The Science of a Podcast: Recent Episodes
The Science of a Podcast
Podcasting is a billion-dollar industry that has exploded over the last couple of years and shows no signs of slowing down. As the popularity of podcasts continues to see exponential growth, there are more questions now than ever about this ever-changing industry.
In the Science of a Podcast hosted by Spreaker, we will look at the many sides of the podcasting industry, from success, growth, and technology to the varying challenges we all face. Each week our podcast will provide you with access to interviews with industry experts, chats with podcasters who’ve turned their passion into a profession, deep dives into podcasting tools and services, and so much more.
So whether you are an avid podcaster, an advertiser, an agency owner, or just interested in the industry in general, then tune into the Science of Podcast.
Can mindfulness content podcasts reach financial success through programmatic advertising?
Spreaker’s Prime Host, Martin Hewlett, talks about his podcasting journey as a hypnotherapist and shares his life changing testimony after going through a mental breakdown that made him reassess certain aspects in life.
This peculiar path led him to do podcasting full time due to programmatic advertising while also benefiting from other opportunities that emerged from his show Calming Anxiety.
Topics that we talk about include:
🍃 Leveraging your show’s success and expanding it to other areas
🍃 Using certain mindfulness techniques to consistently grow your show
🍃Tips on connecting with your audience through different social media platforms
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Wondering if you’ll ever need podcast transcription? This episode will answer all of your questions.
In this episode, we discuss the importance of having your show transcribed. Whether you're a seasoned podcaster or just starting out, understanding the importance of podcast transcription can have a significant impact on your show's accessibility, reach, and content optimization.
We also introduce our brand new transcription tool that is available on all plans and is incredibly easy to use.
Join us in this episode of PodBytes where we discuss the many advantages of podcast transcription.
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Have you ever feared monetising your content? Prime host Ciicii explains why you absolutely should not:
Host of That Bitch Is Positive, Ciicii, discusses how her spirituality content podcast has helped many in their life journey and how monetising her content has been an extremely positive experience : from opening doors in the podcast industry to being able to provide better quality to her listeners.
Topics that we talk about include:
🌟 Using your biggest setbacks as inspiration for your podcast
🌟 Tips on building a strong community that will support your monetisation process
🌟 The many podcast monetisation options available for you
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Looking for a way to maximize your podcast revenue and be supported every step of the way?
In this episode, for the first time, we expose The Spreaker Prime Network. It's a curated collection of the top independent podcasts and networks in podcasting that are making serious money from a 360-degree approach to monetization. Prime network podcasts generate more revenue because they are not leaving any money on the table.
Join us in this episode of PodBytes where we tell you all about what The Spreaker Prime Network has to offer and how you can become part of it just visit https://www.spreaker.com/prime.
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Looking to create opportunities from your podcast?
Spreaker's Prime Host, Justin Romano, talks to us about his experience as a public speaker in the TEDtalk conference while discussing the topic of smartphone addiction.
The host of Millennial Mental Health Channel, describes this public speaking monumental moment as a consequence of his podcast and gets into the details of the qualification necessary for it.
Topics that we talk about include:
🧠 How to use public speaking preparation to benefit your show
🧠 Tips on how to prioritize your mental health in order to be a better podcaster
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Want to understand more about how to successfully monetize your podcast and the value of programmatic advertising?
In this episode, we divulge the three S's of podcast monetization success. We discuss how to implement these things into your podcast monetization strategy.
Join us in this episode of PodBytes where we discuss the value of programmatic advertising.
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Interested in creating multiple successful podcasts, but don't know where to begin?
Spreaker's Prime Host, Seth Andrews, talks to us about his journey of creating two high achieving podcasts.
Different from his first show The Thinking Atheist, his new podcast, True Stories with Seth Andrews has seen exponential growth, because of the previous audience, as well as many other factors.
Topics that we talk about include:
💛 Strategies to create a unique and valuable podcast
🌟 Leveraging your original audience to boost your new show
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Want to understand more about how to successfully monetize your podcast and the value of programmatic advertising?
In this episode, we will talk about the evolution of the podcast ad, giving you background on the different types of podcast ads, which will set you up nicely for our part two which will drop the week after next.
Join us in this episode of PodBytes where we discuss the value of programmatic advertising.
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Have you ever considered expanding your content to Podcasting?
Spreaker's Prime Host, Asha Christina, talks to us about her experience as a podcaster, after building a massive community on Youtube.
In a very candid conversation, the host of Quality Queen Control Podcast , describes her successful journey as a podcaster, using vulnerability and consistency as the main ingredients.
Topics that we talk about include:
💛 Tips on how to use your previous online presence to boost your podcast audience
🌟 How to deeply connect with your audience using your personality
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Want to understand the key steps to give yourself the best shot at a successful cross-promotion?
Using cross-promotion as an audience growth tool can be extremely effective, but what's the best way to render results?
Join us in this episode of PodBytes where we discuss the benefits and the key steps you should take to run a successful cross-promotion.
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Do you want to build a strong online community but don't know where to begin?
Spreaker's Prime Host, Divine Philemond, talks to us about using authenticity to build strong and meaningful connections online.
Authenticity was one of the main tools Divine used to grow her magnificent podcast, P.O.V You’re My Therapist.
Topics that we talk about include:
💛 The fear of being judged and how to overcome it
🌟 Tactics to grow your podcast through TikTok
Make sure to follow us on:
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Welcome to The Science of a Podcast, a workshop-style podcast focused on providing actionable advice and information about the various sides of the podcast industry. As the popularity of podcasting continues to grow, there are more questions now than ever about this constantly changing industry. So why don’t we answer them?
In this weekly podcast hosted by Spreaker from iHeart, we talk about the many sides of podcasting, from success, growth, and technology to the varying challenges we all face. Ready to dive into this new season? Let’s go!
Let's talk about programmatic myths.
In this episode of PodBytes, we are providing you bite-size myth-busting pieces of information on programmatic advertising. There has been a lot of discussion in the industry around programmatic and we want to debunk two of those myths.
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Do you want to monetize your content but don't know where to begin?
Spreaker's own Jonathan Zenti is back again and in this episode, we are talking about creating content with the intent of monetizing it.
Topics that we talk about include:
🤯 Addressing the importance of content design, brand safety, and the research phase;
🤔 Mistakes podcasters make when trying to monetize their content and;
💸 Chatting about monetization lingo, like programmatic advertising.
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Does podcast length matter?
In this episode of PodBytes, we are providing you with bite-sized information about podcast length, and answering the question, does podcast length really matter?
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Struggling to market your podcast?
We are talking to Sarah Carter-Hayes, the marketing brain behind the popular podcast Monsters Among Us.
And in this episode, we are talking about all things marketing, including:
🙌 Strategies for creating a loyal and dedicated podcast community;
🤯 the biggest misconception about using social media to promote your podcast and;
☝ One thing that every podcaster can do today, to start successfully marketing their show.
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Why are podcast reviews important?
Reviews are also equally convincing for people as they are for bots – they’re proof that people have listened to your podcast and enjoyed it.
In this episode of PodBytes, we talk about the importance of podcast reviews and we'll give you five tips on how you can get more podcast reviews.
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What are some of the best tactics to grow your podcast?
In this episode, we are talking to Taesha Glasgow, who grew her podcast, Just Sleep,to over six million downloads in a little over 18 months. But how did she do it?
In this episode, we talk about three specific tactics that Taesha used to grow her podcast.
Some things we chat about include:
❓How keyword research, competitor research, and consistency helped her grow her podcast;
💸 Whatyou need to focus on if you want to monetize your podcast and;
☝ One actionable tip that podcasters can implement today to grow their podcast.
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Ready for some more of the biggest mistakes you can commit as a podcaster?
You will inevitably make some podcasting mistakes when starting out, but why not learn from our mistakes?
In this episode of PodBytes, we discuss five MORE podcast mistakes, and we outline what you can do as a podcaster to avoid making them altogether.
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What is podcast SEO and why does it matter?
In this episode, we are talking to Jeff Baker, an SEO expert, all about the importance of podcast SEO and how you can use it to increase your listenership.
Some things we chat about include:
❓What are keywords, why are they important and how do you find them;
🤔 What is the #1 mistake people make when implementing podcast SEO and;
💻 Why a website is an integral piece in any podcaster's SEO strategy
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What are some of the biggest mistakes you can commit as a podcaster?
You will inevitably make some podcasting mistakes when starting out, but why not learn from our mistakes?
In this episode of PodBytes, we not only discuss five podcast mistakes, but we talk all about what you can do as a podcaster to avoid making them altogether.
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When should you consider rebranding your podcast?
Lanie Hobbs is back on the Science of a Podcast to discuss rebranding your podcast. Lanie has launched four different podcasts and recently rebranded her first, which she launched back in 2016.
Some things we chat about include:
❓Why Lanie decided to rebrand her podcast;
🤔 For podcasters out there, what are some “red flags” or “warning signs” that they might need to consider rebranding and;
🎙 When is rebranding not enough? When should podcasters consider creating a new podcast altogether?
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Do you need a podcast media kit?
If you want to monetize your podcast, one way of doing that is through sponsorships. And if you are looking for brand partners or sponsors, you will need a media kit. Media kits are not only elevator pitches for sponsors; journalists can also use them to gather information about you and your podcast for articles they might be writing.
In this episode of PodBytes, we not only discuss the importance of a media kit but also cover what you should include when creating one.
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Why should brands consider podcasting? And what are some of the benefits of podcasting for brands?
In this episode, we are talking to Alison Osborne, the Director of Growth Marketing at Quill, a full-service podcast agency that helps brands and publishers create, launch and grow podcasts.
We talk about the benefits of branded podcasts and why companies should consider creating a podcast for their business.
Some things we chat about include:
❓Questions a brand or business should ask before launching a podcast;
❌ The biggest mistakes brands make when creating their podcast;
🔍 How brands can determine the true impact of their podcast, data-wise.
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The podcast industry has been crying out for more control over the types of ads programmatically inserted into podcast content. This episode reveals the solution we've all been waiting for.
Introducing MAGDA, Machine Augmented Guard for Dynamic Advertising. It is a guard to monitor and improve ad quality on dynamically inserted programmatic ads. Welcome to the future of programmatic advertising.
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Have you heard of ethical true crime? How about victim advocacy in true crime?
In this episode, we are talking to podcaster Lanie Hobbs. Lanie is also the founder of The True Crime and Paranormal Podcast Festival, an event for ethical true crime podcasters, victim advocates, and paranormal creators.
In this episode, we talk about ethics in true crime podcasts and what you can do as a podcaster AND a listener to be more ethical and aware of victim advocacy in this space.
Some things we chat about include:
❓What is victim advocacy, and why is it important?
🤔 As a listener, what are some of the things that you can do to be more ethical or respectful of what you choose to listen to?
🎙 What can podcasters do to make themselves more aware of victim advocacy?
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Do you know the difference between branding and marketing?
In this episode of PodBytes, we provide bite-sized pieces of information about the difference between marketing and branding and how podcasters need to figure out their branding before even thinking about marketing their podcast.
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Are you making these common podcast mistakes?
In this episode, we are talking with Jonathan Zenti, a podcaster, producer, published author, and a true powerhouse in the podcast industry. He is also the head of content at Spreaker.
He will be sharing with us the common mistakes he sees podcasters make over and over again AND will be sharing tips on what they can do to avoid these mistakes.
Some of the mistakes we will cover include:
💰 Thinking that monetization will do the work for you;
🤔 Not putting enough resources into promotion, and focusing just on production and;
🙋♀️ Forgetting that the listener is at the center of the experience.
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In the next year, Google will remove third-party cookies from Google Chrome. So how will the end of third-party cookies affect podcast advertising?
Most companies with ad tech are still using third-party data, which comes from cookies for podcast advertising in one way or another. And if you aren't planning ahead, you'll be left behind.
In this episode of PodBytes, we talk about how advertisers and ad-tech companies can prepare themselves for the impending cookie apocalypse.
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Have you ever thought of using TikTok to grow your podcast? If not, then this interview will change your mind.
In this episode, we chat with BJ, the co-host of Unrefined, all about how TikTok has been an essential tool in growing his podcast listenership.
Some of the topics we cover include:
📱 Why BJ decided to start a TikTok in the first place;
📱 What he did to grow his account to over 55K followers;
📱 and the strategies he implemented to convert his TikTok audience into loyal podcast listeners.
Are you ready to take advantage of the power of TikTok? Then buckle up, as this interview has a lot of great insights.
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Why is it essential to be featured on other podcasts, and how will it grow my listenership?
In this episode of PodBytes, we not only discuss the importance of pitching yourself as a podcast guest but also cover topics like searching for podcasts to pitch yourself to and crafting the perfect pitch email.
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Interested in learning more about programmatic advertising?
In this episode, we are chatting all about programmatic advertising with Alanna Hunter, Spreaker from iHeart's Ads Operations Manager.
Some of the topics we cover include:
💰 the different types of programmatic (OMP, PMP, and Direct Sales);
💰 What are advertisers looking for when they want to buy programmatic advertising;
💰 and what makes a podcast a good candidate to sell for programmatic advertising.
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What is Ad fill? And why is it so important to consider if you want to use programmatic advertising to earn money with your podcast?
In this episode of PodBytes, we are providing you with bite-sized information about Ad fill and how CPMs are not the only thing you should focus on when considering podcast monetization.
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Can you turn your podcasting passion into a full-time profession? Rosie Acosta did. And it helped her achieve one of her top business goals.
Rosie is the host of The Radically Loved® Podcast and is a meditation teacher, speaker, and author of You Are Radically Loved: A healing journey to self-love. And in this episode, we talk about her podcasting journey, including how podcasting became her full-time career.
Some of the things we chat about include:
✨How her podcast kickstarted a business empire and allowed her to accomplish one of her main business goals.
✨The four key things podcasters should focus on when creating a successful podcast.
✨What she did to monetize her podcast and transform it into her main stream of substantial income.
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Welcome to the Science of Podcast, a workshop-style podcast focused on providing actionable advice and information about the various sides of the podcast industry. As the popularity of podcasting continues to grow, there are more questions now than ever about this constantly changing industry.
So why don’t we answer them? In this weekly podcast hosted by Spreaker from iHeart, we talk about the many sides of podcasting, from success, growth, and technology to the varying challenges we all face. Topics we will discuss include monetization, growth, advertising, creators, technology, innovation, and much more.
This is one podcast about podcasting that you don’t want to miss.