The Shift Perspectives Podcast
Andrew Nisbet
Competition, commoditisation and disruptive technologies are pressuring businesses into a downward spiral on price, disrupting the connection between their brand purpose, promise and how they sell. Businesses become stuck rolling-out the same initiatives, reduce prices, hope to sell higher volumes, but expect different results. Albert Einstein once referred to this as being the definition of insanity.At Shift, we help senior executives and business leaders rebuild their sales strategies. We reconnect your people with the value the business offers and their understanding of what the customer wants.We open your eyes to a new ball-game, a sustainable plan for growth and clarity in the businesses next steps.
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