Easy Scaling with Jordan Schanda King: Recent Episodes

Jordan Schanda King

Together we’ll be exploring how successful entrepreneurs are actually scaling to six figures and beyond. My goal is to bring you conversations that are honest and transparent and to share the real, raw, nitty gritty details about what works and what doesn’t.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode96

In this episode, I'm getting into a topic we all deal with at some point: handling conflict in business. Whether it's with a team member, a client, or even between team members, these uncomfortable situations can pop up and throw a wrench in your day. I'm sharing my thoughts on setting a firm no-nonsense policy for disrespectful behavior and how to tell the difference between necessary tough conversations and flat-out rudeness.

I’m talking about why it's so important to nip these issues in the bud to keep a positive and productive work environment. I'll talk about times I've had to let clients go for being disrespectful and how to handle team members who aren't on the same page with your business goals. It's all about making sure your business is filled with people who are all in and ready to help it grow.

I’m covering:

Handling interpersonal conflict in business settings
Setting boundaries with clients and team members
Differentiating between difficult conversations and disrespect
Zero tolerance policy for rudeness and unprofessional behavior
Examples of inappropriate client requests and how to address them
Importance of maintaining a positive work environment
Dealing with team members not aligned with business goals
Firing clients or team members when necessary
The impact of tolerating disrespect on your business
Strategies for maintaining a strong, supportive business culture

Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode95

Today, I’m peeling back the layers on a topic that touches all of us at some point: burnout. While we often link burnout directly to work overload, my recent conversations, particularly with my coach Julia, have shed light on a different angle—that personal life complexities can be just as much as a problem in leading us to feel overwhelmed and burnt out.

In this episode, I share about how non-work-related stressors have impacted me, illustrating that burnout isn't always about the professional grind. It’s about acknowledging the hefty load we carry outside of work—from family responsibilities to personal challenges. I’ll talk about the importance of recognizing these signs early and giving ourselves the grace to admit when we’re stretched too thin, not just at work but in our personal lives as well.

I’m covering:

Misconceptions surrounding burnout
Broadening the definition of it
Strategies for real self-care
How to look at your life and determine the areas that are causing you to feel burnt out

Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode94

In this episode, I'm talking about something that comes up a lot inside Scaling School: building and managing a team. I often discuss this with clients who are navigating the growth of their teams, from hiring their first employee to expanding further. We'll explore strategies for keeping a team motivated, ensuring retention, and fostering loyalty.

I’m getting into the challenges and rewards of creating a supportive team environment that aligns with the core values of your business. From establishing clear lines of communication to recognizing and rewarding team efforts, I'll outline the practices that have not only helped us succeed but also made our workplace a positive and engaging space for everyone involved. This episode is a must-listen for anyone looking to strengthen their team leadership and build a thriving business community.

What I'm Talking About:

Real-life lessons from my experiences of rapidly growing a loyal team.
Effective communication practices that keep remote teams connected.
Autonomy and culture: How fostering these can make or break your team dynamics.
The significance of training and support in nurturing a team’s growth.
Why radical transparency in everything from project goals to financial details can empower your team.

Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode93 **In today's episode, I'm unpacking something crucial that every business owner needs to master: following up. You might have heard the old saying, "the fortune is in the follow-up." Trust me, it couldn't be truer, and I'll share why not following up might be costing you more than you think.

We'll go over why following up is a game-changer, enriched with personal stories from my own business adventures. This chat is perfect for anyone who regularly sends out proposals, makes pitches, or wants to get better at sealing the deal.

What I'm Talking About:**

The undeniable importance of following up—it's not just polite, it's profitable.
My strategies for following up effectively without feeling like you're pestering.
Stories from my own life about when I've nailed the follow-up... and when I haven't.
Tips for making your follow-up efforts seamless and stress-free.
Why understanding the busy schedules of your clients can make your follow-up a lifeline for them.

Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90

In this episode, I discuss how I'm preparing for my second maternity leave and the lessons learned from the first. Joined by Andrea, we talk about setting up our business to function smoothly in my absence. Andrea has grown from a VA to heading client services, and we explore what that transition entails.

We go into the specifics of how we've adapted our business model to handle my absence effectively. This includes adjusting team roles, setting up new communication protocols, and implementing systems that ensure all operations continue seamlessly. Andrea's role evolution is just one example of how our team is stepping up to maintain, and even enhance, our client relationships and service quality during this period.

Topics:

Effective maternity leave planning that keeps the business stable
Empowering team members by expanding their roles
Overcoming feelings of guilt when stepping back
Delegating responsibilities while ensuring client satisfaction
Using maternity leave as a test to strengthen business operations
Communicating with clients about transitions to maintain trust
Encouraging team autonomy and confident decision-making
Continually refining processes based on feedback
Recognizing team growth opportunities during leadership absence
Preparing the team for more responsibility when I'm not available

Links/Resources Mentioned:

Maternity Leave Plan - PUBLIC: Easy Scaling® I Maternity Leave

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode91

In today's episode, we're diving into a topic that every entrepreneur can relate to: patience. Or perhaps more accurately, impatience. Historically, I’ve been an impatient person, and while this trait can fuel our motivation and drive, it can also lead to frustration and poor decision-making.

We’ll explore the dual nature of impatience and discuss how it can both propel us forward and hold us back. This episode is especially relevant if you’ve ever felt the stress of not achieving your goals as quickly as you’d like.

Topics Covered:

The benefits and drawbacks of impatience for entrepreneurs
The negative impact of impatience on decision-making and energy
Insights from the book "10x is Easier than 2x" and how it shifted my perspective on goal-setting
Why entrepreneurs drive themselves crazy with deadlines, not goals
The importance of reflecting on your progress and celebrating 10x leaps
Embracing the long game and releasing yourself from rigid timelines

Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.

Links/Resources Mentioned:

Scaling School- https://www.easyscaling.com/scaling-school-summer-session

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90

In today's episode, we tackle the topic of freebie funnels, but with a twist. While I'm a big advocate for using freebie funnels to significantly grow a list, the real question I'm addressing today is: Do you actually need a freebie funnel right now? This is a question many of you have asked, especially when considering the jump from individual client work to larger group programs. Whether you're contemplating your first funnel or looking to optimize existing strategies, this episode will equip you with the insights to make informed decisions.

Topics:

Assessing whether a freebie funnel is necessary based on your current list and business stage
The importance of using data to drive business decisions rather than following trends blindly
How to leverage existing client acquisition channels like referrals before exploring new strategies
Practical steps to optimize and replicate successful referral systems

Do you have your own business question that you want Jordan to weigh in on? Submit your question now for a chance for the answer to be featured on the Easy Scaling® Podcast! https://www.easyscaling.com/question

Links/Resources Mentioned:

Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode89

In this episode, I’m talking about why I'm not one to brag about how little I work. It's a trend I've noticed, with people flaunting minimal work hours, but I'm not here to judge. We're all different, with unique goals and expectations when it comes to running a business. But we all know that businesses aren’t built without hard work involved.

The focus for me is finding balance and doing what I love while gradually reducing tasks I don't enjoy. That's why I've been implementing some simple calendar management strategies, like designating one client-free week per month and blocking off specific days for certain tasks. It's all about setting boundaries and sticking to them, even when it's tough. If you're looking to reclaim your time and optimize productivity, I hope these insights help.

Topics:

Why the “I only work ten hours a week” formula doesn’t work
Understanding individual work preferences and goals
Balancing workloads and striving for businesses where you do what you love
Challenges faced during the scaling phase of a business
The significance of context when hearing claims of success with minimal work hours
Personal experiences and insights into building a successful business
Strategies for managing time and optimizing productivity
Implementing calendar management techniques to reclaim time and reduce workload
Setting boundaries and sticking to them to achieve a more balanced work life

Links/Resources Mentioned:

90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formula

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode88

This episode goes into the importance of quarterly planning and how you can jump into Q2 and make the most of it. With Q1 almost behind us (crazy, right?), it's time to look ahead. Whether you've been planning all along or just getting started, this is your starter guide for the next quarter.

I'll share insights from our 90-day planning process and if you want to dive deeper click here and download our 90-day planning formula. We'll reflect on Q1's successes and challenges, and discuss how to adjust our goals and strategies for Q2.

Topics:

Reviewing Q1: What worked and what didn't
Overview of our 90-Day planning process
Setting goals for Q2: CEO, financial, impact, lifestyle, and business objectives
Prioritizing to make the most impact
Focusing on the most important task for Q2
Revenue goals and setting realistic targets

Loved this episode?
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Links/Resources Mentioned:

90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formula

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode87

In this episode of the podcast, I’m chatting with Meg Truccano, one of our Scaling School students. We talked about different lead generation strategies, exploring both local and online avenues. Our conversation focused on pinpointing where Meg should concentrate her efforts to maximize her return on investment in terms of time and resources. I love pushing entrepreneurs from the stage of business owner to CEO. This chat with Meg was definitely an example of that. We tackled the challenges of narrowing focus, identifying specific action steps for growth, and talked about using personal connections for lead generation.

Topics discussed:

Meg shares her journey towards transitioning from entrepreneur to CEO
How integrating the right technology can prep your business to scale
Effective lead generation strategies specifically for Meg’s ideal client
Reviewing where Meg’s clients are actually coming from
Evaluating the effectiveness of lead generation efforts without substantial sales data
Looking at the whole picture of Meg’s business to determine what next steps she needs to focus on
The challenge of rebuilding business momentum
Looking at the potential of local and online networking for fostering meaningful personal connections
Shifting the focus from outcomes to actionable steps

Links/Resources Mentioned:

Sprint to Scale: Visibility Edition- https://www.easyscaling.com/visibility-edition
Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode86

In this episode, I’m chatting with Karen Delano, an Easy Scaling team member and PR and podcast pitching expert. She does all my own pitching and also works with our clients to secure top-notch features and podcast interviews.

We cover the visibility strategy I personally use to get featured in Business Insider, Forbes and Nasdaq. We also go over the ways we position our messaging for podcast pitching. This episode will help you learn how to leverage PR and podcast pitching to grow your audience, expand your authority, and become the brand everyone knows and trusts.

Topics discussed:

Karen's journey with our team from social support to specializing in visibility and PR pitching.
The significance of a strategic approach to visibility for business growth.
Details about the Sprint to Scale: Visibility Edition event, focusing on actionable steps for PR and podcast pitching.
The importance of mindset and confidence in overcoming barriers to visibility.
Insights into the collaborative process of refining messaging and pitch strategies.
The value of building and utilizing a pitch and messaging guide for consistent success.
Karen's role in providing PR opportunities and support within Scaling School.
Tactics for identifying and pitching to the right podcasts and media outlets.
Strategies for leveraging visibility successes for further growth and credibility.
The ongoing need for refinement and action in visibility efforts for sustained impact.

Links/Resources Mentioned:

Sprint to Scale: Visibility Edition- https://www.easyscaling.com/visibility-edition

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode85

In this episode, I get into the nitty-gritty of marketing funnels and ads with Norleena Horton a member of Team Easy Scaling. As someone who's passionate about peeling back the layers of our business strategies, I thought this conversation was important to have. Norleena brings a wealth of knowledge not only as a Scaling School professor but also in handling our own marketing campaigns. We talk about our annual planning template funnel and then go into the holistic approach we take towards our marketing efforts. It's fascinating how interconnected everything is, and this chat highlighted the importance of looking at the bigger picture rather than focusing solely on individual components like ads or a single funnel.

This episode is packed with golden nuggets for anyone looking to deepen their understanding of marketing funnels, the strategic use of ads, and the overarching importance of cohesive messaging in building a successful online presence.

Topics discussed:

The significance of a holistic approach to marketing funnels and advertising
The importance of cohesive messaging throughout the marketing and sales process
Challenges and strategies for optimizing marketing campaigns in real-time
The role of data in making informed adjustments to improve campaign effectiveness
Understanding the interconnectedness of various marketing components for overall success
The impact of strategic decisions on the scalability and sustainability of marketing efforts
Reflections on personal experiences with marketing funnels and the lessons learned

Links/Resources Mentioned:

Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode84

In today's episode, I’m talking about effective goal-setting with Scaling School student, Jillian Anderson. Jillian is in the process of building her copywriting business and has some lofty goals for 2024.

We chat through her main goals, what that looks like in clients needed for each of her offers, where her focus should be to achieve them and so much more. If you’re interested in a real look at goal-setting and mapping out your year this episode is definitely worth a listen!

Topics discussed:

What it looks like to set goals and plans when your business is still new
Focusing on sustainability when goal setting and scaling
Planning for not only your business’s future but your own financial future
Why you should be breaking your goals down by quarter to manage and track them better
How building a team factors into your goal setting
Why data collection and reflection are valuable in any planning process
The benefits of setting realistic and big goals for your business
Factoring in the client acquisition process to your plans
Optimizing processes to allow you to hit your goals

Links/Resources Mentioned:

Schedule a 5-Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkout
Easy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning
ClickUp Template for Org Chart-
https://app.clickup.com/template/subcategory/t-901400473902/e856a650541e38e

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode83

In this episode, I’ve invited my coach and frequent podcast guest, Julia DeWolfe to take a look at the past year in the online business space and make some predictions on what’s coming up in 2024. Julia is a business and mindset coach and also a tenured professor for Scaling School.

Julia and I talk about what we saw in the 2023 online business world, the good, the bad and the things we want to leave behind. Then we get into what we’re predicting for 2024 and what we’re planning for our own businesses.

Topics Covered:

How the online business space has changed over the last year
What we think helped the businesses that grew in 2023
The pivots and changes we focused on at Easy Scaling
The importance of diversifying revenue
Focusing on validated offers before launching new things
Leaning into your team to continue to expand your offers
Paying attention to the market and what needs your business can fill
How making quick decisions can get your business ahead of the curve
My experience with Scaling School and how I had to change up my launch strategy
How cookie-cutter strategies and marketing have made a lot of people sound the exact same
Why differentiation is going to matter in 2024

Links/Resources Mentioned:

Annual Planning Retreat- https://www.easyscaling.com/annual-planning-retreat
Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templates
Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe:

Website: juliadewolfecoaching.com
Instagram: @juliadewolfecoaching

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode82

In this episode, I sit down with a frequent guest of the podcast, Emma-Louise Parkes. Emma-Louise is a business and mindset coach and also a tenured professor for Scaling School. If you’ve tuned in to the last few episodes of the podcast, you know that I’m big into planning for your business. (And the Easy Scaling Annual Planning Retreat is a product of that, I would love for you to join me!) But I know that planning and the mindset behind it is huge and really different for each individual.

Emma-Louise and I cover some common mindset blocks when it comes to long-term business planning and how to overcome them. We get into how bandwidth affects the ability to plan and knowing how to set yourself up for success when it comes to a planning session. Emma-Louise also talks about her own experience with setting a plan and taking action and staying consistent, even when it didn’t produce fast results. I can’t wait for you to listen!

Topics Covered:

Why planning can seem so difficult and overwhelming
What to do when you’ve been unsuccessful in sticking with plans in the past
How to prepare yourself for a planning session to show up as your best CEO self
Setting up your schedule to have the bandwidth for big picture planning
The mindset needed to be consistent with a plan
Keeping your perspective positive
Why you should be surrounding yourself with people further ahead than you
Making goals that stretch your comfort zone
The importance of the “belief” piece of planning and expanding the idea of what is possible for you and your business
How your past planning self doesn’t have to inform your future ability to plan and carry out new action
Why stretch goals make a bigger impact in your planning process
Good, better, best goal setting approach as a concept to help get out of safe goal setting mindset
Learning from missed goals and building on them instead of letting it crush you
How to get back on your plan if you’ve fallen off

Links/Resources Mentioned:

Annual Planning Retreat- https://www.easyscaling.com/annual-planning-retreat
Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templates
5 Year Plan Example- https://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharing
Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with Emma-Louise,

Website: https://theambitiousintrovert.com/
Instagram: @emmalouparkes

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode81

In Episode 81 of the Easy Scaling podcast, I sit down with Jenny Jones, a master of metrics and data interpretation. This episode is for the data nerds and those who aspire to be! Jenny and I get into important business metrics, discussing how to effectively measure and interpret data to propel your business forward. From operational efficiency to revenue goals, we cover it all, offering insights and strategies that are critical for any business looking to grow and thrive.

This episode is packed with valuable information, including real-life examples and practical advice. Whether you're a seasoned business owner or just starting, understanding the significance of metrics in guiding your business decisions is crucial. Jenny's expertise shines as we explore various aspects of data analysis, making this complex topic accessible and exciting. So, tune in and get ready to up your data game!

Topics Covered:

Metrics are essential for measuring business objectives and goals.
Key metrics include revenue, customer satisfaction scores, and churn or retention rates.
Quantitative and qualitative methods are both important in measuring customer satisfaction.
Understanding where clients come from helps in focusing marketing efforts effectively.
Tracking marketing and sales initiatives is crucial for business growth.
Operational metrics, like time tracking, can greatly impact profit margins.
Setting realistic revenue goals is a critical part of business planning.
The importance of reviewing past data before setting new goals cannot be overstated.
Team performance metrics can help in managing and incentivizing employees effectively.
Utilizing tools and resources like Scaling School can aid in effective data analysis and goal setting.

Links/Resources Mentioned:

Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templates
5 Year Plan Example- https://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharing
Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with Jenny Jones:

Website: www.jennymjones.com
Instagram: @jennymjones_

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode80

In this episode of our podcast, I'm thrilled to bring Andrea, a member of the Easy Scaling team, into the spotlight. As we talk about our journey at Easy Scaling, Andrea and I reflect on the continuous evolution of our company, the pivotal changes we've embraced, and the adaptability that has been key to our success. It's a candid conversation that peels back the layers of managing team dynamics, navigating company pivots, and the art of making decisions that align with our vision and goals. Join us as we share insights from behind the scenes of Easy Scaling, offering a raw and real perspective on the challenges and triumphs of scaling a business.

Andrea's story is particularly inspiring. Starting as a tech VA and evolving through various roles to become a central figure in team and client management, she really shows the growth mindset that drives our team. Our discussion covers the specifics of team onboarding to the strategic shifts in our business model, including the introduction of innovative offers like using a revenue share model.

Topics covered:

Introducing Andrea, employee at Easy Scaling and her journey within the company.
Discussion of the company's culture of experimentation, adaptability, and continuous improvement.
Andrea's transition from a tech VA to a pivotal role in client and team management.
Insights into the evolution of Easy Scaling's product suite and service offers.
The shift from traditional client management tools to more effective systems like Slack.
Exploration of the revenue share model and its impact on client relationships and business growth.
Andrea's role in team management and the importance of finding the right fit for team members.
Discussion on how transparency in financial matters builds trust and investment among team members.
The significance of client onboarding and how Easy Scaling has adapted its approach over time.
Reflections on embracing change and the willingness to let go of initiatives that no longer align with business goals.

Links/Resources Mentioned:

Gusto is our go-to for all things payroll. They offer full-service payroll, automatic tax calculations, and compliance help. And if you use our link you'll receive a $100 gift card when you run your first payroll! - https://gusto.com/y/jordan1f34
Scaling School- https://www.easyscaling.com/scaling-school
When to Pivot- https://www.easyscaling.com/blog/when-to-pivot

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode79

In today's episode, I'm excited to welcome Ariana, a key player on the Easy Scaling team, to discuss the ins and outs of our innovative BSAT tool and the impactful Scaling School program. We're taking a deep dive into how these resources are reshaping the journey of business scaling. Together, we explore the aspects of the BSAT and how it serves as a cornerstone in guiding entrepreneurs towards strategic growth. Join us as we navigate the unique blend of expert insights and practical steps that make Scaling School an indispensable tool for business owners seeking meaningful and sustainable expansion.

Ariana and I talk about the complexities of the BSAT, highlighting its evolution from a 36-question tool to a comprehensive 70-question assessment. We discuss Ariana's vital role as the Student Success Manager and how she ensures each Scaling School participant maximizes their program experience. Expect to gain insights into common challenges faced by businesses at various growth stages and how the interplay of planning, visibility, and sales can make or break success. We also touch on the iterative process behind the continuous enhancement of both the BSAT and our advising approach, ensuring they remain relevant and effective for diverse business types. This episode is not just informative but a candid reflection of our passion for empowering entrepreneurs through tailored support and data-driven strategies.

Topics covered:

Introducing the BSAT – Easy Scaling's innovative tool for assessing business growth potential.
Exploring the essential elements of business success: leadership, product offerings, visibility, operations, planning, and sales.
The growth of the BSAT – expanding its reach and depth for a more thorough analysis.
Ariana's role in guiding Scaling School students towards achieving their business goals.
Identifying and addressing common themes in business challenges across different growth stages.
The crucial link between effective planning and achieving sales and visibility targets.
Utilizing the BSAT as a roadmap for pinpointing key areas of business improvement.
The development of the BSAT and advising processes in Scaling School – a journey of continuous refinement.
Adapting Scaling School to meet the diverse needs and stages of various businesses.
Emphasizing the importance of regular benchmarking and data-driven decision-making in tracking business progress.

Loved this episode? Check out these other listener favorites on scaling strategy and the role of planning.

Real Talk | Strategic planning and goal setting
Team Meeting | BTS of Easy Scaling's five-year plan

Links/Resources Mentioned:

Scaling School- https://www.easyscaling.com/scaling-school
Take the B-SAT- https://www.easyscaling.com/b-sat-v2

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode78

In this episode, I'm going straight to the heart of the misconceptions that are holding entrepreneurs back. Drawing on my decade-long journey as an entrepreneur and a behind-the-scenes fractional COO, I’m shedding light on the genuine, often unspoken challenges of scaling a business.

Topics discussed:

My background and motivation for debunking common scaling myths.
Myth #1 - Scaling Without Hard Work: My perspective on the essentiality of hard work in scaling, supported by statistics on women-owned businesses.
My views on the importance of having trusted advisors and a team for successful scaling.
I get into the statistical data to illustrate the impact of team building on business revenue.
Myth #2 - Needing to Do Everything to Scale: My frustration with the misconception that business owners need to handle everything themselves to scale.
My personal struggle with patience in business and the importance of strategic action.
Identifying Key Actions for Scaling: The process we use in Scaling School to pinpoint specific actions for business growth.
Custom Academic Advising in Scaling School: The unique advising approach we offer, focusing on tailored action items for each quarter.
Myth #3 - A Perfect Path to Scale: My criticism of the one-size-fits-all approach and advocating for a custom scaling plan.

Links/Resources Mentioned:

Scaling School- https://www.easyscaling.com/scaling-school
Take the BSAT- https://www.easyscaling.com/b-sat-v2

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode77

In this episode, I'm joined by Savannah, a member of the Easy Scaling team, to delve into the behind-the-scenes of our five-year planning process. We discuss everything from the preparation work to the collaborative planning process and how we translated our ideas into key performance indicators (KPIs) for our five-year plan.

We also emphasize the importance of this process and its role in gaining clarity and perspective on the business. Additionally, we touch on how we continue to use our five-year plan for long-term success.

Topics discussed:

The multi-phased approach to creating a five-year plan.
The Vision Traction Organizer and its role in clarifying business fundamentals.
The importance of flexibility and adaptability in long-term planning.
Setting ambitious goals and embracing the potential for failure in entrepreneurship.
The benefits of having a collaborator or sounding board during the planning process.
The role of revisiting and refining long-term plans as the business evolves.
The challenge of balancing the desire for flexibility with the need for structure in planning.
The significance of getting clarity on core values and mission for a business.
The motivational aspect of setting ambitious goals and striving for them in entrepreneurship.

Loved this episode and ready to start your five-year plan?

You'll also want to listen to this episode on strategic planning and goal setting to make sure your plan is aligned strategically with your goals.

Real Talk | Strategic planning and goal setting for Q2

Links/Resources Mentioned:

90-Day Planning Formula
- https://www.easyscaling.com/90-day-planning-formula
Annual Planning Templates
- https://www.easyscaling.com/annual-review-and-planning
Easy Scaling Example Five Year Plan
- https://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharing
5 Year Planning Offer
- https://www.easyscaling.com/offers/Juh2g2FK/checkout
Quarterly Planning Intensive
- https://www.easyscaling.com/offers/hY3jgx4o

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode76

In this episode, I’ve invited tenured Scaling School Professor, Charlotte Wright to talk about all things Human Design. Tuning into my Human Design has been a game changer in how I run my own business, so I’m so excited for Charlotte to podcast guest.

Charlotte started as a life coach and then added Human Design after seeing business owners try to replicate things in their business and finding it does not work because it doesn’t align with how they’re designed to work. Tapping into your Human Design helps you figure out what you’re really good at, how to use your energy better, and how to overall make decisions that serve you better.

Topics discussed:

How important it is to do things aligned with your chart and your energy to grow your business and avoid burnout
Following step-by-step processes to copy other people’s strategies and how that just doesn’t work
Every aspect of your business should be custom to you
An overview of the different types in Human Design
Being able to evaluate what strategies are aligned with your business
Creating content based on your unique design
Your design should be used to support you, not limit you
Getting used to listening to your design and following where it leads you
Learning what you’ve been conditioned to do, vs. what is aligned with you
Living your design isn’t a quick process, it’s something you work towards long-term

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Charlotte Wright:

Website: charlottewright.co

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode75

In today's Office Hours episode, I’m chatting with Nequosha Anderson about so many things including messaging and marketing. She is an attorney helping business owners with their legal needs online and she’s also absolutely hilarious. We go over the clients she needs to be focused on marketing to, her offers and matching the processes to the type of buyer you want to attract.

Topics discussed:

Showing up in your business as a CEO
Making sure your pricing and offers make sense with your revenue goals
Not everything in your business has to require sacrifice
Different types of buyers and their habits
Using a continuation model to keep clients investing in your business
Planning your offers to be scalable
How you can fill offers behind the scenes with personalized marketing
Where to put your pricing in on the sales process
Creating alignment between your business and your personality
Why you should be cutting yourself some slack
Delegate wherever you can and work with your strengths
The power of quarterly and annual planning
Make decisions from a place of intention

Links/Resources Mentioned:

Schedule a 5 Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkout
Easy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode74

In this episode, I'm excited to talk to Rachel Lopez, founder of Gal Marketing Agency. Rachel has spent the last 10 years helping businesses start, grow, and expand their email lists into thriving strategies for their marketing stack.

We get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner’s process and how it fits in with other marketing channels. We talk about what sequences you really need to have in place and even get into the analytics side of email campaign performance.

Topics discussed:

Why intention is key in email marketing
The importance of having a stack of marketing tactics and not just focusing on one platform
How a quarterly audit of your email sequences can be powerful for your business
The industry standards for open and click rates
How utilizing tagging and segments can give you insight into how your list and audience behaves
Constantly evaluate if your emails are supporting your overall strategy
Don’t forget to add value to your emails
The holistic view of your content and how it can be applied to your email list
How structure can help you create stronger emails
The difference in how your emails should look normally vs. during a launch or promotion period is
Don’t make things too complicated, simplicity isn’t a bad thing
Using A/B testing to try different things and see what resonates with your audience
Why tracking your insights and analytics is so important

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Rachel Lopez:

Website: gal-agency.com

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode73

In today's Office Hours episode, I’m talking to Kimberly Tara who is working on scaling and expanding her business through growing her team. Along with adding team members comes the training, delegating, and navigating what that actually looks like for your business. Kimberly and I talk a lot about how to empower your team members, planning for team growth, and what it looks like to build your business to scale.

Topics discussed:

How a team can help you and your business have a bigger impact
The statistics around actual business growth year-to-year
Implementing a team takes a big time investment on the front end
What things to delegate and what tasks to keep and own
Training your team for success and scaling
Limiting beliefs surrounding hiring employees and creating a team
The difference between hiring employees vs. contractors
A sneak peek into my 5-year planning process
What being a leader really means in your own business
The importance of planning and how your team can be involved

Links/Resources Mentioned:

Schedule a 5-Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkout
ClickUp Template for Org Chart-
https://app.clickup.com/template/subcategory/t-901400473902/e856a650541e38e
Easy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning
Kimberly Tara's previous episodes
- https://www.easyscaling.com/blog/episode48
- https://www.easyscaling.com/blog/episode28
- https://www.easyscaling.com/blog/episode16

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode72

In this episode, I'm excited to welcome Kristen Hillman. She is the founder and CEO of Viticula, LLC, a boutique financial strategy and virtual CFO firm supporting female-founded service-based businesses.

In this episode, we dive deep into the often misunderstood world of money mindset. Kristen shares her valuable insights on how money mindset can impact your business growth, from fear of debt to self-limiting beliefs about earning. She emphasizes the importance of recognizing your unique money disposition and how it influences your decision-making. Kristen also discusses how transitioning from an entrepreneurial mindset to a CEO mindset can lead to more effective, long-term strategies for your business. If you're looking to breakdown the complexities of money and embrace a healthier, holistic approach to your business finances, this episode is a must-listen.

Topics discussed:

The significance of money mindset in business growth
Understanding and embracing your unique money disposition
Real-world examples of money mindset challenges and solutions
Transitioning from an entrepreneurial mindset to a CEO mindset
Making hard decisions for long-term business success
The difference between entrepreneurs and CEOs in terms of risk and stability
Navigating the transition between these two roles and the importance of advisors
The holistic view of business and the impact of mindset on various aspects
The value of experience and expertise in building your offers
Overcoming the pressure to over-deliver and prove your worth
The importance of forward-thinking and financial awareness in scaling a business

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Kristen Hillman:

Website: viticulafinancial.com

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode71

Today’s episode features Alison, a strength, conditioning + nutrition coach for people who want to be more active, athletic, and durable through midlife and beyond. She supports people at different levels of activity and wants to make sure her offers show that.

In this episode of office hours, we are breaking down Alison’s offer and launch process. We talk about her current audience, ways she can bring in new leads, and what her offer can look like with a recurring launch. We break down her current offer how often she’s opening it and how it could run in the future. I also get into my approach to freebies and lead magnets and what I recommend for higher converting options.

Topics discussed:

How everyone gets jitters before a launch
Beta launching and how that launch should be used to inform any future offer launches
Launching to your audience in different phases, personally, via waitlist etc.
Why you should have your offer’s checkout page ready as soon as you start talking about it
The length of a program/container and how that should effect your plan for launching
How raising your rates won’t cause your clients to drop off
What lead magnets generate more leads
Why quizzes make great freebies
How big challenges help you rise to the occasion
Make sure you differentiate to your audience exactly how your offers are different
Timing your launch with ad campaigns
Testing is an important step of the launch process and if something doesn’t work you can always change it
How you can shift the expectations for your content allowing you to make more

Link/Resources Mentioned:
Alex Hormozi- https://www.instagram.com/hormozi

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode70

In this episode, I'm excited to welcome Jacinta Gandy, CEO and Creative Director of Social Circle. She leads a full-service branding and web design agency based in Brooklyn. Jacinta is also a tenured professor inside Scaling School.

We talk about the principles of crafting enduring brands and optimizing websites for success. Jacinta covers choosing the right website platform and how to begin with the end in mind when it comes to branding for your business.

Topics discussed:

The importance of starting with clear objectives when it comes to branding and websites
How aesthetics can be important but shouldn't overshadow your brand's goals
The significance of brand cohesion and its long-term impact on credibility
The evolution of a brand and when it might be time for a refresh
The critical role of choosing the right website platform and tech stack for your business
Why user experience and functionality are just as important as design
Start with the end in mind; focus on your objectives when branding and building a website.
Don't get too caught up in design trends; prioritize what resonates with your target audience.
Be aware of the difference between design and development when hiring professionals.
Regularly evaluate your website and brand to ensure they align with your current business goals.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Jacinta Gandy

Website: socialcircleinc.com
Instagram: @jacinta_gandy

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode69

I'm pumped to have Ruthie on today’s episode of Office Hours. Ruthie had planned on getting coaching on her messaging, and we took the conversation in a completely different direction. We started talking about her recent launches and current offers and that led to some changes in her product suite, then before we wrapped up we went over some of the messaging for her business.

In this episode of office hours, we get super specific about who Ruthie is actually serving with her current offers and talk through if that really speaks to her ideal client. She originally started out with the vision of owning an agency and drew back that offer when she hit some common issues in the agency model. We talk through her ideas and what she actually wants to offer and I even look through her website and go over some quick updates she could make on her website to match her updated messaging.

Topics discussed:

Sometimes new offers need time and promotion to get off the ground
Testing different messaging and positioning during the launch phase of your offers
Taking the feedback and conversations you’re having about your product and use it for content ideas to attract customers who actually align with your offer
Failure is part of building a business
Make sure you’re keeping the big picture of your business in mind when you’re creating and promoting offers so that they align
Don’t create your offers and content for people who can’t afford to work with you
You can’t solve everyone’s problem for free when you’re trying to build your own business
Keep the scalability and sustainability of your offers in mind if you want to continue to grow
Your client’s success is not how you should determine your worth
Making mindset work part of a constant practice if you’re hitting a roadblock
Creating an agency takes infrastructure right from the beginning

Link/Resources Mentioned:

Alex Hormozi- https://www.instagram.com/hormozi

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode68

In this episode, I'm thrilled to have Bella Hegarty as a guest. Bella is a a client experience and operations expert and one of our tenured professors inside of Scaling School. Bella revolutionizes the way that founders look at their customer journey.

We're going to explore the fundamental aspects of client experience, dispelling myths and getting to the core of what truly matters. It's not just about adding a few bells and whistles; it's about understanding how your client experience shapes your business ecosystem. We'll cover everything from attracting clients to delivering exceptional service, and even the behind-the-scenes operations that drive it all.

Topics discussed:

Importance of client experience in business growth
Philosophy of client experience and its relationship-based nature
Defining client experience beyond just superficial gestures
Encompassing the entire customer journey and back-end operations
The misconception of client experience as only pre-sale and post-delivery
The role of data collection in identifying pain points and issues
Adapting and refining client experiences based on data and feedback
The balance between focusing on oneself and meeting client needs
The iterative process of improving and adapting offers over time
Importance of aligning offers with personal passion and joy

Link/Resources Mentioned:

Kajabi- https://app.kajabi.com/r/LUJv25ZC/t/x5qu4uwh

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Bella Hegarty:

Website: bellahegartydigital.com
Instagram: @bellahegartydigital

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode67

I'm excited to kick off my new office hours segment with Mackenzie Griffith. She is a strength and nutrition coach who helps active, adventurous folks build bodies that can handle any challenge.

In this episode of office hours, she wanted to discuss her current offers and where she should be focusing her energy that actually helps move the needle in her business. I can’t wait for you to listen to get the in-depth convo for a real conversation and coaching around launching, promoting, and exactly what that looks like. Timelines included!

Topics discussed:

Why she feels like she has a small audience of potential students and how her promotion style is leading to a trickle of new clients
Planning incentives and urgency to encourage early bird sign-ups
Looking at what the current clients really want
Brainstorming new types of ideas like a virtual retreat or workshop that would be exciting to potential clients and a perk for current clients.
How do people respond to “bonus time” vs. a discount
We work together to create a launch plan and timeline
Should pricing info come before or during a sales call

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Mackenzie Griffith

Website: adventurereadyacademy.com
Instagram: @brasstacksstrong

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode66

In this episode, I'm thrilled to have Lucy Bedewi as our guest. We dive deep into the world of offer positioning, sales strategies, and the powerful impact of injecting fun into your business. Lucy brings her wealth of expertise in the art of crafting irresistible offers and engaging copy that resonates.

Topics discussed:

Unleashing creativity in offer positioning
Mastering the mindset of high-ticket sales
Tapping into authenticity
Crafting offers that speak to aspirations
The power of differentiation
Navigating the fear of charging more
Storytelling as a sales tool
Fine-tuning your offer's delivery
Leveraging social proof and testimonials
Leaning into unique themes throughout your copy

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Lucy Bedewi

Website: mywritehandwoman.com
Instagram: @mywritehandwoman

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode65

In today's episode, I’m talking about the launch of Scaling School and new updates to the podcast. I’m going to get into the process of creating Scaling School, what the timeline and investments looked like to get started and the overall process. For the podcast, I’m introducing two brand series, the professor series and office hours, where I’ll be coaching business owners through real issues so that we can all learn and grow.

Topics discussed:

My approach to the podcast one year in
How I chose the two new series and why I’m excited to dive into them
The power of honest conversations
My favorite way to show up and share information
The Professor Series vs. Office Hours
The timeline of the Scaling School launch
Why the membership wasn’t the offer that scaled effectively
How I developed the idea of Scaling School and leveraged my business assets
Developing a unique offer that helps sell itself
Why utilizing my network made a big difference in this offer
Why the onboarding process doesn’t have to be perfect to get started
The investments I made (financial and time) to set Scaling School’s offer and launch up for success

Links/Resources Mentioned:

Apply to be an Office Hours guest: https://airtable.com/apphuZFE3xWgSX4xx/shr0REOfr3W2dfmNp

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode64

Tune in to this episode to hear me chat with Kaci Ackerman. Kaci went from dental office manager to running a six-figure business in less than two years. She’s a certified business manager and ClickUp expert. She’s worked with over a thousand business owners to streamline their businesses.

In this episode, we geek out about all things systems and SOPs, which I loved. We also got into the specifics of setting up your team up for success. Team building is such an important aspect of scaling a business that gets frequently overlooked, but not today!

Topics discussed:

Why Kaci keeps a lean team and how she’s up her business to function that way
Working with contractors vs. employees
Different types of contracts: hourly, retainer, flat-rate
Choosing team needs based on your specific offers
Where you should start when building your team
The power of a good virtual assistant
Determining where you can actually outsource in your day-to-day activities
Think of the long-term goals of your business when building a team, not just what you need right now
Breaking down training a new hire into action steps
How much you and your team can benefit from a well-thought-out SOP.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Kaci Ackerman:

Website: kaciackermanofficial.com/
Instagram: @kaciackerman

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode63

Tune in to this episode to hear me chat with Grace Blacksea. Grace is the founder of Quench Collective, a community for like-minded leaders who believe in doing business differently.

In this episode, we talk about how to cut through some of the noise in the online space that can sometimes make things confusing and lead us to investments that aren’t the best for our businesses.

Topics discussed:

The balance between trusting your gut and doing your research on business investments
Learning the type of container/program that works best for you
The importance of honesty and transparency in sales and online marketing
Feeling stuck inside an investment
Determining your specific needs before looking for a solution
Setting boundaries around what you choose to invest in
The good and bad of sales calls
Investments should make you feel good and excited, not bad or worried

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Grace Blacksea:

Website: quench-collective.com
Instagram: @quench-collective

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode62

Tune in to this episode to hear me chat with Natalie Bullen. She is a pricing strategist and sales coach and the owner of Unapologetic Wealth. I’m also thrilled to have her as a tenured professor inside of Scaling School.

In this episode, we talk about sales and pricing strategy. We also wade into the complete BS that surrounds selling in the online business space. Natalie just hit a huge sales milestone in her own business, and she shares her mindset and strategies around how she achieved this major goal.

Topics discussed:

The traditional sales model vs. how we need to look at selling in the age of online businesses
How selling your valuable service or products should be viewed as helping others
Taking the personal feelings out of your sales process
Why sales scripts don’t work
How big brands unapologetically ask for sales and no one is bothered by it at all
Pricing strategies and psychology and why they matter
The importance of knowing how much your service actually costs to deliver
Taking pricing advice from the right people (and who NOT to take advice from)
Natalie’s strategies for hitting her milestone sales month
Why Scaling School is such a powerful resource

Links/Resources Mentioned:

Learn about Scaling School: The holistic, everything-you-need program for sustainable scaling that includes custom education, high-touch support, and real-time strategy for entrepreneurs on the path to scale.

Jordan’s Branding Photographer- https://www.instagram.com/tiffanymcfallsphotography

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Natalie Bullen:

Website: unapologeticwealth.com
Instagram: @unapologeticwealth

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode61

Tune in to this episode to hear me chat with my very good friend Emma-Louise Parkes, a mindset coach and consultant for introverts. We’re flipping the script and letting her ask the questions today as we sit down and chat about my business background and give you an introduction to Scaling School.

In this episode, we cover a lot of ground including how I got started in the online business world, what I’m passionate about and how Scaling School came to be. I’m excited for you to hear more about what Scaling School includes and how the customizations and assessments will create a completely unique experience for each student.

Topics discussed:

Starting my first business
Learning and growing through it and eventually selling it when it wasn’t aligned with what I wanted to do anymore
How I built my second business with a friend, creating an in-person business mastermind
My confidence and growth throughout the process
How Easy Scaling has been on a quick path of growth because of my past business experiences
The Easy Scaling Method and how it helps set the foundation of Scaling School
How there is no one thing that will make your business successful
Finding the right offer that is aligned with you and how you want your business to function is key
Looking at your business as a complex, holistic system and how that helps determine what steps to take next
What stage of business you should be in to be a good fit for Scaling School

Links/Resources Mentioned:

Learn about Scaling School: The holistic, everything-you-need program for sustainable scaling that includes custom education, high-touch support, and real-time strategy for entrepreneurs on the path to scale.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with my interviewer, Emma-Louise Parkes:

Website: https://emmalouiseparkes.com
Instagram: @emmalouparkes
Facebook Group: The Ambitious Introvert® Network

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode60

In this episode, we’re talking about mindset blocks and how we should actually be approaching them. Julia gets into the issue with blocks vs. framing them as beliefs instead and how this helps you move past them. This is just a peek into what Julia will be teaching inside Scaling School.

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Topics discussed:

Why we should be reframing mindset blocks into beliefs
How to ask the right questions to help you look at the next steps, instead of getting stuck
My experience with my belief about what maternity leave should look like and shifting those expectations
How the word “should” can be a red flag that you need to examine your belief around something
How your own coping behaviors can make your beliefs feel more real
Recognizing cognitive distortions can lead to examining other evidence to see your beliefs may not be true
Coming from a place of understanding instead of fixing
Understanding your beliefs can lead you to a path of working past them
Moving past beliefs requires putting in the work and taking action
How Julia is teaching these methods in detail in Scaling School

Links/Resources Mentioned:

Scaling School- https://www.easyscaling.com/scaling-school
Books Mentioned-
- Byron Katie Books-
  - Loving What Is- https://a.co/d/2v9IIk8
  - I Need Your Love - Is That True?- https://a.co/d/gEnQAHG
The Inheritance Games- https://a.co/d/eErCib7
The Summer I Turned Pretty- https://a.co/d/9KR3gIX

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

Website: juliadewolfecoaching.com
Instagram: @juliadewolfecoaching

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode59

In today's episode, I’m chatting about how to outsource and delegate in a way that actually moves the needle in your business. It’s important to make sure you’re outsourcing the right things in a way that helps you scale your business. I know it can feel tough to hand off tasks, but if you’re approaching it in the correct way it will save you time and energy.

Topics discussed:

What are the right and wrong things to outsource
How to actually hand over control when you decide to delegate tasks
Just because you can do it faster doesn’t mean it saves you time or money in the long run
The false narrative that you’re the only one who can do things the right way
Your team can actually come up with new and better ways
Not using your time wisely and doing the things that only YOU can do
Hiring can feel overwhelming but don’t let that stop you from outsourcing
Get clear on your priorities so that you’re outsourcing the things that you really need help with
Four action steps to get you ready to outsource successfully

Links/Resources Mentioned:

Simplify + Systematize + Scale Mini Course- https://www.easyscaling.com/mini-course

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode58

In today's episode, I’m talking about six things that make owning a business really hard that we don’t talk about enough. It can be tough days when we’re dealing with all negatives or feeling the weight of making decision after decision for your business. Some things just feel heavy and I want to acknowledge them.

My go-to affirmations when I feel like giving up:

Things always work out.
It’s my job to hold this risk.
Success comes from trial and error.
I trust myself to make good decisions.
Doubt is part of the process.
This decision won’t break my business.
I can always change my mind.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode57

In today's episode, I’m sharing the behind the scenes details of two very specific inflection points in my business: a failed course launch and an almost failure that I turned into one of our most successful programs.

I also want to give you some insight into how I approach failure in general and how the way you think about failure can be deeply powerful in helping you get to the next level.

Topics discussed:

My “on paper” course launch failure that happened shortly after starting my business
The investments I made when launching my first passive funnel (and how much I made from it)
The tangible benefits I got from my failed course launch (including over 10,000 leads to my email list)
Lessons learned on the importance of messaging and offer positioning
Two opposite examples of deciding whether I should cancel a group program launch after 1 sign up
The #1 piece of advice I got that turned my launch (and business) around
The difference between a NO vs. fear/doubt

Resources Mentioned:

How to use Facebook ads to scale to 7-figures quickly with Jennifer Spivak- https://www.easyscaling.com/blog/episode9

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode56

Tune in to this episode to hear me chat with my very good friend Emma-Louise Parkes, a mindset coach and consultant for introverts. She’s been on the podcast many times, but we talk about life and business almost daily and decided to bring our convo to the mic to share our thoughts with you.

In this episode, we compare some of the different types of support you can get from a coach or consultant and what to consider before making investments in yourself and your business. We also get into how we feel about icky marketing in the online business space and share some of our frustrations... But we also talk about all the things we love about being an online business owner.

Topics discussed:

Why mindset and strategy work are both important
How sales language can turn icky fast in online marketing
The energetic exchange of investing in yourself
How Emma-Louise was shamed on a sales call for wanting to take time to think about a decision
The vulnerability that comes with building your business
How there is never going to be one “magic” thing that transforms your business
Why holistic programs help you achieve overall results
What puts you in a “boom and bust” cycle
Quantum leaps in your business and how it’s not just a sexy marketing term, it actually takes long-term continued work.
How the online coaching space can create codependency
How Emma-Louise and I are collaborating together in person in London with a VIP day

Links/Resources Mentioned:

London VIP Day with Jordan and Emma-Louise (only 2 spots)
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Emma-Louise Parkes:

Website: theambitiousintrovert.com
Instagram: @ambitiousintrovert
LinkedIn: Emma-Louise Parkes
Facebook Group: The Ambitious Introvert® Network

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode55

In this episode, we're getting very real about dealing with tough times in business. We also have a fun time chatting about the pitfalls of personality tests, embracing your quirks as a CEO, the importance of having a growth vs. a stuck mindset, and sooo much more!

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Topics discussed:

Feeling gratitude and being in “awe” of ourselves and our business
How to come out of survival mode
Having a more balanced view of your shortcomings and mistakes
Not operating your business out of a place of shame
Looking for learning opportunities in every mistake
Having a growth vs. stuck mindset
Using personality tests effectively
Running worst case scenarios
Figuring out your CEO quirks
The time and energy burden of social media

Links/Resources Mentioned:

Cognitive Distortion Worksheet (free)

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

Website: juliadewolfecoaching.com
Instagram: @juliadewolfecoaching

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode54

In this episode, I’m talking about my objection to the entire idea of handling objections.I don’t know about you, but I don’t particularly like being “handled” on sales calls.

Sometimes people have legitimate questions that deserve an answer and sometimes they have legitimate objections that deserve to be respected.

If you’re like me and have felt “the ick” when hearing advice on approaching objections, you’ll definitely want to listen to this episode.

Here's some of what I dive into in this episode:

What is and is NOT an objection
The #1 thing that's key to selling confidently
Parting ways on a positive note when there is an objection
The difference between manipulation vs. being supportive
The nuance around money

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode53

In today's episode, I’m talking about the exact places my clients come from. As I’ve built Easy Scaling for the last 18 months, I’ve carefully tracked exactly where my high-ticket clients find me. It’s important to me that I show up in places that make sense for me AND my business. I like to see where each of my clients is coming from so that I can make choices based on what is actually moving the needle in my business. I also want to ensure I’m not spending my time and money in areas that don’t grow the business as much as some would think.

Topics discussed:

The exact breakdown of where my clients have come from (including percentages for each)
Where and how I show up to make the biggest impact on gaining high ticket clients
How paid ads and organic networking have factored into my growth
Why you should be evaluating where your clients come from

Connect with Jordan Schanda King:
Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode50

This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will).

In this episode, we’re talking with Brittany Dixon, the Business Strategist, Productivity Coach, Podcaster, and Chief Efficiency Officer (CEO) of Brittany & Co. and The Productivity on Purpose Movement. She helps business owners build a business without burnout with her Days By Design Method. She is all about implementing organized time management, task management & client management strategies & systems in a SIMPLE way that allows entrepreneurs to grow their business AND take Fridays off!

Topics discussed:

How to know when it’s time to part ways
Setting clear parameters around communication
Not giving into the pressure to customize everything
Comprehensive contracts for safeguarding both parties
Navigating challenging client interactions professionally
Changing your processes based on your experiences
Firing clients always leading to better opportunities
The importance of trusting your intuition

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest:

Website: bcohq.co
Instagram: @brittanyandco.consulting

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode49

This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will).

In this episode, we’re talking with Shannon McKinstrie, founder of Boutique Social, is a social media strategist for business owners who want to make an impact and get big results through organic + proven social media strategies. She’s also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur and co-founder of The Social Squad Society.

Topics discussed:

How to set realistic expectations for success
Hacking your process to avoid people pleasing tendencies
Being particular and staying in your lane
What happens when red flags are ignored
Knowing your value and not giving discounts
Resetting expectations when things aren’t going perfectly
Understanding and respecting your capacity as a service provider

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest:

Website: shannonmckinstrie.com
Instagram: @shannonmckinstrie

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode48

This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will).

In this episode, we’re talking with Kimberly Tara. Kimberly is a wife, mom to 4 little kids, and a multi-passionate entrepreneur. She is a CPA & Certified Tax Coach who started her tax practice 6 years ago. Kimberly focuses on profit & tax strategy for female small business owners. She also is the host of the Messy Wonderful podcast and blog which focuses on motherhood, money & business. She is passionate about educating female business owners as well as young children on all things tax, finance & entrepreneurship. Kimberly is all about finding the balance to live your best life and be successful at what matters most!

Topics discussed:

Upholding your integrity in your work
Trusting your intuition and red flags to look for
Warning signs during the client intake process
The lessons you learn from bad fit clients
Why you shouldn’t negotiate
Exercising diplomacy and compassion
The trap of over-explaining when firing

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest:

Website: taracpafirm.com
Instagram: @taracpafirm

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode47

This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will).

In this episode, we’re talking with Luisa Alberto is the CEO of People First Finance, a complete financial service solution for women agency owners and service providers. She has almost 20 years of Finance and Operations experience working alongside visionary leaders of successful startups, and has founded multiple businesses from brick and mortar to consulting and coaching over the past decade. Her mission is to ease the financial overwhelm that holds too many enterprising women back from succeeding beyond their wildest dreams.

Topics discussed:

The difficulty of saying no to the money
Parting ways because of a business pivot
Everything comes back to effective communication
The signs of unfit clients
How to part ways gracefully
Examples of boundaries to hold with clients
What to do when boundaries are overstepped
Trusting your instincts

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest:

Website: peoplefirstfinance.com
Instagram: @peoplefirstfinance
LinkedIn: Luisa Alberto

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

To expand on my recent interview in Authority Magazine, today I'm sharing my thoughts on what it means to be a CEO and the 5 things I wish someone would have told me before I became one.

In this short episode, I dive into:

The difference between being an entrepreneur and a CEO
Dealing with more problems as your business grows
Saying no
The weight of responsibility on you as a CEO
Trusting your gut
Building and managing a team
Reflecting on what type of business you truly want to have
And more...

Reach out to me on Instagram to let me know what you think about this conversation.

If you haven't already, read the full interview and article in Authority Magazine.Connect:

Website: easyscaling.com
Instagram: @jordanschandaking
Leave a review: easyscaling.com/podcastreview

Today we're talking sales. Specifically, how to make sales easy.. because I promise, it does NOT have to be so damn hard.

Here's what I dive into:

Two helpful frames I use to make selling easier
Why I think sales is overcomplicated by a lot of people (and why it shouldn't be)
The important of inviting your potential clients to work with you (and what can happen if you don't)
Breaking news: People like to be sold to (and why)
Potential blocks preventing you from selling (or enjoying it): issues with your offer, pricing, or misalignment with the client or promise, and more...
Focusing on sales activities that can be done every day and doing them consistently
Permission for your sales activities NOT to look like everyone else's

Connect:

Website: easyscaling.com
Instagram: @jordanschandaking
Leave a review: easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode44

In this conversation, we dive into:

🎧 Ashton’s business journey and the trajectory she followed to this point (it’s definitely not the “usual” route you’d expect!)

🎧 How she started her business with a very unconventional first offer

🎧 Why her unique path led to building a sustainable business and cracking the code on attracting high ticket clients

🎧 How she picked one idea and stuck with it for a year (honestly, I can't even imagine being able to do this)

🎧 The massive investments (we’re talking $20k+) and the massive failures she made (plus the lessons learned from these mistakes and setbacks)

🎧 Raw conversation around icky marketing (you know the type!) and how to scale without losing the depth you have with your clients

And so, so much more!

It’s such a FAB conversation - very real and honest and the themes we touch on NEED to be heard, especially if you’re just starting out.

Go listen today on your fave podcast platform👂

Connect with our guest, Ashton:

Website: https://myawakening.co
Instagram: https://www.instagram.com/myawakeningco/

Connect with your host, Jordan:

Website: easyscaling.com
Instagram: @jordanschandaking

Leave a review: easyscaling.com/podcastreview

If I had a catch phrase, it would be... “Let’s try it!”

I know I talk A LOT about approaching everything in business like an experiment, but I think it deserves a little clarification and expansion, so here we go.

Experimenting and taking messy action is a critical part of growing and scaling.

In fact, I firmly believe it's only of the biggest reasons why we've grown so quickly.

Messy action doesn't mean pushing and hustling without intention.

It doesn't mean acting on every single idea you have (because trust me, I know you have way too many than you can actually act on).

And it doesn't mean totally winging it...

Messy action is all about intentionally trying new things and looking at your successes and failures through the lens of trial and error.

It means kicking perfectionism to the curb.

Because growth doesn't come from perfection.

It comes from getting comfortable with doing things even when you have no idea whether they’ll work or not (hello definition of being an entrepreneur).

And it comes from looking for ways to make everything you do in your business EASIER....

This episode is ALL about how you can incorporate some experimentation into your business and some of my favorite ways to make it fun!

Tune in and then come hang out with me on Instagram and let me know what you think!

Work with Jordan:

Apply to join The Advisory - The only high-touch mastermind for female coaches and online service providers that combines effective strategy with done-for-you execution.

Connect:

Website: easyscaling.com
Instagram: @jordanschandaking
Leave a review: easyscaling.com/podcastreview

Most people online are selling you a lie.

Maybe intentionally, maybe not. But it’s rarely ever the whole truth.

They paint a rosy picture about how amazing their business is, how successful they are, how much money they’re brining in (with ease)…

And they leave out alllllll the critical context about how they actually got there. What it took. What it still takes.

Well, #sorrynotsorry but building an epic business is not rosy.

It takes work, and dedication, and action, and failure…

Building a business is an emotional rollercoaster and I can guarantee that all the shit you’re wading through right now is normal. We’ve all been there.

In this episode, I’m pulling back the curtain on what starting my business was actually like.... I dive into things like:

How I started the business
Where my first several clients came from
The early investments I made
Hard numbers on investments and revenue
The importance of evolution in your business
Prioritizing constant improvement
Actions I took before I was “ready”
Navigating confidence and experience
My approach to increasing prices
And so much more.

Tune in and then come hang out with me on Instagram and let me know what you think!

Work with Jordan:

Apply to join The Advisory - The only high-touch mastermind for female coaches and online service providers that combines effective strategy with done-for-you execution.

Connect:

Website: easyscaling.com
Instagram: @jordanschandaking
Leave a review: easyscaling.com/podcastreview

I'm back with my very own coach, Julia, but this time to lift the lid on our businesses and finances 💰

Sharing unpopular opinions, things that scare us in business, and some of our biggest learnings to date....

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

Website: juliadewolfecoaching.com
Instagram: @juliadewolfecoaching

Today I'm walking you through the behind the scenes of how I actually create content for my business.

I get a lot of questions about content creation from my clients and I struggled for a really, really, really long time with creating content, so I know cracking the code on this is important.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode37

This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to show up on this series and talk transparently about all things money.

In this episode, we’re talking with Kim Argetsinger, a mindset coach and business mentor with a mission to help you create your version of success and make more money doing what you love. Kim’s been around the business and coaching block for almost seven years, has been on thousands and thousands of coaching calls, and has built her own booked out, multi-six-figure business and team her way that brings in consistent multi-5-figure cash months from 1:1 alone.

Topics discussed:

How she built a 6-figure business without spending a dime on ads
How she 3x her income in 3 years
Insight into a revenue share model
Her million-dollar money mindset
A deep dive into her expenses

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Kim Argetsinger:

Website: https://kimargetsinger.com/
Business Besties & Creative Bosses FB Group: bit.ly/businessbestiesfbgroup
Instagram: https://www.instagram.com/kimargetsinger/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode35

This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to show up on this series and talk transparently about all things money.

In this episode, we’re talking with Sarah Lambert. Sarah is the founder and head business coach at The Rosewood Agency, a course creation agency that helps 6-figure entrepreneurs create passive income. She scaled her business from a 30k side hustle to a 400k agency in just 4 years while raising two babies, and is passionate about building online businesses in an aligned and scalable way.

Topics discussed:

The energy exchange with money
The importance of investing
Her journey from corporate to growing a business
Raising your prices
Doubling her revenue and working less

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Sarah Lambert:

Website: therosewoodagency.com
Instagram: @thesarahlambert

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode36

This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to show up on this series and talk transparently about all things money.

In this episode, we’re talking with Katie Bambrick. Katie is a Sales, Marketing & Business Coach, helping online entrepreneurs grow and scale their businesses with organic sales & marketing strategies. It's her mission to help business owners 10x their sales confidence, create and launch offers that sell and increase their income and impact.

Topics discussed:

Experiencing the feast and famine
Knowing when to quit her job
Being a one-woman show
Budgeting for the month ahead
All her investments

Links/Resources Mentioned:

30-day free trial of Kajabi (my absolute favorite platform for coaches and course creators)

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Katie Bambrick:

Instagram: https://www.instagram.com/katiebambrickcoaching/

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode34

This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to show up on this series and talk transparently about all things money.

In this episode, we’re talking with Amanda Burg, the Founder and Creative Director of Liberty Type, a Knoxville based creative agency. Since 2016, Amanda and her all female team have helped small business owners better describe what they do and stand out online through copywriting, brand and web design, and 1:1 marketing services. When she's not running her six-figure agency, Amanda is a wife and mom of two.

Topics discussed:

The importance of paying your team well
What she considers when hiring
The financial goals for Liberty Type
How she built a 6-figure business with a newborn
Her worries about hitting 7-figures

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Amanda Burg:

Website: https://libertytype.com/
Instagram: https://www.instagram.com/libertytypeco/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

Tune in for my first-ever pop-up podcast episode!

We're going deep on all things funnels and audience growth.

Joining me (back for the second time) is Kendall Cherry, the founder and creative director of The Candid Collective. Kendall has been the genius behind my all of my email and social content for the past four months.

In this episode, we're talking about:

How we broke up with each other (and then became BFFs & biz partners)
The biggest trend we’re seeing in the online space with 2023 goals
Why raving fans > lots of random followers
How I hacked my lead gen + funnel strategy so my ads pay for themselves
How 1 freebie funnel landed me over 6,000 email subscribers
Guest speaking on podcasts this year? Steal Kendall’s exact freebie strategy
Why I love freebie bundles for growing your list AND making money
How to work with us in our new collab offer, Easy AF Funnels

Apply by February 10th for us to build your Easy AF Funnel.

I know you feel like you have to do all the things.

Like to get the best ROI on your marketing efforts, you've got to go ALL the way in.

If you've got a podcast, you might as well also turn the video clips into Reels, repurpose the episodes into blog posts, and so on and so forth.

If you're going to spend the time going live, you need to turn the content into an email series or bomb AF lead magnet.

If you're going to write a bunch of great content and captions for Instagram, you better repurpose those into LinkedIn posts.

Otherwise, it's really just a waste, right?

You better just wait until you can do it all, and do it well.

WRONG.

As a COO, I see this all the time. You throw more and more cash at the things you think will turn your marketing volume all the way up.

But in reality, it turns into an operational nightmare. And if ops isn't your thing (which, lucky guess...it's probably not!) then you've just set yourself up for a shitload of headaches and hurt.

In today's episode of the Easy Scaling podcast, I'm giving you permission to stop doing all the things.

Seriously, shut it down.

If you've ever felt the pressure or expectation to show up in all the ways, this episode was made for you.

Enjoy ;-)

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

How do you find clients in 2023? Easy answer. 👇🏼

Throw out the flashy marketing concepts you were taught in the past and say hello once again to the basics.

My coach, Julia, and I riff on some of the biggest foundational sales and marketing pieces that we predict will become Old Reliable™ when it comes to finding clients online.

In this episode, we're chatting through:
⭐️ Why old-school networking is making a big time come back
⭐️ How saying goodbye to the cookie-cutter tactics and strategies will grow your biz faster than any template
⭐️ Why running tiny experiments in your messaging and marketing are the key to figuring out who your people are
⭐️ The exact thought processes and strategies we're using to find clients in 2023
...and soooo much more.

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

Website: juliadewolfecoaching.com
Instagram: @juliadewolfecoaching

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode28

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.In this episode, we’re talking with Kimberly Tara. Kimberly is a wife, mom to 4 little kids, and a multi-passionate entrepreneur. She is a CPA & Certified Tax Coach who started her tax practice 6 years ago. Kimberly focuses on profit & tax strategy for female small business owners. She also is the host of the Messy Wonderful podcast and blog which focuses on motherhood, money & business. She is passionate about educating female business owners as well as young children on all things tax, finance & entrepreneurship. Kimberly is all about finding the balance to live your best life and be successful at what matters most!

Topics discussed:

Practical tips for getting referrals
Balancing serving clients with having boundaries
Bringing old-fashioned networking to the virtual world
Selling in the DMs (for real)
Being authentic and genuinely wanting to help
The myth of giving away too much for free
How to run sales calls effectively
Getting pickier about your clients
Owning your success and being true to yourself

Top tip or advice for finding clients:

Service your current clients well so that they stay clients. They will also recommend you to their friends. If you love what you do, and do a good job, this is pretty easy!

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Kimberly Tara:

Website: https://www.taracpafirm.com/
Instagram: https://www.instagram.com/taracpafirm/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode31

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.In this episode, we’re talking with Anna Rapp. Anna is a Business Mentor + Mindset Coach, mama to two and founder of the Heart Centered Entrepreneur Podcast and Community. Anna lives in San Diego but coaches ambitious women internationally to help them launch and grow their service based businesses so that they can have wild, profitable, monetary success... but without compromising what matters most to them like their values and showing up for their family.

Topics discussed:

Shamelessly talking about what you do vs. being afraid of looking silly
Giving a lot of free value
Stacking and layering marketing strategies
Confidence in selling comes from serving your clients well
Leaning into marketing strategies based on personality
Not outsourcing your content until you’re ready
Empowered hiring vs. throwing money at problems
Picking one visibility and one sales strategy
Sticking to your strategies for 90 days
Going full out to get data instead of giving up too soon
Keeping your mindset in check while launching
The importance of urgency when selling
Making sure that you actually like your offers
It’s okay if you want to do something totally different
Do what works for you AND your clients
Differentiating between internal and external visibility

Top tip or advice for finding clients:

Make sure you’re aligned with your offers.That’s the biggest thing that doesn't get talked about enough when it comes to signing clients.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Anna Rapp:

Podcast: https://www.heartcenteredentrepreneur.com/podcast
Free FB community: www.heartcenteredcommunity.com
Instagram: www.instagram.com/heartcentered.entrepreneur
Website: www.heartcenteredentrepreneur.com/
Freebie: https://annafrandsen.lpages.co/7-sales-affirmations/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode27

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.

In this episode, we’re talking with Emma-Louise Parkes, an Online Business Coach and Strategist for ambitious introverts, empaths, and HSPs. Before entering the online business space, she spent 17 years in one of the world’s most stressful, male-focused, and extroverted fields: air traffic control. Today, Emma-Louise is an internationally recognised certified online business consultant and NLP master practitioner with accreditations in EFT/TFT. She’s also the host of the award winning podcast, The Ambitious Introvert®. Having built her six-figure brand in under three years without previous business experience, Emma-Louise is proof that when you take aligned action, you can scale your business with ease and speed.

Topics discussed:

Expecting the unexpected: “clients come to me in unexpected ways”
Feeling like clients come out of the blue
Relationship building is key but takes time
Staying patient and sticking to a strategy for 5 months before it worked
Figuring out what content strategy will work for you long term
Underestimating the energy needed for launching and the unpredictability
Stacking lead generation strategies for the short and long term
Prioritizing marketing tactics with limited bandwidth
Exploring and understanding what type of content your client enjoys
Attaching to the outcome but detaching from the how
Sticking with strategies for at least 90 days
Mixing educational content with sales content
WTH “suck eggs” means… see below

Top tip or advice for finding clients:

Be open to all the random ways and don't make it 'have' to look a certain way to mean it's working.Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Emma-Louise Parkes:

Website: theambitiousintrovert.com
Instagram: @ambitiousintrovert
LinkedIn: Emma-Louise Parkes
Facebook Group: The Ambitious Introvert® Network

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode29

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.In this episode, we’re talking with Lauren Loreto. Lauren is the CEO of Brand Good Time, Podcast Host for She's Busy AF, and a big fan of a damn good time. With a background as a former corporate agency employee and boutique agency owner, she combines a ruthless mind for data and (lowkey outrageous) creativity to help her clients visualize what’s working in their business, what’s not, and what could be way more fun through marketing strategy and development services.

Topics discussed:

Speaking up and confidently talking about what you do
Using your first clients as case studies
Validating and adjusting your offer in the early days
Evolving and growing with your clients
Navigating scope and price changes
Outbound vs. inbound marketing
Repurposing content as much as possible
Using your podcast to create Youtube, blog, and email content
Do not skip SEO and keyword research
Bringing guests onto your podcast to boost visibility
Being efficient and understanding the purpose of your content
Curating strategic partnerships
Project collaborations vs. referrals
Keeping your marketing and services as simple as possible

Top tip or advice for finding clients:

Market your brand consistently, leverage strategic partnerships, and get out and into your community.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Lauren Loreto:

Website: brandgoodtime.com
Instagram: @brandgoodtime

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode30

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.In this episode, we’re talking with Sarah Lambert. Sarah is the founder and head business coach at The Rosewood Agency, a course creation agency that helps 6-figure entrepreneurs create passive income. She scaled her business from a 30k side hustle to a 400k agency in just 4 years while raising two babies, and is passionate about building online businesses in an aligned and scalable way.

Topics discussed:

Being open to clients coming from anywhere
Surrendering and relinquishing control
Balancing masculine and feminine energies
Trusting in the process and looking for evidence
Not getting sucked into needing validation
Actions you can take to shift your energy
Detaching from the results or the specifics
The difference between detaching and not caring
Needy and greedy energy
Energetics of saying NO to clients who aren’t a good fit
You are constantly being tested
Building a strong brand and product suite
Being authentic and natural in your content
Taking aligned action and then being open to what happens
You don’t have to be woo woo to believe that your energy matters

Top tip or advice for finding clients:

Masculine Tips
- Speak to the clients you want to attract not the ones you think are there
- Build a brand
- Establish yourself as an authority and freaking claim it
Feminine / Woo Tips
- Lean back and let the universe do its thing and bring you your people
- Take aligned actions even when they don't make sense

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Sarah Lambert:

Website: therosewoodagency.com
Instagram: @thesarahlambert

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode26

In today's episode, I’m talking about the 7 things I deeply believe about entrepreneurship:

There’s NOT one way to do it
The only constant that you can count on is change
Scaling is a result of messy action and experimentation
Not everyone is making 7 figures
Success comes from hard work and luck
You have to have support
I reserve the right to change my mind about any of this, aka: “Strong opinions loosely held”

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode25

In this episode, we’re talking all about failure. We dive into how I define it, my approach to failure, the biggest fails I’ve experienced, what I’ve learned, the support I tap into to get through failure and more…

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Topics discussed:

The different types of failure: big and small
Experiencing a failure vs. feeling like a failure
Perfectionism and small mistakes
Understanding that your brain is always looking for evidence
Guilt vs. shame
The uniqueness of being a woman and a business owner
Financial failures and the deepest darkest time in my business
Running worst case scenarios to help you get objective
Expecting good things on the other side of bad things
Navigating the space between the logical and emotional brain
Figuring out what type of support you need in your business
The 3 things MOST business owners struggle with
Failure is normal so learn to love it ;-)

Resources Mentioned:

Cognitive Distortion Worksheet (free)

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

Website: juliadewolfecoaching.com
Instagram: @juliadewolfecoaching

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode21

This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…

In this episode, we’re talking with Anna Rapp. Anna is a Business Mentor + Mindset Coach, mama to two and founder of the Heart Centered Entrepreneur Podcast and Community. Anna lives in San Diego but coaches ambitious women internationally to help them launch and grow their service based businesses so that they can have wild, profitable, monetary success... but without compromising what matters most to them like their values and showing up for their family.

What comes to mind when Anna hears the word failure:
LESSON. I almost NEVER hit my "business goals" bc I make them so big - but I don't make it mean failure anymore! <3Topics discussed:

Anna was my very first life AND business coach
How to learn lessons from your failures
What NOT to make your failures mean
The spiral that can happen after a failure
Why aiming big and NEVER hitting your goals can be a good thing
Good, better, best goal setting
Understanding how you’re motivated

Links/Resources Mentioned:

Anna’s book: Freedom Fund

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Anna Rapp:

Podcast: https://www.heartcenteredentrepreneur.com/podcast
Free FB community: www.heartcenteredcommunity.com
Instagram: www.instagram.com/heartcentered.entrepreneur
Website: www.heartcenteredentrepreneur.com/
Freebie: https://annafrandsen.lpages.co/7-sales-affirmations/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode24

This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…

In this episode, we’re talking with Carol Hampshire. Carol is a brand + web design designer and brand strategist with over 25 years experience. She is the name behind the brands of some of the world’s top female coaches. Her passion is to support female entrepreneurs to elevate their unique Soul Aligned Brand™ so they can transform lives while living a life of freedom and abundance.

What comes to mind when Carol hears the word failure:

An opportunity to reset, revise and relaunch. Absolutely everything in business is a process of learning and revising.Topics discussed:

Dealing with a client who refuses to pay
Creating money, value, and impact from nothing
How to approach a “failed” launch
Pausing before reacting
The many types of failure
Taking risks to break through plateaus in our business
Understanding the season you’re in in life and business

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Carol Hampshire

Website: https://carolhampshire.com/
Instagram: https://www.instagram.com/carolhampshire
Facebook: https://www.facebook.com/carolhampshire/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode22

This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…

In this episode, we’re talking with Jen Hartmann. Jen is the CEO of NEAT Marketing, where she has worked with companies of all sizes – including startups and billion dollar companies— to launch new products, boost brand awareness and drive website traffic through innovative campaigns. She has worked with over 240 brands since launching NEAT in 2019! Jen and her team have helped their clients see wins such as a 127% increase in website traffic in just 60 days, rank top 20 in the podcast charts and even land a feature on the homepage of Bustle, a publication that saw 49 million website visitors in October alone.

Topics discussed:

Getting dropped by a billion dollar retailer
Honing in on the facts of each situation before reacting
How to not waste your failures
Bourbon, biz besties, and then getting logical
Feeling your feelings when you fail
Knowing if you want to vent OR get advice before talking to people
How to find biz besties locally and online
Using LinkedIn for networking
Building up your resilience and getting used to failure
How your upbringing can impact your approach and reaction to failure
Balancing risk and stability as a CEO

What comes to mind when Jen hears the word failure:

Each time I fail, I come back a bit stronger. If you're not failing from time to time, you're not being risky enough!Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Jen Hartmann:

www.neatmarketingllc.com
www.doggyissues.com
https://www.instagram.com/neat.marketing/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode23

This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…

In this episode, we’re talking with Liz Wilcox. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. She loves the 90s, headbands, and the beach.

What comes to mind when Liz hears the word failure:

Knowledge. "It's not failing, it's just moving you on a different path with more knowledge" cliche but true.Topics discussed:

Losing yourself in your business
Navigating partnerships
Why it’s all about what you learn from it
Not forcing yourself to do things that aren’t authentic to you
Two critical questions to ask yourself to help with decision making

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest

Website: https://lizwilcox.com/
Instagram: https://www.instagram.com/thelizwilcox/
Facebook
Freebie

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode20

Tune in as we discuss giving feedback, showing up authentically, and the challenges and resources we all bring to our business. We also dive into a bit of my personal story, the importance of alignment to your business, and the responsibilities of having a team.

My guest is Kendall Cherry, the founder and creative director of The Candid Collective and she's on a mission to create a world that’s more candid and kind. Kendall and her team create copy and marketing content for ALL kinds of businesses (including mine). She’s written for multi-seven figure software companies, media empires with 186k+ email lists, content creators with 2M+ followers. and many other virtual service providers, all while sounding EXACTLY like who she’s writing for. Kendall is also the host of Rebels Get Revenue, a podcast for introverts, visionaries, and rebels WITH a cause who want the inside scoop on all things business without the bullsh*t.

Topics discussed:

Being candid and kind and why it’s the best for everyone.
Balancing direct honest feedback and appreciation for service-providers.
Why looking at every other person in your industry hurts your copy.
Just stop with the forcing it. There is always an easier way.
Figure out your differentiator by asking yourself what pisses you off about your industry?
Your content doesn’t have to be spicy, but it does have to be YOU.
Why showing the personal side of yourself is important for attracting the right clients.
How I met my husband and the fact that we got married 95 days after we met.
My vision of being “the pregnant Tony Robbins”
The struggle of entrepreneurship as a single person.
The challenges and resources we all bring to the table in our business.
What dating and relationships have to do with our experience with clients.
Getting addicted to the chaos and the hustle vs. being okay with stability.
Understanding that goal and outcome you’re trying to achieve.
When you’re aligned with your business and what you're doing, the clients just come.
Trusting that your actions and decisions will bring clients, but not always immediately.
Upleveling often happens when you let go, slow down, and open up to anything.
It’s normal to feel like every client you get or milestone you hit is a fluke.
The pressure and responsibility of having a team.
Your threshold of risk and how you hold it together during the downtimes is what defines your success as a business owner.
Combatting the starving artist narrative that exists for writers.

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest Kendall Cherry

Website: https://candidcollective.co/
Instagram: https://www.instagram.com/candidcollectiveco/
Tiktok: https://www.tiktok.com/@candidcollective

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode19

Tune in as we discuss scaling your business with a focus on long-term sustainability. We dive into shiny object syndrome, looking at your business as a collection of assets, and how those assets stack and build on one another to allow you to leapfrog different stages of growth.

My guest is Kelly Mosser, a seasoned startup strategist and meditation teacher who took her show on the road and started her own practice. Kelly’s work now centers around strategy (practical biz things), science (mindset and brain things) and spirit (transformational personal development, energetics and intuition).

Kelly and I really hit it off and have a lot in common in our approach to and opinions about entrepreneurship. Her insights really got me going in this episode and there are several hot takes - enjoy!

Topics discussed:

The emotional side of business too often gets neglected - we all experience it!
Just because you're working hard doesn't mean you're hustling towards burnout.
Thinking about WHY you have a business
Treating your business as a science experiment instead of a soap opera
What to do when something doesn’t work out in your business
Thinking about how you’d feel or react to situations if you were an employee
Getting perspective on the time scale of scaling (having patience)
Approaching scaling from a long term perspective rather than just short term
Why there’s really never any wasted time in business
Make a list of all the assets that you've created in your business
How to use your assets to the fullest capacity
An easy frame for deciding something is a good idea right now
Don’t get rid of old outdated assets even if they aren’t perfect
Why you should be more redundant in your content
If you don't feel like you're being obnoxiously redundant, you're doing it wrong
Why pivoting and evolving is actually status quo in business
Avoiding shiny object syndrome
Not looking too closely at what other people are doing
Sitting with the discomfort when things aren’t working
Understanding your bandwidth and not taking on too much is a learned skill
Newsflash: not everyone is making 7 figures
The importance of context when looking at the success of others
Visibility is a tool, not a reward for the success you’ve already created

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest Kelly Mosser

Website: www.kellymosser.com
Instagram: https://www.instagram.com/kelly.mosser/
Kelly wants to interview YOU on her top 2% podcast, The Aligned Success Show! She's looking for 13 REAL entrepreneurs to spotlight their businesses and share one challenge they've tackled in the past 12 months. You don't need a 6 or 7 figure business, 10k Instagram followers, or previous podcasting experience. Ready to pitch her?!

Check out Kelly's podcast for tons of free value for heart-centered entrepreneurs to help you master the magical alchemy between spirit, science, and strategy.

https://www.easyscaling.com/the-accelerator

For the full show notes and access to resources mentioned in this episode visit:https://www.easyscaling.com/blog/episode18

Tune in as we discuss syncing your business up with your cycle and how that can make everything in your business flow more effortlessly. We dive into what cycle syncing is, tips and tools for making cycle syncing easier, and practical examples to help you implement it in your life and business.

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Topics discussed:

Misconceptions around what cycle syncing is
The two main events of your cycle: Your period and ovulation
The Luteal Crisis - what it is and when you can expect it
We don’t need to be fixed, we need to be understood
How you might potentially feel during each of the phases of your cycle
The best time to do sales calls, videos, podcasting, or trainings
Types of tasks that might be a better fit for each part of your cycle
The way that you feel as you get closer to your period is still valid
How you can chunk tasks into categories for each phase of your cycle
When in your cycle you’re most creative
Surprising ways that your hormones can affect you
What do people do if they aren't having a cycle?

Links/Resources Mentioned:

Oura Ring ($50 off)
Natural Cycles (20% off)
Do Less (Book)
The Period Repair Manual (Book)
Julia’s FREE Cycle Syncing Worksheet
Julia’s Cycle Syncing Basics Mini-Course

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

Website: juliadewolfecoaching.com
Instagram: @juliadewolfecoaching

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

https://www.easyscaling.com/the-accelerator

Period Repair Manual: Natural Treatment for Better Hormones and Better Periods

Do Less: A Revolutionary Approach to Time and Energy Management for Ambitious Women

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode17

Tune in as we discuss scaling a business and what that actually requires of you. We're talking broadly about leadership, how you show up with your clients, and not being the bottleneck in your business. We also talk about congruence - the idea of showing up for yourself and your business in the way that you say you want to and/or that you expect your clients to show up.

My guest is Aimee Browne, a Business Coach & Scaling Strategist. She helps aspiring multi-6 and 7-figure business owners turn their overwhelming visions into structured strategies and scalable businesses to reach their biggest goals - without sacrifice.

Topics discussed:

What does a CEO actually do?
The talent, the CEO, and the visionary hats business owners wear
What has to change or give as you scale
The definition and subjectivity of scaling
There's no right or wrong way, but there are easier ways to run your business
Using your business as a mirror or window into your personal shit
Leaning into the hard things
Proximity, codependency, and potential downsides of group containers
The contagion of negativity in group containers
The importance of expansion and inspiration in groups
Making big shifts in your business, your brand, and your offers
The importance of stillness, pausing, and stepping back
Sharing from the scar rather than the wound
Going inward and limiting consumption when making big changes
Finding the right support and mentor for where you are
Is it required that you grow a team?
You can’t get away from stepping into a leadership role
Why having a team can be expansive
How to stay in integrity and be a leader for your clients

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking

Connect with this week’s guest, Aimee Browne:

Website: www.aimeebrowne.co
Instagram: @iamaimeebrowne

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

https://www.easyscaling.com/the-accelerator

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode16

Tune in as we discuss all things money and the confusion that often comes along with it. We dive into the need for transparency in the online space, how to pay yourself, and why you shouldn’t be afraid to dive into your numbers.

As usual, this was a fun one because we get down into the nitty gritty and I even offer up details about my own finances in the spirit of transparency and to hopefully start a more open dialogue about money.

My guest is Kimberly Tara, one of my amazing clients and a CPA and certified tax coach. She started her tax practice six years ago and focuses specifically on profit and tax strategy for female small business owners. She's also the host of the Messy Wonderful podcast and blog, which focuses on motherhood, money, and business.

Topics discussed:

Transparency when discussing money: cash vs. sales and revenue vs. profit
Thoughts about Profit First and how much you should pay yourself
IRS rules and why you don’t want to overpay yourself
The difference between filing as a sole proprietor and an S corp
Calculating a reasonable salary, distributions, and bonuses
Maximizing what you’re already bringing in
The different phases of your business when it comes to money
Paying attention to your numbers
Why every business should have a bookkeeper
Competing with yourself vs. comparing to others
A good rule of thumb for savings accounts

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking
Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest, Kimberly Tara:

Website: www.taracpafirm.com / www.messywonderful.com
Instagram: @taracpafirm / @messy_wonderful

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode, visit hhttps://www.easyscaling.com/blog/episode15

Tune in as we talk about the emotional roller coaster that is owning a business. We dive into things like changing your mind, thinking through worst-case scenarios, navigating failed launches, and the magic of breakthroughs after breakdowns.

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Topics discussed:

Dealing with “failed” launches and changing your mind
Deciphering the difference between fear vs misalignment
The magic of breakthroughs after breakdowns
My favorite exercises from cognitive behavioral therapy
Self-awareness and reflection as the ultimate growth hack
Why I secretly get excited when bad things happen in my business
Hard work vs hustle and why I think anti-hustle-culture goes too far
Not feeling bad if you’re working more than 20 hours a week
Figuring out what YOU actually want your business to look like
A values-based exercise for getting clear on what it’s all for

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking
Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest Julia DeWolfe

Website: juliadewolfecoaching.com
Instagram: @juliadewolfecoaching

Love what you heard. Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode14

Tune in as we discuss how you can build and scale your business while also cultivating community. We dive into stakeholder engagement, failing fast and letting go, building a team and understanding your values, and the messiness of actually running a business.

My guest is Pia Beck, the creator of Curate Well Co., a consulting, configuration, and community platform that helps brands change narratives and redefine norms in industries that are desperately calling for something different. After a career in People Operations in the tech and startup worlds, where she crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller, Pia started Curate Well Co. She combined the tools she cultivated to scale teams, concepts she learned from top tech talent, and her natural inclination to consider every detail, care deeply, and shift culture — to build the Full Stack approach Curate Well Co. is known for and apply it to leaders like you who want to build a brand and business bigger than you.

Topics discussed:

Failing fast, letting go, and dealing with perfectionism
Socializing and integrating your ideas with your community
Taking a consumer-centric approach and building relationships with stakeholders
Behind the scenes of creating a podcast and getting sponsors
Why building a team is the most challenging step in growing your business
Pinpointing your values as a business and communicating them
Transparency and radical honesty
The importance of your big vision and purpose
How to handle shitty days and get back to your equilibrium quickly

Links/Resources Mentioned:

Pia’s blog about Agile

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking
Facebook: Easy Scaling with Jordan Schanda King

Connect with this weeks guest Pia Beck:

Website: curatewell.co
Instagram: @curatewellco

Love what you heard. Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

Ep#13 - How to create a simple product suite and sell with email with Rachel Lopez

For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode13

In today's episode, we’re talking about offers, launching, email marketing and more. We dive into the importance of welcome sequences, the struggles of having lots of ideas, and how to create intentional offers (and freebies).

My guest is Rachel Lopez, the founder of Gal Marketing - a boutique email marketing strategy agency focused on creating intentional marketing strategies for female business owners. She helps soulful entrepreneurs create intentional marketing strategies that help them attract, nurture, and convert their dream leads without fighting with the algorithm. She's spent the last 10 years building marketing strategies for businesses of all sizes to create intentional marketing plans that focus on lead generation & relationship building

Topics discussed:

Finding clarity in your business and who you serve and focusing on retention
Thinking ahead about the next offer and level of support your clients’ need
How to identify movement in your email list with 3 simple questions
Mindset hangups and FOMO around segmenting your list
Ascension models, maintenance programs and more on product suite
The downsides of launching (all the time)
Holding feast and famine at bay with recurring revenue structure
What to do if you have constant new ideas for offers and products
Structure and purpose of welcome sequences and nurture sequences
How to let automations do the work for you
The importance of intention behind your marketing and offer decisions

Links/Resources Mentioned:

Kajabi (30 Days Free): My favorite all-in-one platform where I have my website, courses, checkout pages, opt-ins, email marketing, and more!

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking
Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest, Rachel Lopez

Website: www.gal-agency.com
Instagram: https://www.instagram.com/gal.agency/

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

Love what you heard. Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

Tune in as we discuss how to structure your team, whether you need contractors or employees, how to show up as a leader, and all kinds of other really cool things related to HR. No matter what stage of business you’re in or your business model, this is a goodie.

For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode12

My guest is Kira La Forgia. With a decade of experience in People Operations in the corporate world, Kira is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to. Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of online entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.

Topics discussed:

Why your approach to team depends on your business model
Pros and cons of using contractors vs hiring employees
When you HAVE to hire an employee
All the boring but important things around compliance and policies
Difficult conversations and how we can learn from them as business owners
The mindset shift required for having employees versus contractors
Using personality types as an excuse or crutch vs opportunity for growth
The importance of knowing what kind of business you’re building

Links/Resources Mentioned:

Kira’s Membership (that I’m in): Set to Scale

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking
Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest, Kira La Forgia

Website: www.The-paradigm.com
Instagram: https://www.instagram.com/theparadigmm/

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

In today's episode, we’re talking about parting ways with clients. No matter the reason, this can be a stressful experience. We dive into the before, the during, and the aftermath of firing clients, including spotting red flags, issues that can come up with money in the process, and how you can take care of yourself after it happens.

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast, and together, we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business. For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode11

Topics discussed:

Dealing with the icky feelings around firing a client
Reasons why we ignore red flags (or don’t even notice them)
The importance of doing a postmortem when things don’t work out
Concrete examples of red flags when it comes to new or current clients
The importance of solid contracts and navigating contract changes
Understanding your communication style and other valid needs
Navigating business changes and outgrowing your clients
What can happen when you finally do part ways with clients that don’t fit
Money concerns when firing a client (money owed, refunds, chargebacks)
Preparing for and managing accusations or complaints
How to take care of your emotions and your nervous system

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking
Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest Julia DeWolfe

Website: juliadewolfecoaching.com
Instagram: @juliadewolfecoaching

Love what you heard. Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

In today's episode, we’re talking about all things videos and live streams! More specifically, we dive into the types of videos that work best, the pros and cons of the major video platforms, the amount of time videos actually take, and some cool platform features that allow you to engage with new audiences! We also discuss how to prep your content for video, some practical uses of having a clear client avatar, and why it’s so important to be redundant!

**My guest is Krystal, aka Krys the Maximizer. She is a Strategic Money Coach who helps women be intentional with their money to reach their financial goals. With over 14 years of couponing experience, she helps her clients create money-saving strategies by budgeting, couponing, and meal planning.

For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode10**

Topics discussed:

The types of videos (lives, short videos, Reels, etc..) and what’s working best
Video platform options and the pros/cons of each: TikTok, Youtube, Instagram
How to engage with the people watching live videos
Planning talking points ahead of time vs improvising on the spot
Practical uses of having a detailed client avatar
Some cool perks of TikTok when it comes to growing your audience
How different video platforms reach different audiences
Responding to comments using video replies
Smiling and dialling as a sales funnel
The amount of time it takes to record, edit, and show up live on video
Decided when to take a break from a platform or strategy
The importance of being redundant with your content

Connect with Jordan Schanda King:

Website: easyscaling.com
Instagram: @jordanschandaking
Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest, Krys the Maximizer

Website: www.krysthemaximizer.com
Instagram: @krysthemaximizer

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

Tune in as we discuss what Facebook ads can and cannot do, the importance of messaging and positioning your offer, and the impacts of scaling to seven figures quickly. We dive into the nitty gritty of funnels, the difference between DFY and DIY buyers, trends in launching, the magic of book a call funnels, and more!

—

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode9

In today's episode, we’re talking about what Facebook ads can and cannot do, the importance of messaging and positioning your offer, and the impacts of scaling to seven figures quickly. We dive into the nitty gritty of funnels, the difference between DFY and DIY buyers, trends in launching, the book a call funnel that got me started, and more!

Jennifer Spivak is the CEO & Founder of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. Named a Top Facebook Ads Manager to Watch and called the ”Conversion Queen” by Forbes, Jennifer is on a mission to help amplify women’s voices in the world through the powerful medium of Facebook Ads. She and her team have generated over $50,000,000 for their hundreds of notable clients worldwide!

Topics discussed:

The role Facebook ads played in getting my business started
The magic of a “book a call” funnel
When it makes sense to spend money on FB ads
What ads are specifically designed to do
Recommended Facebook Ad spend per month
The difference between DFY and DIY buyers
Why messaging and positioning your offer is critical
Looking at your offer and funnel from your buyer’s perspective
Ego trips when scaling from 6 figures to multiple 7 figures
Finding the perfect middle ground of client involvement as a CEO
Training your team on context and principle-based decision making
Messaging vs audience targeting and the impact of the IOS 14 update
Advice for testing passive funnels with Facebook Ads
Looking at trends for freebies, webinars, and live launching
How the Ads landscape has changed and things NOT to do in your funnel
Making your CTAs clear and accessible
Remembering what Facebook ads can and cannot do

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

$2400+ worth of free gifts designed to help you scale without all the stress and burnout.

Tune in as we discuss how to create, structure, and run a thriving and profitable membership and how it can fit into your product suite. We also dive into the importance of ignoring cookie-cutter business advice and finding what will truly work for you.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode8

In today's episode, we’re talking all about running a membership. We touch on how to structure it, how to host it, what to include, and how to deliver the content. We also talk about how a membership can fit into your product suite and how it can serve both new and existing clients.

My guest is Amanda Armstrong, a neuroscience and trauma-informed anxiety & depression coach and Founder of Rise As We, a mental health coaching space. Like most healers she has her own history of mental health struggles and trauma. Mainstream mental health support weren’t a good fit. From completely personalized 1:1 coaching to the most comprehensive mental health membership community out there, Rise As We offers the programs and support she wishes she would have had on her healing journey.

Amanda is a mom so we also dive into navigating motherhood and entrepreneurship and some parallels we see between parenthood and business ownership.Topics discussed:

The importance of not undervaluing yourself and your expertise
How to add accessible offers to your product suite
Why you don’t need to promise the same transformation in all of your offers
Front loading education inside of a group program to provide more customization
The role of education and course content inside a membership
Ignoring cookie-cutter business advice and finding what will work for you
When you might want to think about taking a break from coaching
How clients can move between 1:1 coaching, groups, and a membership
How co-coaches can help facilitate a membership
Ideas for what to provide and how to deliver content inside of a membership

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

Description: Tune in as we discuss building a team, finding the right people, and how to set your team (and yourself) up for success. We dive into topics like trusting your gut and going off “vibes,” what to do when things don’t work out, and the difficulty of relinquishing control to your team.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode7

In today's episode, we’re talking about building a team, finding the right people, and how to set your team (and yourself) up for success.

My guest is Mackenzie B Fleming. She is the go-to copywriter for coaches and service providers who aren’t afraid to stand out and spice up their industry. As a copywriter and messaging coach, she's worked with 6, 7, and 8-figure brands to develop their signature brand voice and craft conversion-optimized copy that maximizes both sales and impact. From websites to sales pages to emails and beyond, in industries ranging from B2B technology to beauty, she's here to help your brand build genuine connections with your audience while consistently converting.

Topics discussed:

Why you have to be open to shifting roles and staying flexible
Where to find new team members
What to do when things don’t work out with a contractor
All things onboarding, including what NOT to do
The importance of enthusiasm and going off “vibes”
Adapting to new team members and growing together
My favorite hack for trialing new team members
Difficulty relinquishing control to your team
Radical transparency and idea meritocracy
Ideas for team bonding activities, team retreats, and team gifting

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

**Tune in as we discuss the concept of boundaries in business, the fine line between personal and work boundaries, setting boundaries around client communication, and what happens if someone challenges a boundary.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode1**In today's episode, we’re talking about boundaries. We're talking about what they are, how to have them in your business, what happens when they’re challenged, and so much more.

My guest is Julia DeWolfe, she is one of my coaches, she is a certified Cognitive Behavioral Therapy practitioner, and she’s what she calls an 'everything coach' for entrepreneurs.

Julia is an absolute lifesaver for me. I cannot imagine doing what I do without her support, and she is going to be coming onto the podcast as a regular guest to discuss the more emotional side of running a business.

Topics Discussed:

The concept of boundaries (and the 3 types of boundaries)
What a boundary is and is NOT
Why boundaries do not equal confrontation
Setting boundaries around client communication
The fine line between personal boundaries and work boundaries
How to create new boundaries
What happens if someone challenges a boundary
Signs that you need to work on your boundaries

Launch Giveaway ends midnight July 31st, 2022

**Tune in as we discuss top tips and strategies for launching a podcast into the top 100 charts. We talk about the logistics of launch parties and giveaways, how to title your episodes with SEO in mind, and using your podcast to drive high-ticket sales!

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode4**

Today we are talking with Gloria Zhang, who was actually a big part of the inspiration for starting the Easy Scaling Podcast!

Gloria is a quirky and relatable Relationship Coach, known for her Top 100 show The Inner Child Podcast. Gloria helps high achievers permanently break patterns of toxic love and create wildly successful secure relationships through her unique Inner Child methods.

In our conversation, I ask Gloria to share all of the behind the scenes details on how to launch a top 100 podcast, so if you’re looking to launch your own then you are going to love this episode!

Topics Discussed:

Using a podcast to drive sales (95% of Gloria’s high-ticket clients come from her podcast)
Logistics of launch parties and giveaways to boost your podcast
The importance of promoting your podcast and tips for guest promotion
Repurposing your podcast for IG Reels, Tiktok, Youtube videos and blogs
How to title your episodes with SEO in mind to increase your listenership
Why it’s important to understand what type of people listen to podcasts

Launch Giveaway ends midnight July 31st, 2022

**Tune in as we discuss all the not-so-sexy shifts you have to make as you transition to scaling to 7-figures. We talk about managing expenses, the biggest roadblock to effective delegation, refining your product suite, and slowing down to speed up.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode2**

Today I am speaking with Elena Favaro Viana. Elena is the founding and managing partner of EFV Legal, a law firm for online entrepreneurs and small business owners. She is also a Business Mentor through her signature program BACK TO BUSINESS and the founder of Contracts for Entrepreneurs. She is on a mission to professionalize the online space through legal education, accessible resources and education!

We have a fun (and transparent) conversation about the behind the scenes of scaling and the messy transition from running a 6-figure business to building a 7-figure business. We discuss how to manage your time, the changes you’ll need to make in your offer structure, the importance of processes, and how to build an effective team.

Topics Discussed:

Moving from a hobby mindset to a business mindset
The not-so-sexy business stuff required to scale
Managing increased expenses that can lead to dwindling profits as you grow
How to avoid the biggest roadblock to effective delegation (hint: it’s you still doing everything yourself and not taking the time to slow down and release control)
Getting to a place in your business where you don’t have to delegate because everyone is doing what they are supposed to be doing
Optimizing offers and refining your product suite for 7-figures
Slowing down to speed up and focusing on consistent income

Launch Giveaway ends midnight July 31st, 2022

**Tune in as we discuss how the coaching industry has changed in the last 5 years, going from zero to a million in less than 1 year, and the mindset behind charging high-ticket prices. We also dive into finding and leveraging PR, going all in on one thing instead of constantly strategy-seeking, and top tips for building an effective team.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode5**

In today's episode, we dive into the world of high-ticket coaching with my business coach, Sabrina Philipp. Sabrina is an expert at scaling after seeing explosive growth at the start of her career (0 to 7-figures in less than a year).

Together, we explore the mindset behind charging high-ticket prices, how to find and leverage PR, going all in on one thing instead of constantly strategy-seeking, and top tips for building an effective team

Sabrina Philipp is an international online business and social media expert who has been featured in Forbes, Business Insider, Cosmopolitan, and Thrive Global.

Sabrina launched her business after moving to Bali with $800 to her name. One year later, she built a thriving million-dollar business. She helps entrepreneurs build intentional, manageable, and profitable businesses so they can experience ultimate personal and financial freedom.

Topics Discussed:

How the coaching industry has changed in the last 5 years
Going from zero to a million in less than 1 year
The mindset behind setting prices and high ticket sales
The concept of getting out of your client’s pocketbook
3 ways to PR – lucky break, get a publicist, or pitch yourself
Using launch parties for media and why the first 24 hours is critical
How to effectively use the press and media that you get
Going all in on one thing instead of constantly strategy-seeking
Why I’m thankful Sabrina doesn’t offer refunds
An important first step to building an effective team
The importance of relinquishing control to your team

Launch Giveaway ends midnight July 31st, 2022

**Tune in as we discuss how getting to know your audience on a deeper level can dramatically affect your business growth and make marketing much easier. We talk about the importance of market research, how to get people to participate, and our mutual dislike of bro-marketing and formulaic marketing strategies.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode3**

In today's episode, we’re talking with Emma-Louise Parkes, a self-confessed ambitious introvert, empath, and highly sensitive entrepreneur. We dive into all things marketing, the importance of market research and how to get people to participate, our mutual dislike of bro-marketing and formulaic marketing strategies, and how much easier marketing is when you have the right information from your audience.

Emma-Louise is an internationally recognized certified online business consultant and NLP master practitioner with accreditations in EFT/TFT. She’s also the host of the award winning podcast, The Ambitious Introvert®. Having built her six-figure brand in under three years without previous business experience, Emma-Louise is proof that when you take aligned action, you can scale your business with ease and speed.

Emma-Louise’s mission is to help her clients embrace their ambitious introvert nature, stay in their zone of genius, and impact more people with their profitable, sustainable businesses.

Topics Discussed:

The lightbulb moment of discovering exactly what you’re meant to do
Why audiences need to feel X, Y, & Z before they feel safe to invest in you
Our mutual dislike of bro-marketing and formulaic marketing strategies
The importance of market research for deeply understanding your audience
How to conduct market research yourself (and how to get people to participate)
A mindblowing discovery that one specific market research question can lead to
Putting yourself in your clients’ shoes to design a safe and effective client journey
Why free calls might not be working for you as a marketing strategy
Not making meaning from how people engage or don’t engage in your content
Taking in every little bit of feedback (even silence) to refine your marketing

Launch Giveaway ends midnight July 31st, 2022

**Tune in as we discuss running a successful agency, stepping into your CEO role, building a business that doesn’t rely solely on you, and why we should all stop being so “anti-corporate.” We talk about how to effectively pitch corporations, why it’s easier than you think, and our experiences with hustle culture and burning out.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode6**

In today's episode, we’re talking about running a successful agency, stepping into your CEO role, and why we should stop being “anti-corporate.”

My guest is Donata White, the CEO of Coffee Date Media, a social media marketing and content production agency. Once a burnt-out attorney in New York City, she started her blog and YouTube channel in 2012 as a creative outlet -- never dreaming it would become so much more.

Now she leads a multi-six-figure business and team of 10, working with billion-dollar corporations and solo entrepreneurs alike. Her life did a full 180, and she left her draining job in the big city 4 years ago to run CDM full time from her 40-acre farm. Donata believes in combining solid strategy with a think-big mindset to create the life of your dreams.

Donata regularly works with billion-dollar corporations so we talk a lot about pitching and specifically pitching corporate clients (and why it’s easier than you think).

Topics Discussed:

Why you should always “stay pitching” and a step by step pitch template to use
Finding the right person and leveraging connections to pitch corporations
Why running an agency is so much fun (and a little woo woo detour)
How we’ve both made the shift from agency to “coaching” and why it feels legit
Our experiences with hustle culture and burning out
Building a business that doesn’t rely solely on you as the CEO
Why pitching corporate is a lot easier than you think
How agency owners and service providers can leverage job alerts
A mindblowing statistic about how small businesses are defined

Launch Giveaway ends midnight July 31st, 2022

Easy Scaling with Jordan Schanda King explores how successful entrepreneurs are actually scaling to six figures and beyond. You can expect these conversations to be honest and transparent and to give you actionable insights and ideas to apply to your own business so that you can scale more easily. Tune in to go behind the scenes and hear the nitty gritty details about what really works and what doesn’t.