Cyberly: Recent Episodes
FreightWaves
Cyberly, meaning to do anything through the internet, covers how the attention and creator economy has evolved in order to help you navigate the digital world within logistics more efficiently. Hosted by long-time B2B marketer Blythe Brumleve, the show appears live on Freightwaves Thursdays at 2pm EST and available on major podcast apps.
As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted.
Also in today’s show:
→Michelle LeBlanc is highlighting the good marketing strategies she sees freight companies creating
→Nick Klein on the supply chain challenges of shipping transformers that power our electrical grid
→The logistics of the internet (which involves some of the same methods used hundreds of years ago!)
Show Links:
- Connect with Michelle LeBlanc on Linkedin and Twitter
- Follow Drop and Hook on Facebook, Instagram, and their website
- Connect with Nick Klein on Linkedin
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Most companies think about content marketing wrong. Some common misconceptions include:
–“Too expensive”
–“I don’t want to manage/invest in it”
–“What's the ROI of this one blog post? Or a podcast?”
–“The barrier of entry is too difficult”
We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center?
Also in today’s show:
→Disney Logistics
→Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freight
Show Links:
- Connect with Thomas Wasson on Linkedin
- Follow Thomas’ show, Loaded and Rolling
- Freightwaves Top 100 Companies in Freighttech
- Moving the Liberty Tree
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode.
Also in today’s show:
→Pam Simon is telling us what to expect at the next Manifest conference
→Justin Martin is breaking down the best ways to promote Truck Driver Appreciation Week
→How fantasy football keeps the Yahoo brand afloat
Show Links:
- Register for Manifest: The Future of Logistics
- Connect with Pam Simon on Linkedin
- Connect with Justin Martin on Twitter
- Follow Back the Truck Up on Tiktok, Twitter, and their website
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
It feels as if we’re just inundated with everything we should be doing—and the internet plays a large role in that. So in today’s show, we’re breaking down how to filter through the noise and use the internet to your advantage.
In this episode, we’re breaking down:
→Why the smartest companies are prioritizing MOPs aka marketing operations
→Weather Optics Founder/CEO Scott Pecoriello is talking about what else-the weather and how to avoid catastrophe with your shipments
→Carrier Source CEO Rob Light is telling us all about how to get positive reviews
→What Facebook/Meta CEO Mark Zuckerberg is planning for virtual reality
Show Links:
- Connect with Scott from Weather Optics on Linkedin and their website
- Connect with Rob Light from Carrier Source on Linkedin and their website
- Watch Blythe on Freightwaves Now breaking down Facebook CEO Mark Zuckerberg and how he thinks about content moderation
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Economic Espionage has been going on for centuries. So in today’s episode, we’re talking about it in two ways: first, how to spy on your competition using digital tools, and second, how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea.
Also on the show, Nadine Nocero from Sync Show on the pillars of marketing to prove ROI, and Wasim Munayyer is back to tell us about the current job market trends-especially when it comes to Gen-Z.
- Connect with Nadine Nocero on Linkedin and her company Sync Show
- Connect with Wasim Munayyer on LinkedIn
- Curiosity Stream Return of the Trade Wars episode
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we’re going to nerd out on the logistics of The Lord of the Rings.
Other topics on the show? We got you covered there too with how to make sure your SEO strategy is working FOR you ad not against you plus the latest with the new AI image generator tools and how we can use them in freight.
- Flexport’s top supply chain influencers
- Connect with Mathew Leffler of Armchair Attorney on Linkedin, Twitter, and YouTube
- Join the Midjourney beta on Discord to create your own AI images
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
If you’re like me, hearing the words “compliance” and “ accounting” is enough to make me go take a nap. But these two parts of running a freight company are vitally important to keeping your business open and running smoothly.
On today’s show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO and Nic Sallis from Fleet Drive 360.
Also on the show, we’re breaking down the latest stats from Logistics Marketing Advisors that will help brokers and carriers effectively reach out to shippers.
- Logistics Marketing Advisors 2022 Report (pdf)
- Hubspot 2022 State of Marketing Trends (pdf)
- Connect with DeNisha Gray on Linkedin
- Check out TranspoCFO on Instagram, Facebook, Linkedin, and their website
- Connect with FleetDrive 360 on Instagram, Facebook, LinkedIn, and their website
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Have you ever wondered how a city gets a port? What about how a city gets an NFL team?
In honor of the first Jaguars player to be inducted into the Hall of Fame, we’re covering the significance of how JAXPORT and the Jaguars have positively affected the Jacksonville community along with sports marketing ideas you can use as inspiration in your own campaigns.
Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.
- Connect with JAXPORT’s Chelsea Kavanagh on LinkedIn
- Check out JAXPORT on Instagram, Linkedin and their website
- Watch DESTINY the full story of how Jacksonville landed the Jaguars
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space?
Freight tech arguably has a stronger focus on media, marketing, and their website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies.
Also on the show, we have Jill Schmieg talking about how her clients in the logistics space are tackling the one-person marketing challenges, and then Zach Swartzendruber is breaking down how trucking companies can offer benefits for their drivers (even if the budget is tight).
Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.
Show Links:
- Freightwaves Freight Tech Top 25 of 2022
- Connect with Jill Schmieg on Linkedin
- Check out the Sol de Naples Marketing website
- Connect with Zach Swartzendruber on Linkedin
- Check out the Benefits for Trucking website
- Check out the Freight Farms mission
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
On last week’s show we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company.
Also on the show we’ve got CEO of Munamayer Group, Wasim Munayyer, to update us on the Great Resignation and how logistics companies can manage recruiting challenges. Plus Founder and Managing Director of Team Integrity Knowledge Center Melanie Patterson is joining the show for a second time to talk about the government contracting side of trucking.
Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.
Show Links:
- Armstrong and Associates Top 3PLs List
- Connect with Wasim Munayyer on LinkedIn.
- Connect with Melanie Patterson on Linkedin
- Follow Team Integrity Knowledge Center on Instagram and their website.
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Also on the show is a new TikTok fav to follow, Rocket Shipping. Their CEO Gabe Pankonin joins the show to talk about the nuances of shipping LTL, crappy TMS systems, and how they’re diving head first into content marketing.
Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.
Show Links:
- Connect with Gabe Pankonin on Linkedin
- Follow Rocket Shipping on TikTok, Linkedin and their website.
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.
- Connect with Eileen Curran on Linkedin
- Follow Oddysey Logistics on Linkedin and check out their website
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
The Munayyer Group is a leading recruiting firm specializing in the logistics and technology fields. Whether you're looking for a new job in the industry or you're looking to hire top-tier talent, The Munayyer Group has the network strength to meet your needs. Learn more at munayyergroup.com
The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere.
Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting department. Which is why I was stoked to sit down with marketing and social media manager Bianca Sanchez at the beautiful Gaylord Resort in Orlando, Florida. In this interview, we talk about Bianca's struggles and successes with driver recruiting along with using their website and social media content as a recruiting tool.
- Check out the Hirschbach website
- Connect with Bianca on Linkedin
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight.
Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy.
Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.
- Connect with Katie McPherson on LinkedIn
- Follow Magnum Transportation on LinkedIn
- Visit Magnum Transporation's website
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry.
Connect with host Patrick Kelley on Linkedin
Follow The Produce Industry Podcast on Linkedin
Subscribe to the show on iTunes or Spotify
Follow Cyberly on Apple Podcasts
Follow Cyberly on Spotify
More FreightWaves Podcasts
Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.
Connect with James on social media and follow his work
Follow Cyberly on Apple Podcasts
Follow Cyberly on Spotify
More FreightWaves Podcasts
I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight.
She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week.
How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from FreightWaves The Future of Supply Chain.
- Follow Grace Sharkey on Linkedin and her work on Freightwaves
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
In our ongoing road series, Blythe sits down with FreightWaves creator and host, Mary O'Connell at The Future of Supply Chain conference.
Mary was a freight broker for years who joined FreightWaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp.
It's a super fun conversation with one of the most interesting creators in freight.
- Connect with Mary on Twitter and LinkedIn
- Subscribe to Mary's show and newsletter, Check Call
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Cyberly has seen a lot of roadshows but none quite like the episode we have for you today…We were honored to host a live show on Day 2 of Freightwaves’ Future of Supply Chain conference located in Rogers, Arkansas.
As if hosting a live show isn’t nerve-racking enough, host Blythe Brumleve invited Freightwaves CEO Craig Fuller on the show and he did not disappoint.
Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry.
- Follow Craig Fuller on Twitter
- Connect with Craig on LinkedIn–but don’t you dare DM him with a lame pitch
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on Freightwaves TV.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play.
Also on the show, Ken Kowal of Shipstarter is breaking down logistics content marketing strategies, Tommy and Robert from Get Swift are telling us about their food logistics delivery platform. Then we end the show with some some fun facts about the logistics of tequila
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Connect with Ken Kowal on Linkedin and his ShipStarter website
- Check out Get Swift on YouTube, Linkedin, and their website.
Listen to these shows next:
- Retention is the new recruiting
- How to work with Trucking Influencers
- The wild story of Succulent Smuggling
- The logistics of championship merchandise
- The logistics of the NFL
- The logistics of Mother’s Day flowers
- The logistics of racehorses
- The logistics of Calypso Lemonade
Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics.
In addition to to this topic, we’ve got Sara Graham aka Logistoks, Director of Operations at NFI Industries telling us how she got started sharing freight broker insight over on Tiktok and Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about cargo crime, risk mitigation, and more.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Connect with Sara Graham on TikTok and LinkedIn
- Check out NFI Industries website
- Connect with Karin Stevens on LinkedIn
- Check out the Overhaul website
Listen to these shows next:
- How freight companies should treat SEO
- How to stop annoying your website visitors
- How to get started on TikTok
- Freightvana’s Sales and Marketing Tips for 3PLs
- Using social media to connect with carriers and shippers
- Freight broker sales training with Freight360
It’s never been easier to create content online. But with millions of uploads every second of the day, and a fury of spam and bot tactics on the rise, we’re exploring the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet.
Since it’s easier than ever to create content online, we’re also diving into the creation part of the journey by interviewing long-time driver and truckfluencer, Ingrid Brown.
This plus how to avoid all the “should” noise on the internet in order to simplify your marketing plan.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Connect with Ingrid Brown on Linkedin
- Check out Back the Truck Up
Listen to these shows next:
- Google My Business’ Free Call Tracking
- AI Tools to Help the One-Person Marketing Team
- Artificial Intelligence in Marketing
- How to work with trucking influencers
- Making trucking cool again with Adam Wingfield
- Trucking's training problem with Desiree Wood
- Hidden opportunities with retention with Driver Reach
- Getting Driver Feedback with Workhound
- Drivers deserve more than a social media post
We all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed.
Also on the show, Haley Fazio is breaking down how she plans the live and virtual events for FreightWaves along with Jennifer Karpus-Romain of the TMSA is telling us how she’s revamping a nearly century old association to bring it into the modern age.
Follow Cyberly on Apple Podcasts
Follow Cyberly on Spotify
More FreightWaves Podcasts
A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.”
So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.
Also on the show, we have Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil talking about their new Synergy Diesel Efficient program along with Emily Minor of LRN Corporation to talk about achieving real business results simply by creating an ethical company culture.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Connect with Austin Johansen on Linkedin
- Visit the ExxonMobil website
- Connect with Emily Miner on Linkedin
- LRN's Benchmark Guide to Ethical Company Culture
- Register for TMSA’s Webinar on ‘Cutting Edge Trends in Marketing’
When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion.
This plus chatting with Pearl Trans CEO Lorena Camargo on the intricacies of medical shipments and Hawke Media CEO Erik Huberman on what a business needs to know before they outsource their marketing.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Connect with Lorena Camargo on Linkedin, Twitter, and Instagram
- Check out Pearl Trans website, Linkedin, and Instagram
- Connect with Erik Huberman on Linkedin
- Check out the Hawke Media website and book, The Hawke Method
- Save some cash on furniture with Spoken.io
Listen to these shows next:
- The Most Important Thing You Can Add To Your Website TODAY
- Website and Marketing Must-Haves for 2022
- Marketing and Website Design for Small Fleets and Owner-Operators
- The Costly Mistakes You’re Making With Your Website
We hear that phrase a lot and there’s no shortage of advice on the internet covering any topic, in any industry. But have you taken the time to study not just what people say but how they get it done?
That’s our main topic for today’s show as we cover content marketing lessons from YouTuber, Mr. Beast, how to run a freight brokerage with Able Transport Solutions’ Liz Wayne, and creating data-based research for maritime from Thetius’ Nick Chubb.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Mr. Beast Squid Game YouTube Video
- Mr. Beast on Joe Rogan
- Check out Able Transport Solutions website
- Connect with Liz Wayne on Linkedin
- Check out Thetius website
- Follow Nick Chubb on Linkedin
Listen to these shows next:
- What Barstool Sports and Mr. Beast can teach us about content marketing
- Freight broker training that isn’t a scam
- Studies reveal how sales team should contact logistics leads
- Annual 3PL study reveals how brokers can differentiate themselves from their competitors
We’ve been featuring some of the top companies trying to fix some complex issues in the trucking sector and today’s show is no different.
CEO of Edison Motors Chace Barber is joining the show live to talk about how his idea to retrofit old trucks with an electric kit has been making waves on TikTok to the tune of more than 700k followers. Then we’ve got Locomation’s COO Glynn Spangenberg giving us a breakdown of the lidar systems being used on their autonomous truck.
All this plus a shipper reveals on Twitter what he wished he knew about working with a 3PL before he started. Which is great insight for any brokers out there looking to ease concerns and get ahead of potential concerns before, during, and after the sale.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Follow Chace Barber on TikTok
- Check out Edison Motors website
- Follow Glynn Spangenberg on Linkedin
- Check out Locomation’s website
Listen to these shows next:
- Targeting the Autonomous Middle Mile with Gatik
- The State of Autonomous Vehicles In Trucking
- How Freight Companies Should Treat SEO in 2022
- Getting attention in 2022
- Power of Marketing Operations
You’ve likely heard about NFT’s, crypto currencies, and the metaverse. But all of these phrases fall under one large technological system: Web3.
In today’s episode we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. We’re covering topics of the very basics of Web3, it’s expanding components, and how you can start exploring this new digital world.
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Follow VenuseVerse on Instagram, Linkedin, and Twitter
Listen to these shows next:
- A very beginner’s look into the Metaverse
- NFT’s and Futurism with Nasjaq
We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness.
Follow Cyberly on Apple Podcasts
Follow Cyberly on Spotify
More FreightWaves Podcasts
As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind. On this show, we’re talking about how to start a media program within your company along with special guest Rahmel Wattley of Truck N’ Hustle is back to give us some insight on how he continues to build his media empire. Also on the show an interview with Wingcopter’s co-founder Ansgar Kadura and their new medical drone delivery service coming soon to the US.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Follow Truck N’ Hustle on YouTube, Instagram, Facebook, and Twitter
- Visit Truck N’ Hustle’s website
- Check out Wingcopter’s website and YouTube
Listen to these shows next:
- Getting attention in 2022
- Website + Marketing Must-Haves for 2022
- The Most Important Thing You Can Add To Your Website TODAY
- How to Make Customer Interviews Your Secret Marketing Weapon
- Creating Buyer Personas That Don’t Suck
- And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run
If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their portfolio focusing on female and POC founder-led businesses, his company Refashioned, champions companies refashioning supply chains.
Follow Cyberly on Apple Podcasts
Follow Cyberly on Spotify
More FreightWaves Podcasts
Live and in-person events are coming back in 2022 with a vengeance and so is the swag companies are choosing to invest in. Catch up on the most creative sponsorships and merchandise given away at Manifest: The Future of Logistics conference that took place in Vegas just a couple of weeks ago. This plus a deep dive conversation with one of Freightwaves’ smartest on-air host, Anthony Smith.
All this along with two great in-person conversations with Brad Gillette of Gatik and Matt Barr of GEODIS’ e-Logistics brand.
Follow Cyberly on Apple Podcasts
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Blythe has hit the road again and this time she's at Manifest: The Future of Logistics in Las Vegas. Joined by in-person discussions with Lean Group's Trey Griggs along with Zuum Transportation COO, Matt Tabatabai, we're talking about taking those digital connections and enhancing them with solutions that give us hours back in the day by optimizing the mundane tasks so we can super-charge where we excel at.
Follow Cyberly on Apple Podcasts
Follow Cyberly on Spotify
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Little Finger from Game of Thrones famously said, “Chaos is a ladder” and I don’t have to tell any of y’all that the last two years have felt like complete chaos.
But through that comes new opportunities–and today we’re talking about where your company can seize opportunity through Linkedin, podcasting, and building a marketing team.
Special guests for this episode include GTL’s chief marketing officer Lina Acosta along with Cameron Pechia owner of Valley Trucking Insurance and host of ‘Get a Load of This’ podcast.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Check out GLT Logistics website
- Connect with Lina Acosta on Linkedin
- Check out Valley Trucking Insurance and Get a Load of This podcast
- Connect with Cameron Pechia on Linkedin
Whenever the New Year rolls around, folks start thinking about their health from both a personal and a financial standpoint. That’s why today’s show is going to be a fun one because we’re talking with Mark Manera on how drivers can stay healthy on the road and then we’re chatting with Jonathan Rojas on how carriers can use Transfix software to stay loaded and avoid those soul-sucking spreadsheets.
Also on the show, we’re diving into the logistics of championship merchandise and the attention economy for cows! Yes, you read that correctly.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Check out The Trucking Fitness Company website
- Follow Mark Manera on Instagram, TikTok, Linkedin, and his podcast.
- Check out the Transfix website
- Follow Jonathan Rojas on Linkedin
You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective compared to the present-day if they’re going to be good at storytelling.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Follow Sal Mercogliano on Twitter
- Check out Sal’s show “What’s Going On With Shipping” on YouTube
- Tiktok becomes the most popular domain of 2021
- Edelman’s new study covering Linkedin B2B buying stats
The holidays are a time where most office work slows down–rightfully so.
But it’s also an opportunity to catch up on some content and strategies when you have the extra brain bandwidth. That’s why this episode is all about research and education. From learning what SEO strategies you should be deploying in 2022 to the freight sales tactics to attack, we’re breaking down some industry education that isn’t a scam.
And if you’re looking to get a more holistic approach to the entire global supply chain, I’ve got a list of them for ya that the good people over at Bloomberg’s Odd Lots have been dishing out over the last year.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- SEO misconceptions from Ahrefs CMO Twitter Thread
- Connect with Ben Kowalski on Linkedin
- Check out Freight360’s website and freight broker course
Binge Worthy Shows:
All links are iTunes so if you want another version, simply copy the episode title and search for it in your fav podcast player.
- Why Tracy Can’t Ship a Teddy Bear from Hong Kong to the U.S. Right Now
- How the World’s Companies Wound Up in a Deepening Supply Chain Nightmare
- The Trucking Episode: Why The Industry Is Such a Mess
- GXO’s CIO on the Past, Present, and Future of Warehouses
- What the Pandemic Did to the U.S. Rail System
- Craig Fuller on the Huge Challenge of Getting the Ports to Operate 24/7
- The White House’s Envoy on What They’re Doing to Fix the Ports
- Gene Seroka on the Logistical Logjam at the Port of LA
- Ryan Peterson on How Global Supply Chains Have Gotten Even Worse
- Why the Price of Wooden Shipping Pallets Has Soared
You’ve probably heard the words NFTs and AI thrown around a lot. While these tools are talked about as technology that will change our lives in the near future, a lot of these tools are already here.
In today’s show, we’re going to talk about how the one-person marketing team can use AI tools already on the market to get back hours in their workday. Then we’re chatting with futurism creator Nasjaq on his favorite startups and just what the hell we’re supposed to do with NFT’s.
This plus some of my favorite Tiktoks from the world of logistics.
Show Links:
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Connect with Nasjaq on Twitter, YouTube, and Tiktok.
Check out these shows next:
- A very beginners look into the metaverse
- Using AI in Marketing
- How AI is helping freight brokers manage capacity
- Using cloud computing to solve supply chain problems with Microsoft
It’s that time of the year again. Budgets. Goals. Analysis. Planning. It feels like all of these pile on us at once as we start thinking about who and what we wanna be in the new year.
It can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from.
That’s why I’m bringing on Cyberly’s first repeat guest, Freight Plus’ Director of Marketing Kyle MacNaught, to talk through the marketing and website must haves for 2022.
All this plus former Twitter CEO Jack Dorsey’s decision to leave Twitter and his interesting comments about how companies should NOT be founder-led and my favorite segment, the TikToks of the week!
Watch replays of Cyberly on Freightwaves TV
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Connect with Kyle MacNaught on Linkedin
Freight Plus website, Podcast, YouTube, and Linkedin
How did you hear about us?
How freight companies can build in-house content teams
Fixing your shady email list
Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list plus some fun insight on the logistics of Antarctica.
Also on the show, Ilhan Kolco of ProGlove is helping us dive into wearable industrial technology that makes you feel like Ironman and VP of Marketing Jeff Lerner is telling us about Flock Freight’s marketing strategy and plans for 2022.
Show Links:
Watch replays of Cyberly on Freightwaves TV
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Connect with IIhan Kolco on Linkedin
Visit ProGlove’s website
Connect with Jeff Lerner on Linkedin
Follow Flock Freight on Twitter, Instagram, and Facebook.
Check out these shows next:
New study reveals how sales teams should contact logistics leads
Annual 3PL Study reveals how brokers can differentiate themselves
It’s a simple question but how many of us can answer what the top two channels our customers heard about or follow us on?
What if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars? That’s our main topic for today’s episode along with Spire Maritime’s Head of Product Kevin Nakao dishing on why he hates MQLs.
Show Links:
Watch replays of Cyberly on Freightwaves TV
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Connect with Kevin Nakao on Linkedin and Twitter
Spire’s YouTube Video
Katelyn Bourgoin’s Twitter Thread on Customer Trigger Techniques
Check out these shows next:
How to Work With Trucking Influencers
The Hidden Power of Subject Matter Interviews
Conducting Audience Research with Amanda Natividad
How to Make Customer Interviews Your Secret Marketing Weapon
Creating Buyer Personas That Don’t Suck
And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run
Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops can ideally be a dedicated position but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you.
Also on the show, FreightFriend’s Director of Marketing Phoebe Noce is telling us about her content marketing strategy. Plus with Facebook reportedly changing their name to focus more on the Metaverse--we dive into just what the hell that is and what it could mean for your business.
Watch replays of Cyberly on Freightwaves TV
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Connect with Phoebe Noce on Linkedin
Follow FreightFriend on Linkedin
Check out FreightFriend’s website
What if Performance Advertising is Just an Analytics Scam?
Check out these shows next:
Google My Business Update
How To Conduct Audience Research with Amanda Natividad
Artificial Intelligence in Marketing
How to Audit Your Website (free course)
A big theme of today’s show is about education. Firstly we have a brand new 3PL Study to break down that reveals what shippers want out of their 3PL partnerships--which is a good way for companies to differentiate themselves against their competitors using educational content. Then we have two creators, Gabby Salazar who’s a merchant mariner, and Cory Connors, a sustainable packaging expert, who both have amassed thousands of followers with their TikTok content by simply educating their audience on their careers.
Watch replays of Cyberly on Freightwaves TV
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Download 2022 Annual 3PL Study
Follow Gabby on Tiktok and Instagram
Connect with Corey on Tiktok, YouTube, and Linkedin
Visit Cory’s website and follow his podcast
How To Get Started with Customer Research:
Customer Interviews
Buyer Personas
Subject Matter Interviews
Audience Research
You’ve likely heard the reports of a record number of ships off the Port of LA waiting to be unloaded—blaming the “shortage” of drivers, warehouse workers, and an explosion of e-commerce orders. Here to help us break down why the global supply chain is in such disarray is the host of Let’s Talk Supply Chain Sarah Barnes-Humphrey and the host of Navigate B2B Steve Ferreira. Also on the show, we’re breaking down Facebook’s troublesome history as a new 60-Minutes report dropped and the platform faced global outages all within 24-hours of each other. What does this mean for you and your digital marketing priorities? Let’s spill the tea.
Watch replays of Cyberly on Freightwaves TV
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Connect with Steve Ferreira on LinkedIn
Check out Steve’s website, Ocean Audit, his show Navigate B2B, and his book, Navigating B2B.
Connect with Sarah Barnes-Humphrey on LinkedIn and Instagram
Check out Sarah’s show, Let’s Talk Supply Chain, and her SaaS tool, Shipz
Check out these shows next:
The Wild World of Succulent Smuggling
The Logistics of Mother’s Day Flowers
What Reality TV Can Teach Us About Brand Safety
Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, it may soon be extremely difficult to tell the difference between humans and robots when it comes to audio, video, or writing.
Keeping the tech train going, we’re also speaking with Lindsay Watt of Parade.AI and Ayman Husain, Director of Customer Success at Microsoft about their goals to help the freight industry tackle these complex cloud, computing, and capacity challenges. (say that three times fast)
All this plus some fun logistics of the NFL!
Watch replays of Cyberly on Freightwaves TV
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Connect with Lindsay Watt of Parade.ai on Linkedin
Follow Parade.ai on Linkedin and check out their website
Connect with Ayman Husain of Microsoft on Linkedin and Twitter
What Goes Into Preparing an NFL Stadium for Game Day
iOS15 is here and with that we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it all the more important to focus on building your first party data collection process, honing in on those buyer personas, and helping the sales team make their adjustments in a cookie-less world. Helping us to break it all down are Adrienne Barns of Best Buyer Personas and Forrest Dombrow of Solve Sales.
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Follow Adrienne Barnes on Twitter and Linkedin
Check out Adrienne’s Best Buyer Personas’ website
Follow Forrest Dombrow on Linkedin along with his company, Solve SalesCheck out Forrest’s Solve Sales website
Listen to these shows next:
The Role of a Marketing Architect with Amanda Natividad
How to Make Customer Interviews Your Secret Marketing Weapon
It’s Truck Driver Appreciation Week and that means you’ve likely seen several posts on your social media feeds “Thanking a Trucker.” But what are some ways you can do more than a social media post? We’re breaking down some campaigns being run by some of the bigger companies but also revealing exactly what truckers have previously said they want during this week and year-round. In addition to this, we’re chatting with Workhound CEO Max Farrell to get the lowdown on driver feedback and Chris Bright is telling us how he grew his last mile fleet and is now helping others to do the same.
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Follow Chris Bright on Instagram
Check out the Start Small End Big course
Workhound’s resources and case studies
Connect with Max Farrell on Linkedin
After a month of being on the road, we’re back live in action to recap the biggest digital media news you might have missed, Tiktoks of the week, and Pam Simon the conference chair of Manifest on planning The Future of Logistics.
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Why Short Form Video Isn’t a Fad
Connect with Pam Simon on Linkedin, Facebook, and Instagram
Check out Manifest: The Future of Logistics conference
In our final episode of this Cyberly Hits the Road series, we’re taking one interview from one event and combining it with an interview from another event as a sort of the last hurrah. But these last hurrah’s are doozy’s as we got Chris Jolly aka The Freight Coach joining the show in a two-part discussion talking about building his career as a broker and transitioning to a new role as influencer and creator within the industry. And speaking of two parts, we also have Big Ed Burns and his son Ed Burns also joining the show to talk about bridging the gap between the family dynamics of running a business together--especially when you can combine the superpowers of the veteran leadership with new insights. This show really is about building for the long haul in a variety of ways so hopefully you all enjoy!
Follow Chris Jolly on Linkedin and Instagram
Subscribe to Coffee with The Freight Coach podcast on Apple or Spotify.
Listen to our full talk with Chris Jolly including part two (Available Friday 9/3)
Connect with Big Ed Burns and his son Ed on Linkedin
Check out Burns Logistics website
In this episode of Cyberly, we’re in Charlotte, North Carolina at Armstrong Transport Group’s annual agent conference. It’s an event filled with educational and community building activities among all freight agents with the program. I was invited up to Charlotte to speak on building your business in a digital world and got the chance to chat with three of their all-star agents (aka the top performers) along with Armstrong’s CEO, Brian Mann.
It’s a fascinating discussion into what questions a freight agent should be asking before deciding to join a program in order to set themselves up for success.
Follow Brian Mann on Linkedin
Checkout Armstrong Transport Group’s website and follow them on Linkedin
If you liked the production quality of this episode, be sure to check out Round 7 Productions. They were my lifesaver at this event!
With the flood of technology that has hit the logistics market, it can make or break a company should they choose the wrong provider. But how do you know what technology is right for your business? That’s what our guests on today’s special edition of Cyberly have to say with Sandy Vosk of Advanced Technology Solutions and Mike Mulqueen of JBF Consulting.
Connect with Sandy Vosk on Linkedin
Check out Sandy’s website, Advanced Technology Solutions
Connect with Mike Mulqueen on Linkedin
Check out Mike’s website, JBF Consulting
Most of us have heard the phrase “driver shortage” at least a dozen times but the real debate should be centered around retention and training. It’s these two factors that are leading drivers to quit their jobs altogether--even if they’re. So how do we fix this? Well, Adam Wingfield of Innovative Logistics Group and Desiree Wood of Real Women in Trucking are talking about those challenges in an effort to make trucking cool again while also creating a safe environment while on the job.
- Follow Adam Wingfield on Instagram and Linkedin
- Check out Innovative Logistics Group website
- Follow Desiree on Twitter and Linkedin
- Check out Real Women in Trucking website
We hear the phrase “collaboration” all the time but what does it really mean when it comes to complex supply chains? CEO of PCS Software Chris Poelma, President of Detmar Logistics Matt Detmar, and Director of Supply Chain for Bonnie Plants Gabriel Parades joins Cyberly live in San Antonio to talk about how they’ve enhanced collaboration and technology with the learning lessons of 2020.
Matt Detmar on LinkedIn
Detmar Logistics on LinkedIn
Chris Poelma on LinkedIn
PCS Software website
Gabriel Parades on LinkedIn
Bonnie Plants website
A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?
That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel.
Brumleve welcomes Amanda Natividad, Marketing Architect at SparkToro and contributor of Adweek, and they talk about how audience research can inform your overall marketing strategy, and what B2B marketers can learn from B2C.
So why do marketers obsess over metrics that are shown in an attribution report instead of relying on conversations and gut instincts?
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe on Linkedin, YouTube, and TikTok
- Follow Amanda Natividad on Twitter
- Check out SparkToro
The ethos of competition is better, faster, stronger. We see it in every aspect of business, life, and of course, sports. More specifically The Olympic Games.
And in 2020, where we saw what the world looked like without sports, we saw what a society looks like without rooting for a common goal.
With the opening ceremony on Friday, I thought it would be interesting to dive into the logistics of the Tokyo Olympics and how that has evolved--and continues to evolve even days before the opening ceremonies.
Also on the show is Charlie Saffro of CS Recruiting to give us the scoop from within the trenches of the hiring world and Andrew Cox is breaking down the holiday strategy for retailers all across the globe.
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe on Linkedin, YouTube, and TikTok
- Follow Charlie Saffro on Linkedin
- Check out CS Recruiting
- Follow Andrew Cox on Linkedin
- Subscribe to Andrew’s email, Point of Sale
When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company--also known as subject matter experts.
But how do you put these SME’s in a position to give you the insight you need to do your job? Kyle MacNaught of Freight+ is helping us to break down his tactics used in real world situations to help you get the information needed to make your company shine.
Also on the show we’ve got some reality TV drama and how you can take those brand safety steps needed to fight back as the mob swarms. Plus Marcus Cooksey from Duke.ai is shining a light on where most carriers should be paying more attention: their back office accounting.
- Follow Cyberly on Apple
- Follow Cyberly on Spotify
- Connect with Blythe on Linkedin
- Connect with Kyle MacNaught on Linkedin
- Freight+ website, YouTube, and Linkedin
- Connect with Marcus Cooksey on Linkedin
- Follow Duke.ai on Linkedin, Instagram, Facebook, and Youtube
Being an entrepreneur is tough. But being an entrepreneur that supplies tools and knowledge to other entrepreneurs has its own set of unique challenges. That’s the common theme of today’s show as we talk with CEO of Cargologik Miles Varghese and Truck N’ Hustle’s host Rahmel Wattley. One side of the coin is providing a SaaS solution to the indie freight folks and the other helping new trucking companies avoid that common pitfall of going out of business within the first year.
Miles and Rahmel will both be telling us why they’re so passionate about giving insight and tools to help folks get started in freight and manage the multiple hats they’ll have to eventually wear.
Also on the show, we’re breaking down some of the latest social media news and how it’ll affect those marketing plans for the rest of 2021 and impact those 2022 budgets.
- Cyberly’s YouTube Playlist
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe on Linkedin, YouTube, and TikTok
- Follow Truck N’ Hustle on YouTube, Instagram, Facebook, and Twitter
- Visit Truck N’ Hustle’s website
- Follow CargoLogik on Linkedin, Facebook, and Twitter
- Visit CargoLogik’s website
With July 4th coming up, we’re diving deep into the history of work and how the last year may have sent the working market into what’s being called ‘The Great Resignation”. Knowing this insight can help us plan for what the future of work will look like not just for the US but for the rest of the evolving world.
Patrick McFarland, the director of marketing for ITS Logistics is breaking down how his marketing plan shifted as the company experienced massive growth.
Also on the show is Sue Reynolds of Carmine Media who is helping leaders, especially women, get better at being in powers of position that play to their strengths.
- Follow Cyberly on Apple
- Follow Cyberly on Spotify
- Connect with Blythe on Linkedin
- The State of Independence report from Contra
- Sue Reynolds website for Carmine Media plus her TikTok
- Patrick McFarland of ITS Logistics on Linkedin
We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it.
That’s our main topic for this week’s episode of Cyberly of creating a marketing report that CEO’s won’t hate--but it’s the work you put in before generating the report that will drive the success or failure of that insight. Also on today’s show we got Danny Goff from DriverReach helping us to understand the tools we need in our arsenal to combat the recruiting and retention part of the driver shortage.
Finally we got Anthony Vitiello from PCS Software breaking down how to use AI to help manage all of the data within a TMS platform to make it actionable along with hosting one of the industry’s first in-person conferences post lockdown world.
- Follow Cyberly on Apple
- Follow Cyberly on Spotify
- Connect with Blythe on Linkedin
- Connect with Danny Goff on Linkedin
- Check out Driver Reach and their show, Taking the Hire Road
- Connect with Anthony Vitiello on Linkedin
- Check out and register for the Ignite Conference
Say that show title three times fast. Podcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit nervous to take the plunge.
But on today’s show, I’m giving you some perspective and context around those podcasting stats to hopefully encourage you to start and see the value in your own company-branded show.
Speaking of company shows, we’ve got the experts and hosts from Trucking for Millennials, Aaron and Michael, to talk about hitting 100 episodes for their own podcast and how it’s helped them in other areas of their business, PDQ America.
And last but certainly not least, Kristy Knichel, the powerhouse herself of Knichel Logistics is joining the show to talk about taking over the family business, the power of networking, and why mentoring matters so much.
- Follow Cyberly on Apple
- Follow Cyberly on Spotify
- Connect with Blythe on Linkedin
- Buzzsprout’s May Stats
- Subscribe/Follow Trucking for Millennials Podcast
- PDQ America’s website, Linkedin, YouTube, and Instagram
- Connect with Aaron and Michael on Linkedin
- Knichel Logistics website and Linkedin
- Connect with Kristy Knichel on Linkedin
Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon--and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m breaking down why these new privacy doom-and-gloomers are paranoid for nothing. Also on the show are two rockstars: Nicole Glenn of Candor Expedite and Melanie Patterson of Integrity Transit. Both are breaking down passion for connecting with their audience on a deeper level and just being overall business badasses.
Follow Cyberly on Apple
Follow Cyberly on Spotify
Connect with Blythe on Linkedin
Melanie Patterson on Instagram and Linkedin
Melanie’s companies: Integrity Transit, Integrity Knowledge Center
Nicole Glenn on Linkedin
Nicole’s company: Candor Expedite
Follow the Ladies Leadership Coalition on Linkedin
Fleet owners face the near-impossible task of starting a business while competing with behemoths. You’re wearing multiple hats, trying to run your business, get customers, learn all of the new tech coming into the space, and now you’ve gotta build a website and market yourself too? It can seem daunting. But in this segment, Blythe Brumleve of Digital Dispatch is going to break down the must-have website and marketing tactics every fleet owner needs in their digital survival kit.
Follow Cyberly on Apple
Follow Cyberly on Spotify
Connect with Blythe on Linkedin
Visit Blythe’s Website
It’s no secret that marketing has evolved over the last couple of years but how can it play a bigger role on the revenue side of the business? We’re breaking down some of the Do’s and Don’ts of outsourcing your marketing to give your business the edge without the overhead.
In addition to the hot topic, we’re chatting with sales leader Michael Neme on how marketing can better assist the sales department with leads that don’t suck. Along with Nick Dangles of Kinetic breaking down where most companies get their tech and go-to-market strategy wrong.
- Follow Cyberly on Apple
- Follow Cyberly on Spotify
- Connect with Blythe on Linkedin
- Connect with Michael Neme on Linkedin
- Connect with Nick Dangles on Linkedin
- Check out the Kinetic Website
We’ve been talking about driver recruiting strategies, especially in the influencer space over the last few weeks so in this show, we’re going to break down some ways to measure your marketing efforts-- with a strong focus in the recruiting realm. Joining us to talk about her favorite companies killing it in the marketing space is FreightWaves staff writer Grace Sharkey. Also on the show is Dan Foster from StratusGrid telling us how to protect against those damn ransomware hackers.
Follow Cyberly on Apple
Follow Cyberly on Spotify
Connect with Blythe on LinkedIn
Connect with Grace Sharkey on LinkedIn
Read Grace’s Articles on FreightWaves
Connect with Dan Foster on LinkedIn
Visit StatusGrid Online
How to setup Google Bot Filters
How to setup Google Goals/Events
Learn More About Navy's DV Embark Program
Truckers easily have the best social media game in the industry. But how can they protect themselves and the content they create from being exploited? Wayne Cragg is giving us his perspective on past deals gone wrong and how other drivers can protect and possibly profit from the content they create for the masses.
Also on the show is Meshach Weber of Loadsure who has been a pioneer in freight tech marketing, is breaking down where most companies get it wrong (and who gets it right) with their marketing.
This plus Google My Business getting a HUGE upgrade that all businesses need to be aware of.
Show Links:
- Follow Cyberly on Apple
- Follow Cyberly on Spotify
- Connect with Blythe on Linkedin
- Wayne Cragg on Tiktok, Linkedin
- Meshach Weber on Linkedin
- Google My Business
Recruiting drivers is a problem and at the same time, marketers are planning to spend MORE on channels like social media and email. So why hasn’t the trucking industry started harnessing the power of their own driver’s social media presence? We’re talking with Tom Augenthaler of The Influence Marketer about how trucking companies can start working with influencers to help solve a recruiting problem that isn't going away anytime soon. This plus the logistics of flowers on Mother’s day--how giving flowers got started and how they arrive on your doorstep.
Show Links:
- Follow Cyberly on Apple
- Follow Cyberly on Spotify
- Connect with Blythe on Linkedin
- Tom’s Linkedin
- Tom’s Website: The Influence Marketer
- Tips for Measuring Truck Driver Recruiting
Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with Fedex where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking with Danny about his journey along with the NFL Draft festivities which is in his hometown this week.
That’s not the only sports item we’re talking about on today’s show. We’ve also got the Kentucky Derby--which I found out some interesting information about how racehorses are transported to and from the big events. All this plus some niche video marketing ideas that the B2B world can steal from B2C.
Show Links:
- Follow Cyberly on Apple
- Follow Cyberly on Spotify
- Connect with Blythe on Linkedin
- Danny’s Butcher Shop: Catullo Prime Meats
- Perishable Shipping Solutions website
- Why the Kentucky Derby is so important to my family
- Trucker and Creator Ry Shorosky with some of the best-looking content in the game
Carbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and air we breathe? That’s the concept around Regenerative Ranching and Doniga Markegard is hoping to bring awareness to the idea that carbon doesn’t have to be our enemy.
In Netflix’s documentary Kiss the Ground, many viewers were given their first glimpse of how the human species can utilize regenerative farming practices that takes carbon from the air and replenishes to where it’s needed most: our soil. Creating an environment the soil and animals are biologically conditioned to thrive, farmers like Doniga are using technology to create a cohesive ecosystem on their ranch to avoid the negative side effects factory farming has on our planet.
In our chat with Doniga, she’s breaking down how she got started as a regenerative rancher and how cattle can be good for the environment by mimicking nature to restore carbon in the soils and promote biodiversity.
Links from the show:
- Follow Doniga on Instagram
- Follow Markegard Family Grassfed on Instagram
- Visit the Markegard Family Website
- Watch ‘Kiss the Ground’ on Netflix
Cyberly Links:
- Cyberly on Apple
- Cyberly on Spotify
- Connect with Blythe on Linkedin
COVID has impacted damn near every part of our lives but one side effect (besides the extra pounds) is we’re buying a lot of plants. Like, a lot A LOT. So let’s break down the plant supply chain while also chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon.
- Cyberly on Apple
- Cyberly on Spotify
- Connect with Blythe on Linkedin
- BCB Live’s Programming
- More FreightWaves Podcasts
Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.” She’s on the show to today to talk about how she gets to where her customers want to become in life by conducting customer-centric interviews.
Using her insight plus some truth behind some common digital media metrics like “what counts as a video view” can help you as you refine that on-going marketing strategy.
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Buzzsprout Head of Marketing Alban Brooke is helping us to break down the important stats to make smaller creators feel more confident in their podcasting strategy. Plus where famous creators and companies are making some mistakes in the podcasting world. This plus Linkedin rolling out Creator Profiles and some big marketing fails for April Fool's Day.
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Cyberly, meaning to do anything through the internet, covers how the attention and creator economy has evolved in order to help you navigate the digital world within logistics more efficiently. Hosted by long-time B2B marketer Blythe Brumleve, the show appears live on Freightwaves Thursdays at 2pm EST and available on major podcast apps.
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In today's episode of Cyberly, short form video is here to stay! Host, Blythe Brumleve, argues why you should be creating short form content by breaking down video clips, tik tok and more.
Plus, we'll have Shay Dixon, founder of Shay Lynn Dixon, LLC to discuss her career and how to teach old dogs new tricks and keep your audience hooked.
cyberly #freight #freightwaves #creatoreconomy #attentioneconomy
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