Online Marketing for Loal Business: Recent Episodes
Shelley Hoffman
Feel like marketing for local business is getting harder these days?
Wish you could figure out how to get new customers, grow your sales, increase revenue, and bring home more profit, like... yesterday?!
Heard you should be advertising online but don't know where to start or how to do it without wasting money?
Wanna know what sets thriving local businesses apart from those that are struggling to keep the doors open and the lights on?
If so, then pop in your earbuds, set your phone to ‘do not disturb’, and get ready to binge your new favorite show–
Right here, on the Online Marketing for Local Business podcast, you'll learn online marketing strategies that work specifically for local businesses.
And YES, they are totally different from strategies used for online businesses.
After 10 years of online marketing experience and helping almost 100 local businesses just like yours find success…
I’m bringing the best, the most up-to-date, the most powerful marketing strategies to YOU– along with real stories, interviews, and tips from other business owners…
All to equip and empower you to market your local business confidently and see massive growth!
Got some free time for researching and mastering every online platform? Have some extra cash to spend on testing and figuring out what works best? Yeah, I didn’t think so…
That’s why we’ve done it all FOR you and are bringing it straight TO you.
We know what local businesses NEED to be profitable–
Ready to crack the marketing code? Let’s get started!
Would you like for this holiday season to be your highest revenue season ever? We can help.
It may be too early to put up the family tree, but it's definitely not too early to plan your holiday promotions.
According to a recent study, 56% of consumers start their holiday shopping in October-- which means there's just a few weeks to plan and execute those deals and promotions that will grab their attention (and shopping dollars!)
In this episode, we have some practical tips for local business owners, along with some solid advice for planning for your seasonal strategy.
Grab a hot cocoa (if you really wanna get in the spirit) and tune in.
Links mentioned in this episode:
Sign up to the OMG Newsletter for free holiday resources and the OMG Guide to Local Online Marketing here.
We get it. Running a business keeps you super busy and showing up on social media is just one more thing you have to do. While it is important, it doesn't have to be daunting.
If social media content is always the last thing on your to-do list, no worries! This episode is all about how you can create social media content that will move the needle for your local business-- and every single idea is simple, doesn't require purchasing a thing, and won't take a lot of time! And, BONUS, you don't even have to show your face if you don't want to.
Take these ideas and run with them!
Contact Omni Marketing Group here.
Download the OMG Guide to Local Online Marketing here.
Do you wish your team could get more done in less time? Are you trying to figure out how to keep your employees (or yourself?!) motivated and on-task? Would you like to audit how you price your services and make sure you're staying profitable?
If so, then let's talk about time studies and how they can improve the efficiency and productivity of your organization.
After several weeks of our office's ongoing time study, the consensus is that YES, this method does help to keep us on track, boost productivity, and increase accountability.
All of these things have led to being able to add more clients, complete projects faster, and calculate profit more accurately-- all while streamlining processes and procedures.
If that sounds like something your business could also benefit from, a time study may be just what you need!
Download the free OMG Guide to Local Online Marketing here
Get in touch w/ Omni Marketing Group here
Learn about our project management system, Trello
Try the time tracker we use at Omni, Toggl
Article mentioned: WHAT IS A TIME STUDY
It's the most wonderful time of the year... and no, this is not a Christmas episode... it's football season!
In the south, college football reigns king, but sports programming of all types (high school football, college football, NFL, Nascar, college basketball, MLB, and everything in between) offers amazing advertising ROI.
Here's why- there's no better time to position your local business's message in front of an audience than when you have their full attention. Sports programming offers that captive audience.
In this episode, we chat all things football, including the MOST important thing to remember when advertising in sports programming.
Download the free OMG Guide to Local Online Marketing here.
Get in touch with Omni Marketing Group here.
A marketing phenomenon unlike anything we've seen in a while-- it's BARBIE! The Omni Marketing girls checked out the movie in theatres (along with millions of others) and are sharing our thoughts. In this (mostly) spoiler-free episode, we break down the marketing budget of the movie, the hype surrounding the release, our favorite-- and most surprising-- brand collabs, and more! We also chat about the movie's perspective on gender stereotypes and culture as a whole. Join us for this moment in pop culture with a few lessons in advertising along the way.
Download the OMG Guide to Local Online Marketing here.
Contact Omni Marketing Group here.
Back to school is around the corner! Do you remember science projects and science fairs?! That's what marketing can sometimes feel like-- testing and experimenting-- to find the best and most effective way to advertise.
In this episode, we talk about how we are running experiments for our local business clients. We also chat about practical ways you can test and refine your own results, how to run experiments on your own campaigns, what Google is doing to help advertisers experiment on their platform, and how to make sense of all that data-- but we promise, you don't have to be a scientific genius to get this right! It just takes an inquisitive mind and a desire to grow your business. Let's dive in.
Free guide to online marketing for local business here: omgplaybook.com
Let's talk about brand collabs-- Influencers are most notable for using this marketing strategy to grow their social media following and partner with products and brands. But local businesses can also reap the benefits of brand collaborations!
In this episode, we're giving you tips and ideas to cross-market your local business and grow your audience.
It's July already!! Summer is typically a slower time of year for local business followed by a typically busy fall season. Let's start preparing right now for a great end of the year.
In this episode, we are recapping the first half of 2023 and discussing what has worked for our local business clients. Haley shares social media tips and also a great new update to the Meta platform.
If you're ready to start the second half of the year strong, the time is now! And don't forget to download your free copy of our guide to swipe the most effective ad strategies working for real businesses in their community. Grab it here.
Launching a new product can be trial and error- but for one client it was a big WIN. After being initially skeptical about introducing a new brand to their drive-thru market, "cocktails to go" made their way into the stores with no paid aid spend or promotion.
But the market spoke- and we heard them loud and clear!
In this episode, we're product testing (because... wine slushies!!) and giving you a behind-the-scenes look at how a loyal following on social media caught wind of a new offering and propelled a full-blown product launch (that even ignited a battle of the boozy slushies).
Grab a drink-- cocktail-to-go, anyone?! and hang out with us for a marketing chat.
Want to work with Omni Marketing Group? CLICK HERE
Interested in being a guest on the show? Shoot us an email at shelley@omnimarketinggroup.net
Need to download your free copy of the OMG Guide to Marketing? omgplaybook.com
Super short and sweet episode comin' at ya discussing one big question: is Tik Tok getting banned in the US? Let's chat about what it could mean for creators, users, AND small businesses. And let us know-- do you market on Tik Tok or no?
Work with us ---> click here
Join our FB community ---> click here
What's caught our eye this week? Tune in to this episode for a quick recap of the latest marketing news-- including March Madness, what's happening in the world of influencer marketing, and... is Tik Tok getting banned?! Plus, we have some exciting news of our own to share with you!
Work with Omni Marketing Group >>herehere
Google is rolling out some new updates and we're here to help you leverage these changes to rank your local business higher in search results!
It's important to show up on Google, but it can also be tricky. These tips will help you make the most of the recent changes that we are going to dub "the 3 R's"-- reviews, relevancy, and ranking. Topics covered in this episode include how to create content that Google views as "helpful," why there is no page 2 on Google any longer, and what kind of reviews you need for your business. Tune in and stay ahead of the curve.
Click to work with Omni Marketing GroupClick to join the free community, Online Marketing for Local Business
Marketing is constantly evolving, and in the first two months of 2023, we're already seeing some major marketing trends surface. As a local business owner, you'll want to be in the know! The Marketing Girls are discussing short-form video, influencer marketing, how AI is shaping local advertising, and more in this episode.
113 million people watched the Super Bowl this year, and advertisers took that opportunity to speak to a massive audience and lauch brand spanking new ads. From funny to heartfelt and everything in between, there was something for all ages and demographics.
Even if you don't have the budget for a multi-million dollar spot, there are a lot of lessons to be learned from the big spenders.
In this episode, we chat about this year's most memorable commercials, what made them successful, and how you can apply similar principles to your own local advertising.
Follow the Marketing Girls on social media! Click here
Want to work with Omni Marketing Group? Click here
Want sales and a few quick wins in your local business? You'll want to check out this episode! I'm giving you a behind-the-scenes look at five of our most recent ad campaigns that have been SUPER successful and are easily duplicated in other businesses as well. There's tips for several different business models, including quick serve restaurants, high-ticket item sales, local retail, and more! Take a listen and let us know what ideas you'll be implmenting in your own upcoming marketing!
Strategy session with Omni Marketing Group CLICK HERE
Free Online Marketing for Local Business FB Community CLICK HERE
Want to make more sales with your social media ads? You might be making this costly mistake... because most business owners are! Social media marketing should be giving you a positive return on investment, but if it's not, it may because you just haven't found the right strategy. That's what we are talking about in this episode, and we have one BIG piece of advice for you that will change the way you see your social media ads. It will also change the results you achieve-- for the better!
Work with Omni: book a call here
Free FB group for local businesses: join here
One great thing about online marketing is how trackable and transparent results can be. But you may look at all of the anlytics from your campaigns and feel overwhelmed by the amount of data in front of you. I totally get it! While we at Omni Marketing Group get super nerdy and love to check out data and analytics, it can be hard to pinpoint what those results mean for local business.
In this episode, we're discussing the three results driven metrics that matter most to the bottom line-- these three things will give a clear picture of what it costs to acquire a new customer for your business and what your actual return on investment will look like. Armed with this information, you'll be able to make the best marketing decisions for your business and ultimately see more profit from your ads. Let's get started!
Work with Omni Marketing Group: Click here.
Join the free Online Marketing for Local Business Community: Click here.
Tik Tok may be trending, but is it the right platform to advertise your local business? In this episode we #asktheintern. Keturah shares why Tik Tok is different from other social media platforms, what grabs attentions and sets businesses apart, and a tip for local business owners that want to get started with making short videos on the app, but don't have the time or know where to start. Check out these insights to decide if Tik Tok is right for you!
Work with Omni Marketing Group: click here.
Free Online Marketing for Local Business Guide: click here.
Feeling overwhelmed with the amount of content you need to be creating for your local business? It's no secret that there is more need than ever to have a standout message online, and with the increasing popularity of video, it may seem daunting to create enough engaging content for your audience. In this episode, we have three steps to keep your production simple and streamlined. Knock out six months or more of content planning and production at once with these tips.
Free Facebook community for local business owners --> Join here
Free Marketing Audit from Omni Marketing Group --> Click here
Ready to start advertising your local business online, but wondering what the best place to start would be? We're giving our opinion in this episode.
In the new #AskOmni series, we're answering your questions from the Facebook group and client conversations. Have a question you'd like to hear answered? Send us a message in the online community here.
How can you reach more people in your local audience with less work? How can you use what you already have to reach more potential customers? How can you save time and resources, but have maximum impact in your local market? That's what we are talking about in this episode... And yes, it's possible for your local business, too.
Chances are, you are already creating content for certain platforms, including social media like Facebook or Instagram. I'm giving you four super easy ways to take your existing content and repurpose it-- doubling, or even tripling, your exposure. These tips are designed to help you work smarter, not harder.
Get ready to take some quick notes, here we go!
Join the free community for local business owners who want to learn online marketing by clicking here.
Interested in working with Omni Marketing Group? Claim your free strategy call by clicking here.
Does your business website say "wow!!" or "womp, womp..." ?
Local online marketing is all about standing out from your competition. What sets your website and online presence apart from everyone else in your area? In this episode, I've got a quick example of online branding done right, plus three key things you can learn from this outstanding site and apply to your own asap.
When I found this stellar case study, I had to share it with you. With great copy, spot-on graphics, and a cohesive "vibe" from top to bottom, this particular company nailed it... and you can, too!
Want to turn website clicks into actual customers? The tips in this episode are a great place to start.
Hey, there. You've made it to day three of the series, so congrats to you because you're on your way to increasing your revenue in no time! In today's episode, we dive into Part 3 of testing and optimizing your online marketing. Local businesses can't afford to waste precious advertising dollars on strategies that just don't work. And you don't have to!
Learn how to take a strategic approach to your marketing campaigns, read the reporting and data, and make profitable business decisions when you follow these four steps. This isn't theory or ideas, these are four tangible steps that will help you determine what to do next and how to grow faster.
Let's dig in!
Join the Online Marketing for Local Business community ---> bit.ly/omgcommunity
Work with Omni Marketing Group ---> www.omnimarketinggroup.net/book-a-call
Want to get the best bang for your marketing buck? Ready to quit guessing and start KNOWING what is working in your advertising? We're back with part 2 of the Put Your Marketing to the Test Series!
There are 3 key components you should be testing in every online marketing campaign. They all work together, but it only takes one piece to throw off your results and cause your campaign to perform lackluster.
And we aren't going for so-so here, we're going for great! So grab a pen and sticky note because we have actionable steps for you to take right now to start seeing better advertising ROI. Let's get started!
Join the Online Marketing for Local Business Facebook community ---> bit.ly/omgcommunity
Work with Omni Marketing Group ---> www.omnimarketinggroup.net/book-a-call
"How do I know what is working and what isn't in my marketing?"
Sound familiar? Most local business owners have no idea how to answer this question.
Don't be left scratching your head. Testing and optimizing is a crucial part of online marketing, but many times it's completely overlooked. A/B testing is how you will ensure that you are seeing the best possible return on investment for your advertising dollar.
In this three-part series, we discuss how to set goals for your campaigns, 3 crucial components to test in your marketing, and how to analyze the data to make the best decisions for your business.
Part One is all about why A/B testing is worth your time as a business owner... want to get the most out of your marketing budget? Want to know what's working and what's not? Then this process is for you.
Join the Online Marketing for Local Business Facebook Community ---> bit.ly/omgcommunity
Work with Omni Marketing Group ---> www.omnimarketinggroup.net/book-a-call
"Everyone is hanging out online, so I guess that's where I should advertise..."
Ever said (or thought) this?
While it's true that there are billions of online users, the reasons you should be focused on the online presence of your local business is much bigger.
In this episode, we discuss the two most important reasons you should take your digital marketing seriously right now and how to get started the right way.
Want to boost your search ranking? Need more leads for your local service business? We're here to help! Connect with Omni Marketing Group here.
Feel like marketing for local business is getting harder these days?
Wish you could figure out how to get new customers, grow your sales, increase revenue, and bring home more profit, like... yesterday?!
Heard you should be advertising online but don't know where to start or how to do it without wasting money?
Wanna know what sets thriving local businesses apart from those that are struggling to keep the doors open and the lights on?
If so, then pop in your earbuds, set your phone to ‘do not disturb’, and get ready to binge your new favorite show–
Right here, on the Online Marketing for Local Business podcast, you'll learn online marketing strategies that work specifically for local businesses.
And YES, they are totally different from strategies used for online businesses.
After 10 years of online marketing experience and helping almost 100 local businesses just like yours find success…
I’m bringing the best, the most up-to-date, the most powerful marketing strategies to YOU– along with real stories, interviews, and tips from other business owners…
All to equip and empower you to market your local business confidently and see massive growth!
Got some free time for researching and mastering every online platform? Have some extra cash to spend on testing and figuring out what works best? Yeah, I didn’t think so…
That’s why we’ve done it all FOR you and are bringing it straight TO you.
We know what local businesses NEED to be profitable–
Ready to crack the marketing code? Let’s get started!