The Specialization Podcast: Recent Episodes
Alastair McDermott
The Specialization Podcast: how to niche down your expert consulting business so that you can have more impact, command higher fees and work with better clients.
The Specialization Podcast is an educational podcast series focused on helping you to understand and implement specialization in your expert business. If you are a consultant or expert and you are considering specializing your business, you're in the right place.
Host: Alastair McDermott
Alastair McDermott is a Marketing Consultant and Business Coach. He is an author, speaker and host of The Recognized Authority Podcast.
Alastair helps consultants & invisible experts to become The Recognized Authority in their field so they can have more impact and command higher fees, without having to beg for referrals or send spammy LinkedIn messages.
Learn more:
- TheRecognizedAuthority.com
- The Recognized Authority Podcast
Even just contemplating niching down your business can feel absolutely terrifying. That's why I think it's so important to hear from people who have done it successfully, and learn about the massive rewards that they are seeing.
In this episode, I share with you an unedited, unscripted conversation that I had with ReeJade Richmond about how she niched down her coaching business to focus specifically on memberships, how she saw results incredibly quickly, and the huge rewards that have come from the tighter focus.
A massive thank you to ReeJade for allowing me to record our conversation, and giving permission to publish it.
If you are interested in niching down and specializing your business, reach out and connect, I'm happy to get on a call with no obligations and let's see if I can be of help!
We're also starting a group program in the next few weeks, so if you'd like to get some peer support and feedback on your journey, you can learn more about that at TheRecognizedAuthority.com/group
It's almost certain that you will encounter some difficulties when niching down your business. In this episode I cover the main issues you'll face and how to deal with them.
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 SpecializationPodcast.com 👈👈
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
How to Implement Your Specialization Decision
In this episode, I talk about the different how to implement the specialization decision.
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🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
How to Specialize and Choose Your Niche
In this episode, I talk about thow to actually make the specialization decision and choose your niche.
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🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
The Different Types of Specialization
In this episode, I talk about the different types of specialization that are available to you, and why you might choose one over another.
In the episode, I mentioned some examples of vertical specialization. Here are two conversations I had with vertical specialists for you to check out:
- Wolfram Moritz: specializing in the energy industry
- Sara Dunn: specializing in the wedding industry
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
FEAR - the Arch-Enemy of Specialization
Fear is the biggest obstacle you will need to overcome on your specialization journey.
In this episode, I will tell you about the different fears you might encounter, why they are logical and valid, and why you should push through them anyway.
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
Why You Should (Or Should Not) Specialize
Not sure if specialization will be a good fit for you? Here are some reasons why you should - and should not - specialize your consulting business.
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🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
The Link Between Consulting and Specialization
Selling consulting and expert services is more difficult than selling commodity or consumer goods. There's more risk attached to the sale. In this episode, I'll talk about those risks, and why specialization helps you de-risk the project for your clients.
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
Introduction to The Specialization Podcast
I created this podcast for invisible experts and consultants who have come to the realization that you need to niche down and choose a specialization in order to grow your expert business further.
I'd love to hear your feedback about this podcast - please contact me on email or social:
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube