The Events Cast: Recent Episodes
Francesca R. Balit
Welcome to The Events Cast, a community of energetic event professionals sharing stories, experiences and inspiration to help you unleash your creative powers.
This is a show for corporate event professionals who need a little inspiration to level up their marketing strategies to sell more tickets, gain more sponsorships and create a community with their audience that returns year after year.
In each episode, Francesca R. Balit will meet with a creative event professional to discuss all things events, creativity, marketing and innovation in events. We hope you enjoy this show :)
Find out more: www.theeventscast.com
Content marketing is crucial for event promotion as it helps increase visibility, engage your audience, and drive ticket sales. By creating and sharing valuable content, you can build anticipation, provide key information, and foster a deeper connection with potential attendees. Effective content marketing not only boosts awareness but also enhances the overall event experience, leading to higher satisfaction and repeat attendance.
In this episode of The Events Cast Podcast, we have the pleasure of speaking with Gina Clarke about strategic content marketing for event promotion.
We explore essential strategies and tips for effective content marketing to promote your events, how to plan and maintain a content calendar, create high-performing content, and understand your target audience. We also discuss setting clear goals, leveraging the best tools for content creation, and distributing your content for maximum reach.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: https://theeventscast.com/gina-clarke/
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Crafting meaningful, memorable experiences is more important than ever before in B2B events. Event professionals can significantly enhance the effectiveness of their campaigns by leveraging insights from behavioural science. From creating a sense of urgency and exclusivity while selling tickets to increasing the engagement of attendees at your event.
In this episode of The Events Cast Podcast, we talk with Siri Brudevold, Global Events Manager, Brompton Bicycle about how psychology can help create unforgettable event experiences.
We discuss what behavioural science is, why event professionals should use it to help promote their events and what results they can expect. Siri also shares with us some real-life examples used at their events and provides practical phycology triggers you can start using right away to improve your attendee engagement.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: https://theeventscast.com/siri-brudevold/
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Creating a world-class event doesn't begin and end on the event day. It starts the moment someone buys a ticket or registers and continues long after the event concludes.
In the latest episode of The Events Cast Podcast, we spoke with Oliver Bailey from IMEX Exhibitions about how they foster meaningful experiences for their audience. This episode will share my insights on this topic and offer ideas inspired by our conversation.
Oliver emphasized that building a successful event experience requires truly understanding your audience—knowing what's happening in their lives and how your event fits into that context.
Inspired by Oliver's insights, I've explored how to translate this understanding into the digital realm and improve your event website to enhance the overall experience.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: https://theeventscast.com/digital-event-experience
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode of The Events Cast Podcast, we have the honor of speaking with Oliver Bailey from IMEX Exhibitions, the brilliant mind behind many of the experiential aspects of their events, focusing on experiential activations.
We discuss what an experiential event means for IMEX, how they create these activations, how they measure success, the differences between experiential and traditional activations, and the benefits of making your event more experiential.
Tune in to discover how experiential activations can elevate your event and create lasting impressions in the minds of your audience.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: https://theeventscast.com/oliver-bailey/
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
The Events Cast Podcast is back after a short break!
In this celebratory episode, I share an update on what has been going on over the past months over at The Events Cast Podcast and at Bbr Web Design and we introduce a new episode type that we will be producing for you.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event.
Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs.
We explore the importance of understanding your audience, mapping out user journeys, and focusing on solving their problems and achieving their goals. Plus, gain practical tips on project management, leveraging analytics, and involving your audience in the redesign process.
Don't miss out on these actionable takeaways and a firsthand look at the successful website launches for CPHI, Foods, and more.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/event-website-user-journey
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
In today’s episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts.
We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend.
Find out more at: www.theeventscast.com/amanda-ciccatelli/
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers.
In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/victoria-matey/
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
In this week’s episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team.
We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and processes, how to identify gaps in your marketing team, and so much more.
Tune in to gain a deeper understanding of the foundations that make a strong event marketing team and learn how to navigate the ever-evolving challenges in the industry.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/haydn
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
In this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair Turner, the latest trends that are affecting the meetings and events industry taken directly from the IBTM World Trends Report 2024.
We will hear how AI and technology are impacting events and the impacts they have on sustainability, accessibility and equity. We also discuss the top cultural trends affecting the industry and how budget constraints are affecting corporate events. We finish off by discussing personalisation and how it is creeping its way into events and what are the top trends in events for 2024.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/alistair-turner
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result!
Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital Events Producer, IUCN, Mary Davidson, Podcast Host, Better Events Podcast, Anna Peters, Creative Director, Evolve Events, Rae Malcham, Chief Strategy Officer, BW Events Tech and Tamar Beck, CEO, Gleanin.
Tune in to hear their top learnings from 2023!
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/2023-learnings
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
The Events Cast celebrates two years and I couldn’t be more excited to celebrate this with all the listeners and supporters of the show.
In this celebratory episode, I share some of the top trends in event marketing of 2023 and my personal predictions for event marketing for 2024. We already mention some of the top episodes of the show and some must listen to episodes if you haven't already. And I share my favourite quote of the year!
Join me in this episode to celebrate a year together!
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Gamification is all about making your events engaging, fun, and memorable. It's a powerful tool that can drive attendance, boost engagement, create a buzz around your event, and leave a lasting impact.
In this episode of The Events Cast Podcast, we’re going to explore some gamification strategies that can transform your events from ordinary to extraordinary. Joining the conversation we have the pleasure to be speaking with Richard Watanabe, Senior Marketing Manager at Questex.
Tune in to learn how to supercharge your event marketing efforts with gamification.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/richard
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients’ events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs...
In this episode, we are talking with Kathryn Frankson, Global Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/kathryn-frankson
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don’t come back because you did not give them enough importance.
The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/attendee-retention
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
In this episode of The Events Cast Podcast, we speak with Karen Abarian, Marketing Manager at Easyfairs about Paris Packaging Week's record-breaking campaign. Karen shares with us the story behind the campaign that yielded a 62% conversation rate on registration for the event.
We talk all about the goals and results of this campaign, the marketing channel they used, the strategies that draw the most ticket sales and the lessons they learnt and will be taking into their future campaigns.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/karen-abarian
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we answer to all your questions about event websites that we received after our 3-part masterclass episodes on creating compelling event websites.
We answer your questions on how to know if your website needs a redesign, how to know if the user journey is working, how often you need to update the content on your event website and how to make your event website more engaging,
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/event-website-questions
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode of The Events Cast Podcast, we sit down with Katie Whatley, Marketing, Communications and Events Specialist to discuss the strategies and tactics that can help you harness the power of your existing assets to pique the interest of journalists and secure valuable press coverage.
We discuss how your existing resources can be your greatest allies in catching the attention of the press and which assets are inherently press-friendly. We also talk about storytelling and how to craft captivating narratives that resonate with both journalists and your target audience, how to get started with media outreach and how to measure the impact of your media efforts.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: theeventscast.com/podcast/katie-whatley
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales.
In part 3 we will be discussing the importance of a streamlined registration process to prevent potential attendees from abandoning the ticket purchase midway.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/event-website-user-journey
Follow or send us a message
On Instagram: instagram.com/theeventscast
On Linkedin:
linkedin.com/company/the-events-cast/
AI is all around us. It has already revolutionised various industries, and slowly it is making its way into the events industry, and into our marketing departments.
In this episode of The Events Cast Podcast, we dive into event marketing powered by artificial intelligence with Will Curran, Head of Klik at Bizzabo. We discuss the different technologies and tools available for event marketers, how to incorporate them into our marketing and why we should be taking advantage of this technology
Will unveils the potential of AI, revealing how event marketers can harness its capabilities to create personalized, data-driven experiences that leave attendees in awe. Join us as we unlock the doors to the future of event marketing.
Find out more at: www.theeventscast.com/will-curran
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales.
In part 2 we will be discussing the importance of having a user-centred design that offers a seamless experience to your users and the basics of creating a user-centred design for your website: organising content logically, having a clear navigation, using high-quality visuals from the event and providing comprehensive information about the event.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/event-website-user-journey
Follow or send us a message
On Instagram: instagram.com/theeventscast
On Linkedin:
linkedin.com/company/the-events-cast/
Content marketing plays a pivotal role in the success of an event by acting as the dynamic bridge that connects organizers with their target audience. Through strategic content creation, event marketers can craft narratives that resonate with their audience's aspirations, pain points, and interests, building anticipation and curiosity around the event.
In this episode of The Events Cast Podcast, we delve deep into the world of content marketing with Amanda Ciccatelli, Senior Director of Content Marketing at HLTH. Amanda brings a wealth of expertise in crafting compelling content strategies that drive audience engagement and boost ticket sales for events.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/amanda
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales.
In part 1 we will be discussing the importance of a well-designed event website as the central hub for all event-related information and interactions.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: theeventscast.com/event-website-why
Follow or send us a message
On Instagram: instagram.com/theeventscast
On Linkedin:
linkedin.com/company/the-events-cast/
In this episode of The Events Cast Podcast, we delve into the dynamic world of festival
marketing with our expert guest, Jack Walsh, Experienced Entertainment Marketing Leader.
We explore the art of promoting festivals and the secrets behind successful marketing
campaigns that leave attendees craving more.
But that’s not all, we’ll also be discussing how to develop a unique brand identity for your
festival, utilizing social media, and leveraging various digital marketing channels to create
buzz and drive ticket sales.
Tune in to this episode to unlock the secrets to creating unforgettable festivals that leave a
lasting impression on attendees and keep them coming back for more.
Find out more at:
www.theeventscast.com/jack-walsh
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Linkedin is the world's largest professional networking site, and it’s not only a great place to work on your personal branding, but also to help you promote your events.
In this episode of The Events Cast Podcast, we sit down with Daniel Loman, the Europe Senior Events Manager at Dentons, to explore the untapped potential of LinkedIn as a powerhouse for promoting events in the B2B industry.
Discover how LinkedIn can be a game-changer for your event marketing efforts. From leveraging the platform's advanced search functionalities to finding the perfect audience and fostering meaningful relationships with potential attendees and sponsors, we explore the incredible potential that LinkedIn offers in expanding your event's reach and impact.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/daniel-loman
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode of The Events Cast Podcast, we dive into the world of exhibitor and sponsorship promotion for conferences, exploring how event marketers can attract a larger number of sponsors and exhibitors.
Our guest expert, Sara Sanchez, Marketing Manager at Informa Markets, brings her wealth of knowledge to the table, sharing invaluable insights on effective strategies, promotional channels, and tactical approaches for engaging the right partners.
We discuss the importance of attracting new partners while nurturing relationships with existing ones, the best marketing channels to attract and engage new partners and how to enhance visibility for sponsors and exhibitors throughout the conference journey.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/sara-sanchez
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we delve into the incredible triumph of DTX Manchester, the largest digital transformation event for enterprise IT and digital professionals in the North.
Brace yourself for an exhilarating conversation with Keziah Smith-Scott, the ingenious Senior Marketing Exec at Clarion Events, as we unravel the secrets behind the unparalleled marketing campaign that propelled registration and attendance to unprecedented heights.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/keziah-smith
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Email marketing remains one of the most effective digital marketing strategies, with high conversion rates and being more cost-efficient compared to other methods like digital advertising.
In this episode, we shed light on the often underestimated but critical aspect of building a robust email list. Discover the transformative impact of focusing on your email list, from boosting attendance rates and engagement in current events to establishing the groundwork for future triumphs.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/build-email-list
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Your speakers are a big asset in your marketing, they are thought leaders, they have influence and reach and their audience will usually be the same as your target attendees.
In this episode of The Events Cast Podcast, we speak with Tamar Beck, the CEO of Gleanin and a true expert in all things community marketing about how you can leverage your speakers' influence to increase ticket sales.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/tamar-beck
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer.
Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explore the remarkable ways ChatGPT can assist you in your event marketing.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/chatgpt-part2
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Events are all about how you make people feel.
The events industry is a crowded market and if you want your events to stand out in you need to focus on delivering memorable events which strengthen relationships and leave a lasting impression on your guests.
In this episode of The Events Cast Podcast, we talk with Karianne Levett, Founder of Bespoke Events Management how to deliver memorable events that make your clients feel valued and get them to come back for more!
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/karianne-levett
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer.
Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explore the remarkable ways ChatGPT can assist you in your event marketing.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/chatgpt-part1
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
This week's episode is an update from the host, Francesca R. Balit about the plans for The Events Cast Podcast in the coming weeks.
This is the last episode of May while we will be taking a break from releasing weekly episode but we will be back in June with a lot more fantastic content for you! Now is the time to go back and binge some of the past episodes you may have missed.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/may-2023-update
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Always-on Paid ads are the ultimate advertising campaign to drive awareness, audience engagement and to build data throughout the year, and should be a vital part of your marketing strategy.
In this episode of The Events Cast Podcast, we speak with Kirsty Ferguson, Growth Manager at Tag Digital about what always-on paid ads campaigns are and why you should be running them to help promote your events.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/Kirsty
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
IMEX is a leading event bringing together the global meetings industry in two locations, twice a year, in Frankfurt and Las Vegas. IMEX and its leadership team have won a number of industry awards including the Best International Trade Show Award by AEO, BizBash 10 Most Innovative Meetings 2020, AEO Best Trade Show… to just mention some of them.
In this episode of The Events Cast Podcast, we have the pleasure to speak with Carina Bauer, the CEO at IMEX Group about the story behind IMEX’s growth. We uncover the story of where IMEX all started, how it scaled and turned into a global event and how it become the industry-recognised event it is today.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/carina-bauer
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode we talk all about what Google Analytics 4 is and what you need to be aware of before it all changes in July 2023 to make sure you can continue to analyse and position your website.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/Google-Analytics-4
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
In this episode, we talk with Brian Cole, CEO at edgefactory about how they used creative digital content to enhance the accessible elements at the Special Olympics USA Games Healthy Athlete Experience.
We discuss how event planners can use digital media to incorporate more accessible elements into their events, how digital content and media can enhance accessibility at live, virtual, and hybrid events and where to start.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/briancole
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
As event organisers, you can leverage your audience, attendees, speakers and partners to help promote your content and increase the reach of your event.
In this episode, we talk with Maxie Smit, Brand Marketing Manager at Clarion Events about how they are using advocacy at Clarion Events to build long-lasting relationships with their audience and increase event awareness and attendance.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/maxiesmit
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode.
In this episode we hear from:
- Stephanie Bruce at Tag Digital
- Helen Omoh-Mensah at Tembo
- Merijn van Buuren at Event Mender
- Anna-Marie Trzebinski at AMTEvents
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/interviews-at-confex-part-1
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we will be talking with Shanondoah Nicholson, Event Manager at AlayaCare about how you can surprise and delight your attendees on a budget.
We will be discussing why it is important to surprise and delight your attendees, where we can find inspiration and how to put it all into action at your next event.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend.
Find out more at: www.theeventscast.com/Shanondoah
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we talk more about what an attendee journey is, why it is important and what are some of the action points you need to take into consideration when creating your attendee journey.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/attendee-journey
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
For the last episode of 2022, we reached out to past guests of the podcast and asked them what was their biggest learning in 2022 and how will it affect their events in 2023. Hear what they had to say.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/event-learning-from-2022
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
The events industry has an enormous impact on the environment and the amount of greenhouse gases emitted into the atmosphere.
In this episode, we will be talking with Sustainability Activist, Environmental Justice Advocate and the Market Development Manager at Tradewater, Jenny Morgan about the environmental impact events have and what we can do to reduce that impact.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/jennymorgan
Follow or send us a message
On Instagram: www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
This is a special episode, it is our 1 year anniversary! In this episode I share with you my personal story and why I started this podcast. We also take a little look at how the podcast has grown in the past year with a throwback to some of the past episodes and a look into the future of this show.
If you enjoy this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/1-year-anniversary
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we talk with Rachel Stephan, snöballer-in-chief @ snöballevent marketing, about what influencer marketing actually is and how we can use it to amplify our event reach and increase our events’ brand awareness.
We talk about the benefits of using influencer marketing, how we can find influencers, what to expect from influences, and how we can plan and execute successful influencer marketing campaigns
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/rachelstephan
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we talk about four signs that will help you identify when it is time to get a new website for your events.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/new-website-for-your-event
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Whether you are running a virtual or in-person event, there are many possible revenue streams available throughout your event stages (pre, during and post-event). And, if the goal of your event is to earn a profit, you probably want to make more money from your event.
In today’s episode, we are talking with The Exhibition Guy, Stephan Murtagh about how to find new revenue opportunities for our exhibitions and how to make sure we are maximising the profit from all the streams.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/theexhibitionguy
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Events are changing, and so are how we market them. Taking advantage of the new marketing channels allows you to reach a wider audience and stand out from your competitors.
In this episode, we are going to be talking about why podcasts are a great marketing channel to promote events and what different types of podcasts you could create for your events.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/why-use-podcasts-grow-events
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
After 15 years of organising events, Covid forced Bas van de Haterd to re-consider how he ran events and he came up with a format not seen anywhere else, a digital event recorded in a tv studio, with a film crew producing high-end videos with the purpose of generating a high volume of leads for its sponsors.
In this episode, we are talking with Bas van de Haterd about this unique event. We will be talking about the format of this event, where the idea came from and the logistics behind running an event like this. Bas will also be sharing with us the main learnings from running an event like this along with some practical tips for anyone interested in running a similar style event.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/bas
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients’ events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs...
In this episode, we are talking with Kathryn Frankson, Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/kathryn
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Identifying and defining your target audience (event persona/s) is one of the most crutial steps to carry out at the beginning of the planning and marketing of any event.
If you don’t know who your event is for, how are you going to build a unique experience for them, and how are you going to market your event successfully to ensure it sells out?
In this episode, we talk about how to identify your target audience and create event personas with my easy 2-step exercise.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/identifying-your-target-audience
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Event Teams lose a ton of ROI because they don’t fill the time between their events with value for their audience. This term is known as Event Value Gap and it is a new term that has appeared with the popularity of virtual events and the shift in how people attend events.
In this episode, we talk with Florian Kühne, CEO & Founder of Sweap about what the Event Value Gap is, where it comes from, and how we can close it to provide more value to our audience.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/florian
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
We have been talking a lot lately about the importance of including an FAQ (frequently asked questions) on your event website, and a lot of people have been asking me what questions they should include in their FAQ.
So in this episode, we are talking about how to create an FAQ and what questions it should include.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/event-faq
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we talk with Matthijs Otto, Founder @ NetworkTables about the importance of designing our events with networking in mind.
We talk about the value of networking, ways in which we can promote networking at our events and the main mistakes people make when networking.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/matthijsotto
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
It's important to understand each step of the attendee journey with our events to not only improve the experience they have with our events, but also to reduce the drop off at our events and improve the overall success of our events.
In this episode, we talk about how to build a frictionless attendee journey and some of the top questions I received from you at a recent session I ran on this topic.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/frictionless-attendee-journey
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we talk with Naomi Clare Crellin, Founder & CEO of Storycraft Lab about how we can understand our audience at a deeper level and talk to them with empathy to increase the conversion, loyalty and advocacy at our events.
We talk about the importance of talking to our audience with empathy, how we can communicate with empathy and how personalisation can make our events more inclusive and improve our event engagement
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/naomiclare
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don’t come back because you did not give them enough importance.
The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/event-attendee-retention
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
vahPRufOCDe8DaYEDMjh
A well built website will not only help you sell more tickets for your event, but it can also help you attract more sponsors, get your audience excited about your event and it can land you tons of more opportunities. In this episode, I share with you some of the biggest mistakes I see on most event websites and how to avoid and fix them.
If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend
Find out more at
www.theeventscast.com/event-website-mistakes
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Ensuring that your exhibitors get the largest ROI (return on investment) possible is as important as your attendees having an enjoyable experience. Because if they don’t see a good return on investment, they won’t be back.
In this episode, we are talking with Jim Cermack, Trade Show Coach, marketer, exhibition trainer and fellow podcaster of The Trade Show University Podcast, about how we can maximise our exhibitors' ROI before, during and after our events.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend.
Find out more at
www.theeventscast.com/jimcermak
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Social proof is a key feature of your event’s marketing message to gain the attention of your audience, increase ticket sales and deliver better results.
But how do you get social proof for an event that you have never run before?
In this episode, I share some of my favourite ideas to get social proof for your upcoming events and I have also gathered them in this post.
If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend
Find out more at
www.theeventscast.com/gather-social-proof
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Creating successful events requires more than just having events that resonate with our attendees. No matter how well you’ve planned and organised our events are, it will be doomed as a failure if you can’t secure enough attendees to visit the event. You need a well rounded marketing plan with successful campaigns and strategies that will resonate with your audience to promote your events, reach a wider audience and sell out.
In this episode of The Events Cast, we are joined by Kate Disley, CEO & Founder of TEMBO, and an experienced event marketing specialist to help us start with planning the marketing for our upcoming events.
We will be talking about how to start to plan the marketing for our upcoming events, what marketing strategies are most successful for event organisers, what tools we should be using, how long out should we start marketing our events and some marketing ideas we can start using right away to promote our upcoming events.
If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend
Find out more at
www.theeventscast.com/katedisley
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Email marketing is the online marketing strategy that delivers the highest ROI for event marketing.
But most people's inboxes are crowded nowadays. So it can sometimes be tricky to gain the attraction and your audience via email.
In this episode, we talk about 9 hacks that will help you boost your email marketing and sell more tickets for your upcoming events.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at
theeventscast.com/improve-your-email-marketing-to-increase-ticket-sales
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
In this episode, we will be discussing how event technology can help make our events more sustainable with Lawrence Gillward, Director @ All In The Loop.
We talk about the main areas of our events we should be looking to improve, the impact they currently have on the environment and how we can reduce their impact and continue to run successful events. We will be discussing how event technology can help us reduce our impact, and what type of technology we can bring into our live events.
If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend
Find out more at
www.theeventscast.com/lawrence
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Having a solid marketing plan for your events is crucial to ensure your event sells out. But it can be tricky to come up with creative ideas to boost your marketing and sell more tickets.
In this episode, I share with you 5 of my favourite marketing ideas to sell more event tickets. I have used all these strategies and can ensure you they deliver excellent results so try them out and let me know how they go for you.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at
theeventscast.com/5-marketing-ideas-to-sell-more-event-tickets
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin:
https://www.linkedin.com/company/the-events-cast/
Event planning has been on the list of the top 10 most stressful jobs in the world almost every year for the last decade or so. Event management is undoubtedly a high-pressure job, with unrealistic expectations, tight deadlines, physical demands, lack of control and constant interruptions, but there are many ways we can work more efficiently and plan and arrange our days to relieve the stress in event planning and become more efficient when planning our events.
In this episode, we will be talking with Mera Szendro, Digital & In-person Events Manager about how we can reduce the stress in event planning. We will be talking about what causes stress when planning an event, what are the signs that we are stressed and how we can avoid getting burnt out. Mera will be sharing with us some actional takeaways which we can implement right away in our event planning to reduce event planning stress and boost productivity.
If you enjoy this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at
www.theeventscast.com/mera
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Email marketing is not the only way to promote your events online, but it continues to be the single most successful digital marketing strategy.
So having an ongoing lead generation plan is very important for your event business so that you can generate leads all year round and nurture your new email subscribers so that when you have an event to promote to them, they know, like and trust you and are ready to attend your events.
But generating leads and building an email list is not easy, especially if you are starting out. In this episode, I will share with you my top 5 strategies to generate leads for your events business.
If you enjoy this episode, please give it a 5-star rating and share it with one or two colleagues your think might enjoy it too.
Find out more at theeventscast.com/how-to-get-event-leads/
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
FREE events attract a much larger number of registrations to your events and invites anyone available to attend. But when someone hasn’t laid out cash for their ticket, their commitment is low and they are less likely to show up to your event. This can make it pretty difficult to plan an event when you don’t know how many people may show up on the day of your event.
In this episode, we will be talking with Zoe Perkins @ Vodka on Toast about the pros and cons of free vs. paid events and how we can reduce the no-shows at our free events.
We will be discussing whether free events attract more interest than paid events, people's attitudes and engagement at free events, how to manage numbers when it's a free event and you anticipate dropout, regional differences in dropout numbers, and how we can reduce the dropout at free events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/zoeperkins
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
An event website plays a key role in the marketing of your event to attract more visitors, sell more tickets and gain more revenue for your event. It will be where your attendees will come to find information about your event, the line-up, the agenda, and most likely, to register for your event.
But creating a successful website for your events is no easy task. And there are a lot of crucial components to take into consideration when building a website that will deliver results and ensure the success of your event.
In the latest episode of The Events Cast Podcast, we talk about some key features to ensure your event website delivers results.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/how-to-improve-your-event-website
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
An unconference is a powerful way to facilitate connections and engagement between participants and to enhance our attendees’ ability to turn ideas into assets. By providing an unstructured, high-energy environment in which ideas can run and grow freely, we can amplify ideas, creativity and innovation. In this episode, we talk about the concept of an Unconference event and how to bring together participants from all kinds of backgrounds with a shared interest. To discuss this topic, we’ve brought onto the show the one and only Bill Boorman, founder of #trulondon.
If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend
Find out more at:
www.theeventscast.com/billboorman
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: www.linkedin.com/company/the-events-cast/
In this episode, we are talking with Steven Burchard about how we can create a virtual programme for our conferences, meetups, networking events… that are interactive, engaging and entertaining for all our attendees.
Steven shares with us some top tips and strategies to make our virtual events more interactive and engaging, and how to design virtual programmes that deliver unique experiences to our audience. We also discuss the main reasons why virtual events fail, we discuss pre-recorded vs. live conferences and the potential of Clubhouse for event organisers.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend.
Find out more at
www.theeventscast.com/steven
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Event speakers can play an active role in your marketing strategy to help gain more attendees and a wider reach. Converting your speakers into event advocates can help you get out your content to more people, increase reach and revenue, amplify your credibility and help promote your message. This episode is a perspective from the other side. We talk with the one and only Hung Lee, a worldwide industry speaker and host. In this episode, we explore how event marketers can turn speakers into advocates for their events, how we can better promote our speakers at our events, how we can better prepare our speakers for our events and what a successful speaker/host journey looks like. Hung shares with us some great stories on how he’s seen the most successful events working with their speakers. If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend.
Find out more atwww.theeventscast.com/hunglee
Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
In this episode, we will be talking with Stas Zaslavsky, CEO @ Vii-Events about how we can incorporate marketing automation to our attendee joruney to improve the experience, maximise our event attendance and deliver a truly successful event.
We will be talking about what the attendee journey is, why it is important for our events and how we can start building one. We will also be discussing how marketing automation can help us improve our attendees’ journey, what tools we can use and what a successful journey may look like. Stas shares with us some actional takeaways we can start working on right away to create or improve the journey for all our attendees at our next event. Find out more at www.theeventscast.com/stas
Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow along or send us a message
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
As many of us are looking for new ways to deliver content to our audiences in an engaging way, podcast-style sessions should definitely be on our list to consider.
In this episode, Rae will be sharing with us her thoughts on podcast-style sessions, why we should be considering audio content for our future events, what are the benefits in podcast-style sessions, how podcast-style sessions can improve the engagement with our attendees, and how we can train our speakers to deliver audio-only sessions.
Find out more at
www.theeventscast.com/rae Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow along or send us a message.
On Instagram:
www.instagram.com/theeventscast
On Linkedin: https://www.linkedin.com/company/the-events-cast/
Don't forget to subscribe wherever you're listening to this episode :)
In this episode, we will be talking with Jamie Leonard, Founder of The Recruitment Events Co, a true expert in creating extraordinary brands for all their events and delivering unrivalled experiences to their audience.
We are talking about one particular event they organise, RecFest, the largest in-house recruitment event (festival) in the world. RecFest is a one of the kind event, and every summer it brings together thousands of in-house recruiters to celebrate their work, learn from each other and bond with their team and industry. Each year, RecFest creates a remarkable experience for all its attendees.
Over the years, RecFest has built such a powerful brand that it has allowed them to double their numbers each year and sell tickets without even publishing a single speaker or topic. RecFest has fans, super fans, and great advocates that return year after year, share the story with others and bring along new colleagues and even their entire team to experience the RecFests’ magic.
In this episode, Jamie shares with us RecFests’ story, where it all began, how they have managed to build such a remarkable brand and how they are able to grow and sell out year after year.
Find out more at
www.theeventscast.com/jamieleonard
Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow along or send us a message on
Linkedin: https://www.linkedin.com/company/the-events-cast/
Instagram: www.instagram.com/theeventscast
There is no doubt that the events industry has had a large environmental impact over the years. From booking international travel to printing bundles of schedules and give-away bags, but sustainability is often not top of mind when organising an event. As event professionals, we have a large responsibility to make meaningful changes to our events to reduce our impact as an industry.
In this episode, we will be talking with Duncan Reid, CEO & Founder at Reset Connect and ecologically & environmentally expert about how we can make our events more sustainable.
Find out more at: www.theeventscast.com/duncan
Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow along or send us a message on: Instagram: www.instagram.com/theeventscast
Linkedin:
www.linkedin.com/company/the-events-cast
In this episode we speak with Lauralee Whyte, Founder @ Spectrum Speakers & Equality, Diversity & Inclusion Champion about how we can bring more diverse voices into our events' lineup, who don’t just speak about diversity.
We discuss the importance of bringing more diverse voices into our events, what we need to consider when building our event agendas, how to source and find more diverse voices, people with a different perspective and a story that needs to be heard, and how to support our speakers.
Find out more at www.theeventscast.com/lauralee
Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow along or send us a message on Linkedin or Instagram: https://www.linkedin.com/company/the-events-cast/ www.instagram.com/theeventscast
In this episode, we talk with James Mayes, CEO @ Mind the Product (the world's largest product community with meetups, trainings, and conferences all around the world) about how they have transformed from an event business to a community/membership-led business that has allowed them to not only survive during the pandemic but thrive as a business. We discuss how they came up with this idea, how they executed it in such a short timeframe and how it has turned out for them. We also talk about how to build a strong and engaging community with your audience, how to deliver value to your audience and what the key components are in a membership. Find out more at www.theeventscast.com/jamesmayes
Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow along or send us a message on Instagram or Linkedin: www.instagram.com/theeventscast
https://www.linkedin.com/company/the-events-cast/
In this episode, we will be exploring the positive impact Covid has had on Charity and Fundraising Events with Rebecca Elcome, Founder & Director Of Events @ Coveted Events. We’ll be discussing the new opportunities that have arisen from virtual and hybrid events, such as growing a global audience, raising more money and the ability to connect people from anywhere in the world at a single event. We’ll be hearing some inspiring stories on how fundraisers from across the globe have had to think outside of the box and reinvent their events to find new ways to put on a great show for their audience and differentiate themselves from the crowd. We’ll also talk a little about what the future of Fundraising events looks like.
Find out more at www.theeventscast.com/rebeccaelcome
Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow along or send us a message on Instagram: www.instagram.com/theeventscast
In this episode, we are talking with two experts in all things virtual and hybrid events: Mike Edwards & Jack Webb @ Eventspace Productions about the important aspects to consider when running a successful hybrid event and how to create a unique experience for all our event participants. We discuss when to choose to run a hybrid event versus a live or virtual event and most importantly, what our new audiences’ journey looks like, and how do we build an event that is engaging for both participants and delivers a unique experience for all our participants.
Find out more at www.theeventscast.com/eventspace
Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow along or send us a message on Instagram: www.instagram.com/theeventscast
As organisers, we spend months, even years planning the perfect event and making sure everything is ready for the special day. But many times, we forgot about the power of a post-event strategy to continue engaging with our audience. There is no doubt that good event photography is something that lives on well past our event, extending the experience, and giving the attendees the opportunity to reflect and look back to the event, while also showing others what they missed.
In this episode, we talk with Susannah Fields, a photographer with over 15 years of experience in event photography about the importance of photography at our events, how to find and hire the right photographer, what we need to brief our photographer and make sure they capture what you’re looking for and how we can make the most of our event photography after the event.
Find out more at www.theeventscast.com/susannah
Planning your events' marketing? Download our FREE Events Marketing Planner
www.theeventscast.com/marketingplanner
Follow along or send us a message on Instagram: www.instagram.com/theeventscast
Welcome to The Events Cast, a community of energetic event professionals sharing stories, experiences and inspiration to help you unleash your creative powers.
This is a show for corporate event professionals who need a little inspiration to level up their marketing strategies to sell more tickets, gain more sponsorships and create a community with their audience that returns year after year.
This is a short episode to introduce the show.
Find out more at www.theeventscast.com
Follow along or send us a message on Instagram: www.instagram.com/theeventscast
Leave a review https://podcasts.apple.com/podcast/id1597196432