Marketing in Other Markets: Recent Episodes
Matt Muscat
A podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today.Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.
What if you could win nearly every competitive offer by simply including one overlooked piece of data? In this episode, I sit down with Steven Wynands, a top-producing Washington DC agent who cracked the code on using data to build trust through transparency in one of the nation's most competitive real estate markets.
Steven shares the exact strategy that helped him secure million-dollar listings and get his buyers' offers accepted within the first three attempts, even when competing against 20+ bids. From there, he scaled this data-driven approach into RETR, a mortgage and real estate data platform that helps real estate professionals to work smarter.
Inside this episode:
- The "agent resume" strategy that gets offers accepted in competitive markets
- How to research and vet other agents to protect your clients
- Why new agents should leverage their mentor's track record
- The data points hiding in your MLS that you're not using for marketing
- How to set realistic expectations using comparable sales data
- Why automated marketing is failing agents and what to do instead
Want to connect with Steven? Check out RETR for real estate data insights Follow Steven's strategies for data-driven real estate success
Whether you're a new agent looking to compete or a veteran wanting to leverage data better, this episode will change how you think about using information to win more business. Subscribe, share, and follow for more tactical real estate interviews like this.
https://retr.app/
What if the real estate industry’s definition of success is completely wrong? In this episode, I reconnect with Garrett Maroon, who’s back after a couple years with a radically different approach to building a real estate business. With five kids at home and a book launching soon, Garrett has cracked the code on maintaining high production while actually working less.
We dive into how Garrett intentionally downsized from a large team to just one agent and a part-time assistant, yet still closed 60 homes in the past 12 months through pure referral business. More importantly, we explore his “scoreboard revolution” and why he measures success by profit goals, wife goals, and family time instead of just transaction counts.
Inside this episode:
• Why Garrett fired his entire team except one agent to gain simplicity over complexity
• His custom scoreboard that tracks two dates per month with his wife and every seventh week off
• How to redefine winning in real estate beyond just transactions and volume
• The market reality check both buyers and sellers need to hear right now
• Why 50% more homes are being delisted this year and what it means for agents
• His PDA formula for building predictable, profitable businesses that align with who you are
• How to craft win-win situations that bring enjoyment back to your business
Want Garrett’s resources?
Follow him on Instagram: @garrettmaroon
Download his free PDA formula: http://thebalancedbreakthrough.com/
Text him directly: 757-266-2876
Whether you’re burning out from the grind, trying to build a business around your family, or questioning what success really means in real estate, this episode will challenge everything you think you know about winning in this industry.
What if forgetting someone's name accidentally created the perfect real estate brand? In this episode, I sit down with Erwin Nicholas II, better known as "Mr. Real Estate," whose journey from nightclub networking to listing Tony Parker's $20 million estate proves that sometimes the best business strategies come from the most unexpected moments.
We dive deep into how Erwin turned a client's forgotten name into a memorable brand, built relationships with NBA stars and high-net-worth individuals, and created viral marketing campaigns that generated over 50 million views using platforms like Twitch that most realtors have never heard of.
Inside this episode:
- How an NBA client forgetting his name became a million-dollar brand
- The nightclub networking strategy that landed his first major deal
- Why he focuses on making clients the star instead of himself
- How he used Twitch streamers to create a 30-day open house generating 50M+ views
- His transition from sports management to luxury real estate
- The mindset shift that let him build a $150M business around family time
- Why he only invests in opportunities he puts his own money into first
Check out the Tony Parker Property https://robbreport.com/shelter/celebrity-homes/nba-star-tony-parker-house-san-antonio-texas-1236885916/
Want to connect with Erwin?
Follow him on Instagram: @MrRealEstate
Visit his website: MrRealEstate.global
Whether you're trying to break into luxury real estate, looking for innovative marketing strategies, or want to build a business that works around your life instead of consuming it, this episode will change how you think about branding, networking, and what it really means to add value to your clients' lives
What if your clients became raving fans for life and your real estate business paid you before you even closed a deal. In this episode I sit down (again) with Amy Stockberger whose team ranks #33 in the U.S. for units sold , not in L.A., not in Miami, but in tiny Sioux Falls, South Dakota.
We unpack the exact strategy behind her Serve First, Scale Forever model, the same framework that helped her dominate a 10% market share, build a 90% referral-based business, and launch multiple scalable revenue streams that agents everywhere can plug into.
Inside this episode:
- How Amy turned party supplies and power tools into a repeat/referral machine
- The VIP Club that keeps clients coming back for life
- Her step-by-step method to monetize your vendor network
- Why most real estate businesses can’t be sold — and how Amy built one that could
- How to become a “Servipreneur” in an AI-driven, tech-threatened market
Want the resources Amy mentioned?
Follow Amy on Instagram: @amystockberger
Get the Lifetime Home Support Roadmap: DM “Vendor” on Instagram
Get Access to Amy’s Vendor Program Playbook:https://lifetimehomesupport.com/
Whether you’re an agent, team leader, or entrepreneur looking to future-proof your business, this episode will flip the way you think about service, scale, and selling. Subscribe, share, and follow for more interviews like this.
The Neighborhood Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
There are problems in every profession but often times in Real Estate the biggest headaches are completely avoidable. Matt chats with Briggs Elwell, the CEO and Co-Founder of RLTYCO . Briggs is a veteran agent, broker and entrepreneur who has the commonalities where agents lose most often. We discuss how most agents want to operate as employees and don’t ever really build a business and how to fix this. We also discuss how agents can operate their own business while also taking advantage of some of the benefits that “normal” w2 employees have. From tax savings ideas for Realtors to how to properly set up the structure of their business from the beginning Briggs is a wealth of knowledge. We also discuss the growing American Real Estate Association and what its mission is.
https://rltyco.com/about/
https://americanrea.org/membership/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
When you are about to become a single mom but are almost done with college and need money what do you do? If you think like Bethany you quit school despite being almost done, hustle your heart out and sell 47 homes in your first year! In this episode Matt talks to Bethany Brokaw, a top 1% Realtor in MI who got into real estate by accident and over the last 10 years has built the real estate business that all agents covet. She lives her life by design and offers true value to clients. She believes that it's not sales if you are helping people.
Takeaways:
- Starting in real estate while raising young kids
- Real estate rewards hard work and dedication, unlike many other careers.
- Building a referral-based business is crucial for long-term success.
- Creating memorable client experiences can lead to repeat business and referrals.
- Networking with other agents can significantly increase referral opportunities.
- Business-to-business referrals are a valuable source of leads.
- New agents must have grit and perseverance to succeed in real estate.
- Mentorship and being part of a team can accelerate an agent's growth.
- Agents should focus on where their leads are coming from to ensure sustainability.
Connect with Bethany: https://www.brokawgroup.com/bethany-brokaw
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
In this conversation, Kate D'Addabbo, a seasoned real estate agent, shares her journey in securing a luxury condo listing, the importance of asking for what you want, and her extensive experience in renovation and design. She discusses the challenges and lessons learned from flipping homes, the intricacies of the real estate process, and the significance of maintaining large properties. Kate emphasizes the value of building lasting relationships with clients and provides insights into the future of her real estate career, including promoting new developments in Connecticut.
Takeaways
- You have to ask for what you want in real estate.
- Being direct is crucial in negotiations.
- Understanding renovation can significantly benefit clients.
- The visual appeal of a property is paramount.
- Knowledge empowers buyers and sellers in the market.
- Maintaining a large property can be costly and complex.
- Building relationships with clients leads to repeat business.
- The real estate process requires a comprehensive understanding.
- Investing in quality renovations yields better returns.
- New developments in desirable locations attract diverse buyers.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
In real estate and in life spotting opportunities before the rest of the market and your competitors can be a huge edge. Our guest today Andrew McCarthy found an edge, and moved his family across stateliness to capitalize all while creating value for both his former and new community. Andrew was an architect turned real estate developer who while living in the big apple spotted the small vacation town of Traverse City, MI as a major opportunity that others were ignoring. From a direct airport route from NYC to a community of people who keep the city alive and thriving all year round, Andrew took these advantages and used them to begin developing the specific type of properties that his target market was looking for. We discussed the idea of planning homes with a very specific target customer in mind, to looking at data and migration patterns to plan future developments. He emphasizes a design-driven approach, the importance of strategic site selection, and the focus on boutique luxury homes. Andrew shares insights on identifying emerging market opportunities, growth strategies for real estate development, and the significance of providing white glove service to clients post-purchase.
Takeaways
- We focus on the design upfront and construction execution.
- Quality of what we build should be at the highest standards.
- Traverse City has a lot of growth potential due to accessibility.
- Site selection is crucial; we focus on prime corners.
- We are focused on boutique luxury homes, not mass production.
- Our growth strategy is cautious and quality-driven.
- Emerging trends include the impact of tariffs on construction costs.
- White glove service is essential for client satisfaction.
- We offer seamless transitions for buyers post-purchase.
- Understanding market needs is key to successful development.
https://freshwaterdevelopments.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
It might not be the strategy that everyone uses but you have to respect the hustle! In this episode Matt chats with Libby McKinney Tritschler in Connecticut and discusses the strategies and tactics that have helped her build a $40,000,000+ business. Libby is a 6th generation resident of her town and she leverages her local knowledge to push clients into the homes that are right for them VS the homes they think they want. She discusses her journey from being a stay-at-home mom to a successful realtor, highlighting the significance of building relationships within the community and understanding buyer needs. Libby also addresses the challenges of navigating a competitive market and the emotional aspects of buying and selling homes, ultimately showcasing how genuine connections and expertise can lead to success in real estate.
Takeaways
- Local knowledge is a key differentiator in real estate.
- Consistency in strategies like door knocking can lead to sustained success.
- Building relationships within the community is essential for realtors.
- Understanding buyer needs goes beyond just showing homes.
- Managing emotions is crucial during the buying and selling process.
- Innovative marketing strategies can set you apart from competitors.
- Being present in the office can positively impact business performance.
- Real estate is about connecting with diverse clients and their needs.
- It's important to educate clients about the market and their options.
- Normal people are still buying homes, and realtors should market to all demographics.
Connect with Libby:
https://ontheharborrealestate.com/about
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
In this conversation, Peter Michael shares his remarkable journey from a marketing professional to a successful real estate agent in the Miami market. He discusses the importance of understanding marketing as a core component of real estate, his strategies for building a network in a new city, and how he approaches real estate as a business. Peter emphasizes the significance of intentionality in networking, tracking business metrics, and evolving marketing strategies to target high net worth individuals effectively. His insights provide valuable lessons for aspiring real estate agents and entrepreneurs alike. In this conversation, Peter Michael discusses his approach to real estate, emphasizing humility, the importance of client relationships, and the challenges of property management. He shares insights on developing a niche in Airbnb investments and the significance of creating a seamless experience for clients. Additionally, he highlights the necessity of building a personal brand in real estate and provides an update on the current trends in the Florida market.
Takeaways
- You don’t need to sell a high cap rate to lure in investors.
- You can sell to people who want a funvestment.
- Marketing is the core of everything in real estate.
- Transitioning into real estate requires understanding the conversion process.
- Building a network in a new city involves hustling and leveraging marketing skills.
- Real estate should be approached as a business, knowing your numbers is crucial.
- Intentional networking can lead to better opportunities and results.
- Time management is essential; prioritize activities that yield ROI.
- Evolving marketing strategies is key to staying relevant in the market.
- Targeting specific demographics can enhance marketing effectiveness.
- Understanding the sales cycle helps in planning and executing strategies.
- Most agents lack the knowledge of their business metrics, which hinders success.
- Moving silence, it's an underrated skill.
- Why property management sucks
- You need to find a way to take some friction out.
- You could be the worst realtor and have the best brand.
- Florida prices are going to finally come down due to more inventory
Connect with Peter
https://www.instagram.com/whoispmb/
https://thepmbgroup.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
Million Dollar Listing meets the Neighborhood Realtor, in today’s episode Matt interviews Abby Palanca with Serhant Real Estate in NY, who shares her journey from a vulnerable single mom to a top producer with $400 million in career sales. They discuss the importance of community engagement, unique marketing strategies, and the emotional connections formed with clients during significant life transitions. Abby emphasizes the value of education for first-time buyers and the creative approaches she employs to make open houses memorable. The conversation also touches on team dynamics, the significance of curiosity in real estate, and future plans for scaling her business.
Takeaways
- Abby emphasizes the importance of community engagement in real estate.
- Building strong relationships with clients during vulnerable times is key.
- Curiosity can lead to incredible growth in the real estate industry.
- Unique marketing strategies can make open houses memorable.
- Educating first-time buyers is crucial to overcoming their fears.
- Staging homes in-house can alleviate seller costs and concerns.
- Creating a supportive team environment enhances overall success.
- Real estate agents should be seen as valuable resources beyond transactions.
- Setting clear intentions and time blocking is essential for productivity.
- Scaling a business requires refining processes and focusing on team growth.
Connect with Abby
Website: https://www.theabbypalancateam.com/
Instagram: https://www.instagram.com/abbypalanca/?hl=en
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
Going to conferences can be a complete waste of time. That however is a problem you can fix if you take Kevin Polakovich’s approach! Kevin “KP” is a master executor in the real estate industry. Over his 25 year career he has amassed 1 Billion+ in sales and a property portfolio of over 300 properties. Kevin moves fast and isn’t afraid to try new ideas, leveling up almost constantly as new ideas work. In this conversation Matt and KP discuss a recent conference they attended and some of the top tips they learned. They explore the definition of success in both personal and professional contexts, the necessity of discipline in managing one's calendar, and the value of learning from others. The discussion also highlights the significance of maintaining high energy and a positive attitude in sales, as well as adapting to changing social media trends to capture attention effectively. The episode concludes with key takeaways and encouragement to seek mentorship and coaching for continuous improvement.
Takeaways:
- Implement actionable strategies from conferences for real impact.
- Define success clearly in both personal and professional life.
- Discipline in calendar management is crucial for achieving goals.
- Learning from others can accelerate personal growth.
- High energy and a positive attitude attract success in sales.
- Adapt to social media trends to capture audience attention.
- Regularly change coaching strategies for fresh perspectives.
- Address conflicts head-on to free mental space.
- Success leaves clues; study those who excel in your field.
- Confidence comes from consistent discipline and effort.
Connect with Kevin
Website: https://kpteam.com/
Instagram: https://www.instagram.com/kp_theoriginator/
Youtube: https://www.youtube.com/@kp_theoriginator
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
Stay ahead of the game by creating the opportunities that the market wants and use those opportunities to get meetings and form new relationships that can feed you. These are only some of the topics that Matt and his guest Gaetano Morello discuss on this episode of the Neighborhood Realtor. Matt and Gaetano Morello delve into the intricacies of the real estate market, particularly focusing on historic home renovation and development. Gaetano shares his journey from being a realtor to a successful developer, emphasizing the importance of relationships, niche marketing, and community building through his Level Up Mastermind group. They discuss strategies for acquiring properties, the significance of renovation trends, and how to cater to high-end clientele. The conversation highlights the value of networking and providing exceptional service in the competitive real estate landscape.
Takeaways:
- Real estate is fundamentally a relationship business.
- Finding a niche can set you apart in the market.
- Social media is a powerful tool for promoting your niche.
- You make your money on the buy; acquisition is key.
- Customization is crucial in high-end renovations.
- Community and collaboration can drive success in real estate.
- Gamification can enhance accountability and engagement in mastermind groups.
- Listening and following up with clients builds trust and rapport.
- High-end clients expect a high level of service and attention.
- Investing in quality renderings can aid in pre-marketing properties.
https://www.instagram.com/realestatebos/
https://www.instagram.com/highstreetdevelopment/
https://www.instagram.com/levelup_mastermind/
https://www.tiktok.com/@realestatebos?lang=en
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsume
Have you spotted the trend of your working from home clients being called back to the office? Lori Rogers has! In this episode KW Maryland agent Lori Rogers shares her unique journey from South Africa to becoming a successful Realtor in Frederick, Maryland. She discusses the diverse housing market in her area, emphasizing the blend of historic and modern properties with the occasional farm thrown in. Lori highlights the importance of personalized marketing and building strong relationships with clients, which she believes is key to success in real estate. The discussion also touches on the impact of remote work on housing preferences and the role of technology and AI in the industry.
Takeaways:
- Personalized marketing is essential in catering to diverse clients.
- Building strong relationships leads to long-term success in real estate.
- Every home is a luxury for first-time buyers.
- Understanding client needs is crucial for effective service.
- The shift to remote work is changing housing preferences.
- Future market trends will be influenced by hybrid work models.
- Technology and AI can enhance productivity in real estate.
- Being a resource for clients builds trust and loyalty.
Connect with Lori Rogers:
https://www.lorirogershomes.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsume
Matt is joined by frequent Neighborhood Realtor co-host Josh May as they welcome special guest John Wentworth, a top-producing broker whose brokerage did over $340,000,000 in sales last year. Every Realtor needs a mentor—someone who can deliver tough love and hard truths about why they aren’t hitting their goals—and John excels at playing that role. In this episode, we dive into the mindset milestones John and Josh have worked through together and the impact it has had on their success. John opens up and goes deep on challenges in his life that he has overcome and how his mindset and strict regimen has helped him to become one of the best leaders of people in the real estate world. Matt, Josh, and John delve into the challenges and realities of the real estate industry, focusing on the importance of momentum, leadership, and accountability. They discuss the staggering statistic that 75% of realtors did not close a deal last year, attributing this to a lack of action and consistency. John shares his personal journey in real estate, emphasizing the need for a strong foundation and core values to foster growth. The discussion highlights the significance of mentorship and the impact of broadcasting core values to attract like-minded clients, and the importance of authenticity in personal branding, and the strategies for succeeding in a competitive real estate market.
Take aways include:
- Momentum is crucial for success in real estate.
- Perfection doesn't exist; action is what matters.
- A strong foundation is essential for growth.
- Coaching can help develop leadership skills.
- Core values should be lived and not just stated.
- Broadcasting core values attracts the right clients.
- Mentorship is crucial, but one must be open to feedback.
- Being specific about your audience helps attract the right clients.
- Success requires a willingness to do whatever it takes.
- Many agents underestimate the effort needed to succeed.
- Momentum is fragile and must be actively maintained.
- Surrounding yourself with high achievers boosts your performance.
- Acceptance of reality is essential for long-term success.
- Micro wins contribute significantly to overall success.
Connect with John Wentworth:
https://www.johnwentworthgroup.com/
https://www.instagram.com/wentworthrealestategroup/
Connect with Josh May:
https://marketgrandrapids.com/
https://www.instagram.com/maygroupgr/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsume
Imagine getting business from people you didn’t know on the internet. Imagine doing something for fun for years and then discovering you could monetize it with a career in real estate. Imagine using your new fun skill to help others and yourself make money and build wealth. This is exactly what Tyler Gibson with EXP Realty in Central Florida has been doing. Tyler shares his personal story of transitioning from a corporate job to real estate, leveraging online communities like BiggerPockets for growth, and the significance of paid lead generation strategies. They also highlight the importance of building strong relationships and trust with clients, particularly in the investment space.
- Real estate is about building wealth, not just making money.
- Time freedom is a key motivation for entering real estate.
- Engaging in online communities can lead to business opportunities.
- Speed to lead is crucial for converting leads into clients.
- Building relationships is essential for long-term success in real estate.
- Investors tend to buy more frequently than traditional homebuyers.
- Adding value to others can help build credibility and trust.
- Utilizing keyword alerts can help identify potential leads.
- Being honest about your availability can build trust with clients.
- Asking open-ended questions can lead to more meaningful conversations.
https://www.gpghome.com/
https://www.instagram.com/real_tylergibson/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
In this episode of The Neighborhood Realtor, Matt sits down with David Chung, an experienced realtor from Wilmette, IL, to discuss the pressing challenges and opportunities in today’s real estate market. With low inventory shaping the landscape, David shares his top strategies for empowering sellers, capturing market share, and using data-driven content to attract clients.
The conversation also dives into business optimization, including the rising role of fractional professionals in real estate and why local market expertise is more crucial than ever. Whether you’re a seasoned agent or just starting out, this episode is packed with actionable insights to help you navigate a competitive market with confidence.
takeaways
- The real estate market remains competitive despite low inventory.
- Capturing more market share is essential in a tight market.
- Sellers can dictate terms and timing in the current market.
- Educating sellers can empower them to list their homes.
- Utilizing office content can help newer agents build credibility.
- Creating unique content from data insights can attract clients.
- Local market expertise is crucial for real estate success.
- Fractional professionals can provide valuable insights for business optimization.
- Understanding buyer behavior is key in a low inventory market.
- Agents should focus on creating timely and relevant content.
https://www.daveandamychung.com/
https://www.instagram.com/daveandamychung/?hl=en
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
In this episode Matt chats with Elizabeth Cooper, Realtor from Dayton, Ohio. Elizabeth delves into her journey from interior design and marketing to real estate success, emphasizing the significance of building relationships and seizing opportunities. She introduces her innovative Guaranteed Buy Program, designed to instill confidence in clients during the home-selling process. Elizabeth also discusses her Crush for a Cause initiative, highlighting the impact of community engagement and the power of networking with fellow realtors. Tune in to discover how authenticity, creativity, and community involvement can drive success in the real estate industry.
Takeaways:
- The Guaranteed Buy Program offers clients security and assurance in selling their homes.
- Community events can elevate brand visibility and foster meaningful relationships.
- Networking with other Realtors can result in beneficial referrals and partnerships.
- Social media is a powerful tool for maintaining client relationships and enhancing visibility.
- Cultivating a strong team culture contributes to overall business success.
- Honesty and transparency are crucial in client relationships, especially for new agents.
- Investing in community initiatives can create a positive brand image and attract clients.
Connect with Elizabeth: Instagram
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
In this conversation, Matt and Cole Jarvis delve into the intricacies of social media marketing specifically tailored for real estate professionals. They discuss the importance of understanding content strategy, the necessity of differentiation in a saturated market, and the effectiveness of short-form video content. Cole emphasizes the need for a hybrid approach that combines organic and paid strategies to reach a broader audience while optimizing for algorithms. The conversation highlights actionable insights for realtors looking to enhance their social media presence and connect with potential clients effectively. In this conversation, Cole Jarvis discusses the comprehensive process of content creation for real estate agents, emphasizing the importance of understanding the market and audience. He shares insights on effective calls to action, lead generation strategies, and the significance of follow-up in converting leads into sales. The discussion also covers advanced marketing techniques, including the use of lookalike audiences and community engagement through content sharing. Cole stresses the need for personalized marketing approaches and finding the right partners to enhance marketing efforts.
A few MAJOR takeaways include:
- Why your reels need to be cut in half
- Be honest are you different
- 20 leads/day for $100/day
- 60 second follow up or don’t bother
https://www.youtube.com/channel/UCd9Yv9WZZr-6YnqLh7afkog/videos
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org
There are very few agents out there who have crossed the one hundred million dollar mark, there are even fewer who approach numbers like that in markets that don’t have crazy price points. Ragan McKinney is the exception to the rule. After getting her start at a deli and realizing she wanted more, she leveraged her people skills and work ethic into a career in real estate that over a few years has grown to over $100,000,000 in sales.
She emphasizes the importance of being fully committed to the business, effective communication, and building a strong team. Reagan also discusses her strategies for leveraging social media to grow her business and her future goals of focusing on higher-value transactions while maintaining a high level of service.
takeaways
- Consistency is key to success in real estate.
- Being all in is essential for achieving goals.
- Effective communication can set you apart from competitors.
- Building a strong team is crucial for scaling your business.
- Social media can be a powerful tool for generating leads.
- Providing a five-star experience leads to referrals.
- Listening to clients can create opportunities for referrals.
- Time blocking helps maintain organization and efficiency.
- Developing deeper relationships with clients can yield more business.
- Always strive for improvement and growth in your business.
https://www.raganmckinney.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org
Instead of talking about CRM’s and open houses, today’s episode is different. Matt chats with the queen of real estate gifting and events, Meghan Howard, to explore the art of thoughtful gifting and event planning, especially during the holiday season. Meghan shares her unique approach to gifting, emphasizing the importance of personalization, creativity, and the emotional connection behind gifts. They discuss how memorable experiences can create lasting impressions, and how to plan events that truly resonate with attendees. Meghan highlights the significance of listening to others and understanding their preferences to create meaningful connections through gifts and events.
Takeaways
- Gifting is about creating a feeling and telling a story.
- Personalization is key; it's not about the price but the thought behind the gift.
- The note accompanying a gift can make it more meaningful.
- Experiences often have a greater impact than material gifts.
- Listening is a crucial skill for understanding what others value.
- Events should be enjoyable and engaging, not just obligatory gatherings.
- Small, intimate gatherings can foster deeper connections than large events.
- Thoughtful gifts can evoke nostalgia and joy, bringing back childhood wonder.
- Gifting should be about the recipient's interests and needs, not just a generic item.
- Creative and unique experiences can leave a lasting impression on clients.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
What do you do when inventory is ultra light? What do you do when prohibitively high taxes dissuade people from wanting to sell? How do you work in a market where buyers have the money but don’t want to fix up a house? These are issues that plague every real estate market at different times so we brought in a California agent who has extensive experience navigating these unique situations. Carl Medford of the Medford Team at KW has built a thriving business in the Bay Area selling over 60 homes per year in the 1.5m+ price point. In this episode he shares unique ways to overcome many listing related challenges as well as gives tips on pricing. From bad feng shui to t shaped intersections this is an episode you don’t want to miss if you plan to list homes in the near future.
https://www.themedfordteam.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org
This week’s Neighborhood Realtor is Sammy DiStefano, a successful Realtor who transitioned from car sales to real estate. Sammy shares his journey, discussing the challenges he faced in the car industry, his initial disdain for Realtors, and how mentorship played a crucial role in his success. He emphasizes the importance of cold calling and building relationships through follow-up, providing valuable insights for aspiring real estate agents. In this engaging conversation, Sammy DeStefano, a successful realtor in Arizona, shares his insights on the importance of storytelling in real estate, building a strong personal brand, and the significance of nurturing client relationships. He emphasizes the need for realtors to embrace their role as salespeople and to navigate challenges with confidence. The discussion also touches on the balance between long-term planning and short-term marketing strategies, as well as the value of creating meaningful connections with clients through regular communication and updates.
- Cold calling and door knocking are essential strategies for new agents.
- Building relationships through follow-up is crucial for long-term success.
- Storytelling is crucial in real estate to connect with clients.
- Great Realtors can narrate the entire journey of a transaction.
- Salespeople must embrace their role to succeed in real estate.
- Building a strong personal brand is essential for success.
- Client relationships should be nurtured through regular communication.
- Navigating challenges with confidence can lead to better outcomes.
- Long-term planning is vital for sustainable success in real estate.
- Regular updates to clients can enhance trust and satisfaction.
- Referrals should be treated with care and diligence.
- Creating a memorable client experience can lead to repeat business.
https://www.sothebysrealty.com/eng/associate/180-a-df2307261451108131/sammy-destefano
https://www.instagram.com/sammydestefano_arizonarealtor/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
In this conversation, Matt and Jeff Burke discuss the evolution and success of Jeff's real estate team, which has closed over 1200 homes in the last five years. Jeff shares insights on building a strong team, effective training methods, and the importance of lead generation and community engagement. He emphasizes the need for agents to adapt to market changes and the value of nurturing relationships with clients. The discussion also highlights innovative strategies for recruiting and training new agents, as well as the significance of maintaining a robust database of leads.
Key take aways include:
- Training is crucial for maintaining quality service.
- A structured training program helps new agents succeed.
- Engaging with the community is key to growing a network.
- Nurturing leads can lead to significant business opportunities.
- Door knocking can yield high returns on investment.
- Utilizing a warm database is essential for lead generation.
- Agents should focus on appointment setting for success.
- Adaptation to market changes is vital for growth.
https://jeffburkecoaching.com/introducing-the-jeff-burke-team.html
https://www.jeffburkeassociates.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
In this conversation, Tori Ellens shares her extensive experience in the real estate industry, discussing her journey from starting out in Tucson to running a successful team in Phoenix. She emphasizes the importance of mastering real estate contracts, the role of mentorship, and the strategies she employs to grow her business and support her agents. Tori also highlights the significance of niche marketing, particularly in the second home market, and the value of maintaining strong relationships with past clients through proactive communication and personalized service. The podcast then goes deep into the niche market of snowbirds and second homes. Torie explains how she has built a business that caters to this group by offering added value such as house husbands that nobody else is doing.
Key take aways include:
- Mastering contracts is crucial for protecting clients in real estate transactions.
- Data-driven decisions help dispel fear in clients and agents alike.
- Mentorship can significantly accelerate an agent's career growth.
- Building a strong team requires treating the business as a collaborative effort.
- Niche marketing, especially in second homes, can lead to significant business growth.
- Providing value to clients involves understanding their unique needs and challenges.
- Staying connected with past clients is essential for long-term success.
- Proactive agents have more control over their business outcomes.
- Continuous education and adaptation to market changes are vital for success.
https://www.instagram.com/torieellens/
https://platinumlivingrealty.com/team/torie-ellens/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org
If ever an agent had a captivating story that sucks you in and makes you want to work with him, its Marcus Miller. In this episode Matt and Marcus discuss the challenges of housing affordability in America and how Marcus, a former inmate who was convicted for selling drugs, has transformed his life (and the lives of those around him) by becoming a successful real estate agent. He shares his journey from incarceration to helping underserved communities achieve home ownership. Marcus emphasizes the importance of trust, innovative strategies for lead generation, and the significance of education in the home buying process. He also highlights his plans for community engagement through buyer events and his unique approach to leveraging social media for organic growth.
- Housing affordability is a significant issue in America.
- Marcus's journey from prison to real estate is inspiring.
- Building trust is crucial for success in real estate.
- Innovative loan programs can help first-time buyers.
- Testimonials are a powerful tool for generating leads.
- Organic lead generation is more effective than paid ads.
- Education is key to empowering home buyers.
- Community engagement can lead to lasting relationships.
- Understanding the market is essential for real estate success.
- Marcus's approach is a model for serving underserved communities.
https://www.facebook.com/marcusmillerkw/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
The last few months have been rife with changes for real estate professionals. Most notably is that agents now need to work their negotiation skills more than ever before. Negotiation now starts when you first meet a buyer and continues until the closing table. In short negotiation skills have never been more crucial. In this episode Matt chats with certified real estate negotiation expert Derrick Chevalier who often acts as a stealth negotiator – helping agents negotiate million dollar deals without the other parties even knowing he was there. He emphasizes the importance of establishing added value and building relationships with clients and other agents. The discussion also touches on strategies for buyer's agents in negotiating with clients and listing agents, as well as the concept of stealth negotiation. The conversation concludes with a focus on the power of influence and the significance of helping clients understand the consequences of their decisions.
Takeaways:
- Real estate professionals need to sharpen their negotiation skills in the current competitive market.
- Establishing added value and building relationships with clients and other agents are crucial in negotiation.
- Buyer's agents should focus on understanding their clients' goals and presenting the benefits of working with them.
- Influence plays a significant role in negotiation, and agents can use it to their advantage.
- Helping clients understand the consequences of their decisions can be a powerful persuasion tool.
https://h-c.com/
https://www.amazon.com/stores/author/B08KWQY39B
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org
This guest is a perfect example of what you could be doing with your business – if you did everything right. At just 22 years old Will Van Wickler, a successful real estate agent in Maine and New Hampshire has built his business up to over $50,000.000 in sales in his 3rd year in real estate. He shares his journey and strategies for success in the industry. He emphasizes the importance of being a real estate investor and using personal investment stories to attract clients. Will discusses his property investment experience and his rule of acquiring at least one property a year. He also highlights the value of being a consultant rather than a salesperson, asking clients about their goals and providing personalized advice. Will shares his marketing strategies, including targeted social media content and building relationships with influencers. He also talks about his approach to creating opportunities for clients through developments and relationships with builders. Will's success in the higher price range is attributed to his niche focus and building a strong network. He emphasizes the importance of post-closing follow-up and being available to help clients beyond the transaction.
Takeaways
- Being a real estate investor and sharing personal investment stories can attract clients and build trust.
- Asking clients about their goals and providing personalized advice can differentiate you as a consultant rather than a salesperson.
- Targeted social media marketing and building relationships with influencers can generate organic leads.
- Creating opportunities for clients through developments and relationships with builders can lead to business growth.
- Focusing on a niche and building a strong network can lead to success in the higher price range.
- Post-closing follow-up and being available to help clients beyond the transaction can strengthen relationships and generate referrals.
https://www.willvanwickler.com/
https://www.instagram.com/wvanwickler
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org
Sarah Maslowski, a top real estate agent in Georgia, shares her success with YouTube marketing. She explains how she shifted her video content strategy to focus on providing valuable information for people relocating to the area. By creating videos that highlight the pros and cons of different neighborhoods and answering common questions about the local market, Sarah has been able to attract high-intent leads and convert them into clients. She emphasizes the importance of consistency in posting videos and using attention-grabbing titles and thumbnails to increase click-through rates. Sarah also discusses her plans to explore other social media platforms like Instagram and TikTok.
Takeaways
- Creating valuable video content for people relocating to an area can attract high-intent leads.
- Consistency in posting videos is key to building an audience and gaining traction on YouTube.
- Using attention-grabbing titles and thumbnails can increase click-through rates.
- Exploring other social media platforms like Instagram and TikTok can help reach a wider audience.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org
Ryan Hvizda, a top-producing agent and team leader in New Hampshire, shares her journey in real estate and how she has built a business that aligns with her passions and values. She emphasizes the importance of finding ways to incorporate your interests and purpose into your real estate career. Ryan also discusses the strategies her team has implemented to increase their average sales price and improve their business performance. She highlights the significance of having a strong operations team and providing exceptional value to clients and strategic partners. Ryan shares her plans for the future, including expanding her team and creating a business that allows agents to achieve their financial and lifestyle goals.
- Incorporate your interests and purpose into your real estate career to find fulfillment and success.
- Focus on increasing your average sales price by providing exceptional value to clients and being intentional about the price point you target.
- Invest in building a strong operations team to handle administrative tasks and create a seamless client experience.
- Develop strategic partnerships with professionals in related industries to generate referrals and provide added value to clients.
- Continuously touch base with your sphere of influence through various marketing channels to stay top of mind and build strong relationships.
https://www.hvizdateam.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org
In this episode Matt talks with the Chicagoland real estate queen of all things events – Meg Daday. Meg has built a business on her creative “big sister” approach by which she offers the advice and style that a big sister would offer, she has leveraged this style into a $20,000,000+ business that centers on women, community and events. Key take aways include:
- Having a clear strategy and understanding your ideal client is crucial for hosting successful events.
- Micro events and strategic socializing with a small group of people can be more effective than large-scale events.
- Partnering with other organizations and leveraging past clients can help expand your reach and attract your target audience.
- Focus on providing value and creating meaningful connections through your events.
- Consider unique and creative event ideas that appeal to your target market.
For more information on Meg or to contact her check her out on social media. https://www.instagram.com/heyday.homes/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org
In this episode Matt and co-host Josh May talk to a “farmer” in Canada who through consistently farming a 750-1200 home area. Scott Moe is a top producing RE/MAX agent with over 20 years of experience in farming a geographic area and working his database to produce big results. We discuss how to choose a farm, how to farm for free, what to mail if you plan to mail, and how to incorporate door knocking into your strategy to 10x your results. We also discuss the importance of consistency and accountability both in farming and in all other aspects of real estate marketing.
Key take aways include:
• Having an accountability partner can greatly benefit your real estate business by providing support, motivation, and a sense of accountability.
• Farming is a powerful strategy for growing your real estate business by focusing on a specific neighborhood and consistently door knocking and building relationships with residents.
• Community involvement and sponsoring local events can help establish your presence and reputation in a neighborhood.
• In a competitive market, it is crucial to be relentless in your efforts to win for your clients and go above and beyond to provide exceptional service.
• Staying consistent and committed to your chosen strategies is key to long-term success in real estate.
https://www.moeteam.ca/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
Michael Hellickson, CEO and founder of Club Wealth and the one time Number 1 Agent on the Planet, discusses the challenges and opportunities in the real estate market. He emphasizes the importance of hard work, discipline, and sticking to a schedule in order to succeed. He also highlights the significance of investing in real estate and becoming your own best client. Michael provides tips for agents to educate their clients about investment opportunities and create value in their communities. He encourages agents to make phone calls and engage in conversations with potential clients, focusing on building relationships and providing valuable information. We then dive into the specifics of what to say when you are making your calls, and how to make client’s feel valued and listened to. Some key take aways include:
- Hard work, discipline, and sticking to a schedule are key to success in the real estate market.
- Investing in real estate and becoming your own best client can provide financial stability and create opportunities for growth.
- Agents should educate their clients about investment opportunities and provide valuable information to build trust and loyalty.
- Making phone calls and engaging in conversations with potential clients is essential for building relationships and creating value in the real estate industry.
https://clubwealth.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
Get ready to be inspired as we chat with Austin Hellicskon, a successful real estate agent who has achieved remarkable success at a young age. In this episode we talk about Austin's journey in real estate, his team structure, lead generation strategies, daily schedule, and future goals. Austin shares insights on lead sources, lead management, and the importance of consistency and discipline in real estate. He also introduces us to the art of pattern interrupts in phone calls—a nifty trick you'll want to steal! This episode provides valuable insights for new and experienced real estate agents alike.
Takeaways
- Success in real estate requires a disciplined and consistent approach to lead generation and lead management.
- Leveraging social media to showcase success and build credibility is crucial for attracting clients and establishing a strong presence in the market.
- Pattern interrupts in phone calls can be effective in engaging potential clients and setting the stage for meaningful conversations.
- Lead sources should be evaluated based on ROI, and a systematic approach to lead management is essential for optimizing results.
- Setting ambitious goals and focusing on team growth can help real estate agents transition from production to leadership roles, driving long-term business success.
https://www.skylineproperties.com/austinhellickson/
https://www.hellickson.com/
https://clubwealth.com/coaches/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
Call it a niche, or call it the best side hustle a Realtor can have. In this episode Matt talks with Naples, FL agents Mike Zeccino & Shaun Kass of The Agency who have built their traditional real estate business by building a profitable short term rental management company. They have built systems for converting both tenants and owners into traditional buyers and sellers. They manage over 100 rental units and have converted their business on the short-term rental side into over 27 sales last year. They provide insights into the challenges and opportunities of property management, including the importance of providing excellent customer service and being available 24/7. They also discuss their marketing strategies, such as using social media platforms like Instagram Reels and partnering with local companies for collaborations. The conversation concludes with advice for agents looking to get into property management and the importance of scalability and planning for future growth.
Takeaways
- Property managers can leverage their experience in short-term rentals to convert business into real estate sales.
- Providing excellent customer service and being available 24/7 are crucial in property management.
- Marketing strategies like social media and collaborations can help attract leads and build a personal brand.
- Scalability and planning for future growth are important considerations in property management.
- Finding a side hustle that complements the real estate industry can be a valuable opportunity for agents.
https://www.rentwithmikez.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In this conversation, Matt interviews Dan, a Brazilian jujitsu fighter and top .0001% recruiter in the real estate & mortgage industry. They discuss when real estate agents should consider making a move to a different company, the importance of evaluating the market, the company, and oneself before making a decision, and the key factors to consider when recruiting new salespeople. They emphasize the need for stability and strong leadership in a company, the importance of networking and building relationships with top producers, and the value of asking the right questions during the interview process. In this conversation, Dan and Matt discuss the importance of due diligence and building strong relationships when making a career move. They emphasize the need for confidence and preparation when starting a new job. They also address common excuses for not making a move and the negative impact of trying to time the market. The conversation highlights the importance of marketing and onboarding in the recruiting process, as well as the discipline and passion required for successful recruiting. They also discuss the importance of being genuine and building rapport when making sales calls.
· When considering a move to a different company, evaluate the market, the company, and oneself to determine if a change is necessary.
· Company stability and strong leadership are crucial factors to consider when choosing a new company.
· Networking and building relationships with top producers can provide valuable insights and help in the decision-making process.
· Ask the right questions during the interview process to gain a better understanding of the company's culture and vision.
· Compensation should not be the primary factor in making a decision; focus on the overall value and support the company provides. Be confident and prepared when making a career move
· Build strong relationships and go deep with your network
· Don't make excuses based on seasonality or timing
· Focus on the benefits for your clients and community when making a move
· Recruiting is a long-term process that requires discipline and passion
· Disarm people by being honest, genuine, and focused on building relationships
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In this must-listen episode of our podcast, we're joined by Jake Garay, a top-producing Realtor from Berkshire Hathaway Home Services in NY, who shares his insider strategies for when your sphere of influence just isn't cutting it. Whether you're a seasoned agent facing a dry spell or a newcomer looking to make your mark, Jake's insights are your ticket to turning things around.
Dive deep with us from the very beginning as Jake takes us on his journey from starting out in real estate to discovering the gold mine that is real estate investments. By 03:13, we're unpacking the wisdom behind specializing in this area, not just as an agent but as an investor, leveraging property ownership to build wealth.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In this conversation, Matt and David Roybal discuss the impact of commission changes on agents buying leads, the challenges for first-time home buyers, and the importance of re-educating past clients. They also explore David's unique approach to engaging past clients through charitable events. David shares advice for new agents and emphasizes the need for a plan and mentorship. They discuss the potential impact of commission changes and conclude with a focus on moving forward with confidence.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
Danielle Lazier, a top-producing real estate agent in San Francisco, shares her unique strategies for success in the industry. She discusses her early career, including the creation of San Francisco's first real estate blog, SF Hotlist. Danielle emphasizes the importance of avoiding common agent mistakes and finding ways to stand out in a crowded market. She introduces her pre-screening strategy for listing appointments, which helps determine if she is the favorite or the fool. Danielle also highlights the significance of authenticity in marketing and building connections with clients.
Takeaways
- Consider creating a unique brand and marketing strategy to stand out in the real estate industry.
- Use a pre-screening strategy for listing appointments to determine if you are the favorite or the fool.
- Focus on building connections with clients and being authentic in your marketing efforts.
- Efficiently follow up with potential clients and respect their decision-making process.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
This episode is different! Kyle Visser and I first met 7 years ago when he was first getting into real estate. I have watched him grow from a new agent to the top agent in the West MI market, and one of the top agents in really any market! He has big production and similarly brands himself as the big guy. Kyle Visser is a Realtor who has rewritten the rulebook on building relationships and strategic branding in the hyper competitive world of real estate. Prepare for a whirlwind tour from Kyle's accidental stumble into real estate greatness to his top-secret (not anymore!) Visser Report that's been turning heads and opening wallets.
Starting off, we explore Kyle's journey from European basketballer to newbie top Realtor, complete with missteps and “aha” moments.
But how does Kyle mix business with, well, more business? By 05:47, you'll get the scoop on his unique blend of sources that keep clients knocking on his door, begging for a piece of the action. And if you've ever wondered how a report could become the talk of the town, wait till you hear about the infamous Visser Report at 06:15 – it's like the Oprah’s Book Club of real estate marketing.
At 08:10, we break down the sacred mantra of consistency in marketing – a strategy so effective, it could probably sell ice to Eskimos. Fast forward to 09:45, and Kyle shares his new ventures into property flipping and opening a brokerage.
By 28:16, Kyle dishes out advice for new realtors. And finally, at 31:22, we tackle the game-changing strategy of hiring and delegating, because let's face it, even superheroes need a sidekick.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In today’s episode we explore the journey of two individuals – Kevin Polakovich and Josh Smith who over time built one of the biggest portfolio of single family and 1-4 unit homes in the state of Michigan, and they did so without starting with piles of cash! They discuss their early beginnings, transitioning into real estate development, and eventually building a rental property portfolio. The conversation emphasizes the importance of core principles such as debt reduction and delayed gratification. They also discuss the current opportunities in the real estate market and provide advice for individuals looking to invest in rental properties. The conversation concludes with information on how to seek mortgage advice for real estate investments.
Kevin and Josh are both nationwide renowned speakers and experts in the real estate industry.
For more information, contact Kevin here: https://kpteam.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In this episode, Matt interviews solo Keller Williams agent Jamie Lemmons who in 2023 did over 50 transactions for $20,000,000 without a team! Jamie shares her strategies for leveraging transaction coordinators and virtual assistants for the “right” tasks. She has been extremely effective when it comes to using her VA to help set her up for the tasks she needs to accomplish, in a relationship where after lots of training her VA almost manages her! She discusses the importance of training and really putting the time in with assistants even if they are virtual. We also talked about her niches of agent referrals and divorce – both of which make it into her time block to ensure that she continues to work them.
Tune in for tangible actions you can take to grow like Jamie.
Connect with Jaime: https://www.homesnap.com/Jamie-LemmonsSvoboda/gmb
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In this episode, Josh May and Matt chat with Ron Howard, the dynamic leader of the Greatest Moves Team at RE/MAX Advantage Realty, who has been making waves and creating community in Central Maryland's real estate market since 2005. With nearly a billion in sales, Ron and his team have achieved the rare feat of combining top-tier sales performance with unparalleled customer satisfaction, as reflected in their Zillow reviews.
Ron's journey in real estate began with a series of successful property flips, laying the foundation for his illustrious career. His unique background in sales, IT, video production, and networking has empowered him to harness the power of AI for SEO.
Beyond his professional achievements, Ron is deeply committed to the Baltimore community, serving on boards and committees of respected non-profits and tirelessly working towards its betterment. His approach to real estate is not just about transactions but fostering community growth and support.
Listeners will gain insights into Ron's market trend analyses, property valuation, and his strategic negotiating tactics that ensure the best outcomes for his clients. We'll also dive into his bestselling book, "Create Demand and Stop Chasing Business," which has been a game-changer in the real estate industry, and hear about his founding of the 4:30 psycho challenge, showcasing his dedication to both professional and personal excellence.
Join us as Ron Howard shares his wealth of knowledge, experiences, and the keys to his success in Baltimore's competitive real estate landscape. Whether you're a home buyer, seller, or fellow real estate professional, this episode is packed with valuable insights that you won't want to miss.
See Ron Howard's books on Amazon, or Connect with Josh May
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In this episode of the Neighborhood Realtor Podcast, we delve into effective tax strategies for real estate investment with our guests, real estate guru Brian Davis from Spark Rental, and seasoned investor Josh Smith of the Fulton Group.
Brian opens the discussion with insights from his article "7 Ways to Avoid Taxes on Real Estate Investments." He highlights the 1031 exchange, a tax-deferring strategy for property sales, and shares his shift towards 'lazy 1031 exchanges' in passive investments, emphasizing the benefits of depreciation write-offs.
We then move into discussing the advantages of Roth self-directed IRAs, which allow for tax-free growth in diverse real estate investments.
The episode is a treasure trove of tips for minimizing taxes in real estate, making it a must-listen for investors and real estate professionals at all levels. Tune in to uncover the secrets of navigating real estate taxes with Brian Davis and Josh Smith, here on the Neighborhood Realtor Podcast.
None of the information contained herein constitutes a recommendation that any particular security, portfolio, transaction, or investment strategy is suitable for any specific person. All viewers agree that under no circumstances will Neighborhood Loans. its subsidiaries, partners, officers, employees, affiliates, or agents be held liable for any loss or damage caused by your reliance on information obtained.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
Experience trumped all in today’s episode — our hosts and guests had a combined 75 years of experience in Real Estate, and our guest Nate Martinez with RE/MAX explained not only how he built a sustainable business but also provides tips for longevity in an industry where the only constant is market volatility.
The conversation covers the importance of mindset and consistency in the real estate industry. It highlights the success of agents who are committed to doing the work and executing their strategies. The topics discussed include the power of mindset, the effectiveness of open houses, the benefits of farming, and the value of building relationships through agent referrals. The key takeaway is that success in real estate requires a positive mindset, consistent effort, and a commitment to building relationships and providing value to clients and fellow agents.
Connect with Nate Online: https://the-nate-martinez-team-glendale-az.remax.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
🔑 Connect with Josh May: https://marketgrandrapids.com/
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In this captivating episode of "The Neighborhood Realtor" podcast, your hosts Matt Muscat and Josh May, sit down with real estate newcomer Ryan Cecil, a rising star in the Louisville market. Ryan's journey is nothing short of inspiring; she entered the real estate industry in 2020 after a setback in her logistics career due to her authentic use of TikTok. Little did she know that her authenticity would be the key to unlocking unprecedented success.
Join us as Ryan shares her story of exponential growth, from just starting out to over 75 transactions in a single year. Discover how she harnessed the power of social media, especially TikTok, to build her brand and double her business year after year. Ryan's approach isn't just about generating leads but transforming them into meaningful relationships, proving that every lead can be a potential goldmine.
In this lively conversation, we also explore the importance of showcasing your personality through video and educating prospective homebuyers about your local area. Josh explains how leveraging platforms like YouTube can boost SEO and attract valuable warm leads.
If you're a real estate agent looking to leverage social media, turn leads into lasting relationships, and supercharge your growth, this episode is a must-listen. Tune in now for valuable insights and inspiration from Ryan Cecil's incredible journey in the world of real estate.
Connect with Ryan online:
- https://www.tiktok.com/@bestlouisvillerealtor
- https://www.homepagerealty.com/agents/ryan-cecil/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In this episode of The Neighborhood Realtor podcast, we dive deep into the world of property inspections with a true industry expert. Our guest is not just any property inspector; he's someone who started his journey with a deal on his very first day in the industry and has since grown his brand to become synonymous with excellence in property inspections. This episode has marketing ideas for agents, inspection tips, and ways to partner with your inspector or home expert. We love talking to true entrepreneurs like Nick!
Join us as we uncover the remarkable story behind his rise to success, from humble beginnings to inspecting over 2,000 properties each year. Discover the marketing strategies he employed to set himself apart from the competition, including targeting untapped markets.
But it's not all about personal success—our guest also shares valuable insights into the latest inspection trends and how realtors can partner with inspectors to add significant value to their clients. If you're a real estate agent looking to enhance your services and provide top-notch experiences for your clients, this episode is a must-listen.
Tune in now to gain a fresh perspective on property inspections and learn how to build more meaningful partnerships in the real estate industry. Don't miss out on this episode filled with invaluable tips and stories from The Neighborhood Realtor podcast!
Connect with Nick:
- https://www.yourwrightchoice.com/
- https://www.instagram.com/yourwrightchoice/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In today’s episode Matt is joined by not one but 2 powerhouse agents who shared strategies for operating differently in a different market. Both agents were around for 2007-2010’s market and came out thriving because of the seeds they put down when others buried their heads in the sand. We discuss a different approach to team compensation that Nevin has always used, and discussed how he treats his clients like gold bars that he isn’t willing to part with. Josh and Nevin expounded on the idea that clients don’t “need” you to sell their house but they do NEED you to sell their house for top dollar, keep them out of hot water, and counsel them throughout the process. This episode was chock full of tangible take aways.
Connect with Nevin: https://nevinrealestate.com/
Connect with Josh: https://marketgrandrapids.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans: https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org”
In this episode Matt talks with Blair Dinkins an expert agent in Colorado who moved her business from one state to another but didn’t lose her momentum. By applying systems and going after big opportunities she was able to make the move and grow to new levels. Her business is best described as tactically fun. She got her start by reaching out to top agents and simply asking what they were doing that is working. We discussed how even though she moved during the pandemic she was still able to meet people, including those who were motivated to move! Something that is very important to be on the lookout for in any market. Blair isn’t afraid to door knock and cold call, but she does so with a purpose and makes her door knocks a win-win-win strategy.
Connect with Blair: https://coloradoteam.com/our-team/blair-dinkins/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
In this episode we connect with Megan Walters a NAR 30 under 30 agent for 2022. In only 6 years as a REALTOR , Megan has built up a serious business and is on track to beat her 2022 and do more in 2023. Megan’s Strategy? Spotting areas in her market and in her marketing where other’s weren’t competing
From Google Business to reels on Instagram Megan has built many marketing avenues out of areas that others weren’t tapping into. When you have multiple sources of business you don’t need to rely on any 1 as much. This year Megan came up with a genius strategy to market to a builder, show extra value and land their business. Finally we discussed how Megan worked through the objection of being too young, partially by getting a haircut – but trust me there’s more.
Connect with Megan: https://waltersteamrealty.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
In this episode we talk to a Seattle area top producer who despite the “locked in” effect that everyone else is talking about has continued to grow his business this year. He and his small team did over 120 units and 80 million in production last year and are on pace to beat it by a tad this year.
Although 20 years of practice doesn’t hurt Jon’s biggest secret to real estate sales is in networking with networkers and professionals. Most Realtors network but network in all the wrong places. Jon seeks out people in professions who share mutual clients, and who he can add value to as well. He then layers into their life/professionally and personally to stay top of mind. In addition to focusing on professionals he also stays in constant contact with his sphere of influence by layering in new marketing and touch points – including being personally present in the areas he markets.
Jon is coached professionally by the CORE coaching program and has been for over 10 years where he gets to meet agents from around the country and get new ideas.
Get in touch with Jon: https://jonbye.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
Back by popular demand is one of our best guests of all time, Stefanie Lugo with My Home Group in Scottsdale, AZ. Stefanie and her husband Bryce are top performing agents who went all in on their database. Their business is 100% repeat and referral and they use social media to spread the word from those already in their network to those just 1 connection away. In this episode we discuss how social media is changing and why what worked for lead gen in 2019-20 isnt working anymore. Stefanie reveals her new secrets for how she makes Instagram deliver results.
Stefanie is also the owner of The Market Authority podcast and coaching program where she offers current tips and tricks of what is working for her real estate business in real time.
Get in touch with Stephanie: https://www.stefanielugo.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
Bombshell episode! Today we feature a dynamo Realtor and Broker Owner Sasha Tripp from Charlottesville, VA. Sasha originally got into real estate because she wanted to educate herself on the home buying process.
For her first two years before she had the business, she spent her time learning about the market and creating content. After these bedrocks were set the rest was history! In our episode we discuss “partying with a purpose” - how to network with specific and tangible goals. We also discussed her journey that brought her to a 2022 that had over 285 closed units. As an introvert she makes a concerted effort to go into every phone call with a plan.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
This week the Neighborhood Realtor Podcast welcomes Bi-Coastal Realtor and industry thought leader Cara Ameer.
Over her 20 year career in real estate Cara has developed niches in both Southern California and Florida. She uniquely plays her skill sets in both areas and markets tax and social advantages in each state to market herself as the expert for clients looking to go from 1 sunny state to another. Cara and Matt discuss how she started her career with tactics like door knocking, calling expired listings and a host of other tried and true methods—this hard work and approach carried her through not only the recession but are now helping her to grow even in a tight inventory market. Every market has its challenges, but the magic bullet is putting in the effort!
We go on to discuss how to write a winning offer, and tips to get them accepted. Finally, we discuss a loan program that has become her secret weapon to unlocking the market for many buyers.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
On most episodes we focus on lead gen strategies that are old school and low tech – today we flip that on its head and talk with Chris Johnstone – master real estate tech marketer who we go deep with on all things AI. We discuss the importance of learning the prompts to feed AI to get the information that you want! We talk about what tools you can use to generate leads with the help of AI and how to use it as a booster for your current marketing rather than as a replacement.
Connect with Chris online (or ask Bard for information): https://www.connectionincorporated.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
In this episode Matt chats with real estate veteran Josh Smith in Arizona, who discusses why agents need to have a mix of both long and short term lead generation strategies. So many marketing ideas focus on nurturing leads over time, but those don’t pay the bills right now – his approach is to utilize a mix of strategies that can feed you now and in the long term. Josh is also the host of the GSD Mode real estate podcast – he is also a real estate broker, fitness fanatic, and entrepreneur. Josh’s unofficial tagline when it comes to real estate is to “get sh*t done!”
Connect with Josh online: https://www.gsdmode.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
If anyone tells you that 2023 is a tough market, just have them call Ali Garced, a “special” agent out of Tucson, AZ. In only her 2nd calendar year as a Realtor, Ali has already closed 50 units and is on track to close 65-70. Ali’s secret is to be tactical as well as methodical. She is the queen of going deeper with her clients by way of probing questions followed up with meticulous note taking. She uses her CRM to store any piece of data possible because any piece of intelligence can be used either to spot a buying sign or to use to start a future conversation. Ali has been known to jump into her CRM while at the grocery store to look up intel on a client she sees walking around before she approaches them to chat and catch up!
She is also methodical about tracking the conversations she has daily because she knows that 6 conversations per day equals 42 per week and 2100+ per year! Conversations lead to closings!
Connect with Ali on Instagram: https://www.instagram.com/ali_the_agent/
Want more from Ali? Check out The Agent Goldmine, an agent-focused podcast she hosts alongside Shelby Johnson.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
Its all about networking!
Shelby (Osborn) Johnson started her professional life in the military. Over time, she realized that she wanted a career that would give her more freedom while also giving her potential to grow with no ceiling. After reading Rich Dad Poor Dad she decided to go into real estate investing, and a short year later, she took all of the discipline from the military and pivoted it to closing 50 units and winning KW’s Rookie of the Year.
A large part of her success was starting “Pints and Properties” in Charlotte, NC to host and casually meet up with other real estate industry professionals (and clients). Over the next 4 years, she doubled and tripled her business and her income. Pints and Properties became infinitely scalable, and she provides the event template & strategy to other agents at no cost.
She moved to create a traditional team, Five Pillars Realty Group, which closed 500+ transactions in the first 2.5 years. In mid-2021, Five Pillars evolved out of the traditional team and into what it is today — “Five Pillars Nation.”
Five Pillars Nation is where Agents go to stop being Agents & start being Business Owners. It’s not a firm, it’s not a team. It’s an entrepreneur incubator that allows individuals to grow their empires alongside peers. Shelby also has years of experience flipping, wholesaling, and acquiring rentals (both short-term and long-term).
Want more from Shelby? Check out The Agent Goldmine, an agent-focused podcast she hosts alongside Ali Garced.
Connect with Shelby:
- https://www.instagram.com/theshelbyshow__/
- https://bemore-agents.com/
- https://www.theagentgoldmine.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
Today’s episode listens like an episode of Selling Sunset or the most salacious real estate show available on streaming—only it's all real and all took place in one agent's career between the mid 80’s and today. Nico Lundborg-Griffith is a top producing real estate agent listed in the RE/MAX Hall of Fame. Nico is not only an award winning and top producing REALTOR but is also the award winning author of Pandora’s Lockbox: A Wild and Wacky Real Estate Memoir.
While reading her book, originally for amusement, I found hundreds of nuggets and comparison to today’s real estate market. Nico outlines how she coped with high rates in the 80’s and thrived despite them. She also covers her unique strategy for “people farming” instead of farming geographic neighborhoods. With more unique and funny stories than usual in this episode, we hope you enjoy!
Read Nico's book here: https://www.amazon.com/Pandoras-Lockbox-Award-winning-Murders-Alligator/dp/1737719940
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
Do you treat your real estate like a side hustle or like a business? There is a big difference between those who passively take clients as they come in and then sit around when there arent people to sell houses to VS those who are regimented and have a plan that they follow, know their numbers etc. In this episode we talk to Louisiana broker Antonio Cousin about his journey to becoming a top performing agent/broker. We discuss everything from how to leverage closed Facebook groups to keep clients engaged to marketing the concept of house hacks to convert more renters to buyers.
Connect with Antonio here: https://www.service1stre.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
What is the one thing that AI can't do?
Do you really think you are smarter than a system that can catalog all of the real estate knowledge in the world and deliver it back in 2 seconds? The big differentiator between you and a machine is the ability to empathetically think and come up with ways to imbue customized excitement and positive emotion into the real estate transaction and into your client relationships.
Jay O’Brien , NAR 30 under 30 Realtor and founder of Client Giant joins us to explain how he transformed his business into a referral machine by going deep for his clients and creating experiences so memorable that clients referred him with passion. Jay explains the difference between passive and active referrals and dives deep into the idea that most referrals are passive and the person referring you doesn’t seriously care whether their referral uses you or not. He provides ideas for ensuring that your clients are so hyped about you and their experience working with you that they shout your name from the rooftops.
Connect with Jay online at: clientgiant.com
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
Some people use family and having children as the excuse for why they couldn’t do more business or for other things that go wrong in life or their career — our guest does the opposite!
In today’s episode, Mary relays how her family is actually her greatest business asset. From past client events that focus on kids, to having customized kids listing agreements she leverages the power of family to make both her business and her community a better place. We also touch on the importance of having a plan when it comes to social media, and she explains how to use the tool Answer The Public to get ideas for social media and video content. Finally Mary and Matt discuss how to build credibility when you are new, and specifically how to work with strangers when your own friends and family don’t trust you yet.
Find Mary Harmon online:
- https://www.pritchett-moore.com/real-estate/agents/mary-harmon-young
- https://www.instagram.com/maryharmonyoung/?hl=en
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
You don’t have to spend lots of money on online leads! Just take your current clients and find ways to go deeper with them. It's easier to get more referrals from people who already know and like you!
In this episode we sit down with Brian Tash, REALTOR with The Agency in St. Louis, MO. A career Realtor for 18 years, Brian kills it in his local suburban market where in 2022 he sold 60+ homes for over $20,000,000. Having a small team of administrative staff helps Brian go deeper with the clients they work with, and truly make them his number one referral source.
Connect with Brian online:
- https://www.theagencystl.com/team/brian-tash-licensed-real-estate-agent
- Brian@TheAgencyStl.com // 314-893-7870
- https://www.instagram.com/briantash.saintlouisrealtor/?hl=en
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
In this episode, Matt chats with Kendra Cooke, coach to the real estate industry’s top 1%. To get to the top, Kendra recommends creating your own inventory because it puts you in control, and can be planned. Everything in real estate comes down to having a plan and sticking to it, and in this short episode Matt and Kendra cover numerous topics that with planning and accountability can take your business to the next level.
Kendra Cooke relocated to middle Tennessee from southern Illinois in 1988 to pursue a career in law, but quickly changed paths and immersed herself in real estate. Over the last 28 years, Kendra developed a successful real estate career, delivering great service to more than 100 families annually while working less than 40 hours per week. In August 2017, Kendra took on additional responsibility at CORE headquarters as senior leadership of the Realtor® coaching program and providing leadership and mentorship to the sales team. The old cliché, “If you want something done, give it to a busy person,” rings true for this southern belle, who still finds time to run, read, and volunteer for several non-profits.
You can connect with Kendra here:
- https://www.thecoretraining.com/kendra-cooke/
- https://www.thecoretraining.com/thesummit/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
In this episode we talk to a guy with a seriously cool character story.
Syed Mohsin immigrated to the US when he was a high schooler in 2006, he experienced culture shock upon starting school in Detroit realizing that real America didn’t look like the Disney and Marvel world he had seen on TV. He found a love for technology early on that he pivoted into real estate. Over the years Syed has built his business up and refined his strategies for generating, converting and closing online leads. Now armed with a database of over 100,000 people in his community Syed and his team consistently convert 5-10 per month into closed clients, all while generating more leads.
On this episode, Syed discusses not only his story but the logic behind why he goes about real estate and lead generation in this way. Agents who are new to an area, or whose families don’t trust them early on enough to send them business will resonate!
Connect with Syed on social media:
- https://www.facebook.com/thesuccessbroker/
- https://www.instagram.com/thesuccessbroker/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Short Easy Episode Alert!! There are two crucial elements to good marketing – a target audience and a message to deliver. In this episode we learn about a super “sticky” message that real estate professionals can first understand and then market. HUD Homes. These were the big thing in all conversations among agents, clients and lenders back in the last recession but as the market got stronger and stronger they fell out of vogue. However as the market has gotten more competitive, our guest Jeremy Drobeck found that HUD Homes were the perfect option for many of his clients who were losing out. In this episode Jeremy answers all things HUD Homes and explains how your client could get keys in their hand for as little as $100 down, and in some cases even wrap some repairs into their loan. Some questions that he answers include:
- What is a HUD home?
- Where can I find a list of HUD homes for sale
- What kind of financing options are available?
- With these being foreclosed homes aren’t they in bad shape?
- What options are available if they need repairs?
- I read something about lead based paint being a problem with HUD homes, can you tell me about that?
- What do I do if I want to see a hud home?
- How do I make an offer on a HUD home?
- Can I buy a HUD home as an investor?
- How do I get preapproved for a HUD home?
If you have a client moving to Kalamazoo, MI or the surrounding area, Jeremy Drobeck is always looking for new clients and is a great referral partner. You can find him online at 1stclassmortgageservice.com
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Josh first came to North Carolina in 2002 and began his career as a NASCAR mechanic. A dream job for many, after 13 years he was looking for an exit strategy. Over the years Josh has leveraged his industry connections into a career in real estate. Although it didn’t start out as luxury, over time Josh has cultivated and nurtured his brand ad now sells $30,000,000+ per year in luxury real estate. He has a social media presence that is admirable not only for its quality but also for the amount of qualified business he earns off of it. We discussed how you can't just start out in luxury, you have to build trust first! He talks about how luxury isn’t necessarily a price point but a lifestyle. He even goes in depth to cover how he uses Instagram templates for reels to attach to current trends and get in front of the right buyers/sellers.
- Make a donation! https://www.lakenormanhumane.org/
- Instagram @JoshTucker_Realtor
- Website https://www.corcoran.com/real-estate-agents/detail/josh-tucker/109573/regionId/113
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Holy production batman! We have been lucky to interview many top producing agents and teams but this episode features Andrew Undem who is in a league of his own!
In 2022 Andrew’s Sure Group team closed 504 units for over $192,000,000 in volume. He not only knows his numbers but shares many of his philosophies and secrets to how he and his team achieved these numbers. In this episode we cover a myriad of gold mine laden topics including:
- How to ask the right questions, the importance of having processes, secret hacks for your CRM (his is BoomTown)
- The difference between a client database and a lead database
- Why we should all stop calling them “past” clients
- Leveraging AI to find data in your database
- Why pies are dumb
- Why most agents rely on the “list and pray” method and in essence gamble with their clients money
You can find Andrew Undem online at https://www.suresalesgroup.com/ and on Instagram at https://www.instagram.com/undem/.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
In this episode I had the privilege of interviewing Matt Laricy, the #1 Realtor by units in Chicago. In 2022 he and his team ended the year with over 550 units sold for $295,000,000.
He walked us through his story starting – Matt is a 3rd generation Realtor but didn’t have anything handed to him, other than the notion that real estate could be a great career. He was a practicing Realtor within 24 hours of graduating college in 2006.
Over the years Matt has developed the reputation as the hardest working Realtor in Chicago – he sets rigorous standards for himself and his team – and those standards lead to delivering consistent marketing, communication and results for their clients and themselves. We discussed the importance of being at the forefront of technology, and even more so the importance of developing deep knowledge of the neighborhoods that you serve or plan to serve.
Find Matt Laricy online: https://mattlaricy.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Talk about a powerhouse team! In this episode The Neighborhood Realtor interviews two powerhouse real estate professionals who work separately but as dynamite referral partners: Ryan McKee, top producing agent and 20 year veteran serving Southern California, and Greg Iverson, mortgage lender and team leader with Neighborhood Loans in St. Louis, MO. This episode is packed with nuggets on a variety of topics which include.
- Growing your referral business by meeting people and staying in touch. How 2 people on opposites sides of the country kept a relationship going that has led to millions in business.
- Why every agent needs to master their craft, whether by starting with a mentor, in a family business, or through shadowing other agents or teams! The best agents find a way to work on every single piece of the real estate process.
- Who are you chasing? Who are you surrounding yourself with?
- 2023 Plan: Get Lean & Chase Rockstars.
- Find Opportunities, Leverage Them, Repeat .
- How to market to, work with and leverage relationships with investors.
- Creating opportunity for your clients.
- Don’t send out an opportunity then wait for an email back, if it’s a good one follow up via phone. It shows you are serious.
- Using video messages to convey the excitement of opportunities.
- Creating opportunities for all of your business partners on every transaction will lead to more business for all of you, and more referrals back to you from all of them.
- Tracking engagement to see which of your clients/sphere contacts care and then doing more with them!
- Property overview videos with opportunities for both clients and investors.
Find Greg: https://neighborhoodloans.com/greg-iverson/
Find Ryan: https://www.mckeeregroup.com/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Double the guest count, double the value. In this episode Matt chats with Washington DC area Realtor turned social media influencer Chris Perry who closed over $20m and 50+ units in 2022 off of strategic and focused social media. He is joined by Michigan based lender Mallory Strotheide who has consistently used social media to stay top of mind with her existing friend list, and who has leveraged social to help her business grow to over $50,000,000 in annual production. They discuss strategies for time blocking social media, how to create content, apps to use, as well as how to add calls to action that actually work.
Find Chris on social media:
- https://www.instagram.com/chrisperryrealestate/?hl=en
- https://linktr.ee/chrisperryrealestate
Find Mallory on social media:
- https://www.instagram.com/mortgage.mama/?hl=en
- https://linktr.ee/mallorystrotheide
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
In this episode we talk to John Muhammad, a Loan Officer in Texas who after making the decision to move his family to a new state, rebuilt his successful book of business. He shares his strategies for what worked and what didn’t. We also discussed the art of setting your own personal schedule/timeblock and sticking to it. Finally he shares an idea for a client and business partner event he did that helped him to go deeper and to be more memorable with his database.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
In this episode we sit down with 20 year real estate veteran Joe Fitzpatrick in Rhode Island. Joe literally serves the smallest state in the US from coast to coast, but his real claim to fame is being present in those communities in which he and his team serve. We discuss a myriad of topics including but not limited to: How to generate business without a budget using social media and open houses, how to sponsor something and how not to sponsor something, how to get more referrals from other agents, and how to earn more business from your past clients.
Read more about Joe: https://fitzpatrickteamremax.com/team/joseph-fitzpatrick/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
In this episode of The Neighborhood Realtor, Texas Realtor Monica Brito shares her easy to execute strategy for staging homes for free, and actually making a profit on the staging side. Monica’s passion for interior design and staging is something she was excited to marry to her career in real estate. Marrying these passions and finding applications for their intersection helps her to add more value to both her clients and her own life.
Monica Brito can be found on Instagram at: https://www.instagram.com/simplyhouselove/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
On this episode of The Neighborhood Realtor Podcast you get a 2-1. We interview not 1 but 2 top producing professionals at the same time. Phil Puma, top producing Realtor in North Carolina, and Brendan O’Driscoll , top producing Loan Officer and Co-Owner of Treadstone Funding in Grand Rapids, MI. In this episode we talk all things scripting for the current market.
Sometimes its not about the leads you generate but rather the leads you convert. In this episode Brendan and Phil role play and script all of the burning questions that professionals are currently getting from prospective buyers and sellers on the state of the market and interest rates.
Phil Puma can be found at https://www.pumahomes.com/ and on Instagram at https://www.instagram.com/pumahomes/
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
On this episode of The Neighborhood Realtor, Matt Muscat talks with Josh May, an outstanding Realtor, speaker, and networker in Grand Rapids, MI.
Josh May has been a licensed real estate agent for 22 years. He started as a college student trying to get by as a football player at Grand Valley State University. He fell in love with business instantly and began selling commercial real estate. Although, Josh realized quickly a massive opportunity as a college-aged Realtor: all of his friends, classmates, and professional network would all be buying homes in the next 5-10 years. He dove straight into residential real estate and never turned back. That decision proved to be instrumental in his career.
When the housing market crashed in 2008, Josh had a few years under his belt learning the ropes of the industry. Being a newer agent in 2008 gave him a big advantage in the market to stay nimble, and shift quickly with buyers as conversations & sales changed— seemingly overnight. Josh makes many comparisons between the 2008 housing crash and today’s market—while they are still very different markets, some of the fundamental themes remain the same. Some of the same strategies that haven’t worked since 2008 are working once again.
In a changing market, leadership wins. Buyers gravitate toward the Realtors who are positive, excited, and bold. In 2022 & 2023, that couldn’t be more important.
Josh speaks intensely to the style of communication needed with clients, and the importance of leadership in marketing. Leaders talk, leaders are transparent, and leaders motivate! In the housing market, Realtors must be a strong leader to survive (and thrive) in a shifting market. Practical conversions and honest education will what wins buyers and sellers over. It’s a Realtor strategy that wins!
A theme that Josh refers to multiple times throughout this episode is the importance if discipline and sticking to your plans. Write your goals down on paper, and tell friends and family about them. Break down those goals into bite-sized chunks or do anything you need to do. Just don’t get behind them, don’t ignore them, and stay true to those goals. Do everything in your power to achieve those goals, since they are non-negotiable. Josh credits this discipline-first Realtor strategy to much of his career’s progress.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
On this episode of The Neighborhood Realtor, Matt Muscat sits down, face-to-face, with Mark Brace, a well-known and legendary real estate agent in Grand Rapids, MI.
Mark built his business from nothing—literally. He had no special connections, no support, and no referrals. He learned how to hustle, and he learned quickly, since 2006 marked the beginning of his career in real estate. Mark built an admirable business despite the market conditions of the recession. It was the mindset that got Mark through; half of all realtors left the business during the recession because of fear, but Mark saw it as an opportunity.
Today, Mark’s business closes $125m in deals each year with a team of seven agents.
Of all the skills that Mark has improved and mastered over the years, mindset is the number one skill he attributes to his success. Your mindset, not your skill or luck, can be contagious, and benefit (or attract!) clients. When interest rates are high, you become the Realtor who’s happy they’re not any higher. When home values are down 15%, you’re grateful they’re not down 25%. When everyone says it’s a bad time to buy, you see the opportunity and help your clients win—and win big. You’re not just offering a product or service, but instead, you’re giving your clients hope & a good mood.
Mark is a believer in the law of attraction—genuine salesmen attract genuine clients, and sour marketing will attract sour clients. Trust your gut and trust your intuition to make the best decisions to build the best business possible, and always rely on your coach (get one, if you don’t already) for leadership advice & long-term strategy.
Mark has moved his personal business further into the luxury market over the past several years and continues to expand his business, team, and abilities. He may be considered successful now, but there’s a long road ahead! Built all on a foundation inspired by a recession.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
In eight short years, Athena went from being an avid interior designer to a real estate agent closing $22 million in real estate sales—all while battling serious health issues. She’s created a career in real estate by being clever, creative, and learning to love the art of helping people. Her business is based in Denver, Colorado, and she’s proven herself as a wealth of information and a skillful coach.
Growing up, Athena grew up being around real estate. Her dad was a residential developer, and she wanted nothing to do with housing or real estate. Instead, she went to school for interior design—a profession that allowed her to work closely with people with a creative outlet. After several years in the interior design business, she realized she wanted to push herself more. To do more, and to create a larger impact. Athena catapulted herself into real estate, which was the perfect fit for her skills.
Athena is a people-person. She keeps in touch with her clients, no matter what! Even during times of serious health issues, she spent her hospital time writing letters and messages to her database, but also writing offers! She became unstoppable.
She asks questions—lots of them. Why? Because she cares. It shows you (the Realtor) is invested and are genuine in your guidance and answers. As an interior designer, Athena also works with her clients (for free!) on their interior design, giving guidance, bringing up things to think about, and sharing ideas.
The CORE’s Greatness Tracker is one of the important tools that Athena uses to track her business, and to stay motivated—the excel spreadsheet she keeps lets her visualize and correlate the long hours she spends writing notes and posting on social media, with the business and referrals she receives. When business gets chaotic or too large to mindfully manage, the simple task of organizing your progress and wins makes a world of difference.
Athena’s business is set up for the long-haul. Anyone can learn from her skills and processes!
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
On this episode of The Neighborhood Realtor, Matt Muscat talks with Chris Cusimano, a top-performing Realtor in Boca Raton, Florida. Chris began in real estate in 2005 and emerged from the 2008 financial crisis a wildly successful Realtor and business owner. His business has been built by clever innovations and creative pivoting when markets change. Even after nearly two decades in real estate and a track record of successes, Chris finds himself driven by giving back & providing for his family.
Chris closes ~100 deals a year, but doesn’t keep track of his production. It’s not an important metric to him — rather, he loves the process, the grind, and helping people achieve incredible goals. Neither money signs nor production goals motivate him.
In this episode, Chris describes one of his most powerful secrets: the “Dream 300” client database. Since he started in real estate, he’s kept a list of 300 of his best clients, colleagues, and contacts 20 of them each day with a meaningful message: text, call, Facebook comment, anything. No spam. Not sales pitches. It keeps him in touch with his closest clients, all while building meaningful friendships and relationships — a recurring theme on The Neighborhood Realtor. Focusing on direct communications with his clients, Chris has kept his business out of the social media algorithm, which is a powerful tool & advantage in today’s digital world. It’s old school.
Chris hates boring marketing. It’s not effective, and everyone hates it, so why do it? Instead, Chris lives to give back, so he’ll load a Starbucks gift card and text it to a dozen people at once. He’ll buy a $500 gift card at a restaurant and pick up the tab for everyone there. He’ll send funny Father’s Day t-shirts to his Dream 300 database. It’s cheaper than Zillow ads, and it produces incredible amounts of business. People love it.
Giving goods is only one of the thing Chris gives — he also gives information! During the pandemic, Chris began a Facebook group for coaching real estate professionals, for free. It’s called Suit Up Agent, and every week he hosts a live stream to give away his best secrets. He gives away scripts, data sources, processes, marketing ideas, and more. It’s attracted an amazing following, created well-deserved national awareness for Chris’ business.
Chris is a wealth of information, and a joy to listen to. There’s no shortage of useful information in this episode of The Neighborhood Realtor.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Moriah Taliaferro is a Sarasota real estate agent and recognized as a brilliant 30 under 30 entrepreneur.
Jumping from college intern to licensed agent, Moriah began her career selling timeshares. She was sucked into the real estate industry, and began building relationships. Her internship turned into a sponsored real estate licensing opportunity—an opportunity she seized! She built the foundations of her career on timeshares.
By the time she was 22, she partnered with a local developer building new, luxury homes. That developer trusted her enough to let her begin selling for them, but she had to prove herself as a realtor, let alone a 22 year-old, to build a meaningful business with them. For Moriah, it was baptism by fire. She won the trust of this low-inventory, high-end developer, and forged her way into a profound career.
Moriah built a niche for herself in the luxury markets, and produced $29 million in 2021. One of her biggest wins was an $85 million luxury construction project she co-sold.
Old school tactics is how Moriah won in the local construction real estate market. She found limited help in modern data reporting tools, and even the MLS was nearly useless for her work! Many times, when it came to her knowledge of her niche in the market, she was in the dark. Instead, she opted to pick up the phone to talk to other real estate agents, build relationships, and share information— a tried and true strategy from days past. Moriah eventually built a reputation for having a pulse on the market like no other agent in town.
She also creates an experience for her buyers like few other agents do. Every phone call she makes, she asks herself— is this worth their time? Luxury clients do not need to be sold, nor do they want to be sold. They’ll let you know when they’re ready. They call you first, and it will never be the other way around.
Moriah also hosts a variety of events to cater to all different types of clients and interests. It allows her to get to know her clients, and her clients to get to know each other. Luxury is an experience, not a price.
For people looking to break into the real estate industry, Moriah has one main piece of advice: become an assistant. Don’t jump in, but get as close to the fire as possible. This will force you to find a mentor and become a sponge for information and tactics. All of the rewards with none of the risk. Relationships are practically handed to you.
Connect with Moriah
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
In this episode of Marketing in Other Markets, Matt Muscat introduces a new name for the podcast: The Neighborhood Realtor!
The realtors interviewed on this podcast have reiterated time and time again: cultivating relationships and digging deep into your community is the most important part of building a successful business in real estate. Our new name has been forged from dozens of conversations, to better reflect the intention of this real estate podcast.
It remains our goal to share tangible, actionable tips for real estate agents, far and wide!
Without further ado, The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Bethany Nolan is a Real Estate Agent based in Longview Texas— she’s one of NAR’s 30 under 30 realtors, an Instagram sensation, and a brokerage owner. Above all else, she’s a community-first realtor.
Bethany has been in real estate for 5 years, and has already garnered an amazing level of success in the industry. A smash hit! In 2021, Bethany did 54 transactions, with a total value of $14.2 million. A majority of her work comes in the form of small town & rural deals, bringing her average deal size well under the Texas state average, making her production results extra impressive.
Her boutique brokerage is named Nolan Properties, LLC., a small, but powerful brokerage, with offices in several Texas locations and a fantastic team of agents. Bethany’s brokerage was a pandemic project for her, and it allowed her to niche down on what she really wanted to do in the real estate industry— cultivate relationships and build her community. Their motto is “We Sell Texas”. It might be a large shoe (boot, rather) to fill, but Nolan Properties fills and exceeds the expectations in their ambitious motto.
In a place like small—town Texas, the lower average deal price is both a blessing and a curse. Bethany believes it is a great asset to her business, as it allows her and her business to serve more clients. The math is simple: after a decade of helping double the clients, your database will be massive, and your name will be known.
Community is one of the main drivers for Bethany. She believes there is “no excuse” for not being active in a community, especially as a real estate agent. It’s not for the business— it’s for you. Bethany is proud to be an enthusiastic member of multiple local organizations, including the Rotary Club and the local softball Junior League. It helps her keep tabs on her market, her clients, and the community at large, which helps her serve better! She doesn’t show up to events and gatherings with a name tag or tell everyone she’s a realtor. Instead, she builds friendships. The rest is history.
The string that pulls everything together is social media. Bethany has garnished over 30,000 followers on Instagram alone in the last year, harnessing the power of reels and short-form videos. Her approach is simple: educate! Every time a client asks a question, she writes it down and makes a video about it. Whether she meets a client at a softball game or gets introduced via phone call, her Instagram and Facebook pages keep her database engaged and interested in her work. As a bonus, her content reduces client questions and increases trust, all while making it easy to find her anywhere you look.
All in all, Bethany is a community-first realtor, a non-stop content creator, and an amazing business owner.
Marketing in Other Markets is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
On this episode of Marketing in Other Markets, Matt Muscat talks to Stefanie Lugo, a Real Estate Agent in Phoenix, AZ.
Stefanie works with her husband Bryce, as a husband/wife powerhouse duo, and have built their real estate business to $18 million in 9 years in business.
One main thing powers their business: Empathy.
The modern Realtor has become comfortably snug in the perks of their business living in the cloud; email, Zoom calls, and e-signed documents unintentionally distance Realtors from their clients. Stefanie finds that empathy and relationships have allowed her to build their business, paired with her passions, friendships, and more.
Empathy can take on a variety of forms, but for Stefanie, it’s friendships.
Showing up and being present is the best thing you can do as a real estate agent! Knock on doors, dine with clients and partners, and make friends. You will build a business (and relationships) you are proud to have. Closing should be the start of your relationship with a client.
Stefanie employs a range of other techniques and ideas that play into her strategy of operating with extreme empathy to win over clients. Social media, bonuses for high-end clients, and more! In the end, invest in your current and past clients—not new clients. Inverting the sales funnel is one of the most important things a realtor can do to build a sustainable business. There is immense value in narrowing your search for new clients (or stopping it altogether).
Through this, Stefanie’s business is one she is immensely proud of.
Stefanie continues the relationship and friendship-building online, just as much as she does in-person. On Facebook and Instagram, she’s constantly engaged in conversions on her friends’ & followers’ posts, while she purposely creates less content to post to her feeds. From her perspective, the relationships for realtors are better suited for comments and direct messages than news feeds. Cut the boring real estate talk and focus on the people!
Marketing in Other Markets is proudly sponsored by Treadstone Funding and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing
available on Amazon.
In this episode of Marketing in Other Markets, Matt Muscat talks to Barry Karch, a veteran real estate professional and top-performing agent.
Barry has a whopping 37 years in the real estate industry and has built his business into a small empire in El Paso, Texas. In 2021, Barry managed over 400 transactions between 25 Realtors, with an average deal size of $275,000! He’s the real deal.
Barry’s secret weapon? He’s an introvert. Seriously. He turned being an introvert into a tool to build his business—being an introverted Realtor is his greatest asset as a manager and salesman.
Realtors far and wide are known to be pushy, aggressive, and overly excited to get your business. It’s the defining characteristic of salespeople across the board—Car Salesmen, Real Estate Agents, Loan Officers, and Sales Reps are all hungry to close the deal. After nearly four decades of business, Barry has figured out that doing the exact opposite as the traditional salesman is the key to success. As a salesperson and/or Realtor, building trust and putting your clients at ease should be the top priority.
As a Real Estate Agent on a sales call, you should be listening—not selling. An introverted Realtor spends at least half their time listening to the client and letting them speak their mind. When a client gets on the phone with a soft-spoken, introverted Real Estate Agent, they immediately realize they are talking to a normal, friendly, regular person. Not a hungry salesman. The introverted Realtor isn’t pushing anything onto the client that they don’t need or want, but instead is strategizing a way to help meet their goals. It’s a trust-building sales tactic to play the long-term game.
Realtors often receive cold leads online, whether it’s through organic discovery or paid lead generation. Those leads, who are real people, don’t need an instant race to the closing table, but rather prefer someone to help them through the process. When receiving those leads, Barry’s advice is not to rush, push, or overly excite the process. Don’t brag about your business or credentials. Introverts win at winning over cold leads every time.
Networking can be tough as an introvert, but it is vital to building a real estate business (or any business)! When you’re out in the world meeting people for the first time, one of the best tactics to gain business is to talk to other people about themselves. You heard right—don’t talk about you, but rather talk about them. But stay in contact with them. Friend them on Facebook, follow them on Instagram. People latch onto the people who are interested in them. Shut up and listen!
One of the other strengths of an introverted Realtor is the focus on taking care of current clients, instead of trying to source new leads. Barry no longer advertises for new clients, nor has he advertised in years. It’s not profitable to spend money on people who have no clue who you are. Instead, reward the folks who do.
Barry’s top trick is giving away Girl Scout Cookies each year to his clients. For $5 a client, he wins over past clients year after year, and it makes the Girl Scouts ecstatic, too. Barry’s referral business increased exponentially the year he started giving away cookies door-to-door.
Long story short, being an introverted Realtor is a superpower.
If you’re a Realtor: shut up and listen. Take care of your clients. Build meaningful relationships. Reap the rewards of a fulfilling career.
This week we were excited to interview Erin Bradley, Host of the pursuing freedom podcast, a lender, branch manager, speaker and overall connector in the real estate industry. She founded the Tribe of All Stars group which coaches both Realtors and Lenders. Along with her team she did over $75m in production in 2021. She tells the story of how in 2007 in her second year in the business she had to ride her bike to a client coffee appointment only to realize that her cards were maxed out and the client had to buy the coffee. Erin struggled with “traditional” sales tactics that her bosses and colleagues were advising her on, they just weren’t for her. Then in 2011 she read the “Go Giver” and that set her on the path that she is on now – to give more than she gets which naturally helps you get more anyways! We discuss the importance of being genuinely curious on every phone call and how you can ensure that your business doesn’t become a whale in a bathtub with life squished around on the edges.
https://www.pursuingfreedom.com/
On this episode of Marketing in Other Markets we talked all things real estate marketing and growth with Caleb Pearson, one of the top RE/MAX agents in South Carolina and in the nation. He focuses on the Low Country area, and has built a fine tuned real estate business focused on past clients, referral partners and his community.
A few years ago Caleb sold his brokerage to focus on sales, and has since grown his business by leaps and bounds – all while freeing up his time. Now approaching $100,000,000 in production he has expanded into the luxury market and shows no signs of slowing down. He explains how he broke into that market, and what it has led to for his team. Caleb also walks us through the type of marketing he did when he first got started, and how he built his current database – but also covers how he markets now that his business is stable.
Caleb is an expert when it comes to real estate marketing because he has tried it all! He takes the shotgun approach and tries multiple avenues but then refines them like crazy.
Caleb is also an ultra premium real estate coach who has a track record of success in helping existing top producing agents to grow their business on their terms.
Treadstone Funding
Caleb Pearson Team
Caleb Pearson Coaching
A Keller Williams agent for 8 years, Garrett started his business with 150 people or so in his database—by being hyper-engaged he was able to turn those 150 contacts into 50 deals in just his 2nd year! Garrett believes that all an agent needs is a database of loyal people, and has personally never made a cold call or done an open house.
Garrett is truly a master of working his database, and continually adding to it with quality people who he genuinely wants to be friends with. This mentality helped Garrett to grow from 50 deals in year two to over 100 transactions and $28m in 2021, with only 2 agents on his team. Garrett is a master of client events and does 4 per year. Because he knows that everyone likes their family and tasty carbs, he hosts an annual donuts & family portraits event that lets him re-connect in meaningful ways with his clients and his community.
In this episode Garrett also talks about how having 3 young kids forced him to build systems to work more effectively and efficiently. Tune in to hear about Garrett’s modern strategy for capitalizing on Ring Doorbells, and how he works listing agents to make them like him. Garrett is also the co-owner of Business by Referral—a company that helps real estate agents to work less and to have more fun doing it. They teach an easily repeatable 4 step process that any agent can leverage.
https://businessbyreferral.co/action-plan-fsp/
https://www.maroongroupva.com/realtor-garrett-maroon
In this episode we talk to Jacob Harr, owner of Harr Creative in West MI. He discusses how to make your listings shine. From how to prep your listing before the photos, to how to market through video, and even doing 3d tours to entice out of town buyers. Jacob covers the ins and outs of property photography and goes over the insights gained from going into over 10,000+ homes in his career.
Harr Creative is the leader in West Michigan real estate photography. Our mission is to make real estate beautiful, and this extends in everything we do. Our premium work will enhance your brand and digital curb appeal. Harr Creative is your best brand representative. Visit harrcreative.com today to learn more.
Use promo code GiftFromTreadstone to receive $20 off your next order.
Real estate marketing doesn’t have to be complicated, it just has to be sticky. Today on Marketing in Other Markets we interviewed top agent, Amy Stockberger who runs the stickiest real estate business I have ever seen. From a customer VIP program, to rentable items for before, during, & after close—people in Sioux Falls, South Dakota are calling Amy’s real estate team for literally everything.
I want to move to South Dakota just to be one of her clients! Amy and her team helped over 500 families in 2021, and her personal production was over $50,000,000. She not only runs a very profitable business, but all of her systems pay for themselves.
Tune in to her about Amy’s trademarked Lifetime Lead Strategy, how she designed her building around her value proposition and finally find out why her agents don’t have to cold call—and what they have to talk about when they run into customers.
https://www.amystockberger.com/
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
From brewing a beer to creating custom scents in the office, Gary Pickren and his team have created what can only be described as a memorable closing experience.
As the go-to attorney for real estate and closings in South Carolina, Gary has built his business on connections and offering true value. On this podcast episode he shares tangible and executable tips for agents of every level. He also discusses the importance of developing content around a niche, and marketing that content. Gary developed a nationwide real estate legal tips newsletter that is now the go to source for real estate professionals in multiple markets.
https://podcasts.apple.com/us/podcast/dishin-dirt-with-gary-pickren/id1533695558
www.blaircato.com
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Jen Du Plessis is a nationally acclaimed mortgage professional, author, coach, podcast host and tv personality… the list goes on. Jen joined us to tackle a variety of topics for ensuring that you don’t get inched out in 2022’s competitive real estate market.
During fifteen of her 37-year career in the mortgage industry, Jen has been listed in the top 1% of loan officers nationwide; spending 3 years in the top 200 of nationally ranked originators, and has funded over $1 Billion in mortgage loans. She is recognized as an Influencer in her industry as the best-selling author of LAUNCH-How to Take Your Business to New Heights, top podcast host of Mortgage Lending Mastery, and highly sought out and charismatic speaker; speaking on stages with such icons as Darren Hardy, Tony Robbins, and Les Brown.
Some of the topics we discuss in this episode of Marketing in Other Markets include:
- 5 questions to ask in every meeting
- How top producers can stop the chaos in their business
- Growth through adhering to the basics/principals while adding and monitoring new tactics
- Not being a commodity
- How to have effective 1-1 meetings
Visit Jen Online https://www.jenduplessis.com/
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Kristen Mann knows how to make anyone she talks to feel heard, and understood, that is why is so good at what she does, selling people their dream homes!
As one of the nicest Realtors I know, I was so excited to have her on today's episode to chat about her journey in the Reality industry, her tangible tips (which she has a lot of) and most importantly, how she has made the luxury market work for her. In this episode we cover a wide range of topics including:
- Neighborhood farming
- Being a connector
- Sphere based events and marketing
- How to contact clients
- Pop by presents for clients
- Selecting the right open houses
- Hand written cards
- Bourbon as a business strategy
Tune in today to hear tips on how you could crush your goals and make 2022 your best year yet.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Leads leads leads, it's why we do what we do as Realtors! Some people love them, some of our past podcast guests even rave about them, but are they for everyone?
The big question is, what is the best way to attain ones that stick? Online? Friends and family referrals? How do we figure it out while not wasting our precious time?
Jim also discusses the difference between ability and visibility in real estate marketing and offers great tips for re-thinking your monthly newsletter to get higher open rates, and customer action.
Luckily, Jim has a few tangible tips for us on how to scout out the best leads, optimize our time and close more deals than we ever have before.
Tune in today to up your lead game and crush your goals for the 2022 season.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
In today's episode we go through the TOP things all new agents should be doing daily in order to find success early in their career.
This is a bit of a shorter episode as we want to get right to the point so you can go out and crush your goals! So, go grab a pen and paper, tune in and keep these tips close, let's make 2022 your best year yet.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
On one of the most colorful episodes yet, we interview Peter Michael and Andrew Dunn with EXP Realty. Hosts themselves of the successful real estate marketing podcast Elite Agent Secrets, they share their strategy for generating Facebook leads, and applying strategy to your approaches. We discuss the pros and cons of generating leads off of social media, and more specifically what being successful looks like when it comes to building a business off of Facebook. In his first 4 months as a licensed Realtor in Florida, Peter closed over $3,000,000 in sales, all of off Facebook – and now has hundreds of leads that he is nurturing to feed the rest of his year. They also share some of their top tips gained from interviewing other top producers on their own podcast.
215-758-3202 – Peter Michael
https://agentmaverick.com/
fb.me/whoispmb
https://podcasts.apple.com/us/podcast/elite-agent-secrets-start-grow-and-scale-your-real/id1585663145
https://special.eliteagentsecrets.com/optin-slo - Sign Up For FB Help!
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Jessica Lenouvel is known around the world for helping Realtors get their dream business started. From one-on-one consultations to mentoring on how to best manage growing teams, she knows how to make anyone's real estate business boom.
So, how does Jessica do it? For starters, she embraces the "People buy People" mentality. When someone wants to invest in your business or trusts you with one of the biggest purchases of their life, they aren't just buying your services as a real estate agent, they are investing in you, your character, and your ability to get them where they dream to be.
Listen in today as we dive into Jess's "Listings Lab” and hear some of her genius tangible tips.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Jennifer Tucker is a powerhouse when it comes to crushing her goals in the New York and Long Island real estate markets. She never lets a deal or opportunity go unnoticed.
Tune in today to hear some of her stellar sales techniques and see how she always is preparing to achieve her next goal and to make the next deal.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Amie Quirarte is breaking the glass ceiling and crushing her annual goal of 30 million in sales year after year.
Living and working in the Lake Tahoe, Amie began her career by taking the bull by the horns. She was determined to meaningfully contribute to the Lake Tahoe community, know her clients well, and stay in touch with them no matter how much time past.
In today’s episode, Amie tells her story by sharing the tangible tips that led her to success and describes her unique way of looking at things that all real estate professionals can learn from.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
I am thrilled to have a returning guest, Kevin Polakovich, for today’s concise and tangible bonus episode. As a leader in the mortgage industry and top producing CORE coach, Kevin discusses how to get the most out of each quarter when it comes to achieving your goals. Tune in today to hear his advice!
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Michael Hellickson, is what some in the real estate industry call a legend. His strategic and driven mindset has taken him many places but the most notorious one is the founder and owner of Club Wealth. Michael has made it his mission to educate and guide Realtors & Lenders around the nation to achieve their own successes and strive for the best.
Tune in to take away some amazing tangible tips from him and learn how you can apply them to your marketing strategy today.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Although he has “been in the business” for 20 years, Lucas Howard admits that he didn’t make real estate his one thing, until 10 years ago. Since then he has been learning, building and perfecting the formula to the perfect real estate business. Not only a business that helps clients, but one that is the kind of place that he, his wife and now his team would want to work everyday.
*Throughout his time in the industry, he has invested in creating opportunities for new and excited homeowners, helping shape the Grand Rapids community into what it is today through their active community involvement.
Lucas is someone who takes the bull by the horns and puts 110% into every lead and deal that comes his way. On this episode Lucas shares tips about how to build a team, how to treat them, and even shares his secret formula for converting more leads and retaining staff.*
*Listen in to gain some stellar tips on how to grow your business to its full potential.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans**.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.*
Jason Lash has been a mover and shaker in the Grand Rapids Real Estate scene for over a decade now and has continued to shatter records year by year.
From making a name for himself to mastering the art of lead generation and growth, Jason has a wealth of industry insight worth sharing. His plethora of strategic ideas ranges from investing in 31 different lead sources to always maintaining and prioritizing a strong and reliable database.
On this episode, we discuss the difference between working “in the business” and working “on your business.”
Take a listen and hopefully you can walk away with a new tangible tip to apply to your marketing strategy.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Steven Ross is not your average Realtor. As someone who self identifies as an introvert, he always saw himself as a “behind the scenes” type of person, never truly in the spotlight. However, that all changed when Steven decided to step out of his comfort zone and quite literally knock on thousands of doors with one goal in mind: making connections.
As a Realtor, you have to put yourself out there, and go against the grain. While others in the industry try to reinvent the process, Steven wanted to keep his strategies traditional, simple and clear.
Today we talk to Steven about his journey as a Realtor, his Book Doors Open When You Knock and the philosophies he holds close in order to conquer this fast-paced market.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Ken Pozek is one of Florida's most well known Realtors for not only his track record in closing deals, but also his zest for Florida's most well known attraction, Disney World. Ken is someone who puts his client's experience first, making sure they find their dream home in the place where dreams really do come true.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Chasity Rosales is one of Texas's most prominent Realtors, not only for her natural talent in sales and ability to crush her goals each year, but also for her constant advocacy for veterans both in her market and throughout the country.
Chasity works hard to make sure those in the veteran community are taken care of and find their dream home.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Matt Gorham is one of Pennsylvania's most valuable Realtors, constantly crushing his goals, going against the grain and teaching others in the industry that if they put their passion first, they can see results too.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Matt Lionetti has the world’s funniest real estate videos – and has used his humor and unique style to attract like minded clients and catapult his business” After hearing his tips on the podcast, check him out on Instagram - Matt Lionetti
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Kat Massetti is a top Realtor in the Northern Virginia area with EXP Realty, making things happen as a solo agent. In her first year she brought in 25 million in production sales, shattering her goals.
Kat is constantly looking for new ways to broaden her reach, set herself apart from the competition, and make the home buying and selling process a personal and memorable experience for each of her clients.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Realtor Ivette Hollendoner with Keller Williams Realty in the Chicago Suburbs has been consistently growing her business since she started.
In real estate too often we lose focus of the actual art of the deal and serving clients with great customer service to instead chase the next hot trend in marketing. Ivette’s consistent growth and client centric approach is proof that the fundamentals never change. In this podcast Ivette shares the tactics that she has used for 10 years to consistently grow her teams business to over 75 transactions per year, most of which are from here loyal Raving Fan Sphere.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Ross Murray is a top .5% lender at Neighborhood Loans, based in Arizona. Join us as Matt and Ross talk about creating channel accounts.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Realtor Dylan Tent with Sotheby's joins us from the Metro-Detroit suburbs of Michigan. Dylan crushed last year by closing it out with a stunning 22 million in sales, with average transaction prices of $540,000. He rose above the challenges of 2020 and made things happen.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Julie Aragon is a top .5% lender at Arbor Financial Group in Los Angeles, California, at the top of her game crushing over $100 million in loan volume last year. Join us as Matt and Julie talk about creating your own brand, how to stick out from the competition and how to have fun in this industry.
This episode is sponsored by Block Party, a cool new software for Realtors and lenders. Learn more about the app by clicking here.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
This bonus episode of Marketing in Other Markets is a special recording from the live giants of execution zoom event, held on 1/27/21. It is an educational session about the art of passive income, mainly focusing on building wealth through investing in real estate. The content will be helpful for people who already have rental properties but want to manage them more efficiently. It will also be valuable for those looking to start investing-even in a competitive market. The information is also great for Realtors and lenders who advise their clients on real estate rental properties.
Your giants are Kevin Polakovich and Josh Smith, who started their rental portfolio, The Fulton Group, twelve years ago and built a rental portfolio worth $35,000,000+. Using the complete opposite of the typical landlord business model. They discuss their four keys to success: Finding your competitive differential, building a brand, accelerated debt reduction, and don't quit your day job!
Where most episodes feature a top lender or Realtor, this bonus episode features a top lender and a top real estate agent who teamed up to build a better mouse trap when it comes to real estate investments.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Realtor Sarah Lyons with Century 21 joins us from the Dallas-Fort Worth area of Texas.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Kevin Polakovich is a top .5% lender at Treadstone Funding based in Grand Rapids, Michigan. Join us a Matt and Kevin talk about the path to $100 million.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Daryll Matthews, Steve Richman, and Maureen Townson join Matt to talk about Diversity in Real Estate.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Realtor Erica Tudela with Infinity Real Estate joins us from the Gig Harbor-Seattle area of Washington.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Realtor Nick Bastianelli with EXP Realty joins us from Oakland County, Michigan.
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
Welcome to Marketing in Other Markets Podcast!
Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.
For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.