AI isn’t coming for ecommerce—it’s already here. Discover how agentic AI and intelligent shopping assistants are helping brands boost conversions, increase AOV, and create more human experiences at scale.

In this episode of The Ecommerce Revolution Podcast, we welcome back tech founder and AI expert Shanif Dhanani, now CEO of Nobi, a next-gen AI shopping assistant for ecommerce brands. Shanif explains how AI agents differ from traditional bots, why they’re poised to revolutionize product discovery, and how emerging ecommerce entrepreneurs can integrate AI to compete and win.

We cover:

What exactly is an AI agent?
Why AI shopping assistants are the modern-day sales associate
How AI tools like Nobi increase AOV and conversions
The biggest mistakes ecommerce founders make with AI
Data privacy concerns (and how Nobi handles them)
How to get started with AI on a Shopify store
The future of personalized shopping, image-based recommendations, and beyond

💡 Key Takeaways:

AI agents can now think, act, and respond—no scripts required
Small teams can scale like giants by using shopping assistants strategically
The best time to start testing AI tools is before you need them
60%+ boost in AOV is possible when product discovery is optimized with AI

👥 Guest:Shanif Dhanani, CEO & Co-founder of NobiGet in touch: shanif@nobi.ai

If you enjoyed this podcast episode, the best compliment I could receive would be if you shared it with one person or restacked it.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co

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What if scaling your ecommerce brand didn’t require a massive ad budget—but instead relied on the trust of everyday people?

In this episode of The Ecommerce Revolution Podcast, I sit down with William Gasner, 6X founder and current Co-Founder & CMO of Stack Influence, a platform helping brands automate and scale micro-influencer campaigns through authentic product seeding.

Subscribe and get our 12 Keys to Building a Successful Ecommerce Business Using AI!

We unpack:

The evolution of influencer marketing—from celebrities to nano-influencers
Why product seeding is a cost-effective and high-trust tactic
The real ROI behind influencer marketing beyond sales
How to launch your ecommerce brand using 100 influencers (William's proven playbook)
The growing role of AI in content creation and influencer discovery
His personal story of hitting his first $1,000 ecommerce day—and what came next

Whether you're just starting out or looking to inject life into your product launches, this episode delivers a mini masterclass in modern ecommerce marketing.

Key Takeaways:

Micro-influencers often drive more trust and engagement than mega-influencers
Product seeding helps brands generate UGC, social proof, and even long-term customers
AI is not just a buzzword—it's reshaping influencer marketing from the backend
Influencer marketing isn’t just for your Shopify site—it works for Amazon, Walmart, Etsy, and more
Real growth starts with real people sharing products they genuinely care about

Links Mentioned:🔗 Stack Influence: www.stackinfluence.com📧 Email William: william@stackinfluence.com

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📦 I'm on vacation in Italy this week with my family, so what better time to launch our international ecommerce episode! Perfect timing, right? Enjoy the show!

Thinking about taking your ecommerce brand global? In this episode, international trade expert and former U.S. diplomat Josh Halpern breaks down exactly what you need to know to start selling internationally—whether it's Canada, the EU, or beyond.

Josh shares tactical insights on fulfillment, payments, marketing localization, and how to manage cross-border expansion without getting buried in complexity (or tariffs). Whether you're just getting traffic from overseas or ready to open new markets, this episode will give you the roadmap.

Guest: Josh Halpern – CEO of Getting to Global | Creator of Culture Agents | The VanBassador

🔑 What You’ll Learn in This Episode:0:00 – Intro: Why go global with your ecommerce business?2:00 – Josh Halpern’s background as a global ecommerce leader5:00 – The “passive” vs. “active” global strategy10:00 – Is Canada the best first international step?13:45 – Fulfillment options: Ship from the U.S. or set up local?17:00 – Tech tools for cross-border payments, taxes, and checkout20:30 – Marketing to international audiences (without a huge budget)24:45 – Using AI to localize content, images, and even video in new markets30:00 – The must-have global tech stack (Shopify, Avalara, Payoneer & more)36:00 – How tariffs and global trade policies impact pricing and sourcing43:00 – Why China is reshaping global supply and what it means for SMBs49:00 – Josh’s passion project: Culture Agents comic series52:00 – What does a diplomat really do for global commerce?

🌎 Mentioned Tools & Resources:

Getting to Global
Culture Agents Comic Series
Shopify Global Markets
Avalara, Zonos, Airwallex, Payoneer
SimilarWeb, Apollo, BlendAI

💬 Connect with Josh:

LinkedIn: linkedin.com/in/jshalpern
Instagram: @Vanbassador
Website: gettingtoglobal.org

🧠 Big Takeaway:Going global doesn’t mean going big right away. Start where you already have traction, use today’s tech to simplify operations, and test before you commit.

🔔 Don’t forget to like, comment, and subscribe for more insights from ecommerce leaders.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co

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Imagine letting customers fill their cart and walk out without paying a dime—just to try things on at home.

Sounds crazy? That’s exactly what Benjamin Davis, CEO of TryNow, has built for ecommerce merchants. And it’s driving serious results:

✅ +22% increase in conversion rates

✅ -34% drop in customer acquisition cost

✅ +41% boost in net lifetime value

In this episode of The Ecommerce Revolution Podcast, we unpack why “Try Before You Buy” (TBYB) is more than a feature—it’s a psychological unlock that blends the best of offline and online shopping.

Whether you sell apparel, beauty, or anything remotely discretionary, this conversation will make you rethink how you acquire and keep customers.

🎙️ Highlights from My Conversation with Ben:

🚀 From Brand Idea to $24M in FundingTryNow started as a way to sell high-end babywear. After one A/B test showed a 300% higher conversion rate using TBYB, Ben knew he had something big—and built a platform to scale it.

🧠 Customer Psychology at the Core: More trying equals more buying.”Ben breaks down how TryNow taps into basic human behavior to reduce friction, increase cart sizes, and make customers feel more confident.

📉 Overcoming the Return Rate Myth: Returns are often the biggest concern for merchants. Ben introduces the “buy-zero restocking fee”—a clever way to reduce abuse while aligning shopper and merchant incentives.

🔥 Secret Weapon for Subscriptions: TryNow isn’t just for apparel. It’s working wonders for razor-and-blade models, too. Example: beauty brand Jolie used TBYB to increase subscription attach rates by 20%—all without relying on discounting.

📦 Implementation Made Easy: Ben walks us through their onboarding flow, phased rollout, and how merchants get the most from TBYB when they market it right—with smart landing pages, email flows, and conversion audits.

🛏️ Bonus: The $75,000 Mattress Story: Don’t miss Ben’s tale of the most luxurious Try Before You Buy experience ever. Yes, it involved blackout shades, meditation, and a mattress with a five-figure price tag.

🔑 Takeaway Quote

“Build a product so great that crappy marketing can sell it. Then build marketing so great that it could sell a crappy product — but do it in that order.”– Shared by Benjamin Davis (adapted from a startup classic)

🔗 Resources & How to Get Started

💻 Visit TryNow.com
🛒 Install via the Shopify App Store
📬 Contact Ben directly: ben@trynow.com

🙌 Want More Like This?

The Ecommerce Revolution community helps emerging entrepreneurs grow faster with smarter tools, coaching, and content strategies. Join us at ecomrevolution.co

And if you loved this episode—share it, comment below, or hit the ♥️ to let us know.

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In this thought-provoking episode of The Ecommerce Revolution Podcast, host Ramin Ramhormozi sits down with seasoned content strategist Abby Wood, founder of The Content Lab, to explore the critical role of human-first content in the age of AI.

As ecommerce entrepreneurs race to scale content using tools like ChatGPT and Claude, Abby challenges us to slow down and focus on what really moves the needle: unique, brand-aligned, customer-focused writing.

You'll learn how to:

Use AI without sacrificing authenticity
Prioritize your website’s content strategy for maximum impact
Avoid the most common content creation mistakes
Understand Google’s approach to ranking human vs. AI-generated content
Use storytelling to build trust and boost conversions

Whether you're writing product descriptions, homepages, or blogs — this episode is a must-listen for any founder who wants their content to actually connect and convert.

🕒 Chapter Timestamps:

00:00 – Introduction to Abby Wood and The Content Lab04:00 – The rise of AI in ecommerce content: threat or tool?06:30 – Why AI still can’t replace the human writer10:00 – What “human-first content” actually means13:00 – Google’s Helpful Content Update and what it means for SEO17:00 – Storytelling and the power of personalization in ecommerce22:00 – The slow web movement: quality over quantity26:00 – Touchpoints that create brand loyalty (thank-you emails, handwritten notes)30:00 – Google’s EEAT standards: What founders need to know35:00 – Keyword research vs. natural content flow40:00 – Where to start: homepage, about page, and product pages44:00 – Blogging tips: content repurposing, evergreen value, and updating posts50:00 – Using AI to scale your content without losing your voice54:00 – Abby’s vision for the future of content creation59:00 – Where to find Abby + her final thoughts on content vs. AI

🧠 Quotes to Highlight:

“AI is a great tool, but it’s not your brand voice.”“If you wouldn’t say it to your best customer, it shouldn’t go on your homepage.”“Consumers trust content that feels real—and they can spot the fake faster than ever.”“The About page can secure a sale over a competitor. Don’t overlook it.”

📬 Connect with Abby:

Website: https://www.thecontentlab.ie
Podcast: Content Goodies (available on Spotify and all major platforms)
LinkedIn: Abby Wood

💥 Join The Ecommerce Revolution

Join a growing community of ecommerce entrepreneurs building smart, profitable businesses with powerful content, automation, and coaching.👉

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co

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In this episode of The Ecommerce Revolution Podcast, host Ramin Ramhormozi interviews Eli Adams, SEO expert and founder of Fire Us Marketing, about Google's critical content evaluation guidelines known as E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness). Eli shares actionable insights on enhancing your ecommerce website's visibility, credibility, and user trust. Learn how to effectively apply E.E.A.T. to boost your site's performance, ranking, and overall online success.

What You'll Learn In This Episode:

The definition and significance of Google's E.E.A.T. for ecommerce entrepreneurs

Practical ways to demonstrate expertise, experience, trustworthiness, and authority on your website

How E.E.A.T. influences your site's SEO indirectly, and strategies to leverage it effectively

The impact of influencer marketing and user-generated content on your site's authority

Creating content that aligns with E.E.A.T. guidelines to attract more organic traffic

Quick actionable wins to immediately improve your site's E.E.A.T. credentials

Leveraging AI tools strategically while maintaining authenticity and trust in your content

Eli Adams' unique insights into the future direction of Google's content evaluation guidelines

Chapters:

0:00 - Introduction to Eli Adams and Fire Us Marketing2:52 - Eli's background and journey in digital marketing9:16 - Defining E.E.A.T. and its importance for ecommerce15:24 - How E.E.A.T. indirectly impacts search engine rankings18:12 - Effective ways to demonstrate trust and authority on your site22:51 - Influence of influencer marketing on E.E.A.T.24:56 - Creating high-quality, E.E.A.T.-friendly content31:24 - Quick wins to enhance your site's E.E.A.T.39:14 - Leveraging AI effectively while maintaining authenticity44:34 - The future of Google's E.E.A.T.45:48 - Eli's fascinating personal use of AI49:44 - Where to connect with Eli Adams

Guest Resources:

Fire Us Marketing:

https://fireusmarketing.com

LinkedIn: The Real Eli Adams

YouTube Channel: Fire Us Marketing

Podcast: Digital Marketing Revolution Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co

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In this episode of the Ecommerce Revolution Podcast, we dive into the crucial legal aspects that ecommerce entrepreneurs need to understand to launch and scale their businesses successfully. Our guest, Damian Guzman, brings his extensive experience from big law firms, in-house counsel roles at tech giants like Visa, and heading legal for a fintech startup, to provide invaluable insights. Discover the essential legal knowledge you need to protect your business and foster sustainable growth.

Guest: Damian Guzman, Founder and Legal Counsel of Enigma Tech Legal

Host: Ramin Ramhormozi, Ecommerce Expert & Community Leader

Video Chapters:

00:00:00 Introduction to Ecommerce Legal Essentials

00:00:38 Guest Introduction: Damian Guzman

00:08:16 Business Formation: LLC, S Corp, Sole Proprietorship

00:08:41 Separating Personal and Business Assets

00:13:50 Operating Agreements and Bylaws

00:14:19 LegalZoom vs. Hiring an Attorney

00:15:24 California Secretary of State Bizfile

00:17:26 Risks of Using Online Legal Templates

00:19:16 Affordable Legal Resources for Small Businesses

00:19:28 Sacramento MBDA

00:20:46 Importance of Terms of Service (TOS)

00:22:55 How TOS Protects Businesses and Users

00:28:43 Key Clauses for Ecommerce TOS

00:31:49 Data Privacy and Security in Ecommerce

00:33:14 Role of Privacy Policies

00:33:37 Best Practices for Handling Customer Data

00:45:12 Intellectual Property (IP) Protection

00:46:56 Trademarks, Copyrights, and Patents

00:47:06 Strategies for Protecting Your Brand

01:10:01 Enigma Tech Legal

01:11:09 Closing Remarks

Links and Resources:

Enigma Tech Legal: https://enigmatechlegal.com/

California Secretary of State Bizfile: https://bizfile.ca.gov/

Call to Action:

Subscribe to the Ecommerce Revolution Podcast for more expert insights and tips.

Join our community at ecomrevolution.co for courses, content, and coaching to help you launch and grow your ecommerce business.

Hashtags:

ecommerce #legal #entrepreneurship #businessformation #termsofservice #intellectualproperty #dataprivacy #legaladvice #ecommercerevolution #smallbusiness #startups

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co

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In this episode, we dive into the critical world of website accessibility and why it matters for ecommerce entrepreneurs. Special guest Nayan Padrai, an expert in web accessibility and compliance, shares valuable insights on making your site inclusive, avoiding costly lawsuits, and the impact of emerging regulations.

💡 What You'll Learn in This Episode:

What web accessibility really means and why it’s important.
The legal risks of non-compliance and how lawsuits are impacting businesses.
The most common website accessibility mistakes and how to fix them.
How platforms like Shopify, Squarespace, and Wix handle accessibility.
Why AI and accessibility tools can be a double-edged sword.
Actionable steps ecommerce business owners can take to avoid accessibility-related lawsuits.
Nayan’s upcoming documentary, Blind Sighted, which highlights the challenges businesses face regarding accessibility compliance.

🕒 Timestamps

[00:00] 🎙 Introduction – Welcome to the episode and introduction of today’s topic: website accessibility.

[00:41] 🏆 Meet Our Guest – Introduction of Nayan Padrai, Founder of EcomBack, expert in web accessibility, and filmmaker.

[02:46] 🌍 What is Website Accessibility? – Understanding assistive technology, screen readers, and why accessibility matters for users with disabilities.

[04:14] 🛍 What About Shopify, Wix, and Squarespace? – Do these platforms automatically make websites accessible? Spoiler: Not entirely!

[05:30] 🚨 Why Are Businesses Afraid of Accessibility? – How legal risks and lawsuits are creating fear in the ecommerce space.

[06:13] ⚖️ Understanding the Legal Side of Accessibility – What ecommerce entrepreneurs need to know about ADA compliance, demand letters, and lawsuits.

[08:09] ⚠️ Why Businesses Get Sued Without Warning – Nayan explains the common accessibility lawsuits, how they're filed, and the financial risks involved.

[10:22] 🔎 How Are Websites Tested for Accessibility? – Learn about Wave by WebAIM, Google Lighthouse, and manual testing methods.

[13:31] 🚩 The Most Common Accessibility Issues – Missing alt text, form labels, navigation errors, and more.

[16:26] 📲 The Hidden Risk of Third-Party Apps – How adding apps and plugins can break your site's accessibility without you realizing it.

[19:33] ❌ The Problem with Overlay Widgets – Why using accessibility overlays (such as those widely advertised) might actually increase your lawsuit risk.

[22:09] 💰 How Much Does Accessibility Fixing Cost? – Why proactive compliance (typically $2,000-$5,000) is much cheaper than defending a lawsuit ($10,000+ minimum).

[24:46] 🔥 California’s Legal Landscape: AB 1757 – Nayan explains how his efforts helped stop a bill that could have made accessibility lawsuits even worse.

[30:35] 📢 A Call for Federal Accessibility Regulations – Why businesses need clear federal rules instead of a state-by-state approach.

[36:38] 🎥 Nayan’s Upcoming Documentary: Blind Sighted – A deep dive into how accessibility lawsuits are impacting small businesses*.

[39:33] 🤖 How AI is Shaping Accessibility & Ecommerce – Nayan shares his thoughts on how AI can help (or hurt) accessibility efforts.

[45:10] 🔗 Get Involved in Web Accessibility Regulations – Why developers and business owners should join W3C and other key organizations.

[47:06] ✅ Final Takeaways & Action Steps – What every ecommerce entrepreneur should do right now to ensure accessibility and compliance.

🔗 Resources & Links Mentioned

🌐 EcomBack (Get a free website accessibility audit): ecomback.com
📖 Wave by WebAIM (Free Accessibility Testing Tool): wave.webaim.org
🏛 Web Accessibility Guidelines (WCAG): w3.org/WAI/standards-guidelines/wcag
📺 Watch Past Episodes of The Ecommerce Revolution Podcast: YouTube Channel
🎥 Stay Tuned for Blind Sighted (Upcoming Documentary on Accessibility Lawsuits)

📩 Connect with Nayan

🔹 Follow Nayan Padrai on LinkedIn: linkedin.com/in/nayanpadrai🔹 Visit Ecomback: ecomback.com

🎧 Listen & Subscribe

Don’t miss future episodes of The Ecommerce Revolution Podcast! Subscribe now!

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⚠️ Legal Disclaimer

The information provided in this podcast is for educational and informational purposes only and should not be considered legal advice. While we discuss website accessibility, compliance, and legal risks, we are not attorneys, and this episode does not establish a legal relationship. If you have specific questions regarding ADA compliance, accessibility lawsuits, or legal risks, please consult a qualified attorney who specializes in website accessibility and e-commerce law.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co

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Episode Overview

In this episode of the Ecommerce Revolution podcast, host Ramin Ramhormozi interviews Alex Back, founder and CEO of Couch.com and former founder of Apartment 2B, a direct-to-consumer furniture brand that grew from zero to $40 million over 13 years. Alex shares invaluable insights about starting and scaling an ecommerce business, focusing on reaching the crucial first $10,000 in revenue.

Guest Background

Name: Alex Back
Current Role: Founder & CEO of Couch.com
Previous Success: Grew Apartment 2B from $0 to $40M over 13 years
Expertise: Furniture industry, ecommerce, content creation, affiliate marketing
Key Strength: Communication and building relationships

Key Topics Discussed

Early Stage Marketing Strategies

Focus on low-cost or no-cost marketing initiatives
Implement guerrilla marketing tactics
Examples shared:
Partnering with apartment complexes
Collaborating with local retail stores
Organizing pop-up events
Building organic presence before paid advertising

Content Creation and SEO

Importance of early investment in SEO
Long-term benefits of content creation
Using AI tools to assist with content creation
Value of building brand personality through content
Recommendation to use tools like Surfer SEO for content optimization

Paid Advertising Insights

Start small with paid advertising ($300-500 test budget)
Use paid traffic for user testing and learning
Focus on data collection and analysis
Importance of having email marketing set up before driving paid traffic

Customer Retention Strategies

Understanding product lifecycle and its impact on retention strategy
Email marketing as a key retention tool
Importance of first-party data collection
Adapting retention strategy to your specific business model

Lessons from Apartment 2B's Growth

Cash flow management challenges and solutions
Partnership with Costco as a growth catalyst
Importance of being adaptable in business strategy
Value of celebrating small wins and milestones

Current Venture: Couch.com

Evolution from direct-to-consumer to content-driven marketplace
Focus on connecting furniture retailers with customers
Leveraging affiliate marketing in the furniture industry
Creating valuable content to build trust in high-value purchases

Notable Quotes

"You can scale a good business. It doesn't have to be huge right away. It just has to be good." - Alex Back

"Seeing your business as an iterative process is very, very important." - Alex Back

AI and Ecommerce

Use of AI for content creation and optimization
AI tools for visual asset creation (MidJourney, Canva)
Leveraging AI for keyword research and market analysis
Tools mentioned: Surfer SEO, SparkToro

Key Takeaways

Start with low-cost marketing initiatives and focus on building momentum
Invest in content creation and SEO early
Test paid advertising on a small scale before scaling
Be adaptable and willing to pivot business strategy
Understand your specific retention needs based on product type
Leverage AI tools to improve efficiency and reduce costs

Connect with Alex

Email: alex@couch.com
LinkedIn: Alex Back
Website: couch.com

Resources Mentioned

Surfer SEO
SparkToro
MidJourney
Canva
Costco Roadshow Program

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The Ecommerce Revolution podcast is part of a community dedicated to helping entrepreneurs launch, grow and win in ecommerce.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co

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Host Ramin Ramhormozi discusses ecommerce strategies with Greg Rollet, head of brand growth at The Grommet. This episode focuses on product launch strategies, media presence, market research, content creation, and community engagement. Greg shares actionable tips on prototyping, customer feedback, and leveraging AI tools for aspiring entrepreneurs.

Key Topics with Timestamps:

Introduction to Ecommerce (00:01) Overview of the podcast’s focus on tools and tactics for ecommerce entrepreneurs.

Guest Introduction (01:24) Introduction of Greg Rollet, his background, and The Grommet’s role in ecommerce.

Evolution of Ecommerce (03:00) Challenges since 2004, including website development and marketing hurdles.

Importance of Focus (04:50) Greg highlights the value of prioritizing limited targets for success.

Building a Media Property (09:35) Create a media platform around a product idea to gather insights and build an audience.

Testing Product Ideas (10:25) Engage the community to validate product ideas, such as cable management solutions.

Building in Public (12:54) Share the product development journey to foster community support and feedback.

Content Creation as a Foundation (14:36) Content creation is crucial for validating ideas and building an engaged audience.

Prototyping Products (15:44) The importance of quick prototyping versus extensive development.

Building Intellectual Property (17:01) Owning IP and testing products with minimal risk.

Testing Market Demand (17:50) Validate ideas through audience engagement, such as Greg’s sunglasses example.

The Importance of Prototyping (18:38) Ensuring product compliance while developing prototypes.

Choosing the Right Development Path (19:22) Advice on choosing between custom and existing products for quick returns.

Finding Reliable Suppliers (20:05) Establishing strong supplier relationships for inventory management.

Understanding Brand Identity (21:23) Define unique selling propositions and brand positioning.

Practicing in Public (22:22) Share and adapt ideas openly based on community feedback.

Building a Valuable Email List (27:15) Email lists enable direct customer communication and engagement.

Leveraging Community Engagement (28:14) Use community connections to promote products and build relationships.

Utilizing Go-To-Market Platforms (30:40) Leverage marketplaces to support emerging brands and gain traction.

The Timeless Value of Email Marketing (32:12) Email remains a vital tool in marketing strategies.

Community Engagement and Free Content (32:40) Offer free products and involve communities to drive reviews.

Pre-launch Activities (33:50) Steps to prepare for a successful product launch.

The Importance of the Offer (34:00) Craft compelling offers to boost launch-day sales.

Creating Irresistible Offers (34:41) Strategies for designing offers that drive conversions.

Bundle Strategies (36:30) Enhance product appeal and increase sales with effective bundling.

Post-launch Growth Strategies (40:04) Gather feedback and scale operations after a product launch.

Using Packaging for Marketing (41:24) Utilize packaging to encourage reviews and social media shares.

Personal Customer Follow-ups (42:20) Direct communication with customers enhances feedback and upselling.

User-Generated Content (44:08) Leverage customer experiences to create engaging marketing content.

Building Customer Loyalty (46:56) Strategies for fostering loyalty beyond traditional programs.

Building Community Through Emails (48:25) Engage customers beyond standard support with personalized email interactions.

Creating a Blueprint for Ecommerce Success (50:19) A structured approach to simplify ecommerce challenges.

Mindset for Entrepreneurs (51:11) Shift focus from products to community and market needs.

Fighting for the Community (52:20) Emphasize understanding and serving your community’s needs.

Utilizing AI for Content Creation (55:33) Use AI tools to streamline content creation and enhance operations.

Final Thoughts and Resources (58:05) Connect with The Grommet for resources and ecommerce support.

----------- Resources:

The Grommet: https://thegrommet.com/

Greg Rollett: https://www.linkedin.com/in/gregrollett/

Arete Shades: https://areteshades.com/

---------- Ready to elevate your ecommerce journey?

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Prefer to watch on YouTube?

Summary

In this episode of the Ecommerce Revolution Podcast, we explore the dynamic world of ecommerce marketplaces with expert Cherie Edilson. From her journey of launching a local online marketplace to the broader implications of ecommerce strategies, we discuss the importance of consumer convenience, the rise of niche marketplaces, and the essential steps for emerging entrepreneurs to succeed in the online selling landscape. Cherie shares valuable insights on managing inventory, customer service, and the marketing efforts required to thrive in today's competitive ecommerce environment. In this conversation, we explore the evolving landscape of e-commerce, emphasizing the importance of customer engagement, the leveling of the playing field for small businesses, and the necessity of adopting omnichannel strategies. The discussion highlights the significance of diversification in marketplaces, the rise of emerging platforms, and critical advice for new entrepreneurs. Additionally, the role of AI in enhancing business operations is examined, showcasing its potential to support entrepreneurs in their journey.

Takeaways

Ecommerce marketplaces provide a low-cost entry point for entrepreneurs.
Understanding your target market is crucial for product success.
Niche marketplaces are gaining popularity as consumers seek unique offerings.
Effective product descriptions and photography are essential for sales.
Sales expectations vary based on the marketplace and marketing efforts.
Communication with customers can significantly reduce service issues.
Utilizing tools for inventory management can streamline operations.
Building a community around your marketplace can enhance visibility.
Marketing efforts should be consistent to drive traffic to products.
Feedback from customers can lead to product improvements. Customer engagement is crucial for maintaining a positive reputation.
Asking for feedback can lead to product improvements.
Ecommerce allows small businesses to compete with larger brands.
Persistence is key to overcoming initial challenges in business.
Utilizing social media effectively can give small businesses an edge.
Omni-channel strategies are essential for reaching customers where they are.
Diversifying sales channels can protect against market fluctuations.
Emerging marketplaces present new opportunities for sellers.
Consistency in product updates and customer engagement is vital.
AI can serve as a valuable tool for entrepreneurs in various aspects of their business.

Chapters

00:00 Introduction to ecommerce marketplaces

02:27 The Journey of Cherie Edilson

06:02 Understanding Marketplaces

08:47 Consumer Convenience and Market Trends

10:57 The Rise of Niche Marketplaces

12:48 Launching Your ecommerce Strategy

16:09 Sales Expectations and Marketing Efforts

20:47 Managing Inventory and Customer Service

26:23 The Importance of Customer Engagement

28:43 Ecommerce: Leveling the Playing Field

30:28 Omni-Channel Strategies for Success

32:20 Diversification in Marketplaces

35:39 Emerging Marketplaces and Global Competition

40:39 Key Advice for New Entrepreneurs

46:08 The Role of AI in ecommerce

Cherie Edelson is the CEO of Member Marketplace Inc. (www.membermarketplaceinc.com) You can reach Cherie on LinkedIn: https://www.linkedin.com/in/cherie-edilson

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co

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Summary

In this episode of the Ecommerce Revolution Podcast, we explore the dynamic world of ecommerce marketplaces with expert Cherie Edilson. From her journey of launching a local online marketplace to the broader implications of ecommerce strategies, we discuss the importance of consumer convenience, the rise of niche marketplaces, and the essential steps for emerging entrepreneurs to succeed in the online selling landscape. Cherie shares valuable insights on managing inventory, customer service, and the marketing efforts required to thrive in today's competitive ecommerce environment. In this conversation, we explore the evolving landscape of e-commerce, emphasizing the importance of customer engagement, the leveling of the playing field for small businesses, and the necessity of adopting omni-channel strategies. The discussion highlights the significance of diversification in marketplaces, the rise of emerging platforms, and the critical advice for new entrepreneurs. Additionally, the role of AI in enhancing business operations is examined, showcasing its potential to support entrepreneurs in their journey.

Takeaways

Ecommerce marketplaces provide a low-cost entry point for entrepreneurs.
Understanding your target market is crucial for product success.
Niche marketplaces are gaining popularity as consumers seek unique offerings.
Effective product descriptions and photography are essential for sales.
Sales expectations vary based on the marketplace and marketing efforts.
Communication with customers can significantly reduce service issues.
Utilizing tools for inventory management can streamline operations.
Building a community around your marketplace can enhance visibility.
Marketing efforts should be consistent to drive traffic to products.
Feedback from customers can lead to product improvements. Customer engagement is crucial for maintaining a positive reputation.
Asking for feedback can lead to product improvements.
Ecommerce allows small businesses to compete with larger brands.
Persistence is key to overcoming initial challenges in business.
Utilizing social media effectively can give small businesses an edge.
Omni-channel strategies are essential for reaching customers where they are.
Diversifying sales channels can protect against market fluctuations.
Emerging marketplaces present new opportunities for sellers.
Consistency in product updates and customer engagement is vital.
AI can serve as a valuable tool for entrepreneurs in various aspects of their business.

Chapters

00:00 Introduction to ecommerce marketplaces

02:27 The Journey of Cherie Edilson

06:02 Understanding Marketplaces

08:47 Consumer Convenience and Market Trends

10:57 The Rise of Niche Marketplaces

12:48 Launching Your ecommerce Strategy

16:09 Sales Expectations and Marketing Efforts

20:47 Managing Inventory and Customer Service

26:23 The Importance of Customer Engagement

28:43 Ecommerce: Leveling the Playing Field

30:28 Omni-Channel Strategies for Success

32:20 Diversification in Marketplaces

35:39 Emerging Marketplaces and Global Competition

40:39 Key Advice for New Entrepreneurs

46:08 The Role of AI in ecommerce

Cherie Edelson is the CEO of Member Marketplace Inc. (www.membermarketplaceinc.com) You can reach Cherie on LinkedIn: https://www.linkedin.com/in/cherie-edilson

About the Community

The Ecommerce Revolution community empowers aspiring ecommerce entrepreneurs with the tools and community support needed to succeed. Our platform offers a blend of courses, group coaching, and live discussions, including interviews with experts across ecommerce and digital marketing.

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Summary

In this episode of the Ecommerce Revolution Podcast, the Ramin discusses the transformative impact of TikTok Shops on the ecommerce landscape with expert Corey Iffert. They explore how TikTok is reshaping consumer shopping behaviors, the unique advantages of TikTok Shops compared to other platforms, and strategies for emerging entrepreneurs to succeed in this new environment. The conversation also covers product trends, the importance of user-generated content, and the future of TikTok amidst regulatory challenges.

Takeaways

TikTok Shops are revolutionizing ecommerce by providing a seamless shopping experience.
The user experience on TikTok is superior to that of Facebook and Instagram shops.
Live streaming is becoming a crucial component for selling on TikTok.
Successful products on TikTok often have a proven track record on other platforms.
Emerging sellers should focus on consistent posting and engagement to build their audience.
TikTok Shop allows for a wide range of price points, but lower-priced items often sell better.
User-generated content and reviews are vital for building trust on TikTok.
TikTok is working on improving shipping times to compete with Amazon.
The demographic on TikTok is expanding beyond just Gen Z and Millennials.
Regulatory challenges may impact TikTok, but the platform is likely to remain a key player in ecommerce.

Sound Bites

"TikTok Shop is a bigger competitor to Amazon."
"The user experience on TikTok is just incomparable."
"Live streaming will be huge in 2024 and beyond."

Chapters

00:00 Introduction to E-commerce Revolution Podcast 01:06 Exploring TikTok Shops: A New Frontier 06:44 Understanding TikTok Shop's Unique Selling Proposition 12:51 Successful Products on TikTok Shops 16:01 Strategies for New Sellers on TikTok 22:51 Navigating TikTok Shop Setup and Integration 27:57 The Role of Reviews and User-Generated Content 30:14 Shipping and Fulfillment on TikTok Shops 34:04 Demographics and Market Trends on TikTok 36:25 The Future of TikTok Amidst Regulatory Challenges 38:17 Comparing TikTok Shops and Amazon 42:23 Conclusion and Future Insights

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Summary

In this episode of the Ecommerce Revolution Podcast, the guest, Pat Ahern, shares his expertise in SEO and provides valuable insights for emerging ecommerce entrepreneurs. He emphasizes the importance of starting with a baseline understanding of SEO and focusing on the foundational components of relevancy, authority, and crawlability. Pat recommends investing in short-term customer acquisition channels before heavily investing in SEO. He also advises ecommerce entrepreneurs to define their niche positioning, create the best resources on the internet about their niche, and build relationships with other businesses in the industry. Pat discusses the importance of user experience, the future of AI-generated content, and the impact of Google's algorithm updates on SEO strategies. In this conversation, Pat Ahern provides valuable insights and strategies for effective keyword research and link-building in SEO. He recommends using tools like Ahrefs and SEMrush for keyword research, but advises taking the data with a grain of salt as it is based on past trends. Pat suggests finding opportunities by analyzing competitor websites and industry trends, and using tools like ClearScope for term frequency inverse document frequency analysis. He also discusses the importance of link building and suggests ethical PR approaches and building relationships with other businesses for high-quality backlinks. Pat also discusses the impact of Google's Search Generative Experience (SGE) on SEO and ecommerce businesses, and advises businesses to focus on SEO to solidify their position and be recommended by SGE.

Takeaways

Start with a baseline understanding of SEO and focus on the foundational components of relevancy, authority, and crawlability.

Invest in short-term customer acquisition channels before heavily investing in SEO. Define your niche positioning and create the best resources on the internet about your niche. Build relationships with other businesses in your industry to enhance your authority. Consider user experience and the future of AI-generated content in your content creation strategy.

Stay informed about Google's algorithm updates and adapt your SEO strategy accordingly. Use tools like Ahrefs and SEMrush for keyword research, but be cautious of the data as it is based on past trends.

Analyze competitor websites and industry trends to find keyword opportunities. Use tools like ClearScope for term frequency inverse document frequency analysis to find related subtopics for your content.

Ethical PR approaches and building relationships with other businesses can help with link-building.

Focus on SEO to solidify your position and be recommended by Google's Search Generative Experience (SGE).

Chapters

00:00 Mastering the Foundational Components of SEO 06:12 Investing in Short-Term Customer Acquisition Channels 08:56 Defining Your Niche Positioning and Creating Valuable Resources 11:10 Building Relationships and Enhancing Authority 13:23 Prioritizing User Experience and the Future of AI-Generated Content 19:31 Adapting to Google's Algorithm Updates 43:11 Keyword Research Strategies 57:58 The Importance of Link Building 01:08:20 The Impact of SGE on SEO 01:13:19 Solidifying Your Position for SGE Recommendations

About the Community

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Welcome to episode, 35 of The E-commerce Revolution Video Podcast!

In this captivating episode, we delve into the art of Crafting Marketing Strategies tailored for the Next Generation of Wine Drinkers with our special guest, Nathan Westfall, AI & Wine Industry Innovator. Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.

00:00 Intro
02:30 Nathan Westfall
04:30 AI
07:00 Does the wine industry have an old people problem?
08:45 Adapting Incentives for a New Wine Generation
12:00 Winery incentives
16:00 Will wine exclusivity ever go away?
18:20 Sustainability
22:20 What do you look for when choosing a wine?
25:25 Winery community
27:21 New community approaches for wineries
32:10 Sebatapol
33:05 What advice would you give new winery owners?

Resources

skuagency.com
Adapting Incentives For a New Wine Generation
https://wineindustryadvisor.com/2023/...
https://www.houstonmethodist.org/blog...
https://www.wineenthusiast.com/cultur...

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📅 Book Your Email & SMS Assessment Today! 📅
https://www.skuagency.com/intro

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Welcome to episode 34 of The E-commerce Revolution Podcast. In this live video podcast, we'll interview Connor Widder, the esteemed SEO expert from Widder Marketing Group, as we discuss the ins and outs of mastering SEO for your winery website.

Connor is passionate about helping wineries and vineyards amplify their online presence, drive website traffic, and ultimately boost sales.

Join us on Friday, April 28th at 11:15 AM CST / 9:15 AM PST for this insightful live video podcast, and learn how to pour success into your winery website through expert SEO strategies. Don't miss this opportunity to transform your winery's digital footprint and excel in the e-commerce revolution!

Show Notes 00:00 Intro 05:35 How Widder got started 07:40 How the pandemic affected wineries and SEO 09:50 The SEO process for wineries 12:10 Phase Zero for wineries and SEO 13:45 What about Bing? 16:30 YouTube SEO 19:00 AI and its effect on SEO 20:45 Content marketing and SEO 24:10 Content calendars and how they affect SEO 26:25 AI and blog creation 29:10 Product descriptions and SEO 31:02 First thing Widder does for wineries and SEO 33:08 Local SEO 35:45 What about wineries that don't focus on ecom? 37:20 Link Building 42:01 Google recent algo updates 45:05 Using AI content for SEO 47:50 One piece of advice to wineries that are starting their DtC journey

Resources connorwidder.com skuagency.com/wine connorwidder.com/seo-for-wineries/ ahrefs.com semrush.com ubersuggest.com

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Welcome to episode, 33 of The E-commerce Revolution Video Podcast! In this captivating live episode, we delve into the art and science of crafting a high-converting winery website with our special guest, Peter Andres, the Founder, and Principal of Wine Works, a leading website design agency for wineries. As a seasoned expert in the wine industry, Peter has been instrumental in transforming winery websites into revenue-generating powerhouses.

Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.

Show Notes

00:00 Intro 04:20 How did Wine Works start? Opus One & Duckhorn 16:35 Lessons learned 21:40 Winery backstories 23:50 Stories help connect people, but it should take a back seat on your website 29:00 Key elements of high converting websites 31:05 Mobile design 36:30 What platform should a winery use? 39:30 What happens after a winery site is built? 42:10 What would you say to aspiring business owners? 47:10 Rapid Fire Questions

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Welcome to Episode 32!

In this episode, we'll explore how e-commerce businesses can use press releases to gain more attention, drive traffic, and increase sales. Press releases are a powerful tool that can help businesses of all sizes to reach a wider audience and generate more interest in their products and services.

Our guest is Mickie Kennedy, Founder of eReleases. He'll be joining us to discuss the benefits of using press releases, including their ability to increase visibility on search engines and attract new customers. He will also share some tips on how to craft an effective press release that will grab the attention of journalists and bloggers and drive traffic to your e-commerce site.

Whether you're a small e-commerce business just starting out or an established brand looking to increase your online presence, this episode will provide you with valuable insights on how to use press releases to drive more traffic and sales to your site. So, tune in and learn how to take your e-commerce business to the next level!

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00:00 Intro 11:32 When and Why should an e-commerce company use press releases? 15:00 Journalists are storytellers 16:00 The creative process for press releases 18:25 PR Distribution 22:05 AI and press releases 25:45 SEO and PR 28:15 Do’s and Don’t’s of press releases 31:05 PR strategies for startups 36:00 How effective is HARO? 37:30 Advice for today’s entrepreneurs to set the stage for success 41:30 Rapid Fire Questions

Resources Ereleases.com Skuagency.com

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📅 Book Your Email & SMS Assessment Today! 📅 https://calendly.com/skuagency-ramin/winery

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Are you interested in learning how wine consumers choose your tasting room over all others? Join us for an informative video podcast discussing this very topic!

We will explore the various stages and how different marketing channels intersect to impact the consumers’ decisions. We will guide you through the consumer journey from awareness to making a reservation. You’ll learn where wineries have the most control over the process, how not to get the veto vote, and most importantly how to keep them in your winery’s ecosystem to earn their loyalty after their visit.

Tune in on Friday, February 24th when Carin Oliver, CEO of The DTC Sales Doctor will share key data on how consumers ultimately make tasting room decisions. She comes armed with data that will help you take actionable steps to improve your conversion rates and get more people who visit your website into your tasting room.

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00:00 Intro 01:30 Tasting room fun fact 07:00 Winery Experiences Report 14:40 what influences consumers visiting wineries? 16:30 how do you think wineries are innovating? 27:00 what wineries should focus on in 2023? 33:00 great winery experiences 38:00 How much does product play a role in consumer winery decisions? 39:30 How do tasting room fees play into consumer winery decisions? 43:00 Private vs. Public tasting 44:57 How can wineries build long-lasting relationships? 45:50 How to incentivize customers to capture email? 49:05 Rapid Fire Questions

Resources skuagency.com angelsmith.net - Report download

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 https://calendly.com/skuagency-ramin/winery

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Welcome to episode 30! Join us for a fascinating live conversation with Zach Kamphuis from Commerce7, the industry-leading commerce platform that helps wineries increase profitability and customer engagement with DTC commerce. We’ll be discussing the challenges facing the wine industry and how Commerce7 is leading the way in streamlining e-commerce and creating more sales opportunities both online and in-person. We’ll hear from Zach as to why DTC commerce has become so important for wineries and how Commerce7 is providing the tools and resources to make it happen. There will also be a deep dive into how Commerce7 is helping wineries create unique customer experiences and the importance of bringing a human touch to the customer experience. Don’t miss out on a lively exchange about the future of the winery business and the future of direct-to-consumer commerce.

00:00 Intro 06:00 The american winery has an old people problem 08:06 Wine Clubs vs. Subscriptions 10:50 What platforms inspire Commerce7? 12:10 Best practices for winery DTC 14:03 How many wineries using Commerce7? 15:03 differences with international wineries 16:15 who's leading in winery growth in the US? 17:35 where's the growth in winery DTC? 19:10 email capture rate and how it affects online sales 21:15 Best way to grow your e-commerce sales 24:25 C7 most impactful new features 27:03 what does the winery industry look like in several years? 28:15 Where's US wine compliance going? 29:00 What marketing strategy should wineries focus on? 37:00 What would you focus on if you started your own winery? 41:00 Why data capture is so important in the tasting room 44:00 Rapid fire questions

Sources https://commerce7.com/ https://skuagency.com/wine

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Welcome to episode 29!

Join us live as we welcome Remy Sabiani, founder of Wine Pulse, to discuss a topic that is essential for wineries that want to take their direct-to-consumer (DTC) sales to the next level: metrics. Remy will provide insights on what metrics a winery should be tracking, such as wine club and tasting room metrics to name a few, to ensure they keep on growing their revenue and customer base. Learn how these metrics can help you optimize your marketing efforts and analyze the data to make better decisions. Remy will also share advice on how to make sure your winery is tracking the right metrics and utilizing them to their fullest potential. Tune in for this in-depth conversation about the metrics that will take your DTC sales to the next level.

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Wineries are always looking for ways to reach their customers and build stronger relationships. Want to learn more about email marketing for wineries, click here (https://www.skuagency.com/wine). With the rise of digital technology, text messaging has emerged as a powerful tool for wineries to do just that. Text messaging can be used to grow sales, manage club communications and build stronger customer relationships. In this live podcast, we’ll be speaking with Jennie Gilbert, Founder at RedChirp, the leading text messaging platform for wineries about why wineries should use text messaging to achieve these goals and how to get started.

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SHOW NOTES

00:00 Intro 05:40 Jennie's background 07:30 How did Redchirp start? 09:20 Phone call communications are fading out 11:55 How to use Redchirp (5 main features) 13:50 securely charging directly in text messages 18:00 How to use Redchirp to reduce Wine Club churn 22:20 Redchirp Chatbots 26:40 Tweaking your winery's process to capture after-hours leads 30:30 Integrations 32:40 How does Redchirp work with Klaviyo 39:15 Text messaging compliance 43:00 How often can you text someone? 45:30 Redchirp Pricing 49:05 Rapid fire questions

RESOURCES Redchirp - https://redchirp.com/ SKU Agency - https://www.skuagency.com/wine Klaviyo - https://bit.ly/3VClJyG SnagIt - https://www.techsmith.com/screen-capt... Slack - https://slack.com/ Upcoming Webinar: Email Marketing For Wineries - https://commerce7.com/sku-agency-webinar

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As a winery owner and operator, you are well aware that direct-to-consumer sales are crucial to the long-term success of your business. The opportunities are vast, from wine club sales to your tasting room to e-commerce sales. Wouldn't you love it if there could be a proven marketing strategy that could be utilized to sustain that growth indefinitely? The future of winery marketing is the use of email marketing automation.

Email marketing automation has the potential to generate 40% or more in revenue which is why it remains one of the most effective marketing techniques. Join us on Monday, December 5th for episode 27 as we speak with Michael Kurson from Klaviyo, the leading e-commerce email marketing platform on how wineries can leverage email marketing automation to skyrocket their direct-to-consumer sales.

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SHOW NOTES

00:00 Intro 08:10 Why email marketing is important for wineries 11:00 How wineries can get started 12:00 why migrating from different platforms is easy 17:00 automation and core flows 20:00 email marketing campaigns types and strategy 21:50 Segmentation 22:10 How important is email design 23:45 Campaign frequency 25:20 Wine compliance 26:20 SMS Marketing Wine compliance 29:00 popup forms and segmentation 29:30 how to capture at the winery/tasting room 31:00 pulling Klaviyo customer data into Facebook 32:15 how much revenue can a winery make with email marketing? 35:30 ROI, Klaviyo cost structure 38:00 Rapid fire questions

RESOURCES - Upcoming Webinar: Email Marketing For Wineries - https://commerce7.com/sku-agency-webinar - Info on SKU's email marketing for wineries service - https://www.skuagency.com/wine - Book A Call With Ramin at SKU Agency - https://calendly.com/skuagency-ramin/... - Klaviyo - https://bit.ly/3VClJyG - Commerce7 - https://commerce7.com/ - Commerce7/Klaviyo Integration App - https://digimatic.com/ - Michael Kurson LinkedIn - https://www.linkedin.com/in/michael-k... - Michael Kurson Email - michael.kurson@klaviyo.com

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📅 Book Your Email & SMS Assessment Today! 📅 https://calendly.com/skuagency-ramin/...

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We are excited to welcome Samir Balwani, CEO of QRY to The E-commerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode.

TIME STAMPS
00:00 Intro
05:10 QRY Audit
07:15 where did QRY come from?
09:05 5 stages of DTC
10:00 Stage 1 - Product Market Fit
13:00 Stage 2 - Building intial brand awareness
14:40 Building Community
18:00 Better to go out of stock than out of business
19:00 Stage 3 - Starting to scale paid advertising
21:00 How to manage break even with clients
22:10 MER
27:50 testing plan
28:50 Analytics
28:40 Stage 5 - Consistent growth & scale
30:00 Stage 4 - Driving incremental awareness
32:05 AI platforms
32:23 what happens to an organization at Stage 5?
34:35 Stage 5 spikes
36:20 Stage 0 - what would you tell a new business to start?
40:05 Core Values
40:35 Rapid Fire questions

REFERENCES
QRY - https://www.weareqry.com/
SKU Agency -
Gatsby - https://www.gatsby.ai/
Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/

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Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.

SHOW NOTES
00:00 Intro
06:50 Entreprenurial journey, and Jungle Scout
11:10 What is zero-party data?
21:10 Why you don't need to discount your brand with popups
24:10 3 pillars Pre hook targets
26:15 what happens when a user starts a quiz but doesn't complete it?
27:20 Brands that are doing quizzes really well
31:30 how many questions should. you ask in a quiz?
34:13 what shouldn't you ask in a quiz?
35:20 merchants worried about adding quizzes to their site
37:30 what revenue should merchants expect from quizzes
39:00 how long to setup a quiz?
42:40 which industries haven't adopted quizzes?
44:30 what advice would you give someone new to ecommerce?
48:10 Rapid Fire Questions

MENTIONS
Pre Hook: https://prehook.com/
Jungle Scout: https://www.junglescout.com/
Quiz Example 1: https://evolveskateboardsusa.com/pages/board-quiz
Quiz Example 2: https://helixsleep.com/
Teelixir: https://teelixir.com/
Content Inc: https://amzn.to/3DqQPm4
Loom: loom.com
Nike: https://www.nike.com/
SKU Agency: https://skuagency.com

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅
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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

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BFCM (aka Black Friday and Cyber Monday) is once again upon us. Is your e-commerce brand ready? While you may be focused on driving as much traffic and sales through paid ads, don't forget about the power of email and SMS marketing! Our guest for this episode is Dan Goldstein, SMS Partner Manager at Klaviyo. Dan is incredibly knowledgeable about getting the most out of your email and SMS marketing during BFCM. This podcast is going to be jam-packed with tips and tricks. Don't miss it!

Timestamps
00:00 Intro
10:27 Why use email & SMS for BFCM?
14:54 How should brands look at email and sms capture during BFCM?
19:00 Amazing SMS capture case study from a beauty brand
22:00 Tips & Tricks - what should I do with my flows during BFCM?
27:00 Quick Tip on duplicating flows for BFCM instead of turning them on/off
27:30 What flows to add for BFCM?
33:30 what should brands be doing for campaigns for BFCM
42:00 How to leverage SMS during BFCM?
45:58 Will SMS becoming the main marketing channel in the future?
50:10 BFCM crash course - what's the one thing merchants should do?
54:15 Rapid Fire Questions

Resources Mentioned
Klaviyo: https://www.klaviyo.com/
Dan Goldstein on Twitter @goldstein_dg: https://twitter.com/Goldstein_DG
Klaviyo BFCM Quiz: https://klaviyo-surveys.typeform.com/to/gQ7tUG1r?typeform-source=klaviyo-surveys.typeform.com
Klaviyo BFCM Crash Course: https://academy.klaviyo.com/black-friday-cyber-monday-bfcm-crash-course
G Force Energy Drink: http://www.energygforce.com/
Slack: https://slack.com/
Notion: https://www.notion.so/
Judy.co: https://judy.co/
SKU Agency: https://www.skuagency.com/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! - https://bit.ly/3UAGL0B

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With 98% of Americans owning a mobile phone, there is no doubt that SMS is the future of digital marketing. Join us live on The E-commerce Revolution Podcast where we'll be talking to Nick Romaya, Head of Partnerships at Recart, to learn how e-commerce brands should leverage SMS marketing to skyrocket their sales.

Timestamps

00:00 Intro
3:54 Nick's safari in Kenya
7:00 Nick's entrepreneurship
9:50 Differences between email & SMS marketing
12:30 Where does SMS excel?
15:10 What to consider before jumping into SMS
21:40 How to build your SMS list
24:55 Popup - ask for email or sms first?
27:00 Example of a brand that does only SMS marketing
28:30 Strategies after SMS popup is setup?
33:00 What makes Recart different?
36:50 SMS Compliance
39:50 Tips for someone coming into e-commerce
44:00 Rapid fire questions

References
recart.com
calvinklein.us/en
skuagency.com

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! - https://bit.ly/3UAGL0B

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TikTok continues to be a driving force in today's digital marketing landscape, even for e-commerce brands. In today's episode of The E-commerce Revolution Podcast, we speak with Lauren Schwartz, a designer from Southern California who has worked within the e-commerce industry for over 15 years. Lauren will be explaining how brands can leverage TikTok to grow their e-commerce traffic and sales. This episode is sure to be filled with great insight and amazing tips.

Topic include:

00:00 Intro
4:10 What should businesses understand about creative driving revenue?
7:40 Brands need to understand where their customers are so they know where to focus.
9:05 Tiktok Security and Privacy
11:12 What makes TikTok so much more appealing over their competition?
13:40 How should e-commerce businesses be leveraging TikTok to generate traffic and sales?
16:30 what tips can you provide to help me get started?
19:45 Social commerce and how it works
21:20 When do brands start TikTok BFCM initiatives?
24:05 TikTok trends for BFCM - be ontop of it
26:00 Shopify + Tiktok
28:15 Brands that are crushing it on TikTok
29:40 One important piece of advise would you provide them with that would help kick their new e-commerce venture into high gear?
32:40 Older generation does not like to be on cam, younger does
33:00 Takeaway from podcast

Resources Mentioned:

SKU Agency: https://www.skuagency.com/
Klaviyo: https://www.klaviyo.com/
The Loft 325: https://theloft325.com/
HG Performance Creative: https://www.hgperformancecreative.com/
Dr. Squatch: https://drsquatch.com/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! - https://bit.ly/3UAGL0B

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AI is all around us. It allows us to order products, open the doors in our homes and so much more. Why not use it in email and SMS marketing efforts?

In the 21st episode of The E-commerce Revolution Live Video Podcast, we'll be speaking to Sharif Dhanani. He is the Co-founder and CEO of Apteo, an A.I.-powered platform, which helps e-commerce businesses drive sales through personalized marketing campaigns and in-store experiences.

Shanif will be breaking down how AI can help boost email and SMS conversions and ultimately grow your sales. This is sure to be a cutting-edge discussion!

Topics include:
00:00 - Intro
12:50 - What is AI?
13:40 - What Apteo does
15:10 - How does AI help build relationships?
15:25 - Why retention important?
16:05 - Nameless brands, why tell a story?
19:00 - How is AI playing a role in the future?
21:05 - Collecting data
24:30 - What are Apteo customers making in revenue?
25:05 - Predictive analytics in Apteo
26:35 - What is machine learning?
31:10 - How to integrate Apteo with Klaviyo
32:45 - How does Apteo interact with Klaviyo? How Apteo create segments
35:30 - How to leverage Apteo data in Klaviyo
39:00 - Apteo and SMS
48:20 - One piece of advice for ecommerce entrepreneurs

Resources Mentioned:
SKU Agency: https://www.skuagency.com/
Klaviyo: https://www.klaviyo.com/
Apteo: https://www.apteo.co/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! - https://bit.ly/3UAGL0B

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This marks the 20th episode of The E-commerce Revolution Podcast and to celebrate we are going live on LinkedIn & Facebook!

Join us for an in-depth discussion with Mark Miano, EVP of Sales at Glew.io, the business intelligence software built for e-commerce companies. Mark will break down how to get the most out of your analytics to drive more sales through email and SMS marketing. This is sure to be an eye-opening discussion.

Topics include:
00:00 - Intro
13:45 - Know your numbers
14:40 - Top KPIs
19:10 - KPIs specific to email & SMS
21:30 - SMS KPIs in Glew
23:00 - What to do when someone responds to SMS marketing using Gorgias
26:30 - How many people are using SMS marketing
27:30 - Glew aggregates data from all channels
31:12 - How does Glew Segment?
33:45 - Glew and returned orders
34:50 - How many times customers use discount codes
36:00 - 1 Tip for someone starting e-com
38:10 - 3 pillars of e-com
39:50 - Rapid fire questions

Resources Mentioned:
SKU Agency: https://www.skuagency.com/
Klaviyo: https://www.klaviyo.com/
Glew: https://www.glew.io/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅
https://meetings.hubspot.com/ramin-ramhormozi

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Are you overwhelmed by creating a paid advertising strategy? You’re not alone. It’s essential to really get to know and understand your target audience to be able to effectively create a strategy that works. Oftentimes, this is best left up to the experts like Exact Click Digital, who we are speaking with on this episode.

In this episode, Ramin Ramhormozi and Leo Ebbert discuss paid advertising strategies for e-commerce brands. They discuss what to take into account to determine profitability and the importance of focusing on profitability and not just revenue. They also discuss segmenting, testing, and more.

Topics Include:

Retargeting on Google & Facebook
Using Bing for a target demographic
What to take into account for profitability
Focusing on profitability vs. revenue
Blended traffic mistakes
Segmenting done right (and wrong)
Why your prospects can’t hear you
The magic ROAS number
Testing that sets you free
The future of advertising
And other topics...

Leo Ebbert is the founder of Exact Click Digital, which runs paid ads on Google, Facebook, Bing, and Amazon for e-commerce brands. Their specialty is high AOV stores with a target Return on Ad Spend of 6-12x.

Resources Mentioned:

Exact Click Digital: https://exactclickdigital.com/
LinkedIn: https://www.linkedin.com/in/leo-ebbert-170a256/
True Classic Tees: https://trueclassictees.com/
Revtown Jeans: https://www.revtownusa.com/

Be sure to check out episode 18 TITLE.

SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call. We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels.

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Website pop-ups are so popular because they’re still the most effective way to capture leads. When you create meaningful and relevant pop-ups that show the right message to the right people at the right moment, your conversion rates could top 40%. Website pop-ups are more reliable for keeping in touch with your visitors, especially when you capture their SMS numbers for direct marketing.

In this episode, Ramin Ramhormozi and Csaba Zajdo talk about effectively using email and SMS capture pop-ups to grow your customer lists. Despite popular belief, pop-ups don’t impact your site speed. In the same way as your email marketing, your pop-ups should be personal and highly-targeted pop-ups for maximum engagement. They also talk about using A/B testing to ensure you’re finding the right message for your customers - otherwise, you risk leaving money on the table. Csaba’s best advice on ad spend? If you spend at least $100 on any ad campaign, the best ROI comes if you create a separate landing page and pop-up for that ad.

Topics Include:

Trojan Horse strategy - 20% conversion rate email, 15-17% conversion rate SMS
The secret to high converting pop-ups
Pop-ups don’t affect your site speed
How often you should use A/B testing
How to use re-engagement and welcome back messages
Pop-ups are more reliable at keeping in touch with visitors
Treat your SMS list as your VIP customers
How small- and medium-sized businesses can add personalization to their websites
The integrations available for Shopify and Klaviyo
Why you should get into highly targeted lead generation
Optimize and personalize your pop-ups for higher conversion rates on lead capture forms
And other topics...

Csaba Zajdo is the founder and CEO of OptiMonk. As an eCommerce veteran, Csaba has over 15 years of experience in working with eCommerce stores. His mission is to reinvent eCommerce and help stores by creating a better onsite user journey experience. Csaba is also the founder of Innonic, a startup studio, which builds world-class companies, and invests into early-stage startups.

Resources Mentioned:

OptiMonk: https://www.optimonk.com/?p_id=53244298
LinkedIn: https://www.linkedin.com/in/csabazajdo/
Trojan Horse Method: https://www.optimonk.com/unlock-potential-in-klaviyo-segments/
How to Collect Data Through Popups to Personalize Your Klaviyo Email & SMS Flows: https://www.optimonk.com/personalize-klaviyo-email-sms-flows
Shopify Email Pop Ups & Exist Popups: https://apps.shopify.com/optimonk

Be sure to check out episode 17 How to Increase Retention Rates in E-Commerce with Valentin Radu - CEO of Omniconvert: https://youtu.be/hmXbBfN3uAk

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Many e-commerce businesses find it difficult to master customer retention, and it will only get more difficult with the cookie-less future looming ahead. This is why having strategies in place to increase retention and customer lifetime value (CLTV) is so essential.

In this episode, Ramin Ramhormozi and Valentine Radu discuss the importance of knowing your numbers in a cookie-less world, strategies to increase customer retention, determining your value, zero-party data, first-party data, and more.

Topics Include:

Customer lifetime value (CLTV)
Why it’s difficult to master retention
Strategies to increase customer retention
Why you shouldn’t continue to discount
Customer surveys
What a cookie-less future looks like
The importance of knowing your numbers
Zero party data
First party data
And other topics...

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably.

Resources Mentioned:

Omniconvert: https://www.omniconvert.com/
Insight Timer: https://insighttimer.com/
Muse: https://choosemuse.com/
Pit Viper Sunglasses: https://www.pitviper.com/

Be sure to check out episode 16 SMS Marketing Deep Dive with Jack Binda - Strategic Account Executive at Klaviyo, SMS Whisperer.

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If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars.

91% of consumers would opt-in for text messages from brands, which shows the incredible power that SMS can have. Many times, businesses assume that their customers would not like receiving SMS marketing but this is obviously not true. As long as you are in compliance with a country’s guidelines, you can’t go wrong.

In this episode, Ramin Ramhormozi and Jack Binda discuss the future of SMS marketing and how Klaviyo can help e-commerce businesses. They discuss the importance of providing value and incentives through SMS marketing, best practices, and what brands do SMS marketing really well.

Topics Include:

The future of SMS marketing
SMS compliance
Using email and SMS differently
SMS preferred customers
Email preferred customers
Providing value to joining SMS
Incentives
Push marketing capabilities
How Klaviyo differs from the competition
Brands that do SMS really well
Software recommended for SMS marketing
Best practices for SMS
Segmenting SMS campaigns
And other topics...

Jack Binda is the Strategic Account Executive for the SMS division at Klaviyo and has helped over 300 businesses adapt to SMS. At SKU Agency, we like to call him the SMS whisperer because he’s just that good. He was previously a guest on the show in episode 8.

Resources Mentioned:

Email: jack.binda@klaviyo.com
LinkedIn: https://www.linkedin.com/in/jack-binda-9a973114b/
Website: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part
Episode 08 with Jack Binda: https://www.skuagency.com/insider-insights-on-sms-and-email-marketing-from-klaviyos-experts/
Tapcart: https://www.tapcart.com/
Ruggable: https://ruggable.com/
ZenDesk: https://www.zendesk.com/
Recharge: https://rechargepayments.com/
HubSpot: https://www.hubspot.com/
Lululemon: https://shop.lululemon.com/
Cuts Clothing: https://www.cutsclothing.com/

Be sure to check out episode 15 SEO for E-Commerce Businesses with Pat Ahern - Partner & Growth Strategist at Intergrowth, Avid Rock Climber, Ex-Pat.

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If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast, and we’ll hook you up with a free audit worth $850 dollars.

Search engine optimization (SEO) is integral to the success of any e-commerce business. It can be an overwhelming topic due to the numerous ways SEO can be implemented. Whether you want to tackle it yourself or hire an agency to do it for you, the information in this episode will be insightful.

In this episode, Ramin Ramhormozi and Pat Ahern discuss SEO, keyword research, and technical SEO. They also discuss the various forms of content that SEO can be integrated into, link-building tips, and the future of the freelance economy.

Topics Include:

Running a U.S. business from abroad
Problem solving and strategy
Search engine optimization (SEO)
Keyword research
Technical SEO
Schema markup
Bot training
Content marketing
Paid per click advertising (PPC)
Awareness content
Sales-centric content
SMS & email marketing
Link-building
Short-form vs. long-form content
Co-marketing opportunities
Video SEO
The freelance economy
And other topics...

Pat Ahern is a partner and growth strategist at Intergrowth. He breaks down SEO/content marketing concepts and strategies into laypeople’s terms to show you how to grow your business. Outside of work, Pat spends his time rock climbing, traveling, and enjoying the best IPAs he can get his hands on.

Resources Mentioned:

LinkedIn: https://www.linkedin.com/in/pahern/
Intergrowth: inter-growth.co
Email: Pat@inter-growth.co
Twitter: https://mobile.twitter.com/patahern1
Billo: https://billo.app/
HARO: https://www.helpareporter.com/
Simple Link Building Techniques: https://inter-growth.co/content-marketing/simple-link-building-techniques/
Content Marketing Playbook: https://inter-growth.co/content-marketing/playbook/
Dual Purpose Content: https://inter-growth.co/content-marketing/dual-purpose-content/
Calendly: https://calendly.com/patahern/consultation-call-sku
Digital Minimalism: https://www.calnewport.com/books/digital-minimalism/
Ahrefs: https://ahrefs.com/
Semrush: https://www.semrush.com/
Arvid Nordquist: https://www.arvidnordquist.com/
Soundcloud: https://soundcloud.com/
Wealthfront: https://www.wealthfront.com/
Robinhood: https://robinhood.com/
Mobass Music: https://soundcloud.com/mobass
Bulletproof: https://www.bulletproof.com/

Be sure to check out episode 14 Financials with Matthew May- Founder & VP of Marketing at Acuity, Owner of 11 Chickens.

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If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars.

Many business owners have a fear when it comes to dealing with financials, but it’s important that all business owners know their numbers and understand the core accounting concepts. Getting over that fear begins with education on the topic and also utilizing accounting technology to make life easier.

In this episode, Ramin Ramhormozi and Matthew May discuss the importance of knowing your financials, accounting tips, and the future of cryptocurrency. They also discuss the role of technology in accounting, paying internationally, and the benefits of having an accountability partner.

Topics Include:

Financials
The importance of knowing your numbers
The role of technology in accounting
Building an understanding of core concepts
Bookkeeping
Separating business vs. personal expenses
Sales tax solutions
Quickbooks Online
Paying internationally
Cryptocurrency
Accountability partners
And other topics...

Matthew May is the founder and VP of Marketing at Acuity. He refers to himself as an accounting translator for entrepreneurs because he helps business owners navigate tax and accounting rules. He enjoys volunteering in the Georgia technology community and serves on the board of the Atlanta Technology Angels. He is also a member of the Venture Atlanta Advisory Board.

Resources Mentioned:

LinkedIn: https://www.linkedin.com/in/thetechcpa/
Twitter: https://twitter.com/TheTechCPA
Acuity: https://acuity.co/, https://acuity.co/ecommerce-accounting/
Drink While You Think Podcast: https://podcasts.apple.com/us/podcast/drink-while-you-think/id1593236213
Acuity Blog on Automation Tools: https://acuity.co/best-automation-tools/
Quickbooks Online: https://quickbooks.intuit.com/
Xero: https://www.xero.com/us/
Veem: https://www.veem.com/
Entrepreneurs Organization: https://hub.eonetwork.org/
Don Francisco’s Hawaiian Hazelnut: https://www.amazon.com/Don-Franciscos-Hawaiian-Hazelnut-Flavored/dp/B06XPH2D8H/ref=nav_youraccount_switchacct?crid=635XLF4GUDF2&keywords=don+francisco+hawaiian+hazelnut+coffee&qid=1651836901&sprefix=don+fr%2Caps%2C109&sr=8-8
St: https://www.process.st/
Catching Clouds: https://www.youtube.com/c/CatchingCloudsAcademy
Grubby Farms: https://grubblyfarms.com/
Shopify: https://www.shopify.com/free-trial?ref=skuagency
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part
Accessible: https://accessibe.com/a/xvrysgh
ReCharge: http://shopifysubscriptions.com/affiliate/1431
LimeSpot: https://www.limespot.com/partner/offer?kfl_ln=sku-agency
Gorgias: https://gorgias.grsm.io/i09wqq9rx426
Sezzle: https://szzl.io/kr9i7x
Route: route.com/skuagency
Rewind: https://rewindio.grsm.io/backup3611
Ugurus: https://ugurus.com/
Gartner Chart: https://www.jirav.com/blog/data-analytics-maturity-models

Be sure to check out episode 13 Influencer Marketing & E-commerce with Brett Bernstein - CEO of Gatsby, Avid Rock Climber.

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If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast, and we’ll hook you up with a free audit worth $850 dollars.

Influencer and ambassador marketing has become a popular method of marketing. But what if you could have insight into all of your customers’ social media following and reward them for spreading awareness for your brand? With this type of system, you can scale your influencer marketing with an automated process that is easy to maintain.

In this episode, Ramin Ramhormozi and Brett Bernstein discuss leveraging social influencers and ambassadors to grow your e-commerce audience. They also discuss the future of influencer marketing, word-of-mouth marketing, and automated outreach.

Watch this great video on how Gatsby.ai works.

Topics Include:

The importance of rest as an entrepreneur
Social media vending machines
Turning foot traffic into social media awareness
Luck in entrepreneurship
Scaling influencer marketing
The future of influencer marketing
Virtual reality
Authentic influencer marketing
Rewarding word of mouth marketing
Affiliate programs
Automated outreach
Customer reviews
And other topics...

Brett Bernstein is the founder and CEO of Gatsby, which is an influencer platform that enables ambassador and influencer marketing automation directly within Klaviyo, Omnisend, Gorgias, and other platforms. Gatsby is an app that provides community at scale and helps you ramp up social media engagement around your brand.

Resources Mentioned:

Gatsby (Free 7-Day Free Trial): https://shopify.com/gatsby
Gatsby case studies: https://www.gatsby.ai/case-studies
LinkedIn: https://www.linkedin.com/in/bhbern/
Gorgias: https://gorgias.grsm.io/i09wqq9rx426
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part
Shopify: https://www.shopify.com/free-trial?ref=skuagency
Spotify: https://www.spotify.com
Stuff You Should Know Podcast: https://podcasts.apple.com/us/podcast/stuff-you-should-know/id278981407
Up First Podcast: https://www.npr.org/podcasts/510318/up-first
The Daily Podcast: https://www.nytimes.com/column/the-daily
Pair of Thieves: https://pairofthieves.com/
Pop & Bottle: https://www.popandbottle.com/
Kulani Kinis: https://www.kulanikinis.com/
Almond Cow: https://almondcow.co/

Be sure to check out episode 12 Owned Marketing Channels with Sina Mobasser - Founder & COO of Tapcart

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If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars. What would happen to your business if Facebook or Instagram went away? Many business owners rely on tech giants, which takes a lot of the power away from the business owner. What if there was a way for businesses to create their own platform where customers could subscribe, be able to interact with a niche community, and the business would get more visibility from ideal customers?

In this episode, Ramin Ramhormozi and Sina Mobasser discuss owned marketing channels and the importance of business owners having more control, especially with audience ownership. They discuss the future of e-commerce, the benefits of having a native app, and providing incentives for customers to download your app.

Topics Include:

Sina’s entrepreneurial advice
Storytelling in marketing
UpWork
Tapcart
Mobile shopping
Owned marketing channels
Subscribers vs. followers
QR codes
Native apps
Push notification subscribers
App exclusive products
Providing a reason to download your app
Creating a community on your app
Audience ownership
Email & SMS lists
Shopify
App Clips
And other topics...

Sina Mobasser is the Co-founder and COO of Tapcart, which is a Shopify Plus Certified App that empowers e-commerce merchants to launch a mobile app. Previously, he founded TestMax, which launched the first test prep courses on the iPhone and iPad. Sina is also the creator of Pop Quiz, one of the first iPhone apps and also a top 10 app. Sina grew up in Los Angeles and went to UCLA.

Resources Mentioned:

Mobass on Soundcloud: https://soundcloud.com/mobass
Tapcart: https://tapcart.com/?kfl_ln=sku-agency
Steve Jobs Introduces the iPhone: https://www.youtube.com/watch?v=MnrJzXM7a6o
Tom Bilyeu’s Impact Theory: https://impacttheory.com/
Hypercroissance Podcast: https://www.j7media.com/en/our-blog/our-hypergrowth-podcasts/ep-50-sina-mobasser-raise-10-million-in-financing-during-a-pandemic
UpWork: https://www.upwork.com
WeWork: https://www.wework.com/
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part
Shopify: https://www.shopify.com/free-trial?ref=skuagency
Spindrift: https://drinkspindrift.com/
Cuts Clothing: https://www.cutsclothing.com/
Legends: https://www.legends.com/
TestMax: https://testmaxprep.com/

Be sure to check out episode 11 The Importance of Data Backups with Sam Francis - Partner Account Manager.

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If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars.

Your e-commerce business relies on software-as-a-service applications, but what happens if those applications fail? Your data could be gone in an instant. It is essential to protect your business's SaaS and cloud data so that your business can run uninterrupted no matter what.

In this episode, Ramin Ramhormozi and Sam Francis discuss how the Rewind platform enables companies to back up, restore, and copy their critical data. They also discuss the future of e-commerce, the importance of being yourself and creating unique branding, and why you should be passionate about the backend of your business.

Topics Include:

POS
Shopify
Data backups
The future of e-commerce
The value of the in-person experience
Branding
Being passionate about the backend of your business
Why you shouldn’t be a business copycat
And other topics...

Sam Francis is a self-described “jack of all trades and master of none”. He is currently a partner account manager at Rewind and has experience working in various roles at Spotify. Sam spent his teen years as a sponsored Counter-Strike player.

Resources Mentioned:

Rewind: https://rewindio.grsm.io/backup3611
Cover Your Saas Game: https://rewind.com/coveryoursaas/
LinkedIn: https://www.linkedin.com/in/samfrancis-84/
Email: Francis@rewind.io
Shopify: https://www.shopify.com/free-trial?ref=skuagency
Jira: https://www.atlassian.com/software/jira
Trello: https://trello.com/
BigCommerce: https://www.bigcommerce.com/
Quickbooks Online: https://quickbooks.intuit.com/online/
Spotify: https://www.spotify.com/
Instagram: https://www.instagram.com/
Slack: https://slack.com/
Top of the World: https://www.topoftheworld.com/
Daniel Ricciardo: https://www.danielricciardo.com/

Connect with SKU Agency:

Website: https://www.skuagency.com/
LinkedIn: https://www.linkedin.com/company/skuagency/
Email: Hello@skuagency.com
YouTube: https://www.youtube.com/channel/UCkBBJItW7TP8rqHCz-H3trQ

Be sure to check out episode 10 - Omnichannel Retail with Jenny Romeyn - CEO of Cupcake Couture, Inc., Mother of Three, Ramin’s Wife.

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If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars. In order for a retail business to survive major downturns, it’s best that the business utilizes an omnichannel strategy. This could include operating a brick-and-mortar business while also running an online store. It’s a smart strategy that will keep you in business. In this episode, Ramin Ramhormozi and his wife Jenny Romeyn discuss how she has successfully grown an upscale children’s boutique called Cupcake Couture, Inc. with an omnichannel strategy. They talk about balancing motherhood as an entrepreneur, operating a brick-and-mortar business remotely, surviving downturns, leveraging social media, and more. Topics Include:

Omnichannel retail
Real estate
Balancing motherhood as an entrepreneur
Calendar blocking
Operating a brick-and-mortar business remotely
Opening a store during a pandemic
Launching an online store
Leveraging social media
Social selling
Point of sale (POS) software
Shopify apps
Running reports
Transferring inventory
Email & SMS marketing
Flows
Rewards programs
And other topics...

Jenny Romeyn owns and operates Cupcake Couture, Inc., which is an upscale children's boutique. Over the course of 17 years, she has opened two brick-and-mortar locations in California and an online store. Her business has survived major downturns, including the recession of 2008 and covid-19 related shutdowns. Cupcake Couture, Inc. has been named the best children’s clothing store and best baby gift store year after year for the location in Santa Rosa and most recently for the location in Napa.

Resources Mentioned:

Website: https://www.shopcupcake.com/
Facebook: https://www.facebook.com/ShopCupcake
Instagram: https://www.instagram.com/shop_cupcake/
LinkedIn: https://www.linkedin.com/in/jennyr/
Email: Hello@ShopCupcake.com
BiggerPockets Real Estate Podcast: https://www.biggerpockets.com/podcast
Smile: https://smile.io/
Later: https://later.com/
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner
Shopify: https://www.shopify.com/free-trial?ref=skuagency
Shopify Point of Sale: https://www.shopify.com/pos
Gusto: https://gusto.com/
BigCommerce: https://www.bigcommerce.com/
Vend: https://www.vendhq.com/

Zoom: https://zoom.us/

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Entrepreneurship is tough. It takes persistence and dedication to your business, and the truth is not everyone is cut out for it. Being the CEO of a company may seem glamorous, but the reality is that being a CEO involves being in the trenches and doing the work all of the time. In this client spotlight episode, Ramin Ramhormozi and Jason Sealand discuss Jason’s path to entrepreneurship and how he came up with the names Mad Viking Beard and Brutality Coffee. They also discuss the importance of adding value in marketing, owned marketing channels, and provide tips for entrepreneurs.

Topics Include:

Beard grooming
Naming a business
The path to entrepreneurship
Changes in e-commerce
Email marketing
Adding value vs. chattering
Day to day activities of a CEO
Deciding if the entrepreneur life is for you
Tips for entrepreneurs
Knowing your customer
Owned marketing channels
SMS customer communication
And other topics...

Jason Sealand is the CEO and owner of Mad Viking Beard and Brewtality Coffee. He has an amazing beard and can brew an equally amazing cup of coffee. Jason has raised a substantial amount of money for charities, including the Children’s Hospital in Pittsburgh, PA. He is always innovating.

Resources Mentioned:

LinkedIn: https://www.linkedin.com/in/jason-sealand/

Facebook: https://www.facebook.com/jason.sealand.7

Mad Viking Beard: https://madvikingbeard.com/

Brewtality Coffee: https://www.brewtality.coffee/

Children’s Hospital in Pittsburgh: https://www.givetochildrens.org/home

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner

Shopify: https://www.shopify.com/free-trial?ref=skuagency

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If you’re not already, you need to be using email and SMS marketing for your business. SMS marketing is becoming increasingly more effective, considering 90% of text messages are opened within the first three minutes of receipt. That’s not surprising considering there are 3.9 billion smartphone users throughout the world, and most of them are constantly on their phones. Klaviyo is a software business that helps businesses own their marketing. The platform helps businesses tap into their data and analytics to find ways to acquire, retain, and re-engage customers through email, SMS marketing, and more.

In this episode, Ramin Ramhormozi and Klaviyo representatives Jack Binda and Hayden Baugh discuss what email and SMS marketing is, best practices, and the future of these marketing methods. They discuss the most common concern businesses have– how to not be annoying when marketing to customers. They also share how Klaviyo can help business owners experience growth through effective marketing.

Topics Include:

Email marketing
SMS marketing
Campaigns
Automation & flows
Best practices
Go-to flow setups
Discounts & coupons
Abandoned cart marketing
Post-purchase marketing
Schedule of messaging
Welcome series
Length & copy
Call to action
Funnels
Analytics
Demographics
Push notifications
Avoiding being annoying
Sign-up forms
Compliance
Future of email & SMS marketing
Upcoming enhancements
And other topics...

Jack Binda & Hayden Baugh are representatives of Klaviyo. Jack Binda is the Strategic Account Executive for the SMS division and has helped over 300 businesses adapt to SMS. As the Sales and Marketing Manager for Ohza Mimosas, Hayden was a Klaviyo customer prior to joining the Klaviyo partnership development team.

Resources Mentioned:

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner

Jack’s LinkedIn: https://www.linkedin.com/in/jack-binda-9a973114b/

Hayden's LinkedIn: https://www.linkedin.com/in/hayden-baugh-2478aa109/

Hayden’s Emails: Hayden.Baugh@Klaviyo.com, Partners@Klaviyo.com

Ohza Mimosas: https://ohzamimosas.com/

Tapcart: https://tapcart.com/

Hubspot: https://www.hubspot.com/

Gong: https://www.gong.io/call-recording-software/

John Mayer: (https://johnmayer.com/)

Shopify: https://www.shopify.com/?ref=skuagency)

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A lot has changed in the last few years in regard to selling CBD and hemp products. While once illegal, today all 50 states have laws legalizing CBD with varying degrees of restriction. Since the CBD market in the United States is projected to hit 20 billion dollars by 2025, you may be wondering how you can get your foot in the door of this growing market. Selling CBD and hemp online is still a relatively new market and you will want an expert to guide you along the way. As co-owner of Green Unicorn Farms, Robert Hising has been one of the pioneers in the online selling of smokable CBD hemp flowers. In this episode, Ramin Ramhormozi and Robert Hising discuss the various forms of CBD and hemp, testing protocol, and the complexities of selling CBD online. Hising shares his tips on building a CBD business online. This is an episode that you don’t want to miss!

Topics Include:

Medicinal CBD
CBDV & CBDZ
Hemp
Uses of CBD
Smokable vs. other forms
Testing
Complexities of selling CBD online
Establishing trust
International regulations
Lead generation
Search engine ranking & SEO
Content marketing
AI writers
Swiss army of marketing
Ads & retargeting
Email marketing & retention
Exit intent
Customer service & feedback
Buyer personas
And other topics...

Robert Hising is a self-taught web designer and SEO expert. He started his online journey in 2013 and has never looked back. He began working in the cannabis industry in 2016 and started his own CBD e-commerce brand in 2019. He is a co-owner of Green Unicorn Farms, a manufacturer and online seller of smokable CBD hemp flowers. He is an avid cook and has a degree in hotel and restaurant management.

Resources Mentioned:

Green Unicorn Farms: https://greenunicornfarms.com/

Cannaverse Solutions: https://cannaversesolutions.com/

Robert’s email: Robert@greenunicornfarms.com, Robert@cannaversesolutions.com

AppSumo: https://appsumo.com/

Klaviyo:https://www.klaviyo.com/partner/

Shopify: https://www.shopify.com/?ref=skuagency

Ahrefs: https://ahrefs.com/

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There are a lot of ups and downs that come with running a business. There are challenging times, as well as times when everything is smooth sailing. One thing is for sure, business owners need to be flexible. Whether it is embracing the changes in technology or navigating running a business during a pandemic, successful business owners must always look to and invest in the future. All it takes is one really good idea to shift the course of a business. In this client spotlight episode, Ramin Ramhormozi and Alan Dessy discuss what it’s like to run a family business that has been around since 1939. They discuss transitions that the business has made over the years, including transitioning to direct to consumer, and how important it is to be everywhere your customers are.

Topics Include:

The future of e-commerce
Metaverse
Transitioning to direct to consumer
Omnichannel business
Free samples
Running a business during a pandemic
The future of the wedding industry
Making investments into the future
Succession
Advertising
TikTok for business
Doing more with less
And other topics...

Alan Dessy is the president and CEO of Dessy Group, which is a well-known manufacturer of social occasion dresses and wedding apparel that is sold directly to consumers, in specialty shops, and in department stores such as Neiman Marcus, Nordstrom, and Macy’s. Alan Dessy has 36 years in the apparel manufacturing industry, a wealth of knowledge about the wedding industry and how to keep a business relevant through the years. Alan’s best advice is, “never give up”.

Resources Mentioned:

LinkedIn: Alan Dessy

Website: https://dessy.com/

Website circa 1996: https://web.archive.org/web/19961102081555/http:/dessy.com/

Blue Cherry: https://www.cgsinc.com/en

De’Longhi Dinamica Plus: https://www.amazon.com/gp/product/B08TGCTT6C

De'Longhi Dinamica True Brew: https://www.amazon.com/gp/product/B07RRRCHZW

SKU Agency on YouTube: https://www.youtube.com/channel/UCkBBJItW7TP8rqHCz-H3trQ

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Have you ever visited a website and felt like it knew you and what you were looking for? Or perhaps you visited a website where you felt overwhelmed with the vast number of choices. One thing is for sure, the customer experience is very different!

The difference between the two websites is that one utilizes AI e-commerce personalization while the other does not. As an e-commerce business owner, you want to make the customer experience as easy as possible and e-commerce personalization is one of the best ways to do that.

In this episode, Ramin Ramhormozi and Francis Pilon discuss the benefits of e-commerce personalization and simplify how it works. They also discuss the implications of using AI technology, its impact on customer privacy, and ethics. They also provide insight into how e-commerce merchants can utilize web and email personalization to make more money while customers have a better shopping experience. Francis also shares his top three tips for e-commerce business owners.

Topics Include:

Eco-friendly commerce
Leveraging feedback
Agency roles
Website personalization
Email personalization
Choice overload
E-commerce AI
AI & IT ethics
Adoption rate
Influence of traffic & product
Non-zero sum (NZS)
Dynamic content
Customer experience
And other topics...

Francis Pilon is the Head of Global Partnerships at LimeSpot, which is the leading provider of e-commerce personalization technology. Francis was the founder of both The Jibe and RISE, agencies that help online businesses succeed. Due to his extensive experience in the web and e-commerce industry, Francis has a wealth of knowledge and many insights into running a business online. He has also planted over one million trees in his lifetime!

Resources Mentioned:

LimeSpot.com

Francis' LinkedIn profile

Mindful Commerce

Klaviyo

Shopify

TED Talk with Sheena Iyengar

LimeSpot’s Ultimate Playbook for Upsells and Cross-Sells to Boost AOV

LimeSpot’s Ultimate Guide to Personalizing Buyer Experiences

Limited-Time Special Offer from LimeSpot for all Podcast Listeners: Merchants pay no base subscription fee for 3-months if they sign-up using this link. Offer ends February 28, 2022.

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Are you an e-commerce business owner who wants to give your customers the ability to pay with a credit card, but don’t know where to start? Maybe you are finding the rate structures to be confusing or are tired of being hit with hidden fees. Payment processing can be a headache!

It’s not the sexiest topic of e-commerce, but it is the most important. You cannot do business online without a solid payment processing relationship. But the truth is, it is a complex industry that can be difficult to understand. Educating yourself is the best place to start. Knowledge is power.

In this episode, Ramin Ramhormozi and Ryan Mirpanah discuss the ins and outs of the payment processing industry. Ryan provides valuable insight into the industry along with an explanation of the basics. They discuss payment processing for high-risk industries, fraud, sponsor banks, and more.

Topics Include:

Payment processing industry
Sponsor banks
Shopify payments
High-risk industries
Cannabis industry
Qualification
Fees
Held-funds
Chargebacks
Disputed transactions
Fraud prevention
Friendly fraud
Doing business as (DBA)
Authorize and capture
And other topics...

Ryan Mirpanah is the owner of Vector Payments, which is a company that offers payment processing solutions for businesses. With 12 years of experience in the payment processing industry, he has become an expert on the topic. He is a graduate of the University of North Carolina at Greensboro with a focus on business administration, finance, entrepreneurship, management, economics, accounting, and business ethics & diversity. He is passionate about simplifying the industry for SMB and enterprise businesses. Ryan is competitive by nature and an avid sports fan.

Resources Mentioned:

LinkedIn: Ryan Mirpanah

Website: https://www.vectorpayments.com/

Email: Ryan@vectorpayments.com

Authorize.net: https://www.authorize.net/

HubSpot: https://www.hubspot.com/

Salesforce: https://www.salesforce.com/

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Is your e-commerce website not getting as many sales conversions as you had planned for? It can be frustrating to put a lot of time and effort into your e-commerce site only to not see an increase in sales.

It is time to stop making decisions based on gut feelings and start making informed, data-driven decisions that produce sales. The fact is, you may think you know what your target audience wants and how they interact with your website, but it’s just a guessing game until you begin to analyze your website analytics.

In this episode, Ramin Ramhormozi and Craig Connelly discuss conversion optimization. They talk about the importance of advertising, website speed, device compatibility, and knowing your target audience. They also discuss how utilizing Google Analytics plays a big role in the success of an e-commerce business.

Topics Include:

Google Analytics
Google Search Console
Device compatibility
Website platforms
Website speed
Themes & templates
Video & YouTube
Google Ads
Responsive Ads
Facebook Ads
Keywords
Conversion optimization
Apps for optimization
Target audience
Free plus shipping ads
Sales acquisition
Shopify analytics
And other topics...

Craig Connelly has over 20 years of experience in digital marketing optimization and data auditing working with businesses in New Zealand, Australia, the United Kingdom, and the United States. Craig is a self-described “data-analysis nerd” and lives and breathes for this topic! In his spare time, he loves to fish using only lures and no bait.

Resources Mentioned:

Website: www.CraigConnelly.org

LinkedIn: Craig Connelly

SE Ranking: https://seranking.com/

WriterZen: www.writerzen.com

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Is your business more focused on acquiring new customers than retaining current customers? Customer loyalty and retention are often overlooked, which can be a big mistake! In fact, it is much less expensive to retain an existing customer than it is to engage a new customer. Many businesses already have customer contact information and just aren’t leveraging that data.

As the Partnerships Manager at LoyaltyLion, Jack Johnson has a wealth of knowledge when it comes to loyalty marketing. LoyaltyLion is a data-driven engagement and online loyalty platform for e-commerce that helps businesses make their customers feel valued, resulting in customer retention and increased sales.

In this episode, Ramin Ramhormozi and Jack Johnson discuss the importance of having a loyalty program in any business. They discuss the various rewards and methods that can be used to incentivize customers along the customer journey as well as what works and what does not work to increase the customer lifetime value.

Topics Include:

Importance of loyalty and retention in e-commerce
Leveraging data
Customer lifetime value
Customer journey
Loyalty lifecycle
Loyalty programs
VIP experience
Types of rewards
Integrations
Touchpoints
Incentivizing customers
Black Friday / Cyber Monday
Seasonality
And other topics...

Guest Bio

Jack Johnson is the Partnerships Manager at LoyaltyLion, a data-driven engagement and online loyalty platform for e-commerce. He is an expert in loyalty marketing and sales strategy. Jack has been a brand strategist for several e-commerce startups in North America but currently resides in London. In his spare time, he loves to cook and swim.

Resources Mentioned:

LinkedIn: Jack Johnson

Website: LoyaltyLion, Shopify

Facebook: @LoyaltyLionHQ

Software: Attentive, Salesforce, Tapcart

Klavio: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner

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Do you run a Shopify e-commerce business and your Google Analytics data shows that you have plenty of visitors to your website, but they’re not converting into sales? This can be frustrating, especially if you aren’t an online marketing expert. You know your product well, but the tech side can be overwhelming and you’re not sure where to start.

As managing partners at the SKU Agency, Ramin Ramhormozi and Michael Trang are Shopify Experts that help e-commerce businesses with website design and development. They utilize SEO and email marketing to drive qualified buyers to their clients’ online stores and help convert more sales.

In this episode, Ramin and Michael discuss conversion-focused design and the impact that a good website design has on converting visitors into customers. They talk about various design elements that factor into conversion as well as the importance of establishing trust with website visitors and customers.

Topics Include:

Conversion-focused design
Shopify themes
Brand identity and style guides
Call to action
Visual hierarchy on your website
Color theory
Target audience and buyer persona
Buyer experience
Analytics and metrics
DIY website design
Establishing trust
Customer reviews
And other topics...

Michael Trang is the COO and managing partner at SKU Agency. He is a graduate of Southeast Missouri State University with a degree in industrial engineering technology and fine arts. Michael is an SEO Trained Practitioner and is certified in Google Analytics platform principles. He gained valuable experience as an SEO manager, graphic designer, and CAD designer project manager. In 2019 and 2020, Michael was named as one of the Forty Under 40 ‘Ones to Watch’ by The North Bay Business Journal. In his spare time, he enjoys competitive kayak angling with his girlfriend and sharing their adventures on social media.

Resources Mentioned:

Shopify: Free trial

Book: Don’t Make Me Think by Steve Krug

LinkedIn: Michael Trang

Instagram: @mhtrang

Instagram: @socobassin

The E-Commerce Revolution Podcast: Recent Episodes

SKU Agency

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