But That's Not Important Right Now: Recent Episodes
Ian Reid
Two guys with a hella lotta emotional baggage wrought by working in media in the Caribbean. One an Art Director scarred by too many late nights, the other a well known radio personality who's slightly screwey. "It's a podcast about admen." "What's that?" "It's a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically. BUT THAT'S NOT IMPORTANT RIGHT NOW!"
Here I am testing VDO.ninja and no one wanted to jump on to have a chat with me. Ah well, The Live on Facebook event went pretty well, just me taking comments from people, answering questions and venting about the state of the industry. As usual. Thanks for listening, please subscribe and like this video. Also see my portfolio here: https:behance.net/reiddesigns and buy an original framed print from https://www.nativemirror.com/artist/ian-reid/ for you or your special someone. It's all local and no need for shipping charges to "bring it in". Find me on Spotify and Apple Podcasts But That's Not Important Right Now!
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Happy All Souls, Halloween, all of those things. This week I am joined by Natasha Gill, artist extraordinaire with her dinner and a conversation about being terrified in the agency. It's more about trauma and dealing with toxic situations. This was originally taped on Facebook Live. This is the edited cutdown version. Hope you enjoy it. Thanks for listening! But That's Not Important Right Now a Podcast on advertising. Like, subscribe and share. Thanks
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Happy Divali all! This episode Q D Ross and I talk freeze dried Tomato Choka, writing radio scripts with organic action in mind, Peardrax and a host of other things. This is the world of Caribbean Advertising, and things are changing, listen to find out. I hope you guys stick around for the next few episodes. I thank everyone so far who have suck with this silly Podcast about my experiences working in the crazy world of caribbean Advertising. I hope people come away with some valuable insights, advice and it helps with the daily grind. But That's Not Important Right Now. Please hit that like button, subscribe and share. Thanks.
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In celebration of October 10th being Mental health awareness day we relate some of our stories that nearly led us to lose our collective minds. We also provide some handy tips thanks to our guest Blossom Roopnarine of Hummingbird Smart Developers and of course the ever wise and ever humble QD Ross. It's me, Ian Reid of ReidDesigns.pro and Jarrod Butts lately of Platinum Huts 103.5 fm dishing out the dirty of working in advertising. If you're new thanks for listening, if you've been here before thanks for sticking with us. Please like share and subscribe and all that stuff. . . subscribe to the podcast on Apple and Spotify and even Amazon. "But That's Not Important Right Now. A Podcast on Advertising."
_________________________________________________ Resources for helping with stress:
The WHO has a good resource here: https://www.who.int/publications/i/item/9789240003927?gclid=CjwKCAjwtKmaBhBMEiwAyINuwL8zmFBXxhO-QJNfIsFCC9SSMAlsarjPyLEOLDr7pS7ivCVVM0OCGRoCaMcQAvD_BwE"
Relieve Stress & Anxiety with Simple Breathing Techniques" https://www.youtube.com/watch?v=odADwWzHR2415
Simple Ways to Relieve Stress: https://www.healthline.com/nutrition/16-ways-relieve-stress-anxiety
_________________________________________________ Who to call if you need help
Lifeline Trinidad and Tobago Contact: 868-645-2800, life@lifelinett.com
https://tt.loopnews.com/content/ministry-lists-hotlines-depression-sufferers
_________________________________________________ Other things that help:
Follow Hindz for help with reducing stress and overall support and affirmations. This dude calms you down. https://www.youtube.com/c/HINDZSIGHT
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What happens when a sausage company had to do damage control? We get to the meat of the issue of Public Relations and how it overlaps the business of Advertising and Marketing. We also touch on race in movies, such as Richard Pryor in the Toy and Dan Aykroyd in "blackface" in Trading Places. I put on my worst Jamaican accent and Jarrod waxes philosophically about the political situation in the country. We're not political, but it does impact on working in the industry. All this and working in Woodbrook in MadAvenue in this week's episode of But That's Not Important Right Now.
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In the essay "Advice, like youth, probably just wasted on the young" by Mary Schmich, immortalised in the the Baz Luhrmann song "Wear Sunscreen" She likens Advice as ". . . a form of nostalgia, dispensing it is a way of fishing the past From the disposal, wiping it off, painting over the ugly parts And recycling it for more than it's worth." Well our advice to writers and admen and producers of content is, go easy on the Nostalgia-baiting! Using Nostalgia as a sales technique becomes old very quickly. Do you remember "Green Sands"? Sure, where is it now? All this and more, including 100 years of Crix and 100 years of Angostura Aromatic Bitters in this week's episode of But That's Not Important Right Now. A Podcast on Advertising!
Thanks for listening and as always leave us a comment, if you're new, subscribe and like us. Thanks for all the support.
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I'm suffering from the Non-Rona flu and Jarrod wasn't feeling like showing his radio face, so this episode we talk a little bit more about working the advertising industry and what happens when you get older. It's a follow on from our last episode as we read some of the comments that you, our loyal listeners have left on YouTube and various other places. In between, my roommate for the evening, my son Devan, chimes in with some sage younger person advice for us old fogeys. It's a short episode, but we have some fun with meds and stories from the world of ads. Thanks for listening and if you like it give it a share and like and all of those lovely things and help support us.
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Discussing the controversial topic of Race, Culture and Religion when it comes to Caribbean Advertising and casting for such campaigns. We talk about how it was and how it is and how its going. Things have improved, but it can still be better. Welcome back to another episode of But That's Not Important Right Now. A Podcast on Advertising in the Caribbean. Join Jarrod and Ian as we discuss topics affecting and involving the small community of advertising people. Thanks for listening, like subscribe and share to help us grow. Podcast links: https://bit.ly/btnirnpod | https://bit.ly/spbtnirnpc Support the channel here: https://bit.ly/payInow
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We're back from hiatus and we're discussing stuff: "Heady Days" was published in June of 2022 and is a laundry list of Patrick Johnstone's (former MD of Publicis Caribbean) achievements as an Ad Man. Form his beginnings in the late 1960's to his creation of the agency now known as Publicis, Patrick talks about the history of advertising in T&T. Come listen as we don't really spoil the book (I don't think we actually can) but we do try to discuss the learnings. We are joined by the always incomparable QD Ross. Is 'Heady Days" worth the paper it's printed on? Is it a valuable insight into the ad industry, a seminal work on the development of marketing and communications in the Caribbean? Listen and find out! But That's Not Important Right Now! A Podcast on Advertising.
You can buy a copy of "Heady Days" on Amazon.
Thanks to all who continue to send us feedback and advice. We love all our listeners but we do need financial support to keep going. Please consider contributing via PayPal. Sub us on Apple and Spotify and also YouTube. We talk every week on Mondays.
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In this our final episode of Season 3 we talk the idea of the white faced minstrels we find in Trinidad offices. The problems you find working in toxic environments and some advice. While we drink our coffee and water we also wax philosophical about the good times we had working at The Agency. RIP Keith Francois, Media Manager at The Agency back in the day, and a summary of the best episodes in the last year that BTNIRN has been around. This was filmed live at Rituals Maraval and streamed on Facebook. Shoutout to all our listeners, You can also view our ugly mugs here on YouTube: https://youtu.be/_n4JH8bh-w8. We will be back in September. In the meantime if you're new and now hearing and seeing us for the first time. . . please do subscribe and share us. We'd like to grow. Also hit us up a tweet on Twitter @ReidDesigns and @JarrodButts. Thanks!
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This episode dedicated to the memory of Keith Francois.
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Jarrod Butts and Ian Reid, former Advertising employees, talk about construction, building and advertising. The kind of radio ads that could have been great but ended up being poo. The old tag line of a hardware "Know how yuh finishing" starts off the conversation in this episode. The use of celebs to hawk brands, Beyoncé, Rihanna, Lebron and the testicles of Devastator. We also discuss why car radios still have the AM band, yes it's very interesting. This and more in a very late edition of But That's Not Important Right Now!
This is the penultimate episode. We will be taking a break till September and will be doing a live show on Wednesday this week. So come join us! https://fb.me/e/1qBA5PA6N This will be uploaded to the podcast the week following, so if you miss it you can come back and listen! We love all our subscribers! Thank you for listening and supporting our channel!
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End music "Under Pressure" by Michael Kobrin: https://www.youtube.com/watch?v=I06pI8VtQd4
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After a tumultuous couple of weeks with industry shock after industry shock we decided to just talk about . . . nothing. Well not nothing, Jarrod talks about his life as a radio man and we jump back into what is brand appropriateness especially during Pride Month. As usual thanks to all who listen and gave us feedback. Shout out to @audiomite for listening to us. Thanks. Also shout out to Philip Alexis on Instagram @phlex_art who's been doing some cool animated stuff in Photoshop. Yes, you heard it, PHOTOSHOP. Go check it out.
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The joke starts with "A Chef, a Bottle of Seasoning and an Airplane walk into a bar. . . " The punchline? Its Tactless. In this episode we're re-joined by our friend Quincy Ross who regaled us with his story of the Caribbean Airlines rebrand way back in the day and the offhand, politically charged comment by the then Prime Minister. But starting the show, is the mysterious case of the "Pork is Life" comment by Chef Jason Peru and all the noise that came with it. Then as if we didn't have enough on our plate NESTLÉ hit us a two for one with their Indian Arrival Day Social Media post, food filled Tabla drums. Oh boy. . . and of course the Johnny Depp trial and all the S**t associated with it. This is going to be a fun and insightful almost philosophical episode! Like share and subscribe! But That's Not Important Right Now! A Podcast about Caribbean advertising, PR, social media and how we got from there to here, every Monday.
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Happy Indian Arrival Day! Duane Boodasingh of TriniTuner.com, the Caribbean's longest and largest online forum, joins us in this episode to talk tech. How a site for car enthusiasts led the way in showing how digital advertising has changed and developed over the years and why we still have a lot to learn. Started in the late 90's Duane's TriniTuner forums has become the go to place for car enthusiasts for over two decades. But it's not just cars, Duane and his team have created a community of people who exchange ideas, discuss issues and unlike Facebook and Twitter show how a little community can do big things without resorting to censorship and an algorithm. The forum dynamic is still alive and well in the age of microblogging and status updates. We're also joined by regular guest Quincy Ross and we talk the agency business in the age of digital. But That's Not Important Right Now! A Podcast on Advertising
Thanks for listening to the show, please follow and share with everyone. Follow me on Twitter @ReidDesigns and Jarrod @Jarrodbutts as well as on Instagram and Subscribe to our Youtube Channel, Episodes and shorts every Wednesday.
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In this episode we talk about how important it is to set boundaries with people, especially clients. If you're working for an ad agency as a freelancer or even individual clients you make it known upfront that you control the narrative, you set the rules. "No. Money Down!" is the mantra. Quincy Ross joins us this week to talk about his challenges with clients who renege on their contracts. We also talk various industry news and then segue into the recent "influencer marketing" controversy and the launch of the new Breeze product at the "swanky Brix Hotel Penthouse." What really IS an "influencer" Quincy's here to help break it down. This is an episode loaded with interesting stories and advice. Get subscribed to Jarrod (@jarrod.butts), Ian (@reiddesigns) and follow us on Twitter and Instagram. If you like what you heard sub and get notified for our next episode. Share it and help us spread the good word of Advertising life. Thanks for listening!
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We tried an experiment and we apologise upfront for the terrible quality. It's even more unappealing than before! But if you can actually catch the recorded live show here: https://www.facebook.com/ReidDesigns/videos/761158335046316 and see our two beautiful craggy faces. Of course we don't have a proper mic cause well, it costs money! But we didn't let that stop us for having a fun time. Its amazing the wonderful people of Starbucks didn't throw us out! 🤣 In this episode we chatted about the Flow account going back to The Agency and what happened the last time it was there. Also we give shoutouts to our listeners and read some comments. We also meander through the life that is working in advertising. So thanks for listening to this horrible podcast! We're working on a better live show. But if you'd like to send us money https://bit.ly/payInow we would be greatly appreciated, daddy needs a new pair of everything, including a Good microphone. But That's Not Important Right Now!
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There are consequences. Dire ones. We, Jarrod and I bring on our friend from AgencyLand Kimberly to reminisce about campaigns gone by. Kimberly spills the beans about hearing about Ian even before she joined The Agency, this should be fun to hear! Jarrod talks about the Social Media Post that went viral for all the wrong reasons and we discuss more about the personalities we find in Your Agency. Who are the people in your agency? But That's Not Important Right Now! A podcast on advertising.
Thanks for listening, and please do share, like and subscribe. Follow us on all the Socials. @ReidDesigns and @JarrodButts and send us a DM if you think we're lying about anything. :) I swear we're not making this shit up. I swear!
New episodes every Monday and Wednesday on youtube.
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What does this mean? Well in this Episode we are joined by our illustrious partner in advertising mayhem, Quincy Ross to talk once again about advertising of yesteryear. Yesteryear sounds so far, but it wasn't. Only a few years ago we were looking forward to the latest Absolut Vodka press execution and why its seems less relevant today in the age of digital advertising. We critique Kendall Oil's social media offerings and Google ads. We read some comments from you the fans, also gatekeeping by the the kids when buying cereal and the prizes you got. Anyone remember Zero Heroes?! We do! and Garbage Pail Kids trading cards. Can an ad be an NFT? Who knows? All this and more in this here episode 15 of But That's Not Important Right Now! A podcast on advertising in the Caribbean.
Do you want to hear more song renditions by Ian and Jarrod? bit.ly/PayInow and we'll do it.
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Our copywriter friend Randall joins us to continue to build our fictitious agency, Dungeon Master DnD style! It is the ultimate goal of this podcast to publish in book form, our experiences working in advertising in the Caribbean. It's been one year since we started this podcast and we thank all our followers and listeners. I know we can be "unappealing" and maybe a bit boring, but we thank you for sticking with us! So who are the people in The Agency. After our last episode we solidify some of the individuals you find in a typical Caribbean Ad Agency. From the absentee owner, the Paranoid CD and the permanently happy and ultra positive Account Executive. It's going to be a blast. So if you're stuck in traffic, or just listening to us with your morning coffee then we hope you have a good day. But That's Not Important Right Now! Subscribe, like, share and all that stuff.
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Lucky Number 13?! This is the podcast about advertising in the Caribbean. In this episode we talk about the closing of one of the older ad Agencies in T&T IOM aka Inglefield Caribbean aka "Inglefield" and the ramifications of an economy in crisis on the ad agency business. We delve into the comments about the quality of our show. We're looking at you @faeiryne and we have a response. Them be fightin' words really. Listen to the podcast to find out what she said. Then lastly we do a little brainstorm session on building characters for a novel we may write in the future. Sing with me: Who are the People in Your Agency? In your Agency? In your Agency! https://www.youtube.com/watch?v=V2bbnlZwlGQ But That's Not Important Right Now! A new episode every Monday and every wednesday on YouTube. Subscribe share all that diddly o. Thanks for listening! Follow us on Twitter: @jarrodbutts and @ReidDesigns Support the channel here: https://bit.ly/payInow
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Hungry?
Homemade Spaghetti Sauce
By LAUREN ALLEN
- 1 pound ground beef (or ½ lb ground Italian sausage and ½ lb ground beef)
- salt and freshly ground black pepper, to taste
- 1 medium onion, chopped
- 15 ounces tomato sauce
- 6 ounces tomato paste
- 1/2 teaspoon Italian seasoning
- 1 Tablespoon dried parsley flakes
- 1 teaspoon garlic powder
- crushed red pepper flakes, to taste
- 1 Tablespoon Worcestershire sauce
- 1 Tablespoon granulated sugar
- 1 cup water
- 1/4 cup fresh basil leaves (optional)
- spaghetti noodles, for serving
Instructions * Season ground beef with salt and pepper. * In a large skillet, add the beef and chopped onion and brown. Drain excess grease. * Add tomato sauce, tomato paste, Italian seasoning, parsley, garlic powder, crushed red pepper, worcestershire, and sugar to the skillet. * Stir well to combine and bring to a boil. Add water and stir well. * Reduce heat and simmer for 30 minutes. Add chopped basil before serving, if desired.
This is not the recipe used in the movies Godfather, and Goodfellas, but hope you enjoy it. This is all about food sponsorship and food cooking shows and food TikToks in general. The landscape for food styling and presentation of food in the advertising and marketing space has changed dramatically. . . In this episode we talk to our former co-worker at The Agency Ave LeBlanc, who comes on to discuss with me (and then Jarrod who joined us late) the use of expansive additions to "poor people" food like Feta. What's Feta? Feta is a Greek brined curd white cheese made from sheep's milk or from a mixture of sheep and goat's milk. But That’s Not Important Right Now!
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Yes we had to talk about it. You may have had your fill of Will, but it's all about the brand and being part of the public conversation. Should you advertise using culturally relevant memes? It's all about tone and your brand DNA. We certainly don't think you should call your new product the "Little Person Pastry" but hey, if it works! We are joined today by our friends Quincy E Ross, Natasha Gill and newcomers Joshua Awai (IG @dlivingroom_) and his bud Nicholas Joseph (IG @639media). If this is your first time here, thanks for joining us. This is the podcast about advertising in the Caribbean. Jarrod Butts and Ian Reid, old school advertising people, talk about old school ad agency life and we bring in people to talk about new digital media. There's something here for everyone. But That's Not Important Right Now! If you like listening to us, share with your friends, subscribe and hit that bell. We appear every Monday to make your week a little more bearable.
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Q D Ross and Anthony Burnley join Jarrod and Ian in a discussion about the changing face of the ad agency business. We're moving into a post-pandemic world after two years using remote work. Suffice to say people would rather not brave the traffic and work from home. Bosses have other ideas. "We shouldn't be talking about time, we should be talking about productivity" says Anthony and he's right of course. The old agency model bills by the hour. We need a new system if we're to survive. One of many talking points in our discussion. This was taped in front a small group of live participants on Facebook. Thanks to all who participated. Please share and subscribe.
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If you are one of those people who think that winning awards is the key to success, this is the episode for you. We share our thoughts on how to level up in the advertising game. HINT: Winning awards for the agency isn't it. You should always be open to learning and finding new skills and never stop trying no matter what happens. Damion and Natasha join me, Ian and my cohort in creativity Jarrod, to talk about things like becoming a robot mid podcast taping, why becoming stagnant in your job is a real deal, Star Trek quotes and more. This is the podcast about working in the Ad Agency Business. We have a request for our long time listeners Share this with your colleagues. Even if you agree with everything (and we hope you don't, cause that would be boring) we're asking you to share this one. Far and Wide. Thanks for listening and supporting us. Follow us on Twitter and Instagram @JarrodButts @ReidDesigns @tashagill and @damionstbernard.
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This week we start out on a trajectory out of our earthly bonds, but then we come back again all knowledgeable and shit about Ad campaigns. Jarrod and I talk about ideas and ideation. Yes they cost money. Yes the idea is best revealed in the execution, but before we can execute something (it's a scary word isn't it) we have to come up with an idea. It's not as easy as it sounds. We have come up with some real zingers of an idea, even talk about Mastercard's Priceless Memes and Holiday Inn's "It won't make you smarter but you'll feel smarter" Campaign (https://www.youtube.com/watch?v=eHCTaUFXpP8) and Geico "I saved a ton of money" ideas. Got Milk tho? (https://www.youtube.com/watch?v=NKllfrSvrE0) We also talk about the bad ideas that led to even worse executions (cough cough *Giant Cockroach!") and why sometimes it's just best to leave the client to torpedo their own campaigns by themselves. . . Remember Angostura XS? Yeah no one does. But That's Not Important Right Now! A podcast on Advertising and Marketing. Its fun, come listen and leave us a comment and subscribe. Thanks for listening!
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Email us at ian@reiddesigns.pro
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Quincy Ross and Anthony Burnley, communicators and salt of the Earth Carnival enthusiasts come on our show to school us on what Carnival in T&T is and what it CANNOT be. We talk about where the art form of the "brand Carnival" needs to be in this the "New Normal" and that really, we are never, ever, ever getting back to "normal". All of this sparked by the selling out of costumes by Tribe Carnival for 2023. Are we even SURE we're having a Carnival for 2023? We'll see. All this and more (Ukraine, Pootin and the rest) with Ian Reid (@ReidDesigns) and Jarrod Butts of 103.5 Platinum FM In The Morning (@JarrodButts) on this week's episode of But That's Not Important Right Now! If you're new thanks for listening, if you're coming back again, you like punishment (kidding) and we appreciate it! So go share it and tell your ad friends. This is the podcast about advertising and marketing. Contribute here https://bit.ly/payInow and subscribe!
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It’s all about CONfidence. The CONviction of the sale, CONstantly pushing the envelope of creativity. We could go on, but we don’t. We talk to Asma Ali Creative Director at Ogilvy Caribbean about the recent spate of shows and documentaries about con artists. We discuss the ability of advertisers to “con” us into buying stuff we sometimes don’t need. We talk 'bout working in the agency which in the case of MadBird is in itself a con. But That’s Not Important Right Now. Just go listen to the whole thing and leave a comment. What do you think about MadBird and the art of the Advertising “con”?
Here's the link to the MadBird story: https://www.bbc.com/news/uk-60387324
Follow us on Twitter @ReidDesigns and @JarrodButts. Follow Asma on IG @auzzysworld Follow Jamilla Bannister on IG at @jamilabannister
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We're joined by Renaissance Woman the Great Natasha Gill, Artist, Businesswoman and all round awesome lady in advertising. Natasha lays down her experiences working with us at The Agency. This is the Rant session. We get all salty (even the chocolate ones in the shape of balls), pissy and spill the coffee beans about the shortfalls of Caribbean advertising agency management in the last two decades. But it's not all depressing stuff, we got some good stories in here as well. So grab the tea, coffee and the alcohol and listen in to two guys and a girl talk about your favourite subject. Advertising. What's that? It's how you sell a product, But That's Not Important Right Now!
Follow us at @jarrodbutts @reiddesigns and @natashagillart on Instagram.
Have a complaint? We don't care. Well yes, we do, so send me a DM or email me at ian@reiddesigns.pro and let us know what your beef is.
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Ian is still suffering the effects of the flu. No not the rona. And so is Jarrod. Sí. We're both hacking up cough balls and talking about cough remedies. So this one is a short one. In which we talk about annoying radio voice talents, being afraid to talk on a podcast or in public (it's called Glossophobia but that's not important right now) and the pizzeria from abroad who made the calzone Batman post that had everyone confused. All this and more in a short truncated half hour edition of: But That's Not cough cough coughhhhhhhh. . . roll tape. . . weezer
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if you'd like to be featured or come on a chat with us, drop me an email at ian@reiddesigns.pro
Thanks for listening, we're also on Youtube: https://bit.ly/btnirn-ytc new episodes posted every Wednesday morning.
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This week's episode continues from last week's post about the Traditional vs The New Media. We talk with Keiran Khan of Huckleberry Media otherwise known as @notanadagency. After 10 years in the business Keiran talks about how we in the industry got here and where we're going. We also talk the passing of Vanna Vee :( and the continued bad headlines of our favourite furniture store. See the ad here. (https://reiddesigns.pro/wp-content/uploads/2022/01/GRAB-IT-BEFORE-ITS-GONE.jpg) So grab some coffee or tea or your favourite alcoholic beverage and listen to us talk smack about your favourite industry. The Mad Mad world of Advertising. But That’s Not Important Right Now!
Shows republished on YouTube on Wednesdays here. https://bit.ly/btnirn-ytc
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This is our funniest episode yet, from talking about the Home Dick: Vibrating Brown Chair, to the mispronunciations of Paradigm. Wait till the end when Jarrod drops a bombshell revelation! We also talk about the Harlem Shake. You want to see Jarrod with ladies pumps do the Harlem Shake. . . Of Course you Do! Then look no further, Go here: https://www.youtube.com/watch?v=4bwfiqzc3K0 You don't want to miss this episode. Shout out to our friends Radha Singh of All Things Rock, Huckleberry Media's (https://twitter.com/notanadagency) Kieran Khan and of course all our listeners. As usual follow us on twitter @reiddesigns and @jarrodbutts and we always welcome suggestions and comments. If you'd like to contribute to the podcast we have a link for that here: https://bit.ly/payInow
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So welcome back. We tell ourselves. This is Season 3! It's our first ever look back then forward episode. The first for 2022. As usual we talk a lot of crap but in the end we hope you feel a little better about your day and we hope you have a great week! In this episode we talk about Political Advertising, a look again at the polariasing aspects of social media and how its harder and harder to sway people from their brands. But of course, That's Not Important Right Now.
email us you suggestions at ian@reiddesigns.pro
drop us a tweet on twitter @reiddesigns and @jarrodbutts (yes that is his real name!)
if you'd like to contribute in some way please go here https://bit.ly/payInow and as always thank you for listening!
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Merry Christmas to all our listeners! This week we talk about Agency Christmas Parties and our experiences working during Christmas. We host a bevy of guests: Q D Ross, Anthony Burnley, Romauld Castillo of Voicettpro, Asma Ali, Creative Director of Ogilvy Caribbean, Tracy J Hutchings, Antony Scully of Scully Photography, and of course Jarrod and myself, Ian Reid of ReidDesigns.pro. This was originally a live Facebook/Twitter/and Youtube event and this is the edited version. Alcohol: The cause of and solution to all life's problems! Ad people and alcohol is both the problem and solution. In this episode we talk about how Alcohol forms part of the everyday experience of ad men especially during Christmas. We also delve into product launch experiences and the expectations of working during the season. Thanks to all of our listeners and followers and fans this year. We'll be back in the new year with more stories from the cubicles of The Agency. We appreciate all the feedback and comments and we hope to do more things in 2022. So please share and let your friends know and remember! But That's Not Important Right Now!
Contribute to the cast here https://bit.ly/payInow (thanks!)
Follow us on Twitter and Instagram: @reiddesigns @jarrodbutts!
Check out my opensea project here: https://opensea.io/ReidDesigns
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. . . But it may be a Turkey! In this Episode we bring on Quincy D Ross to chat with us about associations. What's that? It's a group of like minded individuals who come together to uplift themselves. But That's Not Important Right Now: A podcast about advertising where two guys Jarrod Butts (@JarrodButts) and Ian Reid (@ReidDesigns) talk weekly about our experiences working in advertising in the Caribbean. We have an open call for anyone in the Advertising Association to message us on any platform to rebut or agree with anything we've said here. This is a long standing request by many guests to "talk about the AAATT", well we've done it and it's not all doom and gloom. We got some great ideas and suggestions. As usual please share with your colleagues and if you agree or totally disagree leave a comment or let us know on Twitter. If you'd like to help us with our podcast in other ways then please consider contributing to our paypal. https://bit.ly/payInow we need a fresh pair of everything (Mics, Zoom subscriptions, and so on) We will give you a shout out and be eternally grateful. Thanks for listening!
Join us on Wednesday 1st December 2021 for our 1st ever DIGITAL CHRISTMAS PARTY! We're going Live on Facebook (facebook.com/reiddesigsn.pro) and Twitter from 6:30pm. BE THERE we'll be having previous guests, drinking sorrel and ginger beer and well. . beer, and other psychedelics and talking about past agency Christmas parties! So come join the fun!
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This podcast is about advertising. You really need to have a thick skin to work in advertising. A friend of mine said "My dream was to work in The Agency" and I said "Sigh. . . mine too" Sadly dreams sometimes get destroyed on the harsh rocks of reality. After 20 years working in advertising Jarrod and me, Ian, lay down the stories that make up this Mad, Mad World of Caribbean Advertising. This episode is about radio ads that are terribly produced. . . we're watching you "Price vs Taste" spot! and attention to detail when doing TV commercials. With social media even the slightest slip up can spell a certain amount of disaster. Red vs Green. Did I mention I am doing NFT's now? check it out here: https://opensea.io/ReidDesigns so head over and buy some art. Thank you for listening and subscribing. We always welcome suggestions and comments. So hit us up on Twitter @reiddesigns and @jarrodbutts. Drop me an email ian@reiddesigns.pro. Share the wealth and tell your industry friends. But That's Not Important Right Now!
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What happens when The Agency becomes Shocked Awed and Dismayed? We have a new Acronym! Don't get SAD. Get restitution! what's that? Well it's demanding pay for services rendered, But That's Not Important Right Now. Jarrod and Ian talk to eminent photographer and good friend Antony Scully about working for The Agencies and on being a photographer in this new age of technology. We also talk about Friedrich Wilhelm Nietzsche. . . no not him. The one with the niches. But That's Not Important Right Now, a podcast about the craziness that occurs in the ad industry in the Caribbean. We thank you for listening. Please subscribe and hit that notification on your podcast setting app thing. Follow Jarrod on Twitter @JarrodButts and Ian @ReidDesigns. If you'd like to help us out with our podcast you can contribute here https://bit.ly/payInow we're also on youtube. https://bit.ly/btnirn-ytc where we post shorts and other interesting snippets from our shows. Have a Creative Day! 😄
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Its Divail. Or at least it was when we recorded this. So we took a deep dive into the marketing of the season. The stories behind some of the work Ian did on KLIM and the "other" milk brand. How contrast works (you can only get light from darkness) and the evolution of that Big Red Dressed Fat Man. What this? What's This? to paraphrase Jack. This is Episode 12! Join Ian and Jarrod, two guys who used to work in an ad agency telling our stories and having fun doing it. But That's Not Important Right Now! Please do subscribe for more, leave us a comment and share. It will help us out a lot. Also follow us on Twitter and Instagram @reiddesigns and @jarrodbutts. We would appreciate it if you would also help us out by contributing to the channel. https://paypal.me/reiddesigns Thank you. You WILL receive a shout out and thanks on air.
If you'd like to guest star please email me at ian@reiddesigns.pro
If you'd like to sponsor please email me as well. Thanks.
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Joining us this week is Tracy J Hutchings again, to proclaim what a creative does and what an Ad Agency is for. We talk about cigarette advertising back in the day and how the approach to advertising is fighting an uphill battle against the algorithm and science. A creative is there to add that little secret sauce to a marketing campaign, and sometimes the data can only tell you so much. You need an Agency or Creative like us to help guide you and provide that organic human touch. In this episode we also shout out our friend Jamilla Bannister and how she had to deal with a locked business Instagram account and why your brand and product needs to be unique. If it not unique it can easily be stolen by the competition. You should never be afraid of your competition, but you need to learn from them and grow. Again thanks for listening and keep sharing and subscribing. :) We love you all and if you're new here welcome. But That's Not Important Right Now!
Follow us on Twitter @Jarrod.Butts and @ReidDesigns. and if you like the show please consider contributing to help us make it even better! You will get a shoutout and our eternal thanks. donate here: https://paypal.me/reiddesigns
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Our story begins inside the dark denizens of what those would call a hub of creativity. Those who work there are expected to be adequately compensated. But take the recesses of a building in the dead of night, allied with the memories of the people who work there, and their collective inner vision becomes mercilessly sharp. . . their vivid fantasies meet with cold reality. And once joined, there is no escape. . .
But That's Not Important Right Now! Episode 10 of Season 2! It's our Halloween Episode! This round we bring on Damion "Night Shift" St Bernard, brand dev, strategic thinker and creative guru. There is a reason we call him "Night Shift". We won't spoil it here. But we have three entertaining stories from the cubicle pens of Advertising Agency reality. Have a seat, roast some marshmallows. . . and let us regale you with tales of terror from beyond the Agency grave!
Follow us on Twitter @Jarrod.Butts and @ReidDesigns. and if you like the show please consider contributing to help us make it even better! You will get a shoutout and our eternal thanks. donate here: https://paypal.me/reiddesigns
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Joining us in virtual studio is a big name in the music industry. We welcome Carl "Beaver" Henderson. Musical Auter and all round cool guy who talks about experience, music production and why agencies have gatekept the writing of quality songs for too long. Beaver has been writing, making and producing music for over 50 years. He's worked as head of the Copyright Association of Trinidad & Tobago for three terms (what fun!) and is an expert in music copyright. We also talk a bit about his Ginseng Up ad and Carib Beer and Guinness. Remember "We are the world?" he did one for Heineken that became a hit song on its own! Lots talked about in this episode! Oh and we talk about Netflix's Squid Game, because its. . . "trending". Thanks for listening and following. Find us on Twitter @jarrodutts and @reiddesigns. We're also on YouTube so go subscribe there and smash that bell!
Want to support this Podcast? We are accepting support via paypal for better equipment. So go here (https://paypal.me/reiddesigns) and help us buy a mic to do quality content! Thanks. But That's Not Important Right Now!
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What's in a name? Well Jarrod and I seek to find out. Marketing and Advertising can be a confusing business and none other than Trinidad James proves that right. We find out that Hibiscus is NOT a plant to make juice. Lolita was a snack and we can turn something so innocent to something so wrong. The Biscuit from almost a different reality call "Lik Lik Toti" but if you read that with a giggle, you aren't the target market. You're not even in the same country! What country? Ahaha! Listen to find out! Join us for yet another round with the crazy stories of the day in the world of advertising. Of course thanks for listening and please share and subscribe. Follow us on Twitter @JarrodButts and @ReidDesigns.
Lik Lik Toti Biscuit Ad
Trinidad James Homewrk brand (he didn't do his homework)
Find us on Youtube "But That's Not Important Right Now"
Check out my website: ReidDesigns.pro and you if you'd like to support the channel please check out my paypal here. Thanks
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In this episode Jarrod Butts and Ian Reid, formerly employees of a big ad agency in the Caribbean, chat with a live audience. One of the biggest questions people want to know: What was the inter agency rivalry like? Well we got a show about tearing up concepts and spreading them all over town so the other agency doesn't find out about it. A show about the code word "Geronimo" and why to start the action downstairs. Ice Rinks. . . and snow in the Caribbean and a teaser about our future podcast about Ad Agency Awards. You do not want to miss this one! Please subscribe and share with your friends. Also check out past episodes on YouTube "But That's Not Important Right Now"
Want to help us with the production of this podcast? Send me an email to ian@ReidDesigns.pro or get in contact with me on Instagram or Twitter @reiddesigns. You can also contribute financially to our PayPal. Thank you.
Follow Jarrod on Twitter @jarrodbutts, he will follow you back. Also check him out on Platinum 103.5fm in the mornings.
Follow Chad Camacho's Instagram here @frondlyvancouver and get yourself a nice houseplant.
Find Lydon Mang of Toyota here. He'll get you a great deal on a great vehicle!
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With the extremely talented and chill Mick Seegobin. Motion Graphics talent who worked with Jarrod Butts and myself, at The Agency. He currently freelances out of Canada and does work on such awesome shows as Kid Cosmic. He also has an awesome Instagram page which he neglects. He says F--k sometimes. Mick and we, talk about working in the ad industry, his best ad and his not so great work. If you're new here, welcome, returning, welcome back, thank you. If you'd like to help out the channel we have a PayPal account (https://paypal.me/reiddesigns). (sendmoney). We'd also love to hear your comments and suggestions. If you'd like to jump onto the show send me an email at ian@reiddesigns.pro.
Follow us on twitter @jarrodbutts and @reiddesigns
On Instagram: @Butts.Jarrod and @ReidDesigns
and on YouTube: But That's Not Important Right Now.
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Randall was a Senior Copywriter at The Agency. This is is his story. From being a human vacuum to facing down the hard questions in a pitch. This one you don't want to miss. We talk about being a 20 something year old and finding your place in the working world. If you're new to the podcast welcome, returning thank you very much. Please share and subscribe. We are Ian and Jarrod, But That's Not Important Right Now. Follow us on Twitter & Instagram @jarrodbutts (he will follow back) and @ReidDesigns.
Find older episodes now on YouTube. But That's Not Important Right Now.
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Mr Timmy Mora, joins us today to talk about his vast knowledge about video production in T&T. He is the owner of the YouTube channel "Visual Art and Production" and the company that it belongs. Timmy's stories are both heartbreaking and funny. Experience his forays into video editing on 2 inch tape at the one and only TV station on the island, in the 70's. His story of the hyped up show of Chandelier's new song and why no one actually saw it. The despair at seeing thousands of hours of footage being thrown away and his attempts now to preserve our video heritage. Jarrod and I also talk about us being of the TTT/Sesame Street generation. But That's Not Important Right Now. We are always looking for guests and suggestions for our next episodes, so if you have a story you'd like to come tell send me an email ian@reiddesigns.pro or tweet to Jarrod on Twitter. You can also find past episodes on Youtube here. Thanks for listening.
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If you're currently stressed out and trying to get some inspiration for that new ad you have to create, we get you. In this episode we randomly talk about writing jingles that may or not be culturally sensitive and other stories from in the world of Caribbean Advertising. We welcome our guests Tracy J Hutchings and the Creative Director of Ogilvy Caribbean Asma Ali! What's "resonance"? It's the quality of evoking a response. But That's Not Important Right Now. If you'd like to put some money in my hand then paypal me at ireid2k@gmail.com. It's all good. Follow us on IG, Twitter and of course if you're new here please subscribe. Every Monday we come with a new episode. Thanks for listening!
Asma Ali: @auzzysworld
Tracy Hutchings IG: @wearetracy
Jarrod Butts IG: @butts.jarrod
Ian Reid IG: @ReidDesigns
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We seem to have a love hate relationship with Clucking Chickens. This week we talk about social media writing and the fun Dick and Jane had with content creation this week. Tracy J Hutchings rejoins us and oh this one is a Clucking mess! If you haven't figured out what's Clucking wrong then you need to listen. What's a chicken? Well its a type of flightless bird. . . wait we've done this one already! But That's Not Important Right Now!
If you are a fan of the channel we're not asking for anything but a share. Share it and post it all over for us. We want to get the word out.
Follow us on Twitter and Instagram and don't forget. . . have a creative day! 😀
Thanks for listening!
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And we're back. Like that earworm you can't get rid of. In this episode we talk about The Agency moving after 2 decades in the same spot, the joys of scaling up an agency and the depressing lows of scaling back down. Crix, dressing in drag and taking your Pacro Water. What's that? It's a. . . you know what? Just listen, you'll find out!
Thanks for all who subscribed, please share and subscribe. We will be posting a new episode every Monday. So look out for that. Also we are reposting Season 1 on YouTube, so share our channel there as well.
Thanks to Timmy Mora from Visual Art And Production on Youtube. Go subscribe to him as well.
Follow us on Twitter @jarrodbutts and @reiddesigns.
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It's been a great run! Thanks to all who listened but this sadly is the last episode of this season. HA! Caught you. We'll be taking a short break and learning from our mistakes and coming back with your suggestions in September '21. This episode we never thought we'd reach. We set out to do a podcast and we did it consistently for 10 weeks! TEN WEEKS! That's like what? 6 months in dog years? Anyway we went live on Facebook and got a ton of guests joining us to talk about the latest ad dropped by Carib Brewery for Mackeson Stout. We talk to Anthony Burnley formerly of Ogively Caribbean to discuss the ad. We also had a special surprise guest of our dear friend Francisca Hector who gave us a little view of working in media. We were joined as well by our past guest Tracey J Hutchings. It was truly a good time that was had by all. But we must say goodbye.
"Parting is such sweet sorrow," hmm, Captain? "Have we not heard the chimes at midnight?"
See you in a few weeks. In the meantime please do listen to all the episodes and leave us a comment. Follow us on Twitter. @jarrodbutts and @reiddesigns. Thank you for listening.
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And we have a theme song. . . or something. Welcome back to another episode of But That's Not Important Right Now! where Jarrod Butts of writing and radio and myself Ian Reid of the advertising fraternity discuss our experiences working in advertising. This episode has us talking about keeping calm, helping people and having a calming space to chill. Also Influencer Marketing, Emily In Paris and a call for anyone with any information on the 1981 Tunnocks commercial with the Star Wars toy. If you know where we can get our hands on a copy of this please email me ian@reiddesigns.pro or tweet to @jarrodbutts with more information. Thanks for listening and for following us! Enjoy!
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How now brown cow!
We talk a lot of Crap!
Yes we do. We're nearing our 10th episode in season 1. Soon we shall be in Season 2. New episodes every Thursday! Sub and enjoy! And always. . . BUT THAT'S NOT IMPORTANT RIGHT NOW!
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This week we thank the Universe and someone up there for giving Jarrod the presence of mind to use the heimlich maneuver on himself while having a choking episode. Why choking isn't the number one cause of death while home alone, and accidents at the agency though few were always a reality. We discuss the reason Ian is in Facebook jail and what that means for having a digital business. Ian discusses the viral campaigns that he developed and worked on over the years and Jarrod weighs in on why he's not on TikTok. Also what is CBD? Well is a herb you take to calm the f**k down, maybe we should get some. BUT THAT'S NOT IMPORTANT RIGHT NOW!
Comments are always welcome. Please find Ian on Instagram @ReidDesigns and Twitter @ReidDesigns also Jarrod on Twitter @JarrodButts (he will follow you back). Please leave us a rating and a review. We'll read it out on air. Thanks to all who have followed and subscribed. Thank you.
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In this week's Episode Jarrod made us late to the podcast (hint: he got the Second Stabby Jabby Vaccine) but we got a pleasant surprise with special guest Kevan Gibbs, Graphic artist, Alderman and all round awesome expert on all things marketing and creativity. Its an EXTRA long session split into two parts. . . in the first part Jarrod and I talk about originality and then in the second part Kevan talks more about originality and developing as a Graphic Artist. As usual please subscribe, follow and send us a comment on Twitter @jarrodbutts and @reiddesigns and let us know how we can improve and what other things you'd like to hear. What's that? A forklift. . . its a vehicle with a pronged device in front for lifting and carrying heavy loads, especially Ford Rangers. . . BUT THAT'S NOT IMPORTANT RIGHT NOW!
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This episode we delve into the current event topic of Michael B Jordan's J'ouvert Rum. What is J'ouvert? It's the official start of Carnival, at dawn on the Monday preceding Lent. BUT THAT'S NOT IMPORTANT RIGHT NOW. Listen to the stories of why people's panties are all in a bunch over this rum, why #trinidadisnotarealplace and other things about advertising the country as a destination. Also going to Germany to learn how to use Quark xPress. . . BUT THAT'S NOT IMPORTANT RIGHT NOW. If you like this and our other content please find us on Twitter and let us know. @jarrodricardoB and @ReidDesigns.
This was originally live streamed on Facebook on the morning of Tuesday 22 June.
Thanks for Listening!
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In this Episode Jarrod and I talk about getting started in an international ad agency and what the employers' expectations are (that you can't be a dick but they can be if they want to). Some advice about being interviewed for an agency job, and most of all your rights. Your right to know when you are being spied and monitored. Yes there are agencies out there that monitor you via camera and microphone! If you work for one, then be clear on what it's being used for (pretty sure its illegal!) What's that? Its contrary to or forbidden by law, especially criminal law. BUT THAT'S NOT IMPORTANT RIGHT NOW!
If you'd like to get in touch send us an email to ian@reiddesigns.pro or jarrodricardo@gmail.com
Thanks for listening please share and subscribe.
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This weeks episode we delve into the lost art of long form copy. Those ads that told stories and sold product. Also we ask our guest Jason Dookeran to tell us a bit about his job as a professional online freelance writer and what you should do and not do when making your side hustle your main hustle. Also why long form copy on a landing page converts more sales than quick short form social media posts. Oh and his Great Grandfather came from India 'cause he was vex about not being able to eat pork. What's that? India man! The continent! The cradle of civilisation man! No? Ah well BUT THAT'S NOT IMPORTANT RIGHT NOW!
Catch Jarrod Butts on 103.5 FM in the morning at 6-9am EST here.
Check out Jason's Blog here.
Like this stuff? Let us know: comment subscribe and share please.
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Where we FINALLY got a guest star! Did we mention how much we loathe Zoom? In this episode we talk about what is "advertising" What is it? "Its truth well told, but that's not important right now!" and people selling old mattress on Facebook. We also delve into the radio spot that tried to sell us a fridge but failed and the rise of Social Media to change the game. We welcome comments and suggestions. Please do remember that we're all doing this from our homes because of the "unspecified virus of unknown origins" so if you hear the dogs bark and the cock crow that's nuya business.
Follow Tracy J Hutchings on his youtube channel here.
And of course sub us for a new episode every week! What's that? "Its an arrangement to receive something, typically a publication, regularly by paying in advance." BUT THAT'S NOT IMPORTANT RIGHT NOW!
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This week Jarrod and I break down old & new Coke CRIX and Snacks and burp out a slightly distorted and badly produced episode about messing with brands products. Also why Wokeness can be bad for your brand, if you're selling alcohol and maybe what you could do instead to reach men. What's woke? It's Deluded or fake awareness or virtue signalling, BUT THAT'S NOT IMPORTANT RIGHT NOW. . .
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In Episode 1 we, Jarrod Butts, former copywriter and now radio host (again) and I Ian Reid owner and operator of the Digital Marketing Strategy company ReidDesigns.pro, talk about advertising. Not just advertising. How we got here and now in the last 20 years: Jarrod via radio and myself via. . . well ad agencies. We talk about the best and the worst ads, the kooky clients and the fun times. We also talk about the mental stress of working in this industry. The dark times. So take a listen, grab some coffee and subscribe 'cause we're coming at you with one of these every week.
"We need vaseline"
"What's that?"
"Its a a type of petroleum jelly used as an ointment and lubricant. But that's not important right now. . . " Listen.
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But That's Not Important Right now is two guys rapping about advertising and the media with a Caribbean experience.
"We gotta talk about Cows. What's that? It's a Bovine animal that gives milk, but that's not important right now."
Tune in weekly as we talk about creatives in the ad industry and media. If you have a story and you want to share email me at ian@reiddesigns.pro.
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