68 Hats | Insights & Inspiration for small business owners: Recent Episodes
Pete Avery, Jodie Newman & Guests
Are you a small business owner who find themselves having to wear too many hats? 68 Hats is the podcast for you. This principle came from the realisation that when you start a business with one or two hats of expertise, you soon realise that there are 67 other hats of expertise you will need to wear to run and grow your business. You probably don’t even own half of them, others really make your head hurt and a few make you look like a right idiot. 68 Hats aims to bring a bit of insight as to how to wear some of those other hats, with some straightforward chat, and brilliant guests each wearing their own hat of expertise. Please contact the podcast by email: 68hatspod@gmail.com and on insta: @68hats. Or email Jodie: jodie@thebusinessallotment.co.uk (website: www.thebusinessallotment.co.uk) and Pete: pete@wearestride.co.uk (website: www.wearestride.co.uk)
In this edition presenters Jodie and Pete briefly look back at season one, and look to the future.
Getting PR for your small business seems like the best of marketing, it’s free advertising after all . Or is it? Is PR just about generating headlines, or is there a more strategic way to approach it?
In this edition presenters Jodie and Pete get to grips with PR as a marketing tool thanks to guest Jess Morgan, owner of Carnsight Communications.
Google My Business. Is it just a directory or a vital free marketing tool which small businesses should get to grips with? In this edition 68 Hats hosts Pete Avery and Jodie Newman are joined by Chris of Sumwot to learn what's what.
Video is said to be a vital part of marketing a business, getting better traction on social media than other content. But is it best left to the professionals, or is there a happy medium, such as better made amateur footage? 68 Hats' Pete Avery and Jodie Newman are joined by video producer Karen from TakeOneTV.com to find out how to get the best from the medium and avoid any pitfalls.
Creating digital content can feel overwhelming. Is it really possible to get ‘digital visibility’ on a small budget, or is your content just joining the ever-increasing noise of online babble? In this edition 68 Hats hosts Pete Avery and Jodie Newman are joined by Alan and Emily Braithwaite of Yellow Tuxedo to cut through the noise.
Podcasting can seem like a dream content channel, hence why the world and their dog seem to be hosting them these days. We're guilty! As a small business owner you can create a podcast with ease: idea, microphone, job done. But to do it properly is an art. So how can you make one that's worth listening to, and which is not ego over content? Having produced 14 podcasts 68 Hats presenters Jodie Newman and Pete Avery decide it's time, at long last, to get some guidance and advice from an expert, Zoe Hanson, the Podcast Lady.
Many businesses claim to give fantastic customer service, and in return assume customers will love them. But are these expectations realistic? In this edition of 68 Hats presenters Jodie Newman and Pete Avery will endeavour to find out what businesses can do to win hearts and minds.
Social media should be part of most businesses’ marketing plan, but is selling your wares on the socials an out-moded business model? And if so what the hell SHOULD we be doing on on our social platforms? In this edition 68 Hats presenters Pete Avery and Jodie Newman are joined by James Gayle from Shogun Social, who works with businesses to help them post like creators.
Networking has had the best, and worst, of times in the last couple of years. So this feels like the perfect time to rethink it, doesn’t it? In this edition 68 Hats presenters Pete Avery and Jodie Newman are joined by networking royalty, Kelly & James West, founders of ONLE, to discuss.
It's a new year, so what better way to start than with tips on how plan for a successful year or review the need to make some changes. It needn't be a hard to do or a chore you put off. In this edition of 68 Hat presenters Jodie & Pete have some guidance on where to start.
Seasons greetings and a ho ho ho... In this festive edition of 68 Hats presenters Jodie & Pete contemplate what they've learnt in 2021... Spoiler: it's mostly been a year of knowledge gathering thanks to the great guests they've had on the podcast and Pete over does the eggnog .
Is it worth all the time and effort for small business owners to collaborate? 68 Hat presenters Jodie & Pete ponder the good and not so good points of working with others.
Business owners sits on a wealth of knowledge, an untapped revenue stream which could potentially be developed into online courses. It doesn't need to be a hard thing to do, and in this edition of 68 Hat presenters Jodie & Pete are joined by Glen Long of evolved.biz to get an insiders guidance on where to start.
Every business needs a website, but are they just a necessary expense for small businesses or can they really help deliver your business goals?
In this edition of 68 Hat presenters Jodie & Pete get the lowdown on all things web with Tom Perkins of evolvewebsites.co.
Do you need to tell a brand story and if so, what should it be? Stories are said to humanise communication (propositions, less so), to engage and bring your business to life.
In this edition of 68 Hat presenters Jodie & Pete look at how to tell your story and get it to stand out and be retold.
Would knowing more about your potential & existing customers help grow your business? And what's all this talk about avatars & personas? 68 Hats presenters Jodie & Pete aim to enlighten us in this edition.
Imposter syndrome isn’t really a syndrome is it? We are joined by mind management coach and small business owner Liz Smith of The Guru Company (theguruco.co.uk) to enlighten us.
The 68 Hats principle comes from when you start a business with a hat of expertise. You soon realise that there are 67 other hats of expertise you are expected to wear to run and grow your business. You don’t even own half of them, some really make your head hurt and a few make you look like a right muppet.
The 68 Hats principle comes from when you start a business with a hat of expertise. You soon realise that there are 67 other hats of expertise you are expected to wear to run and grow your business. You don’t even own half of them, some really make your head hurt and a few make you look like a right idiot.
Is strategy the dark art of business, or a necessary part of growing a successful business? Jodie Newman of the businessallotment.co.uk and Pete Avery of wearestride.co.uk aim to find out in this edition of the 68 Hats podcast.
Is getting the pricing right for a small business am inevitable mixture of ‘finger in the air’, ‘someone once told me I was too expensive’ and ‘that looks about right’
Or is there really a simpler way to create pricing that works for your business?
68 Hats guest Mark Peacock from pricemaker.co.uk explains how we can achieve "the price is right"
Does the thought of a sales conversation make you excited about the opportunity that awaits, or fill you with utter dread?
And is sales really such a dark art?
68 Hats guest Simon Tucker, sales expert and owner of Profitable Conversations, explains why we shouldn't be wary.
He has helped businesses improve the sales conversation and make more sales so knows his "onions."
If running your business, or charity, requires you to have many areas of extraneous expertise, to wear 67 hats in addition to the one that fits you best, the 68 Hats podcast series should be worth a listen.