Books That Get Leads: Recent Episodes
Colin J. Campbell
Colin J. Campbell shares how to publish, launch, and profit from a book as a lead-generation tool, a sales asset, and a branding strategy. If you're a service-based business owner who wants to differentiate your brand, increase your perceived value, close more deals, and grow your business through direct-response marketing... This is show is for you.
I recently discovered a real gem of a book: Write Useful Booksby Rob Fitzpatrick. In this interview, we talk about the power of beta reading can have on your material.
This is an incomplete sentence that you can use as a prompt to think about and write a better book.
Welcome to the homepage of books that get leads! Click "play" and hear a short, informative, and useful message about this marketing model.
Hugs,
Colin J. Campbell.
Founder, Books That Get Leads
............
This is an episode I'm designing specifically for the homepage of books to get leads. The point of this is to welcome a new visitor on the page and explain an important point about books to get leads. We are not only creating a front-end lead generation system, it's also a marketing system designed to convert our clients into an offering, and follow up with them long-term. Brian Kurtz, the author of the book overdeliver, taught me a term. It is called the online family. It's so much more of an empowering term for leads. We are connecting with human beings, giving them tremendous value, making offers that are relevant to them and their journey, and keeping them as customers for as long as humanly possible. You want to over deliver at every level. One of the ways to do that is by having a book, plus all of the other media associated with it. I hope you understand what this episode is all about, and if you'd like a greater Insight, go to www.booksthatgetleads.com and see how I'm using this episode on the homepage as a welcome.
It's more of a misconception or disempowering perspective than it is a myth, but it's such a common sentiment I hear on a regular basis. I thought I'd address it today.
The myth is: “No one is going to read the book anyway.”
This insinuates that what you put in your book doesn't really matter.
It's is dangerous for two reasons.
The most important reason is that rich and successful people read. If you're building any credibility by "just" authoring a book, all of that credibility fast dwindles if the contents suck. The second dangerous element is the pernicious mental slothfulness it can promote. It's like suggesting to yourself that no one cares about what you have to say. That is not the type of messaging you want to tell your subconscious.
How do you create a simple call to action anyone can remember so you can build your audience, your online family, a.k.a. your list? In this episode, I share with you an assortment of insights related to building your own distribution network.
If you're a business owner who wants to distribute your non-fiction book and promote your business, this is the first episode of Books That Get Leads about book distribution.
Enjoy...
and if you have any questions, head over to https://BooksThatGetLeads.com/
Peace,
Colin
Client case studies have three elements of influence wrapped within them. The first is that a case study is a story. The second is that they contain valuable information that appeals to the self-interest of the reader. The third, and probably most valuable element of case studies is, they are wrapped within a layer of social proof. In this episode, you're going to learn books that get leads.com. I hope you are having a tremendous day. Sincerely, Colin Campbell.
Writing requires a lot of mental energy. And the amount you have at the beginning of the day is NOT the same as it is at the end. In this episode, find out how to manage your mental energy to become a more productive writer using these three tips.
In this episode of books that get leads, I share with you the importance of writing at 1000 words per day. I will also give you at least three tips on how to overcome writer's block, and structure your day around this critical task. Enjoy the episode, and if you'd like to learn more about books that get leads, then go to https://booksthatgetleads.com/.
Imagine you could open up the hood of your subconscious and tinker around with all the wires, buttons, and gears... with the ultimate objective of being a more effective, courageous, charming, happy, successful, smart human. Imagine you could take better control over your own mind. In today's episode of Books That Get Leads, I give you a process for affecting that change. It's not the only thing you'll need, but it's a tool in your arsenal of personal development. Action is the most significant element that creates change. Yet, this is one of the tools that will help develop more COURAGE to act in the world. Hope you like it. Hugs, Colin
I challenge you to produce a short, valuable, Book That Gets Leads.In today's episode, I'm going to summarize the last 7 episodes of the podcast and turn that into a step-by-step system for you to implement over the next (approximately) 10 days.
If you do this you can expect at least a 10,000-word manuscript that you'll edit into an honest-to-goodness book that gets leads, clients, and sales. You'll LOVE it. Also, check out https://booksthatgetleads.com/ to get a copy of the accompanying resources.
In the last four episodes of books that get leads, I shared with you how to get book clarity through your target market, their problems and your solutions, create the ultimate outline and then turn that into a workable document. Today, in this episode you'll learn about a unique process I call the publishing assembly line.
The publishing assembly line is 10 folders you open on your computer or within Google Drive. You label each folder consecutively from 0 to 10.
Each folder has a specific rule for the publishing process. As you progress through your document, you'll be moving it into the next folder until your project is complete.
So, we're done with the brainstorming stage. Now it's time to start writing our book! Alright, let's go ahead and open up a blank text document so that you can get started on what will become your Book That Gets Leads.
The first thing I want to talk about is structure because this part of the process might not be as intuitive for some people--especially if they are used to just following their gut instinct when making decisions or handling projects in general without any kind of guideline whatsoever (that sounds like me).
Do you need an outline for your book? Today's podcast teaches you how to create a well-organized and easy-to-follow outline for any type of non-fiction book.
When you're strategizing what to share in your book, one of the fastest and easiest ways is by simply asking. You ask your target audience what their challenges, struggles, and problems are. Then, you use that information as the foundation to plan your book. In this episode of Books That Get Leads,I share The P.S. Method to help you do. exactly that.
Before you write anything, the first step to prepare your book is clearly defining your target market.
Who are the readers?
Specifically, what are the demographic and psychographic qualities of your perfect client?
Write those down and keep them in mind as you start strategizing your book’s content.
Hope you get value from today’s show.
If you’d like to check out previous episodes as well as a free copy of my book, Books That Get Leads, head over to BooksThatGetLeads.com
On your progressive realization of a worthy idea, remember: It’s Always Day One. This is a beginner's mentality, yet one that virtually all great masters of any craft maintain. Thank you for listening to this episode of Books That Get Leads, and if you’d like to check out previous episodes, publishing assets, as well as a free copy of my book, Books That Get Leads, head over to https://booksthatgetleads.com/
In this episode, you’ll discover:
- A new definition for "success" in publishing that will help you get your book done.
- A series of lead-generating book case studies and examples: how other business owners are using their books to get leads, speaking engagements, media opportunities, and more
If you enjoy the first episode, please share it.
Also, visit www.BooksThatGetLeads.com for special access to FREE gifts, resources, products and services that help you to publish for lead-generation, marketing, sales, public relations, and entrepreneurship.
Stay present, look forward, and remember: it’s always day one.
Sincerely,
Colin Campbell
Host of Books That Get Leads
Founder of Formula Publisher™