Untitled SEO Podcast: Recent Episodes

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In this episode, host Andrew Laws is joined by SEO consultant and author Ash Nallawalla. They discuss the evolving field of SEO and Ash's experiences and insights, particularly focusing on his book, "The Accidental SEO Manager."

Buy the book https://yeseo.io/go/accidental-seo-manager

Key Points:

• About the Book: "The Accidental SEO Manager" offers strategic advice for SEO management rather than technical SEO skills.
• SEO in Business: Challenges of getting SEO projects approved within large companies and the importance of demonstrating their financial benefit.
• Future of SEO: Discussion on the need for industry standards and the difficulties in establishing them.

What You’ll Learn:

• SEO Management: How to approach SEO from a managerial perspective to make strategic decisions.
• Advocating for SEO: Techniques for securing organisational support and funding for SEO initiatives.
• Evolving SEO Practices: The need for ongoing learning and adaptation in the field.

Recommended For:

Anyone interested in SEO, especially professionals looking to understand its strategic impact on business.

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Welcome to this week's edition of "The Filter" where we delve into the pressing topics and helpful guides for the SEO and digital marketing enthusiasts. Here’s a quick roundup of the topics discussed in this episode:

1. Crafting Effective Content: The Essential GuideWriting from the heart and knowing your subject are timeless pieces of advice for any writer. This episode explores the importance of creating a content outline to align with Google's helpful content updates. Learn how to structure your articles effectively to improve your rankings.

2. Ad Hijacking: A Growing ConcernGoogle Ads is an invaluable tool for many, but ad hijacking is an issue that can affect anyone, regardless of their advertising budget. We discuss how these sketchy practices can impact your campaigns and what Google is doing to combat them.

3. Big Websites, Big PenaltiesGoogle has been active in penalizing major websites for poor user experiences, proving that no one is too big to fail. This segment highlights recent examples of Google’s manual actions against sites, reminding us of the importance of maintaining high standards for user experience.

Subscribe for More!To get exclusive access to the links and resources mentioned in the podcast, make sure to subscribe at yeseo.io/thefilter Stay informed and enhance your SEO and marketing strategies by following "The Filter".

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This episode examines the history and functionality of Google's disavow tool, discussing its initial purpose and its role in current SEO practices. Your host, Andrew Laws, discusses the backdrop of link-buying strategies that led to the development of the disavow tool, which allowed webmasters to disassociate from harmful backlinks.

Key Points Discussed:

• Background on Link Buying: Learn about the era when buying links was a common SEO strategy, and how it prompted the need for a disavow tool.
• Introduction of the Disavow Tool: Explore the reasons why Google introduced the disavow tool and how it helps webmasters clean up their link profiles.
• How the Disavow Tool Works: Understand the functionality of the tool within Google Search Console, where users can submit lists of links they prefer to ignore.
• Relevance and Effectiveness Today: Analyse the current relevance of the disavow tool, why Google has diminished its prominence, and when it might still be necessary.
• Insights from Industry Experts: Listen to commentary from SEO experts and real-world stories about using the disavow tool.

Closing Thoughts: The episode concludes with recommendations for SEO practitioners to focus on earning high-quality, organic links and to steer clear of outdated tactics such as link buying. Andrew also invites listeners to share their experiences and views on the disavow tool.

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In this episode, we delve into the intriguing world of SEO and explore the niche area of knowledge panels with Austine Esezobor, an experienced SEO consultant and Google knowledge panels specialist. Austine shares his journey from aspiring music producer to becoming a seasoned professional in the digital marketing sphere, particularly focusing on SEO.

Austine Esezobor is an SEO Consultant who specialises in attaining and managing Google Knowledge Panels. He is also the Founder and Host of the Democratizing SEO podcast.https://www.democratizingseo.com/about/austine-esezobor/https://www.linkedin.com/in/austineesezobor/

Austine's SEO Journey

Austine is a musician and producer who has transitioned to digital marketing after being intrigued by the possibilities of SEO. He explains how SEO captivated him due to its blend of creativity, methodical planning, technical skills, and analytical thinking. Austine describes his process of self-education in SEO, which eventually led him to pursue it professionally.

Insights into Knowledge Panels

Throughout the conversation, Austine emphasises the significance of knowledge panels in the realm of SEO. He believes that knowledge graphs, which represent how search engines view relationships between different sets of data, are going to be fundamental to the future of search. This idea extends beyond traditional search engines like Google to encompass other platforms with search functionalities, such as Netflix and TikTok.

Austine suggests that knowledge graphs allow for a more structured delivery of information, making them crucial for businesses aiming to improve their online visibility. He discusses how entities—whether individuals, brands, or organisations—play a vital role in this new SEO paradigm by ensuring that they are correctly represented and connected within these graphs.

The Evolution of SEO

The discussion also touches on the evolution of SEO practices and how the focus has shifted from simple keyword optimisation to a more complex understanding of content and user intent. Austine explains that the future of SEO may rely heavily on providing direct answers to user queries rather than just listing possible sources of information, a shift from "search results" to "search answers."

Recommendations for SEO Practitioners

For SEO practitioners and business owners, Austine recommends adjusting strategies to focus more on visibility and entity representation rather than traditional metrics like keyword rankings. He advises that embracing this shift and understanding the importance of knowledge panels will be crucial for staying relevant in the rapidly changing landscape of digital marketing.

Conclusion

This episode provides valuable insights into the less-discussed areas of SEO and digital marketing strategies, particularly the use of knowledge graphs and panels. Austine’s expertise and forward-thinking approach offer a fresh perspective on how businesses can optimise their online presence in an increasingly competitive digital world.

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Leveraging Small Scale for Big Impact in Content Creation

In today's episode, we explore why smaller companies and individual content creators have a unique advantage in digital marketing. Large corporations often suffer from slow internal communication, leading to irrelevant and less impactful content. We explore how agility and a streamlined decision-making process can lead to more effective content strategies, even for those with minimal SEO knowledge.

Key Points Discussed:

Irrelevance in Large Corporations: Large entities often publish content that does not align closely with their core business, such as property brands discussing Bitcoin or food brands discussing SEO. This phenomenon stems from slow communication channels and overly bureaucratic content approval processes.

Advantages of Being Small: Smaller size allows for quicker response times and more relevant content creation. The agility of smaller teams or individuals enables them to produce content more aligned with current events and audience needs.

Creating Content with Limited SEO Knowledge: It's possible to begin an effective SEO strategy with zero knowledge of SEO. The essence of impactful content lies in authenticity and addressing the real concerns and interests of the audience.

Developing Trust and Authority: Smaller entities can build trust and establish themselves as authorities in their field by focusing on the issues and topics that resonate with their audience.

Practical Tips for Content Creation: We discuss how to leverage the immediacy of smaller operations to react quickly to industry changes and how regularly updating content can improve Google rankings.

Inspiration for Content: Using tools like Google Search to find topics relevant to your niche and engaging with frontline staff like salespeople can provide valuable insights for content creation.

Recommended Resources:

Check out the linked Ahrefs article in the show notes for further inspiration on creating relevant content

https://ahrefs.com/blog/why-big-companies-make-bad-content/

Thank you for tuning in to today's episode. We hope these insights empower you to create more engaging and effective content strategies. For more tips and discussions, please subscribe to our channel.

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Your host, Andrew Laws discusses the significant licensing agreement between OpenAI and the Financial Times (FT), emphasising the implications this has for the SEO industry and the broader landscape of artificial intelligence.

Key Points:

1. The Deal: OpenAI has licensed content from the Financial Times, enabling ChatGPT to provide current information sourced directly from FT articles. This move is significant because it showcases OpenAI's approach to using credible, high-quality sources to enhance the accuracy and reliability of its outputs.
2. Implications for SEO: The integration of FT content into OpenAI's database could change how current events and financial news are interpreted and utilized within SEO strategies.
   This development suggests a trend towards more dynamic and up-to-date content generation by AI, potentially influencing how SEO professionals approach content creation and optimization.
3. Future of AI and Search Engines: Andrew speculates on the evolving capabilities of AI like ChatGPT, suggesting that the way information is delivered and verified online might soon resemble current search engine results.
   The potential shift away from traditional search engines like Google towards AI-driven platforms could redefine web search and SEO practices.
4. Best Practices for SEO: Amidst the evolving digital landscape, Andrew emphasizes the importance of maintaining high-quality website standards and ethical SEO practices.
   He advises on the potential benefits of adopting schema markup to enhance site visibility and usability for search engines.

Conclusion: In a rapidly changing digital environment, staying informed and adaptable is crucial. Andrew encourages maintaining excellence in SEO practices regardless of the technological shifts, ensuring readiness for future advancements.

More info - https://www.searchenginejournal.com/openai-to-show-content-links-in-response-to-queries/515214/

Please like, share, and subscribe to stay updated with the latest insights and trends in SEO and digital marketing. For more detailed discussions and expert advice, tune in to "The Untitled SEO Podcast."

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Welcome back! Today's discussion revolves around a platform that often flies under the radar in the SEO world: Bing. Despite its smaller user base compared to Google, Bing is making strides that could influence your SEO strategy.

Bing's Growing InfluenceRecently, Bing announced an impressive milestone of 140 million active users. While still modest compared to Google, this growth indicates a rising relevance in the search engine landscape. This expansion may be attributed to various factors including strategic integrations and investments by Microsoft, hinting at Bing's untapped potential in SEO.

Why Consider Bing?Historically viewed with skepticism, Bing was often joked about in SEO circles as a default browser on Microsoft devices rather than a serious choice. However, this perception is outdated. Over the years, Microsoft has significantly invested in Bing, integrating advanced AI technologies like those from OpenAI, which might be enhancing user engagement.

The Technical EdgeBing's technological evolution is noteworthy. It includes features reminiscent of Google's capabilities a decade ago, such as a reliance on meta keywords. While Bing’s ability to crawl and understand context may not match Google's current standards, its simpler approach could offer unique optimization opportunities.

Practical SEO Tips for Bing1. Bing Webmaster Tools: Sign up for free to stay informed about how Bing views and ranks your website. This tool is crucial for anyone serious about understanding diverse search engine dynamics. 2. SEO Strategy: Given Bing's current market position and technical capabilities, a modest investment in optimizing for Bing could yield beneficial insights and potential gains.

ConclusionBing is gradually carving out a space for itself in the competitive search engine market. By integrating AI tools effectively and continuing to evolve, Bing may present a viable component of a comprehensive SEO strategy. Signing up for Bing Webmaster Tools is a simple yet effective step to leverage Bing’s potential.

For more insights and updates, remember to like, share, and subscribe. Until next time, keep optimizing!

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In this episode, Andrew Laws dives into the often debated topic of optimal content length for SEO. He explores the myth that longer content automatically equates to better SEO, provides insights into the evolution of content evaluation by search engines like Google, and offers practical tips for crafting articles that genuinely serve the reader's interests and search intent.

What You'll Learn:

• The Myth of Long Content: Understand why the idea that "longer is better" became popular and why it's not necessarily true today.

• SEO's Historical Context: How Google's early limitations influenced content length strategies.

• Practical Content Creation Tips: Strategies for writing articles that are the ideal length for your topics without padding them unnecessarily.

• The Importance of Quality: Why writing for humans, not just algorithms, will actually benefit your SEO in the long run.

Episode Highlights:

1. Breaking Down the Myth (00:00:24)

2. Discussion on how content length affects SEO and the origins of the myth surrounding long articles.

3. SEO and Content Length Over Time (00:01:13)

4. How Google has evolved in assessing content quality and the diminishing importance of article length.

5. Current Best Practices for Content Length (00:07:09)

6. Advice on determining the right length for your content based on topic complexity and competition.

7. Writing with Authority and Passion (00:08:22)

8. The significance of expertise and genuine interest in your subject matter when creating content.

9. Tools and Tips for Optimizing Content (00:09:43)

10. Using tools like SEMrush to analyze competitor content and adjust your strategies accordingly.

Call to Action:

• Feedback: Share your thoughts and experiences on how content length has impacted your SEO efforts.

• Engagement: Like, subscribe, and comment to join the conversation and help others find this podcast.

Closing: (00:11:34)

Andrew wraps up with a reminder that in SEO, the best answer to many questions is often "it depends," highlighting the tailored approach necessary for effective SEO

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In this episode of The Filter, we explore three crucial aspects of SEO that every digital marketer should master. We will discuss the nuanced approach needed when using AI to generate content, how to develop a robust social media strategy that actually engages, and the essentials of backlinks and their impact on SEO.

What You'll Learn:

1. The Nuances of AI in SEO understanding the limitations and necessary checks when using AI for content creation.
   Insights directly from Google on how to effectively use AI without compromising quality.
2. Crafting Effective Social Media StrategiesWhy shouting into the void on social media doesn't work.
   Practical tips for engaging with other accounts and building a community around your brand.
3. Backlinks DemystifiedA breakdown of different types of backlinks and their roles in SEO.
   How to identify quality backlinks that boost your site's visibility and credibility.

Episode Resources: For more detailed information and to access exclusive content mentioned in this episode, subscribe to The Filter at yesseo.io/thefilter

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In today's episode, Jodie Newman joins us from The Business Allotment. We explore the essential role of creativity in SEO and business strategy. Jodie shares her journey from a furniture and product design background to becoming an expert in fostering creative processes within organisations.

Find Jodie on Linkedin https://www.linkedin.com/in/jodienewman/

Key Discussion Points:

• Creativity as a Business Tool: Jodie discusses how creativity is not just about producing art; it's a strategic tool that can propel business innovation and differentiate companies from their competition.
• The Mechanics of Creativity: The conversation dives into how creativity works in the brain and how businesses can systematically foster it to improve problem-solving and idea generation.
• Transforming Business Approaches: Jodie highlights her work with large and small businesses, using creative sessions to redefine company strategies and enhance team engagement and ownership of projects.
• The Power of Creative Thinking: Andrew Laws and Jodie discuss how rethinking traditional approaches can lead to significant business advantages, exemplified by Jodie’s successful reworking of promotional strategies for major clients like Shell.
• Practical Tips for Fostering Creativity: Listeners gain valuable insights into practical tools and methods for cultivating creativity within their teams and projects, which is crucial for standing out in competitive industries.

Featured Guest: Jodie Newman - Creativity Consultant and Author

• Background: Jodie specialises in integrating creative thinking into business strategies.

Episode Highlights:

• Jodie's Personal Journey: Learn how her educational background influenced her professional path from a design student to a creativity consultant.
• Creativity in Unexpected Places: Discover how even industries traditionally seen as non-creative, like SEO, can benefit immensely from creative approaches.
• The Impact of Creativity on Business Success: Examples of how creative thinking has transformed company strategies and led to marketing and customer engagement breakthroughs.

Closing Thoughts: Creativity isn’t just an art; it’s a vital business skill. This episode is a must-listen for anyone looking to inject innovative thinking into their business practices, enhancing both personal and organisational growth.

Connect with Jodie: For those inspired by this episode, Jodie offers listeners a unique opportunity to receive a creative workout and tool if they connect with her on LinkedIn, mentioning this podcast. https://www.linkedin.com/in/jodienewman/

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Join us as we dive into the fundamentals of creating engaging content that not only captures the attention of your audience but also ranks well on Google. From crafting compelling titles to understanding your audience's intent, your host Andrew Laws shares invaluable tips that can help anyone—from beginners to seasoned marketers—improve their content strategy.

Key Points Discussed:

1. The Importance of Engaging Content:Why creating compelling content is crucial for online visibility.
   The role of content in attracting and retaining audience engagement.
2. Starting with the Basics:Tips for crafting effective titles and introductions.
   The importance of aligning your content with reader intent.
3. Content Creation for Humans and Search Engines:Balancing SEO needs with genuine user value.
   Strategies to keep content relevant and focused.
4. Research and Relevance:Techniques for keyword research and using tools like SEMRush.
   Ensuring your content stays on topic to maintain SEO integrity.
5. Engagement and Metrics:How to measure the success of your content through analytics.
   The significance of user engagement metrics in content evaluation.
6. Content Updates and Maintenance:The benefits of regularly updating content.
   How continual improvements can lead to better search engine rankings.
7. Practical Tips for Content Creators:Real-life examples of effective content strategies.
   Recommendations for resources and further reading on content marketing.

Episode Conclusion:
Andrew emphasises that good content serves the reader first, providing value that in turn leads to better SEO outcomes. He encourages creators to be generous with their knowledge, as transparency and helpfulness are key to building trust and authority in any field.

Call to Action:
Listeners are encouraged to apply these strategies to their content creation efforts and share their experiences. Engage with the podcast through comments, likes, and by subscribing for more useful insights.

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Welcome back to the Untitled SEO Podcast, brought to you by SEO Daily! In today's episode, our host Andrew Laws delves into the often misunderstood topic of 404 errors and why Google suggests we shouldn't sweat it too much.

Highlights of the episode:

• Understanding 404 Errors: What are they, and how do they appear during SEO audits? Andrew explains the basics and why these errors can impact user experience negatively.
• Types of 404 Errors: Learn about the different kinds of 404s, from the straightforward to the bizarre ones that never existed on your site.
• Google's Perspective: Featuring insights from Google's Gary Illyes, Andrew discusses how Google views 404 errors and their real impact on your website's ranking.
• Practical Tips: How to handle legitimate 404s that affect user navigation versus the 'fake' ones that Google advises you can ignore.
• SEO Strategies: Andrew shares tips on converting users landing on 404 pages and strategies for handling discontinued products.

Additional Resources:

• Andrew mentions a helpful article from Search Engine Journal, which further explores this topic. Make sure to check it out through this link https://www.searchenginejournal.com/google-on-404-errors-and-ranking-drops/514377/

Call to Action:

• If you've noticed any quality changes in today's recording, let us know—Andrew's testing out new recording setups to enhance your listening experience.
• Don't forget to like, subscribe, and hit the notification bell to stay updated with our daily SEO insights!

For more information and resources, visit our website at yeseo.io.

Thanks for tuning in, and remember to check back tomorrow for more invaluable SEO tips and updates!

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In today's episode, Andrew Laws dives into a highly pertinent topic: whether or not to block AI crawlers from indexing your website. Starting off with a fundamental explanation of what crawling involves—essentially, search engines sending out bots to gather data from websites—Andrew discusses the conventional reasons why some might choose to restrict these digital explorers, including privacy concerns and control over content dissemination.

Find out more about ActionCoach - https://yeseo.io/go/actioncoach

However, Andrew argues against blocking these bots, particularly AI crawlers. He explains that allowing AI to index your site could bolster brand awareness and drive traffic, as AI's role in digital search evolves. Despite the fear that AI might misuse the gathered content, Andrew sees little evidence of such risks and suggests that enabling AI indexing might contribute positively to the internet's future.

Highlighting the significance of staying current with technological advances, he reflects on insights from a recent conference, emphasising the potential pitfalls of ignoring AI developments.

Conclusion: While the decision remains personal, Andrew leans towards keeping your website open to AI crawlers, viewing it as a step forward in harnessing AI's potential for positive impact.

Further Reading: Check the show notes for links to a detailed Moz article on this topic and more insights from the BizEx conference.

Connect: Join the discussion or reach out via yeseo.io or Andrew Laws on LinkedIn.

Further reading - https://moz.com/blog/who-should-block-ai-bots

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In this week's episode of The Filter, Andrew returns from the ActionCoach Biz X conference to dive into some intriguing tech and SEO updates. Don't forget, the only way to access the articles discussed is by subscribing to The Filter email at Yeseo.io.

Find out about ActionCoach and get a free session here - https://yeseo.io/go/actioncoach-thefilter

What's in this episode:

1. Brave AI Integration: Brave Browser is stepping up its game with a new AI search function. Unlike traditional search engines, Brave AI presents results in a format akin to conversational AI platforms but still provides direct links to source articles. Andrew explores how this could shift SEO dynamics.
2. Google Chrome and Third-Party Cookies: A major update is on the horizon as Google Chrome plans to block third-party cookies. This could have significant implications for privacy, website functionality, and digital marketing strategies. Andrew discusses what this means for business owners and website operators.
3. The End of HARO: Help A Reporter Out (HARO) has been a vital tool for journalists and SEO experts seeking authoritative backlinks through high-quality journalistic content. However, it's being phased out and replaced due to challenges including AI spam. Andrew shares his experiences and mixed feelings about this change.

Remember, to forward this episode to anyone you think should catch up on these tech and SEO insights, and maybe give your mum a ring too!

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I am here at BizX 2024, and I just saw a fantastic talk by Jamil Qureshi and guess what, it relates to SEO!

He was discussing mindset in business and life in general.

He’s an incredibly quotable speaker, but one line that really connected with me was: "Great businesses in the future will be human-led and technology-enabled."

This comment came about during a conversation about the future of business, especially relating to AI and other emerging technologies.

The line about human-led, technology-enabled really resonated with me. This has been the message of Yeseo for many years now: the tools are cool, but humans lead everything.

hashtag#bizx2024

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Your daily SEO podcast episode from BizX 2024

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In this podcast episode, I will attempt to explain in simple terms what reputation abuse spam is, why it should be avoided, and why it’s generally confusing. As part of this discussion, I will also explore the relationship with expired domains.

There are plenty of good reasons why anyone listening to this podcast should not consider engaging in either reputation spam or expired domain SEO spam.

Explain it like I’m five years old

Reputation abuse spam is when someone uses tricky methods to make themselves or their website look better than they really are. Google doesn’t like this because it makes it harder for everyone to find the good stuff online. Expired domains are old website addresses that someone else used before, and sometimes people use them to try to trick Google too. We’re talking about why these tricks are bad and why you shouldn’t use them.

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In today's episode of SEO Daily, host Andrew Laws dives into the crucial role brand awareness plays in SEO. Discover why establishing a strong brand can significantly boost your visibility and credibility in search engine results. Andrew explains how Google favours brands and uses brand mentions to assess trustworthiness and relevance. If you're aiming to rank higher and reach a broader audience, this episode is a must-listen!

Key Points Discussed:

1. Importance of Brand Names: Learn why your brand name matters more than ever in today’s SEO landscape and how it affects your search rankings.
2. Google’s Love for Brands: Understand why Google prioritises brands and how a strong brand presence can protect you from being seen as unreliable or spammy.
3. Building Trust with Google: Insights into how Google evaluates brands and the significance of brand mentions across various platforms.
4. Practical Brand Building Tips: Strategies to increase your brand mentions naturally without resorting to manipulative SEO tactics. From engaging on discussion boards and social media to getting involved in public speaking and PR.
5. SEO Can Amplify Excellence: Andrew reinforces the idea that SEO is not just about manipulation but about amplifying the genuine value that your brand offers.

Call to Action:Don't forget to like, subscribe, and engage with us on our podcast! For more insights and updates, visit our website at yeseo.io.

Next Episode Tease:Tune in tomorrow for another insightful discussion on SEO Daily, where Andrew will explore another crucial aspect of search engine optimisation. Don't miss it!

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Join Andrew Laws on today's episode of the SEO Daily Podcast by Yeseo, where we dive into the intriguing world of SEO and discover why Reddit posts are ranking astonishingly quickly in Google searches. In this episode, Andrew sheds light on Google's recent dealings with Reddit, which might be influencing search results more than you'd expect. We'll explore the impact of this on content creators and marketers, discussing practical steps you can take to potentially speed up your own content's indexing.

https://www.searchenginejournal.com/reddit-post-ranks-within-minutes/513825/

Key topics include:

• Google's preferential treatment towards Reddit in search rankings.
• The real-time effects of content indexing on SEO strategies.
• Practical tips for getting your content indexed quicker, including insights on Google Business Profile and Search Console submissions.

For more insights and a link to a detailed article from Search Engine Journal on this topic, check the show notes or video description. Whether you're a seasoned SEO professional or just curious about how search engines are evolving, this episode is packed with valuable information.

Visit us at yeseo.io for more episodes and SEO insights!

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Welcome to this week's episode of The Filter, brought to you by Yeseo. In this episode, Andrew Laws delves into some pressing topics at the intersection of technology and strategy. First up, we explore how SEO can be enhanced through accessibility, ensuring your website is optimised not just for visibility but also for usability by all. Next, we tackle the concerning trend of fake DMCA threats being used to manipulate SEO rankings—a must-listen for anyone managing online content. We wrap up with a look at the latest strategies for boosting your presence on LinkedIn according to new studies. Remember, the only way to access the articles discussed is by subscribing at yeseo.io/subscribe. Tune in to stay ahead in the digital space!

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Dive into the complexities of Google's algorithm updates with Andrew Laws in this insightful episode of SEO Daily. With a rich background spanning over 20 years in the SEO realm, Andrew sheds light on a question that perplexes many: How does one stay ahead of Google's ever-evolving algorithm?

From the early days marked by the Panda and Penguin updates to the latest AI-driven changes, Andrew argues for a balanced approach to SEO - acknowledging updates without being overwhelmed by them. Discover the staggering estimate of 30,000 algorithm modifications since 2009 and understand why maintaining high-quality content and a user-friendly site are paramount.

Tune in to gain valuable knowledge on navigating SEO's dynamic landscape and ensuring your digital presence thrives. Powered by Yeseo at yeseo.io, SEO Daily is your go-to for expert advice and industry insights.

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Join Andrew Laws in this enlightening edition of SEO Daily, where we dive deep into the crucial factors that determine how easily or challenging it can be to rank your website with SEO. Whether you're a business owner keen on boosting your online presence or a budding SEO enthusiast, this episode is packed with invaluable insights and practical tips to help you navigate the complex world of search engine optimisation.

In This Episode:

• Discover the key elements that make a website SEO-friendly and what pitfalls to avoid for better ranking.
• Learn why high-quality, well-researched content is paramount and how mobile optimisation plays a significant role in today's digital landscape.
• Understand the significance of website speed, security, and user experience in achieving higher rankings.
• Explore the challenges posed by competition, poor site structure, technical SEO issues, and the lack of backlinks.
• Get expert advice on leveraging local SEO for broader impact and the importance of starting on the right foot with a new website.

Key Takeaways:

• The cornerstone of SEO success lies in providing value through well-crafted content that answers your audience's questions.
• Technical aspects like mobile friendliness, website speed, and security are not to be overlooked.
• Building a reputable online presence involves strategic planning, understanding your competition, and nurturing quality backlinks.
• Local SEO is a goldmine for visibility and should not be neglected, especially for businesses looking to make a mark both locally and globally.

Whether you're working from home or the office, grab a cup of tea, and let's unravel the mysteries of SEO together. Your journey to mastering the art of ranking begins now!

Presented by Yeseo, your go-to source for all things SEO. Dive deeper into the world of SEO with us at yeseo.io.

Host: Andrew Laws

👍 Like | 💬 Comment | 🔔 Subscribe | 📢 Share

And don't forget, after soaking up all these SEO insights, take a moment to relax and maybe even share this gem with your mum. After all, who wouldn't want their website to climb the ranks of Google's search results?

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Welcome back to the "Untitled SEO Podcast" where we dive deep into the dynamic world of search engine optimisation with your host, Andrew Laws. In today's episode, Andrew explores a thought-provoking topic from Search Engine Journal, penned by Winston Burton, on whether artificial intelligence (AI) will take over the roles of SEO specialists.

Read the full article https://www.searchenginejournal.com/will-ai-replace-seo-specialists/509934/

Key Highlights:

• The Evolution of SEO with AI: AI is revolutionising SEO by accelerating analysis processes. However, it's emphasised that technology enhances efficiency without necessarily replacing the human touch.
• Ethical Considerations and Content Creation: There's a caution against relying solely on AI for content creation due to potential ethical issues and the importance of originality.
• The Future of SEO: As Google prepares for significant updates in how search results are presented, the industry is buzzing with anticipation. The role of AI in these changes is uncertain, but it's an exciting time for professionals to adapt and evolve.

Andrew shares insights on how technological advancements, like AI, have historically made tasks more manageable without eradicating the need for human expertise. He draws parallels with how tools have evolved from the shovel to the digger, illustrating that while AI can streamline processes, it cannot replicate the creative and strategic capabilities of SEO specialists.

Tune in to explore the intersection of AI and SEO, understand the ethical considerations in content generation, and hear Andrew's take on the future of the SEO industry amidst technological evolution. This discussion is a must-listen for SEO enthusiasts and professionals looking to navigate the changes AI might bring to their field.

Remember to like, subscribe, and share this episode. For more insights, check out the article linked in the description, and don't forget to visit us at yeseo.io for more content.

Available on: YouTube, Podcast platforms, and possibly LinkedIn.

Stay tuned and keep optimising!

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This is the Reddit post referred to in this episode https://www.reddit.com/r/SEO/comments/1bwot53/should_i_disallow_some_pages_that_are_in_footer/

Welcome to the Untitled SEO Podcast's latest episode on SEO Daily! Today, we're tackling an engaging mix of utility, intrigue, and education in the world of SEO. Hosted by Yeseo, we delve into a topic that stirs debate among SEO professionals: "Should you nofollow your footer links?" Spoiler alert: the consensus leans towards a no, but the nuances make this discussion far more captivating.

In This Episode:

• Unpacking the NoFollow Controversy: We take a closer look at why some might consider marking footer links as nofollow and why this might not be the best approach for your website's SEO strategy.
• Deciphering SEO News: The conversation unravels how comments from Google's top brass can send waves through the SEO community and what these developments mean for your SEO practices.
• Simplifying SEO Strategies: The core message? Invest in creating valuable content and maintaining a user-friendly, accessible website. This episode emphasizes why these foundational practices trump any SEO shortcut or trend.
• John Mueller's Insight: Explore the implications of John Mueller's advice on footer links, adding a layer of expertise to the discussion.

Closing Thoughts: True SEO success is rooted in quality content and website optimization. Join us as we cut through the noise to bring you actionable insights and timeless advice.

Don't miss out on the full story: Check the show notes or the video description on YouTube for a link to the insightful Reddit post discussed in today's episode.

Keep up with SEO Daily for your dose of daily SEO wisdom and visit Yeseo at yeseo.io for more enlightening content.

Thank you for tuning in, and we look forward to enlightening you in the next episode!

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In this week's episode of The Filter, hosted by Andrew Laws from Yeseo, we delve into the latest developments in social media and SEO that could impact your digital marketing strategy. This episode focuses on critical updates from Instagram and Google, as well as valuable SEO resources to help improve your website's ranking.

Show Highlights:

• Instagram Reach Challenges: Discussion on the noticeable decline in post reach on Instagram, mirroring past trends seen on Facebook. Andrew explores the reasons behind this change and the platform's response to the concerns raised by influencers and marketers.

• 16 Reasons Why Your Page Isn't Ranking on Google: A look into a comprehensive resource that outlines common pitfalls in SEO practices. This segment is especially useful for those who have been managing their SEO but haven't seen the desired results. Andrew emphasizes the importance of this list for diagnosing and addressing ranking issues.

• Google's Potential Acquisition of HubSpot: Analysis of the rumors surrounding Google's interest in acquiring HubSpot. Andrew shares his thoughts on how this acquisition could influence the digital marketing tools landscape, expressing reservations about the potential integration with Google Workspace.

Key Takeaways:

1. Understanding Instagram's Algorithm Changes: Insight into the factors that may be affecting your content's visibility on Instagram.

2. SEO Best Practices: Highlighting essential checks and adjustments that can make a significant difference in your website's Google ranking.

3. The Future of Digital Marketing Tools: Speculation on how Google's acquisition of HubSpot could reshape the availability and functionality of marketing and CRM tools.

Call to Action:

For detailed insights and access to the articles discussed in this episode, subscribe to The Filter email at yeseo.io/the-filter. Additionally, listeners interested in deeper discussions on SEO can check out the daily SEO podcast at yeseo.io/podcast for daily updates and tips.

Closing Thoughts:

This episode of The Filter brings to the forefront the evolving challenges and opportunities within social media marketing and SEO. Whether you're grappling with Instagram's changing algorithms or looking to refine your SEO strategy, staying informed is key to navigating these shifts successfully. Join us next time for more insights and updates in the world of digital marketing.

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In this episode of The Untitled SEO Podcast, host Andrew Laws discusses the evolution and significance of blogging within SEO. Titled "The Joy of Blogging," Andrew recounts his personal journey into blogging, starting from the late '90s when blogging resembled personal diary entries, to its current status as a cornerstone of digital content and SEO strategy.

Show Highlights:

• Blogging Evolution: Andrew outlines the transition of blogging from personal notes to comprehensive articles that now define the digital content landscape.

• Personal Blogging Journey: The episode covers Andrew's early experiences with blogging, including unique stories like solving a dishwasher problem through a blog post that continues to generate unexpected rewards, and receiving a box of doughnuts from a reader.

• Blogging's Business Impact: Andrew shares how his passion for blogging contributed significantly to the creation and success of Yeseo, underlining the importance of content creation in business.

• Encouragement for New Bloggers: Andrew encourages listeners to start their own blogging journey, emphasizing the role of consistent blogging in improving website rankings and audience engagement.

Key Takeaways:

1. Understanding Blogging's Evolution: Insight into how blogging has changed over the years and its importance in SEO today.

2. The Importance of Starting: The episode highlights the necessity of beginning your blogging journey to achieve regular content publication.

3. Benefits of Blogging: Blogging can lead to various personal and professional opportunities.

4. Future Writing Strategies: A preview into upcoming discussions about maintaining a regular blogging schedule to benefit SEO efforts.

For more insights into SEO and blogging, visit the Yeseo website at yeseo.io. Future episodes will explore strategies for regular and impactful content creation.

Closing Thoughts:

The episode concludes with Andrew emphasizing the importance of blogging for personal branding and SEO success, inviting listeners to stay tuned for more SEO insights on The Untitled SEO Podcast.

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In this insightful episode of The Untitled SEO Podcast, your host, Andrew Laws from Yeseo (yeseo.io), delves into the critical reasons why your webpage might not achieve the coveted high rankings on Google. Broadcasting from his home office, surrounded by musical instruments that mirror his passion outside of SEO, Andrew brings a blend of personal anecdotes and professional expertise to the table. This episode is part of our ongoing "SEO Daily" experiment, where we aim to bring you the latest thoughts, strategies, and discussions on SEO - daily.

This is the article discussed - https://searchengineland.com/why-page-isnt-ranking-google-438882

Show Highlights:

• Introduction to SEO Challenges: Andrew opens the discussion by acknowledging the common hurdles many face when approaching SEO, distinguishing between newcomers and those frustrated with their lack of progress despite previous efforts.

• Key Reasons Your Page Isn't Ranking: Leveraging a recent article from Search Engine Land, Andrew offers a comprehensive walkthrough of 16 potential barriers to your site's Google ranking success. These range from technical issues like crawlability and indexing to content-related challenges such as content format and searcher intent.

• Expert Commentary: Not just content with listing these reasons, Andrew provides his expert commentary on each point, adding his unique perspective and tips derived from years of experience in SEO.

• Interactive Listener Engagement: With an invitation for listeners to check the show notes for links and further reading, Andrew ensures the conversation extends beyond just the podcast, encouraging active learning and application of the discussed SEO strategies.

Featured Topics:

1. Website Crawlability: Ensuring Google can effectively crawl and index your website.

2. Content Quality and Uniqueness: The importance of producing unique, engaging content that fulfills searcher intent.

3. Internal Linking: How proper internal linking can boost your SEO efforts.

4. Speed and User Experience: The critical role of website speed in user experience and SEO.

5. Overcoming Content Cannibalization: Avoiding the pitfalls of covering the same topics repeatedly without adding value.

6. Competition Analysis: Understanding how your content stacks against competitors and finding ways to improve.

Listeners are encouraged to visit the Yeseo website (yeseo.io) for more insights and to explore the detailed article mentioned in the episode for a deeper understanding of how to improve their website's Google rankings.

Closing Thoughts:

Andrew wraps up the episode by reminding listeners that SEO is a continuous learning process, urging them to stay curious, experiment, and never shy away from seeking professional help when needed. Join us next time on The Untitled SEO Podcast for more SEO insights and tips.

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In this insightful episode of The Untitled SEO Podcast, host Andrew Laws takes us back to the foundational elements of Search Engine Optimization (SEO) with a clear and accessible approach. Shedding light on the often complex and acronym-filled world of SEO, Andrew focuses on two critical aspects necessary for a successful website and improving Google rankings: clarity and speed.

Key Highlights:

1. Clarity on Your Website:

2. It is important to immediately communicate what you do upon visitors landing on your website.

3. The role of a clear and prominent title, alongside a concise paragraph explaining your services or products.

4. Encouragement for website creators to capture visitors' attention with headlines and first paragraphs designed to engage and lead them further into the site.

5. Suggestions for testing website clarity through feedback from acquaintances unfamiliar with your business.

6. Website Speed:

7. The critical nature of website response times for user retention and SEO rankings.

8. Advice on recognizing the impact of speed on Google's perception of your site and its subsequent ranking.

Listener Engagement:

Andrew encourages listeners to provide feedback on the new podcast format and to share their SEO questions for future episodes, hinting at the potential involvement of more team members in the podcast series.

Closing Thoughts:

Andrew wraps up the episode with an invitation for listeners to like, subscribe, and return for more SEO insights in upcoming episodes, showcasing a light-hearted end to a content-rich session.

Contact Information:

Listeners are encouraged to engage with the podcast by sending messages and questions, enhancing the interactive and listener-focused nature of The Untitled SEO Podcast.

Contact us via yeseo.io

Remember to subscribe for more SEO insights and tips, and don't hesitate to reach out with your questions and feedback for Andrew and the team!

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What's hot, and what's not in the world of SEO this week? I'll tell ya!

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In this engaging episode of The Untitled SEO Podcast, host Andrew Laws introduces us to an extraordinary young innovator, Paulo Tribulato, a 16-year-old entrepreneur running his own AI development studio. Together, they delve into the intricacies of leveraging AI for B2B businesses in the UK, the journey of starting a business at a young age, and the future of AI and no-code tools in revolutionizing the digital marketing landscape.

Find Paolino on LinkedIn https://www.linkedin.com/in/paolo-trivellato-507813272/

Show Notes:

[00:00] - Introduction: Host Andrew Laws kicks off the season with a new approach called live action networking, introducing the prodigious Paulo Tribulato, who runs an AI development studio aimed at enhancing B2B growth.

[01:01] - Paulo's Journey: Paulo shares his early start in the world of development and entrepreneurship, sparking the decision to harness AI's potential to innovate within the B2B sector.

[02:02] - The AI Evolution: Discussion on the increasing accessibility of AI tools like ChatGPT, and how no-code platforms are democratizing development and innovation.

[03:18] - Beyond Business: Paulo and Andrew explore the creative passions and ventures outside the realm of AI and business, highlighting the importance of innovation and personal projects.

[04:52] - Team Dynamics: Insight into the structure of Paulo's business, Starborn, detailing the role of sales development representatives (SDRs) and developers in tackling complex projects.

[05:54] - Market Impact: Paulo outlines the approach to integrating AI automation systems within UK marketing agencies, aiming to enhance efficiency and reduce outsourcing costs.

[07:15] - Education and Entrepreneurship: A candid reflection on balancing education with entrepreneurial ambitions, and how school and personal growth experiences contribute to future ventures.

[10:19] - Goals and Inspiration: Paulo shares his approach to setting long-term goals and the influence of mentors and reading materials on his entrepreneurial mindset.

[12:46] - Collaboration and Focus: The discussion shifts to the specifics of Paulo's business model, focusing on aiding marketing agencies in streamlining operations and improving lead generation through AI.

[16:47] - Learnings and Reflections: Paulo contemplates the unique position of starting a business without the pressure of immediate success, emphasizing the importance of drive, value provision, and adaptation to market needs.

[20:30] - Closing Thoughts: The episode concludes with Paulo's insightful perspective on the necessity of adaptability in an ever-evolving market landscape.

• Business: Starborn - Specializing in AI development and automation for marketing agencies.

Additional Resources:

• Mentioned Books: "Atomic Habits" by James Clear and other productivity and business strategy books that have influenced Paulo.

Listen to the Episode: The Untitled SEO Podcast

For further insights and discussions on the future of SEO, digital marketing, and AI innovations, subscribe to The Untitled SEO Podcast.

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Here's your daily dose of SEO!

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Welcome to the first episode of "SEO Daily" where we shine a light on the darker aspects of the digital marketing industry that are lurking to catch unwary professionals off guard. Today, Andrew Laws, your guide through the complexities of SEO, shares an alarming trend of sophisticated scams targeting SEO agencies and professionals within the UK. From too-good-to-be-true offers from seemingly reputable brands to dangerous executable files, this episode is a crucial listen for anyone in the UK's digital marketing space.

In This Episode, You Will Learn:

• The new face of digital marketing scams and how they're evolving to target UK professionals.
• Andrew's personal encounter with a scam attempt, offering detailed insights into the tactics used.
• The subtle clues that signal a potential scam and how to respond.
• Protective measures to ensure your agency or business doesn't fall prey to these digital predators.

Helpful Resources:

• Use LinkedIn for a quick check on the identity of individuals claiming to represent large companies.
• Perform a WHOIS lookup to verify the legitimacy and age of domain names.

Join the Conversation:Have you or your agency come across similar scams? Your experiences could help safeguard others in the UK's SEO community. Share your stories and tips with us by visiting our website at yeseo.io

Closing Note:Thanks for tuning in to "The Untitled SEO Podcast by Yeseo." Your vigilance and engagement are vital as we delve into the realities of SEO and digital marketing within the UK. Subscribe for daily insights and advice aimed at helping you steer clear of scams and optimise your online strategies. Together, let's keep our digital landscape safe and productive.

Stay informed, stay sceptical, and until next time, keep optimising!

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This our latest experiment in using multiple channels to share SEO knowledge.

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Welcome to the third series of the untitled SEO podcast, hosted by Andrew Laws of Yeseo. In this live action networking series, we're diving deep into conversations with SEO professionals, learning from their experiences and insights. This episode features a special guest, Matt Dickinson, who shares his journey into the freelance SEO world.

Key Points Discussed:

• Matt's Freelance Journey: Matt Dickinson talks about his transition into full-time freelance SEO work, detailing how what started as a favor for a friend snowballed into a successful freelance career.

• The SEO Industry's Challenges: Both Andrew and Matt discuss the common pitfalls within the SEO industry, including the issue of sales teams making unrealistic promises and the importance of maintaining integrity and setting correct expectations with clients.

• The Value of Personal Connection: Andrew emphasizes the significance of personal connections and the personality of the agency's team in retaining and satisfying clients, highlighting Matt's success as living proof of this principle.

• Freelance Challenges and Opportunities: Matt and Andrew explore the nuances of freelance work, from the initial struggles to the benefits of being able to select clients and work on terms that align with personal values and schedules.

• Navigating Client Expectations: A significant portion of the discussion revolves around managing client expectations, especially the unrealistic ones set by the industry at large. Both guests share their experiences and strategies for dealing with such challenges.

• LinkedIn Strategies and Personal Branding: Matt shares his approach to leveraging LinkedIn for generating work and establishing a strong personal brand. He stresses the importance of authenticity and engaging genuinely with the audience.

• SEO Misconceptions and Strategies: The conversation delves into common SEO misconceptions, the importance of content quality over gaming the system, and the evolving landscape of SEO strategies in response to Google's updates.

Conclusion:

The episode wraps up with a reflection on the enriching and insightful conversation, with plans to reconnect in the future for further discussions. Andrew and Matt highlight the importance of authenticity, integrity, and the human element in SEO and freelance work.

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In this episode of the "Untitled SEO Podcast," host Andrew Laws engages in a lively discussion with Matthew White, a newcomer to the SEO industry who recently started his own company. The conversation delves into the importance of networking within the SEO community, the benefits of participating in collaborative groups like the Creative Collective, and Matthew's transition from a career in pneumatics to SEO. They explore the evolving landscape of SEO, the impact of AI and content generation, and the significance of authenticity and personal brand in business.

Key Discussion Points:

1. Live Action Networking: The concept of networking within the SEO industry and how it fosters collaboration over competition.
2. Matthew White's Background: Transition from a 14-year career in pneumatics to starting an SEO company, highlighting his passion for the industry and technical sales experience.
3. The Creative Collective: Benefits of participating in networking groups for support and business growth.
4. SEO and AI: Discussion on recent developments in SEO, including Google's deal with Reddit and the implications of AI in content creation.
5. Content Authenticity: The importance of creating genuine content and representing your brand authentically to connect with your audience.
6. Business Growth and Strategy: Matthew shares his business journey, including securing his first client and his approach to building a sustainable client base.

Guest Bio:Matthew White is the founder of an SEO company started in October last year. With a background in pneumatics, Matthew brings a unique perspective to the SEO industry, emphasizing the importance of communication, networking, and authenticity in building a successful business.

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The Untitled SEO Podcast: Episode Featuring Jake Perry - The Journey of a Copywriter

Welcome to the latest episode of The Untitled SEO Podcast, brought to you by Yeseo, the forward-thinking SEO agency committed to pushing the boundaries of digital marketing and SEO practices. Today, we dive into the intriguing world of copywriting with a very special guest, Jake Perry, a seasoned copywriter with a fascinating journey into the profession.

Episode Highlights:

• Introduction to Jake Perry: Jake Perry, a copywriter with three years of extensive experience, shares his unique path to becoming a copywriter. Discover how Jake transitioned from a student of pharmacology at Liverpool University to a sought-after copywriter, overcoming challenges and leveraging his passion for writing.

• Live Action Networking: Host Andrew Loz introduces the concept of live action networking, a key theme for Season 3. This episode exemplifies how connecting with interesting individuals can lead to insightful discussions and learning opportunities.

• Jake's Early Career and Challenges: Jake talks about his initial foray into the working world, including his ventures into dropshipping and match betting in Australia. Learn about the setbacks and successes he encountered along the way.

• The Turn to Copywriting: Hear how Jake's interest in books and reading, combined with his discovery of the "4-Hour Workweek," propelled him towards copywriting. Despite dyslexia, Jake shares how he embraced his writing skills to carve out a successful career.

• Living and Working in Mexico: Jake's journey takes another exciting turn as he discusses his decision to quit his sales job in Manchester and move to Mexico. Find out how living abroad has influenced his work and personal growth.

• Advice for Aspiring Copywriters: Jake offers invaluable advice for anyone looking to break into copywriting. From the importance of continuous learning to the value of networking, Jake's insights are a must-hear for budding writers.

• Closing Thoughts: Andrew and Jake wrap up the episode with their final thoughts on the evolving field of copywriting and how it intersects with SEO. They also touch on the importance of persistence, creativity, and adaptability in achieving professional success.

Show Notes:

• Find Jake Perry: https://jakeperrywrites.com/

Listen and Subscribe:

Don't miss out on future episodes of The Untitled SEO Podcast. Subscribe on your favourite podcast platform and join us as we explore the latest in SEO, digital marketing, and beyond with industry experts and trailblazers.

We hope you enjoy this episode of The Untitled SEO Podcast. Your feedback is invaluable to us, so please leave us a review and share your thoughts. Stay tuned for more insightful episodes brought to you by Yeseo.

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Episode Summary:

In this enlightening episode, we dive deep into the world of gamification with the renowned expert, designer, and author, Betty Adamou. Discover how gamification is revolutionizing market research, marketing strategies, and customer engagement through innovative approaches and technologies.

Guest Bio:

Betty Adamou is a pioneer in gamification, having introduced the concept of Research Games. Her work focuses on making data collection more engaging, improving the quality of insights gathered through market research.

Highlights of the Episode:

• Journey into Gamification: Betty shares her personal and professional journey that led her to gamify research and data collection, creating a new paradigm in the process.

• The Concept of Research Games: An in-depth look at how Betty's invention is transforming the landscape of market research by making it more engaging and fun for participants.

• Solving Engagement Problems: Discussion on the challenges of traditional survey methods and how gamification provides solutions to increase response rates and data quality.

• Applications in Marketing and Advertising: Insights into how gamification is being utilized beyond research, especially in creating compelling marketing and advertising strategies that captivate audiences.

• Future of Gamification: Betty offers her predictions on the future developments in gamification, emphasizing its growing importance in various sectors.

Recommended Resources:

• Betty Adamou's book on gamification https://amzn.to/3UJsrVN

• Research through Gaming website for more insights into gamification in market research https://gamesandgamification.com/

Connect with Betty Adamou:

• LinkedIn https://www.linkedin.com/in/bettyadamou/

• website https://www.bettyadamou.com/

Closing Thoughts:

This episode not only sheds light on the power of gamification in research and marketing but also inspires listeners to think creatively about engaging their audiences. Betty Adamou's pioneering work exemplifies how gamification can lead to more meaningful interactions and valuable data collection.

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Some people are born into SEO greatness, others have SEO greatness thrust upon them. Okay, so nobody believes that. But the journey that leads people into SEO is always fascinating. Out of all the people we've spoken to, Ben's journey easily covers the most miles.

From buying a one-way ticket to New Zealand, through frankly terrifying adventures in hreflang for a multinational, Ben has covered more ground than Frodo Baggins.

Just doing a bit of SEO is never enough, for SEO to really kick ass you need to be strategic about it, and that's where creativity comes in. This topic runs like a golden through through this episode of the Untitled SEO Podcast.

In this fun conversation our host Andrew Laws and Ben also discuss the joy of technical SEO and the increasing importance of creativity in SEO.

Find Kevin on LinkedIn - https://www.linkedin.com/in/kevinjwiles/

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After building and then selling a hugely successful lawn care business in Tennessee (USA), Bryan Clayton found himself at a loose end. So he did what any sensible person would do and started up another new business.

Ten years have passed since Bryan and his co-founders launched https://www.yourgreenpal.com/. In this cheerfully animated conversation, Bryan shares the story of his journey so far.

If you are considering seeking investment to grow your business, then you really need to listen to this episode. Bryan shares some pearls of wisdom that could change the path you are on.

We also talked about the similarities between making it big as a musician and building a successful business.

https://www.linkedin.com/in/bryan-clayton-a96b33214/

https://www.yourgreenpal.com/

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Welcome to the Untitled SEO Podcast, the podcast where we dive into the ever-evolving world of SEO in a very human way. I'm your host, Andrew Laws, and in this episode, we're joined by the snowboarding SEO specialist and all-around good egg Kelly Drewett.

Episode Overview:

Join us as we explore the intricacies of Search Engine Optimization (SEO) and web design with Kelly Drewett. With a wealth of experience in the field, Kelly shares her journey, from the early days of her career to becoming a seasoned professional in SEO and web design.

Key Topics:

1. Kelly's Professional Journey: Discover how Kelly's career evolved over the years, leading her to become an expert in SEO and web design.

2. The Art and Science of SEO: Delve into the technical and creative aspects of SEO. Understand how balancing these two elements is crucial for success in the digital space.

3. Unique Websites: Learn about the importance of creating unique and engaging websites that stand out in a crowded online world.

4. Intersecting Creativity and Technical Skills: Explore how Kelly combines her creative flair with technical prowess to excel in the SEO industry.

5. Personal Anecdotes: Get a glimpse into Kelly's personal interests and how they intertwine with her professional life, providing a unique perspective on her approach to SEO and web design.

Conclusion:

This episode provides invaluable insights into the dynamic nature of SEO and web design, offering listeners a deeper understanding of what it takes to succeed in the digital realm. Whether you're a seasoned professional or just starting, Kelly's expertise and personal stories are sure to inspire and inform.

Contact Information:

• Kelly Drewett: https://www.linkedin.com/in/kellydrewett/

• Andrew Laws: https://www.linkedin.com/in/andrewlaws/

Acknowledgments:

Special thanks to Kelly Drewett for joining us in this enlightening conversation and to our listeners for tuning in. Stay connected for more episodes where we explore the digital world with industry experts.

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In this podcast episode, Andrew Laws engages in a lively conversation with Katie Thompson, founder of Pink Lingo. They cover Katie's transition from journalism to content marketing, including the inception and growth of her business. Key topics include the challenges and rewards of moving from journalism to SEO-focused writing, the importance of networking in business, and maintaining work-life balance. This episode offers valuable insights for anyone interested in content marketing, entrepreneurship, and career evolution.

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Welcome to another insightful episode of the Untitled SEO Podcast, where your host, Andrew Laws, engages with leading minds in the world of SEO and marketing. This episode features an engaging and thought-provoking conversation with Jeff Beale, also known as Mr. Marketology.

Key Discussion Points:

1. The Art of Networking in Marketing: Jeff and Andrew delve into the importance of building genuine relationships in the marketing world, beyond the stiffness of formal conferences and talks.
2. Jeff Beale’s Origin Story: Discover Jeff’s journey from his time in the Air Force to becoming an expert in web development, SEO, and marketing strategy. It’s a story of evolution and adaptation in a rapidly changing digital landscape.
3. The Misconceptions of Social Media and SEO: Jeff addresses common misconceptions about social media’s role in business growth and the nuances of effective SEO strategies.
4. The Role of AI in Modern Marketing: A forward-looking discussion on how AI is transforming the way we approach content creation, SEO, and data analysis.
5. Strategic Approach to Marketing: Jeff emphasizes the need for a well-thought-out marketing strategy, highlighting the importance of understanding your audience and aligning your offerings to their needs.
6. Debunking Digital Marketing Myths: From the overemphasis on social media to misunderstanding Google's algorithms, Jeff provides clarity and practical insights.
7. Jeff Beale’s Book Discussion: Learn about Jeff’s book, which focuses on breaking down silos in corporations and effectively automating marketing processes.
8. Parting Thoughts: Jeff leaves listeners with a powerful message: the key to business success lies not in chasing revenue but in developing a solid strategy and building strong relationships.

Find Jeff on LinkedIn - https://www.linkedin.com/in/jeffbeale/

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This is the second time Stewart Townsend has been a welcome guest on the Yeseo untitled SEO podcast. In our first conversation, we touched on the death of email and lightly grazed some other fascinating topics we wanted to dig deeper into.

Most of our conversation revolved around sales and marketing. We shared experiences and ideas for improving customer engagement. We also dug into transparency and why some companies refuse to put prices on their websites.

Stewart Townsend has a long history of working in tech, in the corporate world and in startups. This episode is fascinating, friendly and insightful. If you are interested in the evolving sales and marketing landscape, this podcast episode is for you.

Find Stewart on LinkedIn

Hullo Me

Always on Mobile

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Clare Lucas helps businesses grow by enhancing their productivity and efficiency. In this episode of the Yeseo podcast, we have the great pleasure of welcoming Clare as a guest.

We were going to write up some show notes for this episode, but Clare’s biography was so good we’ve used that instead. This is proof of how brilliantly efficient Clare is to work with!

Introduction to Clare Lucas and UK Ducks In A Row Ltd.Meet Clare Lucas, the dynamo fuelling the momentum behind UK Ducks In A Row Ltd. Clare’s voyage into the realm of virtual assistance kicked off during the pandemic, ignited by the realisation that small businesses needed practical solutions and outstanding support behind the scenes but required a much more flexible approach than the conventional way of employing staff.

Evolution of Clare’s BusinessStarting up as Clare Lucas Real Business Solutions in 2020, it didn’t take long for her to see that the potential goes far beyond the traditional boundaries of virtual assistance. Therefore, the business evolved into an outsourcing agency providing organisations with everything from everyday admin to business development and strategy support. Ducks In A Row became the name because no matter the organisation, they get you organised!

Clare’s Early Career and AdventuresClare’s journey reads like an adventure novel rather than a typical biography. Opting out of the usual university path, she embarked on a globetrotting escapade, starting in America, working at a summer camp, then through New Zealand and Australia. Upon returning, she dipped her toes into the travel industry pool, where she established herself as an expert salesperson when it came to Australia and New Zealand. And the perks? All-expenses-paid trips to destinations like Australia, Singapore, Iceland, and beyond. Now that was the good life!

Diverse Career PathWith a track record as eclectic as a mixed tape, Clare’s career spans from sales management in travel to various roles within local government. Over an eight-year period, she transitioned from an Executive Assistant to a tech-savvy project coordinator before stepping into the world of strategic communications. On leaving local government, she joined the senior leadership team for a local independent company with responsibility for contracts, products, sales, and marketing, that was until that ‘thing’ called Covid hit.

Clare’s Personal Life and MotivationsThese days, Clare calls Suffolk her home turf. As a wife, mum to a teenage son, a primary school daughter, and a quirky half-pug, half-sausage dog fur baby, combined with responsibilities as a charity trustee and parent governor, her life is an ongoing juggle of roles. Beyond the hustle, Clare’s heart beats for globetrotting, and she seizes every chance to create cherished memories with her family around the world.

Clare’s Role at UK Ducks In A Row Ltd.So, what makes Clare the go-to gal for UK Ducks In A Row Ltd? Authenticity. Her journey is a testament to her commitment to empowering businesses, charities, CICs, and film productions. When you connect with Clare, you’ll have a collaborative journey!

Find Clare on LinkedIn https://www.linkedin.com/in/clare-lucas-ducks-in-a-row/

Visit the Ducks in a Row website https://www.ducks-in-a-row.uk/

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Ben Herbert is third-generation self-employed. His grandparents ran businesses, his parents run businesses and age 20 Ben started his own business.

Like a lot of business owners it appears that Ben confused being busy, and working long hours with success. By his own admission, 'success' certainly didn't feel good.

Now Ben is on a mission to help business owners to break the cycle of crappiness. Ben coaches the business, the body and the soul. In this frank conversation, we discuss the stresses of business ownership and what we can all do to be kinder to ourselves.

Find Ben in Instagram - https://www.instagram.com/_benherbert/

Find Ben on LinkedIn - https://www.linkedin.com/in/bjherbert/

Becoming the unstoppable Podcast - https://open.spotify.com/show/2AJXcDSS4qcQeN8Sjfmcmp?si=e733d120146d4d10

Episode Summary:

In this enlightening episode of 'The Untitled SEO Podcast', host Andrew Laws engages with Ben Herbert, an online health coach and third-generation entrepreneur. Ben shares his journey from a sporty background to becoming a successful business owner and health coach. He discusses the crucial balance between maintaining personal health and running a business, offering insightful anecdotes and practical advice.

About the Guest:

Ben Herbert comes from a lineage of entrepreneurs and athletes, which profoundly influenced his career path. His early foray into professional football didn't pan out, but his passion for business and sports persisted. Ben's personal experience with health mismanagement while running his first business, a personal training venture, led him to a transformative period. He founded 'Become The Unstoppable', where he helps business owners enhance their health for better business outcomes.

In This Episode, You Will Learn:

1. The impact of entrepreneurial stress on personal health and relationships.

2. Strategies for managing health alongside the demands of running a business.

3. Real-life stories of transformation Ben has witnessed in his clients.

4. The importance of defining success and understanding the 'why' behind business and health goals.

5. Ben's personal journey of overcoming burnout and finding fulfillment in helping others.

Notable Quotes:

• "Your business development is always going to be limited to your personal development." - Ben Herbert

• "You are the power plant of your business. If you are not in a healthy spot, it's going to make business tough." - Ben Herbert

Conclusion:

This episode is a must-listen for entrepreneurs and small business owners struggling with the balance between personal health and professional success. Ben Herbert's insights and advice offer a roadmap to becoming more resilient, focused, and ultimately, unstoppable in both business and life.

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Co-Hosts:

• Andrew Laws, Senior SEO Lead and Founder of Yeseo

• James Kindred, Experienced Graphic Designer and Business Owner

Special Guest:

• Sophie Robinson, Marketing Agency Owner at Moodi

Overview:

Join co-hosts Andrew Laws and James Kindred in this engaging and laughter-filled AMA session on LinkedIn Audio. This episode featuring special guest Sophie Robinson explores the interplay of SEO, marketing, and graphic design, offering listeners a unique blend of expertise, humor, and practical insights.

Highlights:

1. Sophie Robinson’s Marketing Wisdom:

2. Her approach to holistic marketing support and the impact of social media on businesses.

3. Tailoring marketing strategies to diverse industries, from charity to retail.

4. The real-world results of effective social media engagement and content creation.

5. Co-Host Insights:

6. Andrew Laws shares his decade-long journey in SEO, emphasising client-friendly strategies and impactful results.

7. James Kindred discusses his 20-year experience in graphic design, highlighting the importance of creativity in branding and marketing.

Key Moments:

• A lively exchange of ideas and experiences, punctuated with frequent laughter and anecdotes.

• Discussions on the evolving digital marketing landscape and its challenges.

• The importance of SEO and design in building a successful online presence.

Conclusion:

The episode concludes with a light-hearted wrap-up, reiterating key takeaways and the value of integrating SEO, marketing, and design strategies.

Next Episode Teaser:

Don’t miss our next Wednesday’s AMA, promising more insights, laughter, and expert advice on the world of SEO and digital marketing.

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In this special Ask Me Anything (AMA) edition of the Untitled SEO Podcast, hosts Andrew Laws and James Kindred delve into a variety of topics ranging from SEO to design, tech, and the creative process. Recorded during a LinkedIn Audio event on November 22, this episode offers a unique blend of professional insights and engaging discussions.

Key Topics Discussed:

• The intersection of SEO, design, and technology.
• Experiences and challenges of hosting LinkedIn Audio events.
• Insights into the creative process and startup culture.

Important Quotes/Moments:

• Andrew discussing the versatility and challenges of LinkedIn Audio events.
• James sharing his experiences in design and technology.

Guest Information:

• James Kindred: A seasoned expert in design, tech, and AI, James brings a wealth of knowledge and a unique perspective on the creative and startup world.

Don't forget to subscribe to our podcast for more insightful discussions. Join us live every Wednesday at noon GMT on LinkedIn for our AMA sessions, and feel free to send in your questions!

Submit your questions at https://yeseo.io/ama/

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We have been doing some research into some of the challenging questions SEO sceptics ask SEO agencies. Some of the questions were really surprising, some were reassuring and none are irrelevant!

In this episode Yeseo founder Andrew Laws runs through the questions and explains why getting a clear answer is so important.

Here's a recap of the questions:

How do you measure ROI?

What sort of return can you expect to see? How long will it take?

Ask for a case study

Ask about pricing models

Are there any hidden costs?

How can the agency ensure they are cost-effective?

How do you tailor your SEO strategies?

What are you doing to ensure sustainable results?

What makes your SEO strategies different to strategies of other agencies?

How experienced is your agency?

Asking for case studies

Ask to speak to clients of the agency

Ask for relevant examples of previosu work

Ask what niches the SEO agencies has worked in

What is the agency doing to stay up to date?

How often does the agency send SEO reports?

How much SEO knowledge are you expected to have as a client?

What strategy does the agency use to adapt to changes in SEO practice?

How does the SEO agency comnunicate?

How is client feedback incorporated into SEO strategies?

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We all accept that in business, being a 'Jack of all trades and master of none' is a bad thing. Yet so many business people try to be all things to all people. How often have you asked a client who their target audience is, and they have replied 'everyone'?

Voiceover artist Martin Whiskin and filmmaker/photographer Ben Bowles have built a network in a niche. To find out more about the roots of The Creative Collective Networking Group, I invited Martin to join me for a Live Action Networking (LAN) session.

Martin's official biog

Martin is a voiceover artist from Kent and works with brands and organisations like Tesco, Arsenal FC, BBC and Dave’s Fish Bar. He also co-runs The Creative Collective networking group – a networking group for creatives. Funny that.

Martin on LinkedIn - https://www.linkedin.com/in/martin-whiskin-voiceover/

Martin's website - https://www.martinwhiskin.co.uk/

The Creative Collective Networking Group -

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Subscribe to The Filter email newsletter at https://yeseo.io/subscribe/

The Filter Podcast - Episode 2: Demystifying SEO and Google's Quality Standards

Welcome to the second episode of "The Filter," where we dive into the ever-evolving world of SEO and how you can stay ahead of the curve. In this episode, we tackle some of the most pressing questions and misconceptions in the SEO world.

Highlights of this episode:

• Not Rocket Appliances: We kick off with a candid discussion about how SEO experts understand what Google considers as 'quality content.' It's not as mystical as it seems, and we're here to demystify it for you.
• Expert Insights: Dive deep into practical strategies and tips that can help you align your content with Google's preferences. Whether you're a seasoned pro or just starting out, there's something for everyone.
• Community Interaction: We value your feedback! Let us know if you want more in-depth analysis or a focus on specific topics in future episodes.
• Subscribe for More: Remember, to get the full experience with all the juicy links and resources, subscribe to our email list at https://yeseo.io/subscribe/ Don't miss out on these valuable extras!

Thank you for tuning in to "The Filter." Whether you're watching on YouTube, listening on your favourite podcast platform, or reading our email version, we appreciate your support. Stay tuned for more insightful episodes on making the most of your SEO efforts!

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The world of digital marketing there's always something that's 'dead'. Sometimes it's SEO that has kicked the bucket, other times it might be something as simple as the humble jpg.

Stewart Townsend has a long history of working in tech, but in the corporate world and in startups. Most of that time has been spent building 'bleeding edge' technology. So when Stewart declared that 'email is dead' I thought I ought to ask him the big 'why'.

Find Stewart on LinkedIn https://www.linkedin.com/in/stewarttownsend/

More links
www.hullo.me - the sms product
and www.alwaysonmobile.io the company

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The Filter is an SEO, growth, and wellbeing email newsletter by Yeseo. Subscribe at https://yeseo.io/subscribe

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A question we always like to ask when talking to guests as a part of our 'Live Action Networking' is 'how did you find yourself working in Digital Marketing?'. The answer Ste Clarke (the Comma Chameleon) gave us was quite a surprise!

So what was his answer? You'll have to listen to find out!

Find Ste on LinkedIn https://www.linkedin.com/in/ste-clarke-the-word-nerd/

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Everyone who works in SEO loves to see ranking improvements, but a deep love of SEO goes so much deeper!

In this series of The Unititled SEO Podcast, our host Andrew Laws unravels what SEO means to professionals, where they have come from and where see SEO going in the future.

Joining Andrew for this episode is Jan Barley. Like many SEO professionals, Jan didn’t have a conventional route into the world of SEO. In this lighthearted and entertaining chat, Andrew and Jan celebrate the joy of success, and the learning opportunities of challenges and share wisdom from these experiences.

Visit Jan’s website - https://wolfheart.co.uk/

Find Jan on LinkedIn - https://www.linkedin.com/in/janbarley/

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How do we ensure we can retain excellent client care and protect our creative drive while trying to develop an agency?

James Kindred is a startup veteran, having developed and launched many brands, including the fantastic Big Drop Brewery. During this quite frank conversation, Yeseo founder Andrew and James discuss the challenges of growth in the face of a ‘hard market’.

James and Andrew also dig deep into how we can retain the joy of ‘play’ and celebrate creative practice when scaling an agency. If you’re finding that you’re having to fight for new clients harder than ever, then this is the episode for you!

Visit James’s website - https://fork.uk.net/

Find James on LinkedIn - https://www.linkedin.com/in/sketchybear/

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How do you spot opportunities for growth, roll in some personal development and repeat the process again and again?

Paris Vega is the Chief Growth officer at The Nine Digital, as well as being the host of the popular 'First Customers' podcast. Throughout his long career, Paris has found himself on the bleeding-edge of several technological advancements and has enjoyed many adventures in business bootstrapping and investing.

In this fascinating episode, Paris is in conversation with Yeseo founder Andrew Laws, and explains where it all began, where it is now, and hints at where it might be heading next. This was a fun episode to record!

Find out more about Paris and the First Customers Podcast at https://parisvega.com/Fancasting - https://www.mycast.io/

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Step back in time with Andrew Laws and David Martin as they transport listeners to the dawn of their digital marketing careers in 1998. Hailing from Indiana, USA, David Martin isn't just any guest; he's a seasoned designer, developer, and web host with a wealth of knowledge and stories to share.

Together, Andrew and David embark on a nostalgic journey, reminiscing about the early challenges they faced, the triumphs they celebrated, and the lessons they learned along the way.

But this episode isn't just about looking back. The duo also delves deep into the present and future of technology. They discuss the monumental changes they've witnessed over the years, from the rise of e-commerce to the current twilight zone of declining social media.

As the conversation evolves, they touch upon a topic that's on everyone's mind: the role of Artificial Intelligence in shaping the future of digital marketing.

Join Andrew and David for a riveting conversation filled with personal anecdotes, expert insights, and a shared enthusiasm for the ever-evolving digital landscape.

Whether you're a seasoned professional or just starting out in the world of digital marketing, this episode promises a blend of inspiration, reflection, and forward-thinking discussions.

Say hello to David at https://davidmartindesign.com/

Find David on LinkedIn https://www.linkedin.com/company/david-martin-design/

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This is part 2 of a discussion on Edge SEO with Chris Green. In this (final) part we discuss the security and sustainability implications of Edge SEO and explore what the future of Edge might be.

We very much recommend you listen to part 1 of this podcast episode before listing to this episode.

Visit Chris's website - https://www.chris-green.net/

Find Chris on LinkedIn - https://www.linkedin.com/in/chrisgreenseo/

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Ever since the dawn of E-commerce, the focus has been on growth, almost at all costs. Brands have developed huge profits by encouraging a consume-consume-consume mentality. But at what cost to society and the environment? Retail has a problem, and meaningful, tangible sustainability has to be part of the solution.

Zoe Rowswell started working in E-commerce at the very start, helping brands like Topshop and Disney establish online stores. Over the years Zoe has worked with many household names, including Urban Outfitters and Jimmy Choo.

This deep insight into the retail industry and growing dissatisfaction with how big brands managed their sustainability responsibilities inspired Zoe to launch Tern.

Tern is a Shopify app that enables retailers of any size to set up buy-back and trade-in systems that are brilliant for customer acquisition and retention. In this episode of the untitled SEO podcast, we talk about sustainability, disruption and facilitating tangible, positive change in the world.

Find out more about Tern at https://www.tern.eco/

Find Zoe on LinkedIn - https://www.linkedin.com/in/zoe-rowswell-3034a11/

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We have known Chris Green for many years, and we are always interested to hear what he has to say. Chris has a track record of seeing the bigger picture with regards to long-term SEO trends.

In this episode of the Yeseo podcast, Chris explains 'Edge SEO' and how it is already impacting the world of SEO. We also discuss falling out of love with Wordpress and the democratisation of SEO knowledge.

We had a few Internet issues at the end of this episode, so we will continue the discussion in Part 2.

Visit Chris's website - https://www.chris-green.net/
Find Chris on LinkedIn - https://www.linkedin.com/in/chrisgreenseo/

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Mark A Preston is a coach, public speaker and author who takes people on a journey from SEO Robot to SEO Marketer.

There are countless tasks and projects in SEO that 'might' help a business move towards goals, so how should you prioritise?

As Mark explains in this podcast episode, SEO is not a checkbox exercise. Every page on your website needs to be purpose-led, and if you build a brand that people want to do business with, Google will love you forever. This episode has so many quotable moments; it was a joy to record.

If you run an SEO Agency, are a freelancer or have Digital Marketing responsibility as a part of your job role, then this podcast episode is for you.

Mark's website is at https://www.markapreston.com/
Find Mark on LinkedIn - https://www.linkedin.com/in/markprestonseo/

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Marketing Strategist (and part-time Viking) Phil McEwan wants to know if your marketing strategy can take a punch? Are you the guide in your marketing story, or are you trying to be the hero?

In this entertaining podcast episode Phil McEwan and Andrew Laws explore the differences between strategy and tactics, and why the two things are often confused.

We also explore the art of the impossible and peel apart 'the smelly onion of SEO.

Find Phil McEwan on LinkedIn - https://www.linkedin.com/in/philmcewan/

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Successful e-commerce stores stay relevant to their customers by providing an experience, not just a transaction. UX (user experience) is established as a way of removing friction points during the buying process, but can AI provide a much deeper and meaningful experience for your customers?

In this episode of the untitled SEO podcast we are joined by Alan Gormley, founder of Shopbox. Shopbox claim to be re-defining the online shopping experience, and during this episode Alan explains the technology (and evidence) that backs up that claim.

Alan has developed AI in the context of retailer data intelligence for over twenty years and shares insight into how companies like Netflix have radicalised customer experiences without most of us even noticing. He also explains the technologies that can help drastically reduce CPA and customer retention costs.

We also discuss the maturation of AI and what is holding back the development of similar emerging technologies.

Find out more about Shopbox at https://shopbox.ai

Find Alan on LinkedIn - https://www.linkedin.com/in/alangormley/

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Having spent the first part of his career in large agencies in the 1980s Pete Martin started to think about how an agency could be built in a 'nicer' way'. In his own words agencies in the 1980's 'Sucked the money out when times were good, and kicked the talent out when times were bad'.

During this fascinating conversation Pete explains how his agency AlwaysBeContent came into being, and how they structure their business in a way that celebrates creativity, autonomy and responsibility. Pete also explains what defines a 'Holacratic organisation' and shares his experience of the journey to attaining B Corp status.

We also explore why companies with strong, genuine, ESG policies outperform and outlast other companies, and Pete reveals which (now defunct) former clients were 'Bampots'.

AlwaysBeContent website - https://alwaysbecontent.com/

Find Pete on LinkedIn - https://www.linkedin.com/in/peterdmartin/

The Scotsman article mentioned in the episode - https://www.scotsman.com/business/scotlands-very-own-mad-man-pete-martin-explains-his-advertising-ethos-1404735

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Meta Descriptions are an essential part of SEO. They can motivate or repel potential visitors to your website. When your site appears in search engine results, you need to ensure the meta description shown for your site is more appealing than the meta descriptions your competitors have written.

So how do you write compelling, exciting and motivating meta descriptions? In this episode of the untitled SEO podcast, we talk to advert copywriter Lewis Folkard.

Lewis breaks down what it takes to write an effective advert and how pertinent ad-writing theory is to writing perfect meta descriptions.

We heartily recommend you visit Lewis's website and sign up for his brilliant email newsletter. In his newsletter, Lewis breaks apart classic adverts to show how they work and which elements are worth considering when marketing your own company.

https://lewisfolkard.co.uk/

Find Lewis on LinkedIn - https://www.linkedin.com/in/lewisfolkard-copywriter/

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There's a conflict in the minds of many people involved in marketing - how can we work in marketing AND make the world a better place? For a long time, making a positive impact on the world and working in marketing may have felt like two themes that it can be a struggle to reconcile.

In this episode of the untiled SEO podcast, we are in conversation with Nicola Telford, founder of The Impact Marketing Club. We explore the ways that The Impact Marketing Club provides a 'safe space' for marketing professionals to explore ways to ensure that our mission to make the world a better place is more than just a marketing statement.

Find out more about The Impact Marketing Club at https://impactmarketingclub.com/

Find Nicola on LinkedIn at https://www.linkedin.com/in/nicola-telford-views-for-change/

Podcast published by https://yeseo.io/ SEO Agency

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Only 15% of businesses are using AI. So are the businesses not using AI going to get left behind?

In this episode we're chatting with Matt Chick from Chick Digital. Matt and his colleagues work with companies who are not only using AI to answer questions, but who are also harnessing AI to find better questions to ask.

There is so much chatter around AI, what it might threaten and the damage it could do, that we might be in danger of missing the positive opportunities AI can offer us.

During our conversation Matt Chick gave many real-world examples of how using AI to analyse data has helped SMEs develop new hypotheses that challenge conventional thinking, with surprising results.

https://chickdigital.co.uk/
https://www.linkedin.com/in/mattchick/

https://yeseo.io/
https://www.linkedin.com/in/andrewlaws/

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There's always a biggest, latest, most controversial development happening in the world of SEO. But in the bigger scheme of digital marketing will 'threats' like AI have any impact in the long run? Will history remember the way we all felt about new SEO technologies?

In this special episode of the untitled SEO podcast we are in conversation with Norman Sanders. Norman was born in 1929 and has been at the forefront of computing for many years. He knew and worked with many early innovators in the world of computing, including Alan Turing and Shaun Wylie (the Bletchley Park Enigma code-breakers).

Norman also rubbed shoulders (and worked with) some of the 'fathers of programming', including David Wheeler (creator of FORTRAN), and the development team of COBOL at IBM.

In the 1950s Norman Sanders was hired by Boeing and was responsible for computerising the design and manufacture of aeroplanes, including the Boeing 727.

My initial plan for this podcast episode was to find out if introducing computing to the world of aviation was met in a similar way to the development of new SEO tools (like AI).

What actually happened during our time together is that Norman took us on a journey that explained and explored the early days of computing. A period in history that has had a tremendous impact not just on the world of work, but also on humanity as a whole.

This episode of the Yeseo podcast is remarkable, not because of anything we have contributed but because of the engaging and often amusing story told by our honoured guest, Norman.

We decided to leave this interview largely unedited, so about halfway through the episode, you will hear one of Norman's neighbours drop by to give Norman a football result. We left this in because we felt it was a charming example of the enthusiasm and gentle warmth of Norman throughout our time together.

P.S. Andrew has also interviewed Norman for his personal podcast, during which he went into great detail about his time working with Prime Minister Harold Wilson, and his recollections of Alan Turing.

Andrew's interview with Norman Sanders on his personal podcast
https://anchor.fm/andrewculture/episodes/Norman-Sanders---Computer-pioneer--writer-and-technology-adventurer-e1tfq8m

The IT Archive Interview with Norman Sanders
https://archivesit.org.uk/interviews/norman-sanders/

My Computing Life by Norman Sanders (book)
https://books.google.co.uk/books/about/My_Computing_Life.html?id=WLUdzgEACAAJ&redir_esc=y

Norman Sanders author page on Amazon
https://amzn.to/3Wgzdj4

This podcast has been produced by Yeseo https://yeseo.io/