The Private School Marketing Minute: Recent Episodes
Nick Laiuppa
Your days are already packed enough. The private school marketing minute provides ways to increase student enrollment and student retention in 10 minutes or less. Every week we break big ideas down into simple and actionable steps so private and independent schools can get and keep more students.
Content Marketing can help your school build an audience to get and keep more students enrolled.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Creating a piece of content that sells your school for you is an essential piece to any private schools marketing strategy. This is a template you can follow for your student handbook so you turn more prospects into enrolled families.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
The leaders of the Greek and Roman empire knew a thing or two about convincing writing & speaking. This is what they can teach us about copywriting for your private school's website
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
A marketing funnel will help you deliver the information that prospects actually care about when they care about it. This is how to create a funnel to get more students enrolled in your school.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
We're back with season two of this show! Today I'm teaching you how to make this upcoming school year the best enrollment year yet with 6 things that will actually move the need in your schools marketing.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Season 2 of this show will start January 14th 2024, here are a few of the things we're planning for this show and for the agency.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Happy Holidays! Here's a unique way to get more awareness and build more anticipation for your schools holiday events.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
This episode is B A N A N A S
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Increase student enrollment for free with this strategy.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
How to generate leads for your private school on a consistent basis.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
There are definitely only 3 ways to improve your website, and these are them.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
In our un-perfect world, sometimes our marketing campaign ideas don't perform as well as we would have hoped. This is how you figure out how to make them better and when to pivot to something entirely different.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Why do I need a marketing plan if I've got it all in my head... because it's all in your head.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-mark
Content marketing is not posting on your social media accounts, and it's not the email newsletter you send out about school updates.
Mentioned in This Show:
- Content Inc Book - https://a.co/d/0WkGHWH
- Content Inc Podcast - https://www.contentinc.io/
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-mark
What sounds better;
We develop our students minds, hands, and souls
Or
We develop our students minds through an unwavering commitment to employing the leading minds in every field we teach. We foster real life experience through dedicated teaching modules geared towards equipping our students for some of life's most demanding tasks. And, we nurture our students' spirts by living out biblical teachings in everything we do. By the time our students graduate they will know how to ______, ______, and ____....
Get the point? In this episode, I'm making the case that the later option is where you want to be. The more specific you can be in your private school marketing materials, than the more convincing your message will become.
Mentioned in This Show:
St Marks School (example)
- https://www.smtexas.org/about-us/statement-of-purpose
- https://characterandleadership.smtexas.org/
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
This is definitely not a 10 min or less episode lol. This is how to market a brand new private school or set up the marketing for an existing school from the ground up.
Mentioned in This Show:
- https://podcasters.spotify.com/pod/dashboard/episode/e1off3c
- https://podcasters.spotify.com/pod/dashboard/episode/e28p1pa
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
Don't be a wealth of knowledge but a bankrupt marketer. Apply what you've learned to your private school regularly.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
If you want the best people for the job you've got to promote the job.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3gPurchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/Join The Newsletter:https://nicklaiuppa.com/newsletter/Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolshttps://nicklaiuppa.com/edu-private-school-boon/The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategieshttps://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.https://nicklaiuppa.com/edu-school-stability-scorecard/Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quoteServices:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
Finish the sentence: first impressions __________
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/
Join The Newsletter:https://nicklaiuppa.com/newsletter/
Social Media:Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -
Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/
Blog:Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/
Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote
Services:Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
This is even better than getting testimonials and reviews.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/
Join The Newsletter: https://nicklaiuppa.com/newsletter/
Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn -
Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/
Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/
Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/
Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote
Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
Quick results & traffic you can't get for free with paid advertising for your school.
Mentioned in This Episode:
https://nicklaiuppa.com/social-media-marketing-strategies-for-private-schools/
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Join The Newsletter:
https://nicklaiuppa.com/newsletter/
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Money talks but free better. Grow your enrollment without spending a penny with these strategies.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Join The Newsletter:
https://nicklaiuppa.com/newsletter/
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
You can't be everything to everyone, so plant your flag in the ground and watch the enrollments roll in.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Hot take: maybe it's hard to get enrollments because your schools isn't unique enough...
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
All advertising is good advertising... right?
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Instantly know if your marketing and advertising is paying off by knowing these 9 numbers.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Guarantee the future success of your school in a way that will help you sleep better at night
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
I'm betting you'll be the only school in your state to do this
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
People don't want to be sold to... at least not in the way you're thinking about it.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Creatures of habit... good for life, bad for marketing. Let's shake it up a bit.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Generic - having no particularly distinctive quality or application. That's a definition I know no school wants to have. Here is how you go from generic to creative (and effective) with your marketing.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
I distill my eight years of marketing experience into an easy to follow "grow as you go" approach to marketing that you can implement from day one to get and keep more students.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Directory Listings Management
SEO tools and strategies for private schools to show up number one in Google's search results.
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Directory Listings Management
These are the top factors Google cares about when it comes to your private school SEO.
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Don't put all your eggs in one basket, or you'll shoot your eye out... that's how that saying goes right? This is the best way to market your school for both short term and long term gain. Basically, it's how not to shoot your eye out.
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Selling services rather than results is a common trap most schools, businesses, and marketers fall into. In today's show I teach you why selling results (rather than services) is a much better way to go about your marketing.
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Contrary to popular belief, marketing is not things you say to make your school more attractive... or is it?
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Advertising to two different purchasers is a no go in traditional marketing... but private schools are a bit of a different story. Here's why.
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Salespeople are dead... or are they. This is how we're sold to every single day without even noticing that its happening, and how you can do it for your prospective families.
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
You cant just 'turn on' your marketing and start getting new enrollments, here's why.
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Being everywhere is bad marketing advice. This is why I think schools are better off focusing their efforts on a few platforms and becoming the big fish in the little pond. Swim big fish school, swim. Social Media:LinkedIn Email Series:The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schoolsThe 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategiesScorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.Blog:Weekly Edu Marketing Strategies Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School Services:Private School Marketing Agency
The mark of a true professional is refinement. In this episode I'm sharing how my past life as a music engineer (and what I learned about professionally mixing music) influences how I think approach private school marketing.
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Too often I see school leadership only caring about marketing when re-enrollment time is here or there are seats that need to be filled. Today, I'm reading a short chapter from my upcoming book (which is all about private school marketing... go figure) that speaks to the problem of sacrificing a marketing scapegoat.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
School publications are an untapped resource for many, and I get why. They're tough to produce, hard to commit to, and even harder to get approval for. Today, I make the case for school publications by giving you three ways to use them (one is a profit generator) and one way to get the leadership team on board.
Mentioned in the Show:
Brilliance Award Winners
Kent Place
Peddie School
Cardigan Mountain School
Francis Parker School
Rowland Hall
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
I'm sorry but I had to add to the inescapable nature of ChatGPT and do an episode about it however, unlike most of the news you see I don't think it will kill private school marketers or Google. Today we're talking about how AI is just another tool in the marketers belt & why Google will still live on.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Its a tried and true method at this point; build an audience and start a brand. Creators do it everyday and celebrities' have been doing it for ages. I believe that private schools can take a page out of their books & in effect get and keep more students enrolled. Today we explore how.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Increasingly, Google has been stripping control away from advertisers on it's advertising platform which used to be a bad thing... but now it's pretty good? Were taking a look at the changes they've been making, why they're important, and what you need to do as an advertiser on the platform.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Asking for reviews is awkward, but do the benefits outweigh the tensions? We're looking at why reviews are important for private schools, how to get as many 5 star reviews as possible, and a system that makes it so simple you barely have to think about it.
Social Media:
Notable People:
Angela Brown
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Wouldn't it be nice if you didn't have to be in a perpetual state of creating new social posts, blog posts, email, podcast episodes, and content in general? This is how you can turn the content you've already created into something even more epic.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
I've said it before and I say it here again, most of the best advertising strategies were figured out ages ago. In today's show I teach you how turning your content into advertisements worked in the 1980's and is still working today.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Book:
Oglivy on Advertising
Thanks to the Kevin Costner film Field of Dreams we get the modified quote "if you build it they will come". Today we unpack how this methodology has been costly for some businesses, how it can be dangerous for private schools, and how to ensure you don't build something that no one comes to.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
As school marketers we can get burnt out on new ideas and angles for our ads and our website copy. This is a formula that I use everyday to kick burn out where it hurts and come up with new copy on demand.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
You may have heard about the 80/20 rule and how it applies in a bunch of different scenarios in our lives. But, have you ever heard it applied to marketing? In this show we explore a concept outlined in Perry Marshall's 80/20 Sales and Marketing Book, how 20% of your marketing is bringing in 80% of your results.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
It has been said that the number one job of advertisers is to be creative. I think that's a fallacy. I think the number one job of advertisers is to get the message across as clearly as possible. Today's episode explores why that is the case, how to do it, and why it's important in your private school marketing.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Today we’re finishing up the Private School Marketing Fundamentals series that I’ve been doing for the last 3 episodes with today’s episode being all about how to make your marketing extremely effective by only marketing to the right people. This concept is the most important one if you are currently running paid advertising to get or retain students so if that’s you don’t miss today’s show.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Part 3 of our private school marketing fundamentals series is all about creating and finding proof that you're school is the right choice for your prospects. This is how you slap five pounds worth of proof into their hands and the effect that can have on your enrollment and retention.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Part 2 of our private school marketing fundamentals series is all about marketing for considered purchase products, i.e. schools. This is how you stay at the top of your prospects consideration list until they are ready to make a decision for education.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
We're kicking off a new series all about school marketing fundamentals. In it, I plan on teaching you the handful of marketing strategies that will actually make a difference in your school. Today, we're talking about finding your tilt and how having one will make all of your marketing more effective and efficient.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Mentioned in the Show:
This Old Marketing Podcast
The Tilt
Groton School in MA
In today's show I teach you the fundamentals of turning run of the mill marketing emails into stories that your audience will read and connect with EVEN THOUGH they KNOW you're trying to sell them something. If your private school is using email marketing, this is how you can take it to the next level.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Mentioned in the Show:
Will Patch's Linkedin Post
In this episode I'm taking a look at the great research that Niche put together in their 2022 PK-12 Enrollment and Marketing study and discussing some of the current and future trends that I think could be emerging for private school marketing in the near future.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Mentioned in the Show:
Enrollment and Marketing study that Niche has put together. They’ve also got a lot of really good research and resources available here. I highly recommend reading the study for yourself. Big shoutout to Angela Brown for putting this data together, it’s great work!
By building an audience ONLY on social media channels, I'm proposing that your private school is walking on a slippery slope. Today, we're talking about why this is dangerous, why it's important to own your audience, and how to do it.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Mentions:
Joe Pulizzi
Robert Rose
This Old Marketing Podcast
Truly I tell you this is how you turn more of your website visitors into enrolled members of your private school. In my opinion this is one of the highest ROI types of marketing that you can do for your school. This week I show you how to use split testing to get the most out of the traffic you're already receiving and essentially find more free money.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Inspired by a couple of my friends and colleagues - David Willows and Will Patch - today we're talking about why every school is using the same boring, mundane language in their website and marketing materials and how to break that up and write words that move your audience closer to enrolling in your school.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
David's post:
https://www.yellowcar.io/post/school-websites-and-why-our-words-often-don-t-matter
Storytelling in marketing is a term that is so overused and washed out that people hardly know what it actually looks like, let alone why it works. In today's episode I teach you why you should package your schools benefits and offers into a story using a real world example so you know exactly what it looks like.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Buying businesses and tools that serve a similar audience as a growth strategy is nothing new in the world of business. So then, why isn't this strategy on the minds of school marketers? Today's episode is all about growing your private school's influence immediately through M&A (merger and acquisition).
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Studies:
Research from The Tilt
Gold Coast Schools
My wife is part of a couple of Facebook Groups dedicated to cloth diapering. Naturally, this got me thinking about private education marketing. Specifically, how your private school can take advantage of Facebook Groups to attract and grow an audience that is interested in what you have to offer. Most schools are using Facebook groups strictly as a closed group comprised of their current enrolled families. This strategy opens up Facebook Groups to people BEFORE they are enrolled with you.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
In today’s show, we’re going to talk about what ALL of your marketing material should be doing. I hope to put your mind at ease a bit and reduce some of the overwhelm that we all feel as school marketers by giving you a simple understanding and structure for the grand idea that is marketing.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
In this episode of The Private School Marketing Minute, I aim to draw on the similarities between what private and public education can do for their students and families and how that relates to free vs. paid media. Then I’ll try to convince you to take a page out of the books of these paid media platforms so you can use their strategies to get and keep students enrolled.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Hey! Today we're talking about remarketing and retargeting advertising for increasing your student retention rates. Yes, paying money to have your current students and families can see more information about you. On the surface, this sounds like a waste of money. My goal in this episode is to show you the wealth of opportunity that is available if this is done correctly. You'll learn why it's important, how to do it, and what to use for your advertisements all in todays show.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Hey! Welcome to today's show. Direct mail marketing is a dead artform... that's good news for you. It means that it's a platform begging to be used the right way. Today I'm teaching you how to do direct mail marketing the right way so you not only stand out but you strengthen the relationship between your school and your families.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Hey! Welcome to today's show. Contrary to what you heard your coworker who isn't a professional marketer talk about, email marketing is not dead. In fact, it's very much alive. 99% of email users check their email every single day. THAT'S A LOT. In today's show, I'm teaching you how to use email marketing to build deeper relationships with your families through content creation & email marketing.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Hey! I’m happy you’re here. Student retention for private schools is more important now than it has been in a decade. With the current state of the economy the time to run a full fledged student retention program is now. In this episode I'll make the case for inverting your spending from getting new students to keeping your current ones enrolled. I hope this show will be helpful to you. Let's continue the conversation on social media. DM me on of the platforms below I'd love to hear how you are dealing with the economy, what student retention programs you are currently running, and or how this episode helped you get started. Looking forward to hearing from you! Until next time, enjoy your week!
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Hey! I’m happy you’re here. We all know that social media is important for private schools. In today’s episode, I’m looking at it differently and discussing why now might be the best time for your private school to get on social media. I’ll also show you how you can create high-volume content without feeling overwhelmed.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
No single ad, blog post, email, direct mailer, event, or testimony can convince a prospective family to choose a private school over a public school or your private school over the other private school. There are hundreds, if not thousands of things that have to happen to fully convince a prospective family to choose private. Ultimately THEY need to make that decision. They need to make the switch flip in their head. In other words, it’s a long buying cycle. Most people don’t just wake up and choose your private school. It may seem that way, but that split-second decision was caused by months or maybe even years of small situations all building up to that choice. The goal is to position your private school into their buying cycle and remain there until that family is either not interested anymore or considering you for their choice. This episode explains that and how to do it.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Simplifying is often the best way to make a quantum leap forward in your school marketing strategy. There is a reason why "Keep it Simple Stupid" is a saying. There's a reason why the best sports coaches harp on the fundamentals. There is a reason why I love reading old marketing books. The fundamentals work. In this episode, we talk about simplifying your independent school marketing efforts so you can run a manageable and successful school enrollment & student retention program. Let's continue the conversation on social media. Send me a DM on LinkedIn or IG & let me know how you plan on simplifying your school marketing programs this year.
Social Media:
BooksMy Life in Advertising - Claude Hopkins
Simplify - Richard Koch
Oglivy on Advertising - David Oglivy
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:Weekly Edu Marketing Strategies
Free Consultation:Schedule a Conversation to Find Out How We Can Market Your School
I'm glad you are here! In today's episode, I'm sharing the exact formula we use to market our private school's clients. We'll cover the top 3 strategies that you can implement today. to be as helpful as possible for as long as possible - What sales 2.0 is and why its the way that people buy today how to attract an audience that is interested in what you have to offer through lead generation how to get online reviews and why they're important in more ways than one We have a blog post that goes more in-depth into these strategies as well as covers a few others which can be read here https://nicklaiuppa.com/how-to-market-private-school/
Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog: Weekly Edu Marketing Strategies
Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School
Welcome to the Private School Marketing Minute. This first episode is an introduction to what this podcast is all about, how I plan for it to be helpful and useful, the types of topics you can expect, and a little bit of background on your host.
Check out our free tools and resources below
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School