TradeScope Podcast with Rob Hand
Rob Hand
The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing and engagement, and data & analytics. Rob brings his knowledge and expertise to focus on the news, technology, process and overall business impact driven by smart revenue growth management across all of the consumer shopping and purchase channels.
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