Start, Grow and Scale your Children's Activity Business with Confidence: Recent Episodes
Kristine Monaghan
I'm Krissy Monaghan, The Best Children's Activity Expert in the UK. With a superpower for unlocking your potential as a business owner, which maximises your income and lets you do what you love. My journey in the Children's Activity sector spans 12 years, during which I've worn many hats - from leading a London charity to becoming a successful franchisee, master franchisee, and franchisor, establishing a thriving UK-wide network. In just the past 20 months, I've assisted over a thousand Children's Activity providers in achieving their dreams of starting, growing, or scaling their businesses. My track record of turning challenges into opportunities and my unwavering commitment to your success make me the ideal partner to guide you on your journey.
This week on the Children's Activity Business Academy Podcast I talk about Why You Should be Investing in your email marketing. There is money in your list, you just need to nurture that list and let the tech do the work for you.
Right now we know its getting harder to reach your audience on social media and what's more you don't own it. You own your email list though and so many Children's Activity Providers neglect email marketing as a tool to drive their sales, which is why I teach it through my Market Like A Pop Star Programme.
Want to learn more about my programme. Then register your interest today for my FREE 5-Day Market Like A Pop Star Challenge. https://www.kristinemonaghan.online/registermyinterest
Follow me for more tips on how to Start, Grow and Scale your Business here.
https://www.instagram.com/kristine.monaghan/
https://www.facebook.com/KristineMonaghanCoach
In this weeks Podcast is all about irresistible offers and if you have any in your business right now. This is a perfect time to discuss this with Black Friday fast approaching, but instead of thinking of having a one day/ time offer, why don't you look at having a menu of offers in your business that you can use all the time. Particularly right now with current climate.
If you listened to my Podcast last week I talked about how you could use Trial Classes as a tool to bring customers into your world. Once you have got them through the doors on the trial classes to get them across the finish line you need to make them an irresistible offer. It needs to be so irresistible that the customer just can't say no.
I’ve been asked by a lot of providers if I would share my strategy, so I created a presentation and recorded a 15 minute training session for you. As a Gift from me to you, its available right now for just £5.99. This simple strategy, will give you the best chance of converting those trials into paid bookings. The link below, takes you straight to my shop.
https://kristinemonaghan.com/product/online-training-convert-trial-classes-bookings-into-paid-bookings/
Enjoy this episode.
Krissy
In this weeks Podcast I talk about why Trial Classes are a gift for you and your business.
Right now in the industry some Children's Activity Providers are struggling to fill their classes due to current economic crisis the country is facing. I know times are hard, but people are still spending money they're just choosing where to spend it. Now is the time to show up and get more visible in your business, not hide away. Use this time between now and Christmas to bring people into your world. Trial classes, one off events or even a coffee morning could be something you could do right now to start taking action.
I’ve been asked by a lot of providers if I would share my strategy, so I created a presentation and recorded a 15 minute training session for you. As a Gift from me to you, its available right now for just £5.99. This simple strategy, will give you the best chance of converting those trials into paid bookings. The link below, takes you straight to my shop.
https://kristinemonaghan.com/product/online-training-convert-trial-classes-bookings-into-paid-bookings/
Enjoy this episode.
Krissy
In this episode I talk about the Marketing your Business at a Local Level aka Street Marketing.
I share a story about a business owner who I taught how to market their business at a local level aka Street Marketing.
You see, when you’re a business owner at a local level, even if you are part of a franchise, you are flying solo when it comes to promoting your business. Your franchisor can advise you on how to market your services and products using their tried and tested methods, but you’re the one that must make it happen. If you’re an independent business owner, you don’t have the luxury of getting that advice, you must figure it out on your own.
As the ambassador of your brand at a local level, you must champion it. It’s your responsibility to market your business and you have limited time, energy, and money within the business to waste, so it’s so important to put your energy into the right areas.
I call marketing at a local level, street marketing because it involves putting yourself out there so you can be seen and heard this is even more important right now as we live in a world of technology and social media where we are all fighting to be visible.
If you struggle with how to market your business at a local level then this podcast could help you to get started.
If you would like to find out more about how to get more visibility for your business then join me for my FREE Market Like A Pop Star 5 Day Challenge in October where I will be showing you how to create captivating content that speaks to your ideal customer. Visit www.kristinemonaghan.online for the details.
Krissy x
In this episode I talk about what I believe are the successful Characteristics of a Children's Activity Provider.
On Sunday 2nd October I ran my first Marathon and the whole experience from January made me think of you.
Training for a Marathon has been very much like running a business. It has its ups and down, trials and tribulations and it tests you. In this episode I talk about that experience and how it relates to running your business.
I would love to find out more about your business journey so far, come and join me for my FREE Market Like A Pop Star 5-Day Challenge which starts on Monday 24th October. Register doors are now at www.kristinemonaghan.online
Krissy x
In this episode I talk about the importance of knowing the numbers in your business.
When I say numbers I mean your finances, not how many children you have in a class.
I mean what does it cost you to run the business, to host those classes. There are so many costs to keep track of from insurance, venue hire, travel, fuel, marketing, payment gateway fees, subscriptions through to your management fees if you’re part of a franchise.
You need to be tracking your income and expenditure daily. It’s a simple equation. If you don’t have enough money coming into the business each month to cover your costs, then you’re not viable. If this is happening every month, then you need to act, because something isn’t working.
I share the story of how I helped a business get themselves out of a financial pickle into profit.
If you're a business owner who is struggling right now with your finances you may find this podcast useful.
If you would like to find out more about how to get more visibility for your business then join me for my FREE Market Like A Pop Star 5 Day Challenge in October where I will be showing you how to create captivating content that speaks to your ideal customer. Visit www.kristinemonaghan.online for the details.
Krissy x
In this episode I talk about to Pay as You Go or Not to pay as you - That is the question?
Let me tell you a story about an independent business who operated on a Pay as You Go (PAYG) Business model when I first started working with them through my Kick Starter Mentoring package and how I supported this business to move to a block booking model.
If you’re a business owner who can relate to this or you’re stuck in the world of PAYG right now and don’t know how to get out of it, then now is the time to make changes in your business.
Learn more about working with me through my Market Like A Pop Star Programme here.
Or if you’re ready to put a new sales strategy in place then look at my Del of a Sell Sales StrategyCourse here.
Enjoy!
Krissy x
Everyone loves a bit of Jackanory. This week it's all about Why You Should Tell your Story in your marketing. We know that people buy from people that they know, like and trust and if we want to build relationships with our customers then we need to let them into our lives and share our story.
This Thursday (21st July) I will be going live with the Small, but Feisty Call on Facebook at 1:00pm and Instagram at 1:30pm to talk about Why You Should share your story with your audience.
https://www.facebook.com/KristineMonaghanCoach
https://www.instagram.com/kristine.monaghan/
This week on the Podcast I'm talking about Why You Shouldn't Try to Compete with the Big Boys!
This Friday (15th July) I will be going live with the Small, but Feisty Call on Facebook at 1:00pm and Instagram at 1:30pm to talk about Why You Shouldn't Try to Compete with the Big Boys.
https://www.facebook.com/KristineMonaghanCoach
https://www.instagram.com/kristine.monaghan/
High-quality images are essential to the success of any business. They can help you stand out from your competitors, create a more lasting impression on customers and drive your sales.
This Friday (1st July) I will be going live with the Small, but Feisty Call on Facebook at 1:00pm and Instagram at 1:30pm to talk about Why Good Photography is important for business.
https://www.facebook.com/KristineMonaghanCoach
https://www.instagram.com/kristine.monaghan/
Creating captivating content is a great way to engage your audience and increase sales. If you're not asking for the sale, then someone else will! This week I talk about Why you need to drive those sales.
This Friday (1st July) I will be going live with the Small, but Feisty Call on Facebook at 1:00pm and Instagram at 1:30pm to talk about sales.
https://www.facebook.com/KristineMonaghanCoach
https://www.instagram.com/kristine.monaghan/
This weeks Podcast is all about Why Testimonials Are Important for Your Business: The Power of Social Proof
This Friday (24th June) I will be going live with the Small, but Feisty Call on Facebook at 1:00pm and Instagram at 1:30pm to give you practical tips on how to collect those testimonials from your customers.
https://www.facebook.com/KristineMonaghanCoach
https://www.instagram.com/kristine.monaghan/
This weeks Podcast is all about Why you need to embrace video in your marketing. Video, particularly reels is where it's all happening at the moment. The party is in full swing and if you're not there, then you're missing out on an opportunity to be seen by your ideal customer.
This Friday (17th June) I'm going live with the The Small, but Feisty call on Facebook at 1:00pm and Instagram at 1:30pm to talk about Why you need to using video in your marketing. It would be great if you could join me.
https://www.facebook.com/KristineMonaghanCoach
https://www.instagram.com/kristine.monaghan/
This week I take you behind the scenes of how I launched the Market Like A Pop Star 5 Day Challenge. It was such a fantastic experience and I learnt so much from the process that I just felt I had to share what I learned from launching my challenge with you all.
If you're in the process of launching a new business, product or you're expanding into an area, if you want it to be a success then you need a launch plan. By following a system, you are more likely to be successful.
I hope this Podcast gives you food for thought on launching. If you would like to find out more about how you work with me visit my website and book a Discovery Call today.
https://kristinemonaghan.com/
This week on the Podcast it's all about the benefits of working in Partnership. My career in Athletics Development had a heavy focus on partnership working and I took what I learnt from years of working with multiple partners and implemented it into my businesses. As they say team work, makes the dream work and building those partnerships will strengthen your brand.
I'll be going LIVE on Thursday at 1:00pm on Facebook to talk about this is more detail. It would be great if you could join me. Here's the link https://www.facebook.com/KristineMonaghanCoach
You can also join me on my FREE Market Like A Pop Star 5 Day Challenge, which starts on Monday 23rd May. It's going to be a epic week of learning, networking and most importantly fun.
Register today at https://www.kristinemonaghan.online/5dayFreeChallenge
Krissy
In this episode I talk about Why you need a Email List in your Business. What you want is to be an inbox hero. When Meta faced a outage in 2021 the businesses who had an email list made sales. I know a lot of businesses made a lot of money as they were on it like rockets. Owning your own list is worth its weight in gold. Check out my 8 minute Podcast which talks about why you should have one.
Join me for my Small, but Feisty Friday Live on Facebook on Friday's at 1:00pm where I will be diving into this topic in more detail.
Save the date in your diary. Monday 23rd May - 5 Day FREE Market Like A Pop Star Challenge. Registration opens on Sunday 1st May.
Krissy x
In this episode I talk about Why you need a Marketing System if you want to build a successful Children's Activity Business. There are no quick solutions in filling your classes, you can't just post on Facebook and think my work is done.
If you want to have full classes consistently, then you need a system in place that brings customers into your business, a system that takes them on a journey, engages them and equips them to do some of the heavy lifting for you. What you want is a system that retains them in your business, saving you time, money and energy and that's why you need a system.
Join me for my Small, but Feisty Friday Live on Facebook on Friday's at 1:00pm.
Save the date in your diary. Monday 23rd May - 5 Day FREE Market Like A Pop Star Challenge.
Krissy x
In this weeks episode I talk about how to get your business off to the best start by having a launch plan. I give away lots of free tips on how to launch successfully.
This week you can catch me for my "Small But Feisty LIVE", over on Facebook where I'm going to be giving tips Marketing Tips on how to fill your classes.
Book your FREE Discovery today.
Krissy x
Last month it was Children's Activity Week across the UK. Children's activity providers from across the UK came together to raise funds for Caudwell Children Every year the industry comes together to collaborate for this week. For all the businesses involved its a fantastic opportunity to raise funds for a charity close to their hearts but its also and opportunity to raise awareness of your brand.
In this Podcast I talk about how supporting a charity benefits your Children's Activity Business.
This week you can catch me for my "Small But Feisty Friday LIVE", over on Facebook where I'm going to be talking about 'What's your why'?
Book your FREE Discovery today.
Krissy x
Lights, Camera, Action!
This week I talk about video content, which should be an essential ingredient in marketing your Children's Activity Business. I also discuss how I used video in my businesses to sell places for events and classes and how I turned my video content into digital products which I sold online.
You can read my blog on this topic at https://kristinemonaghan.com/lightscameraaction/ and catch me on my "Small But Feisty Friday LIVE", over on Facebook every week at 1pm.
Book your FREE Discovery today.
Krissy x
Why Awards are Great for Business All you have to do is put your hat in the arena. Even if you don’t win, your business will.
In this weeks episode I talk about Business Awards and why they are great for your business, but I didn't always think that. It was only when I developed a real passion for marketing to a certain extent it became my second career that I realised the real benefits of entering awards. You see, it’s not about the winning, it actually is about the taking part, as clichéd as it sounds. Just by entering an award your business is winning, in so many ways.
My advice is to throw your hat in the arena and get in there. You have nothing to lose. Head over to my website to see what I achieved in the last few years.
Book your FREE Discovery today.
Krissy x
In this episode, I talk about failure or the First Attempt in Learning. If you have been following my journey you will know that I'm running my first ever Marathon later this year. Last Sunday I ran my first half marathon of the year on the streets of Inverness.
I talk about my experience, the two mistakes I made in my preparation and the reasons why I failed to hit my target time. The pain I’ve felt in my legs this week is a stark reminder not to make the same mistakes again and that I need to adapt my marathon business plan if I’m to reach my own ultimate running goal.
This week I want you to think about the mistakes that you have made in your business and consider the following for each one:
- What did you learn from your mistake?
- What action did you take to ensure that it didn’t happen again?
- How did you adapt your business plan?
If you answer “Nothing” or “I didn’t” to any of the above, go back and with the benefit of what you know now, re-ask yourself the question in-the-now i.e. What can you learn? What action can you take? How can you adapt?
If you answer “I don’t have one” to question 3, then maybe it’s time you had.
Book your FREE Discovery today.
Krissy x
In this episode, I talk about my preparations and training plan for running a Marathon this year and why it made me think of you and your business.
I’m working with a number of clients, some of whom I’m currently taking through the business planning process. These are clients whom have been in the sector for a few years but didn’t write a plan when they first started and are now having to go back and address areas that should have been put in place when they started. I was curious to see how often this occurred within the industry, so last week I posed the question: “Did you write a business plan before you started your business?” via a poll in my Facebook Group and on LinkedIn. The results came in and they were 60% said they did not write a business plan.
I talk about how I used business planning in my business in our franchise recruitment process and the benefits of business planning as a tool to help you to start, grow and scale your business.
I mention three individuals who have supported me over the last decade. Jess Brookes at Jab Marketing, Chris Hammond from Ha-Creative and Holly Nixon from Ta-Dah Strategic Check out their Facebook page if you would like to find out more and their businesses.
If you’re just starting out, or you’ve been in business for a while but didn’t write a business plan when you started, why don’t you book your Business Audit Call with me today or a FREE no obligations Discovery Call.
Don’t waste time thinking about it, start planning for success right now. You have got nothing to lose.
Krissy x
“I’ll take your brains to another dimension, pay close attention” The Prodigy In this episode, I'm going to talk about what it means to be a “Raving Fan” and why you want these people in your classes, events and workshops.
I'm going to focus on one word:
Retention, Retention, Retention
Every customer you turn into a Raving Fan, every customer you retain, is one less customer you need to find, to market to, to replace.
Listen to this episode and then DOWNLOAD my FREE Audio training where you'll learn some simple and effective tips that you can start using right now to turn your ideal customers into your raving fans.
Book your FREE Discovery Call today.
Krissy x
That's right, you heard me, I’m telling you to be a Purple Cow.
Now your initial response may be, “Cool, I love purple!” However I suspect it’s probably going to be along the lines of, “What are you talking about Krissy?”
In this episode, I explain why you need to be a Purple Cow and why you absolutely must stand out from the crowd with your children's activity business, in what is, a very very busy marketplace.
I'll share my Mess Around Ltd journey with you and how I created a purple cow brand.
Listen to this episode and then Download my FREE 10 Questions to define your Purple Cow.
Book your FREE Discovery today.
Krissy x