The Spin Markket Report: Recent Episodes
Spin Markket + Digital
Welcome to the Spin Markket Report where you get to see what we are doing for our clients on a day to day basis!
Anna Woodward is the Director for the Webster City Area Chamber of Commerce. We discuss the wide demographic the Webster City Area Chamber of Commerce serves, the plethora of fun events they host and are involved with, servicing the surrounding area for the betterment of the community, different ways individuals can become involved with the Wester City Area Chamber of Commerce, and more!
Follow Webster City Area Chamber of Commerce Online:
Website: https://visitwebstercityiowa.com
Facebook: https://www.facebook.com/WebsterCityAreaChamber
🎙️ Listen to the Podcast:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-spin-markket-report/id1601733184
Spotify: https://open.spotify.com/show/7grVE1keCgND49DQj5MHrY
Spin Markket Website: https://www.spinmarkket.com/the-spin-markket-report
Podbean: https://thespinmarkketreport.podbean.com/
🖥️ Connect with Spin Markket
Website: http://www.spinmarkket.com
Phone: 515-302-8026
Email: digitalagent@spinmarkket.com
🔗 Visit Spin Markket on Social Media:
Facebook: https://www.facebook.com/Spinmarkketfddigital/
Instagram: https://www.instagram.com/spinmarkket/
LinkedIn: https://www.linkedin.com/company/spin-markket/
X: https://twitter.com/spinmarkket
TikTok: https://www.tiktok.com/@spinmarkket
This podcast is a production of Spin Markket + Digital and is produced in the Spin Markket podcast studio.
DigitalMarketing #Podcast #FortDodge
Laura Todd and Jean Bral join us from Buena Vista University to discuss Buena Vista University's Strategic Partnerships division. Our guests also cite how secondary education is impactful to the individuals who seek it, the communities that embrace it, and the people who provide it.
Be Sure to Check Out Buena Vista's Strategic Partnerships Division:
https://www.bvu.edu/strategic-partnerships
Follow Buena Vista University Online:
Website: https://www.bvu.edu
Facebook: https://www.facebook.com/buenavistauniversity
Instagram: https://www.instagram.com/buenavistauniversity/
YouTube: https://www.youtube.com/@BuenaVistaUniversity
Listen to the Podcast:
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-spin-markket-report/id1601733184
Spotify - https://open.spotify.com/show/7grVE1keCgND49DQj5MHrY
Spin Markket Website - https://www.spinmarkket.com/the-spin-markket-report
Podbean - https://thespinmarkketreport.podbean.com/
Connect with Spin Markket 🖥️
http://www.spinmarkket.com
515-302-8026
digitalagent@spinmarkket.com
Visit Spin Markket on Social Media:
Facebook - https://www.facebook.com/Spinmarkketfddigital/
Instagram - https://www.instagram.com/spinmarkket/
LinkedIn - https://www.linkedin.com/company/spin-markket/
X - https://twitter.com/spinmarkket
TikTok - https://www.tiktok.com/@spinmarkket
This podcast is a production of Spin Markket + Digital and is produced in the Spin Markket podcast studio.
DigitalMarketing #Podcast #FortDodge
On this week's Spin Markket Report we sit down with Stacy Carter and Morgan Flaherty of North Central Occupational Medicine & Walk In Clinic. We discuss their recent move, why walk in clinics are necessary, what their work does to service the community, and more!
Follow North Central Occupational Medicine & Walk In Clinic:
Website: https://www.northcentralwalkin.com
Facebook: https://www.facebook.com/p/North-Central-Occupational-Medicine-and-Walk-in-Clinic-100090053911755/
Listen to the Podcast:
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-spin-markket-report/id1601733184
Spotify - https://open.spotify.com/show/7grVE1keCgND49DQj5MHrY
Spin Markket Website - https://www.spinmarkket.com/the-spin-markket-report
Podbean - https://thespinmarkketreport.podbean.com/
Connect with Spin Markket 🖥️
http://www.spinmarkket.com
515-302-8026 digitalagent@spinmarkket.com
Visit Spin Markket on Social Media:
Facebook - https://www.facebook.com/Spinmarkketfddigital/
Instagram - https://www.instagram.com/spinmarkket/
LinkedIn - https://www.linkedin.com/company/spin-markket/
X - https://twitter.com/spinmarkket
TikTok - https://www.tiktok.com/@spinmarkket
This podcast is a production of Spin Markket + Digital and is produced in the Spin Markket podcast studio. #DigitalMarketing #Podcast #FortDodge
We're back with another episode of the Spin Markket Report and today we are joined by Barb Michaels and Linda Donner of the Badger Lake Dragon Boat Association. Today we discuss what they do to make the dragon boat races at Kennedy Park and the races all around the world a success.
Listen to the Podcast:
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-spin-markket-report/id1601733184
Spotify - https://open.spotify.com/show/7grVE1keCgND49DQj5MHrY
Spin Markket Website - https://www.spinmarkket.com/the-spin-markket-report
Podbean - https://thespinmarkketreport.podbean.com/
Connect with Spin Markket 🖥️
http://www.spinmarkket.com
515-302-8026
digitalagent@spinmarkket.com
Visit Spin Markket on Social Media:
Facebook - https://www.facebook.com/Spinmarkketfddigital/
Instagram - https://www.instagram.com/spinmarkket/
LinkedIn - https://www.linkedin.com/company/spin-markket/
X - https://twitter.com/spinmarkket
TikTok - https://www.tiktok.com/@spinmarkket
This podcast is a production of Spin Markket + Digital and is produced in the Spin Markket podcast studio. #DigitalMarketing #SpinMarkket #Podcast
Today we are joined by Spin Markket employee and Northern Iowa Student, Megan Anderson. On today's episode she talks about her experiences in college and finding work-life balance.
Watch the Podcast:
Youtube: https://youtu.be/X6J_Bajsfi8
Connect with Spin Markket 🖥️
http://www.spinmarkket.com
515-302-8026
digitalagent@spinmarkket.com
Visit Spin Markket on Social Media:
Facebook - https://www.facebook.com/Spinmarkketfddigital/
Instagram - https://www.instagram.com/spinmarkket/
LinkedIn - https://www.linkedin.com/company/spin-markket/
X - https://twitter.com/spinmarkket
TikTok - https://www.tiktok.com/@spinmarkket
This podcast is a production of Spin Markket + Digital and is produced in the Spin Markket podcast studio. #DigitalMarketing #SpinMarkket #Podcast
Today we are joined by the Chief Operating Officer of Webster Calhoun Cooperative Telephone Association - Marcie Boerner as she tells us all about what makes a coop unique, why fiber is the future, and much more!
Connect with Spin Markket 🖥️
www.spinmarkket.com
515-302-8026
digitalagent@spinmarkket.com
This podcast is a production of Spin Markket + Digital and is produced in the Spin Markket podcast studio.
Today we are joined by Fort Dodge native and social media influencer Jennifer Brown. She tells us all about her weight-loss journey and how she has grown her following on social media
Follow Jennifer on Social Media
TikTok: https://www.tiktok.com/@thisiowamom
Instagram: https://www.instagram.com/thisiowamom/
Connect with Spin Markket 🖥️
www.spinmarkket.com
515-302-8026
digitalagent@spinmarkket.com
This podcast is a production of Spin Markket + Digital and is produced in the Spin Markket podcast studio.
Today we are joined by Elizabeth Stanek - the Executive Director of Linking Families in Fort Dodge, Iowa. She tells us all about her role in the childcare system, growth that has recently happened, as well as the challenges faced in staffing and funding.
Learn more about Linking Families:
https://www.linking-families.com/
Connect with Spin Markket 🖥️
www.spinmarkket.com
515-302-8026
digitalagent@spinmarkket.com
This podcast is a production of Spin Markket + Digital and is produced in the Spin Markket podcast studio.
We are so excited about our upcoming open house, ribbon cutting, and community event at Spin Markket + Digital. On this episode of the Spin Markket Report Peter and Mack sit down with our owner Cheryl O'Hern to talk about our upcoming event: Buster's Bash as well as the services Spin Markket offers.
Connect with Spin Markket 🖥️
www.spinmarkket.com
515-302-8026
digitalagent@spinmarkket.com
This podcast is a production of Spin Markket + Digital and is produced in the Spin Markket podcast studio.
On the first episode of our brand new podcast, The Spin Markket Report, Peter and Mackenzie get to talk to Heather Stewart and Cory Krug from the Webster County Fairgrounds about what's happening lately at the fairgrounds as well as about their brand new logo and website that were done by the Spin Markket crew.
Check out the new Webster County Fairgrounds website: www.wcfairgrounds.com
Follow Spin Markket on Facebook, Instagram, Linkedin, and Tiktok @spinmarkketfd
Visit our website www.spinmarkket.com for more information
Call us today at 515-302-8026 or email us at digitalagent@spinmarkket.com for your free quote!
On this episode of the Spin It Podcast, Caleb and Mackenzie get to interview and get to know our new intern and student at Iowa Central, Megan Anderson!
On this episode of Spin It, the Spin Markket team discusses different file types and their purposes!
Follow us on social media @spinmarkketfd
Visit our website www.spinmarkket.com
Call us today at 515-302-8026 or email us at digitalagent@spinmarkket.com
On Today's Episode We Discuss
• Why the future is digital over print and when to choose each for advertising
• What to know about running a digital ad
• Keywords and keyphrases
Find Us Here:
Visit our website to learn more: www.spinmarkket.com
Contact us for your all your digital marketing needs at 515-302-8026 or email us at digitalagent@spinmarkket.com
Listen to the Podcast:
Apple Podcasts -https://open.spotify.com/show/7grVE1keCgND49DQj5MHrY
Spotify - https://open.spotify.com/show/7grVE1keCgND49DQj5MHrY
Spin Markket Website - https://www.spinmarkket.com/spin-it-podcast
Social Media:
Spin Markket:
Facebook - https://www.facebook.com/Spinmarkketfddigital
Instagram https://www.instagram.com/spinmarkket/
Twitter - https://twitter.com/spinmarkket
LinkedIn - https://www.linkedin.com/company/spin-markket/
Caleb Westall:
Facebook - https://www.facebook.com/CJ9.Design
Instagram - https://www.instagram.com/cj9.design/
LinkedIn - https://www.linkedin.com/in/caleb-westall-8113b7228/
Portfolio - https://calebwestall.myportfolio.com/
Mackenzie Schwenke:
Facebook - https://www.facebook.com/schwenke.artistry
Instagram - https://www.instagram.com/schwenke.artistry/
LinkedIn - https://www.linkedin.com/in/mackenzie-schwenke-28969017a/
Portfolio - https://schwenkeartistry.myportfolio.com/work
Abby Diehl:
LinkedIn - https://www.linkedin.com/in/abbigail-diehl-428264200/
Portfolio - https://abbigaildiehl.myportfolio.com/
This podcast is a production of Spin Markket + Digital and is produced by Spin Markket.
On Today's Episode We Discuss
• The importance of having a up to date website
• Tips about your website
• What our favorite phones apps are and why
Find Us Here:
Visit our website to learn more: www.spinmarkket.com
Contact us for your all your digital marketing needs at 515-302-8026 or email us at digitalagent@spinmarkket.com
Listen to the Podcast:
Apple Podcasts -https://open.spotify.com/show/7grVE1keCgND49DQj5MHrY
Spotify - https://open.spotify.com/show/7grVE1keCgND49DQj5MHrY
Spin Markket Website - https://www.spinmarkket.com/spin-it-podcast
Social Media:
Spin Markket:
Facebook - https://www.facebook.com/Spinmarkketfddigital
Instagram https://www.instagram.com/spinmarkket/
Twitter - https://twitter.com/spinmarkket
LinkedIn - https://www.linkedin.com/company/spin-markket/
Caleb Westall:
Facebook - https://www.facebook.com/CJ9.Design
Instagram - https://www.instagram.com/cj9.design/
LinkedIn - https://www.linkedin.com/in/caleb-westall-8113b7228/
Portfolio - https://calebwestall.myportfolio.com/
Mackenzie Schwenke:
Facebook - https://www.facebook.com/schwenke.artistry
Instagram - https://www.instagram.com/schwenke.artistry/
LinkedIn - https://www.linkedin.com/in/mackenzie-schwenke-28969017a/
Portfolio - https://schwenkeartistry.myportfolio.com/work
Abby Diehl:
LinkedIn - https://www.linkedin.com/in/abbigail-diehl-428264200/
Portfolio - https://abbigaildiehl.myportfolio.com/
This podcast is a production of Spin Markket + Digital and is produced by Spin Markket.
On Today's Episode We Discuss
• Whether or not it's time for you to rebrand your logo
• Keep it consistent
• Color pallettes based on your type of business
Find Us Here:
Visit our website to learn more: www.spinmarkket.com
Contact us for your all your digital marketing needs at 515-302-8026 or email us at digitalagent@spinmarkket.com
Listen to the Podcast:
Apple Podcasts -https://open.spotify.com/show/7grVE1keCgND49DQj5MHrY
Spotify - https://open.spotify.com/show/7grVE1keCgND49DQj5MHrY
Spin Markket Website - https://www.spinmarkket.com/spin-it-podcast
Social Media:
Spin Markket:
Facebook - https://www.facebook.com/Spinmarkketfddigital
Instagram https://www.instagram.com/spinmarkket/
Twitter - https://twitter.com/spinmarkket
LinkedIn - https://www.linkedin.com/company/spin-markket/
Caleb Westall:
Facebook - https://www.facebook.com/CJ9.Design
Instagram - https://www.instagram.com/cj9.design/
LinkedIn - https://www.linkedin.com/in/caleb-westall-8113b7228/
Portfolio - https://calebwestall.myportfolio.com/
Mackenzie Schwenke:
Facebook - https://www.facebook.com/schwenke.artistry
Instagram - https://www.instagram.com/schwenke.artistry/
LinkedIn - https://www.linkedin.com/in/mackenzie-schwenke-28969017a/
Portfolio - https://schwenkeartistry.myportfolio.com/work
Abby Diehl:
LinkedIn - https://www.linkedin.com/in/abbigail-diehl-428264200/
Portfolio - https://abbigaildiehl.myportfolio.com/
This podcast is a production of Spin Markket + Digital and is produced by Spin Markket.
We're Back!
Join us today for the first episode of 2023 on the Spin It Podcast as we discuss all things marketing!
On Today's Episode We Discuss Marketing Trends in 2023
- The emergence of vertical video on social media
- Making sure your website is ADA compliant
- Keeping Your SEO up to date
- Using social media to create connections
Find Us Here:
Visit our website to learn more: www.spinmarkket.com
Contact us for your all your digital marketing needs at 515-302-8026 or email us at digitalagent@spinmarkket.com
Listen to the Podcast:
Apple Podcasts
Spotify
Spin Markket Website
Youtube
Social Media:
Spin Markket: Facebook & Instagram & Twitter & LinkedIn
Caleb Westall: Facebook & Instagram & LinkedIn & Portfolio
Mackenzie Schwenke: Facebook & Instagram & LinkedIn & Portfolio
Abby Diehl: LinkedIn & Portfolio
This podcast is a production of Spin Markket + Digital and is produced by Spin Markket.
On this episode of Spin It we are discussing the tenth video in the Business, Community, Opportunity campaign for the Fort Dodge businesses: One Vision with special guests Jill Nelson and Lydia Schuur!
On this episode of Spin It we are discussing the ninth video in the Business, Community, Opportunity campaign for the Fort Dodge businesses: Mikos and Matt Furniture Store with special guests Jill Nelson and Lydia Schuur!
On this episode of Spin It we are discussing the eighth video in the Business, Community, Opportunity campaign for the Fort Dodge businesses: NEW Coop with special guests Jill Nelson and Lydia Schuur!
On this episode of Spin It we are discussing the seventh video in the Business, Community, Opportunity campaign for the Fort Dodge businesses: First Presbyterian Church with special guests Jill Nelson and Lydia Schuur!
On this episode of Spin It we are discussing the sixth video in the Business, Community, Opportunity campaign for the Fort Dodge businesses: State Farm Insurance representative Jeff Haupts with special guests Jill Nelson and Lydia Schuur!
On this episode of Spin It we are discussing the fifth video in the Business, Community, Opportunity campaign for the Fort Dodge businesses: Brown Shoe Fit owned by Craig Jarrard with special guests Jill Nelson and Lydia Schuur!
On Episode 11 of Spin It we are discussing the fourth video in the Business, Community, Opportunity campaign for the Fort Dodge businesses: The Fort Dodge Fine Arts Association with special guests Jill Nelson and Lydia Schuur!
On Episode 11 of Spin It we are discussing the third video in the Business, Community, Opportunity campaign for the Fort Dodge businesses: CNOS with special guests Jill Nelson and Lydia Schuur!
On Episode 10 of Spin It we are discussing the second video in the Business, Community, Opportunity campaign for the Fort Dodge businesses: Rush Hour with Jill Bush with special guests Jill Nelson and Lydia Schuur!
On today's episode of Spin It we are joined by special guest of the show and our new intern, Emma Hergenreter. Emma is a intern here at Spin Markket and is currently a graphic design major at the University of Northern Iowa.
She grew up in Fort Dodge and always had an interest in art. Join us today as she shares some of the hidden gems about Fort Dodge and tells us her story
Join us on Episode 9 of Spin It as we talk about a brand new project happening with one of our clients at Spin Markket!
Caleb: You're listening to Spin It: A Spin On Digital Marketing. We are spinning the discussion about everything web, graphics, digital marketing, and much more. And we are here to help get your business' online presence back on track: Join the team as we spin it. Caleb: Hey, everybody, how's it going? Welcome back to the Spin It Podcast. This is episode number nine. Cheryl: Wow. Isn't it amazing how far we've come? Caleb: No. From that little closet to now a actual studio. Cheryl: Very cool. Caleb: Yeah. So today I'm actually joined by Cheryl, not Mackenzie today. So how's it going, Cheryl? Cheryl: It's good. Caleb: That's good. Cheryl: It's fun to be able to be on here once in a while. Caleb: Yes. Cheryl: You guys hog the program all the time and I don't get to get on. Caleb: Yeah. Well, it is what it is, I guess. But no, it's good to be back. We've had some big stuff going on around here. Got a special episode for you today with one of our clients, guest client. So it's going to be something a little different today for you all, but it's good to be back on and I graduated college yesterday, so- Cheryl: Congratulations, Caleb. Caleb: ... that's exciting to be done. Cheryl: You look so nice in your picture ... Caleb: Oh, thank you. Cheryl: ... with your cap and gown. Caleb: Yes. It was a lot of fun. Glad to be done. I start full-time Monday, so that's exciting. Move on to the next stage in life.
Cheryl: Be nice to have everybody on a regular schedule in here. Caleb: Yeah. Yeah, definitely. So, got some big stuff going on around here, a lot of new projects. We're always doing new projects, it seems like, a lot of big projects. Cheryl: We've had some very interesting ones in the last couple weeks that just popped up so it's going to be fun. Caleb: Yeah. I know I've been working with Dr. Greg, like always. He's got video issues. So I've been working on that with him. We're getting to the bottom of it. Cheryl: And his book comes out next month. That'll be actually able to purchase on Amazon. So he's really excited about that. Caleb: Yeah. I'm hoping that we see some big sales from that really quick. And I think we will. It's a good book, so I hope a lot of people buy it and buy into what he's doing because it could definitely be big for him. So I hope it works out good. Caleb: Spin Markket got to be represented at the Ignite Entrepreneurs Expo last week. I think I said that right. Cheryl: Yes, you did. Caleb: Okay. Okay. So basically it was for small businesses in the Fort Dodge area to come promote themselves. But also it was for Iowa Central students or prospective business owners or other small business owners in the community to go and see what's out there for them, for help. There was us as a marketing team, there was different things like that, people for finances, all different kinds of things, so we got to be there for that and that was a lot of fun. Got to talk to some people. I know Mackenzie was excited because she thinks she might have convinced somebody to go into graphic design for college instead of accounting so she was excited about that. So more people in the field, we definitely need it. Cheryl: A lot of people sometimes don't quite realize what all the opportunities are on a graphic designer. They think that they're just drawing stuff. As you can see in our office, that's not at all what it is. Caleb: Yeah. We're very multifunctional around here. So I'm going to step away here in a minute. Get right to it. I don't want to take up too much of the time for our guests today, but we have with us from the Greater Fort Dodge Growth Alliance ... Cheryl: We have Jill Nelson and Lydia Schuur. Caleb: Yeah. So they're here to talk about a new campaign they're going to be doing as part of the Growth Alliance. I'm not going to steal their thunder, I'm not going to talk about what it's about. But I'm going to in a minute let them, step away and Cheryl's going to be on here and she's going to be interviewing them, talking about their new campaign that we're helping them with. So we're super excited to have them on today. New thing for us is to have a guest. So I'm excited that we get to change it up a little bit. So, with that being said, I'm going to turn it over to Cheryl and Jill and Lydia. Cheryl: Thank you. Caleb: This episode of Spin It is brought to you by Spin Markket + Digital in Fort Dodge, in partnership with the Greater Fort Dodge Growth Alliance. Caleb: The Greater Fort Dodge Growth Alliance is an efficient organization whose mission is to unify and coordinate accountable economic and community development to enhance the quality of life in Fort Dodge, Iowa, and the surrounding regions. For your business to become a member of the Greater Fort Dodge Growth Alliance, call them at 515-955-5500. That's 515-955-5500. Or you can email them at info@greaterfortdodge.com. That's info@greaterfortdodge.com. Caleb: To learn more about the Greater Fort Dodge Growth Alliance, visit their website, www.greaterfortdodge.com. That's www.greaterfortdodge.com. Or follow them on Facebook, Twitter, YouTube, and LinkedIn. Caleb: And as always, for all your digital marketing needs, call Spin Markket today or visit our website www.spinmarkket.com. That's www.S-P-I-N-M-A-R-K-K-E-T.com, www.spinmarkket, with two K's, com. Cheryl: Well, I am really excited today to bring on our two guests. We have Jill Nelson from the Greater Fort Dodge Growth Alliance, she is the community development director for them. How are you doing, Jill? Jill Nelson: Good. How are you, Cheryl? Cheryl: I'm great. And we have Lydia Schuur. She is the communication specialist with the Greater Fort Dodge Growth Alliance. And welcome, Lydia. Lydia Schuur: Thank you. Happy to be here, Cheryl. Cheryl: Well, we're glad to have both you and we have a really fun, exciting program that you guys are launching. Never done anything like this before in the area and has really taken us several months to put it all together. We've talked about it a lot and have finally reached the point where we're ready to launch it and want you guys to tell us all about what's going to be going on. So let's start with Jill. What are we going to be doing, Jill? Jill Nelson: Yeah. Well, so first of all, for those listeners that may not be familiar with our organization, the Greater Fort Dodge Growth Alliance, we're the community and economic development organization for the region. We also serve as the chamber of commerce. Jill Nelson: And so, with that, we are a membership organization, we serve a lot of businesses, business and industry, and really, everyone from our large primary sector businesses that are some of our top employers in the region, all the way down to our very small businesses as well as nonprofits. We have several individuals that are members as well. Jill Nelson: And so, with that, the project that Cheryl was referencing is we are doing a video series to highlight some of our member businesses and just members in general to showcase the members that we do have, but also the great things that are happening in the region and just to build upon that connection with the business community, the opportunity in the area and our role as the Growth Alliance. Cheryl: So what would you say sparked this idea? I mean, what was it that got everybody motivated to go to a video type of project? Lydia Schuur: Well, it's something different. Like you had mentioned, nobody in the area has done this. It's a new way for us to reach potential members, to also educate people on the different businesses that are in these videos, who they are, what they do, and then how partnering with the Growth Alliance, how together we all can help grow this area, and like Jill mentioned, really talk about the great things happening here. Cheryl: Great. And Lydia, the name of the program is actually Business Community Opportunity, which really covers all the areas that you spend all your time promoting within the area, and not only within the area, across the United States and actually internationally as well. Nestles and CJ bio are both international companies that we have here. Jill Nelson: Yep. As well as several others as well. Cheryl: Those would be examples, yes, very much so. So how did this all come together? Jill Nelson: I would say that this project has absolutely evolved over time when we first had conversations with you, Cheryl, several months ago, I think we were originally thinking we wanted to do something that was really membership focused and we wanted to, of course highlight our members, but then a goal was also to gain new members from it. Jill Nelson: And through our conversations and as we just continue to work on the project, we realized that this could be much bigger than that, and we wanted to really dive a little bit deeper into the businesses that make up our community, but then for them also to tell their story as to why are they choosing to do a business here and the opportunity that they've seen, that they're here. Jill Nelson: A lot of them throughout their stories talked about what they love about the community and the support they've received and all the things that have led them to be successful. And I think it's a great story about their business, their connection to the Growth Alliance, but our region as a whole and the opportunity that's here. So it's been cool to see the project evolve over the last couple months. Cheryl: It really has evolved a lot. A lot of the things that it involved were while we were listening to the different interviews and hearing the comments and the similarities. Without anybody knowing what the other individual business was talking about, we saw some things that were really in sync with everybody else. Lydia Schuur: Yeah. I take that from the videos as well, especially just how highly these business owners talked about the community and how everybody supports each other and the importance of shopping local. And that was obvious throughout, which was awesome. Cheryl: Very much so. Everyone expressed that, whether it was a retail store or an eggs business or whatever. And we haven't told you who the business are yet. Jill Nelson: We haven't got there. Cheryl: We haven't gotten to that point, a great mix of these businesses. And it was just so fun to hear all of them resonating the same theme and topic throughout. It might be just a little bit different, but it all was the same, talking about community and how supportive everybody is and how cooperative everybody is and the opportunities that are available within our community as it is. Jill Nelson: Yeah. Absolutely. Cheryl: So how do you vision the campaign to be used with the Growth Alliance and the businesses highlighted within the community? And that's the other thing, is we have to say that even though we're in Fort Dodge, you handle an area that's a regional area much more. Jill Nelson: Yeah. I mean, we absolutely, of course we plan on utilizing this via social media. And then through our regular channels that we use with our members and with the community, but the members that we interviewed are also really looking forward to sharing it with their contacts as well and it's a great business promotional tool for them. And so we know that when they do that, that'll give us a stronger reach as well. Lydia Schuur: Yeah, that really covers it, encouraging them to share their video, but also everybody else's too to really get the campaign some traction and really get that reach that we want. And I mean, the potential is huge, which is great. Cheryl: Very exciting. And I think what everybody's going to see with these videos is there's businesses maybe they didn't even know existed in our community and would not realize how many people they touch with their customers, with their employees, how they handle people or have clients all over the United States and even internationally. Cheryl: But a lot of these jammed businesses, they just don't see them as much because it might be in the downtown area and it might be a niche business that they haven't gone to, or maybe they'd driven by and wondered, "What was that all about?" On there, so they're going to get a good opportunity to really see what they're about and to learn from the business owner what they have seen in the community and how they've grown their business as well. Jill Nelson: Right. Right. And just like we did as we were listening to their interview. I mean, we absolutely, I think learned a lot about all of our members, things that we didn't realize.
Cheryl: Exactly. Jill Nelson: Right. Yeah. There's a personal connection after watching or hearing the interviews. And I think that's a really cool piece to come out of it, is they really do personalize these businesses for the viewers. And I think that's great. Cheryl: Yeah. It was really fun to see how warm and inviting everybody was from the very beginning of their interview. And you'll see that in those videos that are going out there as well. Cheryl: Let's talk a little bit on how these are going to be launched. We have 10 businesses, and we're planning on launching one about every three, maybe four weeks. So that'll take us through the rest of the year on there. So what's really exciting is to see each video and have people start talking about it and then the next video come out and we'll be able to, with a variety of digital platforms, have all those videos together. Cheryl: So then by the end of the year, we'll have a collection of 10 videos, about 30 minutes long if you take all 10 videos together, they're all about two minutes each. But will really be a great visual as well as audio opinion and ideas of our community out there when they get to see them. Jill Nelson: Yep, from a lot of different perspectives. Cheryl: And when we put together the different businesses, when they're going to be launched, you're going to see a whole variety out there across the board. Do we want to give anybody any hints on who the businesses are? Jill Nelson: Oh, I think that we can think. Lydia Schuur: Yeah. Why not? Okay. Cheryl: Well I'll let you guys. Jill Nelson: Yeah. Okay. So as we were choosing our businesses, or actually just members to highlight, because you'll see that a couple of them are not businesses, they're nonprofits, but it was very important to us that we selected just a variety of businesses or members that make up our community. And so you'll see here through this list that we have some very small businesses, we have some that are a little bit larger, we have some homegrown businesses, we have some national business, we have a Midwest business, we have a church and a nonprofit, and all of these members combined just really are a great makeup of our community. Jill Nelson: And so a lot of careful thought went into to selecting these. And we also took into consideration the individual that we were going to be interviewing too, because we wanted to have a lot of different perspectives within these interviews.
Jill Nelson: So we interviewed Jill Bush with Rush Hour. She has just a really cool story to tell. I mean, she started her business in her house. Cheryl: And she was a daycare too when she was doing it. Jill Nelson: Oh, that's right, yes. And she grew and, again, she saw opportunity. And so she opened up a brick-and-mortar here in downtown Fort Dodge. Jill Nelson: Do you want to just go through our list? Lydia Schuur: Yeah. And then we have James Works with Fletcher Wood Products. Cheryl: And what a unique story. Lydia Schuur: Yeah, I know. He's not from the area originally, but again, saw opportunity with owning this ... Cheryl: A very old established business. Lydia Schuur: Yes, longstanding. I learned a lot from his video too on the different kind of projects that they've taken on. And so it's really neat that he saw this area and thought, "This is a great place to own a business and plant myself," and his children and his wife, and I think that's really cool. And Craig Jarrard with Brown's Shoe Fit, that's a cool story. He started as a kid working in his dad's store. Cheryl: Oh. And listening to what he had to do as a kid. Wasn't that fun? Lydia Schuur: Yes. I mean, I really loved learning more about all of these people. And so I'm confident other people will also enjoy. Jill Nelson: Yep. Yep. Then we have Jeff Haupts, State Farm. So Jeff, he moved his family back to Fort Dodge because, again, he saw opportunity within the state farm business, but he also wanted to raise his family, he has five daughters, and his wife, they all moved back because they wanted to live here. They wanted to raise their family and they saw opportunity within the state farm business here. Cheryl: And he's expanding. Jill Nelson: Yes. And he also is growing his business, opening up another office. Cheryl: Yeah. Very exciting. So that's one of the other really fun things on these videos, is listening how they started out. And it's going to really resonate with entrepreneurs and other small business owners that are thinking, "Oh, am I ever going to get anywhere?" The inspiration that they'll be able to get from that. Lydia Schuur: Absolutely. Yeah.
Jill Nelson: Yeah. Then we have NEW Co-op, NEW Co-op is probably actually the largest business that we interviewed Gary Moritz, their communications director, and NEW Co-op has grown exponentially in the last handful of years, serving our farmers and those in the agricultural fields. And as agriculture is such a key component of what we do here in Webster County in the region, supporting so much growth that we've seen in terms of primary sector companies, it was important to us that we had someone in the agriculture field to interview and they were definitely a great one and they have a great story as a company. Cheryl: Oh, they do. How it all started. We're not even going to tell you because you're going to have to watch the video. Lydia Schuur: Yes. Can't give stuff away. Cheryl: No, we can't give everything away. This is a little teaser for you on there. And so what other ones do we have? Lydia Schuur: We have One Vision, which is a nonprofit, works with individuals with disabilities to help them live their lives in various ways, whether that's with helping them fight a job or whatever. And that's also a great story and a good example of collaborating with the Growth Alliance as well. Jill Nelson: Mm-hmm (affirmative). First Presbyterian Church with Pastors Sara and Austin Hill. I think that it's just a fun fact of the Growth Alliance that we do have a church that is a board member of ours. And in order to be a board member, you have to pay the top tiered membership level. And First Presbyterian does. And we love telling people that, that we have support from our business community but we also have support from a lot of other individuals and sectors of the community too. And this church is such a great example of that. Cheryl: Well, and it's really great when you're listening to the story of Sara and Austin, how they're not from the area either. They're from out east. Lydia Schuur: Well, he's from out west, she's from out east. Cheryl: Yeah. And they decided to come to the flyover state, Iowa. Lydia Schuur: And have really committed and have really found a home here and super involved. It's awesome. Cheryl: Very cool. Jill Nelson: Yeah. Then we have CNOS, they are an orthopedic group that partners with UnityPoint here. And they're actually based out of Dakota Dunes, which is right by Sioux City. And so we interviewed two of their doctors, and, again, two professionals that are brand new to the community and have been working hard to have a presence here. And again, CNOS chose to open up business here in partnership with UnityPoint simply because they saw the growth and they saw the potential for opportunity. Cheryl: Well, and I did not realize this, but Iowa Central played a huge part in them coming to the area as well. Jill Nelson: Yes. Yeah. The connection there with their athletic programs. Cheryl: Exactly. So great story of how a partnership on with Iowa Central Community College actually brought them to the area to see what was going on and growing, "Wow. Things are really cool in this area. We can see that we have a place that we can really grow and provide a great service." Lydia Schuur: Yes. And we have Mikos & Matt, also another longstanding established business in town. And again, it just goes to show the support that the community gives to local. And it's a passed down through the generations kind of a story. Cheryl: When we do release that video, we want to maybe have people, how many have La-Z-Boy that they bought from Mikos & and Matt? Lydia Schuur: I'm sure. Cheryl: There's many La-Z-Boys in many homes. Lydia Schuur: That's a good point. Jill Nelson: Absolutely. Absolutely. Lydia Schuur: That's a great point. Jill Nelson: And then I think this is our last one. Number 10 here is the Fine Arts Association. So we interviewed Shelly Bottorff, and Shelly and the Fine Arts Association, they're such a great partner in the community, not only to the Growth Alliance, but just to the community as a whole. And it's great to see another organization like that thriving, and it's cool to see her perspective on how the community has grown, how the arts have been a part of that. Shelly tells a great story. Cheryl: Never a dull moment with Shelly. Lydia Schuur: No, she's so much fun. Jill Nelson: She's very fun. Cheryl: It was very fun listening to her. And then also finding out the stuff about the Phillips Auditorium and how hard they were working on that and all the things that were going on there and how it's evolved over ... Well, she'd been doing this about five years, I believe, as the executive director? Jill Nelson: Since she became the director? I think so.
Cheryl: Pretty close. Pretty close to that. And the things that have happened over those five years ... Lydia Schuur: They've accomplished a lot. Cheryl: ... accomplished a lot and are really showcasing, not only artists, but the students. They're very active with the students all the way from the Triton Kids. Lydia Schuur: Yes. Yes. That actually brings up something in my mind that there are so many connections in this community that you might not have realized exist, but so many groups, nonprofits, businesses, there are so many stories of people working together to create something else. And that's great. Yeah. All these interviews brought that out for sure too. Jill Nelson: Absolutely. Cheryl: When you watch these videos, you're going to see how, "Wow. I didn't realize how this business works with ..." Let's use Brown's Shoe Fit for an example and their Fit Night that he does every Thursday night and all the businesses that he brings in with that. And of course we all- Lydia Schuur: And the exposure that they would get. Cheryl: ... on there. So that was another good example. And then of course the Fort Dodge Fine Arts, all the way from the Triton Kids through the high school and now the new Phillips Auditorium, which, I say new, but it's really old. Lydia Schuur: Literally old, but it'll be renewed. Cheryl: Yep, exactly. So, all right. How are we going to incorporate this marketing campaign? I know that there's a lot of other campaigns going on across the state, such as This Is Iowa and the New Soul of Iowa program that just was released. That's going to be a fun one. That's going to be using drone footage all over the state of Iowa. Lydia Schuur: Cool. Cheryl: Yeah. It's very fun. Very fun, because we're known as the flyover state. Lydia Schuur: Yes. So what a clever thing to do. Cheryl: Yes. And it's called the Soul of Iowa. I love it. So that's going to be fun. So when we release these videos, we're also going to be ... Lydia Schuur: Utilizing the hashtags and ... Cheryl: Right, hashtags and that type of thing. So we make sure that we have that connection out there, because again, that's what this is all about. While we're trying to promote our region in our area, we also have ties all across the United States, as well in state of Iowa. So we really want people to know that while we laugh at being called the flyover state or just a big cornfield, we really have a lot of diversification. Lydia Schuur: Yes. A lot to offer. Cheryl: A lot to offer here. So this campaign's going to start here somewhere around mid-May, and they'll be releasing the videos. So of course Growth Alliance will be where they'll first see it. They'll see it on various other digital platforms and sharing and liking and all that good stuff. And so we're really excited to hear comments coming back and watch how this campaign grows and develops out there. And then hopefully, maybe do it again in 2023. Lydia Schuur: I mean, it'd be cool if people watch this and thought, "Well, I want to be a part of something like this. How can I have a video? Cheryl: And that's a perfect story because when we first started talking, Jill, we had no idea what we were going to do. It was really just passing ideas back and forth. And, "What if we did this?" "What if we did that?" And it's taken a lot of thought and a lot of time in order to put it together. Jill Nelson: Yeah. It has. I mean, honestly, we've probably started, I think you reached out to us maybe a year ago with a different idea for a project. I can't remember what it was. Cheryl: It was more having reviews or that type of thing. Jill Nelson: Okay. And at the time I thought, "You know what, I'm not interested in that one," but I said, "Let's talk in the fall because I think that I'd like to do some membership videos." And from there it just grew. Cheryl: And it's all worked out very well. Jill Nelson: Yeah. Yes. Lydia Schuur: It's been awesome to work with you on this project. Cheryl: Well, thank you. Thank you. Lydia Schuur: It's been really great. Cheryl: And while we've done a lot of video projects over the ... I mean, this was totally different as well. And that's what happens when you collaborate, which that's Dennis's favorite word. Jill Nelson: That's what we say, that we collaborate. Lydia Schuur: Yes. Cheryl: Here, instead of collaborating, we're talking about opportunity, but that's the same thing, collaborating and opportunity, they go hand-in-hand. So it'll be really exciting to see how this grows and what we're going to find out from the community as well when they start seeing it and maybe their comments. I know that was one of the things with him from Fletcher Wood, he said he couldn't believe the people that were embracing him in the community when they first found out that he was here. Lydia Schuur: Yes. Yeah, which is so heartwarming. I'm from this community so I might have an idea of what it's like. But to know that a person who moved here also feels like people are welcoming and friendly is awesome. It just warms my heart to know that somebody also believes that too. Cheryl: Walking down the grocery aisle and he said people would welcome him and say, "Thank you for coming to Fort Dodge." Now, if that doesn't say small town ... But that's some of the positive things with a smaller town, even though we're around 25,000. And I think Kelly ... Lydia Schuur: Kelly Hinds. Yep. She talks about that. Cheryl: ... really talks about that with the One Vision end of it. Jill Nelson: Yep. I think her phrase that she used was, "Small town, big heart." Cheryl: Yes, exactly. Exactly on there. Very good phrase. So anything else that we need to let the audience know about or at least give them some kind of idea that's going to be happening here? Lydia Schuur: Well, I hope that the videos are well received, well viewed. I hope people share, comment, like. If one of the videos that comes out is your favorite store or a nonprofit that you care about, please comment, like, tell people how much you appreciate having this particular entity in our community. Help spread the word. Jill Nelson: Yep. It benefits everybody here. When we speak highly of the businesses that are here, when we speak highly of our community and our region, it benefits everybody. It does nothing for us when we speak negatively. And so I hope that these videos that will be coming out are just a reflection of that message. We want to showcase the good and we want everyone to see it. We hope that our message travels far beyond the borders of Webster County and even far beyond Iowa. Cheryl: Yes, very much so. And I think everybody ... I, well, not think, I know that when you hear each of these interviews that you'll know that it came from their heart on there, that they are really speaking to how they feel and what their business is like in our community. So it's a great motivator for going back to the entrepreneurial expo that we did last week, telling these businesses, "Hey, if you've got an idea, go for it. This is the time for you to really reach out because there's a lot of opportunity, there's a lot of other businesses out here that will help you and support you along with the Growth Alliance." Lydia Schuur: Yeah, absolutely. Cheryl: Wow. Great. So we'll come back, hopefully we'll have another podcast here in two or three weeks to talk a little bit more about what's going on and how things have gone and moved forward and give everybody an update. Wouldn't that be fun? Lydia Schuur: That would be great. Thank you. Cheryl: Well, thank you Jill Nelson and Lydia Schuur from the Greater Fort Dodge Growth Alliance. We're so glad to have you a guest here at Spin It. Lydia Schuur: Thanks Cheryl. Jill Nelson: Thank you, Cheryl. Cheryl: Thank you. Caleb: Thanks for listening to the Spin It podcast. Caleb: Make sure you check out our brand new website at www.spinmarkket.com. That's www.S-P-I-N-M-A-R-K-K-E-T.com. Makenzie: And follow us on social media at Spin Markket to keep up to date with all that's happening. Caleb: If you'd like to sponsor an episode of the Spin It podcast, fill out the form on our website, www.spinmarkket.com. Mackenzie: And make sure you like, share and subscribe to our podcast and YouTube channels so you never miss an episode. Caleb: Thanks for joining us on this week's episode of Spin It.
On today's episode of Spin It we will be discussing why it's important for you to have a good website and why you should make your website your own. This will be part two of a two part series.
On today's episode of Spin It we will be discussing why it's important for you to have a good website and why you should make your website your own. This will be part one of a two part series.
On today's episode of Spin It we are talking about logos and what is incorporated into having a good logo: colors, fonts, style guides, file types, etc.
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On today's episode of the Spin It Podcast the topic is Branding Your Brand and the importance of having a consistent, united, appealing branding to your company!
Welcome to Episode 3 of the Spin It Podcast! Today is part two of a two part series about the Importance of Digital Marketing for small businesses. Cheryl O'Hern, owner and founder of Spin Markket joins the show to give us insight on all things digital including why its important to have a marketing team and the importance of using digital to create relationships with clients and vendors in the business.
Welcome to Episode 2 of the Spin It Podcast! Today is part one of a two part series about the Importance of Digital Marketing for small businesses. Cheryl O'Hern, owner and founder of Spin Markket joins the show to give us insight on all things digital including what to do starting out, working with SEO, Social Media, blogs, digital ads, and much more.
Welcome to the Spin Markket Podcast! Today we finally bring our brand new podcast to life as you get to know more about the team at Spin and find out what we will be bringing to the podcast