Belu Media: Recent Episodes
Belu Media
We created this podcast so that we can focus on sharing insightful knowledge around digital marketing and business updates. Our goal is to provide industry professionals with an easy way to access the latest trend insights and available information.
The great thing about Pay-Per-Click advertising (PPC) is that there is so much data, meaning there is so much insight and so much potential. However, this also means it can be tricky for organisations to determine which metrics are most important to them. Is it impressions? Click-through-rate (CTR)? Cost-per-click (CPC)? Of course, it depends on your business goals. If your main goal is to generate brand awareness, then impressions is an important metric to measure. But for many organisations, impressions are often the least important metric in PPC. Focusing too much on the wrong metrics means organisations are not able to optimise their campaigns in order to achieve their business goals. This often results in them thinking that PPC is a waste of money, when in fact, it’s quite the opposite.
PPC stands for Pay-Per-Click and is a type of online marketing where advertisers pay a fee every time their ad is clicked. This system is a fast and efficient way for B2B organisations to capture leads (Brad McMillen). Your target audience is essentially saying they are interested in your service or product by searching keywords into search engines, such as Google. PPC advertising is basically a way of buying targeted traffic from search results to your website through short, specific ads (Rahul Pandey).
PPC and social media advertising differ in that social media ads are commonly used to target users earlier on in their buying journey. Social media ads appear in social network new feeds, as people are browsing the platforms, whereas PPC ads are shown to users as they actively search a query. Social media ads used in this way are more similar to display ad marketing, rather than search marketing. Social media platforms offer several options to reach the right audience at the right time. Similarly to PPC, you can use their targeting options to target an audience you feel will be interested in your products and services. You can also boost your posts to reach a unique and larger audience for generating more new leads (FaroTech, 2020).
Re-targeted marketing, or re-marketing, is a tactic used my marketers to nurture users who visit the website, or certain pages on their website. There are always potential leads visiting your site who may take a while to come to a decision on whether they want to purchase form you. In this situation, you can use re-marketing to encourage these visitors back to your site to complete their purchase or convert into a lead (Web FX).
Pay Per Click (PPC) is one of the most popular types of online marketing, through which businesses can strategically place their ads on online platforms (WordStream, 2020) for attracting more visitors to their websites when they are not getting enough visitors organically (Gooding, 2020). PPC marketing helps businesses in developing brand awareness, creating demand for their products or services, attracting new customers, generating quality leads and successful conversions (Perricone, 2021). Whenever an ad is clicked by a visitor, an amount is paid by the advertiser (Google Ads, 2021). The ad fee paid by an advertiser is regarded as Cost Per Click (CPC) and rates of CPC varies and ranges from pennies cents to more than £50. (Bluehost, 2016).
The benefits of partner marketing are becoming more clear. What was once thought of as a marketing tactic reserved for large companies with deep pockets is now a common tool for smaller, medium and even small businesses. In fact, some of the most successful companies in the network marketing industry make their bread and butter with partner exchanges.
If you are just setting up a webinar for your new business venture, you might be wondering how to make it a success. After all, webinars are the basis of many online businesses and they provide you with an opportunity to make a big impact and reach an expansive audience. However, webinars do not happen overnight. They take some planning and research. In this article, I will provide you with five steps for running a successful webinar.
Marketing development funds are used in indirect sales channels, whereby funds are made available by vendors to help channel partners sell their products (Fox, 2018). Utilising MDFs helps manufacturers drive demand for their products and increase brand awareness. It gives channel partners a marketing budget and motivation to start promoting vendors’ products and services.
For channel marketing professionals, automation offers new and exciting opportunities for an enhanced customer experience with greater efficiency and greater insight into the performance and strength of your partner relationships (Digital Marketing Institute). Marketing automation can seem a little daunting, but it’s something more companies are getting on board with, so you should too! With the right advice, automation can provide you with more leads, conversations, and sales - all with less work (Digital Marketing Institute).
Channel partners are a third-party business that partner with a manufacturer or producer to resell the services, technologies or products they offer. In order to build a successful partner relationship, you need to select a company that is invested, motivated and trained, with the incentive to grow your business (Gary Morris). Without these, your partnership may not be as beneficial as you would expect. You need a company you can rely on to sell your products and sell them well. To achieve this, you must consider the best tools to use with your channel partners, and these come in the form of enablement tools (Gary Morris).
Building a successful reseller recruitment programme means investing time into your partnerships. Motivate your partners by offering them incentives that are valuable to them, openly communicate with them and show them you care about their needs, as well as yours. Help them set up their campaigns, provide training and suggest mar-tech tools that will allow them to easily track their performance and close deals. Measure their success, and learn from data that helps you to optimise areas of the relationship and sales process, and understand your audience. Get these elements right, and expect dramatic results from your reseller recruitment programme. A professional reseller programme can help you achieve all of your goals and more.
The online marketing process is one of the biggest hurdles to overcome within channel marketing. Often, there isn’t a solution for partners to easily track, analyse or report on the usage of all of their marketing material or campaigns. This lack of insight and data means neither of you can accurately understand how successful the partnership is, and how to optimise in order to grow your partnership. Therefore, lead generation strategies involving resellers require careful planning and ongoing monitoring.
Most channel marketing companies already have a partner programme, in which they work with partners to devise marketing strategies that are best suited to that specific dealer and their audiences. With no specific marketing material or campaigns in place, this often means that there isn’t a simple solution for partners to track, analyse and report on the performance of their campaigns. This lack of insight and data means you cannot accurately understand the value of the partnership.
In today's competitive business environment, every company looks for innovative ways to increase profitability. In order to be profitable, organisations must grow sales. By utilising partnerships, B2B businesses are able to reach new markets, increase the number of sales, and increase the exposure of their brand, all achievable with minimal extra costs.
Channel marketing is the practice of working with a third party to take your products or services to market. (Triptych, 2018). Companies that sell services and products often use channel marketing. For channel marketing companies, devising strategies that generate prospects, leads, and sales for both your products and your distributors is imperative to building strong, lasting, and profitable relationships.
The recent pandemic has reinforced that webinars and podcasts have a lot to offer to marketing activities. The idea of having an audio (podcasts), or an audio and visual (webinars) stream where a host can communicate with his or her guests, or deliver a message to a potentially huge audience, is very exciting for digital marketers and organisations themselves. When deciding between the two, it’s important to consider the pros and cons of each, so you can ensure you make the best decision for your brand and your target audience.
As you develop a content marketing plan, one of the biggest questions you're likely to face is, "should content be human or corporate?" The answer isn't simple, because there are many different factors that go into cultivating an effective online marketing strategy.
As more and more companies realise the benefits of content marketing, the more competitive it has become. Brands must focus on types of content strategies that will ensure that their target audience can find the information that they need. This means working quickly and efficiently, but still producing high quality content. It is this desire for a strong online presence that has led to many companies experimenting with different types of automated content and artificial intelligence solutions
Content marketing is a chance to get creative, and learn what works and what doesn’t work for your target audience- It’s a journey. But to start out, your content must be informative and relevant, and it also needs to be shared widely
Understanding what content best for tech prospects goes beyond simply identifying which types of content work for your business. You must know your audience, their interests and their pain points and understand their buying cycle.
Content marketing is an effective form of marketing and can help you gain more readers and more credibility in your industry. Content marketing is useful for generating all types of prospects, but this blog aims to explain how to use content marketing to generate top of the funnel prospects.
Brands establishing whether their marketing strategy should include online or offline content need to ask themselves some fundamental questions before investing.
A content marketing strategy is a strategy that takes your business goals, and then uses content as a primary means to achieve those goals.
What is the best content for B2B marketers? This is a tricky question because there is not one answer. Every business in the B2B space is unique and each offers slightly different ways to go about marketing online. For those who are not experts in the online world, it can be confusing as to what the right content is, and more importantly, how to go about creating it.
Marketing content, whether it’s a story, a blog or a tagline, has to be engaging and memorable. It’s easy to capture people’s attention, but making a lasting impact is the tricky part.
Tech install data refers to information collected from databases of people using various technological platforms. Marketers can use this data to target prospects based on their technology requirements, helping them to create more impactful and customised campaigns.
Should I use email to warm up my data or should I be cold calling?” There’s no simple answer, as it depends greatly on the business goals, and the data itself.
Buying data for your email campaign may seem like a good idea, but how much can we really trust this data we are receiving?
B2B intent marketing is collected information about customers’ online activities which signal when they are preparing to make a purchase decision.
There are lots of rules and regulation to consider when you are dealing with data. To ensure you get the best price and service, and do not break any GDPR, there are a number of best practices to follow when you’re considering purchasing data. These best practices are generally aimed at ensuring your overall success when you purchase data or access data from any source.
General Data Protection Regulation (GDPR) is a European Union law on data protection and privacy. This law affects how companies handle personal data, requiring businesses to follow guidelines on how they collect and store this data.
How a data profile is set up and organized depends largely on the organizational context in which it will be used.
Micro targeting takes traditional marketing efforts to the next level, through the use of digital data to target highly specific audiences.
Buyer demand for your products and services is the lifeblood for every company. Generating demand can be an arduous task, but without it, a business will fail to grow and expand.
First party data in 2021 is more important than ever for B2B marketers, but why? The most popular internet browsers are changing their cookie policies, with most opting to remove cookies from their platforms or intending to do so in the next year.
BANT is used in B2B marketing as the B2B sales process is longer than the B2C sales process. To understand whether a prospect is worth investing time into, and nurturing, B2B sales teams must understand whether the prospect is likely to convert.
In a digitally orientated world, it is important to consider how we can use technology to our businesses advantage. It is highly likely that your best chance to engage with B2B prospects has recently changed from picking up the phone, to utilising marketing tactics implemented throughout a digital strategy.
In marketing, your pipeline is a visualisation of where prospects are in the sales process, showing you how many deals are expected to close in a given week, month or year
We are all looking for more ways to expand our business and generate more revenue and leads. Relying on digital technologies to do so has become more popular since marketing automation tools have been developed.
Here are a few tips we would like to share with you, to help your business make the right, strategic marketing changes to drive transformation.
When it comes to your SEO strategy, one tool out of all the ones out there on the market that you need to take advantage of is Google Search Console.
With technology evolving and advancing more than ever in the past year, we must ask ourselves whether cold calling is a thing of the past?
In this podcast we review if there is still a place for cold calling.
Not all webinars are created equal, in this podcast we explain how to set your webinar up for success!
Demand generation and inbound marketing, are more interlinked than people realise. In this podcast we review how they can work together to deliver a fully joined-up marketing journey for your audience
The Data Gold Mine is Real!
How is data the new gold, in this podcast we review how using data in the correct way can increase your marketing Roi.