Dan Kennedy's Magnetic Marketing Podcast: Recent Episodes
Russell Brunson
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
There's a gigantic misconception out there that says asking your clients/customers for referrals is tacky, or the sign of a failing business. The reality is, NOT asking for referrals is the sign of a fearful entrepreneur trying to protect their ego. However you choose to look at it, not asking for referrals is a big mistake.
In the opening segment of this classic No B.S. training, Dan Kennedy and Dave Dee set the record straight about what a well-oiled "referral machine" actually looks like, and the immense growth it can generate for your business.
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The procedure for hiring salespeople CANNOT be treated the same as any other role in a company. The vetting process is unlike any other, and there's a very specific reason why.
Join marketing expert Dave Dee and master sales recruiter Nick Loise as they discuss how to recruit, interview and hire the type of salespeople that are the best fit for your business AND have the ability to earn you A TON of money.
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It's not enough to know WHY your prospects need your product. You also need to understand all the reasons they might say "No" to buying it as well. If you don't think there are any reasons - Think again.
In part two of this two-part episode, Bill Glazer reveals the third major "tipping point" in sales psychology that all sales copy needs to address in order to gain the trust (and the money) of your dream customers. Glazer also outlines the 11 shortcuts to applying even MORE principles of psychology into your copy. Be sure to check out part one first!
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Does your sales copy focus only on touting the sweet features of your product? Or are you catering your words to speak to the actual needs of your prospects? In part one of this two-part episode, Bill Glazer covers two of the three major "tipping points" in the psychology of selling that determine whether your copy can convert to sales.
Be sure to check out part two next week to discover the third "tipping point" AND the 11 shortcuts to applying even more sales psychology into your copy!
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A lot of business owners falsely believe the purpose of a customer is to get a sale. When in reality, the purpose of a SALE is to get a CUSTOMER. In other words, your goal isn't to abandon a customer once they've given you money. You want to give that person a reason to come back again and again for your products (instead of your competitors').
Bill Glazer teaches from stage how ANY business can earn repeatable income, and not just through continuity programs! If the idea of reducing ad spend, increasing customer value and/or minimizing the amount of time spent selling to/acquiring new customers sounds appealing, then this episode is meant for you.
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Before hosting Funnel Hacking Live and leading his own group of Mastermind students, Russell Brunson was making big waves at Dan Kennedy's Super Conferences and across the entrepreneurial landscape as the kid with genius strategies for marketing and selling online.
In the final installment of this THREE-part episode, Russell reveals his 5 tried and proven strategies for directing traffic online to your sales funnels. If you're not using all five, you're missing out on massive opportunities for insane growth! Be sure to listen to parts one and two first before diving into part three!
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You may know Russell Brunson today as the fast-talking, Secrets-spilling co-founder of ClickFunnels, but years before all that success, "Young Russell Brunson" was well known in the entrepreneurial world for something else...
In part two of the THREE-part episode, Russell Brunson provides step-by-step instructions for building high-converting lead generation pages online, as well as crafting a self-liquidating offer that allows you to grow and scale your business faster than ever before. (Make sure to take plenty of notes on his "RSSSDLF" sales process as too!) And come back next week for part three!
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Long before ClickFunnels was founded, "Young Russell Brunson" was taking the entrepreneurial world by storm, teaching both single moms new to business and Dan Kennedy's elite students the secrets to finding their dream customers, building irresistible offers and making a ton of money very quickly.
In part one of the THREE-part episode, Russell Brunson covers a few key areas of his vast expertise: Lead generation strategy and the three types of funnels you MUST have if you want your business to thrive online. Come back next week for part two (and part three the week after that!)
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It's easy to get lost in a sea of do's and don'ts when it comes to business. There's always a new marketing fad or "shiny object" to chase after. If you're looking for time-tested and proven methods for instantly increasing your business's profitability, however, you'll want to hear what outrageous marketing expert Bill Glazer has to say.
Bill walks step-by-step through the 7 strategies he uses and teaches his clients to use in order to quickly find new customers/clients, keep those customers coming back again and again, AND bring their valuable referrals with them.
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Is your business serving you? Or do you typically find yourself slaving away for your business? What are your special abilities/talents/passions, and how much of your time do you spend using those gifts in your work? If you're not pleased with your answers to these questions, it's time to reevaluate what it is you truly want out of your work life.
Rob Berkley, executive coach and management consultant to some of the fastest growing information marketers and corporate executives across the Fortune 5000, invites you to answer 12 questions that will allow you to zero in on your life's mission(s), establish meaningful goals and help you achieve real fulfillment in both life and business. Have a paper and pen ready to write down your answers!
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Feeling burnt out by the awkwardness and stress induced by the same cringe and pressure-filled sales scripts you've been using for years? Time to ditch the out-dated sales methods for a new sales technique that eliminates antiquated sales language, confidently clears away objections and ultimately reduces rejection.
Trust-based selling expert Ari Galper shares the 4 key components of his game-changing sales approach that naturally builds trust, diffuses objections and allows you to identify your ideal customers amid a sea of prospects.
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The art and science behind constructing good pieces of copy (and entire copywriting campaigns) can be a tricky code to crack. Thankfully you don't have to start from scratch.
In part two of this two-part episode, Bill Glazer continues his walk-through of the wildly successful 3-step campaign he crafted for one of his clients, including all the clever little tips, tricks and tactics that have continually given him a major edge on the competition! Make sure to check out part one first before diving into part two!
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If only there was a checklist of must-have items in any copywriting campaign, put together by an expert copywriter whose work with clients have yielded undeniably successful results... Oh wait, there is.
Join Bill Glazer as he walks step-by-step through actual campaigns he's put together for his clients, highlighting all the do's and do not's of each piece of written and spoken copy (envelopes, online ads, testimonials, video material, and more!!) Make sure to catch part two next week!
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Countless potential customers of yours are online right now, looking for the solution to their problem that YOU can give them, if they only knew where to find you...
In part two of this two-part episode, Mike Koenigs continues to reveal his secrets for creating and placing video content online in a way that gets your information out and seen in front of your dream customers FAST. Be sure to give part one a listen first!
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You have GOT to spend as much time (if not, more) on the marketing of your product as you do on the creation of your product. One of the best ways to market your product is using video, but with so much content online, what can you do to make sure YOUR videos get seen AND engaged with?
Mike Koenigs, Expert consultant at getting information out and engaging potential customers using video, shares the secrets he's used to help novices as well as big names like Tony Robbins get their content right in front of potential customers/clients FAST. Be sure to check out part two next week!
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It's true that many entrepreneurs reject convention and rules, and that often allows them greater freedom and creativity to innovate and excel. However, what an entrepreneur CANNOT afford to reject is structure, especially when it comes to managing time effectively and keeping a schedule that makes you powerfully productive.
In part two of this two part episode, Lee Milteer teaches specific ways you can identify and say "No" to the things that suck valuable time out of your life and implement systems and strategies that allow you to make the most out of every hour of every day! Make sure to give part one a listen first!
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As an entrepreneur, TIME is your most valuable currency. Unfortunately, too many entrepreneurs don't even realize how much time they waste every single day, especially to people and tasks they believe to be of utmost importance.
How do you discern what deserves your attention vs. what to discard or delegate? Lee Milteer, longtime friend and business partner of Dan Kennedy and top expert on entrepreneurial efficiency shares clear and concise ways you can cut the clutter out of your day and allow you to make more money than you ever thought possible. Be sure to tune in next week for part two!
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Are you focusing on what will give you the most leverage in business? Are you sure you even know what those things are? Continuing right where he left off last week, Dan reveals the 4 optimal kinds of leverage you can use in your business for maximum efficiency and growth right now!
And as a bonus, Dan also uncovers what he believes to be the biggest "rocks", or pillars of focus for your business, no matter what your niche may entail. Be sure to check out last week's part one first!
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How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried leveraging perceived liabilities into assets? What truly is the best lever for leverage, and how do you best apply it?
All of these questions and more are answered by Dan Kennedy himself as he uses his decades of wisdom in marketing to illustrate the 4 best ways you leverage your assets to your advantage and the continual growth of your company/business/practice. Be sure to catch part two next week!
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Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product!
In part two of this two-part episode, Paul dives deeper into the topic of securing free publicity, sharing his famous buying of the Brooklyn Bridge story and revealing the most important components of any publicity campaign AND the fatal publicity mistakes you must avoid. Be sure to give a listen to part one first for full impact!
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Ad costs are climbing by the day. If only there was a proven way to score thousands of dollars worth of publicity for free... Actually, according to marketing genius and public relations expert, Paul Hartunian, there is an exact formula for it.
In part one of this two-part episode, Paul dives into the world of free publicity and how the consistent refining of his free publicity formula earned him $1 million in free press... and how you can do the same! Be sure to check out part two next week when Paul uncovers the top do's and don'ts of publicity campaigns!
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How well do you do when it comes to negotiation in business? Do you find it easy to make a good deal? Or do you usually end up feeling like you got bested by the other guy? George Ross - aka Donald Trump's previous chief negotiator - has some advice for you...
Drawing on his decades as a real estate lawyer and executive vice president & senior counsel of the Trump Organization, George Ross teaches the essential tactics and strategies you need to know in order to give your negotiator skills a competitive edge.
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In part two of this two-part episode Bill Glazer, longtime student turned business partner of Dan Kennedy, reveals the remaining 9 lessons of "outrageous advertising", using a variety of real examples from his successful menswear business and other incredibly successful businesses. (His lesson on testimonials is especially thorough.)
Whether you've been needing extra guidance on how to better incorporate testimonials or up your "swipe and deploy" game, Bill's 18 lessons will definitely help, no matter what business you're in! Be sure to check out part one first for the first 9 lessons!
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Bill Glazer, longtime student turned business partner of Dan Kennedy, has a wealth of knowledge and experience when it comes to creating advertising so startling, so eye-catching, that prospects can't help but stop whatever it is they were doing to give it their full attention.
In part one of this two-part episode, Bill reveals the first 9 lessons of "outrageous advertising" you MUST implement in your business if you want to drastically increase not only your sales, but your customer retention as well! Be sure to tune in next week for part two and the remaining 9 lessons!
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As a Lebanese immigrant to the United States, Nido Qubein knows what it takes to capitalize on the American dream. When he first came to America, he had almost no understanding of the English language. Today his resume includes chairman of the Great Harvest Bread Company, President of High Point University and board member of several companies.
Using wit and humor, Nido teaches from stage how to put yourself in the mindset you'll need in order to break down barriers and create the best possible outcome for you and your business.
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Are you an expert in your field finding yourself dying to get away from the frustrating demands of your current business? Or maybe you're looking for a simple way to earn additional income while managing your current business? Information marketing may just be the answer for you.
In part two of this two-part, value-packed episode, Bill Glazer reveals the 17 best models for information marketing businesses, as well the 6 most commonly made mistakes that inexperienced information marketers make.
Be sure to listen to part one first, where Bill shares his own experiences with starting from scratch to becoming an incredibly successful information marketer - and the steps you can take to do the same!
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Looking for a side gig? A retirement gig? OR do you really just wish you could quit your job but continue to make money from your area of expertise? Sounds like it's time to get started in information marketing!
In part one of this two-part, value-packed episode, Bill Glazer shares from the Super Conference stage how he went from burnt-out menswear retailer to information marketing giant in just a few short years - AND the steps YOU can take to get started as an information marketer and expert in your niche.
Be sure to tune in a couple weeks for part two, where Bill elaborates on the 17 best models for information marketing businesses!
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True or false: In order to be an immensely successful marketer, you need to understand the psychology of why people buy in the first place. While you don't exactly need a degree in human psychology, the answer is absolutely: TRUE.
Yanick Silver, one of the mavericks of early internet marketing, is also an expert at understanding and using psychological "hot buttons" to dramatically increase the effectiveness of marketing and skyrocketing sales. These psychological motivators he teaches from stage apply to ALL buyers, so no matter what your product is, these techniques will definitely apply!
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What if there was one action you could take that would quickly help you build leads and grow your list, gain massive credibility, fame and prestige with your audience AND allow you network and develop more products with great efficiency?
That one action is this: writing and publishing a book! Adam Witty, expert on authority marketing, shares from stage the top 10 ways writing a book in your area of expertise can be an absolute game changer for the upward momentum of your business.
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If you hire a promising candidate only to have them fail out of their job after three months, how much money did you lose? Hint: You're losing A LOT more than just their three months pay.
A bad employee can ruin relationships with long-time customers, crush productivity and destroy morale, equating to huge monetary losses for you and your business. Barry Shamis, CEO of the international consulting firm Selecting Winners, is here to give his expert advice for how you can improve your system for hiring the best candidates to meet your company's needs.
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Dave Dee, master magician and expert marketer and salesman, knows what it takes to develop a "psychic" advantage over your prospects and make them more agreeable with you and much more likely to spend their money on what you have to offer. Hint: The "magic" he uses is much more practical than you think.
In this episode, Dave covers three major components and techniques that, when combined, take your wary, untrusting prospects and turn them into friendly, loyal customers who look forward to doing business with you (no real psychic abilities required!)
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Too many have bought into the belief that public speaking is the #1 fear, but that assumption is an absolute lie, and it's keeping you from pursuing some massive opportunities to grow your business.
Paul Hartunian, master speaker and expert in publicity is here to tear down all your objections to getting on stage on making a ton of money and spreading your message to more people faster than ever before. He'll also provide some guidance on how to get started!
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High turnover, unsatisfactory productivity, slow workflows, inconsistent or low sales, poor morale... if any of this reminds you of your current business, it may be time to bring in a new performance management system.
Vince Ripoli, the man who helped Bill Glazer and countless others take their businesses to the next level via implementing proven performance management systems, shares from the Super Conference stage the key components to building a system that inspires team members to improve day by day and grow your company week after week.
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In a world jam packed with ads everywhere you go, does your advertising stand out? Bill Glazer, longtime business partner of Dan Kennedy and outrageous advertising expert, knows A LOT about what it takes to get prospects to pay attention (and pay you money!)
Speaking from stage, Bill uses examples from his and Dan's marketing, as well as their students' marketing to illustrate which techniques work best for grabbing your audience's attention and getting them to do business with you. Get ready to think way outside the box on this one!
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There are MANY ways to make grievous mistakes in selling. How many might you be making?
In the second half of this two-part episode, Dan Kennedy reveals more big errors commonly made in selling, as well his method for writing sales scripts that ensure consistent results. Be sure to check out part one first before diving in!
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You spend valuable time and resources on effective marketing that drive people to your business wanting to know more. All that effort and money can be thrown down the drain all too easily if you don't make sure to mind the giant gap that tends to open up for so many entrepreneurs at this stage.
In part one of this two-part episode, Dan Kennedy explains the true relationship between marketing and sales, the purpose of each and the common mistakes that must be avoided once prospects find their way to you. Make sure to check out part two next week!
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Tom Hopkins, "America's #1 sales trainer", returns to the Magnetic Marketing podcast to continue his coaching on the vital fundamentals of sales that every entrepreneur should know.
From test questions, to handling concerns, to actually closing the sale, Tom expertly teaches each topic with wit, experience and humor. Be sure to check out part one first!
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One of the most important steps in the learning process after internalization is reinforcement, meaning you regularly revisit the basics in order to keep your skills sharp. Tom Hopkins, known as America's #1 sales trainer, advises that the same principle applies to mastering sales.
In part one of this two-part episode, Tom takes to the stage at one of Dan Kennedy's powerful Super Conferences to share the most important fundamentals of sales on which every entrepreneur/salesperson must build their foundation. Don't forget to tune in next week for part two!
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Who are you allowing to have the most influence on you, your life and your business decisions? Is it the pessimists? The nay-sayers? Or those who mean well but really don't understand at all? How can you expect to make swift progress when you're continually slowed down by these voices?
Lee Milteer returns to share the incredible speed-boosting benefits of joining a mastermind group, and how associating with like-minded people can be the game changer your business has been waiting for!
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In the second part of this two-part episode, Bill Glazer reveals the remainder of the critical components entrepreneurs need to implement if they want to take their businesses to the next level.
Joining Bill on stage to talk about some of his "100k ideas" is Dean Killingbeck, expert in outrageous, attention-grabbing advertising. Be sure to check out part one first for maximum impact!
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Bill Glazer, veteran entrepreneur and longtime president of the Glazer-Kennedy Insider's Circle (GKIC), has a vast wealth of entrepreneurial knowledge gained from his previous 34 years in the retail business. He's here to share some of what he considers to be the most critical concepts you need to know as you navigate the business and marketing world.
Be sure to catch part two next week, where Bill covers the remaining critical components and welcomes outrageous advertising expert Dean Killingbeck to the stage to help him do it!
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You don't need to be a mind reader in order to know HOW your market thinks. Once you understand the 7 factors that drive human beings to either make or not make certain decisions, you can use those factors to your benefit!
In part two, Dan Kennedy continues to elaborate from stage the seven "e-factors" that, when utilized in copy, create an irresistible offer your audience can't bear to say "no" to! Be sure to give part one a listen first!
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Psssst... Dan Kennedy has some secrets to share, but ONLY if you are an honorable and ethical person who is dedicated to actually providing value to your customers.
Speaking from stage, Dan goes in depth on seven factors that, when catered to in your messaging, can pull your audience in and mightily persuade them to buy! Don't forget to come back next week for part two!
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Do you know how to write the perfect copy for YOUR niche? Thankfully, you don't have to reinvent the wheel every time you draft a sales letter - that is, if you cracked the copywriting code...
Dan Kennedy teaches from stage how anyone in any line of business can crack the code and create reusable copy templates that are incredibly effective for your specific niche. Though Dan's code-cracking process takes time and careful attention upfront, the time and energy you'll save in the long run makes this strategy incredibly invaluable.
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Selling to millionaires... Is it dramatically different than selling to everyone else? Susan Adams, expert in the field of selling to those in the well-to-do community, would say there are many similarities but key differences as well.
Dan Kennedy and Susan chat in depth about how they approach selling to the ultra wealthy, as well as common pitfalls and mistakes to avoid.
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"You can have anything you want, if you just position yourself to be famous". Is that really true? Steve Harrison, free publicity expert, would say it absolutely is, particularly when it comes to obtaining incredible free press for your business.
Using real world examples, Steve reveals some of his top notch strategies for positioning yourself as an expert and getting your product or service featured in all kinds of news media... for FREE!
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Are you staying relevant with your audience? Or have many of your past customers/clients forgotten you even exist?
Ali Brown aka the "e-zine queen" outlines how she found not only confidence in selling, but an incredible way of boosting her sales online using the power of personable newsletters sent regularly to her list.
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You may think Chat GPT and other AI bots have solved all your copywriting woes, but how do you know if the copy they create is effective if you don't even know the characteristics of effective copy yourself?
Bill Glazer steps on stage to share his top copywriting concepts and building blocks that he and Dan Kennedy use to create copy that actually sells. These techniques boost the effectiveness of the copy, no matter what the medium: Sales letters, emails, newsletters, sales funnels, postcards, signs, even internal memos!
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Ever wish you could magically get your prospects to agree with you? Wish you could make their objections and hangups disappear? Expert marketer Dave Dee is here to show you how it's possible.
Not only is Dave an expert in marketing and the psychology of selling, but he's an incredible magician and entertainer as well. In this episode, Dave teaches listeners tips and tricks he's used countless times in sales presentations that help you hack into your prospects' minds and subtly convince them to buy from you.
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Picking right back up where part one left off, Bill Glazer continues on the topic of top sales strategies that prime your potential customers to do business with you, using examples from his own work helping clients improve their sales prowess.
Be sure to listen to the very end to get the answer to Bill's "secret sales weapon" question, and don't forget to listen to Dan Kennedy's sales weapons in part one first!
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The process of going through a sale can be painful for buyers. The process you lead them through may be good enough to get them to buy, but if it's not good enough for them to recommend you to their friends, you can't say it was a successful sale.
In part one of this two part episode, Dan Kennedy uses real world examples to illustrate sales weapons you can use to better prepare for a sales experience that will leave prospects "wowed". Don't forget to tune in text week to learn more sales weapons from Bill Glazer!
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Who do you spend the majority of your time with, and how much influence do you let these people have in your life? Do they support you in your business endeavors, or do they struggle to believe in your vision?
Lee Milteer offers her sage advice on forming and maintaining strong friendships with like minded entrepreneurs who can build you up and drive you toward your goals, and how you can provide that support for others in return.
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Sometimes it really does come down to the tiniest details that decide whether a prospect will trust you and buy, or become wary of you and run away.
Continuing right where he left off last week, Dan Kennedy explains the two main approaches used in selling and which one has a greater advantage over the other. Dan also talks about some of the crucial "tipping points" that determine whether or not a consumer will buy. Be sure to listen to all of part one before starting part two!
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So many entrepreneurs wish they could find cheaper leads (or just more leads in general), when the majority of their issues actually come from their severely flawed sales processes, NOT their advertising or marketing.
How do you know if it's time to overhaul your sales strategy? Using examples from his own experiences, Dan Kennedy helps listeners understand why some promising prospects don't buy, and steps you can take to avoid costly sales mistakes. Be sure to catch part 2 next week!
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Marketing and advertising often take the blame for bad salesmanship. Too many entrepreneurs want to excel in business but aren't willing to also be a salesperson at their core. But what exactly makes a good salesperson anyway?
Dan Kennedy and Nick Loise share their expertise in clearly laying down the foundations of successful salespeople, including their traits and essential strategies.
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What does it take to defy industry norms, break away from false beliefs and set yourself apart from every other entrepreneur in your field? Dan Kennedy has some major pointers you won't want to ignore.
In part two of Dan's incredible address from stage, the godfather of marketing himself shares more of his big ideas on embracing what's next, complexity over simplicity and solving "the great mystery" of why extremely qualified leads don't buy. Be sure to check out part one first!
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On your entrepreneurial journey, all kinds of people will offer you their unsolicited advice and their criticism. Are you listening to what they have to say? If you spend all your time conforming to the unqualified opinions of others, you'll never live up to your full potential.
Dan Kennedy shares from stage some of his top "big ideas" on the topic of defying not only industry norms, but the people who want to impose their rules and ideas upon you as well. Come back next week for part two!
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Too many entrepreneurs are in such a rush to make a sale that they forget the fact that it is far less costly to retain a current customer than it is to acquire a new one. But just how do you nourish your relationship with your "herd" (aka list)?
Marketing experts Dan Kennedy, Lee Milteer and Bill Glazer are back to dive further into some of the essential building blocks of Renegade Millionaire Marketing, including herd building and finding riches in niches. Be sure to check out part one first before giving this episode a listen!
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When it comes to your marketing, are you following along with what everyone else in your industry is doing? While that may seem like the "safe" thing to do, that kind of (in)action is actually keeping your business from thriving as much as it could be.
Marketing experts Dan Kennedy, Lee Milteer and Bill Glazer join forces to discuss the premises and building blocks of Renegade Millionaire Marketing, and how following this incredible system (organized by Dan) can vastly change the trajectory of your business for the better. Be sure to catch part two next week!
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Knowing your product perfectly does not mean you’re an expert salesperson. In fact only 15% of our success comes from our core competence, AKA what we know about our product or service. So what’s the other 85%? (Hint: Look at the title of the episode.)
Persuasion expert Kurt Mortensen discusses with Lee Milteer common mistakes we make in our efforts to persuade leads and customers, as well as how we can sharpen our persuasion skills in order to maximize our influence.
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Are you taking charge of where your time goes? Or are you allowing "time vampires" to drain you of what could be your most productive hours?
Drawing upon Dan Kennedy's methods, Lee Milteer asks listeners to ask themselves tough questions and make tough decisions about their time management that will ultimately lead to better business and a more fulfilling career.
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For an entrepreneur, the need to be well-liked can unfortunately lead us to allow ourselves to be taken advantage of by certain clients, customers, etc. They become continuous energy drains to our personal stamina and a burden on our businesses. When we give away our power in this way, we lose confidence in ourselves and in our ability to succeed.
Lee Milteer, expert speaker, author and good friend of Dan Kennedy teaches from stage how we can recognize our weaknesses and over time turn them into strengths. Lee's presentation also includes actionable items/activities you can start implementing today, so have a pen and paper ready to take notes!
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You care deeply about your customers, clients and even prospective customers and clients. You know you have the solution to some of their biggest problems, but getting them to understand and believe that can be a difficult task at times.
In this episode, Bill Glazer walks through key exercises that can help you get into the mind of your customers and allow you to foster greater trust and communicate with them more effectively. Have a paper and pencil on hand, and be ready to hit the pause button along the way so that you can put into practice each exercise for yourself!
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Many don't bother with creating and sending newsletters to their customers/clients because they feel they're either a waste of time or don't make sense for their business. Bill Glazer and professional newsletter creator Jim Palmer are here to disprove both notions.
Using real examples from their businesses, Bill and Jim discuss what makes a monthly newsletter an incredibly valuable tool for developing a loyal customer base and furthering your business's reach.
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Last episode Bill Glazer shared his expertise on the essential building blocks of creating copy that sells. Now he's back to dive deeper into more critical copy concepts as well as elaborate on some of the major pitfalls marketers fall into when crafting sales letters and other pieces of marketing.
Be sure to give the previous episode, 11 Essential Building Blocks For Crafting Copy That Sells, a listen before jumping into this episode!
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Anyone can write sales copy. Even AI can do it now. But how do you know if it's any good? Whether you're writing your own copy or delegating the task to someone (or something) else, you have to be able to recognize effective copy vs. garbage copy.
Bill Glazer, expert copywriter, marketer and longtime friend and associate of Dan Kennedy, takes to the stage to share eleven key components of copywriting that are proven to create curiosity, increase response and dramatically improve the overall success of your sales copy.
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What's holding you back from creating the wealth you desire? There are many outside factors one could point to, but if we refuse to be honest with ourselves and take ownership of our own shortcomings, how can we expect to have any influence in the outcomes in our lives?
Lee Milteer masterfully leads a live implementation coaching group in which she covers in-depth the four fundamentals that can be improved in every entrepreneur's life in order to increase wealth attraction and creation.
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Years ago when A.J. Mirabedini became the CEO of GKIC (Glazer-Kennedy Insider Circle), he was already an expert marketer who had helped countless small and medium sized businesses across his 25-year career. He was not, however, very familiar with GKIC's marketing methods. What more could GKIC possibly teach him? A lot, as it turns out.
A.J. Mirabedini and Robert Skrob discuss A.J.'s experiences as an entrepreneur and what surprised him most when he first dove into the GKIC world, as well as the world of information marketing. Robert and A.J. also offer their advice for those hoping to make a difference as an entrepreneur and information marketer.
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You spend a lot of time, energy and resources to obtain new members for your membership site. What a waste it would be for them to turn around and quit within a few months. So what's the best way to increase retention and ascension within your membership programs?
Micah Mitchell, founder of Memberium, discusses with Robert Skrob the features and strategies they use to create real value for their users with content that's engaging and even fun to consume.
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If subscriptions are more difficult to sell than just a product, why is the subscription model so wildly popular today? John Warrillow, author of "Built To Sell", "The Automatic Customer" and, "The Art of Selling Your Business" knows perfectly well how much more massively valuable each loyal subscriber can be compared to a mere one-time buyer.
John Warrillow and Robert Skrob discuss some of their strategies for enticing, onboarding and retaining subscribers to their automatic continuity programs in order to create regular revenue and maximize company value.
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Lee Milteer: Professional author, speaker, coach and longtime friend and colleague of Dan Kennedy. Lee has certainly attained a great amount of success in her lifetime, but don't think for a second that her life's achievements were merely the result of incredible luck or an easy path.
In fact, Lee says her impressive success came because her hardships forced her to step out of her comfort zone and focus on discovering her life's purpose and developing the gifts she knew she always had.
From humble beginnings on her family farm to devastating personal loss to finding her calling of inspiring others, Lee's story is a masterclass in shedding false belief systems and creating long term prosperity and wealth.
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What's the best method for acquiring new leads and customers? Here to teach the pros and cons of both One Step and Lead Generation Marketing is Charlie Martin, a cosmetic dentist, information marketer and dedicated student of Dan Kennedy.
While one of these marketing methods is certainly the easier system to implement, it does come at the cost of missing out on some incredible leads. As Charlie advises, your level of success truly depends on how much work you're willing to put in. Unusual success only comes by doing what is not usually done.
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What efforts are you making to build your relationship with your list? Are you sending half-hearted emails out every other week? Or are your communications consistent, valuable and vulnerable?
Expert copywriter Doberman Dan shares the strategies and techniques he uses in his newsletters to connect with his list in a meaningful way and keep them coming back to do business with him again and again.
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Brian Maroevich is an information marketer, copywriter and business owner running a successful chain of salons with his wife in California. What's their secret to staying on top of such a competitive market? The answer is surprisingly simple: They make use of as many marketing tools as they possibly can.
From lead pages to yellow pages, from physical mailers to text messages and beyond, Brian uses specific examples to reveal how he employs numerous marketing strategies learned from Dan Kennedy to find, acquire and retain loyal customers.
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Is marketing to the wealthy all that different from traditional marketing? If I decide to focus on acquiring customers with higher incomes, how big a shift do I really need to make in my business
Using examples from his No B.S. Marketing To The Affluent book, Dan Kennedy discusses why it's so important to understand this demographic, their unique reasons for buying and how different they actually are from "regular customers".
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Nowadays it's easy to get overwhelmed with the complex strategies, tools and methods available to information marketers and salespeople. Not only that, but it's easy to lose sight of what their core aim actually needs to be.
Wes Schaeffer, expert sales trainer, marketing consultant, keynote speaker and copywriter, strips back all the fluff to uncover the key principles of success that should remain at the heart of every information marketing and sales professional.
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Good coaching isn't just about motivating clients and holding them accountable. The key is transforming how they lead their people and themselves. How do you teach that? Rob Berkley has the answer.
As a coach, entrepreneur, board director, CEO, CIO and co developer of Vision Day, Rob has helped countless marketers and corporate executives scale their businesses at a faster rate than ever thought possible. Rob outlines the essential lessons he teaches his own clients in order to transform themselves and their businesses for the better.
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You take great care crafting your email communications for prospects and customers, but are you also making sure the subject line is enticing enough for potential readers to open the email at all?
Dan Kennedy and Dave Dee discuss seven varieties (plus one bonus variety) of subject lines you can use to persuade those on your list to actually open your message. Dan and Dave also talk about how to keep them engaged once they've started reading.
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How would you describe your company's culture? How would your employees and customers describe it? Does your company culture facilitate incredible growth, or has it become more of a liability than an asset?
Dave Logan, author of Tribal Leadership and cofounder of CultureSync, dives into the topic of tribes, and the five stages of culture those tribes are sorted into. When you learn how to elevate the culture of each tribe by at least one level each, Dave explains, you can improve production by 300%-500%!
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How are you setting your business apart from the rest of the competition? If your marketing simply includes a recitation of product features and current discounts, you'll only ever sound like the rest of the bunch.
Dan Kennedy and Dave Dee discuss the building blocks needed to construct a USP (unique selling proposition) and an offer your target customer or client cannot refuse to pass up.
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Why should leads and prospects pay attention to your marketing message? If you haven't positioned yourself as an expert/authority in your field, then you're not giving them much reason to listen.
Author and authority marketing expert Adam Witty returns yet again to share his expertise on the subject, as well as elaborate on Dan Kennedy's four pillars for ultra effective authority marketing.
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If you're not pursuing affiliate relationships and/or joint venture partnerships, then your business is not growing nearly as fast as it could be.
Longtime follower of Dan Kennedy, Jeff Johnson, graciously shares the sixteen steps he teaches his students and uses himself to find affiliates and work together with them to boost his list and his profits.
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Jermaine Griggs, longtime follower of Dan Kennedy and founder of Hear and Play (an extremely successful play-by-ear music system), knows that qualified leads don't just find their way onto your list by chance.
Dave Dee interviews Jermaine to learn his step-by-step process for creating quality content online that brings leads in and turns them into customers. Jermaine also shares his incredibly organized strategy for following up with leads and customers.
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Dan Kennedy isn't the biggest fan of social media, but he knows the powerful marketing tool it can become in the hands of the right people. That's why Dan requested none other than Kim Walsh Phillips to co-author with him the No B.S. Guide to Direct Response Social Media Marketing.
Kim shares her tried and tested strategies and tips for generating more leads through Facebook. Hint: It's not about getting tons of likes and comments on posts!
(Facebook/Meta is ever changing and updating, so please be aware that the Facebook features discussed in this episode may work a little differently now than when this audio was recorded circa 2014.)
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Too many information marketers focus too heavily on how quickly they can find new customers, while focusing too little on how to keep those customers from canceling/unsubscribing months or even just weeks later.
Shaun Buck, coauthor of Dan Kennedy's No B.S. Guide to Maximum Referrals and Customer Retention, knows just how deadly an unchecked turnover rate can be, and he's eager to share not only his three-step formula for customer retention, but his own strategies for getting customers to refer their friends and colleagues to you as well.
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If your lead generation strategy is casting as wide a net as possible, you're going to waste a lot of money attracting customers and clients you don't actually want to work for. Having hundreds of thousands of names on your list may seem impressive, but the true value of a list lies in the quality of the leads, not the quantity.
Using real world examples, lead generation expert and contributing author to Dan Kennedy's No B.S. Price Strategy book Darin Spindler explains exactly how to target and attract your ideal customers while filtering out the "lousy leads" you want to avoid.
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Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage?
Past president of the Information Marketing Association Robert Skrob interviews CEO and publisher of Subscription Insider, Kathleen Greenler Sexton, to better understand why subscription based businesses have become so well received by consumers, as well as to learn tips and strategies for growing your customer base quickly without tons of churn later.
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In the exciting conclusion to this one-of-a-kind four-part episode, Dan Kennedy explains the biggest "don'ts" of selling as well as how to ethically manipulate and remove a prospect's objections before they even arise.
In addition Dan outlines step by step his formula for practicing and delivering his very own "million dollar sales presentation". Be sure to listen to each episode in order for maximum return on your listening investment!
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In part three of this unique four-part episode, Dan Kennedy reveals his secrets for selling high ticket items, tactfully setting oneself apart from the competition and the art of closing the sale throughout the entire sales presentation.
If you've been looking for ways to improve your sales game, this timeless interview with Dan is exactly what you've been looking for. Be sure to check out parts one and two before diving into this episode, and don't forget to give part four a listen next week!
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In part two of this extra special four-part episode, Dan Kennedy discusses how to deal with some of the more difficult realities one must face in selling, such as selling in tough times, dealing with rejection and handling the tendency for prospects to be cynical and untrusting.
Though this interview was conducted years ago, Dan's principles are just as applicable today as when he first taught them. Grab some note taking materials, and don't forget to check out part three and four in the coming weeks!
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In 1994 Dan Kennedy published a gold mine of an interview in which he outlined his top secrets for delivering "million dollar" sales presentations to prime prospects.
In a Magnetic Marketing Podcast first, Dan's timeless interview will be released over a month's time in four parts! Whether you sell from stage or one-on-one, these secrets have the power to transform the way you approach selling forever.
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Pat Williams knows a thing or two about thinking like a champion. As a former general manager of the Philadelphia 76ers, co-founder of the Orlando Magic, basketball hall of fame inductee, and prolific author and speaker, Pat has studied and worked alongside many champions in sports and in business.
Using Walt Disney and Rich DeVos as key examples, Dan Kennedy and Pat discuss the beliefs and attitudes champions need in order to inspire and succeed in their vocation.
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Are you waiting until your customers hit "unsubscribe" to try and salvage the relationship? Robert Skrob, marketing expert and former business partner of Dan Kennedy, says that employing this tactic is like deciding to work on your marriage just as your spouse is about to ask for a divorce. There's plenty you can (and should) be doing to preserve the relationship from the start.
Ken McCarthy, one of the earliest pioneers of internet marketing, interviews Robert to get his masterful advice on how to foster stronger, more lasting relationships with your customers, members and/or clients.
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As an info marketer, why waste a bunch of time and money putting together an in-person conference or convention for your business? Can't your members learn all they need from you with a webinar or online course? Dan Kennedy says that, although online media certainly has a place in your business, you absolutely cannot replicate online the transformative experience customers can have in person.
Robert Skrob interviews Dan to learn all about the various kinds of in-person events he uses and how they can be formulated to acquire, convert and retain customers.
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The saying goes, "If it ain't broke, don't fix it", but does this adage apply to successful entrepreneurs? Jimmy Vee and Travis Miller, two longtime followers of Dan Kennedy, make their case for reinventing your business while you're ahead in order to continue to grow and stay ahead.
In this incredibly insightful interview, Bill Glazer and Robert Skrob discuss in depth with Jimmy and Travis as to exactly how they transformed their already successful business so that they made even more money and served even more of their dream customers.
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It makes absolutely no sense to subscribe to beliefs and behaviors that drive money and opportunity away from oneself, yet so many in business are unknowingly doing just that.
Lee Miltter interviews Dan Kennedy to clear up misconceptions surrounding wealth attraction as well as define the mindset, principles and beliefs entrepreneurs need to adopt about what causes money to move in order to draw the flow of wealth continuously in their direction.
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Do you take the time to build real trust and lasting relationships with your customers or clients? Or does your relationship end with the sale? Matt Zagula, prominent financial advisor and collaborator of Dan Kennedy's, says failing to nurture the relationship before, during and after the sale is one of the biggest mistakes a person can make in business.
Interviewed by Dave Dee, Matt shares his first hand experience and expert strategies for building continuous, natural and reliable lead generation through your current clients.
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Are there any real "shortcuts" to success? If so, what are they and how do I apply them to my business? Countless entrepreneurs would like to know the answers to these questions, but according to Dan Kennedy, the solutions aren't that simple.
Interviewed by Dwight Woods, a longtime student of Dan's most elite programs, Dan clears up common misconceptions surrounding mindset, efficiency, and effectiveness, while also sharing his top tips for accelerating achievement through clarity of goals, simultaneous action, "failing fast" and developing marketing stamina.
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Want to establish yourself as an expert in your market? Write a book! If that sounds like too overwhelming a task, you're not alone. However, as impractical as it might seem, publishing a physical book may just hand you the greatest return on investment you'll ever experience.
In this extremely informative interview, Dave Dee asks marketing genius and book-writing expert Adam Witty all the right questions to uncovering how he and Dan Kennedy craft their books so that they generate leads, acquire customers, create networking opportunities, and even get their foot in the door for speaking engagements and other media exposure.
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Every entrepreneur dreams of the day their business will experience "the phenomenon", or the period of time in which everything works out perfectly and great wealth and achievement are acquired. Many wait for this phenomenon to happen by chance, but very few know it's completely within their power to create and recreate "the phenomenon" over and over again.
In part two of this two-part episode, Dan Kennedy and Lee Milteer continue their discussion about the thoughts and behaviors that paralyze entrepreneurs and hold them back from accomplishing their highest goals. Be sure to check out part one first!
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At some point in every hard-working entrepreneur's life a certain spectacular phenomenon will occur: Everything seems to work out perfectly. More is accomplished within the business, and greater wealth is acquired. For most, the phenomenon comes and goes without the entrepreneur ever knowing how it happened or how to make it happen again.
Dan Kennedy and longtime friend and business colleague Lee Milteer discuss what changes in belief, thought and behavior need to occur in order for that special phenomenon to happen not just once, but over and over again. Be sure to listen to part two next week!
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The late Corey Rudl has solidified his place as one of the pioneers of online selling and marketing, being one of the first ever to create a course online detailing the strategies he himself used to become successful. In this special interview with Dan Kennedy and Bill Glazer, Corey shares his timeless advice for creating your own success online.
In part two of this two-part episode, Corey talks all about affiliate programs and specific pitfalls to avoid in selling both online and offline. Be sure to give a listen to part one first!
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About 27 years ago, the late Corey Rudl found immense success selling his Car Secrets Revealed book online after failing to make significant sales offline. A year later in 1997 he found even more success teaching others how to make money in online marketing through his online course. He was one of the first ever to do so.
In part one of this two-part episode, Corey speaks with Dan Kennedy and Bill Glazer about how he got his start and what online selling strategies have continued to prove profitable for him. Don't forget to check out part two next week!
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The quest for identifying the target audience for your product or service is often referred to as finding your "tribe" or "herd", but why would we want to narrow our focus to a specific group of people? Wouldn't it be better to sell to everyone?
Wildly successful entrepreneur and CEO Max Simon knows there's wisdom in alienating everyone but those who truly resonate with you. In his interview with Dave Dee, Max explains why identifying your tribe is critical to your business's success, and he outlines the simple steps anyone can start taking to discover who their core customers are.
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Dan Kennedy personally refers to Joe Vitale as an "online marketing genius", but he's also been more widely referred to as "the Buddha of the Internet" for his unique combination of expertise on the topics of marketing and spirituality. With such high praise, how exactly does Joe use his mastery of these subjects to create a sales frenzy online?
In Dan's interview with Joe, he gets the inside scoop on the three key elements of his extremely effective "Hypnotic Selling Formula", as well as other strategies and techniques he uses to take advantage of cross promotion opportunities and marketing information products online.
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Ever wonder how top level business executives manage to juggle their seemingly endless list of tasks? Dave Dee gets an inside look as he interviews exceptional CEO and lifelong entrepreneur, Chris Hurn.
Chris dives into what his tough experiences as a kid taught him about hustle and hard work, and further outlines some of his key beliefs and strategies for balancing his responsibilities while setting up his multiple businesses for success.
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Naturally having a way with words is simply not enough to be an exceptional copywriter. So just what exactly does it take to create eye-catching copy that actually converts? Longtime copywriting expert "Doberman Dan" has the answers.
The two Dans ("Doberman Dan" and Dan Kennedy) discuss what newcomers tend to get wrong about copywriting most often, as well as the research strategies they swear by that consistently give their marketing a top-notch competitive edge.
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If you know anything about sales or selling, then you'll know it's the farthest thing from easy. So what exactly does it take to become a top tier high income sales professional?
Dave Dee interviews sales expert and consultant Steve Clark to get the inside scoop on how to become what he calls a "superstar salesperson". As one of Dan Kennedy's co authors for his book, Peak Performers, Steve is able to provide the specific do's and don'ts for taking your sales game from barely surviving to thriving.
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Collecting and analyzing data from split testing can feel like a tedious hassle, but if you're not willing to put in the time to do a thorough job, you could be missing out on some serious opportunities to increase the effectiveness of your marketing.
Using a case study published by Wired magazine, as well as Bob Stone's Successful Direct Marketing Methods book, Dan Kennedy discusses strategies for A/B split testing and how you can better put the data you've gathered to good use.
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It's the "chicken and the egg" paradox that's been frustrating entrepreneurs for years: You can't have a business without first building a list, but no one will join your list unless you already have a business. Which comes first? Online marketing expert Alex Mandossian would argue we're focusing on the wrong goal entirely.
Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Alex explains how becoming a social influencer and an authority within your niche online is key to growing both your business and your list at the same time, and illustrates in detail the Grand Unification Theory of Social Influence (GUTSI) for making it all happen.
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Are you letting mindless distractions keep you from reaching your desired level of success? As technology advances, it's only becoming more difficult to differentiate what is relevant to your goals and what is merely part of the vast ocean of information and chatter.
Joined by professional author, speaker, business mentor and longtime friend Lee Milteer, Dan Kennedy discusses why we are so easily derailed from our most important tasks and provides excellent strategies for removing false obstacles, improving concentration and increasing our speed of implementation.
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The biggest mistake business owners make in the food industry is thinking that simply making great food is enough to create long-lasting success. The truth is? You're also going to need proper backend operations AND excellent marketing to attain and sustain a loyal customer base.
Dan Kennedy meets with the multi-talented Diana behind the Canadian famous eatery, Diana's Gourmet Pizzeria (now called Diana's Cucina & Lounge), to discuss the major pillars of her marketing activity that fuel the business and keep customers coming back again and again.
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As a budding local business, how do you run promotions that actually result in a return on investment without breaking the bank? Jeff Slutsky, coauthor of Dan Kennedy's book No B.S. Grassroots Marketing, has some valuable answers to that question.
Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Jeff uses real life examples to illustrate key advertising and promotional techniques for local businesses that create long lasting profitability without requiring thousands of dollars or extra effort.
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How are you differentiating yourself from the competition? Are you switching up the price points? Adding a new angle to your offering? Maybe you've started advertising to a whole different market? There are a few key paths you can take in order to stand out from the crowd, and Dan Kennedy wants to make sure you understand them all.
Joined by boutique business model expert Sarah Petty, Dan discusses the four key pathways of differentiation, and how, when properly utilized, they can change your business for the better.
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What do a toothbrush, a camera, a grill and a household cleaner all have in common? They're all "ordinary" products that infomercial and direct response expert Rick Cesari has helped transform into multi-million dollar making machines by marketing them as anything but ordinary.
How does he do it? Dan Kennedy and Rick Cesari talk about some of Rick's greatest marketing achievements (Sonicare, GoPro, George Foreman Grills, Oxiclean), as well as the critical elements and strategies that contributed to their massive success.
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How are you attracting and retaining potential customers and clients? Nowadays, just offering excellent goods and services isn't enough. Your buyers need a reason to be interested in and actually care about the human(s) behind the business.
Dan Kennedy and voiceover expert Susan Berkley talk about how to use personality, persona and stories in your marketing as well as your speaking/presenting in order to keep customers drawn to what you have to offer for years after they were introduced to your business in the first place.
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Ali Brown is the kind of person Dan Kennedy would describe as a "renegade millionaire". After going from job to job not truly feeling fulfilled, Ali gained the skills she needed to quit her ad agency job and go freelance. From there she discovered Dan Kennedy's programs, and today she is one of the most recognized entrepreneur coaches in the world.
Ali discusses with Dave Dee (one of Dan's longtime business partners) the inspiring ups and downs of her entrepreneurial journey and the lessons she's learned along the way. Ali also shares her expert advice for how to best position your business and brand so that buyers in your market see you as the stand-out authority they're looking for.
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In the world of entrepreneurship and marketing, it's wise to have a mentor (or mentors) whose methods you can study as a guide for achieving the level of success you wish you attain. But just how exactly do you make the most of what you learn from your mentor(s)?
Longtime marketing students and entrepreneurial experts Dwight Woods and Brian Kurtz discuss with Dan Kennedy who their key mentors are, the greatest lessons they've learned from their mentors and their top tips for how to extract the best actionable items from the mentors you're trying to model.
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As a direct mail consulting coach who's helped many high level clients drastically increase the effectiveness of their direct mail campaigns, Craig Simpson knows exactly what works and what does not.
Dan Kennedy and Craig discuss their expertise on direct mail and the strategies they use to get the most money out of their lists as well as the formats they prefer for each campaign. They also talk in detail about how they test, track and evaluate how well their direct mail is converting so they know exactly how to further optimize performance.
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Dan Kennedy says nothing beats physical books as a lead generation magnet for your product, service or cause, but how can going through all the time and trouble to produce a book actually positively impact your top and bottom line? Renowned author and speaker Adam Witty has the answer.
Dan and Adam talk about how to craft the right kind of book for lead generation, as well as the right way to use that book in order to establish yourself as an authority figure in your market and create free publicity for your business.
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Multi-business owner Darin Spindler is no stranger to trying many different strategies to see what will create the greatest increase in lead generation and conversion. Now he's here with Dan Kennedy to share exactly which strategies have worked for him best.
Darin shares openly with Dan his experiences testing a variety of methods for generating leads on and offline for both his ecommerce and brick & mortar businesses, as well as the money model for his most successful business - Kids Bowl Free.
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Each entrepreneur has their own varied opinion on the topic of mindset in business and whether it’s a study worth investing in. Is it really all that beneficial? Business and marketing expert Chris Cardell insists that if you want to be at the top of your industry, you can't afford not to develop the mental tools needed for a bulletproof belief in yourself and what you can accomplish.
Dan Kennedy and Chris discuss the study of maintaining a healthy mindset and how it can propel the average businessperson to become one of the rare few who achieve true mastery of the profession they're in.
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What are the major differences between marketing to businesses and marketing to consumers? Is there any difference? B2B marketing expert Robin Robins knows the answers to these questions aren’t so straightforward.
Dan Kennedy and Robin discuss their tips and techniques for marketing most effectively to other businesses, as well as how implementing different forms of sponsorship can be a great benefit to your business.
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It's typical for an entrepreneur or salesperson to be afraid of hearing the word "no" come out of a potential customer's mouth. However, Tom Hopkins, sales expert and author of How To Master The Art of Selling, insists that, in actuality, selling cannot begin until buyers first say "no".
Dan Kennedy and Tom Hopkins discuss what a customer really means when they say "no", and how careful listening can clue us into their real concerns behind the initial objection. Dan and Tom also reveal some of their top strategies for resolving buyer objections before they even arise.
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Are you wasting your time, energy and resources hunting for the wrong customers? Perhaps you know exactly who your ideal client is, but you're unsure how to position your marketing so that these perfect clients not only find you, but flock to you in droves.
In part two of this two-part episode, Dan continues his expert instruction on top techniques for hunting down ideal customers and clients, as well as how to actually attract them to you once you've found them. Be sure to listen to part one first!
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Finding ideal customers can feel like big game fishing in an ocean scattered with mere flighty sardines. The trap so many entrepreneurs fall into here, Dan says, is that they settle for taking any kind of customer they can get, instead of wisely narrowing their focus on only high value clients that are an excellent match for the business's product or service.
In part one of this two-part episode, Dan uses the "whale hunting" analogy to illustrate how you can use data driven, behavioral markers to identify your ideal customers or clients and ensure your marketing messages are positioned exactly where they can find you. Be sure to check out part two next week!
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When it comes to managing a business and the people who work for you, what is your top priority? Dan Kennedy advises that if you aim for employee approval over maximum profits, then you probably shouldn't be in business at all.
Dan Kennedy and Lee Milteer talk through Dan's unwavering views on the employee/employer relationship and how to be an objectively effective boss and NOT simply a subjectively "good" one. If you want your business to be profitable, Dan warns, then you've got to stop coddling employees and start ensuring they're following your well-structured program.
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In virtually any business, customer referrals can prove to be a vital asset. Are you optimizing this tool to its fullest potential?
In part two of this two-part episode, Dan Kennedy and Bill Glazer talk in detail about the seven remaining strategies on Dan's list of 10 key referral-gathering tactics and the real-life examples that prove their effectiveness. Be sure to listen to part one first to learn the first three strategies on the list, as well as the top reasons entrepreneurs fail to take advantage of referrals in the first place!
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Customer referrals can become one of your best sources for lead generation, but as powerful a resource as it is, many business owners unwisely shy away from seeking them out. Why?
In part one of this two-part episode, Dan Kennedy and Bill Glazer first discuss the top reasons the immense potential of referrals often remains untapped, before revealing the first three of 10 key strategies for increasing the natural flow of referrals your way. Be sure to check out part two next week for the remaining seven on Dan's list!
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Closing the sale can be considered both a delicate dance and an inflexible formula whose steps must be followed precisely to guarantee success. Dan Kennedy and longtime business partner and friend Bill Glazer know this all too well.
Using real world examples, Dan and Bill discuss five closing techniques that are foundational to increasing closing percentages and therefore your sales. Whether you're closing a sale in print or in person, these methods are a must for every entrepreneurial tool kit.
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Many today may say direct mail marketing is a dead art - no longer useful to any kind of business owner. The ones who say that, however, are usually the ones who don't know how to strategically use direct mail to their advantage in the first place.
Using years of hard-earned wisdom and experience, Dan shares the most important elements of direct mail that entrepreneurs need to focus on in order to deliver a compelling, personalized marketing message readers won't be able to ignore.
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Social media queen Kim Walsh Phillips joins Dan to discuss an essential yet often frustrating and confusing tool for entrepreneurs: Facebook. Much of this frustration comes from simply not knowing how to use it effectively. Kim admits that it wasn't until she began applying Dan's principles of direct marketing to social media that she began to see the monumental success she was desperately looking for.
Dan and Kim share some of their own experiences using Facebook as a means of marketing and data extraction, as well as go over key do's and don'ts for leveraging the platform to produce the most optimal results.
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How do you gain the trust of your golden prospects? Expert marketer, financial advisor and author Matt Zagula says it's all in how you differentiate yourself from your competition.
Dan and Matt discuss Matt's process for seeking out, appealing to and acquiring middle market customers as well as the more affluent clients he knows he can serve at the highest level. In the end, your proficiency as a marketer isn't based on innate talent - it's all about whether or not you're willing to put in the work.
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All entrepreneurs experience adversity, but only the successful ones are leveraging adversity to their advantage. They are the wise and determined ones that understand how adversity is almost always opportunity in disguise.
In this special speech from the stage, Dan discusses five key ways supposed failures or setbacks can be used to propel entrepreneurs into their next triumph faster than ever imagined. Though seemingly counterintuitive, adversity is not something to be feared, but welcomed.
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Don't think your niche is large enough to make a fortune? Incredibly successful entrepreneur Marty Fort is here to share his wisdom and, hopefully, change your mind.
Dan and Marty discuss Marty's businesses (brick & mortar and info business) and the experiences that taught him which tactics to use in order to extract the most money out of the smallest of markets. If you don't know your customers well enough, Marty insists you'll never be able to create marketing that actually speaks to them.
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Your market / niche is hungry for leadership. Do you have what it takes to be a trailblazer?
Bestselling author, speaker and business coach Tony Rubleski is no stranger to this subject. Using his own experience as well as wisdom shared with him in interviews with the top trailblazers in today's entrepreneurial world, Tony shares with Dan the key traits of businesses and business owners that enable them to rise to the forefront and take the lead in whatever market they're in.
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The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can?
A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing and how he and others successful in business have leveraged these pillars to pull themselves out of obscurity and place their businesses at the top of their field.
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If you've ever wanted to delve into the mind of a top copywriter and better understand how they operate, now is your chance.
Dan Kennedy joins other elite copywriting experts Clayton Makepeace, Bond Halbert and Doberman Dan to discuss what they've seen working really well in copy as well as their own personal strategies for how to keep your copywriting skills sharp.
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Many businesses foolishly believe the term "pricing strategy" to simply mean ensuring your prices are lower than any of your competitors'. This "race to the bottom" is actually the quickest way to not only destroy your profit margins but the longevity of your business as well.
How then can this tempting trap be avoided? Dan Kennedy invites not one but three stellar entrepreneurial pricing experts from various business backgrounds to discuss their experiences and share their wisdom on how to create so much value your customers will pay any price to get what you're offering.
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The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing?
Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business.
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Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your customer testimonials making maximum emotional impact, or do viewers walk away unimpressed?
Relationship marketing strategist and video testimonial expert Ron Sheetz joins Dan Kennedy to talk about the supreme benefits of video testimonials as well as his strategies for curating testimonial compilations that skyrocket your product's reputation as well as your sales.
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Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses while also making it home in time for dinner and quality time with their families.
Whether you're leading multiple business ventures like Ben Glass and Steve Adams, or you're bringing to life your very first entrepreneurial idea, you'll want to take notes on their tactics and recommendations for making the most out of each day.
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Used well, humor can be an extremely effective tool in your marketing. However, being the subjective beast that it is, humor can also prove problematic if used carelessly.
In part two of this two-part episode, Dan Kennedy and Frank Kern continue their conversation about their personal brands of comedy and how they determine what kinds of humor they will and will not use in their copy or at speaking events. Be sure to listen to part one first if you haven't already!
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When it comes to marketing, humor can be thought of as a double edged sword. Get it just right, and you'll have an increasingly captivated audience. Get it wrong, however, and all your best intentions may backfire.
In part one of this insightful two-part episode, marketing mogul Frank Kern joins Dan Kennedy to discuss the benefits and dangers of humor in marketing, as well as their own preferences for how and when to use it, be it on the page or on the stage. Don't forget to check out part two next week!
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In a market thoroughly saturated with information products (that often offer much of the same information), how do you make yours stand out from the rest?
In part two of this extremely beneficial two-part episode, Dan Kennedy continues to share his valuable insights on how to package (and repackage) your info products so that customers not only purchase the product, but become lifetime customers because of it. Be sure to listen to part one first if you haven't yet!
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In order for an information product to sell, it simply needs to work really well... right? While actually offering good information is essential to any info product, Dan Kennedy would argue there's much, much more to it than that.
In part one of this valuable two-part episode, Dan divulges the real purpose of an information product, lays down the criteria for measuring the success of an info product and provides some of the key ingredients that are essential to creating an info product that will sell now and for years to come. Be sure to check out part two next week!
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A true entrepreneur would never engage in thoughts or behaviors that repel money and prosperity, at least not intentionally. Unfortunately many do adopt habits and beliefs that keep them from accumulating all the wealth they desire.
Dan Kennedy and Bill Glazer discuss in depth five of the most important wealth magnets from Dan's book, No BS Wealth Attraction For Entrepreneurs, and how implementing these five will remove significant barriers that obstruct the natural flow of money to you.
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With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll have their focus for long, if at all.
Dan Kennedy and Bill Glazer share their wisdom and real world examples to demonstrate how to make your marketing stand out so that viewers feel compelled to know more and take action. No matter what medium you use to spread your messaging, this information will help give you the advantage you're looking for.
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It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers after one sale or one month in your program.
So just how do you stop fickle customers from fleeing to your competitors? In part two of this two-part episode, Dan Kennedy and Bill Glazer discuss in detail their top five strategies for metaphorically placing an iron cage of retention around your customers, clients and patients. Be sure to check out part one of this episode to discover the top five reasons customers leave in the first place!
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Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes.
In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons customers, clients and patients quit doing business with you. Understanding these "whys" are essential when evaluating how your business could improve. Don't forget to check out part two next week when Dan and Bill share their top five strategies for combating these "whys" and creating ironclad customer retention.
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Brian Tracy is a celebrated expert on sales management, business strategy and individual development. As an entrepreneur who has delivered thousands of speeches and seminars on his subjects of expertise, Brian knows a thing or two about how to speak with persuasion and power.
Dan and Brian discuss their experiences with speaking on stage and the key principles and techniques of presenting they adhere to in order to deliver their message effectively and with the utmost credibility. Above all, don't wait to speak until you have the confidence, Brian advises. The confidence comes with practice.
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What motivates people to buy? Dan Kennedy says that, while this is the question everyone in sales and business need to be endlessly exploring, few actually do. Instead the focus is too often placed on studying selling tactics and not enough on the psychology of the buyer.
Joining Dan to lend his expertise on this topic is Robert Imbriale, renowned author, speaker and coach trained under Tony Robbins. Dan and Robert discuss the top five emotional "hot buttons" that not only motivate people to buy from you, but to buy more and recommend you to their friends as well.
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Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when crafting your copy. Lorrie Morgan, one of the leading female copywriters in the info market industry, knows this is especially true when it comes to understanding the ins and outs of why women buy and how to keep them as loyal customers.
Lorrie discusses with Dan and Bill the surprising statistics behind what women buy and why, as well as the type of copy that works well with female audiences compared to what works better for male audiences. Regardless of who you're writing for, you'll definitely want to educate yourself on these key differences.
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In today's online and highly interconnected world there are more opportunities than ever to get the word out about your business, but is your message being constructed in the right way and to the right people? If not, it won't matter how many people you're able to reach - your leads will still struggle to convert to sales.
In part two of this two part episode, Dan and Bill cover the four remaining factors that control closing percentages and how you can ensure your prospects will buy from you with confidence. Don't forget to check out part one first!
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Having trouble converting leads to sales? You might have an excellent product or service, but if it's not being marketed correctly then your closing percentages will always be lackluster at best.
In part one of this two part episode, Dan Kennedy and Bill Glazer discuss the first four of eight factors that play the greatest role in determining your success in closing a sale. These evergreen principles will apply no matter what business or niche you're in, so remember to come back next week for part two!
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The common excuse for not utilizing paper and/or email newsletters as a tool in business is that it takes too much time. Dan would argue that no one complains about eating or sleeping taking too much time, so why would anyone say the same about something that is just as essential to the health of a business?
Alexandria Brown, also known as the "E-Zine Queen", Joins Dan Kennedy and Bill Glazer to discuss exactly why sending a regular newsletter is such a powerful asset to any business, as well as the methods they use to speed up the newsletter production process and provide content their lists actually pay attention to.
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Though you may not recognize his name, it's more than likely you recognize the book series he founded and co-created: Chicken Noodle Soup For The Soul. Prolific author and speaker Mark Victor Hansen joins Dan in this week's episode to discuss the qualities and the mindset that are vital in order to get others excited about helping you achieve your goals and thereby create success in your business.
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The term "coaching" in business has evolved over time to mean many different things. Group vs individual coaching, in person vs virtual, live vs recorded, gently vs heavily guided - the list of variances goes on. With so many varieties out there, how do you know which type of coaching program is best for your clients?
Continuing where part one left off, Dan provides the remaining seven blueprints for the most effective types of coaching programs, including their unique advantages and drawbacks. Whether you're a veteran or newcomer to the coaching world, these blueprints will prove a huge benefit to your business. Be sure to check out part one of this episode to learn all 10!
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Does your business offer coaching as part of the value ladder? Is coaching your business's main offering? Perhaps you've considered adding a coaching program but have no idea where to start, or maybe you're not even sure what the benefits of coaching are.
In part one of this two part episode, Dan goes in depth on the purpose and advantages of coaching as well as the first three coaching program blueprints that can make a big difference in your business. Whether you're looking to up your coaching game or just get started, these 10 blueprints will be a highly valuable asset in your toolbox. Don't forget to catch the rest of the blueprints in part two next week!
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The sad truth is that too many people in business are more wary of how they spend their money instead of how they spend their time. Countless dreams are deferred or even discarded altogether with the lament, "If only I had more time". What this thinking fails to realize is that it's not about having more time - it's about learning to use the time you do have more effectively.
Dan Kennedy shares some of the key strategies he uses to eliminate "time vampires", make the most of each scheduled hour and thereby achieve greater autonomy in business. Knowing what your time is worth and acting accordingly, Dan emphasizes, is of utmost importance.
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Marketing through direct mail can't be cost-effective in today's digital age... or can it? Dan Kennedy certainly knows it can.
Continuing where they left off last week, Dan and Bill discuss the remaining five of eight components of marketing through direct mail that, when implemented, will significantly increase your business's profitability. Be sure to give part one a listen first!
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Direct mail may be considered by some to be a dated marketing practice, but to those who know how to do it right direct mail becomes a valuable tool in a diverse advertising toolbox.
In part one of this two part episode, Dan Kennedy and Bill Glazer talk in depth about the first three of eight ways entrepreneurs can significantly increase profits through their direct mailing efforts. Be sure to take extra notes on the first one - getting this principle right has a huge impact on the seven that follow it. (And don't forget to tune in next week for part two!)
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As entrepreneurs it may be tempting to put in endless hours of work every single week with the ambition of building a fortune and ultimately earning an early retirement. That is the goal after all, right? Tim Ferriss, author of The New York Times bestselling book, The 4-Hour Workweek, would argue otherwise.
Dan Kennedy, Tim Ferriss and Bill Glazer discuss the breakthrough concepts behind The 4-Hour Workweek and how distributing recovery periods throughout your career eliminates burnout and leads to greater freedom and fulfillment in life overall. It is time, not money, that will always be the most valuable currency we have.
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To the inexperienced entrepreneur, studying and improving mindset in business may appear a waste of time. These rookies would rather only learn the step-by-step technical/mechanical processes that are "proven" to lead to quick success. They want easy-to-apply processes such as, "How to run effective ads," or, "The nine steps to doubling your ROI". While the mechanical applications are certainly important, what this thinking fails to recognize is just how much your mindset colors every single decision you make in your business.
In this episode, Dan Kennedy discusses with Dave Dee and Dr. Chris Tomshack why ignoring the development of your own mindset is akin to refusing to understand when and why money moves through the marketplace. When money and the marketplace essentially have a mindset of their own, just knowing all the steps isn't enough.
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Are your ads leaving the intended impression? Or are they disregarded after a glance?
Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increase the response of your ad's viewers. Be sure to check out part one first!
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There are many components to ad creation, but are you paying attention to the ones that leverage the greatest impact?
In part one of this two part episode, Dan Kennedy and Bill Glazer go in depth on the first three items that are crucial to consider when it comes to maximizing the response of your ad's viewership. Don't forget to check out part two next week!
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We know the man, the myth and the legend that Dan Kennedy is today, but what about his early years?
In this television interview Dan talks about what it was like for him growing up in a home with business-minded parents and how his childhood experiences with his parents' entrepreneurial ups and downs taught him early on the do's and don's of sales and marketing. No matter if you're a seasoned entrepreneur or just starting out, these pearls of wisdom will all apply to you!
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There's a two trillion dollar market filled with multicultural customers willing to buy from you, but are you willing to put in the extra work to adapt your sales and marketing to appeal to their needs?
Michael Lee, the reigning expert in marketing and selling to multicultural customers, discusses with Dan why it's important to to be aware of who you're selling to, as well as the cultural influences that impact their habits as a consumer. If you want to set yourself apart in the marketplace, then it is crucial to develop cultural competence in your sales and instill cultural sensitivity into your frontline staff.
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Dan interviews two of his top Diamond Members and dives deep into creating simple and highly profitable direct mail campaigns. Here how landing just one client from a single mailing of 100 letters can make you very happy.
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Why is it important to create a compelling message? On this episode Bill Glazier and Dan Kennedy discuss why it's important and some different strategies you should consider when creating your compelling message.
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In the exciting conclusion of this 2-part episode, you'll hear Dan talk about:
- Be a RANCHER in the HERD business
- Assess the FUTURE BANK number of your herd, not the CURRENT BANK number
- Start thinking in terms of the herd, because it will liberate you from ever having to worry about money
- The power of the herd is Income on Demand
And so much more. Enjoy!
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In the first part of this 2 episode event, you'll hear Dan Kennedy talk about:
- Whatever business you're in, no matter what you do or what you sell, you're in the "money business."
- Current income for most biz owners tends to disappear because they're good at spending what they make. They neglect to focus on the question, "Am I creating any VALUE for my business?"
- The #1 Asset in your business in your Herd.
- The Herd is the group of people, your list, who continue to give you money month in and month out.
And so much more. Enjoy!
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In this episode, you'll hear Dan Kennedy talk about:
- The worst number in business is 1.
- The days of the "one trick marketing pony" are gone.
- One marketing strategy, one product, one service, one location, just won't cut it.
- Diversity = stability.
And so much more. Enjoy!
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Want to find "hidden money" in your business? Dan shares exactly how to exponentially increase your cashflow and the value of your company with these 5 Key Strategies. Find out how to find your customer "trigger points" so you know how to market and sell to them. And the best part is... it's way easier than you think!
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Dan reveals the foundational approach and strategies to a wildly successful marketing system that has sustained itself for over 34 years…and has helped countless entrepreneurs and business owners generate millions for their business.
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In the second half of this presentation, Dan is describing the RIGHT and the WRONG ways to implement Selling and Salesmanship into your business.
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On this episode, Dan explains how selling and marketing are not two separate things that you can pick and choose from, they are both a part of the whole process and work together in order to get to the outcome of acquiring a customer.
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Expansion (not just growth), wealth (not just income), access to capital, leverage, and sales-of-your company exit strategies.
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Expansion (not just growth), wealth (not just income), access to capital, leverage, and sales-of-your company exit strategies.
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This is the actual lost recordings of Dan Kennedy doing his pitch at the old Peter Lowe events!!!
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The quality of the results you get from money and sales is directly related to the quality of the instructions you issue. Discover how 'ritualistic regimens' can get you what you want.
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The reason most people aren't productive is because they aren't sufficiently motivated to do what's necessary to be productive. What you can't measure, you can't manage. Dan shares exactly how to make the most of your time.
Do business on YOUR terms. Most businesses don’t do this. Big mistake. Dan Kennedy opens up Pandora’s Box and lets loose the idea of ‘earned entitlement’... and your duty and responsibility to operate this way in your business.
In a rare meeting of the minds, legendary marketer Dan Kennedy interviews marketing giant Jay Abraham. In this high-level episode, you'll discover the power of pre-eminence and how to authentically connect with your audience. Jay also reveals the #1 critical mistake most entrepreneurs and business owners make when it comes to marketing and sales.
Welcome to the first episode of Dan Kennedy's Magnetic Marketing Podcast! Enjoy this interview between Dan and Russell Brunson where they discuss evergreen marketing principles.