Scaling Ecommerce with Nikita Vakhrushev: Recent Episodes
Nikita Vakhrushev
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Today I sit down with a Cary Lawrence who’s the CEO of Decile. Today we’re talking about how to utilize first party data, segmenting your lists, finding your ideal buyer, getting more data points from your list, and so much more.
You can check her out on linkedin here: https://www.linkedin.com/in/cary-lawrence-4b24092/
Website: https://decile.com/
Check out the video and let me know what you think in the comments!
👉 Nikita & the team at ASPEKTAgency.com
C'mon over to https://aspektagency.com where we answer your follow-up questions after the video and provide FREE TOOLS!
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Thanks for watching!
👇 FOLLOW ME AT 👇
Instagram: https://www.instagram.com/nikitavakhrushv
LinkedIn: https://www.linkedin.com/in/nikita-v
Twitter: https://twitter.com/nikitavakhrushv
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Today I sit down with a good friend of mine Nicole Crowell, who has spent the last 5 years immersed in the performance marketing world.
After working with both bootstrap brands and 9-figure brands as a media buyer, she has quickly found her groove in launching her own business, Performance Purple, where she consults, manages, and teaches Creative Strategy.
Now, she has worked with over 50+ D2C brands focused on paid media and creative strategy with over $70MM+ in ad spend across Meta, Google & Tiktok. Her top priority is to provide value to others. She is passionate about helping people improve and level up in all aspects of life.
Today we’re talking through all things creative strategy, leveraging AI, and so much more on today’s episode.
You can check her out on twitter here: https://twitter.com/NicoleCrowell00
Check out the video and let me know what you think in the comments!
👉 Nikita & the team at ASPEKTAgency.com
C'mon over to https://aspektagency.com where we answer your follow-up questions after the video and provide FREE TOOLS!
If you enjoyed this video on the welcome flow, subscribe to our channel and get the world’s best ecommerce & DTC email marketing training videos delivered straight to your subscription feed.
Thanks for watching!
👇 FOLLOW ME AT 👇
Instagram: https://www.instagram.com/nikitavakhrushv
LinkedIn: https://www.linkedin.com/in/nikita-v
Twitter: https://twitter.com/nikitavakhrushv
Welcome to the Scaling E-commerce Podcast!
In this episode, I recently had the opportunity to engage in a fascinating conversation with Lachlan Thompson from Australia who is a specialist in steady and consistent brand scaling and growth using the Meta Ads platform. Lachlan emphasized that the secret lies in embracing the power of Meta Ads. By utilizing this platform strategically, brands can transcend conventional marketing limitations and reach new heights. Lachlan also emphasized the importance of maintaining a strong and consistent presence, constantly adapting strategies and testing creatives to resonate with the target audience, even if they come from different countries. Witness his passion and techniques for transforming $10K/mo. into $320K/mo. unstoppable brand forces, all while maintaining an engaging approach as well as good agency-client communication, building strong relationships and of course, experience in the market.
https://www.instagram.com/lachie_socialslingshot/
Check out the Podcast and let me know what you think in the comments!
👇 FOLLOW ME AT 👇
Instagram: https://www.instagram.com/nikitavakhrushv
LinkedIn: https://www.linkedin.com/in/nikita-v
💥 Apply To Work With My Agency: https://aspektagency.com
✅ Retention Secrets Email Newsletter: https://aspektagency.com/newsletter
In this episode of the Scaling E-commerce Podcast I sit with Rob Freund who is an expert legal consultant for DTC brands and advertising agencies. During our conversation, Rob shared his journey of how he embarked on a career in the law business, driven by a passion for helping businesses navigate legal complexities.
He emphasized his specialization in providing legal services to direct-to-consumer (DTC) brands, primarily focused on preventing litigation. Rob also highlighted key areas where businesses often face legal challenges and the potential risks associated with them. He stressed the importance of proactive measures aimed at safeguarding DTC brands and advertising agencies from potential lawsuits, especially when appealing to people and celebrities to become the voice and image of our products. With a client-centric approach, he provided actionable advice to our audience, emphasizing the significance of seeking legal guidance early, regularly reviewing and updating legal documentation, and implementing best practices to mitigate legal risks and protect DTC businesses from unwarranted headaches and sleepless nights!
Check out the podcast and let me know what you think in the comments!
https://www.robertfreundlaw.com
https://twitter.com/RobertFreundLaw
Thanks for listening!
👇 FOLLOW ME AT 👇
Instagram: https://www.instagram.com/nikitavakhrushv
LinkedIn: https://www.linkedin.com/in/nikita-v 💥 Apply To Work With My Agency: https://aspektagency.com
✅ Retention Secrets Email Newsletter: https://aspektagency.com/newsletter
In this new episode of the Scaling E-commerce Podcast I sit with Tony and Toby who run their ad agency Brick Social, known for their high retention rate, customer satisfaction and a sense of pride and satisfaction not only felt by themselves and their specialized team, but by their clients as well! But how do they do it? Research, scaling and churning ever increasing numbers are not enough for these guys. They have a cardinal philosophy that they implement with every client that they onboard and it’s partly the secret of their client retention success. Let’s get into the podcast to hear about what they have to say about their personal touch in their daily interactions with their clients.
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https:// www.bricksocial.co.uk
Twitter: Tony Christensen: @tonydoesads / Toby Waller: @tobywalleruk
Check out the podcast and let me know what you think in the comments!
Welcome to a new episode of the Scaling E-commerce Podcast. Today I had a very amiably conversation with Franz Merz who is the CEO of Seven Times Performance, a holistic E-com agency headquartered in Germany catering to the needs of clients in many industries and niches, taking care of their branding, optimizing their online shops and designing data-driven marketing solutions that translate into campaigns that have scaled up their revenue considerably time and time again. From his modest beginnings to acquiring and scaling an Agency, how he structures his team and his approach to customer relations, there’s surely a lot of value and wisdom for our audience in today’s podcast.
https://seventimes-performance.com/
https://www.linkedin.com/in/franz-merz/
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Check out the Podcast and let me know what you think in the comments!
In this new episode of the Scaling E-commerce Podcast I sit with my good friend Eric Hanefi who is the CEO of Ad Alchemy, an agency that scales 7-figure brands using state-of-the-art A.I. throughout their entire pipeline to create marketing strategies that are already revolutionizing the way E-com is done these days. Eric describes how he balances travel and work, and expands on the reasoning behind his marketing methods using a very innovative matrix as well as describing how he has implemented A.I. into his Agency and then giving advice on the tools every marketer should start looking into if they want to stay in a game that is rapidly shifting towards even more efficient optimization, better data gathering and better informed decisions thanks to the advent of Artificial Intelligence.
I myself was very impressed with Eric’s approach and am surely following his advice to implement A.I. into our pipeline as well. Do not miss this one because you can too!
www.ad-alchemy.com
Check out the podcast and let me know what you think in the comments!
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In this new episode of the Scaling E-commerce Podcast we interview Jacob Elbaum who is the CEO of Shivook.com, an agency specialized in all things CRO. Following a rigorous method of observation, testing, reiteration and discovery, Jacob discusses his novel approach to Conversion Rate Optimization relying on experimentation, investigation and the arduous process of evidence gathering to increase traffic based on solid and reliable data and a holistic understanding of a customer’s wants and needs in order to ultimately, convert more efficiently. Certainly all the hallmarks of the scientific method go into Jacob’s innovative approach so this is one episode you do not want to miss!
https://www.linkedin.com/in/jacobelbaum/
Check out the video and let me know what you think in the comments!
👉 Nikita & the team at ASPEKTAgency.com
💥 Apply To Work With My Agency: https://aspektagency.com
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Our guest in this new episode of the Scaling E-commerce Podcast is none other than Freddie Öst, the founder and brand director of Snask, the internationally renowned creative agency from Sweden that is shattering all standards and norms in regard to visual communication, creativity and branding thanks to their anti-conservative framework and unique approach to solving the many problems involved in the creation of brand identity. Freddie also shares with our audience his personal perspective on the future role of AI in the advertising industry as well as giving advice on tackling a branding project in case you are a brand seeking to stand out from the crowd. If visual communication and branding is your thing, you surely won’t want to miss this week’s episode!
https://www.linkedin.com/in/snask/
https://snask.com/
https://instagram.com/snasksthlm
Check out the podcast and let me know what you think in the comments!
💥 Apply To Work With My Agency: https://aspektagency.com
✅ Retention Secrets Email Newsletter: https://aspektagency.com/newsletter
Today I sat down with Curtis Matsko who’s the founder and CEO of Portland Leather Goods, a DTC behemoth. Today we talk about all things Ecom, how he started working in events, how to optimize your brand, and how to scale your brand in simple terms. All that and more on today’s podcast.
💥 Apply To Work With My Agency: https://aspektagency.com
✅ Retention Secrets Email Newsletter: https://aspektagency.com/newsletter
Check out the podcast and let me know what you think in the comments!
Today I sit down with Eric Melchor who specializes in website personalization specifically for Ecom & DTC brands. He’s the head of partnerships at Optimonk and works to train brands up with how they can personalize their website experience to improve their conversion rate. We talk about all that and more on today’s podcast.
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Best place to find Eric:
https://www.youtube.com/c/optimonkcom
https://www.linkedin.com/in/ericmelchor/
Check out the podcast and let me know what you think in the comments!
Today I sit down with good friends Parth & Alex from Pupring and discuss all things ecom. From starting the brand in the first few years, all the way to scaling a multi-million dollar business in just 3 years based off pet accessories. That and a whole lot more in this week's episode!
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Check out the podcast and let me know what you think in the comments!
Today I sat down with Lauren Lee, who is ClickBank’s E-com Expert and who works with e-commerce brands to unlock new sales channels with affiliates. She believes there is always a solution to scale brands, and you can always find a way to exceed goals. We cover all things affiliate marketing, from getting started, running great offers, and general campaign timeline, as well as so much more.
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You can check out Lauren here:
Resource: https://www.clickbank.com/e-commerce-to-direct-response-success-center/
LinkedIn: https://www.linkedin.com/in/lauren-lee-a373765/
Check out the Podcast and let me know what you think in the comments!
You can also watch the video interview on YouTube: 👉 https://youtu.be/5lj3Q9bqnwc
Today I sit down with Hassan Aanbar, who runs an SEO agency called Bright Leads Media specializing in helping ecommerce & DTC brands with their SEO marketing campaigns as well as Google ads. In today’s episode we discuss the importance of SEO, how AI is disrupting the SEO space, and what you can do to prepare yourself for better SEO rankings, and so much more.
💥 Apply To Work With My Agency: https://aspektagency.com
✅ Retention Secrets Email Newsletter: https://aspektagency.com/newsletter
You can check out Hassan here:
IG: https://www.instagram.com/hassanaanbar/
Twitter: https://twitter.com/superherohassan
LinkedIn: https://www.linkedin.com/in/aanbarh/
Website: https://brightleadsmedia.com/
Check out the podcast and let me know what you think in the comments!
Today I sit down with Dakota Sheets, and today we talk about all things e-commerce, from starting his own brand, scaling it from $300 to $1million, selling, and starting up again. We talk about what he’s currently working on with his agency, and the journey he’s going through with starting up a brand in the pet food niche. All that and more on today’s scaling e-commerce podcast.
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You can get in contact with Dakota & DogSauce below:
Dakota’s Twitter: https://twitter.com/daksheetss
Dakota’s IG: https://www.instagram.com/daksheets/
Dakota’s Linkedin: https://www.linkedin.com/in/dakotasheets/
DogSauce IG: https://www.instagram.com/dogsauce/
DogSauce Website: https://dogsauce.co/password
Check out the podcast and let me know what you think in the comments!
Are you struggling with email deliverability and tired of your messages landing in the spam folder? Look no further! In this comprehensive video, we'll share valuable insights on how to improve email deliverability and ensure your messages land in the primary inbox.
Discover the secrets of increasing email deliverability with our tried and tested email deliverability best practices. Learn how to avoid landing in spam and make a lasting impact on your recipients' inboxes. From content optimization to reputation management, we'll cover all the crucial aspects to ensure that your emails reach their intended destination.
Key topics covered in this video include:
Understanding email deliverability: Get to grips with the basics of email deliverability and how it can make or break your email marketing success.
How to improve email deliverability: Implement effective strategies to increase email deliverability and get your messages noticed.
Email deliverability best practices: Follow our expert tips and tricks to optimize your email campaigns and avoid landing in spam.
How to land in the primary inbox: Learn the secrets of navigating inbox categorization and ensure your emails are seen by your audience.
Join us as we dive deep into the world of email deliverability and reveal the techniques you need to enhance your email marketing game. Don't miss out on this opportunity to learn how to improve email deliverability and land in the primary inbox every time.
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👉 Deliverability Cheat Sheet: https://aspektagency.com/deliverability-cheatsheet
Check out the podcast and let me know what you think in the comments!
Today I sit down with Danil who’s a good friend and the CEO of Insense.pro, a UGC and influencer marketing platform that helps Ecom brands and advertisers partner with creators. Today we talk about what it takes to build a SaaS platform in the Ecom niche, how they’ve navigated in the early days of their business, and how UGC is impacting advertising as a whole.
There’s a ton of nuggets in this video so don’t forget to watch the whole thing. With that said, I hope you enjoy the video!
💥 Apply To Work With My Agency: https://aspektagency.com
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You can check out Danil on Twitter, LinkedIn or his website:
https://twitter.com/DanilSalukov
https://www.linkedin.com/in/danil-saliukov-467a8037/
Check out the podcast and let me know what you think in the comments!
Today I sit down with Andrés Esquivel who specializes in conversion rate optimization as well as landing page design for his clients. In today's podcast we breakdown exactly how he works with clients, the big 3 things he looks out for when optimizing the conversion rate of a website and so much more.
There’s a ton of CRO strategies for DTC & Shopify brands in this podcast so don’t forget to watch the whole thing. With that said, I hope you enjoy the podcast!
You can check out Andres on LinkedIn or his website here:
https://www.linkedin.com/in/esquivelandres/
https://www.andresesquivel.me/
Check out the podcast and let me know what you think in the comments!
Today I sit down with my business partner and girlfriend Rachael Vrielynck, who is one of the co-founders of TheRugDealer.co and the founder of Byrdi Branding, she’s the expert of branding, package design, graphic design, and overall marketing. Today we sit down and talk about the importance of branding, why not having any branding in place is costing you money, and the exact tactics Rachael used from her branding business to launch TheRugDealer.co
There’s a ton of branding strategies in this podcast so don’t forget to listen to the whole thing. With that said, I hope you enjoy the podcast!
You can check out Rachael on Instagram or her website:
https://www.instagram.com/gobyrdi/
https://www.instagram.com/therugdealer.co/
Check out the podcast and let me know what you think in the comments!
Today I sit down with a good friend of mine Raymond Johnston, who is one of the co-founders of Right Hook Digital, and is mainly responsible for the operations of paid social and email marketing. Today we sit down and discuss advanced email marketing and SMS marketing strategies that you can setup within your Klaviyo or Shopify account to boost your email marketing revenue. There’s a ton of Klaviyo email marketing strategies in this video so don’t forget to watch the whole thing. With that said, I hope you enjoy the Podcast!
You can check out Ray on Twitter, LinkedIn, or Instagram:
https://www.linkedin.com/in/raymondgajohnston/
https://twitter.com/imrayjohnston
https://www.instagram.com/rgajohnston/
Check out the Podcast and let me know what you think in the comments!
Today I sit down with a good friend Nick, who runs an agency mainly working with online DTC brands and helping them generate more revenue via Facebook ads. Today we’re mainly covering how Nick was able to scale up his agency via organic Youtube videos.
Nick explains how it’s easy to scale up your agency very quickly when you put out the right videos, so he’ll be breaking down: how to find winning topics, his process on shooting videos, and so much more. With that said, I hope you enjoy the podcast!
You can check out Nick on twitter, his website, or Youtube here:
https://twitter.com/nicktheriot\_
https://go.theriotsolutions.com/book-a-call-page1628784635115
https://www.youtube.com/c/NickTheriot
Check out the Podcast and let me know what you think in the comments!
Today I sit down with a good friend of mine Sam, who runs an agency mainly helping coaches, consultants, and influencers scale their physical and info products online via Facebook, Instagram or YouTube ads. Today we’re mainly covering how to setup, scale, and grow your business by using YouTube Ads as your main traffic source. With that said, I hope you enjoy the video!
You can check out Sam on twitter, his website, or YouTube here:
https://twitter.com/ohalloran\_sam
https://www.clientgenerators.com/
https://www.youtube.com/@clientgenerators
Check out the podcast and let me know what you think in the comments!
In today’s podcast I sat down with a good friend Landon Shaw, who’s one of the co-founders of Sweatpants Agency. He’s been in the agency space for over 6 years now, specializing in DTC/Ecom paid ads, creative, and retention. Today we mainly sit down and discuss agency operations, what it takes to grow your agency, how to manage your team, client acquisition, and so much more.
You can check out Landon and his agency here:
https://twitter.com/landonshaw
https://www.sweatpantsagency.com/
Check out the podcast and let me know what you think in the comments!
In today’s podcast I sat down with a personal friend, Jake Alexander, who runs the Casual Ecommerce Youtube Channel. Jake’s been in the Ecom business since 2015 and has done it all. Now his main specialty is acquiring, improving, and building Shopify apps. Today we cover the research, acquisition, where to acquire, and how to monetize Shopify apps and so much more. You can check out Jake’s Youtube Channel here: https://www.youtube.com/@CasualEcommerce and Instagram here: https://www.instagram.com/jake\_alexander111/
In today’s podcast I sat down with Matt & Klaudia Wis who run Emailtize, which is an email marketing agency for DTC brands. Today we sit down and talk about the complexities of how to run a business together as husband and wife, and how to manage that relationship as you scale up as a brand. You can check out their Twitter here: https://twitter.com/WisMateusz / https://twitter.com/klaudia\_wis and Instagram here: https://www.instagram.com/matt.klaudia.wis/
In today’s podcast I sat down with Noah Haynes who used to run the media buying department here at ASPEKT, but has moved on to running his own agency/incubator hybrid helping ecom brands scale through an omni channel approach. Today we talk through what kind of content ecom brands need, and what your brand needs on the marketing side to scale up in 2023. You can check out Noah’s Linkedin here: https://www.linkedin.com/in/noahwhaynes/ and website here: https://www.bottomlinescaling.com/
In today’s podcast I sat down with Josh Johnston who runs Hydra, a consultancy to help agencies scale. He was also the COO of Welling Media and helped them scale from $30k/mo to $350k/mo with optimizing their operations. Today we talk through what agencies need in 2023 to scale their business and agency culture. You can check out Josh’s Twitter here: https://twitter.com/joshykobyashi and website here: https://www.workwithhydra.com/
In today’s podcast I sat down with Eddie Cheng who runs an advertising agency specializing in Facebook and Google ads for ecom brands. We cover the exact step by step process that Eddie used to generate his client $300k in sales within the first month of starting. Breaking down his process, how he got started in the industry, how he works with clients, and how he scales his client’s ad accounts. You can check out Eddie’s Twitter here: https://twitter.com/ecomEddie and website here: https://go.penang-media.com/starthere
In today’s podcast I sat down with Dean La Grange who runs DTC Paid Ads and specializes in paid advertising for some of the biggest brands that are both DTC and in Retail. Today we talk through what it takes to become a retail brand, how to scale your current DTC brand, and goal setting for entrepreneurship. You can check out Dean’s Instagram here: https://www.instagram.com/bringsnacks/ and website here: https://www.dtcpaidads.com/
In today’s video I sat down with Josh George who’s the Founder of ClickSlice a London SEO agency specializing in ranking their clients to the first page of Google. We cover the exact step by step process that Josh uses to generate his clients millions of dollars in revenue by improving their onpage SEO and backlinks. Breaking down his process, how he got started in the industry and what he looks for in brands when he starts working with them. You can check out Josh’s Twitter here: https://twitter.com/\_JoshuaSEO and website here: https://www.clickslice.co.uk/
In today’s video I cover the exact step by step process that Joe Dejene uses to generate his clients millions of dollars in revenue by improving their Facebook and Google Ads. Breaking down his advertising structure, how he got started in the industry and what he looks for in brands when he starts working with them. You can check out Joe’s Twitter here: https://twitter.com/joedejene
In today’s podcast I sat down with Nicholas Reed who runs 253 Media and specializes in website design via Shopify & Webflow making some of the most beautiful websites on the internet. Today we talk through what kind of content websites really need, how to reduce friction for conversion, and the 3 things every website needs. You can check out Nick’s Twitter here: https://twitter.com/NReed253 and website here: https://www.253media.com/
In today’s video I sat down with Brook Hiddink who specializes in scaling high ticket dropshipping stores. We cover the exact step by step process that Brook used to generate his store over $3.8 million in sales within the first year of starting. Breaking down his process, how he got started in the industry, how he finds winning products, and how he scales his stores. You can check out Brook’s Twitter here: https://twitter.com/ecomwithbrook and website here: https://www.invictadigital.io/coachin...
In today’s podcast I sat down with Ammar Sulthan who’s the CEO of AdTok, and who was able to grow his TikTok advertising agency to 7 figures ARR in less than 6 months. We cover the exact step by step process that Ammar’s team uses to generate their clients results on TikTok by breaking down their process, how he got started in the industry, creator operations, and how he scales his clients. You can check out Ammar’s Twitter here: https://twitter.com/thebizsultan and website here: https://adtok.co/
Scaling your ecommerce store from $10k a month to $100k a month may be a challenge, but the process itself is very simple. In this episode, learn the exact strategy that we use in our acquisition system to help businesses accomplish this feat.
Although ROAS may be touted as the be-all-end-all metric for some advertisers, this approach is both limited and shortsighted. Here in this episode, see 3 reasons why optimizing for CPA is far superior to optimizing for ROAS!
Knowing how to write great, consistent ad copy is crucial to influencing the type of experience consumers will have with your advertisements. Listen to this episode and find out what elements you should be including in your ad copy.
Understanding the way you structure things is an absolute necessity when it comes to scaling your Facebook campaigns. Discover the exact campaign structure that we use for our clients in this episode.
Trying to scale your brand without a plan in mind is a surefire way to a rocky start that is bound to leave you stressed. In this episode, discover 5 strategies that can help you scale your DTC business and give you ease of mind.
Gymshark is an incredible example of a brand that has bootstrapped itself to massive ecommerce success. In this episode, discover the strategies and tools Ben Francis utilized to make his billion dollar success a reality.
When was the last time you focused on re-engaging your customers in order to entice them back to your business? Although building a plan to increase consumer LTV for your store can be challenging, it doesn't have to be. Learn 4 different essential strategies to increasing customer lifetime value in this episode.
How do you set up your ecommerce store for success from the get-go? While how you start may not decide whether you make it or break it, building on top of a strong foundation will ALWAYS be a smarter and quicker way to success. In this episode, find out what 5 stages are absolutely critical to developing the foundational success that you'll need in order to create amazing 7 figure ecommerce brands!