Agency Spark: Recent Episodes
Sara Nay
The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space.
Each episode focuses on a single topic with actionable insights you can apply today.
Sara Nay has worked at Duct Tape Marketing in the small business marketing space since 2010 and has worked with, trained, and coached hundreds of marketing consultants and agency owners over the years.
It is her mission to massively impact the lives of the tens of thousands of small business owners and entrepreneurs we get to serve.
Some of the most common challenges marketing consultants and agency owners face are:
- Not having enough time to focus on their business (busy with client work!)
- No systems in place to get proven results for clients
- Caught working on low paying projects
- Spending too much time finding tools and partners they can rely on
- Having no network or community they can learn from
- Selling engagements that feel custom every single time
- No lead conversion process in place to close the right kind of clients
In the podcast, it is Sara’s goal to cut through all the noise. To spark ideas that get you results in your business and also for your clients.
Some topic examples that are covered on the Agency Spark Podcast include:
- How to boost your sales
- The power of storytelling
- Relationship-driven outreach
- Business strategy that works
- Entrepreneur mindset
- Communication best practices
- How to maintain long-term, happy clients
- Simplifying your marketing
All with the goal to help marketing consultants and agency owners build, scale, and grow their practices.
In this episode of the Agency Spark Podcast, Sara talks with Nicole Bandes on how to build a successful business around a thriving life.
After losing her 17 year old son, Nicole Bandes discovered her purpose: encourage others to make time for what matters most.
In 2017, Nicole founded Virtual A Team, a virtual services agency helping overwhelmed coaches and consultants who want to define success by the wealth of their lives, not the size of their bank accounts.
Nicole now walks the walk working less than 20 hours a week and also hosts the Coach’s Copilot: Your Online Business Manager podcast.
Key topics: * Setting up your business to better align with your intentions and life goals * How established businesses can reorganize to allow better work/life balance * Why outsourcing tasks doesn't end up saving you much if any time at all
More from Nicole Bandes: * Virtual A Team * Coach's Copilot Podcast
This episode of the Agency Spark Podcast is brought to you by Podmatch, a platform that automatically matches ideal podcast hosts and guests for interviews. Imagine your favorite online dating app, but instead of using it for finding dates, you’re booking podcast interviews. I use Podmatch to find guests for Agency Spark and it’s made booking engaging and talented guests incredibly easy. Learn more here!
In this episode of the Agency Spark Podcast, Sara talks with Jason Barnard on how Google is a child and we need to learn to educate it.
Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).
His backstory - from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean.
Key topics: * How to educate Google to understand who you are, what you do, and who your audience is * How to think about SEO and where things are headed * How Kalicube Pro helps you signal expertise, authoritativeness, and trustworthiness to search engines
More from Jason Barnard: * Kalicube * Kalicube Pro SaaS * The Fundamentals of Brand SERPs for Business
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Bryan Rutberg on how to turn your customers into lustomers™.
Bryan Rutberg, founder and president of 3C Communications, guides and inspires leaders and their organizations to develop better communications skills, including public speaking, to build stronger relationships with customers and other key audiences as a path to deeper loyalties, greater market share, and way more fun for everyone.
Key topics: * What is a lustomer™ * How to get your customers to fall in love with your brand * 2 ways to turn your customers into lustomers™
More from Bryan Rutberg: * 3C Comms * Love & Profit: 10 Ways to Transform Customers into Lustomers™ * Business Communications Assessment * LinkedIn * Twitter * Youtube
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Per Sjofors on the most common pricing mistakes and what to do instead.
Per Sjofors, aka “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits.
He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.
Key topics: * Common pricing mistakes and how to avoid them * Where pricing power comes from * How to price in a strategic, smart way
More from Per Sjofors: * Sjofors - Pricing Consultant Services * LinkedIn
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Gail Doby on 5 keys to transforming your business and living the life you want.
Gail Doby is the cofounder of Gail Doby Coaching & Consulting. Gail's firm has helped designers, architects, and other creatives increase their profitability by up to 512%.
No matter which hat she is wearing, her goals are simple; to empower design industry clients, to differentiate themselves, drive measurable results, achieve business projections, and create personal satisfaction through game changing strategies and business practices.
More from Gail Doby: * Gail Doby Coaching & Consulting
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Stacy Farrell on the value of design and why to sell it.
Beginning her career in education across the Asia-Pacific B2B sector across education, aviation, professional and human services and NFP, Stacy’s passion for dealing with people, communication, and visual engagement, led her into the field of strategic marketing, content creation and design.
Having established a design studio in Shanghai China before returning to Australia, she ran a design and print company until she established Content Box in 2018.
Content Box works on the premise that design and marketing for businesses does not have to be overly complicated, difficult, or expensive, but strategic, creatively engaging, thorough and consistent.
Content Box works closely with a range of professional and human service business to provide strategic marketing, graphic design, and content services.
Stacey is also a member of the Duct Tape Marketing Consultant Network.
More from Stacy Farrell: * Content Box * LinkedIn
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Dennis Riley on how to have your most productive day ever.
Dennis Riley is the founder and owner of Goals To Results. As a small business owner and strategist for over 28 years, Dennis now helps business owners take control of their business using data, strategies and systems. Dennis is a firm believer that small business owners need to guard their time and eliminate time drainers from their schedule.
Key topics: * Setting your typical work week up for success * Removing distractions and scheduling time for deep, focused work * How to think about prioritization, time management tools, and other productivity strategies
More from Dennis Riley: * Goals To Results * Tame the Time Drainers - 5 Day Challenge * LinkedIn
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Corina Ludwig on top 10 insights & advice for women just starting out.
Corina Ludwig is an accomplished Senior Executive, Advisor, and Board Member with more than 20 years of success in SaaS, marketing, and advertising industries. Her broad areas of expertise include graphic design, corporate branding, brand development, HR, and leadership.
Corina holds a leadership position as the President of FunctionFox Systems where she is responsible for the corporate vision and strategy. Prior to her roles at FunctionFox Systems, Corina additionally led Human Resources for Suburbia Studios and the Traffic Manager for Ogilvy & Mather.
Corina obtained a Bachelor's Degree in Graphic Design from Emily Carr University of Art & Design. She is Vice Chair of the board of Directors for Island Women in Science and Technology and Board Director for VIATEC - Vancouver Island Advanced Technology Center.
In her free time she spends time with her husband and three great danes and runs a successful culinary business.
More from Corina Ludwig: * FunctionFox * LinkedIn
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Leonard Scheiner on the 4 corners of digital marketing.
Leonard Scheiner has been helping law firms, solo attorneys, and business owners for the past decade with a focus on developing their brand, marketing for new clients, and predictably growing the revenues and online authority for his clients.
One firm achieved a 300% increase in revenue, while others have earned millions of dollars worth of new business driven from Leonard’s frameworks and tactics.
Today, he’s the CEO at Geek Haus, a law firm marketing agency based in Los Angeles.
More from Leonard Sheiner: * Geek Haus
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Len Herstein on the hidden dangers of complacency.
Len Herstein has over 30 years of experience in business and brand marketing.
Prior to founding his marketing and events company (ManageCamp Inc.), Len innovated, managed, and grew brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco.
Since 2015, Len has served as a reserve deputy sheriff with the Douglas County Sheriff’s Office in Colorado. Learn more at lenherstein.com.
Key topics: * why complacency has more to do with being overconfident than lazy * the difference between vigilance and paranoia * 2 vigilant strategies to stop complacency, improve performance, and safeguard success
More from Len Herstein: * www.lenherstein.com * Be Vigilant!: Strategies to Stop Complacency, Improve Performance, and Safeguard Success * LinkedIn
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Karl Sakas on 7 magic words to stop scope creep.
Running an agency is complex, but it doesn’t have to be so complicated! Karl Sakas helps agency leaders make smarter decisions for smoother growth.
Drawing on his background in agency operations, Karl has directly advised hundreds of agencies on every inhabited continent. His clients call him their “agency therapist.”
Karl and his colleagues help you simplify agency life through one-on-one support, executive education, and training. He has written several books and more than 400 articles on agency management.
Outside of work, Karl volunteers as a bartender on an antique train. Get a free copy of his “Don’t Just Make the Logo Bigger” eBook when you sign up for his agency leader newsletter.
More from Karl Sakas: * www.sakasandcompany.com * Use code AGENCYSPARK to receive $100 off the Agency PM 101 course * Agency Scope Creep article
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Shaun Clark on how to make your clients successful so they never want to leave.
Shaun Clark is a serial entrepreneur, multi-millionaire, and a co-founder and the CEO of HighLevel, the #1 white-label marketing platform for agencies, serving more than 20,000 agency owners.
Prior to HighLevel, Shaun founded, operated, and sold InvoiceSherpa, a SaaS company that continues to help thousands of businesses around the world get paid faster.
HighLevel is Shaun’s third successful SaaS company. Shaun studied computer science at college and is a software developer by trade.
More from Shaun Clark: * Shaun's LinkedIn * HigherLevel Website * HigherLevel Youtube
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Alison Ver Halen on why strategy before tactics is so important. Alison Ver Halen is a content marketer and SEO strategist who loves telling your story and coming up with a strategy to get it in front of your ideal clients so you can make magic together.
Alison is the president of AV Writing Services. AV specializes in helping their clients improve their brand authority and online visibility using a combination of engaging content and tried-and-true SEO techniques.
Key topics: * How to build a marketing strategy from scratch * What are the essential elements of a marketing strategy * What metrics should you pay attention to
More from Alison Ver Halen: * Alison's LinkedIn * AV Writing Services Website * Content Marketing Made Easy Book * Download Free Marketing Workbook Here
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this crossover episode of the Agency Spark Podcast, Sara Nay, Lyn Wineman, and Brad Yale talk on the top trends for marketing agencies to pay attention to. Key topics: * how to take care of your people and build a strong, happy, and efficient team * how to think about culture and team-building * best practices for selling strategy engagements * different methods and tools to prevent team burnout * best practices for metrics and reporting * why tracking conversions is so important * prioritizing your own business by taking it on as a client * leading indicators for business growth * how systems and processes help you build capacity and scale with less stress
More from the hosts: * Sara Nay + LinkedIn + Agency Spark Podcast * Lyn Wineman + LinkedIn + Agency For Change * Brad Yale + LinkedIn + Agency
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Daniel Alfon on building a LinkedIn profile for business success.
French-born, trilingual Israeli (English, French and Hebrew), Daniel Alfon was one of the first to open a LinkedIn account in early 2004.
Since then, he published his book "Build a LinkedIn Profile for Business Success", spoke across virtual and physical stages in 3 continents, and helped thousands of entrepreneurs and consultants grow their business.
Key topics: * unpacking the LinkedIn algorithm and how to use keywords to get discovered * optimizing your LinkedIn profile to convert the right prospects * best ways to make strategic LinkedIn connections and messages
More from Daniel Alfon: * Daniel Alfon's Website * Daniel's LinkedIn
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Dr. Ingrid Murra on transforming the dental industry one smile at a time. Dr. Ingrid Murra is the 48th Latin woman to secure over $1,000,000 Venture Capital funding in the history of the United States, a Harvard-trained orthodontist, and the founder & CEO of the orthodontic startup, Two Front.
Two Front has modernized orthodontic care by providing a trusted network of best-in-class orthodontists and by making care convenient with virtual visits - eliminating up to 95% of in-person Invisalign appointments.
Key topics: * Dr. Ingrid's journey from residency to launching Two Front * digitizing the dental experience and keeping customer acquisition costs down * valuing and enhancing the customer's experience
More from Dr. Ingrid Murra: * Two Front Website * Instagram
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Dr. Fred Moss on why connection is the ultimate source of healing in all areas of life.
Dr. Fred Moss, MD is the foremost expert on delivering your True Voice into the world so that it can heal. Your voice matters. Your voice can heal.
Dr. Fred has been actively practicing in the mental health field internationally for over 40 years, and as a psychiatrist, has been an unwavering stand for the transformation of the prevailing, disempowering conversation that encompasses the industry globally.
He is a firm believer that conversation, communication, creativity, and human connection are ultimately at the source of all healing of all conditions in all fields.
Along with being a highly successful restorative/transformational coach, his signature technology, True Voice Podcasting is for people who are ready to take their lives back by speaking their authentic message into the world. TVP is designed to guide people from all walks of life, who are ready to rediscover the confidence and courage necessary to bring their full and real humanity back into all areas of their life.
Dr. Fred’s conversations and talks are designed to be thought-provoking and compelling and leave audiences refreshed and revitalized, with a new sense of what it really means to be a human being.
More from Dr. Fred Moss: * Email Dr. Fred at drfred@welcometohumanity.net * Find Your True Voice Book * We The People Summit
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Jhana Li on how to optimize your time and hire in the correct order.
Jhana Li has over 4 years experience as a COO and Operations Consultant for digital entrepreneurs.
She specializes in executing scalable team & systems infrastructure, and harnessing the true power of Operations as a lever for compound growth.
Her passion lies in scaling purpose-based businesses, and partnering with the founding entrepreneurs to unlock their highest potential & impact.
More from Jhana Li:
- View Jhana's website here
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Book a free discovery call with Jhana here
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Fred Joyal on why becoming superbold is the key for unlocking your best life. Fred Joyal is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in standup and improv comedy, acted in bad movies and excellent TV commercials. His latest book, Superbold: from Under-confident to Charismatic in 90 days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player and an even worse golfer. He lives in Los Angeles. Key topics: * Why should someone want to become superbold and how it's related to achievement and regrets * Unpacking different systems to increase your confidence and charisma * Simple boldness exercises you can do everyday to transform your life and business
More from Fred Joyal: * Fred's Website * Superbold: from Under-confident to Charismatic in 90 days
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Michael Buzinski on 3 KPI's guaranteed to double your website revenue.
Michael Buzinski, President & CMO of Buzzworthy Integrated Marketing, is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 and is on a mission to double the website revenue of service-centric businesses across America.
Key topics: * unpacking the Rule of 26 * what are the 3 most important KPI's business owners should focus on * a better way to think about website traffic and home page conversion
More from Michael Buzinski: * Rule of 26 * Buzzworthy
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Jody Milward on how to dominate the news feed with ads for less than $10 per day.
Jody likes to call herself an "accidental entrepreneur". Like many women, after having kids she didn't want to return to a 9-5 office gig so she started her first business as a Private Investigator (obvious choice, right?). After 9 years, 7 figures in revenue and much government red tape, it was time to move on and she stumbled into the Social Media and paid traffic world. From her first client in 2014 making $12 per hour to generating over 7 figures in revenue 6 years later, she's lived and breathed digital marketing as a freelancer, sub-contractor, in-house, agency owner, consultant, speaker, educator and mentor.
Key topics: * unpacking the $10 per day ad strategy * how to repurpose your content and organic posts into your paid strategy * mapping out your most engaging content for ad use
More from Jody Milward: * Get The Quick Start Guide To Becoming An In-Demand Ad Manager Here * Jody's Website * Jody's Facebook
This episode of the Agency Spark Podcast is brought to you by Podmatch, a platform that automatically matches ideal podcast hosts and guests for interviews. Imagine your favorite online dating app, but instead of using it for finding dates, you’re booking podcast interviews. I use Podmatch to find guests for Agency Spark and it’s made booking engaging and talented guests incredibly easy. Learn more here!
In this episode of the Agency Spark Podcast, Sara talks with Garrett Serd on sustainable fat loss for busy entrepreneurs.
Registered Dietitian, Entrepreneur, Fat Loss Expert, Speaker and Pancake Addict, Garrett Serd is the founder and owner of the online women’s fat loss company - Tandem Nutrition. Despite Garrett’s love for one-on-one nutrition coaching, he now travels the country speaking at events educating the common consumer and the busy professional on how to lose fat, gain muscle and improve their health in a simple, realistic and sustainable way.
Key topics: * why constant dieting is not healthy and what the alternative is * achieving and maintaining a healthy mindset towards food and nutrition * tips for staying active even if you are tied to a desk
More from Garrett Serd: * Tandem Nutrition Instagram * Tandem Nutrition Website
This episode of the Agency Spark Podcast is brought to you by Podmatch, a platform that automatically matches ideal podcast hosts and guests for interviews. Imagine your favorite online dating app, but instead of using it for finding dates, you’re booking podcast interviews. I use Podmatch to find guests for Agency Spark and it’s made booking engaging and talented guests incredibly easy. Learn more here!
In this episode of the Agency Spark Podcast, Sara talks with EA Csolkovits on 7 steps to building your own Givers community.
EA is an entrepreneur, business consultant, writer, and founder of GIVERS University. EA started working at the age of 16 as a janitor which led him to meet his first mentor, Sam Robbins. At age 21, EA became the chairman of House of Holland Jewelers and then at age 23 he became a millionaire. He started and operated Columbia Nutrition System and Delta International, hosted a business radio talk show (E. A. Csolkovits Live) for many years, and is a high-end, results-oriented business consultant.
Key topics: * why having a Giver community is so important for your personal and business growth * how to respectfully disassociate yourself from Taker communities * how to build your very own Givers community in 7 steps
More from EA Csolkovits: * GIVERS University Youtube * GIVERS University Website
This episode of the Agency Spark Podcast is brought to you by Podmatch, a platform that automatically matches ideal podcast hosts and guests for interviews. Imagine your favorite online dating app, but instead of using it for finding dates, you’re booking podcast interviews. I use Podmatch to find guests for Agency Spark and it’s made booking engaging and talented guests incredibly easy. Learn more here!
In this episode of the Agency Spark Podcast, Sara talks with Emily Heck on the key to a successful non-profit marketing campaign.
Emily Heck is a Central Indiana marketing strategy consultant and owner of Evergreen Strategic Communications.
After years of working in the nonprofit and higher education industries, Emily launched Evergreen in 2019 with the goal of helping nonprofits and small businesses who may not have the time, resources, or skillset to grow their engagement through marketing.
Emily is a graduate of Butler University and earned her Master of Business Administration from University of Indianapolis where she currently teaches undergraduate marketing courses.
Key topics: * why gathering stories is the first step when working with non-profits * the best way to collect stories from clients dealing with a creative block * how to repurpose and get the most out of your content
More from Emily Heck: * LinkedIn * Evergreen Strategic Communications
This episode of the Agency Spark Podcast is brought to you by Podmatch, a platform that automatically matches ideal podcast hosts and guests for interviews. Imagine your favorite online dating app, but instead of using it for finding dates, you’re booking podcast interviews. I use Podmatch to find guests for Agency Spark and it’s made booking engaging and talented guests incredibly easy. Learn more here!
In this episode of the Agency Spark Podcast, Sara talks with Jeroen Corthout on how to pick and implement a CRM so you can boost your sales.
Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies.
Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically.
It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.
Key topics: * how to determine which CRM is best for you * how to get buy in from your team so they actually use the CRM * how to get the most out of your CRM
More from Jeroen Corthout: * LinkedIn * Salesflare
This episode of the Agency Spark Podcast is brought to you by Podmatch, a platform that automatically matches ideal podcast hosts and guests for interviews. Imagine your favorite online dating app, but instead of using it for finding dates, you’re booking podcast interviews. I use Podmatch to find guests for Agency Spark and it’s made booking engaging and talented guests incredibly easy. Learn more here!
In this episode of the Agency Spark Podcast, Sara talks with Karen Hold on what it takes to do design well. Karen Hold is the founder and CEO of innovation strategy consulting firm, Experience Labs.
With over 25 years of experience, Karen has consulted for dozens of Fortune 500 companies including AARP, AT&T, Alcatel-Lucent, Audi, Chick-fil-A, Cisco, John Hancock, Mercedes, Nokia, NEC, and Porsche.
She is passionate about building creative capacity in individuals, organizations and cities.
Key topics:
- it's not enough to just use great design tools
- the mindset and behaviors needed to do design well
- why open-mindedness is so crucial
- design in terms of six different phases
More from Karen Hold: * LinkedIn * Experience Labs Website * Experience Design: The Innovators Journey Book
This episode of the Agency Spark Podcast is brought to you by Podmatch, a platform that automatically matches ideal podcast hosts and guests for interviews. Imagine your favorite online dating app, but instead of using it for finding dates, you’re booking podcast interviews. I use Podmatch to find guests for Agency Spark and it’s made booking engaging and talented guests incredibly easy. Learn more here!
In this episode of the Agency Spark Podcast, Sara talks with Peter Mohr on the 5 “P’s” model for turning your entrepreneurial frustrations into freedoms.
Pete understands business. As a life-long multipreneur, he has owned and operated businesses in the service sector as well as retail since 1994.
He has owned franchises, started his own businesses, and bought and sold some along the way as well!
His passion is helping other business owners and leaders cut through the frustration and chaos of running their businesses by providing systems and frameworks that simplify their life as a leader.
Key topics:
- unpacking each of the the 5 “P’s” in the model
- owning your business instead of your business owning you
- how important alignment is in business and life
- attracting the best, repelling the worst
More from Peter Mohr: * LinkedIn * Instagram * Simplifying Entrepreneurship Website * Take his business assessment here
Like this show? Please leave us a review on Apple Podcasts here! This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Mike Manganillo on the "What If?" way of thinking creatively to wow your clients.
Mike "Mango" Manganillo is the VP of Marketing at Walk West, proud husband, and father to two young boys. Mango always pushes the boundaries of what’s possible while finding time to laugh, learn, and listen throughout the process.
Key topics: * how to think different * how to go from "why" to "what if" * productive, educated, and structured brainstorming * the 4 keys to thinking creatively with a limited marketing budget
More from Mike Manganillo: * LinkedIn * Walk West Website
Like this show? Please leave us a review on Apple Podcasts here! This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Shaahin Cheyene on how to create predictable recurring revenue streams without selling your hours.
Born in Iran, Cheyene is an award winning entrepreneur, writer and filmmaker currently based in Los Angeles, California. He is the CEO and Chairman of Accelerated Intelligence. Through Accelerated Intelligence, an Amazon Marketing & Advertising Agency, he manages the selling of his products and helps other Brand Owners to scale their online sales not just in Amazon but other marketplaces like: ebay, shopify & Walmart. Cheyene shares his passion for Amazon through his Amazon's Course: Amazon Mastery.
Key topics: * success at a young age * how looking for the next big hit can effect your growth * why diversified revenue streams are a better option * how to get started selling products on Amazon * the 80/20 principle
More from Shaahin Cheyene: * Email Shaahin and get his one hour course on creating additional revenue streams for free at darkzess@gmail.com * fbasellercourse.com * Hack And Grow Rich Podcast * Billion Book
Like this show? Please leave us a review on Apple Podcasts here! This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Guillaume Wiatr on why storytelling is dead and how to build a strategic narrative instead.
A business strategy consultant, leadership coach, writer, and artist, Guillaume Wiatr teaches CEOs, Founders and Business Owners how to build a strategic narrative.
He is the Principal and Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization’s purpose.
As a global speaker, Guillaume challenges the business community to go beyond the tactical aspects of storytelling.
He invites us to realize that innovation only happens if we know how to create new narratives. As he says, “People will pay for a story, but they will die for a narrative”.
Key topics: * why storytelling is dead and what to do instead * the difference between story and narrative * examples of successful strategic narratives in business * the framework of the strategic narrative canvas
More from Guillaume Wiatr: * MetaHelm Website * LinkedIn
***Like this show? Please leave us a review on Apple Podcasts here!*** This episode of the Agency Spark Podcast is brought to you by ActiveCampaign. Don’t just email – ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Learn more at ducttape.me/activecampaign.
In this episode of the Agency Spark Podcast, Sara talks with Barbara Ramirez on how weekly focuses of three will change your life and business.
Barbara supports service-based business owners who are stuck in their current path by giving them the right systems, automation & team-building tools.
By working through all the layers of what building a meaningful business really means (Clarity, Empowerment, and Organization).
She helps transform her clients by embodying more Challenges, Empathy, Optimism in everything they do.
A latina with BIG global dreams, she's always been an advocate of following your heart and passions.
She realized at 31 that age is just a number, and you can get to start over again no matter what, so she quit her burnout corporate work and started looking for ways of launching a business from home, more relaxed = less stress, and more time for herself.
This experience was the catalyst of immersing herself in personal and relationship development, a field she's also deeply passionate about.
After multiple experiences, she found her life's calling and soul purpose is coaching!
Now she, and her husband, help online, service-based business owners, all over the world, step into their most productive self too.
Key topics discussed: * how to best organize your time and goals each week * focus on efficiency and prioritization not productivity * the simplicity and science behind only having up to 3 weekly goals * why incorporating personal goals within your weekly plan is so important
More from Barbara Ramirez: * Instagram * LinkedIn * Website
Like this show? Please leave us a review on Apple Podcasts here!
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Devin Miller on how to determine if your invention is patentable.
Devin Miller is an entrepreneur who is also a patent and trademark attorney. Devin has obtained several degrees including a Law degree (JD) and a Masters in Business Administration. He even has degrees in Electrical Engineering and Mandarin Chinese.
While working for a large law firm helping Fortune 100 clients like Amazon.com, Intel, Redhat, and Ford with their intellectual property, Devin quickly realized that there weren’t many good intellectual property legal resources out there for start-ups and small businesses.
As an entrepreneur, Devin wanted to help other small business owners learn about patents, trademarks, and copyrights so they can build value into their businesses and protect their assets.
In addition to founding and running my own patent and trademark law firm, Miller IP Law, he is the co-founder of several startups including a multi-million dollar startup for wearable glucose monitoring.
The key topics discussed: 1. Functionality and utility are essential 2. What's unique about your invention 3. The two primary standards for figuring out whether or not something is patentable - novelty and obviousness 4. How to conduct patent research 5. Unpacking the whole patent process 6. When is it time to go to an attorney
More from Devin Miller: * One-On-One Free Strategy Meeting * Miller IP Law Website * LinkedIn
***Like this show? Please leave us a review on Apple Podcasts here!*** This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Ken Marshall on the SEO formula for B2B companies.
Ken “Magma” Marshall is the Chief Growth Officer and Managing Partner at RevenueZen. He’s been professionally interneting for the past seven years and has shifted his focus to all things SEO and inbound for the last five.
Ken is an endlessly curious person with a cliche coffee addiction and a burning desire to encourage and empower others to pursue meaningful lives. Husband, maker, Australian Shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).
Key topics discussed: * getting your analytics and attribution stack set up * knowing your customers search intent * mapping out your buyer's decision making process * understanding the right to own metric * performing keyword and content research
More from Ken Marshall: * RevenueZen * LinkedIn
***Like this show? Please leave us a review on Apple Podcasts here!***
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
In this episode of the Agency Spark Podcast, Sara talks with Mike Moll on leveraging video to close more contracts.
Mike is the founder of Market Me, a consulting firm focused on helping entrepreneurs and business owners connect with the businesses who need them.
Constantly striving to provide is clients with simple, cost effective ways to find new leads and land quality clients, Mike's gained a reputation for using lean marketing to help his clients make more money.
That reputation has landed him in hundreds of strategy meetings, providing consulting on multi-channel marketing and sales processes.
Key topics discussed: * building trust through video outreach * methods to reach potential clients/customers with your videos * why video outreach on social is working best * identifying your personas * essential elements to include in your videos
More from Mike Moll: * Market Me Consulting Website * Instagram * LinkedIn * Free Lead Generation Course
Like this show? Please leave us a review on Apple Podcasts here! This episode of the Agency Spark Podcast is brought to you by ActiveCampaign. Don’t just email - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Learn more at ducttape.me/activecampaign.
In this episode of the Agency Spark Podcast, Sara talks with Ryan Morgan on 4 SEO tips for agencies and their clients.
Ryan Morgan is a 15+ year digital marketing expert with a focus on SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations using SEO.
Ryan currently operates The SEO Cohort, a contemporary SEO training program, and a digital consultancy called swell. Ryan was formerly the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing.
Prior to his agency experience, Ryan spent 10 years on the organizational side focusing on digital marketing, SEO, content marketing, and digital advertising.
The 4 SEO tips discussed: 1. Page experience 2. Existing content 3. Schema 4. Extending content
More from Ryan Morgan: * Digital marketing consultancy: swell * SEO training program: The SEO Cohort * Ryan's LinkedIn
**Like this show? Please leave us a review on Apple Podcasts here!** This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.
In this episode of the Agency Spark Podcast, Sara talks with Pieter K de Villiers on the pain of two-minute tasks.
Pieter is CEO and co-founder of Macanta Software Ltd and a small business systems & automation expert.
Pieter is a 2 x Amazon Best Selling Author, ‘Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You’ and one of the co-authors and organizers responsible for bringing together expert contributors on three continents, to produce another Amazon #1 international bestseller, ‘Franchising Freedom!’.
Pieter was born and raised in South Africa, moving to the UK in 1997. He is husband to Sophie, a medical oncology consultant, and papa to the awesome Amélie & Olivia.
Pieter has a passion for Hi-Fi, music, books, single malt whisky and Smoker BBQs, but doesn’t like wearing shoes much.
Key topics: * little repetitive tasks can be insidious; they can grow and take over the business without us noticing * as your business grows and develops so will the amount of these little tasks * being busy doesn't necessarily mean you are being productive * take a step back regularly and think about what you can simplify and automate * the goal is not to automate everything - it's to remove as much drudgery from business as possible * start with something easy and move the needle forward one day at a time
More from Pieter K de Villiers: * Macanta CRM Website * Pieter's LinkedIn * Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You * Franchising Freedom!
***Like this show? Please leave us a review on Apple Podcasts here!*** *This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.*
In this second solo episode of the Agency Spark Podcast, Sara talks about how to document processes your team will actually use.
Sara Nay is the COO at Duct Tape Marketing and founder of Spark Lab Consulting with over 12 years of experience in the small business space.
She oversees the day-to-day operations to support the growth of both businesses with a focus on strategic planning, consultant network coaching, and client success.
Core ideas: * You don't have to document 100% of your small business processes * Processes can be viewed as non-essential "busy" work * Installing marketing systems without a solid operating system only causes a new set of problems * One of the key pieces of an operating system is defining where your company creates value * Identifying your key processes is crucial
More from Sara Nay: * If you would like to chat with Sara about installing an operating system into your business, please email her at sara@sparklabconsulting.com * Sara's LinkedIn
***Like this show? Please leave us a review on Apple Podcasts here!*** *This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.*
In this episode of the Agency Spark Podcast, Sara asks Stormie Andrews how to outgrow and outsmart your competition through the world's best buyer persona system.
Key topics:
- the customer journey
- buyer pain points and emotions
- action beliefs
- ideal clients
Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown.
In July, 2020, he released, “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition.
The system is so effective, he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world.
More from Stormie Andrews: * Outsmarttools.com * Click here for free access to Stormie's Marketing Wheel Audit. Why is this important? You will have the opportunity to self identify your strengths, weaknesses, challenges and opportunities in regards to your marketing efforts. Stormie provides step-by-step video instruction walking you through one of the most valuable processes to help you make better decisions with your time and investment dollars.
***Like this show? Please leave us a review on Apple Podcasts here!*** *This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.*
The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!
About the episode: In this episode of the Agency Spark Podcast, Sara asks Chris Williams how to know if starting a high-ticket mastermind is the right move.
The 3 main factors:
- Are you an expert in your field?
- Do you love giving to others?
- Do you communicate well?
Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)
In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.
As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.
More from Chris Williams: * Group Coach Nation is the #1 resource for step-by-step guides to creating and/or scaling your high-ticket mastermind. The best part about Group Coach Nation is that it’s broken down into 3 sections: Beginner, Advanced and Pro. Go to GroupCoachNation.com and find your resources, your community and your growth.
Like this show? Please leave us a review on Apple Podcasts here! This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.
The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
About the episode: In this episode of the Agency Spark Podcast, Sara asks Tiffany A. Washington how to conduct a no-fail discovery call.
The 4 phases in the no-fail discovery call model:
- Questions (Discovery)
- Value
- Goals
- Time Line
With over 16 years of sought-after experience and knowledge in business and education, as well as a relentless drive to spread the impact of her expertise, Tiffany A. Washington finally ditched her day job to open her consultancy firm and start The Wealthy Consultant Podcast.
Tiffany has also been a televised recurring guest expert on FOX News channel, The CW, as well as a speaker for stages such as TEDx, Rolls Royce, and Humana.
Her programs and events such as Women Winning at Work and Pitches, Proposals, and Partnerships have helped emerging entrepreneurs overcome their business hurdles and secure 5-figure deals!
More from Tiffany A. Washington: * Sign up for Tiffany's Attract Corporate Clients Challenge here * Tiffany's Instagram * Tiffany's Website * Tiffany's LinkedIn
The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space.
Each episode is designed to spark ideas you can put into practice for your agency today.
About the episode: In this episode of the Agency Spark Podcast, Sara asks Nate Palmer what is the breakfast that burns fat and creates focus.
Nate is a fitness and nutrition expert, coach, speaker, and writer who believes that being in incredible shape gives a massive advantage in business, focus, and relationships.
He's also a dad, husband, and the #1 bestselling author of The Million Dollar Body Method and Passport Fitness.
Nate helps business owners and entrepreneurs improve their physique, finances, and family time using fitness and nutrition as force multipliers.
More from Nate Palmer: * Access Nate's FREE 5 Day Sugar Detox here * Download Nate's Million Dollar Body Method for FREE here * N8 Training Systems Website * Nate's LinkedIn
In this episode of the Agency Spark Podcast, Sara asks Jeremy King what are the top marketing lessons we can learn from nature.
Jeremy King is CEO and founder of Attest, a fast-scaling, SaaS technology business based in London and New York. Prior to Attest, Jeremy spent 9 years with McKinsey & Company, leading teams across almost every industry sector, in >25 different countries. He also holds an MBA from Harvard Business School.
Originally a scientist focussing on genetics, ecology and animal behavior, Jeremy’s scientific interests include synthetic biology, mathematical simulations and behavioral economics. Jeremy is also the Chair of REAch2 Academy Trust, which helps to support and improve over 60 state primary schools across the UK.
More from Jeremy King: * Jeremy's LinkedIn * Jeremy's Company, Attest
Like this show? Please leave us a review on Apple Podcasts here!
In this episode of the Agency Spark Podcast, Sara interviews Marcel Petitpas on how to turn your agency into a profitability machine.
They discuss the agency profitability flywheel, creating accurate estimates, value vs. hourly pricing, the agency pricing quadrant, tips for tracking time, client reporting and more!
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems.
He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business.
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.
Questions Sara asks Marcel Petitpas: * Tell me a little about what led you to where you are today? * What are the four key pillars to the Agency Profitability Flywheel? * What advice do you have for creating accurate estimates? * What should we consider when figuring out our hourly rates? * What is the Agency Pricing Quadrant? * What tips do you have for tracking time? * What advice do you have for client reporting and review?
Show notes: * Parakeeto Website * Agency Pricing Quadrant Blog & Video * The Agency Profit ToolKit * Marcel's LinkedIn
In this episode of the Agency Spark Podcast, Sara talks with Lindsay Maloney on finding the balance of mom-life and work-life.
They discuss how busy women and mom's can grow their dream coaching business, the hustle mentality, following your intuition in business, daily planners and more!
Lindsay is a self-made business and success coach who specializes in teaching women how to start and scale their dream coaching businesses with simplicity and confidence.
She believes that you should always choose to use your intuition to guide you as you grow your business. With her step-by-step teachings and creative guidance, you'll feel inspired to take her tips into action, push your business forward, and work with your dream clients.
Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that's sustainable and financially exhilarating.
She is also the creator of Stand Out Coaching Academy and is the host of the Book Your Dream Clients podcast.
Show notes:
- Click here to get access to Lindsay's freebie vault and download tons of workbooks to help you start and scale your coaching business.
- Lindsay's Instagram
In this episode of the Agency Spark Podcast, Sara interviews Alison Hulsof on how to make your business sellable. They discuss outsourcing and delegation, branding considerations, business valuation, and more!
Alison founded Obok Consulting in 2020 after two years in private equity where she was responsible for getting businesses ready for purchasing and helping them through the acquisition process. Prior to her PE experience she founded and grew Behavior Care Specialists (BCS) in 2006. After growing BCS from a single client to 14 locations and over 100 employees, she successfully exited that business in 2018 with a 8 figure sale. In 2016 she was awarded the South Dakota Woman Owned Business of the Year. She has been featured at the Autism Investors Summit as well as the CASP Conference.
In this first solo episode of the Agency Spark Podcast, Sara talks on her background and 4 key client management lessons learned over the past couple years. Sara Nay is the COO at Duct Tape Marketing and founder of Spark Lab Consulting with over 12 years of experience in the small business space. She oversees the day-to-day operations to support the growth of both businesses with a focus on strategic planning, consultant network coaching, and client success.
In this episode of the Agency Spark Podcast, Sara interviews Krystal Zellmer on why intention plus mechanism equals results. They discuss her new book, the formula of champions, strategic goal setting, the power of intention and balance in our lives and more!
Krystal is co-owner of the leadership training company Klemmer and Associates. She is a transformational facilitator in experiential leadership training, author and platform speaker. Her book, Life By Intention, is an Amazon Best Seller. Krystal has professionally been in the personal development field since 2012. She is the daughter of the internationally recognized leading trainer in leadership and Character Development, Brian Klemmer. Since his passing in 2011, Krystal is committed to upholding Brian’s legacy while continuing to positively impact lives all around the world.
Krystal is married to Adam Zellmer and they are the proud parents of two bright boys. Wherever Krystal goes she is an advocate for contribution, personal responsibility, honor and truth. Her experiences in the personal development field have provided her with powerful insights and wisdom beyond her years. She is a bold, personable woman with a compelling message to share.
In this episode of the Agency Spark Podcast, Sara interviews Alex Rossman on why your small business should be utilizing TikTok. They discuss the best organic, paid, and influencer strategies on the platform, how to become a trendsetter, some of his best kept TikTok secrets and more!
Alex is the Founder and CEO of Rossman Media. He started his career as a touring musical artist where he quickly learned the skills of PR and social media. As a well-versed entrepreneur and artist, Alex took his passion for social media and transformed it into an award-winning agency, Rossman Media. Since its origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider and have worked with companies such as Airbnb, OrangeTheory Fitness, Nike, Dior, Louis Vuitton and Saks Fifth Avenue to name a few.
In this episode of the Agency Spark Podcast, Sara interviews Scott Jeffrey Miller. Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Miller currently serves as FranklinCovey’s senior advisor on thought leadership, leading the strategy and development of the firm’s speaker’s bureau, as well as the publication of podcasts, webcasts, and bestselling books.
Miller is the author of the award-winning, multivolume Mess to Success series, including Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow and the forthcoming Marketing Mess to Brand Success (May 2021) and Job Mess to Career Success (January 2022). He is the co-author of The Wall Street Journal bestseller, Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team, and the author of Master Mentors: 30 Transformative Insights from Our Greatest Minds (September 2021), which features insights from his interviews with the leading thinkers of our time.
In this episode of the Agency Spark Podcast, Sara interviews Nick Nalbach. Online business owner and host of the Nine-Five Podcast, Nick Nalbach aims is to help others achieve financial freedom. He interviews successful entrepreneurs and business owners, and shares his own strategies and tactics to help aspiring entrepreneurs break free from the 9 to 5.
In this episode of the Agency Spark Podcast, Sara interviews Roger E. Jones. Roger is the authority in boosting sales success using the power of storytelling. He's been published in Harvard Business Review and INSEAD Knowledge. A bestselling international author, his books include the Storytelling Pocketbook. his work has been featured in the Financial Times, WsJ and The Sunday Times. He's conducted Story Selling and Storytelling sessions for global firms and SMEs around the world.
In this episode of the Agency Spark Podcast, Sara interviews Dan Englander. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Previously Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He's the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu.
In this episode of the Agency Spark Podcast, Sara interviews Alex Brueckmann. Alex is an entrepreneur, author, executive coach, and board advisor. He built, scaled, and exited companies in Europe and Canada, and led client projects across the world. His areas of expertise are strategy development, leadership development, and entrepreneurship. His passion lies in helping clients built profitable businesses rooted in purpose.
In this episode of the Agency Spark Podcast, Sara interviews Mike Acker. Mike is an executive and communication coach, a keynote speaker, and the author of four books including the bestselling Speak With No Fear, which has appeared on numerous booklists even getting designated as the #1 book on overcoming fear of speaking on Forbes.com.
In this episode of the Agency Spark Podcast, Sara interviews Forrest Dombrow. Forrest is a serial entrepreneur, a bestselling author, and a sales consultant with 17 years of experience in online marketing. He has worked with hundreds of small- and medium-sized businesses and has sold millions of dollars in digital marketing services to some of the largest brands in the world, including SEO to Amazon and conversion rate optimization to Costco.
In this episode of the Agency Spark Podcast, Sara interviews Petter-Erik Nyvoll. Petter is co-founder at AweSM, a sales and marketing coach, and a business strategist. AweSM has helped hundreds of small business owners and entrepreneurs build & scale their businesses through online courses, 1-on-1 coaching, intensive workshops & mastermind events in Vietnam plus ongoing support through the AweSM Insider community & membership.
In this episode of the Agency Spark Podcast, Sara interviews Araks Nalbandyan. Araks is the director of marketing at 10Web. With over 6 years of experience in different agencies, she brings different and unconventional marketing approaches to life. And now she has opened her precious vault full of marketing knowledge and shares her hard-won lessons through articles.
In this episode of the Agency Spark Podcast, Sara interviews Rich Brooks. Rich is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 24 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. He recently co-founded Fast Forward Maine, a podcast and workshop series for growing Maine businesses. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing. He is also the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine.
In this episode of the Agency Spark Podcast, Sara interviews Stu Swineford. Stu is the co-founder of Relish and has performed virtually every role in the digital marketing production lifecycle – from strategy and concepting, to design and development, to QA/QC and everything in between. Along the way, he's realized that he gets the greatest joy from helping others achieve their goals. These days, he's in love with purposeful, conversion-focused digital marketing strategy and execution. When he's not helping entrepreneurs and executive-level professionals, he can be found traipsing around the woods near the cabin in which he has lived with his wife and menagerie of pets since 1993.
In this episode of the Agency Spark Podcast, Sara interviews Tyler Foley. Tyler is an accomplished film and stage performer and has been acting in film and television since he was 6 years old. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and author of the #1 best-selling book The Power to Speak Naked. With his distinct and direct style, Tyler is emerging as one of North America's sought-after leaders in the field of public speaking for personal and professional development.
In this episode of the Agency Spark Podcast, Sara interviews Steve Anderson. Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world's most influential thought leaders.
In this episode of the Agency Spark Podcast, Sara interviews Paul Benigeri. Paul is an eComm Entrepreneur and co-founder of Archive, an influencer & creator marketing agency for fast-growing consumer brands. And while Archive provides a number of consumer brands with a growth platform through #nano influencer gifting programs, the company’s noble mission is optimizing clients’ budget, saving time and resources they can invest for even a bigger social impact. Paul is a Stanford graduate and grew up among like-minded entrepreneurs establishing a growth mindset & unique skill set that gives him a competitive advantage on solving modern eCommerce growth issues. If you are an eComm entrepreneur, stick around, and you’ll learn how you can grow and hack your results towards the end of the show.
In this episode of the Agency Spark Podcast, Sara interviews Debbie Howard. Debbie is the Co-Founder of Senior Living SMART, a full service marketing agency focused on senior housing and care.
In this episode of the Agency Spark Podcast, Sara interviews David Gersh. Owner of Outreach Local Marketing for 9 yrs previous to starting his digital marketing agency. He has built and sold 3 other businesses over the past 25 years. His main focus in those businesses was sales & marketing.
In this episode of the Agency Spark Podcast, Sara interviews Wade Galt. Founder of the 3-Day Weekend Club, Wade helps people create the life, lifestyle & legacy they most desire. Pulling from 15 years experience as a productive employee and over 20 years as a software company founder & owner, corporate consultant, sales coach, accountability expert, superstar recruiter, provider of mental health counseling (psychology) services, life coach and 4-day entrepreneur - Wade teaches others to create the life they most desire personally & professionally.
In this episode of the Agency Spark Podcast, Sara interviews Jason How. Jason is the Managing Director of Agency J (https://agencyj.co/), a digital marketing agency that has produced $10M+ in verifiable revenue for clients, including education institutions, insurance carriers, and eCommerce companies. He also served as an enterprise consultant to Hootsuite's most valued enterprise customers. In his free time, he enjoys writing articles and sharing his knowledge with others.
In this episode of the Agency Spark Podcast, Sara interviews Travis McKnight. Prior to migrating to digital marketing, Travis spent many years in the world of journalism, and his byline includes The Guardian, New York Magazine, Slate Magazine, and more. As a senior content strategist at Portent, Travis gets to apply his passion for authentic storytelling to help clients create meaningful content that consistently delivers a refined experience for users.
In this episode of the Agency Spark Podcast, Sara interviews Tim Fitzpatrick. Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.
In this episode of the Agency Spark Podcast, Sara interviews Chris MacLeod. Chris is a Senior Consultant and coach with ADAPTOVATE, a global management consulting firm, based in Sydney Australia, specializing in Agile at Scale business model transformations. As Design Thinking and human-centred-design evangelist, Chris works with large, publicly traded companies to embed Agile ways of working that support sustainable innovation and customer value delivery. Chris is also a long-time member of the Duct Tape Marketing Consulting Network and acts as the International Leader, helping grow the brand outside North America.
In this episode of the Agency Spark Podcast, Sara interviews Amy Foley. Amy started her entrepreneurial journey in 2011 when she left her corporate job to have more flexibility and time with her family and started a small Virtual Assistant business. The business evolved (with the help of her co-founder, Michael Reynolds) into what is now known as Inbound Back Office, which provides back-office support to marketing agencies. Amy has over 20 years of administrative experience in various industries, including manufacturing, real estate, accounting, marketing, SaaS, and more. She has a BA in Business Administration and a Masters in Information Systems. When she’s not running her business, she enjoys spending time with her family, running, traveling, speaking/coaching/writing about productivity, and optimizing her health.
In this episode of the Agency Spark Podcast, Sara interviews Chris Martinez. Chris is the Founder of DUDE which gives digital agencies the people and processes so they can take on more website and funnel projects and scale profitably.
In this episode of the Agency Spark Podcast, Sara interviews Danielle Gagnon. Danielle Gagnon is a search engine optimization specialist and lover of all things content creation. After years of working as a journalist and then marketing manager, Danielle started her own business in 2018. Today, she helps female entrepreneurs grow their business organically - and massively - through SEO and content marketing. She is the creator of the Content Cash Machine Bootcamp, a 5-day mini course that teaches small business owners highly actionable SEO basics. Danielle also has a podcast, the Content Cash Machine, that is an extension of her one-on-one client work, connecting her audience with the best experts and top tips to level-up their marketing and use their content to grow their audience, get more leads and make more money. Danielle is a mom of two young kids, is married to her high school sweetheart and is passionate about reading, spending time outdoors and learning new things.
In this episode of the Agency Spark Podcast, Sara interviews Natalie Furness. Natalie started as a freelancer in 2006 and is now an award-winning entrepreneur, she is also the CEO and founder of NIAM Marketing and Atlasales, she provides account-based sales training programs. She is passionate about automating sales and marketing operations to build scalable systems for revenue growth.
In this episode of the Agency Spark Podcast, Sara interviews Darryl Leniuk. Darryl has been in the Duct Tape Marketing Network for 3 years now. He comes from a background as a journalist and his niche is tourism marketing and public relations. He's passionate about helping premium tour operators, adventure travel businesses and outdoor brands drive sales with strategic online marketing and powerful storytelling. With nearly two decades’ experience working in travel media, he brings a powerful skillset to the table. Aventur Marketing’s strategy-before-tactics approach has helped grow tourism businesses around the world, with industry-leading digital marketing tactics and public relations.
In this episode of the Agency Spark Podcast, Sara interviews Kirsty Sharman. Serial entrepreneur Kirsty Sharman is Founder of Referral Factory, her third company. She boasts a stellar career with over a decade of experience within technology and marketing, having consistently identified the latest consumer trends and built companies to address these needs. Kirsty’s expertise as a trend spotter in the marketing and technology spaces has seen her featured by Adweek, the BBC, The Drum, and The Next Web.
In this episode of the Agency Spark Podcast, Sara interviews Apoorv Dwivedi. Apoorv has 20+ years of senior marketing and strategy experience at leading high growth financial firms, he’s managed over >$40M in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communications professionals, and business development staff. He now works with small and mid size accounting and advisory firms across the US and Canada to help them fix their marketing and get results. He provides coaching, guided, or fully managed marketing services.
In this episode of the Agency Spark Podcast, Sara interviews Chase Chappell. Chase Chappell is a serial entrepreneur, marketer, and founder of Chappell Digital where he manages $10M in ad spend and is an advisor for $189.5M+ in spend across Facebook's products. He's also the creator and instructor of the Facebook Ads Expert Mastery Class.
In this episode of the Agency Spark Podcast, Sara interviews Dean Heasley. Dean Heasley, is the founder of Nashville Marketing Systems, a digital marketing agency in Murfreesboro, TN. He is also an investor in a window coverings franchise in Middle Tennessee. He and two friends recently started Boro Business Lab, a company dedicated to helping small businesses get more customers through digital marketing. Dean is married with 2 children, enjoys karate and longboarding, and has an MBA in marketing.
In this episode of the Agency Spark Podcast, Sara interviews Holly Bowyer & Julie Neumark. Holly and Julie are partners in the marketing services agency, Media & Marketing Minds (M3). At the agency, collaboration is a key part of their approach. The team prides itself on working side by side with their clients to bring their story to life and develop creative and unique marketing strategies and messages that fit each client’s needs and objectives.
In this episode of the Agency Spark Podcast, Sara interviews Ann Gusiff. Ann is dedicated to bringing marketing know-how to remodelers through education and coaching.
In this episode of the Agency Spark Podcast, Sara interviews Dan Dollevoet. Dan is the COO and CFO of Exigo Business Solutions, an accounting and advisory firm. Dan provides virtual CFO services to Exigo’s clients and helps them experience profit through the implementation of Mike Michalowicz’s Profit First system.
In this episode of the Agency Spark Podcast, Sara interviews Justin Sturges. Justin is an award-winning author on the topic of local lead generation and is the go-to guy for local SEO in the Duct Tape Marketing Network. He runs local SEO training and provides services to a variety of local service-based businesses across the country.
In this episode of the Agency Spark Podcast, Sara interviews Carl White. Carl owns and runs MarketVisory Group, a HIPAA compliant healthcare marketing agency. Most of their work focuses on local marketing – helping practices get found, stand apart, and attract new patients.
In this episode of the Agency Spark Podcast, Sara interviews Ellen Jantsch. Ellen leads the team at Tuff, a 10-person remote growth marketing team for hire.
The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
In this episode of the Agency Spark Podcast, Sara interviews Thomas Hess. Thomas and his wife run an agency called Mawazo Marketing. At Mawzo, they work with owners of B2B companies who want to grow their business. They help them with a concrete digital strategy, a website that saves on operational costs and an online marketing system that generates leads.