Fierce Impact: Recent Episodes
Hayley Maxwell
Welcome to the Fierce Impact podcast.
I’m your host, Hayley Maxwell, brand clarity and messaging coach, copywriter, ferocious ice cream eater, and leopard print lover.
If you’re ready to harness the incredible brand-building power of words so you can become memorable, meaningful, and the ONLY real choice for your dream clients, this is the podcast for you!
Each week I‘ll bring you actionable advice and thought-provoking interviews to help you clarify your brand, craft a compelling message, and write respectful high-integrity copy that’ll grow your impact and income. All while staying true to your values.
Hit subscribe and let’s get started!
The thought of showing up and being more visible can strike a lightening bolt of fear into the best of us. BUT it's our job to be visible - to show up and sell. There's no way around it. But even though mindset can play a big part in our willingness and ability to become more visible, there's also the matter of actually knowing what to say. And if you don't know what to say, you're not going to show up, right? So in this episode I share 3 ideas to help you get yourself ready to show up, get known, and make a name for yourself!
Has fear ever stopped you going after business goals and dreams? Has it ever shown up when you’ve been about to step out of your comfort zone, or stopped you from showing up and being more visible? If you’re ready to break through your fears so you can step into your next fierce level of business growth - this episode, with special guest Christine Corcoran, is the episode for you!
We talk all about:
- The fear of success
- Fear of failure
- Fear of judgment
- Fears around making financial investments and how to trust your intuition…
And we also dive into some of the practical ways to combat these fears. It's a goodie!
Connect with me
On Instagram @thehayleymaxwell
Free resource:
Become Wildly Unforgettable at www.hayleymaxwell.com/wildly-unforgettable
Connect with ChristineWebsite: http://christinecorcoran.com.au/
Instagram: https://www.instagram.com/christinecorcoran_coach/
Facebook: https://www.facebook.com/ChristineCorcoranCoach
LinkedIn: https://www.linkedin.com/in/christine-corcoran-1860187a/
The Next Level Life Podcast
https://podcasts.apple.com/au/podcast/the-next-level-life-with-christine-corcoran/id1276992872
Resources mentioned
Mapping out 2023 podcast episode – https://podcasts.apple.com/au/podcast/the-next-level-life-with-christine-corcoran/id1276992872?i=1000591833278
Elevated - https://bit.ly/22ELEVATED
I believe traditional sales messaging in the online coaching space is starting to shift. Some of the messaging that once worked has lost its sparkle (and about time too, I say!)So tune in to find out what my messaging prediction for 2023 is and what questions to ask yourself to develop messaging that’s more desirable to your dream clients.
Connect with me
On Instagram @thehayleymaxwell
At www.hayleymaxwell.com/fiercely-you-coaching
Free resource:
Become Wildly Unforgettable at www.hayleymaxwell.com/wildly-unforgettable
Ready to get your message working harder and more effectively for you? In this episode I share four core ways to amplify the impact of your message by communicating it in surround sound so it gets seen, heard, and felt by your dream clients.
Connect with me
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com/fiercely-you-coaching
Free resource:
Become Wildly Unforgettable at www.hayleymaxwell.com/wildly-unforgettable
Ever felt like your business has got waaaay too much going on in it? Too many offers, services, complicated funnels, freebies, messages… If so, this is the episode for you!
I chat with Business Coach, Gill Moakes, all about Rewilding Your Business - the process of removing complexity out of your business and simplifying it to create a thriving business that better serves you and your clients. We get into:
- Where to start if you want to simplify things in your business.
- Carving out your own path by tuning into your intuition and trusting it.
- Creating space for creativity and your best ideas.
- Why fear should be embraced.
- Why it’s a powerful mindset shift to reframe failure as experimentation.
Connect with me
On Instagram @hayleymaxwellwrites
Atwww.hayleymaxwell.com/fiercely-you-coaching
People and resources mentioned in this episode
Gill Moakes website:
www.gillmoakes.com
Gill’s socials:
www.linkedin.com/in/gillmoakes
www.instagram.com/gillmoakes
Gill’s newsletter: ReWild Your Inbox
www.gillmoakes.com/rewild-your-inbox
You know that feeling when you put on a certain outfit and you feel like a million dollars? It infuses you with confidence and swag. You feel ready to totally rock your day (or night). This is exactly what I’m getting into with today’s guest, Personal Stylist, Caitlin Taylor. We talk about how you can intentionally boost your business confidence through your personal style.
We dive into:
- The power of getting dressed for work, even if you work at home.
- Reflecting your brand voice and personality through your style.
- Creating a brand uniform to boost brand recognition and recall.
- Choosing what to wear for a photo shoot.
- What to consider when choosing a speaker’s outfit.
Connect with me
On Instagram @hayleymaxwellwrites
Atwww.hayleymaxwell.com/fiercely-you-coaching
Free Resources
Become Wildly Unforgettable at www.hayleymaxwell.com/wildly-unforgettable
People and resources mentioned in this episode
Caitlin Taylor’s website:
https://chasingcait.com
Caitlin’s socials:
www.instagram.com/chasingcait_stylecoach/
www.facebook.com/ChasingCait
The Confidence Project
https://chasingcait.com/the-confidence-project/
Free resource
How to declutter your wardrobe eBook: https://www.subscribepage.com/wardrobedeclutter
Is your message helping or hindering you? In today's episode I share 5 tell-tale signs that it might be time for a messaging makeover. Messaging is fundamental to business growth - it's a must have not a nice to have. So regularly assessing whether your message is helping you to achieve the goals and desires you have for your business is key. Because really good messaging is a remedy for so many of the challenges and - I believe - the mindset blocks we can face in business.
So take a listen and see if any apply to you.
Connect with me
On Instagram @hayleymaxwellwrites
Resources mentioned in this podcast:
Unearth Your Momentous Message Workshop on 11 November 2022 www.hayleymaxwell.com/messaging-workshop
Fiercely You Coaching
www.hayleymaxwell.com/fiercely-you-coaching
One day Messaging Intensive
Email me at hayley@hayleymaxwell.com to find out more.
Free resource
Become Wildly Unforgettable 8 ideas to rise above the noise and claim your powerful position as a memorable and recognized expert in your industry. Grab it here: www.hayleymaxwell.com/wildly-unforgettable
Does marketing feel a tad overwhelming? A bit like you’re throwing spaghetti at the wall to see what sticks?
If so, this episode dives into how you can use marketing strategy to form a genuine connection with your audience, without needing to follow all the trends, be on all the platforms, or do ALL the marketing things!
Instead my fabulous guest, Wendy Tibbotts from ZigZag Marketing, talks about how taking small but highly focused steps can help you to create a sustainable approach to marketing consistently.
Connect with me
On Instagram @thehayleymaxwell
Join me at my Unearth Your Momentous Message Workshop on 3rd November 2022 www.hayleymaxwell.com/messaging-workshop
My website: www.hayleymaxwell.com
People and resources mentioned in this episode
Wendy Tibbotts website: www.zigzagmarketing.co.nz
Wendy Tibbotts socials:
https://www.facebook.com/zigzagmarketing.wendy
https://www.instagram.com/zigzagmarketing.wendy
https://www.linkedin.com/in/wendy-tibbotts
ZigZag Marketing Results Club
https://www.zigzagmarketing.co.nz/results-club-membership
How do you feel about your current brand message? Does it feel more mediocre than momentous? Or maybe you don't yet have a message that you're truly happy with? If either of these are the case, listen in to this weeks quick episode to find out what a momentous message actually is, and what the difference between a mediocre message and a momentous message is.
Connect with me
On Instagram @thehayleymaxwell At www.hayleymaxwell.com/fiercely-you-coaching
Free resource
Become Wildly Unforgettable 8 ideas to rise above the noise and claim your powerful position as a memorable and recognized expert in your industry. Grab it here: www.hayleymaxwell.com/wildly-unforgettable
Have you ever felt kinda icky when creating a sales funnel? Following all the “rules” for what’s regarded as a successful, high converting sales funnel, but not feeling totally aligned or comfortable doing it that way?
The good news is you don’t have to follow the “rulebook.” You get to create a sales funnel that feels good to you. And this is exactly what content strategist, Mel Daniels, is chatting with me about in today’s episode: Building your soulful sales funnel.
We talk about:
- Giving yourself permission to ditch the bro and go with your own flow when building your sales funnel. Creating the perfect lead magnet and striving to build an aligned email list rather than a big one.
- Mapping out your sales funnel the easy way.
- Figuring out what to say to nurture your new email friends.
- Setting up the tech - keep it simple!
- Promoting your new resource! Don’t keep it a secret
Resources and people mentioned in the show:
Mel Daniels website www.meldbusinessservices.com.au
Instagram www.instagram.com/meldbusiness
Facebook www.facebook.com/meldbusiness
The Content Project Facebook Group www.facebook.com/groups/thecontentproject
Soulful Sales Funnel - 5 day challenge
www.thecontenteffect.com.au/soulful
Connect with me
On Instagram @thehayleymaxwell At www.hayleymaxwell.com/fiercely-you-coaching
Free resource
Become Wildly Unforgettable 8 ideas to rise above the noise and claim your powerful position as a memorable and recognized expert in your industry. Grab it here: www.hayleymaxwell.com/wildly-unforgettable
If you’re ready to create a brand that attracts people who love everything you bring to the table, who put you on their vision board, and who are excited as hell to work with you, this is the episode for you!
Join bold business and mindset coach, Suz Chadwick and I, as Suz shares how we can create a brand that oozes aspirational desire and creates done energy among your dream clients.
Connect with me
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
Free resource
Become Wildly Unforgettable 8 ideas to rise above the noise and claim your powerful position as a memorable and recognized expert in your industry. Grab it here: www.hayleymaxwell.com/wildly-unforgettable
Resources and people mentioned in the show:
Suz Chadwick’s website www.suzchadwick.com
Suz on Instagram www.instagram.com/suzchadwick
Check out the Magnetic Mastery event! 23 November 2022 in Melbourne www.suzchadwick.com/mm
Intentionally carving out your brand position is one of the most critical pieces of creating a personal brand that will cut through the online clutter and stand out to your ideal clients.
In today’s episode I’m talking all about the power that effective brand positioning has on your ability to be chosen by your ideal client.
Connect with me
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com/fiercely-you-coaching
In today’s episode I’m chatting all about ethical business marketing with coach and copywriter Rachel Kurzyp.
Rachel spoke about:
- What is ethical marketing and how it applies to online business.
- How to identify common unethical tactics and why they are harmful to your business.
- Simple changes you can make to ensure your marketing is inclusive, accessible and sustainable.
Resources and people mentioned in the show:
Rachel website: www.rachelkurzyp.com.au
Rachel’s social platforms:
www.instagram.com/rachel_kurzyp
www.linkedin.com/in/rachelkurzyp
Rachel’s Podcast - The Rachel Kurzyp Show
www.rachelkurzyp.com.au/the-rachel-kurzyp-show
Rachel’s ‘Grow Your Business Based on Your Plant Persona Quiz’: www.rachelkurzyp.com.au/quiz
Connect with me
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
There are 3 common myths that are thrown around when it comes to differentiating your brand and in today’s episode of the Fierce Impact podcast I’m setting them straight. Because if you believe any of these common myths, you could be holding your business back.
CONNECT WITH ME
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
PEOPLE & RESOURCES MENTIONED
Episode 17: Throwing away the business rule book with kate wright
If you’ve ever questioned “why do I have to do business this way,” then today’s episode is for you!
Join my lovely guest, business coach Kate Wright, as we talk about ditching corporate life, throwing away the business rule book, and unlearning the way we’ve been conditioned to believe business (and life should be.)
In other words, learning to become the rulemaker of your life!
If you enjoy this episode I'd love you to hit follow or subscribe in your favourite podcast player so you never miss an episode!
CONNECT WITH ME
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
PEOPLE & RESOURCES MENTIONED
Kate Wright MBA on LinkedIn
Wondering whether you should put prices on your website? In this episode I run through some points to consider & why I’m all for it, as well as some quick tips for displaying your prices.
If you enjoy this episode I'd love you to hit follow or subscribe in your favourite podcast player so you never miss an episode!
CONNECT WITH ME
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
PEOPLE & RESOURCES MENTIONED
Episode 15: Profitable Pricing with Natalie Coombe
Women in business face some unique challenges when it comes to building a profitable business. That’s exactly what my guest, Natalie Coombe - a pricing and profit coach - and I discuss on this week’s episode of the Fierce Impact podcast.
Listen in to find out:
-
What the most common pricing and profit related challenges are that many women in business experience.
-
What burnt chop syndrome is.
-
Why your salary is not a reward and what it is instead.
-
Why is the 'get more sales' message we see in the online space can be misleading.
-
And so much more!
If you enjoy this episode I'd love you to hit follow or subscribe in your favourite podcast player so you never miss an episode!
CONNECT WITH ME
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
PEOPLE & RESOURCES MENTIONED
Natalie’s website: www.nataliecoombe.com
Natalie’s Instagram: @nataliecoombeonline
Natalies resources:
3 Ways To Increase Your Profit, Working Less Hours
3 Steps To Know Your Value So You Can Start To Charge What You’re Worth
Your message matters. Like really, really, matters. It can be the difference between feeling like it’s a real slog to attract any clients at all vs. attracting the kind of clients you’re head over heels excited to work with.
In this week’s episode, I share 3 brand messaging blocks that will hold you back when it comes to calling in your dream clients and I give some quick tips on how to bust through each block.
If you enjoy this episode I'd love you to hit follow or subscribe in your favourite podcast player so you never miss an episode!
CONNECT WITH ME
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
PEOPLE & RESOURCES MENTIONED
Episode 13: Look within to stand out from the crowd.
In today’s episode I share some questions that are a great starting place if you’re finding it hard to figure out what makes you different to others in your industry.
I cover:
- Why we need to intentionally cultivate our “stand out'' factor and what it means if we don’t.
- Why we need to first look within.
- My 5P framework for finding your ‘fierce factor’ aka your unique points of difference.
- Specific questions to guide your thinking and self-reflection.
CONNECT WITH ME
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
PEOPLE AND RESOURCES MENTIONED
Peep Laja, CXL: https://cxl.com
If you've ever wondered how the heck to stand out from the crowd and get noticed in a noisy digital world, then this episode is for you!
I'm joined by Rachel Klaver, a marketing strategist who helps small business owners to become more confident with their marketing, especially when it comes to showing up more and building a personal brand.
We discuss:
- Why it's more important than ever to find a unique way to stand out and be memorable.
- Rachel's experience of stepping out and owning her brand of weird.
- Leaning into yourself to find your 'stand out' factor.
- How to let go of the fear of standing out from the crowd.
It's a goodie!
If you enjoy this episode I'd love you to hit follow or subscribe in your favourite podcast player so you never miss an episode!
CONNECT WITH ME
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
PEOPLE AND RESOURCES MENTIONED
Rachel's business: Identify Marketing
Rachel's podcast:Map It Marketing Podcast
Map It Marketing Podcast Episode: How I lost and found my voice in 2021
Rachel's free Facebook group: Map It Marketing Facebook Group
Notion
In today's episode, I'm talking all about why you need to stomp out boring vanilla copy and how to infuse your copy with more personality and life, including 4 quick and practical ways you can add a boost of personality right now!
If you enjoy this episode I'd love you to hit follow or subscribe in your favourite podcast player so you never miss an episode! CONNECT WITH ME
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
PEOPLE & RESOURCES MENTIONED
If you want more tips to help you write roarsome copy that packs a personality punch, simply jump over here: https://hayleymaxwell.com/copywriting-with-personality
In today's episode I speak to the mighty Natalie Tolhopf, a sales and mindset coach for women who want to sell with confidence. We talk all about taking imperfect action, busting through mindset blocks, experiencing epic failures, and the true reality of business. No highlight reels here. And it's a goodie! If you enjoy this episode I'd love you to hit follow or subscribe in your favourite podcast player so you never miss an episode! CONNECT WITH ME
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
PEOPLE & RESOURCES MENTIONED
Natalie Tolhopf website: www.natalietolhopf.com Natalie Tolhopf Instagram: @natalie_tolhopf_business_coach Allergic To Perfect Facebook Group: www.facebook.com/groups/191153078318538
There's a quote about trust from Zig Ziglar who said "if people like you, they will listen to you. If they trust you, they will do business with you."
And as business owners, we're often told we should be building our 'know', 'like', and 'trust' factors. So how do we go about this? What are some practical ways to boost trust? That's what today's episode focuses on - 6 effective ways you can build trust through your copy.
If you're getting ready to write or refresh your website copy in time for the new year, this episode is for you!
Get 9 quick and practical tips that'll help you to:
- Write irresistible website and marketing copy.
- Understand how to connect with your ideal clients and inspire action.
- Ensure your ideal clients feel seen, heard, understood, and respected.
If you want more tips to help you write roarsome website copy that packs a personality punch, simply jump over here: https://hayleymaxwell.com/copywriting-with-personality
Let's connect!
If we haven't already connected, come on over to my hangouts below and say hi!
Instagram at https://instagram.com/hayleymaxwellwrites
Website at www.hayleymaxwell.com
Today I’m getting down with the Halloween vibes and sharing 5 Spooktacular ways your website copy might be scaring visitors away.
I talk about:
- How and why to avoid analysis paralysis.
- Not overwhelming visitors with ALL the detail.
- Why your website is not all about you.
- How confusion creates inaction, and more!
And if you want a freebie to help you write roarsome website copy that packs a personality punch, simply jump over here: https://hayleymaxwell.com/copywriting-with-personality
Connect with me:
Instagram at https://instagram.com/hayleymaxwellwrites
Website at www.hayleymaxwell.com
Today I'm sharing 3 common sales page copywriting techniques that I truly believe need to die in a ditch!
In my eyes, these 3 specific tactics are used to serve the seller, not the customer because they don't have the best interests of the customer at heart. And not only that they’re downright dodgy because they play on fear, shame, and blame in order to get someone to buy.
CONNECT WITH ME
On Instagram @hayleymaxwellwrites
At www.hayleymaxwell.com
PEOPLE & RESOURCES MENTIONED
Maggie Patterson from Small Business Boss: https://smallbusinessboss.co/
In today's episode I dive into copywriting… specifically why copywriting is the #1 'must-have' marketing skill that’s of huge benefit for you to develop as a business owner. Because the reality is, there’s no getting away from the need to write copy for your business.
But when writing's not your strong suit or you feel like you don't have a creative bone in your body, is it even possible to be a good copywriter for your biz? The simple answer? Absolutely! And in this episode I'll share some simple techniques that'll make a massive difference to the way you write.
Don't forget, if you enjoyed this episode remember to hit follow or subscribe in your favourite podcast player, so you never miss an episode.
Want to connect with me? Come say hello on Instagram.
Thanks for listening!
Whatever sized business you have, whether you're a one-person powerhouse or a team of one hundred, having clear and compelling brand messages can be a total game-changer.
In today's episode, I dive into:
- Why brand messaging is about having a fierce intention for how you want to represent yourself and your brand in the world.
- Why your message is what connects you emotionally to your audience.
- How your message can make you memorable, and more!
As always if you enjoy this episode, I'd love you to hit follow or subscribe so you never miss an episode.
Connect with me on Instagram: www.instagram.com/hayleymaxwellwrites and send me a DM to let me know what you think of today's topic.
In today’s short episode, I’m asking the question: Where did we go wrong with marketing language?
When did we become fixated on using such impersonal terms to talk about attracting clients & taking them through our buyer journey?
Listen in to hear why I believe the language we use to describe common marketing tactics is void of human-oriented, connection-based language, and why this matters.
Got thoughts on this episode? I'd love you to screenshot and share this episode on Instagram stories and tag me @hayleymaxwellwrites or send me a DM.
In this episode, I talk about why getting crystal clear on your brand foundations can really help your business to thrive.
If your brand feels a little murky or a little bit off-kilter it's might be because you don’t have complete brand clarity.
Listen in to hear:
- Why getting clear on your brand really matters.
- How it makes decision making in your business easier.
- How brand clarity saves you time in the long run (no more wondering what to write or how to talk about your business.)
- What the brand foundations are that you really need to get clear on.
If you enjoy this episode I'd love you to come and let me know on Instagram. Simply take a screenshot and share on IG stories. Tag me @hayleymaxwellwrites
Welcome to the very first episode of the Fierce Impact podcast!
In this episode, I dive into what the Fierce Impact podcast is all about, the kinds of topics I’ll be talking about, and what I truly hope you’ll get from tuning in, which includes getting zero-fluff, NO BS advice and guidance on things like:
-> Getting crystal clear on your brand foundations.
-> Brand messaging: developing messages and how your message is what helps you to connect in a meaningful way with the people you really want to work with.
-> How to bring your message to rip-roaring life through your copy. So you can become memorable and stand out like a leopard in a pride of lions.
-> How to write copy (and market yourself) in a high-integrity, respectful way that still helps you to sell.
Alongside solo-episodes I’ll also be speaking to incredible experts and business owners who are:
-> Making a fierce difference in their industry: improving it or shaking up the status quo in some way.
-> Making a positive impact on society through their business, their thought-leadership, their knowledge.
-> Empowering people to do business in a way that feels really good to them.
-> And who have thought-provoking knowledge and/or alternative perspectives to share.
If this sounds like your kind of podcast, I'd love you to listen to this super quick episode and hit subscribe or follow in your favourite podcast player so you never miss out on an episode.
CONNECT WITH HAYLEY at:
Website: www.hayleymaxwell.com
Instagram: https://www.instagram.com/hayleymaxwellwrites