Your Brand. Your Future.: Recent Episodes
Petra Zink
Your Brand. Your Future.
A show designed to help driven professionals clarify, communicate and commercialise their Personal Brand. Personal Brand Strategist and Forbes Coaches Council Member, host Petra Zink delivers weekly mini workshops, inspiring interviews and practical tips, tricks & tools to help you become visible for the right people and for the right reasons.
Ready to make an impact? Then let's go!
đ [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: đ [Build Your Influence Ecosystem Summit 18th June 2025]:  đ [Trusted Authority On Demand â Petraâs flagship executive brand strategy program]: đ [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: ____________ What do Siri, startups, and storytelling have in common? According to former product lead at Apple and co-founder of DesignPro - the answer is trust. In this wide-ranging conversation, Mohammed unpacks how the best products arenât just smart or fast - theyâre emotionally resonant. Drawing on experience from Apple, Google, and early-stage ventures, he shares how meaningful user experiences are built not just through speed or code, but through observation, humility, and deep conviction in what the product stands for. We explore: How trust is earned through product behaviourâlike graceful degradation Why Pixarâs storytelling principles inspire his product philosophy Why curiosity is a competitive advantage, not a personality trait How leaders can foster psychologically safe teams that surface breakthrough ideas The real role of founders: holding the emotional centre of the product If you're building products, leading teams, or shaping strategy in the age of Gen AI, this episode is a masterclass in designing with intent, earning trust at scale, and leading with creative conviction.  Connect with Mohammed via email:  Connect with Mohammed on LinkedIn:  Check out Design Pro: ______________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
Resources and upcoming events: đ [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: đ [Build Your Influence Ecosystem Summit 18th June 2025]:  đ [Trusted Authority On Demand â Petraâs flagship executive brand strategy program]: đ [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: ________________ Episode Summary: What happens when you make curiosity your leadership strategy? In this candid, fast-moving episode, I sit down with Michael Bungay Stanier - better known as MBS, bestselling author of The Coaching Habit - to unpack what it really means to lead without needing a title, a hierarchy, or even a room full of people. From being sued for defamation as a university student [yes, really] to writing the most successful coaching book in the world, MBS shares the messy truth about navigating authority, influence, and impact in a world thatâs rapidly shifting under our feet. We talk about: Why influence is no longer granted by title, but earned by behaviour How to simplify complex ideas until theyâre napkin-drawable - and scalable Whatâs at risk when you try, fail, and still donât give up Why 'momentum beats motivation' and how to fire bullets before cannonballs How to stay curious, especially when you donât know what comes next If youâve ever felt like youâre reinventing as fast as youâre deliveringâor wondering if your ideas are solid enough to scale - this episode will challenge how you think about leadership, frameworks, and trusting your own voice.  Connect with MBS on LinkedIn: Find out more about his work:  Check out his book: The Coaching Habit:  ___________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
Resources and upcoming events mentioned in this episode: đ [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: đ [Build Your Influence Ecosystem Summit 18th June 2025]:  đ [Trusted Authority On Demand â Petraâs flagship executive brand strategy program]: đ [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: ________________ Episode Summary: Weâre halfway through 2025 - and letâs be honest ⌠it feels like the game has changed, but no oneâs officially told you the new rules. If your old strategies are falling flat, your contentâs getting crickets, and your authority feels harder to articulate - youâre not alone. The playbooks that once worked? Theyâre outdated. The rules? Already rewritten. And what used to make leaders stand out? Now barely moves the needle. In this solo episode, executive coach and leadership strategist Petra Zink lifts the lid on the 14 trust-driven authority moves that are working right now for high-performing executives, elite founders, and corporate changemakers. These aren't the tips you see recycled on LinkedIn. They're the real, tested moves shaping executive presence, strategic influence, and trust capital across boardrooms, brands, and ecosystems. Whether you're evolving your leadership positioning, rebuilding visibility after a pivot, or looking to lead with more clarity and less noiseâthis episode gives you the strategic language and edge to stay ahead. Plus? Petra shares behind-the-scenes lessons from Book #2, keynote experiments, and what her latest cultural audits are revealing about influence in a high-stakes, high-noise world. What you'll learn: Why content fatigue is killing traction - and how to rise above the noise 14 trust-based moves leaders are making behind closed doors [and why they work] How to rebuild visibility without falling into the 'panic pivot' trap The power of frameworks, micro-signals, and proximity for reputation building Whatâs landing now in executive coaching, internal comms, and leadership training Executive Moves you can use: Plug into trusted ecosystems instead of chasing reach Document your thinking to build real-world influence Use story, space, and style to communicate trust without saying a word Shift from audience-building to relevance-building [the real play in 2025] Build a personal brand architecture that future-proofs your reputationâno matter your title
Join the Build Your Influence Ecosystem Summit FOR FREE on the 17th + 18th June â If youâve been feeling like the offers, message, or brand you built no longer fully reflect who youâve become you're not alone. In todayâs episode, we are joined by Michele Parad, spiritual business mentor, strategist, and founder of the Build Your Influence Ecosystem Summit, to talk about what happens when you evolve faster than your brand - and how to realign your identity, message, and presence without losing trust or momentum. We explore the invisible shift happening across industries right now: đš Why high-performing leaders feel their message is losing traction đš How to evolve without alienating your audience đš Why âidentity marketingâ is replacing traditional branding in 2025 and beyond đš The future of influence: moving from surface-level visibility to soul-level alignment If you're a founder, executive, or thought leader in a season of reinvention â this conversation will give you the language, the validation, and the strategies you need to navigate it powerfully. Topics We Cover The hidden signs you've outgrown your current brand or positioning Why evolving your offers and messaging isnât just a ânice to doâ â itâs essential for trust and relevance How to activate your authentic voice â and why it's the true engine of influence Moving beyond vanity metrics: What real leadership and authority look like now The importance of building an influence ecosystem (not just another funnel) About Michele Parad Michele Parad is a business strategist, intuitive guide, keynote speaker, and the creator of the Build Your Influence Ecosystem Summit. With 15+ years of startup marketing experience, certifications in over six healing modalities, and degrees from the University of Chicago and the London School of Economics, Michele blends strategic rigor with spiritual alignment to help leaders build influential, fulfilling businesses. đ Connect with Michele on đ Learn more about the Build Your Influence Ecosystem Summit  â đ Multidimensional Leaders: đBrilliance Archetype Quiz:
Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only:  Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025: ______________ Business Is Not As Usual - And Neither Is Leadership  The rules have changed. Most leaders just havenât caught up yet. In this video, I break down why the same old leadership playbook isnât cutting it anymore - and what the best in business are doing differently in 2025 and beyond.  We cover: â Why hiring, marketing, and scaling have completely shifted â How todayâs leaders build trust before people ever buy â Why vision, mission, and values are the real culture drivers â not office perks â The rise of founder-led content (and why being faceless is killing your business) â The 3 non-negotiables for modern leadership â Why your personal brand is the magnet for talent, trust, and opportunities â Why distribution is better than innovation (yep, I said it) And if you're still running your business like it's 2015? You're not just outdated â you're invisible. đ This is for founders, execs, and business leaders who are tired of the noise and ready to build something relevant, resilient, and real. đŠ Want help future-proofing your leadership and business brand? Reach out:   _______ If youâre an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authorityâ˘: From Technical Expert to Trusted Authority â Grab your copy 2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Letâs Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.
Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only:  Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025:  _____________ Most experts spend years honing their skills, deepening their expertise, and earning credibility. But hereâs the truthâexpertise alone isnât enough to cut through the noise, create impact, or scale influence. The professionals making waves in their industries arenât necessarily the smartestâtheyâre the ones who know how to package and monetize their expertise in scalable ways. I call these Authority Assets. They are the difference between experts who have knowledge and authorities who create frameworks that do the heavy lifting for them. Experts know a lot. Authorities know a lotâand can articulate, package, and distribute their knowledge so others can use it. In this episode, weâre diving into: â What Authority Assets are and why they are the ultimate form of leverage â How top experts build and monetize them â Why theyâre the best investment for your career and business â A simple framework to start building yours today đ What Are Authority Assets? Many professionals believe that years of experience alone will land them high-value roles as fractional executives, consultants, advisors, or board directors. But experience alone isnât enough anymore. Authority Assets help you own your space and create demand for your expertise by turning knowledge into something people can buy, follow, and implement. The 3 Core Types of Authority Assets: 1ď¸âŁ Signature Frameworks â Your unique, repeatable approach to solving a problem (the foundation of the Trusted Authority). 2ď¸âŁ Monetizable IP â Courses, toolkits, playbooks, and licensing models that allow others to apply your expertise at scale. 3ď¸âŁ Scalable Service Models â Group advisory, retainers, and subscription-based consulting that create predictable revenue without trading more time. This is the difference between selling time vs. selling transformation. Why Authority Assets Are the Best Investment You Can Make Weâre all in the business of exchanging value. Most professionals trade knowledge for money (traditional employment) or money for money (stocks, real estate). But whatâs still underutilized? đ Monetizing intellectual property (IP) assets. đš Stocks â Unpredictable, market-dependent. đš Property â Expensive, slow to generate passive income. đš Crypto/Startups â High risk, low control. What Trusted Authorities Invest In: â A methodology that can be licensed, sold, or scaledâso their expertise generates revenue without their direct involvement. â A signature framework that sells itselfâmaking them the obvious choice in their industry. â A digital or service-based product that creates recurring revenueâso they stop trading time for money. đš Higher ROI â Monetize what you already KNOW instead of relying on external factors. đš More control â Unlike stocks or real estate, you determine the value of your Authority Asset. đš Scalability â A framework, licensing model, or course can be sold 1,000 times without extra work. đš Long-term equity â Your methodology becomes your legacy, shaping industries and businesses. Think of BrenĂŠ Brownâher research on vulnerability is now embedded in corporate training, books, and leadership programs. She doesnât have to be in the room to monetize it. Her Authority Assets do the work. â ď¸ The Expert Trap: When Knowledge Alone Isnât Enough Many professionals stay in the Expert Zone foreverâfocusing on more certifications, more experience, and more skills. But more knowledge doesnât always mean more demand. đš More degrees donât automatically create more opportunities. đš More experience doesnât automatically increase value. đš More skills donât automatically make you in demand. This is what I call The Expert Trap. Professionals think that if they keep improving their expertise, clients will naturally come. But in reality, thereâs no automatic link between how much you know and how much you earn. đ From Expert to Authority Asset-Builder The top 1% of professionals donât just collect knowledge. They extract, package, and monetize it to create scale, influence, and long-term wealth. Hereâs how to start shifting into Authority Asset-building: â Step 1: Define your value propositionâwhat transformation do you deliver, and how are you different? â Step 2: Extract your IPâdocument your process, framework, or methodology. â Step 3: Package it for scaleâturn it into a method, toolkit, or training. â Step 4: Monetize beyond 1:1âsell it as a licensing model, productized service, or recurring offer. Experts trade time for money. Authorities create scalable impact through assets. ___________ Ready to become the go-to authority in your industry? If youâre an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authorityâ˘: From Technical Expert to Trusted Authority â Grab your copy 2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Letâs Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.
Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available foe a limited time only:  Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025  ___________ In 2025, visibility, trust, and influence are the new currencyâand if youâre not actively building your brand, youâre falling behind. In this of Less Chatter, More Matter, Mel Loy sits down with Petra Zinkâpersonal brand strategist, executive coach, and founder of impaCCCtâto talk about what it really takes to stand out, stay relevant, and future-proof your career or business. Whether youâre an executive, entrepreneur, or professional navigating a rapidly changing job market, this conversation will help you understand why personal branding isnât a buzzwordâitâs a business strategy. What youâll learn in this episode: đš The #1 mistake professionals make with personal brandingâand what to do instead. đš How to structure your expertise using content pillars (so youâre not posting aimlessly). đš Why todayâs decision-makers donât take cold callsâand what that means for executives and recruiters. đš The rise of multi-generational workforces (7 generations!)âand how leaders must adapt. đš The role of AI in personal brandingâand how to use it without losing authenticity. đš Why âjust being good at your jobâ isnât enough anymoreâand what high-profile executives are doing differently. If youâve ever thought: đ âI know I should be more visible, but I donât know where to start.â đ âI donât want to âbragââhow do I brand myself authentically?â đ âHow do I stand out in a crowded market?â âŚthen this episode is for you. Tune in to Mel Loy's podcast show, Less Chatter, More Matter:  ___________________- Ready to become the go-to authority in your industry? If youâre an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authorityâ˘: From Technical Expert to Trusted Authority â Grab your copy 2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Letâs Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.
Authority Monetisation Lab - 16th + 17th April - Gold Coast. In person - you and me, developing your Signature Framework. Save your spot now and secure early access pricing: https://www.impaccct.com/authority-monetisation-lab __________ The way we think about executive leadership is changingâfast. Over the past few weeks, Iâve had conversations with business leaders, recruiters, and executives who are frustrated, uncertain, or re-evaluating their careers. If youâve been feeling the same wayâyouâre not alone. The traditional full-time executive role with stability and security? Itâs fading. Companies are hesitant to commit to big salaries, and professionalsâmaybe even youâare realizing that tying yourself to one organization is a risky bet. So, whatâs next? In todayâs episode, we dive into: â Why more executives are going fractional and the macro trends driving this shift â The industries where fractional work is booming â The biggest mistakes professionals make when transitioning to fractional roles â How to position yourself for high-value consulting, advisory, and fractional leadership roles By the end of this episode, youâll have a clear roadmap to start building your portfolio career and securing strategic, well-paid fractional roles.  ___________ Ready to become the go-to authority in your industry? If youâre an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authorityâ˘: From Technical Expert to Trusted Authority â Grab your copy 2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Letâs Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.
Early Bird Launch Price Trusted Authority: ______ Learn about the one skill that is crucial role in today's fast-paced, transparent, and hyper-competitive world (Economy 4.0): Skill stacking The Shift in Success Factors: Moving from technical expertise and 'doing the work' to influence, connection, trust-building - ultimatey 'winning the work'. Skill Stacking Definition: Adding strategic skills to amplify impact and future-proof careers. Why It Matters in 2025: The "One Plus One Equals Three" effect Confidence boost Future-proofing careers Building Authority Through Skill Stacking: Creating compounding content Effective communication and storytelling Cultivating executive presence How to Start Skill Stacking: Doubling down on existing strengths Adding skills that sell expertise (branding, marketing, sales) Learning by doing Combining skills for maximum impact Showcasing your skill stack Actionable Takeaways for Executives and Partners: Reflecting on content creation, communication, and presence Importance of trust in 2025's business landscape _______ Ready to become the go-to authority in your industry? If youâre an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authorityâ˘: From Technical Expert to Trusted Authority â Grab your copy 2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Letâs Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.
Do you want to get ahead of the curve in 2025? In this episode, we break down how to spot trends before they hit the mainstream and turn them into real opportunities. Itâs not about waiting for headlines or relying on luckâitâs about cultivating the right mindset, systems, and habits to see whatâs coming next. By the end of this episode, youâll have: â A practical playbook to identify emerging trends before others see them. â Real-world strategies to track signals, connect the dots, and act early. â Insights from trend-creators like Steve Jobs, Elon Musk, and Jeff Bezos. Whether youâre an entrepreneur, executive, or partner in a firm, this episode will equip you to lead, innovate, and thrive in a rapidly changing world. Highlights: 5 Must-Know Trends for 2025 and how to leverage them: Hybrid Work and Human-AI Collaboration Trust as the New Currency The Rise of Micro-Influence and Niche Communities Collaboration Over Competition Personal Branding as the New Corporate Ladder Why human needs drive every major trend (connection, trust, and autonomy). How to spot trends early by tracking weak signals, understanding intersections, and identifying the adjacent possible. Real-world examples of early adopters who turned signals into game-changing opportunities. đ Resources Mentioned in the Episode: Tools for Trend-Spotting: Google Trends Exploding Topics BuzzSumo Trend Hunter Practical Actions: Start a weekly research habit. Track niche communities and conversations (Reddit, Discord). Look for âweak signalsâ and test small ideas before the crowd catches on. đŻ Next Steps: 1ď¸âŁ Register for the 2025 Must-Know Trends Workshop đ Date: 17th January at 12 PM AEST Learn the 5 systems to amplify your authority, spot trends early, and drive growth. Sign Up Here:  2ď¸âŁ Explore the Trusted Authority Program Position yourself as the go-to voice in your industry by mastering research, insights, and influence. Learn More Here:  __________ Ready to become the go-to authority in your industry? If youâre an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authorityâ˘: From Technical Expert to Trusted Authority â Grab your copy 2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Letâs Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.
Register for my free upcoming training on January 17th January on the topic of: The 5 trends in 2025 you need to know [and how you can position yourself strategically to amplify influence and drive growth ______________ Welcome to the first episode of 2025! đ This week, we're diving into what the year ahead holds for careers, the workplace, and the skills you'll need to thrive. Joining me is Gillian Kelly, a Career Transition Coach, Master RĂŠsumĂŠ Writer, and Personal Branding Strategist with a wealth of expertise in navigating career pivots and understanding future work trends. Gillian and I discuss: The biggest career trends shaping 2025 and beyond. How the labor market has shifted post-2024, and what that means for job seekers. Essential skills for career transitions and future-proofing your professional path. The rise of AI, micro-credentials, and hybrid work modelsâand what they mean for your career. Whether you're navigating a career pivot, stepping into a leadership role, or simply preparing for the future, this episode is packed with actionable insights to help you succeed. Grab your coffee, hit play, and letâs kick off the new year with clarity and purpose! Key Topics Discussed: đ The Evolving Job Market 2024 was a challenging "reset" year marked by economic uncertainty and layoffs. Insights into the unemployment rate, job mobility, and emerging opportunities in sectors like green jobs and AI. đ¤ The Impact of AI on Careers How AI is reshaping industries and skills. Why adaptability is now a critical career skill and how to leverage AI for job searches. đ Education & Upskilling The growing importance of micro-credentials and continuous learning. How staying curious can open new opportunities in a rapidly changing job market. đ Career Pivots & Positioning Why positioning is everything in a competitive market. The importance of clearly articulating your transferable skills and value proposition. đ Hybrid Work & Remote Trends Insights into Australiaâs leadership in hybrid work models and the future of workplace flexibility. Top Takeaways: 1ď¸âŁ Position yourself strategically: Make your value clear and relevant to hiring managers. 2ď¸âŁ Stay curious: Continuous learning is essential for career longevity. 3ď¸âŁ Leverage LinkedIn: Use it for networking, showcasing skills, and building relationships in new industries. Resources Mentioned: Jobs and Skills Australia: LinkedIn Learning: Free upcoming Masterclass:  Connect With our Guest: đGillian Kelly: __________ Ready to become the go-to authority in your industry? If youâre an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authorityâ˘: From Technical Expert to Trusted Authority â Grab your copy 2. Download the brand new Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Letâs Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.
As we step into 2025, thereâs one thing that will define success more than ever before: trust. In this episode, I share 5 powerful systems designed to help you scale trust and build an authority brand that sets you apart in the âTrust-Issue Economy.â From creating trust-driven content to owning your platform and becoming un-copyable in a world of AI-driven interactions, this episode is your playbook for thriving in 2025 and beyond. What Youâll Learn in This Episode 1ď¸âŁ The Trust Triangle Framework: Why competence, connection, and consistency are the pillars of building trust. 2ď¸âŁ The Authority Content System: How to create consistent, trust-building content without burning out. 3ď¸âŁ The Authority Brand Blueprint: Questions you must answer to position yourself as the go-to in your field. 4ď¸âŁ Scaling Trust with Systems: The importance of owning your platform and leveraging a trusted team. 5ď¸âŁ The 2025 Edge: Why human-centered, trust-driven connections will outperform everything else in the AI age. Episode Highlights đŻ The Trust Triangle Framework Competence: Deliver on your promises with results that matter. Connection: Authenticity builds relatability. Share personal stories to foster trust. Consistency: Show up regularly. Trust grows over time through dependable actions. Actionable Example: Sharing a personal story can transform your credibility and connection with your audience. đ The Authority Content System Focus on 3â5 key content pillars to build trust in your niche. Stick to the âRule of Oneâ: Ensure every post either educates, inspires, entertains, or builds trust. Batch content creation to stay consistent without feeling overwhelmed. Pro Tip: Schedule content creation every second Sundayâone non-negotiable day that keeps her content pipeline flowing. đĄ The Authority Brand Blueprint Go deeper than surface-level tactics like logos and taglines. Answer the critical questions: What do you stand for? Whatâs your unique perspective? What problem do you solve better than anyone else? What two worlds can you connect to create something unique? Insight: Combine expertise and interest to create a commercial opportunity. đ Scaling Trust with Systems Own your platform with a podcast, blog, or YouTube channel where you control the narrative. Create scalable content and signature talks that resonate with different audiences. Delegate tasks to align your team with your vision for consistency and efficiency. đ The 2025 Edge: Thriving in the Trust Economy AI is reshaping how we work and consume content. What sets you apart is your ability to build human-centered, trust-driven connections. To thrive: Be authentic and un-copyable. Share relatable stories. Stay consistent and always add value. Resources & Links Get the Free PDF Download: All the insights from this episode, neatly packaged for you to reference as you prepare for 2025. Take advantage of the Early Bird price for the Trusted Authority Program: Be the first to access the revamped program, bigger and better than ever, launching with live calls and workshops in 2025. Listen to Petraâs episode with Dr. Nadine Ostern on trust and leadership growth: Final Thoughts Trust is the ultimate currency in the evolving Trust Economy of 2025. If you implement these 5 systems, youâll not only build trust but also establish yourself as the go-to authority in your field. Thank you for tuning into the final episode of the year. Wishing you success and momentum in 2025âletâs make it the year of trust!
Long gone are the days when simply following a traditional career path was the key to success. With rapid changes in our economic, technological, and social landscapes, the future of work looks nothing like what we once knew. One of the most exciting shifts? The rise of the creator economyâa world where individuals can build audiences, monetize their expertise, and turn passions into thriving businesses. Today, weâre joined by someone whoâs dedicated his business to helping creator founders access funding they need to scale their business: Cathal Nugent, founder of Creo, is joining me for - what I would say one of the best and most interesting interviews due to the novel insights and expertise he brings. Cathal brings a wealth of fascinating insights into how the creator economy is reshaping work, education, and entrepreneurship. We explore the differences between creators and influencers, the skills needed to succeed, and the realities of building a sustainable business in this dynamic industry. Guest: Cathal Nugent Founder of Creo Exchange Advocate for the creator economy and entrepreneurial innovation Connect with Cathal: Overview This episode dives into the evolving creator economy, shifting from traditional career paths to online entrepreneurship. Cathal Nugent shares his journey, insights into the funding challenges for creative businesses, and the rising importance of audience-driven strategies. We also explore the future of education, essential skills for creative founders, and emerging trends in content creation. Key Highlights đ¤ Introduction to the Creator Economy (06:07 - 08:13) The creator economy represents a fundamental shift from traditional careers to online entrepreneurship. Creators differ from influencers by building and monetizing their own audiences. Cathal discusses the "1000 True Fans" theory, which emphasizes that success doesnât require millions of followers. đ Cathal's Journey and Insights (08:13 - 12:25) Cathal predicts that the next generation of entrepreneurs will begin by cultivating audiences online. Audience feedback is crucial in shaping products and services. He highlights the funding gap for creative businesses and the need for financial tools tailored to this sector. đ Future of Education (12:25 - 16:12) Education is becoming decentralized, with online platforms offering more relevant learning opportunities. Cathal reflects on how self-directed learning shaped his career. Traditional education systems are struggling to keep up with the demands of a rapidly changing job market. đĄ Skills for Creative Founders (17:23 - 19:29) Transitioning from creator to entrepreneur requires a shift in mindset. Founders need to understand their revenue streams and remain adaptable. Cathal stresses the importance of launching owned brands and products to achieve financial independence. đ Challenges and Statistics in Content Creation (25:16 - 27:59) Content creation is a long-term game requiring years of consistent effort. Statistics reveal that succeeding as a creator is as challenging as becoming a professional athlete. The media landscape is shifting, with platforms like YouTube surpassing traditional TV viewership. đ Future Trends and Opportunities (41:05 - 45:09) Content creation is poised to become a formal subject in universities, reflecting its increasing importance. Businesses must embrace organic content strategies to stay competitive. Community-driven approaches are vital for both creators and traditional businesses. Episode Takeaways The creator economy empowers individuals to monetize their expertise by building direct relationships with audiences. Success in content creation requires a mix of adaptability, consistency, and entrepreneurial skills. As content creation becomes mainstream, businesses and individuals must embrace community-building and audience-first strategies to thrive. Connect with Cathal Nugent Website: LinkedIn:  __________ Ready to become the go-to authority in your industry? If youâre an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authorityâ˘: From Technical Expert to Trusted Authority â Grab your copy 2. Download the brand new Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Letâs Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.
Join my  on December 13th to learn how to turn expertise into influence and build trust at scale. Save your spot:  What better time than the end of the year/ beginning of the new year to take some time and space out of your normal day to reflect, plan and get excited for what's next. In this episode, I break down how to did my planning for 2025 and also share the different formats and runsheets you can use for your own retreat. Key Points Covered: 1. Why Consider a Retreat? Busy schedules often leave no room for thinking or planning strategically. Retreats help recharge creativity, gain clarity, and reset your mindset. Ideal for transitions, creative blocks, or refocusing on your vision. Not about luxury; it's about creating intentional space for reflection and planning. 2. Step-by-Step Retreat Planning Step 1: Set Your Intentions Identify your purpose: Recharge, make decisions, or brainstorm the next phase of life or work. Tailor the retreatâs structure to match your goals (e.g., solo reflection vs. group collaboration). Step 2: Choose the Right Location Select an inspiring environment away from daily distractions. Options: A beach house, cabin, or co-working space with a view. Balance: Quiet personal reflection vs. stimulating group discussions. Step 3: Design a Flexible Agenda Avoid overloading the scheduleâleave space for unstructured moments. Suggested structure: Morning: Journaling, meditation, or physical activity (e.g., exercise). Midday: Reflection or solo brainstorming; review past performance and feedback. Afternoon: Focus on actionable plans and next steps. Evening: Unstructured time for relaxed conversations or personal downtime. Flexibility allows for deeper insights and spontaneous breakthroughs. 3. Tips for Maximising Retreat Outcomes Include activities that align with your intention (e.g., journaling, brainstorming, strategic planning). Use feedback (e.g., 360 reviews) and data to gain clarity on your goals. Solo retreats: Spend time reflecting on personal and professional growth. Group retreats: Facilitate meaningful discussions to spark collaboration. Special Ideas for Your Retreat Agenda Future Self Immersion Day: Visualise long-term goals and reverse-engineer the steps needed to achieve them. 360-Degree Reflection: Review feedback from peers or clients to uncover blind spots and areas for growth. Strategic Planning Sprint: Dedicate time to developing clear, actionable plans for the year ahead. Key Takeaways: A retreat is an investment in yourself and your vision for the future. You donât need weeksâjust a few intentional days can bring clarity and fresh energy. Make 2025 your most focused and inspired year yet by creating the space to think.  __________ Ready to become the go-to authority in your industry? If youâre an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority: From Technical Expert to Trusted Authority â Grab your copy 2. Join the waitlist for the new and revamped Trusted Authority program (kick off in 2025):  3. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 4. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 5. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 6. Letâs Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.
In todayâs world, finding meaning in our work can be tough, especially with so much uncertainty about the future. But what if the answer is simpler than we think and there is a blueprint to follow to turn your job into your legacy. Great news! We have , the author of Make Work Meaningful, with us today. In her book, she shows us how to create more fulfilling and purpose-driven roles for ourselves and our teams. From tackling remote work challenges to offering practical tips for leaders, she helps us build workplaces that perform well and give people real purpose. Letâs dive into how we can make work meaningful, no matter what the future holds!  is a globally recognised consultant, coach, facilitator, MC, and speaker. known for her expertise in transforming workplace cultures, leaders, and teams. She is the Author of Make Work Meaningful: How To Create A Culture That Leaves A Legacy â one of the most practical books to help you take charge of your career and your workplace culture. As the host of the "Ways to Change the Workplace Podcastâ and with over 20 years of experience in human resources, she has a proven track record in creating meaningful organisational change. Inspired by her father's struggles as a migrant worker and witnessing firsthand the negative impact of work on her home life, Prina has dedicated her career to creating thriving workplaces. She holds a Bachelor of Science in Sociology and Social Psychology from Loughborough University and a Diploma of Professional Coaching from the Australian Institute of Management. Prina's vibrant energy and genuine passion for people make her a beloved figure in her field. She brings a unique blend of wisdom, empathy, humour and practical solutions to every project she undertakes. Whether youâre an executive, a leader, a team member, or an aspiring change agent, this hands-on practical book is your companion for crafting a career that transcends success and leaves a ripple effect of positive culture and change  and __________ Ready to become the go-to authority in your industry? If youâre an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authorityâ˘: From Technical Expert to Trusted Authority â Grab your copy 2. Download the brand new Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Letâs Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.
Navigating UncertaintyâHow to Make Decisions When You Donât Have a Clear Next Step If youâve been feeling a little uneasy about whatâs next, youâre not alone. 2024 has been a whirlwind of changeâbusiness exits, mergers, leadership shifts, and career pivots. Iâm hearing from so many people in my network who are in the same boatâsuccessful, driven, but suddenly unsure about where to go next. This episode is for you if youâve hit a crossroads and the next step isnât as clear as it used to be. Weâre going to talk about navigating uncertainty and making decisions when everything feels⌠well, foggy. Iâve been there, Iâve worked with clients whoâve been there, and together, weâll unpack what it takes to keep moving forward when thereâs no defined path ahead. Letâs dive in. ___________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
There's one aspect thatâs invisible, intangible, and yet at the core of everything we doâincluding this very podcast and the programs Iâm developing: trust. Not just trust in people, but now, with AI and other smart tech becoming such a big part of our lives, trust in the digital world as well. The way we build and rebuild trust has transformed. And to help us navigate this crucial topicâand explore how businesses and leaders can thrive in todayâs trust-driven economyâweâre joined by Dr. Nadine Ostern.  Dr. Ostern has just released her latest research, the Omni-Trust in Retail report, which dives into how trust is built (or broken) in a world where devices and algorithms constantly make decisions on our behalf. Her insights show why transparency and choice are essential, especially in tech-heavy spaces like retail. Dr. Nadine Ostern leads the Trusted Enterprise research theme at Queensland University of Technologyâs Centre for Future Enterprise, focusing on trust in technology, particularly human-AI collaboration. As the Cisco Chair in Trusted Retail, she spearheads research on trust experience (TX) design, helping organizations actively build trust in tech- and data-intensive environments. Prior to joining QUT, Nadine held academic positions in Germany and Switzerland. Her research has been published in leading journals and conferences in the field of management information systems, and she serves in editorial roles within her discipline.  Get ready to be fascinated by the insights Dr. Ostern shares as we dive deep into this topic, exploring not just the surface-level ideas but the core dynamics of trust in technology and business. The Trust Equation in Technology â Discover how transparency drives trust in human-AI collaborations and why itâs central to business success. Omni-Trust and Consumer Control â Learn why giving customers a sense of choice strengthens relationships and trust, especially in tech-reliant sectors like retail. Building and Rebuilding Trust â Explore actionable steps for leaders to build and, when necessary, restore trust with customers, teams, and stakeholders. Transparency in Practice â Understand what genuine transparency looks like in the digital age and how leaders can balance openness with security. Universal Trust Principles â Find out how leaders across various industries can apply these trust-building concepts to foster stronger business connections.  Download the Trust Trend Report: Consumer Perceptions of Retail Technology in Australia 2024:  Connect with Dr. Nadine Ostern on LinkedIn:  ________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at: ___________ 2024 has been a year of major transitionsâfrom founders exiting their businesses, M&As reshaping agencies, to C-suite leaders stepping down and athletes facing non-renewed contracts. If youâre considering a career pivot or navigating a big change at the moment, youâre not aloneâ Iâm right there with you. In this week's episode, we explore what happens after youâve reached the peak of your career and stepped away from a high-profile role or successful business because hardly anyone talks about the emotional roller coaster you're going through and how to decide what's next. Weâll dive into: The emotional rollercoaster post-exit: why the transition can feel disorienting and the mental challenges that follow. Rebranding yourself: how to leverage your experience to shape a new, impactful identity. Crafting your next chapter: real-life examples of entrepreneurs and leaders who successfully pivoted post-exit. Building a personal brand: why your unique value proposition isnât tied to a title anymore and how to be seen in your new role. The power of experimentation: embracing trial and error to find your new path.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
If you think bold decisions like career changes require taking big risks, think again! Itâs all about taking calculated risks based on self-awareness, being aligned with your partner, and having a clear sense of purpose and motivation behind why you're embarking on this journey. This is exactly what we explore in this episode with Danita, the newly elected Councillor for Brisbaneâs Marchant Ward, shares how she transitioned from a corporate career in communications and media relations into the world of politics, proving that bold moves donât always require giant leaps. In this episode, we cover: Recognising career opportunities that align with your values and goals The importance of self-awareness in making calculated, confident decisions Strategies for overcoming imposter syndrome and doubt in leadership Balancing career changes with personal responsibilities, including motherhood Danitaâs vision for [and insider insights] to Brisbaneâs growth and sustainable development Danitaâs journey is a testament to the power of transferable skills and saying "yes" to the right opportunities. Whether youâre considering a career pivot or looking to enhance your leadership, this episode is packed with insights to help you take bold steps without unnecessary risks. Connect with Danita on LinkedIn: Connect with Danita on Instagram:   SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at:  ____________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
Intro: The second you stand still, you are already falling behind. This is how Iâm feeling right nowâit's time to make big changes. The world is evolving, and so are key players. Maybe Iâm just me being in my own bubble, or maybe itâs a sign of the times, but lately, Iâve noticed significant shifts: C-suite executives and founders are leaving their organisations, startups are merging with bigger companies, and established professionals are either experiencing layoffs or taking the plunge into new ventures. A notable trend is founders who, after cashing out and taking a break, are ready to dive back into the gameâbecause doing nothing gets old quickly, especially for high performers. Whether youâre in transition or just observing, todayâs episode will cover the biggest mistakes people make in personal branding so you can avoid them and get it right from the start. ====== It may just be my feed, but Iâve noticed an explosion of personal branding content on LinkedIn lately. While building a presence is key, itâs not just about being visible; itâs about being strategic and positioning yourself effectively. Understanding the fundamentals of leveraging your brand is what makes or breaks your efforts. So, letâs dive into three common misconceptions about personal branding that can easily lead you off track: 1. Being in the Spotlight vs. Shining the Spotlight Why This Matters Now: With AI and automation reshaping content production and consumption, your originalityâyour unique story, experiences, and personalityâhas become a key differentiator. Audiences are more discerning, seeking leaders who stand for something meaningful, rather than just self-promotion. In a competitive world, itâs easy to think personal branding is about being the center of attention. Particularly in Australia, where thereâs a concern about being seen as 'too much' or overly self-promotional, the idea of personal branding can be daunting. However, effective personal branding is not about being self-centered but about shining a light on what truly matters: your cause, company, or ideas. A common struggle is a lack of clarity about what you want to be known for or an absence of a solid framework to showcase your expertise. Without clear direction, you risk falling into the trap of producing unfocused content that doesnât resonate. Example: If youâre working on a new digital tool, create content that explains its benefits and how it can solve specific problems for your audience.  Action Steps: Define Your Purpose: Clearly articulate the mission or cause your personal brand represents. Tell Stories: Connect past experiences with future goals. Share anecdotes that illustrate your impact and values. Micro-Narratives: Share small, relatable stories that connect with your audience personally. These can be daily experiences or small victories that reflect your values and mission. Value-Driven Content: Focus on providing tangible value. Share what youâre currently working on and how it can help others, making your content more engaging and relevant.  2. Time Management Why This Matters Now: In todayâs fast-paced and unpredictable world, waiting until you "need" a strong personal brand is a luxury you canât afford. Building your brand consistently and strategically ensures that youâre never caught off guard and that youâre always ready to take advantage of new opportunities or navigate unexpected challenges. You donât start with building your Personal Brand when you need to [aka youâre exiting a business and plan for a career pivot or new business venture, your role looks like it will be made redundant, youâre launching a new offer, you name it]. Strategic timing is essential because otherwise it can backfire on you as people can see through those intentions. By consistently investing in your brand, even when things are going well, you avoid the panic that comes with sudden shifts. Itâs about building a brand thatâs resilient and adaptable, ready to pivot when necessary. Iâve been saying for many years [and very likely many years to come] that your personal brand is one of your most valuable assets, and like any asset, it requires regular attention and maintenance. By building your brand continuously, you create a resilient and adaptable identity that can weather sudden shifts and pivot when necessary. You also donât just work out for a week intensively if you want to have a healthy and strong body. You make it part of your life and lifestyle and also experiment occasionally with new ways to train to not only keep yourself interested and motivated but also your body is a bit of a shock to the system. Example: If youâre an executive considering a career pivot, start building your personal brand by sharing insights relevant to your new industry. By the time you make the switch, youâll already have a presence in that space. Action Steps: Proactive Branding: Treat personal branding as an ongoing process rather than a one-time project. This ensures youâre always prepared for changes. Consistent Content Creation: As Priestley advises, regularly produce content that reflects your values, expertise, and personality. Maintain a steady flow of valuable insights without overwhelming yourself with daily posts. Networking and Relationships: Priestley emphasizes that personal branding extends beyond online presence. Engage consistently with your network, attend events, and collaborate with others in your field. This ongoing relationship-building reinforces your brandâs presence and adaptability. 3. Not Thinking Like a Media Company Why This Matters Now: No matter the industry or profession you are in, itâs competitive and loud. Everyone has [or claims anyway] to have and be the best in [you name it]. So how do you decide which and who actually shares the same values as you, has an angle that resonates with you based on what you want to achieve and most importantly- who you also like and trust because you simply gel. This and more is what content allows you to showcase. Think about it - in the end, it always starts with communication and conversation. Content is what starts a relationship in 2024 and beyond, given we live in a digital-first world. Creating content also allows you to do research on steroids and tune in to the conversations that are happening, social listening to topics and concerns your current or future target audience has and with that, be ahead of refining their messaging. This is what makes you stay relevant as well as lead the conversation for what you want to be known for. Example: Write guest posts for industry blogs or participate in interviews on relevant podcasts to expand your visibility. Action Tips: Know Your Positioning: Many struggle with content creation due to a lack of clarity about their stance. Define your point of view and content pillars to guide consistent content development. Content Calendar: Plan consistent content in advance. Use a calendar to align your insights with current events and discussions, ensuring relevance. Engagement Strategy: Social media should be a two-way street. Engage with your audience, respond to comments, and participate in conversations to build relationships. Long- and Short-Form Content: Use different platforms effectively. Use social media for awareness and conversations, while leveraging platforms like podcasts or blogs for deeper engagement. 3rd Party Collaboration: Boost credibility and reach by collaborating with others. Guest on podcasts, speak at conferences, or contribute to industry publications to expand your visibility and social proof. Conclusion Personal branding isnât just about self-promotion; itâs about strategically positioning yourself to make a meaningful impact. By addressing these misconceptions and implementing the action steps, you can refine your brand and enhance your presence. Stay tuned for more expert insights and keep building your brand with purpose and authenticity! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
If you've been thinking about how you can leverage your skills and experience to not only make money but also to do good and give back (to people and the planet) - this episode is for you. Having global sustainable development goals is excellent as it focuses on what really matters and sets the Northstar, but without the support of people contributing to achieving the goals, they won't amount to much. That's why today's conversation is so important.  We're diving into the world of green careers - exploring what they are, the skills needed, and how you can transition into one, whether you're an individual looking for a career change or a company wanting to upskill your workforce.  Our guest is , a career transition coach and sustainability expert who has made it her mission to help people align their work with their values and make a positive impact on the environment. With a background in science and education, Anna brings a unique and pragmatic perspective to the table. She understands the importance of scientific literacy, research, and networking in navigating the evolving landscape of green careers. Throughout this insightful conversation, we'll cover: Defining green careers and understanding their various aspects The essential skills and qualifications for transitioning into these roles How to leverage your existing experience without starting from scratch Why companies should invest in green skills and career opportunities Strategies for building a personal brand and standing out in the job market Upcoming trends and how to prepare for the changing job m  So whether you're a professional looking to make a career pivot or a company looking to build more sustainable practices, this episode is packed with valuable insights and practical advice.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
Have you noticed the same key trend that is flooding my feeds and DMs? High-profile C-suite leaders and founders transitioning at their career peaks. This shift highlights the difference between authority due to title and influence through trust and transparency. Key Insight: Traditional hierarchies are flattening, digital-first interactions are the norm, and professionals are embracing gig work and entrepreneurship. Understanding this shift is crucial for leading in today's world. Defining Influence and Authority in a Digital Era Influence now is about building a digital footprint, engaging with your audience, and staying relevant. Authority comes from demonstrated expertise, consistent value delivery, and trust. Actionable Steps: Personal Brand Audit: Ensure your digital presence aligns with your goals. Network Assessment: Evaluate if your connections support your influence-building efforts. Content Strategy: Showcase your expertise and personality. Regular Engagement: Interact with your audience through comments, live sessions, or Q&As. The Rise of Digital Leadership and the Gig Economy Digital leadership involves using platforms like LinkedIn to shape public perception and influence. It's about leading industry conversations and building communities. Actionable Steps: Master Collaboration Tools: Enhance team communication. Engage in Social Listening: Understand your audience's interests. Virtual Sessions: Discuss trends and brainstorm content ideas. Trend-Based Content Strategies: Create content addressing emerging trends. Community Engagement: Use platforms to share content and foster interaction. Balancing Influence and Authority in Flatter Hierarchies Leadership is now about earning trust and influence, regardless of title. Leaders must solve complex challenges and lead with openness and empathy. Closing Thoughts: Leadership in 2024 and beyond is about agility, adaptability, and influence. Whether building your business or leading a team, learn to influence and earn authority through trust and expertise.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
There is one topic that keeps most executives up at night and that is the increase of and the severity of Cyber attacks.  In 2023 alone, there were over 2,200 cyber attacks per day, which means there is an attack happening somewhere in the world every 39 seconds. These aren't just random numbers; they represent real threats to our businesses, our data, and our digital infrastructure and reputation. The stakes have never been higher, and the landscape has never been more complex.  Every day, we're exchanging massive amounts of information, from sensitive customer data to proprietary business strategies. And just like gold, our data is highly valuable and highly vulnerable. As C-suite leaders, understanding and protecting this asset is crucial to maintaining trust, compliance, and competitive advantage.  This is why we are joined by someone whoâs been living and breathing this topic long before it was in such demand: is this weeks guest and he is a global cybersecurity strategist and Chief Information Security Officer (CISO) with over 30 years of experience, specialising in holistic cybersecurity strategies and digital transformations across various sectors, including healthcare, tourism, consulting, retail, and engineering. A stand out certainly is his collaborative leadership, cost-effective solutions, and significant achievements in reducing security risks and aligning digital capabilities with business requirements. In this interview, we cover: Understanding Cybersecurity Complexity Career Insights and Recommendations to get into CyberSecurity The Essential Qualities and Traits for Success in cybersecurity are technical skills, analytical thinking, and problem-solving abilities, curiosity, perseverance, and effective communication. Practical Advice for Organisations and Individuals on how to protect themselves in the most effective way Connect with Jon on LinkedIn:   _______________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
So, here we are - halfway through 2024. The digital world is evolving faster than ever, and so are the rules of personal branding. It's not just about having a polished LinkedIn profile or a catchy tagline anymore. It's about mastering the subtle, powerful strategies that truly set you apart in this crowded space. In this episode, Iâll cover 18 crucial secrets that can transform your approach to branding if youâre serious about building your profile and making an impact beyond your title and credentials. Key Insights: Build Authority from the Inside Out: Authenticity means being the best version of yourself aligned with your professional goals. Share personal anecdotes and maintain consistency across platforms. Engagement Over Followers: A smaller, engaged audience is more valuable than a large, passive one. Use interactive content and respond to build a community. Visual Identity Matters: Consistent visual elements create a recognizable and trustworthy brand. Create a brand kit and use it consistently. Marketing Material Matters: Ensure your marketing materials look good and convey your expertise. Invest in professional design and clear content. Showcase Your Expertise: Share knowledge through blogs, videos, and public speaking. Create educational content and seek speaking opportunities. Continuous Learning: Stay updated with industry trends and apply new knowledge. Follow industry news and attend workshops. Networking: Build a support system through networking. Engage with influencers and attend industry events. Content is King: Share high-quality, relevant, and valuable content. Develop a content calendar and take a stand on key issues. Play the Long Game: Branding is a marathon, not a sprint. Set realistic goals and track progress. Be Aware of Hidden Costs: Manage your time and take care of your well-being. Invest in high-quality tools and content. Use Personal Stories: Share personal stories to make your brand relatable. Connect emotionally and ensure relevance to your brandâs message. Collaborate Over Compete: Partner with others in your industry for mutual benefit. Seek opportunities for joint webinars or content series. Embrace Brand Evolution: Adapt to changes while staying true to core values. Listen to feedback and stay updated with trends. Niche Expertise: Focus on a specific niche to establish authority. Create detailed content that addresses niche-specific challenges. Thought Leadership: Share innovative ideas and insights to establish thought leadership. Participate in industry discussions and share unique perspectives. Offline Branding: Utilize offline networking opportunities. Ensure consistency between your online and offline presence. Integrate Personal Values: Align your brand with your personal values. Share stories that illustrate your values. Continuous Evaluation: Regularly evaluate your brandâs performance. Use data to track KPIs and incorporate audience feedback.  ______________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
You can have the best product, service or even skill set and yet, but if the positioning and the messaging of it doesnât resonate with the decision maker, chances are, your efforts might fall short. Especially in todayâs world with so much more noise and competition and at the same time, shorter attention spans, having a clear and compelling message is more critical than ever. And since we know that itâs often too hard to see the forrest for trees, we are joined by someone who supports her clients in doing exactly that: clarifying their message and bring it to life in a way that cuts through the clutter. is a seasoned marketing professional with over 25 years of experience in strategy, creation and rollout and the Creative Director of and has helped countless businesses in industries including Professional Services, Hospitality and Tourism, Aged Care, Community Services and more find their voice and connect with their audience in a meaningful way so that they can achieve their marketing goals. Iâm excited to talk all things effective messaging, common pitfalls to avoid, and how to ensure your brand's story resonates with the right people. Connect with Phoebe on LinkedIn:  Check out WhiteSpace Marketing:  ______________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
I'm turning 40 (!!!) and it also marks 10 years in recruitment (which got me into Personal Branding) so it's time to share some insights on how personal branding has evolved and the necessary strategic pivots to make to stay relevant in today's fast-paced digital world.  Shift 1: Micro-Communities Over Large Audiences Deeper Engagement: Smaller communities foster personalised interactions, building loyalty and trust. Tailored Content: Focus on niche groups to deliver more relevant and engaging content. Stronger Relationships: Intimate settings create personal connections, leading to higher client retention and referrals. Shift 2: Double Down on Content Content Evolution: From sporadic posts to a structured content calendar and batch creation as it builds trust and creates a point of difference no one else can compete with. Expanded Offerings: Introducing more done-for-you content creation services, including video and podcast content. You can to discuss how we might be able to help you and your team Team Involvement: Leveraging the wider team for content creation to enhance personal brands and stand out from competitors. Shift 3: Entrepreneurship to Connect Work & Play Globally Global Integration: Increased blending of professional and personal lives, with people seeking flexible, portfolio careers. International Expansion: We will expand business between Europe, Australia, and the U.S. as we have gained significant interest, highlighting the importance of a strong digital footprint and international connections. Strategies for Global Work: Repackage Your Background: Develop a signature method or framework to monetise skills across markets. Create Your Own Opportunities: Embrace entrepreneurship to bypass traditional employment constraints. Build a Strong Online Presence: Optimise LinkedIn, personal websites, and social media channels. Network Across Borders: Engage in global networking platforms and events. Stay Updated on Global Trends: Adapt strategies to align with regional developments. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
As the saying goes: things are easy until you get punched in the face. And this is exactly what leadership is in tough times. This weekâs guest knows this all too well, having navigated through one of the most challenging periods and crisis in Australian history. was Chairman of one of the largest organisations, the Australian Wheat Board, the chairman of the Grains Council of Australia and the vice-president of the National Farmers Federation, as well as CEO for Queensland's peak industry for sugar in Queensland, Canegrowers. From boardroom battles to national crises, our guest has faced it all. Their journey from executive leader and chair to now strategic advisor has equipped them with invaluable insights on resilience, decision-making under pressure, and maintaining team morale when the stakes are at their highest. What You'll Learn In this episode, we'll dive deep into: Strategies for maintaining clarity and focus when chaos and uncertainty happens How to attract and keep the best talents in a competitive market The 5 key aspects to building a culture that thrives under pressure The often-overlooked skills that separate great leaders from good ones during crises Practical tips for future-proofing your organisation against unforeseen challenges  Connect with Brendan on LinkedIn:  Learn more about  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
Have you ever stumbled or lost your train of thought mid-sentence, leaving you frustrated? This episode is designed to address those challenges by exploring ways to master the art of articulation, whether you're preparing for a presentation, engaging in discussions, or simply wanting to elevate your everyday communication skills. Before you can start improving your skills, you need to know your barriers, such as lack of confidence with the topic, worrying about others' perceptions, or feeling inadequate. Once you know that, we can then address the right types of hurdles with the right type of strategy: Context Over Content: Tailor your message to your audience's knowledge level and background. Use structures like the Hero's Journey to make your points memorable. Simple Structures: Use straightforward formats like "Idea + Example + Discussion," "What, So What, Now What," and "Problem, Solution, Benefit" to organize your thoughts clearly and concisely. Have a System: Create a repeatable system for preparation, practice, feedback, continuous learning, and reflection to consistently improve your communication skills. Expand Your Vocabulary: Learn from the best by consuming content from respected speakers and integrating their vocabulary, metaphors, and analogies into your own speech. Put Learnings into Practice: Regularly apply what you've learned from books, podcasts, and other resources. Take notes and revisit them to create content and refine your speaking style. Tune in to this episode for more insights and tips on building a powerful personal brand and enhancing your communication skills. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
No matter if youâre starting or if youâre a veteran in your field- this week's conversation will be an eye opener when it comes to staying relevant and ahead in the game. Having a digital footprint has been a non-negotiable for a while but nowadays with the influx of emerging technologies like AI, we have to rethink what it takes to not only be found but stand out for all the right reasons and to the right people. In this conversation we are joined by Peter Curran, Co-founder and director at Digital Surfer and Ryan Chilton, SEO and Digtial marketing specialist to discuss how to build a brand that search engines love and how to adapt to the ever-changing digital environment. In this conversation we go deep and cover insights on building a strong digital presence, the importance of personal branding, and how to navigate the complexities of modern search engines. We'll discuss the impact of AI on search behavior, the role of social media in brand building, and the rising importance of platforms like TikTok and voice search. Plus, we'll delve into the significance of quality content and images in SEO, and how to stay adaptable in this fast-paced digital world.  (Co-Founder & Director of Digital Surfer) Peter is the Co-founder & Director of Digital Surfer, a Digital marketing agency that helps businesses level up through a range of digital marketing strategies. Peter coming from a legal background ventured into the Digital Marketing world over 12 years ago, Fast forward to now Peter and Wife Renee have grown Digital Surfer to over 7 figures a year with a team of 11.  While Peter is an avid Digital Marketer his role within Digital Surfer sees him leading our Business Development team. While BDM is Peterâs day job his real speciality comes when cooking the teamâs monthly lunch on the BBQ. (SEO & Digital Marketing Specialist at Digital Surfer) Ryan is a Senior SEO & Digital Marketing Specialist who works with some of Digital Surferâs highest-profile clients across SEO, Paid Ads & Website Design. His strategies are behind some of Digital Surferâs most prestigious awards including The Best SEO Campaign & The Best Local SEO Campaigns at the 2024 APAC Search Awards. Ryanâs extensive experience is backed by his education through his Bachelor's Degree majoring in Digital Marketing & eCommerce from Western Michigan University in the USA. Ryan is also the mastermind behind Digital Surfers' monthly internal training program which shows his dedication to always contributing to his team's growth. Check out their services and website:  ________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
If you think content creation is just for influencers, this weekâs episode is for you. I will not only explore why content creation should be on your agenda, no matter your role, industry, or profession but also  share my workflow to make content creation a seamless part of your routine rather than a separate task. Throughout my 8+ years of content creation, I've considered stopping the podcast more times than I can count, yet here we areâ150+ episodes later. Creating content isn't just about building a following or boosting engagement; it's about establishing credibility, building relationships, and staying top of mind in your industry. One of the key motivators for me is personal development. Creating content forces you to articulate your thoughts and ideas clearly, helping you develop a deep understanding of complex concepts. It also sharpens your communication style and ensures your message resonates with different audiences across various platforms. Consistency is key. Regularly producing content refines your messaging, hones your delivery, and increases your comfort level in expressing yourself through writing, speaking, or visual media. Moreover, it invites feedback from your audience, providing invaluable insights for improving your communication style. Content creation also offers significant networking and relationship-building opportunities. By sharing valuable insights and expertise, you position yourself as a thought leader, leading to new opportunities, collaborations, and connections. Finding time for content creation can be challenging, especially when you're busy with your day job or running a business. That's why I want to share my workflow to make it a seamless part of your routine. From setting up systems to capture content ideas on the go to batch-creating content, my approach ensures efficiency and effectiveness. __________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
Communication skills are rated as the most in-demand skills to navigate todayâs and tomorrowâs complex business landscape. And it shouldnât come as a surprise because when leaders and teams aren't communicating effectively, it becomes harder to get things done. Engagement and productivity decrease, change becomes harder to implement, and reputations are damaged as trust is lost. Add facing or managing a crisis, and we are talking about the next level of challenges. Many organisations struggle to successfully implement change, drive big projects, and navigate issues and crises because they lack specialist communication skills and resources. Good thing is that we are joined by someone who isnât just specialised in effective communication but has now also published a book on âChange Isnât Hard.â is the Founder and CEO of Hey Mel! Communication & Training, a small agency with big energy based in Brisbane, Australia. An international speaker and workshop facilitator, Mel has shared her love of all things communication with people from all walks of life across the globe, from Bali to Toronto, Kuala Lumpur to Sydney! She is a self-described âserial ideatorâ, life-long learner, and creative thinker, who loves finding ways to âdo comms differentlyâ, and really put the audience at the heart of every communication experience. Mel is also a fitness fanatic and former gym owner - sheâs taught group fitness classes for more than 10 years, and is also a qualified yoga teacher! Learn from Mel every week on her podcast, , and . Find out more at . Book: ______________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
We're 150 episodes old or young - either way, itâs the perfect opportunity to reflect and look back on the biggest lessons learned to date, working with some of the most influential and successful leaders, entrepreneurs, executives, and impact makers who have shaped industries and inspired change. In this special milestone episode, Iâm taking a deep dive into the insights Iâve gained working with and interviewing inspiring thought leaders and trailblazers.  LESSON 1 - You Canât Stop The Waves But You Can Learn To Surf LESSON 2 - The Power of Making Hard Choices for Future Success LESSON 3 Power Of Being An Original And Innovate To Create An Economy Of One LESSON 4 - Communication To Build Connections And With That, Competitive Edge LESSON 5 - Your Best Thinking Yesterday Quickly Becomes Your Biggest Baggage Tomorrow ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
AI, in all its shapes and forms, has certainly taken center stage across pretty much every industry and profession. And letâs be honestâwe are literally just at the beginning of whatâs possible. But thatâs the question: How can we, as individuals, leaders, and businesses, prepare for this next economy in terms of leveraging emerging technology to our advantage and upskilling effectively? This is what we discuss with todayâs guestâ , Professor and Chair in Digital Economy at QUT Business School, listed among the Top 100 Global Thought Leaders in AI by thinkers360, and recently launched his book "The Economy of Algorithms." With an impressive career that spans global innovation teams in Silicon Valley, research management at SAP's Machine Learning lab in Singapore, and fellowships at Microsoft Research Asia, Marek brings a wealth of knowledge and experience to our discussion today.  In this episode, we cover a lot, including: â The role of digital minions in reshaping industries â The significant economic changes driven by AI â How businesses can leverage AI to gain a competitive edge â The impact of AI on the workforce â The ethical considerations around AI deployment â The future trends we can anticipate in this rapidly evolving landscape  Connect with Marek: LinkedIn:  Substack Newsletter: Book: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
If youâre still sitting on the fence about whether to do a personal brand shoot or not, whether it's because the last shoot didn't give you images that actually represented you or you have never done one so youâre not sure what to expect and how to prepare - this episode is for you as I give you the exact blueprint on how to make your next shoot a success and turn the images into long-lasting assets. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
You can be the best in your industry, but if nobody knows about it, it wonât get you far. This is where effective marketing comes in. Especially nowadays, with more choices and competition in the market, having a clearly articulated value proposition and valuable differentiator is key to standing out and not only staying in business but becoming a category or even market leader. However, marketing can also be confusing due to the constant changes happening all the time. Iâm excited to be joined by this week's guest, . Andrea has been living and breathing marketing, especially digital marketing, before it became mainstream. Andrea Eisele is a holistic digital marketing and business growth strategist, founder & MD of a holistic digital agency and Google Partner, driven to lead better businesses to acquire more sales through marketing campaigns that resonate and result in tangible sales results. With nearly 20 years of experience across agency and client sides, Andrea has a proven track record of guiding businesses to success with effective marketing strategies. At LeadKing Digital, Andrea and her team focus on landing more leads and building businesses.eir influence; beyond their title. Andrea is a university-educated digital marketing expert with experience at three of Australia's top media agencies. She's skilled in strategising, implementing, and measuring successful digital marketing campaigns across various industries. With a strong sales background, Andrea knows how to attract, engage, and retain customers in competitive markets. She's adept at working with CEOs, managing directors, general managers and marketing managers, providing tailored marketing solutions and ensuring ROI for online and offline advertising. Andrea specialises in SEO, Google Ads, and e-commerce marketing, making her your go-to digital teammate. Andrea is not only passionate about landing leads for your business, but she is also passionate about her family and friends, and about helping make the world a better place through empathy, kindness, and gratitude. Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
Personal branding activities require a certain set of skills and arenât innate talents. However, the good news is that they can be learned. That being said, it takes time to develop not only the necessary skills but also to establish the assets, systems, processes, and workflows needed to make it happen effectively. This is where many people struggle. Learning a new skill that significantly impacts and shapes their reputation is no small feat and comes with its own set of challenges and considerations. Nevertheless, outsourcing your personal brand activities can be an option, provided it's done correctly. In this week's episode, I'll share the do's and don'ts of working with your team or an external agency to build your brand, profile, and presence.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
If you want to be taken seriously you need to take yourself seriously and that also applies to you if you want to commercialise your personal brand. And this is where facts, data and numbers come in. Itâs easy to say things donât work or blame everyone and anyone for not getting the results you want but this is usually just emotions taking over. We need to focus on what doesnât change and fluctuate and that is data. In this episode, we are talking to who is a fractional CFO and finance expert whoâs left corporate to start her own business, supporting founders and business owners in their journey of growing with simple, yet effective systems. We talk about what it actually takes to grow and scale a business, the numbers we need to track that actually move the needle and how to turn revenue into personal wealth. Trust me when I say - Carla shares with us how to improve cash flow and the bottom line results. If you want to learn more about Carla hop over to: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
If you thought personal branding was just a vanity metric activity, think again, because today's podcast episode is a mini masterclass in the financial side of investing in your brand. Get ready to uncover the equations, formulas, and frameworks that demonstrate the tangible value of investing in your personal brand.  In detail, we cover the following metrics:  đ§Ž. Return on Personal Branding Investment (ROIPBI): This formula calculates the financial return generated by your personal branding efforts relative to the resources invested.  ROIPBI = (Revenue Generated from Personal Branding - Investment in Personal Branding) / Investment in Personal Branding  đ§Ž. Personal Brand Value Proposition (PBVP): This formula measures the potential Brand Value by combining your expertise and unique selling proposition with market demand, aka: the potential of creating an economy of one by tapping into your unique expertise coupled with trends in the industry.  PBVP = (Expertise + Unique Selling Proposition) * Market Demand   đ§Ž. P²C = This formula measures the potential profitability through building a portfolio career with multiple income streams based on your unique systemised and packaged IP into a Signature Framework/ Solutionlutions with various Monetization Strategies.  P²C = (Customised Expertise + Packaged Solutions) * Monetisation Strategies ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
If thereâs one skill leaders have to master in todayâs and tomorrowâs landscape, it's change. We not only experience change more often but also more significantly. Whether it's the evolving expectations from the five generations in the workforce, the diverse makeup of teams, including hybrid, AI, and onsite members, or the dynamic market landscape requiring swift pivoting in product, marketing, and positioningâleaders must learn how to thrive in this constantly changing world by adapting. Letâs not forget, leaders face immense pressure, often making decisions without all the answers and impacting beyond their roles.  It's a lot to consider, and since strong people leadership comes down to having strong self-awareness, it's essential for leaders to continually develop and refine their skills to effectively lead their teams through uncertainty and change.  Today, we have the pleasure of speaking with an expert in leadership development, someone who understands the intricacies of navigating change and leading with purpose in today's complex environment. With over two decades of experience as a leadership coach and consultant, Tony has helped numerous leaders enhance their leadership capabilities, navigate change, and achieve their goals. He is the founder and Chief Inspiration Officer of , and his insights into leadership and change management are invaluable. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Check out the brand new 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at
If you can't be seen, you can't be considered. However, it's not about being seen by everyone. It's about being seen by the right people and for the right reasons. This is where strategic networking comes in, which involves building connections with decision-makers, door-openers, and those who can make introductions, rather than just building a network of peers. In this episode, you will learn valuable insights and actionable strategies for strategically expanding your network and gaining visibility with key stakeholders. You will get inspiration from real world examples which include: Internal workshop organisation Whitepaper research + release Build your own network and event  Whether you're aiming for career advancement, business growth, or personal development, this episode will provide you with the tools and inspiration to elevate your networking game and achieve your goals.  __________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
Not only has the way we work together changed significantly over the last few years, but also the makeup of the workforce continues to evolve. So while we're trying to find our feet in this next world of work, we're already facing the next challenge, whether it's the constant pressure to do more with less, changing market conditions, or increased competition. This certainly puts a lot of stress on leaders in particular, and we have to rethink how we interact, connect, and engage with the teams and people around us. This is where strategic leadership communication comes in, which goes beyond getting your message across. It comes down to inspiring, motivating, and aligning your team toward a common goal. So the question is: how do you lead in 2024 and beyond? In this interview, we have the privilege of speaking with Mel Kettle, an internationally recognised expert in fully connected leadership and communication. With more than two decades of experience, Mel is a valuable asset to leaders and teams that want to achieve real connection and sustained engagement. She is the host of the podcast This Connected Life and author of two books, the best-selling Fully Connected and The Social Association.  We cover a lot but the key take aways are: Navigating Workplace Challenges: Best ways to navigate the hurdles faced in modern workplaces, such as remote work, hybrid environments, and financial stress, which brings out the importance of adaptability and effective communication. Prioritising Self-Care and Boundaries: Self-care and boundary-setting in leadership roles are non-negotiable, to mitigate burnout and fostering healthy work environments. Building Trust and Relationships: Trust-building emerges as a central theme, with insights shared on fostering trust among team members, navigating professional relationships, and demonstrating genuine interest in colleagues' lives. Seizing Opportunities and Building Resilience: Obstacles can be opportunities when managed the right way, examples are navigating career transitions, and building resilience in the face of challenges, highlighting the importance of perseverance and preparedness. Practical Strategies for Effective Communication: Practical strategies for enhancing communication skills are discussed, including the use of love languages, asking probing questions, and leveraging social proof to strengthen professional relationships. Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
Building a powerful personal brand isn't just about what you do or say; it's about how others perceive you and the value you bring to the table. In this episode, we're uncovering the three key elements that form the trifecta for enhancing your brand's impact and influence: Credibility through assets, systems and processes Community and connections to validate your authority and POV Content and thought leadership to demonstrate originality  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
Strong leadership comes down to getting results and that comes from getting buy in for a topic or cause, the support to make an inspiring vision come true and of course a level of accountability to step up, especially when things are hard or have gone wrong. And this is where communities come to play. Especially the last few years, communities have seen an increase in popularity, relevance and importance and thatâs for a good reason. However, in the second there are emotions, different agendas as well as competing priorities are involved, it takes the complexities how to actually achieve results to another level. Today we are joined by Elise Green, the Founder and Chief Problem Solver at Assent Communication who provide COMMUNIGAGEMENT - communications advisory services that facilitate problem-solving between government and communities.  She has mastered the art and science of becoming a translator of 2 very different parties by developing not only a solid framework around her expertise for herself but helping her clients build StoryFrameworks so they can convey their message effectively by establishing mutual understanding, shared goals, and commitment to action between government and communities. We cover a lot in this conversation, but the big topics we discuss are: The role communities (and that means: each and everyone of us) play in the decision-making process Why it is so importance to build communities as they not only take pressure off the government but contribute to creating the future of living and working Success factors that contribute to building a strong, healthy and sustainable community Challenges that come up in the process and how to go about solving them And trends for 2024 that will make a big difference as they are the response from the bigger changes weâre seeing  Learn more about Assent Communications: http://assentcommunications.com.au Connect with Elise on LinkedIn: https://www.linkedin.com/in/elise-green/ ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
Becoming a trusted authority in your industry isn't easy. It's a journey that requires consistent effort and the right actions. But because everyone's goals, resources, and backgrounds are unique, there's no one-size-fits-all approach to personal branding. The coaching industry adds another layer of complexity because it lacks regulation. Different strategists may focus on different things based on their background and expertise. However, there are essential elements that are crucial for effective personal branding, and focusing on the shiny marketing assets usually comes in way too early. Your personal brand is your reputation. To succeed in personal branding, you need to understand how you see yourself, how others see you, and where you want to go. This self-awareness is key to building a solid strategy. That's why I specialise in personal branding. With my clients, we don't just wait for the future to happen but we actively dessign and shape it. Whether it's building on strengths or forging a new path, strategic personal branding is about creating a future that matches your goals and dreams. In this episode, I cover the first 5 essential steps in developing a strategic roadmap to clarify and enhance your personal brand presence and profile: Define Your Brand Promise and Performance Develop Your Signature Framework Visual and Verbal Identity Development Visibility and Network Building Strategies Consistent Brand Communication and Delivery  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
Starting growing and scaling businesses certainly has never been easy. However, in the last few years we have seen increased complexities from cyber attacks to requirements to meet ESG standards and everything in between. And clearly the pressure on boards and leaders has increased. Now with that said, over the last few years also the importance and relevance of advisory boards has seen a big increase in the market, which is great to see. I'm so excited to be joined by the driving force and the trusted authority behind advisory boards. We are joined by . Louise is the founder and CEO of the and I'm really excited to explore the topic of advisory boards, the role it plays and the future of leadership.  In this interview we cover: đ What sets governance and advisory boards apart đ The roles and responsibilities of each and how they connect đ The key features of an effective advisory board structure đ Where advisory boards offer the most value in various sectors and situations đ Signs indicating when advisory boards might not offer the needed support đ ... and of course, how to get started!  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
We live in a world filled with knowledge, data, and information, which levels the playing field and intensifies competition, one crucial factor sets you apart and positions you as the chosen one: your reputation. As the saying goes: Your reputation is your REP - the reason everyone pays you. It's not just about credibility; it's your currency, influencing how future decision-makers perceive and trust you. As Warren Buffett said: 'It takes 20 years to build a reputation and five minutes to ruin it.' If you think about that, you'll do things differently. Letâs dive in to explore ways you can build, protect and control your reputation.  Strategy 1: Face-to-Face / One-on-One relationships Invest time in building strong, face-to-face relationships because being with someone in person fast-tracks the trust and relationship building because we can see and observe how someone behaves, how they act and communicate. Personal connections and positive word-of-mouth play a significant role in attracting paying clients. However, donât confuse face-to-face with offline only. Video is the next best thing after being with someone in person and you can use it to send someone a personalised short message, add video to a proposal or shoot a short, 60 sec video that you use for social media where you let people get to know you, personally and professionally.  Strategy 2: Professional associations When I research for my Trusted Authority framework what it takes to build and boost credibility, I found that there are only 3 ways to do so and I summarised them in the 3-Oâs: Own, on the go and others. Other peopleâs reputation and credibility is often used to fast-track the trust building because we associate ourselves with someone whoâs already established a strong and trustworthy relationship with someone we want to get closer to. It may be that you join an industry body, that you volunteer at a professional association and become a member in networks where you can not only learn from but also find potential new clients, suppliers, partners or staff. So brand building by association is a great way to enhance your own credibility and improve your reputation!  Strategy 3: Have A Plan for Conflict Resolution [Before You Need It] Conflicts, disputes and upset people happen. Itâs how we deal with them that makes all the difference. This is where a solid risk mitigation plan comes in - developed before you need it so the emotion is taken out of the equation and you can think clearly, you can align the language to your brand positioning and you can practice how you approach the situation. Every tough conversation is an opportunity to build stronger relationships when done right, meaning: when both parties can save faith.  Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
TM, verified badges, digital certificates, and everything in between - itâs safe to say that in today's world of abundant information, access to knowledge, and the rise of deep fakes, we're all searching for whoâs legit and who we can trust. This is where the legal side of branding steps in, and itâs safe to say, it can be overwhelming.  Figuring out what's what, where to start, and how to protect yourself and your intellectual property can be a real challenge.  As we are going deeper into the topic of developing your signature frameworks around your IP and monetising it, we can't ignore the business and legal side of things. And if you think it's not crucial or relevant to you, think again because we're also talking about trademarking your name, aka your personal brand. Thereâs no better person to shed some light on this usually quite dry topic of law than todayâs guest: We crossed paths last year at the Tropical Innovations Festival in Cairns, where she served as the MC for my keynote and wowed the audience with her keynotes. Let me tell you - Iâve never heard anyone make law so fun and easy to understand. So, needless to say, Donna is the Trusted Authority on all things IP and trademark law for start-ups and scale-ups. Make sure to check out - her business and connect with Donna on LinkedIn because she is one handy lady to know. In this conversation we cover: The difference between a business name and a trademark The changes we have seen over the last few years when it comes to protecting IP The type of IP you can and canât legally protect The difference between trademark, copyright, patents Signature frameworks: Can you trademark a process or framework or just the name? With OpenAI tools and sources, as well as blockchain, how the landscape has changed, and how it continues to evolve ⌠and a ton more! Learn more about DRIPL: Connect with Donna Patane on LinkedIn:  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at  The Trusted Authority đ THANK YOU!
Looking around the corner, being strategic with decision-making, and also being creative with reimagining how we can future-proof our careers, teams, and businesses is becoming a necessity. And yet, so many are stuck in a rut and canât think beyond this week, this month, or this year. If you feel a bit blah with your visionary thinking and want to rekindle your creativity - this episode is for you!  Strategy 1: Reframing your situation Strategy 2: Content diet check Strategy 3: Movement over motivation Strategy 4: Proximity is power Strategy 5: Let loose when creativity is striking ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at  The Trusted Authority đ THANK YOU!
Weâre seeing more and more executives and experts stepping out of corporate and into entrepreneurship. For some itâs a choice, for others its a necessity. Whatever camp you may be in, your mindset is what either gets you to where you want to be or not. And whilst itâs often thought of a woohoo topic, today weâre shedding some light on what a true CEO mindset is all about, no matter if youâre an employee, entrepreneur or someone whoâs on a cross road. Weâre joined by Carmen Reed Wilkinson who gives us a mini masterclass in how to start, fix up (as he calls it) and scale a knowledge / service based business.  Carmen Reed-Gilkison is an Online Business Manager, a Whole Person Certified Coach with over 25+ years of marketing experience, and the co-founder of Encore Empire. Carmen specializes in mindset in entrepreneurship and marketing. Carmen and her business partner, Deirdre Harter, teach their clients the business of business through their year-long coaching programs with the goal of helping ambitious women scale their service-basedbusinesses without all the guesswork.  Just as no two people are the same, no two businesses are the same. For that reason, they donât believe in making their clients fit into cookie-cutter frameworks. They work with female B2B service providers & consultants providing holistic business coaching & mentoring where they help build the strategies, systems, and support their clients need to create more consistent revenue while getting back their time.  Both Carmen and Deirdre believe in providing easy access to the experts, which is why they have set out to provide high-touch programs where their clients have direct access to them five days a week. The Encore Empire programs not only focus on optimizing your online presence, sales, marketing, productivity, mindset, and systems, but they do so while teaching clients how to step into the role of CEO. They teach them how to track the metrics that matter to help inform decisions and understand how to evaluate opportunities going forward to determine whether or not they should pursue them.  Carmen takes us behind the scenes on Which traits to focus on when you step into a business vs scale it The truth of getting your first and next client Best practise marketing that works, today and tomorrow How to overcome the fear of putting yourself out there Ways to build and monetise a community, also when you start from scratch, without being overwhelmed or feel sleazy about it ⌠and a whole lot more.  Learn more about Encore Empire:: Download your Free resource:  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
The one big difference between an expert, often the best-kept secret, and an authority, the Go-To in their industry, is mastering the art and science of communication. The importance of cut-through communication is nothing new, but I truly believe itâs becoming more sophisticated and more complex in 2024. Why? Because the expectations are higher, the competition has increased, and the tools available are endless. So, there is no excuse in 2024 not to elevate your executive presence and brand through effective communication. The question is - which aspects of communication should you focus on? This is what this episode is all about. Visual Communication Dominance Elevate Your [Personal Brand] Marketing Assets Rise of Video Communication ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
When you can speak well, you can easily outshine others and whilst communication is more an art than a science, this weekâs episode will give you practical tips, tactics and approached to become a better speaker so you can make communication your competitive advantage. We are joined by someone who has made communication her profession: Nadia is a Masters qualified Corporate Communications Professional. She holds experience as a Private Communications Coach to children, young adults and professionals, as well as contributing to her former universities as a Lecturer and Tutor - Queensland University of Technology and Griffith University. More recently she has worked for large global aviation organisations â Qantas and Emirates and architecture and design practices â Populous and Hassell. Nadia loves helping people present as the best versions of themselves, and believes that using their voice to do so is a very powerful tool in the process.  In this conversation we are exploring how you can go from being a good speaker to become a great speaker. We cover: The 2 main traits a strong communicator needs The 4 pitfalls when it comes to public speaking How to structure any presentations the right way to ensure the audience is engaged and you can cut through the noise Ways to manage anxiety and nervousness before a big event ⌠and a whole lot more  Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
Being a leader has always been challenging but Iâd argue that itâs now more challenging than ever before as weâre facing more complexity, more uncertainty and of course, consistent change which comes with a new set of challenges and opportunities. Since the way we work, act and live is changing, we also need to rethink leadership, reprioritise their contribution and focus on skills required to navigate this landscape. This is exactly what we cover in this episode and there are 3 challenges/ opportunities that are becoming apparent to focus on:  The Rise of Digital Leadership Profit and purpose need to go hand in hand Personal Branding as a Competitive Advantage  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at  The Trusted Authority đ THANK YOU!
Who wouldn't love to have a glimpse into a crystal ball every now and then? đŽđ But the next closest thing to preparing for the future â with a more scientific aspect â is to talk to a futurist. And that's exactly what we do in this week's Trusted Authority - The Podcast interview. We're joined by Dr. Elissa Farrow, who specialises in working with companies and leaders to reimagine the future of their industry and business, assisting them in bridging the gap between the now and then. This conversation was beyond fascinating as we dove into aspects of this topic, feeling like we were opening a can of worms. In the end, we're not only facing more challenges but also more complex situations than ever before, without being able to follow a 'paint-by-the-numbers' approach, simply because we've never had to deal with these kinds of events before. But this is what we have to come to terms with: Disruption is the new normal and to prepare for whatâs next, we need to be able to anticipate and respond to change, no matter the role, profession or industry we are in. And the only way to reimagine what the future might look like is to learn and apply the art and science of futures thinking.  Dr Elissa Farrow gives us a glimpse of how we can do that and a lot more: â The role of a futurist [and how to see what's ahead in 50+ years] â A recap of trends, changes and updates that shape what's next â What the future of work actually means and how it will look like â The impact of Ai and working in a hybrid [AI + Humans] world of work â Skills to focus on to future-proof careers and businesses â How to make decisions [without having all the answers] Connect with Dr Elissa Farrow on Linkedin: Visit her website over at: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at  The Trusted Authority đ THANK YOU!
2024 is here, and if 2023 has taught us one thing, it's that change is inevitable, and disruption is the new normal. Being able to look around the corner and prepare for whatâs next is how you can not only future-proof your career, your team, and/or your business but create an economy of one! The question is - what is ahead in 2024, and how does it impact the ways we build authority, influence, and impact? This is exactly what I cover in this very first episode for 2024! The big 3 shifts I'm seeing are: The need for transparency Adaptability in the Age of AI (which impacts how we think about value creation aka monetisation) Changed work behaviours and the rise of portfolio careers  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at  The Trusted Authority đ THANK YOU!
The world is changing and so is the job market. Some skills that were in hot demand only a few years ago have become a commodity. Mass redundancies, more competition with a global talent pool, rising interest rates and the impact of Ai overall have been in discussion over the last few months and will continue in 2024. The question is - how do you prepare for uncertain times to ensure your status not only relevant but get ahead? This is exactly what we discuss in this weekâs episode where we are joined by a trail blazer in the career space. Richard Triggs has been in senior exec and board directors recruitment space for 15 years and has seen it all so who better to ask the tough questions than him? In this conversation, we cover: The current job market and economical landscape Navigating through a recession What the hidden job market is all about and how you can take advantage of it Practical steps to stand out [hint: they are not new but more relevant than ever before] Marketing material to consider when you go for the more senior and less mainstream roles in particular .. and a whole lot more.   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
The Christmas period is the perefct time to reflect, rest but also use to plan the year ahead. This episode gives you 5 practical strategies you can follow to set yourself up for success: Step 1: Mindset Check Reflect and Evaluate Set Boundaries and Prioritise Diversify and Innovate in your personal life Step 2: Audit Your Skills Step 3: Enhance Your Online Presence Step 4: Amplify Your Influence Step 5: Review and Boost Your Income ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
No matter which camp you find yourself in regarding AIâwhether you're an enthusiast or a skepticâone thing remains undeniable: artificial intelligence is shaping the future in ways we couldn't have imagined just a few years ago. With constant changes and evolution happening literally daily, there are, of course, numerous concerns and questions regarding its impact on skill sets, careers, and industries.  In this episode, we are joined by someone who not only stands at the forefront of leveraging AI to shape the future of work but is actively creating it. Our guest this week is , the founder of , which officially launched its brand in Las Vegas in October 2023. And yes, if you've been following me on LinkedIn, that was the reason I was there too. The truth is, the future is AI, and it is both exciting and complex. I firmly believe that the genie is out, and there's no turning back. Instead of fearing or, even worse, resisting the change that is already happening, I am fully committed to being proactive in figuring out how we can best integrate it into our daily lives. If you haven't had a look at Zeligate yet, make sure to check it out. While we are currently in beta, the waitlist is quickly filling up, and as you might know, there is always limited access to early innovation like this. Now, before we dive into the interview with Denver Naidoo to explore the current state of AI, as well as his insights on its future trajectory, impact on careers, skill sets, and industries, ethics in AI, and how it will revolutionize education, let me provide some background.  Denver and I have known each other for nearly a decade. We initially crossed paths through a company where he held the position of Head of Architecture, and I was engaged as a consultant to assist them in developing their brand and marketing strategy.  Between then and now, Denver has founded and successfully exited multiple startups, serving as an architect and senior technology leader over the past two decades. Since childhood, Denver has maintained a passion for emerging technologies, a passion he carried throughout his career, including completing his Bachelorâs Degree in Computer Science from London. Inspired by the potential for technology to unlock more of our human potential, Denver developed expertise in AI and machine learning, which ultimately sparked the vision for Zeligate. As the CTO of Zeligate, Denver is determined to use AI to empower people to be the best they can be.  Connect with Denver on Check out details on ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
We live in a knowledge economy where information is not only easily accessible to almost everyone but is also free. This trend has turned titles and credentials into commodities and means that we now face increased competition in the traditional employment space. Not only that - there's also been an increase in experienced professionals looking to monetise their expertise and experience, stepping out of traditional employment for various reasons and into into the consulting and coaching industry. Both sectors are growing rapidly, which is fantastic, but the increased supply has made it more challenging to stand out. Yes - itâs your personal brand for sure, meaning - your reputation in the market but itâs even more so your signature framework that you connect with it. Especially in professions like coaching or consulting, having a transparent process or method is what not only builds trust but creates predictability of results as well as repeatability. But the question is - how do you even come up with your framework? This is exactly what we discuss in this episode: What Is a Signature Framework? Building Your Unique Framework Define Your Brand Promise Understand Your Ideal Decision Maker Develop a Step-by-Step Framework Commercialising Your FrameworkFamous Examples and Case Studies of commercialised signature frameworks Common Pitfalls to avoid ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
In today's rapidly evolving business landscape, the rules have changed. What used to be 'good enough' no longer cuts it. Customers demand more, talent is scarce, costs are rising, and competition is fierce. To survive, businesses must adapt and innovate like never before. Digital transformation is no longer a buzzwordâit's a necessity. But with countless options and overwhelming technology choices, where do you start? Even if you find the right tech solution, there's another challenge: getting your team on board. Shockingly, over 70% of digital transformation projects fail due to a lack of team buy-in.  Today, we're joined by the experts at Staxd, who specialise in holistic digital transformation. They'll show us how to future-proof your business by embracing change, leveraging technology, and ensuring team-wide commitment.  Connect with Andrew Economopoulos:  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
AI is here and itâs here to stay. If you listen to this episode in real time, itâs pretty much the 1st anniversary when ChatGPT was released to the public and AI tools have become mainstream. In this AI-dominated landscape, personal branding takes on a whole new level of significance. It's the distinguishing factor that sets you apart from the algorithms and ensures your unique value is recognised and appreciated. The question is - how do we go about building a personal brand in the age of AI? This is what I discuss in this episode. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Self-promotion is often associated with bragging or arrogance. However, being able to talk about yourself in a clear, concise, and, of course, confident manner is often what sets you apart and gets you chosen over someone else. Can it feel icky to put yourself in the spotlight? Absolutely. But it doesn't have to. I always say: skills to succeed in the 21st century are equal - technical skills as well as the ability to brand, market and see yourself.  And this is exactly what we want to show you in this weekâs episode where we dive deep into the aspects of self-promotion, exploring how to communicate your achievements, skills, and goals without feeling icky or inauthentic.  Weâre joined by someone who Iâve known for nearly 10 years when we were both working at the same agency.  Eleni Dracakis is this weekâs guest - she is a business psychologist and works with companies and leaders reach their fullest potential. Since we met initially ventured into the world of entrepreneurship, so self-promotion is a key element in staying in business. However, we are not only covering what it takes to use self-promotion the right way to gain new clients but also how to do it the right way in the corporate world, whether it be to secure that next promotion, gain buy-in for your projects, or simply make your mark in a competitive environment. Eleni shares her invaluable and very tactical insights and experiences in balancing the fine art of self-promotion, both as an entrepreneur and in the corporate world. Connect with Eleni: ____________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Join the FINAL Live Intake for the (starts: 2nd Nov 2023) _________ The increase in clients who want to change gears and reposition themselves, whether by stepping out of their industry or profession and starting a completely new chapter or by rethinking how they can leverage their background and repackage it to deliver it in a different way (often from contributor to consultant), has never been higher. In a recent LinkedIn Live that I did with Veronica Llorca-Smith, we discussed the reasons, and this conversation was also the catalyst for this episode because there are quite a number of reasons why this topic is relevant now. And since you may be in the same boat and not sure what's better for you - to reposition yourself in the market or rebrand, here is your guide for the 'how-to.' I discuss: the difference between rebranding and repositioning the reasons and motivations for both how to navigate the change successful examples for some inspiration ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary
If youâve ever woken up and already being tired, took forever to complete a simple task or have all the grand plans but feel like youâve got nothing left in the tank to actually embark on this journey - then chances are - your energy levels are off and itâs time to calibrate them back so you can not only perform at your highest level but do it in a consistent way. As a high performer, constantly striving for more, may it be ticking more to doâs off the list, growing the business or gaining more status is our second nature an yet- it can also run us into the ground if we donât know how to refill our cups and priorities our health. Today weâre joined by who is a holistic health consultant with a background as a Kinesiologist, Certified Sleep Science Coach, fitness trainer and nutrition coach. She now helps entrepreneurs doubling their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success. You will love this conversation because Tanessa shares incredibly practical strategies, tips and tactics on health management and she dropped the magical world ROI becoming your best friend to track your progress and use data to make decisions. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? to the Trusted Authority Program (Start 2nd Nov 2023) Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
This episode is a continuation of a conversation I reecently had to JR Lowry where we went down memory lane of my career/ biz journey and discuss how not only roles have changed but the way we provide value in this digital-first world of work. We talk about how we have to rethink our skill sets and future-proof ourselves by evolving and embracing emerging technology. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with 5.) Join the upcoming LIVE (start: 2nd Nov 2023)
No matter the industry or profession you're in right now, the skills that have gotten you to where you are may not necessarily propel you further. Technology, especially AI, is disrupting and reshaping nearly every profession and industry at an unprecedented pace. So, what can you do to future-proof yourself while staying true to your core strengths and values? How can you ensure you remain relevant and thrive in this rapidly evolving world of work? In this episode, we have a special guest, Jane Kim, a translator by trade who recognised early on how profoundly AI would impact her profession. Rather than just accepting it for what it is, she has paved her own unique path in the world of language and communication, leveraging emerging technology into her work. Jane Kim has not only adapted to the changing landscape but is also teaching other translators how to evolve with the times and future-proof themselves. She also emphasises the importance of building a personal brand in this often "behind-the-scenes" profession.  This conversation is a mini-masterclass with tactical tips and tools to help you not only future-proof your career but also setting new standards in your industry by paving the way. We cover: the evolution of the translation industry and pattern of changes to look for in your profession so you can get ahead the shift of skills needed to stay relevant in this digital-first world how to tackle the fear of change and make a conscious the mindset and identity shift tangible strategies and tactics how you can become the Trusted Authority, the Go-To in your field, taking advantage of the changes ... and a whole lot more!  Jane Kim is an author, AI enthusiast, futurist and translator who explores the future of translation by leveraging emerging technology and educates others along the way. Connect with Jane on YouTube:  _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority: 2.) Enrol on the FINAL Live Intake to the Group Coaching Program - Trusted Authoirty (Start: 2nd Nov 2023): 3.) Book your complimentary 20min Strategy Session: Check out all show notes and further resources over at
Over the last few weeks the focus has been on pivoting, reinventing and shifting gears and thatâs been for a reason because Iâm in the midst of my 4th pivot and only slowly getting a clearer picture as to what it is. So I wanted to set the scene, start the conversion and taking a leave out of my own book and work out loud. Now I havenât quite worked out as loud as I would usually do it myself, simply because I still tried to figure things out and get clearer with my own words and set ups etc myself Now I'm excited to share that, especially the last couple of weeks, have given me a lot of clarity because I spoke to my mentors, gathered feedback and also made it public in front of selected groups, like a business community that I joined last year and became now an alumni so the alumni lunch actually was the first time I said out loud what i was thinking and the support and offer to help that I got in form of introductions, things to look out for etc have been beyond amazing. And since it has been a while since I did a BTS episode and also shared a bit about my journey and how i personally and professionally prepare for whatâs ahead, I thought itâd be the perfect opportunity to bring an interview that I recently had with the fabulous JR Lowry for his podcast show called the Career Sessions, Career Lessons. Itâs a long interview so itâs a 2 part episode. Shameless plug- make sure to subscribe to the show if you havenât done so yet to not miss part 2 of this interview but also the amazing other shows that are in the pipeline. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Did you know that the level of trust is directly correlated with your profitability, especially when you're in a serviced based profession? And: it's now meaurable and trackable. This week's episode will give you mindblowing insights from a research this week's guest conducted as part of her MBA studies and trust me when I say: you want to take notes because trust is becoming the competitive advantage [in pretty much every industry and profession]. Why? Because whilst everyone is still talking about us being in the knowledge economy, what Iâm already excited about is the next iteration thanks to the rise of AI, deep fakes and their likes - the trust economy. In the end, whether we engage someone or not - may it be a person, a company or brand comes down to how much we trust. But it doesnât stop there - trust also impacts the profitability and likelihood of being sued and prosecuted.  However, it has been hard to proof and make it measurable - until now because todayâs guest has done ground breaking work as part of her MBA program where she researched trust in professional services, in particular for lauders. is this weekâs guest and for those who havenât had the pleasure to connect with her yet, do yourself a favour and reach out to her. Not only is she an accomplished Executive Leader, with a decade of expertise in steering growth, innovation, team development, process efficiency, client experience, and quality behind her but she has also held the pivotal position of Chief Marketing Officer at McCarthy Durie Lawyers, where she orchestrated firm revenue, spearheaded innovation, and ensured rigorous compliance.  Her track record is punctuated by the successful implementation of automated customer feedback systems, with new development on AI and CRM integrations, and the achievement of substantial revenue growth milestones. This conversation delivers the goods and you may want to listen it a couple of times as Michelleâs findings are beyond fascinating and a good wake up call for professional services to prepare for this next trust economy.  Connect with ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Leaders realise the importance and value of turning their employees into brand ambassadors and elevate the company brand through personal brands. However, a common concern that comes up is the worry pretty much every company addresses with me: that their staff's LinkedIn profiles were attracting recruiters and their talents are getting poached left, right and center. First things first- It's a very common challenge that many businesses face but doesnât have to be when done right. In this episode, I share the 3 distinct levels to your organisation's LinkedIn strategy and how everyone's role should be reflected online to get to the desired goals: Level 1: External-Facing Force - Your sales and business development champs. They're the ones who connect your products and services with the customer. Think business-to-business as well as individual sales professionals whose role is to get new customers on board and would be the one who're attending client meetings, pitches and delivering presentations. Their main audience are - you guessed it - decision makers in companyâs your organisation is targeting and they want to see everything but statements like âexceeded sales targets in 2023 by xx%â and therelike. Noone wants to be part of another trophy or become a statistic so we need to focus on the experience those people would have, what makes your sales and BD force different to work with and also - what makes this particular person unique? This is where hobbies can come in but also personal stories and achievements like climbing Mt Everest or selling lemonade from the age of 8 years etc. This is where you can be intentional with the story you choose that supports the individualâs position in the organisation Level 2: People Leaders, Managers and the Executive Powerhouse - Whilst the main audience for your external facing team is future clients and customers, the role that people leaders and managers play on LinkedIn is to not only be a brand ambassador for the products or services the company offers but also to attract and recruit the best talents. Especially the younger generations of talents are looking to work for leaders who they can learn from who they look up to and who they aspire to be and be associated with. In terms of content - it should be a mix between educational content for the products/services but also a âbehind the scenesâ - how meetings are conducted at the organisation, how values are lived as a team, how individuals are getting rewarded and recognised for their contribution etc. People at this level are also responsible to create and nurture industry partnerships and adding credibility to the organisation as decision-makers still check whoâs ultimately responsible. In the end, we simply want to translate the role we play in our day-to-day online because as a leader and manager, your role is to get the best out of people and by focusing on the individuals, may it be through internal recognitions, promotions, pay rises and there likes, we want to do the same online. Having said that- there is a function on LinkedIn which I donât recommend - not only because I absolutely hate it but also because Iâve never seen anyone nailing it or getting much traction. Itâs the ârecognise co-workerâ sticker which is so generic and couldnât be further away from a personalised recognition. It may be just me and youâve had a different experience. In this case, send me a DM and let me know what and why it worked because I always love to be proven wrong. Level 3: The CEO- A CEOâs profile is incredibly important and has multiple functions: From adding credibility to potential customers and clients to attracting the best talents to contributing insights to the wider industry as well as sharing the companyâs vision (which in return attracts potential customers, clients and talents) rather than just sharing current projects and updates, being the one who introduces new projects which also helps to build goodwill with an audience when you take them on the journey, explain the rationale behind the decisions and the impact it will have or not have. Itâs basically risk mitigation and crisis management before it happens and I work with a lot of emerging and advanced tech leaders especially in the AI, crypto and NFT space who are or will be facing push back for one or many reasons. This brings me to the last point - content and communications strategy. Optimsing your LinkedIn profile is one thing but driving traffic to it through content to increase your reach is another. However, reach isnât everything. But relevance is and this is where cut through content comes in. If your posts starts with âreally excited to be here at conference xxâ - or âgreat opportunity to join the teamâ - stop right there. These bland posts havenât worked since the early 2000âs so donât waste your time and energy on them. Add some flair and flavour by explaining the backstory, sharing a behind the scenes photo of the team, celebrating your teams or clientsâ success and/or summarise learnings from attending a conference. This is what people are interested in - not the information but the wisdom aka: how can you do the thinking for others and make it relevant to them which brings me full circle- we need to know who weâre ideally wanting to get in front of and âtalk toâ (also virtually) because your profile and then your content is an easy decision and execution from there. Some of the CEOâs who are doing a fab job are Vishen Lakhiani (founder and CEO of Mindvalley), Alex and Leila Hormozi (both founders and CEO/ COO of acquisition.com) going all in building their brand, Gary Vee of course has been doing for a long time and wonât stop anytime soon either So here you have it - if your LinkedIn profile doesnât work for you when the objective is to leverage the team as brand ambassadors to build and grow the company and does the heavy lifting for your role, the reasons are either a) being too focused on individualâs achievements b) lack an alignment with the strategy or c) not creating engaging and captivating content. ______________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Building a personal branded presence or personal branded business doesnât mean you have to do it alone and you definitely donât have to do it all. Truth told- Iâve had support for many years across various aspects, from designing content to setting up systems, automating workflows, building sales funnels, ⌠you name it, I probably had help and today Iâm very excited to bring on the powerhouse whoâs making this magic happen - Lyra Almoite is joining us in this episode.  Whilst her official role is an OBM (online business manager which we talk about in the episode what that even is), Iâd consider her more of a team member and part of the furniture because not only do I trust her and her team 100% but her leadership skills are next level [and she is definitely someone we all can learn from].  I point out a couple of profound things she said in the conversation when it comes to building a team, scaling your impact and getting results that go above and beyond the job description - so whether youâre in a corporate leadership role or youâre building your own team, you will get a lot out of this conversation.  Connect with Lyra on Instagram: Check out Lyra's website: ____________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Where to focus first - your personal brand or your business brand, especially when it comes to monetising your IP? Whatâs the difference between your executive brand and leadership brand? And how can you best build an ecosystem of all of the above to create ripple effects from one to the other? This and a lot more is what we cover in this episode.  Personal Brand: This is all about who you are as an individual â your values, beliefs, strengths, and the unique qualities that make you stand out. It's the perception people have of you as a person and I always say itâs the basics, the nitty and gritty and yes- the unsexy part of building your presence because it involves asking [yourself] all the tricky to answer questions, the questions no one else asks you when you grow up like whatâs important to you, what do you believe in, what should other people remember about you, and so forth. But when we have this aspect sorted, the rest - aka the marketing of your point of difference is the easy part.  Leadership Brand: Still starts with your personal brand as you arenât [and shouldnât] be 2 different personas in your professional and your personal life but since your responsibilities are different and the type of people youâre with are different, your own behaviour needs to be different. However, the actions you take still need to be in alignment with your personal brand as otherwise, you will burn out if you always try to push uphill [meaning: youâre always trying to be someone youâre not or lobby for something you donât believe in]. You can do it but a) only for so long and b) people can sense it when you donât fully stand behind your actions. So your leadership brand is all about how you lead, inspire, and influence others to get to a certain outcome.  Executive Brand: executive branding goes beyond the tactical, day-to-day aspect of leadership and role/ organisation. Itâs more focused on you establishing yourself as a strategic leader through your content, building a community, showing up online or at events etc.  Company Brand: Finally, the company brand is the public face of your organisation or the organisation you work for â its values, products, services, and reputation in the market. This is the sum of people work in an organisation, making up the culture that has then a certain reputation. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
There are 2 ways how you can monetise your personal brand - either through building a community and giving other people access to it aka leveraging the exposure of brands to an audience that youâve grown and nurtured and either doing bonded deals or affiliate marketing. Or: and this is what Iâm passionate about: systemising, packaging and monetise your IP by building a portfolio of income streams, all based on the results you can get through your signature framework, process or method. Now if camp 2 interests you because youâre at a point in your career where sharing your wisdom is becoming a priority and/or you want to scale your service based business through different formats how people can work with you, todayâs episode is for you! Weâre joined by Matthew Mason who is the founder of MavenZeal which started out as Superb Learning but shifted since 2021 to focus more on the heart work. Matthew is now partnering with coaches and consultants thought leaders and authors to help them develop courses and/or turn their IP from books into online programs. In this episode we cover: Why systemising your IP is especially in todaysâ and tomorrowâs world of information so important How to get started with packaging your IP The doâs and donâs when I comes to systemising and packaging your IP into a program that offers a transformation (not just a transaction) Tips, tricks and tools to make your content impact and effective ... and a whole lot more ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
In this day and age, most first interactions happen online and itâs not just the presence of the bad but also the absence of the good that forms the perception we have about others, meaning: if we canât find someone or their profiles are outdated, we immediately form an option about this person and draw conclusions along the line that they are not up to date or their skills are not up to date and so forth. And whilst there is so much conversation and controversial discussion around whether social media is good or bad, a waste of time, truth told: it can be an extremely effective tool (if used correctly) to build your presence proactively, to take control over the narrative and with that, the perception people have about you which then shaped the types of opportunities that come to you (or not). Iâve experienced that many times over - mainly through LinkedIn these days but I also had big successes for my coaching business early on, being proactive in Facebook groups. Lots has changed since then ⌠clearly but the question is - how do you use social media, more specifically LinkedIn to your advantage, to build your brand and business without being overwhelmed and spending hours on the platform? This is exactly what this episode is all about. It is a recording from a workshop that I recently hosted and as it was a paid workshop, itâs not the full recording but you will still get a good understanding and hopefully some very tactical tips tricks and tools how you can make Linkedin work for you! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
I've you've been wondering how to build your personal brand and presence online through content but either not sure how to get started, worried about negative comments or not sure how to manage restrictions from your company doing so - this interview is for you! Mitch King is joining us in this week's episode to share his journey and experience creating content on LinkedIn, some of his learnings when it comes to creating content that actually moves the needle and also practical tips how you can navigate the balance between building your company/ employer brand and your personal brand. In this episode, we cover: some of the not-so common reasons why building your presence and social footprint is a good idea what works at the moment when it comes to content creatin and cutting through the noise practical tips and tactics how to get started creating content a work-around technique if your company isn't supporting your ambition to build your personal brand online how to stand out to a recruiter ... and a whole lot more  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
This is part 2/2 of a mini-series on career reinvention and redeign. In , we discussed the 5 most common reasons that justify a career change or pivot. If you havenât listened yet, Iâd highly recommend to do so because everyone gets in a funk, everyone gets annoyed sooner or later with their team members, their bosses, their projects and tasks. That doesnât mean itâs time to hand in the resignation and storm off. As we know, any type of changes are hard and come with a ton of challenges so you want to be sure you do it for the right reason. Once you know though that it is time for a change, it comes down to being strategic about it and also intentional with the steps you take as in the end, a job search or business repositioning is a massive undertaking and time- and energy consuming. This episode gets granular with the tactics on how to transition into your next chapter: Take a step back and get clear on your unique value proposition. Assess your skills and strengths Match market with your value proposition Experiment and gain experience Strategic Networking Align offline with online branding Working out loud  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Leadership has changed over time and continues to evolve as weâre seeing so many shifts and changes in the economy and world of work. However, most of us still think of leaders are those loud, extraverted and very confident, charismatic people. Until today because this weekâs interview and insights will show you that there is power in being quiet. Megumi Miki is joining us to share some of her insights and findings of her research of and work with executive leaders and teams where she challenges the status quo in leadership to unlock the hidden talent and collective potential. Megumi Miki is an author, speaker and consultant in leadership, culture and diversity and inclusion, with a background in strategy, economics and finance. She has supported a diverse range of clients, including government agencies, non-profits, and multinational corporations and speaking at a range of conferences. Megumi challenges the status quo in leadership to unlock the hidden talent and collective potential. She is best known for her book "," which challenges conventional assumptions about what it takes to be a successful leader. The book received the . Drawing on her personal experiences and working with leaders from diverse backgrounds and industries, Megumi offers a fresh perspective on the qualities that enable quiet individuals to be effective and impactful leaders. In addition, Megumi advocates for a more expanded and diverse approach to leadership that values quieter, understated approaches â whether you are naturally quiet or not. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Whether you're already in the midst of pivoting your career and/or business, you consider a change but not quite sure in which direction or you know exactly what your next chapter should look like but when it comes to actually making the transition ... different story - this 2-part series is for you! In this first part, I explore the 5 most common reasons that justify a change because let's be honest - how often have we thought about throwing the towel because of an annoying colleauge, an unreasonable client or an incredibly demanding boss only to realise that we may have taken things out of perspective? In a nutshell, we discuss these 5 common reasons: Dissatisfaction or lack of fulfillment Changes in personal or professional circumstances Stagnation or lack of growth Market or industry shifts Lack of alignment with long-term goals and/or your personal values  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Trust is an interesting concept. It's invisible, it's intangible and yet, it is THE most important aspect when it comes to human interactions and relationships which are the foundations for everything beyond that. The way how we build, manage and rebuild trust has changed and continues to evolve. So naturally, questions come up, like: What is the future of trust? How will it be reflected in Web4.0? And how to rebuild trust once it's breached? This [and a whole lot more] is the focus of this week's episode where we're joined by Severin de Wit who's been exploring trust since 2020 through his podcast TrustTalks where he discusses the multifaceted nature of trust with an incredible variety of guests. Prior to that, he was an attorney in prominent law firms. In this episode, we dive deep into the importance of trust in our relationships, how it has evolved over time, and practical ways to build and maintain trust, whether on an individual or organizational level. Severin shares valuable insights on different types of trust, from interpersonal to institutional trust. We also uncover the secrets to bridging the gap between academic research and public perception, using relatable language, storytelling metaphors, and analogies that resonate with everyone. Last but not least - we also open pandoraâs box by discussing the process of rebuilding trust after it has been breached. Severin highlights three crucial elements: a sincere apology, transparency in revealing the cause of the breach, and proactive measures to prevent future mistakes. Real-world examples, including PwC's restoration of trust after the Oscars incident, will provide valuable lessons.  Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
How to increase your influence, establish your authority and impact outcomes, also when you donât have the official title to do so? This was the main focus for a virtual keynote I gave recently for the in May as some of the biggest challenges for change, project or program managers is to be recognised for their contribution and relevance. And truth told - this is a challenge most of my clients face which is why I wanted to share the recording also with you. Now itâs a special episode and the sound quality is a little different but you will get used to it. You wonât be able to hear a couple of questions that my MC asked that were asked - big shout out to Leo Lin - but you will hear my answer with a quick recap of the question so youâre not missing out on anything. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Whether youâre already a seasoned speaker, may it be paid or unpaid and want to take it up a notch to get bigger engagements or more of a regular event or you want to explore the world of professional public speaking further, this episode is a special treat for you as weâre covering the marketing assets, systems and processes you need to leverage public speaking to build and boost your personal brand. Itâs a LinkedIn Like session that Veronica Llorca-Smith and I did a few weeks ago. If you havenât been following me on LinkedIn, you may not know that Veronica and I have been hosting weekly Liveâs since January and every week, we get more traction by the week so hopefully you will join us at an upcoming event live! Assets, Systems and Processes we discuss: Personal Brand Style Guide Media Kit Speaker Kit Research Tools for upcoming events, podcasts and conferences Outreach Messages Tracker for Outreach Messages  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
The Recession-Proof Executive Recession, high inflation, increasing energy prices, rising interest rates, layoffs and replacement by technology advancements â truth told: there is a lot of uncertainty going on in the market and no matter which profession, industry or even level of seniority you are in â now is the time to get active, and take control over your career and future. As much as the current climate presents unique challenges, it also means there are unique opportunities if we embrace them for what they are. In this episode I share 3 case studies from my curret clients to talk through how we not only future-proof their career but fast-track their progress so you get some ideas and inspiration how you can leverage different coaching programs yourself. Strategy / Case study 1: Create your own Business Case Strategy / Case Study 2: Stepping into Partnership Strategy / Case study 3: Build a Portfolio Career  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Whilst most people associate effective communication skills with what and how things are said, not many consider what hasn't been said / how to listen to understand rather than just to respond. Interesting facts: We spend 55% of our day listening, yet only 2% of people know how to listen.â We speak at 125 words or minute, we think at 900 words per minute and thereâs an 11% chance that what we say is what we mean. Deep listening helps you to listen to the other 775 words that are unspoken. We cover: đ fascinating facts and figures on how listening [or the lack of it] impacts the bottom line đ practical tips, tricks on tools how we can become better listeners [that you can immediately implement] đ the art & science of true and deep listening [and how you can become a better listener to increase your influence and impact] đĽ the different types of listeners and how you can best communicate with them đ ... and a whole lot more goodness that you have never heard before [pun intended]  Take the Listening Test: Oscar Trimboli is an author, host of the Apple award-winning podcast Deep Listening and a sought-after keynote speaker. Along with the Deep Listening Ambassador Community, he is on a quest to create 100 million deep listeners in the workplace. Through his work with chairs, boards of directors, and executive teams, Oscar has experienced first-hand the transformational impact leaders can have when they listen beyond words. He believes that when leadership teams focus their attention and listening, they will build organizations that create powerful legacies for the people they serve â today and, more importantly, for future generations. Oscar is a marketing and technology industry veteran working for Microsoft, PeopleSoft, Polycom, and Vodafone. He consults with organizations, including American Express, AstraZeneca, Cisco, Google, HSBC, IAG, Montblanc, PwC, Salesforce, Sanofi, SAP, and Siemens. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Maybe youâve already considered working with a coach because youâve heard others raving about it, or you have already worked with a coach and wonder which type of coaching is best for your next step in your career. Wherever you are in your journey, this episode is for you, as I give you the lay of the land when it comes to coaching. Yes, there are a lot of cowboys in the industry, and not all types of coaching will get you the results you want. I will also discuss what the different coaching types and engagements look like and where mentoring or masterminds may be better so that you can make the best decision when it comes to your next investment in your personal and professional development.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Have you ever wanted to be a fly on the wall and listen in to what coaches talk about when they get together?  Well, today is your lucky day!  Because the coaches corner is back!  The idea of getting together 3 coaches - who also happen to be very close friends beyond work - came to life early January as the regular catch ups we had over the last nearly 2 years with the 2 incredible ladies, Dr Maike Neuhaus and Leanne Hughes always sparks new ideas, energy and insights for me.   Unlucky for me (and lucky for Maike), sheâs currently travelling the world with her family so our regular in person catch ups between the 3 of us (which happened to be late long and lunches) are on hold for now.  Whilst Leanne and I are still catching up regularly for walks & talks and yes, also still for long lunches, I thought of an excuse to arrange regular chat amongst the 3 of us and so the coaches corner was born.  The conversations are always full of gold, so it would be selfish to hold back on those conversations 𤠠In this weekâs conversation, we catch up on the first quarter for 2023 where we reflect on experiences we had in the first 3 months, personally and professionally and based on what weâve seen and trends weâre closely monitoring, whatâs ahead and how to prepare for it.  Trust me- you will love this episode, wether know one or all of us or you've never been in our world. The energy is always infectious!     ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
The only constant we have in this more complex world of work we live in is change so staying ahead of the curve, learning and growing your mind-, skill-, and tool set is a non-negotiable. However, especially most recently with so much conversation going on around AI and how technology can already replace certain skill sets, professions and disrupts industries, the question is: where, when and in what should you invest in to maximise your output? This is what this episode is all about as I discuss the different types of investment to make as you progress in your career. In a nutshell, they are: Early stage career (either straight after leaving Uni and/or changing careers entirely): expose yourself to as many different options (projects, tasks, environments, people, industries etc) as possible so you get a holistic understanding of the industry/profession. Attend specialised conferences and events to hone in on your technical skills. Mid-level career: start developing your parallel skill set that focuses on high level strategic thinking, persuasive communication and relationship/ network building. Senior-level career: time to give back by sharing your knowledge through either more traditional opportunities like guest lecturing at Unis but also by creating your own content (paid and unpaid) as well as collaborating with other senior professionals to curate new and advanced knowledge.  Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with  Check out all show notes and further resources over at
Have you ever heard the term 'educational wellness'?  If not - you should because it is the answer to the question what it takes to stay relevant and ahead in this fast-paced and constantly changing world of work.  joins me for this week's Trusted Authority - The Podcast interview to discuss the future of education, more specifically the future of higher education, to prepare us for the next world of work where we face more changes, complexity and competitiveness.  Let's just say: the insights he gained through his research and his translation of them into what that means for the education economy has been nothing short of fascinating.  What is the future of education,  Dr Michael Rosemann is a true Trusted Authority as he connects both worlds, academia with 'the real world' and in this interview we discuss:  đĄ the concept and definition of the current and the new learning economy đĄ what 'educational well-being' is and why we should consider it as guideline for our skill development đĄ the three learning disorders of the current learning economy, and how do they impact learners đĄ the 6 strategic learning principles that impact the effectiveness and relevancy of learning (for education institutions as well as for corporates) đĄ whether building a T- shaped skill set is still the best approach to learn and of course, we address the elephant in the room: đĄis higher formal education still relevant in this fast changing world of work we live in  This interview is a must listen!  Check out the link to Dr Michael Rosemann's latest book, The New Learning Economy:   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
The higher you climb, the less it comes down to your personal technical skills and hands on capabilities for the role. Building and having relevant capability is the cost of entry but the more influence and responsibilities you have, the more it is about looking and working 2, 3, 5 steps because as a Trusted Authority, your job is to stay up to date with the latest trends and topics for your area of expertise so you can be the translator of what they mean for your decision maker. Committing to life-long learning is essential for maintaining your edge in a highly competitive market. The question is â how do you do it, what skills to focus on to make sure they move the needle to where you want to go, especially when you have enough on your plate already? This is exactly what we discuss in this episode as I share some of the strategies that successful authorities use to focus on developing the right type of skills whilst staying fresh and relevant over time, and all the time. The 5 Skills Authorities Should Focus on Learning Skill 1: Authority Branding Skill 2: Digital Storytelling Skill 3: Content Creation and Curation Skill 4: Lateral Thinking Skill 5: Building a Network and Community  Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
If you snooze, you lose! Technology fast-tracks the changes we see and experience in today's and tomorrow's world of work and that impacts businesses, careers and leadership. The question is - where is AI at right now, what changes have we seen already in this short window since it has been made available to the wider public and of course: how to best leverage it to future-proof yourself? This - and a lot more - is exectlay what we discuss in this interview where we are joined by someone whoâs known for helping leading brands, personalities & businesses raise their voice through podcasting, while positioning their message to stand out in a crowded market place: However, this is not all. In his most recent venture he went back in time, leveraging his professional background in software engineering and computer science and connect it with the conversation that has dominated the last few month, yes- the power of AI. Since his mission is to help businesses grow heâs developed commercial solutions to do exactly that. Ronsley Vaz is joining us this week for one of the most fascinating and most up to date conversations around how AI impacts the world of work, careers and businesses. Who is Ronsley? He is also the founder of the worldâs first podcast conference in the Southern Hemisphere - we are podcast and, executive producer and host of the show . Along with his first podcast, the mega-successful , Ronsley has been downloaded more than 5 million times across 133 countries. His TEDx Talk which was made a TED talk in 2020, âThe Perfect Recipe for a Deep Conversationâ, touches on his passion of exploring the world through his voice, and the voices of others. __________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Being a Trusted Authority means being able to translate complex and technical information into language that is easy to understand and compelling to your decision makers and requires a deep understanding of a particular subject matter. However, since we live in a world where new tech, ideas and tools pop up every 2 seconds, it also comes down to being able to understand them and being able to connect the dots and communicate what those trends and innovations. The question is â how do you do it, how do you get across a new trend or an innovation quickly and integrate it with your message and area of expertise? This is what Iâll discuss in this episode and share 10 practical strategies that help you stay up to date and fast-track your learning: Accelerate Learning With Technology Turn To The Experts Remain Curious Simplify The Subject By Summarising It Tap Into Your Community For Expertise Teach What You Want To Learn Go Vertical In The Topic Engage In All Learning Styles Ask An Expert To Teach You Learn More By Doing More ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
While we all can speak, giving a keynote presentation or facilitate a strategy day or run transformational workshops is a different level of speaking. There is a good reason why keynote speakers have a higher rate than trainers or facilitators who educate on a certain framework or teach a specific methodology. Keynotes and pitches are designed to change minds, to inspire to take actions and to leave the long-lasting impression that triggers referrals, testimonials and of course, the required action you want participants to leave with. For some it might be to buy into a new idea and get funding for it. For others it might be to enrol in a program when a coach or consultant speaks. For others it's the team buy in for the companyâs vision, so they give their discretionary effort. Whatever your goal, there are a few elements that make speaker remark- and rememberable and if your goal is to become the Go-To, the Trusted Authority in your field, (which Iâm assume youâre because why would you listen to this otherwise?), then this is what you want to focus on: Learn to control your emotions Confident speakers believe in their message Connect studies with stories ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Whether youâre an executive but have the feeling youâre not making the impact you have the potential to make or youâre an individual contributor who struggles to get buy in for ideas and recommendations or youâre an up and coming leader (of people, projects, change or thoughts), this episode is for you as we discuss some of the most common mistakes people make but also practical ways how you can improve how people perceive you so you can establish yourself as the leader, the Trusted Authority in your industry.  Definition- Executive Presence Itâs the combination of factors that other people take into consideration about someone whether they have the credibility, the capability and the confidence required to tackle a certain situation. Key components of Executive Presence Confidence Credibility Communication skills Appearance and demeanor How to develop Executive Presence Define your values and leadership style Seek feedback from others Practice active listening and effective communication Build your confidence through knowledge and experience Cultivate a strong personal brand  Common Mistakes That Can Damage Your Executive Presence Being too aggressive or passive in your communication style Failing to listen actively or show empathy towards others Dressing inappropriately or failing to groom yourself properly Allowing your emotions to control your behaviour Failing to adapt to different audiences or situations  Not contextualizing before communicating   Strategies for Building and Maintaining Your Executive Presence To build and maintain your executive presence, you need to be intentional and consistent in your actions. Some strategies to consider include: Practicing self-care and stress management:  Building a support network:  Continuing to learn and grow: Stay up-to-date on industry trends and best practices to maintain your credibility and relevance. Cultivating your network: Build strong relationships with colleagues, clients, and other stakeholders to expand your influence and build your reputation.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with 5.) Join the upcoming LIVE (start: 20th April 2023)  Check out all show notes and further resources over at
The world may have become more competitive and complex with more technology being part of our daily lives, it doesnât mean that our approach to staying relevant has to simply fight harder and fear that robots will take our spot. Quite the opposite is actually the case. Leveraging more tech to be more effective and efficient and have more options to choose from thanks to more supply, emphasis the importance of collaborations and partnerships built on genuine relationships.  This is exactly what this episode is all about as we are joined by someone whoâs specialised in building, growing and monetising partnerships and communities:  Justin leverages his background in direct response marketing and content together with his experience in partnerships and is now consulting to businesses on identifying, creating and growing partnerships and communities.   This interview is full of gold nuggets as Justin explains that people and relationships start where tech ends which is why he explains that integration doesnât equal partnerships.  He also talks about the role of content today and its impact in building and commercialising communities the right way.  Justin gets very practical with his tips on what it takes to build strong partnerships that are mutually beneficial as well as pitfalls to avoid since many are afraid that they are taken for a ride.  Who is Justin? Meet Justin Zimmerman, who in less than 6 months built a tight community of over 1,000 tech partners who show up by the 100's every month to his monthly meetups! Come to hear how and why you should partner to build a community before you partner to build and sell your product!  Follow Justin On LinkedIn Get the latest playbooks Join his next meetup  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with 5.) Join the upcoming LIVE (start: 2nd March 2023)  Check out all show notes and further resources over at
If you havenât lived under a rock, youâd have either already played with ChatGPT or at least heard of it. So naturally, people are worried about what it means to their role, their profession, and their industry. Will it change things? 100%. Will it replace humans? No. However, humans who are able to leverage tech and can operate new tools like ChatGPT however, will replace those who resist the change. So if you want to get on the forefront of it and not only future-proof your career but step up as a leader, you need to know how you can make yourself irreplaceable beyond your current title and credentials and this is exactly what this episode is all about. No matter where youâre at, the approach is very similar for the most part which is why I want to walk you through so you can focus on giving yourself the best chances to succeed and make 2023 the best year yet! The 8 strategies we'll cover are: Self-awareness for the win Focus On the Big Picture And Ask Big Questions Focus on facts, not interpretation Connect and demonstrate your expertise with stories Initiate and Innovate Be A Brand Ambassador Sharpen Your Communication Skills Leadership Goes Beyond Your Role ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Scaling your influence, income and impact is simple but not easy. It requires to have not only a solid strategy in place but a structured way to implement, leverage and monitor it whilst taking the 4 main aspects that make or break your success into consideration. They are: product-market fit (and that also goes for your IP if you want to monetise your expertise) people processes and of course, tech  If you want to fast-track the growth of your corporate career, the corporate youâre working for or your own business, this episode is for you as weâre joined by someone whoâs specialised in scaling service based businesses by trading tech for time because letâs be real: who wants to work 24/7 when there are smarter ways to go about it? Our guest is and he is not only one of my incredible clients but a perfect example of a Trusted Authority:  Josh Licence is an engineer, who has moved into the world of business and tech consulting. Heâs had experience at the âBig End of Townâ with roles at Mondelez International, Cadbury and Deloitte. He is the founder of , a business that helps companies grow sustainably. Josh uses his "SAS for SaaS" framework to help clients align technology with their business strategy and has completed 500 projects to date. He focuses on facilitating sustainable growth and change through workshops and support, helping businesses move from zero to one and beyond. ___________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with 5.) Join the upcoming LIVE (start: 2nd March 2023)  Check out all show notes and further resources over at
If you want to go fast, go alone. If you want to go far, go together. It's an oldie but goodie and has never been more relevant than today. If you can't be seen, you can't be considered, so building and fostering a highly influential network is key for you to get ahead in your career. The question is - How do you actually do it, build an ecosystem that can support you in achieving your goals [especially when you're busy, want to break into a new circle of influence or level up the connections to the decision maker level in your industry / profession]? This is exactly what this episode is all about. More specificially, we discuss 3 [updated] strategies for 2023 that reflect my up-levelled vision and goals. So if you're in a similar position, then this episode is a must. 1. [Continue] Creating Content but alternate batch creation with live's to also focus on the community-building aspect 2. Be more intentional and active in relevant industry leading communities but on more intimate platforms [like Telegram and Discord] 3. Join the thought leader communities in an active capacity/ role [eg: board, official council member]  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with 5.) Join the upcoming LIVE (start: 2nd March 2023)  Check out all show notes and further resources over at
Different times require a different way to create results and this is where innovation comes in. Now the definition of innovation is not necessarily creating newness but making sense of what you have and connecting it to make it a new solution. This is in the end exactly what the Trusted Authority framework is all about - and If youâve listened to the the show for a little while, you know how much Iâm banging on how powerful it is to connect 2 worlds that are relevant. To you (based on your background) and your decision maker to future-proof yourself, set yourself apart from the competition by creating an economy of one that canât be duplicated.  We are joined by someone who has done exactly that: addressing a current industry trend that needs a different solution compared to whatâs been considered as âbest practiseâ in the talent attraction and engagement space: is joining us for a candid conversation on how she could reinvent herself by combining her past experience as director human interest at Saatchi & Saatchi and roles in marketing to create her new positioning and a business around it where she now supports businesses who truly value their people looking to improve both employee wellbeing and business performance in a practical, sustainable, and cost-effective way. Meqa is all about becoming unforgettable, which is also why she named her business, The Unforgettable Wayâ˘.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with 5.) Join the upcoming LIVE (start: 2nd March 2023)  Check out all show notes and further resources over at
Whether you're still feeling the New Year's Go-Getter energy or you never have stopped wanting the year ahead to be bigger and better than the one before, this episode is for you!  Because it's one thing to want it but it's another thing to know what you need to know and do to make that happen! This is exactly what this episode is all about as Iâm going to share 3x aspecs that you need to consider if you're serious about 10x-ing your results when it comes to building and boosting your authority (and with that, the opportunities that you get exposed to). In a nutsehll, the 3 big topics for this episode are: Why mindset is key when you prepare to 10X your authority positioniong (and with that, your results) The rise and the importance of creating and sharing content to cement your positioning and set yourself apart from the rest Where to invest in to support and fast-track your results (coaching + mentoring)  Learn more about the Authority Brand VIP Days where you'll get your tailored Authority Brand Strategy + Marketing Assets done for you! Schedule a call to see if it's a good fit for you:  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with  Check out all show notes and further resources over at
If thereâs one thing I love more than talking about trends then itâs talking about trends before theyâre mainstream and an actual trend. And I couldnât think of a better person to do it with than with the one and only Mark Schaefer whoâs a return guest after he was a stand out, delivering the goods in our first interview where w got to know him and his approach this spotting trends and then riding the wave of its development. Now, heâs spotted the next big thing, in fact he says itâs the last thing left for a great marketing strategy and thatâs belonging to the brand by building and fostering a community. This conversation was fascinating and as always, so insightful as Mark is one of those people who you throw a thought or an adhoc idea and he just runs with it and continues spinning it further. In this conversation we cover: Why he wrote the book now (based on the 3 big trends that heâs been observing that all lead to the point of belonging) The difference between an audience or a following an a community The benefits (including the business case of a community) How to move your audience to become a community The role of the community leader as well as the future of this becoming a profession And a whole lot more  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with  Check out all show notes and further resources over at
Youâd think that having the degrees, the years of experience, the expertise in your area would mean youâve MADE it, right? I mean, all of your professional goals have come true, and you've gotten so far! Only⌠to realise that you're either not recognised for it, you're bored with what you do, or you don't even quite know what you actually want to contribute.  In fact, getting the first few big runs on the board, from degrees to promotions to big projects seem daunting first but in hindsight, it's a walk in the park for what's next - and that's the transition from being the technical expert and executer to becoming the trusted authority, the executive in your field who's known, recognised and of course trusted for their thought leadership on the topic, not just their ability to do the work.  I know, because Iâve been there myself.  In todayâs podcast episode, I'll be covering the 7 biggest mistakes to avoid if progressing in the C-Suite is a priorty for you in 2023, why they are so common, and why I personally feel so passionately about helping others avoid them.  Not being clear on the actual goal that is aligned with your personality Thinking that another degree/ credential will be the solution Not building branding/marketing/sales skills next to technical skills Focusing on too much content, not enough context (immediately trying to answer a question rather than giving context how to come to the conclusion) Not taking initiative early, often and frequently Thinking it's only a skill and tool set and forgetting the mindset shift that's required (from IQ to EQ and from me to you and from now to then) Only seeing immediate solutions and straight lines rather than turns (also not working with a coach) ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with  Check out all show notes and further resources over at
Work, work places and workforces - they are all changing and technology certainly fast-tracks those changes even more so which means that in order to stay relevant and competitive in the market, we need to adjust to this new and next world.  The rise of remote work, with that, global teams with diverse backgrounds, a wider adoption and sophistication of automation and AI tools, seeing mass lay offs whilst facing the war for talent and the great resignation at the same time, dealing with supply chain issues, cyber attacks and a more competitive market place as well as the increased demand for mental health and wellness programs as part of employee packages - are just a few challenges and changes weâre facing. The question is - what are best ways to equip ourselves and our teams/ clients for this next and new world of work?  This is exactly what we discuss in todayâs episode: the now, the new and the next in careers and I couldnât be more excited to be joined by a leader in this field who trains career coaches and consultants in this field also: is todayâs guest. She is the CEO of Career Thought Leaders and the Resume Writing Academy and has a fascinating background in the career coaching and counselling space. We are talking about some of the latest insights from the Career Industry Trends Research she conducted, how new tools like ChatGPT impact skill sets and careers, the one way to not only future-proof your career but progress quicker (and spoiler alert: itâs no tool or tech) as well as best ways to stay on top of the game without burning out. Connect with Marie on ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with  Check out all show notes and further resources over at
We live in a noisy world where we have more choice and with that, more competition than ever before. That applies whether youâre an employee and want to be not only considered but chosen for the promotion, managing the high stakes clients or the big budgets or youâre an entrepreneur whoâs pitching for work. The question is - how do people make the decision who to engage for a project, who to hire or to trust with this main client/ major project? They go to the person they see as the trusted authority, the one who has established a relationship with the decision maker (and that includes a non-direct one â meaning without necessarily knowing the person properly which can happen through building a strong social media presence for example as well as referrals but also whoâs proven their expertise on their topic which is demonstrated through content they shared or contributions made by speaking at conferences, podcast guesting & co. So, when your decision maker is in the market for what you do and stand for ⌠will you be the One, the Trusted Authority that they turn to? If youâre not sure that the answer is a 100% yes â donât worry because in this episode, Iâll share with you 6 guaranteed ways how you can establish yourself as an authority on your topic/ in front of your decision maker / within your community: Specialisation over Generalisation (Focus on a Micro-Niche) Develop a signature framework / syste Connect studies with stories Be where your decision makers are (Content) Sharing is caring Boost credibility through others Consistency over intensity  While it takes time, effort, commitment as well as resources to position yourself as an authority on your topic, the benefits youâll receive will be worth the investment. As the trusted authority, itâs you who gets tapped on the shoulder for opportunities rather than you having to chase them it and not only that â itâs also you who can demand more for what you do because youâve already done the groundwork of letting others getting to know, like and trust you that youâre the one who understand your decision maker by speaking their language and have a way to get them the results. _________________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Have you ever wanted to be a fly on the wall when coaches get together to reflect on their lessons learned, their challenges they face and support their clients with and the skill-, mind-, and tool set they focus on developing to prepare for what's next? if so, you're in for a treat as this episode let's you do exactly that! We're joined by an Australian businesswoman, entrepreneur, and high-performance business consultant and , a psychologist, coach and a self-leadership fanatic.  Topics we discuss: - reflection on 2022 and lessons learned - how to leverage those insights for 2023 - the mind-, skill-, and tool set we focus on developing and supporting our clients with. - and life updates in general!  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with  Check out all show notes and further resources over at
âDo so because I told you soâ doesnât really fly anymore [and arguably - hasnât for a long time now]. However, if you want to get anything done and want to get the buy-in and/or the support for an initiative you need people to trust you and see you as an authority. Question is - how do you do this especially when you donât have (and maybe never want to have) the official title? This is what we discuss in this episode. Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
As weâre moving into the new year, itâs important for us to understand whatâs ahead and whatâs required when it comes to talent and leadership expectations. With the challenges over the past couple of years, the game certainly has changed and truth told - weâre not going backwards anymore. We truely have entered the next wave and world of work so the question is - how to best prepare and stay ahead of the curve? This is what this weekâs episode is all about as weâre joined by a returning guest - whoâs has a crazy personal and professional year behind her but also learned a lot when it comes to working with leaders and teams on challenges they are facing. Are you ready for 2023? Let's see! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Whether youâre taking time off over the holiday season or youâre working through - if youâre looking for ways how to get a headstart for the new year to come - this episode is for you as I share with you some activities you can do to make the most of this usually more quiet time: Clean up your online profiles Learn new skills Batch create content Workspace clean up + update So if youâre ready to start this new year with a bang and feel ready to roll when the clock ticks over, then letâs go! Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
If 2022 has been a rough year for you and/or you know that 2023 will be nothing short but challenging and a stretch for you, then this podcast episode is for you as weâre joined by the man who keeps me calm in chaos (as well as himself), who deals with high risk and high stakes situations daily as heâs been in the army for 21 years this year and who has been diagnosed with cancer, not once, twice but 3 times. Weâre joined by my life partner whoâs become a WO 2 in the Australian Army at the age of 36 despite having been told he wasnât suitable for the army, who has been deployed 4 times and whoâs managed to raise 2 kids with special needs and making it all look so easy. Tune in for his advice how to stay calm in chaos and how you can do the same. _______ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
As the saying goes: âIf you donât plan, you plan to failâ. And especially now with so much uncertainty going on, itâs you who can create some certainty in your life. So, if that sounds exactly what youâre looking for, then this episode is for you as I share with you not only my process but also some of the tools and systems that Iâve implemented so you can jump straight into what works! Sounds like a plan? Then letâs go!  Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
'If you want t o go fast, go alone. If you want to go far, go together'. This is exactly what comes to mind when I think of this week's guest, who's not only built an executive career in and around partnerships but now also established his own consultancy. In this interview, Bryan lays out the steps he took to make the jump, how he determined the right time and also what he'd do differently if he had to do it all over again. He also gives a mini-masterclass on how to build partnership eco systems the right way to accelerate growth and simple steps you can take to foster strong relationships that can be commercialised in the long run. Connect with Bryan on Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Want to Know How to Boost Your Authority Though Assets and Systems? Then youâre in for a treat! Systems are the backbone of making anything sustainable and effective, without you having to be involved all the time. Itâs one thing to want to build a presence, profile and authority status. Itâs another thing to actually do it. This is where systems come in as they do the heavy lifting for you after you set them up once and then only maintain them. In this podcast episode, Iâm going to share the four systems that are absolutely critical as you turn your expert ability into authority status. I still focus on these four systems now and I know that theyâll still be with me for quite some time. So if youâre ready to get your systems in check and learn how to be trulysupported in your authority building journey, then this podcast is for you. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
In professions and industries where certainty is low because itâs either so new or so volatile and results are not guaranteed, it all comes down to who you trust the most.  Crypto, blockchain and the entire Web 3.0 world has been a big talking point, not just from a positive perspective.  So the question is: how do you navigate through a world where people put up their guard and how do you change the perception about this still very abstract world? This and much more is what we cover in this interview where Iâm joined by - whoâs a developer advocate currently with and with that, heâs the perfect example of being a trusted authority: he connects the worlds of software development and business and supports developers on their journey to develop a platform business. This episode is perfect for those whoâre either brand new to the world of web3.0 and want to get their head around its opportunities (explained in laymanâs terms since Iâm all for simplifying things) but also for those who understand the concept already quite well but want to expand their horizon as to whatâs possible with this next generation of the evolution of web technologies. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Thought leadership isnât a type of contentâitâs an approach to content. I said it before and Iâll say it again: Many people create good content but only a few create good content consistently. This is already a big part of becoming the Go-To, the trusted authority in your space: showing up consistently as it takes a few touch points for people to not only know and like you but more importantly trust you! This is where a solid strategy comes in that not only takes the guesswork out of content creation but also the struggle as to what to actually write. In todayâs episode, I share with you a behind the scenes of how I create content and the 5 types of content you should focus on creating to build your thought leadership status. In a nutshell, they are: 1. Calendar is king 2. On the go content 3. Curated content 4. Commentary and counter arguments 5. Collaborate  Resources mention: Content Creation Hub ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with  Check out all show notes and further resources over at
One of the biggest differentials between technical experts and specialists in their field and trusted authorities and leaders is the ability to communicate and create content that resonates with their decision makers who usually donât have the same technical expertise and background than they have.  Whilst content market has been a hot topic in the business and entrepreneur world, it is becoming more and more popular also amongst corporate leaders as traditional marketing gets less traction and cut through.  So the question is: How do we get started with content creation? What are some of the tips, tricks and tools to create binge worthy content (especially when weâre busy enough) and ways to build your Personal Brand as corporate employee by creating content?  We are joined by Maria MacInnes, founder of With many years working in PR, journalism and marketing under my belt, she noticed that all the jargon makes marketing seem more complicated than it really is. And she is here to simplify it for us!  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Personal Branding isnât the same as Thought Leadership. Whilst they do go hand in hand and complement each other, they still require different attention and action steps to build. Your brand is the foundation to then build your thought leadership status on it. It's a non-negotiable as everything from there either tanks or takes off. The question is - what makes a thought leader and with that, a trusted authority? In true Petra manner, I have of course a framework to make it easier to remember and thatâs the 5Câs: Competence based on deep expertise in your area A clear point of view Community over credentials Credibilty Consistency Tune in to the full episode as I share the difference and how you can use one to build the other, the right way!  Resources mentions: Content Creation Hub: Build your authority status through content that gets engagement! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Doors are open to the program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details ___________ Getting your first or next degree often seems to be the answer for how to get started or progress in your career quicker. But what happens when you got the degree, put in the work and then ⌠crickets. How do you make the transition from academia to industry when you are highly qualified and yet, due to lack of practical experience canât break into the industry? The missing link between expertise and career success What decision makers are looking for - also (or especially) in highly technical and regulated industries This is much more is what we discuss in this interview where we are joined by Dr. Thu (Sue) Nguyen PhD who's made it her mission to support STEM graduates and PHDs in their transition from academia to industry. Sue is the founder and MD of . She combines 15 years of combined experience in clinical and pre-clinical research and development, training and management. Sue developed the Industry-Bridging Program that supports STEM Graduates as well as PhDs in making the transition from academic to industry. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
FINAL CALL!! The final Trusted Authority cohort for 2022 kicks off in w/c 10th Oct 2022 so if you've been waiting until now ... this is your last chance to join! Details are over at: _________ Flatter hierarchies, leaner organisational structures and more collaborative work environments require a different type of leadership and building authority. You can't rely on tenure anymore to then get the title to then have the authority to make things happen. If you want to get things done, you need to be able to influence, beyond your title. The only way to do it is by building trust. This is exactly what this episode is all about. I share the framework of the Trusted Authority and how you can apply those principles straight away! CAPABILITY: translating your credentials into results that matter [to your decision maker] = Value Proposition + Authority Positioning CREDIBILITY: building your own framework and social proof around your capabilities VISIBILITY: enhancing your authority position through intentional visibility strategies ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Doors are open to the program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details ________ You can be the best at what you do but if youâre not able to communicate it to your decision maker in a way that resonates with them, youâre not getting far. Words are powerful and written communication is one of the most important soft skills that make or break career progression and business success. It starts with words for your resume or website, followed by emails, social media captions, proposals, presentations, negotiations ⌠Being able to communicate clearly and succinctly doesnât only show leadership skills but also thought leadership that can take you to new levels. But where do you start when you have a blurry idea what to say but then struggle with turning it into a compelling pitch? How do you ensure that your proposal hits a nerve and doesnât get lost in the mix? And how do you recover when things go pear-shaped? These are many more questions are what we discuss in this episode where weâre joined by someone who connects the world of human psychology and words to teach copywriting skills that convert. Anita Siek is a lawyer turned brand and copy strategist and creator of , a human-centred copywriting school and resource hub dedicated to teaching brands that donât do normal, how to stand out through her framework that blends consumer psychology, design-thinking and words. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Doors are open to the program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details _________ Maybe building your Personal Brand is on your priority list and youâre not sure how to get support from your company or maybe youâre on the other side and get the enquiry to support your staffâs personal branding efforts and youâre not quite sure if you should get behind - this episode is for you as I go through 3 very common scenarios and how to tackle them in this episode: We have a strong company brand. Why would I want to invest in an employeeâs brand? Why would I want to pay for you getting poached left, right and center? This personal branding stuff is just a distraction from getting real work done and youâre working on billable hours. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
If you canât be seen, you canât be considered. Visibility is a massive factor in whether you and/or your business is successful. In last weekâs episode, I discussed the visibility framework and strategies and tactics how you can increase your reach, no matter where youâre in your expert to trusted authority journey.  Contributing to trusted and established media outlets, collaborating with other credible thought leaders and brands is one of the ways to increase your credibility and visibility. Itâs also called âsocial proofâ, meaning youâve been âvettedâ that youâre legit and know what youâre talking about. Having said that, PR also often gets a bad rep through statements like âwhat bleeds ladsâ or manipulation and most recently, also fake news.  So the question is - what role does PR play today and tomorrow where information has been democratised? How has PR evolved since the rise of social media and what are best ways to leverage exposure to your advantage?  Whether youâre looking to build your personal public profile or you want to leverage your personal brand to boost your company and business brand- youâll love this episode. Weâre joined by Katie Martel, a 15-year award-winning brand and PR consultant and strategist and was named as . Sheâs the founder of CroftPR and helps some of Australiaâs leading brands to drive PR with purpose, meaning thereâs a greater positive purpose than just bottomâ-line results.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with  Check out all show notes and further resources over at
Have you ever heard of Harvey Colemanâs model? He basically found out that there are 3 main factors that contribute to career success. These 3 factors are: performance, image and visibility. Now you might think, all 3 components are equally important but no - this couldnât be further away from the truth. His research showed that only 10% of your success is attributed to your performance, meaning how good youâre at what youâre doing. 30% comes down to the image you have aka the perception others have about you and a whopping 60% comes down to visibility, meaning: are you visible to the right people for the right reasons?  When I stumbled across his research, I was gobsmacked but at the same time, it explained a lot. What it means in essence is that you can be the best at what you do and still donât get the recognition and reward for it if others donât know about it.  This is why this weekâs episode is all about increasing visibility, depending on where youâre in the journey of being the best kept secret to being the trusted authority. Iâll also link to the process as I explain it in detail in and also where I discuss the path if you prefer the audio version.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Maybe you have an idea for a new product, want to get into a new industry or want to do a 180 career change but then, you doubts creep in. How would anyone take you seriously without having had any experience. Who would buy into your vague solution without having any proven success stories to show?  If any of that sounds familiar, then youâll love this episode because weâre joined by someone who tapped into the âon-the-go' credibility approach which I explained in  is the founder and MD of TalentVine, a RecTech solution that connects recruiters and hiring managers. Iâve known Justin since day dot of his journey when was pretty much just an idea and I remember it as it was yesterday when he came and visited for a chat to introduce the concept. He was very upfront where he was in his journey and didnât sugar coat anything. Now, 7 and a bit years later, heâs turned this idea into a thriving business that I backed by investors, and continues to grow as it meets the demand of transparency for service solutions. No doubt, youâll get a lot out of this interview so make sure to take notes how Justin approached building his trust and credibility, especially in the early stages building when he didnât have social proof, successful case studies or even an actual ready-to-use product. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
When you hear the word credibility ⌠What comes to mind?  Most people associate credentials, titles, degrees and status with it. Because it was the old currency of credibility, before technology democratized knowledge, certificates, years of experience. However, in todayâs knowledge economy which I argue is becoming more and more a relationship economy, thereâs more to it than just that to cut through the noise in a very competitive market. The new currency is reputational capital built on an âthe sum value of your online and offline behaviours across communities and marketplaces.â (Rachel Botsman). Credibility goes beyond credentials and that applies especially to topics and trends that are up and coming. Think of Web 3.0, NFTs or Meta - that are literally growing - thereâs no official title or education that makes you qualified to talk about them. In this episode, I discuss the credibility framework and how you can leverage it to fast-track your personal credibility, no matter where youâre at in your journey.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
No matter if you want to attract investors, clients or staff - the one thing to focus on to get their buy in is ... trust! Especially when you're in early stages of your ideas, your career or business.  This week's guest has been innovating and setting new standards when it comes to commercialising up and coming trends as services before they were mainstream and accepted: Llew Jury Llew is a leading Australian serial startup entrepreneur and investor that has foundered and exited to ASX entities over his 24 year investing, digital and marketing career. He is the former Founder, Managing Director & Chair of The Reload Group, one of Australiaâs largest digital & eCommerce marketing agencies that was sold to Hardie Grant Media in 2022. From 2006 Llew built the Reload business to 85 staff and 300 clients located in offices throughout Brisbane, London and Manila.  From 1999 to 2006 Llew was co-Founder of leading Queensland web, eCommerce and digital agency Alfresco, that was sold to a consortium led by the ASX listed STW Group. Llew is the former Entrepreneur-in-Residence (EiR) for the RCL Muru-D Accelerator and Activate+ programs and is the EiR for the Bentleys Carefactor Aged Care Tech Accelerator. Connect with Llew Jury over at Find Llew on More info to Sprint (early and growth-stage venture capital team): _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority: https://www.impaccct.com/freebies 2.) Watch my brand new 33min training how to become a Trusted Authority: https://www.trusted-authority.co/authority-masterclass 3.) Book your complimentary 20min Strategy Session: https://calendly.com/petra_zink/strategy Check out all show notes and further resources over at https://www.impaccct.com
Tables are turned and I'm joined by an incredible go-getter and leader of some of the biggest brands! Veronica Llorca-Smith is taking the seat of the interviewer this week and asks some candid questions on all things career reinvention, establishing yourself in a different country, overcoming those unique challenges that come from starting over and everything in between. Some of the topics we discuss: 1) Getting back to the workforce after a break: Having been out of the workforce for a few months, itâs daunting to take the first step back. What advice do you have to get started and take the first step? 2) Building your network: One of the most effective ways to find a job is through connections and network. Itâs all about relationships and talking to the right people. How do you start building your network when you are new somewhere, or you are starting from scratch? 3) Branding yourself: What are some good tips you have for how to position yourself and start building your own brand? 4) Building a community of followers: Having a social presence is important if you want to build your branding and a community around it, however the space seems really saturated. What are the building blocks to build a community in a sustainable way? 5) Tips for continuing learning and growing  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Video - a hot topic and the next best thing after meeting someone in person. Itâs no surprise that video has taken off over the last few years and doesnât go anywhere anymore.  This weekâs guest is no other than Julian Mather who has hands down, one of the most fascinating career path to date. From starting as a sniper, to then becoming a globe-trotting camera man for ABTV, National Geographics and BBC to becoming a professional magician and teaching others the business of becoming a professional kids entertainer.  Julian Mather sure has seen the world through many lenses. Now Australiaâs leading voice on authentic video, he helps leaders amplify their influence so they can be seen as trusted authorities that people want to do business with.  Itâs worth grabbing a pen and paper or getting your notes ready because youâll get a mini masterclass in producing your own videos, without the overwhelm! Julian's website:   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
As the saying goes ⌠if you want better answers, you need to ask better questions. This is exactly what the role of a coach is all about: getting their clients to think differently by asking questions that they may not have asked themselves and/or that are uncomfortable. No matter if youâre starting building your Personal Brand or want to rebrand - this episode is for you to get you started with building your DIY strategy. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at _____________
There is a misconception about the fact that in order to be a Trusted Authority in your space you have to come up with a completely new solution the world hasnât seen, or patent a product thatâs brand new or have a unique insight into a topic that has never been discussed before. And none of that is the case and todayâs guest is living proof for it. To become a Trusted Authority you need to have a relevant insight into a topic that is backed by data and stories and you need to be able to translate your insight in a way that makes sense to your decision maker. In this episode, we are joined by a guest who is doing exactly that - he zigs when others zag, he focuses on insights before actions and prefers facts, not fashion - Malcom Auld.  Mal is a marketer, author, copywriter, speaker and lecturer as well as the founder of MAD. He is regarded as a pioneer in the direct and digital marketing industries with numerous âfirstsâ in his credentials. He has worked in the US, Asia and Australia and has trained marketing executives in 20 countries. He ran his first e-marketing seminar in 1994 while in 2008 wrote and launched Australiaâs first online certificate course in direct and digital marketing.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
âHow do I know when I have enough expertise to start building my personal brand around it or commercialise my expertise?â  This is a question I get asked a lot. No matter if youâre a corporate professional, entrepreneur, career pivoter, educator ⌠doesn't matter - this topic applies to everyone as I know that impostor syndrome is real.  Iâve experienced that in every single transition I made. From changing careers and industries completely to doing the same but on a bigger level like speaking in front of a bigger stage, working with bigger clients or leveling up my price.  The saying ânew levels, new devilsâ is real and imposter syndrome doesnât go away. So if youâre someone who resonates with this message because youâre on a crossroad in one or another way and you want to learn how to not stand in your own way but feeling confident in your abilities, then this episode is for you! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at _____________
If you want to learn what it takes to build (personal and business) brands, that can leave a legacy and live beyond you - this episode is for you!  We are joined by Phil Di Bella, who I'd call a serial entrepreneur, futuristic leader and remarkable builder of brands, businesses and people.  Itâs a juicy conversation and one to bookmark because Phil is a very open book and shares very generously a ton of practical and very actionable insights. In this interview, we covered: what it takes to build businesses that not only lead the way but set new standards in the industry the role and responsibilities employees and employers play in building a future-proof business the âsecretâ ingredient in building a strong culture how he judges and approaches current and new business opportunities (and he even shares a template to follow if youâre on a cross road and not sure whether itâs time to jump or stay) his way of building a brand and sharing strong opinions as a leader publicly  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
If youâve ever been picked last, missed out on promotions, werenât even considered for an opportunity or didnât get the buy in, may it be figuratively or financially, chances are - the decision maker didnât trust you. Good news?  You can change that if you want people to trust you - thereâs one thing you need to focus on. Curious what it is? Then this episode is for you! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at _____________
Disrupt or be disrupted. In today's fast paced world of work, where the only constant is change, we have two options: disrupt ourselves and be in control of the changes and the impact. Or: be disrupted and react. I know which one I choose and so does our guest: Danielle Lewis, co-founder of Scrunch is sharing the evolution of her personal brand and her businesses, the considerations that have gone in every time she pivoted and of course, the ups & downs that have come from the change. It is a jam packed episode where we also get into the topic of NFTs and the power of communities, how to create an economy of one and how to spot trends to create commercial opportunities. Connect with Danielle Lewis over at Learn more about Scrunch over at ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
"I donât have a Phd, I havenât written a book, I havenât invented anything groundbreaking nor have I won any awards - can I still become a trusted authority?" If thatâs whatâs been on your mind, then youâve come to the right place because todayâs episode will shed some light on what it takes to become the Go-To in your field and Iâll share with you the exact path to take if you want to make the transition from technical expert to trusted authority. Listen to - Why be(come) a Trusted Authority ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
When you speak, do others listen? Or do they tune out? Do you sometimes feel that your ideas are not heard and you are not able to speak with clarity and conviction? Having a fear of public speaking and a lack in confidence can hamper your career success. What if, instead, you could step up every time you speak with rock solid confidence and a powerful message? This is exactly what this episode is all about. We are joined by Lisa Evans, certified public speaking and storytelling coach. Find out more about Lisa over at ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at _____________
The Podcast is rebranded! Goodbye Your Brand. Your Future... Hello Trusted Authority - The Podcast!  Tune in to this 1st (50th) episode where we go back to basics and not only get more behind the scenes insights about the rebrand but also talk about why becoming the Trusted Authority should be on your radar. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Having a tough conversation ... it certainly isn't something most of us seek out pro-actively. However, being (not) able to navigate those high-stakes conversations has a massive ripple effect - on your own health, your level of success, your team and business. In this conversation we are joined by Kate Crawshaw who's made it her career to teach others to have courageous conversations. why it is important to have them [psychologically + financially] how to navigate through them [incl the preparation that goes in it] when to seek them out vs when to better let it go best ways to manage emotions [your own and your counter part's] ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources:  1.) Download the free Guide to learn 5 practical strategies on how to  2.) Book your complimentary  3.) Connect with Check out all show notes and further resources over at
What do highly successful and impactful (thought)leaders in common? They commit to daily habits and activities to not only get to where they're but also stay there. In today's episode, I share 7 highly impactful activities that you can implmenet straight away to get results, not only down the track but straight away! 1. Commit to life-long learning 2. Know the importance of clarity and consistency 3. Relationships, relationships, relationships 4. Get external perspective 5. Embrace and immerse yourself into your (ideal) community 6. Social proof 7. Having a repeatable system  Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources:  1.) Download the free Guide to learn 5 practical strategies on how to 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
Have you ever wondered how you can make LinkedIn work for you and what it takes to turn an average profile into an excutive profile that does the heavy lifting for you? If so - this episode is for you! We are joined by Karen Tisdell, a top 10 independent LinkedIn trainers across the Asia Pacific. Karen is a listener, a brand storyteller and a copywriter, and LinkedIn is her medium. In this conversation, we are talking about: How to leverage LinkedIn the most powerful way The do's and dont's on LinkedIn (profile, connections, content) What separates executive profiles from average profiles) What it takes to build a community A (personal) community building mistake to avoid How to build your profile and presence within minutes (and not hours)  ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources:  1.) Download the free Guide to learn 5 practical strategies on how to 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
Your Personal Brand does requirement investment â financial, emotional as well as time investment. Having said that, I truly believe itâs one of the (if not THE) best investment youâll ever make in yourself as you gain insights and awareness about yourself (and with that, also others), you wouldnât get anywhere else. In this part 2/2 I share with you how you can measure the ROI of your Personal Brand with tangible metrics, that cover financial as well as non-financial indicators.  ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at
Most of use it everyday - itâs the tool that connects us with others, our âvoiceâ. And yet - it isnât something we pay a lot attention to. This is about to change because we are joined by someone who is dedicated to make peopleâs voices heard, impactful and influential - is todayâs guest to talk all things: what an impactful presentation is (which you may not expect to be) why even perfect presentations can fall flat (and what to do about it) finding your niche/ topic how to prepare for an important speech best ways to deal with haters and trolls and a lot more!
Doors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in May 2022! ========= So youâve been thinking of taking your Personal Brand serious and consider to invest in bringing it to life and manage it more strategically? âCause spoiler alert: you already have a personal brand, itâs just a matter of a) what it is that youâre currently known for (and if that aligns with your future goals) and b) by whom youâre known for (and if these are the people that help you get where you want to go) and wondering â where to start to invest and how much does it cost? This episode (2-parts series) is your answer! In Part 1/2, we cover the different investments that are involved when buidling your Personal Brand and also recommendations where to focus on first. ========= Resources mentioned: Download your Free Step-by-Step Personal Branding Guide: ========== Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to 2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at Connect with
Whether you're still sitting on the fence or have already committed to enrolling in the Trusted Authoirty program but want to know how some of the previous students turned their learnings into action, today's episode is for you! Doors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the Trusted Authority in your industry. We kick off in May 2022! DOORS CLOSE ON THE 27th APRIL Ps- price goes up by nearly 50% for our next intake in July ...  ============== đ THANK YOU!  Connect with  Download your COMPLIMENTARY Guide:
Whether youâre in a corporate role, youâre running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements â this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself) -  How you can turn your expertise into income / business model / portfolio career (also when youâre fulltime employed) -  Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details Connect with Check out all show notes and further resources over at
Whether youâre in a corporate role, youâre running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements â this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself) -  Part 2: How you can turn your expertise into income / business model / portfolio career (also when youâre fulltime employed)  Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details Connect with Check out all show notes and further resources over at
Whether youâre in a corporate role, youâre running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements â this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: Part 1: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself)  Part 2: How you can turn your expertise into income / business model / portfolio career (also when youâre fulltime employed)  Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details Connect with Check out all show notes and further resources over at
Youâve landed the defining meeting, youâve got an incredible opportunity to pitch or youâve been invited to this critical interview and then there it is: the rejection, the objection to your proposal or a statement that throws you. How do you handle those high stakes conversation? What to say when you get a no and What does sales best case practise look like in 2022 and beyond? These and many more questions are what we discuss in todayâs episode where we are joined by About Charles Hsuan Charles Hsuan from is a StorySelling Coach for , he works with growing businesses with a strong culture of learning. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources:  1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career.  2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary  4.) Connect with Check out all show notes and further resources over at
In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries & tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them).  Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn - Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in my where you get not only the strategy for the month ahead but also 20+ ready to copy & paste captions, the latest trends on LinkedIn and personalised feedback on your content strategy.  Doors are open to the Roadmap _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary r.) Connect with Check out all show notes and further resources over at
In this knowledge economy we live in, the only way you can demonstrate your authority and get recognised for your message (problem you solve) is through creating content, especially on LinkedIn. However, the biggest struggle most of my clients face is not knowing what to post and even if, how to create content that doesn't take hours. In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries & tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them).  Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in my where you get not only the strategy for the month ahead but also 20+ ready to copy & paste captions, the latest trends on LinkedIn and personalised feedback on your content strategy.  Doors are open to the Roadmap _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
What does data storytelling and PB have in common you may wonder? Well- short answer: A LOT.  And in this interview youâll learn how you can create visibility for yourself using data the right way, how to leverage data to start and join conversations that you otherwise wouldnât have been part of and how it might fast-track your career journey to a leadership role.  We are joined by who Iâve known for years and call a dear friend. Her insights on all this data visualisation and data storytelling.  Workshop with Kate as guest facilitator (17th May 2022 - recording available): ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources:  1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career.  2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary  4.) Connect with Check out all show notes and further resources over at
Especially introverts enjoy being on their own and blending in. However, they also run the risk when being out of sight being out of mind. Here are 12 tips how you can stand out as introvert in this extraverted world. ________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
We live in a busy and noisy world with shorter attentions spans and more competition than ever before.  The only way to void blending in the sea of sameness is through working on being cut-through with your communication.  So how do you do it? There are 3 main ingredients that are required to get your message across, no matter if thatâs in a meeting, in an email, through a social media post, in a conversation or through an actual presentation are: Clarity Brevity Empathy  Today weâre joined by someone who combines the worlds of art, communication and creativity to develop highly engaging and compelling visuals.  is an artist, communicator and creative. The collision of the 3 words has developed into a small business (Comms Nerd) and she now runs creative workshops, helping consultants and businesses share their messages visually and providing a professional and creative approach to consulting in comms and marketing. Jade has over 17 years experience in marketing, communications and graphic design, while also maintaining a regular fine art practice. She gets excited at the chance to impart creativity and inspiration and encourages others in their own exploration of expression.   ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources:  1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career.  2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary  4.) Connect with Check out all show notes and further resources over at
Whether you want to level up your comms skills because you realise that your message doesnât cut through, online and/or offline or you want to increase your influence and with that, impact you can make on your team, department, organisation or industry, no matter your title, then this episode is for you as I share with you the one trait that sets apart technical experts from trusted authorities in their communication. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
In this epiosde, weâre looking at some job market insights and employment trends as the one thing we can all agree on is that weâre not going backwards anymore, the âold normalâ is a thing of the past and we have entered the next world of work. To shed some light on gut feelings and personal opinions, we are joined by who is national enterprise lead & old state lead at SEEK. Mitch shares some data from their latest research looking at the candidate sentiment, he also talks about the great resignation and that itâs been more a great realisation and of course, what those trends and changes mean for a talent and employee perspective. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources:  1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career.  2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary  4.) Connect with Check out all show notes and further resources over at  If thereâs one take out from this conversation than itâs this: be pro-active. Donât wait for your employer or leader to tell you whatâs next. Identify your interests, be and stay curious, focus on complex problem solving and make connection with your work, your team, your clients a priority.
At some stage, you'll experience the (very common) challenge to decide what you want to be known for. It might be because of a major life change, an experience that gave you a new perspective, a shift of interests or simply growing out of your tried and tested environment. The questions that come up with that are: How to decide what you want to be known for? What if you make the 'wrong' decision? And how can you find out whether you're on the right track? This is the topics for this episode. The 7 steps I discuss are: Optimise for interest; not a career If money doesnât matter ⌠Broaden your horizon Taking action vs thinking Know what you donât want Flip the script Get new perspectives _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary
As we enter the next world of work, with more complexity and ambiguity, exceptional leadership is key. However, thatâs easier said than done especially when youâre in the trenches. Good news is that there is a blueprint how you can become a better leader and todayâs guest shares with us a no bullshit roadmap to success: also known as Marty Moore is a leadership performance expert, author, and podcaster. His book, No Bullsh!t Leadership, is a Wall Street Journal bestseller, and his podcast of the same name has achieved almost 2 millions downloads, with listeners in over 100 countries.   In this conversation we discuss: where his drive for his no BS approach comes from when you know that leadership is effective skills required for leaders to thrive in this highly ambiguous and complex world of work - ways to attract and retain talents trolls, negative comments and difficult conversions the 7 pillars of leadership transitioning from corporate executive to entrepreneur the role Personal Branding plays as leader  đ THANK YOU! ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
Personal Brands are built on truth, not on trends. However, the way how you go about it. leveraging different tactics, tools and and tricks change over time thanks to technology and the way we act and interact. In today's episode, you'll learn 9 trends to pay attention to in 2022 if building and monetising your Personal Brand is a priority for you this year. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary Check out all show notes and further resources over at  Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary
Whether you want to move up in your career, increase your influence â also without the title or motivate others, it comes down to impactful communication. Today weâre joined by a Global Speaker Coach, TEDx Coach / Storytelling for Sales / Worldwide Events MC / Virtual Speaking Specialist â  Some of the highlights we cover are: What cut through communication is (he mentions 2 particular traits to focus in) How to gain and keep attention from listeners, online and offline The power of storytelling and how everyone can cultivate this skill set Your voice as competitive advantage â ⌠and a lot more  đ THANK YOU ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career?  Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career.  2.) Download the free Guide to learn 5 practical strategies on how to  3.) Book your complimentary  4.) Connect with Check out all show notes and further resources over at
Do you know the enemy of great? No, itâs not miserable. Itâs safe. True story; we prefer safety over happiness which is why so many people stay stuck where they are: staying in the role that pays ok and thatâs ânot too badâ, sticking out a relationship that should have been ended years ago or spending time with people they have outgrown long-time ago but putting yourself out there, experiencing new situations, trialling new things is daunting. What if it doesnât work? What if I get negative comments on my posts? What if my business flops? In this episode, I go through some steps you can take to make big things happen in 2022 and overcome the feeling of overwhelm. TAKE ACTION TAKE A NEW PERSPECTIVE CONSISTENCY BEATS INTELLECT REALISTIC EXPECTATIONS COMMIT TO THE LONG GAME ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary Check out all show notes and further resources over at
Whether youâre still on holidays or youâre already back into swings - todayâs episode will give you an extra bit of inspiration, motivation and gentle kick in your backside if youâre serious about building and monetising your Personal Brand in 2022.  We are joined by someone who Iâve been following and learning from for quite some time, someone who sets trends before they are a thing and someone who consistently raises the bar when it comes to content, community building and commercialising his own Personal Brand: Phil Pallen.  Phil is a branding strategist, speaker and full-time traveller. Iâd add heâs also an incredible storyteller (if you arenât following him yet on instagram, do yourself a favour because his stories and posts are to of this world).  Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He is a digital nomad and globetrotter whilst running his business that includes delivering speeches on five different continents so far. He also frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail  Phil is the genius behind some of the biggest but also growing Personal Brands, those who want to build their online presence and a business around them  This guy is speaking my language and Iâm excited to share this jam-packed interview with you. Why building your Personal Brand needs to be a priority in 2022 [+ 3 steps to do so] Personal Branding Trends for 2022 Biggest Mistakes to avoid when building & monetising your Personal Brand Branding: DYI vs Done for you How to create content that cuts through and gets traction ... and a whole lot more!  RESOURCES MENTIONED: Phil Pallen's website: Follow Phil on Instagram: Grab Phil's Freebies:  ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary Check out all show notes and further resources over at
Final chance to enrol to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off at the end of January 2022 and enrolment closes 12th Jan. More details over at: ----------------- Everyone knows the importance of doing the right things to get the results you want. And yes, there is a LOT that goes into becoming the Trusted Authority in your industry. However, as much as doing the right things matter, it also comes down to doing them in the right order and at the right time. This episodes gives you the timeline of when you should focus your resources (time, energy + money) on what type of activities and take out the overwhelm and shiny object syndrome. It's too easy to focus on activities that seem important (because they keep you busy, highly likely you also enjoy doing them) rather than getting those actual important activities done (you know â the ones that put you outside your comfort zone and get you to the next level?). I'm sharing the 3 stages of building, marketing and monetising your Personal Brand: CLARIFY your competitive advantage and your powerful positioning COMMUNICATE clearly and consistently your value, online & offline COMMERCIALISE your value proposition leveraging your credentials + characteristics __________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary Check out all show notes and further resources over at
You can only connect the dots looking backwards... this is exactly what I do in this episode and share my behind-the-scenes month by month. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to 3.) Book your complimentary Check out all show notes and further resources over at
Doors are open to the program đ, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! Final Day to join: 20/12/2021. More details Trusted Authority: My book is out! Grab your copy on ! _______________ The world of work is changing rapidly which means that the way how we approach career development and progression needs to adopt also. In this episode, I share with you the 3 big shifts to make to future-proof your career: SHIFT 1: BEYOND CREDENTIALS + JOB DESCRIPTIONS SHIFT 2: CUT THROUGH COMMUNICATION SKILLS SHIFT 3: COLLABORATION & CONNECTIONS OVER COMPETITION  Handy Links & Resources: Doors are open to the until 20th Dec 2021 Join the final (21st December) 'Trusted Authority' is available on Amazon
Doors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! Join before Dec 14 2021 and get access to a bonus content creation workshop (on the 14th Dec). More details ------------ Today we are joined by someone whoâs made it her mission to help companies and their leaders to not survive the chaos but thrive during chaos (and all the changes itâs calling you to do)  She is a researcher, consultant, TedX speaker, author and hands down, now of the most amazing human beings Iâve come across. She is also known as the âThe Reinvention Guruâ, and has worked with brands including Coca-Cola, IDM, CISCO, LâOrĂŠal, Danone and many more to help them reinvent their products, leadership practices and business models to meet new market demands and prepare for incoming disruptions. In this episode, we talk about The definition of reinvention Some mind-blowing statistics and insights from her research Why we resist to change (and what to do about it) Ways to reinvent yourself also when you work in highly regulated environments Tools to use to stay relevant What the Titanic syndrome is (and how to spot it) Trust me when I say: youâre in for a treat so make sure to also check out her website and grab the free downloads that are a ton of value.
READY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPENđ CHECK OUT THE DETAILS  Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down step-by-step what you need to do to become the Go-To in your field (and also share why the old ways of career progression don't work anymore). Make sure you  Connect with me on
READY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPENđ CHECK OUT THE DETAILS  Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down step-by-step what you need to do to become the Go-To in your field (and also share why the old ways of career progression don't work anymore). Make sure you  Connect with me on
READY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPENđ CHECK OUT THE DETAILS : http://trusted-authority.co  Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down step-by-step what you need to do to become the Go-To in your field (and also share why the old ways of career progression don't work anymore). Make sure you  Connect with me on
FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register Want to learn more about becoming a in your field yourself? Join the waitlist for the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! ------ Click for the full show notes One of the aspects of becoming a Trusted Authority is social proof, meaning: who else vouches for you and of course- visibility: if you canât be seen you canât be considered. If you want to progress in your career, it comes down to being a life-long learner, building a strong Personal Brand and a high net worth network. This is the exact framework shares in his new book Andy is a Consultant, Coach, Speaker and the Author of the book âOwn your career, own your life. He is the host of two podcasts including The Talent Development Hot Seat and the Own Your Career Own Your Life Podcast and he shared in this interview that he is working on a new podcast called my NFT journey. He is also the founder and host of the Talent Development Think Tank conference and community. Most importantly, Andy is a husband, father and friend who is on a mission to get the absolute most out of life and inspire others to do the same. And this is exactly what he did in this interview where we talk about: The importance of having the right mindset if youâre serious about career progression How to become a super connectors and also be more like-able His approach to getting in touch with highly influential people Quick and easy ways to build your profile and presence online, also without creating original content And a whole lot more. Connect with on Linkedin Connect with on LinkedIn
FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register ------ If you want to achieve anything, you need to be able to influence, also without the title. That requires trust which comes from clarity in your message, consistency in your presence and performance and continuous engagement with your audience. Want to learn more about becoming a in your field yourself? Join the waitlist for the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! ------- FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register hereIn this episode, we are joined by author of 4 books, including his latest being 'The Age of Influence' that redefines both influencer marketing as well as how businesses should be approaching social media. Besides, Neal is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. Check out for marketing inspiration. In this episode, we cover: who is an influencer (+ most common misunderstandings) what it takes to become the trusted influencer in your space how to get started with content creation to build trust best practise on how to deal with negative comments on social media why tapping into (micro)influencers is the way to cut through the noise Connect with on LinkedIn
FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register ----- Truth told: in the digital-first world we live in with access to global talent pools, degrees and years of experience have become a commodity. The only way to stand out is by being known as the Trusted Authority - meaning: the Go-To in your field by choice, not by title.  This episode is a recording from a recent Deloitte TechTalk where I share with you: The difference between expert and authority (and why it matters ) The role trusts plays in the next world of work How to identify which stage you are in The 3 elements of a Trusted Authority 3 practical steps you can take to build your Authority Brand  Download your COMPLIMENTARY Guide: Connect with đ THANK YOU!
đ THANK YOU!  Chances are that you have gone through more changes and transitions in the last 12 months than in most other years before.  Covid has forced most of us to rethink the way we work, communicate and live.  And to be honest: I think this is only the beginning and we havenât seen the full extend of the permanent changes yet and what they means related to the future of work  The one thing thatâs for sure is this: the only constant is change and being able to navigate through those transitions and recognising the mental stages we have to go through every time we leave something or someone, may it be on our terms or not, is key to thrive in this fast changing world of work.  One of the biggest challenges my clients face when they go through my program trusted Authority which is very much an initiated and pro-active change is their limiting beliefs and doubts. There is always this nagging voice that makes us question if we are âready and qualified enough for itâ.  Truth told: it never goes away and when you reach new levels, you also reach new devils. To go through any transition means we are entering something unknown and our brains arenât wired to be happy. They are wired to keep us safe and in the known. However, todayâs episode will challenge this thinking and acting small approach as we are joined by someone whoâs experienced a diversity of personal and professional transitions over the course of his life, including multiple international relocations and redirections of career path: Neville Starick In this episode, we cover: what transitions mean (and why it is so important to be able to navigate through them) ways to manage emotions (the right way) how to deal with uncertainty and the unknown what holds us back and keeps us playing small  Neville has experienced a diversity of personal and professional transitions over the course of his life, including multiple international relocations and redirections of career path. These life experiences have not only developed a breadth of knowledge and a wide skill-set but has also given him a unique perspective into the process of change, all of which contributes to his therapeutic practice and his support of others personally and professionally. Neville specialises in coming alongside professionals to prepare for and to successfully navigate through significant life change.   Connect with  Download your COMPLIMENTARY Guide:
Your Brand. Your Future. has been voted as Nr 14 in the Top 25 Personal Branding Podcasts by đ THANK YOU!!  If you have ever considered to monetise your Personal Brand but not sure if it would work for you, where to start and how to grow it into a commercial full-time opportunity, this blog is for you. Leanne Hughes shares how you can get booked out in 90 days, starting from scratch. is an international facilitator, trusted advisor and speaker who loves creating unpredictable workshop experiences, that predictably work. She combines her experience in Marketing, her passion for group dynamics, with her education in Psychology, to help leaders dramatically improve their project teams' performance. Based in Brisbane, Australia, Leanne has partnered with organisations all around the world (in-person and virtual) including Australia, Canada, Hong Kong, India, Indonesia, Mongolia, Papua New Guinea and Singapore and believes in a strengths-centred approach to learning and development. She has over 14 yearsâ of experience across a range of industries including mining, government and tourism sectors. Sheâs the host of the and was a finalist in the 2018 Australian Learning Impact awards for Learning Professional of the Year. Connect with Visit   Connect with Download your Free Guide + Audio Mini Masterclasses:
What to do when great isn't good enough anymore? When despite all efforts, the odds are against you? How can you still stand out, make an impact and create movement? This and much more is what we discuss with our guest, Mark Schaefer.  In this interview we cover: how to spot trends early that are worth pursuing the role influence plays: in marketing, business and social media why authenticity is overrated following your passion isn't the (only) answer to becoming known what makes content BADASS (aka: his formula to follow to make content commercially viable) the future of marketing: why we have to rethink how we market ourselves and businesses  Learn more about Mark Schaefer and his work over at his website Connect with Mark Schaefer on  or  Download your COMPLIMENTARY Guide:
Everyone is talking about the importance of innovation, reinvention and challenging business models that aren't agile to change. However, hardly anyone talks about the 'how to' actually do it. Our guest, takes us behind the curtains to discuss the âhow toâ behind the what and why.  In this interview, Dr Michael Thiemann discussed with Petra Zink: why innovation isn't just for geeks and researchers how to stay on top of trends, the right way tried and tested ways to turn an idea into success the future of businesses and careers More resources and information about Dr Thiemann's expertise:  Join Petra in one of the upcoming every last Tuesday at 9am AEST) to get your burning questions answered on all things Personal Branding, Content, Social Media and Career Development.
Your Brand. Your Future. has been voted as Nr 14 in the Top 25 Personal Branding Podcasts by đ THANK YOU!! Â In this noisy and more competitive world of work we live in, standing out seems to get harder and harder. However, in this episode, we are challenging this mindset as we are joined by Scott McKain who has developed a framework to not only become distinct but to become iconic - the ultimate level of distinction. is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers â and stand out in a hyper-competitive marketplace. Scottâs recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,â was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, âCreate Distinction: What to Do When âGreatâ Isnât Good Enough to Grow Your Businessâ was named by thirty major newspapers (such as the Miami Herald) as one of the âten best business books of the year.â Scottâs expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia â and heâs appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the âfifty greatest movies in the history of cinema,â directed by the legendary Werner Herzog. With a client list that represents the worldâs most distinctive companies â like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more â Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the âSales and Marketing Hall of Fame.â After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the âProfessional Speakers Hall of Fame.â Â Check out Scott's programs & further content: Â Connect with Download your Free Guide + Audio Mini Masterclasses:
You've worked hard to get where you are now: got the degrees, gained experience, earned your stripes. And no matter how more more projects you put your hand up for, how many more responsibilities you take on, how many more difficult cases and clients you manage, it seems your career doesn't progress anymore. There is a reason for it: The missing link is exposure to the right people which comes from being strategic and working ON your career, not just IN your career.  In this conversation, Petra Zink and Prina Shah discuss what it takes to get to the next step in your career and activities you can take straight away to be in control over your level of success.  Land your first and next board role: Free Masterclass on the 14th Oct with Jon Hottot. Save your spot   Expert to Trusted Authority  Connect with Connect wit
How do you lead in a more complex, connected and rapidly changing world of work? Short answer: through Trust. Long answer: through rethinking what career success looks like, questioning through what type of leadership role you can make the biggest impact and by challenging the skills needed for the hybrid world of work we enter. This is a keynote a gave at the , sponsored by Deloitte. Connect with Petra Zink on Download your FREE guide : From Expert to Trusted Authority
Todayâs topic is a topic thatâs been requested a lot. Itâs also one of the most common reasons why my 1:1 coaching clients work with me: they are ready to take their career to the next level and are eager to join a board of directors. They have the experience and the credibility and are ready to make a bigger impact to work on a more strategic level And whilst they have everything needed on paper, they still miss out on those opportunities. This is where we usually meet because they realise that simply being the best at what they do doesnât make them being the best at landing a board role. So the question is: How do you break through and land your first or your next board role? Today we are joined by Jon Hottot who is Director in Executive Search & Board Recruitment to talk through: - the difference between executive search and board recruitment - what the best time is to join a board - the different types of board roles and engagements - the required marketing assets - the process to land the first and next board role  Useful links: Connect with Jon Hottot on Live workshop (lunch & learn, 12th Oct 12pm): Register Download your Go from expert to trusted authority
Content, social media captions, packaging and monetising your IP, landing speaking engagements ⌠they are all parts of your Personal Brand strategy and no doubt- they are all very crucial to success  But what happens when you have all the bells and whistles, and you still donât see results?  Youâre doing all the âright thingsâ and still- you feel youâre treading water? Whilst Iâm a strategist at heart and love all things step by step â for myself and also what I give my clients, simply having the best strategy isnât enough.  There is something â much bigger â that goes on behind the strategy that we often overlook or donât treat it with the same priority but can massively impact the results we get (or donât get). So in today's episode, I'm breaking down exactly what that is and also how you can spot and manage it.  Download your Free Step-by-Step Guide:  for an upcoming complimentary and live office hour to get your burning questions answered.  Connect with on LinkedIn
Whether you want to step up in your current profession, transition to another career or are juggling multiple projects at the same time, you probably struggle with a common problem: Telling your backstory - not just any story. But a story that does the heavy lifting for you, that connects the dots to help your decision maker understand why you are the best fit for the opportunity, also when you donât have the traditional background for it.  Truth told - we all have to pitch ourselves more frequently. It may be because our roles are changing, the industries are getting disrupted or to pursue a side project.  We are joined by someone who has made his passion of storytelling his profession:  He is a passionate creative marketer, and has worked in various marketing roles across the FMCG range category including natural health, entertainment, food and travel. Heâs got a major in Marketing and Law, and has used his skills across multiple roles with his latest being the Head of Creative and Content for one of the largest travel companies in the world, Flight Centre. Luke is now the Co-Founder of In Three Production where they tell interesting stories in long form and short form.  Recent work has had him launch the new brand direction and created their first ever travel series 'The 48 Hour Destination' on network 10 and is now working on bringing the knowledge and passion to life through the WOW series Luke was a finalist in the Best Content Strategy for 2019 and is a board member of the Gold Coast Film Festival and Brisbane International Film Festival.  Download your Free Step-by-Step Guide:  for an upcoming complimentary office hour to ask your burning questions!
The word âstorytellingâ is everywhere, and it seems it has blown up over the last few years although it is the oldest form of communication there is. And still- itâs one of the biggest challenges people face when they want to build their Personal Brand: telling their story. What to say? Which one to choose? Donât think you have a story? Or you have a story but itâs not very interesting?  If any of those statements sound familiar, then youâve come to the right place because in todayâs episode Iâll share with you the why, the what and of course, the how when it comes to telling your story to build your Personal Brand. ownload the Step-by-Step Guide:  Connect with Petra Zink on  Join us at an upcoming office hour and get your burning questions answered. Check dates
It doesnât matter if you want to stay in your industry and want to establish yourself as the go-to-person or if you want to jump ship and do something new. The only way to cut through the noise and be seen as the only option in your field is by becoming an authority. In this episode, I walk you through the 5 Steps you can take to establish yourself as the Go-To in your profession/ industry;  Step 1: Define your niche Step 2: Become visible by the right people by building a presence on relevant platforms Step 3: Create and curate content Step 4: Brand building by association Step 5: Stay a life-long learner  Download the Step-by-Step Guide: Connect with Petra Zink on Join us at an upcoming office hour and get your burning questions answered. Check dates
The roles of leaders have changed. No longer is it enough to do outstanding work. Being able to communicate it and do so in an effective way, to those who matter is the key to success. We are joined by  who is a CIO Leadership Coach and Advisor, Digital Strategist and Executive Partner. He works with leaders on their positioning and branding, internally and externally. In this conversation, Marcus breaks down the framework he applies when he works with his clients and also shares practical examples how you can implement those steps straight away.  Connect with Marcus Darbyshire on Build your Personal Brand (also when you're busy):  Join an to ask any burning questions on all things Branding, Marketing and Career Progression.
If you try to compete on titles, degrees and years of experience, you are already a commodity. In this episode, I share with you ways how to differentiate yourself so you can stand out for the right reasons and without having to be loud. Step 1: Map out your background Step 2: Clarify your decision makers Step 3: Do some research and competitor analysis Step 4: Define your unique value and selling proposition Step 5: Develop your content and communications strategy Download your Building your Personal Brand for busy corporate professionals Connect with
The term branding or more specifically personal branding is used in many waysâ rightly and wrongly.  Depending on where youâre in your own career journey â you may already have built a Personal Brand and reputation around your area of expertise but want to amplify it and make a bigger impact  Maybe youâre at a stage where you want to change direction and donât want to be known for your past anymore. Maybe you want to fast track your career success but not sure where to start? Should you brand, rebrand, reposition, all of the above or none? Letâs find out because this is exactly what this episode is all about! Download your free step-by-step guide: Have any burning questions? Get them answered in an upcoming office hour. Be social! Let's connect - find
Have you ever wondered why some get ahead in their career, although they donât have the experience and expertise that you do? Why do some get invited to speaking engagements although you have so much more to say about this topic. And why is it that some get all the recognition whilst you do the work? Â They know and do something that most donât: they build their Personal Brand, position and marketing themselves, the right way. I truly believe that the missing link between your current career and your future success is your Personal Brand. Now if youâre serious about making a bigger impact in your career and your life â than you have come to the right place! Todayâs episode is all about why the future of work is personal branding and how you can get started! Download your free step-by-step guide: Connect with
If youâre doing the same over and over and expect different results, itâs insanity. Einstein already knew that back then. However, with technology changing the way we live, work, act and interact pretty much on a daily, being able to read between the lines, identifying where those drivers of change are taking us and reinvent ourselves based on whatâs in demand at that time is how we stay relevant. This is why it is so important to learn to unlearn how to be successful and detach ourselves from the idea of building a career and focus on building a Brand. And Iâm on a mission to give you the exact steps how you do this so you can pivot into any direction you want quickly and without slowing down your success or progress.  Download your free step-by-step guide: Ask your burning question on all things Branding, Marketing & Career in an upcoming Connect with Petra Zink on LinkedIn