Talk Copy to Me: Recent Episodes
Erin Ollila
Talk Copy to Me is a marketing and copywriting podcast for small business owners ready to step into the spotlight and attract the perfect-for-them audience. Learn more at erinollila.com/podcast
Episode 088.
Do you use case studies for your business? Are they part of your overall marketing strategy? In this episode, I'll share why case studies are great evergreen assets, the difference between testimonials and case studies, how to format a case study and a collection of case studies on your website, and the exact process you can follow to write a story-driven, conversion-based, and SEO-friendly case study.
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Read the show notes and view the full transcript here: https://erinollila.com/case-study-content-marketing/
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
Blogging Foundations just got an upgrade!Grab it for only $97 before September 20, 2023 and you'll be invited to a live workshop on building a content strategy — at absolutely no additional cost to you!
https://erinollila.thrivecart.com/blogging-foundations/
And once you've grabbed that, don't forget to download my free SEO Website Checklist to guide you through always following SEO best practices!
https://erinollila.com/seo-website-checklist
Episode 087.
Want the exact recipe to write a strategic and SEO-friendly blog post? In this episode, I'll share exactly how to prepare, research, outline, write, edit and publish an SEO blog post that not only attracts your ideal clients, but helps move them to convert.
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Read the show notes and view the full transcript here: https://erinollila.com/how-to-write-blog-posts-for-seo-and-conversions/
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
Blogging Foundations is currently getting an upgrade!Grab it at the lowest price you'll EVER see it ($37!) before it relaunches for sale in it's full version for $97 on September 5, 2023!
https://erinollila.thrivecart.com/blogging-foundations/
And once you've grabbed that, don't forget to download my free SEO Website Checklist to guide you through always following SEO best practices!
https://erinollila.com/seo-website-checklist
EPISODE 086.
Did you listen to the last episode and now you're feeling curious about creating evergreen content? If so, this episode is a must listen. I invited Rebecca Tracey, founder of The Uncaged Life, all about how evergreen content can help you build your business and nurture your audience.
Full episode show notes can be found here:
Learn more about our guest expert, Rebecca Tracey
Rebecca Tracey is the founder of The Uncaged Life where she works with coaches and online business owners to get clear on their brand message, create packages that sell, and help them get clients. Rebecca runs a highly engaged online Facebook group of over 15,000 entrepreneurs. She started her business while living in a Chevy ’81 campervan (and now owns a sweet upgraded van) and lives in her dream town of Squamish BC surrounded by mountains, where she is truly living her Uncaged life.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Marketing Magic, created by Meneske Stewart, is an incredible (and easy to use) AI tool that will get all of your marketing content and to-dos created and organized in no time at all (and for the smallest cost too, if I may add). When she first offered it for sale at the beginning of the year, I grabbed it IMMEDIATELY after I learned of it, and that's coming from a person who is usually completely underwhelmed by AI tools. I wholeheartedly recommend it.
But seriously: Grab Marketing Magic now while you have the chance to get it for under 300 dollars for the year!
https://erinollila.com/marketing-magic (aff link)
Marketing Magic, created by Meneske Stewart, is an incredible (and easy to use) AI tool that will get all of your marketing content and to-dos created and organized in no time at all (and for the smallest cost too, if I may add). When she first offered it for sale at the beginning of the year, I grabbed it IMMEDIATELY after I learned of it, and that's coming from a person who is usually completely underwhelmed by AI tools. I wholeheartedly recommend it.
But seriously: Grab Marketing Magic now while you have the chance to get it for under 300 dollars for the year!
https://erinollila.com/marketing-magic (aff link)
Last call for a lifetime deal on the most-wished-for AI app of 2023 (especially if you have a lot of copy and content to create!) 📣
Marketing Magic, created by Meneske Stewart, is an incredible (and easy to use) AI tool that will get all of your marketing content and to-dos created and organized in no time at all (and for the smallest cost too, if I may add). When she first offered it for sale at the beginning of the year, I grabbed it IMMEDIATELY after I learned of it, and that's coming from a person who is usually completely underwhelmed by AI tools. I wholeheartedly recommend it.
Friends, don't let your business goals turn into pumpkins at midnight. Get your marketing wishes ready for their glass slippers! If you purchase Marketing Magic before the end of the month, you'll get it for the LIFETIME of the product. And, don't worry — if now isn't the right time for you to buy, starting 8/1, you can grab it for only $297 for an annual license.
But seriously: Grab Marketing Magic now while you have the chance to get it for under 300 dollars for EVER and EVER!
https://erinollila.com/marketing-magic (aff link)
Last call for a lifetime deal on the most-wished-for AI app of 2023 (especially if you have a lot of copy and content to create!) 📣
Marketing Magic, created by Meneske Stewart, is an incredible (and easy to use) AI tool that will get all of your marketing content and to-dos created and organized in no time at all (and for the smallest cost too, if I may add). When she first offered it for sale at the beginning of the year, I grabbed it IMMEDIATELY after I learned of it, and that's coming from a person who is usually completely underwhelmed by AI tools. I wholeheartedly recommend it.
Friends, don't let your business goals turn into pumpkins at midnight. Get your marketing wishes ready for their glass slippers! If you purchase Marketing Magic before the end of the month, you'll get it for the LIFETIME of the product. And, don't worry — if now isn't the right time for you to buy, starting 8/1, you can grab it for only $297 for an annual license.
But seriously: Grab Marketing Magic now while you have the chance to get it for under 300 dollars for EVER and EVER!
https://erinollila.com/marketing-magic (aff link)
YOU'RE INVITED TO 🎟️ Low Ticket Live! 🎟️ An incredible multi-day marketing event hosted by Elizabeth Goddard that's taking place from July 10-13, 2023!
Low Ticket Live is meant to inspire you to create your next high-value, low ticket offer with fresh strategies from the top innovative brains from the online business world.
29 online business owners will be sharing their juiciest ideas & insights about creating, positioning, marketing & selling low ticket offers!
I’ll be speaking about testimonials (OF COURSE) and why they're still vital in low ticket offers. Plus, what you need to know about how you ask for and share testimonials in order to stay legally compliant (#NotALawyer but this shit is important to know!)
Get all the details and register for your FREE ticket to Low Ticket Live: https://lowticketlive.com/erin
(And let me share a quick secret: there are two upgraded paid passes that ARE ON SALE BEFORE THE EVENT BEGINS and they are so juicy and good I would 100% buy them and shoot, I'd prob pay double EASILY for them!) #LowTicketLive2023
Listen to the episode and read the full show notes:
Learn more about our guest expert, Dama Jue
Dama Jue is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Don't miss her collection of modern, conversion-optimized Thrivecart templates!
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.
YOU'RE INVITED TO 🎟️ Low Ticket Live! 🎟️ An incredible multi-day marketing event hosted by Elizabeth Goddard that's taking place from July 10-13, 2023!
Low Ticket Live is meant to inspire you to create your next high-value, low ticket offer with fresh strategies from the top innovative brains from the online business world.
29 online business owners will be sharing their juiciest ideas & insights about creating, positioning, marketing & selling low ticket offers!
I’ll be speaking about testimonials (OF COURSE) and why they're still vital in low ticket offers. Plus, what you need to know about how you ask for and share testimonials in order to stay legally compliant (#NotALawyer but this shit is important to know!)
Get all the details and register for your FREE ticket to Low Ticket Live: https://lowticketlive.com/erin
(And let me share a quick secret: there are two upgraded paid passes that ARE ON SALE BEFORE THE EVENT BEGINS and they are so juicy and good I would 100% buy them and shoot, I'd prob pay double EASILY for them!) #LowTicketLive2023
Have you ever struggled with perfectionism? How about as it relates to the website copy and marketing content you create? Maybe you find yourself constantly editing and rewriting, making it impossible to finish a piece, or worse, you don’t start writing at all and just stare at a blank page beating yourself up about it. Perfectionism in writing is something that all writers struggle with, and if I’m going to be honest with you, it’s a constant struggle…not something that happens from time to time.
Which is why it’s so difficult for non-writers to craft “perfect” copy.
On this episode of the Talk Copy to Me podcast, I’m talking perfectionism in writing and why nothing you write will ever be good enough. I’ll cover the three different stages of the writing process and why you should embrace each one for what it is and not try to do them all at once. By the end of this episode, you’ll learn three main takeaways: why perfectionism is detrimental to your writing, how to accept imperfection, and how to recognize and embrace the quality content you do create.
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Listen to the episode and read the full show notes: https://erinollila.com/perfectionism-in-writing/
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.
YOU'RE INVITED TO 🎟️ Low Ticket Live! 🎟️ An incredible multi-day marketing event hosted by Elizabeth Goddard that's taking place from July 10-13, 2023!
Low Ticket Live is meant to inspire you to create your next high-value, low ticket offer with fresh strategies from the top innovative brains from the online business world.
29 online business owners will be sharing their juiciest ideas & insights about creating, positioning, marketing & selling low ticket offers!
I’ll be speaking about testimonials (OF COURSE) and why they're still vital in low ticket offers. Plus, what you need to know about how you ask for and share testimonials in order to stay legally compliant (#NotALawyer but this shit is important to know!)
Get all the details and register for your FREE ticket to Low Ticket Live: https://lowticketlive.com/erin
(And let me share a quick secret: there are two upgraded paid passes that ARE ON SALE BEFORE THE EVENT BEGINS and they are so juicy and good I would 100% buy them and shoot, I'd prob pay double EASILY for them!) #LowTicketLive2023
Do cold emails work in 2023?
Shoot, let's rewind for a moment....Can cold emails be cool or are they just icky overall?
The answer to those questions are yes, yes, and no need to be icky. On this episode of the Talk Copy to Me podcast, I'm so fortunate to welcome Laura Lopuch to talk about cold emailing and how to go about it strategically and successfully. You'll learn effective strategies for crafting engaging emails and cold pitching successfully. And successful means two things: First, and most importantly, it means reaching out as a human and not a sleezy salesperson. But successful also means getting the result you were hoping for....and with the many types of cold pitches you can send (Hint: it's not just "Hire Me!"), you're going to be excited for the results you can get.
Listen to the episode and read the full show notes:
Learn more about our guest expert, Laura Lopuch
Laura Lopuch is a cold email maverick. She helps solo entrepreneurs send cold and pitch emails that get new clients without the sleaze or big time suck.
Four months after launching her business, she grew it by 1400% and signed a $20,000 client from just cold emails. She has since helped her clients get their next big $10k or $25k client with cold emails, using her powerful ‘The Relevancy Method.’
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Whoopsie! It's been two wild weeks. My apologies for getting this episode out so late, but you're really going to enjoy this conversation I had with Erin Perkins about accessible website standards and how to make sure your website is inclusive for individuals of all abilities.
Full show notes and a podcast description coming soon!
Learn more about our guest expert, Erin Perkins
Erin Perkins is a champion of disability rights and an inspiring entrepreneur who advocates for greater accessibility, inclusiveness, and understanding within the business world. As a deafblind woman herself – founder of small online business Mabely Q – as well as an experienced speaker/educator, Erin’s message has been heard by CEOs around the country. Her unique gifts are her life experiences which she compassionately shares with others through keynote speeches, private workshops or one-on-one consulting sessions to foster true inclusion at all levels — allowing people with disabilities equal opportunities to succeed professionally.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
Whoopsie! It's been two wild weeks. My apologies for getting this episode out so late, but you're really going to enjoy this conversation I had with Danbee Shin about inclusive website design and how to make sure your website is inclusive for a global audience.
Full show notes and a podcast description coming soon!
Learn more about our guest expert, Danbee Shin
Danbee Shin is a web designer turned course creator for inclusive businesses. She helps web designers and online business owners serve audiences from all around the world.
Through her course, Fast Track, she helps web designers grow their businesses and earn full-time incomes without hiding who they are.
Her newest course, Globally Inclusive Websites, teaches online business owners how to create inclusive websites that are welcoming to diverse and international audiences.
Danbee’s work is based on her experience leading diversity, equity, and inclusion (DEI) initiatives for startups and Fortune 500 companies across multiple countries, and growing her own web design business to 6 figures in under 3 years.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
How inclusive and accessible are the word that you write or the messaging that you share? While so many people want to follow inclusive marketing best practices, they often don't know where to start, how to write in a way that doesn't exclude anyone in their audience, or what to do if they were to...mess up along the way.
In this interview with fellow copywriter Jackie Sunga, you'll learn how to approach your marketing—most specifically copywriting—to be as accessible and inclusive as possible.
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Read the show notes and view the full transcript here: https://erinollila.com/inclusive-marketing-messaging-and-copywriting
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Learn more about our guest expert, Jackie Sunga
Jackie Sunga is a conversion copywriter and brand voice expert specializing in website copy. She helps impact-driven brands bridge the gap between their expertise and their audience with customer-first messaging. Whether she’s teaching emerging entrepreneurs or writing for 7- to 9-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity. When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
Have you noticed how marketing has changed over the past five years?
Do you feel comfortable with the direction your business is taking in order to keep up with these changes, or are you worried that the shifts (some small and others massive) are hindering your opportunities for success?
If you're worried....well, you have every right to be.
But, because my name isn't Erin Doom and Gloom Ollila, you should also know that you don't have to worry (too much 😉). The shifts in marketing over the past few years are setting us up for success in the future—at least in my opinion. As business owners, we will need to pivot and adjust, but we'll also feel a lot less "sleazy—which is a word I so often here my clients use when they talk about how uncomfortable they feel with certain marketing tactics—with a different approach to marketing in the future.
This week, I welcomed Brittany McBean on the podcast to talk about how marketing has changed over the past century, as well as what has been happening recently. But most importantly, you'll learn how these changes are (or will) affecting your business, and what you can do about it.
Brittany and I COULDN'T stop talking, so this episode is clocking in as the longest episode ever on the Talk Copy to Me podcast, but I highly suggest you listen to it all because there is so much packed into our time together.
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Read the show notes and view the full transcript here: https://erinollila.com/how-marketing-has-changed-with-brittany-mcbean/
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Learn more about our guest expert, Brittany McBean
Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, audience-focused, high-converting copy for online entrepreneurs & educators.
She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our voice to build up, magnify, and support historically & systemically marginalized people.
Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches & funnels through clear messaging and anti-manipulative marketing practices.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
Y'all. Your website is a sales tool. It's your sales rep, your cashier, your product stocking clerk. It's your customer service agent and more.
So why aren't you treating it like one?
In this episode of Talk Copy to Me, I cover how your website is like a sales tool, what you need to do to the copy, design, navigation and other UX elements to attract the right people and transition them from leads into paying clients.
There's a lot of juicy advice in this solo episode, so listen on through til the end!
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Read the show notes and view the full transcript here: Not ready yet :) Will update asap!
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
Thinking of using YouTube for your business? Then this episode with Trena Little will be perfect for you!
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Read the show notes and view the full transcript here: COMING SOON :)
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Learn more about our guest expert, Trena Little
Trena Little is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures.
She combines practical knowledge (and scrappiness) from her own experiences, plus years of proven results, to help business owners capitalize on YouTube, build sustainable value ladders, hit their bottom line, and enjoy the process.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
Thinking about creating content on YouTube? Maybe you listened to the recent episode with Krystal Proffitt about repurposing your podcast to YouTube? Whatever your reason for being on the platform, SEO on YouTube is something you need to know.
In this episode, I'll cover
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the importance of a solid strategy
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naming conventions and SEO best practices
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why you may need to adjust your expectations first
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and how to combine conversion marketing efforts with your SEO on YouTube
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Read the show notes and view the full transcript here: COMING SOON :)
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
Today we're diving into the world of short form video content with Alex Minor from Eye AM Media. If you've been contemplating incorporating video shorts into your business strategy, this is a must-listen episode. We'll explore the many benefits of creating bite-sized videos, especially how they can boost your SEO efforts. Alex will share some valuable insights on how to create engaging videos, as well as tips on how to get started. We'll talk about which platforms are the best for your short video clips.
Here are some of the things we covered:
- The length of short video clips and why you'd want to use them in your business
- How time limitations can actually force you to be more creative
- Where to use the video short clips you create
- The importance of repurposing video content
- How short form videos can help your SEO strategy
- Why video short clips and long-form video aren't competing with each other
- Why Pinterest should be a front runner when it comes to short form video content
- Why calls to action (CTAs) should be in every post (on social and in other tools), and why CTAs might not be what you think they are
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Read the show notes and view the full transcript here: https://erinollila.com/how-video-short-clips-can-transform-your-business-with-alex-minor/
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Meet our guest expert, Alex Minor
As the chief creative officer at Eye AM Media, it's Alex's job to make sure that video is used as a force for good and the evil hordes of mediocrity are kept far, far away from the hearts and minds of innocent business owners and their customers.
More than your Friendly Neighborhood Videographer™, Alex is a detective, collaborator, and advocate for his clients, helping them clearly and succinctly communicate their core values while providing targeted video assets and digital campaigns to increase awareness and sales.
With a wide range of disciplines including work as music producer, video director and graphic designer, Alex's super powered approach to content creation keeps him ready to save the world at a moment's notice.
Check out Alex's website or view his content on LinkedIn, Instagram (here and here), TikTok, and YouTube.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
- Visit her website at https://erinollila.com
Read the detailed show notes at https://erinollila.com/podcast
Imagine this: you wake up in the morning, grab your phone, and can’t seem to find any of your social media apps. They’re gone. Poof! Social media, as you know it, no longer exists.
Do you know what to do without social media? Better yet, do you know how to run a business without it?
We’ve spent the past 15 episodes talking all about how to show up on social media…but what if you don’t want to be on social media anymore? How do you move forward if your efforts on Twitter, TikTok, LinkedIn, Instagram, or Facebook, aren’t working anymore? What if your social usage is becoming a stressor or a hassle?
To close this series about social media on the Talk Copy to Me podcast, I’ve invited Hillary Rea, founder of Tell Me a Story, to join me and talk about getting off social media when you’re a business owner. Hillary originally used social media as a way to market her business, but eventually decided to get off of all the platforms she was using and not market on social media for her business.
In this episode, you’ll learn about why Hillary made her decision, how she adjusted and adapted her business to continue marketing without social media, and the many ways you market yours if you’re thinking about getting off social media yourself.
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Read the show notes and view the full transcript here: https://erinollila.com/getting-off-social-media-hillary-rea
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Meet your guest expert, Hillary Rea
Hillary Rea is the founder of Tell Me A Story, a communication consulting and coaching business that trains ambitious leaders who want to take up more space, communicate with impact, and become more confident as they become more visible. Through her company’s signature Crafting Your Narrative: Solo Retreat, as well as ongoing Coaching partnerships, Hillary helps her clients to find their voice and then empowers them to use it — by sharing their unique stories with honesty and passion.
She is an award-winning storyteller (NYC Moth StorySLAM winner and 2019 Rad Award for Storyteller of the year), and has been telling her own stories on stage for 13 years - first as a monologist, then as the host of the long-running Tell Me A Story Live Show, and now as a keynote speaker. In addition to running her own business, Hillary is an audio documentarian. She produced and hosted three seasons of Rashomon (pronounced Ra-SHO-MAHN) - a long form narrative storytelling podcast where one family tells every side of the same story.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and The Driven Woman Entrepreneur.
Stay in touch with Erin:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
Read the detailed show notes at https://erinollila.com/podcast
I'm so excited to have Racheal Cook, business growth strategist and founder of the CEO collective, as a guest expert to talk all things TikTok. Why? Well, she isn't a TikTok strategist. She doesn't offer any social media services in her business, and even better—she hasn't even been using it for a full year in her business.
Her value in this series is that she is a small business owner—just like you and me—who decided to experiment with TikTok in her marketing. And the results were incredible.
When Racheal noticed that TikTok was beginning to gain more popular attention and other demographics besides young GenZers were using it, she knew she needed to ride the wave and utilize TikTok as part of her marketing efforts. But part of Racheal's experiment on the platform was learning how to become a content creator on TikTok in a way that aligned with her values, goals, and felt good for her business. Just as you'll need to figure out what works best for you.
I won't give away all her secrets in this introduction, but let's just say that Rachel approaches TikTok differently than many people. She doesn't perform. In fact, her current approach to creating content on TikTok revolves around batched and prerecorded videos.
So, if you're curious about how to become a content creator on TikTok, her approach is one option that may work for you, too.
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Read the show notes and view the full transcript here: https://erinollila.com/how-to-become-a-content-creator-on-tiktok
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Learn about our guest expert, Racheal Cook
As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners.
Leveraging her 90 Day CEO Operating System, Racheal helps women entrepreneurs design rinse and repeat systems, develop business assets, and level up their leadership to sustainable scale their businesses without burnout. Racheal is a sought after speaker on entrepreneurship, marketing, and productivity featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, Business Insider, Female Entrepreneur Association, and Business Insider.
Racheal lives in Richmond, VA with her husband Jameson, three pre-teens, and 3 furbabies - so you'll often find her with a fantasy fiction in one hand and a glass of prosecco in another relaxing on her favorite spot the back porch.
Find out more about Racheal and The CEO Collective via her website, and then connect with her on TikTok and Instagram.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
With all the changes happening over at Twitter in the past year, it can be difficult to know whether or not it’s the right social media platform to use for your business. I’ll start by sharing that I do have a sincere love for Twitter, though I’m worried about its future. I joined in September of 2008; so my relationship with the platform has been consistent for almost 15 years.
It’s the place where I do the most direct connecting with my network, instead of simply scrolling and consuming content. Heck, if you want to be active on Twitter, you really need to learn how to Twitter chat in a way that builds connection, because spamming the platform with your sales and services will get you absolutely nowhere.
Do I have a clue of what’s in store for Twitter in 2023 (and beyond)? Absolutely not.
Will I stay on Twitter as all these changes keep taking place? I honestly don’t know. It’s going to really depend on whether or not the changes made still align with my personal and professional values. But I do hope that the spirit of what Twitter has been in the past 17 years continues somehow, and I think it can be an incredible business tool if used correctly, at least the Twitter that exists as of the time these show notes are published.
In this episode of the Talk Copy to Me podcast, writer and PR expert Michelle Garrett joins us to talk all about how she’s built her community on Twitter with the help of Chats, Spaces, and Twitter Communities. You’ll learn how to grow your network and why it’s so important to show up as a human first and a business second, regardless of what social media platform you use.
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Read the show notes and view the full transcript here: https://erinollila.com/how-to-twitter-chat-and-join-twitter-communities-with-michelle-garrett/
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Meet our guest expert, Michelle Garrett
Michelle Garrett is a PR consultant, writer, and speaker who helps B2B businesses create content, earn media coverage for their brands, and position themselves as thought leaders in their industry. She’s the founder and host of #FreelanceChat on Twitter, a co-host of #PRLunchHour on Twitter Spaces, and a frequent speaker on public relations. Michelle was named among the top ten most influential PR professionals.
Learn more about her on her website or connect with her on Twitter and LinkedIn
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Are you on Twitter for your business? If so, right now you might be worried about how to increase Twitter engagement, especially since so many people have fled the platform with recent ownership changes and behind-the-scenes chaos.
But, If you focus on conversations, getting to know the people you follow, and connecting with those that reach out to you, everything else will fall into place. See, we've all been conditioned to approach our social media usage from a strategic standpoint. And, you know that I love strategy, so I'm not suggesting that it's unimportant...but I do wish that we'd pump the breaks a bit and get to the heart of what social media can help us do...
...and that is to be more social.
This episode of the Talk Copy to Me podcast with social media expert Anita Kirkbride won't disappoint. We'll talk about how success on the platform comes from connecting with other users. We'll also cover the ways you can adjust what you want to see in your feed and make sure your content shows up in the feeds of your followers.
But really — we both just want you to stop worrying about conversions and start focusing on connecting.
Read the show notes for the episode and see the complete transcript here: https://erinollila.com/how-to-increase-twitter-engagement-with-anita-kirkbride/
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Learn more about our guest expert, Anita Kirkbride
Anita Kirkbride UNDERcomplicates social media for knowledge experts and thought leaders as a consultant, speaker, and CEO of Twirp Communications Inc.
She combines her degree in public relations with practical experience creating internet content (since the 90s!) to teach other small businesses how to tap into the power of social media. She started her business in 2011 to help organizations share their message with the world at large, and realized so many companies have the capability to do this for themselves, but what they don’t have is the experience, education, and strategic mindset to build momentum.
Today Anita guides her clients to stress-free social media and content plans they can feel great about managing in-house. She is the Founder of Social Media Day Halifax and the #BeFlawsome podcast. Check out her website or find her on Twitter.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Social media: you either love it or you hate it.
Actually, I think we both know that it’s not really that simple. If you’re a business owner, there’s a good chance you rely on social media as a major part of your marketing (or customer service) efforts. You try to keep up with all the business social media best practices, post consistently, communicate with your followers, and more…and you see mixed results.
Sometimes it’s great; other times it’s a great amount of work that makes you question whether or not your effort is even worth it.
We’re starting a new and big series on the Talk Copy to Me podcast, and it’s all about social media. I’m thrilled that this episode about business social media best practices with guest expert Andréa Jones is the one that kicks the whole series off. This episode won’t disappoint — today, you’ll learn about how to be consistent, show up authentically, and create strategies that work for your own business.
Don’t forget to tune in over the next few weeks to hear other experts speak about each of the main social media platforms: Twitter, TikTok, LinkedIn, Facebook, and Instagram.
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Read the show notes and view the full transcript here: https://erinollila.com/business-social-media-best-practices-andrea-jones/
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Meet our guest expert, Andréa Jones
Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.
She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.”
Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms.
When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family (she welcomed her first child to the world in April of 2022) in picturesque Niagara Falls, Canada.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO, copywriting, and other marketing projects
- Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
As much as I wish this weren’t the case, I wasn’t born a fashionista. Sure, I can throw together an outfit worthy of running errands and choose my favorite out of a lineup of gala dresses, but being effortless stylish…well, I can’t quite claim it.
Which is why, when it came time to get new brand photos taken, I had no clue how to a dress for a photoshoot. I knew I wanted to seem approachable in the images, but how does approachable translate into clothing?
I was lucky that I was able to lean on my best friend for support, but it also made me keenly aware that I needed to learn what styles, cuts, colors, or patterns even looked good on me.
Is my story anything like yours?
Brand photos are extremely important marketing assets. If you don’t have professional images for your website, go out and get them now. And if you do, you definitely want to consider refreshing them from time to time.
But what do you wear? You know the way you look in these images will tell a story of sorts. And you want that story to be one that your ideal clients connect with.
This is exactly why I asked image consultant and stylist Melanie Lippman to join me on the Talk Copy to Me podcast. In this episode, we’ll cover all the ways you can feel confident in your clothing during a brand photoshoot, speaking on a stage, or any other professional event.
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Read the show notes and view the full transcript here: https://erinollila.com/how-to-dress-for-a-photoshoot-with-melanie-lippman/
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Meet our guest expert, Melanie Lippman
Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable and viewed as a leader.
When she is not coaching, you can find Melanie practicing yoga with her husband, playing in the Miami waves with her 8 year-old son, or listening to a personal development audio book.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
In 2023, it’s not enough to just have a great product or service offer, as much as you may wish that were the case. For your marketing efforts to be both strategic and successful, it’s important to understand the mindsets of both your leads and yourself.
Let’s play a game of pretend for a moment. You just got a new job (congratulations!). You’re responsible for selling winter jackets to the residents of Aruba or ice to individuals in Alaska. Which would you choose?
If neither sounds good to you, that’s because those two groups don’t have a need for what you’re trying to sell. And no need means a difficult, if not impossible, sale. A good marketing strategy can’t rely on basic ideal client avatar research, such as demographics, economics, or geographic locations. Learning about your audience’s mindset is vital to crafting messaging that speaks to the heart of your lead’s needs. What do you know about their psychographics, stage of life, or personal values? Have you done any voice of customer research…and if so, how old is that research now?
But understanding mindsets isn’t just about your leads, it’s also about understanding your own mindset as an individual and as a representative of your business. Think about how you feel about sales and marketing. Do you get anxiety about putting offers out there or seeking out visibility opportunities? How do you feel if a hot lead chooses not to buy or ghosts you when you thought the deal was all but complete? Are you confident with your marketing assets, such as your website, emails, and lead magnets?
By understanding your own mindset, you can be more strategic in your marketing efforts and create messaging that truly resonates with your target audience. And by understanding your leads, you can serve them better.
In this episode of the Talk Copy to Me podcast, coach Linda Perry and I cover all things mindset and more.
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Read the show notes and view the full transcript here: https://erinollila.com/understanding-mindsets-in-messaging-marketing-with-linda-perry/
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Learn more about our guest expert, Linda Perry
Linda Perry is a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda believes that the key to uncovering freedom, making more money and buying back your time begins with a Mindset First approach and shows clients how to ditch their head trash to get ahead.
Linda is also a recovering attorney & copywriter and uses her skills of persuasion to show business owners how to make the impact they desire. Linda works with clients through her private coaching, group courses and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice.
Stay connected with Linda
Since you’re already a podcast listener, head over to Linda’s podcast Mindset First and binge some of her most recent episodes.
When your done, you can find her book Unstoppable on her website, or you can reach out to her on these following social media channels:
LinkedIn
Instagram
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Can you believe it's been a whole year since the Talk Copy to Me podcast launched? I certainly can't, but it's true.
As of today, we've produced 48 episodes (well, 47 episodes and one trailer) in that time — 16 of those were solo episodes and 31 were interviews with incredible creators and business owners. I'm so grateful for all the experts who joined us and shared their wisdom with us, and I'm so thankful for you for listening to the show over the past year.
In this episode, you'll learn about:
- Why I started a podcast in January of 2022
- Why I chose podcasting over starting a YouTube channel
- The changes I made to the podcast over the course of the past twelve month
- How I plan to evolve the podcast in 2023
- Who I hired to help with the podcast
- What surprised me most about podcasting
- Where I found the most joy when it comes to podcasting
- How I ideate content for the show and a quick review of all the mini-series we've had on the podcast so far
- Who I have to thank for the podcast's success in the past year
Mentioned in this episode:
- Deanna Seymour who I hired for a VIP day in which she helped me set up my visuals, intro, and outro
- Christy Cegelski, host of Captivate and Convert, who suggested I create a launch team to help me share the show
- Episode 022 with Melissa Payne of StoryScout Digital on voice of customer research
And don't forget to join the waitlist for the 2023 Spring Clean Your Site challenge while you can so you can get a discount code and be alerted before I open up enrollment to the public! Join us here: https://erinollila.ck.page/9984c08ba7
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
One important thing: I'd love it if you could complete this super brief questionnaire so I can make sure the content for year two of the Talk Copy to Me podcast is exactly what you need. No questions are mandatory!
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Learn more about your guest expert
Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help high-ability women become confidently ambitious by eliminating the beliefs and behaviors that hold them back. She is the host of The Driven Woman Podcast, creator of The Boss Up System for female solopreneurs, and considers sarcasm an art form.
Learn more about your host
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
One important thing: I'd love it if you could complete this super brief questionnaire so I can make sure the content for year two of the Talk Copy to Me podcast is exactly what you need. No questions are mandatory!
Join the waitlist for the 2023 Spring Clean Your Website challenge now to get a special discount code only available to people on the list: https://erinollila.ck.page/9984c08ba7
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Learn more about your host
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
One important thing: I'd love it if you could complete this super brief questionnaire so I can make sure the content for year two of the Talk Copy to Me podcast is exactly what you need. No questions are mandatory!
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Join the waitlist for the 2023 Spring Clean Your Website challenge now to get a special discount code only available to people on the list: https://erinollila.ck.page/9984c08ba7
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Learn more about your host
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
One important thing: I'd love it if you could complete this super brief questionnaire so I can make sure the content for year two of the Talk Copy to Me podcast is exactly what you need. No questions are mandatory!
__________________________________________________________________
Join the waitlist for the 2023 Spring Clean Your Website challenge now to get a special discount code only available to people on the list: https://erinollila.ck.page/9984c08ba7
__________________________________________________________________
Learn more about your host
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Do you have a business plan for your small business?
If so, you deserve a high five…but before I give that to you, I have a few more questions: How long ago was the business plan created? Is it still current? Have you even dusted it off and reviewed it since you first created it?
Chances are, if you’re reading this right now, you either don’t have a business plan or you do, it’s long past it’s expiration date. Business planning for small businesses is something that so often gets overlooked and avoided.
Why? Well, it’s so easy to dive headfirst into the exciting world of entrepreneurship without putting much thought into the future. Or, to avoid future planning because it feels impossible to dream up what the next year, five years, ten years looks like. However, without a clear business plan, you may find yourself struggling to make business decisions, or worse…stay afloat.
Writing a business plan can be a daunting task, especially for small business owners who are already stretched thin with the day-to-day tasks of running a business. But it doesn’t have to be. In this episode of the Talk Copy to Me podcast, business coach Andrea Liebross joins me to talk about how to bring ease and fun into business planning for small businesses.
Learn more about your guest expert
Andrea Liebross is a coach, speaker, podcast host, and soon to be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea’s clients become “I’ve got this” kind of women by creating their own custom secret sauce for success in both life and business; the sauce has just two ingredients – the right mindset and solid systems. Andrea shows women how to shift from believing what they want is impossible, complex and daunting to possible -just by simplifying, making things doable and FUN (even the systems) and adding a bit of confidence. Andrea’s signature process leads them to find success on their OWN terms and ultimately joy and freedom in life and business.
After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea and her husband settled in Indianapolis. Over the last few decades, Andrea has started 3 successful businesses and ultimately became a certified business and life coach, all while raising two kids, now ages 21 and 18, and several giant puppies. Learn more at https://andrealiebross.com/links/
Learn more about your host
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
What is GA4?
Since the summer of 2022, I've heard this question over and over again. GA4 Is Google's newest analytics platform. It is replacing the current version of Google Analytics, which is often references as Universal Analytics. And before you zone out at the idea of a data overload, I really encourage you to tune in to this specific episode.
Google Analytics 4 is coming for everyone in 2023.
Yes, you. You're going to lose out on a lot of valuable data if you don't have it set up correctly. And I hate to be the bearer of bad news here, but if you view year-over-year data in Google Analytics...you're already too late. But that doesn't mean you should bury your head in the sand. If anything, now — before the year ends — is the perfect time to get your analytics accounts set up correctly.
I invited Dina Pruitt on the podcast to explain what GA4 is, as well as how to get it set up and use it in your business. Here's her best advice.
Meet our guest expert
After more than two decades in the online world, Dina Pruitt uses her love for numbers and marketing strategy to help businesses uncover actionable data inside their often overlooked Google Analytics account.
Dina’s past work includes building websites before transitioning to marketing and project management, and she was part of the team to launch Arkansas.com, one of the first state tourism sites in the country. She’s worked with destinations like Elvis Presley Enterprises, Kentucky and Utah tourism departments, and many others to use analytics to make data-driven business and marketing decisions.
Dina’s on a mission to make sure all business owners get the new version of Google Analytics (GA4) installed on their websites by the end of 2022 to avoid data gaps and the inability to see trends and patterns with year-over-year comparisons.
In addition to done-for-you services, she hosts live workshops to teach business owners how to get the most out of their Google Analytics.
Dina would love to meet:
Laura Belgray from Talking Shrimp
Learn more about your host
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money.
But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Copy to Me podcast, I ask Google ads specialist Ameet Khabra how to demystify Google ads for beginners so that you can make the decision whether this is a smart advertising avenue for you in the near (or far) future.
Learn more about your guest expert on Google ads, Ameet KhabraLook up the definition of "obsessed" and you'll find a picture of Ameet Khabra.
Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level.
Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic". Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia.
Ameet is known for her transparency, her impressive ability to pivot her clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs.
Connect with Ameet on Instagram or visit her website to learn more.
Ameet would love to meet:
Frederick Vallaeys, former Google Adwords Evangelist and Founder of Optmyzr
Learn more about your hostErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you or audit your overall marketing
- Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about how to grow an email list
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
- Connect with her on Instagram, Twitter, Facebook or on LinkedIn
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Let's be honest with each other for a moment. How well do you "get" email tech? Are you comfortable in your email software platform? I bet if you asked a few of your online biz buddies, the majority of your group would agree that they're not as confident as they'd like to be in their email platforms.
And I'll be honest with you, I too would like to understand my email provider better so that I can improve my subscriber experience. I mean, I get it, but email tech isn't really my specialty. I like to stay in my lane and focus on email strategy and messaging.
Which is exactly why I invited Bev Feldman, who you might know as your personal tech fairy, to come on the show and talk about all things email tech: from a 101 perspective of understanding things like email tags and sequences, to a higher-level look at why automations and delivery can be so helpful — and important for a stress-free email experience from both the subscriber and business owner perspective.
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Meet our guest expert, Bev Feldman
Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman at Your Personal Tech Fairy! Your Personal Tech Fairy is the only done-for-you email marketing service that humanizes tech and automation for socially conscious coaches & service-based solopreneurs who want a seamless system on ConvertKit. One that treats your audience with trust and respect, in a world that too often prioritizes profit over people & the planet, using her Automate with H.E.A.R.T. Framework.
Check out Bev's website, connect with her on Instagram, or book a call to see if you'd be a great fit to work together.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.
You get all the way through a huge part of the launch process only to realize
THERE.
IS.
STILL.
SO.
MUCH.
TO.
WRITE.
You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.
And now you have to write HOW MANY emails?
If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.
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Mentioned in the article:
Anne Lamott's book Bird by Bird
Learn more about our guest expert, Kyla Roma:Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.
She loves to make marketing uncomplicated for high-achieving over-thinkers.
Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship. Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
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Mentioned in the article:
Liz Wilcox's Email Marketing Membership
Anne Lamott's book Bird by Bird
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
I hope you're ready for one of my favorite episodes so far.
This week, I chatted with Liz Wilcox, founder of the Email Marketing Membership and all around email marketing smarty pants.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Wish you knew how to grow an email list for your business? If so, you're not alone. In preparation for this episode, I Googled "How do I grow an email list?" And do you know how many results there were for that search?
1,170,000,000. Yes, friends. That's over one billion results.
People know the value of email marketing. That's for sure. They just don't know exactly HOW to grow an email list.
Good news — you don't have to search any longer. I invited Kate Doster, host of the Inbox Besties podcast, onto the show to talk all about list building with me.
We'll cover how to grow an email list if you don't have one, how to kickstart a stagnant list or address your list if your business is completely changing, and what type of lead magnets will help you actually grow your list.
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Meet our guest expert, Kate Doster
Kate Doster is the host of theInbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.
She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s their thing.
Looking to connect? You can visit Kate's website or find her on Instagram.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were.
Or, maybe your last quiz wasn't that long ago. Maybe you find yourself scrolling through the popular Buzzfeed quizzes or taking the Myers Briggs or Enneagram to find out more about who you are and how you operate so you can step into your strengths and become aware of what might be considered weaknesses.
Enter quizzes for business: the marketing tool you (maybe) didn't know you needed.
Quiz creation is a great idea for almost any business. I've written quizzes for service providers and B2B SaaS companies. The quizzes can be silly and fun or serious and educational.
And, if interested in list building quizzes can be a lot easier way to get new leads on. your list than offering other lead magnets that may collect dust immediately in their inboxes.
Today, I'm excited to talk with Jackie Aguglia from TryInteract, one of the leading quiz creation companies...and the one I actually use in my business and recommend to my clients, all about quiz creation and how quizzes can fit into your marketing funnel.
Meet our guest expert:I'm Jackie 👋 Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level.
In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.
An Interact quiz helps you do the same thing. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.
Schedule a free 15-minute strategy call with someone from Interact's team
Here's an incredible quiz course if you're planning on DIY-ing your quiz creation
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of business words, you likely only consider the copy you have to create for your marketing and sales materials.
But what about the rest of the stuff? How do you know what to say on your forms, questionnaires, onboarding and offboarding materials, and in non-client facing documents, such as team SOPs? In this episode of the Talk Copy to Me podcast, I'll chat about the important of copy in your processes and how to be as strategic as possible so that you can run your business as smooth as possible.
Meet our guest, Melissa Morris
Melissa Morris is a Business Operations Consultant who helps business owners save 5 hours per week by streamlining and automating their business using tools like Dubsado. She uses her DISCO framework to free business owners from overwhelm so they can actually work ON their business and not just IN their business.
Melissa’s been seen in publications such as INC Magazine, Keap Business Success Blog and CEO Blog Nation. She can also be heard on podcasts such as She's Making an Impact, Productivity Straight Talk and BizChix.
Stay in touch with her:
https://www.melissavmorris.com
https://www.facebook.com/followmelissavmorris
https://www.linkedin.com/in/melissavmorris/
https://www.instagram.com/melissavmorris/
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Thinking about adding a membership to your offer suite?
You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon.
But is an online business membership model the next best step for you?
In this episode of the Talk Copy to Me podcast, I sit down with business strategist Lisa Princic to talk about the value of online business memberships, whether they are the right choice for certain business owners, and, of course, what type of copy and messaging you need if you do have an online business membership.
More about our guest expert, Lisa Princic:
Lisa has over 13 years experience helping impact-driven small business owners dive deep into their unique value and business models to build sustainable and profitable brands. She helps them simplify and package their offers, increase their visibility with stronger positioning and smarter marketing, and scale with membership programs that become a significant source of their revenue.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Unlike Lisa, who has an online business membership, Erin's still dreaming up whether a membership model is right for her business, and if so, what it would look like....we'll see what comes down the pipeline in 2023.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
QUICK ANNOUNCEMENT: This episode is being shared early in the week so that you can join in on Angie and the Podwize Group's 5-in-5 challenge that starts TODAY. Head over to https://bit.ly/eo5in5 to sign up!
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How much copy do you think goes into visibility opportunities, such as podcast guesting?
Well, at first glance, it might not seem like a lot. If anything comes to mind, maybe you'd think of something like a professional bio that you'd send to the host.
But you need a lot more than a voice to get podcast guesting opportunities.
There's actually quite a bit of writing that goes into podcast guesting, like the actual podcast pitch, form completion, social media posts to share episodes, and more.
Oh, and don't forget about writing landing pages and lead magnets to help turn listeners into email subscribers, and finishing that project off with an email nurture sequence, too.
In this episode of the Talk Copy to Me podcast, I'm chatting with Angie Trueblood, a dear friend and colleague, and founder of the Podwize Group about how to land podcast guesting opportunities with foundational research and solid copy.
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Learn more about your guest expert:
As the founder of The Podwize Group and host of the Go Pitch Yourself podcast, Angie Trueblood uses her entrepreneurial spirit, innovative thinking, and super-connector powers to help business owners grow their authority, network and revenue through podcast guesting.
Personally, Angie is passionate about normalizing the voices of women in leadership positions, which she feels privileged to play an active role in through her work. When she’s not knee-deep in the podcasting space for work, she can be found spending time with her family and friends in Richmond, VA, bingeing the Smartless podcast, and attempting to develop a love of bourbon (a relatively failed effort, at this point).
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Chose, She Built This, and Photo Business Help. Unlike Angie, Erin has already developed a love of bourbon, and will happily talk for hours while sipping away.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must follow in order to be successful.
Okay, so maybe you wouldn't call them rules, but if you're unsure of what I'm talking about here, I'll explain. It drives me bananas when experts proclaim that there is one true way to accomplish something. You know what I mean, stuff like:
- "If you want to grow an audience, you must do XYZ"
- "You need XYZ if you want your reel to go viral"
- "This is exactly what you need for a 7-figure launch"
I mean, please.
We all know that my favorite phrase is "it depends" and I think there are so many marketing approaches and asset that will look different for every business.
Take your website, for example.
There are no rules you need to follow. Sure, there are best practices for both copy and design, but your business and your growth is what dictates the strategy for what best practices you should follow (and dare I say, which you shouldn't?!). I'm joined today with website designer, Teresa Schlup, to finish up this website series by discussing how business owners can set their own rules for their websites and ways to be strategic while doing so.
Learn more about your guest expert:
Teresa Schlup is a WordPress and Squarespace web designer who helps her clients break the "rules of web design" by creating websites that are strategically designed to work as hard as they do.
She lives in South Dakota with her husband Todd, three pups – Marley, Toony & Presley, 2 cats – Frankie & Percy, and a flock of Ninja chickens.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Copy + Design do not = a website.
However, there is one thing that brings copy and design together. Without it, no published website will be successful.
Curious what that is?
Simple: it's strategy.
Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information, navigation, commercialization and transactions — and how we can ensure our websites answer those questions.
Learn more about your guest expert, Lorraine BallAfter spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channeled into her passion of helping small business owners succeed.
Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
We all know the importance of having a website. And if you didn't believe that before listening to my podcast, I sure as heck hope that I've drilled that in you by this point.
So, how do you know if the website that you have right now is working to your benefit?
Websites are not a set it and forget it type of thing.
And that's usually something I like to talk about with all of my done for you clients, before we even get started. Yes, you can do a massive amount of work to get a website foundation set, but as your business grows, adjusts, and as you get to know your own clients better, you're constantly going to be making small tweaks to get your offers out there in the world.
And this is exactly why website audits are so important.
In today's episode, I'll talk about everything that goes into a website audit, how you can DIY one, and why hiring a pro (like me!) to audit your site is the best investment you can make.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
You know your website isn't serving your business how you'd like it to, but how the heck do you know when it's time to make a major change to your site?
Similarly, if you're just starting your business, how do you decide whether you should cobble a DIY website together or hire out the work to a copywriter and website designer?
Like usual, the answer to these questions is....drumroll please....it depends!
But don't worry, this episode of the Talk Copy to Me podcast, website designer and guest expert Katie O'Brien and I will help you consider the financial and time investment that goes into a website launch or rebrand and whether you should do the work yourself or onboard a team.
Learn more about your guest expert, Katie O'BrienKatie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. Her superpower and passion are building strategic digital homes that support interior designers’ business and lifestyle goals. Her streamlined 30-day process and long-term care plans go the extra mile, elevating her craft from an artful deliverable to a service that prioritizes you.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
If you're interested in brand messaging — what we've been talking about on the podcast for the past couple of months — voice of customer (VOC) research is something you're also likely quite curious about.
But what is VOC research, how do you get it, and more importantly, how do you use it in your business?
In this episode, I interview brand voice expert Melissa Payne and we cover everything you're wondering about voice of customer research and how it relates to all the brand messaging work you've been doing in your business.
Mentioned in this episode on voice of customer research:
- The series on Customer Experience we just did on the podcast
- Melissa shared the most recent French provincial recipe she's tried.
- Chicken breast with orange tarragon sauce
- Lyonnaise potatoes
- and creamed leeks
- (If you're having trouble accessing the links, make sure to come over to erinollila.com/podcast for clickable links)
Get to know Melissa better
Melissa Payne (she/her) is maybe the most meta copywriter in the universe: a copywriter for copywriters. As a brand voice, quiz strategist, she helps copywriters and introverted women in business create wild brand love with evergreen quizzes, email sequences and jaw-meet-floor Brand Voice Maps that uncage your true brand voice.
She moonlights as a VOC researcher for other cool copywriters and they love it. Melissa has worked with A-list copywriters like Prerna and Mayank Malik of Content Bistro, Eman Ismail and Bree Weber. For more on Melissa Payne, and to learn more about her ethical stance, Brand Voice Cartography and Obsession Oracle quiz packages, stop by her website: storyscoutdigital.com.
Learn more about Erin Ollila
As always, you can read the full show notes at erinollila.com/podcast
How many times have you sat down to create content quickly and instead spent endless hours adjusting the style, voice, personality, and vibe until the words actually sound like you? My guess is that you've been there and done that and spent a long time there...too long.
Creating content or repurposing content you already have shouldn't be that hard.
But staring at a blank page without your brand messaging nailed down means you're starting from scratch every single time you create any type of marketing asset. And that, my friends, is a ton of wasted time.
And business owners simply don't have time to waste time. Period.
In this episode of the Talk Copy to Me podcast, I talk with Emily Aborn, a freelance content writer and host of the She Built This podcast. We dive into the importance of a brand messaging guide, how they help writers nail their clients' voices, and most importantly, how to create and repurpose content based on the messaging "rules" you create.
Guest Bio:
Emily Aborn is a Freelance Content Writer and Owner Founder of She Built This.
She gets ideas out of brains and onto the page by creating compelling content and copy that helps women entrepreneurs reach their dreams AND their dream clients.
She lives in New Hampshire with her husband, Jason, and their dog, Clyde. She's into hiking, reading books, all the word and nerdy brain games she can get her hands on, and of course... writing.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin's not helping her clients by writing strategic and SEO website copy, she’s encouraging them to spend time creating content if they don't have much or repurposing content that they already have. And most importantly, she hopes this episode helps you understand how to do that in your own business.
How do you know what to say to your clients? How do you know how to speak to leads on social media or what to write in your email newsletters?
Well, I don't want to oversimplify this for you. But I do have an easy answer.
The best way to feel confident in all of your marketing and messaging is by investing in a brand messaging guide that clearly lays out your mission, your vision, your values, your voice, your tone, how you speak to your audience, and the other key factors that go into all of your brand messaging.
With a brand messaging guide, you'll gain the confidence to know how to approach all of your marketing now and into the future. You'll also have a tool that helps any employees or contractors you work with nail your messaging so your brand is always consistent — and consistent brands make for trustworthy brands.
Curious about what actually goes in a brand messaging guide? Here's what this episode covers:
- Why brand messaging guides are important for all businesses
- Why brand messaging doesn't get the credit they truly deserve
- What type of research needs to happen in order to prepare to create a brand messaging guide
- How brand messaging guides influence all the other marketing strategies and assets you create
- Who you can share your brand messaging guide with and why it helps them do their job better
- The 10 most important elements all brand messaging guides need
- What drives those 10 elements so you understand exactly what goes into each section (The meat of the episode happens right here!)
- How brand messaging can help make you make business and marketing decisions
Stay in touch with Erin Ollila, SEO website copywriter:
- Book a Copy Coaching Power Hour if you want to strategize your brand messaging guide instead of doing it completely on your own
- Learn more about my VIP intensives. Hint hint: I can complete a brand messaging guide for you in one intensive!
- Reach out on Instagram, Facebook or on LinkedIn to talk more about brand messaging with me!
Case study marketing offers an excellent return on investment. It's one way to show our clients our expertise, while also showcasing the breadth of work we can accomplish. Case studies are perfect for business owners who are modest (to a fault!) and don't love selling themselves as a personal brand or showcasing their expertise in other ways. Best yet — there are so many ways to approach case studies, which helps in this online marketing world where so many people are doing the same things over and over and over again.
Today, I'm talking with Brittany Herzberg, an SEO copywriter about how she approaches storified case study marketing. We both share a passion for strong SEO and solid testimonials, and I wanted showcase how two professionals who do the same thing for their clients (case studies!) approach the process similarly...and even more important, differently. If you're focusing on improving your customer experience or updating your systems to make clients feel more at ease, creating case studies should be the very next item on your to do list.
Here's exactly what we covered when we discussed turning testimonials into case study marketing assets:
- How Brittany’s efforts to make friends as a child also served her well in the online business world
- The importance of building out testimonials into bigger pieces of marketing content, specifically case studies
- What a case study is and why business owners should invest in them.
- Brittany’s approach to storified case studies
- How case studies can show off your expertise without you having to boast and brag as a business owner
- The trouble with writing your own case studies (and how to potentially overcome them)
- The benefits of hiring an expert “outsider” to write the case studies for you. (Call us!)
- How to determine what makes the best testimonials (and use them in your case study marketing
- Whether or not sourcing information from your case studies can be templatizable
- Where to use case studies on the website
- Why case studies are good for client acquisition and also for SEO
Learn more about Brittany
Brittany Herzberg is who holistic health and wellness pros call when they want to show up as the answer to a Googled question and find clients that feel like friends. After building a thriving massage practice—she realized most of her clients chose to book because of her website. That combined with her 15+ years in the healthcare field has shown her that clients search for—& book with—providers they connect with.
She believes the first step to building a practice full of your dream clients—is to enlist the help of your website words. As an SEO copywriter, she knows how important it is to showcase your personality, highlight the client experience, & strategically use your clients' words. You can usually find her sitting on the floor—parked next to her dog, Jac—with an iced oat milk latte in-hand.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.
When she's not helping her clients by writing strategic and SEO website copy, she's encouraging them to focus creating case study marketing assets that can serve them in the long term. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
Oh, and don’t forget to check out Erin’s Testimonial Toolbox product before you start crafting case studies!
Charlotte Isaac helps ease-seeking business owners find success through flexibility and freedom. In 2018, she swapped her corporate role managing the operations for a growing creative network for serving small businesses who love their people just as much as she does hers. Now, Charlotte fills the gap of Business Operations Consultant in the online space, specializing in Dubsado. She inspires frazzled entrepreneurs to not only serve their clients better, but create space to enjoy life.
Charlotte’s DIY Shop, and growing community within her signature course, Ease Seekers Society, helps overwhelmed and overworked business owners build customized solutions that help them serve their clients better, automate busywork, and feel confident in their business.
Links
Website: http://charlotteisaac.com/
Instagram: https://www.instagram.com/charlotteisaachq/
7 Steps to Automation: https://charlotteisaac.com/steps-to-automation
Let's face it, you probably have really strong feelings about sales pages.
Most of the people I work with (or talk to!) either prefer a long sales page or a short sales page, and they definitely have their strong opinions on why those types of sales pages are their favorite. In this episode, we'll talk about both, as well as approaching sales from a place of service.
Here's what we covered:
- Why sales are important. Sure, it's an obvious answer, but you need encouragement to get out there and sell your services and products.
- Why selling is a service. When you shift your mindset to understand this, the anxiety of selling seems to just....well...disappear!
- Reminder: the people who find their way to your sales page by choice (and why this matters).
- Ever been disappointed by going to a really boring party? That's how leads feel about unappealing sales copy.
- The reason why long sales pages are so long. (Haven't you always wondered this?)
- Your clients don't necessarily have pain points...and if they don't remember, they do have needs.
- The very questions you need to ask yourself before writing a sales page or hiring a copywriter to do it for you.
- The outlines of both short and long sales pages. Not separated by sections or "rows" of content — I'm not sharing a template here —
- If you have a primed buyer, make it easy for them to jump right to make a purchase. Similarly, provide enough information for the less aware or less ready clients to make a decision that they feel comfortable with.
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DON'T FORGET:Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
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I ALSO TALKED ABOUT TESTIMONIALS IN THIS EPISODEAnd we allllll know how important testimonials are for both service providers and businesses that sell products.
Yet, so many business owners don't really know how to go about getting testimonials — never mind GOOD testimonials. Which is exactly why I created the Testimonial Toolbox, and I encourage you to work through this small course (don't worry, you can work through the material all in one sitting!) https://bit.ly/eotestimonial
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Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.
Connect with Erin
- Book a Copy Coaching Power Hour to solve any copy conundrums asap
- Reach out on Instagram at instagram.com/erinollila
- Find her on Facebook at facebook.com/erinollilacreative
- Connect on LinkedIn at linkedin.com/in/e
Okay, let’s begin by addressing that this episode is long. Though every moment of this conversation on ethical sales launches and how to approach non-sleazy sales copy is so valuable, so I encourage you to listen all the way to the end (Listen and take notes. Listen and take notes, my friends.)
- How to go from 1:1 to 1:many
- How a 1:many model lowers the barrier to entry while still providing a lot of support to your clients.
- How to look at sales as a service
- How to ideate what to offer and how to be strategic about when and how to launch
- How capacity planning goes into strategic sales launches
- Why copywriting (or working with a copywriter) truly needs to be the first step after you’ve created an offer
- What to do to course correct if you approach a copywriter too late in the launch process
- Data. Data. Data. Why you need to collect and analyze date to make strategic sales decisions
- How many different things factor into conversions and conversion copywriting.
- The myth of 7-figure launch and false marketing promises
- Erin’s crush on Trevor Noah and why that’s actually pretty relevant to this conversation
- How to approach copy by acknowledging pain points without taking advantage of them, and more importantly how to shy away from shame-driven marketing
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DON'T FORGET:Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
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Learn more about Jess:
Jess Haney is a conversion copywriter and launch strategist. She helps coaches and service providers move from a 1:1 to a 1:many model through strategic, personalized sales copy, launch content, and launch plans.
Jess has worked on dozens of launches across multiple niches and has seen firsthand just how much a successful launch can change your business and your life.
Reach out to Jess via her website or Instagram.
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Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.
Connect with Erin
- Book a Copy Coaching Power Hour to solve any copy conundrums
- Learn more about Erin's done-for-you website copy services
- Reach out on Instagram
- Find her on Facebook
- Connect on LinkedIn
How do you feel about writing sales copy or planning a sales launch?
In this episode, Kristin and I will discuss:
- What a lazy launch is and how you can learn so much from them for future strategic launches
- What Kristin learned from her own lazy launch and how she shifted her upcoming launch based on the information she learned from the first launch.
- How your clients (and VOC research) can help you determine what the product will look like when it launches and how your messaging gets marketing to your ideal audience
- There’s a massive amount of copy that goes into any sales launch. Think: Sales page, emails, funnels, conversion events, and other assets, like registration pages, ads, and more (and more and more!)
- The difference between a launch strategist and a sales copywriter and how someone can play both roles, but that doesn’t mean all copywriters help to create launch or funnel strategy
- How the three pieces to all launches are: Audience, offer, and copy
- Voice of customer research and data informs copy, which means there’s no guessing from copywriters
- Learning the level of awareness your potential buyers are helps to create copy
- Why a copywriter is only as good as the questions they ask….so let them ask those questions to help guide your project
Learn about Kristin Macintyre
Kristin Macintyre is a launch copywriter who helps online course creators have feel-good, sold-out launches with copy that connects and converts.
Visit her website macintyrecopy.com
Find her on Instagram @kristin.macintyre
Stay in touch with your host Erin Ollila:
- Website: http://erinollila.com
- Instagram: http://instagram.com/erinollila
Want to know what makes for a successful sales launch?
Well, one of the key elements is prepping your audience during a pre-launch period so they're primed and ready to buy when it's time to sit down and sell.
Launch strategist, Ash Chow, stops by the podcast today to talk about pre-launch strategy and her POWER framework. This is a longer-than-usual episode and every moment is worth a listen.
Curious about pre-launch strategy? Here's exactly what we discussed on the podcast:
- How most business owners attach a lot of themselves to what they've created, which leads to fear or anxiety in regard to launching.
- Ash's mindset coach reminds her that "the victory is in the taking action." and shifting your mindset from outcomes to actions will lead to more contentment
- How pre-launch marketing helps you do less heavy lifting during the actual launch period
- The timeline to share pre-launch marketing content before a launch, and what to do if you start sharing pre-launch content a bit later than you should have
- The factors that go into determining when to start intentional pre-launch marketing, and how to determine how capacity planning and other factors play into the timeline
- Ash's framework that covers the five specific things your pre-launch marketing needs to do before your official launch. You don't want to miss this part!
- Creating content that makes your product seem like a no-brainer offer.
- Long versus short sales pages and the benefits of both.
Here are the additional resources that were referenced on this episode:
Download Ash's How to POWER up your pre-launch guide --> https://ashchow.com/prelaunch
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Learn more about launch strategist, Ash Chow:Ash Chow is a launch strategist & conversion copywriter for online entrepreneurs who want to sell their digital products on repeat and leave the world a better place than they found it! She thrives on writing empathy driven copy that makes her clients and their audience feel seenand heard. Stay in touch with Ash:Via her website at www.ashchow.com
And through the handle: @itsashchow across IG, Twitter, etc.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is “It depends!”, but she’ll always explain why and how you can make the best decision for your business.
She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin’s work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Stay in touch with Erin Ollila, SEO website copywriter:
- Book a Copy Coaching Power Hour if you want to review your strategy or sales funnell http://erinollila.com/copy-coaching
- Reach out Erin on Instagram
- Find her on Facebook
- Connect on LinkedIn
I'm going to be honest with you: When I started my career, I didn't think SEO for copywriting was as powerful as SEO for content writing.
But for many reasons, I realized that there was just as much value in SEO for copywriting projects like web pages (and potentially even sales pages — gasp!) as there was in longer-form content. In this episode, I'll talk about whether or not investing SEO in your copywriting efforts will bring a good return on investment. And if so, what you can do to maximize that return.
Here's the scoop on what we talked about:
- Erin's transition from SEO content writer to SEO website writer and why she made the shift
- The three types of keyword phrases that you may want to consider using on your website pages
- Why and how voice-of-customer research can help you with SEO research and implementation
- Remember, search intent is such a valuable lesson for business owners when it comes to finding SEO opportunities and using that data when implementing SEO for copywriting projects
- Why trial and error (and trying again) is the best approach for implementing SEO within your website copy
- How to use the posts on your website to link to the pages on your website for maximum SEO juice
- How to ask for backlinks from outside sources to maximize your SEO for copywriting on-page efforts
- Whether or not SEO for copywriting projects like sales pages is worth the effort
- How to approach SEO for sales copy for time-specific launches
- Why using your best SEO keyword phrases in evergreen content is the best approach and how calls-to-action on those pages could temporarily drive traffic to your launches
- Sure, SEO for copywriting is a lot of work. But consistency is what drives conversions, so keep at it
- Most importantly (😂) how you can hire Erin to manage your SEO for you
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WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seowebsitechecklist
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Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Stay in touch with Erin Ollila, SEO website copywriter:
- Book a Copy Coaching Power Hour if you need quick SEO guidance http://erinollia.com/copy-coaching
- Learn more about Erin's VIP days to start tackling a larger SEO project
http://erinollia.com/vip-day - Reach out Erin on Instagram
- Find her on Facebook
- Connect on LinkedIn
Think SEO is just for your website? Think again! The effort you put into SEO for podcasts, YouTube channels, and other media outlets is such a smart investment in your marketing. But where do you even begin to use keywords and keyword phrases when you’re not writing content for your site? How can you make sure you’re not creating (and getting dinged by the big ol’ search engines for) duplicate content.
In this episode, I’m talking with Akilah Thompkins-Robinson of Girl Get Visible about alllllll the ways SEO can be a major marketing asset when you work on building it up off of your website. There are opportunities to rank with your podcast, YouTube channel, and the guesting opportunities you do in other people’s communities. You just have to know where to look and how to implement the SEO efforts.
Good news. Akilah and I will explain exactly how to do that.
SEO for podcasts and YouTube doesn’t get enough mic time. Which is why I’m so grateful for this conversation with Akilah Thompkins-Robinson.
Here’s everything we talked in regard to SEO for podcasts, YouTube, social media and more during this episode:
- How to use SEO for podcasts and other outlets for maximum visibility and network growth
- Know your metrics and embrace the data. You’ll learn a lot that can help you make decisions for SEO, and also data that helps you make overall business decisions
- It’s not just the titles, description, etc. to consider when it comes to writing your podcast and YouTube descriptions. There are other SEO considerations to consider
- Learn how SEO is like running a race
- There’s a difference between people finding you for the first time from SEO and people who are already aware of you who are researching you. How do you determine what SEO decisions you make to get the best impact from using other people’s sites and shows
- What are people actually searching for….outside of what you have to offer them
- How to write your show notes when you’re working on SEO for podcasts or YouTube channels (if you’re the host!)
- Whether your website show notes should be the same or different from what you write for the description on a podcast player or YouTube channel
- Whether you should use the same or different keywords on show notes and your off-site descriptions
- When you’re a guest in someone else’s podcast, YouTube channel, Facebook group, coaching community, etc. don’t forget that each of those are experiences in which you can tap into SEO opportunities
Learn more about Akilah Thompkins-Robinson, founder of Girl Get Visible :
Akilah Thompkins-Robinson believes everyone should be someone’s #1 in the search engine. She is an SEO Strategist, Tech Founder, author, and speaker who has worked in IT for 17 years and for the last 6 years has been helping online businesses to stand out and get found online.
Connect with her online via her websites: Girlgetvisible.com and SEOAssist.com
Find her on social: http://instagram.com/girlgetvisible
Download Akilah’s 101 Most Searched Blog Topics to Boost SEO rankings
Stay in touch with Erin:
- Book a Copy Coaching Power Hour if you need quick SEO guidance
- Learn more about Erin’s VIP days to start tackling a larger SEO project
- http://erinollila.com/vip-day
How do you feel about implementing SEO for content you've created?
Wouldn't it be great if new people were coming into your network more frequently without having to do anything? How would it feel if more qualified leads were coming into your business without investing in paid ads or the need to show up on social media all day every day. Strategic effort with SEO for content marketing can help you do just that.
On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.
SEO for content marketing doesn't have to be a struggle. Everything you create is a potential asset that helps bring new people into your network. Any SEO effort is a long-term investment into your business.
There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.
Here's everything I talked about with Meg during this episode:
- Why and how SEO brings new clients into your business
- How quality content helps your audience to feel as if they really know you
- How competition plays a key role in if/how you will rank on search engines
- You may need to change your content approach based on what your ideal clients are searching for or what they think they may need
- Everyone has their own perspective. Your content will be based on your perspective. Your take on the topic is different from other people who are trying to rank for that same or similar keyword
- You don't need a lot of visits to your website. You need the right visits, which is why intent is so important. To get the right people to your website, you need to put strategy into your SEO and content approach
- Why your SEO approach may need to change based on what is happening with your business and the world at large
- What to do if you already have invested in SEO, and are looking for an improvement to what you already have
- SEO is a long-term investment than can continue to serve you for years after creating the original content
- How the pandemic changed all bread makers SEO efforts for the better 🤣
- The importance of investing into marketing efforts that are not social media
- You can take content you've created and use it for something new, because your audience consumes content in different ways
- Think you've exhausted a content topic? Well, you probably haven't. But it's okay to rest up on your efforts as you determine your next marketing steps
Here are the resources that were referenced on this episode:
- You can access Meg's SEO Starter Kit here
Connect with Meg
- Check out her website
- Listen to her podcast
- Find her on Instagram
- Binge her YouTube channel
Stay in touch with Erin Ollila, SEO website copywriter:
- Book a Copy Coaching Power Hour if you need quick SEO guidance — https://erinollila.com/copy-coaching/
- Learn more about Erin's VIP days to start tackling a larger SEO project — https://erinollila.com/vip-day/
- Reach out Erin on Instagram — http://instagram.com/erinollila
- Find her on Facebook — http://facebook.com/erinollilacreative
- Connect on
I'm going to be honest with you from the very beginning: I am a geek for all things SEO.
I love the value it delivers. I love keyword research and the "game" of determining the best keywords and tracking them over time. I love using those keywords as I write my copy and making all the strategic decisions necessary to ensure I'm following SEO best practices.
But not everyone loves SEO as much as I do. And I can understand why — SEO can be difficult to understand at first.
But that doesn't mean it has to be hard to understand forever!
I thought recording an SEO podcast for beginners would help the Talk Copy to Me podcast listeners understand the basics of SEO before we dive into how SEO in regard to website copy, content, and off-site optimization for podcasts and video shows.
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Here's exactly what was discussed on the show:
- What SEO means and why all brands and businesses should consider investing in it
- How SEO gives you the freedom not to rely on paid advertisements or social media performances and still attract an ideal audience
- SEO allows you to attract the right people by meeting them where they're at — specifically their level of readiness, education, and interest
- Why SEO is a must have for your website, podcast or YouTube channel
- SEO works in the long term and can potentially serve you for years
- How search volume and competition help you make educated decisions on which focus keywords to use
- Where the focus keywords belong on web pages, blog posts, and podcast and YouTube content
- Why amassing SEO content will open more doors for your business
Here are the resources that were referenced on this episode:
- The Social Slowdown podcast https://www.socialslowdown.com/
- Google’s Guide: Documentation on SEO best practices https://developers.google.com/search/docs/basics/get-started
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Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.
She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Stay in touch with Erin Ollila, SEO website copywriter:
- Book a Copy Coaching Power Hour if you need quick SEO guidance — https://erinollila.com/copy-coaching/
- Learn more about Erin's VIP days to start tackling a larger SEO project — https://erinollila.com/vip-day/
- Reach out Erin on Instagram — http://instagram.com/erinollila
- Find her on Facebook — http://facebook.com/erinollilacreative
- Connect on LinkedIn — http://linkedin.com/in/erinollila
We've spent this mini-series talking about web pages, so let's end it by talking about all the other types of pages you can have on your site, in addition to the Big 3 we talked about in the past few episodes.
Here, we'll review 20+ types of pages you might want on your site. How many do you think yours has right now?
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And, there's a special TIME SENSITIVE bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews!
Share your name, email, and address, and I'll respond within a week with actionable and personalized suggestions that you can implement right away. Next episode will be the very last time I offer this, so jump on the opportunity while you can!
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Here's exactly what was discussed on the show:
- How Shop pages can be set up different depending on the products, productized services, programs, or courses available
- Whether frequently asked questions belong on their own page or if they should be spread out on services pages
- How to include testimonials on your website and whether they should be on their own page
- How a portfolio page and case studies can work together on your website; or, alternatively, why you might want to consider separating them.
- Where the contact page belongs on your site (this isn't for everyone, but this one might surprise you!)
- What are landing pages?
- How to set up lead magnets and quizzes and why/how you'd send people to these landing pages
- Why confirmation or redirect pages often get overlooked, but how you could implement them on your site.
- Types of visibility pages, like speaker or media pages and what the differences are between the two.
- The differences between a resources page and a blog, and how you would use both on a website
- A soapbox rant about the importance of SEO
- Dedicated pages for visibility efforts, like a podcast or YouTube channel
- And let's not forgot about the sitemap, privacy page, your terms of use, disclaimers, and cookie policies
FYI: I do realize I was calling it Terms and Conditions instead of Terms of Use, but I'm hoping you'll forgive me here
Here are the websites that were referenced as examples on this episode:
- https://charlotteisaac.com/
- https://katieobrien.com/
- https://erinollila.com/podcast
- https://thepodwizegroup.com/
- https://termly.io/
If you're looking for legal website templates or contracts here is an affiliate link to where I purchased some of mine:
- https://thecontractshop.com/?ref=erinollila
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Stay in touch with Erin Ollila, SEO website copywriter:
- Book a Copy Coaching Power Hour if you need help figuring out what pages you need on your site, and what you should put on those pages — https://erinollila.com/copy-coaching
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out Erin on Instagram — http://instagram.com/erinollila
- Find her on Facebook — http://facebook.com/erinollilacreative
- Connect on LinkedIn — http://linkedin.com/in/erinollila
How confident are you with your website's Services or Work With Me page? Are your offers or products all listed on one page? Are you using secondary services pages? How many spots in your top navigation bar are being taken by your offers?
Writing your services page might seem easy if you know your offers well, but there are a LOT of decisions that go into determining how to visually offer your products and services, in addition to how to shape the messaging to move your leads through a decision-making process.
In this episode, we'll talk about the different ways you can present your offers and products to your website viewers, as well as what needs to go on the page (and how to present it!) to make conversions.
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And, there's a special TIME SENSITIVE bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews!
Share your name, email, and address, and I'll respond within a week with actionable and personalized suggestions that you can implement right away. Next episode will be the very last time I offer this, so jump on the opportunity while you can!
_______________________________________________________________________________________
Here's exactly what was discussed on the show:
- The 3.5 most common ways to position your services or work with me page/pages. Wait, what? 3.5? Option number 3 had two similar ways to approach it, so it isn't quite 3 and isn't quite 4. Bear with me here
- How to determine which of these 3.5 approaches to services pages is best for your business
- What information needs to be on your services page(s)? (This part is pretty meaty, and you don't want to miss it!)
- Should prices be listed on your services page? If so, how? If not, why? What other ways can pricing be shared?
- The similarities and differences between services pages and sales pages
- Why your lead magnet (usually) doesn't go on your services page(s)
- It's important that design and copy play together nicely when you share your offers
- How to review a services page once you've determine you have everything you need on the page.
Here are the websites that were referenced as examples on this episode:
- http://erinollila.com
- https://kristaspencecoaching.com
- https://christiansencoaching.com
- http://geneva-jones.com
- https://thepodwizegroup.com
- https://drjennifernash.com
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Stay in touch with Erin Ollila, SEO website copywriter:
- Book a Copy Coaching Power Hour if you need help figuring out how to write your services or work with me page — https://erinollila.com/copy-coaching
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out Erin on Instagram — http://instagram.com/erinollila
- Find her on Facebook — http://facebook.com/erinollilacreative
- Connect
Imagine this, someone new finds your website, whether it's a blog that they found when they were searching on Google for something that they needed, maybe they were referred to your site by one of their family or friends. Or maybe they saw your social media content, and they decided they wanted to learn more about you. And now that they have their curiosity is piqued.
So where do you think the most natural place for them to go on your website would be?
If you guess the about page, you're right.
When people have decided that they're interested in learning more about you, as a business owner, or what your business offers, they're going to find their way to your about page. Here you have the opportunity to give your audience insight into who you are, what your business is all about, and why they should stick around and potentially even hire you or buy a product that you're offering.
Is your about page up to par? Yes? No? Maybe? Either way, this episode is a must listen.
And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews! Share your name, email, and address with me at bit.ly/tctmreview and I'll respond within a week with actionable and personalized suggestions that you can implement right away.
Learn more about website writer and host of the Talk Copy to Me podcast, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Wondering how you can work with Erin to get your About page in purrrrrr-fect shape?
Book a Copy Coaching Power Hour and we'll adjust your about page together (and more!) Learn more about Erin’s done-for-you website copy services for a complete rebrand.
Reach out on Instagram
Find her on Facebook
Connect on LinkedIn
Okay — be honest with me for a second. How does your website make you feel? If you're squirming in your seat right now, you are definitely not alone.
I hear this all the time from prospective clients. They know the importance of a quality website, but they are not thrilled with what they have right now. They're worried that their copy doesn't speak to their audience or it doesn't showcase their mission, vision, and values in a way that they want it to. They may feel like there's no personality or it's not clear from their web presence what an incredible experience that they actually do provide for their customers.
Oh, and I also hear from a lot of people how jealous they are of their competitor's websites. They feel frustrated that people who have been in business for a shorter period of time or who may appear to have less experience than them seem to be vocalizing their message with clarity and attracting the clients that they wish that they could reach.
It's time to change all that. For the next few episodes, I'll be sharing a mini-series on web copy discussing how to develop strong Home, About, and Services pages, along with an episode on all the other pages your site might have (or need!). Today, we're talking the good ol' home page.
Is your home page up to par? Yes? No? Maybe? Either way, this episode is a must listen.
And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews! Share your name, email, and address, and I'll respond within a week with actionable and personalized suggestions that you can implement right away.
Mentioned on the show:
Nielsen Norman Group 2011 stat re: how long a viewer will stay on a web page
Susan Joy's homepage
Erin's homepage
View the show notes here
Learn more about Erin Ollila, host of the Talk Copy to Me podcast
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Stay in touch with your favorite copywriter, Erin Ollila
- Book a Copy Coaching Power Hour so we can adjust your home page together
- Learn more about Erin’s done-for-you website copy services for a complete rebrand
- Reach out on Instagram
- Find her on Facebook
- Connect on LinkedIn
How do you feel when someone asks you what your niche is?
If it makes you feel uncomfortable, you're not alone. So many small business owners get sweaty hands when they think about niching down. But the truth is, choosing a niche for your business helps you stand out from the crowd, make your marketing clearer, and it help your network to refer the perfect clients to you.
I'm so excited to introduce Mallika Malhotra to all of you in the third episode of the Talk Copy to Me podcast.
Mallika is a brand photographer, an award-winning brand strategist, and the founder of The Brand Attraction Society. Mallika started her career working in corporate advertising working for huge brands like Loreal and Oil of Olay, and now she helps women entrepreneurs get clear on their brand message, show up as the face of their brand, and niche down so they can best serve their most ideal clients.
Here, we'll talk about niching down, how to know if you're ready, what to do if the niching doesn't work out so well for you, and how the process of doing all of this will make you a more confident business owner.
And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews! Share your name, email, and address, and I'll respond within a week with actionable and personalized suggestions that you can implement right away.
Learn more about Mallika Malhotra
Mallika Malhotra is an award winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.
Connect with Mallika
- Click here to sign up for Mallika's Brand Visibility Booster
- Check out her website
- Reach out on Instagram
- Find her on Facebook
- Connect on LinkedIn
Stay in touch with your favorite copywriter, Erin Ollila
- Book a Copy Coaching Power Hour if you're thinking of niching down
- Reach out on Instagram
- Find her on Facebook
- Connect on LinkedIn
Imagine a website void of all words.
What would it look like?
There's be colors, of course. You'd likely see some pictures of people or products. There will be buttons and maybe even forms. But, when combined, do all of those things give you a clear idea what the site is about? Would you be able to identify what kind of business it is? Who the professional is (and what they do!), or anything else?
Chances are, you wouldn't be able to tell a thing about a website if it didn't have words on it.
So, why are so many small business owners still not investing in their websites?
Now, we’re talking about web copy today simply because I’m biased. As a website copywriter, my job is to write website words, and I’m pretty passionate about cheering on creative entrepreneurs and smart service providers.
But the point stays the same when you translate it to any type of marketing message: Without words, there's a very slim chance that your audience is going to understand your message, and more importantly there's an even smaller chance that they'll connect with it.
But let's stick with websites for this episode. Here, we'll learn .why having a website is so important for any small business owner in 2022, what we can learn from sites who obviously didn't invest in their web projects, and talk about the many ways to build (or rebrabd) an online presence, regardless of whether you've been in business for a while or you're just starting out.
And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews**! Share your name, email, and address, and I'll respond within a week with actionable and personalized suggestions that you can implement right away.
Learn more about Erin Ollila, host of the Talk Copy to Me podcast
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Connect with Erin
- Book a Copy Coaching Power Hour to solve any copy conundrums
- Learn more about Erin's done-for-you website copy services
- Reach out on Instagram
- Find her on Facebook
- Connect on LinkedIn
Wait — what’s this all about?
What’s in it for me?
You might think it’s a bit silly to start the first episode of a brand new podcast posing those two questions, but the truth is, when it comes to creating any type of copy or content, you’re audience is going to ask themselves those two very questions — whether consciously or subconsciously.
Think about it: we all ask ourselves these very questions as we scroll through our social media feeds, scan the subject lines in our email inboxes, and sort through our physical mail after grabbing it from the mailbox.
There’s limited time in all of our already jam-packed days and we want to make sure we’re investing what time we do have in the right ways.
Which is why each and every time you sit down to write copy for your own business and brands, you need to be able to clearly answer those two questions:
What is this message all about?
What’s in it for my audience?On this (very first!) episode of the Talk Copy to Me podcast, Erin describes ways in which big brands and small businesses forget to answer those very questions, as well as suggested fixes. And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews**! Share your name, email, and address, and I'll respond within a week with actionable and personalized suggestions that you can implement right away.
Learn more about Erin Ollila, host of the Talk Copy to Me podcast
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Connect with Erin
- Book a Copy Coaching Power Hour to solve any copy conundrums
- Learn more about Erin's done-for-you website copy services
- Reach out on Instagram
- Find her on Facebook
- Connect on LinkedIn
Who would have thought that putting words to the page would be one of the most difficult parts of doing business?
Yet here you are. Spending all your time trying to massage your message, and what you end up with (or what you've already hired out) lacks a certain je ne sais quoi. And you know that if you're not content with the content, it's going to fall flat for your audience as well.
I'm here to tell you it doesn't have to be like this.
Hello friends and welcome to the Talk Copy to Me podcast. I’m your host, Erin Ollila, conversion copywriter, copy coach, and ice-cream indulger.
My mission for Talk Copy to Me is to empower creative entrepreneurs and smart service providers to step into the spotlight and spark a connection with their carefully crafted copy.
See, clever words strung together may sound nice, but strategic and SEO-focused sentences make the difference between the wrong people knocking on your door and the right people patiently waiting on your wait list.
With over 15 years of publishing experience, an MFA in Creative Writing and years of working alongside billion dollar brands, I get what it takes to ideate, create, and implement smart copy and strategic content campaigns.
Though, I also understand how hard it is to be successful and consistent with your own marketing as a small business owner.
I’ve witnessed too many creative entrepreneur floundering as they attempted to launch, rebrand, or pivot their offers and services simply because they didn’t have access to the marketing and copywriting know-how those big brands can easily tap into.
And that, my friends, is exactly why Talk Copy to Me exists.
Since starting my business, I’ve supported hundreds of small business owners, just like you, to develop marketing strategies, uncover and own their brand messaging, and wow with their websites.
I hope this podcast inspires you, encourages you, and lights a fire for you to perfect your copywriting.
You’re in the right place if you’re ready to attract high-quality leads, create instant connections, and transform your audience into paying customers.
Talk Copy to Me will take you behind the scenes with industry experts and give you quality one-on-one time with me, your favorite — or soon to be favorite — copywriter and copy coach.
If you enjoyed spending your time with me today, click on that Subscribe or Follow button in your favorite podcast app. Or, come find me at erinollila on IG to continue the conversation. Until next time, friends.