Easy Email Marketing with Yael Keon

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If you've ever stared at a blank screen wondering what to write in your next email, there's a good chance you've been skipping straight to the content without doing the thinking that matters first. Before any strategy, any automation, and any single email, there are three questions worth asking. And once you start using them, you'll never approach email the same way again.

These questions work at every level of your email marketing: from your big picture strategy all the way down to the individual email you're about to send. They cut through the noise and get you clear on what your emails need to do.

You'll learn:

The one question that stops you writing emails that feel "valuable" but completely miss the mark
Why every email needs to ask something of your subscriber (even when it has nothing to do with buying)
How to reverse-engineer your email content from the outcome you want, so nothing you send is wasted effort

Most email marketing advice focuses on what to write. These three questions are about what to think before you write anything. They push you to get clear on who you're talking to, what you need them to do, and what is standing between them and a yes.

The result? Emails that feel relevant, build a genuine two-way relationship, and move people toward your offer.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get the Free Mini Training: Beyond Words
Join Engaging Emails
1-1 Consulting

See omnystudio.com/listener for privacy information.

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You've seen the templates. The step-by-step formulas. The "just be consistent" advice that makes you want to throw your laptop across the room. And maybe you've started strong, followed the ideal system... and then completely fallen off. Not because you lack discipline. Because the system was never built for your real life.

In this episode, I flip the usual email marketing conversation and ask a different question: instead of "what's the best strategy?", what if you started with "what's realistic for me?"

You'll learn:

Why building your email marketing around an idealised version of yourself is what's setting you up to fail
How to work with your natural style (starter or finisher, batch creator or inspiration-driven) instead of constantly fighting against it
How to factor in your real season of life and create a minimum plan that actually gets used
The non-negotiables that still need to happen (and how to make peace with them without overcomplicating things)

Most email marketing advice hands you a swipe file and says "copy this." But when something stops working or life changes, you're stuck, because you never understood the why behind it. This episode is about understanding those principles so you can build a version that fits your brain, your business, and your life.

A system you use beats any perfect system sitting in draft mode. Every time.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get the Free Mini Training: Beyond Words
Join Engaging Emails
1-1 Consulting

See omnystudio.com/listener for privacy information.

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You've seen the ads. Fill-in-the-blank templates for every week of the year. Swipe files with "my exact welcome sequence, word for word." Custom GPTs that write your emails for you. The shortcut economy promises you can bypass the hard part of email marketing if you just have the right resource.

But a shortcut only works when you know where you're going.

You'll learn:

Why the shortcut economy keeps most people moving faster in the wrong direction
Why swipe files aren't useless, but why reaching for them first is the long way around
The three real email marketing shortcuts that do the work once and keep paying you back

The appeal of a shortcut is real. When you're juggling client work, family, and everything in between, the idea that one template or one prompt could just get it done is attractive. And that's exactly what the shortcut economy is built on: the promise that you can skip the part where you have to think.

But the thinking is the part that makes it work. The three shortcuts in this episode aren't about skipping that. They're about doing the thinking once, properly, so you never have to do it from scratch again. You stop starting over every time you sit down to write an email. You stop second-guessing whether your design is actually showing up in people's inboxes. You stop missing the moment when a new subscriber is most ready to hear from you.

The work you put in once keeps going without you. That's what a real shortcut looks like.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get the Free Mini Training: Beyond Words
Join Engaging Emails
1-1 Consulting

See omnystudio.com/listener for privacy information.

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If you've ever spent a Saturday afternoon pouring over a swipe file, customising it, hitting send, and getting absolutely nothing back, this episode is for you. Not because you're doing it wrong. But because you've been sold the wrong solution.

Email writing is not email marketing. And the reason your results have stayed flat has nothing to do with your copy.

You'll learn:

Why swipe files, custom GPTs, and copywriting courses keep delivering flat results (and it's not your fault)
What email marketing actually is, according to the formal definitions (spoiler: none of them mention writing)
The 7 areas to look at when your email marketing isn't working, so you can pinpoint the real problem

I used a garden analogy to explain this in the episode. I took it too far, and I stand by every second of it. The short version: copy is the pretty flowers. Everything else is the system that keeps them alive.

The good news? You don't need to tackle all seven drivers at once. You just need to figure out which one is your gap, fix that, and watch what changes.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Watch the free mini training Beyond Words: The framework that shows you why your emails aren’t working (and what to do about)
Join Engaging Emails
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Sales is the whole reason you're doing email marketing. But if you've been quietly helping, hinting, and hoping your subscribers will magically buy without you ever actually asking... this episode is for you.

This is the fourth and final episode in The Engagement Fix series, and we're wrapping up with the one everyone really wants to know about: how to increase sales conversions from your emails.

You'll learn:

Why not asking for the sale is actually doing your subscribers a disservice
How to use design and content strategy to create a constant sales runway (without every email feeling promotional)
Why automated emails convert 2,361% better than campaigns, and how to use that to your advantage
How segmentation removes the fear of annoying people who aren't interested

Email marketing has the highest conversion rate of any online channel because you're marketing to a warm audience who already said yes to hearing from you. But conversion doesn't happen in isolation. It's the result of deliverability doing its job, subscribers opening and clicking, content building trust over time, and automations that catch people at exactly the right moment.

The sandwich sales strategy, behaviour-triggered automations, and smart segmentation aren't just tactics. They're how you make selling feel like a natural extension of serving, not a reluctant PS at the bottom of an email.

By the end of this episode, you'll have a clear picture of how the full engagement system works together, and why fixing each layer compounds into real, consistent sales from your list.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails.

This is part three of The Engagement Fix series, and today we're diving into what makes people click (and reply), why it matters more than you think for your inbox placement, and the biggest mistake most business owners make with their calls to action.

You'll learn:

Why low-commitment click opportunities are the secret weapon most business owners ignore (and how they boost your sales clicks too)
The underutilised email real estate that 79 to 90% of readers scan but most senders leave empty
How email automations achieve 332% higher click rates and what that means for your strategy

One filter to take away from this episode: before you hit send on any email, ask yourself, "What do I want my subscriber to do as a result of this?"

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on.

This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them) beyond deliverability and copy.

You'll learn:

The six factors that impact your open rates that most people never think about
Why sending more frequently can actually improve your overall engagement numbers
How automations outperform broadcast emails on opens by around 52%, and how to use that to your advantage

Open rates aren't a perfect metric anymore, but they still matter. And there's a lot more you can do to move them than tweaking your subject line.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being seen?

This is episode one of a four-part series on fixing your email engagement, and we're starting at the foundation. Because there's no point optimising your open rates if your emails are landing in spam.

You'll learn:

The four engagement steps every subscriber moves through (and why most people are skipping the first one)
Why deliverability is a quiet problem and the tools you can use to check yours right now
How your email design, send frequency, automations, and segmentation all impact whether your emails reach the inbox

Copy is only 20% of what makes email marketing work. The other 80% is everything happening beneath the surface: your design, deliverability, content strategy, automations, and segmentation. It's why the swipe file didn't work. It's why the email you asked ChatGPT to write got crickets. The words weren't the problem.

Deliverability issues are fixable and most of them are simpler than you think. A lot of it is a one-time setup job and then good habits from there.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business?

This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific ways I've been using Claude AI in my business over the past few weeks, from organising a decade of scattered content to streamlining client projects and slashing hours off my reporting process.

You'll learn:

How to organise and catalog years of content into one searchable system (and my suggested system for managing this)
A practical content production workflow that saves one to two hours per podcast episode
How AI can fill the gaps in client projects without blowing out the scope of work

The biggest shift hasn't been about creating content from scratch. It's been about connecting what already exists. Getting 10 years of blog posts, podcast transcripts, and course lessons into one place where Claude can reference them has changed how quickly I can produce content, build sales messaging, and deliver richer work for clients.

And this isn't a "set it and forget it" situation. Every single output still goes through human eyes. Every skill gets test-run first. Every client deliverable gets reviewed. The AI handles the heavy lifting so I can focus on the strategic thinking, the problem solving, and the parts of the work that need me.

Whether you're ready to build your first skill or you want to streamline one small process, start with the foundations. Get your content in one place. Build one bite-sized piece at a time. And ask Claude for help when you get stuck.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else?

Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff.

But it’s not all bad news. Small businesses are still the most trusted institutions out there. You have a real advantage, if you stay human.

In this episode, I'm sharing six practical ways to use AI with integrity, so you get all the time and energy benefits without losing your voice, your values, or your audience's trust.

You'll learn:

Why "rubbish in, rubbish out" is the most important AI principle you'll ever apply
How to use external research in AI without accidentally publishing made-up statistics
The overlooked goldmine sitting in your existing content (and how to feed it to your AI)
A simple way to weave your real stories, opinions, and personality into AI-generated content
How to build a checking skill that reviews your content against your brand before you hit publish

The businesses that will cut through the noise aren't the ones handing everything over to AI. They're the ones using it to free up time and energy and then showing up more, connecting more, and sharing more of themselves. That's your edge.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having to explain it every single time.

This is part two of my AI upgrade series (go back and listen to Episode 149 first if you haven't, as it sets the whole scene). Today we're going deep on the five types of skills you'll want to build in your Claude account and exactly where to start.

You'll learn:

The five layers of skills every business owner should have (from brand voice to client-specific systems)
Why skills are different from just attaching a document to a project (and why that distinction matters)
How to create your first skill in as little as 2 minutes, even if you've never done anything like this before

Think of a skill like writing your team a procedures manual. You document how you want things done, your voice, your frameworks, your process, and from that point on, Claude just knows. No reminding, no reattaching documents, no micromanaging. It follows the playbook every time, whether you're in a chat or a project.

If you've got a brand voice document sitting somewhere already, this is the perfect place to start.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7?

This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always wanted but never had the time to create.

You'll learn:

The key elements of Claude AI (from chat to deep research to projects to skills) and what each one actually does
How to think about AI as a marketing department rather than just a tool you prompt
Where to start if you are overwhelmed, and why one or two small workflows can make a bigger difference than you think

This is not about prompts or custom GPTs. It is about building something that runs in the background, does the thinking with you, and stops you from having to repeat yourself every single session. Whether you are a total beginner or already dabbling, this episode lays the foundation for everything that comes next in this series.

If you have not yet tried deep research mode, that is your first quick win. Send Claude off for 20 minutes to do a target market sentiment analysis and see what comes back. It is genuinely a gold mine.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on relevance, not just send time.

This doesn't mean email marketing is going the way of social media. But it does means engagement matters more than ever. When subscribers open, click, and reply to your emails, both the AI and your audience see you as valuable. The businesses that focus on real connection and strategic engagement will win.

In this episode I cover:

What Gmail, Apple Mail, and Outlook are doing with AI filtering right now
Why engagement (opens, clicks, replies) is your secret weapon against deprioritisation
Seven practical strategies to keep your emails visible and valued

The shift: AI isn't out to get you. It's trying to serve your subscribers. When your emails genuinely connect, provide value, and spark action, both your subscribers and the AI will prioritise you. Focus on engagement and you'll stay visible where it counts.

This of course is just the tip of the iceberg when it comes to email engagement. There is a lot more too it which is why I have a full course dedicated to the toping - Engaging Emails. Get it at yaelkeon.com/engage

Next Steps:

Hang out with me on Instagram @yaelkeon
Write your next Engaging Email with my CustomGPT The Engaging Emails Studio
Get a free Email Engagement Checkup
Join The Email Experience
Work with Me

See omnystudio.com/listener for privacy information.

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With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead?

I get it. It feels like helpful content is losing its edge. But helpful emails aren't dead, they're just different. And if you stop sending them, you're missing a massive opportunity to build trust with your audience.

You'll learn:

Why helpful emails still matter (even with AI everywhere)
The trust gap AI can't fill—and how you can
Five types of helpful content that AI simply can't replicate

Yes, AI adoption is growing (36.9% in Australia, according to Microsoft's 2025/2026 report). But that still means most of your audience isn't turning to AI for answers. And even for those who are, there's a crucial question they're asking: Can I trust this information?

That's where you come in. Your email list chose you because they trust your insights, your perspective, and your expertise. They want content that's tailored to their situation—not generic advice from a bot that might make up statistics.

So instead of abandoning helpful emails, evolve them. Share decision-making guides, explain the why behind your recommendations, use stories and metaphors to help people understand, showcase your thought leadership, and offer bite-sized wins that spark action.

Next Steps:

Hang out with me on Instagram @yaelkeon
Write your next Engaging Email with my CustomGPT The Engaging Emails Studio
Get a free Email Engagement Checkup
Join The Email Experience
Work with Me

See omnystudio.com/listener for privacy information.

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If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl).

Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore.

In this episode, I’m getting very honest about why list building feels harder than it used to even if you’re doing “all the right things”.

Rather than pretending it’s easy or blaming yourself, I’m breaking down what’s actually going on, how it’s impacting me and what I intend to do about it

You’ll learn:

Why classic lead magnet advice is falling flat (and what to check before you scrap yours)
How to tell if your issue is traffic, conversion, or relevance
The lead magnet types I’m testing instead of just creating another PDF
How I’ll be measuring success beyond list size (hello, engagement and sales)

For me, this isn’t about finding the perfect strategy. It’s about getting back into the habit of list building, using what I already have, testing one thing at a time, and paying attention to what actually moves the needle.

If you want to follow along with my experiments. I’ll be chronicling the strategies, setups, and real results as they happen to members of the List Building Chronicles email list. No big funnel. No pressure. Just honest insights as I test and tweak. Join at yaelkeon.com/chronicles

(How meta is that!)

Next Steps:

Hang out with me on Instagram @yaelkeon
Write your next Engaging Email with my CustomGPT The Engaging Emails Studio
Get a free Email Engagement Checkup
Join The Email Experience
Work with Me

See omnystudio.com/listener for privacy information.

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If you’re anything like most business owners, you fall into one of two camps when it comes to planning.

You either love this time of year. Colour-coded calendars, big ideas, all the optimism.

Or you’ve gone the opposite way and decided to wing it because planning never seems to stick anyway.

Both approaches sabotage your email marketing.

In this episode, we’re talking about the middle ground. The kind of planning that gives you clarity and momentum without boxing you in. And the key dos & don’ts that help email stay consistent & purposeful. Plus get that all important engagement & sales.

You’ll learn:

Why starting from scratch every year is exhausting and unnecessary
How to plan your emails without locking yourself into rigid schedules
What to focus on first so you are not drowning in email projects
How to avoid shiny objects and keep email aligned with your actual goals
How to keep your plan realistic, achievable AND flexible

Plus my approach to planning each year, each quarter and each month.

The big reframe: planning is not about controlling every email you will send. It is about creating enough structure to support consistency, while still leaving space for real life, data, and opportunities to guide you.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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If your email marketing feels clunky, time-consuming, or a bit “forgotten”, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic – and a whole lot easier to manage.

You’ll learn:

How to use a second form after signup to collect powerful segmenting data without scaring people off
A simple delivery tweak that makes sure subscribers actually see the lead magnet they requested
The “everything template” method to design once and reuse content blocks again and again
Clever ways to use trigger tags, splits, and conditional content so different groups see the right version of your emails

These hacks aren’t about adding more work – they’re about making your email marketing behave like a well-oiled system. Small tweaks like smarter forms, saved content blocks, and conditional sections can seriously upgrade both your subscriber experience and your sanity.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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If you’ve ever sat down to write an email… only to suddenly remember the washing needs hanging out, you need to fix that offer, or maybe today’s the day you alphabetise the pantry - you’re not alone. Motivation feels heavy, especially when your brain doesn’t play by the typical productivity rules.

This episode is your permission slip to stop waiting for motivation and start making email marketing feel doable, lighter, and actually fun.

You’ll learn practical hacks to:

How to reconnect with why you’re doing email in the first place (and why that’s your secret fuel)
A simple way to break down your email marketing so it stops feeling like Mount Everest
Practical routines that work with your brain, not against it
Quick novelty tricks that spark interest when you’re feeling stuck
How to turn “tech roadblocks” into two-minute fixes instead of two-hour spirals
Why body doubling works wonders for getting emails out the door

When you understand what your brain needs - clarity, choice, novelty, support…. motivation stops being this elusive magical unicorn. Instead, you get practical ways to move forward even on the messy days. These hacks are neurodivergent-friendly… but they help every type of business owner make consistent progress.

Doors to The Email Experience are open right now - a membership where you get strategic clarity, body doubling, tech support, AI tools, and the frameworks that make email feel easy. If you want the systems, the support, and the accountability to actually get it done, join at yaelkeon.com/experience before doors close Friday

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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AI is everywhere right now and honestly, it can feel a bit much. You hear people talking about how it saves them hours, but when you try it, the results don’t sound anything like you. More like a robot than a real person.

The truth is, AI isn’t meant to do your job for you. It’s there to help you. To get your ideas flowing faster, to give you a jumping-off point, and to make email writing feel a little lighter.

In this episode, I’m sharing six practical ways you can use AI to make your email marketing easier, more creative and more effective. From idea generation to research to subject lines and of course the emails themselves.

Plus, I’ll share the one thing I never let AI do because your voice and experience will always matter more than any tool. When you use it well, AI becomes your creative sidekick, not your competition.

Want more? Join my free training The AI Email Formula happening on November 12th. Learn more at yaelkeon.com/ai

Get the prompts from this episode in the companion blog post here

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Feeling the pressure to plan your Black Friday or Christmas promo? You’re not alone. The inbox gets crowded this time of year — and the last thing you want is your hard-worked offer getting lost in the noise. In this episode, we’re ditching the copy-paste “SALE NOW ON” advice and exploring creative, strategic ways to make your email promotions feel fresh, human and effective.

You’ll learn:

The 7 foundations of a high-performing email promotion (before you even write the offer)
Smart ways to build urgency without sleazy pressure tactics
10 creative promo ideas — from bundles and mystery gifts to pay-it-forward campaigns
5 powerful email “swaps” to stand out from the salesy noise

Instead of falling back on generic discount codes, you’ll learn how to weave story, emotion and relevance into every promo. Because selling through email isn’t about shouting louder — it’s about making it easy and irresistible for your subscribers to say yes.

Next step:

If you loved these ideas, dive into Engaging Emails — Yael’s complete email marketing system that helps you craft emails your subscribers actually want to open, click and buy from. Learn more at yaelkeon.com/engagement.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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You know you need to send multiple welcome emails over a couple of weeks to properly nurture new subscribers. But sitting down to write 5-7 emails about your business without sounding repetitive? That's where the panic sets in.

How do you talk about your products and services in fresh, engaging ways across that many emails in such a short timeframe? What if you run out of things to say by email three?

In this episode, I'm sharing six fresh, unexpected email ideas that will transform your welcome series from a dreaded writing marathon into your most engaging subscriber journey. No more staring at blank screens wondering how to fill another email without repeating yourself.

You'll discover:

The three key questions that determine your welcome series strategy
Six fresh email ideas that combat limiting beliefs and show what’s possible
How to put a new twist on social proof and decision making emails

And how to weave in your all important your call to action naturally.

What you'll realise: Your welcome series isn't just about introducing yourself - it's about guiding new subscribers through a strategic journey creates a feeling of autonomy over their decision making process.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead.

Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy – but only if you guide them properly. Get this wrong, and you're leaving money on the table.

You'll learn:

Why giving away your lead magnet immediately kills engagement (and the timing strategy that boosts deliverability instead)
How to flip your messaging from apologetic to confident – without being pushy or salesy
The sweet spot for welcome series length and why one email never cuts it
Simple call-to-action fixes that turn browsers into buyers

Plus you'll discover how to align your lead magnets with your offers and create engagement opportunities that keep subscribers excited to hear from you.

In a nutshell: Your welcome series should make it ridiculously easy for excited new subscribers to make an informed buying decision. When you fix these mistakes, you'll see higher open rates, better engagement, and more importantly – more sales from people who are genuinely excited to work with you.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Worried that every unsubscribe means you're being too salesy or annoying? It's time for a major mindset shift!

In this episode, I'm revealing why unsubscribes aren't always a bad thing and how they can actually be a sign of effective magnetic marketing. If you've been holding back on your email strategy because you're afraid people will leave your list, this episode will change everything.

You'll learn:

Why magnetic marketing should attract AND repel the wrong people
The good reasons people unsubscribe (and why you shouldn't take them personally)
The not-so-good reasons that actually need your attention
When unsubscribe rates become a real concern vs. when they're perfectly normal
How to focus on the metrics that actually matter for your business growth
Why trying to please everyone will hurt your conversions and sales

You'll understand that unsubscribes are often just people self-selecting out because they're not your ideal customer - and that's exactly what you want. Stop letting fear of judgment hold you back from sending emails that convert and connect with your true audience.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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A big misconception about email marketing is that it is only about getting sales. But it goes way beyond that into creating remarkable experiences for customers, clients and members after that first purchase.

In this podcast episode, I’m joined by the incredible Dr Kyla of Mealtimes with Dr Kyla who showcases how email marketing is essential to ensuring membership success. Currently serving thousands of members through her online subscriptions, she knows a thing or two about what it means to provide a great online experience.

Listen in to hear how Kyla:

Ensures her members are supported through onboarding, regular updates and smooth transitions across memberships as kids age up
Manages tagging and segmenting an audience with customers moving into different life phases
Consistently creates a significant amount of content every week
Has used her deep understanding of who her target customer is to grow Mealtimes to where it is today.

Dr Kyla is a Paediatric Dietitian, Mum of 2 and founder of the online subscriptions, Baby Mealtimes, Toddler Mealtimes and Family Mealtimes. She has a PhD in childhood weight management and has worked extensively with selective eaters.

Dr Kyla is passionate about developing balanced relationships with food, and fostering positive mealtime experiences for the whole family.

Visit Mealtimes at www.mealtimes.com.au or follow Dr Kyla on Instagram @dr_kyla

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
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Struggling to get those opens, clicks, and sales from your email marketing despite hearing all the amazing stats? You're not alone! While email marketing delivers $36-$42 for every dollar invested, there's so much more happening under the hood than just writing great words.

In this episode, I'm going below the surface on the seven key drivers that actually determine your email marketing success. These aren't just nice-to-haves—they're the foundation that separates emails that convert from those that get deleted.

You'll discover:

Why your email design needs to work for 9-second attention spans and the 57% of readers who only skim
The "social capital" approach to content creation that builds trust before you sell
Technical deliverability factors that keep you out of spam folders (and why engagement metrics matter more than you think)
Specific tactics for boosting opens and clicks beyond just good subject lines
The LIFT model for sales conversions
Why automated emails generate 320% more revenue than regular campaigns
How segmentation drives 30% more opens, 50% more clicks, and up to 760% more revenue

The game-changer? Understanding that all seven drivers work together. You can't just focus on great content and ignore deliverability, or nail your design but skip segmentation.

Whether you're new to email marketing or feeling stuck with your current results, this episode reveals the strategic framework that turns email from a nice-to-have into a reliable revenue driver.

Ready to transform your email marketing from random messages into a strategic, results-generating system? This episode gives you the roadmap.

If you want to know how to get this all setup for you, using the myriad of shortcuts I have developed by working with 100s of (non-tech savvy) small business owners then the rejuvenated and fully updated Engaging Emails is for you. And we’re running it LIVE from August 18th, 2025.

Learn more at yaelkeon.com/engage.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
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Wondering if your email marketing is actually working? It's time for a reality check! Mid-year is the perfect time to take a step back and assess whether your emails are building that engaged, ready-to-buy audience you're after - or if you're just sending into the void.

In this episode, I'm sharing a quick 5-minute check-up that will reveal exactly where your email engagement stands and what you need to focus on next. No overwhelming deep-dives, just clear benchmarks and actionable next steps.

You’ll:

Get the latest open, click and conversion rate benchmarks
Know instantly if you are performing below average, on average or excelling
Get specific advice on what to focus on if you aren’t doing so well (or what you can do next if you are!)

You’ll walk away knowing exactly which metric needs your attention first and have a clear idea on where to start improving your email engagement immediately.

Want to take the quiz version? I’ve built an engagement quiz for you covering the above and more. Take it at: yaelkeon.com/emailquiz - no email address required to see your results!

References:

Klaviyo Email Marketing Benchmarks

MailerLite Email Marketing Benchmarks

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
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Feeling like you're annoying your subscribers every time you hit 'send'? You're not alone—and you're definitely not annoying when you're genuinely relevant.

The biggest mistake? Thinking you need to email everyone everything. Spoiler alert: you don't.

In this episode, I'm sharing the three ways you should be segmenting your subscribers so that they are only getting the emails relevant to them.

You'll learn:

The mindset shift from "mass marketing" to "targeted communication"
Three powerful ways to organise your subscribers (sales lifecycle, behavioural, and interest-based)
Why separating customers from non-customers is your starting point
How to gather interest information without being pushy
The simple survey technique that automatically segments your list

The numbers that matter:

30% more opens with segmented emails
50% more click-throughs than generic campaigns
760% potential revenue increase

The bottom line?

When you organise your subscribers thoughtfully, you send more relevant emails that people want to receive.

Want more? Learn more about how to segment and personalise your emails in Engaging Emails.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Noticed your email opens and clicks dropping lately? You're not alone! The email marketing landscape has shifted dramatically, and what worked brilliantly in 2021 simply isn't cutting through the noise anymore. In this episode, I'm sharing the five email content styles that are getting opened, clicked, and generating sales right now in 2025 - plus one style that might completely surprise you (hint: it's a full 180 from my previous advice!).

You'll discover:

Why personal letter-style emails are creating deeper connections with subscribers
How to tap into seasonal emotions rather than just seasonal timing
The surprising return of digest-format emails (and why they're working again)
Quick-win educational content that provides instant value
User-generated content features that build powerful social proof

It's time to freshen up your email strategy with content styles that match where your audience is right now. You'll learn exactly which style suits your business best and how to breathe new life into your email list without overwhelming yourself with complete strategy overhauls.

And don’t forget to check out the accompanying blog to episode here to see some practical examples.

Want more? Learn more about how to get engagement with your emails in Engaging Emails.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Feeling like your email marketing is a tangled mess where nobody's getting the right emails? Yeah, you're not alone. Every time you think about adding something new, you're paralysed by the thought of breaking what's already barely working.

Here's the thing: there's actually a simple solution that most people have never heard of. In this episode, I'm introducing you to routing automations - the behind-the-scenes system that'll transform your chaotic email setup into something that actually works FOR you instead of against you.

You'll learn:

What routing automations actually are (hint: they don't send emails at all)
Why this one system replaces dozens of conflicting automations
Real examples of how routing works for appointments, e-commerce, and third-party integrations
The exact setup process using trigger tags and smart flows
How to map out your business flow before touching your email platform
Why this approach means you only have ONE place to go when things need updating

The bottom line? Instead of wondering if people are getting the right emails, you'll KNOW they are. Your email marketing will finally feel organised, strategic, and like it's actually working for your business instead of creating more chaos.

For more one routing automations and how to send emails that your subscribers want to read, check out the Engaging Emails course.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Stats show 1 in 6 people have a disability - with 80% of those not being immediately visible.

Yet 99% of emails contain critical or serious accessibility issues.

We (myself included), need to do better. Not just to ensure equal access but it’s just plain good strategy.

In recognition of Global Accessibility Awareness Day, in this episode I’m sharing the key things you need to think about when drafting your emails. In as simple terms as possible.

From the obvious Alt Txt to the not so obvious dir attributes.

From great structure that supports neurodivergent thinkers to coding that supports screen readers for the visually impaired.

We talk colour contrast, structure, calls to action, touch controls and even sign up forms.

The good news? At least half of this can be addressed with some simple template updates.

There’s a lot to consider which is why I have included a summary plus a full range of resources on my website at yaelkeon.com/access.

Other resources mentioned in the episode:

Global Accessibility Awareness Day

Email Marketing Consortium Accessibility Report

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Tired of AI-written emails that sound like they were crafted by a robot with an MBA? Yeah, me too. I used to roll my eyes whenever someone suggested using AI for email writing—until I stumbled upon this approach that completely transformed my results and slashed my writing time by two-thirds.

Inside this episode you'll learn:

The four non-negotiable caveats to actually making AI email writing work
My big A-HA moment
A “why didn’t I think of that before” process for getting AI to sound like YOU

Plus steal my exact prompt to get that next email written almost instantly.

The bottom line? With the right messaging prep (which you should be doing anyway), AI can crank out emails that sound like your caffeinated self wrote them – getting you 90% there in a third of the time.

Additional References: Ep77 - ChatGPT Engaging Emails

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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That lead magnet collecting digital dust on your website? Yep, the one with exactly zero sign-ups this month.

Don't trash it. Seriously.

In this episode, I'm tackling the lead magnet problem EVERYONE faces but nobody talks about: what to do when your freebie flops.

I'll show you exactly how to breathe new life into your existing lead magnet without starting from scratch (because who has time for that?).

You'll learn:

Why most lead magnets fail in 2025 (spoiler: it's not 2015 anymore)
Three powerful levers to pull instead of creating something entirely new
How to make your lead magnet actually ATTRACTIVE to your ideal clients
Simple tweaks that can double your conversion rates overnight
The "refresh not restart" framework that saves you hours of work

The bottom line? You already have what you need. Your existing lead magnet just needs the right makeover to start bringing in quality subscribers who actually want what you're selling.

Stop building endless new lead magnets and start making the ones you have actually work.

RESOURCES MENTIONED:

EP 10 How to grow your lead magnet fast

EP 74 Lead Magnets that are working now

Lead Magnet Magic

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty!

In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness.

You'll learn:

The startling contradiction between wanting sales but rarely sending emails
Why "waiting until everything is ready" is holding you back
How severely underutilised email marketing features are costing you sales
The truth about lead magnets and why people's lists aren't growing
Practical steps to start leveraging email marketing effectively (even if you're "not ready")

The bottom line? The survey results paint a clear picture: we want sales, but we're not consistently taking the actions needed to generate them. Whether you're waiting for the "perfect" website, neglecting your automations, or hoping your lead magnet will magically grow your list without promotion, it's time to break the pattern.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time.

In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week.

You'll learn:

Why the traditional "newsletter" approach might be holding you back
How shifting to personal letters can help overcome writer's block
10 gentle prompts to inspire meaningful emails when words don't flow
Ways to naturally mention your services without feeling pushy
How these true-to-you emails become powerful list-building tools
Finding the right balance between value and sales messages

The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone.

In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy.

You’ll learn:

Why traditional email content often fails to drive action
How to use the "sandwich" approach to enhance every email
Creative ways to utilise header sections
Why the footer might be your most valuable email real estate
How to make it personalised by using conditional content

The brilliant part? Most of these small tweeks can be set up once and used time and time again.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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A big announcement this week with the doors opening of The Email Experience VIP Edition!

Inside this episode, I’m giving you a glimpse into the behind the scenes thought process when it comes to creating a new offer. This includes a bit of trip down memory lane about the different offers I have had, lessons learnt, mistakes made and why I feel like there is a huge need for extra, personalised support in the email marketing space.

This is how The Email Experience VIP edition was born.

Doors are open now until Friday 28th February or until all spaces are sold (it is capped to 20 people!).

Learn more at yaelkeon.com/vip

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
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Have you seen those ads for the latest and greatest all-in-one business sales system that will magically do everything for you and have you swimming on conversions?

Yeah me too.

And every time it makes me roll my eyes because it is nothing new. In 90% of cases they don’t actually do anything that you don’t already have the ability to do with software you already have.

Your email marketing software has this ability. Has these possibilities. You just maybe haven’t seen its true potential.

Inside this episode, I’m sharing 8 different things your email marketing software can do for you to make it into the true backbone of your business.

From generating leads to sales conversion to customer service to systems integration to market research, email marketing can do a lot more for you than you think.

Have a listen and then if you want to explore even more, make sure to check out my upcoming FREE & LIVE masterclass Your Untapped Sales Machine: 5 Quick-Win Strategies to Unlock the Power of your Email List on February 24th.

Register at yaelkeon.com/untapped

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
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Are you finding it hard to find the WHY behind your emails?

You've been told you need to send them on the regular yet you struggle to see the point - not only unless you "sell" in every email but you don't want to do that.

The answer? Ensuring every email has an intention.

In this episode I'm sharing the one question you need to ask before you write any email and the 3 main strategic intentions behind them.

Resources mentioned in this episode:

Ep 6 - 6 Types of (non-salesy) content you can send your email list

Ep 17 - 10 creative ways to quickly boost your email engagement

WTF Can I send (to my list) course

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
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1-1 Consulting

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Email marketing is not going anywhere in 2025. In fact, it is only getting more powerful and impactful than ever.

Here’s quick stats drop:

88% of people check their emails every day
Half of marketers see email marketing as their most impactful channel
People are 3 times more likely to make purchases from email marketing than social media
50% of people say they buy from a marketing email at least once a month

But as with any technology the landscape is changing, in many exciting ways. In this episode, I’m sharing my top 7 predictions for email marketing in 2025, including:

Deliverability challenges and what you can do about it
Attention and Engagement getting strategies
The rise of AI

And how being yourself may actually be the key to standing out.

Resources mentioned in this episode:

Episode 120

Episode 121

Forbes 2025 Email Marketing Statistics

Get Started with Email Marketing

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
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This episode is your annual reminder of those checks & balances you should be doing with your email marketing!

Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it.

But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam.

This is all about stopping you from wasting time and focusing on what is working best – and ensuring that everything is working as it should.

The 3 Must Do Tasks are:

Checking your Numbers
Doing a Deliverability Review
Cleaning your List

PLUS a bonus task which you might find yourself doing anyway.

This episode is a must listen for when you are doing your planning for the coming year.

Resources mentioned in this episode:

MailReach Email Spam Test -

https://www.mailreach.co/email-spam-test

Mail Tester - https://www.mail-tester.com/

Mx Toolbox - https://mxtoolbox.com/deliverability

EP46 - Review these every quarter

EP15 - Deliverability Demystified

EP99 - Authentication Armageddon

EP80 - How to Clean your List

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
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1-1 Consulting

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Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements.

In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters.

You'll learn:

The latest features from MailChimp, MailerLite, and Kit (formerly ConvertKit)
Major pricing and functionality changes at ActiveCampaign
Exciting new capabilities in Klaviyo
How these updates can potentially improve your email marketing strategy

My top 2 highlights? Segments management from ActiveCampaign and the ability to add & remove subscribers from lists in Klaviyo.

But there is so much more. Listen in now!

TIMESTAMPS:

MailChimp - 2:54

MailerLite - 3:18

Kit (formerly ConvertKit) - 4:53

ActiveCampaign - 6:16

Klaviyo - 16:16

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
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If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away.

Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions.

Think of this as a bit of a menu of ideas that you can add to take things up a notch.

From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly.

A word of warning though: Don’t do them all!

Other helpful resources:

EP68 - Top Black Friday Email Marketing Tips

EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing

Ecommerce Sales Pack

How to… Klaviyo

Birthday Bundle < Black Friday Offer

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
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1-1 Consulting

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After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts.

Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions.

I’m also sharing:

The 7 criteria I used in deciding what stays and what goes
Why all-in-one solutions aren’t all they have cracked up to be
Why you don’t need to have a subscription for everything

Plus my top 2 newest finds.

Resources mentioned (*=affiliate link):

ActiveCampaign*

TidyCal

BreezeDoc

Typeform

Zoom

ThriveCart*

ThriveCart Learn*

Hyvor

Membership.io* (Formerly Searchie)

ConvertBox*

OmnyStudio

KeySearch

Tailwind

Canva

Xero

Quaderno

Audacity

Notion

Scribe

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches?

This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy.

I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease.

Inside this episode, you’ll learn:

Why you don’t need to constantly promote your services
How to send invitation emails without being pushy
The five key elements every client invitation email should include
Why scarcity and clear calls to action are essential
How to manage follow-ups and get bookings fast

Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers.

It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it.

The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios.

This is one of the untapped potential areas of email marketing and something that differentiates it from other marketing channels. Email gives you the ability to send some emails to some subscribers and not others. Or, even better, send different versions of those emails to different groups. In both your campaigns and your automations.

Inside this episode, I’m sharing some of the little-known extra layers that you can put within your emails or automations that take them from stock standard to standout.

You’ll learn 3 different methods of getting the data and information you need about your subscriber and then how to use this information to:

Send different emails to different groups
Trigger automation or flows
Send emails to different subscribers at different times
Write one email but have subscribers see different versions (using dynamic or conditional content)

This is an idea filled episode with a tonne of ideas. The goal is just to choose your own!

If you want other episodes on specific sales ideas check out these episodes:

EP22 - How to get more sales without feeling salesy https://yaelkeon.com/how-to-get-more-sales-without-feeling-salesy-episode-22/
EP25 - How to get more out of your next sales promotion with these 10 tips https://yaelkeon.com/get-more-out-of-your-next-sales-promotion-with-these-10-tips-episode-25/
EP61 - Essential Ecommerce Automations https://yaelkeon.com/essential-ecommerce-automations-episode-61/
EP63 - Streamlined Services with Automation https://yaelkeon.com/streamlined-services-with-automation-episode-63/
EP65 - Automation for Online Business https://yaelkeon.com/automation-for-online-businesses-episode-65/

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible.

I’m joined by the prolific founder of The Salty Fox and my wonderful long term client, Hangatu Wyld where we talk all things ecommerce marketing including:

Why Hangatu believes email marketing is essential to her business growth
Why they use Klaviyo as their email marketing software of choice
How we 10 x the revenue per recipient from her welcome series
What she thinks about the fear of sending too many sales-y emails
Her top tips for getting the most out of your Black Friday promotions

And so, so much more.

Hangatu really opens up about her entrepreneurial journey, the challenges of remote work and parenting, and the dedication required to build a brand that stands out in a competitive market.

If you are a business owner, this is a must listen - ecommerce or not.

About Hangatu:

Hangatu Wyld is the dynamic founder of The Salty Fox, a business specialising in Apple Watch bands and with a keen focus on women who were underserved in this industry. Based in regional Victoria, Hangatu skillfully balances life as a mother of two young boys with the demands of managing a remote team in Melbourne. Since 2015, she has been immersed in the world of eCommerce, leveraging her extensive experience to create a brand that not only enhances the individuality of its customers but also prioritises exceptional customer service, top-notch product quality, and an intuitive website experience.

Claim 15% off your next order at www.thesaltyfox.com.au using the coupon code YAEL15

Follow @thesalty_foxofficial on Instagram

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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It’s no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business?

I’m diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth.

You’ve probably seen bundles floating around or perhaps you’ve even participated in one – either way, this episode will give you the lowdown on how to make bundles work for you.

Inside, I’m sharing:

How bundles work and why they’re such a powerful list-building tool
The pros and cons of using bundles for growing your email list
Top participation tips to help you stand out
How to nurture your new subscribers to build stronger relationships

Plus, I’m sharing a simple yet powerful follow-up strategy to get the most of out of your promotion and to keep your list healthy & engaged.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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It’s the time of year when list building should be a big focus.

We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority.

Yet many business owners skip this important strategy or leave it to the last minute.

In this episode, I’m sharing the 10 biggest mistakes businesses make when trying to grow their email lists.

You’ll learn:

Why a list growth strategy is crucial to sales success
How to focus your messaging so you actually get sign ups
A range of different strategies you can add to the mix
What to send after the signup

Plus, why you may not need to give up on your lead magnet just yet.

If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward.

You’ll Learn:

Why tech doesn’t need to be the enemy
How to find the time to prioritise your email marketing, even with a busy schedule
The mindset shifts you need to embrace to confidently and consistently engage with your subscribers
How to actually get excited about your email marketing so you want to do it

This is a kick up the butt episode with plenty of resources to help you take the action you want.

If you want to get a full month of personalised support & accountability from me, then make sure you join The Email Experience for the month of September for only $7! You’ll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more.

Join us at yaelkeon.com/trial

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well.

Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore.

So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what.

You’ll learn how to:

Plan out your automations and easily connect one to another
Name and organise your automations so you know exactly what your subscriber is experiencing
Identify which subscribers are worth connecting with more and which are best unsubscribed
Write your emails really quickly
Leverage saved content blocks and conditional content to design your emails fast

This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly.

If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop.

Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.

Other resources mentioned in this episode:

Ep 11 Email Automation Explained
Ep 61 Ecommerce Automations
Ep 63 Services Automations
Ep 65 Digital Creators Automations
Ep 77 ChatGPT

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!

In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.

You’ll learn:

How a preferences centre customises the subscriber experience
Why it’s a crucial alternative to unsubscribing
The different types of preferences you can offer
When and where to add preferences links in your emails
How to create and automate your own DIY preferences centre

The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.

If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.

You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.

PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).

What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.

Learn more at yaelkeon.com/segment

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis.

No, I’m not talking about your opens, clicks, unsubscribes and bounces here.

Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year.

Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them:

Return on Investment (ROI)
Revenue per Subscriber (RPS)
Sales Conversion Rate
List Growth Rate

Plus your predicted email marketing revenue for the year to come.

If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at yaelkeon.com/experience.

Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.

Other resources mentioned in this episode:

Get Started with Email Marketing Course
Ep 86 - How to Increase your Conversions
Ep 24 - Why your Email List Isn’t Growing
List Building Boost Course

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

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In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too.

Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day.

But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday.

Inside this episode, I lift the curtain and share:

How being generous with my free content actually gets more sales
My top performing top of funnel lead generation strategies
What automated emails I have sending to get sales on autopilot
What improvements I want to make
The tech I used to make it happen

You’ll learn that selling isn’t all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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“Selling is a Service” <<< That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough.

The question then comes up - what can I do when I am feeling those selling mindset wobbles?

In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails.

You’ll learn:

Why just using a swipe file (or ChatGPT) will actually make you feel more sales-y
How knowing your numbers is really your secret weapon
What evidence to collect to give you that confidence boost you need

And my top recommended tactic if you know those negative thoughts are going to come up.

If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at yaelkeon.com/everyday

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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Let’s take a little step back and look at the big picture of email marketing and how to get started.

Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping where you have.

Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can add in.

This is why it can be incredibly overwhelming – all those shiny objects.

But the shiny objects are no good if you don’t have the foundations right. This is where the 8 steps come in.

From brainstorming ideas to setting up your software to create a welcome experience to automation, you’ll know exactly what you need to do.

These 8 steps are pulled directly from my new FREE course Get Started with Email Marketing. Think of this episode as the outline but the free course goes into each of those so much deeper.

If you want to know more make sure to register at yaelkeon.com/start.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with.

Inside this episode, you’ll learn:

How to create a compelling reason for someone to sign up to your list (even if you don’t have a lead magnet)
Where and how to add forms on your website
The biggest mistakes to avoid

After listening, you’ll feel much more confident in inviting your audience to your list.

This episode is a sneak peak of just one of the lessons inside my new, free course Get Started with Email Marketing.

With almost 2 hours of video trainings, divided into bite-sized chunks, you’ll:

Understand what email marketing really is (Hint: It isn’t just newsletters)
Get the 8 steps to implementing your email marketing strategy
Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?”

And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps.

Get your hands on this today at yaelkeon.com/start

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here.

With almost 2 hours of video trainings, divided into bite sized chunks you’ll be ready to take action today.

Understand what email marketing really is (Hint: It isn’t just newsletters)

Get the 8 steps to implementing your email marketing strategy

Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?”

And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps.

You’ll be on your way to:

Get Confident with your content - because you, yes, even you, can send emails that your audience wants to read
Know how to make the “right” choice of email marketing software - no more asking randoms in Facebook groups
Grow your email list without fancy lead magnets - and show up and serve those new subscribers with class
Overcome those mindset blocks that are stopping you from hitting send
Discover automations & segmenting - AKA how to make sure you are sending the right emails to the right people at the right time
Understand how it all fits together - by creating the 5 essential Email Experiences.

Get instant access totally for free at yaelkeon.com/start

See omnystudio.com/listener for privacy information.

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Email newsletters are dead. And, no, I that doesn’t mean I am burning my business to the ground.

Because email marketing does not equal email newsletters.

Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then…

No one would have expected social media not to have changed in the last 5 minutes, yet somehow they get stuck in the mindset of how email was way back when.

It has changed. And the potential is ridiculous.

In this episode, I’m sharing 5 ways email marketing should be used today.

And the best news is - you can forget about most of the rules and use it in a way that makes sense to you and your business.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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Don’t think you are a good writer? Then this podcast episode is for you!

The truth is anyone can be a good writer. It just takes time, practice and a little guidance.

The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is with your trusted audience so you can use this space to get better and better.

So please don’t let the misconception that you “are not a good writer” stop you from sending emails.

But to help you out, I’m here to offer some of my favourite tips. Coming from someone who is not technically a writer but who has written and reviewed tens of thousands of emails.

This is NOT another piece of email marketing writing tips where they only talk about subject lines and layouts (I have different episodes for those).

Instead, inside this episode you’ll learn 15 practical tips to help you write the actual words and make them stand out.

From tone of voice to power words to email openers, you’ll get some advise you can take away and use today.

Resources mentioned:

Engaging Emails Course

Ep 101 - Email Design Essentials

Ep 42 - Spice up your Subject Lines

WordStream Power Words Article

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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Want a quick tip that with save you your sanity when using your email marketing software? Listen in!

I see it all the time. Someone starts with a shiny new email marketing software and at the beginning it’s clean and easy. You have only one or two forms, lists or groups and a couple of automations.

But then you add another lead magnet.

Or you want to send different emails to different groups.

Or you want to add this extra automation.

Or you want to add some preferences like allowing someone to opt out.

Before you know it you have dozens (if not 100s of tags), a tonne of automations that you don’t know what they do, you are unsure if your subscribers are actually getting the right emails and it becomes all too overwhelming.

It’s enough to make someone pull their hair out and give up. OR they come to me to sort it all out for them!

But it doesn’t need to be this way. In this episode I’ll share the one hack that will make your software so much more organised.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty?

No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost.

But what you need to know is that there is more to email design than what meets the eye (literally and figuratively).

Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility.

I do a deep dive into each of the above and share practical insights into what can have impact on each.

The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals.

You’ll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send.

Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at yaelkeon.com/engage

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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Here we are - 100 episodes and almost 3 years into The Easy Email Marketing podcast! Reaching this milestone has given me a moment to pause and reflect on my business journey so far and I felt really led to speak on some of the lessons I have learnt along the way.

Inside this episode I discuss:

My business journey so far and the mistakes I have made along the way
How my ADHD diagnosis changed everything
Why being constantly told “it’s just around the corner” or “you have so much potential” stalled my business growth (Coaches please don’t say this to people!)
The 5 key things to watch out for when choosing what you want to invest in
Questions to ask yourself before you spend

And ultimately how self trust is the biggest thing you can build.

This is a frank, vulnerable and opinionated episode but something different I really felt needed to be said.

Here’s to another 100 episodes - I’ll be back with the email marketing goodness next time.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024).

This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven’t helped with this.

Well first I’m here to reassure you that if you haven’t got it sorted out yet that you are not going to get put into Google or Yahoo spam jail yet.

But it is important so I’m going to step you through a few key things you need to have in place. I cover:

What Google and Yahoos requirements actually are
How to add the one-click unsubscribe
How to keep your spam rate below their threshold of 0.10%
What SPF, DKIM and DMARC mean and how to add them
Email Tool Testers latest deliverability test results on the most popular email marketing software providers

This is an important episode but my hope is to take away the fear about this overwhelming topic and show you it doesn’t need to be that hard. It may only take you 10 minutes to sort out.

Resources mentioned in this episode:

Google: New Gmail protections for a safer, less spammy inbox

Google Workspace: Email Sender Guidelines

Yahoo Announcement

Google Postmaster Tools

ActiveCampaign SPF, DKIM and DMARC authentication

Klaviyo understanding email authentication

ConvertKit Domain Verification

DMARC Record Checker

Email Tool Tester January 2024 Deliverability Test

Sample DMART TXT Record:

Name: _dmarc. Value without email address: v=DMARC1; p=none OR

Value with email address: v=DMARC1; p=none; rua=mailto:dmarc-reports@yourbrand.com

For help with engagement - Get List Revival

Live round happening Feb 19th - March 3rd

For support form me, join The Email Experience Membership

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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Overwhelmed by the idea of creating content for your business? Then listen in!

In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough some of your content blocks.

Inside this episode we discuss:

How we overestimate what our audience knows and doesn’t know
Why just brainstorming a list of 52 ideas isn’t an effective strategy
How to simplify your content process so you don’t need to write everything fresh
Jenny’s FAST marketing method to help you showcase your brand personality and expertise
Why outsourcing your content writing to a third party agency is a bad idea

This episode is full of quick win email ideas which you will go away thinking “why didn’t I think of that”

It’s one you don’t want to miss!

Links

Get your one page visual content plan

Talking Digital Blog

About Jenny

When you grow up being a showoff, a chatterbox and someone who loved people as much as Jenny did you quickly learn how to read a room and understand people. She honed her communication skills early! She turned those skills and a love of learning, into a marketing consulting career in 2015, after a 20+year corporate career in learning & development consulting, working for some of the biggest organisations in Australia.

She founded Talking Digital to give thought leaders and business owners and their teams, message clarity and the confidence and know-how to share it, to accelerate their visibility, attract more ideal clients, and achieve their business goals - without wasting time on marketing that doesn't work! She loves to make marketing simple with her tools, models and techniques, and is inspired every day by her amazing clients and all they bring to the world.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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Stop wishing & hoping that whatever email list size you have will result in magically achieving your sales goals this year.

Because it’s not magic.

It’s actually just maths.

In this episode, I’m sharing with you how to calculate exactly how many subscribers you need to reach your big, hairy, audacious goals this year. And your realistic ones here.

You’ll learn how to calculate your email subscriber value and then use this to set new list growth goals.

Once you have mastered this process, you can apply it to your campaigns, launches, promotions, automations and so much more.

Or if you haven’t got much of a history yet, I’ll share how to do it using some next-best guess numbers.

Resources mentioned in this episode:

Lead Magnet Magic

List Building Boost

The Email Experience

WTF can I send?

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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Happy new year and welcome to another year of the Easy Email Marketing podcast.

Hopefully you have already identified email marketing as one of your core business strategies that you continue to pay attention to each and every year - not just as a once off.

But this doesn’t mean that you don’t have a lot of things you want to achieve this year.

So how can you improve your email marketing without feeling like you need to dedicate all your time to it?

Well in this episode I reveal all by sharing my 4 simple steps for planning your best email marketing year yet.

This is the express plan and something that will not only help you with your email marketing but impact all other areas of your business.

My goal for you is that you just focus on the most important things and this episode I show you how.

Resources mentioned in this episode:

Email Marketing Performance Review is available as part of The Email Experience membership
The “Where do I even begin with email marketing?” quiz
Get the WTF can I send (to my list)? course and join The 2024 Content Planning Workshop for free.
Work 1-1 with me in The Email Implementor

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

See omnystudio.com/listener for privacy information.

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As we are barrelling into Christmas, school holidays and trying to get everything wrapped up while still battling school concerts, Christmas parties and the last minute shopping, you may be dreaming of that moment when you can finally put your feet up with a glass of wine and take a breathe.

But what about your business? How can you take that time off while still showing up for your subscribers, customers and clients? And, even better, how can you still continue to get sales?

Of course my answer is email marketing and this is the perfect time to have a look at ways in which you can make it a whole lot easier on yourself.

Inside this episode, I’m sharing my top tips for taking time off your email marketing and how that also supports you taking time off from your business as well.

I talk pre-scheduling, easy content ideas, honest communication, automation and even gasp not sending anything for a short time.

There’s a handy tip in here for you so gift yourself a few minutes to listen so you can get even more time back later.

If you want some shortcuts to getting some of what I spoke about sort out check out these courses:

Ecommerce Automations

Services Automations

Welcome Series Builder - Ecommerce Edition

Welcome Series Builder - Services & Digital Products Edition

Starter Sales Funnels

More helpful podcast episodes:

EP70 - Quick & Easy Email ideas for the End of Year

EP59 - Holiday Proof your Email Marketing

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Shop The Email Marketing Superstore
Join The Email Experience
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.

From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.

First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don’t end up in spam jail.

Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not.

Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday.

Timestamps for each software:

14:32 ActiveCampaign

21:03 Klaviyo

26:25 MailerLite

31:56 ConvertKit

36:03 MailChimp

40:21 Wrap up

If you want help setting up your software check out the below courses:

How to… ActiveCampaign

How to… MailerLite

How to… Klaviyo

How to… ConvertKit

More helpful podcast episodes:

The ActiveCampaign Episode

The MailerLite Episode

The Klaviyo Episode

The ConvertKit Episode

The MailChimp Episode

Email Deliverability Demystified

Using ChatGPT for your Email Marketing

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Shop The Email Marketing Superstore
Join The Email Experience
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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There’s a lot you can do with email marketing. But I’ve said it once and I’ll say it again - you should not attempt to do everything at once.

Email marketing is all about layers and strategic priorities but it can be confusing as to where you should focus your attention next.

Inside this episode, I share my recommended order of operations aka what you should do next.

We begin with the essentials and then we look at how to figure out what your next focus should be and ideas for what you can implement.

Still unsure? I have a free quiz you can take to get some specific recommendations just for you. Take it at yaelkeon.com/quiz (No email opt in required for the results).

This episode is in celebration of the launch of The Email Marketing Superstore where you can choose your own adventure with a large selection of DIY courses. Opening special with 50% off is available until 11.59pm AWST Friday 17th November. Shop at yaelkeon.com/shop

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Shop The Email Marketing Superstore
Join The Email Experience
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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It’s the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin.

It’s the emails you said after you have made the sake - aka The Post Purchase Experience.

Inside this episode, I’m sharing the 4 different types of emails you should be sending after the sale including a tonne of ideas as to how to apply them to your business.

Whether you have an ecommerce store, provide services or are a digital creator the post purchase experience is a must have.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Content marketing is one of the BEST strategies you can use to grow your email list - not to mention having something to send.

Not only does it provide a catch-free way of learning about you, your business but it also gives you an easy way for your business to be discovered.

In this episode, you’ll learn:

How content marketing can help you grow your email list and build trust with your audience
Why giving away valuable information for free is a strategic move
How email marketing and content works together

And where I recommend you get started - in a way that doesn’t have you tied to writing a blog every week or suddenly becoming a YouTube sensation.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Whether you call it a webinar, a training, a masterclass or a workshop - you always have the goal of getting as many people as possible signing up and watching.

And email marketing of course plays a huge role in this. Not only do you use it to invite existing subscribers but you have confirmation emails, reminder emails and replay emails to send.

Many people just stick to the basics but there are a number of things you can to do to take this from a transactional experience to something better.

The result? More engaged subscribers and (if you are selling) more sales.

Inside this episode, I’m sharing 7 different email hacks to help increase your webinar signup, showup and conversion rates.

Plus I share the emails that I recommend you send throughout the process.

If you want to steal my webinar emails plus get my full launch strategy, then check out the Email Launch Kit.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Check out all my freebies & offers on my Everything Page
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you.

But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or interviews or other intensive research processes.

While there is nothing wrong with either approach, I prefer something a little more immediate and concrete. Something based on real data and information from my specific audience. And something that I can do without committing hours upon hours of my time.

And no surprises, my secret is using email marketing.

Target market insights is one of the unspoken superpowers of email marketing and there are a tonne of ways you can do it, without your audience even knowing what you are doing.

I call it sneaky target market research and in this episode I share 7 ways you can do it and some of tech hacks that make it happen.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Check out all my freebies & offers on my Everything Page
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Does it feel like your email list is growing in slow motion?

When you first begin focusing on growing your list, the subscribers seem to just flow in easily. But then it just slows…

Totally normal.

That just means you need to keep reviewing what you are doing, mixing things up a bit and just getting more proactive.

In this episode, I’m sharing 10 ways you can boost your list growth.

From lead magnets to leveraging content to ads to collaborations - you'll find a fresh idea that just might make all the difference.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Finally it’s the course creators turn. (Or membership owners, or digital downloads stores, or online programs deliverers). Basically if you are selling scalable offers, this podcast episode is for you if you want help making the decision about the best email marketing software for you.

(E-commerce was covered back in episode 78 and services in episode 84)

In this episode, I compare the email marketing options for e-commerce businesses specifically including:

Kajabi
MailChimp
MailerLite
ActiveCampaign
ConvertKit

I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business.

This is the big picture, key differences episode you need to get you started on making an informed decision.

If MailerLite in particular strikes your interest, then you may want to check out my new course “How to… MailerLite”. Get it here.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Sending emails but not getting the results you want? Then this episode is for you!

When it comes to creating more sales conversions there are 6 key factors you want to look at for every single email or automation.

Inside this episode, I introduce The LIFT™ Model from Chris Goward and how it can be applied to email.

From increasing relevance to adding urgency to reducing anxiety, you’ll learn some of the simple tweeks that could just make all the difference.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Feeling totally uninspired or just “too busy” to write your emails (or any content) right now? Then this episode is for you.

Inside, I’m sharing my biggest hack to creating content without needing to start from scratch every time.

It involves repurposing but it is so much more than that. Going through this process will not only help you write this weeks email but will also give you:

Significant insights into what your audience wants from you
A go to back catalogue of content that you can use today and in 3 months or 3 years time
Practical ideas for sharing the same content across platforms

And a butt-tonne of inspiration for new content that you might find you do have the motivation to create fresh content after all.

Trust me, you’ll want to rush to your computer while listening to see what this process reveals for you.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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I'll be the first to admit - ActiveCampaign can be a little overwhelming when you first open it.

Lists, segments, tags, automations, goals, conditions and deals…

There is just so much to play with! Which is amazing for a systems nerd like me but it’s taken me years and having worked with hundreds of ActiveCampaign users to know how to get the most out of it without it quickly turning into a hot mess.

And lucky for you, I’m sharing ALL in a FREE, LIVE ActiveCampaign Essentials training.

I'll show you:

» The big picture of how ActiveCampaign works and how to get the most out of it (aka what does that feature really do?)

» What all the pricing plans mean

» The secret to setting up your lists, segments, tags and automations so you know what goes with what without needing to click through everything

» How to create the ultimate personalised experiences using automations

» How deals can simplify your sales process and whether you should consider adding this functionality

Replay will be available to those who can't make it live. But you must register!

Sign up at yaelkeon.com/activecampaign and I'll see you there.

See omnystudio.com/listener for privacy information.

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It’s that time again where I answer the FAQ of “what’s the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses.

(E-commerce was covered back in episode 78 and digital products you’ll get your turn soon!).

In this episode, I:

Breakdown the big considerations service-based businesses need to take into account when making the right choice for them.
Share the number 1 stumbling block and how to overcome it
Introduce your options including native CRM’s, MailChimp, MailerLite and ActiveCampaign

I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business.

This is the big picture, key differences episode you need to get you started on making an informed decision.

If ActiveCampaign in particular strikes your interest, I want to invite you to a special ActiveCampaign Essentials training I have coming up on July 20th. You can register to attend live or catch the replay by going to yaelkeon.com/activecampaign.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Ever thought to yourself that you don’t want to do email marketing because they are just ads to the inbox?

You know those “daily deals” promotions that you can’t seem to get rid of…

Hopefully the answer to that question is “no, I know there is so much more to it than that”.

But if the answer is yes or if you just are curious about learning more about the real potential of email marketing then this episode is for you. I chat about:

How selling isn’t a bad thing
Email marketing being just a marketing tool that you get to use any way you want
Why sometimes worrying about selling or being annoying is often an excuse just not to even look at the potential
7 different ways you can use email marketing that are NOT ads to the inbox

I admit I get a bit ranty at the beginning but, as always, I find talking logical examples is the best way to combat negative beliefs so exploring those 7 ways will give you some amazing ideas of how you can use email marketing in a way that feels good to you.

Finally, I’ve offered a FREE, downloadable gift (that you don’t even need to enter your email address for). You can grab your permission slip to send those emails at yaelkeon.com/permission .

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Your welcome series is one of the most essential (if not THE most essential) parts of your email marketing setup.

These emails are sent when your new subscriber is actively interested and looking for a solution so it’s your responsibility to show up and help them make an informed decision. In other words, how to get them to convert.

Inside this episode, I break down what should go into your welcome series if you want to ensure it converts and creates the best first impression. I break down:

How many emails should you be sending
E-commerce vs service or digital product businesses
Why how they signed up matters
Why you need to focus on a single CTA
Top tips that take your welcome emails from basic to binge-worthy

And of course, I give you a tonne of ideas of what emails you can include.

This is your go to listen if you need inspiration to write (or rewrite) your welcome.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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It’s the dream that all the online guru’s share – create a signature program, launch it and rake in 6 figures in no time.

While I would love say that this is true, sadly it just isn’t. Not in I’d say 98% of cases.

Launching and online programs might not be the magic bullet to a multi million dollar business in a day a week. At least not most of the time and that’s ok!

Once we take that expectation out of the picture we can instead focus on building a sustainable and realistic course or membership based business using launches.

In this episode, I’m sharing 7 different truths about launching. From current market conditions to when to expect a return on investment to how many people you need on your email list to how many emails you need to be sending.

My hope is that after listening you’ll have an honest picture of what to expect and perhaps feel a little bit better about any past “failures” you think you might have had.

If you are interested in learning more about creating a realistic launch plan using email marketing then I invite you to a special launch masterclass: Your Lucrative Launch Plan.

In this FREE, LIVE 1 hour training I'm going to show you:

The 4 biggest launching mistakes (and what to do instead)
How to organise your subscribers so only those most interested are getting your emails (aka reduce the "annoying" factor)
The 3 essential stages of a launch and what emails to send, when.

Plus as a bonus gift, a free downloadable Launch Email Plan with 50+ emails you can send before, during and after your launch.

It's happening May 30th and a replay will be available. But you must register at yaelkeon.com/launch

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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List Hygiene - not one of the most sexy and fun topics when it comes to email marketing.

But just because it isn’t fun, doesn’t mean it’s not important and I implore you to stick around and listen to this episode because it really is essential to your overall list health, your deliverability, how much you are paying for your software and the number one way of ensure you aren’t being “annoying”.

Inside this episode, I break down how to do a quick list cleanup and answer all the common questions that come up around this process like:

How often should I do a list cleanup?
What if I haven’t emailed often or in a while?
How do I identify the subscribers who aren’t engaging?
Should I send some last chance emails?
And what about Apple Privacy’s impact on open rates?

Consider this your friendly reminder to make this happen this week!

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Struggling to grow your email list and know that you probably should be using social media more to do it? Then this podcast episode is for you.

I’ll be the first to admit, I am not a big social media fan. The idea of putting myself out there on a public platform like that. And to do it consistently is daunting.

But if you want to grow your email list without paying for ads, then social media is a crucial part of that strategy.

One of the newest and most exciting ways we can be discovered by new audiences and then convert them to subscribers is through Instagram Reels.

Which of course can be scary. And, frankly, sometimes it doesn’t feel worth all the effort that we put in. I mean who hasn’t spent ages creating an amazing reel they think is spot on and then only get 10 likes. It’s very frustrating.

This is why I am very excited for this interview with Ally from Alyona Social.

Ally is your go-to Instagram and Reels coach to help you monetise on Instagram with the power of Reels and strategic content that brings hot leads and new sales in your sleep.

Inside today’s episode we talk about:

What Instagram Reels have to do with email marketing
How you can create your own Sales Funnels within Instagram
The Reels that get that magic combination of views and actions
How to create Reels that feel true to who you are
How to get started if you are completely petrified

I learnt so much through talking with Ally and I know you’ll come away from this episode with a fresh perspective on this amazing email list growth tool.

Connect with Ally:

Instagram: https://www.instagram.com/alyona.social/

FREE ‘Speaking Reels’ Guide: https://www.alyonasocial.com/speakonreels

’Simple Sell Out Reels’ Masterclass: https://www.alyonasocial.com/masterclass

….

Connect with Tash: www.jessicatutton.com.au or https://www.instagram.com/jessica_tutton/

Watch her free masterclass, The 3 Fail-Proof Ads for a 5 Figure Launch here: https://www.jessicatutton.online/2022-fb-ads-masterclass

…..

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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It’s that time again where I answer the FAQ of what’s the best email marketing software for my business - but instead of talking generally I want to get stuck into the specifics for e-commerce businesses.

(Services and digital products you’ll get your turn soon!).

In this episode, I compare the email marketing options for e-commerce businesses specifically including:

Shopify Email
AutomateWoo
MailChimp
MailerLite
ActiveCampaign
Omnisend
Klaviyo

I’ll talk about the key differences between these options, what you might want to consider and how to make the best choice for your business.

This is the big picture, key differences episode you need to get you started on making an informed decision for your business.

If Klaviyo in particular strikes your interest, I want to invite you to a special Introduction to Klaviyo training I have coming up on April 27th. You can register to attend live or catch the replay by going to yaelkeon.com/klaviyo

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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ChatGPT and AI are THE hot topic in online marketing right now. So I’ve been having a play and let me tell you I am in LOVE and see so much potential for it to help you actually get your emails sent.

If you aren't familiar with what ChatGPT is, it's an open Artificial Intelligence language model that can answer questions and respond to text inputs based on text data mined from across the internet. For online marketing, it has a tonne of potential for generating content, including your emails.

Can you use it to create all your content? Yes.

Should you? No!

Instead, it’s a tool you can use as part of the process and gives you a lot of shortcuts. However, you’ll still be adding your own flair.

In this episode I’m going to share exactly how you can use ChatGPT to generate email ideas, write your content and refine it, all while maintaining your brand’s personality and voice.

Finally, I discuss how you can use it for your sales emails and email automations too.

You’ll walk away with some game-changing tips that will have you ready to send those emails yesterday!

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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It’s the number 1 reason I hear people don’t want to do email marketing - because they don’t want to be annoying.

My answer? You’re probably not. And to be honest it’s probably an easy excuse for the many other reasons why you want to avoid doing it.

Sorry. Not Sorry.

However, that doesn’t mean there aren’t things we can be doing to make our emails a more enjoyable experience for our subscribers.

In this episode I’m sharing:

How to switch this negative belief
4 annoying practices that I know you aren’t doing
4 tips to feel less annoying (and create an amazing experience for your subscribers)

Plus I get a little bit ranty and share some truths you need to know.

Want more?

Join the free Beyond Newsletters masterclass happening live on March 15th >> yaelkeon.com/beyond.

OR join The Email Experience. Doors are open for 1 week only until March 22nd! Learn more at yaelkeon.com/experience.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Sometimes it’s the little things that can make all the difference.

Inside this weeks podcast episode, I’m sharing 7 super simple email marketing hacks that will take your email marketing from basic to bountiful.

These are things you can implement in 20 minutes or less and can make all the difference to your bottom line.

Join the free Beyond Newsletters masterclass happening live on March 15th >> yaelkeon.com/beyond.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Having trouble getting people to sign up to your email list? You need a lead magnet!

But not just any lead magnet - one that actually works.

Here’s my philosophy on them in a sentence: if someone can find the same information in a Tik Tok then they aren’t going to give away their email address for it.

Yet so many online business owners are making the mistake of following the advice that was given over 10 years ago. And, yes, it worked for those well meaning online experts then but those same tactics don’t work now.

Instead we need to get creative and think about what your audience actually wants.

Inside this episode, I’m sharing:

4 things that are no longer working and why
4 things that ARE working
14 different ideas for lead magnets that will get those signups

This is a generic free zone and after listening to this episode you’ll have a clearer idea of what to offer your audience and how to stand out in a busy online space.

And ultimately start getting those leads that we all know are essential to your business success.

If you want more support and guidance with your lead magnet and your general list growth strategy, make sure to join the waitlist for The Email Experience. Doors are opening VERY soon! >>> yaelkeon.com/experience

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Has it been awhile since you emailed your list?

Maybe you ended last year a little bit burnt out and are struggling to get back into the game.

Maybe yYou just haven’t emailed for a long time because life just got in the way and the months just kept slipping by and then it just felt too hard to get started.

Maybe you have never really emailed but you have people on your list who somehow have appeared by filling in details in your footer form.

Or maybe you have been emailing regularly but things are feeling a little bit stagnant and you want to bring life back to your email list again.

Inside this episode I’m sharing 4 key steps which will have you not only emailing again but also getting opens, replies and clicks. Plus doing it in a way where at the same time you are building in a new lead magnet and welcome series process!

If you want more support with this process, make sure to join List Revival starting February. This is where you’ll get 4 weeks of live support to get your email list pumping again.

Join us at yaelkeon.com/revival

Or you can join the free 2023 Email Content Planning Workshop happening Thursday 2nd. Register at yaelkeon.com/content.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Oh the excitement of a new fresh year – the time when we overestimate what we can achieve.

When we want to write all the emails about all the things and have the best, most valuable content ever…

Please don’t do this.

You’re only setting yourself up for failure and ultimately end up not sending anywhere near as much as you want.

If at all.

Instead, in this episode I’m sharing how we can simplify your email content plans so you actually send those emails.

Inside you’ll find 7 tips to not only make your email content writing plans achievable but also use them strategically to achieve your business goals. Oh and be sending emails your subscribers actually want to read.

If you want more support to plan out your email content for 2023 then you’ll also want to register for my free workshop happening on Feb 2nd.

During the 2023 Email Content Planning Workshop, I’ll take you through my step by step process for planning your full year of email content.

And the best part is you’ll be doing it live with me on this calling one quick sitting. And at the end you’ll have your own content calendar with your exact email plan.

To join, register at yaelkeon.com/content . There will be a limited time replay for those who cannot attend live.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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This is not another podcast episode on planning.

While I love getting into those post its, coloured markers and calendars - all of that doesn’t help if you don’t think about how to actually follow through on your plans.

This comes up a lot with email marketing in particular because it often falls into the “important but not urgent” category of work. You have the best of intentions at the beginning of the year or quarter or month but then when it comes to actually doing the work it just doesn’t happen.

So let’s combat that right here, right now at the beginning of the year.

Inside this episode, I’m going to talk about 4 key areas that you need to look at to make sure you actually follow through.

Want help to get setup or to sort out your software? Check out my new agency Email Automation Co (https://emailautomationco.com/) and we’ll take that big task off your list so you can focus on sending those emails - knowing they are going to the right people at the right time.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat
Have my team get your email software setup via Email Automation Co

See omnystudio.com/listener for privacy information.

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Who else has that can’t be bothered vibe as it reaches the end of the year? And as a result you don’t feel you have the time or energy to create fresh content.

Maybe you have had a full on last few weeks and are just lacking the energy.

Or maybe you are so excited for your epic plans in 2023, but you just can’t quite talk about it yet…

While it is totally ok to take a small content break during the holiday period, I would still encourage you to be sending regular emails to your list. For a few key reasons:

Once you get out of the habit it can be much harder to get back into it.
Sending consistently is important for your sender reputation (which translates into your emails hitting the inbox - not spam)
Inboxes are actually quieter – especially once it hits about the week before Christmas. So it’s your opportunity to more likely be seen

So what can you send - especially if you aren’t feeling it right now?

Inside this episode, I’m sharing 15 different ideas. From super simple copy & paste to simple engagement getters to well-timed content.

Once you’ve had a listen you’ll feel motivated to write & schedule straight away so you can relax knowing your subscribers are looked after.

Want even more ideas? Makes sure to grab you 80+ Fill in the Blanks Email Ideas Freebie at yaelkeon.com/ideas

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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Branding and email marketing - not something too many people think go together. But once you get an understanding of what branding really is, you can see just how much it matters in every area of your business.

To help dive into the juicy topic, I’ve brought on an amazing guest expert - brand stylist and mentor, Rachel Reiter.

Rachel works closely with flourishing online entrepreneurs to create heartfelt brand personalities that align with their purpose led vision through her one on one services at Hopscotch Branding Studio. She is also founder of her signature brand foundation and strategy program, Brand Alchemy and monthly membership, The Branding Hub, which guides and supports passionate women in business to cultivate an authentic, intentional brand.

In todays episode we talk about:

What branding has to do with email marketing (beyond a logo just sitting at the top).
Rachels 6 step process for branding success including how all vision, values and target market all influence how you can truly connect with subscribers
How providing contrast and being different to the trends is actually what helps you stand out online.

This episode is packed with valuable tips. But more importantly it includes permission to be yourself which I think is the most important thing.

Connect with Rachel - www.rachelreiter.com or https://www.instagram.com/rachelreiter_brandmentor

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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Black Friday, Small Business Saturday and Cyber Monday are less than 2 weeks away!

Whether you are all organised with your promotions or are leaving it to the last minute, then this episode is for you.

Inside I’m sharing my biggest tips around how to get the most sales from your email marketing during the ultra-busy inbox period.

You’ll learn:

What strategic things you can be doing now to get ahead of the game
How to stand out in inboxes so your emails get seen
What to put in your emails to increase your odds of deliverability and conversions
Some other automation tweaks you can make that can uplevel your success

Plus I discuss the pros and cons of participating at all. There are even some thoughts for digital businesses and service based businesses in here too.

You’ll come away with a tonne of tips and hacks that you can use during this (or any) upcoming sales promotion.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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If you have been in my world for awhile or you have just generally be researching the whole topic of email marketing then you will know that there is a lot to it.

Most recently, I’ve be sharing about the top automations you should have in your business. Then there’s list building. Then there’s welcome sequences and sales funnel. Then there’s promotions & launching.

It’s a lot and enough for anyone to want to go running in the other direction. Or just put it off until “one day” because you just don’t have the time right now.

I see this all the time… and the secret to making it not only feasible but exciting to take action on is having a step by step plan.

To make anything possible – it’s all about breaking it down into the smallest tasks and then actioning them one at a time.

And that is exactly why I have built a framework to help make this all possible. I tell you exactly what I recommend you focus on and when.

It’s called the 5 Email Experiences Framework which I break down in this episode.

The 5 Email Experience Framework is the foundation of The Email Experience - my signature 12 month program that will will help you serve your subscribers with open-worthy emails, shows you surprisingly simple automations and helps you sell while you sleep!

It also provides the support and accountability to help you show up and share your most important messages with the world.

Find out more and join before doors close on Thursday 3rd October at 11.59pm AWST >> yaelkeon.com/experience/

You can find out all the details about the inclusions at https://yaelkeon.com/experience/

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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It’s already October and it’s so easy to start writing off the rest of the year and say “I’ll get onto it next year”.

Already I’m seeing so much content online about how it’s the last 90 days or only 90 days left.

It’s like there is this attitude that we are short of time and we either have to go all in or just wait until next year.

But here’s the thing – it is still a whole spacious 3 months. 3 months.

Don’t buy into this time scarcity, rush energy. You can choose how you perceive it.

And we can also choose any day, any week, any month to start on something that we have said is a priority.

So in this episode I’m going to share 5 email marketing things that you can still smash out this quarter to start getting momentum now.

At the end I’m also sharing details about my FREE email marketing bootcamp which is happening next week (Oct 24th)! If you need a kickstart to begin any of these then this is exactly what you need. You’ll hear all about my shortcuts, top tips and get the opportunity for hot seat coaching.

Learn more and sign up at yaelkeon.com/bootcamp

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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If you sell online products like digital downloads, workshops, memberships, courses or masterminds then showing up and serving your customers well with automations is essential.

Often email is the first and primary touchpoint for your customers so you need to be showing up with a robust automation strategy.

In today’s episode, I’m sharing the final part of 3 part series where I share the essential email automations that every business should have - and today it is all about digital businesses.

I’m sharing 9 different automations you can add to your business today that will help you increase your engagement, your sales and also provide amazing customer service.

Whether you sell on evergreen or via launching, you’ll want to listen to this one.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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Email Marketing has the highest return on investment - $44 per $1 spent.

It also has the highest reach and engagement 21.3% vs Instagram (0.67%) and Facebook (0.064%).

So why do so many business owners spend hours a week on social media but zero time with emails? Or worse yet, never getting started in the first place.

After having worked with 100s of small business owners there are two clear reasons why:

It seems difficult
Mindset

In this slightly different episode, I explore why this is happening and share my number 1 solution to finally making progress.

You’ll also hear an invitation to book a brand new service with me the Email Amplified Audit.

This is where I will tell you exactly where to invest your email marketing time & energy. Plus identifying any gaps you may have.

Check it out here: https://yaelkeon.thrivecart.com/email-audit/

It’s currently available at an amazing introductory price until Sept 30.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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Want more time in your business? And a bunch of sales to go along with it?

It’s not about sending a tonne of email campaigns or doing flash sales.

Instead, it’s about having the automations in place to have those emails going out to the right people at the right today.

In today’s episode, I’m sharing part 2 of a 3 part series where I share the essential email automations that every business should have - and today it is all about service based businesses.

Whether you are a coach, consultant, freelancer, contractor or done for you - there are many ways in which automation can help you more sales and streamline your delivery.

You’ll learn 8 different automations you can add to your business today that will help you stop leaking sales and start earning while you sleep (literally).

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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One thing email marketing isn’t short of is things to do. There’s always a new idea or automation or something you want to add in.

Everyone has a great shiny new idea - especially when it comes to the world of list building.

We’re talking lead magnets, sign up forms, lead pages, webinars, quizzes, pdfs, challenges, etc.

It doesn’t take much googling of “how to grow your email list” to have 100s of ideas but no idea where to start.

Or you start with one, set it up and then you don’t get miraculous results straight away so instead of trying to drive more traffic to it or optimise it you just try the next brilliant idea and the one after that and the one after that.

That’s exactly how you end up doing a lot of work without much result.

Instead we want to make smart, layered decisions.

Inside The Email Experience program, I share 3 different layers of list building and how we should focus on just one at a time. And in this episode I’m sharing what those layers are and exactly what order you should be implementing them in.

So that you aren’t just chasing that next shiny object but instead getting the most out of your effort.

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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Want more time in your business? And a bunch of sales to go along with it?

It’s not about sending a tonne of email campaigns or doing flash sales.

Instead, it’s about having the automations in place to have those emails going out to the right people at the right today.

In today’s episode, I’m kicking off a 3 part series where I share the essential email automations that every business should have - starting with Ecommerce.

You’ll learn 10 different automations you can add to your business today that will help you stop leaking sales and start earning while you sleep (literally).

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Grab your free download 80 Fill in the Blank Email Ideas
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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The P.S. is one of the most important areas of real estate in your emails - yet so many people forget to utilise it.

Whenever someone scans an email they go first to the subject line, then to the opener and skip to the end.

In fact, stats have shown that “79% of people who opened a direct mail pack read the postscript first, before reading anything else”

That’s what makes this place super valuable - either as a summary or reinforcement of the email content or as something completely different.

No matter what purpose you want it to serve, it’s important that you use this space for something.

And in this episode, I’m sharing 6 different ways you can use the P.S. to increase sales or engagement in your emails.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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At the time this podcast episode drops, I am someone in lush Ireland - for a full month of quality family time and down time. After 3 long years of separation…

This episode and the email that goes along with it, however, is pre scheduled and set to go before I even left over a week ago.

That has got to be one of my favourite things about email marketing - you can do the work when you want and then it goes at the right time. Even weeks in advance.

So in today’s episode I thought I’d share how I holiday proof my business - specifically my email marketing.

That while I am away my automations are running & serving new subscribers, any new client bookings are being supported and my podcast emails & program reminders are all set to go.

All while I spend quality family time or tour around or just take a much needed brain break.

In this episode, I’m sharing what makes this possible and how you can do it too. Plus a bit of a permission slip that you can take time off too.

I also mentioned the Email Ignition Bundle which you can get your hands on for a special price here.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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This is the conclusion of a 4 part series where I spill on my top email marketing secrets.

These are the little shifts that make all the difference when it comes to email marketing.

And today I want to talk about a mindset shift when it comes to email - and that is that it isn’t about any single email you send but instead it’s about the different experiences you can create for your subscribers.

This is your opportunity to think about how can I really help and show up for my subscribers on a regular basis that serves them where they are right now.

In this episode I share 5 different experiences you can create for your subscribers including: The Sign Up Experience The Welcome Experience The Nurture Experience The Sales Experience The Post Purchase Experience

This is The 5 Email Experiences Framework which is the foundation for my 12 month group coaching program - The Email Experience which doors are open for right now!

The Email Experiencewill help you serve your subscribers with open-worthy emails, shows you surprisingly simple automations and helps you sell while you sleep!

It also provides the support and accountability to help you show up and share your most important messages with the world.

Find out more and join before doors close on Wednesday 29th at 11.59pm AWST >> yaelkeon.com/experience

You can find out all the details about the inclusions here.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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This is episode 3 of 4 where I spill on my top email marketing secrets.

These are the little shifts that make all the difference when it comes to email marketing.

Today I’m addressing a big elephant in the room – the tech.

I can’t tell you how many times people tell me they avoid email marketing because they aren’t “techy”.

They find it all too overwhelming so they don’t even begin. OR they start with one piece of software and find that difficult so the write off the whole thing altogether.

Big mistake – please don’t just all software by the same brush.

Also, I promise you that no matter how tech phobic you are you can absolutely learn it extremely easily.

In this episode, I share how to really choose your software and 3 key factors I want you to consider. 3 factors that will make your email marketing, your business and your life easier!

This episode is in celebration of my new LIVE Email Marketing Bootcamp beginning today (June 20!).

If you want to finally get started (or restarted) with email marketing this is for you.

We’ll be covering: How to do email marketing your way (and how it all works) What to send your list that feels aligned with who you are Choosing the best email marketing software for you The 6 steps for using email to grow your business

Plus plenty of time for you to ask questions and get support from me!

You can enrol right up until June 23rd at yaelkeon.com/bootcamp and catch any replays you may have missed.

If you are listening after June 23rd, then doors are open to The Email Experience! Learn more at yaelkeon.com/experience

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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This is episode 2 of 4 where I spill on my top email marketing secrets.

These are the little shifts that make all the difference when it comes to email marketing.

AND what makes everything simpler & less overwhelming.

This secret is probably my favourite - choosing a focus.

No, I’m not talking about choosing a niche or a target audience.

I’m talking about a focus topic or theme for any given time.

This solves the biggest challenge I see small business owners have - “I don’t know what to email my list”

Really this is because they haven’t narrowed down the possibilities.

They are looking at everything under the sun that they could send and because of this they see nothing.

Instead you need to narrow it down.

In this episode, I share how I use the strategy of using focus themes or topics to make content simple. And how I’ve even used this strategy to coach my 7yo’s Netball team!

This episode is in celebration of my new LIVE bootcamp beginning on June 20th - The Email Marketing bootcamp.

If you want to finally get started (or restarted) with email marketing this is for you.

We’ll be covering: How to do email marketing your way (and how it all works) What to send your list that feels aligned with who you are Choosing the best email marketing software for you The 6 steps for using email to grow your business

Plus plenty of time for you to ask questions and get support from me!

Enrol now at yaelkeon.com/bootcamp

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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In today’s podcast episode, I’m kicking off a 4 part series where I spill on my top email marketing secrets.

These are the little shifts that make all the difference when it comes to email marketing.

AND what makes everything simpler & less overwhelming.

And the first secret might just be the most important one and the biggest mindset shift when it comes to showing up & serving your list.

You see everyone is looking for that magic formula. That perfect lead magnet that is working “right now” and getting everyone to sign up.

Or that set of email swipe files you can copy & paste that will all of a sudden get your unengaged list to buying your thing.

Or that piece of software or marketing strategy or whatever shiny object that is the must have thing of the moment.

Well I’m here to tell you none of that matters.

What matters is what your audience wants from you.

In this episode, I explore exactly what that means and how to apply it.

This episode is in celebration of my new LIVE bootcamp beginning on June 20th - The Email Marketing bootcamp.

If you want to finally get started (or restarted) with email marketing this is for you.

We’ll be covering: How to do email marketing your way (and how it all works) What to send your list that feels aligned with who you are Choosing the best email marketing software for you The 6 steps for using email to grow your business

Plus plenty of time for you to ask questions and get support from me!

Enrol now at yaelkeon.com/bootcamp

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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Launching is almost like a rite of passage for online business owners.

And if you have ever attempted one before - a big learning curve!

But it doesn’t have to be super difficult or stressful. You can do it your way.

In this week's podcast episode, I’m joined by the brilliant Jessica Tutton to help you demystify the world of digital programs, launching, evergreen sales and ads.

Jess is a course launch strategist and she is completely obsessed with helping entrepreneurs sell and scale their courses and memberships.

Jess believes that the type of business you decide to run should be a perfect fit for your lifestyle. Whether it’s kid wrangling, travelling, or making it your mission to take a dip in the ocean everyday.

She'll show you how to create a business model and marketing system that takes strangers and turns them into obsessed buyers without you needing to be “on” 24/7.

Personally, I just LOVE Jess’ chilled out vibe.

Inside today’s episode we talk about: When you should think about launching a digital program Evergreen vs Live Launching The 3 stages of a launch and what you should do at each stage When you should start investing in Facebook Ads

Plus plenty of other chat about doing business your way and not feeling like you have to be showing up on socials every single day to have a successful business.

Connect with Tash: www.jessicatutton.com.au or https://www.instagram.com/jessica_tutton/

Watch her free masterclass, The 3 Fail-Proof Ads for a 5 Figure Launch here: https://www.jessicatutton.online/2022-fb-ads-masterclass

…..

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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Welcome to this special edition podcast episode - a recording of a live masterclass I held recently: Get Unstuck - 7 Simple, Strategic Shifts for Busy, Bored or Burnt-out Business Owners.

This is for you if you are feeling stagnant in your business and want to fall in love with it again by making it feel easy, fulfilling and fun.

We focus on a few different shifts you can make, that can help you move to the next level including: How to get out of overwhelm Creating more time Streamlining your offers Having realistic plans Getting smarter with your marketing Actually selling Getting disciples

At the end of the masterclass I also offer an invitation to join my group program: Free to Thrive. This is a mid level online business coaching experience for business owners and entrepreneurs who are stuck in that messy middle.

Applications are open now but close on Thursday May 26th 2022. Ready for a June start. (Or if you are listening to this later, you can get on the waitlist for the next time doors open.

Learn more and apply here: www.yaelkeon.com/free

See omnystudio.com/listener for privacy information.

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Some rules are meant to be broken.

But sometimes in entrepreneurial or small business circles we are told we should be confirming to a certain set of rules or ideals in order to be successful.

Wake up at 5am. Meditate. Journal. Yoga. No phones. No screen time before bed. Hustle in Pomodoros. Get the most out of every hour.

Honestly, it’s exhausting and after 6 years in business I’ve learnt to ignore a lot of it.

Inside this episode, I’m sharing 5 entrepreneurial rules that I break.

Think of this as your permission slip to reassess the shoulds and what will actually work for you.

Because you created your business to help build the life you want - not to be put in a box.

This episode is in celebration of my new LIVE training I have coming up on Wednesday – just 2 days away from the time this episode drops

If you are feeling stuck in your service based or course creation business and you want to get your motivation and momentum back – then this is for you.

It’s called Get Unstuck: 7 simple, strategic shifts for busy, bored or burnt-out service providers to finally step into their potential.

We’ll be exploring 7 different things you can do that stop you feeling stagnant and everything feel easier.

From shifts across offers to time to marketing to sales, you’ll uncover at least 1 thing that could just make that big difference for you.

It’s happening live on Wednesday May 18th. With a limited time replay for those who can’t make it live.

Register at: yaelkeon.com/stuck

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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“I have enough time.” Said no one ever.

Instead, we are caught in this cycle of trying to find more time in our days to do the things we think are important.

Email marketing often falls into that category - important but not urgent.

So it gets delayed. And delayed again.

But not anymore, I have an amazing guest joining us on the pod to help you start creating more time in your business (and your life).They call her The Time Creator. It’s Tash Guthrie is a time management & productivity educator, and the founder of The Time Creator planner, podcast, community and membership.

She believes that everyone has the power within them to live the life they truly desire, free of overwhelm, burden and stress. Tash helps busy women manage the multifaceted demands of their life, take control of their time and improve their productivity and time management skills, to ultimately create more time for the people and things they love most.

Tash’s mantra is ‘plan hard, live easy’ and this is reflected in her strategies for creating a purpose-driven, fulfilled life free from complication, stress and overwhelm.

Tash normally lives on a farm on the Far North Coast of NSW with her husband, 2 children, several chickens and 1 gorgeous cow. She is also a full-time primary school teacher. Currently, she is travelling Australia in her caravan.

And when Tash & her family literally pulled in to park their caravan in my driveway as they made it into Perth, we took the opportunity to have a chat!

In this episode we talk about: Why people struggle to get those things done that they say are important How we can create more time in our days How to get started on big projects How to make those regular tasks (like sending emails) a regular habit

We also explore the difference of going from limited time (working FT, kids, farm & business) to seemingly “unlimited” time while travelling – and how that actually has an impact on productivity.

….

Connect with Tash: https://www.tashguthrie.com.au/ or https://www.instagram.com/tashguthrie_timecreator/

Try The Time Creator Planner for free at https://tashguthrie.com.au/planner

Join me for a new free training: Get Unstuck: 7 simple, strategic shifts for busy, bored or burnt-out service providers to finally step into their potential.

Wednesday May 18th, 10am Perth time.

Register at yaelkeon.com/stuck

…..

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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This week marks 1 year of the Easy Email Marketing podcast and is cause for celebration!

Honestly, I didn’t think I’d make it this far as I consider myself one of the least consistent people out there.

Yes, I have gotten pretty good at writing regular emails but there’s also the obligation since I am the email marketing person.

Truth be told, I avoided creating a podcast for a long time. Even though I loved listening to them and found them the best way to learn new things, get myself thinking or just distract from the day to day.

The idea of having something that needed to be out every single week freaked me out.

And it stopped me for a long time…

But one day I decided to put on my big boss pants and do something about it. And I’m so glad I did!

As I reach this 1 year milestone, I thought I would reflect on some of the things that helped me actually stay consistent.

Things that can probably be applied to all things in life that you want to do – including email.

Now while I don’t think consistency is the be all and end off of business like some profess, it’s still important to be following through on commitments to yourself.

If only to prove you can do it…

Inside this episode, you’ll learn the 10 key lessons that have helped me stay consistent with the podcast over the past year - including some key decisions that made all the difference.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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Social Media.

Content Marketing.

Email Marketing.

It just seems to much to do, consistently.

But what if I told you there was a way to make content creation for all three, easy.

Well in this weeks podcast episode, I have an amazing guest who is sharing exactly how.

This week’s episode is as special one as it is my first ever guest interview. And today we start with someone pretty amazing – Elizabeth McKenzie.

Tahryn Bolt is the Biz Wizard behind The Social Bolt. She’s a content wizard, a launch wizard AND a biz wizard (business coach for the muggles) – which makes her a tri-wizard aka a triple threat.

She supports her clients to share their magic and create wildly abundant offers, booked-up launches and magical content through 1:1 Business Coaching and her programs The School of Content Wizardry & Become a Launch Wizard.

And in the process she’s built a 6-figure business based around the things she loves and being authentic AF in the process.

I’ve known Tahryn for many years, I believe right near the start of her business – and it’s been amazing watching her growth during this time.

Personally, I love the way Tahryn talks about content. She just makes it sound simple and more importantly – fun!

Inside today’s episode we talk about: What content marketing really is How social media and email marketing work together How to come up with an endless list of ideas What’s better – batching or on the fly

And one big tip to take the pressure off constantly being in posting mode.

This episode is definitely for you if you are struggling to create content for all the different channels

This episode is full of inspiration and permission to be yourself – while still putting out consistent content.

Connect with Tahryn – www.thesocialbolt.com.au or https://www.instagram.com/thesocialbolt

Take her quiz: Discover Your Unique Blend of Content Magic: http://thesocialbolt.com.au/quiz/

Or grab her DIY Content Wizard bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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There are 4 different types of emails ALL businesses should be sending. Yes, even yours.

Inside this episode, you’ll learn what the 4 different emails are and how to apply them to your business.

(Including 1 that gets opens of 60-70%!).

This episode is a preview / overview of my brand new free, on-demand training The 4 Must-have Emails for Sales Success & Exactly How to Write them in 10 Minutes so make sure to get the full strategy with examples at yaelkeon.com/masterclass

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

See omnystudio.com/listener for privacy information.

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This week’s episode is as special one as it is my first ever guest interview. And today we start with someone pretty amazing - Elizabeth McKenzie.

Elizabeth McKenzie is a copywriting expert and founder of Copywriting Agency Write or Die, and mastermind Copy Boss. With 10 years of experience under her belt, she's helped clients increase their revenue by 300%, pull off quarter-million-dollar launches, and scale by selling their first business franchise. She's even encouraged others to start their own copywriting business, helping them to carve out a lucrative career in a fraction of the time. Elizabeth also played the violin at Hugh Jackman's wedding. She's practically Wolverine royalty.

She also is my copywriter, having written my new evergreen funnel. Which let me just say are amazing. So when it came to copy she was my first port of call.

Inside today’s episode we talk about: Why everyone is a writer and your voice is not lost and how to use it instead How to get into the habit of writing emails even if you are feeling shy, introverted or have nothing to say How email copy differs from web copy Elizabeth’s top tips for writing better emails And why consistency is more important than quality

This episode is full of truth bombs and rants – plenty to get you motivated and actually sending those emails! So if you need a pep talk this episode is for you.

Connect with Elizabeth - www.elizabethmckenzie.com.au or https://www.instagram.com/elizabethellenmckenzie/

Grab her FREE ABOUT PAGE GUIDE + TEMPLATE: Get The 6 Part About Page Template That Hooks Them In And Gets The Sale 🙌

What you get: Know exactly what to write for your About Page. No more copy that attracts the wrong leads or repels your dream clients. Understand the psychology behind how to turn a browser into a buyer. Write your very own About Page in less than 10 minutes.

Link: https://www.thecopyboss.co/freegift

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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It’s the great debate that really doesn’t need to be a debate at all: social media vs email marketing.

Now this podcast is called Easy Email Marketing and I am an email marketing expert, so I admit my bias. But the answers from this episode may surprise you!

So, yes, first I’m going to share why I believe email marketing and growing your email list should be a priority over social media. But then I’m going to talk about why social media is still important and how the two work together.

Spoiler alert: They both have a unique role to play and are important for online businesses.

Inside, you’ll learn the 8 key reasons why email marketing should be a priority then we’ll talk about how social media & email marketing can work together to grow your list and amplify your marketing & sales efforts.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

See omnystudio.com/listener for privacy information.

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Quarterly strategic planning is at the heart of my business and what I find the best way to keep momentum going without feeling completely overwhelmed with all the things I could be doing, but instead focusing on the most important things.

There’s nothing more I love than getting out a big piece of paper, my planner and coloured plans and mapping out all the ideas.

But before the fun idea generation step, we need to make sure we are focusing on the most important things. We need to know what’s working, what isn’t and where we should be investing our valuable time & energy.

And while email marketing is not the complete picture, it is a key part of your marketing strategy and something you should be reviewing on a regular basis.

In this episode, I’ll be sharing the 4 key email marketing things you should be reviewing every quarter and how to do it.

After listening you’ll know exactly what to look at and therefore where you should be focusing your email marketing efforts - taking it from all the things to this one thing.

Other podcast episodes mentioned:

EP15: Email Deliverability Demystified

Other Links Mentioned:

On Demand Masterclass - The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Lead Magnet - 80+ Fill in the Blank Email Ideas

Email Experience Waitlist

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about, please let me know over on Instagram @yaelkeon.

See omnystudio.com/listener for privacy information.

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More leads = more sales.

Email marketing is the ultimate lead generator as it helps bridge the gap of the unknown of promotions and social media and reduces that huge number of prospects down to the key people you need to be following up with.

It brings it down to simple maths.

If you know your conversion rate and you know how many subscribers you have (aka leads) then you can estimate future sales.

You can also calculate how many leads you need in order to reach your sales goal.

But how do you get more leads? There are only so many lead magnets you can build.

In this episode, I’m sharing: The 3 types of leads and how they fit with email marketing 6 different ways you can generate more leads using email marketing How to nurture those leads using email (& personalised outreach)

After listening you’ll hopefully have at least 1 new lead generation strategy to take away and implement today.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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You know it. I know it. There is a lot of information out there when it comes to email marketing, list building and sales funnels. Everyone seems to be saying the same thing – which isn’t surprising considering many online entrepreneurs learnt from the same couple of people or from people who learnt from those people and so on.

There is an epidemic out there of misinformation which can make even the most astute business owner confused about what you “should” be doing when it comes to email marketing.

There are a lot of well-meaning educators and course creators out there who, yes, some of which have had significant success. But many only understand the online course creation or membership world.

They just don’t understand how to translate these strategies into real life business. Or even online businesses that are selling things other than digital products. How could they? They haven’t had the experience or education to know the difference.

If you provide services digitally or in person or if you sell products in a physical store or online, the way you market your business and use email marketing specifically should be different than those online educators.

And we need to understand that distinction.

In this episode, I’m sharing some of the most common things those online gurus teach and how it is only part of the picture.

Take this as your permission to think outside of the box of what everyone seems to be teaching and instead think about it through the lens about what you know about your industry, business and audience.

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about, please let me know over on Instagram @yaelkeon.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Let’s talk Subject Lines - the most important copy of your emails.

But don’t fear, I’m not going to ask you to write 20, 30 or 100 different versions for every single email you send (like some copywriters recommend).

I don’t have time for that and I know you don’t either. And it’s more important that you get your content and emails out there.

So instead I’m sharing 7 different tips or ideas you can use to spice up your subject lines: Create curiosity Use a single word Ask a question Have some fun with special characters Something they want to know Use numbers Use their name

And don’t forget to mix it up to keep things fresh and interesting!

If you want help and ideas, then you can grab my FREEBIE: 80+ Fill in the Blank Email Ideas to help inspire you further. Just fill in the blanks with the topics your audience has given you and off you go. These topics can be used as the subject lines themselves! Grab it now at yaelkeon.com/ideas

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about, please let me know over on Instagram @yaelkeon.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon. Are you using emails when you're launching? I'm just off the back of a launch for my signature membership, the Email Experience, and this week's episode of Easy Email Marketing explores the five types of emails you can send when launching.

Most of the new members came from emails I sent during this launch phase, as opposed to ads or webinars!

Without giving too much away, here’s a sneak peek at the emails you can send during launching:

Email Type 1 – Engagement & Connection (Pre-launch)

Email Type 2 – Invitation emails

Email Type 3 – Reminder emails

Email Type 4 – Sales emails

Email Type 5 – Retargeting emails (automated or manual)

If you want my support and guidance with this, then The Email Experience is the place to get all of that. This online email marketing membership will help you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell.

You can get on the waitlist anytime at yaelkeon.com/experience/

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m on a myth busting quest to squash any doubts holding you back from sending those emails!

These five common myths are ones I hear frequently from many people in business. Do any of them resonate with you?

Myth 1 - Email Marketing is Spammy

Myth 2 - Email Marketing is Old Fashioned

Myth 3 - I need to be a good writer

Myth 4 - I need a big list

Myth 5 - Email Marketing is too complicated

Have a listen to this episode to find out how you can break free from these mysterious myths and start sending those emails!

If you are looking for ideas to send to your list now that you intend to be emailing more often, then I can highly recommend getting your hands on my freebie 80+ fill in the blank email ideas . yaelkeon.com/ideas

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m answering one of the most frequently asked questions I get which is “how often should I be sending emails?”

I get it. It's a fine balance between wanting to show up consistently for your subscribers but not wanting to “annoy” them, wanting to get more sales but not wanting to be just salesy, and wanting to grow your business in less time but trying to find the time to write emails.

With many factors this is why it’s an “it depends” answer.

In this episode, I’m going to discuss a few considerations that could influence your email schedule.

Consideration #1: How often you are producing core content

Consideration #2: How often you are promoting

Consideration #3: How many automations you have

Consideration #4: How often you are emailing now

Is there such a thing as too much?

Yes and no. I believe you can be emailing as much as your audience wants to hear from you.

But it should be done with tact and respect.

This means if you want to increase your frequency, look at segmenting your list to see who is interested in receiving what. And give them options to opt out.

So for example, Podcast + content funnel or podcast + updates. Then I also have weekly emails going to EE members.

One trick I use is to send different things on different days: Monday is podcast Tuesday is EE Wednesday is content funnel Thurs or Fri is other updates

That way if by some chance someone is on all lists they aren’t getting multiples a day.

But that’s me – an email expert using email to support my subscribers in different ways. I’m at the extreme end. For you, it’s just starting where you are now.

If I were to boil it down to one recommendation it would be this…

Minimum monthly but probably more than you are doing now.

If you are looking for ideas to send to your list now that you intend to be emailing more often, then I can highly recommend getting your hands on my freebie 80+ fill in the blank email ideas . yaelkeon.com/ideas

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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This is a very special episode of Easy Email Marketing as I am giving you a sneak peek under the hood of The Email Experience and its backbone - the email marketing success path.

This is the exact 6 stages of email marketing from starting fresh to email expert.

Inside this episode I’m sharing exactly what the 6 stages are, how to identify where you are at and what you will be focusing on at each stage.

In other words, this is your step by step email marketing implementation plan.

I’m sharing all because doors to The Email Experience are open right now until Wednesday 2nd February at 8pm Perth time. You can join at yaelkeon.com/experience

And when you do you’ll be able to take a quiz to identify the stage on the success path you are at and then given the exact instructions on what to do and how - through lesson, tech tutorials, swipe files, checklists and of course my coaching support.

So if email marketing is something you want to get started with 2022 then make sure to find out all the details at www.yaelkeon.com/experience.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon and today we are going back to the beginning.

I was looking through my episodes and have realised that at episode 37, I haven’t done a “how to get started” episode.

There’s plenty on how it can be used for different business types, what you can send and how to use different software – but not an overview of where and how to begin.

So I’m going to rectify that right now in this episode!

Whether you are brand new to email marketing or have something setup but haven’t been using it then this episode is for you.

But before we get stuck in I wanted to let you know this week I am hosting a brand new, free masterclass called The 7 Revolutionary Email Marketing Secrets to grow your business with more ease in 2022 and beyond.

There are 3 timeslots to choose from (with no replay) with the first one being this evening if you are listening to this the day the episode goes live. Or there are 2 more across the week.

So make sure to save your seat at yaelkeon.com/secrets.

If you are listening to this just after or mid week, then you’ll also know that doors to The Email Experience are open for a limited time!

So if email marketing is something you want to get started with 2022 then make sure to find out all the details at www.yaelkeon.com/experience.

Right, back to this week’s episode!

Perfect for those just starting out, or those with some tech set up but it's just sitting there collecting virtual dust, I’m outlining the seven easy steps you need to get started with email marketing!

Tune in to find out how to get started, and start sending emails today!

If you want guidance with any of this, including strategic planning, even more ideas, subject lines, email writing tips and even swipe files then The Email Experience membership is for you. Don’t forget there is a launch at the end of this month, complete with signup bonuses, so if email marketing is a part of your goals for 2022, go on over and pop your name on the waitlist at www.yaelkeon.com/experience.

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon and today we are talking about that inner voice that can often stop you from actually sending those emails.

If you are listening to this when the episode is released – we are right at the beginning of 2022 and often I find this is when everyone is super eager with their business planning and saying “this year I will focus on email marketing”.

Then what happens?

That little voice crops up in your head.

Fear, doubt, wondering if your emails are good enough.

And then you don’t hit send.

So today I am going to combat that one head first. Because often when it comes to goals and goal setting, it’s actually a really helpful exercise to pre-emptively ask yourself “what will get in the way” and have a plan of attack for those circumstances.

This is about creating awareness of these common thoughts – yes everyone has them, even me – and moving through them.

But before we get stuck in, I wanted to let you know that in just a week I will be hosting a brand new, free masterclass called The 7 Revolutionary Email Marketing Secrets to grow your business with more ease in 2022 and beyond.

Inside this masterclass, I’ll be sharing the tips, tricks and hacks that the normal list building guru’s don’t share. And some of these secrets may just help quash your fears.

There are 3 timeslots to choose from (with no replay) so

make sure to save your seat at yaelkeon.com/secrets.

This is in the lead up to the doors to The Email Experience opening at the end of the month!

So if email marketing is something you want to sort out in 2022 then make sure to get on the waitlist at www.yaelkeon.com/experience.

Not only will you get earlier access than the general public, you will be able to get your hands on some exclusive bonuses.

Right, getting back to “what will they think”....or other variations, “what if they think I’m annoying” or “what if they unsubscribe”. You know what I’m talking about.

Personally, I think it’s because email is a more personal marketing medium than any other.

At the end of the day though, people give your their email address because they want to hear from you. Not sending them emails is doing them a disservice.

Tune in to find out how we can combat this together, and start sending emails today!

If you want guidance with any of this, including strategic planning, even more ideas, subject lines, email writing tips and even swipe files then The Email Experience membership is for you. Don’t forget there is a launch at the end of this month, complete with signup bonuses, so if email marketing is a part of your goals for 2022, go on over and pop your name on the waitlist at www.yaelkeon.com/experience.

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon. Although this is the first episode for 2022, the topic applies year round. And on that note, today I’m going to chat with you about goal setting, the realistic ones and the stretchy ones. This combo, this is my favourite way to set goals.

But before we get stuck in I wanted to let you know that the doors to The Email Experience will be opening at the end of this month!

This is the first launch I have done in almost a year. It wasn’t always the intention but just how it worked out.

So if email marketing is something you want to sort out in 2022 then make sure to get on the waitlist at www.yaelkeon.com/experience.

Not only will you get earlier access than the general public, you will be able to get your hands on some exclusive bonuses.

As part of this I am also creating a brand new, free masterclass called The 7 Revolutionary Email Marketing Secrets to grow your business with more ease in 2022 and beyond.

Inside this masterclass, I’ll be sharing the tips, tricks, and hacks that the normal list building gurus don’t share.

Find out more and register at yaelkeon.com/secrets

Okay, back to goal setting! For this one I recommend, if you can, you head to your computer and open up a spreadsheet. If not, grab a pen & paper and have a go. If you are listening while driving or walking you can definitely still listen and either come back to revisit this episode while you do the work or just remember the process.

It's pretty simple and takes just 5 steps, outlined below, but explained in detail in the episode:

Step 1: Come up with your freedom number

Step 2: List out your current offers (and any you want to introduce) then figure out how many of each you need to sell to reach your freedom number

Step 3: Ask yourself – is this achievable given the time you have?

Step 4: Find your conversion rate

Step 5: Calculate your list size needed to reach that goal

Now this number may be super scary or feel doable but it is important information to know. This isn’t meant to scare you. Instead it’s meant to empower you.

If you want guidance with any of this, including strategic planning, even more ideas, subject lines, email writing tips and even swipe files then The Email Experience membership is for you. Don’t forget there is a launch at the end of this month, complete with signup bonuses, so if email marketing is a part of your goals for 2022, go on over and pop your name on the waitlist at www.yaelkeon.com/experience.

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon and today is a bit of a fun one where we are going to combat the biggest reason why I hear people don’t send emails – they don’t know what to send. In this I’m going to guide you through a process where you can plan all your 2022 emails in about 20 minutes.

Excuse busted!

For this one I recommend you grab a pen & paper (or some post it notes) and get stuck in. If you are listening while driving or walking you can definitely still listen and either come back to revisit this episode while you do the work or just remember the process.

It's pretty simple and takes just 5 steps, outlined below, but explained in detail in the episode: Frequency of sending Key dates Themes Fill the gaps Get specific

Boom. Just like that, you’ve got a whole year of emails planned. Of course, this doesn’t mean you are stuck to this plan. I generally actually only do this for about 3 months in advance and even then some things change with the flow.

If you want guidance with any of this, including strategic planning, even more ideas, subject lines, email writing tips and even swipe files then The Email Experience membership is for you and now is a fantastic time to join as we are headed into a new year and you are full of those email plans.

In fact, this month if you are an Email Experience member, you are getting a 52 week email plan for 2022 so you don’t even need to go through this process!

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m looking forward and casting a vision towards 2022. In this episode, I’m making my top 10 predictions for the future of email marketing and what you might want to be considering in your strategy or layering in.

WARNING: Some of these strategies are a bit advanced and I’ve created this list with regular emailers in mind who are looking to improve & take the next best steps.

So if you are right at the beginning of your email marketing journey, listen as there are some gold nuggets in here but don’t feel like you have to have all this together right away.

The most important thing you need to know is that email marketing is not going away and the sooner you begin, the better. Even with just a welcome email and a monthly update. I always propose making a start then adding layers.

But with that said, let’s geek out together with a few of the predictions I am seeing coming. Personalisation Segmenting Subscriber Choose Your Own Adventure Software Integration 1 to 1 Sales Outreach Open Rates Interaction Lead Magnets Accessibility Exclusives

Email is certainly not dead, in fact it is one of the most promising areas for growth in your business.

If you want guidance with any of this, I cover some of these points in great depth inside the Email Experience membership. And some I will be adding in 2022.

I’m talking strategic lessons, tech tutorials, express packs and more.

If email is something you want to explore in more details in 2022 then I invite you to join the waitlist at yaelkeon.com/experience/

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon and today’s episode is the final one in a series all about the different email marketing options out there. I’ve already covered ActiveCampaign, ConvertKit, MailChimp and MailerLite in previous episodes and now it’s onto the final one for now, Klaviyo.

These are the 5 pieces of software that I currently teach within The Email Experience and so this one will wrap up the official series.

However, I may look to add more episodes in the future, scattering them throughout, so if there is a piece of software you want me to look at please reach out to me on Instagram @yaelkeon

Also, If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice.

I also have extra resources and a worksheet available at yaelkeon.com/software

Built from the ground up specifically for ecommerce businesses, Klaviyo is amazing! But, like all things, it’s not perfect, so be sure to check out the pros and cons of Klaviyo by tuning into the episode!

If you want more guidance on how to best setup your Klaviyo including all the tech tutorials you need and a comprehensive guide to how I recommend you setup your groups and automations, then you can find this inside The Email Experience, my online email marketing membership that helps you serves your subscribers with open-worthy emails, surprisingly simple automation and offers that sell. I’ve recently done a complete re-record of all the tutorials and include a quick setup guide so you can use it as quickly as possible. You can get on the waitlist anytime at yaelkeon.com/experience/

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m taking you on a behind the scenes journey in my business where I explore how I work 12 hours a week: Why I only want to work 12 hours or less What my week looks like now How it will change next year The key strategies that makes this possible

Focusing on scalable offers & recurring revenue (with 1 on 1 being a higher investment) Email marketing/having an audience to share my offers with Focusing on leveraged marketing activities like ads and guest speaking/contributions Outsourcing repetitive tasks Most importantly, establishing boundaries about when I am doing what

And now that we’ve covered off that journey,I want to let you know about a brand new mastermind-style program I have coming for 2022 called Free to Thrive.

I am so so so excited to be offering this as one of my biggest passions is supporting others in having choice and freedom in their lives without being tied to a desk for 60 hours a week. I run my business in about 12. I have two kids, the youngest of which is still only in school part time. a FIFO hubby who work away 3 weeks at a time and I want to show up for parent help, school carnivals, sick days and everything else that goes on.

I also want to be able to go on long walks, have Netflix binges and hit the gym.

I LOVE what I do but I only want it to take up as much of my life as I want it to.

And that is what Free to Thrive is all about. Helping you grow a thriving business in less than 20 hours a week without sacrificing your profits. My zone of genius is seeing the most efficient way to do this. The best way to create leveraged offers. The easiest way to market. Without burnout.

This is a 12 month container which will start with a maximum of 20 small business owners. It’s a sort of mastermind where we will have plenty of group elements, collaboration and support but it’s combined with a key program that will help you focus on the most important needle-moving tasks and get them done in the most efficient way possible.

It's application only so if you are interested please check it all out at yaelkeon.com/free

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m taking a step back to look at the big picture of how email marketing fits within your overall marketing and business strategy.

Often we are just told we need to do email marketing and think it’s just another marketing strategy to add to the to do list but it really is so much more than that.

It’s the backbone.

The lead generation and nurturing machine.

And it’s the way you can show up and serve your customers in the best way possible.

Today I’ll dive deeper into exactly where it plays a role.

But before I get stuck in, I want to let you know about a brand new mastermind-style program I have coming for 2022 called Free to Thrive.

I am so so so excited to be offering this as one of my biggest passions is supporting others in having choice and freedom in their lives without being tied to a desk for 60 hours a week. I run my business in about 12. I have two kids, the youngest of which is still only in school part time. a FIFO hubby who work away 3 weeks at a time and I want to show up for parent help, school carnivals, sick days and everything else that goes on.

I also want to be able to go on long walks, have Netflix binges and hit the gym.

I LOVE what I do but I only want it to take up as much of my life as I want it to.

And that is what Free to Thrive is all about. Helping you grow a thriving business in less than 20 hours a week without sacrificing your profits. My zone of genius is seeing the most efficient way to do this. The best way to create leveraged offers. The easiest way to market. Without burnout.

This is a 12 month container which will start with a maximum of 20 small business owners. It’s a sort of mastermind where we will have plenty of group elements, collaboration and support but it’s combined with a key program that will help you focus on the most important needle-moving tasks and get them done in the most efficient way possible.

It's application only so if you are interested please check it all out at

yaelkeon.com/free

OK with that done, let’s take a step back and look at email marketing and how it fits in your overall marketing and business strategy. And it plays 6 key roles in your business.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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This episode is the fourth of five in a series all about the different email marketing options out there.

I’ll be dropping the fifth mini-series episode in 2-3 weeks so you’ll still get your other email marketing inspiration between now and then. I felt it was important to include a deeper dive on each of the more popular email marketing choices, hence this mini-series, and so far, the email marketing options I’ve explored are ActiveCampaign, ConvertKit, and MailChimp. Today I’m going to dive into MailerLite

If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice.

I also have extra resources and a worksheet available at yaelkeon.com/software

Inside this episode I’m deep-diving into MailerLite.Now back in the day, I used to just write off MailerLite as a very “basic” piece of software. I always thought that if you were going for a free option to start you’d go with MailChimp or if you could pay you’d go with something more advanced.

But over the past few years MailerLite has really improved AND after having worked on many implementations for clients and teaching it inside The Email Experience I can safely say it is one of my favourites.

You really get a lot of bang for your buck (which starts at free for up to 1000 subscribers) and it can do almost anything the more advanced software can do.

But as with anything there are pros and cons and different sorts of businesses so I’m going to break that down first and then conclude with some tips about how to get the most out of it.

Go on and have a listen, even if you’re not using MailerLite. And if you’ve got any questions, don’t hesitate to ask! DM me on Instagram, or get in touch via my website.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

Everyone says to “segment your audience” and to “add tags”.

Okay thanks – but WTF does that actually mean?

Email marketing is full of industry terminology which can be very confusing.

And this isn’t helped by the fact that different email marketing software uses different terminology for the exact same thing.

So in this episode I’m going to try to explain so that you can actually leverage these powerful audience tools effectively and without too much overlap.

For the purposes of this post, I’m going to stick to more standard definitions and then I’ll explain a few variances from different email software throughout

The most important thing to understand about lists, segments and tags is that they are a hierarchy. So, it goe lists at the top, segments in the middle, and tags at the bottom.

Have a listen to get all the lowdown on the hierarchy and then go look at your email marketing software and see how you can implement the three, or tidy up what you have!

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

I know that there are many of you out there who struggle with emailing your subscribers regularly. This episode is here to help you break that struggle, and make email marketing a habit.

Now I’ll be honest… consistency is not my forte.

I am not someone who can just put something in my schedule to happen on a certain day and trust myself to always follow through with it.

To me there is always the next day or the next week.

So this is definitely not coming from the place of someone who is completely organised and has it all together. Instead, I’m sharing 10 tips that help me, and will hopefully help you to break down that barrier and get in the habit of sending those emails!

Have a go to list of ideas Go for a walk (or drive) Pair with another piece of content Prioritise Commit to a day of the week/month Make it realistic Leverage scheduling & automation Habit stack Create a nice environment/make it nice Remove the pressure

Go ahead and listen to get all the info on implementing the 10 tips in your email marketing habits, and then get emailing!

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

This episode is the third in a series all about the different email marketing options out there.

I’ll be dropping one of these episodes every 2-3 weeks so you’ll still get your other email marketing inspiration but I felt it was important to include a deeper dive on each of the more popular email marketing choices. The first two email marketing options I’ve explored are ActiveCampaign and ConvertKit. Today I’m going to dive into probably the most famous one, and that’s MailChimp

If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice.

I also have extra resources and a worksheet available at yaelkeon.com/software

Inside this episode I’m deep-diving into MailChimp. It’s the one that’s likely to be recommended by many inside of Facebook groups, and it’s great for beginners. But as with anything there are pros and cons and different sorts of businesses so I’m going to break that down first and then conclude with some tips about how to get the most out of it.

Go on and have a listen, even if you’re not using MailChimp. And if you’ve got any questions, don’t hesitate to ask! DM me on Instagram, or get in touch via my website.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

Hands up if you've got a promo for Black Friday, Cyber Monday and Christmas? (open for more)

Now keep your hand up if you've got a watertight plan in the lead up?

Plan or no plan, you don't want to miss this episode where I share 10 tips to get more out of your sales promotions.

Here’s an overview of what I cover in this episode to get more from your promotions:

1: Don’t Neglect The Runway

2: Give A Heads Up

3: Send More Emails Than You Are Comforatable With

4: Resend To Unopens

5: Mix Up Your Subject Lines

6: Use Clear Calls To Action

7: Infuse Personality

8: Focus On The Benefit

9: Combine With Other Marketing Channels

10: Track Your Numbers

If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and plenty of examples inside The Email Experience, my online email marketing membership that helps you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell.

So if you want that guidance to make the start, you can join the waitlist at yaelkeon.com/experience/

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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So, you’ve got a freebie. And you’ve got a sign up form. But your email list isn’t growing in the slightest. This episode unpacks why your email list isn’t growing and what you can do to fix it.

Growing your email list is not a bad thing. It’s a good thing. The more people you reach, the greater your sales potential will be.

Take a listen to the five things stopping you from growing your email list and what you can do instead.

If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and plenty of examples inside The Email Experience, my online email marketing membership that helps you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell.

So if you want that guidance to make the start, you can join the waitlist at yaelkeon.com/experience/

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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This episode is the second in a series all about the different email marketing options out there.

I’ll be dropping one of these episodes every 2-3 weeks so you’ll still get your other email marketing inspiration but I felt it was important to include a deeper dive on each of the more popular email marketing choices.

If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice.

I also have extra resources and a worksheet available at yaelkeon.com/software

Inside this episode I’m deep-diving into Convertkit. It’s the one I started out with and recommend to a lot of my clients and members. But as with anything there are pros and cons and different sorts of businesses so I’m going to break that down first and then conclude with some tips about how to get the most out of it.

Go on and have a listen, even if you’re not using Convertkit. And if you’ve got any questions, don’t hesitate to ask! DM me on Instagram, or get in touch via my website.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Do you worry about asking for the sale in your emails?

Let me say straight up: You’re doing your clients or customers a disservice by not selling to them.

Sales is not a dirty word, and in this episode I’m giving you some great techniques to layer into your email marketing without being sell, sell, sell.

Remember: People want to make easy decisions and the best way to help them with that is to give them an easy way to get the transformation they want.

So don’t be scared of letting them know how to do just that.

If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and plenty of examples inside The Email Experience, my online email marketing membership that helps you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell. So if you want that guidance to make the start, you can join the waitlist at yaelkeon.com/experience/

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Do you know what a lead page is? Maybe you’ve heard the term opt in. Or maybe the term lead magnet is more familiar. Or maybe sign-up page. Either way, they are all the same thing. And this episode is all about what you need to make a high converting lead page.

There are 7 key things to consider for and include on your high-converting lead page: Distraction Free Simple page design (no scroll) Enticing headline / subheadline Quick Benefits Mockup Image Button Text Mobile friendly

PLUS Privacy Policy link

And I explore these in-depth in this episode.

Want to see what I’m talking about? Check out my lead page here (and if you’re not already on my list, why not join!?). It’s not perfect but it converts, at 72.2% for cold ad traffic - that is people that have never had anything to do with me before.

If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and plenty of examples inside The Email Experience, my online email marketing membership that helps you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell. So if you want that guidance to make the start, you can join the waitlist at yaelkeon.com/experience/

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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This episode is the first in a series all about the different email marketing options out there.

I’ll be dropping one of these episodes every 2-3 weeks so you’ll still get your other email marketing inspiration but I felt it was important to include a deeper dive on each of the more popular email marketing choices.

If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice.

I also have extra resources and a worksheet available at yaelkeon.com/software

Inside this episode I’m deep-diving into ActiveCampaign. It’s the one I use and recommend to a lot of my clients and members. But as with anything there are pros and cons and different sorts of businesses so I’m going to break that down first and then conclude with some tips about how to get the most out of it.

Go on and have a listen, even if you’re not using ActiveCampaign. And if you’ve got any questions, don’t hesitate to ask! DM me on Instagram, or get in touch via my website.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Another hot topic for you today, and one that could be answered with another question: When is the best time to send an email?

There’s no straightforward answer for this question, but here’s some factors I unpack in the episode: Research/studies by communications companies When your audience are likely to be checking emails When they’re thinking about your thing Time zones

But with all that said….experiment! Experiment, experiment, experiment.

One last thing: I wanted to let you all know about a brand new & free, on demand training I created called the Email Marketing Masterclass.

This is for you if you want an overview of how email marketing works and how to use it to grow your business with much more ease.

In this training you’ll learn

the biggest mistakes I see small business owners make
how to grow your list
what to send
and how to turn subscribers into loyal customers

You can access this to watch anytime on-demand at yaelkeon.com/emm

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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You’ve heard how automation and repurposing content can make your business life easier, right? Well today I’m here to take it up a notch and introduce you to The Content Funnel.

Don’t worry if you haven’t heard that term before because I totally made it up!

A content funnel is kind of like a nurture series, but so much more. And it’s similar to a sales funnel, where you put your subscribers through a flow of emails, but the focus is about providing value rather than just sales to your audience.

To find out more about The Content Funnel, and how you can use it in your business, tune into this episode for all the hints and tips.

If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and even engagement email scripts you can use inside The Email Experience, my online email marketing membership that helps you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell.

One step at a time.

So if you want that guidance to make the start, you can join anytime at yaelkeon.com/emailexperience/

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

Email marketing doesn’t have to be boring, and if you’ve got great engagement-driving emails, it certainly won’t be boring. In this episode, I’m unpacking 10 creative ways to quickly boost your email engagement.

Here’s a list of 10 creative ways to quickly boost your email engagement. Make sure you tune in to see how you can apply them in your business: Create a round up email way Ask specific questions and say, you want a reply Ask a question with two to three clickable answers Use this or that, and ask for a reply Click or reply to get a bonus gift Set a mini challenge and ask for a reply to say that they are in so that you can follow up. Share a personal story and ask if they have experienced that too Add in a video with an irresistible thumbnail, click to play button Write a juicy blog or other content that your audience can't resist but check out Use the PS.

If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and even engagement email scripts you can use inside The Email Experience, my online email marketing membership that helps you serves your subscribers with open-worthy emails, surprisingly simple automation and offers that sell.

One step at a time.

So if you want that guidance to make the start, you can join anytime at yaelkeon.com/emailexperience/

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

Mistakes are a great opportunity to grow your business, and it’s no different with email marketing. This episode covers the four biggest mistakes I see in email marketing.

Here’s a snippet of the biggest email marketing mistakes: Sending ‘newsletters’ Focussing on ‘pretty’ emails Sending too few emails Not selling

Now that list tells you what they are, but you need to listen in to find out how you can overcome and fix these mistakes.

If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and even engagement email scripts you can use inside The Email Experience, my online email marketing membership that helps you serves your subscribers with open-worthy emails, surprisingly simple automation and offers that sell.

One step at a time.

So if you want that guidance to make the start, you can join anytime at yaelkeon.com/emailexperience/

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

A not-so-sexy topic today but one that definitely needs air time: deliverability.

Now, deliverability might not be front of mind, especially if you haven’t had any issues, but it’s not something that should be forgotten or ignored.

Inside, these are the factors I break down that contribute to good - or on the flip side, bad - deliverability: Sender reputation - that’s you! Domain reputation and authentication

So, although there’s only two factors, they’re really important to ensure your deliverability rates continue to grow.

If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and even engagement email scripts you can use inside The Email Experience, my online email marketing membership that helps you serves your subscribers with open-worthy emails, surprisingly simple automation and offers that sell.

One step at a time.

So if you want that guidance to make the start, you can join anytime at yaelkeon.com/emailexperience/

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

Just like I’ve set up this podcast for you with four key episodes to welcome and inform you about what to expect, this episode is about setting your subscribers up for what they can expect from you in email marketing, as well as your offer, through your welcome series.

Did you know that a welcome series has an open rate success, on average, of 70%? That’s why the emails in your welcome series are the most important emails you can send.

In a nutshell, here’s what your welcome series would look like: Welcome email with delivery & introduction Emails that help them build trust & have them feel good about you Email that answers the biggest question you get Email that combats the biggest excuse Offer & reminder of what it’s worth to them Extra bonus value

To find out why these emails, go ahead and listen to get a more indepth feel for how you can create, or update, your own welcome series.

If you want help with how to come up with email ideas based on the feedback of your audience then you’ll love my FREEBIE: 80+ Fill in the Blank Email Ideas to help inspire you further. Just fill in the blanks with the topics your audience has given you and off you go! Grab it now at yaelkeon.com/ideas

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

It’s going to get a little hot in here today because I’m here to bust your email marketing excuses about why you’re not sending those emails! Email marketing isn’t the big scary beast people make it out to be, and I’m guessing you know that because you’re here wanting to learn more, so here’s a peek at the excuses I’m busting: “I don’t want to be annoying” “I’m worried about unsubscribes” “I don’t have anything to say” “It seems so hard to get started”

And just remember, it’s not as difficult as you think. Once you get going, like with all things, you’ll find you’ll be running before too long.

If you want help with how to come up with email ideas based on the feedback of your audience then you’ll love my FREEBIE: 80+ Fill in the Blank Email Ideas to help inspire you further. Just fill in the blanks with the topics your audience has given you and off you go! Grab it now at yaelkeon.com/ideas

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

Open Rates. Love them or hate them, they’re a big thing when it comes to email marketing. And one of the frequently asked questions I get is how to improve open rates. So this episode is dedicated to how to improve your open rates.

There is a caveat to this episode though and that is that what you might think are not good open rates actually are.

Five things you can do to improve your open rates: Create open-worthy content Look at how often you’re sending What is your subject line like? What kind of shape is your list in? Are you overcomplicating your emails?

Go and listen as I unpack each of these five methods to improve your open rates.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

Easily one of my most favourite topics, this episode is all about email automation.

Don’t freak out and worry that you aren’t techy enough. This episode is going to show you just how easy email automation can be.

In this episode I talk about: Share what automations really are Top 5 automations How to get started

And just remember, it’s not as difficult as you think. Once you get going, like with all things, you’ll find you’ll be running before too long.

If you want help with how to come up with email ideas based on the feedback of your audience then you’ll love my FREEBIE: 80+ Fill in the Blank Email Ideas to help inspire you further. Just fill in the blanks with the topics your audience has given you and off you go! Grab it now at yaelkeon.com/ideas

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing.

A common question, particularly in the early stages, when it comes to email marketing is how to grow your list and how to grow it fast.

Here’s the five steps I recommend: Get clear on what your audience wants to know about, and where they are right now Create a lead magnet to solve the problem Create a lead page for lead magnet Promote lead magnet everywhere Check in on your numbers

If you want help with how to come up with email ideas based on the feedback of your audience then you’ll love my FREEBIE: 80+ Fill in the Blank Email Ideas to help inspire you further. Just fill in the blanks with the topics your audience has given you and off you go! Grab it now at yaelkeon.com/ideas

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing. In this episode, continuing on from previous episodes about launching, I’m exploring 10 different ways email marketing makes launching easier.

Here’s an overview of the 10 different ways, but to really get the full experience and understanding, make sure you listen to the episode! Warm audiences Guaranteed reach Better engagement Facebook ads possibilities Testing ground for your ideas Pre scheduling Automation Use segments. Personal outreach Reuse emails time and again

If you do want to experience all of these benefits and a bunch more, make sure you do apply for the Email Launch Project, or you can learn more yaelkeon.com/launch, and applications close Friday, June 25th, 2021.

If you want help with how to come up with email ideas based on the feedback of your audience then you’ll love my FREEBIE: 80+ Fill in the Blank Email Ideas to help inspire you further. Just fill in the blanks with the topics your audience has given you and off you go! Grab it now at yaelkeon.com/ideas

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing. Today's episode is a special one: A recording of a live masterclass I held recently: Your 5 Figure Email Launch Plan

In this masterclass, you will: Learn the 3 biggest launch mistakes Build your first beta launch so you can validate your idea with real paying clients today Set realistic launch and email list goals with my simple launch calculator Learn the 3 key stages of a launch and what to send to your list at each stage.

If you prefer to watch a video version of this masterclass and also get your hands on “The Email Launch Plan” pdf with 50 + emails you can send during a launch, then you can do so until June 25th, 2021 at www.yaelkeon.com/launch-masterclass/

At the end of the masterclass I also offer an invitation to join my small group program: The Email Launch Project. If you want me to personally coach and cheerlead you through your launch with my proven email launch strategies, you can apply at www.yaelkeon.com/launch/

Applications close June 25th, 2021 or earlier if all 12 spaces are filled.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing. In this episode, I’m talking about how to re-engage your list, even if it’s been a long time between email drinks!

First, YOU DON’T NEED TO START AGAIN!

Second, it’s completely okay and normal to have not contacted your list for a long time. But this episode is all about helping you get back to a regular emailing routine

In this episode, I’ll be sharing my simple 4 step process to get your email list going and engaging again. Reintroducing yourself & asking what their biggest challenge or frustration is Thanking them for their answers, a common theme detected, and how you can help them Getting in the habit of sending new value packed emails based around helping them with their answers. Cleaning your list

If you want help with how to come up with email ideas based on the feedback of your audience then you’ll love my FREEBIE: 80+ Fill in the Blank Email Ideas to help inspire you further. Just fill in the blanks with the topics your audience has given you and off you go! Grab it now at yaelkeon.com/ideas

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing. Episode 7 is all about conversions, having an offer that sells.

Inside, I discuss the strategy to achieve the results you’re seeking from your offers, including: Having a signature offer Identifying the customer/client journey Building the marketing pathway for the signature offer

If you’re wanting more guidance around this topic and you happen to be listening to this before June 7th, 2021, I am excited to announce that I am hosting a free bootcamp all around this, helping you to create your signature offer.

Running from June 7th to 11th and over the course of the week, I'll be guiding you through creating your signature offer, including choosing the best type of offer to help you create the life you desire.

To join us, you will need to register because I'll be sending all the daily videos out to you. You will need to register at yaelkeon.com/bootcamp.

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing. This episode is all about what you can send to your list without being salesy. Let’s get inspired and get sending content to your list!

The six types of non-salesy content covered in this episode include: Helpful Information Stories Motivational Content Insider Knowledge Behind The Scenes Opinion Piece

There’s some helpful homework inside for you, too.

And, rest assured, it’s absolutely okay to sell to your list, especially if someone signed up for a discount code or ticked a box at checkout.

Don’t forget to grab your free copy of 80+ Fill In The Blank Email Ideas 👉🏻 yaelkeon.com/ideas

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing. In this episode I’m answering the question I’m most frequently asked whenever I’m delivering a free training. And, if you haven’t guessed it already, that million dollar question is “What is the best email marketing software?”.

Topics covered in this episode include: Why asking for people’s opinions on which email marketing in Facebook groups etc. is only going to add to your overwhelm Five-decision making criteria to choose your email marketing software

Here’s the links to the email marketing software I do mention in the episode:

ActiveCampaign (affiliate link)

ConvertKit

FloDesk

Kajabi (membership platform with integrated email marketing software)

Kartra (membership platform with integrated email marketing software)

Klaviyo

Mailchimp

MailerLite

Omnisend

And, the all important tool to help you find the best email marketing software for your business:

yaelkeon.com/software

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing. In this episode, I’m exploring the basics of email marketing for digital product businesses. Think course creators, membership owners, et cetera. Don’t worry if you’re not a service-based business, this is one of three starter episodes. Ecommerce businesses, I explored the basics of email marketing for your industry in episode 2. And service-based businesses, go back to episode 3, right around the corner. And, there’s more crossover than you would realise when it comes to email marketing, so even if you’re not a digital product business, tune in to find out more.

Topics covered in this episode include: A reminder that this is big picture, and not to implement everything at once How to grow your digital product business email marketing list Engaging and nurturing your list (and not just the newbies!) Email automation for digital product businesses

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing. In this episode I’m exploring the basics of email marketing for service-based businesses. Don’t worry if you’re not a service-based business, this is one of three starter episodes. Ecommerce businesses, I explored the basics of email marketing for your industry in the previous episode. And digital product businesses, I’ve got you covered in episodes 4, right around the corner. And, there’s more crossover than you would realise when it comes to email marketing, so even if you’re not a service-based business, tune in to find out more.

Topics covered in this episode include: A reminder that this is big picture, and not to implement everything at once How to grow your eCommerce email marketing list Engaging and nurturing your list (and not just the newbies!) Email automation for service-based businesses

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Welcome back to Easy Email Marketing. In this episode, I’m exploring the basics of email marketing for eCommerce businesses. Don’t worry if you’re not an eCommerce business, this is one of three starter episodes Service businesses and digital product businesses, I’ve got you covered in episodes 3 and 4, right around the corner. And, there’s more crossover than you would realise when it comes to email marketing, so tune in to find out more.

Topics covered in this episode include: A reminder that this is big picture, and not to implement everything at once How to grow your eCommerce email marketing list Engaging and nurturing your list (and not just the newbies!) Email automation for eCommerce

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

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Hello, and welcome to Easy Email Marketing. This episode is an introduction to me, Yael Keon, and my journey with email marketing, as well as what you can expect from my brand new podcast, Easy Email Marketing.

Topics covered in this episode include: Email marketing (and podcasting) mindset Benefits of email marketing Engagement rates: email marketing versus social media My three-point process of how email marketing works

Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Come join the free Facebook group Connect and Grow with Email with Yael Keon Grab your free download 80 Fill in the Blank Email Ideas

And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.

See omnystudio.com/listener for privacy information.

Easy Email Marketing with Yael Keon: Recent Episodes

Yael Keon