Digital Exposed, NielsenIQ Brandbank: Recent Episodes
NielsenIQ Brandbank
Welcome to Digital Exposed hosted by Sara Farrell and Erin Bayliss from the leading global digital content provider, NielsenIQ Brandbank. Each month we will investigate, debate, and share our insights talking to industry experts for their thoughts and advice and diving into key trends, topics, and exclusive stories from within the FMCG industry. For more information, visit our website: https://nielseniq.com/global/en/landing-page/brandbank/
In this episode of Digital Exposed we investigate what the 2022 shopper looks like as we enter the third year of the pandemic.
Cautious confidence is slowly returning, but uncertainty is still influencing mindsets and purchasing decisions. meaning brands and retailers are now facing vastly different shoppers with changing needs and new ways they want to shop.
We look at the journey from uncertainty to opportunity for shoppers, brands, and retailers - sharing insights from NielsenIQ’s recent research into how COVID 19 has impacted the shoppers’ outlook and what the priorities, expectations, and purchasing prospects look like now.
We talk through potential trajectory scenarios that we are predicting could evolve for brands and retailers over the next three years and share important industry thoughts and advice on how best to respond, unlock new opportunities and accelerate product discovery and business growth.
For more information on the rich media content and product performance solutions discussed in this episode - Ecommerce Insights, Connect +, The Self-Service Portal, and Content Health please visit https://nielseniq.com/global/en/landing-page/brandbank/
Watch the "From Uncertainty to Opportunity" webinar here. Featuring key industry speakers from NielsenIQ , NielsenIQ Brandbank and Label Insight.
In this episode, we investigate why today's eCommerce shoppers often face a disappointing mismatch between the enhanced product information they want and need, versus the reality of what they get.
We ask Is there enough opportunity for shoppers to shop? Are brands and retailers really on the right path to digital success?
The impact of Covid 19 has brought about a recalibration for today’s online shoppers – the things that are important to them now have changed significantly, escalated by the pandemic. As a result, some very deliberate purchasing decisions are now being made online. and millions of shoppers are now searching for more enhanced information on products to meet their specific needs.
Digital Exposed investigates the trends which are driving post-pandemic shopper behavior, and what brands and retailers must do now to address these changes, and how to unlock shopper engagement, the online customer experience and drive conversion.
For more information on the rich media content solutions discussed in this episode (Connect +, The Self Service Portal and Content Health) please visit https://nielseniq.com/global/en/landing-page/brandbank/
Welcome to Digital Exposed Podcast, where NielsenIQ Brandbank's Sara Farrell and Erin Bayliss explore what is relevant in today's fast-growing ecommerce industry. In each episode, they’ll expose the digital trends and secrets behind some of today’s greatest brands and retailers whilst interviewing some of the industry's leading innovators.