Let’s have a candid conversation about how to REALISTICALLY balance work and life without feeling like a failure. Join us, Jessie Valle and Angela Reeder, as we chat about motherhood, our experiences, and insights into marketing. We'll also discuss techniques to break the barrier between "hobby" and "business," find a realistic balance between work and life, and even make more money in your small business... all while raising children.
In this final episode of the Marketing Moms podcast, Jessie and Angela reflect on their journey, the reasons for ending the podcast, and their future plans. They share anecdotes and lessons learned from their experiences, emphasizing the importance of doing things that aren't strictly productive by societal standards. They discuss embracing life's fullness, balancing work and family, and the value of community support. They read some notes from the community and get ready for new priorities to come.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss practical tips for protecting one's time amidst the demands of communication in today's fast-paced world. They emphasize the importance of setting boundaries, both in personal and business contexts, to ensure that individuals can dedicate time to their families, self-care, and hobbies. The conversation touches on the difficulty of maintaining boundaries with long-term clients, the benefits of setting designated times for checking emails and social media, and the importance of communication with family members about availability and expectations. They also discuss the value of prioritizing tasks and delegating when possible. The episode is reflective and offers insights into balancing professional and personal life.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss the complexities and benefits of business partnerships with friends, drawing parallels with family relationships and emphasizing the importance of clear expectations, open communication, and respecting each other's strengths and boundaries. They share their personal experiences of collaboration, highlighting the necessity of flexibility, mutual support, and setting priorities, especially when family is involved. Jessie and Angela stress the value of having honest conversations about workload, responsibilities, and conflicts to prevent resentment. They reflect on their journey, discussing the challenges and rewards of working together, the importance of enjoying the collaboration, and the need to continually adapt to life's changes. The conversation concludes on a positive note, with both expressing gratitude for their partnership and the experiences they've shared, affirming the potential benefits of partnering with a friend in business.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss the misconception that one's worth is tied to productivity, sharing personal stories and societal observations that challenge this notion. They emphasize the importance of recognizing self-worth beyond achievements and encourage a reevaluation of what defines success and happiness.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss leveraging technology for small businesses. They emphasize the importance of adapting to technological advancements to avoid failure, using examples like Blockbuster's downfall and the success of cloud computing and CRM software. They highlight the significance of having an online presence, utilizing e-commerce, automating routine tasks, and the critical role of data analysis and cybersecurity in modern business operations. They advocate for embracing technology not only for efficiency and growth but also to meet customer expectations and protect against cyber threats.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss various strategies for collaborations and partnerships to enhance business growth. They explore joint ventures, cross-promotions, guest blogging, co-hosting events, referral partnerships, product bundling, and social media takeovers as ways to bring in new ideas, reach wider audiences, and generate additional income with minimal effort. Through real-life examples, they emphasize the benefits of leveraging existing relationships, audience sharing, and mutual endorsements to create win-win situations for businesses. The conversation highlights the importance of trust, quality, and strategic alignment in successful collaborations.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela focus on the importance and strategies of generating referrals for small businesses. They discuss various methods for obtaining referrals, such as providing excellent service, directly asking satisfied customers, leveraging social media, and networking. They also touch upon offering incentives for referrals, the value of partnering with complementary businesses, and the long-term benefits of building a referral-based business. The conversation highlights the significance of referrals in acquiring new clients and sustaining business growth, emphasizing the need for creativity, persistence, and maintaining a strong relationship with existing customers to encourage referrals.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela cover a comprehensive discussion on building a strong team within the context of small businesses and solopreneurship. They emphasize creating a positive workplace culture, fostering open communication, and recognizing and rewarding achievements. They also touch on promoting work-life balance, building diversity and inclusivity, and providing leadership and direction. Additionally, they discuss personal anecdotes related to client relationships, the importance of respecting individual strengths and personalities, and the use of personality tests in the workplace. The conversation provides valuable insights into the nuances of team building and management in the modern work environment, tailored for moms and small business owners looking to grow their teams thoughtfully and effectively.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss strategies for client retention, emphasizing the importance of building and maintaining strong customer relationships. They outline several key tactics, including personalized service, loyalty programs, and regular communication with clients. The conversation highlights the significance of understanding customer needs and preferences to tailor services and offers accordingly. It also touches on the use of feedback to improve and innovate, as well as the critical role of customer satisfaction in fostering loyalty and repeat business. Jessie and Angela underscore that client retention is not just about the initial sale but involves a continuous effort to keep customers engaged and satisfied, ultimately leading to a loyal client base that supports the business over time.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss the unrealistic expectations for constant growth in the mom entrepreneur space, especially in American culture. It critiques the pressure to achieve six or seven-figure incomes, emphasizing the importance of personal fulfillment and balance over financial success. They explore how these societal pressures conflict with the desire for a balanced life as a mom and business owner. They advocate for appreciating personal achievements and maintaining business satisfaction without succumbing to the relentless pursuit of growth. The conversation also touches on the distinction between being content with one's business and the constant push for expansion, emphasizing the importance of personal relationships and life satisfaction over mere financial gain.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss strategies for diversifying business offerings for small business owners who have moved beyond the initial growth phase. The conversation focuses on expanding product lines and services in a way that's logical and beneficial for existing customers. They emphasize the importance of using the established customer base to introduce new, complementary offers or services.
Key strategies discussed include collaboration with other service providers, developing add-ons, offering customization, and exploring niche markets. For example, a copywriter might collaborate with a designer to offer social media graphics and captions, or a web designer could offer a maintenance package post-website build. They also talk about the benefits of limited edition or seasonal offers, even for service-based businesses. The episode highlights the importance of enjoying the business process, having fun with it, and the opportunity to experiment with new ideas once a strong business foundation is established.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela focus on optimizing business processes for efficiency and scalability. Key topics include implementing automation to handle repetitive tasks, streamlining workflows by removing unnecessary steps, and investing in technology that aids efficiency. They also discuss the importance of continuous training for teams, data-driven decision making, and the need to regularly review and refine business processes. The conversation emphasizes the impact of these strategies on improving business operations and the importance of adapting them to individual business needs.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss essential strategies for strengthening existing customer relationships, a critical aspect for businesses transitioning from the initial client acquisition phase to focusing on customer retention. They emphasize the importance of exceptional customer service, highlighting the need for empathetic and adaptable customer interactions, which can significantly impact a business's reputation through positive word-of-mouth and referrals.
The discussion also covers the benefits of loyalty programs, particularly the value in rewarding long-standing customers rather than exclusively focusing on new ones. Personalized communication is another key point, with suggestions like tailored emails, handwritten notes, or personalized videos for new customers to show that their preferences and feedback are valued.
They stress the importance of consistent engagement, such as sharing business updates and behind-the-scenes content to keep customers involved and connected to the brand. Additionally, they discuss the importance and challenges of actively seeking customer feedback to improve products and services, noting that while it can be difficult to receive, it is invaluable for business improvement.
Throughout the episode, Jessie and Angela reflect on their experiences and practices, acknowledging areas for improvement in their approaches.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss five key strategies for businesses transitioning from the startup to the growth phase. The focus areas include setting purposeful goals for a balanced work-family life, improving products or services based on customer feedback, streamlining operations for efficiency, building a strong team either through hiring or freelancers, and leveraging technology to enhance productivity and customer experience. The episode emphasizes the importance of these strategies for maintaining business growth while also focusing on personal and family time.
RESOURCES:
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss recognizing when a business transitions from the hustle phase to a period of slower growth and stability. They highlight three key signs: sales and revenue growth becoming more predictable, a shift from rapid expansion to optimizing and streamlining operations, and a greater emphasis on maintaining existing customer relationships. They share personal experiences and insights on this transition, emphasizing the importance of adapting to this new phase and its impact on personal and professional life.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela focus on setting realistic goals for balance. The discussion emphasizes the importance of setting goals that are not only ambitious but also achievable and relevant to individual circumstances. They introduce their "Balance Journal," which is designed to aid in setting balanced goals. The journal incorporates what they call the "5 P's of Balance": Prioritize, Plan, Protect, Persist, and Ponder. Each P represents a step in the goal-setting process:
Prioritize: Identifying what's most important and aligning goals with these priorities.
Plan: Breaking goals into manageable steps and considering potential obstacles.
Protect: Preparing for and addressing potential obstacles to goals.
Persist: Staying committed to goals even when challenges arise.
Ponder: Reflecting on progress and adjusting goals as needed.
They stress the importance of setting SMART goals (Specific, Measurable, Attainable, Realistic, Time-bound) and discuss strategies for maintaining motivation and accountability. The conversation also touches on the importance of enjoying the journey towards achieving these goals and not just focusing on the end results. The Balance Journal, available for free on their website, is designed to guide individuals through this process.
RESOURCES:
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this podcast episode, Angela and Jessie reveal a slight shift in the focus of their discussions. They emphasize a more intentional approach to their content, aiming to cater to mothers with established businesses rather than those in the initial growth phase. Jessie and Angela discuss the importance of balancing business growth with family time and the notion that it's acceptable to be satisfied with a business's current state, rather than constantly striving for expansion. They express a desire to connect with other mothers in similar situations, sharing experiences and advice for maintaining a business while enjoying family life. This change reflects their personal journeys and the stage they are at in their own businesses, advocating for a healthy balance between professional aspirations and family commitments.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this podcast episode, Angela and Jessie discuss strategies for keeping kids engaged during the holiday break in modern ways. They share the challenges of managing work-from-home responsibilities while kids are on break. Angela and Jessie highlight the difference in children's entertainment now compared to their own childhoods, emphasizing the heavy reliance on digital devices. They suggest creative ways to engage kids, like involving them in pretend or actual business activities, such as taking photos for social media, writing captions, and using hashtags. Additionally, they propose introducing kids to Canva for designing holiday cards and tags, encouraging reading through digital books, and exploring educational websites or virtual museum tours. They also suggest teaching kids skills like cooking, typing, and using technology for educational purposes. The conversation reflects on the importance of balancing screen time with productive and creative activities, adapting to modern tools while instilling valuable skills in children.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela dive once again into various project management tools and their features, catering to different needs and preferences. They note things like suitability for individual use versus teams, pricing, and simplicity vs complexity. They emphasize choosing a tool that fits individual business needs and personal preferences, rather than a one-size-fits-all solution. The discussion reflects a deep understanding of the functionality and applicability of various project management tools, providing valuable insights for listeners who are entrepreneurs or freelancers seeking an effective way to manage their projects and teams. This is Part 2 of a two-part conversation. This episode covers Airtable, Jira, Height, Monday.com, Zoho Projects, Smartsheet, Notion, Teamwork, Basecamp, and Hive.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss various project management tools and their features, catering to different needs and preferences. They note things like suitability for individual use versus teams, pricing, and simplicity vs complexity. They emphasize choosing a tool that fits individual business needs and personal preferences, rather than a one-size-fits-all solution. The discussion reflects a deep understanding of the functionality and applicability of various project management tools, providing valuable insights for listeners who are entrepreneurs or freelancers seeking an effective way to manage their projects and teams. This is Part 1 of a two-part conversation. This episode covers Marvin, Trello, Asana, ClickUp, Wrike, and ActiveCollab.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this podcast episode, Jessie and Angela answer some Q&As on topics related to small businesses and personal development. They start by discussing the ethics and legalities of using customer emails from Etsy for newsletters, emphasizing the importance of consent and compliance with privacy laws like GDPR. Angela suggests sending an opt-in invitation email as a solution. They then move on to discuss hiring practices for virtual assistants, with Jessie encouraging confidence in one's abilities despite lack of experience. Angela adds that some business owners prefer hiring newbies for training and cost benefits. The conversation shifts to creating passive income streams, where Jessie suggests digital products like checklists or templates. Finally, they address the need for accountability in project management, recognizing that a lack of motivation might indicate deeper issues like burnout or disinterest in certain aspects of the work. They conclude by encouraging reflection and seeking help when needed.
Resources:
FREE TRAINING: "How Service Providers Can Use Sales Funnels & Digital Products To Scale Their Business WITHOUT Becoming An Agency" - https://www.marketingmomspodcast.com/scale
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Angela and Jessie talk about managing holiday shopping, particularly around Black Friday and Cyber Monday. They recommend using email filters, creating a special folder for Black Friday deals, and having separate email accounts to keep promotions organized. They also suggest using a Christmas gift list app to track gifts, budgets, and avoid gift repetition. Discussing shopping strategies, they prefer online deals to avoid crowds, with Jessie opting for Black Friday over Cyber Monday for convenience. They mention the importance of supporting local businesses on Small Business Saturday despite their preference for online shopping to avoid in-store chaos.
RESOURCES:
- Christmas Gift Tracking App: https://apps.apple.com/us/app/christmas-gift-list-tracker/id1444504033
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela explore the impact of perception on reactions, relationships, and decision-making in their podcast. Drawing from Stephen R. Covey's work, they discuss how understanding others' backgrounds can shift one's views significantly. Angela ties this to parenting, emphasizing the importance of perspective-taking. They cover both the benefits and pitfalls of perception, from empowering one to learn from failures to the risks of overconfidence and complacency. The conversation also touches on red flags in relationships and teaching resilience to kids, ultimately highlighting the complexities and importance of perception in various life scenarios.
RESOURCES:
The 7 Habits of Highly Effective People by Stephen R. Covey
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela chat about the benefits and limitations of various project management systems like Asana, Trello, Amazing Marvin and ClickUp. The key points include the importance of real-time tracking, which Jessie finds valuable for resource allocation and task management. Angela highlights the limitations of her system, Amazing Marvin, which is not designed for team collaboration. Both agree that customizable features in project management systems are important, not just for individual preferences but also for team collaboration. They also touch on the value of software integration with tools like Slack and the necessity to think about scalability and future needs when choosing a platform. They agree that customization options in views, tasks, and workflow stages can make these systems adaptable to different needs within a team.
Be sure to check out Marketing Moms Monthly for a more in-depth conversation about specific project management systems. Here are a few mentioned in today's episode:
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this podcast episode, Jessie and Angela discuss the challenges and potential benefits of structured journaling and goal-setting for busy moms. They critique a one-page productivity planner by high-performance coach Brendan Burchard, questioning its practicality for moms who have limited time. The episode explores the psychology behind such productivity methods and suggests that they may not be one-size-fits-all solutions. They advocate for more flexible, personalized approaches, such as focusing on one question per day or using visual reminders to prompt reflection. Overall, the episode emphasizes the importance of realistic and forgiving methods for busy moms to manage their lives without feeling overwhelmed or inadequate.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Angela and Jessie tackle the complexities of having a morning routine as busy moms. While they each have inadvertently formed daily habits, they discuss the pros and cons of a strict morning routine. Angela talks about the challenges of rigidity, and Jessie shares how a new puppy has changed her routine. They agree that a one-size-fits-all approach doesn't work and highlight the importance of flexibility, suggesting a balanced checklist of priorities might be more beneficial. For a more in-depth discussion, join their Marketing Moms Monthly membership where they discuss specific morning routines and examples for implementing priorities for busy moms.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss 8 specific tips for running a successful flash sale. They stress the importance of having clear goals to evaluate the sale’s success, promoting across several communication channels, and not discounting so much it hurts profits. They also discuss making sure your checkout process can handle the increased traffic, having additional support ready during the sale for increased customer service issues, and making sure you keep everything as simple as possible for yourself and your customers. Overall, running a successful flash sale can help boost leads and move product, but it also takes some time and preparation to run as smoothly as possible.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss the importance of making the ordinary extraordinary in marketing. They share a story about how Harry Houdini's dramatic public stunts made him more memorable than his equally skilled brother, Hardeen. Jessie emphasizes the value of going the extra mile in your marketing efforts, not just doing the same as everyone else. They also talk about the importance of authenticity in connecting with your audience. Angela highlights that even though there are thousands of similar service providers, each has a unique style and way of doing things that can attract a particular customer base. Both agree that not everyone will resonate with your brand, and that's okay. The conversation also covers how different brands create unique perceptions through their marketing, even if they sell similar products.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela focus on effective remote team management, highlighting the need for clear communication and regular check-ins. Jessie leverages her online education expertise to stress the importance of teaching SOPs and setting expectations. Both agree that digital tools like Slack or Microsoft Teams are vital for streamlined communication and project management. They advocate for video meetings to foster team culture and prevent tone misinterpretation, common in text-only exchanges. Emphasizing results over clocked time, they discuss the need for trust, autonomy, and adaptability, while also considering logistical issues like time zones and resource allocation.
RESOURCES MENTIONED:
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela discuss the importance of seasonal marketing for small businesses. They stress that seasonal marketing is not just for big retailers; even small business owners should plan ahead for events like Black Friday. They advocate for using seasonal elements in social media posts and website headers to indicate that the business is current and relevant. Jessie and Angela also mention that seasonal marketing makes businesses feel more personal and connected to their audience. Finally, they suggest the idea of collaborating with other businesses for seasonal events or promotions, either in person or online.
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
In this episode, Jessie and Angela dive into the crucial role of automation in online small businesses, particularly for solopreneurs. They emphasize the indispensability of social media and email marketing automation tools for tasks like posting and cart abandonment. The duo also advocates for automating customer reviews and surveys to streamline operations. They explore automation in inventory management, financial tasks, lead generation, analytics reporting, and even employee onboarding. The overarching theme is that automation not only simplifies tasks but also frees up valuable time for other money-making activities versus administrative tasks.
Resources:
*ANNOUNCEMENT* After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela
This week, Jessie and Angela discuss multitasking and how on the surface it seems like a good idea, but underneath it actually leads to decreased productivity, larger chance for errors, and burnout. Angela suggests time-blocking and scheduled message-checking, while Jessie recommends the Eisenhower Matrix for task prioritization. Both warn against overcommitting, as it leads to stress and inefficiency. They also discuss "admin time" and turning off notifications to maintain focus. The episode concludes with a conversation on mindfulness, advocating for "practical woo" techniques to improve focus.
FREE Balance Journal: https://www.marketingmomspodcast.com/balance
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, a chance to get all your questions answered, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
This week, Jessie and Angela discuss common misconceptions about starting an online business, including unnecessary traditional practices like creating a business plan right away. They highlight the importance of understanding some aspects, like local laws, but stress that the overall process should be simple. They also emphasize that starting a business doesn't require expensive equipment or complex strategies, but fulfilling a need and having a payment method. They recommend slowing down and staying true to personal goals, suggesting books like "Company of One" and "Fix This Next" for guidance. Lastly, they promote the idea of having business besties for sharing ideas and support.
Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz https://www.amazon.com/Fix-This-Next-Change-Business/dp/0593084411
Company Of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, a chance to get all your questions answered, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
This week, Jessie and Angela chat about selecting the best social media platform for your business. It involves understanding your target audience and their online behavior. Platforms like Instagram and TikTok appeal to younger demographics, while LinkedIn caters to professionals, and Facebook has a broader reach. Experimentation and engagement analysis can help in refining the platform choice for your specific brand. Regional platforms and niche sites, such as Pinterest and Reddit, should also be considered depending on the business goals. Overall, aligning the platform with your audience's interests, age, and preferences is key to successful social media marketing, while selecting a platform that aligns with your own posting style.
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
This week, Jessie and Angela chat about the unfortunate time Jessie fell for a scam and why scammers can be so convincing. Scammers possess a deep understanding of human psychology, enabling them to manipulate emotions like fear, greed, and compassion. They prepare thoroughly, often using genuine-looking materials and rehearsed scripts. Their tactics include impersonating authority figures and creating a false sense of urgency to bypass rational thinking. Modern technology further amplifies their reach and sophistication, allowing them to target vulnerable populations globally. To counteract scams, awareness, skepticism, and information-sharing are essential.
To hear how each of these scammy tactics can be turned into legit marketing tactics of legal and ethical businesses, be sure to join Marketing Moms Monthly at https://marketingmomsmonthly.com and hear part 2 of the conversation.
RESOURCES MENTIONED
https://reportfraud.ftc.gov/
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
This week, Jessie and Angela chat about why finding the right niche is vital for standing out in a crowded market and how to align it with your strengths and passions. By conducting thorough market research, you can identify gaps and specific problems that need solutions. It's essential to validate the niche's profitability and test the concept with some trial runs. Continuously adapting based on feedback and market changes ensures this is something you can do for years to come. Ultimately, a well-chosen niche can be the key to business success and personal fulfillment.
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
This week, Jessie and Angela had a discussion about the importance of child privacy on social media. They shared their strategies for preserving their children's privacy, such as checking with family members before posting photos and using stickers to obscure faces in images. They voiced concerns about the potentially permanent and uncontrollable nature of online content, especially in the context of AI technologies scraping images from the internet. They also highlighted the tension between sharing their maternal experiences and the possible impact on their children. Ultimately, they made it clear that whatever is best for you and your family doesn’t have to be what’s best for anyone else.
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
This week, Angela and Jessie discuss the realistic use of AI, highlighting its benefits for idea generation and practical tasks, while expressing concerns about its limitations and potential copyright issues. They discuss the importance of understanding new platforms and AI tools before using them extensively, referencing personal experiences with tools like GPT-3, DALL-E, Goblin Tools, and Reclaim. They suggest that specialized AI tools offer a more satisfying user experience compared to multi-purpose ones. They end by encouraging responsible use of AI and inviting their audience to share their experiences with AI.
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In this episode, Jessie and Angela delve into the challenging yet essential aspects of understanding when it's time to shift gears and let go. They champion the concept that giving up can often be a strategic move rather than a defeat, reframing it as an act of bravery that's necessary to achieve greater success. They explore the signs that indicate a need for change, such as consistent lack of progress, the cost outweighing the benefits, or a detrimental impact on well-being. Emphasizing the importance of aligning personal values with one's pursuits, Jessie and Angela underscore the strength in recognizing and responding to the need for change, and how this strategic redirection can often be the key to unlocking new pathways to success.
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
In this episode of the Marketing Moms podcast, Angela and Jessie discuss the idea of 'moving from your vision, not toward it,' something Jessie recently heard during the filming of the Get Your Revenge Body Challenge. They explore how this concept applies to a range of situations, from adopting healthier lifestyles to starting businesses. Jessie shares her experiences in embodying her roles, such as being a watercolor artist or a business owner, regardless of her skill level or business size. The hosts also discuss the importance of acting as if you are already in the role you aspire to, a concept supported by the book "Anti-Time Management" by Richie Norton. In addition, the hosts emphasize the importance of having a supportive network when striving to achieve your goals, and the need to fully commit without a backup plan to ensure success. They conclude by reiterating that your worth and ability aren't dependent on reaching a certain milestone but rather on embracing and embodying your vision from the onset.
Get Your Revenge Body Challenge: https://www.getyourrevengebody.com
Anti-Time Management by Richie Norton: https://marketingmoms.co/antitimemanagement
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This week, Angela and Jessie tackle several topics pertinent to working parents and entrepreneurs. They advise setting boundaries for client calls and scheduling family time, recommending communication with extended family for planned playdates. The hosts highlight solving known problems and gradually developing skills when starting a business, citing affiliate marketing as a potential path, though it requires robust social media or blog activity. Parenting strategies such as personalized morning routines for children and creating calm environments are emphasized, along with warming up inactive email lists via relationship-building emails for effective list management.
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In this episode, Kara Charron, a successful entrepreneur, shares her inspiring story of overcoming personal and professional setbacks with podcast hosts Jessie and Angela. Having built a multimillion-dollar business, lost it all, and then rebuilt it, Kara speaks candidly about her journey. As a mother, she juggled her responsibilities and faced the burnout from working and being a mother. When her business came crashing down, Kara and her family moved from their luxurious mansion to a small house in a town, representing a new beginning. Despite having to file for bankruptcy and face debt, she recalls the support from her husband who highlighted the importance of their family above all. Using this period as an opportunity for personal growth and reconnection with her children, Kara turned her life around by investing in personal development and learning more about internet marketing. She successfully navigated the challenges and mindset blocks that came her way and emerged stronger, ready to guide other entrepreneurs on a similar path.
To learn more about Kara, visit https://karacharron.com/ and be sure to grab her gratitude journal at https://beethebestyoujournal.com/
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
Social media has fundamentally reshaped the digital landscape, creating unique channels for businesses to connect and engage with their potential customers. This digital transformation was the key topic in this week’s episode, where Jessie and Angela highlighted the importance of authenticity and personal connection, beyond strategic content planning. They recommend various strategies such as sharing behind-the-scenes insights, customer testimonials, local vendor spotlights, and industry insights. Other ideas include hosting Q&A sessions, sharing roundups of industry-related resources, and charity initiatives. Businesses should also focus on celebrating company milestones, promoting local events, and sharing user experiences or case studies. Seasonal and comparison content, personal stories, employees' achievements, product usage tips, and company mission statements were also suggested to enhance audience engagement. They underline that fostering genuine connections with the audience is key, achieved through building trust and familiarity, not just promoting products or services.
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
In this episode, Jessie and Angela discuss the misconception of partnerships being a fifty-fifty effort. They explore the idea that in any form of partnership—marital, professional, or parental—energy investment, kindness, and patience aren't always evenly distributed. One party might only be able to contribute 20% some days, which necessitates the other to cover the remaining 80%. They recognize the importance of open communication to quantify where each partner stands in their capacity to contribute. This honesty allows both parties to adjust their expectations and strategies accordingly. Moreover, they note that this understanding could be applied to various relationships, including those with children, who have varying energy levels and capacities. They conclude by challenging listeners to consider this concept in their own relationships and observe any changes in attitudes and dynamics.
Instagram accounts noted on the show:
Tim Ferris's interview with Brené Brown: https://www.instagram.com/p/CtHIjTXg5Bp/
@TimFerriss - https://www.instagram.com/timferriss/
@BreneBrown - https://www.instagram.com/brenebrown/
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
In their discussion on productivity profiles, Jessie and Angela explore the concepts of procrastination, precrastination, and perfectionism, using personal experiences and concepts from the book "Anti-Time Management" by Richie Norton. They break down each profile: a procrastinator delays tasks, precrastinators act immediately due to anxiousness, and perfectionists use avoidance because they fear imperfect results. While recognizing their own tendencies towards procrastination and perfectionism, the hosts suggest that no profile is inherently negative. Instead, they propose that each can be harnessed effectively: procrastinators can set personal deadlines, precrastinators can create start-time rules once they have all the necessary information, and perfectionists can learn to accept "done" instead of "perfect". The hosts also highlight the benefits of accountability and project management tools to improve productivity, regardless of one's default profile.
RESOURCES:
“Anti-Time Management” by Richie Norton
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
In this episode, Jessie and Angela discuss recognizing, confronting, and managing burnout, emphasizing the importance of accepting burnout rather than being in denial. They explore the misconception that burnout exclusively results from being overly busy or overcommitted, highlighting that even in quieter times, feelings of burnout can emerge unexpectedly. Practical strategies to prevent burnout include ensuring basic self-care, prioritizing mental health through activities like reading or watching TV, setting boundaries in personal and work relationships, effectively managing workload, taking breaks, and reassessing one's lifestyle. They encourage seeking professional help if feelings of burnout become overwhelming and prolonged and chat about the importance of modeling good mental health strategies for children.
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
In this episode, Jessie and Angela shared a relatable discussion on the struggles of managing a busy family's schedule during the transition into summer and the complications that come with it. They featured an interview with a special guest, Jazmin, a member of their Marketing Moms Monthly community. Jazmin, a mom of 6, provided insight into how she organizes her family's schedule, highlighting the use of the Cozi scheduling app. Angela added her personal experience with the Cozi app, chatting about its features including color coding and grocery list sections. They acknowledged the challenge of getting all family members on board with a new system like Cozi, but agreed it can be a game-changer, especially with older children.
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
In this episode, Jessie and Angela chat about different strategies and opportunities for making an extra $1000 per month. They explore options such as freelance work, where individuals with skills in writing, graphic design, or web development can offer their services on platforms like Upwork, Fiverr, or Freelancer. They also discussed virtual assistant work, online tutoring, creating online courses, and offering coaching services. Another avenue they explored was selling products on platforms like Amazon or eBay, either by setting up an online store or selling items for a commission at garage sales. They also considered affiliate marketing, renting out a spare room on Airbnb, pet sitting or dog walking services, delivery driving, and yard work. With a wide range of possibilities, Jessie and Angela aimed to provide practical advice and insights on how to generate additional income.
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
In this episode, Jessie and Angela reflect on the 10 hard lessons they learned from hosting 100 podcast episodes. Everything from acknowledging tech issues WILL occur (and then having several happen during this episode’s recording) to how they are role models not just for their listeners, but for their children as well. Join in as they chat about unexpected challenges and necessary growth opportunities.
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
In this episode, Jessie and Angela chat about the phrase “those who can’t do, teach” and how it suggests teaching is a fallback for those who don’t have the skills to do something. However, this statement is a lie. Jessie and Angela share their two cents on this statement and explain teaching requires skill, knowledge, and expertise on a topic. In fact, the “those who can’t do, teach” phrase is just a means of putting others down, and has no basis in fact at all. This episode is a pep talk to ignore those that try to put you down, and if you have a passion and message to share with the world, you are most certainly qualified to do so.
Love what do here? Want to continue the conversation on peace, balance, motherhood, and business while gaining support through it all? Join us in the brand new membership - Marketing Moms Monthly - where you'll have access to a monthly private podcast episode, exclusive online community, resources, and more. Head over to MarketingMomsMonthly.com right now to claim your first month free.
It’s episode 100 of the Marketing Moms podcast!!!!! Thank you SO MUCH for hanging in there with us for these last 100 episodes. In this special over TWO HOUR episode, we explore the challenges and triumphs of working from home when school's out and the kids are home. We'll talk to a diverse group of parents who share their firsthand experiences, tips, and life hacks for navigating the delicate balance between professional responsibilities and family life. Discover how to create a healthy work-life integration, foster a supportive environment, and keep your sanity during those busy, kid-filled days at home.
And if you’re ready for even more episodes just like this one, be sure to check out our new membership, Marketing Moms Monthly, and get your first month free! Head over to https://marketingmomsmonthly.com.
Check out our special guests from the episode!
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, Jessie and Angela explore the complexities of modern life, especially as a work from home mom. They discuss practical, easy-to-implement strategies to help other moms with businesses find balance in their personal and professional lives, while also maintaining peace of mind. Learn why self-care is an important piece to the puzzle, not a bonus, and how what you do is always seen by your children.
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In today's fast-paced world, especially as moms and business owners, it's easy to get caught up in the whirlwind and forget to take care of ourselves. In this episode, Jessie and Angela dive into the importance of time off for every individual, regardless of their achievements or workload. They share their personal experiences, insights, and tips on how to prioritize and incorporate regular breaks into our daily lives. Learn why time off should be seen as a necessity, not just a luxury earned through hard work, and how it can lead to a healthier, happier, and more balanced life.
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, Jessie and Angela have a candid conversation about the gap between men and women when it comes to confidence, especially in business. They explore factors that contribute to the gap and share valuable insights on how to close it. Listen as our hosts discuss the importance of confidence in business and how women can overcome the barriers that may be holding them back. They'll discuss practical tips and strategies for boosting self-assurance, embracing your inner power, and owning your accomplishments in a competitive field.
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, Jessie and Angela dive into the essential steps to prepare your business for your vacation. They share their best tips for setting up automated systems, outsourcing tasks, and communicating with clients to ensure a smooth time away.
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, we discuss 10 creative ways to involve your preschooler in your business. We share practical tips and advice on how to engage your child in social media, packaging and shipping, daily tasks, and even marketing. We also discuss the benefits of involving your child in your business, including fostering creativity, curiosity, and a sense of ownership. Whether you're a parent or a business owner, this episode will give you the tools you need to raise the next generation of entrepreneurs.
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, we explore the science behind how relationships can have a profound impact on our health, happiness, and longevity. From the benefits of having a strong social support network to the physiological effects of loneliness, we delve into the research to uncover why relationships are so important with the help of an 85-year study from Harvard. We also discuss practical tips for building and maintaining meaningful connections with others, even in the age of social distancing. So whether you're single, married, or somewhere in between, tune in to discover why investing in your relationships might just be the key to a longer, happier life.
Resources:
- CNBC Article:
An 85-year Harvard study found the No. 1 thing that makes us happy in life: It helps us ‘live longer’For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
Being a mom is the best reason you’ll ever have to take care of you, so how can you start today? As a busy mom, self-care can often fall to the bottom of your list of priorities. Instead of addressing our feelings, needs and wants we put ourselves last. But how do you raise happy children when you're not happy yourself? This week Jessie and Angela give you a few unusual ideas of how to make the time for YOU, especially when you have so much going on.
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
Do you ever work for hours on something just to trash it all and start over? What would have happened if you just pushed forward? Today’s topic is all about the power of imperfectionism and what it says about you and your business. Jessie and Angela chat about priorities and doing things messy, even when it’s scary. They also tackle the power your mindset has and its impact on how you view situations.
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
It’s not just enough to say you need more rest, want to hire for your business, or you want to make more money. You need to be CLEAR about the details. What does rest look like for you? What responsibilities would a new hire in your business have? Exactly how much money would you like to make? Getting clear on priorities, the details, and making a plan is the topic of discussion as Jessie and Angela bring back Marketing Mom Kebrina to share her insights on running a business efficiently while being a mom.
Follow Kebrina on social: https://www.instagram.com/kapostrophemedia/
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
Marie Kondo, the developer of the “KonMari” method of home organization and the star of Netflix’s show “Tidying Up,” recently did an interview where she stated she’s “kind of giving up” her previous tidying ways. The mom of 3 now realizes different seasons of life require different levels of tidy. And being a new mom of 3 is not the best time for her to have the cleanest house on the block. Listen in as Jessie and Angela share their thoughts on Kondo’s declaration and how we should all be as brave as her.
Article from People: https://people.com/home/marie-kondo-admits-she-has-kind-of-given-up-on-tidying-up/
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
During Sunday’s Super Bowl halftime performance, Rihanna revealed her second pregnancy in a way that enhanced, not diminished, her set. Also during the show, there was a moment Rihanna showed off and highlighted her Fenty Beauty brand, another bold marketing move by the entrepreneur. Join the conversation as Jessie and Angela praise the Marketing Mom proving you can be both a superstar mom and business owner at the same time.
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
If you're a mom with a business who wants to do everything, but you struggle with feeling guilty or accomplishing nothing during your busy day, then you need these 3 time-saving tips from real-life moms to save time and leave stress behind. Get unstuck as you listen to this week’s episode. We bring Marketing Moms community member Julie back to chat about time-saving tips specifically for moms with businesses. Join the conversation as we discuss setting priorities (and alarms!), creating a snack cabinet, and living in the moment.
Follow our guest this week!
Julie: https://www.instagram.com/jewlzcolvin/
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
What was your biggest hurdle in starting your own business? This week, the tables get turned on Jessie and Angela as Marketing Mom Marissa asks them this question. Even with 7 years experience under their belts, they remember the beginning like it was yesterday. While Angela focused on fear of failure, Jessie chatted about a fear of not liking what she was doing. The conversation ends with a great discussion on picking a niche and how you’re not locked into one particular path, especially at the beginning.
Where to find out more about our special guest:
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
When given a gift card, our first instinct as moms is to buy something for our families. But what if you weren’t allowed to? What if you were given a $100 gift card to Amazon to use strictly on your business. What would you buy? This week, Jessie and Angela chat once again with fellow Marketing Moms Marissa, Julie, and Kebrina about what each of them would purchase if given the chance. The craziest part? They all said the same thing! Listen in to find out exactly what that one item is.
Where to find out more about our special guests:
Amazon finds from this episode:
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
Fear and failure can be paralyzing for moms starting a business. The thought of possible failure, or even which idea to tackle is daunting, but how can you learn from your mistakes if you never face them? You cannot make progress without first stepping out of your comfort zone. Join Jessie and Angela as they chat once again with valued Marketing Moms Marissa, Julie, and Kebrina on how to embrace fear, failure, and growing your business despite it all.
Where to find out more about our special guests:
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
Whether you're studying a language, learning to code, or taking a new course for your business - if you aren't using and applying what you're learning on a regular basis - you're probably not going to succeed. In this episode, Jessie and Angela discuss serial learners who use and apply what they learn and how they are the ones that are successful in the end.
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, Jessie and Angela have the honor to chat with 3 listeners of the podcast: Marissa, Julie, and Kebrina. They talk about their perspectives of the reality of working from home as a business owner and mom, as well as advice they’d have for other moms who are thinking about starting their own business.
Where to find out more about our special guests:
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, Jessie and Angela discuss their 10 favorite things from 2022. Everything from people and books to electronics and subscriptions, they dive into things that have been game-changers in their lives for the past year. For a full list, check out the resources below!
RESOURCESDisclosure: Some of these are affiliate links
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, Jessie and Angela discuss how to make sure your goal is worthy with inspiration from Michael Bungay Stanier’s book, “How to Begin: Start Doing Something That Matters.” They dive deep into finding a goal that is thrilling, important, and daunting all at the same time, while also dissecting what determines each of these qualifications.
Resources
How to Begin: Start Doing Something That Matters by Michael Bungay Stanier https://www.marketingmomspodcast.com/howtobegin
The Hero's Journal https://theherosjournal.co/
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, Jessie and Angela discuss 13 themes and areas of life you should consider when goal setting for 2023. They remind you not to tackle all at once, but rather pick 2-3 to focus on for the year.
Grab the FREE Balance Journal over at https://marketingmomspodcast.com/balance
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In the episode, Jessie and Angela tackle 8 things to consider when wrapping up the year for your business. From price and policy changes to taking time off, these 8 tips will help you wrap up your year in style. Special shout out to Victoria Newborn at the Systems Lab! She offered Angela the chance to ask her a question, and that question and Victoria's answer inspired this episode!
RESOURCES MENTIONED
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, Jessie and Angela dive into the common issue of procrastinating and spending time doing unimportant tasks to avoid doing the one thing you need to do to get started because you think you’re not ready, or you’re scared. In fact, they share a recent example when they felt the exact same way and put off moving forward on a task, as well as how they overcame the fear and what happened next.
For next steps, free goodies, and more, head over to Marketing Moms Podcast.com
In this episode, Jessie and Angela chat about 3 ways to protect your time this holiday season. The biggest way is setting expectations for yourself, your family, and your customers. After that, they discuss the finer details like deciding communication methods and plans for when things (inevitably) go wrong.
In this episode, Jessie and Angela chat about a little-known secret to getting more done: Body Doubling. Body doubling is where you work simultaneously with someone else, even when you aren’t doing the same thing. Research shows us that we’re more productive when we can be productive with others. Listen in as they chat about their own experiences with Body Doubling and how you can implement the tactic as well.
In this episode, Jessie and Angela reveal the one trick to spending less this holiday season: making a list. While this sounds simple, there’s a catch. You have to make the list before Thanksgiving. This gives you plenty of time to compare different ads and prices as deals are released over the season. Save on stress and save on money with these valuable shopping tips for business and your personal life.
For next steps and episode extras, head over to MarketingMomsPodcast.com.
In this episode, Jessie and Angela tackle how to reassess your goals, decide if a goal is complete or not, and gain clarity on where to go next. They do this with the 5th and final ingredient to finding balance: Ponder. Listen in as they guide you through questions to ask yourself when reflecting on your goals. Then grab the complete and free Balance Journal over at MarketingMomsPodcast.com/balance.
RESOURCES:
The 5 Ingredients to Finding Balance - Journal: Download the FREE Journal pages at https://MarketingMomsPodcast.com/Balance
In this episode, Jessie and Angela dive into part 4 of the 5-part balance series with balance ingredient #4: Persist. Listen in as they chat about living out your goals and what to do when stumbles inevitably happen. This week’s challenge: download and complete the FREE Balance Journal over at MarketingMomsPodcast.com/Balance.
Then join them for Part 5 next week as they tackle the last balance ingredient: Ponder.
RESOURCES:
The 5 Ingredients to Finding Balance - Journal: Download the FREE Journal pages at https://MarketingMomsPodcast.com/Balance
In this episode, Jessie and Angela dive into part 3 of the 5-part balance series with balance ingredient #3: Protect. Listen in as they chat about the one step most people miss when goal-setting and how you can avoid it. This week’s challenge: download and complete the FREE Balance Journal over at MarketingMomsPodcast.com/Balance.
Then join them for Part 4 next week as they tackle the fourth balance ingredient: Persist.
RESOURCES:
Episode 52 - The Cool-Looking Mom on The Internet
Say hello on Instagram! @marketingmomspodcast
In this episode, Jessie and Angela dive into part 2 of the 5-part balance series with balance ingredient #2: Plan. Listen in as they walk through each step of mapping out your priorities, decluttering, and planning down to your day. This week’s challenge: download and complete the FREE Balance Journal over at MarketingMomsPodcast.com/Balance.
Then join them for Part 3 next week as they tackle the third balance ingredient: Protect.
RESOURCES:
The 5 Ingredients to Finding Balance - Journal Part 1 - Prioritize: Download the FREE Journal pages at https://MarketingMomsPodcast.com/Balance
In this episode, Jessie and Angela kick off the 5-part balance series with balance ingredient #1: Prioritize. Listen in as they walk through each step of reflecting on your current life and where you want to be based on your personal priorities. This week’s challenge: download and complete the FREE Balance Journal over at MarketingMomsPodcast.com/Balance.
Then join them for Part 2 next week as they tackle the second balance ingredient: Plan.
RESOURCES:
The 5 Ingredients to Finding Balance - Journal Part 1 - Prioritize: Download the FREE Journal pages at https://MarketingMomsPodcast.com/Balance
In this episode, Jessie and Angela introduce their brand new framework to find balance, why they created it, and how they’re kicking off a new 5-part series to go over the new framework. The working title is: The 5 Ingredients to Finding Balance. The 5 ingredients include Prioritize, Plan, Protect, Persist, and Ponder. This week’s challenge: get prepped for the upcoming series by starting to think about what’s important to you, so you’re ready for next week’s episode called “Prioritize”
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In this episode, Jessie and Angela chat about balance and what it REALLY means. Too often, people associate the word balance with “equal,” but in life, balance doesn’t mean equal. Listen in as they chat about what balance means for them, and ways you can start your journey to achieving balance in your life. This week’s challenge: Think about your priorities and how you can live your life around those priorities to find the feeling of balance.
Resources:
Ep 63: When Bulleted Lists Become Prison Bars
Say hello on Instagram! @marketingmomspodcast
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In this episode, Jessie and Angela discuss the idea of not feeling good enough. A valued listener emailed in with a question of what to do when you’re afraid to fail, have imposter syndrome, and anxiety. Jessie and Angela chat about their own feelings of not being good enough, especially when starting their businesses, and what they did to rise above. This week’s challenge: write down all your fears… and then release them.
RESOURCES:
Anti-Time Management by Richie Norton
Say hello on Instagram! @marketingmomspodcast
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In this episode, Jessie and Angela chat about the business you’re REALLY in: Marketing. They dive into ways to sell without being sleazy and how it’s important to build relationships and have the simple desire to be helpful. This week’s challenge: think about how you can shift your mindset from “I’m selling a product” to “I’m marketing a product.”
RESOURCES:
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In this episode, Jessie and Angela chat about Richie Norton’s new book, Anti-Time Management. They break down their top moments and why they think other Marketing Moms could benefit from this perspective of “Time Tipping.” This week’s challenge: grab Anti-Time Management at https://marketingmomspodcast.com/antitimemanagement and start Time Tipping today!
Resources:Anti-Time Management by Richie NortonThe Perfect Week Formula by Craig Ballantyne
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In this episode, Jessie and Angela chat about the realistic pressure Marketing Moms feel to perform at the highest level all the time. In fact, there’s this invisible pressure to perform MORE than anyone else. Listen in as Jessie and Angela dissect this pressure and ways to combat it. This week’s challenge: think about the expectations you have for yourself and make sure you keep them realistic.
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In this episode, Jessie and Angela chat about the idea of bulleted lists becoming prison bars and what you can do to avoid being so laser focused that you forget to let the unexpected in. They dissect three specific quotes from Richie Norton’s latest book, “Anti-Time Management,” and how they agree and disagree to the quotes to varying extents. This week’s challenge: Don’t manage your time so granular that you lose the opportunity for a detour.
Resources:
Anti-Time Management by Richie Norton: https://marketingmomspodcast.com/antitimemanagement
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In this episode, Jessie and Angela chat about 5 completely avoidable outsourcing mistakes. Common mistakes include paying less, expecting it done your way, micromanaging, expecting perfection, and not having a contract. Listen in as they expand on each mistake and how you can avoid them as you begin to outsource in your business. This week’s challenge: figure out if you have been guilty of any of these mistakes and what you can do to avoid them in the future.
Resources:
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In this episode, Jessie and Angela discuss back to school woes and how not every parent jumps up and down for joy when their kiddos walk out the door for a new school year. Listen in as they discuss adjustments to your daily schedule, and how the transition affects everyone in the family. This week’s challenge: reflect on what changes are coming for your family and how you might respond to different situations. Also, take a moment to acknowledge back to school time is not all sunshine, rainbows, and fancy Instagram posts.
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This week Jessie and Angela share insights from Richie Norton’s upcoming book, Anti-Time Management. They were lucky enough to snag early galley copies of the book. In this episode, they talk all about the quote, “Hard work is a high,” and how it relates to moms with businesses. This week’s challenge: Catch yourself playing the victim of your job and acknowledging the hard work is a high. Make sure you have a purpose for doing the hard work, whether it be for business or personal time.
RESOURCES:Pre-order your very own copy of Richie Norton's new book, Anti-Time Management at https://marketingmomspodcast.com/antitimemanagement
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This week Jessie and Angela get candid to talk about the messy side of flexible schedules. Too many times people think “flexible” means having fun all day… but the truth is you still need to fit in work sometime! Listen in as they chat about tackling this less-than-ideal side of flexibility. This week’s challenge: Consider what your “flexible” looks like and how you can be most productive in planned and unplanned situations.
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This week Jessie and Angela chat about 4 specific strategies to finding startup costs for an online business. For everything from being a service provider, product provider, or MLM seller, these strategies are must-considers when you’re just starting out. Strategies include knowing how much money you actually need to begin, don’t use the best of the best, sell first, and find a sponsor. This week’s challenge is to go out and sell if you’re just starting. If you’ve been in a business a while and aren’t at this starting point, your challenge is to go find a newbie to sponsor in some way whether it’s with gifted items, experiences and tricks of the trade to share, or actual money to help them get started on their journey.
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This week Jessie and Angela are taking on the idea of a growth mindset. What is a growth mindset and how can it impact your life and your business? Listen in as they talk about 3 ways to embrace a growth mindset, why it is important, what happens when you have a fixed mindset, and how you can continue to grow and learn as you get older. Also, this week’s episode features a special cameo by Angela’s oldest daughter with a special message from the younger generation. This week's challenge: embrace a growth mindset and figure out one way you can do something a little differently this week.
Resources:
Harvard Business Review article on Growth Mindset
Say hello on Instagram! @marketingmomspodcast
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This week Jessie and Angela chat about the next steps after setting a goal. They dive deep into ways to make sure your goals actually get accomplished by naming potential obstacles, how to tackle those obstacles, how to prevent the obstacles to begin with, how to stay accountable, and how this time is going to be different than the past. This week’s challenge: set your Quarter 3 goals, how you’ll achieve them, and name your next steps.
Resources Mentioned:
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This week Jessie and Angela discuss the power of calling it quits and what it really means to quit something in business and life. The truth is “quitting” is sometimes a mindset issue and if we adjust our perspective, we realize it’s healthy to let things go in life to allow for new opportunities. This week’s challenge: reflect on what’s going on in your life, if all parts are serving you, and if there is anything you need to let go to allow yourself to start something new.
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This week Jessie and Angela get a little geeky as they dive into email deliverability and ways to stay out of the spam box. Check out these 10 ways to boost email deliverability and create a deeper connection with your most dedicated subscribers and fans. This week’s challenge: clean your email list. Get rid of emails that have bounced, unsubscribed, or not opened an email from you in the last 6 months. Then, let us know how it went by tagging us on Instagram!
RESOURCES MENTIONED
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This week Jessie and Angela chat about 5 easy steps to organize your week effectively. Taking a small amount of time to pull your thoughts and to-dos together can really make a big impact on your week. Steps include brain dumping, setting priorities, finding your most productive days, giving yourself space in your schedule, and getting accountability. This week’s challenge: organize your week!
Resources Mentioned:
- Episode 40: Prioritizing Your Day
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This week Jessie and Angela chat about the “cool-looking mom on the internet” and how to make business friends online. These people can be an important support system for all things business and motherhood. How do you introduce yourself? How do you get the courage to say hello? They dive into all this and more. This week’s challenge: Reach out to someone you know online to build a relationship, or make a post in an online community starting a conversation.
Resources:
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This week Jessie and Angela chat about the realization that working more hours doesn’t mean you’ll make more money in your business. They point out three reasons this is the case with spending time working on money-making tasks, getting more uninterrupted and focused time, and how money is value-based. This week’s challenge: evaluate your time and catch yourself if you’re “working” when you could be doing something else (living your life!).
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This week Jessie and Angela gear up for a smooth transition to summer with 5 core principles. Now that the kids are coming home from school for summer vacation, things might be a little different than you’re used to, but that doesn’t have to mean more stress. Listen in as they discuss time management, planning, flexibility, communication, and enjoyment. This week’s challenge: start to plan for your own transition to summer.
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This week Jessie and Angela dive into your first hire. From how you know it’s time for help to who to pick and where to find them, they chat about it all. They also pull in their own experiences and share personal tips on the hiring process. This week’s challenge: if you’re considering your first hire, go through the list to get prepared.
Resources Mentioned:
Freelancer
Say hello on Instagram! @marketingmomspodcast
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This week Jessie and Angela dream about 10 things they’d love to ask for this Mother’s Day. Everything from pampering to adventure, they’ve got you covered if you’re not sure what to ask for this year. If nothing else, hopefully their ideas spark your own so you know just what to answer when you get the question about what you’d like this Mother’s Day. Enjoy your special day mama! This week’s challenge: Let us know what you asked for this mother’s day by tagging us on Instagram (@marketingmomspodcast) or just replying to one of our posts!
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This week Jessie and Angela offer a bit of a pep talk. They dive into reasons why you should try new things scared, even if you’re not 100% sure they will work. They chat about the power of a good community, and the knowledge that the first time you try new things you probably will be terrible at it (and that’s okay!). This week’s challenge: think about something you’ve been thinking about trying (a recipe, new way to do something, new product/service), and just do it! Try scared. Try anyway.
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela discuss what green, yellow, and red days look like in a “Stoplight Days” system they first heard about from Heidi Schaap in her book Bootcamp for Lazy Housekeepers. Having a plan for when the out-of-the-ordinary strikes can make a huge difference in your stress levels and productivity during every type of day. This week’s challenge: make a plan for yellow and red days so you’re prepared for anything and everything!
Heidi Schaap Bootcamp for Lazy Housekeepers
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In this episode, Jessie and Angela chat about 10 ways to get new customers or clients for your business. Whether you sell physical products, digital products, or services, these 10 ways can help you get new customers and grow your business. They also dive into specific examples so you know exactly how to implement each strategy. This week’s challenge: select one of the 10 ways and try it out!
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In this episode, Jessie and Angela discuss three things you can do when you feel stuck: review your goals, change your scenery, or take a mental health day. You’d be surprised what each of these can do to your mood and perspective of any situation. This week’s challenge: plan for your next “stuck” day. What are you going to do? In fact, why don’t you try reviewing your goals, rearranging something in your home, or scheduling your next mental health day?
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In this episode, Jessie and Angela discuss setting goals for Q2 and why re-evaluating goals every quarter is beneficial in your life and business. While they discuss all aspects of goal setting, this episode goes deep into part 3 of setting goals - steps to achieving your goal. This week’s challenge: set at least one personal and one business goal.
RESOURCES MENTIONED:
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In this episode, Jessie and Angela discuss business growth and whether it’s actually necessary year after year…(hint, it’s not). They explore different ways business and personal life can grow in ways that equal success in your own eyes, not your mentor’s, and finding your path to “enough.” This week’s challenge: really think about your goals and where you want to see growth happen in your life during Q2 this year. Then, come prepared next week as we dive into Q2 planning.
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela answer a question they saw someone ask on social media, “When you first started in business, what was the scariest thing you did that made the most difference for your business?” You’ll find they can’t just talk about one specific moment, but several “scary” moves that really made a huge difference in the beginning. From investing in programs to raising prices, join the conversation as Jessie and Angela go way back to the beginning of their freelance businesses!
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In this episode, Jessie and Angela dive into one of their favorite topics: PLANNING! They focus on how to prioritize your to-do list so when your head hits the pillow at night, you feel zero regret. Which tasks should go on your list? Which ones do you tackle first? How do I prioritize when I’m a mom and I have a business? They dive into all this and more. This week’s challenge: if tackling the whole episode feels too overwhelming, just start by writing down the things you’d like to get done today and use the tips from this episode to prioritize them.
Resources:
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela discuss social proof in the form of product reviews and testimonials, especially if you haven’t had reviews in the past and you have a brand new product or service. They chat about different ways to get quality social proof, types of reviews, and how to display it all on your website and sales pages. This week’s challenge: go out and get some fresh reviews and testimonials!
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela reminisce on the types of nightmare customers and clients they’ve worked with over the years. They point out red flags you should be looking out for, and how to navigate these oftentimes difficult situations. To wrap things up, they discuss the “magic” email and how it is business-changing. This week’s challenge: take a look at your policies and contracts. Are they clear? Do they convey the messages you want them to?
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This week Jessie and Angela tackle the virtual assistant technology AI known as Alexa, Siri, and Google Assistant. They also sprinkle in other automated systems like Zapier, Integromat, and IFTTT. Listen in as they discuss how these virtual assistants can help make your life easier at work and home with everything from timers and lights to stories and parental controls. This week’s challenge: find a way to implement some sort of AI automation into your life and/or work this week. How did it change things for you?
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela dive into 10 ways to optimize your Facebook Business Page. Not to be confused with your personal profile, they chat about ways to utilize Facebook for business and how optimizing your page can really help as you interact with groups as your page instead of your profile. This week’s challenge: nope, TODAY’S challenge, select ONE item from the list to optimize on your Facebook Business Page right now:
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This week Jessie and Angela dissect the key differences between freelancers and employees. Listen in as they chat hours, getting tasks done, benefits, taxes, and more. This week’s challenge: Evaluate your life as a freelancer or employee. If you’re a freelancer, are you working with clients as though you’re a freelancer or falling back into an employee mindset? If you’re an employee, are you taking advantage of the benefits available to you?
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela chat about the mindset and physical shift between “mom-mode” and “work-mode.” Listen in as they discuss ways to stay sane as you switch back and forth, and even how to get your family involved in the process. This week’s challenge: set expectations and figure out how you can add an “entry” and “decompress” time as you switch between mom-mode and work-mode.
BONUS: Jessie and Angela chat about digital and physical clutter, baby car seat expirations, and more.
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This week Jessie and Angela discuss a recent time study Angela did. What did she learn? That a whopping 20% of her “work” time was not actually getting anything accomplished. Listen in as they problem solve on the spot different ways Angela could reduce that time and become more efficient with her hours. This week’s challenge: perform your own time study! What did it reveal? Any surprises?
Resources:
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela chat about a famous Thomas Jefferson quote… which means Thomas Jefferson didn’t actually say it LOL. But it doesn’t make the quote any less meaningful. “If you want something you never had, you have to do something you’ve never done.” Listen in as Jessie and Angela dissect this quote and pull it into real life, both in business and the home. This week’s challenge: find a tiny change you can make that will lead to something you’ve never had.
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This week Jessie and Angela have a conversation about an overwhelmed and frustrated woman who made a post on Facebook. Listen as they talk about what advice they would give this struggling woman and how we all sometimes find ourselves in the same situation. This week’s challenge: Write down what you’d like to accomplish as well as the resources you have available to you right now. Then, narrow it down!
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This week Jessie and Angela have the pleasure of chatting with their good friend Sarah Morrison. Sarah’s a Marketing Mom extraordinaire as a mother of 6, working full time as an online business coach, and work/life balance master. Tune in as they chat about what balance means, why some old methods don’t really work (especially New Year’s resolutions), and how setting a Word of the Year can make all the difference.
RESOURCES
Visit Sarah on Instagram! @thesarahmorrison
Say hello to us on Instagram too! @marketingmomspodcast
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela are taking a step back from business AND motherhood to talk about their favorite books, podcasts, and TV shows. They’ll also delve into the rules of Secret Santa, the importance of a good coffee cup, and how much fun it is to look back at your favorite music over the year (courtesy of Spotify wrapped for Angela and YouTube Music for Jessie). Listen in, relax, and hopefully find some new things to check out. Today’s challenge: check out a new podcast, book, or TV show (or go back to an old favorite) and take some time for yourself this holiday season.
RESOURCES
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela dive into what a good goal looks like and how you can set them. They also chat about how many goals you should have at any given time and when it’s time to move onto a new goal. This week’s challenge: Create a goal and run it through the S.M.A.R.T. filter to make sure it’s a good one!
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela dive into what exactly content marketing is, how to generate ideas, and how to do it all as efficiently as possible. They also discuss the difference between planned and unplanned content and how both can benefit your business. Today’s challenge: pick your preferred method of content creation - audio, video, written - and also pick a realistic schedule to put out content. Then make it happen!
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela chat about giving and receiving those little unexpected “extras” and how they lead to elevated experiences in business. This will work for your business no matter what industry you’re in, and they talk out different examples of how you might incorporate these “wow” moments for your customers and clients. This week’s challenge: Think about your customer or client and what might be that extra thing to elevate their experience in an unexpected way.
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This week Jessie and Angela chat about reasons why you should have boundaries in your business as well as different types of boundaries to set. With the holiday season upon us, making sure you communicate with your customers and clients can make a big impact on your own experience this time of year. Today’s challenge: pick one type of boundary and put something in place to make things easier for you, free up your time, lower your stress, or help with customer relations. Then take the next step and communicate it with your customers.
Resources:
Marketing Moms FREE Holiday Planner
Say hello on Instagram! @marketingmomspodcast
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela are tackling the one thing that seems to take up the most space in our minds this time of year: what gifts to buy and for whom. There are a lot of factors that go into that decision: cost, the receiver’s likes/dislikes, location, time. Listen in as Jessie and Angela give you 5 tips to help make the decision making easier. This week's challenge: pick one of the 5 tips to begin implementing this holiday season.
Resources:
Marketing Moms FREE Holiday Planner
Say hello on Instagram! @marketingmomspodcast
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela chat about juggling the holidays to host or visit family, make a memorable holiday season for your kids, and still find time to work productively. They give their best tips and tricks for balancing both life and your business during the holiday season of November and December, and offer some of the questions you should be asking yourself ahead of this busy time of year.
Bonus! At the end of the episode, listen in as Jessie and Angela chat about what’s going on in their lives right now as Marketing Moms.
Resources:
Marketing Moms FREE Holiday Planner
Say hello on Instagram! @marketingmomspodcast
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela discuss overcoming limiting beliefs, impostor syndrome, comparisonitis, and feeling good enough in business. They also touch on what you see others doing online, and what you can do to overcome your limiting beliefs, do business confidently, and say "yes" to opportunities in the future. Today’s challenge: write down three things you’re amazing at and post it in an easy-to-see location for when you need that extra boost of confidence in your abilities.
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In this episode, Jessie and Angela are talking about those times in your business when you are rolling in cash…and the times when you may not have enough to cover expenses. Feast and famine is a normal part of business but when you are starting out it can make you feel like you are doing things wrong. Listen in as Jessie and Angela talk about why that cycle happens, how to prepare for it, and even how to make it work FOR your business. Today’s challenge: take a look at the last year in your business and see where those feasts and famines are happening and use that to help you plan for next year.
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela are talking about the worst and best advice they’ve ever received in business. We all know that owning a business is a little bit like having a kid. Everyone has an opinion on the best way to do things...even people without one of their own. Every business is different and has different needs so advice is never one size fits all. But every once in a while a piece of advice starts floating around that can leave you really frustrated or burnt out. Listen in as Jessie and Angela discuss the advice they’ve received and pick apart why it is or isn’t helpful. Today’s challenge: pick one of our best pieces of advice and take action.
Want to hear Jessie & Angela speak at Geekapalooza?! It's a free 4-day event starting October 18th - sign up for free at http://marketingmomspodcast.com/geek
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In this episode, Jessie and Angela dive into digital products and how you can scale your business and boost income without becoming an agency. Many business owners run into the same problem at some point: they want to scale up, but they don’t want to bring on employees or move to an agency model. That’s where digital products can step in to save the day. There are so many different kinds of digital products out there and just as many ways to use them. Listen in as Jessie and Angela talk about digital products and how to use them in your business. Today’s challenge: choose one digital product that you can use in your business model to boost your income.
Want to hear Jessie & Angela speak at Geekapalooza?! It's a free 4-day event starting October 18th - sign up for free at http://marketingmomspodcast.com/geek
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela are talking about Sales Funnels. They tackle what exactly a sales funnel is and how you might use one in your business. They also discuss the difference between a sales funnel and a traditional website. This week’s challenge: Look at your current offers and think about what path you’d like your potential customers or clients to take and how you might be able to create a sales funnel for your specific business.
Resources mentioned:
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela tackle the last quarter of the year, Q4, and goal planning for it as a Marketing Mom. Not only do they discuss what’s on the calendar for quarter 4 and the types of goals you might want to have, but they also discuss what makes a good goal and the starting steps to achieve that goal. This week’s challenge: set aside some time to think about your Q4 goals and start planning how to achieve them.
Resources mentioned in this episode:
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela talk about that dreaded question “what’s for dinner?” (Which is Angela’s least favorite question BTW) Meal planning and prep is a huge topic that comes up a lot with moms in general and especially moms who run their own businesses because it SEEMS like a simple way to take some of the stress off of you, but does it really? Listen in as Jessie and Angela discuss the challenges of meal planning, getting kids involved, and some tips and tricks that have helped them as they figure out what they are going to put on the table. Today’s Challenge: find one way to get your kids involved with the dinner process.
Resource mentioned:
Support the show (https://www.patreon.com/marketingmoms )
This week Jessie and Angela asked their kids what it is they think their moms do while they are working. It is as hilarious and adorable as you would expect. Why is it important to explain to your kids what you do? In today’s episode, Jessie and Angela talk about explaining what you do to your kids and to other adults, what impact it can have on your business, and how it can help you get comfortable saying “I’m a business owner.” Today’s challenge: come up with your one-line child-friendly version of what you do and practice it so you are ready the next time one of the moms in the pickup line asks “so what do you do?”
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela chat about those ugly cry moments. You know them. The times when nothing seems to be going your way and everyone wants something from you all at the same time. In this episode join Jessie and Angela as they chat about The Breakdown, the causes, and the solution.
Resources from this episode:
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela discuss how to know if people will buy your product/ service. Listen in as they discuss the first steps to validating an idea for a product or service, what NOT to do first, and some ideas on what to do if people are really interested. Today’s challenge: go find some people and ask them about your idea for a product or service. Start getting some initial feedback.
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela discuss how people will actually buy anything and what that means for your business. Today’s challenge: find a way to connect with your audience that fits your personality.
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela reveal the most important thing in business… SELLING! Listen in as they discuss why selling is so important, why the rest comes second, and their first experiences in selling. Today’s challenge: sell something! Even if it’s for free, sell something, get a testimonial, and gain experience.
Support the show (https://www.patreon.com/marketingmoms )
In this episode Jessie and Angela talk about the back to school season and finding realistic balance during this transition. Listen in as they discuss back-to-school mom-guilt, adjusting your daily schedule, tips for making the change a little easier, and what to do with all your new “free time”. Today’s challenge: pick one trick to help your mornings go easier and try it out.
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela talk about social media for your business, consuming content from others, and content creation. How do you find time for creating your own content? Listen in as they discuss tips for fitting social media into your already busy schedule. Today’s challenge: as you scroll social media today, write down just one content creation idea for your business.
Support the show (https://www.patreon.com/marketingmoms )
In this episode Jessie and Angela are diving into project management systems for work. Whether you like pen and paper or digital there are lots of options out there. Listen in as they discuss different options and what their favorite tools are for organizing their businesses.
Resources Mentioned:
Support the show (https://www.patreon.com/marketingmoms )
In this episode Jessie and Angela talk about systems for managing what is going on around you. There are a lot of options: paper vs digital, combinations, apps. How do you find what is right for you? Listen in as they discuss the three criteria for choosing a system and share some of their favorite ways to keep their homes running smoothly. Today’s challenge: choose one system you can implement at home.
Resources mentioned:
Support the show (https://www.patreon.com/marketingmoms )
In this episode Jessie and Angela talk about making the jump from hobby to business. Listen in as they discuss what it means to have a business, how to tell the difference between a business and a hobby, and what is the first step forward when you are ready to make that jump. Today’s challenge: go tell someone “I am a business owner.”
Support the show (https://www.patreon.com/marketingmoms )
In this episode Jessie and Angela discuss their worst experiences in business. Listen in as they delve into their past mistakes, red flags, embarrassing events, and chat about what they learned and how it helped them move forward in their businesses and as mothers.
Discover more at MarketingMomsPodcast.com
Support the show (https://www.patreon.com/marketingmoms )
“I just feel like I don’t have enough time in my day!” Newsflash: you don’t! This episode is all about time management and Jessie and Angela are serving up their favorite ways to fit everything into the time we do have as moms and business owners. Plus a few tips on how to take the pressure off. Today’s challenge: find one place in your day that you can switch things up to make things run more smoothly.
See more at MarketingMomsPodcast.com
Support the show (https://www.patreon.com/marketingmoms )
In this episode Jessie and Angela are talking all about success. What is success? What influences your idea of success? Listen in as they discuss how to define success and how you can move toward success in your life. Bonus: one of Angela’s cats makes a guest appearance.
See more at MarketingMomsPodcast.com
Support the show (https://www.patreon.com/marketingmoms )
What is the biggest fear moms with businesses have to overcome? In this episode Jessie and Angela discuss their biggest fears and how to overcome them. Listen in as they discuss how they ended up where they are now and some of the things they did to overcome their biggest fears, plus some of the things they still struggle with.
Support the show (https://www.patreon.com/marketingmoms )
In this episode, Jessie and Angela introduce themselves and share a little bit about their lives and journeys as mothers and business owners. They touch on the chaos that is running a business, mommy influencers and discuss their new book Marketing Moms: How To Find A Realistic Balance Between Building A Successful Business And Being A Superstar Mom.See more at MarketingMomsPodcast.com
Support the show (https://www.patreon.com/marketingmoms )
The biggest lie we have been sold as women, mothers, and business owners is “you can have it all” (usually followed by some kind of ‘buy my product/system’ pitch). But the truth is you actually can’t have it all. At least not the way we think of it. In this episode Jessie and Angela discuss the big lie we’ve all been sold, why its crap, and what we can do about it. Listen in as they discuss being real with yourself, what we can do about feeling like we are missing out on having it all, and what to avoid. Today’s challenge: find your one thing.
See more at MarketingMomsPodcast.com
Support the show (https://www.patreon.com/marketingmoms )