A Little Thing Called Marketing: Recent Episodes
Darren Doyle
In this podcast, we discuss what works best in the vast, ever-changing world of marketing. We look at trends and social media while also discussing branding, graphic and web design and video production. We discuss what’s happening in the industry and our goal is to show how a great marketing strategy can be what’s standing between a business and it’s success. Using our combined knowledge, we aim to provide an entertaining, informative podcast with some guest speakers along the way!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Buying likes, followers and subscribers. Should you do it?
Hosted on Acast. See acast.com/privacy for more information.
In this Episode
Jab Jab Jab Right Hook !
So what’s a Jab?
What’s a right hook?
When to throw a right hook
Content is King but Context is God
Connect with Darren on LinkedIn
In this Episode
A warning
That question - How do I get to the top of google
How google works and how they make their money
What are algorithm updates anyway
Types of SEO
What is google looking for on your site?
Bounce rate
The work we now need to do
In this Episode
Content Opportunity Mindset
What is COM
Case studies
Content marketing
Documenting your process
In this episode
Major changes on Instagram over the past year
That Announcement
Why are meta making these changes
That great skit
Algorithm changes - why you see what you see
The learning curve
My challenge to you
Email isn’t dead. Far from it
In fact, email marketing is just as profitable as it ever was. It’s a great way to connect with your audience and build a relationship with them.
If you implement the advice and tips from this podcast into your future email campaigns, you’ll have an audience who are looking forward to receiving your emails instead of viewing them as spam or ads.
I’m no GDPR expert which is why I’ll be dealing with the Strategy, Tactics and Tools and leave the compliance information to Eileen.
Special Guest – GDPR Trainer & Consultant
Eileen Ireland
Eileen has had a varied career working predominantly in the legal and insurance fields and had her own Private Investigation business for a few years-just in case she looks familiar to any of you!
In this Episode
Social Media Savvy?
Do I even need a Website?
Is Traditional Marketing Dead?
Branding & Positioning
Marketing Strategies Matter
Successful Email Marketing
Content Marketing
To blog or not to blog
Podcasting as a Marketing Strategy
In This Episode
What is a Podcast :)
What isn’t a Podcast
How to find podcasts
Are podcasts an effective marketing tool
Is it a big undertaking?
Is it expensive to set up
How to pick a title
The podcast graphic
Writing the podcast description
Are podcasts about selling something
Choosing content
How to make a podcast stand out
How often should we put out a podcast
How long should an episode be
The best thing about podcasts
How long do you keep a podcast going
How to market your podcast
How to pick a guest
Are they a good alternative to video
Are they more effective than blogs
Are podcasts a good source of website traffic?
Is a podcast a good long-term asset to have for your business
In This Episode
What is a Blog
Should all companies have a blog?
How to be consistent with blogging
Do you need a copywriter?
What works?
How important is your blog post title?
Should we sell through blog posts?
Blogs and calls to action
Blogs to promote other marketing
Blogs and storytelling
How to Get the most out of your blog
Keyword stuffing
Blog Post Graphics
Blog and google
Who writes the blogs?
Blog posts and your website
Backlinks
How to use blogs to attract new clients
Blogging pros and cons
In this Episode listen in to hear
What is content marketing?
What are the benefits of content marketing
Increasing brand awareness through content marketing
Content creation and thought leadership
Content marketing and the call to action
Who are we creating the content for and how do we come up with ideas?
Is content marketing cost-effective?
Content marketing and lead generation
The BIG opportunity for small companies
Content marketing for lead generation
Why Video Content works
Audio Content
How to track what is and isn’t working
The test for good content
One key takeaway
In this episode you’ll hear:
· All about subject lines – what not to do
· How sounding too ‘salesy’ can be detrimental
· A little on GDPR and it’s importance
· Thinking about why people sign up to email lists – what are they getting in return?
· How offering something of value is imperative in your email marketing campaign
· Using social media for opt-ins
· Sign ups
· Frequency of emails: how often should you be sending them?
· How to keep unsubscribes to a minimum
· About open-rates
· How the layout and content within your email is what will keep people reading it
· Building email lists
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode you’ll hear:
· How to get from ‘A– B’ – taking a look at where you are now, to where you want to be. Looking at what steps it takes to get there and how to build a ‘roadmap’.
· Why strategies are important – how failing to plan = planning to fail.
· How businesses need to be proactive instead of just reactive.
· How businesses need a plan in place, in order to know what they’re doing.
· Communication is key.
· How to set goals and objectives using the SMART method.
· How starting with ‘why’ is best.
· Why you need to be clear on who you are as a business.
· About value proposition.
· How consistency instills trust.
· Tips on formulating strategy.
· Understanding positioning in the market – and how to differentiate from competitors.
· How to decide on a budget.
· Where content fits into your marketing strategy.
· How analysing results of marketing strategy is vital.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this conversation you’ll hear:
· All about how branding takes messaging, tone of voice, values and ethos into consideration.
· About building a brand.
· How building rapport and favourability within the market can be tough, but is the ultimate goal.
· Differentiating yourself within a market and positioning your brand in your market.
· A discussion on whether good product + bad marketing = failure, bad product + good marketing= success?
· All about brand identity and defining it.
· A discussion on whether brands get lucky with branding – as regards recognition.
· How colours effect our emotions – and how to choose brand colours.
· The designing a logo process, how a different one can help to stand out visually, from competitors.
· How consistency is super-effective.
· About aims, goals and objectives when it comes to branding.
· How leveraging storytelling – creates brand loyalty.
· About creating content and graphics through a brand guideline document – and ensuring everyone is on the same page.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode you’ll hear:
· A synopsis of traditional marketing, and how it compares and contrasts to digital marketing.
· How traditional marketing doesn’t have the appeal it used to have, because of alternative methods around now, that weren’t 15+ years ago.
· Whether or not traditional is overpriced, for underwhelming attention, because it’s hard to track and quantify money spent. Are companies pumping money into traditional and able to justify the spend?
· Do we, as marketers and businesses, just ‘do things because we’ve always done them’?
· Do marketing methods depend on age bracket or generation? Does TV suit a certain demographic that may be slightly older, where a TikTok ad might be targeted to a younger audience?
· How ads and jingles some generations grew up listening to on the radio and TV are still there, but they are now consumed differently.
· Are people picking up newspapers specifically to read ads? The answer if no, Social Media Marketing allows you to be in the right place at the right time, in front of a targeted audience, where traditional marketing doesn’t allow you to pick and choose who can see your ads.
· How there is still a resistance towards social media, and needing to see a physical advert or hear it on the radio. (Nearly proof)
· Are businesses throwing away ad budget and is it a vicious cycle?
· A discussion on ‘print’, and whether or not it’s still relevant, and how maybe print could be effective and we could see surges, as it’s so scarce at the moment.
How a marketing mix is probably the best way to go, but the ratios (marketing to digital) will change for each company
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Darren & Sinéad chat about:
· Some interesting figures about websites.
· How important it is to have a website, and even more so, a good one.
· How having a functional, well designed and optimised website with high quality and relevant information is now absolutely necessary, and how not having one could be a ‘red flag’ for your business.
· How consistently updating a website with content like blogs, can improve your SEO, your positioning with Google, and how not updating a website will make you rank lower in search engines.
· How SEO works.
· When people discover you or see your ads on social media, they are expecting to follow up and head over to a website.
· Over 90% of people, have already done some research on your company online, before they contact you.
· Your credibility can be effected by how well your website functions, “how legitimate is this company?”
· How having a mobile-optimised website, is even important now, more than ever. Web designers are often now designing the website for the mobile first, and for desktop after. A complete flip from maybe 10+ years ago.
· The importance of homepages, and how long it takes someone to ‘make up their mind’ on your business, depending on your homepage/website as a whole.
· Some ‘no-nos’ when it comes to websites.
· What your websites needs to do for your customers and for you as a business.
· Tone of voice, and it’s importance throughout your marketing and ensuring it carries over to your website.
· How ‘Ask Paul’ has changed his tone of voice, as a financial consultant, and how it’s helped him to differentiate himself from his competitors and break the mould.
· How good web design = better user experience.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This week, Darren and Sinéad explore the world of Social Media.
They look at:
· Some stats about Social Media
· How important it is to be ‘where the eyeballs are’, and whether or not companies are taking social media seriously and utilising it in the best way.
· Marketing strategies and tactics that help grow businesses through the channels they are present on and discuss what it really takes to be “Social Media Savvy.”
· The possibilities of Social Media when it is done correctly.
· The importance of analysing results.
· How social media marketing compares and contrasts to traditional marketing.
· How important it is to know which platforms you need to be on, and it’s not all of them. You need to be where your target audience is only.
· How Facebook knows so much about us; our demographics and our psychographics. How it’s viewed as an advertising platform now from a business perspective.
· Whether or not Facebook is a pay-to-play platform.
· TikTok as a strong social media platform, and how the organic growth and reach is better than many other platforms and why companies, that it suits, should be utilising it.
· How video-first platforms are on the rise, as Instagram moving away from just images.
· How offering ‘something of value’ to your consumers, will help you to grow your band and your following, and how you become more trustworthy as a brand.
· The importance of video – how it’s the most consumed media online, as it takes zero effort for the consumer.
· A 2-screen e-commerce element, which may be ahead of us.
· Organic vs. paid posts. Is there a point in both, or should all posts be paid?
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.