Inspectations: Recent Episodes
Justin Starbird
This is The Inspectations Podcast, hosted by Justin Starbird, CEO of The Aebli Group. In business, one of the most difficult tasks a leader must do is find a way to “Inspect what they expect.” Too often great businesses fail, or managers lose their way because they were operating based on expectations that they had not yet inspected. Most often, there is a communication breakdown between what the desired outcome is and the path to follow to get there.
The Inspectations Podcast brings together business leaders from all industries to talk about best practices, innovation, leadership, and business development. The concept was born from an internal conversation with the TAG Team resulting in the realization that process & systems could be improved.
You are listening to The Inspectations Podcast.
Scaling a business and eventually selling it are milestones many entrepreneurs aspire to, but the journey is rarely a straight path.In this episode of Inspectations, Rick Greenwald, founder of Simbex and current CEO of Bionic Skins™, shares invaluable insights on how to:📍Scale for long-term growth 📍Position your business for a successful sale 📍Maintain company culture and values during the transition Rick takes us through his five-year journey of building Simbex, focusing on more than just revenue growth. He emphasizes:📍Creating a strong operational foundation 📍Building a cohesive company culture He also discusses how:📍Early strategic planning sets the stage for success 📍Understanding your goals and knowing what you want from a sale is crucial 📍Choosing the right buyer makes all the difference in your business’s future As a leader who valued self-awareness and team collaboration, Rick highlights:📍Trusting your team to execute your vision 📍Prioritizing long-term growth over short-term profits 📍Maintaining company culture during the sale process Whether you're in the early stages of scaling or thinking about your exit strategy, Rick’s insights are essential for:📍Building sustainable growth 📍Positioning your business for a successful sale 📍Leaving a lasting legacy 🎧 Listen now to hear Rick's expert advice on how to scale, sell, and sustain your business—while preserving its heart and soul.
In a world where extroverted traits are often praised, introverted leaders bring a unique and powerful perspective to the table. Join our host as they dive into what it means to lead authentically as an introvert and discover the strengths introverted leaders can offer. Our guest, Sharissa Deppen, shares practical coaching strategies and valuable insights into transforming from a manager to a true leader who inspires and empowers.In This Episode, You’ll Learn:📍The distinct differences between managing tasks and leading people with vision and empathy📍Why introversion is an asset in leadership—and how to leverage quiet strengthsKey skills that separate leaders from managers, including:📍Visionary thinking for long-term impact📍Emotional intelligence to foster team trust and resilience📍Empowerment strategies to encourage autonomy and creativity📍Proven coaching techniques to help introverts gain confidence and navigate extroverted environments without sacrificing authenticity📍Tips on embracing a people-centric approach that turns managers into transformative leadersTune in to learn how introverted leaders can unlock their full potential and create lasting impact—without needing to change who they are.
On this episode of the Inspectations podcast, Jeff Carr, CEO of BrainTemp, offers a compelling look at how precision, persistence, and strategic patience drive success in high-stakes industries. Carr shares the journey behind BrainTemp’s development of the first-ever FDA-cleared, non-invasive brain temperature monitoring device—a game-changer for neonatal care. For business leaders, this conversation reveals critical lessons about how the principle of "inspecting what you expect" can be applied across any industry to ensure that innovation is not just an idea, but a successful execution. From navigating regulatory challenges to building a team with unwavering commitment, Carr provides valuable insights on the leadership traits necessary to turn disruptive ideas into market-ready realities.Key Takeaways for Business Leaders:📍Relentless Execution: Carr highlights how monitoring progress closely at every step is essential to ensure that your vision is realized with precision.📍Leadership in Innovation: The journey from concept to FDA clearance shows how patience and resilience are crucial for long-term success in any industry.📍Building the Right Team: Success requires more than a great idea—it depends on assembling a team that shares your vision and works relentlessly toward it.📍High-Stakes Decision-Making: In industries like MedTech, decisions can have life-or-death implications, making precision and execution paramount.Tune in today for valuable leadership insights from a CEO who has navigated one of the most complex and regulated industries to bring innovation to life!
Join host Will Cobb as he sits down with Justin Starbird, CEO of The Aebli Group, to dive into a concept Justin refers to as "The Second New Year." Coined to mark the post-Labor Day period, this time of year serves as a critical moment for businesses to reassess their goals, realign strategies, and sprint toward year-end objectives.Justin shares how businesses—particularly mid-sized and larger companies—often face a realization after summer vacations that they have only a few months left to meet fiscal targets. With holidays like Thanksgiving and Christmas on the horizon, the window for hitting those goals shrinks rapidly. During this period, companies must review the progress they've made so far and adjust tactics to finish the year strong.Key topics discussed include:📍The Second New Year: How Labor Day symbolizes a reset point for businesses to evaluate their annual goals and prepare for the final stretch of the year.📍Goal Evaluation: Whether companies are on track or need to pivot, this is the time to either capitalize on momentum or troubleshoot underperformance.📍Last-Minute Projects: Many businesses reach out to TAG for one-off projects like website revamps, lead magnets, and marketing campaigns to use remaining budgets before year-end.📍Budgets and Procurement: Justin explains how many companies adopt a "use it or lose it" mindset with leftover budgets, leading to opportunities for agencies to offer additional services like video production or content audits.📍Small Business vs. Larger Business Approaches: While small businesses may use this period for strategic reflection, larger businesses often undergo operational evaluations and prepare budgets for the next fiscal year.📍Maximizing Marketing Efforts: TAG's approach to working collaboratively with businesses to amplify what's already working rather than overhauling strategies that are successful.This episode is packed with valuable insights for business leaders looking to navigate the challenges of year-end planning while positioning their companies for long-term success!
In this insightful episode, host Justin Starbird speaks with Lauren Moore, Conference Director at Informa Markets Engineering, about the strategies and best practices for making the most of trade shows like the upcoming MD&M West. Lauren shares valuable advice for exhibitors, sponsors, and attendees, along with discussing exciting new developments in the industry, including innovation and sustainability.Key Takeaways:📌 Preparation is crucial: Exhibitors should start planning and aligning with company goals well in advance, as early as 20-25 weeks before the show.📌 Interactive engagement matters: Successful booths attract attention through interactive experiences that go beyond giveaways—engagement is key to standing out.📌 Importance of in-person connections: Trade shows offer a unique opportunity for team building, collaboration, and internal learning that can't always be replicated in remote settings.📌 Bring the right team: Lauren and Justin emphasize bringing not just sales staff, but engineers or other team members to help foster internal relationships and provide expert insights.📌 Plan your experience as an attendee: From networking to education, having clear goals and leveraging tools like the My Show Planner app can help attendees maximize their time.📌 Community building is vital: Trade shows are evolving to support niche groups within industries, offering networking opportunities for women, startups, and people of color.As trade shows continue to evolve, they remain a powerful platform for connection, innovation, and growth. Whether you're an exhibitor aiming to elevate your brand, an attendee looking to expand your knowledge, or a team seeking opportunities for collaboration, thoughtful preparation and engagement can make all the difference. Lauren Moore's insights remind us that the value of trade shows goes beyond business transactions—it's about fostering relationships, embracing innovation, and being part of a larger community that drives the industry forward.
In this episode of the Inspectations podcast, host Justin Starbird sits down with Gerri Knilans, the CEO of Trade Press Services, for her second appearance on the show. Gerri brings over 30 years of experience in B2B marketing and shares valuable insights into the ever-evolving relationship between sales and marketing. This episode dives deep into how businesses can leverage strategic content development, media outreach, and effective communication to foster growth, strengthen client relationships, and stay ahead in today’s competitive market.Gerri highlights the importance of a well-rounded marketing plan and offers actionable advice for business leaders who are seeking to refine their marketing strategies. Whether you're a CEO, marketing executive, or sales professional, this episode provides essential takeaways for enhancing your approach to marketing and achieving long-term success.Key discussion points include:📍The critical connection between marketing and sales for driving business growth📍How to develop meaningful, strategic content that supports the sales process📍The importance of frequent, high-quality communication with target audiences📍Media outreach strategies for increasing brand visibility and engagement📍Overcoming obstacles in B2B marketing, including budget constraints and shifting buyer behavior📍The growing role of technology, including AI, in shaping marketing strategies📍Opportunities for businesses to expand into global markets and refresh outdated contentTune in to gain practical tips and fresh perspectives that will help you elevate your marketing efforts and push your business forward!
Join us for a compelling episode of the "Inspectations" podcast, where host Justin Starbird, CEO of The Aebli Group, sits down with Jeff Chu, Co-Founder and Managing Partner of Features Capital. In this episode, Jeff shares his vast experience in investment banking, venture capital, and tactical technology, offering invaluable insights for business leaders.What You'll Learn:📌 Building a Positive Organizational Culture: Discover the key elements that contribute to a thriving workplace and how to foster a culture that drives success.📌 Leveraging Cutting-Edge Technology: Learn how to harness the power of the latest technological advancements to stay ahead in the competitive business landscape.📌 Navigating Modern Business Challenges: Gain practical strategies for overcoming obstacles and turning challenges into opportunities.📌 Leading with Purpose: Understand the importance of purposeful leadership and how to inspire and motivate your team to achieve their best.📌 Positioning for Long-Term Growth: Get actionable advice on how to strategically position your company for sustained growth and success.Why Listen?📌 Expert Insights: Jeff Chu's extensive background provides a wealth of knowledge and real-world examples that can help you make informed decisions.📌 Practical Strategies: The episode offers a roadmap filled with actionable steps you can implement in your business right away.📌 Inspiring Conversation: Enjoy an engaging and thought-provoking discussion that will leave you motivated and equipped to tackle your business challenges.Tune in now and transform your approach to leadership for business growth!
In today's competitive business landscape, the old adage "keep your friends close and your enemies closer" is taking on a new meaning!In this episode, Matt Whollersheim of Straight North joins us to explore the transformative power of partnerships, especially among competitors. We explore how businesses that once saw each other as rivals are now joining forces to innovate, share resources, and stay ahead of industry trends.Join us as we discuss the real-world benefits of strategic alliances, from accessing cutting-edge technologies to adapting to emerging market dynamics. You'll hear how embracing collaboration over competition can lead to exponential growth, ensuring your business not only survives but thrives in an ever-evolving market. Tune in to discover why, in today's world, a rising tide truly does lift all boats—and how you can leverage this philosophy to propel your business to new heights!
Are you ready to uncover the secrets of long-term business success!? In the latest episode of the Inspectations podcast, host Justin Starbird sits down with Gerri Knilans, President and Founder of Trade Press Services. With nearly three decades of experience in the ever-evolving world of marketing and publishing, Gerri shares her incredible journey and offers invaluable insights for business leaders.Tune in to hear how Gerri transformed Trade Press Services from a niche article-writing firm into a comprehensive marketing powerhouse. Discover the strategies she employed to navigate the digital revolution, the rise of AI, and the diversification of her service offerings. Gerri also dives into the importance of maintaining integrity in the age of AI, building and retaining a talented team, and planning for the future.Whether you're a seasoned business leader or just starting out, this episode offers valuable lessons on navigating change, diversifying your offerings, and planning for the future. Tune in to gain inspiration and actionable advice from a true industry veteran!
On this insightful episode of Inspectations with Spencer Krause, President and CEO of SKA Robotics we explore the critical topic of strategic planning and preparedness amidst economic and political uncertainties. Join host Justin Starbird, CEO of The Aebli Group and Spencer, as they share invaluable insights on how businesses can navigate the complexities of today's ever-changing landscape.Through engaging discussions and real-world examples, Spencer explores the importance of developing flexible strategies that allow organizations to adapt and thrive regardless of external conditions. Discover practical tips and innovative approaches to strategic planning that can help your business stay ahead of the curve!Tune in to "Leadership Strategies for Future Growth with Spencer Krause" and learn how to turn uncertainty into opportunity, ensuring your business's resilience and success in any climate!#business #strategy #leadership #tips #news #growth #success
Mark Sponseller, CEO and Managing Principal of The Morningside Group, recently joined host Justin Starbird to discuss effective business leadership in turbulent times. Key takeaways presented as actionable tips for business leaders include:📍 Embrace Decisiveness:In times of uncertainty, decisive leadership is crucial. Avoid analysis paralysis and make timely decisions aligned with your strategic objectives. Decisiveness instills confidence in your team and fosters a culture of action and progress.📍 Prioritize Strategic Thinking:Strategic thinking involves looking beyond immediate challenges and envisioning the long-term trajectory of your business. Allocate resources strategically, considering the broader impact on business sustainability and growth.📍 Adaptability is Key:Business landscapes are dynamic, requiring leaders to adapt to changing circumstances swiftly. Cultivate a mindset of adaptability within your organization, encouraging flexibility and innovation in response to market shifts.📍 Beware of Short-Term Thinking:While short-term gains may offer immediate gratification, prioritize long-term strategic planning for sustained success. Neglecting long-term strategy can lead to challenges in marketing effectiveness, resource allocation, and overall business sustainability.📍 Foster Talent-Driven Culture:Attract and retain top talent by aligning hiring decisions with business goals and client needs. Building a talent-driven organization enhances innovation, productivity, and competitive advantage in the market.📍 Emphasize Clarity in Decision-Making:Ensure clarity in decision-making processes by aligning actions with strategic objectives and desired outcomes. Avoid reactive decision-making and indecision, which can impede progress and hinder organizational growth.📍 Chart a Course for Growth and Expansion:Identify market opportunities and scale operations effectively by leveraging strategic insights and talent acquisition strategies. Continuously evaluate growth trajectories and adapt strategies to capitalize on emerging trends and opportunities.Effective business leadership requires a combination of decisiveness, strategic thinking, and adaptability. By embracing these qualities business leaders can navigate turbulent times with confidence and chart a course for sustainable growth and success!#business #leader #leadership #ceo #marketing #growth #success
Welcome to the "Inspectations" podcast! Join host, Will Cobb, as he welcomes Justin Starbird, Founder and CEO of the Aebli Group, for an exciting discussion surrounding TAG's highly anticipated upcoming webinar, "The Future of Marketing in MedTech is More than AI!"Will and Justin begin by setting the stage for the webinar, emphasizing its significance and relevance in today's dynamic landscape. Listen as Justin shares his initial thoughts on the webinar's theme, highlighting the importance of moving beyond the buzz surrounding artificial intelligence (AI) in marketing.Justin also unveils the webinar's agenda, which promises insights into governance, responsible AI, cutting-edge tools, and emerging trends in the MedTech industry. Not only that, he offers an introduction to the webinar's special guest, Jeff Willhelm, founder of Infused Innovations, renowned for his expertise in AI implementation and responsible AI practices.Furthermore, Justin promises valuable recommendations for enhancing your marketing strategies, emphasizing the role of human-generated content, niche platforms, and innovative tools like customers.ai (https://app.mobilemonkey.com/signup?a_aid=TheAebliGroup) and HubSpot (https://www.aebligroup.com/services-digital-marketing).Together, Will and Justin offer a glimpse into the webinar's content, teasing the audience with tantalizing insights and promising an enriching experience for participants. With their dynamic rapport and wealth of expertise, they leave you eagerly anticipating this upcoming webinar, poised to unlock the full potential of marketing in MedTech beyond AI.📅 Save the Date: Thursday March 28th, 11am EDT Register today: https://streamyard.com/watch/SzaYHaqU2keh
From Buzzword to Strategic Imperative: AI's Evolution in Marketing & MedTech🎙️ Dive into the cutting-edge world of AI and its transformative impact on marketing and MedTech with the latest episode of The Inspectations Podcast. Hosted by Justin Starbird, this episode features an insightful conversation with guest Jeff Wilhelm, CEO of Infused Innovations, an award-winning technical advisory firm specializing in AI solutions across various industries.💡 Jeff shares his wealth of experience and expertise in navigating the dynamic landscape of AI adoption, shedding light on its evolution from a buzzword to a strategic imperative. Together, Justin and Jeff explore the intricate nuances of implementing AI, from addressing concerns about responsible AI and compliance to unlocking new opportunities for innovation and growth.🌟 Discover how AI is revolutionizing healthcare and MedTech, from enhancing diagnostics and drug development to enabling personalized patient care and optimizing healthcare operations. Jeff dive into real-world applications and use cases, showcasing the potential of AI to augment human capabilities and drive positive outcomes in the healthcare industry.Whether you're a seasoned professional or a curious enthusiast, this episode offers invaluable insights into the future of AI and its profound implications for marketing and MedTech. Join Justin and Jeff as they navigate the complexities and possibilities of AI adoption, inspiring listeners to embrace innovation and harness the power of AI to shape a brighter future. Tune in today to gain a deeper understanding of AI's transformative potential and unlock strategic brilliance in your organization!#AI #Innovation #Technology #Business #Marketing #MedTech #Healthchare
Join us for a deep dive into the realm of marketing strategies with host Will Cobb and guest Justin Starbird, CEO of The Aebli Group, as they dissect the intricacies of in-house marketing versus marketing agencies on our upcoming series of Inspectations.Tune in to episode 1 as Will and Justin explore the nuances of this decision, considering factors such as company size, industry dynamics, financial resources, and desired outcomes. Through a candid exchange of perspectives, listeners gain valuable insights into the complexities of navigating the modern marketing landscape.Throughout the episode, Will and Justin dive into various considerations that businesses must weigh when determining whether to invest in an in-house team or enlist the services of a digital marketing agency. They examine the perceived advantages and challenges of each option, offering nuanced insights into risk management, financial implications, and agility in execution.Listeners are guided through a comprehensive exploration of the "both-and" approach, highlighting the benefits of leveraging both in-house expertise and external agency support. By embracing a dynamic and adaptable approach to marketing strategy, businesses can effectively tell their brand's story and resonate with target audiences in meaningful ways.As the conversation unfolds, listeners are treated to practical advice, real-world examples, and expert perspectives that illuminate the path forward in the ever-evolving marketing landscape. Whether grappling with decisions about talent acquisition, budget allocation, or strategic partnerships, this episode provides invaluable guidance for businesses seeking to thrive in an increasingly competitive marketplace.Explore the complexities of marketing decision-making and discover actionable insights to inform your organization's marketing strategy with us! With each episode, Will and Justin will deliver thought-provoking conversations that empower listeners to navigate the intricacies of modern marketing with confidence and clarity!#Marketing #Strategy #InHouseVsAgency #InspectWhatYouExpect #Podcast #MarketingAgency #DigitalMarketing #Business #AI #Innovation #Culture #CEO #Leader #MedTech #StartUp #Insights #ModernMarketing #Teamwork
What does the future of marketing in MedTech look like?Join Will Cobb as he once again flips the script on Justin Starbird, Founder and CEO of the Aebli Group and familiar host of Inspectations, for a sneak peek into Justin’s upcoming talk at MDMWest, “The Future of Marketing in MedTech.”Tune in as they unravel the incredible impact of Artificial Intelligence in the dynamic worlds of marketing and Medical Technology.2024 is not just another year – it's the year where AI takes center stage in marketing. Discover how this technological marvel is set to revolutionize marketing strategies, promising nothing short of increased efficiency and innovation!We know what you are all thinking, “Is my job safe!?”Spoiler alert: AI isn't here to take your job, but it is urging everyone to level up! Don’t get left behind! Tune in as Will and Justin navigate the twists and turns of AI in the job market and unfold the secrets to staying ahead in this rapidly evolving landscape!Discover how to harness and optimize the power of AI in marketing MedTech.Justin lifts the curtain on storytelling strategies where it's not just about the product; it's about the journey, overcoming obstacles, and building trust with end-users. Get ready to be inspired!Join us for a front-row perspective on the future of marketing!Walk away with invaluable insights and game-changing strategies that will empower you to navigate the exciting and unpredictable road ahead!And be sure to stay tuned because the adventure has only just begun! Season 3 promises to deliver diverse perspectives from industry titans, CEOs, and thought leaders on the fascinating crossroads of technology, marketing, and AI adoption.
THE TABLES HAVE TURNED!In an exciting twist for Season 3 of The Inspectations Podcast, our well-known host and the mastermind behind The Aebli Group, Justin Starbird, takes a turn on the opposite side of the mic. Joining him, Will Cobb is ready to pick Starbird's brain to unveil the magic and secrets that have propelled The Aebli Group to unparalleled success.Join the dynamic duo as they unravel the intricacies of modern marketing in 2024, diving deep into the challenges and opportunities that businesses encounter. Starbird, a seasoned expert in the field, doesn't just talk the talk but walks the walk, providing a treasure trove of insights and experiences sure to inspire you.Today’s journey kicks off with an exploration of the evolution of marketing strategies, a thrilling narrative that underscores the paramount importance of adaptation in today's fast-paced landscape.Brace yourself for captivating anecdotes and real-world experiences as Starbird unravels how the Aebli Group has conquered the marketing maze, particularly in sectors like MedTech, manufacturing, transportation, and logistics.The podcast reaches new heights as Starbird and Cobb shine a spotlight on the groundbreaking role of artificial intelligence (AI) in shaping the future of marketing.Starbird spills the beans on how AI tools, including the powerhouse ChatGPT, are revolutionizing the game by empowering businesses to streamline processes, supercharge efficiency, and elevate client engagement to unprecedented levels.The duo doesn't stop there, diving into the intriguing balance between automation and the irreplaceable human touch in the AI-driven marketing landscape.And that's not all! The conversation unfolds further as Starbird generously unveils the secret sauce behind the Aebli Group's success in working with clients.Get ready for a masterclass on embracing change, discarding outdated methods, and tailoring strategies to cater to the unique needs of diverse industries. It's a goldmine of wisdom for business leaders, marketers, and anyone hungry to stay ahead of the curve in the lightning-fast world of modern marketing.Don't miss out on this riveting episode that promises to leave you inspired, informed, and armed with the knowledge to conquer the challenges of the marketing frontier!
Welcome to Season 3 of The Inspectations Podcast! Also, welcome to our new co-host Will Cobb, Operations Manager for Back 40 Events!Join us for an introduction to Will and the thrilling world of Back 40 Events – adrenaline-pumping trail runs, heart-pounding ultra-marathons, and epic outdoor festivals – uncovering the secrets behind their incredible journey.Back 40 is not just about events; they're about creating unforgettable experiences that leave you craving more.And that's just what Will plans to bring to Season 3 of Inspectations!Fasten your seatbelts for an exhilarating ride as Will takes the wheel in upcoming episodes. Expect riveting conversations, industry insights, and a dash of that Back 40 magic. Whether you're a business aficionado or just someone hungry for inspiration, this is your golden ticket!Join us as we embark on a journey of powerful interviews and fresh perspectives, diving deep into the operations of diverse industries with Will Cobb.
Business transformation isn't just a strategy; it's a powerful testament to adaptability and foresight. The Aebli Group recently embarked on a journey, rooted in the profound realization that evolution was not just a choice but a necessity. This podcast & blog encapsulates our transformative odyssey – a narrative echoing our commitment to self-reflection, innovation, and growth.At the heart of our transformation was the understanding that, just like the clients we serve, we needed to evolve. This recognition led us to make game-changing decisions, starting with treating ourselves as a client. This approach allowed us to see our brand objectively, cultivating empathy and providing invaluable insights. We didn't merely opt for a surface-level makeover; instead, we undertook a profound transformation, retaining the elements that symbolized our journey while infusing modernity for a fresh, contemporary appeal.Our core objective was clear: to define our presence, enhance our reach, and establish deeper connections. Through alignment of our online presence, social media strategies, and website with our refreshed brand, we created a cohesive and engaging platform. This newfound consistency not only amplified our visibility but also fostered stronger connections with our clients and prospects.This journey isn't just a visual transformation; it's a representation of our readiness to embrace the future. We have acknowledged the importance of self-improvement and the power of redefining our identity. With this mindset, we are not just prepared to adapt; we are prepared to lead. As you dive into our story of self-discovery and brand revitalization, you're not just reading about change; you're witnessing our dedication to guiding others toward success.
Welcome to another insightful episode of Inspectations, where we explore the ever-evolving dynamics of leadership in today's business world. In this episode, we are privileged to host Jaime Carroll, Principal at the Rockwood Advisement Group. With a wealth of experience in catalyzing business growth and nurturing leaders, Jaime unravels the essential qualities that define successful leadership in contemporary times.Episode Highlights:Hungry, Humble, and Smart: Discover the three fundamental pillars of leadership that Jaime swears by – hunger for the mission, humility, and being people-smart. These attributes form the core of exceptional leadership and set the stage for organizational success.Adapting to the Times: In a world marked by uncertainty and rapid change, Jaime sheds light on the critical need for leaders to be brave yet focused. He discusses how leaders can navigate through challenging times, empower their teams, and stay the course to achieve their goals.Meetings with Purpose: The episode delves into the often-overlooked art of efficient meetings. Jaime shares valuable insights on how businesses can eliminate unnecessary meetings, streamline agendas, and ensure every meeting leads to tangible outcomes.Scaling Success: Jaime reflects on the future of Rockwood Advisement Group and its mission to help organizations scale and unlock their full potential. Join us as we explore the transformation of leadership in the contemporary business landscape, uncover the qualities that drive success, and gain valuable advice on navigating the challenges of today's corporate world. Jaime Carroll's wisdom and expertise promise an engaging and enlightening episode you won't want to miss. Tune in now!
Step into the captivating world of transformation and triumph with "From Athlete to Entrepreneur: The Inspiring Journey of Rick Elmore." Join us as we delve deep into the incredible life and career of Rick Elmore, former NFL player turned successful entrepreneur on this episode of The Inspectations Podcast hosted by Justin Starbird.In this thought-provoking podcast, Rick shares his remarkable voyage from the gridiron to the boardroom, revealing the challenges, triumphs, and pivotal moments that shaped his path. Discover how he harnessed the discipline, determination, and teamwork ingrained in his athletic journey to fuel his entrepreneurial ambitions.Uncover valuable insights as Rick candidly discusses the strategies he employed to overcome obstacles, the mindset shifts that drove his success, and the lessons he's learned along the way. From building cutting-edge technology to conquering the entrepreneurial rollercoaster, this episode offers a unique glimpse into the life of a visionary who defied expectations.Through compelling stories and candid conversations, "From Athlete to Entrepreneur" paints a vivid picture of the realities of entrepreneurship, the importance of resilience, and the power of leveraging one's strengths. Whether you're an aspiring entrepreneur, a sports enthusiast, or simply seeking inspiration, this podcast is your front-row seat to an unforgettable journey of transformation.Tune in now to join us on this enlightening expedition with Rick Elmore as we uncover the hidden facets of success, from touchdowns to groundbreaking achievements in the world of entrepreneurship.
Get ready to dive into an engaging and eye-opening episode of The Inspectations Podcast as host Justin Starbird welcomes back CEO and managing principal of the Morningside Group, Mark Sponseller. With a dynamic mix of industry expertise and genuine camaraderie, Justin and Mark discuss the vital aspects of leadership during challenging economic times that every business owner and entrepreneur should know.The duo tackles the critical differences between peacetime and wartime leadership, exploring how wartime leaders emerge as champions, making bold decisions, and adapting swiftly to challenges, while peacetime leaders, despite their previous successes, may find themselves unprepared for unexpected disruptions. Learn how to harness the power of a wartime mindset to conquer obstacles and propel your business forward.As they delve deeper into the core challenges faced by companies in distress, Justin and Mark examine the often-overlooked aspects that can transform the trajectory of a business. Uncover the secrets of evaluating cash and liquidity positions, strategically managing resources, and aligning your business strategy to thrive in today's rapidly evolving market.Discover how critical thinking and well-considered pivots can save businesses from the brink and set them on a path to sustainable growth.With actionable insights tailored to equip business leaders and entrepreneurs with the wisdom and foresight to overcome adversities, walk away with the knowledge to seize opportunities, and chart a course for lasting success.Don't miss this opportunity to gain a competitive edge and elevate your leadership skills to navigate the unpredictable tides of the business world!
🎧 Discover the Secrets of Medical Device Manufacturing: Disposable vs. Reusable 🏥Dive into the fascinating world of medical device manufacturing on the Season 2 kick of The Inspectations Podcast. Join host Justin Starbird as he explores the intriguing differences between manufacturing disposable and reusable medical devices with the VP of Sales & Marketing for Precision Optics Corporation, Robert Austring. Both Robert & Justin will be speaking at the upcoming MD&M East event in New York City on June 14th at the Javits Center. Whether you're a healthcare professional, an industry enthusiast, or simply curious about the intricacies of medical equipment, this podcast is a must-listen.In this insightful discussion, Robert shares his in-depth knowledge and sheds light on the unique challenges and considerations involved in producing these two types of medical devices. From cost-effectiveness and environmental impact to safety and sterilization methods, he and Justin delve into the nuances that shape the manufacturing processes. Gain a comprehensive understanding of the pros and cons, innovation trends, and regulatory implications that shape the choices made by manufacturers in the healthcare sector.Tune in now and hear how Robert unlocks the secrets behind manufacturing disposable and reusable medical devices. Expand your knowledge, gain a fresh perspective, and stay informed about the latest advancements in the ever-evolving field of medical technology. Don't miss this opportunity to become well-informed in this space and join the conversation that is shaping the future of healthcare! 🌟🔬🎙️
On the latest episode of The Inspectations Podcast, Debbie Greenway of FEIG Electronics joins host Justin Starbird to talk about her role at FEIG Electronics, their exciting technology, and how The Aebli Group helps get their story out for the world to hear.
Debbie is the Executive Vice President of FEIG Electronics, Inc., the United States division of Feig Electronics, a German company that designs and manufactures RFID products and payment products.
"We want people to know that FEIG is not a beginner in this space. We're not a small company. We have the expertise and experience to help solve some complex problems in areas that are facing many industries today."
As the Executive Vice President of FEIG here in the US, Debbie wears many hats. Chief among them are her business development and marketing responsibilities. This is where the TAG team comes in. Together TAG helps Feig tell their unique story about German engineering, quality, and customer service. All Elements that help separate and differentiate Feig in the RFID market place.
"Just knowing that I have a team of experts who either know the answers right off the top of their heads or will work to figure it out, I just feel confident we're going to get to the right solutions." Debbie is looking to the future with a solid story and message strategy for FEIG Electronics.
Tune into The Inspectations Podcast to learn more about FEIG Electronics, their RFID solutions, and how The Aebli Group is helping to share their story!
On the latest episode of The Inspectations Podcast, Greg Edwards, CEO of Canauri, formerly CryptoStopper, joins Justin Starbird to discuss cybersecurity, a crucial topic in today's business climate.
Greg shares how to protect yourself with what he calls good business hygiene. "It's ensuring that you understand your technology assets and that those assets are all current and up to date with security patching."
Listen as Justin and Greg talk about ransomware, the damage it can cause, how to prevent it, and most importantly, how to have the best "disaster recovery" plan and much more!
Recently, Conor Carmody, from the Furthr Festival, sat down with Justin Starbird on an episode of The Inspectations Podcast to talk about the organization, mission, and work of Furthr.
Since 1988, the Furthr Organization has worked to be a resource to support the entrepreneurs and the entrepreneurial ecosystem of Ireland. Today Furthr has continued to empower ambitious entrepreneurs across the island to start and scale new businesses by providing the funding, support, and accelerator programs necessary to advance their ideas. On Oct 21, 2022 at the Dublin, Ireland Convention Centre, 1,600 people will be in the same room to share their story. What is even more exciting is, everyone will have something to learn.
Whether through consulting, programs, workshops, funding opportunities, or networking events, the team behind the Furthr Festival will ensure that innovators are given every possible advantage for their start-up to succeed.
Tune in to learn more about Furthr, the Furthr Festival, and how they offer assistance in accelerating, funding, connecting, and more!
“The unique thing about video is that it's a multi-sensory experience that really enables you to provide an emotional context for the content you're delivering,” shares Rebecca Read on the most recent episode of The Inspectations Podcast.
Rebecca Read, "Boss Lady" for Benchmark Multimedia, joins CEO of The Aebli Group, Justin Starbird, to talk about how the right production partner will build a relationship and form a partnership with you so that they can really, truly understand what your business is about and help you communicate your message.
The secret: It's about listening. That's what it really comes down to. You listen from the very minute that the client picks up the phone and try to understand what their story is and what is the best way to tell that story so that you reach the right audience, engage that audience, and inspire that audience.
To hear more, check out the episode "CHOOSING THE RIGHT VIDEO PRODUCTION Partner" on The Inspectations Podcast, live now!
On the most recent episode of The Inspectations Podcast, Matt Boutwell, aka "Matty B" joins Justin Starbird to talk about the rise of podcasts, story telling, and controlling your own narrative.
Matt likens story telling and podcasts to Special Teams on the football field. "Every business has its own sort of special teams - members coming together to perform specialized duties to "win the game." This may include a media and content department working hard to get the voice and message of their business out into the world."
Listen as Matt and Justin also talk about how they got their starts, how they met, and how their ideas keep bringing them back together. Your listening to The Inspectations Podcast!
On the most recent episode of The Inspectations Podcast, Richard Tiland joined Justin Starbird to talk about the 10 Secrets to Quality Video Production. Richard is the founder of New Evolution Video in San Diego and has always been at the forefront of technology.
In 2006, Richard identified YouTube as an emerging platform and was an early adopter propelling him and his company to significant heights. Today, he takes a critical and creative eye to every project he works on, and the results are cinematic masterpieces for both long-form productions and social media clips.
As he shares, "...video is our lifeline. It's a part of society's lives right now so much. Whether we're learning, whether we're having fun, whether we're promoting our business, whether we're advertising or doing thought leadership content, video it's ingrained in everything we do right now. I would say video production is our lifestyle right now, whether personal or business. It's everywhere."
And it isn't going away.
Listen as Richard shares with Justin his 10 Secrets for Quality Video Production on The Inspectations Podcast.
On the most recent episode of The Inspectations Podcast, CEO of The Aebli Group, Justin Starbird, sat down with Lucas Stacey from HubSpot, one of the leading marketing, sales, and service hub platforms, to discuss CRM.
The term CRM stands for customer relationship management and somehow along the way, people started to think of it as only a sales tool. The truth is, it your CRM should be at the core of all your business development efforts.
Not only can a good CRM help to build your relationships with prospects and clients, it also offers you tools to recognize and address opportunities for growth.
Alongside interested and engaged clients HubSpot also tracks interactions with folks that never became customers. How is that beneficial? Lucas explains, “Now we have this really powerful toolset that we can use to inform your business decisions and identify what's working really well and what you thought was going to work, but it turned out to not be that great. This can allow you to stop spending time and money on the things that are not working and instead go invest more in the things that are. It's just so wonderful when a business can sit back and empirically look at some of these things and inform their choices rather than just make an educated guess."
To learn more about HubSpot, CRM, and what a Certified HubSpot Partner can bring to your business, listen to "When to adopt a CRM" on The Inspectations Podcast.
In the most recent episode of Inspectations, CEO of The Aebli Group, Justin Starbird, sat down with Kurt Walker, Product Manager of Anthony Liftgates, to talk about how they told the story of the amazing innovation happening in their company, specifically with deadlines looming before an important tradeshow.
Anthony Liftgates dates back to 1917, when they began making truck equipment for the fledgling highway transportation industry. In the 1930s and '40s, Kurt’s grandfather was the right-hand man to the owner and was involved in the commercialization of the first liftgate in the '40s. After World War II, he left Anthony Liftgates and started his own company, Streeter Dependable Manufacturing. Everything came full circle in the early '80s when he had the opportunity to buy the liftgate business from Anthony.
"The TAG Team was really creative. in a 6-week stretch they were able to have a website, photo shoot, and new website come together at the last minute. Those kinds of shots are neat, because they're bold, and people say, "What/ What are they doing with that concept there?" It catches people's attention. The creativity was there even though there was a tight window."
After their success at tradeshows last year, this year looks to be a big one for the company as they come out with more new products than any other year Kurt has been there. “That's what makes my job exciting, to be able to see these projects that have been going on for several years behind the scenes actually coming to market.”
To learn more about the amazing things happening at Anthony Liftgates and how they pulled together a successful marketing exhibit in a crunch, listen to "Telling a Story With Deadlines Looming" on the TAG Inspectations podcast.
Mark Sponseller, CEO & Co-Founder of The Morningside Group, joins Justin Starbird on the latest episode of The Inspectations Podcast to discuss how he and his new consulting firm help create solutions to solve business challenges.
The Morningside Group is a financial and operationally focused business consulting group. The group works with corporate entities, private equity banks, mergers and acquisitions, recapitalizations, performance improvement, crisis, and change management. Although their spectrum is broad, they are just trying to help solve problems and turn things around at the end of the day. When Mark Sponseller, CEO & Co-Founder, says financial and operational, that equates to what he and his team have been working on for their whole careers over the last 25 years.
"The TAG Team has been great. We worked together on a company growing at an accelerated pace that had never landed a national account of note.
Previously, there was a preconceived notion of what the customer wanted, but you (TAG) helped us better understand the voice of the customer, "what do they want," and then translate that into "how do we fit there."
Mark shared how "The process felt very natural. It's not just the things you (TAG) did to help translate our message, but it's also the structure you brought to the table. That gave us the confidence that we could win (more big customers)."
Listen as Mark and Justin talk about how The Morningside Group tackles challenges and moves their clients' goals forward.
In a recent episode of Inspectations, CEO of The Aebli Group, Justin Starbird, sat down with Russ Fordyce, Director of Content Marketing for Infinera, to talk about the challenges they face each day in marketing cutting-edge, yet complex technology solutions.
Infinera is developing the latest technologies for the optical networking industry. Russ explains, "Basically, if you think about your internet connections, somewhere outside your house is a fiber optic cable, and at the end of each fiber optic is a laser. Infinera makes the hardware and software to build these optical networks."
Companies like Netflix and Facebook that are going through tremendous booms in bandwidth are looking for ways to improve their customer experience and lower their costs. Infinera products give more capacity on those lines. When you need more capacity, you have to upgrade your equipment.
For many companies, that means moving away from this centralized data center architecture. Previously, those companies had a big data center or a few big data centers, and now they're moving into more local data centers or more local content storage areas so that that experience is better for the end customer.
If you think about it, content providers believe that bandwidth is moving from that core network, that center, going into the data center, and now it's being distributed worldwide. The bandwidth needs are still there. They're just moving, as many service providers move their assets.
"Explainer videos are important for simplifying the challenges we solve," Russ explains. "We're developing brand new technologies, so we need an effective way to build awareness and explain how something works in layman's terms. These videos have helped us tell those stories."
"Using the TAG team to help with these videos is beneficial," Russ says, "because we're giving them a script and some ideas on a storyboard, and they come at it with a fresh perspective and bring that narrative to life. They're not experts in optical networking, so they're helping us make it more useful by taking ownership of that video and making it their own."
Listen as Russ and Justin talk through how they put projects together and how that helps Infinera tell their story.
In a recent episode of Inspectations, CEO of The Aebli Group, Justin Starbird, sat down with Ken Gray, Vice President of Business Development for current TAG client RISE™Robotics, to discuss the importance and benefits of a strong content strategy.
RISE™Robotics is a company founded at MIT 11 years ago by three MIT graduates and a Rhode Island School of Design graduate. The founders initially thought about human performance amplification exoskeletons as a fun way to create a company. Initially, the idea was to leap to the top of a tall building in a single bound or an iron-man suit. As it progressed, the business pivoted to more of an industrial application of one of the solutions for a problem they had with exoskeletons. They couldn't figure out how to generate enough speed force displacement without using hydraulics.
They wanted to find a fluid-free, lightweight way of delivering that much power. The RISE™Cylinder is an alternative to hydraulic cylinders in industrial applications like material handling, mining, and construction.
Now the world needs to hear about it!
Ken shared, "Let's start adding content purposefully. Let's create. Let's get into the RISE™Inside Podcast and talk to founders, investors, and early customers, early adopters about who RISE™ is, where we came from, what we do, and why it matters." Then RISE™ added blog content and then video snippets. Then THEY started using social media outlets, Twitter, Facebook, and LinkedIn. Working with The Aebli Group, there has been a very comprehensive strategy around that explanation of who RISE™ is, what they do, why it's essential, and what RISE™ wants to do to generate interest and have people would reach out and contact RISE™.
A great content strategy is an all-encompassing approach to creating content that drives your key business objectives. And while there's no one-size-fits-all solution, identifying and including the three key elements—brand focus, user experience, and content distribution—will help develop a plan for success.
Listen as Ken and Justin talk through how the plan came to be, the results it has yielded, and what is next!
Jessica Cummings, Project Director of Social Media for The Aebli Group joins host Justin Starbird for the latest episode of "The Inspectations Podcast."
Jess has been with TAG the longest with many role changes over the years. Today, she sat down with Justin to learn more about how TAG uses social media for itself as well as clients.
Justin & Jess talk at length about staying how companies and brands need to stay authentic to their voice and their values in social media. TAG has worked hard to be better at both doing it for ourselves, but also understanding the needs of clients to put together the best strategies for success.
Listen as Jess & Justin talk through working together, social media, and more!
Erin Cobb, Project Manager for The Aebli Group, joins Justin Starbird to talk about how The Aebli Group became a Maine Based company.
Before the podcast, most folks did not know Justin and Erin have been friends for over 25 years. So who better to ask such personal questions? Erin shared her insights from the younger version of Justin and how everyone always knew that he was going to do something on his own - maybe even be the President!
Being in Maine also has a way of keeping people grounded. Justin said that "you get that opportunity to recharge your batteries almost every day or at least as often as you really want to put in the effort to. What that does is that it allows, I don't know, for me at least, it keeps creativity flowing all the time... just taking the girls to school every day, there's long passages of just trees and you get a beautiful scenery of a river, or bridges, or whatever.
That part is just so cool because you don't see it often, you don't see it in every part of the country. You have moments to reflect even if you're busy thinking about something, often, I'll get a moment of clarity and be like, "This is what I need to do to solve that problem for the client."
Listen as Erin interviews Justin on this episode of The Inspectations Podcast.
On today’s episode of The Inspectations Podcast, Justin welcomes a VERY special guest to the show, his mom, Jill Starbird.
No tears were officially shed in the recording of this podcast, but there were some emotional moments. Jill shared her thoughts and feelings on her son owning his own business and hosting his own show as well as what it is like to also work with her son.
Listen as Jill grills Justin on the need for a better work-life balance and how to take the time to enjoy the moments in life that matter most.
It is with great excitement that my youngest daughter, Emma, joins me today for the 2nd episode of The Inspectations Podcast.
Emma, 9 years old, seemed to have a better grasp on what my job was. She had some incredible questions to pick my brain about what was important to me and her.
Listen as Emma does a great job of transitioning between questions and even sharing some details about herself as well.
My daughter asked me recently, "Dad, what do you do all day?"
With that one simple question, I started a podcast. I had always assumed my daughters and family knew what I did as the owner of a marketing agency. Well, the truth is, they did not.
As a result, I put them on the spot and said, "why don't you ask me these questions on a podcast and we can help everyone figure out what I do all day."
This is the first episode of The Inspectations Podcast, powered by The Aebli Group (TAG). My name is Justin Starbird and I am the CEO of TAG and father to Alicia (Ah-lee-syah) Starbird, my first guest on the show.
Ali jumps right in and lets me know that she sees me talking all day, but not working. She also shares her perspective of my work-life balance and how that affects the family.
Listen to the first episode of The Inspectations Podcast!