Raising Real Estate Standards: Recent Episodes
w/ Brian & Mark Mann
A Podcast dedicated to providing information and tips on how real estate agents can step up their game, raise their standards practices and become the best real estate agent they can be in their market.
Send Us A Message
Doing your job right is the baseline - it's not where you win. Brian and Mark unpack what it means to go above and beyond, add to your service, and become more than the average agent. The secret? Small, intentional acts that have nothing to do with real estate but everything to do with the relationship.
Featured Quote: "You win with empathy. You win with connecting with them at a level that was not even on the table when they first started talking to you."
What You Will Learn
- Why the industry bar is so low that small efforts create massive differentiation
- How to identify personal moments in your sphere's lives that open doors to deeper connection
- The difference between serving for return vs. serving without expectation
- Why empathy and emotional connection matter more than transaction expertise
- How brokerage leaders can model this approach with their agents
- The importance of taking action on good intentions, not just thinking about them
- How going above and beyond turns satisfied clients into active advocates for your business
Listen to the Podcast on these Platforms
Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987
Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestandards
Send Us A Message
In this Quick Wins Series episode, Brian and Mark deliver a quick-hit strategy on maximizing your sphere of influence. Most agents recognize their sphere provides 80% of their business, yet they fail to intentionally nurture these relationships. Client events offer the most underutilized lead generation strategy in real estate, creating multiple touchpoints around a single gathering while deepening relationships that drive long-term business growth. The fourth quarter presents a natural opportunity to overcome the intimidation of hosting events and start making meaningful deposits into your sphere.
Featured Quote: "What's really cool is if you sit back and watch, and I've done this on a number of occasions, is when the agent, the principal who put all this stuff together, is off to the side talking to someone, and then you watch this group of people come together, and they start interacting. And they start pouring into one another. It's just this snowball effect of just good things that happen, all because you decided to take a step outside of your comfort zone, step outside of your box, and put together a group of people that have like interests, like minded events."
What You Will Learn
- Multiply Your Touchpoints - How one client event creates 5-6 communication opportunities with your sphere through invitations, reminders, the event itself, and follow-ups
- Partnership Strategy - Why collaborating with mortgage lenders, inspectors, and other service providers reduces costs while expanding value for attendees
- Realistic Expectations - Understanding that 25-30% attendance is normal, allowing you to focus on quality connections rather than overwhelming turnout
- Deposits vs. Withdrawals - How client events shift your relationship from constantly asking for referrals to genuinely investing in your sphere's experience
- Fourth Quarter Timing - Why the holiday season provides the perfect natural opportunity to host your first event without excuses
- The Compounding Effect - How each subsequent event builds on the last, creating expected traditions that strengthen over time
- Professional Positioning - Why hosting client gatherings separates professionals from part-timers and establishes long-term business sustainability
Listen to the Podcast on these Platforms
Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987
Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestandards
Send Us A Message
Most real estate agents know AI exists but feel paralyzed by where to start. The technology isn't meant to replace your expertise - it amplifies it. When you understand how to prompt effectively and which tools solve real problems, AI transforms from an intimidating concept into a practical assistant that makes you faster, more efficient, and more effective in your business.
Featured Quote: "It doesn't replace your expertise. It basically amplifies it. The more detail you give it, the better quality of input you give it, the better quality of output you get out of it. It's gonna help you work faster and more efficiently and increase your quality of output as long as you're giving it good information."
What You Will Learn
- Understand the four major AI platforms and how every other AI tool uses them as the "engine under the hood" - helping you cut through the overwhelming number of options
- Master prompting techniques that get you 80-90% of the way to your desired output by adding structure, defining roles, and asking AI to clarify one question at a time
- Evaluate free versus paid plans to determine which investment level matches your usage needs without overspending on features you won't use
- Navigate context window limitations and use memory features between chats so you can continue complex work without losing progress or having to constantly summarize
- Apply AI to real estate workflows including listing descriptions, market research, translation services, appointment scheduling, and role-play practice through advanced voice mode
- Implement practical tools beyond ChatGPT like Granola for meeting transcription, WisprFlow for voice-to-text, and Perplexity for market research with proper source citations
- Protect sensitive information while using AI by understanding privacy considerations and maintaining appropriate boundaries with client and financial data
Main AI Platforms (LLMs)
- ChatGPT by OpenAI: https://chat.openai.com
- Claude by Anthropic: https://claude.ai
- Gemini by Google: https://gemini.google.com
- Grok by X: https://x.ai
AI-Powered Tools for Real Estate
- Canva (AI graphics & design): https://www.canva.com
- Granola (meeting transcription & notes): https://www.granola.so
- WisprFlow (voice-to-text): https://www.wisprflow.ai
- Grammarly (writing assistant): https://www.grammarly.com
- Perplexity (AI search engine): https://www.perplexity.ai
Special Offer Mentioned
- Perplexity Pro Free for One Year with PayPal account: https://www.perplexity.ai/join/p/paypal-subscription
Listen to the Podcast on these Platforms
Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987
Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestandards
Send Us A Message
The Triad faces a critical housing shortage of 30,000 units by 2030, but infrastructure limitations and regulatory inconsistencies threaten to derail growth. Jon Hardister reveals how strategic advocacy and regional cooperation can transform these obstacles into opportunities for sustainable development.
Featured Quote: "Building touches everybody. Everyone needs and wants a place to live, a place to go shopping, a place to go to work...There's so many jobs tied into it...and it's important socially just for quality of life to make sure that we have a building industry that's successful."
What You Will Learn
- Why the Triad needs 30,000 new housing units by 2030 and what's standing in the way
- How inconsistent municipal regulations create hidden costs for local builders
- The $3 billion infrastructure challenge that could make or break regional growth
- Why water and sewer capacity matters more than zoning for future development
- Practical steps real estate professionals can take to influence policy decisions
- How North Carolina transformed from post-recession struggles to #1 state for business
- The bipartisan momentum behind solving the housing crisis
Jon's Contact Information:
Email: jhardister@trebic.org
Website: https://trebic.org/
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Listen to the Podcast on these Platforms
Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987
Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestandards
Send Us A Message
This episode tackles a powerful truth: 99% of real estate agents know they should write personal handwritten notes, but only 1% actually do it consistently. Brian and Mark explore how this simple, almost trivial habit creates profound connections in our digital age, where genuine personal touch has become increasingly rare.
Featured Quote: "I'll tell you this. And as you age and you get older, just as you progress in different age groups, not necessarily getting older, it means something different... And let's just be honest, in today's world, the cost of sending a personal note is not insignificant. It takes, first of all, when I receive it, I know, A, they took the time and they were sitting down and they were writing something down. They took the time and they were thinking about me for a period of time. But then they took their resources and paid close to a dollar to send me this letter."
What You Will Learn:
- Why Brian Buffini built a multi-million dollar empire on personal handwritten notes
- The psychology behind why personal notes create deeper connections than digital communication
- How to implement a consistent note-writing system without it feeling forced or superficial
- Why the $1 cost and time investment of a note actually increases its perceived value
- Practical strategies for keeping stationery accessible to write notes in the moment
- The difference between obligatory thank-you notes and truly personal connections
- How to balance structure with authenticity in your note-writing practice
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Listen to the Podcast on these Platforms
Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987
Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestandards
Send Us A Message
The real estate market has shifted from the chaos of 2021 to a more balanced environment, but many agents are struggling because they haven't adapted their approach to match current conditions. Success now requires strategic pricing, proper property preparation, and most importantly - setting clear expectations with clients to prevent deals from falling apart. This episode features real estate agent Carley Mann sharing how she's thriving by focusing on fundamentals rather than chasing trends.
Featured Quote: "If you've had 12 to 15 showings with no offers, something's wrong. Usually at that point, you should be able to get an offer within those amount of showings, especially now when people are really being a little bit more particular about which houses they go see."
What You Will Learn:
- Master expectation management to prevent deals from collapsing during negotiations and inspections
- Price strategically by analyzing comprehensive market data beyond just neighborhood comparables
- Prepare properties effectively to command premium pricing and faster sales in a selective market
- Build sustainable lead generation through database nurturing and referral relationships rather than social media dependency
- Navigate inspection negotiations by educating clients upfront about realistic repair expectations
- Adapt to buyer behavior changes and position listings to attract today's more selective purchasers
- Leverage relationship-based growth to build a recession-resistant business model
Carley Mann's Contact Information:
Phone: 336.337.5672
Email: carley@carleymann.com
Website: https://carleymann.remax.com/
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestanda
Send Us A Message
Real estate agents experiencing fear and uncertainty in today's shifting market need perspective and practical strategies. Brian and Mark Mann address the reality that many agents who've only known the "easy money" era are now facing their first true market test - but this return to normalcy presents opportunities for those willing to adapt and persist.
Featured Quote: "Business came easy for a lot of people. Sometimes you're going to have to work for it. Sometimes you're going to have to get out there and do some things that you didn't want to do or that you don't want to do to make it work."
What You Will Learn:
- How inventory shifts from 1,400 to 4,700 homes signal opportunity, not crisis
- Why the current 45-47 day market time represents a healthy seller's market
- The critical difference between market perception and actual data
- How to navigate price adjustment conversations with confidence
- Why patience and relationship-building matter more than ever
- The economic factors (like 15,000 new jobs from JetZero) that signal growth ahead
- How to thrive when others retreat from "normal" market conditions
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestanda
Send Us A Message
Most agents struggle with consistent lead generation, bouncing between expensive paid leads and sporadic networking efforts. Karmen Quakenbush faced the ultimate test - starting her real estate business twice, including once while going through a difficult divorce with no salary safety net. Her approach to combining authentic social media presence with strategic sphere nurturing proves that sustainable lead generation doesn't require massive budgets or perfect content - it requires genuine relationship building and professional consistency.
Featured Quote: "You have to talk to people. You have to get out there. The biggest thing, like I said, when I came and started over here, I went through my phone. I was taking a break from social media at the time because of life. And so I went through my contact list and anybody, didn't matter how long I hadn't spoken to them. I called them. I called. I didn't text. I gave them a phone call."
What You Will Learn:
-
The Strategic Integration Approach - How to use social media as a complement to sphere nurturing rather than a replacement, creating multiple touchpoints that keep you top of mind
-
Authentic Content Creation Without Perfect Strategy - Karmen's approach to documenting real estate activities, client stories, and personal moments that build trust and demonstrate expertise
-
The Full-Time Commitment Reality - Why part-time real estate practice creates a disservice to clients and how complete professional focus transforms both service quality and business growth
-
Practical Sphere Expansion Beyond Clients - How to identify and nurture business partners, local vendors, and community connections as referral sources
-
Event-Based Relationship Building - Karmen's systematic approach to client events, including spring gatherings and fall Thanksgiving pie distributions that strengthen relationships
-
The Power of Direct Communication - Why phone calls still outperform text messages and social media for meaningful business conversations
-
Budget Allocation for Relationship Investment - How Karmen spends marketing dollars on people rather than leads, including sponsorships and appreciation gestures
-
Consistency Through Automation - Strategic use of monthly postcards and automated systems while maintaining personal touch points
-
The Vulnerability Factor - How sharing personal challenges and authentic moments creates deeper client connections and referral opportunities
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestanda
Send Us A Message
This episode explores how professionals can leverage skills from previous careers to achieve real estate success. Former TV journalist Deborah Proehl-Moser shares her journey of transitioning to real estate after 16 years in broadcasting, revealing how her communication expertise, deadline management, and attention to detail became powerful assets in her new field. Deborah's story demonstrates how professionals from any background can identify and apply their transferable skills to build thriving real estate careers while delivering exceptional client experiences.
Featured Quote : "I think the most important thing to do is remember we are running a business. This isn't just a job. We take care of people and we get to be a part of their stories... it's just an honor and a privilege."
What You'll Learn
- How skills from a previous career can be identified and applied to excel in real estate
- Why empathetic listening creates stronger client relationships and better outcomes
- How a life-changing personal moment prompted Deborah's career transition
- The importance of balancing professional expertise with authentic care for clients
- Why North Carolina's growth requires innovative community development approaches
- How maintaining high ethical standards creates sustainable business success
The episode also tackles timely issues surrounding North Carolina's housing shortage and the need for visionary community development to accommodate the state's rapid population growth while preserving quality of life.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestanda
Send Us A Message
Are you building wealth or just closing deals? Tax Day often reveals a harsh reality for real estate agents: making money doesn't always mean keeping it. In this episode, Brian and Mark discuss how agents can move beyond the commission-to-commission cycle by implementing proper financial management systems, strategic entity structuring, and creating multiple revenue streams for long-term wealth. Learn why running your business as a true for-profit entity with clear boundaries between business and personal finances is essential for building lasting success.
Featured Quote: "Most real estate agents don't retire—they die. While that is true in a lot of cases, it doesn't have to be. If you set yourself up and put a plan in place, you too can retire from this wild world of real estate sales."
What You'll Learn
- Why most agents focus only on revenue instead of cash flow and profit
- The three essential accounts every agent needs to separate (business, personal, taxes)
- How to run your business as a for-profit entity with clear financial boundaries
- How proper business entity structures can save on self-employment taxes
- Why paying yourself a salary helps manage feast or famine cycles
- The benefits of Roth IRAs vs. traditional retirement accounts for agents
- Why investing in what you know best (real estate) creates lasting wealth
- How to build a referral network that generates passive income
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Listen to the Podcast on these Platforms
Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987
Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestandards
Send Us A Message
Are you ready to capitalize on the most profitable season in real estate? In this episode, Brian and Mark Mann break down why spring is the golden window for transactions and how unprepared agents often miss out on its full potential. Discover practical strategies to get your marketing, operations, and team aligned now - before the busy season leaves you scrambling and stressed.
Standout Quote: "Time for planning is done. We're out of the planning season... We're now in taking action and taking not just a little bit of action, but taking massive action because massive action begets massive results. And if you don't, you only have one person to look to for those excuses, and that's the person you stare at in the mirror every morning."
What You Will Learn:
- Why spring historically delivers both higher transaction volume and better selling prices
- How to prepare your database and marketing to generate more qualified leads
- The importance of response time and automation during high-volume periods
- Practical ways to leverage professionals in your network without overwhelming popular vendors
- Pricing strategies to generate multiple offers and reduce transaction stress
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestanda
Send Us A Message
In this powerful episode, we tackle the age-old question that surfaces during market slowdowns: "What should I do with my downtime?" Rather than letting anxiety about your next deal consume you, discover how to transform slower periods into powerful opportunities for both professional and personal growth. Learn why the most successful agents use this time to strengthen their sphere of influence, enhance their business systems, and develop habits that create sustainable success.
Standout Quote: "It isn't easy these days. When you close your garage door or your car door heading in to start the day and you're in a defensive mode right off the bat because the world is not there handing you stuff on a silver platter - It's actually trying to take your silver platter and throw it on the ground and hit you over the head with it. You've got to be able to have your mindset to deal with those challenges."
What You Will Learn:
- How to effectively audit and reorganize your database to maximize your sphere of influence
- Why 70-80% of your business comes from your sphere and how to nurture these relationships
- Practical strategies for maintaining 36 meaningful client touchpoints per year
- The importance of morning routines and personal development in professional success
- How to create sustainable business systems that work in any market condition
- Ways to evaluate ROI on your marketing expenses and optimize your budget
- The power of authentic community involvement and giving back
- Strategies for building mental resilience and maintaining motivation
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestanda
Send Us A Message
Is homeownership truly out of reach in today's market? Housing Consultants Group founder Sophia Crisp sits down for a conversation with Brian Mann and challenges this notion, revealing how her nonprofit organization is making the American Dream attainable through innovative down payment assistance and financial education. Drawing from her 30-year journey of real estate sales to industry leader and non-profit founder, Sophia shares practical insights on breaking down barriers to homeownership, especially for first-time buyers.
Quote: "A renter's net worth, if they rent their whole life, is $8,000. A homeowner's net worth is $300,000. That's across the board. That's the average."
What You Will Learn:
-The little-known strategy of layering multiple down payment assistance programs
-Three key financial milestones that determine your path to homeownership
-Why waiting for "better" interest rates could cost you more in the long run
-How current real estate market conditions actually create opportunities for new buyers
-The crucial shift from thinking about "affordable" to "attainable" housing
-Practical steps to start building generational wealth through property ownership
-How to access resources and support systems for first-time homebuyers
-Real strategies that work even in today's challenging market
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestanda
Send Us A Message
In this season 5 opener, Mark and Brian kick off 2025 by tackling one of the most crucial yet often overlooked aspects of real estate success: strategic business planning.
What You'll Learn:
- Why traditional "working in" vs. "working on" your business makes all the difference
- How to set SMART goals that align with your personal "Why"
- Practical strategies for creating realistic revenue targets and budgeting
- Time management secrets for balancing daily operations with long-term growth
- The critical importance of tracking KPIs and maintaining accountability
- Why flexibility and market adaptability are essential for 2025
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestandards
Send Us A Message
In this essential year-end episode, we've distilled the most powerful insights from 2024's top conversations here on Raising Real Estate Standards. From Wayne Frederick's blueprint for digital dominance to Mary Beth Powell's wisdom on servant leadership, this episode is packed with game-changing strategies that work in any market condition. We explore how top professionals are elevating their approach through systematic business practices, ethical excellence, and genuine client service.
Whether you're focused on building a stronger business, implementing new technologies, or developing leadership skills, this episode delivers actionable tactics that have generated real results. If you only listen to one episode from 2024, make it this one.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
Send Us A Message
In this episode of Raising Real Estate Standards, Carley Mann takes over hosting duties for the first time, kicking Mark and Brian out for an all-ladies special. She’s joined by Susanne Reeves and Meredith Parsons of Embellish Home Staging for an engaging conversation filled with professional insights, fun stories, and actionable advice.
Susanne and Meredith share their journey of founding Embellish Home Staging, their unique approach to creating warm, aspirational spaces, and the importance of storytelling in staging homes. They reveal how their work helps buyers see past quirks like odd layouts and creates emotional connections that drive faster, higher offers. The trio dives into memorable client moments, such as staging mishaps and surprising reactions, emphasizing the transformative power of their craft.
Listeners will gain practical tips on decluttering, effective staging techniques, and why details like paint, lighting, and professional photography can make or break a sale. The episode balances humor, inspiration, and real estate expertise, making it a must-listen for agents, sellers, and home staging enthusiasts alike.
Guest Contact Information:
Embellish Home Staging
Susanne Reeves and Meredith Parsons
Phone: 336.202.7070
Email: embellishgso@gmail.com
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
Send Us A Message
In this episode of Raising Real Estate Standards we sit down with mortgage industry veteran Bradford Thomas of Fairway Mortgage to unpack the current lending landscape and share crucial insights for both real estate professionals and homebuyers. From decoding the recent market shifts to revealing lesser-known mortgage options, Bradford breaks down how jobs reports and federal rate decisions really impact mortgage rates (spoiler: it's not what you think).
Learn why today's 'mini buyer's market' might actually be the perfect time to buy despite higher rates, and discover innovative loan solutions for self-employed and gig economy workers. Brad shares insider tips on streamlining the lending process and reveals why the relationship between agents and lenders is more crucial than ever. Whether you're a real estate professional or potential homebuyer, this episode delivers actionable insights you won't want to miss.
Bradford's Contact Info:
Website: https://www.bradfordthomasloans.com
Email: bradfordt@fairwaymc.com
Phone: (336) 714-1564
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode of Raising Real Estate Standards, Brian and Mark dive into the challenges of the current real estate market, specifically focusing on the uncertainty caused by fluctuating mortgage rates, increasing inventory, and shifting consumer confidence. They shed light on how real estate agents can navigate this unbalanced market by setting proper expectations with clients. Key discussions include the importance of understanding market conditions, the rise of inventory without fully transitioning to a buyer’s market, and how agents can remain calm and confident in an unpredictable environment.
The conversation also touches on strategies for managing client anxiety, especially when houses don't sell as quickly as they have in the past. Brian emphasizes the need for agents to educate clients on realistic timelines and market pricing, ensuring they don’t panic when results aren’t immediate.
Listeners will gain valuable insights into the importance of market knowledge, clear communication, and staying calm under pressure in order to thrive during this transitional phase. Tune in to learn how to adjust your strategies for success in the evolving real estate landscape. Don't miss their thoughts on what 2024 and 2025 may bring and how to prepare for an uptick in opportunities.
The opinions on this podcast are Mark and Brian’s and are not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode of Raising Real Estate Standards, hosts Mark and Brian dive into the seismic shifts rocking the real estate industry. They break down:
- Recent rule changes affecting how buyer's agents are compensated and how it's shaking up the industry
- The importance of adaptability and open communication in navigating these changes
- Current market trends, including rising inventory and the impact of interest rates
- Why now is a crucial time for agents to step up their game and position themselves for success
- The enduring value of real estate professionals in an age of algorithms and apps
Whether you're a seasoned agent or just starting out, this episode offers valuable insights on thriving in a rapidly evolving market. Tune in to learn how to turn challenges into opportunities and set yourself up for a stellar 2024!
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode of Raising Real Estate Standards we are excited to have guest Lori Edwards on the show, a former teacher turned real estate expert, who shares her journey from education to becoming a top broker-in-charge. Lori reveals how her teaching background and nonprofit fundraising experience uniquely equip her for the real estate market, emphasizing the importance of process management, lifelong learning, and effective communication.
Lori discusses the vibrant and competitive Raleigh-Durham real estate market, offering valuable insights for both current and aspiring agents. She highlights the challenges and rewards of sphere-based marketing, the impact of current high-interest rates, and the upcoming changes in commission structures. Plus, she shares her favorite reads and tips for personal and professional growth.
Lori's Book Suggestions
Atomic Habits (James Clear)
Exactly What to Say: For Real Estate Agents
Slight Edge (Jeff Olsen)
Lori's Contact Info:
Website: https://lorie.remax.com/
Email: LoriE@remax.net
Phone: (919) 272-1510
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Listen to the Podcast on these Platforms
Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987
Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode of "Raising Real Estate Standards," we are excited to have guest Jeremy Collins on the show, the visionary behind Level Up Consulting Group. As the founder, creative director, and coach, Jeremy brings a wealth of experience in elevating real estate businesses through innovative tech solutions.
Key Highlights:
- Jeremy’s Journey: From a children's pastor to a media director, and now a leading consultant, Jeremy shares his inspiring path.
- Empowering Agents: Learn how Level Up Consulting supports over 2200 agents with cutting-edge marketing, social media strategies, live trainings and automation tools.
- Tech Tips: Discover practical steps for integrating technology into real estate without overwhelming your workflow.
- Real-Life Success: Hear success stories of agents who transformed their businesses with Jeremy's guidance.
Tune in to hear Jeremy's expert advice on simplifying tech adoption, maximizing productivity, and staying ahead in the competitive real estate market. 🚀
Jeremy's Contact Info:
Website: https://www.relevelup.com/
Email: jeremy@relevelup.com
Phone: (866) 527-8668
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode of Raising Real Estate Standards, Mark sits down with Mary Beth Powell, a seasoned real estate professional with over 23 years in the industry. Currently serving as President-Elect of the Greensboro Regional Realtors Association, Mary Beth has a wealth of experience and insights to share.
What We Discuss:
- Mary Beth’s Path to Real Estate: She began her career in pharmaceutical sales before making the switch to real estate. She discusses what drew her to the industry and the challenges she faced along the way.
- Community Work: Mary Beth is deeply involved in her community, contributing to local boards and fundraising for hospitals. Learn how she balances her professional and personal commitments.
- Lessons from Corporate Sales: She shares how skills from her corporate sales background helped her navigate the real estate world.
- Balancing Work and Life: Mary Beth provides practical tips on how she manages her time between her career, community service, and family.
Mary Beth’s story is about finding fulfillment in real estate, making a difference in the community, and balancing various roles in life. Whether you’re in real estate or another field, this episode offers practical advice and inspiration.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode of Raising Real Estate Standards, Mark and Brian explore how independent contractors and small business owners can navigate the summer season effectively. They discuss the flexibility that comes with being self-employed, the challenges of staying structured during summer, and strategies to leverage relaxed times for business growth. Key topics include maintaining professional branding in casual settings, engaging with the community, and ensuring business continuity while enjoying personal time. Tune in for practical tips on balancing work and leisure to optimize your real estate business throughout the sunny months.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Mark and Brian discuss the importance of staying ahead in a changing marketplace by understanding and adapting to these shifts. They highlight how institutional investors and changing market conditions influence real estate dynamics, stressing the need for professionals to continuously educate themselves to lead effectively. Tune in to gain insights on how to navigate the complexities of today's economic environment and ensure sustainability in your business practices.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Mark and Brian demystify the new compensation landscape for real estate professionals. Discover how you can continue to thrive by providing unmatched value in your transactions, regardless of industry changes. Dive deep into the essentials of professional real estate service, understand the recent NAR rule updates, and learn how to articulate your value to ensure you're paid what you're worth.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian sits down with guest Doug Fincannon from C12 Group to talk about how to make your business better today, specifically focusing on strategic operating systems.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Doug's Contact Information
Phone: 336.212.1322
Email: doug.fincannon@c12forums.com
Book Links
Traction (Get a Grip On Your Business) - https://a.co/d/0G8iFlZ
Scaling Up (How a Few Companies Make It...and Why the Rest Don't) - https://a.co/d/8cYJwVP
Business Model Generation (A Handbook for Visionaries, Game Changers, and Challengers) - https://a.co/d/dIkAWhU
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about taking action in your business.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about the good, bad and ugly of real estate investing.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
Season 4 starts off with Brian and Mark having a special guest - speaker and coach Wayne Fredrick - on the show to talk about actionable steps to differentiate yourself and be top of mind in the marketplace as a real estate agent.
Wayne's Website: https://waynefredrick.com/
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark review 2023 and talk about what's coming in 2024.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about being thankful and filling your cup as the Holiday season comes upon us.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Scott Michael Media Contact Information
Phone: 336-298-6440
Email: info@scottmichaelmedia.com
Website: https://scottmichaelmedia.com
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian has guest Steve Swetoha from the Greensboro Swarm on to talk about giving back.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian has guest Jason Coleman from AmpliFI Real Estate on to talk about financial education, real estate investing, missed opportunities for agents, seller financing, and how to get started.
Real Estate Investor Series on YouTube: https://youtube.com/playlist?list=PLspERoiJmKXJ-dwa2cEjvPMRW06zeqtp_&si=Q9BcgHQBaQwFrLLD
Jason Coleman Info:
Website: www.investinthetriad.com
Email: jason@investinthetriad.com
Phone: (336) 601-6995
AmpliFI Meetups: First Tuesdays of the month from 6:30-8pm at College Hill Collective.
Pints and Properties: Last Wednesdays of the month from 6-8pm at Pig Pounder Brewery
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark discuss the recent lawsuits against the real estate industry that state buyer's agent commissions should not come from the seller and what this could mean for you as an agent.
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about interest rates and the current change in the market, strategies that are working right now and the importance of finding mentorship.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian has a very special guest on the show, his wife and real estate agent Carley Mann. They talk about being a mom while running a business, husband and wife team experiences, finding balance, seasons in your business and where does freedom truly lie?
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about the importance of developing strategies in your business.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about finding the margin in times of chaos, having leverage and systems so you can take time when you need it, not working on vacation, opportunity cost and doing everything yourself.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about "why would I buy real estate now," solving problems, inflation and wealth building.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about rate changes, housing affordability, supply and demand, how to thrive right now in this market and the importance of having an actual strategy when on social media.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about why April works with sellers, her love of travel, her step by step process with a seller, April’s process of visiting a house only once, marketing yourself, and Instagram.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about what happened with inventory, the year of the pro, your sphere of influence, cultivating leads and Marks formula for predicting transactions that can be pulled from your sphere of influence.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark have real estate agent and investor Kirby Graves on the show to talk about using investing as an alternative form of income, how Kirby got into real estate investing, Kirby's first investing deal, what types of investments can work well for the real estate agent, getting started and making that initial jump into investing, balancing being a real estate agent and a property investor, Kirby's Bryson City campground property investment, where agents should look for money for their first deals & partnering up with others and book and podcast recommendations for investing.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
They guys are back for Season 3! In this episode Brian and Mark talk about the year of the professional , the abundance mindset, the Gary V idea where do we normally see the scarcity mindset in real estate and what being at the top really means.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about reflecting on the past year, re-engaging, the last 36 months, the next 12 months and taking advantage of new opportunities in 2023.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about how to navigate the current volatile mortgage market with special guest Norma Matto from Jefferson Capital. They discuss what is driving mortgage changes currently, a year ago vs now, cost of money and consumer debt, strategies for buyers with current rates, appreciation, additional options for buyers, 2-1 buydowns and adjustable rate mortgages.
Guest Contact Info
Norma Matto
(336) 317-0843
norma@jeffersoncapitalmortgage.com
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about the first step in getting prepared, making adjustments for market conditions (forecasting), cost of living and how do we evaluate our spend?
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about the emotional intelligent agent with special guests Ashleigh Snow and Bob Koch. They discuss self awareness and self reflection, meditation and being intentional, how we communicate and interact with others and go over some resources and tools.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about how pricing a listing has changed, pricing strategies, listing presentations, articulating your value and the mirror test.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark have a special guest - speaker and coach Wayne Fredrick - on the show to talk about the current market changes, consumer behavior and how we buy product, how the value proposition of a real estate agent is being redefined, strategies for agents to avoid being part of the declining agent population, business models for agents and why they are so important and past client systems and dialogue.
Wayne's Website: https://waynefredrick.com/
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark have special guest Scott Comey on the show to talk about personal growth mindset, time blocking, work/life balance, the value of larger brokerage seminars and tools and resources to help accomplish these goals.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about technology and the generational differences in how it can be used.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about expectations in the current market, important conversations with sellers and buyers and upping your communication game.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about real estate agent growth changes, how to survive and thrive in the current and future market, scaling your business and a list of fundamentals to focus on.
List of Fundamentals (Show Notes):
Attitude
Self Confidence
Communication Skills
People Skills
Managing Stress and Worry
Time Management and Prioritization
Delegation
Goal Setting
Enthusiasm
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about home affordability, housing supply increase, slices of the pie, being prepared for change, past client sphere of influence system, desperation shift, relationships with other brokers and what’s coming and what can I do now to prepare?
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk with guest Ashleigh Snow about why an agent should implement video into their marketing, why many agents are not utilizing video yet, where to put your videos and tips for better videos.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about the three R's, rest, recharging and rewarding yourself.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about personal care and personal growth, what can you do to expand the size of your cup, having a mentor and masterminding with other people.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about what a pocket listing is, the good, bad and the ugly, understanding a clients needs and what are your options if you are the only one in your company?
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark have guest Linda Ball on the show to talk about relationships and teams, the current market and warranties, the coverage a warranty can give, raising standards, how agents can elevate their business with home warranties and how NC is a buyer beware state.
**Social Media and Contact Information
Linda Ball**Cinch Home Warranties
(704) 492-7245
lball@cinchhs.com
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about shortening the timeframe of success, distractions in the industry, setting goals and action steps, where does your business come from and why, specific steps for maintaining focus, maintaining focus within your investments and real estate portfolio, adding an investment component to a real estate agent's time focus and going all in.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
Brian and Mark are back for Season 2! In this episode they have special guest Wayne Fredrick on the show to talk about taking action, getting back to basics, converting leads, tracking and the keys to generating business.
Wayne began his real estate career in 1985. After 5 years in business, Wayne was preparing to leave the real estate industry. Luckily, his brokerage affiliated with RE/MAX, and Wayne made a decision to give himself 12 months to either “get in” or “get out” of the real estate business. 12 months later, Wayne’s income was up 400%, while working less than 40 hours per week. After building a successful sales team, Wayne moved into ownership and management of the RE/MAX office in Springfield, MO in 2001, and took the operation from 32 agents to 90. Understanding that clarity, consistency, and confidence are the keys to success, Wayne grew the company by effectively consulting and training associates in business models that were in harmony with activities the agent would consistently implement, as opposed to things they “could try”.
Wayne became Regional Director of the RE/MAX Mid-States Region in 2008, and served in that capacity until July of 2014, when he created See The Field Consulting, a company dedicated to helping RE/MAX owners and agents build businesses that are profitable, sustainable, and scalable.
Wayne's Website: https://waynefredrick.com/
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about why you would business plan for the next year, setting goals, Mark's "why" for what he does and what he's put in place this coming year to reach his milestones, looking at your expenses, ROI, working ON your business not IN your business, and the 3 modes that determine where you are going.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark have guest Stacy Ackerson Hiers on the show to talk about who Stacy is and how she got into real estate, going from an REO specialist to working with the general public, initial struggles in real estate vs REO, Stacy's recent trajectory in her business, leverage in your business, how many hours Stacy works now and the scarcity vs abundance mindset.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about seeing and understanding other people's perspectives, being curious and not judgmental - and roadblocks and how to deal with them.
Ted Lasso: https://www.youtube.com/watch?v=oZ4YSXv6Xkg
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about changes in the real estate industry in the last 4 years, being sustainable using the "Three D's" and the power of video.
Social Media and Contact Information
Link Tree: https://linktr.ee/raisingrealestatestandards
In this episode Brian and Mark talk about are you REALLY ready for change, distractions, some personal stories, what does this look like in the world of a real estate agent, ideas for change for agents, failures, takeaways from this episode and a recommended book list from Brian.
Brian's Recommended Book List: https://linktr.ee/raisingrealestatestandards
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Email: info@raisingrealestatestandards.com
Facebook: https://www.facebook.com/RaisingRealEstateStandards/
Instagram: https://www.instagram.com/raisingrealestatestandards/
YouTube: https://www.youtube.com/channel/UCV_7X7WO_-H54XHWwaGt-0w
In this episode Brian and Mark talk about do you actually know what you are good at, the DISC test, understanding personalities, Aha moments and DISC types explained.
DISC Test: https://s3.amazonaws.com/bbemail/PROD/ulib/qtjk14/docs/d963e0c3-015b-c140-0254-654d19715b2d/DISCTESTRRSLOGO.pdf
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Email: info@raisingrealestatestandards.com
Facebook: https://www.facebook.com/RaisingRealEstateStandards/
Instagram: https://www.instagram.com/raisingrealestatestandards/
YouTube: https://www.youtube.com/channel/UCV_7X7WO_-H54XHWwaGt-0w
In this episode Brian and Mark talk about accountability and what it means, the types of accountability, where am I going to get my accountability, talent and being successful, meeting your potential, accountability partners, your tribe and action steps.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Email: info@raisingrealestatestandards.com
Facebook: https://www.facebook.com/RaisingRealEstateStandards/
Instagram: https://www.instagram.com/raisingrealestatestandards/
YouTube: https://www.youtube.com/channel/UCV_7X7WO_-H54XHWwaGt-0w
In this episode Brian and Mark talk about the current buyers agent market, sitting down and having a consultation, providing value, solving problems and creating solutions for the buyer, red ocean / blue ocean, creative ways to look for available properties, an agent personal success story, important tips for buyers agents and the Wednesday’s with Wayne class.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Email: info@raisingrealestatestandards.com
Facebook: https://www.facebook.com/RaisingRealEstateStandards/
Instagram: https://www.instagram.com/raisingrealestatestandards/
YouTube: https://www.youtube.com/channel/UCV_7X7WO_-H54XHWwaGt-0w
In this episode Brian and Mark talk about the number of agents vs homes for sale on the market, the 10%, cultivating relationships, full-time vs part-time, raising service levels and how to stand out.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Email: info@raisingrealestatestandards.com
Facebook: https://www.facebook.com/RaisingRealEstateStandards/
Instagram: https://www.instagram.com/raisingrealestatestandards/
YouTube: https://www.youtube.com/channel/UCV_7X7WO_-H54XHWwaGt-0w
In this episode Brian and Mark discuss the 3 key components of building a successful real estate business.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Email: info@raisingrealestatestandards.com
Facebook: https://www.facebook.com/RaisingRealEstateStandards/
Instagram: https://www.instagram.com/raisingrealestatestandards/
YouTube: https://www.youtube.com/channel/UCV_7X7WO_-H54XHWwaGt-0w
In this episode Brian and Mark discuss two of the most important resources that real estate agents have and how to manage them.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Email: info@raisingrealestatestandards.com
Facebook: https://www.facebook.com/RaisingRealEstateStandards/
Instagram: https://www.instagram.com/raisingrealestatestandards/
YouTube: https://www.youtube.com/channel/UCV_7X7WO_-H54XHWwaGt-0w
In this episode Brian and Mark discuss the need to increase the standards of service within the Real Estate Industry.
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Email: info@raisingrealestatestandards.com
Facebook: https://www.facebook.com/RaisingRealEstateStandards/
Instagram: https://www.instagram.com/raisingrealestatestandards/
YouTube: https://www.youtube.com/channel/UCV_7X7WO_-H54XHWwaGt-0w