Your soulful brand: Recent Episodes
Alison Barker
You have a biz vision in your heart that you want to share with the world. But, when it comes to communicating that with your audience, you don’t know where to start. You want to be wildly successful, but the limiting stories you tell yourself hold you back from shining your light. It’s time to create your soulful brand on your terms. Alison Barker, a brand strategist and copywriter for female-founded wellness brands, discusses how you can create your soulful brand with mindset, messaging and magic. Alison is here to support you to own your message by embracing all of you.
There is something which may hold you back from sharing your message. You not be aware of it. This is why I wanted to bring it to the pod. The online world can be harsh, in many ways. People waiting to trip one another up for any minor mistake. This is why I want to reflect on why mistakes along the way are inevitable. I talk about why they are not a big deal when you look at the bigger picture. And why you can choose to embrace mistakes so you can do the work you're here to do.
What you'll learn:
- Why the fear of mistakes may be holding you back from sharing your message.
- A real talk perspective on mistakes.
- How you can move forward in sharing your message to embrace your business as a human-run business.
- How failure to make mistakes can hold your business back from growing and hiring team members.
- How you can own your mistakes from a place of power and align with your values.
Links/resources
- Alison’s Instagram
- FREE RESOURCE: 5 ways to craft copy in your authentic voice
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Active Campaign affiliate link
- Kajabi affiliate link
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
You may feel that dread in the pit of your stomach when you come to share your message publicly. My daughter calls it the fizzy tummy. You know the drill.
Being seen in your biz can bring up all of the things.
Why do so many of us feel this way? Observe kids. They love to dance, sing and cavort around with wild abandon. So, what goes wrong as we move into adulthood?
This gets to the root of why so many of us feel we don't have a voice. Little wonder, really.
In today's show I talk about a label which I hear used all of the time to describe children. This label, when used consistently, then sticks. It becomes an identity. The result is it impacts how you show up in the world. Maybe it has defined you, too?
Tune in to find out what label this is and how you now have a choice to redefine who you are. It's time to stand in your power.
By the time you have finished listening, you’ll discover:
- How labels given to us in childhood can become the voice in our heads that define our identity as an adult.
- How you can reclaim your power and cast off any labels given to you. You can then share your message from a place of inner strength.
Links/resources
- Alison’s Instagram
- FREE RESOURCE: 5 ways to craft copy in your authentic voice
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Active Campaign affiliate link
- Kajabi affiliate link
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Do you ever feel alone as you build your brand? Or, you launch something. The excitement builds. Then? It falls flat.
There is another way..... you can build community AS you go. If you stay true to the whole 'build it and they will come' mantra, you miss the journey that is available to you, and your community, on the way to becoming.
In this week's show, I discuss how I launched this podcast WITH a pod team. If you were part of this, thank you for being part of it. It made the whole thing such a vibe.
And I'm about to launch the next thing in my brand in the same way.
By the time you have finished listening, you’ll discover:
- The option that is available to you to invite your community along with you as you create and birth things in your brand.
- The benefits of having a community with you in this way, for them and you.
- An exciting invite for you to be part of the next thing in my biz.
Links/resources
- Alison’s Instagram
- FREE RESOURCE: 5 ways to craft copy in your authentic voice
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Active Campaign affiliate link
- Kajabi affiliate link
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
You may dream of launching your first course. A vision board goal, only. It's time to give life to your goal and launch the course you have in your head and heart.
It can feel a lot. I get it. You don't want to get it wrong. The perfectionist in you is coming out to play. Meet her where she is. And then? Choose again. Choose to put your offering out into the world even though it's not perfectly perfect.
In this week's show, I talk you through how I launched my first online course, Wellness Copy Queens, and lessons you can apply to launch yours.
What you'll learn:
- The timeline of launching an online course
- You can't do it alone and how to get support
- How to share interest in your course before it is ready
Links/resources
- Alison’s Instagram
- FREE RESOURCE: 5 ways to craft copy in your authentic voice
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Active Campaign affiliate link
- Kajabi affiliate link
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
The wellness and holistic space may lead you on a path of always seeking the next level of you. A thirst for something that you may never satisfy. This feeling of always searching can come through in your messaging and energy.
A search for the best logo, the perfect brand photos, the expertly crafted elevator pitch. The result? You never get your message out there to the world. Or you start to put it out there in a way which lacks the potency that is available to you.
What you'll learn:
- How to stop seeking what is already here. It's time to start to identify the uniquely you factor that is already here
- A better way to use your energy in creative mode, rather than in a state of lack and deficiency.
- How to build a brand being you.
Links/resources
- Alison’s Instagram
- FREE RESOURCE: 5 ways to craft copy in your authentic voice
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Active Campaign affiliate link
- Kajabi affiliate link
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
You don't have to stay in a limited box. You may feel that you have a lot to share. Yet you may also feel everything needs to be 'on message'. You may clip your wings in the process. The result? You limit the flow of what needs to come through you.
I used to think you had to be a master of the one thing. You will have heard the quote that does the rounds (more on that in this week's episode).
I changed my mind. And a little reminder that you can change your mind at ANY point. On anything.
I now believe you can be deeply rooted in your personal brand and sell anything the feck you want. More on that in the show.
By the time you have finished listening, you’ll discover:
- What I believe a personal brand is and how that can build flexibility into your offerings.
- How being of service to your creative potential is being of greatest service to your community.
- How your values speak through you to build your brand.
Links/resources
- Alison’s Instagram
- FREE RESOURCE: 5 ways to craft copy in your authentic voice
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Active Campaign affiliate link
- Kajabi affiliate link
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Do you aim for perfectionism in everything you do in your biz? Maybe you don't recognise it as perfectionism. You may feel justified in delaying your launch. You may feel the hours (and hours) of research into the best podcast mic, or the best website hosting platform is a good investment of your time.
Your first step is to recognise this. Often delay, procrastination and excuses of any kind are driven by perfectionism. A desire to do it the best. To be the best. A fear of making a mistake.
Having high standards is great. To a point. If it keeps you from moving your biz forwards....if it keeps your message stuck in your head....if you aren't out there serving your community, then it's time to bring an awareness to it. Then? Move through the messy middle and own the imperfect actions.
I walk you through how perfectionism can show up in your biz and how to break free from this.
By the time you have finished listening, you’ll discover:
- How perfectionism can show up in your biz.
- How to move through perfectionism to share your message.
Links/resources
- Alison’s Instagram
- FREE RESOURCE: 5 ways to craft copy in your authentic voice
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Active Campaign affiliate link
- Kajabi affiliate link
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
This is one thing which you have the choice to change. You may overlook this when you feel stuck, or lacking creative downloads.
By making new choices, you can increase your vibration, feel more vibey and more aligned. It can easily be overlooked. I share my experience of this in this week's episode.
By the time you have finished listening, you’ll discover:
- How your environment looks and feels influences your vibe.
- How you can tap into your creative flow and messaging downloads.
- How you can make your work time more joyful and easy
- How to break free of the traditional ways of being and doing work. Your Brand. Your biz. Create in a way that serves you to your highest potential.
Links/resources
Enrolment for Wellness Copy Queens is open. Find out more about payment, testimonials + FAQs https://alison-barker-2b32.mykajabi.com/wellnesscopyqueens
- Active Campaign affiliate link
- Kajabi affiliate link
- Alison’s Instagram
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
You may feel stuck on this point. What title to call yourself. It seems to be a sticking point for so many people.
Society loves to stick us in a box. How many times do people ask 'what do you DO?' As in, what is your job title. They can then feel they have you nailed. With a title or profession, subconscious assumptions fall into place. Like how much money you make. Where you may have gone to school/college. The usual superficial points. Typically they're assumptions that don't relate to you as the beautiful human that you are. Or the impact you make in this world.
I talk about how you can be more expansive than a title as a personal brand. It comes back to what we regularly talk about on the show: owning ALL of you. That includes all aspects of you as you grow and evolve.
This may be the pep talk you need to embrace all aspects of you.
By the time you have finished listening, you’ll discover:
- Why giving yourself a title is not important to your soul mate clients
- Why you may find it a challenge to capture your medicine in a title.
- What to focus on instead
- How to give yourself permission to evolve and grow as a personal brand.
- Why honouring expansive potential can be more exciting than being a one trick pony.
Links/resourcesEnrolment for Wellness Copy Queens is open. Find out more about payment, testimonials + FAQs https://alison-barker-2b32.mykajabi.com/wellnesscopyqueens
- Active Campaign affiliate link
- Kajabi affiliate link
- Alison’s Instagram
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
How do you feel when it comes to writing for your biz?
Do you feel it in your body? That sense of dread. You don’t know what to write. You worry what people will say. You worry if you will be judged by other people.
Awareness of anything is key to changing it. I shine a light on why you may find writing hard. And what you can do to move through this to a place of ease when you write for your biz. It’s all available to you.
By the time you have finished listening, you’ll discover:
- Why you may find it hard to write for your biz.
- How you can make peace with this and move through this to share your message.
- The freedom of expression that is available to you.
Links/resources
- Active Campaign affiliate link
- Kajabi affiliate link
- Alison’s Instagram
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Are you thinking about creating a freebie or lead magnet as they call it in the marketing world?
Creating in your biz can start to feel mechanical. Tick boxes. You go through the motions. What if it could be fun? What if your freebie could be a way of deeply connecting with your reader?
You know I like to do things in an intentional way around here. The intention and purpose around the creation of your freebie is everything. That is what I talk about in this week’s episode.
By the time you have finished listening, you’ll discover:
- The real reason behind creating a freebie to welcome people into your community.
- The intention behind the creation process.
- How you can make your freebie stand out in your niche.
Links/resources
- Active Campaign affiliate link
- Kajabi affiliate link
- Alison’s Instagram
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Do you know what you want? Do you ask for it? Do you claim it?
Mother’s day was last week in the UK. Belated happy Mother’s day for those of you tuning in this week. This year, I chose a new way of doing it. It was a powerful way to let go of the victim mindset and step into my power.
In this week’s episode, I share what I did which changed everything. It applies to your business, and your life. It’s simple, yes. That is not to say it’s always easy.
By the time you have finished listening, you’ll discover:
- Why you get to choose in every moment and how you can make choices that serve you to the highest level.
- Why you need to know what you desire first BEFORE you can call it in.
- How you can co-create your reality, without being in victim mode.
Links/resources
- Active Campaign affiliate link
- Kajabi affiliate link
- Alison’s Instagram
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
You may have a stirring in your heart to create an online programme or course. Amazing that you have the vision, my love.
The thing is, your ideas may never germinate. They can be left in the waiting lounge waiting to be birthed. Why? Because you don’t know where to start. You may end up getting in your own way.
As always, the world needs your medicine. Your creative ideas are a blessing from the divine. I’m here to support you to give life to these ideas so others can benefit from your magic. This episode talks you through 6 key steps to follow before you design your programme/course.
By the time you have finished listening, you’ll discover:
- 6 key steps to know before you create your programme/course.
- Mindset shifts to move forward into creation mode.
- Lessons I learnt from my first launch.
Links/resources
- Active Campaign affiliate link
- Kajabi affiliate link
- Alison’s Instagram
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
We are entering a new paradigm in biz. People feel into their decisions, rather than be manipulated or persuaded by clever copy. This comes from the energetics and resonance of your brand. How people feel when they enter your space. How you feel when you create your content.
You don’t have to do it the way everyone else does it. You can define your personal brand how you wish. There is a magic in this. It is available to you, too. There is no need to worry about being on-brand. Just be fully you.
It almost sounds cliche to say this. The question you may have is how do you integrate and embody this in your personal brand. This is what I discuss in this week’s show.
By the time you have finished listening, you’ll discover:
- Why your message is not confined to just your brand elevator pitch.
- You are your brand as a personal brand and how you can embody this.
- The universal message within your specific message and how to share this.
Links/resources
- Active Campaign affiliate link
- Kajabi affiliate link
- Alison’s Instagram
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
If you want to connect with your readers through your copy, you need to speak their language.
There is a tendency to want to over complicate life. Sound familiar? With copy, it’s your job to use words that your reader relates to, and connects with. This is how you build the bridge of empathy and connection.
I talk about how to embody this in your messaging so you can build connection with your community and make more sales.
By the time you have finished listening, you’ll discover:
- Why being creative and clever with your copy can dilute your message.
- How to speak the language of your soulmate client.
Links/resources
- Alison’s Instagram
- Alison's website
- Copy Queens’ Facebook Group
- Waitlist for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Your messaging carries an energy and vibration of its own. Your messaging creates a feeling in your reader. Words matter in an online brand like yours. They are the bridge between you and your reader. There is one word that I see people use all.of.the.time. The thing is, It dilutes the potency of your message. This is not to make what you're currently doing wrong. Refining your message is an ongoing thing. Give yourself patience and grace. This is a small change that can make a big impact.
I talk about this one word in today's show.
By the time you have finished listening, you’ll discover:
- One word that dilutes the potency of your message.
- What word to use instead.
- How words can reflect your inner alignment and the power of your message.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Do you find it a challenge to communicate your message in a way which feels right for you. The tone. The words. The whole thing?
Your brand voice is an expression of you. It’s a point of connection with your audience. It’s simple in its essence. That doesn’t mean it’s easy, for you.
I talk about what brand voice is and how you can begin to own your voice in your brand messaging. Connection comes first. Before selling. Before you make an offer. Your brand voice is the start of building this connection with your audience.
In this week’s show, I talk about what brand voice is and how you can begin to own your voice in your brand messaging.
By the time you have finished listening, you’ll discover:
- What brand voice is.
- How you can step into your power with your brand voice.
- Why you need consistency in your various platforms.
- What are brand guidelines and why you need this as your grow your team.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Your soul-led brand is all about doing the work that lights you up. To do that, you need tools to allow the cogs to turn without your 24-7 input. And then? You can then leverage your time to be the CEO of your biz.
In this week’s show, I discuss 10 biz tools that I use to run my biz.
By the time you have finished listening, you’ll discover:
- 10 biz tools/apps which I use in my biz.
- Why each of these tools can allow your biz to work for you so you don’t need to be the one doing all of the work.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
- Active Campaign (affiliate link)
- Kajabi (affiliate link)
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Anyone who follows me on the ‘gram will know I have a new hobby. I am learning to play the violin. I love to step into my creativity.
But, I also love seeing the lessons which I can share with you to build your soul-led brand. This is what I talk about in this week’s show.
By the time you have finished listening, you’ll discover:
- The 3 lessons you can apply to your brand today for more ease and flow.
- The magic that happens when you honour your creativity.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
If you're always in your head when you share your message, you may find many reasons not to share it.
Your intention and mindset around your message is really important. In today's show, I talk about a mindset shift that may serve you to step into the power to share your message.
- A mindset shift to lean into before you share your message.
- How to honour your medicine.
- The paradox that exists when you share your message as a personal brand and how you can make it work for you.
- Why it is your time to step into your role as the messenger.
- Why you need to honour your message by promoting it.
- Questions to ask yourself on visibility.
- How you can tap into fun ways to share your message to leverage your creative power.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
In today’s episode, I talk about one thing that many people focus on when it is not hugely important to your soul mate client.
Do you feel confused with what copy to leave in and what to chop when you craft your website copy? This episode offers you clarity on one key point for your wellness website copy. Why? So you can focus on the messaging which matters most to your soul mate client.
By the time you have finished listening, you will discover:
- The one thing that is not as important as you may think in your website copy.
- How to deal with this copy on your website so it's still available to your readers.
- What people want to know instead of this one thing when they land on your website.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Happy New Year. Do you start a new year with a million thoughts running through your head? Then… you get to the end of January and feel like you are in the slipstream of busyness.
Small changes don’t have to be hard to implement. You can create a success mindset right now.
This is what I discuss in this episode.
By the time you have finished listening, you will discover:
- The importance of setting an intention for your biz for 2022.
- The one thing that you can do to grow your biz, without burn out.
- How to build a brand from a place of joy and ease.
- Why living your message is so important for your brand.
- The importance of writing down your goals.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
As a wellness practitioner, you may hold yourself up to unattainable high standards. This may hinder you when it comes to sharing your message.
But, what if your whole journey, not the edited, high gloss version, is what people really need to hear?
Your story, in all the ups and downs, really is your superpower.
So, instead of stacking the guilt and shame onto your work for not practising everything you preach. You can use your story to build an engaged audience.
By the time you have finished listening, you will discover:
- How to lean into your story {the unedited version}. It's time to release the guilt and shame. You don't need to preserve an image of perfection in the wellness niche.
- How to share your story from a place of feeling grounded, and not a hot mess.
- Why your audience wants the real you and the magic that's available to you when you leverage this.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
As an online business owner, social media can help you to reach more people and grow your biz. Not a necessity, no. Some people I have heard run their business without social media. But, social media can support your biz growth in a way that feels good and aligned, for you.
The love / hate relationship with the ‘gram is real, guys. I get it. BUT, why is this? Ever jumped on the ‘gram and feel like you lost 30 minutes of your life? Yup. It can feel like a time thief.
Or you come away from scrollin’ and feel like your work is in the shadows of other people in your niche. Sound familiar? You start to wonder what you really have to offer.
You’re not alone. I hear this a lot. Today’s episode is for you. I talk about a hack I am currently using to take my power back from the ’gram and make it work FOR me. It’s easy and available to you, too.
By the time you have finished listening, you will discover:
- One way to manage your social media so it works for you.
- Why this hack is an important step for a soul-led brand.
- Why social media doesn’t have to drain your energy once you make a conscious decision to do this one thing.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
In this week’s show I talk about the biggest myth that does the rounds in the wellness niche.
If you choose to believe this, your message can feel somehow inferior to others in your niche. BUT, you get to choose. Every.Single.Time. YOU can recognise this myth as BS. Acknowledge it and then choose to acknowledge the divine nature of your message.
By the time you have finished listening, you will discover:
- The biggest myth in the wellness niche.
- How you can own your messaging to dissolve this limiting belief.
- Why this myth can never stand up given the unique essence of your message.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
There are a lot of rules out there on how to run your biz. One of the big ones is consistency and showing-up.
There is a lot to be said for both. People need to see your message many times to become familiar with it. Some studies suggest it’s 7 times. But, showing up and consistency are yours to own and manage in your soulful biz.
The thing is, women are cyclical beings. You have ebbs and flow. You have creative spaces where ideas flourish. In these times, you may love to be outward facing. This way you ride the wave of this creative energy. It feels good. It flows.
Other times, you may like to retreat and allow time to rest and recalibrate. You are not a machine, neither is your biz. These times may allow ideas to incubate and come forth.
This is why I want you to be consistent and show up work in a way that works for you. How? By recognising when to give and share your message, and when to retreat and recalibrate.
By the time you have finished listening, you will discover:
- Why there is never one rule for everyone to follow to run a successful biz.
- How you can be consistent and show up in your way.
- The importance of living your message.
- How your message is way more than just your words and how to tap into this.
- Why building a soulful brand is not a linear process and how to step out of the hustle content mode.
- How you can set-up your biz to work for you to allow for your rest time.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
It’s so easy to fall into this trap when you craft copy for your sales or services page.
You’re proud of your offering. You want to tell your soulmate clients all about what they get. I get it. But, they are not really interested in the pdf workbooks and the coaching calls. I mean, that is important and needs to be included in your sales or services page. But, you also need to include the benefits of your offering to your soulmate clients. This is key. Yet many people miss it in their copy.
There is what speaks to the hearts and minds of your soulmate clients. It sounds easy on the face of it, but you may find it more challenging to master when you craft your copy. I take you through this in today’s episode.
By the time you have finished listening, you will discover:
- The difference between features and benefits.
- A worked example of what features and benefits can be.
- Why it is important to include the benefits in your copy.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Most people think the About page of their website is about them. Well, it is. But, it isn’t. This is why writing your About page can feel confusing. How much do you write about yourself? How do you get the right tone? What is the purpose of the About page?
I have got you covered. I talk about all of this, and more, in this week’s episode.
I also share with you my About page formula which you can download here. This gives you a framework on how to write your About page.
By the time you have finished listening, you will discover:
- What the About page is really about.
- My 7-point About page formula.
- How you can allow your soulmate client to be the star of your About me page.
- Why people want to see the real you in your About page.
Get your FREE About page 7-point formula HERE Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Anyone who has been around these parts for a while, you’ll know I’m all about allowing your words to do the hard work so you can drop the struggle and the hustle.
That is why automations in your biz are your friend. They allow moving parts of your biz to happen behind the scenes. With a little work and input from you at the beginning to set it up, it then works without you.
One automation which I recommend you set-up is an email welcome sequence. In today’s show, I talk about what an email welcome sequence is and why you need one
By the time you have finished listening, you will discover:
- What an email welcome sequence is.
- Why a welcome sequence is a great way to build a connection with your community.
- What a welcome sequence may look like and what to include in it.
Links/resources
- REGISTER FOR THE FREE MESSAGING MASTERCLASS HERE
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
You work hard to create something in your biz. You’re proud of it. You’re excited about it. Then what?
In this week’s show, I discuss the next step which many people overlook. It can feel uncomfortable at first, yes. But, you can move through this and come back to your intention and purpose. The result? You can free yourself to make the impact you’re here for.
By the time you have finished listening, you will discover:
- Why your creations won’t sell themselves.
- Why you need to do this next step if you want to grow your biz.
- How to bring an awareness to how you show up in your biz.
- A reframe around selling and why it’s a key step in being of service to the world.
Links/resources
- REGISTER FOR THE FREE MESSAGING MASTERCLASS HERE
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
The intention behind your creations in your biz (and life, generally) is so important. This is why I want to share with you the reason I created Wellness Copy Queens.
There are so many online programmes and courses right now. I think they can be an amazing way to move our biz forwards. BUT... only if they are right for you.
I don't play in the energy of needing to persuade you to join by fear tactics. It has to be a felt decision. If it resonates. If it feels good for you. If it feels like a big YES. Then, it is for you.
To support you with that decision, I want to share the story behind the programme and the energy I bring to the transmissions in the programme.
The doors will open soon for new members - you can jump on the wait list here.
By the time you have finished listening, you will discover:
- Why I created my online brand messaging and copy programme Wellness Copy Queens
- Why I changed my biz from wellness for mothers to focus on messaging for the female-founded wellness brands, like yours.
- The intention and vision I have for this programme.
- Whether Wellness Copy Queens is right for you.
- The value in stepping into your creative power to share your medicine with the world.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
You may feel like you’re stuck in a rut in your biz. Or maybe you’re in your flow, but you have periods of feeling meh. I hear you. We all feel like that at some point.
I recently had a break from social media, and this podcast, because I had some health challenges.
In this episode I share how to get back into your flow with content creation, based on what worked for me. I also dispel one of the myths I believe is pushed out in the marketing world.
By the time you have finished listening, you will discover:
- What to do to when you feel stuck in your biz.
- The mindset shifts you need to stay in the flow.
- A different perspective on consistency and the need to show up in your biz.
- How to check your perfectionist tendencies to find work-arounds in your biz.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
You may be planning your first launch in your head. Or, it may be an idea glaring at you from your vision board. Either way, this is the episode for you.
By the time you have finished listening, you will discover:
- What you really need before launching your online programme.
- How to give yourself permission to launch before you are ready.
- How not to fall into this one trap that keeps your medicine from the world.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
This week I'm bringing to the show a conversation on the one mistake I see many people make with their copy.
Once you know this, you may think: can it be this simple? The answer is, YES.
By the time you have finished listening, you will discover:
- How to avoid this one mistake with your copy.
- Why keeping people’s attention is so important with copy.
- Why your readers do not want to go on a treasure hunt to understand your message.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
The accepted term of influencer or big names can eclipse your own magic. Don’t let that happen.
You are an influencer, even if you don’t see it. When you embrace the power of your stories, you can make a big impact. This way, you take back your power and weave your own circle of influence.
By the time you have finished listening, you will discover:
- Why you are an influencer, even if you don't feel like one.
- How to use the power of story to create your circle of influence.
- Why big names and influencers aren't the only path to make an impact
- Mindset shifts to keep you sharing your message.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Do the vanity metrics of likes and swipes on social media leave you feeling like what is the point? You’re not alone. I hear this ALL of the time. It’s time to take your power back.
If you’re here to build a soulful brand, you want to go deeper than the shiny object allure of likes on social media. It’s time to change the story around what you focus on. Your point of focus is so important. This is because the potency of your energy goes to your point of focus. This is where the magic happens.
When you focus on this one thing I talk about today, everyone benefits. It’s more heart led, rather than other led. It feels good. You stay in your creative zone. You continue to share your message and reach the people you are here for.
By the time you have finished listening, you will discover:
- The one thing that can build a more meaningful brand.
- How you can integrate this into your biz.
- Ways to take your power back from the vanity metrics of social media.
Links/resources
- Alison’s Instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
I get so excited about supporting female founded wellness brands. Why? Because you get to create a brand you love. This means you get to do the work you're here to do on earth.
You may hear other advice that starts with your dream client avatar - or soulmate client, as I refer to them over here.
But, YOU are the CEO.
YOU are the dreamer, the visionary, the voice.
You have the medicine which helps to transform people’s lives.
So, I always start with you.
This is why this episode is so important. Nail these 10 things and you will build a solid foundation for your brand.
By the time you have finished listening, you will discover:
- The 10 things to nail to create a soulful brand that works for you.
- Why coming back to what feels good in your body and soul is your North star.
- A reminder that your heart and soul drive your biz strategy.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
I told someone recently that I had a biz mentor. They were surprised. Why? I asked. The answer: they thought I knew everything. Er, no. Big no. This is why I wanted to bring this mindset shift to the show as I think it’s key to moving forwards in a way which is in line with your soulful brand.
By the time you have finished listening, you will discover:
- Why this mindset shift can allow you to remain open and curious to your life and biz.
- What happens when you are the rule breaker and challenge existing norms in the wellness niche.
- Why you don’t need to defer to experts or guroos.
- The benefits of adopting this mindset shift for your biz and why it can keep you moving forwards in a way which is aligned AND feels good.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Do you feel like you don’t know what you need next to support your growth and expansion in your biz?
OR
Maybe you make loads of investments in courses, coaches and programmes.
You know, the shiny object syndrome.
But, are the investments serving you
- AND moving the needle in your biz?
This episode offers some clarity around this
so that you can make decisions based on
YOUR brand strategy
{not strategies you borrow from others which don't make your soul light up}
- but also in alignment with your heart.
Yes, your strategy and your heart can co-exist.
By the time you've finished listening, you'll discover:
- What you need to consider before you make the next investment in your biz
- Why your head does not have all of the answers.
- Why you are your best investment as a personal brand
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
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Published: Jun. 14, 2021 @ 8PM Edit
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Copy
How confident are you with saying NO in your biz? Or do you say yes, when your heart feels it is a no?
To create and sustain a biz built from your soul, owning your boundaries is sooooo important.
In this week’s show I discuss actionable steps of how you can begin to own your boundaries for the biz long game.
- What boundaries mean in the context of your biz.
- The impact of neglecting your boundaries.
- Why knowing yourself is the first step to owning your boundaries.
- How you can start to own your boundaries with actionable steps.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Many clients I work with seem to make this mistake when it comes to crafting copy for their biz. It’s so important to bring awareness to how you approach your biz… only then can you look to make changes.
The question in this week’s show leads to more questions for you to consider. The journey of creating a soulful brand is always inwards. More doors to be opened in the quest for self enquiry and a journey to your own heart and soul.
By the time you have finished listening, you will discover:
- Who are you really writing to when you craft copy for your biz? And why this is such an important question.
- How to manage your biz when you have friends and family who follow you
- Maintaining your boundaries in your biz.
- How to own your message and let people go with love.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
It’s so easy to get distracted with the next shiny object syndrome during your day. Maybe you sit at your computer for a morning of work, but are left wondering what you actually did. As a soulful brand, you also want a soulful life. If you’re not efficient and productive, then you can work more than you need. The result? You feel unfulfilled, resentful and energetically misaligned.
Good news is there are ways to organise your days and change your mindset to your work. By doing this, you can move the needle in a more meaningful way.
By the time you have finished listening, you will discover:
- What mindset shifts can support you to be more productive when working.
- Why batching your work is a no brainer.
- How to remove distractions so you can focus on the 1 thing.
- Why it’s so important to know yourself and play to your strengths.
- What self-care has to do with productivity at work.
- How delegate or dump is a great philosophy to adopt in your soulful brand.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
At the heart of your soulful brand is your soulmate clients. This is a step beyond an ideal client. Your soulmate clients are the people you’re here to serve. I see so many people who end up saying yes to clients who are not their soulmate clients. The result? They end up feeling deeply unfulfilled with their work.
By the time you have finished listening, you will discover:
- What a soul mate client is.
- The effect on you and your biz when you work for clients who are not the right fit for you or your biz.
- The place where you should start when looking to define your soul mate client - hint: it’s probably not where you think.
- Knowing your worth when it comes to asking for what clients you desire.
- How to call in your soul mate clients.
- Becoming a magnet to your soul mate clients.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
You may be working on your first website, or maybe you’re rebranding your original website. Ali has just launched her website and has seen how much work is involved to move it from the idea/visioning stage, to launch.
She sets out 5 tips to consider before you launch your website. Don’t let perfectionist tendencies, or the comparison trap, hold you back from sharing your message with the world.
By the time you have finished listening, you will discover:
- What may be keeping you feeling stuck before launching your website.
- What the real purpose of your website is.
- Mindset shifts to keep you focused on your vision when you’re caught in the comparison trap.
- What most people forget when launching their website.
Links/resources
- Alison’s instagram
- Alison's website
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
You may wonder how much you should share online to be seen as authentic. There are so many shoulds in life. It’s time to own your brand and do it your way. The word authentic seems to have become confused. Almost like you need to share all of your life to be seen as authentic.
I share my opinion on this and why it all starts with you.
By the time you have finished listening, you will discover:
- Why you should ban the word should in your life and biz
- An exercise where you can set clear boundaries on what you want to share with your audience.
- How having a personal brand can blur the boundaries between life and work.
- How comparing your brand and life to others is not helpful as we all have different rules on what feels good.
- An example shared by Amy Porterfield may help you on this issue.
- How coming back to your body to make decisions that feel good to you can be very useful.
- How you can honour your own space and time and come to peace with social media.
- How important your core values are to your biz as a guiding North Star
Links/resources
- Alison’s Instagram https://www.instagram.com/alison_barker_/
- Copy Queens’ Facebook Group https://www.facebook.com/groups/1342755589254446
- Wait list for Wellness Copy Queens https://www.alisonbarker.com/wcqwaitlist
- Free resource: 5 ways to craft copy in your authentic voice https://alisonbarker.lpages.co/copyguide/
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on Apple Podcasts in order to receive your freebie - 22 Affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Do you constantly wonder what to share with your community? You want to add value, rather than add to the noise in the wellness space. This is such a common question I get so I want to bring it to the show.
One thing people do not realise is that there is a real reason why repeating your message is a good thing. Once you realise this, you can begin to lean into this and repurpose your content. In this week’s show, I discuss the reasons why it’s a good thing to repeat your message. Once you bring awareness to it, you can then change your mindset around how you produce and share content with your community.
By the time you have finished listening, you will discover:
- Why looking at how you consume content can help you to understand how your audience consumes your content.
- Why you don’t need to be on all platforms to have successful biz.
- An example of when I needed a message to be repeated in my space before I took action and why I was grateful for this.
- Psychology 101 on why you need to repeat your message.
- Why repeating your message can help build familiarity and trust.
- Why repeating your message is not about literally copying the same message over and over.
Links/resources
- Alison’s Instagram https://www.instagram.com/alison_barker_/
- Copy Queens’ Facebook Group https://www.facebook.com/groups/1342755589254446
- Wait list for Wellness Copy Queens https://www.alisonbarker.com/wcqwaitlist
- Free resource: 5 ways to craft copy in your authentic voice https://alisonbarker.lpages.co/copyguide/
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on Apple Podcasts in order to receive your freebie - 22 Affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Your mindset around everything in your biz is so important. Why? Because your mindset impacts your energy and how you show up. People feel what you feel about yourself. That is why perspective shifts are so important. When you reframe how you look at things and what story you tell yourself, you begin to take your power back.
I have a question for you. When you see unfollows on your social media or email list, what do you think? Typically people see it as a negative thing. Maybe you do, too. Well, I want to share how unfollows can actually be a good thing. I will explain why the unfollows are a sign that your message is becoming more magnetic.
By the time you have finished listening, you will discover:
Links/resources
- Alison’s Instagram https://www.instagram.com/alison_barker_/
- Copy Queens’ Facebook Group https://www.facebook.com/groups/1342755589254446
- Wait list for Wellness Copy Queens https://www.alisonbarker.com/wcqwaitlist
- Free resource: 5 ways to craft copy in your authentic voice https://alisonbarker.lpages.co/copyguide/
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the 'gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on Apple Podcasts in order to receive your freebie - 22 Affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
One sneaky justification that we tell ourselves for not sharing our message is that we need more. More qualifications, more clients, more experience, more…. Sound familiar?
By choosing this story, it keeps us stuck. This is why I want to bring this to show this week. By bringing an awareness to the reasons you may play small, you can move through this. The result? You begin to share your message with the people that need to hear it.
By the time you have finished listening, you will discover:
- Why you can get stuck in chasing more qualifications, clients and followers and what is really going on here.
- Why what you have right now is so much more than you realise.
- Why you can transform lives from where you are right now.
- How to bring awareness to patterns of behaviour and how it plays out in your biz.
- A journal prompt to work through this.
- How to get some perspective on this by looking at your buying/purchasing decisions.
- Why testimonials are a key focus, rather than qualifications, experience and external metrics.
- Why your vibe is so important in your biz.
- One lesson from my previous podcast which may surprise you.
Links/resources
- Alison’s instagram
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Wherever you are in your biz, you can so easily lose the joy and passion for your work. Being an entrepreneur is a big deal. It’s not all laptops on the beach.
The thing is, if you don’t build joy into your days you can end up feeling joyLESS and resent aspects of being an entrepreneur. Many people start their wellness biz after leaving their corporate 9-5. Maybe you are the same? But they end up working long hours and doing #allthethings that they don’t want to do. This episode is a reminder that you are worthy of feeling joy in your biz. You can lead with joy. Joy shouldn’t be an afterthought.
By the time you have finished listening, you will discover:
- How it’s easy to lose your passion in your biz when you’re just starting out with what feels like a mountain to climb.
- How you get to choose how and where you show up for your biz.
- Why you need to come back to why you left the corporate 9-5 world so you don’t end up in the same position in your own biz.
- Why it’s important to step into your CEO role and own this.
- Why building a brand and your life generally can be considered one and the same thing.
- Ways you can bring my joy into your work.
Links/resources
- Alison’s instagram
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram [link] so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
When you just start out as an entrepreneur, you can feel like you are talking into a void. If you don’t have an engaged community, it can feel like you are pushing a big rock up a hill on your own. You can feel like giving up. I hear you.
This is why I’m talking about the lurkers in this episode. Once you realise the lurkers are there, this can be your motivation to continue living your vision and mission. Often you may be so close to breaking through to the next level in your biz, so don’t give up before you get to this point. Keep going.
By the time you have finished listening, you will discover:
- What I mean by lurkers
- Something I saw on the ‘gram recently which shows why the lurkers matter to your biz
- Why you should not always be fixated on the external metrics of likes and swipes.
- Why showing up is so important
Links/resources
- Alison’s Instagram https://www.instagram.com/alison_barker_/
- Copy Queens’ Facebook Group https://www.facebook.com/groups/1342755589254446
- Wait list for Wellness Copy Queens https://www.alisonbarker.com/wcqwaitlist
- Free resource: 5 ways to craft copy in your authentic voice https://alisonbarker.lpages.co/copyguide/
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on Apple Podcasts in order to receive your freebie - 22 Affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Do you feel like you’re trapped by your brand message? Like you are held hostage to your brand message and must stay faithful to it? This is the episode for you.
Nothing in nature stays the same, so why do we feel like we can’t also grow and change our mind? I believe your evolution can be a seed of inspiration to others. Give yourself permission for your message to be rooted to you and not some fixed opinion. This can make for a more vibrant, energetic brand. I talk more about how your concerns around this can hold you back from owning your message.
By the time you have finished listening, you will discover:
- You can give yourself permission to grow and evolve your opinion and message.
- Examples of people I follow and respect who have changed their viewpoints.
- How allowing your community into your life as you grow and evolve can hold space for individuals in your community to also grow and evolve.
- Why trying to have all of the answers right now can hold you back from sharing your message.
Links/resources
- Alison’s Instagram https://www.instagram.com/alison_barker_/
- Copy Queens’ Facebook Group https://www.facebook.com/groups/1342755589254446
- Wait list for Wellness Copy Queens https://www.alisonbarker.com/wcqwaitlist
- Free resource: 5 ways to craft copy in your authentic voice https://alisonbarker.lpages.co/copyguide/
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on Apple Podcasts in order to receive your freebie - 22 Affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
Your copy and messaging should always be considered in the context of your overall marketing strategy. But, there are small changes that can have a big impact on how your copy converts.
Today I’m sharing one of my favourite power words which can transform your copy.
By the time you have finished listening, you will discover:
- A pronoun change can have a big impact on your copy.
- Why your soul client should always be front and centre of your mind when crafting your copy.
- Why this word should not be overused in your copy - look to create a conversation.
Links/resources
- Alison’s Instagram https://www.instagram.com/alison_barker_/
- Copy Queens’ Facebook Group https://www.facebook.com/groups/1342755589254446
- Wait list for Wellness Copy Queens https://www.alisonbarker.com/wcqwaitlist
- Free resource: 5 ways to craft copy in your authentic voice https://alisonbarker.lpages.co/copyguide/
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on Apple Podcasts in order to receive your freebie - 22 Affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
One of the reasons you may hold back from sharing your message is the fear of making a mistake or “failing” (whatever that actually means for you). The thing is, if you are clinging to perfectionist tendencies, it doesn’t serve you or your audience.
I will talk about why being the real you, without the unicorn vibe, is the only way to build your biz.
By the time you have finished listening, you will discover:
- Why your unicorn vibe is not what your audience wants.
- What being real and authentic means for me.
- An example of when I channelled my real self and messed up (#realtalk).
- Why the way you deal with missteps in your biz is when people are really watching you.
Links/resources
- Alison’s instagram
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
I’m not in favour of quick hacks promising to deliver big results. But this one is a game changer. Often you may be looking for the magic bullet to try and create a bigger impact, or to connect with your dream clients. I have never found the magic bullet, but I have found lots of small changes and mindset shifts which add up to create a big impact on my biz. This copy hack which I talk about in this show may sound small, but it has the power to change how you show up.
If you really embody this when you come to sit down and write for you biz, it can make a big impact on how your message is received.
By the time you have finished listening, you will discover:
- When you speak into the big black void of the internet your message will land with no-one.
- By changing this one perspective when you come to craft copy for your biz, it can change everything.
- This change in your approach to writing for your biz can bring an internal energy shift in how you show up.
- Often the changes you make may seem small but they can have a big impact on your biz.
Links/resources
- Alison’s instagram
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram [link] so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
In this episode I discuss how to create your soulful brand. This is an important episode as it gives you a flavour for what this show is all about.
The online marketing world can feel so noisy. Maybe you feel this, too? If you're creating a brand which is other-led and other-focused, you don’t honour your unique gifts. This is why I’m so passionate about you following your intuitive guidance and connecting with your community from a deeper, more meaningful place.
This is the new paradigm in marketing. You are the expert of your brand and it’s time to step into this inner knowing and create your soulful brand.
By the time you have finished listening, you will discover:
- What a soulful brand means to me.
- Why your intuition is your superpower in your biz, and life.
- Why it’s so important that you know yourself when creating your brand.
- Why empathy is so important in marketing
- Connection based marketing and what this is.
- Why your brand should energise you, and serve you.
- Why building a sustainable brand is important.
- The importance of being in your heart space so you can connect deeply with your audience.
Links/resources
- Alison’s instagram
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram [link] so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on iTunes in order to receive your freebie - 22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x
In this first episode, we will be discussing who this podcast is for and my vision for the show.
By the end of this episode, you should know if this is going to be the show for you to subscribe to. If you're in the wellness niche and looking to grow a soulful brand, you don't want to miss this. Alison's focus is around creating a brand that is in alignment with you and your values from the inside out.
Links/resources
- Alison’s Instagram
- Copy Queens’ Facebook Group
- Wait list for Wellness Copy Queens
- Free resource: 5 ways to craft copy in your authentic voice
Share the love on social
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_
While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ.
Leave a review, if you love the show
Be sure to leave a review on Apple Podcasts in order to receive your freebie - 22 Affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.
I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning.
Thank you so much for being here.
I’ll see you in the show next week…..
Own your message and be you x