The Effective Marketing Podcast: Recent Episodes
Lee Allen
Lee Allen has over 20 years’ experience working with some of the world’s most recognized brands in executing their marketing strategies and driving business transformation. He will be inviting industry leaders to share their experience, thoughts, and insights across a range of topics including consumer engagement, effectiveness measurement, digital transformation, and brand sustainability objectives.
Lee is joined by Ryan Goldstein.
Ryan is the CEO and Founder of AP Keaton, an award-winning marketing agency working within the alcoholic beverage and cannabis sectors.
He is also the CMO of Petalfast, a cannabis sales accelerator based out of California and, is one of the founders of Smarty Plants, which is one of the fastest growing cannabis brands in California right now.
Lee and Ryan discuss:
- The highs and lows of starting a business and a brand
- Marketing execution evolution within the alcoholic beverage sector
- The current US Cannabis market landscape and what should we expect
In this episode Lee is joined by Jeremy Cage.
Jeremy is the Co-Founder of The BrandCHARGE and has an impressive 35-year track record of delivering profitable business growth in Marketing, Innovation, Strategy, and General Management, with organizations including Procter & Gamble PepsiCo.
Mid-career he had the courage to take his children out of school for 18 months to sail around the world and authored a book “All Dreams On Deck – Charting the Course for your Life and Work”.
Lee talks to Jeremy about:
- His career journey and experiences working with some of the world’s most recognized brands
- The importance of life experiences
- The work-life balance myth
- His approach to measuring brand value and marketing effectiveness
In this episode Lee is joined by Stephanie Bell.
Stephanie is the Executive Director of Global Marketing Services & Transformation at AVON and has also held senior leadership positions at Diageo, L’Oréal and Mindshare.
Lee talks to Stephanie about:
- Her career journey and experiences from working with some of the world’s leading brands
- Insights and learnings when transitioning from agency to client
- How Stephanie adapted to working in different regions and how this has helped her be more successful in some of her global leadership roles
Lee is joined by Steve Chasen, Vice President of Trade Marketing for Campari Group America – which owns brands including Aperol, Espolòn, Wild Turkey, SKYY vodka to name just a few.
In this episode Lee takes the opportunity to talk to Steve about:
- His career journey in the world of spirits
- Some key learnings and insights from being a ‘challenger’ brand in the US market
- The impact that COVID has had on the alcoholic beverage industry and how consumer engagement has evolved