What's Working in Ecommerce: Recent Episodes
Eagan Heath
Home of the What's Working in Ecommerce," we talk all things digital marketing and e-commerce, from SEO to PPC to email marketing, CRO, and much more. Check out our agency Asymmetric Marketing at https://asymmetric.pro/.
Selling on Amazon can be a game-changer, but rising fees and costs can eat into profits.
In this episode of What’s Working in eCommerce, Eagan talks with Peter Eickholt, VP of Operations at ROI Swift, about actionable strategies to stay profitable in a competitive marketplace.
From optimizing unit economics to mastering Amazon advertising, Peter shares practical insights for sellers who want to make Amazon their main focus.
Learn how to improve product conversions, utilize customer feedback effectively, and explore tips for smarter packaging and bundling to maximize every sale.
Whether you're new to Amazon or looking to up your game, this episode is packed with must-know tactics to thrive on the platform.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Peter Eickholt from ROI Swift here: LinkedIn: https://www.linkedin.com/in/peter-eickholt/ Website: https://roiswift.com/
Timestamps:
00:00 Introduction and Rising Costs of Selling on Amazon
00:39 Meet the Expert: Peter Eickholt from ROI Swift
00:53 Focusing on Amazon: A Strategic Shift
02:40 Opportunities and Challenges in Amazon Selling
05:17 Optimizing Amazon Listings for Success
06:53 Amazon SEO vs. Google SEO
08:37 Leveraging Customer Reviews for Better Products
12:32 Strategies for Maintaining Profitability on Amazon
19:50 Case Studies and Success Stories
20:18 Conclusion and Contact Information
In this episode of What's Working in Ecommerce, Eagan Heath from Asymmetric Marketing interviews Dan Nikas, an ex-homicide detective turned Meta ads expert.
Dan reveals how he grew his DTC brand, GearBunch, by mastering Facebook Messenger, behavioral data, and audience building.
Get the inside scoop on how to adapt your marketing strategies to post-iOS 14 privacy changes and hear actionable tips to scale your ecommerce business.
Plus, learn how Dan's agency, Elite Brands, helps businesses thrive with honest, data-driven strategies.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Dan Nikas from Elite Brands here: LinkedIn: https://www.linkedin.com/in/dan-nikas-10379665 Website: https://www.elitebrands.org/
Timestamps:
00:00 Introduction and Guest Welcome
00:32 Dan Nikas' Unusual Path to Ecommerce
04:25 Launching GearBunch: From T-Shirts to Leggings
07:33 Meta Ads and Messenger Strategy
24:00 Navigating Post-iOS 14 Advertising Challenges
30:42 Elite Brands: Services and Philosophy
34:28 Conclusion and Farewell
Want to Boost Your Ecommerce Margins? Here’s How to Save Big on Sales Tax!
In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with Reuben Mattinson of RJM Tax Exemption to uncover how ecommerce businesses can reduce their sales tax burden.
They break down the complex web of state regulations, the ripple effects of the Supreme Court's Wayfair decision, and common mistakes that could be costing you.
Reuben shares his expert insights on economic and physical nexus, and how to leverage sales tax exemptions to protect your bottom line.
Plus, discover tools and services designed to help you stay compliant while maximizing profits.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Reuben Mattinson from RJM Tax Exemption here: LinkedIn: https://www.linkedin.com/in/rjmtax/
Website: https://www.rjmtaxexemption.com/
Timestamps:
00:00 Introduction to the Show and Host
00:32 Guest Introduction: Reuben Mattinson
00:45 Understanding Sales Tax Exemption
02:54 Sales Tax Compliance and Nexus
04:37 Common Sales Tax Mistakes
06:34 Saving on Sales Taxes
08:00 Print on Demand and Sales Tax Exemption
10:14 Who Can Benefit from RJM Tax Exemption Services
11:09 Conclusion and Contact Information
Discover how AI is revolutionizing ecommerce video ads!
In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with John Gargiulo, a seasoned entrepreneur and marketer with a rich background at Miami Ad School, top New York agencies, and Airbnb.
John shares his journey to co-founding Ready Set and Airpost.ai, a cutting-edge platform that automates the creation of UGC video ads using AI.
Learn how AI is reshaping performance and brand marketing, making video ad production scalable and cost-effective for ecommerce businesses.
Don't miss this deep dive into the future of creative content in digital campaigns!
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find John Gargiulo from Airpost here: Website: https://airpost.ai/LinkedIn: https://www.linkedin.com/in/john-gargiulo/
Timestamps:
00:00 Introduction and Host Welcome
00:24 Guest Introduction: John Gargiulo
00:48 John's Journey: From Brand Guy to Airbnb
01:35 Airbnb Experience and Insights
03:55 Balancing Brand and Performance Marketing
05:21 Ready Set Agency: Bridging the Gap
06:27 The Future of Creative in Advertising
16:24 AirPost: Democratizing Video Ads
27:22 Conclusion and Contact Information
Learn how to boost your organic market share, evaluate product performance with precision, and take your advertising efforts to the next level.
Whether you’re a new entrant or a seasoned brand, we’ve got strategies that will transform the way you manage ads.
In this episode of What's Working in Ecommerce, Eagan interviews Elizabeth Greene, co-founder of Junglr.
They dive into the evolving world of Amazon PPC, covering ad management trends, sophisticated bidding strategies, and criteria for assessing potential profitability in the marketplace.
Elizabeth shares invaluable tools and tactics to help you make the most of your ad spend and outpace the competition.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Elizabeth Greene from Junglr here: Website: https://www.junglr.com/
Youtube: https://www.youtube.com/@Junglr
LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/
Facebook: https://www.facebook.com/ElizabethatJunglr/
Timestamps:
00:00 Introduction to the Episode
00:22 Meet the Amazon PPC Expert: Elizabeth Greene
00:33 Current Trends in Amazon PPC
02:20 The Importance of Ad Spend Allocation
04:29 Challenges and Strategies in Amazon Advertising
06:48 Analyzing Ad Performance and Budget Allocation
18:14 Case Studies and Practical Insights
21:56 Evaluating Potential Clients and Red Flags
23:13 Understanding Customer Acquisition Costs
23:24 Challenges in Achieving Target ACoS
24:46 Realistic Expectations and Strategy
27:46 Using Metrics and Calculators
35:07 Optimizing Ad Placements
39:47 Conclusion and Contact Information
Transform Your Ecommerce Visuals with AI!
In this episode of What's Working in Ecommerce, Eagan chats with Siddharth from Dresma, unveiling game-changing solutions for ecommerce imagery.
Learn how AI-powered tools and their innovative product photography app are transforming content creation, driving higher conversions on platforms like Amazon and direct-to-consumer websites.
Discover how Dresma's efficient, cost-effective technologies eliminate the need for expensive photo shoots by producing high-quality hero images and lifestyle content at a fraction of the price.
From fashion to home decor and jewelry, see how these tools can supercharge your visual strategy and boost sales.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Siddharth from Dresma here: Website: https://domyshoot.app.link/tyWFaf4XcMb
App: https://domyshoot.app.link/H6lfxuJXcMb
Timestamps:
00:00 Introduction to the Show and Host
00:34 Meet Siddharth from Dresma
01:22 Importance of Product Imagery in Ecommerce
02:15 Examples of Effective Hero Images
08:15 AI-Powered Solutions for Product Photography
10:47 Dresma's Tools and Services
15:14 User-Generated Content and Final Thoughts
Are you ready to transform your ecommerce site’s performance? In this episode of What's Working in Ecommerce, you’ll discover how to turn website traffic into revenue through proven Conversion Rate Optimization (CRO) strategies.
Gain actionable insights as we explore real-world case studies, user research techniques, and tools that can help elevate your CRO efforts.
Join host Eagan Heath from Asymmetric Marketing as he interviews AJ Davis, founder and CEO of Experiment Zone. AJ shares her journey from working at Google to leading CRO transformations for businesses of all sizes.
She breaks down the importance of qualitative and quantitative data, how to build effective hypotheses, and why an iterative testing process is key to long-term success.
Plus, learn how to integrate CRO with your broader business goals to maximize ROI and customer satisfaction.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find AJ Davis from Experiment Zone here: Experiment Zone: www.experimentzone.com
Instagram: https://www.instagram.com/experimentzone/
Facebook page: https://www.facebook.com/ExperimentZoneCo/
Linkedin page: https://www.linkedin.com/company/experimentzone/
Timestamps:
00:00 Introduction to the Episode
00:20 Meet AJ Davis: CRO Expert
00:45 AJ's Journey into CRO
02:17 From Google to Entrepreneurship
03:40 Academic Background and Transition
04:56 The Importance of User Research
08:13 CRO Strategies and Hypotheses
11:24 Measuring Success in CRO
18:32 User Testing and Feedback
22:42 The Integration of SEO in Business
23:31 The Time and Effort Required for CRO
23:51 Building a Knowledge Ecosystem
24:34 The Liberal Arts Approach to CRO
25:18 Best Practices and Custom Approaches
26:26 Case Studies and Visual Examples
29:22 The Importance of Messaging and Layout
32:41 CRO Calculator and ROI
34:57 Podcast and Final Thoughts
Unlock the power of SMS marketing to drive revenue and boost customer engagement for your ecommerce brand!
In this episode of What's Working in ecommerce, we dive deep into strategies that can help your business stay compliant while increasing customer lifetime value through permission-based SMS marketing. Discover real-world case studies that show significant growth using SMS, and learn actionable tips to optimize your marketing efforts.
Join host Eagan Heath from Asymmetric Marketing as he chats with Bianca Blake and Prashant Mahajan, co-founders of Klickrr, a cutting-edge marketing technology company.
They reveal how Klickrr connects businesses with their customers through effective SMS marketing solutions. Whether you’re just starting or looking to scale, this episode is packed with insights for businesses ready to take their customer engagement to the next level.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Prashant & Bianca from Klickrr here: https://www.klickrr.com/
Timestamps:
00:00 Introduction and Host Welcome
00:25 Meet the Klickrr Co-Founders
00:52 What is Klickrr?
02:12 How Ecommerce Clients Use Klickrr
04:11 The Power of Text Message Marketing
05:06 Best Practices for Building a Text Message List
07:24 Compliance and Opt-In Strategies
15:33 Case Studies and Success Stories
22:13 The Story Behind Klickrr
26:28 Who is Klickrr For?
29:02 Conclusion and Contact Information
Learn how AI and machine learning can revolutionize the way you engage with your customers, using data to create personalized, seamless shopping experiences that drive results.
From leveraging clickstream data to balancing promotional offers without compromising privacy, this conversation provides actionable insights for anyone in the ecommerce space.
Eagan chats with Zabe and Ramit from Metrical, a cutting-edge platform that’s changing how ecommerce brands interact with their customers.
They explore strategies for improving conversion rates, adapting to customer behavior across devices, and even expanding these solutions to industries like travel, hospitality, and finance.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Rameet & Zabe from Metrical here: https://www.metric.al?src=asymmetricpod
https://www.linkedin.com/company/metrical/
Timestamps:
00:00 Introduction to the Episode
00:19 Meet the Experts: Zabe and Ramit from Metrical
00:37 Understanding Metrical's Platform
01:38 The Role of Data and Personalization
04:03 Real-World Applications and Examples
05:44 Best Practices in Conversion Rate Optimization
09:35 Advanced Machine Learning Techniques
17:01 Privacy and Data Tracking Challenges
19:13 Who Can Benefit from Metrical?
21:15 Expanding Beyond Retail
22:08 Conclusion and Where to Learn More
Looking to supercharge your marketing strategy with the latest in video commerce? This episode has you covered.
Discover how integrating shoppable videos and live shopping experiences can drive conversions, boost engagement, and transform your sales funnel.
Join Eagan Heath from Asymmetric Marketing as he sits down with Eitan Koter from Vimmi. They break down the future of video in ecommerce, sharing how brands can seamlessly incorporate interactive video content into their marketing and sales efforts.
Get actionable insights on leveraging real-time analytics, maintaining authenticity, and keeping your audience engaged throughout the buyer’s journey.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Eitan Koter from Vimmi here: https://vimmi.net/
https://www.linkedin.com/in/eitankoter/
https://vimmi.net/ecom-pulse-podcast/
Timestamps:
00:00 Introduction to the Show and Host
00:24 Guest Introduction: Eitan Koter from Vimmi
00:40 Understanding Video Commerce and Social Commerce
01:24 The Rise of Shoppable Videos and Live Shopping
02:18 Global Trends in Social Commerce
04:53 The Convergence of Media and Commerce
05:48 Live Shopping: Opportunities and Strategies
07:57 Creating Authentic and Effective Video Content
08:59 Optimizing Content for Different Stages of the Funnel
10:37 Blurring the Lines Between Paid and Organic Content
14:16 Vimmi: Features and Benefits
18:09 Conclusion and Where to Follow
If you’ve ever struggled to accurately track your Cost of Goods Sold (COGS) or felt overwhelmed by the complexity of managing your supply chain, this episode is for you!
Learn how to gain a competitive edge by fully understanding your unit economics, especially when gearing up for major events like Black Friday.
We’ll break down why continuous monitoring of COGS is essential for profitability and how automating these processes can transform your decision-making strategy.
With the right tools in place, you can streamline your operations, boost efficiency, and ensure your business stays ahead of the curve.
In this episode, host Eagan is joined by Emily Schario, CEO and founder of Turbine, who shares her expertise and journey from Smile Direct Club to building Turbine—offering invaluable insights into how ecommerce brands can thrive.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Emilie Schario from Turbine here: https://www.linkedin.com/in/emilieschario/
https://www.helloturbine.com/
http://emilieschario.com/
Timestamps:
00:00 Introduction to Profit Margins
00:31 Welcome to the Show
00:50 Meet Emily Schario: CEO of Turbine
01:04 Emily's Journey to Founding Turbine
04:43 Understanding ERP and COGS
06:45 Deep Dive into Cost of Goods Sold (COGS)
10:02 The Importance of Tracking COGS
14:17 Challenges in Calculating COGS
17:12 Solutions for Efficient COGS Management
18:00 Final Thoughts and Contact Information
Discover how to streamline operations, leverage data, and stay ahead of the curve with AI in this must-listen episode of What's Working in Ecommerce.
Learn proven strategies for managing multiple ecommerce brands, optimizing your tech stack, and embracing cutting-edge tools to fuel growth in today's competitive landscape.
Whether you're just starting out or looking to scale, this episode delivers actionable insights you can use right away.
Eagan interviews Lucas Robinson, founder and CEO of Weblife, who shares his journey from selling shaved ice as a teenager to leading a multi-brand ecommerce empire.
Lucas dives deep into his hybrid business model, how AI is transforming ecommerce, and what it takes to stay agile in an ever-evolving market.
Key Takeaways:
- Essential strategies for managing multiple ecommerce brands efficiently
- How AI and data-driven management are reshaping ecommerce success
- The tech stack Lucas relies on for smooth operations and growth
- Lessons from Lucas' entrepreneurial journey and pivot to a hybrid business model
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Lucas Robinson from WebLife here: https://www.linkedin.com/in/lucasrobinson/
https://weblifestores.com/
Timestamps:
00:00 Introduction and Guest Welcome
00:30 Lucas Robinson's Ecommerce Journey
02:41 Tech Stack and Tools for Efficiency
04:29 CRM and Marketing Integration
06:56 E-commerce Evolution and Challenges
09:06 The Impact of AI on Ecommerce
15:29 Dashboards and Data Management
25:02 Lucas Robinson's Entrepreneurial Journey
30:26 Conclusion and Final Thoughts
In this value-packed episode, you’ll discover how to leverage AI-driven strategies and seasonal marketing to transform your customer engagement and maximize your ad spend.
We break down the power of consumer psychology and how to integrate FOMO into your campaigns for better results. Plus, explore the future of out-of-home advertising and how it’s evolving to become more targeted and tech-driven.
In this episode Eagan sits down with Adam Ortman from Kinetic 319 to explore these advanced strategies, blending digital marketing with PR tips that will take your ecommerce business to the next level.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Adam Ortman from Kinetic 319 here: http://www.kinetic319.com/
Timestamps:
00:00 Introduction and Host Welcome
00:40 Guest Introduction: Adam Ortman from Kinetic 319
01:38 Discussing Social Commerce and Consumer Psychology
04:48 Marketing Strategies and Consumer Engagement
09:12 Out of Home Advertising Explained
14:25 Seasonal Remarketing and Audience Targeting
17:15 Future Trends: AI, VR, and AR in Marketing
22:12 PR and Guest Article Writing Tips
25:04 Google Ads and Automation Strategies
27:14 Conclusion and Contact Information
Are You Losing 1-3% of Your Amazon Revenue?
Discover how unnoticed FBA discrepancies could be impacting your bottom line in this eye-opening episode of What's Working in Ecommerce.
Join our host Eagan as he chats with Lisa Kinskey, Marketing and Partnership Manager at Getida.
Lisa reveals how Amazon third-party sellers can recover lost revenue caused by inventory mismatches—often amounting to 1-3% of their annual income!
Learn why regular auditing is a must for sellers and how Getida's performance-based service ensures high claim recovery rates.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find out more about Getida here:
https://getida.com/
https://www.linkedin.com/company/getida/
https://www.facebook.com/GETIDA/
Timestamps:
00:00 Introduction to FBA Discrepancies
00:33 Meet Our Guest: Lisa Kinskey from Getida
01:09 Understanding FBA Discrepancies
04:14 The Importance of Regular Audits
08:23 How Getida Can Help
10:08 Final Thoughts and Additional Resources
Discover how to transform your landing pages into powerful conversion tools using research-driven strategies, heat maps, and real user testing.
Learn the secrets behind compelling copywriting, attention-grabbing design, and the psychology that drives sales.
Kanika Misra, a CRO expert from BedaBeda Growth shares how to align your landing pages with customer personas, optimize for every stage of the funnel, and strike the perfect balance between conversion rates and average order value (AOV).
Ready to supercharge your ecommerce sales? This is your roadmap to success.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Kanika Misra from BedaBeda Growth here: Website: https://bedabedagrowth.com/
Twitter: https://twitter.com/kanika_misra
Company Twitter: https://twitter.com/bedabedagrowth
LinkedIn: https://www.linkedin.com/in/kanikamisra/
Company LinkedIn: https://www.linkedin.com/company/bedabedagrowth/
Timestamps:
00:00 Introduction to Landing Pages
00:43 Meet the Expert: Kanika from BedaBedaGrowth
01:10 The Importance of Data-Driven Research
01:48 Tools for Heat Mapping and Video Recording
03:10 Analyzing User Behavior
08:31 Understanding Customer Personas
10:10 The Role of Copywriting in Landing Pages
11:27 The Value of Dedicated Landing Pages
17:03 Real-World Example: High-Converting Landing Page
22:04 Setting Expectations and Call to Action
22:31 The Importance of Warming Up Customers
22:54 Effective Use of Product Information
24:03 Testing and Optimizing Landing Pages
24:34 Illustrating Product Use
27:47 Addressing Customer Concerns and Reviews
28:38 Leveraging Customer Feedback
30:19 The Role of FAQs and Live Chat
31:46 Final Call to Action and Tools
32:47 Design and Team Collaboration
34:04 Case Study: Men's Healthcare Brand
41:16 Optimizing for Revenue and Profit
42:13 Final Thoughts and Contact Information
In this episode of 'What's Working in Ecommerce', host Eagan Heath interviews Ryan Doney, co-founder of Pagedeck, about strategies for building highly effective landing pages for ecommerce. Ryan shares his journey from freelancing and agency work at Homestead Studio to founding Pagedeck, a tool designed to simplify landing page creation.
He discusses the importance of quick testing, the TAO (Template, Angle, Offer) framework, and why page speed is critical.
Ryan also provides insights into the impact of design on conversion rates and highlights key features of Pagedeck, including its native A/B testing and ease of integration with Shopify.
The conversation covers practical tips on creating effective listicles and shoppable pages and emphasizes the need for continual testing and iteration.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Ryan Doney from Pagedeck here: Company: https://www.pagedeck.com/
Twitter: https://x.com/theryandoney
Useful information:
https://pitch.com/public/5dc96e18-147c-4a4e-a970-5e5e55ac0d6b/48f0201f-bb2b-42a8-b9c2-2b53dfeea32e
Timestamps:
00:00 Introduction to Ecommerce Insights
00:39 Meet Ryan Doney from Pagedeck
01:06 Ryan's Journey from Agency to SaaS
02:33 Challenges with Existing Page Builders
03:59 The Importance of Page Speed
04:52 Exploring Other Ecommerce Platforms
06:18 Building Effective Landing Pages
07:04 The TAO Framework for Landing Pages
11:14 Testing and Optimizing Landing Pages
14:31 Examples of Successful Landing Pages
17:48 Understanding Customer Engagement
18:06 Effective Use of CTAs
18:31 Exploring Listicle Pages
18:44 Showcasing Javi Coffee
19:05 Analyzing Shoppable Pages
20:15 Testing Landing Pages
21:29 Insights on Landing Page Performance
22:55 Quick Launch Strategies
23:40 Introducing PageDeck
24:09 PageDeck Features and Integration
27:28 AB Testing with PageDeck
29:59 Final Thoughts and Recommendations
Following up on the last episode of 'What's Working in Ecommerce,' Eagan interviews Gene Caballero the PR Expert from GreenPal in this episode.
Gene shares his expertise in building inbound backlinks for SEO through PR outreach and outbound research.
He discusses the importance of follow-ups, personalized email pitches, and leveraging tools like HARO and Qwoted to secure media coverage.
The episode dives into the strategies GreenPal uses to rank for local SEO keywords, the significance of building relationships with journalists, and the manual yet effective process of earning backlinks.
Gene also highlights the value of tying pitches to broader trends and ensuring relevance with local media to get featured.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Gene Caballero from GreenPal here: Website: https://www.yourgreenpal.com
LinkedIn: https://www.linkedin.com/in/gene-caballero-53386a18/
Timestamps:
00:00 Introduction and Host Welcome
00:33 Guest Introduction: Gene Caballero from GreenPal
01:06 The Journey to Mastering PR for SEO
04:12 Research and Outreach Strategies
06:41 Crafting the Perfect Pitch
13:01 The Importance of Follow-Up
15:22 Results and Impact of PR Efforts
17:40 Tools and Tips for Effective PR
23:23 Conclusion and Final Thoughts
In this episode of 'What's Working in Ecommerce,' Eagan sits down with Brian Clayton, CEO of Greenpal, a marketplace often dubbed the 'Uber for Lawn Mowing.'
They dive deep into Brian's entrepreneurial journey, starting from scratch with a lawn mowing business to building an eight-figure landscaping company, and eventually founding Greenpal.
Brian shares insights on the importance of content marketing, the challenges of running a marketplace, and why authentic, high-quality backlinks are crucial.
He also discusses the hard realities and rewarding aspects of both blue-collar business and tech entrepreneurship.
Throughout the episode, Brian offers invaluable tips on growing and scaling a business, content strategy, and the role of public relations in building a successful platform.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Bryan Clayton from Greenpal here: Website: https://www.yourgreenpal.com
LinkedIn: https://www.linkedin.com/in/bryan-clayton-a96b33214
Twitter: https://twitter.com/bryanMclayton
Instagram: https://instagram.com/bryanmclayton
Wikipedia: https://en.m.wikipedia.org/wiki/Bryan_M._Clayton
Timestamps:
00:00 Introduction and Setting Goals
00:25 Welcome to What's Working in Ecommerce
00:46 Introducing Brian Clayton and Greenpal
01:25 The Journey of Building Greenpal
02:22 Challenges and Successes in the Landscaping Business
04:08 The Role of Technology in Service Businesses
05:55 Comparing Traditional and Tech Businesses
08:48 Marketing Strategies for Service and Tech Businesses
17:10 SEO and Content Marketing for Greenpal
22:14 Introduction to Greenpal
22:31 SEO Strategies and Keywords
22:58 Balancing Demand and Supply
24:10 Content Marketing and Media Strategy
28:06 Challenges with AI-Generated Content
31:18 Importance of Backlinks
33:34 PR and Outreach Strategies
38:23 Final Thoughts and Encouragement
In this episode of 'What's Working in Ecommerce,' Eagan speaks with Izzy Rosenzweig, the founder of Portless, a logistics company based in Shenzhen that offers a transformative approach to global ecommerce shipping.
Izzy explains how Portless leverages Section 321 to provide duty-free shipping for packages under $800, reducing delivery times to an average of 5.2 days.
This innovative model enables ecommerce brands to dramatically improve cash flow, reduce inventory costs, and expand globally with ease.
Izzy also discusses the historical context and advancements in logistics that led to the current efficient model offered by Portless.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Izzy Rosenzweig from Portless here: https://www.portless.com/
https://www.linkedin.com/in/izzy-rosenzweig-13653846/
Timestamps:
00:00 Introduction to Section 321 and Duty-Free Shipping
00:23 Welcome to What's Working in Ecommerce
00:46 Meet Izzy Rosenzweig from Portless
01:04 The Dinosaur Supply Chain vs. Portless
01:35 How Portless Revolutionizes Shipping
03:27 Real-World Examples and Efficiency
07:58 Global Expansion and Market Opportunities
13:02 The Impact of Section 321
14:02 Conclusion
In this episode of 'What's Working in Ecommerce,' Eagan talks to Hristo from Hyperzon.
Hristo shares his expertise in optimizing Amazon sales strategies, including using Amazon's latest tools, focusing on customer lifetime value, and innovative advertising approaches.
He discusses the benefits of creating product bundles, leveraging branded search wisely, and building a dedicated customer community.
Hristo also shares detailed case studies showcasing remarkable growth for clients by rebranding products, enhancing listings, and optimizing PPC strategies.
Additionally, the episode covers practical advice on expanding to European markets and ensuring accurate financial reimbursements from Amazon.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Hristo Arakliev from Hyperzon here: Website: https://hyperzon.io/
LinkedIn: https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/
Timestamps:
00:00 Introduction to Amazon Ad Strategies
00:36 Meet the Expert: Hristo from Hyperzon
01:17 Current Trends and Effective Tactics
03:19 Maximizing Customer Lifetime Value
04:31 Advanced Advertising Techniques
08:27 Building a Community for Your Brand
10:09 Case Study: The Magic Scent
17:51 Expanding to European Markets
27:29 Prime Day Success Story
30:14 Conclusion and Contact Information
In this episode of "What's Working in Ecommerce," Eagan Heath chats with Sam Kessenich, President of RyTech LLC.
They explore the intersection of SEO and AI, focusing on Google's algorithm updates and their impact on search rankings. Sam emphasizes the
importance of high-quality, original content over AI-generated material. They discuss tools like Ahrefs for SEO, the value of expertise and authority in content, and the role of user-generated platforms like Reddit and Quora in driving organic traffic.
The episode underscores the need for businesses to adapt their strategies in the evolving digital landscape.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Sam Kessenich from RyTech here: Website: rytechllc.com
LinkedIn: https://www.linkedin.com/in/sam-kessenich-92399862/
Resource: https://www.searchenginejournal.com/googles-march-2024-core-update-impact-hundreds-of-websites-deindexed/510981/?blaid=579275
Timestamps:
00:00 Google's AI Detection
00:22 Introduction to the Episode
01:42 Algorithm Changes and Predictions
04:01 Impact of AI on Content Quality
05:03 Identifying AI Content
06:58 Content Creation Tools Comparison
09:11 Importance of Human Expertise
11:18 Balancing Links and Content
13:04 Holistic Marketing Approach
15:18 User-Generated Content Surge
16:37 Barnacle SEO Strategy
17:18 B2B versus Ecommerce Insights
17:28 SEO Challenges and Strategies
17:52 Diversifying Content Channels
18:50 Paid Advertising Insights
19:41 Navigating Ecommerce Marketing
20:41 Multi-Touch Attribution Challenges
21:24 Holistic Marketing Plans
22:00 Contacting Sam Kessenich
22:58 Closing Remarks
In this episode of 'What's Working in Ecommerce,' Eagan discusses SEO strategies and industry updates with Josh Piepmeier, founder of Meriwether.
They explore the volatile state of SEO in 2024, focusing on the impact of Google's AI-driven changes, particularly on ecommerce brands.
They delve into effective SEO practices including content optimization, internal linking, and the use of tools like Ahrefs and Surfer SEO.
Josh shares valuable insights on tracking SEO performance using GA4 and Google Search Console, highlighting the importance of differentiating between branded and non-branded searches to measure ROI accurately.
They also discuss the cautious use of AI-generated content and the functionality of various online platforms like Shopify, WordPress, and Webflow for SEO.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Josh Piepmeier from Meriwether Digital here: LinkedIn: https://www.linkedin.com/in/joshpiepmeier/
Website: https://www.meriwether.digital/
Resource: https://trafficlighttracking.com/
Timestamps:
00:00 Introduction to Jobs to be Done Framework
00:26 Welcome and Guest Introduction
01:03 Current Trends in SEO
01:26 Impact of Google Updates on E-commerce
02:40 Effective SEO Strategies for Revenue
06:45 Tracking SEO Performance with GA4
15:13 Using AI in SEO
17:43 Recommended SEO Tools
19:44 SEO and Website Platforms
22:11 Conclusion and Contact Information
In this episode of What’s Working in Ecommerce, Adam shares his entrepreneurial journey, discussing the rapid growth of BottleKeeper using Facebook video ads, the critical mistakes made in product development, and the importance of leveraging data for profitability.
He also introduces his new SaaS tool, Pentane, designed to help businesses optimize revenue and understand key profitability metrics.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Adam Callinan from Pentane here: Email: adam@pentane.com
Phone: 3106069487
Time Zone: MST
Website: https://pentane.com/
LinkedIn: https://www.linkedin.com/in/adammcallinan/
Twitter: https://twitter.com/Adam_Callinan
Timestamps:
00:00 Introduction.
01:18 Adam's journey from BottleKeeper to Pentane.
01:32 Adam recounts BottleKeeper's start.
03:21 Adam explains data's role in decisions.
04:55 How Adam marketed BottleKeeper.
05:16 Significance of Facebook video ads.
08:05 Expanding into retail for revenue stability.
09:39 Adapting to advertising strategy changes.
10:12 Hiring key roles during scaling.
11:41 Delays in product launches' impact.
13:49 Initial capital by Adam and partner.
14:35 Applying learnings to Pentane profitability.
17:17 Developing Pentane software for metrics.
18:35 Pentane analyzes expense, revenue, advertising.
19:10 Calculating daily revenue to break even.
19:39 Revenue increase affects ad spend return.
20:41 Creating budget based on realities.
22:24 Fixed expenses hinder early profitability.
23:40 Contribution margin and fixed expenses relationship.
24:45 Manually track expenses with spreadsheets.
25:53 Pentane automates financial analysis.
In this episode of "What's Working in Ecommerce," host Eagan Heath discusses the latest strategies in email and SMS marketing with returning guest, Alex Gregoriodes, an expert at Klaviyo.
Alex shares insights on overcoming deliverability issues, the benefits of increased email frequency, and effective SMS integration.
They also talk about optimizing opt-in processes, re-engaging inactive subscribers, and driving substantial revenue growth for Shopify stores through personalized email campaigns.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Alex Gregoriades from Email Bounty Hunter here: https://www.emailbountyhunter.com/
https://www.linkedin.com/in/alex-gregoriades/
Timestamps:
00:00 Introduction and Host Welcome
00:41 Guest Introduction and Background
01:50 Email Deliverability Challenges
02:59 Exploring SMS Marketing
06:06 Case Study: Boosting E-commerce Sales
09:31 Effective Email Campaign Strategies
15:44 Design vs. Text Emails
19:36 Conclusion and Contact Information
In this episode of 'What's Working in Ecommerce,' host Eagan Heath sits down with Justin Chen, co-founder of PickFu, to discuss how leveraging consumer feedback can revolutionize product development and marketing strategies.
Learn how PickFu's digital focus groups help ecommerce businesses make informed decisions from product design to pricing, all while minimizing risks.
Hear about practical applications, best practices, and real-world examples of how PickFu is democratizing consumer research for entrepreneurs at all levels.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Justin Chen from PickFu here: https://www.linkedin.com/in/justinchen/
https://www.pickfu.com
Timestamps:
00:00 Introduction to the Episode
00:34 Meet Justin Chen from PickFu
00:56 What is PickFu?
01:40 Improving Product Selection and Packaging
03:52 The Lean Startup Approach
04:14 The Genesis of PickFu
05:50 How PickFu Works
10:37 Consumer panels democratize research for small businesses.
11:15 Poll respondent sourcing and privacy measures explained.
12:55 Best Practices for Consumer Insights Polls
16:49 Testing Against Competitors
20:05 Expanding to International Markets
20:45 Conclusion and Contact Information
In this episode of 'What's Working in Ecommerce,' host Eagan Heath talks with seasoned business growth mentor Monica Sharma-Patnekar from businesswithmonica.com.
They dive into the challenges ecommerce brands face in gaining repeat customers and how deep customer interviews and insights can drive growth.
Monica shares her extensive experience and a powerful case study of transforming a baby carrier business by understanding real customer needs.
She reveals actionable strategies, such as her 'desires over demographics' framework and the importance of qualitative data, that can help small to medium-sized businesses break through revenue plateaus and achieve sustainable growth.
They also touch upon the personal impact of entrepreneurship and the differences in business culture between the US and Europe.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Monica Sharma-Patnekar from Business with Monica here: Website: www.businesswithmonica.com
Conversations for Simple Growth, private podcast - businesswithmonica.com/private-podcast
Social links:
Instagram: https://www.instagram.com/businesswithmonica/
LinkedIn: https://www.linkedin.com/in/monicasharmapatnekar/
Twitter: https://twitter.com/businesswithmon
Facebook: https://facebook.com/businesswithmonica
Timestamps:
00:00 Introduction: The Challenge of Repeat Customers
00:25 Meet Monica Sharma-Patnekar
00:53 Monica's Journey and Expertise
01:47 Common Struggles of E-commerce Brands
02:56 The Importance of Customer Insights
04:53 The 4 D's Framework for Customer Understanding
09:24 Case Study: Mama and Rue
19:24 The Personal Impact of Business Growth
21:23 Working with Big vs. Small Companies
24:05 Monica's Final Thoughts and Contact Information
In this episode of 'What's Working in Ecommerce,' host Eagan Heath interviews PPC expert Zaid Ammari from PPC Masterminds.
Zaid shares his journey from a minimum wage bank job to founding his own PPC agency, sharing his valuable insights on navigating difficult accounts, the importance of accurate conversion tracking, and the pitfalls of overly relying on Google's automated recommendations.
The discussion delves into campaign structuring, the effectiveness of automated bidding strategies, and the nuances of Performance Max campaigns.
Zaid also highlights the significance of using scripts for better data insights and account management, offering practical advice for optimizing PPC efforts.
The episode provides a comprehensive look at advanced PPC techniques and practical strategies for improving ad performance.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Zaid Ammari from PPC Masterminds here: Website: ppcmasterminds.com
LinkedIn: linkedin.com/in/zaidammari
Google Data Studio: https://lookerstudio.google.com/reporting/cc7472bf-0d0e-40d4-b275-22f1996ca339/page/VAzeB
Timestamps:
00:00 Introduction
00:26 Zaid Omari's career: website to founding PPC Masterminds.
01:47 Common PPC mistakes: conversion tracking, trusting Google's recommendations.
04:05 Automated bidding strategies' effectiveness based on campaign types.
06:02 Key areas for Google Ads audit in new accounts.
08:28 Campaign structuring: relevant keywords and high intent.
11:36 Importance of branded campaigns and competitor bidding strategies.
14:05 Metrics and device breakdown in Google Looker Studio.
16:02 Separating campaigns by device type and analyzing metrics.
16:43 Manual CPC with bid and budget adjustments.
17:34 Analyzing performance by week, day, hour, geography, product.
18:46 Caution on Performance Max: pitfalls and monitoring.
21:14 Using scripts for Performance Max data extraction.
22:09 Lead companies: search term analysis, script usage, optimization.
23:31 Factors influencing PPC conversion rates: landing pages, keywords.
24:58 Scripts for automated tasks: search terms, bid adjustments.
26:26 Modified broad match strategy with sophisticated scripts.
In this episode of What's Working in Ecommerce, host Eagan Heath interviews Amandeep Singh, a seasoned developer from Cronix and Big C Experts.
They discuss how to integrate ecommerce functionalities into existing CMS websites using platforms like BigCommerce and Shopify, the importance of choosing the right tools based on client needs, and understanding technical debt.
Amandeep shares insights into the latest developments in BigCommerce, headless commerce, and useful tools for data management and front-end/back-end integration.
Tune in to learn about optimizing ecommerce platforms for varied business requirements and improving operational efficiency.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Amandeep Singh from Cronix LLC & Big C Experts here:
Website: https://cronixweb.com/
Amandeep's LinkedIn Profile: https://www.linkedin.com/in/amandeepsinghvirdi/
Timestamps:
00:00 Introduction to Embedding Ecommerce
00:22 Welcome and Guest Introduction
01:15 Understanding Client Needs for Ecommerce Platforms
01:55 Choosing the Right Ecommerce Platform
04:04 Technical Debt in Ecommerce
07:07 Amandeep's Journey in Ecommerce Development
09:22 Latest Developments in Ecommerce Platforms
10:00 Headless Ecommerce Explained
14:25 Tools and Plugins for Ecommerce
21:14 Final Thoughts and Contact Information
In this episode of 'What's Working in Ecommerce,' host Eagan Heath discusses the evolution of AI in retail with Barada Sahu from Mason.
They explore how generative AI is transforming customer experiences by personalizing content and interactions through omni-channel retail.
Barada highlights Mason’s capabilities in creating custom and immersive shopping experiences on the fly, tailoring to individual customer needs using advanced AI models.
They discuss the importance of personalized journeys, the role of AI in content generation, and the potential shift from traditional marketing tactics to AI-driven personalized sales strategies.
Tune in to learn about the future of ecommerce and practical insights on enhancing customer engagement with AI.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Barada Sahu from Mason here: Linkedin: https://www.linkedin.com/in/baradas/
Website: https://getmason.io/
Timestamps:
00:00 Introduction to Customer Engagement
00:28 Meet the Guest: Bharata Sahu from Mason
00:59 The Role of Generative AI in Commerce
02:57 Personalized Consumer Experiences
06:58 Mason's Approach to Customer Journeys
08:18 Visualizing the Modern Shopping Journey
14:40 The Importance of AI in Personalization
19:57 Entrepreneurial Insights and Lessons
21:56 Where to Find More Information
In this episode of 'What's Working in Ecommerce,' host Eagan Heath delves into the world of Amazon selling with Kusha Karvandi from Kazam.
Kusha shares his 12-year journey in ecommerce, starting from managing a gym to building and selling multiple eight-figure brands on Amazon.
The conversation covers essential strategies for product development, from private labeling to customizing products, leveraging Amazon's tools, and optimizing marketing and branding.
Kusha also introduces his software tool, Kazam, which helps automate and optimize Amazon advertising.
Whether you're a beginner or an advanced seller, this episode is packed with valuable insights and practical advice to help you succeed in the competitive world of ecommerce.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Kusha Karvandi from Kazam here: Website: www.gokazam.com
Timestamps:
00:00 Introduction and Host Welcome
00:48 Guest Introduction: Kusha Karvandi
00:58 Kusha's Ecommerce Journey
02:44 Product Development Insights
07:21 Private Label vs. Custom Products
09:48 Protecting Intellectual Property
19:59 Role of the Entrepreneur
23:38 Introduction to Kazam
28:02 Launch Titans and Service Business
30:05 Conclusion and Contact Information
In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing talks with Russ Hawkins, CEO of Agilence Inc.
They delve into the crucial role of agile intelligence and business analytics in enhancing ecommerce operations. Russ shares insights on using data to combat fraud, optimize sales strategies, and protect brand assets.
He also discusses the value of integrating data from multiple sources to make informed, data-driven decisions.
For ecommerce store owners, retailers, and marketers, this discussion uncovers valuable strategies for maximizing efficiency and growth in an omnichannel environment.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Russ Hawkins from Agilence here: Website: www.agilenceinc.com
Facebook: /agilence
Twitter: /agilence
LinkedIn: /agilence-inc.
Timestamps:
00:00 Introduction and Host Welcome
00:36 Guest Introduction: Russ Hawkins
00:50 Understanding Agile Intelligence
00:58 Data Analytics for Ecommerce
02:33 Fraud Prevention Strategies
05:11 Asset Protection for Ecommerce Brands
07:36 Agile Intelligence in Action
08:48 Omni-channel Retail Strategies
12:03 General Business Advice from Russ Hawkins
14:42 Customer Success Stories
17:38 Conclusion and Contact Information
In this episode of "What's Working in Ecommerce," host Eagan Heath and guest Jason Somerville from GW Partners and South Col discuss strategies for increasing ecommerce business value for potential acquisition.
They cover the importance of product differentiation, effective marketing, and the balance between quantitative and qualitative factors in brand value.
They also touch on the benefits of an omnichannel approach and the impact of the aggregator experience on the industry.
The conversation shifts to the competitive nature of ecommerce, the rising costs of customer acquisition, and the necessity for continuous innovation.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Jason Somerville from GW Partners and South Col here: Website: www.gw.partners/our-process
LinkedIn: https://www.linkedin.com/in/jason-somerville-7273b71a/
Timestamps:
00:00 Ecommerce landscape from acquirer's view.
01:37 Pandemic's impact and ecommerce fundamentals shift.
03:57 GW Partners, South Col's ecommerce growth services.
06:37 Enhancing value through product development and branding.
09:59 Customer loyalty, repeat rate indicate brand value.
13:16 Quantitative data, qualitative factors determine business value.
18:34 Omnichannel diversification key to ecommerce value.
21:35 Ecommerce mean reversion, Thracian's bankruptcy.
22:43 Increasing ecommerce competition and brand challenges.
23:32 Rising customer acquisition costs on digital ads.
24:41 Market forces drive business innovation for success.
24:48 Market dynamics require constant evolution, improvement.
25:14 Contact GW Partners, South Col for ecommerce help.
In this podcast episode, Paul Jarrett from Bulu Group and host Eagan Heath delve into the intricacies of ecommerce fulfillment.
Paul shares his expertise on the subject, discussing the challenges consumer packaged goods companies face and how leveraging technology and innovative strategies can help overcome these obstacles.
The conversation covers the evolution of fulfillment models, the importance of logistics, and the role of technology in streamlining processes and enabling growth for businesses.
Paul's entrepreneurial background and experience in building a subscription box business provide practical insights into the dynamic world of ecommerce fulfillment.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Paul Jarette from Bulu Group here: Company Website: https://www.bulugroup.com/
Personal Website: https://www.pauljarrett.com/
The Fulfillment Calculator: https://www.bulugroup.com/calculator
Timestamps:
00:00 Introduction to podcast, hosts, and topics overview.
01:32 Challenges in ecommerce fulfillment and technology.
02:07 Explaining 3PL vs. 5PL and distribution methods.
05:06 Business evolution from software to brand growth.
08:34 Logistics issues for goods companies and solutions.
13:50 Importance of linking digital and physical product info.
15:08 API use and dashboard for real-time fulfillment insights.
16:33 Technology's role in the fulfillment process.
18:42 Case study on a gummy mix product's success.
20:11 Strategies for small retailers and point-of-sale systems.
23:46 Impact of policy changes on business strategies.
25:37 Addressing fulfillment industry challenges and need for change.
26:36 Offering expertise to businesses in food and supplements.
27:57 Significance of correct shipping and storage practices.
28:42 Paul Jarrett's contact info and invitation to connect.
In this episode of "What's Working in Ecommerce," host Eagan Heath and his business partner Mark delve into the intricacies of Amazon product research.
Mark imparts his knowledge on spotting trends, utilizing tools like "Exploding Topics" and Helium 10, and the importance of differentiating products in a competitive market.
They discuss sourcing, manufacturing costs, and logistics, emphasizing the need to address customer preferences and stand out.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Mark Hope from Asymmetric Marketing here: Website: https://asymmetric.pro/
LinkedIn: https://www.linkedin.com/in/mark-a-hope/
Timestamps:
00:00 - Introduction
01:27 - Mark talks market trends for product ideas.
03:21 - Researching Amazon product opportunities, like tofu litter.
05:10 - Using Helium 10 for Amazon competitor analysis.
09:32 - Data Dive analysis, sourcing from Alibaba.
13:42 - Logistics, warehouses, and Amazon fulfillment services.
17:22 - Importance of differentiation and strategy on Amazon.
17:58 - Evaluating product opportunity against market and competition.
In this episode of "What's Working in Ecommerce," host Eagan Heath talks with Ramiro Velasco about the intricacies of the ecommerce market in Mexico.
Velasco, with a background in mechanical engineering, shares his transition to ecommerce, driven by a passion to enhance economic opportunities in Mexico.
He highlights the challenges of bureaucratic barriers and the importance of local legal representation. The discussion also covers the evolving Mexican consumer behaviors, digital payment solutions, and the potential for ecommerce growth.
Insights into the unique aspects of pricing and market expansion strategies are also explored, offering a deep dive into the burgeoning Latin American ecommerce landscape.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Ramiro Velasco from GoAvance here: Website: goavance.com
Instagram:@go.avance
Linkedin: goavance
Instagram: alevel92
Linkedin: ramiro-velasco-mesina-a96bb8143
Timestamps:
00:00 Mexico's ecommerce, shopping behavior, influencers, consumer habits.
00:15 Eagan Heath's "What's Working in Ecommerce," business, marketing expertise.
01:29 Romero Velasco: mechanical engineer to ecommerce, marketing, Amazon.
03:44 Velasco on ecommerce strengths, product communication, search results.
05:56 Bureaucratic challenges, tax ID, business setup in Mexico.
10:36 Mexico's ecommerce potential, digitization, online consumer growth.
15:05 Pricing strategies, demand elasticity, adapting to Mexico's market.
16:49 Ecommerce growth, non-cash payments, online transaction ease.
18:03 Amazon Prime's subscription cost, efficiency in Mexico.
18:34 Mexico vs. US shipping, delivery, warehouse proximity.
19:43 Foreign sellers' challenges in Mexico: language, culture, tools.
21:26 Social media, influencers' impact, marketing in Mexico.
22:45 Seize Mexico's ecommerce opportunity, importance of timely action.
24:15 "Avance" company background, Spanish meaning, working fun.
24:55 Speaker contact info, LinkedIn preferred.
25:21 Closing thanks, sharing ecommerce insights in Mexico.
In this podcast episode, Eagan Heath interviews Ben Billups, who shares his expertise in email and SMS marketing for ecommerce.
Ben discusses the importance of list growth, optimization, and compliance, and introduces the "infinity messaging model" for promotions.
He details the impact of spam complaints on sender reputation and the use of identity resolution tools for non-opt-in email lists.
Ben highlights the need for compliance with regulations like CCPA and CAN-SPAM.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Ben Billups from Noble here:
https://empathyfirm.com/ben-billups/
https://www.linkedin.com/in/ben-billups/
https://twitter.com/BenBillups
Timestamps:
00:00 List growth key for email, SMS marketing revenue.
01:37 Ben's shift from startups to ecommerce email revenue.
02:58 Optimize opt-ins, automations for email, SMS revenue.
08:26 Tools like Klaviyo, Attentive boost growth, deliverability.
12:13 SMS marketing compliance: double opt-in, consent records.
16:02 Email authentication: DKIM, SPF, DMARC for deliverability.
18:54 Email records, DMARC, spam rate affect reputation.
22:25 Monitor spam, deliverability, KPIs; engagement affects reputation.
25:17 Non-opt in email strategies for traffic, ROI.
33:37 "Infinity messaging model" targets engagement, expands segments.
37:59 Infinity model boosts promotion revenue potential.
38:39 Ben invites connections on email, SMS marketing.
39:13 Eagan thanks Ben, prompts to subscribe, share.
In this episode of "What's Working in Ecommerce," host Eagan Heath interviews Alex, a successful direct-to-consumer (DTC) entrepreneur who sold his previous business, Apt2B, and is now working on Couch.com.
They discuss the challenges of growing a DTC business, focusing on marketing strategies such as affiliate marketing, which Alex believes is underutilized by ecommerce brands.
They also touch on the logistics of shipping large items like furniture and the importance of being nimble and adaptable in business.
Alex shares insights from his experience growing Apt2B to $40 million in annual revenue, emphasizing the importance of a solid foundation in digital marketing and the benefits of working with agencies to stay on top of marketing trends.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Alex Back from Couch.com here: https://couch.com
https://couch.com/about-us
https://www.linkedin.com/in/alex-back-49784435/
Timestamps:
00:00 Affiliate Marketing Renaissance in Ecommerce
00:16 Alex, Successful DTC Founder's Background
03:11 Selling Large Furniture: Challenges, Logistics
04:44 Apt2B's Growth to $40M Revenue
05:56 Apt2B's Marketing: Digital, Google Ads
08:42 Social Influencers, Affiliates Promote Furniture
11:16 Agencies' Expertise in Digital Marketing
13:40 Couch.com: Addressing Furniture Industry Challenges
16:21 Couch.com's Connector Business Model
17:16 Visit Couch.com for Content, Giveaways
In this episode of "What's Working in Ecommerce," host Eagan Heath talks with Lior Pozin, CEO and co-founder of AutoDS, about the evolving world of ecommerce and dropshipping.
Lior shares the story of AutoDS's growth, emphasizing the importance of product research and adaptation to market changes.
They discuss the relevance of dropshipping in 2024, highlighting the use of social platforms like TikTok for product trend analysis.
Lior also provides insights into the process of finding profitable products, selecting suppliers, and the significance of staying current with ecommerce trends.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Lior Pozin from AutoDS here:
LinkedIn: https://www.linkedin.com/in/liorpozin/
Website: http://autods.com/
Timestamps:
00:00 - Introduction
01:25 - Lior Pozin on AutoDS's rapid all-in-one platform growth.
02:31 - Pozin highlights dropshipping's potential and product selection.
03:36 - Pozin on researching dropshipping products via social trends.
06:47 - AutoDS's origin from personal dropshipping automation needs.
12:13 - Importance of data tools like AutoDS for product identification.
18:04 - Pozin credits consistency, feedback, holistic approach for success.
In this episode of "What's Working in Ecommerce," host Eagan Heath chats with Natalie Hughes from Asymmetric Marketing about the multifaceted role of TikTok in ecommerce.
They delve into TikTok's dual function as a marketing and sales platform, the process of setting up a TikTok shop, and the advantages of an organic TikTok presence.
Natalie discusses product suitability on TikTok, the use of the creator marketplace for content, and the importance of analytics and metrics like CPMs and ROAS.
She also offers tips for newcomers to TikTok advertising, emphasizing authenticity and the willingness to experiment.
The episode concludes with Natalie inviting listeners to connect for further discussion.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Natalie Hughes from Pennock here: Website: pennock.co
Email: natalie@pennock.co
Timestamps:
00:00 TikTok's authenticity, sales impact, organic presence importance.
01:06 TikTok vs. other platforms, marketing tool evolution.
02:41 TikTok Shop setup, ecommerce integration explained.
09:40 Using TikTok's creator marketplace for authentic content.
12:33 TikTok's pixel setup, tracking, analytics compared.
14:25 Key metrics overview: CPM, engagement, ROAS.
17:08 Audience targeting on TikTok, hashtag use, demographics.
18:20 Natalie's tips: transitioning to TikTok ads, patience.
19:13 Speaker 2 suggests Natalie for future creative showcase.
19:29 Natalie offers contact info, invites personal communication.
In this episode of "What's Working in Ecommerce," host Eagan Heath, now partner at Asymmetric Marketing, discusses with Emma Schermer Tamir, a copywriting expert from Marketing by Emma, the intricacies of crafting effective Amazon listings and ecommerce copy.
They explore the importance of deeply understanding one's target audience, the competitive environment on Amazon, and the necessity of preparation before writing product descriptions.
The conversation highlights the value of creating customer avatars, analyzing competitor reviews, and using language that resonates with the audience.
They emphasize the power of bold branding and authentic marketing in connecting with the right customers and standing out in a crowded marketplace.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Emma Schermer Tamir from Marketing by Emma here: YouTube: www.youtube.com/marketingbyemma
LinkedIn (personal): https://www.linkedin.com/in/emma-schermer-tamir/
LinkedIn (business): https://www.linkedin.com/company/marketing-by-emma/
Instagram: @eschermer
Facebook (personal): https://www.facebook.com/ejschermer/
Facebook (business): https://www.facebook.com/marketingbyemma/
Free Amazon listing or product page analysis: www.marketingbyemma.com/freeanalysis
Website: www.marketingbyemma.com
Timestamps:
00:00 Specific target customer demographics key for marketing.
00:16 Egan Heath introduces "What's Working in Ecommerce" podcast.
01:28 Importance of evolving brand for business impact.
04:02 Understand competitors, avoid price wars on Amazon.
07:39 Bold branding, humor, honesty connect with audience.
14:21 Create customer avatars, review competitor insights.
18:19 Emotional motivations drive customer purchases.
23:00 Honest marketing, clear communication, set expectations.
26:33 Balance keywords with effective copywriting.
27:37 Use specific, intent-driven keywords on Amazon.
31:26 Improve conversion with concise language and visuals.
33:16 Innovate on Amazon using social media strategies.
34:34 Access more content, get free product analysis.
In this episode of "What's Working in Ecommerce," host Eagan Heath interviews Nikki Lindgren from Pennock.co about digital marketing for beauty and skincare brands.
They explore niche marketing, budgeting, creative strategies, and programmatic advertising.
Nikki shares her agency's approach to performance marketing, emphasizing the visual aspect of beauty brands and the importance of testing different strategies. They discuss the effectiveness of TikTok for the industry and the shift in advertising from Meta to TikTok.
The episode highlights the agency's expertise in scaling brands to significant sales milestones and the evolving digital marketing landscape in the beauty sector.
For help with paid social, paid search, or email automation, check out our agency here:
https://asymmetric.pro/
You can find Nikki Lindgren from Pennock.co here: Website: pennock.co
Timestamps:
00:00 Machine learning's impact on digital marketing efficiency.
01:15 Niching in beauty, skincare marketing success.
02:38 Agency benchmarks performance with DTC Index.
03:53 Holistic budget planning drives growth.
05:10 Vetting marketing goals against budget.
06:29 Reinvesting revenue into advertising essential.
08:13 Challenges advertising low-priced beauty items.
09:22 High-quality video crucial in beauty marketing.
11:19 Machine learning shifts ad performance strategies.
12:32 Beauty ads focus on benefits, credibility.
14:59 Programmatic advertising's direct response effectiveness.
17:01 Programmatic vs. Google Display performance insights.
18:59 Allocating spend: top-of-funnel vs. remarketing.
19:34 Performance marketing's evolution in beauty.
20:10 Case study: fragrance brand's targeted expansion.
21:10 Targeting lifestyle audiences on TikTok.
22:08 TikTok vs. Meta advertising benefits.
23:08 Organic strategy's role in TikTok ads.
24:03 Importance of agile ad testing.
24:40 Contacting agency for brand assistance.
In this podcast episode, Eagan Heath interviews Mike Begg, CEO of AMZ Advisers, who shares his insights on ecommerce, particularly in Latin America.
Mike shares his extensive experience in retail arbitrage, brand building, and the services provided by AMZ Advisers.
Dive into the evolving pay-to-play nature of Amazon advertising, common mistakes brands make, and the potential for expansion into Latin American markets like Mexico and Brazil.
Whether you're a seasoned seller or new to the platform, this episode offers valuable insights on how to navigate the complexities of Amazon advertising and capitalize on emerging markets.
Begg offers guidance for brands looking to expand into this region through his company, AMZ Advisers.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Mike Begg from AMZ Advisers here: Website: http://amzadvisers.com/
Facebook: https://facebook.com/amzadvisers
Instagram: https://www.instagram.com/amzadvisers/
Linkedin: https://www.linkedin.com/company/10895001
YouTube: https://www.youtube.com/c/amzadvisers
Timestamps:
00:00:00 - Amazon Advertising Trends
00:00:17 - Introduction to the Podcast
00:01:24 - Mike Begg's E-Commerce Journey
00:03:05 - Services Provided by AMZ Advisers
00:03:34 - Common Mistakes in Amazon Advertising
00:05:23 - Evolving Nature of Amazon Advertising
00:06:25 - Different Types of Amazon Advertising
00:10:07 - Considerations for Client Onboarding
00:11:43 - Opportunities in Latin America
00:13:44 - Sales and Growth Potential in Latin America
00:16:33 - Focus on Mexico and Brazil
00:19:24 - Import Taxes in Latin America
00:20:00 - Business Challenges in Brazil
00:20:50 - Focus on Mexico in Latin America
00:22:16 - Logistical Challenges in Brazil
00:23:00 - Localization for Selling in Mexico
00:24:10 - In-Demand Categories in Latin America
In this podcast episode, Raul Galera from ReferralCandy and Eagan Heath of Caravan Digital discuss the impact of referral programs on e-commerce growth.
Raul shares that subscription-based e-commerce businesses particularly benefit from referral programs.
Despite a challenging year, Black Friday and Cyber Monday saw high online sales, and referral programs have helped sustain growth by leveraging word-of-mouth marketing.
Raul explains the "give ten, get ten" referral structure and the psychology behind customer incentives.
They explore the success of Branch Basics' referral program and the potential ROI for e-commerce brands.
Raul also mentions ReferralCandy's compatibility with various platforms and the opportunities for agency partnerships.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Raul Galera from ReferralCandy here: Email: raulg@referralcandy.com
Skype Name: raulgalera
Your Website: referralcandy.com
LinkedIn Page: https://www.linkedin.com/in/raulgalera/
Facebook Page: https://facebook.com/referralcandy
Twitter Handle: @referralcandy
Timestamps:
00:00 - Introduction
00:19 - E-commerce challenges and optimism during sale events.
03:00 - ReferralCandy's role in e-commerce referral programs.
04:13 - "Give ten get ten" referral offer explained.
07:05 - Customer psychology's impact on referral marketing efficiency.
10:18 - Subscription products boost referral program success.
14:57 - Branch Basics' referral program success and metrics.
18:20 - ReferralCandy's compatibility with multiple e-commerce platforms.
18:45 - Agencies optimizing programs with ReferralCandy collaboration.
18:52 - Benefits of ReferralCandy's partnerships and support.
19:17 - Support, case studies, revenue share for agencies.
19:32 - Visit ReferralCandy's site for e-commerce resources.
19:51 - Subscribe, share, and await next episode's insights.
In this podcast episode, Samantha Kozuch, founder of The Maniscripting Journal, joins host Eagan Heath to discuss her entrepreneurial journey and the development of her physical journal product designed for mindset and self-development.
She shares her personal transformation story, the journal's impact on users, and the marketing strategies employed to promote it.
Samantha emphasizes the importance of a physical journal for focus and connection, the diverse demographic it serves, and the empowerment it provides.
The episode explores themes of personal growth, empowerment, and aligning with one's purpose, while also delving into the practical aspects of ecommerce marketing.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Samantha Kozuch from The Maniscripting Journal here: https://maniscripting.com/
https://www.linkedin.com/in/samanthakozuch/
https://www.instagram.com/samanthakozuch
Video Timestamps:
00:00 Samantha arrested, decides to change her life.
01:36 Journal's name origin, vision, pandemic development.
05:36 Samantha's pre-journal self-improvement and entrepreneurial journey.
09:39 Journaling, meditation's impact on Samantha's career.
13:02 Crafting journal questions for personal transformation.
15:29 Marketing strategies: paid, PR, affiliates, social media.
19:39 Choosing physical over digital product launch.
20:21 Benefits of a physical journal for mindset.
22:43 Journal helps diverse women change their lives.
24:04 Aligning with purpose, societal awakening, healing.
25:16 Women's empowerment and men's supportive roles.
27:08 Marketing: addressing dissatisfaction to aspirational mindset.
29:35 Follow Samantha on Instagram for more insights.
In this podcast episode, Dylan Lam, owner of Omirank, discusses the importance of diversifying sales channels for Amazon sellers, particularly through Kickstarter.
He outlines the five levels of product development and the future-proof product launch formula his company uses to help clients create viral content.
Lam also shares strategies for driving traffic to a campaign, including group infiltration and targeted ads.
He emphasizes the importance of building an email list for engagement testing and lead conversion.
The host, Eagan Heath, underscores the complexity of the crowdfunding process and the necessity of product uniqueness.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Dylan Lam from Omirank Marketing Agency here: https://www.linkedin.com/in/omirank-marketing-agency-b57017239/
https://amazon.omirank.com/
https://amz.omirank.com/fppformula
Timestamps:
00:00 - Introduction
05:19 - Kickstarter launch: storytelling, pricing, analysis, target audience.
06:28 - Pre-launch: validate interest through video or sign-up.
08:09 - Video captures attention, copy convinces backers. Landing page: graphics, benefits, features, credibility.
11:48 - Facebook groups engage Kickstarter audience, gather feedback.
13:03 - Facebook, Google, YouTube ads target and optimize conversion.
17:07 - Launch unique products, minor tweaks create new demand.
In this episode of "What's Working in E-commerce", Eagan Heath interviews Casey Hill, who shares his experience in crowdfunding a card game called Arkon.
Casey discusses the challenges of building trust as a new ecommerce brand and the importance of outside validation through review channels.
He also talks about the successful Kickstarter campaign for Arkon, which raised $40,000, and the strategies they used, including direct Facebook ads and free PR.
Casey emphasizes the importance of owned assets for conversion rate optimization and shares his strategy of reaching out to game stores to expand sales channels.
He concludes by discussing his current role at ActiveCampaign.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Casey Hill from Active Campaign here: https://www.linkedin.com/in/caseyhill/
https://twitter.com/Growth_Corner
https://www.activecampaign.com/
https://www.kickstarter.com/projects/1080559033/arkon
https://arkongame.com/
https://amplifiedmasterclass.com/
Timestamps:
00:00 - Introduction
03:28 - Casey on creating and testing Arkon card game.
04:41 - Casey's Kickstarter strategies: Facebook ads, free PR, review copies.
08:10 - Casey on outside validation and trust-building through reviews.
09:06 - Casey on newsletter feature driving traffic to Kickstarter.
09:30 - Casey's brother and father's contributions to game development.
12:22 - Casey's leadership lesson: trust experts and give autonomy.
18:01 - Casey on trust-building and transparency with customers.
20:33 - Casey's use of pipelines to manage retail relationships.
22:34 - Casey encourages wholesale and retail partnerships for growth.
In this episode of "What's Working in E-commerce", Eagan Heath talks with Wayne Richard, CEO of Bean Ninjas, about the accounting challenges faced by ecommerce businesses.
Richard emphasizes the importance of understanding cash flow, profitability, and financial literacy. He introduces the concept of accrual accounting and a tool called the cash conversion cycle to help sellers analyze their cash flow.
Richard also presents the Margin Calculator Plus, a tool for analyzing expenses and identifying cost-saving opportunities.
The conversation concludes with Richard explaining how Bean Ninjas can assist ecommerce businesses in achieving their financial goals.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Wayne Richard from Bean Ninjas here: https://www.linkedin.com/in/waynedrichard/
https://beanninjas.com/
Timestamps:
00:00 - Wayne Richard on ecommerce profitability and calculation.
01:38 - Eagan Heath asks about accounting challenges in ecommerce.
04:55 - Wayne Richard on financial reports and literacy importance.
14:48 - Understanding profit and expense identification with spreadsheets.
15:56 - Efficiency and cost savings in ecommerce businesses.
17:31 - Impact of changing marketing efficiency ratio on profitability.
25:18 - Break-even units and forecasted units for informed decisions.
26:20 - Unit economics for identifying areas needing attention.
29:50 - Baseline understanding and challenging assumptions for measurable changes.
In this episode, Eric Melchor, Head of Partnerships at OptiMonk, and our host Eagan Heath discuss the importance of personalization in ecommerce.
Melchor explains how personalization can improve conversion rates by delivering the right content and offers to customers.
He provides examples of successful strategies, including a case study of a brand that increased conversion rates by tailoring landing pages to specific ads.
Eagan emphasizes that personalization should extend beyond using someone's name in emails. Melchor also details how OptiMonk, a conversion optimization tool, can assist in personalization efforts.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Eric Melchor from OptiMonk here: https://www.linkedin.com/in/ericmelchor/
https://www.innovatorscanlaugh.com/p/b2b-podcast-network/
https://www.optimonk.com/
Timestamps:
00:00 - Introduction
01:21 - Eric Melchor on personalization's significance, using in-store salespeople as an example.
02:49 - Obvi's success with dynamic content on landing pages.
07:55 - OptiMonk's expansion to offer conversion optimization tools.
11:30 - Eric Melchor on the importance of checklist for improvement.
12:26 - Free workshop with actionable optimization checklists.
15:54 - Eric Melchor on personalized experiences to improve conversions.
21:32 - Personalization's value in ecommerce and business benefits.
22:39 - Eagan Heath on considering users in conversion rate optimization.
23:06 - OptiMonk's boot camp and workshop, Eric Melchor's LinkedIn profile.
In this episode of What’s Working in Ecommerce, Dennis Moons from Store Growers and Eagan Heath discuss the complexities and challenges of Google's Performance Max campaigns.
They delve into the lack of control and transparency for advertisers, the need for strategic budget allocation, and the importance of understanding how Performance Max impacts other campaigns.
They also share successful strategies and adjustments for improving control over campaigns.
A case study is presented to illustrate the impact of directing significant traffic to specific products.
The discussion emphasizes the necessity of a holistic analysis of account performance and the potential benefits of combining Performance Max with standard shopping campaigns.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Dennis Moons from Store Growers here: https://www.linkedin.com/in/dennismoons/
https://twitter.com/DennisMoons
https://www.storegrowers.com/
Helpful links: https://mikerhodes.circle.so/c/free-scripts/script-to-chart-top-search-terms
https://www.storegrowers.com/#cb2e530d7f
Timestamps:
00:00 - Introduction to podcast episode and campaign influence.
01:05 - Changes in Google Ads platform, Smart Shopping, Performance Max.
05:04 - When to use Performance Max, challenges for smaller advertisers.
09:37 - Running branded search campaign alongside other campaigns.
10:48 - Using feed-only Performance Max campaign for budget allocation.
12:08 - Seeing budget breakdown with scripts and listing groups.
19:35 - Lack of transparency in Google ads, tech giants' power.
21:07 - Checklist for setting up Performance Max campaign.
26:18 - Running experiments to influence Performance Max campaigns.
30:03 - Downside of not knowing how to manage Performance Max.
30:30 - Case study on testing max campaign with specific products.
32:09 - Strategy of using mix of max and standard shopping campaigns.
In this episode of "What's Working in E-commerce", Eagan Heath interviews Jimmy Furlano from GhostRetail.
Jimmy shares the potential of video shopping and how it enhances the customer experience. He explains how GhostRetail's shoppable videos integrate with merchant websites, allowing customers to watch videos and shop simultaneously.
Jimmy also highlights the use of picture-in-picture technology and the benefits of shoppable videos for education.
The conversation also covers the role of live chat in ecommerce, the logistics of live chat, and the impact of interactivity on brand engagement and sales.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Jimmy Furlano from GhostRetail here:
https://www.linkedin.com/in/jimmy-furlano-5125b021b/
https://www.ghostretail.com/
Timestamps:
00:00 - Speaker discusses website experience vs physical store.
01:15 - Host introduces Jimmy Furlano from GhostRetail.
05:43 - Jimmy talks about GhostRetail's shoppable video platform.
10:27 - Explains different use cases of shoppable videos.
11:40 - Discusses videos on GhostRetail's website.
14:10 - Introduces live streaming in ecommerce.
21:22 - Importance of brands being set up for live chat.
22:17 - Option for customers to use video and audio.
22:57 - Positive results of implementing interactive features on websites.
In this episode of "What's Working in Ecommerce", Eagan Heath interviews Katrina McKinnon from copysmiths.com.
They discuss the importance of creating high-quality, engaging content for successful digital marketing.
Katrina shares her experiences in content marketing, emphasizing the need for combining AI with human creativity. She also highlights the importance of providing visual relief in articles.
Katrina acknowledges that while content marketing may not yield immediate results, it is a long-term investment that can increase traffic and industry authority.
Finally, she talks about the impact of AI in content creation and the importance of establishing authority in AI-generated content.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Katrina McKinnon from CopySmiths here:
https://www.linkedin.com/in/katrinamckinnon/
https://copysmiths.com/
Timestamps:
00:00 - Emphasize quality content tailored to customers for search engines.
01:00 - Share success stories of increasing organic traffic through content.
07:06 - Discuss AI's role in content creation and human creativity.
09:54 - Explain article checklist for well-written content.
13:36 - Monetizing content takes time but brings increased traffic and authority.
17:09 - Use AI to create audio files for accessibility and authority.
19:53 - Establish authority with a glossary of terms for SEO.
22:20 - Authoritative content triggers search engines and establishes credibility.
25:38 - Creative content resonates with the audience and boosts SEO.
In this episode of "What's Working in Ecommerce", Eagan Heath interviews David Wachs, founder and CEO of Handwrytten, a company specializing in automated handwritten notes.
David shares about the unique appeal of handwritten notes in the digital age and how Handwrytten uses robotics and personalization to create these notes at scale.
The discussion also covers the integration of Handwrytten with ecommerce platforms like Shopify, the process of replicating handwriting, and the significant impact of personalized notes on customer relationships and business growth.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find David Wachs from Handwrytten here: https://www.linkedin.com/in/davidwachs/
https://www.handwrytten.com/
Timestamps:
00:00 - Discussion on handwritten notes vs. emails and emotional impact.
01:30 - Handwrytten is the largest provider of automated notes.
03:50 - Handwrytten integrates with Shopify for automatic note sending.
11:03 - Handwrytten replicates handwriting and impact of authentic notes.
12:00 - Importance of personalized notes for e-commerce brands.
15:11 - Staying connected with customers through handwritten notes.
22:11 - Targeting specific businesses or areas with handwritten notes.
23:12 - Handwrytten yields 27 times greater response rate than mailers.
26:22 - Unique value of handwritten notes in creating emotional connections.
In this episode of "What's Working in Ecommerce", Eagan Heath interviews Yong-Soo Chung.
Yong-Soo shares his journey from cryptocurrency engineer to owning three successful ecommerce businesses: Urban EDC, Spotted by Humphrey, and Growth Jet. He discusses his unique marketing strategies, focusing on partnerships, relationships, and creating an exclusive brand experience.
Yong-Soo also emphasizes the importance of high-quality design, photography, and consistent branding. He shares lessons learned in creating win-win partnerships and the significance of providing value beyond affiliate commissions.
The episode also explores Yong-Soo's views on bootstrapping businesses, his podcast "First Class Founders", and his commitment to sustainability with Growth Jet's climate-neutral certification.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Yong-Soo Chung from GrowthJet here:
https://www.linkedin.com/in/yongsoo/
https://www.growthjet.com/
https://urbanedcsupply.com/
https://www.firstclassfounders.com/
https://spottedbyhumphrey.com/
Timestamps:
00:00 - Introduction
01:16 - Yong introduces Urban EDC, Spotted by Humphrey, Growth Jet.
02:10 - Yong starts Urban EDC after leaving cryptocurrency engineering.
05:41 - Urban EDC partners with designers and content creators.
11:08 - Working with technical and lifestyle content creators.
13:19 - Investing in branding and design for differentiation.
15:48 - Email marketing strategy, gear drop sneak peeks, creative Friday emails, segmented emails, loyalty program.
22:29 - Great customer experience leads to referrals and recognition.
23:02 - French bulldog's popularity leads to pet product shop.
27:07 - In-house fulfillment after theft and issues.
34:12 - Importance of bootstrapping and creative funding methods.
35:21 - Introduction of "First Class Founders" podcast.
36:16 - Closing remarks, subscribe to podcast, share with others.
In this episode, Carl Weische, the co-founder of Accelerated Agency discusses the principles of turning prospects into buyers, including creating a strong first section on a landing page, building trust through customer reviews and endorsements, handling objections, and creating an irresistible offer.
Carl also emphasizes the importance of guarantees, transparent communication about shipping and returns, and creating a sense of community.
He also discusses the concept of custom sales funnels and landing pages for each paid media channel, as well as the importance of designing for mobile first in e-commerce.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Carl Weische here: https://twitter.com/CarlWeische
https://www.linkedin.com/in/carl-weische-2488a5198/
https://www.acceleratedagency.com/
Timestamps: 00:00:00 - Introduction
00:02:28 - Reasons for buying: motivation, value, friction reduction, anxiety removal.
00:04:05 - Understanding motivation: pain is a stronger motivator.
00:07:23 - Principles of successful brands: hero section, persuasive copywriting, trust, irresistible offer, anxiety removal.
00:10:45 - Strong first section on landing page builds trust.
00:12:30 - Persuasive copy and storytelling highlight pain points, benefits.
00:14:17 - Use customer reviews, TV/magazine recommendations to build trust.
00:19:05 - Guarantees and transparent shipping/return terms increase customer confidence.
00:20:13 - Custom ads and landing pages for different customer stages.
00:22:12 - Case studies show product pages improve conversion rates.
00:27:56 - Collection page layout: product cards, price, benefits, CTA.
00:29:04 - Landing page layout: value proposition, social proof, benefits, FAQs, storytelling.
00:30:40 - Design for mobile first: majority of traffic comes from mobile.
In this podcast episode, Duane Brown, CEO and Head of Strategy at Take Some Risk Inc. emphasizes the importance of reducing friction in the conversion process for online stores and highlights the need for a seamless purchasing experience.
He shares his approach to driving results and improving profitability for clients, optimizing ad accounts, and navigating the transition from Universal Analytics to GA4.
Duane shares insights on bidding strategies for shopping campaigns on Google and the significance of optimizing a brand's website.
He also touches upon the DTC Brand Index and the value of customer reviews.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Duane Brown from Take Some Risk Inc. here:
https://www.linkedin.com/in/duanebrown/
https://www.takesomerisk.com/
Timestamps:
00:00 - Importance of frictionless conversion process for customer conversions.
00:18 - Introduction of guest Duane Brown, CEO of Take Some Risk Inc.
01:23 - Duane Brown's career journey and adaptability in marketing.
09:54 - Profitability importance for clients and strategies for improvement.
10:24 - Enhancing website performance through optimization and addressing drop-offs.
12:21 - Transition from Universal Analytics to GA4 and data integration.
25:52 - Understanding customer buying motivations for effective ad targeting.
21:09 - Purpose and usage of DTC Direct to Consumer Brand Index.
20:34 - Mobile optimization for websites due to high mobile traffic.
27:16 - Analyzing customer reviews to understand preferences and pain points.
27:41 - Speaker 1's contact information: website, email, Twitter, LinkedIn, Reddit.
28:15 - Speaker 2's gratitude, call to subscribe and share.
In this podcast episode, Lauren Lee from ClickBank delves into affiliate marketing for e-commerce businesses.
She shares the different types of affiliates, the importance of having a clear strategy, and the potential of email list management as an overlooked channel.
Lauren also shares a success story of a brand called Organifi that used ClickBank and performance affiliates to scale their acquisition efforts.
She explains how Organifi used dedicated landing pages to convert customers and retain them within their ecosystem.
She also highlights the educational resources available on ClickBank for affiliates and sellers.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Lauren Lee from ClickBank here: https://www.linkedin.com/in/lauren-lee-a373765/
https://www.clickbank.com/
Timestamps:
00:00:00 - Introduction
00:01:26 - Introducing affiliate marketing and its basic principles.
00:02:05 - Exploring types of affiliates and strategies.
00:04:31 - Who benefits from affiliate marketing and considerations.
00:10:47 - Influencers' impact on product perception for different audiences.
00:11:46 - Influencer warm traffic vs. performance affiliate cold traffic.
00:12:02 - Affiliates' criteria for driving traffic to an offer.
00:22:12 - Success story: Organifi's growth with ClickBank and performance affiliates.
00:23:53 - Organifi's solution-oriented landing page and customer retargeting.
00:24:57 - ClickBank's free resources for brands and leveraging performance affiliates.
In this podcast episode, Ben Fisher, CEO and Co-founder of Rodeo, joins host Eagan Heath to discuss the importance of subscriptions in eCommerce and the challenges faced by direct-to-consumer brands in implementing successful subscription models.
Ben shares his experience and insights on building consumer-centric subscription solutions. He highlights the importance of providing solutions to the problems faced by non-technical, creative marketers in the e-commerce industry.
Ben also explains the consumer-centric approach taken by Rodeo, offering flexibility and aligning with the actual needs of the consumer. He emphasizes the importance of finding the right balance in subscription reminders and optimizing subscription programs.
Ben also shares his advice on understanding the market and finding a segment that wants what you've built.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Ben Fisher from Rodeo here: https://www.linkedin.com/in/skinnyandbald/
https://skinnyandbald.com/
https://hey.rodeo/
Timestamps:
00:00 - Introduction
01:19 - Ben Fisher on the importance of subscriptions in ecommerce.
05:02 - Ben Fisher on challenges of subscription models.
08:35 - Ben Fisher on "on-demand" subscriptions.
10:41 - Significance of reminders for subscription renewals and customer inaction.
12:04 - Key metrics to track in subscription programs.
14:09 - Incentives beyond discounts to attract and retain subscribers.
20:15 - Difference between opt-out and opt-in subscriptions.
21:16 - Importance of finding a market segment that wants your product.
25:33 - Observing market pain points and pivoting product.
31:15 - Transitioning from services to SaaS and bridging the gap.
32:17 - Rodeo's flexible consumer subscription experience to improve retention.
32:52 - Check out Rodeo's podcast, Subscription Radio.
In this episode of "What's Working in Ecommerce Podcast," Manish Chowdhary, the Founder & CEO of Cahoot returns as a guest to discuss the current state of shipping logistics and e-commerce order fulfillment with host Eagan Heath.
They delve into the changes in Amazon's logistics model, the impact of rising costs on e-commerce sellers, and the importance of optimization and automation.
They also touch on the growing traction of Walmart as a marketplace for sellers and the shift in e-commerce searches from YouTube to TikTok.
The episode highlights the need for sellers to adapt to changing trends and explore alternative platforms for marketing strategies.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Manish Chowdhary from Cahoot here: https://www.linkedin.com/in/manish-chowdhary/
https://www.cahoot.ai/
Timestamps:
00:00 - Walmart surpasses Amazon in ecommerce searches.
01:27 - Shipping logistics and rising costs impact ecommerce.
04:59 - Sellers need optimization, automation, and cost-cutting measures.
11:08 - Walmart solidifies position, attracts more sellers and consumers.
12:28 - TikTok gains traction, takes share from YouTube.
13:23 - Cahoot offers solutions for optimizing logistics and profitability.
In this podcast episode, Kate Toon, founder of Stay Tooned Inc shares common mistakes in digital marketing, the importance of understanding the customer, and Kate's approach to copywriting for e-commerce sites.
Kate emphasizes the need for businesses to conduct audits and understand their customers' desires and fears. She shares her experience with writing product descriptions and suggests a framework for creating compelling and unique descriptions.
Kate also points out the importance of evoking emotions and addressing objections in copywriting, measuring success as a copywriter, and the importance of personal branding.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Kate Toon here: https://www.linkedin.com/in/katetoon/
http://www.katetoon.com/
Timestamps:
00:00 - Introduction
01:49 - Lack of digital marketing understanding among small business owners.
02:54 - Importance of auditing SEO, site speed, keywords, etc.
04:07 - Developing customer avatar for customer-focused copywriting.
09:13 - Creating emotional product descriptions for customer engagement.
10:09 - Metrics for measuring copy success: conversion rates, brand awareness, etc.
12:16 - Addressing objections and fears in marketing to build trust.
17:45 - Kate's misconception of subbrands and importance of personal branding.
18:36 - Expressing personal values in branding and the challenges.
19:34 - Personal connection in small brands builds trust and loyalty.
In this episode, Michael Epstein, co-founder of PostPilot, shares about the effectiveness of postcard marketing and direct mail in the eCommerce industry.
He highlights the decline in email engagement rates and the need for alternative marketing channels.
PostPilot aims to be a streamlined direct mail solution, allowing brands to send personalized postcards to their target audience.
Michael emphasizes the importance of retention campaigns and shares the key considerations for brands getting started with direct mail.
He also shares success stories and highlights the importance of recency and frequency in customer behavior.
He highlights the format of direct mail pieces and the use of robotic technology for personalized handwritten notes.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Michael Epstein from PostPilot here: https://www.linkedin.com/in/mepstein1/
https://www.postpilot.com/
Timestamps: 00:00:00 - Introduction
00:01:22 - Shift in consumer behavior, increasing demand for direct mail.
00:03:46 - Direct mail for prospecting and acquisition, moving up funnel.
00:06:20 - Obtaining physical mailing addresses, syncing with Shopify, matching leads.
00:09:22 - Refill reminder campaign after 90 days, 24x ROI.
00:10:30 - Tracking attribution: subsequent purchases, coupon code usage.
00:11:54 - QR codes for reduced friction, specialty landing pages.
00:18:59 - Recency and frequency in determining customer likelihood.
00:19:59 - Effective for older and younger audiences, novelty factor.
00:23:10 - Personalized handwritten notes and envelopes for VIP customers.
In this podcast episode, Harry Dragpuch from Amware Fulfillment talks about:
- Ecommerce fulfillment
- Challenges faced by ecommerce stores
- Importance of the unboxing experience
- Handling seasonality
- Advantages of multiple fulfillment locations
- Comparison between third-party logistics providers and Amazon's two-day delivery standard
He also touches on choosing the right shipping mode for customers, maintaining control when outsourcing, and the criteria for businesses that are a good fit for third-party fulfillment services.
The episode emphasizes the collaborative nature of the ecommerce industry and the importance of staying updated with industry trends.
For help with your paid search, paid social, onsite SEO, or email automation, you can check out Eagan's agency at:
https://www.caravandigital.com/
You can find more about Harry Drajpuch here:
https://www.linkedin.com/in/hdrajpuch/
https://www.amwarelogistics.com/
Timestamps:
00:00:00 Intro
00:01:46 How Harry got into direct to consumer
00:05:11 Scaling without large capital investments
00:07:37 Considerations between Amazon FBA and 3PL
00:08:42 Protecting brand and customer experience
00:08:58 The unboxing experience
00:09:50 Handling seasonality and volume swings
00:12:55 Advantages of multiple locations
00:17:36 Delivery options and customer preferences
00:18:54 Outsourcing and control
00:23:14 Ideal customer volume and cost
00:26:05 Harry Draper's insights on ecommerce
In this podcast episode, Jacob Baadsgaard the founder of Disruptive Advertising, discusses the importance of focusing on the lifetime value of customers in e-commerce businesses.
He emphasizes the need to prioritize long-term customer value over the initial return on ad spend.
Jacob shares his experience optimizing John Deere's marketing strategy at Adobe, which led him to start his own agency.
The conversation also touches on the challenges of connecting marketing efforts in B2B companies and the significance of analytics and insights.
Jacob highlights the growth of Disruptive Advertising and the agency's range of services.
The episode concludes with a discussion on the importance of clarity, purpose, and investing in employees and stakeholders.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Jacob Baadsgaard from Disruptive Advertising here: https://www.linkedin.com/in/jakebaadsgaard/
https://disruptiveadvertising.com/
Timestamps:
00:00 - Introduction
02:15 - Jacob's Adobe experience: analytics and insights in marketing.
05:14 - Jacob's agency: freelancer to team formation.
09:37 - Scaling business: challenges and critical factors.
10:54 - Importance of customer stories for marketers.
11:49 - Aligning goals for customers and employees.
14:26 - Clear vision and plan for achieving business goals.
22:07 - Personal side of entrepreneurship: therapy benefits.
22:36 - Bigger vision and investing in team and growth.
23:33 - Embracing purpose in business: flexibility and growth.
In this podcast episode, Andy Hooper from Global Ecommerce Experts shares the opportunities for US sellers to expand their sales in Europe and the UK.
Andy highlights the potential of reaching a larger audience in Europe, but also mentions the challenges of dealing with multiple languages and customs regulations.
He delves into the importance of product compliance and business-level compliance, including tax regulations.
Andy advises sellers to have a well-planned launch strategy and to consider localization and fulfillment options.
He also promotes the resources and services offered by Global E-commerce Experts for those interested in expanding into Europe.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Andy Hooper from Global E-commerce Experts here: https://www.linkedin.com/in/andyghooper/
http://www.globale-commerceexperts.com/
Timestamps:
00:00 - Introduction
01:51 - US sellers can expand sales in Europe and UK.
03:06 - US sellers reach 80% of sales in Europe in 1.5-2.5 years.
06:20 - Challenges with compliance and product regulations when expanding internationally.
09:19 - Importance of product compliance and testing before launch.
10:15 - Business compliance, VAT in Europe, similar to US sales tax.
13:41 - Tips for translating and localizing product listings in Europe.
17:51 - Adapt product photos to fit marketplace and culture.
19:37 - Limitations of AI translation tools, importance of professional translators.
23:28 - Explore various channels beyond Amazon for European expansion.
In this episode of "What's Working in Ecommerce", the discussion between the host Eagan Heath and Mike Wenzel, a graphic designer from Caravan Digital continues.
They discuss Mike's design work for clients, including a rebranding project for Global Coin and a website redesign for Fromagination, an artisan cheese shop.
Mike emphasizes the importance of understanding a client's values and target audience, and ensuring the design reflects these.
He also highlights the need for consistent photography and clear user experience.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Mike Wenzel from Caravan Digital here: https://www.linkedin.com/in/michael-wenzel/
https://www.caravandigital.com/
Timestamps:
00:01:03 - Luxurious brand feel: gold film logo, world coin emblem.
00:06:32 - Compare homepage to store branding, improve design/navigation.
00:09:51 - New homepage mockup: clear navigation, streamlined product presentation.
00:10:07 - Hero image design and cheese button hover animation.
00:11:17 - Chalk drawings from store in website's category section.
00:12:33 - Website should replicate physical store experience.
In this podcast episode, Mike Wenzel, a graphic designer from Caravan Digital talks about the importance of branding and design for e-commerce brands. He shares the difference between graphic design and branding, emphasizing the value of brand loyalty and showcasing examples of brands that excel in branding and design. Mike also pinpoints the significance of transparency and ethical practices in branding, the impact of brand values on customer buying decisions, and the importance of consistency in design across different platforms.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Mike Wenzel from Caravan Digital here: https://www.linkedin.com/in/michael-wenzel/
https://www.caravandigital.com/
Timestamps:
00:00:00 - Introduction
00:01:16 - The significance of cultivating brand loyalty and values
00:04:10 - Importance of keeping the focus on customers and their values
00:05:08 - Example of Nike's branding and aspirational aspects
00:07:07 - Discussion on ethical brands and brand premium
00: 10:14 - Generational perspective on valuing ethical brands
00:12:32 - The importance of simplicity in brand elements
00:19:40 - The significance of branding beyond visuals
Jeff Greenfield, CEO of Provalytics and an expert in attribution and analytics discusses the current landscape of analytics, including the upcoming cookie apocalypse, iOS changes, and privacy regulations.
He emphasizes the need to shift our perspective and adapt to the changing digital environment. He highlights how traditional forms of media were not deterministic and explains the importance of tracking customer behavior in a digital world.
Tune in to gain insights into the evolving world of analytics and attribution.
For help with your paid search, paid social, onsite SEO or email automation, check out our agency at:
https://www.caravandigital.com/
You can find Jeff Greenfield and Provalytics below:
https://www.linkedin.com/in/jeffgreenfield/
https://provalytics.com/
Timestamps:
00:00:00- The concept of advertising ad stock
00:01:20- The current landscape of analytics and attribution
00:05:31- The role of server-side conversions and aggregation
00:09:17- The importance of impressions in attribution
00:10:13- Challenges of measuring new emerging channels
00:14:31- The shift toward lower-funnel advertising
00:19:40- Television and CTV as a Supplement to Digital Marketing
00:21:23- The Power of YouTube Advertising
00:25:58- The Impact of Live Television Advertising
00:28:12- The importance of impressions in podcast advertising
00:30:16- Understanding the role of marketers in driving website traffic
00:33:06- Different perspectives on attribution and analytics
00:36:56- The importance of measurement and criteria
00:38:59- Jeff Greenfield's journey to analytics
In this podcast episode Sarah Levinger, founder of HG Performance Creative talks about creative strategy in paid advertising for e-commerce.
Sarah discusses the importance of messaging in creative strategy, emphasizing the power of images over text.
She shares examples of brands that struggled with engagement and conversion rates due to generic messaging and highlights the significance of high-quality images that capture attention.
Sarah also explains the psychology behind the placement of elements in ads and the importance of starting with static ads.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Sarah Levinger from HG Performance Creative here:
https://www.linkedin.com/in/sarahlevinger/
https://sarahlevinger.co/
Timestamps:
00:00:00 - Introduction
00:00:00 - Significance of messaging in creative strategy and image processing speed.
00:01:09 - Ad creative as a crucial factor in performance.
00:03:22 - Role of creative strategy in paid advertising.
00:10:04 - Starting with statics in creative strategy for paid advertising.
00:11:01 - Professional photography not always necessary for ads.
00:14:29 - Research process and emotional motivators for effective messaging.
00:20:12 - Emotions and desires related to acceptance and belonging.
00:20:16 - Desire for notice and elevated social standing.
00:21:01 - Relevance of nurturance and its different contexts.
00:29:19 - Building social proof and targeting acceptance and community.
00:30:23 - Highlighting product features for the motivator of competency.
00:31:36 - Eye-catching design elements to stand out from competitors.
In this episode, Anton Hermann from SPACEGOATS, an expert in selling on Amazon in Europe discusses the barriers and challenges faced by non-European Union companies when selling on Amazon in Europe.
Anton explains the need for a European partner to handle importation and product liability. He emphasizes the importance of cultural adaptation in design and marketing.
Anton also discusses the benefits of revenue growth and product compliance for businesses selling on Amazon in Europe.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Anton Hermann from SPACEGOATS here: https://spacegoats.io/
https://www.linkedin.com/in/anton-hermann-a13b82133/
Timestamps:
00:00:00 - Introduction
00:02:55 - Anton discusses barriers for non-EU companies selling in Europe.
00:05:14 - Anton explains complexity of VAT registration in Europe.
00:09:07 - Anton describes SPACEGOATS' approach to selling in Europe.
00:10:06 - Client interested in expanding to Europe and product analysis.
00:13:16 - Adjusting product design, packaging, and photography for Europe.
00:18:04 - Potential sales in Europe compared to US market.
00:19:40 - Importance of diversifying revenue channels, like Amazon Europe.
00:20:50 - Product compliance requirements and language differences for non-EU companies.
00:22:14 - Brief discussion on liability and product safety regulations.
In this podcast episode, we focus on the importance of global product sourcing for e-commerce store owners and brands.
Sebastian Herz from Zignify Global Product Sourcing shares his background and experience in product sourcing, particularly in China.
He discusses the factors to consider when partnering with a supplier, the challenges of finding the right suppliers and negotiating prices, and the importance of quality control.
Sebastian also provides tips for contacting potential suppliers and shares a strategy called the "undercover hack" for getting better prices.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Sebastian Herz here: https://www.linkedin.com/in/sebastianherz/
https://zignify.net/
https://www.linkedin.com/company/zignify/
Timestamps: 00:00:00 - Introduction
00:01:02 - Sebastian explains global product sourcing and its importance.
00:02:02 - Sebastian shares his background and journey into product sourcing.
00:04:10 - Sebastian describes challenges faced when sourcing products in China.
00:08:56 - Tips for evaluating potential suppliers, including checking reviews.
00:09:54 - Difficulties and disagreements when working with suppliers.
00:10:41 - Advantages of working in an international business environment.
00:18:11 - Importance of considering supplier reliability for future business.
00:20:07 - Comprehensive search for potential suppliers to find the best.
00:23:26 - Importance of obtaining all contact data for suppliers.
00:26:12 - Challenges of finding the right supplier for a product.
00:27:07 - Manufacturers offering bribes to sourcing agencies.
00:33:15 - Emphasis on quality control during mass production.
00:35:11 - Negotiating prices with suppliers and pretending to be new.
00:36:07 - Difficulty in getting money back from suppliers in China.
00:37:09 - Strategy of finding new suppliers and renegotiating prices.
In this podcast episode, Halie Adams, Senior Agency Enablement Manager of BigCommerce provides an overview of BigCommerce as an e-commerce platform that supports merchants of all sizes and differentiates itself from other platforms.
She delves into the importance of marketing, personalization, and managing multiple brands.
She highlights the significance of personalization in the B2B sector and selling in multiple countries or regions.
Halie points out the benefits of managing multiple storefronts in a single place and encourages businesses to consider BigCommerce for tailored experiences.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Halie Adams from BigCommerce here:
https://www.bigcommerce.com/
https://www.linkedin.com/in/halieadams/
Timestamps:
00:00:03 - Egan Heath introduces Caravan Digital, an e-commerce agency.
00:01:03 - Halie Adams introduced, discussing BigCommerce as e-commerce platform.
00:01:05 - Halie Adams explains multi-storefront concept for e-commerce businesses.
00:09:06 - Significance of brand story and personalization in marketing.
00:10:05 - B2B buyers expect personalized online experience, businesses must deliver.
00:11:55 - Importance of localized websites when selling in different regions.
00:18:47 - Example of company using multi-storefronts to manage multiple brands.
00:19:33 - BigCommerce allows different pricing and user experiences for sales.
00:22:04 - Ability to create unique experiences and manage multiple websites using BigCommerce.
In this podcast episode, Olly Richards, owner of StoryLearning, an online education business, shares his unique career path and discusses the impact of the internet on the creator economy. Learn the importance of diversifying marketing channels and the proper way to repurpose content across different platforms.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Olly Richards from StoryLearning here: Website: https://ollyrichards.co
YouTube: https://www.youtube.com/channel/UCBTz3Np62RSDc8XneG9avrA
Twitter: https://twitter.com/mrollyrichards
LinkedIn: https://www.linkedin.com/in/ollyrichards/
IG: https://www.instagram.com/realollyrichards/
Timestamps:
00:01:02 - Olly Richards on career path and industry experience.
00:02:13 - Olly Richards on the transition to online education business.
00:06:41 - Olly Richards on using stories for language learning.
00:09:11 - Internet democratizes knowledge and removes gatekeepers.
00:11:25 - Scaling a knowledge-based business and building a brand.
00:15:19 - Diversifying marketing channels after scaling primary channel.
00:19:32 - Repurposing content without considering platform leads to low traction.
00:20:36 - Popular video transformed into engaging blog post example.
00:25:20 - Focus on high-quality content that stands out.
00:28:17 - Elements of a strong offer on sales page.
00:30:20 - Approach to sales optimization and testing variables.
00:33:57 - Importance of large tests on offer in sales process.
00:37:41 - Olly Richards on book strategy and reaching different audiences.
00:39:47 - Books diversify audience sources and attract readers.
00:41:44 - Underutilized opportunity for marketers to write valuable books.
Join us in this enlightening conversation with Aman Ghataura, the Head of Growth of Nuoptima and Alphagreen, as we delve deep into the e-commerce world, particularly focusing on the CBD marketplace. Aman shares the trials and triumphs of advertising in the CBD space and how strategic SEO can be a game-changer.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Aman Ghataura here: https://nuoptima.com/ https://alphagreen.io/
https://www.linkedin.com/in/aman-ghataura-2336b1100/
Timestamps:
00:01:11 - Aman on creating Alphagreen, CBD marketplace in Europe
00:02:19 - Aman on using SEO to outrank CBD brands
00:04:50 - Aman on writing high-quality product descriptions for SEO
00:09:18 - Speaker on using icon text for effective communication
00:13:53 - Speaker on benefits of FAQ sections on product pages
00:15:58 - Speaker on detailed product descriptions in competitive niches
00:17:35 - Discussion on blog post structure and elements
00:19:41 - Explanation of contextual pop-ups for conversions and guidance
00:24:24 - Comparison of SEO and PPC costs and returns
00:26:32 - Discussion on sales analysis in B2B and e-commerce
00:27:34 - Exploration of agency success levels and partnerships
00:29:07 - Explanation of focusing on one service or industry
In this episode, dive into the fascinating world of e-commerce with Ryan Flannigan from Nuance Media.
Today, we delve deep into Amazon optimization, the nuances of paid traffic, and the power of data-driven strategies.
Learn from real-life case studies and uncover the secrets of platforms like Helium 10 and Jungle Scout Cobalt.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Ryan Flannigan from Nuanced Media here: https://nuancedmedia.com/
https://www.linkedin.com/in/ryanflannagan/
Timestamps:
00:03 - Introduction to the show and host Eagan Heath's background
00:36 - Introduction to the episode and guest Ryan Flanagan, CEO of Nuance Media
01:04 - Discussion about Amazon's changing landscape and growth-driven advertising
03:24 - Focusing on hero listings and doing better than competitors
05:34 - Understanding market analysis and segment growth rates
07:08 - Analyzing market trends and gaining competitive advantage
07:49 - Understanding growth rate in relation to the market
11:54 - Importance of conversion optimization on Amazon
12:33 - Differentiating Nuance Media's approach to Amazon optimization 14:22 - Factors for optimization including quality, content, and split testing
14:52 - Using images effectively to improve click-through rates
15:22 - A/B testing on both search results and product listings
15:47 - Understanding A+ content and its impact on conversion
16:23 - The importance of brand registry for A+ content
17:20 - Comparing Amazon and website sales and lifetime value
19:07 - Assessing the search intent and brand engagement
24:09 - Using an Amazon Action Plan to assess opportunities
25:14 - The importance of professional assistance for Amazon campaigns
26:14 - Using ad spend to grow organic sales
28:03 - Clarification on advertising cost of sale and organic ranking
28:33 - Where to find more information and resources from Nuance Media
In this podcast episode, Yash Chavan, creator of Saral, a tool for influencer marketing, talks about the benefits of influencer marketing for direct-to-consumer (DTC) e-commerce brands, emphasizing the importance of authenticity and genuine recommendations from creators.
For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/
You can find Yash Chavan from Saral here:
https://www.getsaral.com/
https://www.linkedin.com/in/yctheman/
Timestamps:
00:00:00 - Introduction
00:00:10 - Why DTC brands should consider influencer marketing
00:01:07 - Shifting from celebrity endorsements to authentic creators
00:03:35 - Tips for starting influencer marketing with your email list
00:08:08 - Rewards for ambassador affiliates: cash, gift cards, credit
00:09:17 - Finding influencers in your niche on Instagram and YouTube
00:12:40 - Nano influencers: starting with them before larger ones
00:17:05 - The barbell approach: working with nano and mega influencers
00:19:25 - The broader impact of influencer marketing beyond influencer channels
00:21:42 - Transitioning from affiliate commissions to upfront payments
00:25:43 - The importance of the metric marketing efficiency ratio in evaluation
00:27:03 - Introducing Saral: a tool developed for influencer marketing
00:28:13 - Saral: an affordable tool with cold email outreach, CRM, and performance tracking
Brandon Amoroso from Electriq discusses how he and his team went from Ecommerce Agency Services to building an Ecommerce SaaS App for alcohol sellers.
For help with your paid search, paid social, onsite SEO, or email automation, you can check out Eagan's agency at:
https://www.caravandigital.com/
You can also watch this episode on YouTube here.
Guest Bio
Brandon is the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development.
Brandon is a career marketing specialist who focuses on strategies that increase customer lifetime value by creating best-in-class consumer experiences backed by data. Having worked with brands such as Florence by Mills, Safely, Wine Insiders, Foria, Health-Ade, Men's Wearhouse, and more, Brandon has a proven track record of scaling early-stage startups to developing marketing strategies for Fortune 1000 companies and everything in between.
As an entrepreneur, his unique approach to business has empowered the Electriq team to take full ownership of their expertise, cultivating a non-traditional purpose-focused culture that has enabled exponential growth during a global pandemic and workplace crisis. The teams-focused mindset has created a model where clients and customers are thriving because the electrIQ team is thriving.
Brandon received a B.S. in Business Administration and a minor in Digital Entrepreneurship from The University of Southern California and lives in San Diego with his dog.
Website: http://www.brandonamoroso.com
Company: https://www.electriqmarketing.com/
LinkedIn: https://www.linkedin.com/in/brandonamoroso/
Brandon's Podcast The D2Z Podcast
Timestamps
00:00:00 - Introduction and Background of Brandon Amoroso, Founder and President of Electric
00:01:11 - Brandon's Journey of Starting and Scaling Electric
00:03:16 - Explanation of Shopify App Developed by Drinks
00:08:52 - Challenges of Scaling and Hiring in a Virtual Environment
00:12:05 - Investing in Technology Partner Relationships to Grow Agency
00:15:26 - Transitioning from DTC Brands to Software Apps
00:17:31 - Using Video Content for SEO and Customer Journey
00:18:38 - Leveraging Early Adopters as Brand Advocates
00:19:48 - Transition from Traffic Generation to Customer Lifetime Value
Richard Harris from Black Crow A.I. discusses how artificial intelligence can drive better e-commerce sales by finding your most valuable website visitors.
For help with your paid search, paid social, onsite SEO, or email automation, check out our agency at:
https://www.caravandigital.com/
You can listen to our audio episodes on your podcast player, too.
Apple Podcasts
https://podcasts.apple.com/us/podcast/whats-working-in-ecommerce/id1594627039
Google Podcasts
https://podcasts.google.com/feed/aHR0cHM6Ly93aGF0c3dvcmtpbmdpbmVjb21tZXJjZS5saWJzeW4uY29tL3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwiAyorJ8r71AhUAAAAAHQAAAAAQAQ&hl=en
Spotify
https://open.spotify.com/show/7KR2qIrN3FHQUvKFpN41ei
Stitcher
https://www.stitcher.com/show/whats-working-in-ecommerce/
You can find Richard Harris and Black Crow A.I. below:
https://www.blackcrow.ai/
https://www.linkedin.com/in/richardlharris/
Timestamps
00:00:00 Intro
00:01:06 - Future Value of Site Visitors: ML helps brands understand visitors.
00:02:14 - Real-Time Data for Predictions: System predicts KPIs for e-commerce.
00:08:00 - Segmenting Users by Future Value: Customize communications and offers.
00:11:15 - Conversion Rate and Future Value: Predicting conversion rate based on behavior.
00:13:32 - Marketing Decisions Based on User Value: Impact on strategies and spending.
00:16:50 - Longer Sales Cycle and Attribution: Extending attribution window, privacy considerations.
00:22:39 - Intelligent Marketing Decisions: User recognition and transaction value.
00:24:18 - AI and Machine Learning in Marketing: Impact on job roles.
00:27:02 - AI's Role in Elevating Marketing: Future of analysis and entry-level positions.
How to Use Online Trends to Create Hit Products
Learn how a passion for pickleball leads to a new pickleball product. In this episode, Scott Brown and Tim Swindle, co-founders of Glacier Games, talk about how they created the PaddleSmash out of a backyard idea.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Scott Brown & Tim Swindle from PaddleSmash here:
https://paddlesmash.com/
https://www.linkedin.com/in/thescottbrown/
https://www.linkedin.com/in/timswindle/
Nicholas Brown from Dragonflip talks about how to create an Exit Strategy to sell your e-commerce business.
You can find Nicholas here:
https://www.linkedin.com/in/nicholascrawleybrown/
https://dragonflip.com/
For help with your paid search, paid social, onsite SEO, or email marketing, reach out to Eagan and his team at: https://www.caravandigital.com/
In this episode of What’s Working in Ecommerce, Ashley Kinkead from Private Label Mastery shares how she got started selling her own products on Amazon.
She’s done over $2.5M in sales and teaches others how to do the same and more, including:
- Keyword and product research
- Sourcing Manufacturers
- Amazon SEO and PPC
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Ashley Kinkead from Private Label Mastery here:
https://www.linkedin.com/in/ashley-kinkead/
https://www.amzprivatelabelmastery.com/
https://plmastery.com/masterclass32756214
Timestamps
The Journey to Selling on Amazon [00:01:07]
Ashley Kinkead shares her experience of discovering and starting to sell on Amazon in 2015, transitioning from a layoff to entrepreneurship.
Scaling a Book Selling Venture on Amazon [00:03:19]
Ashley Kinkead discusses how she scaled her book selling venture on Amazon, starting with buying used books for $0.50 and eventually selling around 500,000 books in a year.
Transitioning to Private Label Selling [00:05:02]
Ashley Kinkead explains her transition from selling other people's items on Amazon to creating her own private label products, including the process of finding suppliers and manufacturing unique products.
Amazon as a launching pad for new ecommerce businesses [00:08:49]
Discussion on how Amazon provides marketing, SEO data, and successful product validation for new ecommerce businesses.
Starting product research journey [00:09:32]
Discussion on using data directly from Amazon and product research tools to identify market opportunities.
Private Label Mastery's success [00:11:22]
Discussion on Private Label Mastery's success in private label sales on Amazon, with $25 million in personal sales, and the unlimited opportunity for sellers.
Bootstrap vs. Having Funds [00:17:10]
Discussion on the advantages of having more funds to launch a business on Amazon.
Time to Launch First Product [00:18:06]
Discussion on the time it takes to launch the first product on Amazon, with a focus on building something special in about three months.
Marketing on Amazon [00:19:18]
Discussion on the mix of organic SEO and pay-per-click campaigns for marketing on Amazon.
In this episode, I had the pleasure of hosting Joshua Uebergang, a fellow digital marketing expert from Digital Darts, an agency based in Australia. We had an insightful discussion about our respective agencies, the services we offer, and the current trends in digital marketing. This blog post aims to share the key insights from our conversation.
The Impact of iOS 14 Update on Digital Marketing
One of the main topics we discussed was the impact of the iOS 14 update on businesses in 2020. Joshua highlighted how this update has made marketers more intelligent and focused on the fundamentals. He emphasized the importance of understanding goals and using tools like Google Analytics, UTM parameters, and Triple Whale for data analysis and tracking.
Triple Whale, in particular, is a tool that helps with customer analytics and calculating the cost to acquire a customer. It offers various metrics such as net profit, return percentage, total ROAS, new customer cost per acquisition, and cash turnover. Joshua also mentioned Klaviyo as another platform for pulling in financial data.
The Role of Multichannel Marketing
We also delved into the importance of measuring the effectiveness of marketing investments and the role of multichannel marketing in today's world. The customer journey involves more than just searching and buying, with research and consideration phases often taking place before a purchase is made. Google has found that many purchases involve 27 touchpoints, highlighting the need for multiple interactions with a brand before a customer decides to buy.
Simplifying Facebook and Instagram Ads
When it comes to Facebook and Instagram ads, Joshua emphasized the importance of simplicity in campaign setup. He debunked the misconception that complex targeting strategies are necessary and suggested structuring campaigns into top, middle, and bottom of the funnel, using naming conventions that provide clarity. We also touched on the use of dynamic ads and catalog sales for bottom-of-funnel targeting.
Creative Considerations and Targeting Strategies
In terms of targeting strategies and creative considerations, Joshua recommended using lookalike audiences and broad engagement targeting, while also excluding certain customer segments. He mentioned the challenges posed by iOS 14.5 and the need to exclude certain audiences from targeting. I highlighted the use of Klaviyo for managing customer email lists and discussed the importance of organic-looking creative that fits the platform.
Scaling Facebook and Paid Social Advertising Campaigns
We also discussed the process of scaling Facebook and paid social advertising campaigns. We emphasized the importance of retaining social proof by using existing posts and post IDs when creating new campaigns. This allows for easy scalability across all campaigns. We also highlighted the ability to customize creative for different placements, such as stories and reels, which can help increase engagement and reach.
Hiring and Creating Roles within an Organization
Joshua shared some valuable insights on hiring and creating roles within an organization. He emphasized the importance of documenting tasks and processes, as it helps in improving efficiency and allows for knowledge to be shared and reused. He also highlighted the significance of properly defining roles and responsibilities when hiring someone. He shared his experience with using Wickens Traction's people analyzer model, which involves assessing values and cultural fit during the interview process.
Conclusion
Our conversation was a treasure trove of insights and practical advice for anyone navigating the digital marketing landscape. I am grateful to Joshua for sharing his expertise and experiences. I hope you find these insights as valuable as I did. Remember, the key to successful digital marketing lies in understanding your goals, using the right tools, and continuously learning and adapting to the ever-changing digital landscape.
You can find Eagan's agency at:
https://www.caravandigital.com/
And you can find Josh at:
https://www.digitaldarts.com.au/
https://www.linkedin.com/in/joshuauebergang/
https://twitter.com/digital_darts
Timestamps
Scaling Facebook Ad Accounts [00:01:11]
Discussion on scaling Facebook ad accounts and navigating the challenges of the iOS 14 update.
Understanding Goals in Facebook Marketing [00:02:13]
Importance of setting goals and utilizing tools like Google Analytics, UTM parameters, and Triple Whale for effective Facebook marketing.
Using Triple Whale for Analytics [00:03:47]
Exploring the features and benefits of Triple Whale for analyzing customer data, calculating cost per acquisition, and measuring profitability.
The funnel stages and touchpoints [00:10:54]
Discussion on the different stages of the customer journey and the number of touchpoints required before making a purchase.
What's working with Facebook and Instagram ads [00:11:39]
Explanation of the importance of simplicity in campaign setup and the misconception of using complex targeting strategies.
Campaign structure and targeting [00:13:08]
Explanation of a recommended campaign structure and the use of broad targeting in Facebook ads.
The importance of retaining social proof [00:21:11]
Explains how to retain social proof on Facebook by using existing posts and post IDs.
Customizing creative for stories and reels [00:21:35]
Discusses the opportunity to customize creative for the story and reel placements on Facebook and Instagram.
Matching ads to organic content [00:23:52]
Emphasizes the importance of making ads look like organic content to increase engagement and effectiveness.
The documentation process [00:31:46]
Importance of documenting daily tasks and how it helps improve efficiency and knowledge retention.
Defining a role clearly [00:32:33]
The significance of defining roles and responsibilities when hiring someone, with personal experiences shared.
Hiring process and values [00:34:59]
Discussion on hiring strategies, including red flags, the People Analyzer model, and the importance of aligning values during interviews.
In this episode of "What's Working in E-commerce," Eagan Heath interviews Matt Putra, a fractional CFO for e-commerce companies.
Matt shows how to measure and manage your cash flow using a calculator he created. He also shares ideas for ways to improve your cash flow and what to do with that additional cash.
You can find Matt's Cash Flow Calculator here:
https://docs.google.com/spreadsheets/d/1Tx1hhAFBGOxYHHBPpbWR-BkOeL0PtDd8LHtLirje3CA/edit?usp=sharing
For help with paid social, paid search, or email automation, check out Eagan's agency here:
https://www.caravandigital.com/
You can find Matt at:
https://www.eightx.co/
https://www.linkedin.com/in/mattputra/
matt@eightx.co
Timestamps
Title [00:00:08]
Introduction and guest speaker introduction.
This topic covers the introduction of the podcast episode and the introduction of the guest speaker, Matt Putra.
Title [00:00:39]
Importance of cash flow in e-commerce.
This topic discusses the significance of cash flow in direct-to-consumer e-commerce companies and the challenges they face due to upfront costs.
Title [00:02:30]
Managing cash flow and inventory.
This topic explores the importance of managing cash flow in relation to inventory costs and the potential impact on sales and profitability.
Title [00:09:12]
Improving Cash Flow and Reducing Financing Needs
Discussion on the benefits of shortening the cash flow cycle and how it can reduce stress and financing needs.
Title [00:10:36]
Strategies to Improve Cash Flow
Exploration of various strategies to improve cash flow, including increasing prices, increasing the number of orders, reducing costs, and optimizing inventory and payables.
Title [00:16:43]
Case Study: Significant Cash Flow Improvement
A case study highlighting the significant cash flow improvement achieved by implementing small changes and continuously making improvements over time.
Topic 1: Pre-sales and alternative revenue streams [00:18:51]
Discussion on the possibility of implementing pre-sales, deposits, memberships, or other alternative revenue streams to generate cash flow faster.
Topic 2: Sharing an excellent calculator [00:19:26]
Speaker 2 offers to share a calculator he has built over many years of experience to help businesses save money and get cash sooner.
Topic 3: Who can benefit from fractional CFO services [00:19:50]
Speaker 2 explains that fractional CFO services are suitable for funded companies or those doing 2 million a year or more, and how they can help businesses grow and fix their financials.
In this episode of What's Working in Ecommerce, you'll learn to project and improve the actual profit your marketing spend earns for you. Fractional CFO Matt Putra from EightX shares his financial expertise as well as the Net Income calculator he uses with his actual e-commerce clients to increase their profits. In one case, the work Matt did increased net profit by $300,000 in just three weeks, so you're going to want to listen up, for sure! You can find the extremely helpful calculator Matt shows here. We strongly recommend you watch the video on YouTube here for this one. You can find Matt Putra at: https://www.eightx.co/ https://www.linkedin.com/in/mattputra/ matt@eightx.co For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/
Time Stamps
00:00 Intro
00:00:14 Fractional CFO
00:01:45 Financial Planning
00:08:12 Financial Calculator
00:09:23 Blended ROAS
00:10:07 Financial Calculator
00:16:21 Breaking Even
00:19:01 Cost of Goods Sold and Variable Expenses
00:23:07 Contribution Margin and Breakeven Sales
00:27:24 Importance of Being Conservative with Fixed Costs
00:28:06 Role of a Fractional CFO
00:28:55 Importance of Financial Planning
00:30:33 Who is a Good Fit for a Fractional CFO
Fractional CFO [00:00:14]
Matt Putra explains the role of a fractional CFO for e-commerce companies and how it differs from a full-time CFO.
Financial Planning [00:01:45]
Matt discusses the importance of financial planning for e-commerce businesses and how it can impact growth and success.
Financial Calculator [00:08:12]
Matt shares a financial calculator and goes through the numbers to demonstrate how it works in analyzing a business's financial data.
Blended ROAS [00:09:23]
The importance of blended ROAS as a core number for CFOs to manage cash flow and profit in e-commerce businesses.
Financial Calculator [00:10:07]
Explanation of a financial calculator that helps businesses understand the impact of marketing initiatives, efficiencies, and decision-making on net profit.
Breaking Even [00:16:21]
Using the financial calculator to determine what it takes for a business to break even, including improving ROAS, cutting overhead, or reducing variable costs.
Cost of Goods Sold and Variable Expenses [00:19:01]
Matt Putra explains his method for calculating cost of goods sold and variable expenses, and why it's important to closely monitor these metrics.
Contribution Margin and Breakeven Sales [00:23:07]
Matt Putra discusses the importance of contribution margin and how it can impact a company's growth and success. He also explains how to calculate break-even sales.
Importance of Being Conservative with Fixed Costs [00:27:24]
Matt Putra emphasizes the importance of being conservative with fixed costs, especially during uncertain economic times. He shares an example of a client who raised a multi-million dollar venture round but was advised to wait on leasing an office space.
Role of a Fractional CFO [00:28:06]
Matt Putra explains how he helps clients analyze their financial data and create a plan to mitigate risks and optimize profits.
Importance of Financial Planning [00:28:55]
Matt and Igan discuss the importance of financial planning and how it can impact the growth and success of an e-commerce business.
Who is a Good Fit for a Fractional CFO [00:30:33]
Matt Putra explains that his services are best suited for e-commerce businesses with revenue between two and eighty million dollars.
Building brand awareness is essential for any business starting out or looking to grow. In this episode, Reinis Krumins, the co-founder of agency JR, talks about the email marketing trends to help you build relationships with prospects, leads, current customers, and even past customers. For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Reinis Krumins from agencyJR here: https://www.agencyjr.com/ https://www.linkedin.com/in/reinis-krumins/ Timestamps: 0:00 Intro 3:10 Strategies and Tactics for Email Engagement 5:41 Selling in Europe vs the USA 12:49 Localizing Your Business in a different country 15:30 Launching a Product 22:16 SMS & WhatsApp Marketing
In this episode of What’s Working in Ecommerce, learn from Ben Knegendorf, an ecommerce consultant & podcast host, on how to build and grow a high-ticket dropshipping business. He also shares some no B.S. strategic tips that take your ecommerce business to the next level. For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Ben Knegendorf from The Dropship Podcast here: https://dropshippodcast.com/ https://www.linkedin.com/in/ben-knegendorf-992933b4/ Timestamps: 0:00 Intro 1:15 The Status of Dropshipping 4:17 Discovering and Selling Products 6:32 Ecommerce Podcasting 8:02 Channels to Sell Your Product 16:23 Coming Up with Product Photos and Descriptions 18:15 Standard Shopping Keywords 24:29 Finding a Product Supplier 27:35 Profit Margins in Dropshipping
Creativity is crucial to make your brand stand out in social media feeds, stories, and reels. In this episode, Lauren Schwartz from The Loft 325 talks about the importance of creating thumb-stopping ads for your ecommerce business. For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Lauren Schwartz from The Loft 325 here: https://theloft325.com/ https://www.linkedin.com/in/lauren-schwartz-07354312/ Timestamps: 0:00 Intro 2:35 The Importance of Creatives in Marketing 3:24 Approaching New Clients 7:56 Creative Agency & Media Buyers 10:43 Making a Thumb-stopping creative 12:34 Examples of Dynamic Creatives 17:01 TikTok Ad Creative Process & Working with UGC Creators 22:57 The Difference UGC Makes in Ad Performance
Former boxer (!) Vlad Varizhuk from Enopoly talks about how his company raises money from investors and turns it into digital real estate by finding successful products on Amazon, buying those products at wholesale, and selling them effectively on the platform.
For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Vlad Varizhuk from Enopoly here: https://www.enopolyautomation.com/ https://www.linkedin.com/in/vlad-varizhuk/
Timestamp: 0:00 Intro 1:28 Digital Real Estate 4:27 Finding a Wholesaler 11:44 Tools Used in Product Research 15:08 Marketing within a Bigger Platform 20:18 What I learned from Boxing
Email plays a vital role in your sales process because it provides a direct line of communication to your customers. In this episode, Kyle Stout from Elevate Scale talks about his expertise in email marketing. He also thoroughly discussed the sales process in email marketing. For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Kyle Stout from Elevate & Scale here: https://www.elevateandscale.com/ https://www.linkedin.com/in/kyle-stout-6804a117/ Timestamp: 0:00 Intro 2:59 The Sales Process in Email Marketing 26:52 Customizing Email 31:09 Email Marketing Examples
In this episode, Jordan West, an ecommerce marketing expert, talks about the areas to look at to ensure your ecommerce business foundation is solid and ready for growth
For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Jordan West from upGrowth Commerce here: https://upgrowthcommerce.com/ https://www.linkedin.com/in/jordan-west-marketer/
Timestamps: 0:00 Intro 3:07 Strategies that Works 5:30 Creating a Community 14:25 The Minimum Cost Per Acquisition 16:46 Using Triple Whale
In this episode, Will Perry, the CEO and CMO of Orlando-based Reason Agency, shared his expertise in growing your business profitably with data-driven marketing strategies.
For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Will Perry from Reason Agency here: https://www.reasonagency.co/ https://www.linkedin.com/in/will-perry-4a483958/
Timestamps:
0:00 Intro 2:31 The Creative Side of Running an Ecommerce Business 07:47 Scaling Up a Brand 14:00 Evaluating Clients 17:36 How to Reduce Customer Acquisition Costs
In this episode, Manisch Chowdary, the Founder & CEO of Cahoot, shared his expertise in order and inventory management to create a fulfilment strategy that supports profitable scaling instead of creating headaches and roadblocks to growth.
For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Manish Chowdhary from Cahoot here: https://www.linkedin.com/in/manish-chowdhary/ https://www.cahoot.ai/ Timestamp: 0:00 Intro 1:31 Using a 3PL Solution 3:55 About Cahoot 5:47 Fulfilling Your Order Quickly 6:49 How Cahoot Works 34:16 What Size Should a Brand be to be Successful with Cahoot?
Generate leads, drive website traffic, and build brand awareness with the advertising solution that Rohaan Khan and Eroslav Georgiev discussed in this episode. This unique solution will help you minimize the liability of broken ad policies on Facebook, Instagram & TikTok.
For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Eroslav & Rohaan from Orange Trail here: https://orangetrail.io/ https://www.linkedin.com/in/rohaankhan/ https://www.linkedin.com/in/eroslav-georgiev-34369289/
Timestamp: 0:00 Intro 1:25 Risk in Advertising Platforms 7:32 Strategies that Work 10:16 Website Page Score 11:29 The Solution
In this episode, learn the secrets behind the success of Evan Padgett, the COO & Co-founder of Stealth Venture Labs, with over 20 years of experience as an e-commerce and subscription commerce executive.
For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Evan Padgett from Stealth Venture Labs here: https://www.stealthventurelabs.com/ https://speakonpodcasts.com/evan-padgett/ https://www.linkedin.com/in/evanpadgett/
Timestamp: 0:00 Intro 1:31 Learning from the Different Sides of Ecommerce 3:49 Areas in Ecommerce to Focus On 12:38 Targeting, Volume, and Frequency in Email Marketing 17:14 Tools Used in SMS and Email Marketing 21:11 Subscription Ecommerce 31:11 Resources to Learn in Ecommerce 34:28 The Secret Behind the Success
In this episode, Max Rast from Klar talks about how to gain insights into the deeper motives behind consumer purchases with qualitative data. For help with paid social, paid search, or email automation, check out our agency here:https://www.caravandigital.com/ You can find Maximilian Rast from Klar here:https://www.getklar.com/ https://www.pampum.com/maximilian-rast https://www.linkedin.com/in/maximilian-rast/
Timestamps: 1:18 What is Business Intelligence 3:10 Collecting Qualitative Data 4:39 Questions to Ask in a Survey 7:39 The Process of Growing Your Brand 10:34 The Unit Economics of a Successful Brand 15:57 Liquidity vs Liability 19:01 Contribution Margin 27:01 A Demo on Klar
Websites are the doorstep for online businesses. Ensuring the digital design of your brand and website can boost long-term conversion & strengthen brand loyalty. In this episode, Shaun Brandt, an expert in digital design, shared a strategy that worked wonders for their company and clients.
You can find Shaun Brandt from Oddit here:https://oddit.co/https://kulinco.com/https://www.linkedin.com/in/shaunbrandt
Timestamp:
0:00 Intro1:24 Ecommerce Journey8:04 Doing the Quick Win Strategy12:22 Building the Quick Win Strategy14:31 The Full Customer Report19:51 Learning What Works in UX & CRO
In this episode, Rich Watson from Augmented Hype, talks about an emerging trend within marketing and sales strategies using Augmented Reality. Rich discusses the various ways that marketers may use augmented reality in their brand awareness efforts and how it helps customers.
For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/
You can find Rich Watson from Augmented Hype here: https://www.augmentedhype.com https://www.linkedin.com/in/rich-s-watson https://www.instagram.com/itsrichwatson https://twitter.com/itsrichwatson
Timestamps:
0:00 Intro 1:57 Augmented Reality Marketing 26:26 Working with Clients in Augmented Reality Marketing
In this episode, the owner and founder of Parrot, Osayame Gaius, talks about the new and innovative way to sell your product and have a secure frictionless payment via SMS. You can find Osayame Gaius from Parrot here:https://www.getparrot.com/ https://www.linkedin.com/in/osagaius/ Timestamps:
In this episode, learn from Matt Edmunson of Aurion Digital about his experience in customer-centricity, company culture, and other eCommerce-related topics. Matt is also a host of "The eCommerce Podcast," where he chats with experts in the field of eCommerce on how to grow and develop online businesses.
You can find Matt Edmundson from Aurion Digital here:
https://auriondigital.com/
https://mattedmundson.com/
https://uk.linkedin.com/in/mattedmundson
https://www.instagram.com/mattedmundson/
https://www.ecommercepodcast.net/
Timestamp:
0:00 Intro
2:42 Toilet Seat Marketing
9:33 Marketing is Never Ending
11:25 Measuring the Repeat Customer Purchase Rate
15:57 Increasing Customer Purchase Frequency
18:13 Subscription Business
23:00 Calling Customers
In this episode, Avi Kumar, founder and CEO of KUWARE, Inc., shares his fractional CMO strategy for a business that delivers. Gather new insights to grow your business with Avi's scientific approach to marketing.
You can find Avi Kumar from Kuware here:https://kuware.com/
https://www.linkedin.com/company/kuware/
https://www.instagram.com/kuware.inc
https://www.linkedin.com/in/avikumar
Timestamp:
0:00 Intro
6:38 How Do Brands Vet Digital Marketing Partners?
9:47 Getting a Hesitant Client to Open Up
11:09 Gauging a Client's Ability to Scale
13:02 Metric Used by a Fractional CMO Firm
16:00 Discussing the Ramp-up and Time Expectations
17:36 When to Outsource Your Marketing
19:36 Boosting Conversion Rates
One of the largest behavioral changes brought on by the epidemic, at least from a business standpoint, has been the quick rise of eCommerce in people's daily lives. In this episode, learn to skyrocket your business with tried and tested updated strategies from Tim Keen of Loop Club.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Tim Keen from Loop Club here:https://www.loop.club/
https://www.linkedin.com/in/tim-keen/
Timestamps:
0:00 Intro
3:05 From Rocker to Marketer
4:45 Building a Growth Agency
12:45 Handling the Creative Content
17:13 Learning to Make a Good Creative
19:35 Knowing What is Working for Other Brands
In this episode, learn from the SMS Queen, Kerri Mcdonald of The Greenhouse, on how to grow your email and SMS with confidence effectively.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Kerri Mcdonald from The Greenhouse here:http://www.growwithgreenhouse.com/
https://www.linkedin.com/in/kerri-mcdonald-ab350045/
http://www.instagram.com/kerrikathleen
Timestamps:
0:00 Intro
1:27 Working in a Brand
3:38 Scaling Your Brand with SMS & Email
4:09 Importance of Customer Retention
5:36 Tools used in Growing SMS & Email Lists
6:56 Tools Used for Pop-ups
7:30 Strategy that Works in Getting Opt-ins
10:00 SMS Marketing Example
21:20 Handling A Client's trust
23:53 Opt-in Offer Example
In this episode, Korion Morris, the Director of Growth of Unybrands, shares his experience in acquiring phenomenal amazon or Shopify microbrands and how they were able to expand the brand with their team's expertise.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Korion Morris from Unybrands here:https://unybrands.com/
https://www.linkedin.com/in/korionmorris/
https://www.linkedin.com/company/unybrands/
Timestamp:
0:00 Intro
1:22 Starting Up in Ecommerce
3:32 Strategic Acquirer
6:10 Building a Brand that Attracts Acquirers
8:26 Intellectual Property Protection
12:11 Red Flags to Look Out For
13:50 Working with the Brand Founder
16:32 Integrating the Brand's Employees
20:36 Structuring Unybrands
In this episode, learn how to structure good quality blog content with Sam Boyd from Copy Smiths. Sam also shares some of their strategic and SEO result-driven approaches in crafting a blog.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Sam Boyd from Copy Smiths here:
https://copysmiths.com/
https://www.linkedin.com/in/sam-boyd-b6256018b/
Timestamps:
0:00 Intro
1:26 Content Coach
2:07 Mistakes in Writing Blog Articles
7:58 Content to Write for Blog Articles
10:40 Making a Buyers Guide
11:40 Article Templates
13:48 Importance of Blogging in Marketing
19:53 Example of a Blog Article
In this episode, fill yourself with inspiring tips and ideas to grow your eCommerce brand coming from the host of eCommerce MasterPlan and Keep Optimising Podcast, Chloe Thomas.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Chloe Thomas from eCommerce Masterplan here: https://ecommercemasterplan.com/podcast
https://keepoptimising.com
http://twitter.com/ecommasterplan
http://facebook.com/ecommercemasterpl...
http://uk.linkedin.com/in/chloethomas...
https://www.instagram.com/ecommasterp...
Timestamps:
0:00 Intro
2:42 The Basics in Ecommerce
6:14 Is Live Chat a Must-have?
7:08 Keeping an Eye on Your Marketing
10:34 Manual vs Automation
13:10 Partnerships in Ecommerce
17:12 Loyalty Programs
18:26 Podcasting and Writing a Book
Your company's profitability depends on knowing your customer's lifetime value. Learn how to get the best possible Customer Lifetime Value in this episode with Valentin Radu from Omnivconvert.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Valentin Radu from Omnivconvert here:
https://www.linkedin.com/in/valentinradu/
https://www.omniconvert.com/
Timestamp:
0:00 Intro
2:27 Customer Lifetime Value Optimization
3:11 Mistakes in Managing Customer Lifetime Value
4:52 Things to Know About Your Customers
12:05 CVO Academy
18:03 Website Surveys
In this episode, Riverbend Consulting’s co-founder, Lesley Hensell Demond shares her secrets in helping thousands of 3P amazon sellers get their accounts and ASINs back up and running after encountering a suspension or deactivation.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Lesley Hensell Demond from Riverbend Consulting here:
https://riverbendconsulting.com/
https://www.linkedin.com/in/lesleyhensell/
https://www.linkedin.com/company/riverbend-consulting-amz/
Timestamps:
0:00 Intro
1:42 Working as an Amazon Consultant
3:06 Reasons Amazon Accounts Get Banned
8:33 What to Do When Your Account Gets Suspended
13:25 Getting Caught with Amazon AI
14:53 Processing Different Appeals
In this episode, Asher Ismail from Uncapped talked about how to secure a fast, flexible, and friendly funding you need to launch or grow your ecommerce businesses.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Asher Ismail from Uncapped here: https://us.weareuncapped.com/
https://speakonpodcasts.com/asher-ism... https://www.linkedin.com/in/asherismail/
https://twitter.com/asher_ismail
https://twitter.com/weareuncapped
Timestamps:
0:00 Intro
2:48 When Should Ecommerce Brands Raise Money
9:39 Looking for Funding
11:53 How to Convince People to Fund Businesses
13:31 How to Know if it is a Safe Investment
16:48 Growing Faster Through Financing
18:36 Flexible Funding Plan
21:08 Advice on Raising Money
25:27 Advice on Growing and Managing a Business
In this episode, the Senior Vice President Marketing of Tradeswell, Kathleen Booth, shares her expertise in ecommerce metrics and why you need to go deeper than ROAS to make your store profitable.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Kathleen Booth from Tradeswell here: https://www.tradeswell.com/ https://www.linkedin.com/in/kathleenslatterybooth/
Timestamps:
0:00 Intro
2:27 Why ROAS is Not the Right Metric to Look at
3:32 Net Margin Contribution
6:37 Landed Cost Inclusions
7:16 Techniques in Reporting Metrics
9:17 Gathering the Data to Find Landed Costs
11:09 Working with IOS 14 Privacy Update
12:15 Combining Marketing and Finance
15:11 Real Time Commerce
16:45 How Big Should a Brand be to Use Tradewell
18:50 Key Metrics in Ecommerce
Any business owner who wants to increase traffic will tell you that learning eCommerce SEO is something they should get good at. In this episode, Andrew Maff of Bluetuskr talked about his tried and tested strategies to help improve SEO for your online store.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Andrew Maff from Bluetuskr here:
https://www.bluetuskr.com/
https://twitter.com/AndrewMaff
https://www.linkedin.com/in/andrewmaff/
Timestamps:
0:00 Intro
2:00 How Different Channels Play Together for Clients
5:22 On Site Issues to Look For
10:05 Boost Article Performance
11:19 Using SEO Surfer
In this episode, Adam Shaffer from Omni-channel Distribution shares his 30 years of experience in different industry-leading companies to help you grow your sales potential.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Adam Shaffer of Omnichannel Distribution here:
https://omnichanneldistribution.com/
https://www.linkedin.com/in/adam-shaffer-3666697/
Timestamp
0:00 Intro
7:16 Problems that Omni-channel Distribution Helps Solve
11:49 Optimizing Listings
14:13 Images that Work Well with Product Listings
16:37 Getting Legitimate Reviews
Should you use Google Smart Shopping or Standard Google Shopping? In this episode, Jack Feldman and Eagan Heath from Caravan Digital discuss the hidden downsides of Google's (overly?) automated Shopping Ads option: Smart Shopping.
We talk about the downsides of mixing Branded and Non-Branded search terms, not being able to report on search terms, and how Smart Shopping muddles the distinction between top of funnel, middle of funnel, and bottom of funnel traffic.
We also touch on Performance Max and how it does or doesn't differ from Smart Shopping.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Jack Feldman here:
www.linkedin.com/in/jacksante/
Timestamps:
0:00 Intro
1:23 When to Use Google Smart Shopping
4:48 Smart Shopping vs Standard Shopping
7:08 Performance Max
Learn from Gen Furukawa from the Shopify app Prehook on how to sell more, accelerate list growth, and capture zero-party data with quizzes.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Gen Furukawa at Prehook here:
https://prehook.com/
https://twitter.com/genfurukawa/
https://linkedin.com/in/genfurukawa
Timestamps:
0:00 Intro
4:03 Working with Zero Party Data
13:23 Making the Quiz
14:27 How to Get the Right Data for Personalization
17:53 Sample Quiz Using Prehook
28:46 Recognizing a SAS Opportunity in Ecommerce
In this episode, learn how Shanif Dhanani's SaaS tool Apteo uses (AI) Artificial Intelligence to personalize marketing campaigns and drive more sales. He also explained how Apteo juices performance for Klaviyo email marketing, and SMS text marketing through PostScript.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Shanif Dhanani at Apteo here:
https://www.apteo.co
https://twitter.com/apteoai
https://linkedin.com/in/shanifdhanani
Timestamp:
0:00 Intro
1:53 Privacy Updates in IOS
3:20 Zero, First, & Third Party Cookie
5:40 Increasing Customer Retention
8:29 Content to Use in Marketing
10:41 Working with Artificial Intelligence
12:37 Working at Twitter
14:05 Developing a Tool to Help Businesses of all Sizes
16:32 How Apteo Works
18:18 Integrating Apteo with other Ecommerce Tools
18:43 How Apteo's AI Helps Ecommerce Brands
Learn how to double your conversions by incorporating smart strategies into your emails with Alex Gregoriades from the Email Bounty Hunter.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Alex Gregoriades at Email Bounty Hunter here:
https://www.emailbountyhunter.com/
https://www.linkedin.com/in/alex-gregoriades-192294156/
https://www.facebook.com/alexgregoriades
Timestamps:
0:00 Intro
2:25 Email Deliverability after the iOS 15 Update
4:49 Maximize Your Email Deliverability
7:07 Managing Email Lists
8:45 Cleaning Your Email List
9:07 Email Marketing Frequency
12:30 Copywriting in Email Marketing
13:59 4X Email Marketing Case Study
23:06 Resources to Learn Copywriting
In this episode, Jane Barlow Christensen talks about how she managed to keep her father's legacy and made it a multi-million dollar health and wellness eCommerce brand without running ads on Google or Facebook.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Jane Barlow Christensen at Barlow Herbal here:
https://barlowherbal.com/
https://www.linkedin.com/in/jane-barlow-christensen-3301161a/
https://www.youtube.com/channel/UCtq9uAZnU8ay7y2e8Xl2mGQ
https://www.instagram.com/barlowherbal/
https://www.facebook.com/barlowherbal/
https://twitter.com/barlowherbal
Timestamps:
0:00 Intro
1:31 Barlow Herbal
4:15 Marketing Online without Google or Facebook Ads
7:37 Learning from YouTube Marketing
10:50 Learning from Masterminds
12:52 Guest Podcasting as Marketing Channel
15:51 Selling Products Through Online Courses
18:55 Behavior Traps
20: 41 Growing Your Opt-In Email Marketing List
23:02 How to Get Email Opt-Ins
24:12 Incorporating What Works
In this episode, you’ll learn how to grow your ecommerce Google Shopping sales from Daryl Mander from Big Flare. Learn about his tiered campaign technique that is driving phenomenal results for clients and allowing them to scale up their spend and sales.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Daryl Mander at Big Flare here:
https://www.bigflare.com/
https://www.linkedin.com/in/darylmander?originalSubdomain=uk
https://twitter.com/darylmander
https://www.facebook.com/bigflare/
https://www.youtube.com/channel/UCKEZmHEEOMuvT2PBU3owpQA
Timestamps:
0:00 Intro
3:10 Why are Google Ads Lower Risk Than Facebook and Instagram Ads?
6:19 Client Criteria
7:46 Things Brands Need Before Hiring a Marketing Specialist
10:43 Working with Google Shopping
19:18 Number of Products to Reach Before Trying the Tiered Strategy
21:47 Google Ads Account Example
28:20 Categorizing Products in a Campaign
29:37 Big Flare's Google Shopping Strategy
In this episode, Ian Lamont from i30 Media shares his marketing strategies based on 10 years of experience and learnings using Amazon’s advertising platform.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Ian Lamont at i30 Media here:
https://in30minutes.biz/
https://www.linkedin.com/in/ianlamont/
http://leanmedia.org/
Timestamps:
0:00 Intro
1:30 Selling on Amazon vs Your Website
2:58 Number of Years Working as an Amazon Seller
4:08 Amazon Ads vs Amazon SEO
5:13 Mistakes in Advertising on Amazon to Learn From
11:09 Essential Aspects in Amazon Product Detail Pages
15:13 Driving Results for Your Products on Amazon
16:18 Similarities and Difference Between Facebook and Amazon Metrics
18:03 Creating Your Own Metrics for your Amazon Ads
19:32 Helpful Tools in Analyzing Amazon Analytics
20:43 Other Helpful Resources for Amazon Sellers
22:01 Strategies that Work in Building Your Brand
In this episode, John Solorzano from Solo Media Group talks about his expertise and strategies in working with the backends of ecommerce websites.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find John Solorzano at Solo Media Group here:
https://solomediagroup.co/
https://www.linkedin.com/in/johnathan-solorzano/
https://twitter.com/john3ss
Timestamps:
0:00 Intro
1:27 Ecommerce Website Mistakes to Avoid
2:15 Choosing the Right Ecommerce Platform
4:31 Backend Development for Ecommerce Websites
5:24 Integrating Ecommerce Systems
7:34 Signs You Need a Senior Ecommerce Developer
In this episode, Jamie Miralles of Seller Success Academy shares his journey and experience in ecommerce since 1997. He also shares his unique strategy for partnering with brands both a retailer and an agency.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Jamie Miralles at Seller Success Academy here:https://sellersuccessacademy.com/https://www.linkedin.com/in/jamiemiralles/
Timestamp:
0:00 Intro
1:26 Starting the Journey in Ecommerce
2:35 Drop Shipping
3:30 How Did You Get People to the Site in the Early Days?
4:27 Strategies in Network Marketing that can be Applied to Ecommerce
8:10 Core Business
16:42 How to Know if a Brand has Potential?
20:43 6 Month Agreement on Paid Traffic
27:16 Strategy in Raising Profit
29:46 Amazon Marketing Game Plan
32:03 Do More of What Works Best
In this episode, SEO specialist Brie Moreau from White Light Digital Marketing gives advice on choosing the right SEO agency for your brand and discusses the significance of backlinking and guest posting in SEO.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Brie Moreau at White Light Digital Marketing here:
https://wldm.io/
https://www.linkedin.com/in/briemoreau/
Timestamp:
0:00 Intro
1:52 The Anti-agency
2:36 SEO Agency Red Flags to Look Out For
5:19 Recommendations and References for Agencies
7:06 Building Links for SEO
12:08 Should You Buy SEO Backlinks?
12:45 Why Does Traffic from the Linking Page Matter?
14:36 A New Link Building Approach
15:36 How Do We Tell the Difference Between Good Links and Bad Links?
21:46 Will Guest Posts Keep Working for SEO Link Building?
24:03 How Do You Build Relevant SEO Backlinks?
29:30 Division of Labor for SEO Link Building
Learn about Conversion Rate Optimization (CRO) and how it applies to (even low-traffic) eCommerce stores with Vlad Popa from Team Croco.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Vlad Popa at Team Croco here:
https://www.teamcroco.com/
https://www.linkedin.com/in/popa-ionut-vlad-120718128/
Timestamps:
0:00 Intro
1:42 What is Conversion Rate Optimization (CRO)?
02:33 Who Should Use CRO? When Should They Use It?
03:15 What Should Ecommerce Companies Test?
04:27 How Do You Measure CRO Results?
06:31 Statistical Significance in CRO
07:27 What Level of Statistical Significance do you Look for?
08:24 Incorporating Social Science in CRO
08:50 Theorizing Test Results
09:20 Failed Tests in CRO
09:52 Number of Tests Needed to See Results
11:41 Number of Users Needed to Start A/B Testing
13:28 What is Cookie Churn?
14:07 Sessions vs Users in Google Analytics
15:47 Learning from Non-significant Data
16:50 CRO Test to Try
19:22 Optimizing Based on Your Success Metric
20:19 Does the Traffic Source Matter?
21:35 Actual CRO Test Results
24:53 Guarantee in Team Croco
In this episode, Shane Cicero talks about how to work with the challenges advertisers are seeing with Facebook and Instagram Ads due to the enhanced privacy update from iOS 14. For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Shane Cicero at Foxwell Digital here:
https://www.foxwelldigital.com/
http://www.jwmedia.com/
https://www.linkedin.com/in/scicero24/
0:00 Intro
3:59 Changes with Facebook and Instagram Ads
5:17 Working with Report Delays and Limited Data
7:26 Prioritizing Web Conversion Events
10:04 Impact of the iOS Update on Paid Social Ads
12:35 Managing the Changes from the iOS Update
18:09 How Should We Think of the Marketing Metric?
23:01 Comparing to Previous Conversion Data
25:29 Example of a 5X ROAS Account
32:34 180 Day Purchase - 60 Day Purchase Audience
35:23 Strategies Worth Trying
In this episode, generate new ideas and learn CRO strategies with Joshua Frank of Test Triggers.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Joshua Frank at Test Triggers here:
https://testtriggers.com/
https://www.linkedin.com/in/joshua-frank-9661004/
https://twitter.com/joshfrank
https://thetacticalecommercelist.com/
0:00 Intro
1:33 The Pillars of CRO
4:10 Other Tools for CRO
6:22 Tools for User Testing
8:02 Questions to Ask Users
9:47 Mistakes During Checkout
11:50 Insights from Heat Maps
15:08 Timing Pop Ups
16:29 Common Mistakes
20:47 Optimize Website Structure
23:23 How to Use Qualitative Data in Testing?
Coley Martin from Exit Intelligence discusses how you can grow your email and SMS lists with smarter pop-ups and opt-in offers.
If you're looking for help with your ecommerce paid search, paid social or email automation, you can check out our agency Caravan Digital here: https://www.caravandigital.com/
You can find Exit Intelligence (and talk to Coley) here: https://exitintelligence.com/
Timestamps
0:00 Intro
0:30 About Exit Intelligence
0:50 Where to start
1:40 Getting the most out of your pop-ups
4:14 How many tests show results?
5:57 How Exit Intelligence works
7:35 SMS Text message opt-in offers
9:20 SMS Opt-In Rates
9:57 Smart Pop-up Targeting
11:30 Pop-up delays on mobile
12:30 Skills required to do opt-ins well
13:25 How to increase your opt-ins
14:04 Where to find Exit Intelligence
In this episode, expert paid social marketer Brian Davidson from Matchnode discusses how his agency is helping clients navigate Facebook and Instagram ads after Apple's iOS 14 update.
This interview was recorded May 5, 2021.
You can find our agency Caravan Digital here:
https://www.caravandigital.com/
You can find Brian here:
https://www.matchnode.com/
https://www.linkedin.com/in/brianrdavidson/
In this episode 15+ year PPC expert Josh Whelan talks about what it takes to win in Google Shopping for ecommerce.
YouTube video of this episode:
https://bit.ly/Google-Shopping-Advanced
Our agency Caravan Digital helps ecommerce companies grow through paid social, paid search and email automation.
https://www.caravandigital.com/
Timestamps
0:00 Intro
0:27 How Josh started in PPC
1:22 Collaborating with "competitors"
1:57 Why Google Shopping
2:55 Google Shopping Setup and Optimization Steps
3:45 Using data to scale your Google Shopping campaigns
4:09 Best Google Shopping ad account structure
5:16 Setting your Google Shopping bids
5:58 Setting up Google Merchant Center Feeds for Google Shopping
7:12 Should you use multiple product feeds for Google Shopping?
7:30 Google Search vs Google Shopping (& your broader marketing strategy)
10:00 Keywords and Google Shopping
11:00 How SEO relates to Google Shopping
12:14 How to Optimize Google Shopping Campaigns (& how not to do it)
16:00 Optimizing Google Shopping ads (tutorial)
22:00 Setting automated ROAS targets in Google Shopping
24:30 Negative Keyword Lists
26:00 How to increase impression share in Google Shopping
29:46 Should I use Smart Shopping? (Pros & Cons)
31:30 How to get started on Google Shopping Ads
You can find Josh at littlewolfdigital.com. (As I mention at the end of the episode, he subcontracts on our client accounts, too!)
I interview Quinn Zeda from Conversion Crimes about increasing ecommerce conversion rates by doing user testing.
YouTube video of this episode here:
https://bit.ly/Ecommerce-Website-User-Testing
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Quinn at Conversion Crimes here:
https://conversioncrimes.com/
Timestamps
0:00 Intro
0:22 Why Quinn Zeda started Conversion Crimes
1:00 A/B Testing vs Usability Testing in CRO
1:30 What is User Testing and How Does it Work?
2:00 When should I try User Testing?
3:20 How to write a good conversion user test
4:30 What user tests should ecommerce companies run?
5:54 How should I think about user test results?
6:40 Why User Testing is great when you don't have enough traffic for A/B testing
7:50 How to pair User Testing with A/B Testing for better results
9:10 Using VideoAsk from TypeForm to gather information in a more interesting way
11:20 How to learn UX from User Testing
12:15 Why web designers and developers should try User Testing
13:20 Why and How We Use Conversion Crimes for User Testing
15:40 How to find Quinn and Conversion Crimes
In this episode, I interview Chris Ostergaard from the Caravan Digital team about the email list opt-in rates he helped a client reach (7.5%!) by split testing their pop-up offers using Klaviyo.
You can watch the video of this episode on YouTube here:
https://bit.ly/AB-Testing-Email-Popups
If you'd like help with your ecommerce marketing, you can find us here:
https://www.caravandigital.com/
0:00 Intro
0:25 Why it's important to get visitors on your list
0:48 An actual form submit rate in Klaviyo
1:40 An example of a pop-up A/B test
3:10 How and when to segment your list from the beginning
3:45 The first results are in!
4:30 Truly scientific marketing: statistical significance
6:00 The second test
6:50 Round two results!
8:55 State your hypothesis up front
9:30 How much margin should you give away on your offer?
10:30 Overview of results and split testing email offers
10:45 What to test in your email A/B tests
In this episode, I talk with Tanner Duncan from Like We Are Friends about optimizing "outside" your Facebook Ad account by building custom landing pages.
You can watch the YouTube video of this episode here:
https://bit.ly/Ecommerce-Landing-Pages-Tanner-Duncan
You can contact Eagan at
https://www.caravandigital.com/
Find Tanner at
https://www.likewearefriends.com/
Timestamps
0:00 Intro to Tanner and Like We Are Friends
1:33 How the Apple iOS 14 is affecting Facebook advertising
2:00 Optimizing "Around" the Ad Account
3:00 Motion App for creative reporting
3:30 Dedicated pre-sell landing pages
4:00 An example landing page like this: Omsom
7:20 Marketing Efficiency Ratio and Results
9:38 Tools to help
11:25 How to find Tanner
In this episode, Eagan's friend Lianna Patch from Punchline Conversion Copywriting explains why, how and where to be funny in your marketing.
To watch this YouTube video, click here:
https://bit.ly/Funny-Copywriting
You can check our agency out for your ecommerce marketing needs here:
https://www.caravandigital.com/
You can find Lianna's company and get on her hilarious email list here:
https://punchlinecopy.com/
https://twitter.com/punchlinecopy
0:00 Intro to Lianna and her company Punchline Conversion Copywriting
1:31 Lianna's background in comedy
2:38 What is Conversion Copywriting?
3:52 Creating Your Customer Persona or Avatar
4:25 Review Mining and Voice of Customer
6:05 How to Make Humor Match Your Brand Voice
6:40 What Kind of Brands is Humor For and How Do You Include it?
7:15 Examples of funny copywriting that improved results
10:19 Where to include humor
11:20 Where to find Lianna online
11:40 Where to start adding humor to your marketing
In this episode, we talk with Jeff Caplan from CraftOptics about how he replaced trade show marketing with a special customer "wizard" on his ecommerce website that he drives traffic to through SEO, Facebook Ads, Google Ads and Infusionsoft email sequences.
You can watch the YouTube video of this episode here:
https://bit.ly/CraftOptics-Replace-Trade-Shows
Check us out at Caravan Digital if you'd like help growing your ecommerce business.
https://www.caravandigital.com/
0:00 Intro to CraftOptics
0:34 History of the company & product
1:08 Their customers
2:02 Listening to the market & doing face-to-face research at trade shows
3:23 How they translated in-person to online
3:57 Full refunds as risk reversal
4:21 Creating custom products
4:50 Removing friction in the buying process
5:10 Reversing risk for higher Average Order Values (AOVs)
5:31 Breaking down a multi-step purchase process
5:50 The choice to have humans answer the phone and responding to messages
6:23 Tapping into existing demand with SEO
7:35 See the CraftOptics site: using social proof and people!
8:28 Creating packages for higher Average Order Values (AOVs)
9:00 How they use a product selector wizard to guide prospects to the right product
12:00 Segmenting your traffic into buy types
13:09 Who CraftOptics is for and how to find Jeff's brand online
https://craftoptics.com/
https://www.facebook.com/CraftOptics
https://www.youtube.com/CraftOptics
https://twitter.com/craftoptics
https://www.instagram.com/craftoptics/
https://www.pinterest.com/CraftOptics/
In this episode, Jack Feldman from Caravan Digital shares the inside of a highly profitable e-commerce Google Ads account. To watch the YouTube video to see what he's talking about, click here:
https://bit.ly/Jack-Ecommerce-Google-Ads
Find out more about our services and client results here:
https://www.caravandigital.com/
In this episode, Caroline Wahlen from Caravan Digital shares what she's seen working in Facebook ad accounts for e-commerce stores. She goes over ad creative, ad copy, targeting, account structure and measuring Return on Ad Spend (ROAS). To see the video of this highly visual episode, check out the YouTube video here:
https://bit.ly/Caroline-Facebook-Ads-2020
You can read more about our client results at https://www.caravandigital.com/
Our Caravan Digital client Tim O'Brien from The Healthy Place joins us to share how setting up Klaviyo email marketing helped him grow his list and sales on autopilot.
Caravan Digital email marketing expert Chris Ostergaard also chimes in for this discussion.
Learn how The Healthy Place drove over $100,000 in ecommerce sales in 8 months by growing their list with Klaviyo and sending automated emails.
Check us out at: https://www.caravandigital.com/
Check Tim and The Healthy Place out at: https://findyourhealthyplace.com/
Timecodes
0:00 Intro from Eagan from Caravan Digital 0:22 Intro to Tim O'Brien and The Heathy Place 1:08 How Tim got interested in health and supplements 1:50 Starting in Brick and Mortar then moving to Ecommerce 3:40 Why Hire a Digital Marketing Agency for Your Ecommerce Business 5:40 How to Grow Your Ecommerce Email List with a Slide-In Offer 6:40 How & Why to Segment Your Ecommerce Email List upon Opt-In (and A/B Test your Pop-Up) 9:00 Why the First Order is Just the Beginning & Customer Lifetime Value (CLV) Matters Most! 11:27 Sending Email Campaigns and Flows Based on Customer Segmentation Right from the Pop-Up 13:20 Email Deliverability and Open Rates: Why You Should Be Picky about Who You Put on Your List 14:06 Creating a Winning Email Welcome Series with Klaviyo 15:50 Other Automated Email Flows that Make Money on Autopilot: Abandoned Cart, Abandoned Browse and Win-Back 16:00 How Many Emails could a Subscriber Receive in the First Month? 17:02 Open Rates 17:36 How Email Fits with Other Ecommerce Marketing Channels 18:04 Why You Need Your Shopping Cart (WooCommerce or Shopify) to Talk to Your Email System (Klaviyo) 19:05 How We Measure Results 19:55 Why Ecommerce Email Marketing is "Low-Hanging Fruit" 20:23 Where to Find Tim, his website findyourhealthyplace.com and Live Chat