Your Digital Reputation: Recent Episodes
Roger Christie
Welcome to Your Digital Reputation - the podcast that helps you enhance and protect your reputation. Join your host, Roger Christie, for honest, practical conversations, new ideas and best practice examples from the people in the know.
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In this episode of Your Digital Reputation, host Roger Christie explores whether LinkedIn is a vital tool for modern leaders with guest Helen Graney, CEO of Weber Shandwick and Jack Morton in Australia. They discuss the benefits of leading from the front on LinkedIn, how to balance sales efforts and community building, why LinkedIn is so powerful for emerging leaders in particular, and why leaders should embrace the discomfort - and challenge - that comes from stepping up online.
[00:00:55] Storytelling as a Leadership Skill.
[00:05:11] LinkedIn as community-building platform.
[00:10:32] Importance of harnessing your personal values.
[00:19:27] Forming connection and trust through storytelling.
[00:20:41] Celebrating team achievements.
[00:26:36] The evolution of leadership skills and who thrives today.
[00:28:25] Getting comfortable with being uncomfortable on LinkedIn.
[00:32:34] The power of LinkedIn - for established and emerging leaders.
THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS
The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.
For more information head to: www.digitalreputationacademy.com.
Hosted on Acast. See acast.com/privacy for more information.
Host Roger Christie spoke with James d'Apice - founder at law firm Gravamen - about how he uses social media with such authenticity, and what some of the pros and cons have been. James shared an interesting insight into how he has used detractor comments to fuel his own content strategy. (Tune in to episode 43 of the Your Digital Reputation podcast to learn more about his story).
This insight serves as the inspiration for today's practical reflection episode where Roger explains how leaders can greatly reduce the risk of trolling through three simple steps.
TIMESTAMPS:
[00:01:48] - The Elephant in the Room: Trolling
[00:03:03] - Reducing Risk and Fear
[00:04:39] - Strategy 1: Get Clear on Your Purpose
[00:07:56] - Strategy 2: Be Selective with Your Network
[00:10:34] - Strategy 3: Listen More Than You Talk
[00:11:58] - Overcoming Discomfort
THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS
The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.
For more information head to: www.digitalreputationacademy.com.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Your Digital Reputation, host Roger Christie explores the value of leaders being authentic online with James d'Apice, founder of law firm Gravamen and host of the successful Coffee and a Case Note movement. They discuss the benefits and challenges of simply being yourself on social media - the opportunities that come from being trolled, and how compliments can be crippling.
James - who embodies the very rare combination of law firm partner, podcaster, vlogger, former radio host, and rapper - shares his expertise on maintaining authenticity in the professional services industry. Tune in to hear his insights on how leaders - even those in conservative, risk averse industries - can "change the trajectory of their lives" online.
[00:02:10] Authentic content creation struggles.
[00:05:30] Niche popularity on social media.
[00:12:58] Professional norms and likability.
[00:15:53] Warmth in social media.
[00:22:23] Dealing with online criticism.
[00:25:33] Handling mistakes and feedback.
[00:30:33] Authenticity in content creation.
[00:42:35] Building confidence through challenges.
THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS
The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, led and developed by Propel MD, Roger Christie is now open for learning. This brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.
For more information, head to: www.digitalreputationacademy.com.
To get started, head to: https://www.digitalreputationacademy.com/offers/FLQYbp98/checkout
Hosted on Acast. See acast.com/privacy for more information.
Host Roger Christie recently had a fascinating employee advocacy conversation with Renae Anderson at UniSuper. Renae's success as a brand ambassador led to a +7,000% increase in impressions and over $11,000 in earned media value. (Tune in to episode 42 of the Your Digital Reputation podcast to learn more about her story).
In this practical reflection episode, Roger picks up on Renae's advice to "spend more time on the mat", and shares his LinkedIn workout with five "exercises" to help listeners get ahead.
TIMESTAMPS:
[00:02:00] The connection between LinkedIn and exercise.
[00:05:32] Defining your purpose in 15 minutes and Propel's Purpose Pyramid framework - access the FREE template here.
[00:07:30] Optimising your LinkedIn profile in 15 minutes.
[00:13:11] Cleaning out the noise by curating your LinkedIn feed.
[00:17:25] Effective LinkedIn engagement strategies, including finding your VIPs.
[00:18:29] More information about Propel's LinkedIn™ for Leaders program.
THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS
The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.
For more information head to: www.digitalreputationacademy.com.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Your Digital Reputation, host Roger Christie speaks with UniSuper's RenaeAnderson for a rare insight into the employee advocacy program from one of Australia's largest superannuation funds.
Find out what dormant gym memberships, martial arts training and quality t-shirts have to do with one of the BEST online employee advocacy success stories in this absolute cracker of an episode - a great way to kick off season 5 of the podcast.
TIMESTAMPS:
[00:01:05] Empowering employees online.
[00:06:27] LinkedIn learning journey.
[00:10:14] Martial arts and LinkedIn synergy.
[00:11:43] The power of personal storytelling.
[00:15:14] LinkedIn success mindset.
[00:18:37] Building an online community.
[00:24:46] Reddit meme story.
[00:28:23] Women engaging with super
[00:30:58] Encouraging senior leadership and advocacy.
[00:33:44] Empowering women in the sector.
THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS
The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.
For more information head to: www.digitalreputationacademy.com.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Roger Christie unpacks Propel's 2023 Digital Reputation Report; delving deep into the insights, statistics and findings behind how more than 100 of Australia's most senior public servants use LinkedIn. If you've been meaning to dive into the 2023 Digital Reputation Report Public Sector Leader Edition, but simply haven't had the time, this episode - an audio cheat sheet - is for you.
Download the 2023 Digital Reputation Report - Public Sector Edition here.
For more on this episode and the full transcript head to: propelgroup.com.au/podcast/digital-reputation-report-analysis
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
Roger Christie reflects on his conversation with The Honourable, Victor Dominello - Former NSW Minister for Digital Government, board member for the Tech Council of Australia, and chair of Minister Gallagher’s Digital Identity Panel, and Minister Shorten’s myGov Advisory Group. And now the Co-Founder of digital transformation partner ServiceGen, helping governments build citizen trust through service excellence (number 40 in the YDR catalogue).
In this practical episode - our last for the year - Roger taps into Victor’s advice and experience with you, and pull out the three key ingredients every leader needs for a successful LinkedIn presence. And no - there is no 20-page policy in sight. This is one practical episode you won't want to miss.
TIMESTAMPS:
[00:02:26] How to build a successful LinkedIn presence.
[00:04:10] Unpacking Victor's advice: You do you.
[00:07:31] The power of LinkedIn.
[00:15:38] The "we versus me" mindset.
For the full transcript from this episode, head to: propelgroup.com.au/podcast/practical-pod-linkedin-for-leaders-program
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Your Digital Reputation, Roger Christie welcomes a very special guest in the studio for our final guest episode of 2023. Someone regularly held up as best practice and whose LinkedIn journey has been followed by millions.
And the timing couldn't be better. Propel has released its second Digital Reputation Report, looking at the ways our most senior public servants use LinkedIn as a strategic communications tool. The results reveal there are public sector leaders who have absolutely grabbed the LinkedIn opportunity with both hands, but the findings also reveal there are many others who still stand to benefit by being more visible online.
So, who better to join me in the studio and unpack this topic than the former NSW Minister for Digital Government, Board Member for the Tech Council of Australia, Chair of Minister Gallagher's Digital Identity Panel and Minister Shorten's MyGov Advisory Group and co-founder of ServiceGen, the Honorable Victor Dominello.
TIMESTAMPS:
00:03:25 Authenticity is key to social media success.
00:04:40 Humility on social media.
00:12:37 Leaders should embrace vulnerability.
00:18:57 Showcasing empathy online.
00:19:39 Authenticity builds trust and community.
00:23:32 Sense of community is crucial.
Follow Victor Dominello: linkedin.com/in/victordominello
Follow Roger Christie: linkedin.com/in/rogerchristie
For more on this episode and the full show notes head to: propelgroup.com.au/podcast/victor-dominello-linkedin
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
Roger Christie reflects on his conversation with Glenn Patterson, CEO at City of Casey, VIC. Casey is the largest local council in the Australian state of Victoria with over 400,000 residents. It’s episode number 39 in the YDR catalogue, and well worth a listen to get a genuine insight from a CEO driving a LinkedIn program across their senior leadership team.
Reflecting on Glenn’s experience, this practical episode goes a little bit deeper, pulls back the curtain and looks inside the LinkedIn for Leaders program. If that’s something you’re considering, hearing Glenn’s experience and then hearing what’s involved will help you work out whether it’s the right fit for you.
For the transcript from this episode, head to: propelgroup.com.au/podcast/practical-pod-linkedin-for-leaders-program
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Your Digital Reputation, host Roger Christie interviews Glenn Patterson, the CEO of City of Casey; a local council in the state of Victoria with almost 400,000 residents, making it the state's largest municipality and also one of the fastest growing councils across Australia.
I first met Glenn when he decided to get his whole leadership team up and active on LinkedIn earlier this year. And since then, we've had many conversations around the role of LinkedIn for leaders, how it can help reach and reinforce corporate goals, and why it's so important to have more than one voice from within an organisation active online.
In this conversation, we dive under the hood of the work Glenn and his leadership team have been doing, explore why he felt LinkedIn was a logical choice, and hear more about what the team's experiences have been since taking that more proactive approach online.
TIMESTAMPS:
00:06:29 Leverage LinkedIn for professional growth.
00:11:47 LinkedIn can significantly influence perception.
00:13:39 LinkedIn is a positive platform.
00:18:37 Authenticity drives engagement on LinkedIn.
00:24:02 Overcoming challenges in LinkedIn engagement.
00:28:32 Embrace LinkedIn for personal and business value.
00:31:00 Importance of commitment and example.
Follow Glenn Patterson: linkedin.com/in/pattersonglenn
Follow Roger Christie: linkedin.com/in/rogerchristie
For more on this episode and the full show notes head to: propelgroup.com.au/podcast/glenn-patterson
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on his conversations with two recent UK guests;
Charlotte Lander - Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank - discussing all things online employee advocacy. And then more recently, Sarah Walker-Smith - CEO of AMPA - the UK’s leading group of legal and professional services companies - and its largest law firm, Shakespeare Martineau - joined me to talk about why CEOs simply must have social in their toolkit.
Their common thread? Leaders are the most essential ingredient for any organisation’s success on social media. I'm looking at episodes number 37 & 38 in the YDR catalog, so please go back and have a listen to both, ideally before you dive into this short practical reflection.
So what is this episode all about? I’ve taken five quotes on five key themes from my conversations with Sarah and Charlotte, and will explore each of them further while also providing practical tips on what you or your leaders can do to capitalise. Because until leaders are active, engaged and leading from the front, your organisation will continue to sit on the social media fringes with the connection, credibility and commercial benefits you’re after.
For all the advice and resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-leaders-online
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Your Digital Reputation, host Roger Christie interviews Sarah Walker-Smith, the CEO of Shakespeare Martineau and AMPA. Together they discuss the importance of social media for CEOs and the impact it can have on their digital reputation. Sarah shares her personal journey of getting active on social media and how it has benefited her both personally and professionally. Tune in to learn why CEOs need social media in their toolkit and how it can help you become a more visible and effective leader.
TIMESTAMPS:
[00:02:44] How CEOs can become visible on social media.
[00:05:41] Rewriting the leadership playbook.
[00:09:12] Leadership beyond organisational boundaries.
[00:13:30] The future of the legal sector.
[00:15:27] Leaders in listening mode.
[00:19:47] Ageism in the workplace.
[00:23:15] Gathering ideas and inspiration.
[00:25:12] Purposeful and meaningful conversations.
[00:29:28] The importance of doing it yourself.
[00:32:13] Harnessing social media platforms.
Follow Sarah Walker-Smith: linkedin.com/in/sarah-walker-smith-4708a5b
Follow Roger Christie: linkedin.com/in/rogerchristie
For more on this episode and the full show notes head to: propelgroup.com.au/podcast/sarah-walker-smith
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Your Digital Reputation, host Roger Christie is joined by Charlotte Lander, Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank. Tune into this conversation to learn from Charlotte's expertise and experience as she shares her advice around building the best online employee advocacy program for your organisation. This is a must listen best practice example for both advisors and leaders a like.
TIMESTAMPS:
[00:01:31] Charlotte's background and expertise.
[00:05:37] Active leaders and employee advocacy.
[00:08:15] The importance of being data led.
[00:13:29] Content personalisation for employee advocacy.
[00:16:28] Personal storytelling in advocacy.
[00:20:26] Leadership participation and programs.
[00:24:37] Retaining talent and competitive advantage.
[00:27:07] Employee advocacy program benefits.
[00:31:07] Diversity in target audience resonance.
"First and foremost, you must empower your colleagues, not use them as part of the program." -- Charlotte Lander
Follow Charlotte Lander: linkedin.com/in/charlotte-lander
Follow Roger Christie: linkedin.com/in/rogerchristie
For more on this episode and the full show notes head to: propelgroup.com.au/podcast/charlotte-lander-employee-advocacy
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed with recent guest John McCoy, Senior Account Director for Federal Government at LinkedIn. The conversation focused on how public sector leaders can use LinkedIn to their advantage. It's episode number 36 in the YDR catalog, so please go back and have a listen, ideally before you dive into this short practical reflection.
BUT please don't let John's title or the apparent focus on the public sector put you off if you work in a different sector. The guidance and data John shared has as much application to public sector leaders as it does for ALL leaders in corporate or NGO roles too. Every leader can benefit from just simple, valuable, straight shooting LinkedIn advice. So tune into this episode for Roger's five top tips - helpful hacks for LinkedIn - that every leader should put in place. It's one we are confident you'll return back to again and again.
For all the advice and resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-5-linkedin-tips
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Your Digital Reputation, host Roger Christie is joined by John McCoy, Senior Account Director for Federal Government at LinkedIn, to discuss the secrets, tips, and best practices of using LinkedIn for public sector leaders. They explore the potential for growth in this area and emphasise the importance of public sector leaders establishing a strong presence on LinkedIn. Tune in to learn how LinkedIn can work best for the public sector, best practice examples and what leaders stand to gain from utilising this platform.
TIME STAMPS:
[00:00:33] LinkedIn for public sector leaders.
[00:04:37] Changing perceptions of LinkedIn.
[00:09:15] Barriers to online engagement.
[00:12:33] How to engage and start.
[00:15:58] Engaging content in the public sector.
[00:20:04] Progressive posting functionalities.
[00:23:02] Attracting talent through LinkedIn.
[00:25:30] Impact of online interactions.
[00:29:13] Essential steps for LinkedIn.
[00:31:29] Employee engagement with content.
Follow John McCoy: linkedin.com/in/johnwmccoy
For more on this episode and the full show notes head to: propelgroup.com.au/podcast/john-mccoy
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed in Episode 35 with guest Chris Morrison, Managing Partner at executive recruitment and leadership advisory firmMeritos. Chris has helped hundreds of leaders prepare for and then transition into executive roles and as such, has a strong grasp of the sorts of challenges and opportunities they face when they step into a new C-suite role, whether that’s for the very first, fifth or fifteenth time.
The question I asked Chris was: What is the value - and role - of LinkedIn for new CEOs? I picked his brain during our conversation around where he saw LinkedIn popping up and playing a strategic role on that journey. Here are my 5 practical tips for leaders to do just that.
For all the advice and resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-linkedin-for-new-ceos
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
In this episode, host Roger Christie interviews Chris Morrison, founder and managing partner at executive recruitment and leadership advisory firm, Meritos. Together they discuss the value of LinkedIn for new CEOs as well as providing practical advice to help you make the most of your time on platform and most importantly, how you can have the greatest business impact via LinkedIn even before day one.
TIMESTAMPS:
[00:01:20] EVP and LinkedIn more broadly.
[00:05:46] The legacy perceptions of risk around LinkedIn.
[00:09:03] Low-risk engagement on social media.
[00:12:14] The benefits of personal branding.
[00:16:08] Leaders using LinkedIn to listen.
[00:19:44] Listening and engaging online.
[00:21:55] Building a new network.
[00:27:04] Boards seeking visible executives.
[00:29:31] Leadership and attraction factors.
[00:33:07] The benefits of a visible presence
[00:36:45] LinkedIn as an insurance policy.
Follow Chris Morrison: linkedin.com/in/chrisgmorrison
For more on this episode and the full show notes head to: propelgroup.com.au/podcast/chris-morrison
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe.
Hosted on Acast. See acast.com/privacy for more information.
In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed in Episode 34 with Amanda Yeates and Rebecca Boon: Leader & advisor: How to build a 'social CEO'. Roger shares his five tips for leaders and five tips for advisors on to successfully build a social CEO and what it takes to forge a successful partnership. Roger addresses common questions from both sides of the fence including how to find time for social media, whether to or not to outsource, and how to identify trusted communications advisors. Whether you're a leader or an advisor, tune into this insightful practical episode for all the advice you need on building a valuable 'social CEO' presence.
For all the resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-how-to-build-a-social-ceo
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
Hosted on Acast. See acast.com/privacy for more information.
In this episode, host Roger Christie interviews Amanda Yeates, former Deputy Director General at the Department of Transport and Main Roads (TMR) in Queensland and current CEO at SunCentral, Maroochydore City Centre and Rebecca Boon, her former TMR colleague and principal communications and social media advisor.
Together they discuss the importance of building a social CEO and the benefits of leaders and advisors getting active on social media. The conversation delves into topics such as what leaders vs advisors must own, how and why to make the time, and the skills both leaders and advisors need to achieve the best results. Amanda and Beck share their experiences and insights from their time working together at TMR to build Amanda's online presence, highlighting their successful leader and advisor partnership.
TIMESTAMPS:
[00:02:07] Connecting during the pandemic.
[00:04:21] Connecting with people.
[00:08:42] Deliberate communication and consistency.
[00:12:23] Personal storytelling for engagement.
[00:13:28] The art of storytelling.
[00:18:32] Authenticity in writing.
[00:22:47] Taking calculated risks.
[00:26:39] Acknowledging difficult infrastructure projects.
[00:29:45] Sustainability in transport infrastructure.
[00:32:01] Telling stories of diversity.
[00:35:49] Empowering leaders and unlocking stories.
Follow Amanda Yeates: linkedin.com/in/amanda-yeates-3b0b6339/
Follow Rebecca Boon: linkedin.com/in/rebecca-boon-25115836/
For more on this episode and the full show notes head to: propelgroup.com.au/podcast/amanda-yeates-rebecca-boon
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe.
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In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed in Episode 33: "Are social CEOs magnets for talent?" Tune in to hear Roger's reflections on recent guests Elliott Franks, Rosie Oldfields and Dani Maidens 'social CEO' experiences as well as practical advice around you too can leverage your LinkedIn presence to attract key talent. Given candidates are four times more likely to want to work for a leader who uses social media (Brunswick) this is a Practical Pod not to be missed.
For all the resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-social-ceos-talent
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
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In this episode of "Your Digital Reputation," host Roger Christie explores an important question for any leader and organisation at large to consider: Are social CEOs magnets for talent? Roger delves into statistics that show candidates are more likely to want to work for leaders who use social media as well as discussing more specifically the importance of a leaders' LinkedIn profile in the job hunting process. To gain a deeper understanding, Roger invites three guests to join him in the conversation, each with a unique and valuable experience working with a social leader within the public sector.
Guests include Rosie Oldfield, Executive Officer to the CEO and Manager for Projects at the Committee for Sydney; Elliott Franks, Acting Director for Communications at the Queensland Government Department of Resources and Danielle Maidens, Assistant director for policy implementation at the Federal Department of Infrastructure, Transport, Regional Development, Communications and the Arts. Through each individual’s story, listeners will gain insight into how a social CEO can attract top talent to their team and discover the tangible benefits of being a social CEO in the modern workforce.
TIMESTAMPS:
[00:00:24] Social CEOs and talent.
[00:08:59] Rosie Oldfield: Senior leaders sharing their passions on LinkedIn.
[00:11:10] Elliott Franks: Public servants' pride and reputation online.
[00:17:47] Danielle Maidens: The impact of leaders online.
[00:19:15] Embracing change and different leadership.
[00:23:31] Creating change within the department.
Follow Danielle Maidens: https://www.linkedin.com/in/danielle-maidens
Follow Elliott Franks: https://www.linkedin.com/in/elliottfranks
Follow Rosie Oldfield: https://www.linkedin.com/in/rosie-oldfield
To watch the neurodivergent LinkedIn post video as mentioned by Dani in this episode, click here.
For more on this episode and the full show notes, head to: www.propelgroup.com.au/podcast/elliott-danielle-rosie
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe
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In this practical episode of Your Digital Reputation, host Roger Christie reflects on his recent conversation with Brendan Maher, CEO of St John Ambulance Australia. Roge shares a host of expert advice around how CEOs should use social media when changing roles. Whether you're going through this challenge or will be in the future, tune in for all the practical insights you need when it comes to navigating social media during this career change.
Timestamps:
[00:02:38] The power of your network.
[00:04:43] How to increase the value of your LinkedIn network.
[00:08:02] Reviewing LinkedIn network connections.
[00:10:54] How to commit to intentional social media connection.
Follow Roger Christie on LinkedIn: linkedin.com/in/rogerchristie/
For all the resources mentioned in this episode, head to: https://propelgroup.com.au/podcast/practical_ceo_transition/
And finally, if you want practical tips to improve your own social media efforts, sign up to the Your Digital Reputation newsletter. Head to: propelgroup.com.au/subscribe.
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In this episode of Your Digital Reputation, host Roger Christie explores how CEOs should navigate social media when changing roles. He is joined by Brendan Maher, CEO of St John Ambulance Australia, who recently transitioned from leading a 14-year-old organisation to now a 140-year-old one. Together, they discuss the challenges and strategies for managing your LinkedIn presence during a career transition. While there may not be a perfect playbook, Brendan's experience offers valuable insights for CEOs facing or going through similar transitions. Tune in to learn more about effectively using social media in changing roles.
Time stamps:
[00:00:10] CEOs using social media.
[00:06:14] CEO takes the social media reins. Emergency intervention and moderation.
[00:08:48] Importance of meaningful conversations online.
[00:12:17] Brendan Maher on transitioning his digital presence in his new role.
[00:19:15] Finding your purpose as a leader online.
[00:28:36] The power of digital storytelling.
Follow Roger Christie on LinkedIn: linkedin.com/in/rogerchristie/
Follow Brendan Maher on LinkedIn: linkedin.com/in/brendan-maher-53399b6/
For more on this episode and the full show notes, head to: www.propelgroup.com.au/podcast/brendan-maher
And finally, if you want practical tips to improve your own social media efforts, sign up to the Your Digital Reputation newsletter. Head to: propelgroup.com.au/subscribe.
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In this special extra segment of Your Digital Reputation, host Roger Christie addresses the need for more practical guidance based on feedback from listeners. He introduces the new format of the show, where he takes key themes from recent guests and breaks them down into practical steps for better results on platforms like LinkedIn. The most recent guest, David Maywald, a full-time board member and father of two, shares insights on his transition into board roles and offers valuable advice for enhancing one's digital reputation as a leader. Tune in to learn how to protect and enhance your own digital reputation.
Timestamps:
[00:03:25] LinkedIn use among Australia's ASX 200 CEOs.
[00:05:13] Purpose Pyramid and LinkedIn.
[00:08:13] Authentic leadership stories.
[00:11:04] Optimising your LinkedIn profile.
[00:15:04] What do our key audiences think about our executive team and our brand on social media?
[00:18:18] Reputation and social media.
For all the resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical_pod_board_directors_social_media/
In this episode of the Your Digital Reputation podcast, host Roger Christie explores the benefits of social media for board members and their organisations. Joined by David Maywald, full-time board member and father of two children, they discuss the opportunities that social media presents for board members and how it can positively impact their organisations.
From debunking the narrative of social media as a risk to highlighting the rewards and gains, this episode sheds light on the untapped potential of social media. Tune in to learn more.
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[00:02:17] LinkedIn as an indispensable tool.
[00:06:29] Professional learning and making connections.
[00:08:08] Face-to-face contact augmentation.
[00:12:24] Stakeholder engagement and communication.
[00:16:56] Board members' views on social media.
[00:23:28] Best practice examples.
[00:30:46] Taking ownership of your digital presence.
[00:32:42] Connecting through LinkedIn for networking.
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00:02:38 - “For me, [social media has] become a daily application that I make use of to listen and to communicate and engage with some of the most important stakeholders for my roles."
00:08:43 - "It's about finding people who can provide insight and expertise to you that elevates and grows your own career development."
00:09:27 - "There are risks in not being engaged and actually you're missing out on opportunities."
00:24:48 - "There's no point a CEO, a chair, a board member being one sort of person offline and being a different sort of person online because that's the sort of inconsistency that it leads to questions."
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Follow Roger Christie on LinkedIn: linkedin.com/in/rogerchristie/
Follow David Maywald on LinkedIn: linkedin.com/in/davidmaywald/
And finally, if you want practical tips to improve your own social media efforts, sign up to the Your Digital Reputation newsletter. Head to: propelgroup.com.au/subscribe.
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I'm thrilled to be joined by Doug Taylor, CEO @ The Smith Family to explore: Why should CEOs tell stories on social media? Yes, stories. I wonder how many leaders see storytelling as part of their official remit today?
Some may think, well, why bother? My job is to manage the numbers and the decision making across the organisation, not tell stories. And that may well have been true just a few short decades ago. But we now live in the reputation economy, where leaders are required to do much more than just deliver shareholder returns.
Just as social media has provided leaders with a platform to speak and control their narrative, social media has also provided their stakeholders with access and the right of reply. When audiences are making decisions around whether to or not to work for you, to or not to buy from you, to or not to trust you, your stories as a CEO really do matter.
And for that reason, Doug Taylor - CEO and an unofficial Chief Storyteller, it was a pleasure. I hope you enjoy this conversation as much as I did.
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If you have any thoughts or questions from this episode, get in touch with your host, Roger Christie or Doug Taylor @ The Smith Family via LinkedIn - we’d love to hear from you.
To learn more about and support the work of The Smith Family, head to: www.thesmithfamily.com.au
For all the show notes, head to: propelgroup.com.au/podcast/doug-taylor
And finally, if you want practical tips to improve your own social media efforts, sign up to the Your Digital Reputation newsletter.
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How valuable is social media to attract investment? A few years ago, I was talking to the founder of a fund manager who was telling me about how he used Facebook, Twitter, and LinkedIn to gather intelligence on how well businesses were using social media and other digital channels to engage their key stakeholders.
He wasn't in his twenties or thirties and he certainly wasn't posting photos on social media of his lunch. He just wanted to get a sense of the business' ability to adapt and to scale by what he saw online as another input around the decision of whether or not to invest. It sounds really simple and smart, but it's certainly not common.
And there are plenty of others I've spoken to within the investment community who still feel like social media is a fad or a waste of time. But their views, the founders and my own are just opinions. What does the data say? And just how valuable is social media to the investment world today?
I'm so pleased to be joined on the Your Digital Reputation podcast by and explore this topic with Janelle Nowak-Santo, partner at Brunswick Group in the US and lead author for the recentDigital Investor Survey.
If you have any thoughts or questions from this episode, get in touch with your host, Roger Christie via LinkedIn - we’d love to hear from you.
For all the show notes, head to: propelgroup.com.au/podcast/janelle-nowak-santo
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Download your free copy of Propel's Digital Reputation Report which analyses the performance of the ASX 200 CEOs on LinkedIn. And finally, if you want more of the latest digital reputation advice, trends and the best leadership examples? Sign up to the Your Digital Reputation newsletter. We'd love to have you part of the Your Digital Reputation community.
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In this episode I ask a question I've been dying to tackle: Should leaders avoid social media? Fortunately, I had the opportunity to do so with not one but two very credentialed guests who have been critiquing social media's merits from a communications, leadership and reputation risk lens for many years between them.
The former head of communications at the Reserve Bank of Australia (RBA), among many other roles, Vanessa Puli and the former GM of Media and Communications at the Australian Stock Exchange (ASX) and committed Shakespearean,Matthew Gibbs. I hope you enjoy this lively debate and wisdom packed conversation as much as I did.
For all the show notes, head to: propelgroup.com.au/podcast/matthew-gibbs-vanessa-puli/
If you have any thoughts or questions from this episode, get in touch with your host, Roger Christie via LinkedIn - we’d love to hear from you.
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Download your free copy of Propel's Digital Reputation Report which analyses the performance of the ASX 200 CEOs on LinkedIn. And finally, if you want more of the latest digital reputation advice, trends and the best leadership examples? Sign up to the Your Digital Reputation newsletter. We'd love to have you part of the Your Digital Reputation community.
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I'm joined by Deborah Jenkins, COO @ DEWR (Department of Employment and Workplace Relations). Together we're exploring one of those elephant in the room topics that many leaders and advisors grapple with: Is listening and engaging on social media worth your time?
There's a perception that social media is all about talking. In fact, I'd go as far as to say it's a stigma that keeps many well-meaning leaders off the platforms who think that, from what they see, it's a place for people who love the sound of their own voice.
But what if you flip things around? What if rather than treating social media as a way to broadcast, you went online to listen and participate. Instead, what leaders stand to gain when they invest their time learning and contributing to conversations rather than thinking their posts are a prized Asset. Deborah Jenkins is a living, breathing case study of this approach. She was one of the earlier adopters of social media as a senior bureaucrat in her role at the Australian Taxation Office at the time, and now as Chief Operating Officer and Deputy Secretary at the Department of Employment and Workplace Relations. It's an absolute pleasure to welcome Deborah Jenkins to the Your Digital Reputation Podcast.
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For all the show notes, head to: propelgroup.com.au/podcast/deborah-jenkins/
If you have any thoughts or questions from this episode, get in touch with your host, Roger Christie or Deborah Jenkins via LinkedIn - we’d love to hear from you.
As mentioned during the show, download your free copy of Propel's Digital Reputation Report which analyses the performance of the ASX 200 CEOs on LinkedIn. And finally, if you want more of the latest digital reputation advice, trends and the best leadership examples? Sign up to the Your Digital Reputation newsletter. We'd love to have you part of the Your Digital Reputation community.
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I'm joined by Kim Krogh Andersen, Group Executive at Telstra to discuss: What's the value of getting your executive team on social media? Yes. Not just the one leader, but the whole executive - a digital coalition.
If you talk to any leader, they'll tell you the personal challenge of being the sole mouthpiece for the whole organisation and how hard it is to talk to every issue and audience online, particularly those they're not best placed to discuss. And if you talk to any board, they'll tell you the risks involved in having the one digital hero and how key person risk creates as much of a succession nightmare online as it does offline.
If either of these challenges resonate, this is an episode you simply can't miss. We hope you enjoy the conversation.
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If you have any thoughts or questions from this episode, get in touch with your host, Roger Christie or Kim Krogh Andersen via LinkedIn - we’d love to hear from you.
As mentioned during the show, click here to download your free copy of Propel's Digital Reputation Report which analyses the performance of the ASX 200 CEOs on LinkedIn. And finally, if you want more of the latest digital reputation advice, trends and the best leadership examples? Sign up to the Your Digital Reputation newsletter. We'd love to have you part of the Your Digital Reputation community.
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I'm joined by Emma Peacock, CEO of FrontRunners. Together we ask: Can you balance personal values and professional interests online? It's a really tough question. Particularly for individuals who, as we know on this podcast, are expected to speak up and on top of that, pretty much everything they've ever said or done can then be found on Google.
So in light of this, how can leaders uphold their values, uphold their integrity, and uphold their reputation when it comes to balancing personal and professional interests online?
Emma is a great person to help us wade through this complex issue. As FrontRunners CEO, Emma supports athletes in engaging with the climate and environmental challenges facing all of us. Emma has a ton of experience working alongside her partner, former Wallaby captain, and now Senator for the ACT David Pocock on various projects and building a public profile for good through sport, particularly around conservation, climate change and marriage equality. I hope you enjoy the conversation as much as I did.
If you have any thoughts or questions from this episode, please get in touch with me, your host Roger Christie, via LinkedIn - I’d love to hear from you.
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Want more of the latest digital reputation advice, trends and the best leadership examples? Sign up to the Your Digital Reputation newsletter.
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I'm joined by Mike Kaiser, Director General of Queensland Department of State Development, Infrastructure, Local Government & Planning. Together we explore a question for leaders: Is it risky to be yourself online?
Mike Kaiser is someone who brings his authentic self to every social media interaction he makes and in this conversation, he shares with listeners both the pros and cons of his authentic leadership online.
He’s perhaps the only senior bureaucrat I know who manages to balance posts about his favourite rock bands with updates on state projects and how wonderful his team is at getting on with the job. It was an honour to have Mike Kaiser on the Your Digital Reputation podcast; an entertaining, wisdom packed, timeless case study for any leader looking to enhance and protect their digital reputation.
I hope you enjoy the conversation as much as I did. If you have any thoughts or questions from this episode, please get in touch with me, your host Roger Christie, via LinkedIn - I’d love to hear from you.
--
Want more of the latest digital reputation advice, trends and the best leadership examples? Sign up to the Your Digital Reputation newsletter.
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I'm joined by Antoinette Lattouf, broadcaster, columnist and author. Together we explore how leaders can use social media to help others be seen and heard online.
The common criticism of social media is that too often it's just all 'me, me, me', whether it's advice or a humble brag or simply self-indulgent stories designed to give the author a moment of celebrity. And sadly, this is one of the main reasons why so many leaders choose to avoid social media themselves, opting out of the seemingly 'global vanity project' it can at times appear to be.
When good leaders aren't seen or heard online, when diverse and different voices are lost, that has a real trickle down effect. As the saying goes, 'You can't be what you can't see'. And this is equally true on social media. When leaders stay quiet and leave social media to the loudest voices, we're less likely to see and hear the wonderfully rich and diverse stories.
Social media should be about sharing the stories that often aren't heard on other and leaders can change this reality. We've talked about the concept of 'me versus we' before on this podcast. So I'm thrilled to to continue the conversation with Antoinette Lattouf - someone who understands this challenge, this reality better than most. Alongside many other achievements, Antoinette is a broadcaster, columnist, author of 'How to Lose Friends and Influence White People', and co-founder of Media Diversity Australia, which is a great example of how she uses her own voice and influence to help others get heard.
We hope you enjoy the conversation. If you have any thoughts or questions from this episode, please get in touch with your host, Roger Christie, via LinkedIn - we’d love to hear from you.
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Want more of the latest digital reputation advice, trends and the best leadership examples? Sign up to the Your Digital Reputation newsletter.
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I'm joined by Matthew Abbott, Corporate Affairs Director and ex advisor to Zip Co and ASIC. In this episode, we’re trying to get to the bottom of why almost 85% of the ASX 200 CEOs are either inactive or ineffective on LinkedIn. It’s a big number, 85%. This is one of the key findings in our recent ‘Digital Reputation Report‘, where we analysed the LinkedIn activities of all CEOs from the ASX200 – Australia’s 200 largest listed organisations by market cap.
So why is this happening? What's missing in the narrative around executive use of social media that means so many still choose to stay silent and what could be done to build confidence, capability, and activity among key leaders across the country. I'm very fortunate to be joined in this episode by Matthew Abbott. Together we unpack the report, explore the reasons why we see such low levels of digital reputation participation, and most importantly, discuss how we can change this current state to hear more from our best leaders.
We hope you enjoy the conversation. If you have any thoughts or questions from this episode, please get in touch with your host, Roger Christie, via LinkedIn - we’d love to hear from you.
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Want more of the latest digital reputation advice, trends and the best leadership examples? Sign up to the Your Digital Reputation newsletter.
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In this episode, I’m joined by Dr Kirstin Ferguson AM; author, columnist, company director and one of Australia’s most prominent leadership experts. Together we’re tackling: The Art of Modern Leadership.
It’s a big topic in the context of digital reputation, and one of the great untapped opportunities across corporate Australia.
Our own research into the LinkedIn efforts of the 200 CEOs leading our largest listed organisations - the ASX200 - showed that almost 85% of CEOs were either invisible, inactive or ineffective on LinkedIn. 85%. What a huge opportunity to leave a legacy missed.
These digital communication platforms are such a rare opportunity for CEOs and others looking to share their voice and views. For anyone looking to amplify their own positive impact by going well beyond the four walls of their organisation to inspire and motivate key audiences online. When you talk about legacy and impact, which leader wouldn't want to harness that capability?
Kirstin is a living, breathing example of someone who amplifies good leadership online, and someone who encourages other leaders to take up the opportunity themselves in her new book called ‘Head & Heart - The Art of Modern Leadership’. For more information and to order your copy, head to: https://headheartleader.com/store/
We hope you enjoy the conversation. If you have any thoughts or questions from this episode, please get in touch with your host, Roger Christie, via LinkedIn - we’d love to hear from you.
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Want more of the latest digital reputation advice, trends and the best leadership examples? Sign up to the Your Digital Reputation newsletter here: https://mailchi.mp/propelgroup/ydr-podcast
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In this episode we take a look back at what does reputation has to do with the Australian Electoral Commission's use of social media? This was one of the favourite episodes among Your Digital Reputation listeners so if you're new to the podcast or missed this one earlier in the year, you're in for a treat.
Spokesperson for the Australian Electoral Commission (AEC) Evan Ekin-Smith Propel’s Roger Christie and unpack the integral role of social media in the AEC’s Reputation Management Strategy to help you confidently build your digital reputation.
Together they explore:
- how purpose and strategy can keep you safe and successful on social media
- digital participation as a powerful risk mitigation strategy
- why building an online presence can help your social media program
- the importance of leadership buy-in for an effective digital presence.
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Did you know there's a YOUR DIGITAL REPUTATION newsletter? Sign up here for all the latest insights, trends and examples of leaders getting digital reputation right: https://mailchi.mp/propelgroup/ydr
Connect with Roger via LinkedIn: https://www.linkedin.com/in/rogerchristie/
Follow the AEC on LinkedIn: https://www.linkedin.com/company/australian-electoral-commission/
Previously published 11 May 2022: Episode 4 in Season 1.
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In this episode, I’m joined by Co-Founder and Brand Director at Four Pillars Gin, Matt Jones. Together we discuss this reality for leaders today: you are your brand. When you show up, when you engage, your brand thrives.
In our digital world, your choices and actions as a leader have the potential to undermine organisational, brand and reputation, but they can also be the very things that truly bring it to life that unlock its potential.
So what does it take to get it right? What does it look like when a leader is or embodies the brand? And how can you translate that alignment, that symmetry into your choices and actions online?
Matt is someone who deeply understands brand, deeply understands his role as a leader and together with his co-founders has made a gin crowned the world's best - two years in a row. We hope you enjoy the conversation and Matt's perspective and wisdom on the topic.
If you have any thoughts or questions from this episode, please get in touch with your host, Roger Christie - we’d love to hear from you.
Roger Christie:
LinkedIn: linkedin.com/in/rogerchristie
Twitter: twitter.com/rogerchristie
Propelgroup.com.au
Matt Jones:
LinkedIn: linkedin.com/in/matt-jones-433a1bb
Fourpillarsgin.com
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In this episode we're exploring an incredibly important question: How can leaders stay safe online? I’m joined by TWO guests who will help us explore the idea of staying safe online and what you - or your leaders if you’re a comms or HR advisor listening in - what you can do to protect yourself and those around you. I’m extremely grateful they’re willing to speak and respect them greatly for their courage and honesty.
We’re joined by Amanda Yeates, CEO at SunCentral who is responsible for the development of Australia’s largest greenfield CBD development, the $3 billion, 53 hectare Maroochydore City Centre. Amanda was previously the Deputy Director General, at the Department of Transport and Main Roads in QLD where she oversaw the state’s $27 billion transport infrastructure program.
We’re also joined by Anita L’Enfant, who is the program lead for Women In The Spotlight at the Office of the eSafety Commissioner, which provides training and resources that elevate and protect the voices of all women whose work or leadership requires an online presence. Anita has decades of experience in education and technology having worked closely with the likes of Apple, Microsoft and Google, and knows better than most how ugly the online world can be.
A note of warning: will be talking about experiences of online abuse in this episode and in the show notes below, so there may be content in this episode that could be confronting or upsetting. Please feel free to take breaks, skip through sections or reach out for support as needed. If you are in Australia, you can report serious online abuse to eSafety.gov.au who can help get content taken down quickly and connect you with counselling and support services such as Beyond Blue, Lifeline and 1800RESPECT. As you will hear, online abuse can have real impacts, especially on our mental health and wellbeing, and it is important for us to recognise this and to not be afraid to reach out for the help we may need.
If you have any thoughts or questions from this episode, please get in touch with your host, Roger Christie or our guests via LinkedIn - we’d love to hear from you.
Roger Christie: linkedin.com/in/rogerchristie
Amanda Yeates: linkedin.com/in/amanda-yeates-3b0b6339
Anita L’Enfant: linkedin.com/in/anitalenfant
For more information about the Women in the Spotlight at the Office of the eSafety Commissioner head to: https://www.esafety.gov.au/women/women-in-the-spotlight
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In this episode we're exploring a question relevant to anyone responsible for communications: How can leaders and brands work together online? My guest is Danielle Bond, Group Director - Brand, Marketing & Communications @ Aurecon.
Together we discuss how do you get the balance right? How can leaders and brands work together effectively online? And what role should each play to build a trusted, credible presence? One that attracts talent, engages partners and empowers staff?
Danielle Bond is the group director of brand marketing and communications at International Engineering Design and Advisory Firm, Aurecon. And she's also a member of the International Executive Board for the IABC, having just completed a term as its chair.
Danielle knows an awful lot about this situation, having helped her organisation and leadership team navigate the use of social media channels for over 13 years. She has plenty of wisdom and experience to offer, so we hope you enjoy the conversation as much as we did!
If you have any thoughts or questions from this episode, please get in touch with your host, Roger Christie via LinkedIn - we’d love to hear from you.
Roger Christie:
LinkedIn: linkedin.com/in/rogerchristie
Twitter: twitter.com/rogerchristie
Propel: propelgroup.com.au
Danielle Bond:
LinkedIn: linkedin.com/in/daniellebond1
Twitter: twitter.com/DanielleBond16
Aurecon: aurecongroup.com
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For more insights from this episode, head to: www.propelgroup.com.au/podcast
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In this episode, we’re tackling the question: How can leaders remain visible in a hybrid work world? My guest is Amanda Bernardo, Transformation Leader in the Government of Canada.
Back in early 2020, I was researching the different ways governments around the world were equipping their staff with the digital skills they would need to deliver services of value into the future. The government of Canada’s Digital Academy jumped out as one of the more progressive, collaborative and transparent approaches I could see. In those days, Amanda managed that Digital Academy. I could see from her online efforts that she really was at the frontline of transformational change within the public service.
Today, Amanda now leads a team overseeing organisational change management and enterprise transformation within the Government of Canada. She’s walked the talk, led by example, experienced the benefits and counseled other leaders on how they too can harness their digital presence in our hybrid work world.
I trust you’ll gain plenty from Amanda’s wisdom, experience and insights and enjoy this conversation as much as I did. If you have any thoughts or questions from this episode, please get in touch with me, your host Roger Christie or Amanda Bernardo - we’d love to hear from you.
Roger Christie:
LinkedIn: linkedin.com/in/rogerchristie
Twitter: twitter.com/rogerchristie
Propel: propelgroup.com.au
Amanda Bernardo:
LinkedIn: linkedin.com/in/amandabernardo
Twitter: twitter.com/AmandaBernardo
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An emerging trend Craig Mullaney, Brunswick Group and I have observed from different sides of the world is that multiple leaders, both within and beyond their organisational boundaries, appear to be working in partnership online. Strange. Why would that be doing that? What added benefits could working together offer leaders that they just couldn't access on their own? Why are leaders, even leaders from competing organisations, backing one another up in their posts on LinkedIn or Twitter? What could be gained by having multiple voices online, rather than just the one digital hero?
In this episode, we have a slightly different interview for you. And one that is essential listening for anyone who needs evidence and examples to get their leaders online. Earlier this year, I joined Craig Mullaney, partner at Brunswick Group for the IABC World Conference. The session was titled, ‘Going far together: How leaders can work together digitally to inspire a global audience.” It was an absolute pleasure chatting with Craig and thank you to the IABC for the opportunity.
We hope you enjoy this special edition of the podcast. If you have any thoughts or questions from this episode, please get in touch with Roger Christie or Craig Mullaney - we’d love to hear from you.
Roger Christie:
LinkedIn: linkedin.com/in/rogerchristie
Twitter: twitter.com/rogerchristie
Craig Mullaney:
LinkedIn: linkedin.com/in/craigmmullaney
Twitter: twitter.com/craigmmullaney
Brunswick Group - Connected Leadership Report: brunswickgroup.com/perspectives/connected-leadership
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In this episode, we’re tackling the question: How can leaders get comfortable online? My guest is Shirley Chowdhary, currently a non-executive director on the boards of the Australian Associated Press and the Royal Australian Institute of Architects and Chair of the Advisory Board of med-tech start up, Octadoc. She’s also a former client, colleague, mentor, dear friend and all round rare human being - one of the few leaders who is incredibly intentional with all her actions and choices online. But she didn’t start that way.
Shirley will be the first to share her venture into the world of social media has been a journey; one from initial reluctance and avoidance to today, championing the value for leaders of having a purposeful and intentional digital presence. We hope you enjoy the conversation!
If you have any thoughts or questions from this episode, please get in touch with your host, Roger Christie via LinkedIn - we’d love to hear from you.
Is digital transformation truly possible without digital leaders? This is such a crucial discussion right now particularly in the public sector, given the need for leaders to adapt to changing expectations around them. For leaders, if service delivery is now a given for audiences, digital storytelling can be your differentiator and secret weapon.
So it was an absolute pleasure to have Martin Stewart-Weeks, on the show to share his wisdom on the topic. As founder of consultancy Public Purpose, a regular figure on government digital related task forces and boards and someone who has decades of state and federal government experience behind them, Martin has a wealth of experience to share.
We hope you enjoy the conversation. If you have any thoughts or questions from this episode, get in touch with your host, Roger Christie via LinkedIn - we’d love to hear from you.
Social media has put corporate culture on display for the whole world to see. Conversations and issues that may previously have been hidden behind closed doors are now accessible in real-time, globally, via the public social web. And we’re not just talking brands here - this very much affects individual leaders too.
Our guest on this episode, Daniel Murray, CEO and Founder of Empathic Consulting knows an awful lot about company culture, leadership and how to align values, behaviours and reputation across an organisation. He’s also seen first hand just how much pressure the widespread digital adoption through COVID has placed on leaders, particularly those whose words don’t translate into actions.
Tune in to this conversation to find out what leaders can do to survive the digital stress test and, ideally, even thrive online. We hope you enjoy the conversation. If you have any thoughts or questions from this episode, get in touch with your host, Roger Christie via LinkedIn - we’d love to hear from you.
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What role does social media play in reinforcing authentic leadership? What does authentic leadership look like in the digital age? To help answer these questions, I'm joined in this episode by Sarah Toaldo, strategic communication manager at EY and a board member of the IABC Canberra Chapter. Together we cover:
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Does digital participation reinforce authentic leadership?
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Does this vary based on different leadership styles, sectors or genders?
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How can leaders find their authentic voice online?
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Who are the leaders getting this right online?
If you have a question or any feedback on the show, we'd love to hear from you.
Connect with Roger:
https://www.linkedin.com/in/rogerchristie/
https://twitter.com/rogerchristie
Connect with Sarah:
https://www.linkedin.com/in/sarahtoaldo/
https://twitter.com/SarahT1900
For more information on this episode, head to:https://propelgroup.com.au/podcast/10-social-media-authentic-leadership/
Views expressed by Sarah Toaldo in this interview are her own and not that of her employer.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Internal or external social media? Where should leaders focus their efforts? It was an absolute pleasure to have the co-founder and CEO of SWOOP Analytics, Cai Kjaer on the show to help us tackle these big questions. At a glance, here's what we covered in our chat: Where leaders should be investing their time and effort - What stands out as leadership best practice - Cai’s view on the role internal structures play and how teams can work most effectively together - Examples of leaders getting it right: Why they do it, what they discovered, and what were the benefits?
For more information on this episode, head to: https://propelgroup.com.au/podcast/09-internal-or-external-social-media/
Recorded 13 May 2022. Published 20 July 2022.
Do government leaders face risk or reward online? In this episode, your host Roger Christie and Eloise Young, Founder and Consultant at Love Reacts Only, discuss the need for public sector leaders to step up on social media and have an individual voice online.
Together they explore:
- The potential for government leaders to take control of their reputation by showing up authentically online;
- Why consistent leadership both on and offline is crucial to building trust and reputation;
- How leaders like Victorian Premier Daniel Andrews and South Australian Premier Peter Malinauskas are reaping the rewards of digital participation.
For more information on this episode, head to: https://propelgroup.com.au/podcast/08-social-media-in-government/
If you have a question, we'd love to hear from you.
Connect with Roger:
https://www.linkedin.com/in/rogerchristie/
https://twitter.com/rogerchristie
Connect with Eloise:
https://www.linkedin.com/in/eloiseyounglro/
Recorded 7 April 2022. Published 6 July 2022.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Can digital participation drive trust in leaders' and boards’ ESG programs? In this episode, your host Roger Christie and Vanessa Liell, Partner at Orizontas Corporate Advisory, discuss the fundamental role of social media for leaders in the ESG-oriented world we live in.
Together they explore what showing up online looks like in today’s increasingly complex and competitive business environment; how consistent, honest and authentic leadership participation can help you build trust in your ESG programs; and why a clear strategy for digital engagement is essential for synergy between corporate and leadership messaging on complex ESG issues.
"People trust people. In a world where we’re overloaded with information, people will look at the quality of the brand, and the trust they have in that brand, but they’ll also look at the people behind that brand and what they bring to it."
If you have a question from this conversation, please get in touch - we'd love to hear from you.
Connect with Roger on LinkedIn @rogerchristie and Twitter @rogerchristie.
Connect with Vanessa on LinkedIn @vanessaliell and Twitter @vanessaliell.
For more insights from this conversation, head to: https://propelgroup.com.au/podcast/07-esg-leaders-digital-efforts/
Recorded 8 April 2022. Published 22 June 2022.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
How can comms professionals support leaders to build their brand and their organisation’s reputation online? In this Episode, your host Roger Christie and Government Communicator & Social Media Researcher, Amanda Dennett, SCMP together explore:
- The importance of tailoring support to a leaders’ comfort level, experience and digital goals.
- Key steps for building leadership trust, comfort and confidence online.
- How existing media management policies can help you get leadership social media buy in.
- Best practice operations of public sector social media teams today.
Connect with Roger:
LinkedIn: https://www.linkedin.com/in/rogerchristie/
Twitter: https://twitter.com/rogerchristie
Connect with Amanda:
LinkedIn: https://www.linkedin.com/in/amandadennett/
Twitter: https://twitter.com/mandyintransit
Recorded 22 April 2022. Published 8 June 2022.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
What should leaders do online in the much scrutinised ESG world we live in today?
In this Episode, your host Roger Christie is joined by CEO of Artis Advisory and Co-Founder of The Alignment People Zora Artis to help boards and executives successfully navigate their ESG journey online. Together they explore:
- Why authentic digital participation is crucial for every business today.
- The impact of radical transparency and connectivity for ‘glass box brands’.
- How leaders can take safe but purposeful steps into the online environment focusing on the issues they’re passionate about.
- What boards and executive teams can do to ensure consistency and integrity in their words and actions on and offline.
Connect with Roger via LinkedIn: https://www.linkedin.com/in/rogerchristie/
Connect with Zora via LinkedIn: https://www.linkedin.com/in/zoraartis/
For more information about the IABC, head to: https://www.iabc.com/
Recorded 22 April 2022. Published 25 May 2022.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
What does reputation have to do with the Australian Electoral Commission's use of social?
Spokesperson for the Australian Electoral Commission (AEC) Evan Ekin-Smith Propel’s Roger Christie and unpack the integral role of social media in the AEC’s Reputation Management Strategy to help you confidently build your digital reputation.
Together they explore:
- how purpose and strategy can keep you safe and successful on social media
- digital participation as a powerful risk mitigation strategy
- why building an online presence can help your social media program
- the importance of leadership buy-in for an effective digital presence.
Connect with Roger via LinkedIn: https://www.linkedin.com/in/rogerchristie/
Follow the AEC on LinkedIn: https://www.linkedin.com/company/australian-electoral-commission/
Recorded 26 April 2022. Published 11 May 2022.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Leadership in crisis: should they speak up on global issues like the Ukraine invasion and movements such as Black Lives Matter?
Join Propel’s Roger Christie, and co-founder of Brightside Digital Engagement Phil Szomszer as they discuss how leaders can respond to major events and crises in a way that protects and even enhances their digital reputation.
In this episode we explore:
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how 50 CEOs approached social media during the Ukraine invasion
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examples of leaders like BP’s Bernard Looney, Telstra’s Andy Penn and McDonald’s Chris Kempczinski using their digital presence in crisis
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how leaders and communications teams can respond to a demanding social media audience in times of crisis
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the impact of silence, and
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the importance of pre-planning.
Connect with Roger via LinkedIn: https://www.linkedin.com/in/rogerchristie/
Connect with Phil via LinkedIn: https://www.linkedin.com/in/philszomszor/
Recorded 5 April 2022. Published 11 May 2022.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Should leaders have a digital presence?
In this episode, Propel’s Roger Christie, and Senior Vice President at RepTrak APAC, Oliver Freedman discuss the undeniable connection between leadership visibility and digital participation.
We explore:
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what leadership presence looks like in today’s digital age
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reputation as an emotional connection, and the seven key drivers behind it
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how corporate communications professionals can help leaders get online and share the right messages.
Connect with Roger via LinkedIn: https://www.linkedin.com/in/rogerchristie/
Connect with Oliver via LinkedIn: https://www.linkedin.com/in/oliver-freedman-76978418/
Recorded 7 April 2022. Published 11 May 2022.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Public sector leaders: should they be on social media?
Join your host, Propel’s Roger Christie, and Content Group CEO David Pembroke as they tackle a question many people working in government are grappling with right now. In this Episode they explore:
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the opportunity government leaders have in a digital world
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the pros and cons of having a personal digital presence
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the importance of setting a positive online example for up and coming professionals
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the educative role communications teams can play in supporting leadership teams.
Connect with Roger via LinkedIn: https://www.linkedin.com/in/rogerchristie/
Connect with David via LinkedIn: https://www.linkedin.com/in/david-pembroke-427a638/
Recorded 1 April 2022. Published 11 May 2022.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Welcome to an exploration of your most valuable professional asset – Your Digital Reputation.
I’m Roger Christie, founder and managing director at Propel and the host of this podcast. It is my absolute privilege to share these honest, practical conversations, new ideas and best practice examples from people who know what it takes to protect and enhance your digital reputation today.
From industry experts across the public, private and NGO sectors, to leaders who are already standing up online, these are people in the know. Their stories will help you focus your time, effort and energy to capitalise on the untapped opportunity that is digital participation.
We all want to see good leadership amplified. And leaders themselves hold the key to rebuilding trust, connection and credibility when you turn up online – your human self.
Whether you are a leader yourself or someone who’s responsible for the reputation or communications elements of your organisation – this is the podcast for you.
Find us at www.propelgroup.com.au or on LinkedIn: @rogerchristie @propelgroup
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.