That Indian SaaS Guy: Recent Episodes
That Indian SaaS Guy
We are a community of Leaders and Professionals who want to explore and optimize their business activities for Revenue.Realizing the need to build sustainable B2B businesses we dig in and get you actionable insights on the state of Growth, Demand Generation, and Revenue Operations right from the core of B2B SaaS.Hosted by Samyak Tripathi, Co-founder and Head of Demand Generation at Grux.digital.
In the last episode of That Indian SaaS Guy, we dive deep into the good old search and how you can use SEO to generate demand in B2B SaaS.
Misconceptions about SEO:
1. Backlinks
2. On Page Optimization
3. This is not how people buy
Takeouts for SEO in 2023:
1. Use Intent more than keyword volume for keyword research
2. Form a Proper Content Strategy around high-intent keywords and stick to it
3. Build Content that emphasizes buying journeys, not slow them down.
Reach out to JK- https://www.linkedin.com/in/jayakumar-muthusamy-digital-marketing/
Reach out to me(Samyak Tripathi)- https://www.linkedin.com/in/samyak-tripathi/
HR is one of the dream SaaS verticals at the moment,
Abhishek Shah has been in the talent assessment space for almost a decade now and has been helping companies globally with hiring talent,
First succeeding with his services venture, he has transitioned to SaaS to do the same.
In this episode of that Indian SaaS Guy, we talk through the activities Abhishek has been doing at Testlify to grow bootstrap, having 25 FTEs currently.
Reach out to Abhishek- https://www.linkedin.com/in/abhishekrshah/
Reach out to Me(Samyak Tripathi)- https://www.linkedin.com/in/samyak-tripathi/
Murugan Manoj Kumar is the Founder of RoaDo, a logistics tech startup for the Indian e-Com and manufacturing industries. We discuss how they are approaching growth and going to market operating in the logistics space.
Reach out to Murugan-https://www.linkedin.com/in/murugan-manoj-kumar-j-95397078/
Reach out to Samyak(Host)-https://www.linkedin.com/in/samyak-tripathi/
On this episode of That Indian SaaS Guy we sit with Naseef KPO, the director of marketing at e-con systems to discuss how he has navigated through diverse working industries throughout his career, how he has built an effective personal brand on LinkedIn and how he has grown his newsletter to over 1500 subscribers.
Reach out to Naseef- https://www.linkedin.com/in/naseef-kpo-25602493
Hubspot is a mystery that most people solve incorrectly. That is why at this episode of TISG, Pasha Irshad(Co-founder at Shape and Scale, a HubSpot pro with 7+ yrs of industry experience) and discuss,
- Most frequent problems people make with Hubspot
- What defines a Good Hubspot Implementation?
- Processes
- Documentations
- Team Roles
- Workflows
Reach out to Pasha at https://www.linkedin.com/in/pashairshad/
Reach out to Samak(That Indian SaaS Guy) at https://www.linkedin.com/in/samyak-tripathi/
Jeremie is a B2B Tech Marketer with 7+ years of experience in building and growing Communities. In this episode of That Indian SaaS Guy, Samyak and Jeremie talk about building successful B2B Growth Campaigns through Communities.
Specifically discussing,
- What does a Community even do for you(Depending on the Type of Community)?
- How to launch a Community Successfully
- What should be my North Star for the first 3,6 and 12 Months of launching the community?
Reach out to Jeremie at https://www.linkedin.com/in/jeremieg21/
Get his book at https://www.goodreads.com/book/show/56356411-in-the-shadow-of-big-tech
Reach out to me(Samyak Tripathi) at https://www.linkedin.com/in/samyak-tripathi/
In another episode of Early Stage Growth, we unravel B2B Partnerships with Casey Hill, Head Of Growth at Bonjoro and a Growth professional who has burned more than 10 years of his professional career in learning B2B Growth.
We learn how Casey helped Bonjoro scale Partnerships to be the 2nd Highest Contributor to attributed revenue, booking them on 100s of Podcasts and partnering with tons of Channel and Product Partners in the early stages.
We build the strategy, tech stack required and the mistakes often made by people leveraging partnerships.
It's amazing that he also has a course on Partnerships-https://amplifiedmasterclass.com/
Also, check out Bonjoro(A Sales Tool, smoother than Loom)-https://www.bonjoro.com/
Reach Out to Casey on LinkedIn at https://www.linkedin.com/in/caseyhill/
Reach out To Me on LinkedIn-https://www.linkedin.com/in/samyak-tripathi/
In this episode of That Indian SaaS Guy, we try to look at the SaaS Recession of 2022 with Abhishek Upadhyay, a Growth Marketing Strategist working in the B2B and B2C Markets for the last 10 years.
We dig deep into the intricacies of the cause of this recession, the truth, and hype of all this, and most importantly how all this must change the mindset of founders and growth professionals.
As people say, 'We have to go back in history to prepare for the future.'
Reach out to Abhishek Upadhyay- https://www.linkedin.com/in/a-u/
Reach out to Me-https://www.linkedin.com/in/samyak-tripathi/
In this episode of That Indian SaaS Guy, we talk about the most important process of successfully executing a growth campaign,
We talk about,
-
What is a Growth Model?
-
How to collect data to build a Growth Model?
-
The importance of Going Qualitative
-
How long does it take to change a Company's Growth Culture and Operations?
-
How to test?
Reach out to Satwik-https://www.linkedin.com/in/gsatwik/
Reach out to Samyak(Me)-https://www.linkedin.com/in/samyak-tripathi/
Here lies the Most Practical Guide to Cheating your Trivial Marketing Programs with the spice of Revenue. In this episode of That Indian SaaS Guy, I cover the most practical guide to Revenue Operations with Hoshang Mehta, Founder of Conbi.io.
We are covering the Most Unbiased answers to,
-
What is the impact of RevOps on my Organization?
-
What is the ROI of a Revenue Strategy?
-
How does the Current Org Structure for a Revenue Team sucks?
-
Do I need to make a Shift to Revenue?
-
The Step-by-Step Process to transition to a Revenue First Model
Follow or Connect with:
Samyak Tripathi(Host at TISG and Founder at Grux): https://www.linkedin.com/in/samyak-tripathi/
Hoshang Mehta(Founder at Conbi.io): https://www.linkedin.com/in/mehtahoshang/
In this episode, we dive into the depths of Creativity and implying creativity in your B2B Marketing, Sales and Growth Camaigns.
In this Episode, Samyak and Srikrishna discuss the significance of Revenue Attribution and Revenue Growth and the challenges, and successes of building Factors.ai, a software-making Marketing ROI Measurable.
The episode comprises of Direct Mail, Creative Concepts, and Copywriting conversations with Archive Magazine's Writer of the Decade from 2010-2020, Colin Corcoran.
In this Episode, Emilia(Head of Marketing at Userpilot) and Samyak talk about how Userpilot is progressing as an Early Stage B2B Business, their Primary Growth Channels, and their strategies to adapt to the market scenarios, and the importance of having financially sustainable businesses.
The Best Conversation on Community-Led Growth in 2022, in this episode Anuj and Samyak dig into,
-
How can you implement the Growth Mindset in your community?
-
What does a Growth Role really mean to your Organisation?
-
Thinking beyond tactics in Community-Led Growth.
-
How to hit the Critical Mass of community members?
-
How to keep your Community-Engaged?
Tighten up, Let's go!
In this episode of That Indian SaaS Guy, we talk with Ankur Khanna(A B2B Marketing Specialist who has worked for the best brands in the EdTech domain and scaled them to tens of millions of ARR from scratch). He has also been a Lead of Marketing at Influential Accelerators to scale their business with B2B Micro Events.
He is a firm believer in the role of empathy in B2B Marketing, hence he talks about how exactly he used this process to understand his customers and form a passionate community of high-paying customers around the businesses he has worked within the last 8 years.
We also talk about what the future of Retail Technology can look like and bust many of the myths of entrepreneurs in the space. So amazing stuff coming in...Ready are we!