Market Savvy Conversations: Recent Episodes
Megan Walker
Health marketing expert, Megan Walker from Market Savvy, shares ethical strategies, new ideas and innovations to grow your private practice. Plus, Megan interviews health and medical leaders giving you access to their knowledge, experience and success. Gain fresh ideas and inspiration to reach more people and change more lives.
Hear from Emma Borthwick, Clinical Psychologist and Founder of Minds in Bloom, on how she is creating online programs to support parents and carers of young people with low mood to navigate the teenage years.
In this heart-warming interview, hear from Georgie Davidson, Physiotherapist, who is teaching health practitioners how to incorporate mindfulness in their physical therapy delivery for whole-person care.
Megan Walker from Market Savvy interview Dr Judith Griffiths about her career pathway from education to psychology to being an academic and also a psychologist in private practice. Judith is now delivering her services via telehealth as well as supporting people with Functional Neurological Disorder and athletes to achieve performance outcomes meaningful to each individual. Judith is also creating and launching online programs to support her clients in all locations.
In this interview, Megan Walker talks to Colleen Wilson (Midwife) about her experiences of starting a new private practice, building up her brand and client base and creating an online course.
In this episode, Megan Walker from Market Savvy, interviews Meg Burrage, an experienced Kajabi Coach and Launch Strategist on how to get started using Kajabi and creating your online course business.
We wash our hands but how do we wash our phones? What's on your screen and what risk is your mobile phone to you, your family and your patients / clients? In this thought-provoking interview, Megan Walker interviews Dr Lotti Tajouri from Bond University about his interesting work identified microbes found on health care workers in hospital settings and how this issue may be leading to risks for patients.
In this episode, Megan Walker from Market Savvy interviews Melissa Savanoff from Ricardo Reading MouseIR) about identifying an opportunity in the market and packaging your wisdom in the form of books, resources and an online course to help more people at scale.
Hear from Natalie Jack on her exciting journey from experienced Music Therapist to Supervision Trainer and Coach for Allied Health Professionals.
In this interview, Megan Walker from Market Savvy speaks with Mark Lockyer, Accredited Mental Health Social Worker, about his journey from supporting clients through 1:1 appointments to helping them via his new online course and membership. You will hear:
- Mark's plans to help more people via a mindfulness community
- Delivering a "one to many" program that is cost-effective for clients (compared with 1:1 services)
- The importance of having a guide on the journey
In this episode of Market Savvy Conversations, Megan Walker interviews Sue Cameron (Speech Pathologist) and Simone Dudley (Occupational Therapist), Directors of Therapy Connect, on the success of their business growth. We discuss:
- The positive impact of telehealth for rural / remote clients
- How Sue and Simone have grown a multi-disciplinary team of tele-therapists (70 people) in six years
- Lessons they learned along the way and things they would do differently
In this episode, Megan Walker interviews Kaye Frankcom, Clinical Psychologist, about:
- Having an excellent frontline response to new enquiries
- Maintaining strong customer service during challenging times
- Cancellation policies from the clients' perspective
- Helping people who aren't always listening
- Communicating care approaches with clients and achieving therapeutic alliance
In this Conversation, Megan Walker talks to Tory Toogood, Women's Health Physiotherapist, about how therapists / practitioners / trainers can raise sensitive topics with clients / patients about pelvic pain, dysfunction and continence to help them improve their quality of life.
In this episode of Market Savvy Conversations, Megan Walker talks to Kaye Frankcom, Clinical Psychologist, about the risks associated with having long waiting lists, not staying in contact with people on your list and not having policies for managing list duration and presentations.
Kaye gives some practical suggestions for how you can better your waiting list and increase the duty of care delivered to both current and potential clients, particularly during the increased demands on mental health practitioners.
In this conversation, Megan Walker talks to Peta Wright (gynaecologist, paediatric and adolescent gynaecologist, and fertility specialist), Director of Vera Women's Wellness, about taking a "whole person" approach to achieving lasting wellness.
Typically, issues such as gynecological issues, aren't just in silo. Peta's approach is to take the time to investigate underlying health issues and biological underpinnings to give her patients wide-ranging options and choice, not just the sometimes traditional approaches of medication or surgery.
Peta believes this is the kind of medicine that works however the system isn't set up for it. Which is why she has set up her new clinic, Vera Women's Wellness', to take a longer, more considered approach with each patient and provide them with multi-disciplinary therapies and supports.
In this thought-provoking interview, Megan Walker from Market Savvy interviews Tim Kittel, the National President of Speech Pathology Australia, on:
- Getting involved in Boards that align with your passion
- Meeting the diverse needs of client groups
- Geographic challenges of therapy in Australia
- Raising awareness of Allied Health
- Being champions of early intervention for young clients
In this episode of Market Savvy Conversations, Megan Walker interviews Yianni Serpanos, CEO of HealthTechX and Coreplus, on:
- Opportunities for innovation - adding virtual health services to existing health / medical practices
- Running a 100% virtual health practice
- Technology that makes virtual health delivery possible
- Opportunities to work where you love while doing the work that you love
Click here to watch the video of this interview or to read the full transcript and access the links mentioned.
In this episode of Market Savvy Conversations, Megan Walker interviews Dr Silvia Pfeiffer, CEO of Coviu, on:
- How telehealth has changed since Covid-19
- New opportunities for private practice business owners to reach new audiences using telehealth
- How telehealth has facilitated "hyper-specialisation" for clinicians and practitioners
Click here to watch the video version of this interview or to read the full transcript and access the links mentioned.
In our first episode of Market Savvy Conversations, Megan Walker interviews Dr Chris Moy (GP; Australian Digital Health Agency Lead; and Vice-President of the Australian Medical Association) on:
- The role of the Digital Health Agency
- The obligations of private practice business owners in relation to cyber security
- Digital prescribing opportunities
- Opportunities and benefits of My Health Record
- Protecting patients during telehealth appointments
Click here to watch the video or read the full transcript and access the links mentioned in the interview.