Demanding Growth with ANNUITAS: Recent Episodes
ANNUITAS
Demanding Growth, our new podcast series, features conversations with experts on some of today’s biggest challenges to B2B growth. Learn how to drive predictable, sustainable sales growth by operationalizing your go-to-market around the customer journey. Topics covered in this series include demand generation strategy, customer journey, marketing + sales alignment, sales enablement, generating quality leads, and optimizing ROI.
Welcome Part 2 of our bonus webinar series, The Blueprint of a Strategic Demand Marketing Plan! In this installment; Jennifer, Jessica, and Jen discuss how our team develops insights, how they inform the buying process, and applying this information to our conversation track.
Shifting to a strategic demand marketing state matters now, more than ever. It’s the only way you can keep up with changing customer expectations, build a solid foundation for your go-to-market, and achieve revenue goals.
But to get there, you must have a plan.
Welcome to our bonus webinar series, The Blueprint of a Strategic Demand Marketing Plan! Join Chief Operations Officer Jennifer Harmel, Chief Growth Officer Jessica Jones, and Senior Strategy Director Jen Watson as we share our own blueprint for a results-driven strategic demand marketing plan. We’ll walk you through the process – detailing exactly what we do for clients – to help you start making the shift from tactical acts of marketing to a strategic demand marketing state. Make sure to subscribe for part 2!
Three main cohorts are leading businesses right now – Baby Boomers, Generation X, and Millennials. Join Chief Growth Officer Jessica Jones, Director of Demand Marketing Anna-Claire Hayden, and Director of Strategy Stephanie Costa as we discuss how to understand and accommodate the generational divide in B2B decision making.
To learn more about this topic, visit our website: https://www.annuitas.com/blog/2022/02/03/understanding-the-generational-divide-in-b2b-decision-making/
Are you gathering the right information along your buyer's journey? Is your sales team able to translate this information into a personalized conversation? Join Director of Demand Marketing Anna-Claire Hayden and Chief Growth Officer Jessica Jones as they discuss how to equip your sales team with the tools they need and align goals with marketing team.
To learn more about translating online behavior, visit our website.
Change management: what does it actually mean, why is it so difficult, and how can you successfully manage change within your organization? On today's episode we join ANNUITAS Chief Growth Officer Jessica Jones, Senior Director of Strategy Jen Watson, and Chief Operations Officer Jennifer Harmel to discuss the big questions surrounding change management.
For more information on change management, visit our website. https://www.annuitas.com/blog/category/change-management/