Ignite Your Estate Agency: Recent Episodes
Sam Ashdown & Phil Jones
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), Firewave (A world-class lead generation marketing agency for estate agents) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about Firewave and what we can do for your agency go to: www.fire-wave.co.uk/start
Sam sits down with Malcolm Prescott, Managing Director of Webbers Estate Agents, to talk about the shifting landscape of estate agencies, discussing what it takes to maintain market leadership across a wide geographical area and explore challenges around team training, client service, and adapting to changing market conditions.
Hear Malcolm’s take on what the relentless Rightmove price increases mean for estate agency owners, and the impact technology and AI will have on the future of property marketing. Sam and Malcolm also discuss the fine balance between tradition and innovation, sharing practical steps for boosting brand recognition, improving client touchpoints, and enhancing your agency’s reputation with simple, memorable customer experiences.
Keeping your team focused is crucial to navigating today’s “banana-skin” market, and spotting those hidden pitfalls.
Find out more about Malcolm and Webbers at https://www.webbers.co.uk/
Some key takeaways:
➡️ Strategic communication and team morale are essential during uncertain market periods.
➡️ Blending traditional service with targeted innovation sets your brand apart from the competition.
➡️ Proactive planning and attention to client experience give independent estate agencies the edge.
Some insightful quotes:
✅ “The oldest forms of promotion in agency are still some of the most important... your boards say a lot about your brand.”
✅ “You can't change the economy, but you can change what happens within your four walls.”
✅ “A good business looks itself in the mirror and asks: how do we make sure we get this right?”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam is joined by Liam and Tess from Hussell Up Social for part two of their interview about social media for estate agents. Why are most estate agents approaching digital platforms the wrong way? Liam and Tess reveal how to build an effective strategy that delivers results.
Find out the optimum frequency for posting, why you should prioritise quality over quantity, learn about campaign planning, and what practical steps to take to nurture engagement.
After roasting the AshdownJones Instagram page, Sam challenges Hussell Up to take over their account for a week. Have a look at what it looks like now
https://www.instagram.com/ashdownjones/
Plus, Liam and Tess reveal their approach to social media audits and how estate agents can benefit from personalised feedback without obligation.
Check out Hussell Up on Instagram: https://www.instagram.com/hussellupsocial/
Or email Liam directly to find out how they can boost your profile: liam@hussellup.co.uk
Some key takeaways:
➡️ Social media success relies on consistent, quality content, not just posting more often.
➡️ Collaboration features and engagement tactics can multiply your reach and impact.
➡️ Analysing your account and responding to engagement helps cement relationships and build momentum online.
Some great moments:
✅ “It doesn’t matter how many times you post, it’s what you’re posting.”
✅ “If someone’s interacting with you, interact with them”
✅ “We can audit exactly what you’re doing... and give you two to three easy, actionable things that you can do there and then.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam is joined by Tess and Liam from Hussell Up Social on this week’s episode to discuss why most estate agencies struggle on social media, and what to do about it. The common pitfalls of estate agency content range from over-posting listings to neglecting team stories and engagement.
Tess and Liam share practical steps for owners looking to improve their online presence, by auditing current content, defining strategy and empowering a dedicated team member to look after the social side of the business. Sam reflects on the challenges of balancing social media with everyday operations.
If you want to see genuine results without falling into social ‘noise’, this episode breaks down the importance of relatable, educational and motivational content. Find out how to boost reach, avoid common blockers, and maintain consistency.
Check out Hussell Up on Instagram: https://www.instagram.com/hussellupsocial/
Or email Liam directly to find out how they can boost your profile: liam@hussellup.co.uk
Some key takeaways:
➡️ Relying on property listings alone will limit social engagement and visibility for your agency.
➡️ Assigning social media responsibility leads to better consistency and higher quality output.
➡️ Educational, entertaining, relatable and motivational content can set your agency apart.
Some great moments:
✅ “If it's nobody's job, it becomes nobody's job. Everybody’s supposed to pitch in, but it just doesn’t get done.”
✅ “People want to see the people, the personalities behind the business. That’s what builds trust with your audience.”
✅ “The quality of content jumps if one person owns it—they know the voice, the look, and how to keep it on track.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam and Phil look at what might be coming up in the autumn budget, breaking down the rumours and how they might impact buyers, sellers, renters, landlords and estate agency owners.
Get insights on proposed capital gains tax changes and applying national insurance to rental income, and how these changes could influence seller and landlord behaviour.
How are AshodownJones anticipating market shifts, and keeping the agency team resilient? Sam and Phil walk through practical considerations for estate agents, and owners navigating the weeks to come.
Key takeaways:
➡️ Staying informed about tax and property market changes is crucial for estate agency owners to confidently advise clients and team members.
➡️ Uncertainty in legislation can shift market activity and seller decision-making, especially in the high-value segment.
➡️ Proactive, clear communication with your agency team helps maintain morale and keeps everyone focused during periods of change.
Notable quotes:
✅ “What kind of questions are clients asking? Is there any point in being on the market now, especially right at the top end?”
✅ “If they made rents really affordable and they incentivised landlords to buy more properties, then the general working public would have more money in their pockets.”
✅ “If all of a sudden you were having to pay huge Capital Gains Tax, you may as well just rent somewhere and keep it.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam shares her strategies for keeping your team engaged in a flat market, discussing the challenges of fragmented market conditions and why motivating teams is more crucial than ever for estate agency owners.
What is the difference between “carrots” and “sticks” when leading a team? Learn why accountability systems, structured reviews, and recognition schemes matter for coaching performance. Get practical examples you can apply right away.
Tools like the ‘Action Impact Report” can address mistakes while building self-awareness, why regular check-ins and sharing small wins help keep spirits high, and the benefits of creating a culture that values both development and responsibility.
Download the Action Impact Report form here:
https://www.dropbox.com/scl/fi/bvltnyvajg75z4rkjmdpd/Action-Impact-Report-Document.pdf?rlkey=jf4nedwelnksy77dwm6i5arj3&e=1&dl=0
Download the Summer 2025 Market Response Plan here:
https://ajmastermind.co.uk/market-response-summer-2025/
Some key takeaways:
➡️ Flat markets call for clear structure, regular reassurance, and visible wins within your estate agency team.
➡️ Balancing “carrots” like recognition and wellness with “sticks” like accountability is fundamental for estate agency coaching and leadership.
➡️ Building the right systems for reviews and personal development keeps morale high and drives better results, even during slow periods.
Some great moments:
✅ “It’s not just clients who get nervous. Your team needs reassurance too. When the phones stop ringing, it can feel like you’re failing.”
✅ “To me it’s a balance of carrots and sticks. And what I was explaining… was we do have consequences for what I would call poorly chosen behaviour.”
✅ “The reason I’m not doing any more than three is because there are no consequences.”
If you’re ready to motivate your team and spark progress in your agency, tune in and IGNITE your growth!
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
This week Sam shares what goes unnoticed during your first year as an estate agency owner, why the early months can test your resolve, and how to manage the emotional roller coaster that comes with launching your own business.
Sending letters consistently, focusing on valuations, and tracking numbers, have been the foundations of sustainable growth for Ashdown Jones, so do you need to shift your focus too? How do you fight imposter syndrome, why should advice from well-meaning outsiders (including accountants) be taken with caution?
Some key takeaways:
➡️ The first year in agency is often more challenging than expected and requires a focus on building habits for the long game.
➡️ Consistent marketing activities build pipeline value and brand standing, even before sales start landing.
➡️ Picking your ideal market from day one sets the path for future growth and reputation.
Some great moments:
✅ “It’s an emotional roller coaster. The highs are really high and the lows are incredibly low.”
✅ “Without valuations, you don’t have a business. It’s about the listings, it’s about valuations and instructions, it’s not about sales.”
✅ “Consistency beats talent. Doesn’t matter how good an estate agent you are, show up every day, especially when it’s tough, because that’s what builds momentum.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam explores who really holds the reins when it comes to financial control in your estate agency. Whether you’re just starting out or scaling to seven figures, Sam breaks down the core functions every estate agency owner should tackle, from financial planning and cash flow management to effective budgeting and tax compliance.
Sam shares simple frameworks for tracking key financial numbers and maintaining oversight at every stage of your business and why accurate, up-to-date cashflow forecasts can become your agency’s “financial temperature check.”
Be proactive with finances and protect your business through market cycles for more control and less stress around money to build systems underpinning a scalable, resilient business.
Sam mentioned ‘Profit First’ by Mike Michalowicz, find out more here: https://mikemichalowicz.com/
Some key takeaways:
➡️ Agency owners need to take an active role in financial control, especially in the absence of a dedicated finance director.
➡️ Accurate cash flow forecasting, budget discipline, and regular cost reviews form the backbone of sustainable agency growth.
➡️ Strategic support from accountants or fractional finance professionals can help you plan for investment, scaling, and exit value.
Notable moments:
✅ “In the list of properties in your cash flow forecast, they should all be actual properties, not a guesstimated number in six months’ time.”
✅ “Financial planning is something you should be doing regularly and that’s just making sure you’ve got a handle on all the bits of information you need to make the right financial decisions.”
✅ “Most agencies just can’t continue running without a completion at least every couple of weeks.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Why do many property sellers may feel overlooked during slower market periods and what can estate agency owners do about it? Sam and Phil review the growing communication challenges that surface when instruction numbers rise, but sales lag behind.
How can staffing changes impact client experience and cash flow? Do you need a renewed approach to client contact using structured time-blocking, accountabilities, and clearer communication channels?
Discover the systems you can put in place to support client satisfaction, even with team changes and marketplace uncertainty whilst embracing the value of admin time, process simplicity and strategies to reduce vendor withdrawals.
Key takeaways:
➡️ Regular, scheduled client communication can address sellers’ concerns and lower withdrawal rates.
➡️ Systematic time-blocking for team members ensures crucial admin and client care tasks are not missed.
➡️ Clarity in team roles and robust onboarding processes can prevent client dissatisfaction during transitions.
Some great moments:
✅ “Each client should have a touch point once a week, no matter what.”
✅ “No news is news. If you’re waiting for feedback, tell them you’re waiting for feedback.”
✅ “I don’t want feedback on my house. I want to know if they want to buy it.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam and Emma reflect on the recent Summer Mastermind and unpack the key topics like effective lead generation, using AI tools for productivity, and practical accounting.
Emma shares her recruitment and team-building practices, Sam discusses a framework for leveraging ChatGPT and explains why the right resources, support, and systems can provide a foundation that not only grows your agency but transforms your work-life balance.
Take away practical advice on improving recruitment, optimizing operations, and getting the most from the resources available to independent estate agency leaders. Listen in and see how the Mastermind experience can unlock new growth opportunities for your own agency.
Here are the links to the resources mentioned in this episode:
Andy Crestodina LinkedIn
https://www.linkedin.com/in/andycrestodina/
Content Chemistry: The Illustrated Handbook for Content Marketing by Andy Crestodinahttps://www.amazon.co.uk/Content-Chemistry-Illustrated-Handbook-Marketing/dp/0988336499
The AI Driven Leader by Geoff Woods https://www.amazon.co.uk/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK
Confessions of the Pricing Man by Hermann Simon
https://www.amazon.co.uk/Confessions-Pricing-Man-Affects-Everything/dp/3319203991
The Mortgage Mum
https://themortgagemum.co.uk/
Listen again to Episode 9 of the Ignite Podcast - LEGEND: Our Legendary Conversion Formula to Turn Valuations Into Instructions
Some key takeaways:
➡️ Secondary income streams, systemized lead gen, and creative accounting keep agencies agile and future-proof.
➡️ AI, when used with strong frameworks, can boost productivity for agency owners at any stage.
➡️ Recruitment and retention demand process, structure, and a focus on culture.
Some great moments:
✅ “If you’re going to do a job application on ChatGPT, remove your prompt and remove the footings.”
✅ “When you value a unique home, even if you don’t think you could get the price… you could be wrong. You just need one buyer a
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
While Phil was out of the office, the Ignite Podcast was taken over by two of his kids, Rosie and Noah Jones! What do they want to be when they grow up? What do they think Phil actually does? And why wasn’t Noah allowed any pudding last night?
You do not want to miss this episode (unless you’re Phil of course)...
And if you want to see more of Noah and Rosie, check out ‘Trips with the Joneses’ on YouTube https://www.youtube.com/@TripsWithTheJoneses
Some key takeaways:
➡️ Children have their own views on business and often provide surprising wisdom.
➡️ Running an independent estate agency has a unique impact on family life and routines.
➡️ Clear boundaries and communication are essential for balancing business and home life.
Some notable moments:
✅ “Your fun shouldn’t impact anybody else’s fun.”
✅ “They're not our houses. We’re selling them for the owners.”
✅ “Daddy does the best cuddles… Except for Mummy’s cuddles.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam and Phil examine some of the most common myths holding back estate agencies. Is misinformation costing you time and money?
Why do expensive websites and software packages rarely translate into more business? How can a simple shopfront outperform a glitzy online presence?
Sam and Phil talk through their approach to lead generation and where agency owners should focus resources for genuine business growth.
Discover the numbers that drive instructions and sales, and find out why prioritising new listings over chasing individual sales is the route to scaling your agency.
During this podcast Sam mentions a previous episode with guest Paul Avins. You can scroll back in your feed to episode 148 if you want to listen to that episode.
Some key takeaways:
➡️ Investment in fancy websites and excessive tools does not guarantee instructions or market presence.
➡️ The majority of time and spend should focus on lead generation, not cosmetics.
➡️ Prioritising consistent new listings is essential for sustainable estate agency growth.
Some great moments:
✅ “Unless they’re a ridiculously good marketer, you just need something simple, something that sets your brand and can funnel people into the right place.”
✅ “The long term play is always to focus on listings.”
✅ “Clients aren’t instructing you for 360 tours, they want results and the right buyer.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam and Phil continue to look back over 100 months of AshdownJones, reflecting on the evolution of the agency and what has or hasn’t changed since their journey began. You’ll hear about their early misconceptions, strategies that worked, marketing lessons they learned and why focusing on high-value homes was their key differentiator.
They discuss risk, leadership, and the challenges of scaling a team while maintaining a distinct brand voice. Hiring decisions, market conditions, and relentless listing strategies have all shaped the path of AshdownJones and Sam and Phil are now building long-term security for the business with a property portfolio.
What does it take to step back from day-to-day operations and how do the team maintain motivation and focus whilst planning for a sustainable business?
Key takeaways:
➡️ Clear communication and quick action are crucial for leadership and growth.
➡️ Building a property portfolio can provide future financial security beyond your agency’s regular income.
➡️ Consistency in listings and not cutting corners on marketing can pave the way for long-term agency success even in uncertain markets.
Notable moments:
✅ “We actually did feel that our biggest competitors were going to be more difficult to overcome than they have been.”
✅ “Whenever we've been short of money, the answer is usually to list more homes.”
✅ “Nobody's ever going to care about your business as much as you do. And therefore, when the rubber hits the road, sometimes we have to get back in again.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam and Phil reflect on 100 months of AshdownJones, sharing the decisions that shaped their estate agency as they scaled from an idea with “a couple of laptops and a lot of confidence” to a thriving team.
In eight years, they’ve moved from doing the work to leading and managing operations, making tough calls about market focus, growth principles, walking away from tempting deals, and coping through Covid.
Some key takeaways:
➡️ Growth requires letting go of daily tasks and focusing on team leadership and strategy.
➡️ Making decisions based on principle, not fear or urgency, drives long-term agency health.
➡️ Being selective in your market and investing in proven lead generation methods creates reliable results.
Notable moments:
✅ “We’ve gone from starting with an idea… to today, where we’ve got a staff of 12, turnover over a million. It’s completely different.”
✅ “The more bridges you have, the less hard you work… burning your bridges is the best possible thing you can do when you first start.”
✅ “Staff is always stress. So you have to have a mental mind shift as you grow.” ✅ “To have principles that guide you is a really important thing to have, especially when the chips are down.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam sits down with Tom, Hannah, and Edward from the Ashdown Jones team to discuss current conditions in the property market and what trends they’re seeing. What has changed for estate agencies lately? Reduced viewing numbers? Lower response rates from marketing campaigns? Challenges in getting homes sold?
Tom shares insight into changing valuation patterns and why more homeowners are seeking advice without real plans to sell. Hannah covers practical retention strategies for keeping clients informed and positive and talks through shifts in buyer demand at different market levels. Edward brings the numbers to the table, highlighting patterns over the last three years and how unpredictable external factors are influencing outcomes for the industry.
Some key takeaways:
➡️ Shifts in buyer and seller motivation are changing response and conversion rates for independent agencies.
➡️ Transparent follow-up and proactive retention can protect client relationships in slower markets.
➡️ Tracking expenses and making regular financial audits are essential practices for estate agency owners navigating uncertainty.
Some great moments:
✅ “A lot of people are scoping out the value, they’re not intentional, whereas when the market was more buoyant, we were seeing more serious sellers.”
✅ “Over-communicate. Get all those different touch points in with clients because they’re getting frustrated.”
✅ “You need to bank these instructions for the future, to make sure that you carry on talking to them.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam and Phil break down when and why agency owners should consider hiring an Operations Manager, challenging misconceptions around the cost and value, and examining what an Ops Manager actually does day-to-day.
The right operational structure can support you to focus on growth and strategy and this podcast addresses common mistakes and practical solutions.
Some key takeaways:
➡️ The right operations support increases efficiency and lets estate agency owners focus on growth.
➡️ Hiring an ops manager too early or too late are both common pitfalls.
➡️ Defining roles, responsibilities, and expectations is essential for successful agency scaling.
Some great moments:
✅ “If you don’t have an operations manager, you are the operations manager. While you're managing operations, you're looking down, not looking ahead.”
✅ “Your operations manager is like the tactician who keeps the team working together, so you can actually score the goals.”
✅ “They should be able to increase everyone else's output by 10, 20, 30% in the company as a whole.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam and Phil break down the recent Panorama documentary "Undercover Estate Agents," offering an insider's take on how estate agency practices were presented on TV. What was really uncovered? And what was missed?
If you haven’t seen it yet, you can watch it here:
https://www.bbc.co.uk/iplayer/episode/m002fygs/panorama-undercover-estate-agent
How are industry perceptions shaped by documentaries like this, why is upselling commonplace and what is the difference between business reality and media expectation?
and reflect on the practicalities of compliance, commission, and serving both sellers and buyers.
Here’s how we can help you to IGNITE your agency:
BOOK A CALL WITH SAM to find out how to scale your agency
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Media exposes rarely tell the whole story, understanding how your agency is perceived still matters.
➡️ Clear boundaries between ancillary services and sales advice protect clients and your brand.
➡️ Coaching and peer exchange can open doors to bigger, better instructions and build resilience.
Some standout moments:
✅ "If they go looking for dirt, in any industry, they’re gonna find it.”
✅ “You get what you pay for. You get what you don’t pay for.”
✅ “If you’re not paying for a service and then expecting amazing communication, well, there’s something not quite right on both sides.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Sam and Phil reflect on Ashdown Jones’ Q2 2025 and look ahead as Q3 approaches. Find out why regular reflection shapes performance, and why you should prioritise planning, even during quieter market periods.
Hear about the current market challenges, staffing adjustments, revenue targets, and the value of direct mail. Explore property sales trends, fee averages, and the impact of lost instructions, highlighting how estate agents can adapt to fluctuations and setbacks.
There are six strategic thinking questions AJ uses in their review which has been a useful tool for agency growth and clarity, finds out what they are as well as getting insights into new revenue streams, recruitment, and how to sharpen operational focus to maintain momentum.
Quarterly reviews and goal-setting contribute to transparency, team alignment, and measurable results, so listen out for strategies to navigate tough quarters and keep your team engaged.
Some key takeaways:
➡️ Quarterly reviews and transparent planning help your agency handle changing markets and team challenges.
➡️ Tracking KPIs, like valuations, listings, and revenue gives estate agency owners the tools to adjust quickly.
➡️ Streamlining operations and exploring new revenue streams supports consistency and growth.
Some great moments:
✅ "If you're listening to this and you never do reviews, then this is probably the bit that you need to listen to because I think they're really important to review and plan."
✅ "When revenue is good, that's when most people don't look at costs. They take their eye off the ball."
✅ "Every time we come to planning, we're like, well, we could do this or this or this or we can just buy properties."
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Are you using AI to help write property descriptions? Find out why you should be! Replace traditional property description clichés with a story-led approach to help your agency stand out from the crowd.
Using the right prompts can give you more time to focus on growth while maintaining the quality vendors expect, especially in the high-value home market. Sam shares tips for building effective AI prompts to produce copy in your own style of writing.
Whatever your AI platform of choice, you can streamline your workflow just by following Sam’s advice.
Read the BLOG POST that Sam wrote about this topic
Get hold of Sam’s 5 ESSENTIAL AI PROMPTS
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Key takeaways:
➡️ AI can reduce your copywriting workload but needs precise prompts to work effectively.
➡️ Evocative, story-led property descriptions attract both vendors and buyers and set your agency apart.
➡️ Estate agency coaches and mastermind communities provide proven growth strategies and support.
Notable moments:
✅ “Great property descriptions are more than room lists, they’re about painting a picture of life in the home.”
✅ “The results you get from AI are only as good as the instructions you give it.”
✅ “A great description not only brings in buyers but also shows the vendor how well you understand their home.”
Blog post: https://www.samashdown.co.uk/ai-property-descriptions/
5 Essential AI Prompts You Need in Your Agency, and How to Use Them! :
https://ajmastermin
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
In this episode, we discuss building an overseas team for your estate agency. Georges Verdis joins Sam to talk about digital assistants, especially those based in the Philippines, and how they can support agency operations while managing costs.
Sam and Georges share their journey of hiring virtual (or digital) team members, with a transparent look at salary structures, recruitment sources, and integrating remote professionals into a UK-based team. The episode takes you through the process of recruiting, training, and managing overseas staff, highlighting the logistical details and mindset shifts required. Find out why clarity in role descriptions, cultural understanding, and ongoing coaching lead to better retention and productivity.
Georges also champions productivity tools like Asana and Slack, while discussing the impact of work culture on loyalty and motivation, and why offering a competitive salary in the local context can transform both your business and the lives of your remote team.
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Remote recruitment can double agency output and sustain high standards while being cost-effective.
➡️ Transparent processes, cultural adaptation, and communication tools are vital for integrating an overseas team.
➡️ Estate agency growth often depends on coachable team members and leadership willing to implement new ideas.
Some great moments:
✅ “The digital team can literally run the office. The only thing they cannot do is let contractors in to pick up keys or do viewings.”
✅ “You cherry pick the best of the best of the best.”
✅ “Hiring your first digital assistant is exactly the same journey as hiring your first person in the UK. Countdown 5, 4, 3, 2,
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events
Let’s examine the five languages of appreciation in the workplace and their direct impact on team culture and retention. Sam discusses how to recognise, motivate and support your staff using strategies backed by research and shaped by real-life experience.
With reference to her upcoming book, Sam talks about understanding what makes each team member feel valued - from words of affirmation to acts of service, and how that translates to improved productivity, loyalty and stronger team bonds.
Matching your appreciation style to the individual can reduce staff turnover, enhance morale, and lead to a more harmonious workplace environment.
The 5 Languages of Appreciation is based on ‘The Five Love Languages’ by Gary Chapman, which can be found on Amazon:
https://www.amazon.co.uk/Five-Love-Languages-Secret-Lasts/dp/0802473156
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Team members receive appreciation in different ways; understanding their preferences can lead to higher retention and engagement.
➡️ Performance reviews and open communication make a team feel valued and clarify roles in your estate agency.
➡️ Approaches like quality time, tangible gifts and appropriate physical touch need to be applied with care and awareness.
Some great moments:
✅ “You can only be as happy as your unhappiest team member… A happy team is a happy you.”
✅ “If you show your love and appreciation to them in the way that they prefer, it resonates much more clearly and deeply.”
✅ “What we're trying to do is help people be the best form of themselves they can possibly be. And that is going to take time and effort from you.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Here is part 2 of the AI for Agents webinar that Sam and Phil wanted to share with you! If you missed part 1, go and check out the previous episode.
This podcast will help you understand the difference between SEO and GEO (That’s Generative Engine Optimisation), find out why clear, extractable website text is now essential, how listings on third-party sites like Rightmove can influence AI recommendations and learn how to construct prompts that improve your visibility and reach.
Why is PR going to become even more valuable, how AI is changing search habits and which areas of your agency can you automate with AI integration tools?
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ AI is rapidly shifting the landscape for independent estate agency marketing and search visibility.
➡️ Getting your website and content AI-ready is now vital to capture new leads and referrals.
➡️ Third-party profiles, comparison pages, and clear, extractable text make a difference to how AI recommends your agency.
Some great moments:
✅ “At the moment AI is using our own website to feed back towards that information, but it's also using third party and it prefers third party websites.”
✅ “Language needs to be simple, straightforward and extractable...It doesn't go into videos... it's going to go to the most easily extractable text.”
✅ “Create comparison pages...you can put yourself at the top of that ranking and AI will take that as fact and then report that back to a searcher.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Recently Sam and Phil hosted a webinar called ‘AI for Agents - 5 Easy Ways to Use AI in Your Estate Agency TODAY’ and they wanted to share it with you on the podcast, so we’ve split it into two parts and you can listen to part 1 this week and part 2 next week.
You’ll hear practical examples of how to use AI for property descriptions, summarising complaints, market analysis, and automating everyday admin. Sam shares how AI helped structure an entire action plan for a client, while Phil highlights the impact of AI on consumer behaviour and how this could shift the way agencies are chosen.
Which AI tool should you choose? ChatGPT, Perplexity, Google Gemini? We take a look at the strengths and limitations of the most popular AI assistants and demonstrate how to craft better prompts, making AI outputs more human, and developing templates that save time for busy agency teams.
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ AI can streamline core business operations and free up time for agents to focus on higher-value tasks.
➡️ Prompt engineering is essential! How you ask determines the quality of AI output.
➡️ Keeping updated and open to new AI tools enables you to stay ahead in a changing industry.
Some great moments:
✅ “All the information that it's collated is available on the web, but AI has found it, amalgamated it and put it into a list form which, which would take hours or days.”
✅ “It’s the consumer’s attention that’s going towards AI, which is where your changes will need to be made.”
✅ “Treat it like a child, be very accurate in what you ask for. If it gives you the wrong answer, tell it what you need.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Sam and Phil tackle the ongoing challenge of hiring and recruitment, from feeling stretched too thin and hitting financial ceilings, to making key decisions about when and who to recruit to enable growth.
Many common business obstacles come back to recruitment but planning your agency’s structure ahead of time can also help break plateaus and prepare for long-term progress.
Why should you prioritise recruitment, even when time or finances feel tight, and how can you step back from frontline agency work to drive success?
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Recruitment is often the answer when your estate agency hits a ceiling or the owner is overwhelmed.
➡️ Building a future-focused Org chart helps clarify hiring needs and unlock the next stage of business growth.
➡️ Investing time in recruitment—even when it feels impossible—prevents bottlenecks and prepares your agency for opportunity.
Some great moments:
✅ “As soon as you drop down to a level that is paid less than you want to take as a salary, you’re costing your business the opportunities that you would create otherwise.”
✅ “If you don’t have time to recruit, it’s because you didn’t recruit when you were supposed to recruit. The best time to recruit is right now.”
✅ “No successful business ever has one person bank access ever. That will definitely slow you down.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Pack your bags because we’re going on holiday with Phil! How do holidays shape your business growth, motivation, and agency operations? Regular breaks can impact your mindset, family dynamics, and agency performance.
Phil shares his holiday schedule and discusses the practicalities of balancing agency demands with time away. Sam and Phil reflect on how lifestyle goals, including travel, serve as drivers for income and business structure.
How can you have more freedom while delivering exceptional service and running your business to support your personal priorities, whether that’s travel or something else entirely?
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Designing your agency around your personal goals is both possible and impactful.
➡️ Creating business systems allows owners to step away without sacrificing client service.
➡️ Motivation and agency progress can be fuelled by having clear lifestyle rewards in mind.
Some great moments:
✅ “What it allows me to do is go full speed for a period of time. And I'm sure there's people out there that can go full speed for the full year, but my head doesn't work like that.”
✅ “It gives me headspace and clarity. It gives me motivation to come back and earn money because I want more experiences like that.”
✅ “So what's important to me is lots of holidays and time in the family. I'm not interested in watches at all or anything like that.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Sam is joined by Clare Hughes whose career journey went from London’s high street agencies to founding her own business with eXp. She shares how the landscape in East London has changed since the 2012 Olympic regeneration.
Clare is the co-founder (with Liana Loporto-Browne) of Women in Estate Agency, which aims to create a safe space for sharing challenges unique to women in the industry. Clare and Sam discuss the impact of leadership programs, the value of mentorship, and strategies for long-term relationship marketing.
Other topics include gender dynamics in recruitment, unconscious bias in job specs, and what agency owners can do to promote equality in their teams.
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
If you missed it, you can watch Liam’s viral video on…
TikTok: https://vm.tiktok.com/ZNdjjNGGL/
Instagram: https://www.instagram.com/reel/DI9aS-sNRM9/?igsh=MTJiem9xdmxoZjhsZg==
Some key takeaways:
➡️ Leveraging local networks and referrals can underpin agency growth.
➡️ Building a personal brand often means overcoming self-doubt and prioritising authenticity.
➡️ Addressing equality and bias in recruitment is essential for future-ready estate agencies.
Some notable moments:
✅ “Have you, have you read the let them theory?... You can't change what somebody's thinking about you... You can only change yourself.”
✅ “It's me that gets me through the door. EXP is a platform to run the business how I want to.”
✅ “If women don't meet at least seven out of ten (criteria), they won't apply. Whereas men, it's about three and they'll apply.”
Women in Estate Agency: https://womeninestateagency.co.uk/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
How can you manage your team effectively without slipping into micromanagement? This week Sam and Phil explore the difference between leadership and management and discuss how the right structure for your estate agency can support growth and empower your team, rather than causing confusion or frustration.
Are the best salespeople always the best managers or could promoting people based on skillset create a healthier office dynamic.
Sam recommends reading THE ANSWER IS A QUESTION by Laura and Dominic Ashley-Timms for advice on handling mistakes, encouraging staff accountability and not becoming a parent to your employees by trying to solve all of their issues for them.
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Key takeaways:
➡️ Clarity on the difference between management and leadership is essential for healthy agency growth.
➡️ Building strong processes lets your team manage themselves, freeing you up to focus on big-picture leadership.
➡️ Effective management means asking better questions, not just giving orders.
Memorable moments:
✅ “Leadership is all about setting the direction… Management is making sure all parts are working like a machine.”
✅ “You should be looking for who’s the best person to manage the team—not just the best at the job.”
✅ “If you treat someone as an adult, not always but usually, they respond as an adult.”
Tune in now to unlock ways to empower your team, structure your agency for success, and ignite the next phase of your estate agency’s journey.
The Answer is a Question: https://theanswerisaquestion.com/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Have you seen the video? It even made the national news…
“London Marathon runner gets tube back home and something special happens” (The Mirror)
Watch it on TIKTOK or INSTAGRAM
AJ’s Marketing and Content Creator (and Sam’s future son-in-law) Liam Hussell went viral as he was making his way home after running the London Marathon.
Liam joins Sam to explore what makes a video go viral and why it matters for independent estate agency owners. The video has been viewed by millions across TIKTOK and INSTAGRAM, but how could it help your agency’s content strategy?
Authenticity, timing, emotion, and knowing your audience, these are all elements seen in almost all viral videos. Do you have a content plan that leverages current events, involves your community and always focuses on value for your followers. We’ve got tips to help you to spot viral opportunities to drive brand growth.
Check out the Viral HUSSELLUP Recipe to find out how they did it!
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Key takeaways:
➡️ A mix of timing, relevance and authentic emotion can dramatically extend your reach on social media.
➡️ Making your community the focus of your content helps build loyalty and interest in your agency’s brand.
➡️ Estate agency owners can achieve more consistent content growth by understanding the principles behind viral success.
Notable moments:
✅ “It became viral in such a short space of time. It kind of dominated all the feeds.”
✅ “Tess got straight on it. It was a pretty much perfect video. It could have gone wrong in so many different ways.”
✅ “Making the audience the hero... that also helped people just feel really good about sharing that video.”
Watch the viral video on…
TikTok: https://vm.tiktok.com/ZNdjjNGGL/
Instagram: https://www.instagram.com/reel/DI9aS-sNRM9/?igsh=MTJiem9xdmxoZjhsZg==
Follow HussellUp on…
TikTok:https://www.tiktok.com/@hussellupsocial
Instagram: https://www.instag
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
This week, Sam and Phil take you through a hands-on agency audit, to highlight how regular check-ins on your website, social channels, lead generation, numbers, and processes can unlock consistent progress.
There are practical steps on refining your website and Google presence, building an effective content strategy for sellers, and tracking financials throughout the year. Find out where many agencies slip up when it comes to growth and saleability.
You need to have your systems ready, whether you plan to sell or simply want to operate at the top of your game. Task-sheets, regular numbers reviews, and a simple lead generation funnel can make all the difference.
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Auditing your agency each quarter highlights small changes that add up to big results.
➡️ Clear website content and consistent social strategies enable easier seller conversions.
➡️ Saleable, systemised agencies don’t rely on one person—they’re easy to step back from or scale.
Some great moments:
✅ “You can literally go knock on someone's door and add a hundred thousand to your turnover in a week. In any other industry, that's quite hard to do.”
✅ “If you're going to rely on organic only, you are strangling your business all the time.”
✅ “The answer to every problem is list. Every problem I’ve ever heard of—that’s to do with sales, marketing, financials, fees... the answer is always list.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
In this episode, Sam and Phil share recent experiments with ChatGPT and Perplexity, testing how these tools answer the question, “Who is the best estate agent in Windermere?” and what that means for your agency’s online profile. How is AI already impacting consumer journeys and estate agency marketing, both behind the scenes and in public perception?
Find out how to use your information to get better AI visibility and why giving AI a specific persona in your prompts can create more tailored results, but don’t forget to fact-check the generated content before using it!
You can adopt AI without losing the personal touch, by utilising it for low-level tasks which will help you stay ahead of the game as technology continues to move quickly.
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Consistent branding across all digital platforms boosts your agency’s standing in AI-generated search results.
➡️ Your agency’s narrative is shaped by both your own content and external third-party sources, both of which should reinforce your position in the market.
➡️ Leveraging AI for research, copy ideas, and workflow automation can create a competitive advantage, but accuracy must always be fact-checked.
Some great moments:
✅ “We’re trying to make sure we’re manipulating AI searches to make sure they come to us, but actually they’re going to third parties. So we have to make sure the third-party data is also singing our praises.”
✅ “Whatever we think the reasons are that we should be considered to be somebody’s first choice of estate agent in the Lake District for selling a high value home, Perplexity are one step ahead of us—they’ve decided those four reasons are reasons we should be chosen.”
✅ “AI does something called hallucinating. So it makes up a fact because otherwise it’s got a gap in its copy or its narrative or its point. So you’ve got to be really careful.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
In this episode, we address one of the least exciting yet critically essential topics in the property sector - Anti-Money Laundering (AML).
Phil highlights the steps estate agency owners should take to ensure compliance and avoid hefty fines, which can range from £1,500 to as much as £52,000!
Find out the common pitfalls and the solutions that can prevent financial penalties, including regular training, and risk analyses which are necessary for protecting your agency’s future.
Learn the importance of identification checks and how to effectively implement SARs (Suspicious Activity Reports), ensuring your agency stays on the right side of the law in a landscape that can often feel like a minefield.
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Registration and updated AML policy are vital to avoiding fines.
➡️ Regular training and well-documented risk assessments support compliance.
➡️ Identifying suspicious activities early can protect your agency from future legal troubles.
Some great moments:
✅ “If you’re registered and have a clear AML policy, you’re already a step ahead.”
✅ “We try and do two or three suspicious activity reports a year; if any red flag arises, it's sure to be followed.”
✅ “Half the agents aren’t downloading titles on land registry; without this, you’re partly flying blind on ownership checks.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Find out what it’s really like to live with Phil Jones, as he is joined by his wife Molly (who also happens to be Sam’s daughter) on the Ignite Podcast this week!
No topic is off limits as Molly talks about how Phil running an estate agency impacts their family life! How has Phil balanced his professional ambitions with family responsibilities, and how does entrepreneurship ripple through their personal lives.
Molly shares the sacrifices that come with being married to an estate agency owner and highlights the importance of communication in managing both business pressures and home life, while Phil reflects on how to maintain a harmonious work-life balance.
As a huge Disney fan, Molly also suggests some unexpected ways that you could bring a bit of Walt Disney magic to your estate agency!
“All our dreams can come true, if we have the courage to pursue them” Walt Disney
Here’s how we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer!
- LISTEN to another episode
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
- Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Strong communication and understanding are vital in balancing business demands with family life.
➡️ Estate agency success requires not just professional effort, but also emotional investment and resilience.
➡️ Balance in home and professional life is crucial for sustainable business growth.
Some great moments:
✅ “It feels worth it, the positives outweigh the negatives. And I think it is because I see the results of all the hard work.”
✅ “You're always thinking ahead, it's one of the traits contributing to your success, but sometimes you need to be present in the moment.”
✅ “Remember, it's not about juggling everything perfectly, but knowing what to prioritise when it matters most.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
How do you cultivate loyalty from your clients past and present? By creating a sense of belonging and maintaining consistent touchpoints to enhance your relationships.
Sam and Phil discuss the familiar touch in the client journey which has helped Ashdown Jones maintain a loyal client base over the years.
Are you making clients feel like they are part of the journey? Is your agency staying connected to clients through innovative communication and how does this approach impact agency performance?
If you want to listen to the Michael Price episode mentioned in this podcast, scroll back to episode 102
Here’s how we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer!
- LISTEN to another episode
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
- Stay updated on our upcoming EVENTS
Essential insights include:
➡️ Building client loyalty through consistent branding and touchpoints enhances your agency’s reputation.
➡️ Perception and personal engagement are crucial for fostering a mutually beneficial client journey.
➡️ Differentiating your estate agency through personalized communication strategies can amplify market presence.
Memorable insights:
✅ “Our early clients felt they discovered us, and they’re part of our journey, not just customers.”
✅ “Recognition and genuine connection are key to reinforcing client loyalty.”
✅ “You don’t need to be physically present at all times, as long as the perception maintains that you are involved.”
Episode Links:
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
In this episode, discover the power of strategic questioning and how it can shape your client interactions, driving results for your estate agency. Learn why selling results, rather than processes, creates a bigger impact and resonates with clients.
Sam and Phil discuss strategies, including the art of building rapport, not relying on cookie-cutter valuation guidelines and allowing yourself the space to research and accurately assess value. Find out how not to handle fee negotiations and why you should have confidence in what you charge.
Here’s how we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer!
- LISTEN to another episode
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
- Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Open-ended questions can guide client conversations toward a successful outcome.
➡️ Prioritising results in discussions over processes can appeal to potential clients' desires.
➡️ Navigating fee negotiations with confidence underscores your agency’s value.
Some great moments:
✅ “If you ask questions, they feel like they are being heard, but you're controlling the meeting, which is how it needs to be.”
✅ “It's a skill to recognise whether someone's bothered about what you do or whether they're just after a result.”
✅ “Don't leave the valuation without agreeing on next steps and the date or time that you will contact them.”
Episode Links:
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
SEAN CONWAY is almost superhuman! He has cycled around the world, run the length of Britain and climbed Mount Kilimanjaro… Dressed as a penguin! But what does this have to do with selling houses?
Sam and Phil want to explore the mindset that can push limits, not just in adventure but in running a successful estate agency. Is setting ambitious goals without succumbing to the desire for immediate success the key to long-term prosperity?
This all ties into Phil’s mantra of “discipline trumps motivation” and he reveals how establishing daily habits can help to maintain productivity and transform your estate agency's operation. Sam shares Red January experience, drawing parallels between physical endurance and business resilience.
Even if your emotions are telling you not to push harder, be inspired by Sean Conway's lesson: "Don't lower your goals to increase your chances of success."
And a bonus tip from Phil: If you want an example of how not to do leadership, go and watch Robert De Niro in THE INTERN
Here’s how we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer!
- LISTEN to another episode
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
- Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Discipline in goal setting and habit formation can outperform motivation.
➡️ Following the plan, not your mood, ensures consistency and dedication in your business approach.
➡️ Tenacity and ambitious targets pave the way for long-lasting success in the estate agency industry.
Some great moments:
✅ “It's the discipline to maintain a habit that generates results."
✅ “Habits and discipline lead to resilience in business, similar to endurance sports.”
✅ “Set ambitious goals while acknowledging the potential for failure as a path to learning and growth.”
Episode Links:
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
The Intern:
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
What happens when the estate agent becomes the vendor? Selling your house can be a roller coaster ride from listing to viewings to getting an offer and this time Phil is on the other side of the fence… Discover how his experience of selling his own house gave Phil an insight into how Ashdown Jones could enhance their own client interactions.
Sam and Phil discuss the unexpected elements that can catch homeowners off guard during selling. Find out why having a strategic plan and understanding market patterns can transform the selling experience, helping agents to deliver outstanding service.
Join us on the Ignite Your Estate Agency podcast as Phil puts himself in our clients’ shoes!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer!
- LISTEN to another episode:
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind FACEBOOK PAGE
If you have any questions, please get in touch. Also, make sure you check out our UPCOMING EVENTS
Some key takeaways:
➡️Setting realistic expectations and understanding market dynamics can greatly enhance client trust and satisfaction.
➡️Personal experiences of agency coaches can provide a wealth of knowledge and reshape agency practices.
➡️ Sharing transparent feedback and handling client emotions skillfully is crucial in estate agency.
Some great moments:
✅ “It's not just about selling a property, it's about understanding emotions tied to that process.”
✅ “When you're on the other side of the fence, you realise the little things that can make a big difference for clients.”
✅ “There's value in understanding your property's strengths and weaknesses before going to market.”
Episode Links:
Cosmo: www.https://ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://ajmastermind.co.uk/events/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Here’s your chance to listen to an exclusive AJ Mastermind Webinar from Sam, which we’ve turned into a podcast just for you!
Are you worried that there may be a toxic culture within your estate agency? Sam will tell you how to turn it around in just three months, using three core values: Vision, Mission, and Purpose.
Sam and Emma (AJ Mastermind’s Client Executive) share their insights on aligning personal and business goals and the significance of creating an empathetic and supportive environment where team members feel valued and motivated.
This episode is packed with guidance and strategies to uplift your agency’s environment and performance. Tune in to get inspired and IGNITE your agency’s transformation!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer!
- LISTEN to another episode:
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind FACEBOOK PAGE
If you have any questions, please get in touch. Also, make sure you check out our UPCOMING EVENTS at:
Some key takeaways:
➡️ Establishing core values, vision, mission, and purpose sets a solid foundation for your agency’s culture.
➡️ Regular performance and development sessions are vital for aligning team members’ personal goals with business success.
➡️ Creating a supportive and flexible work environment enhances team morale and contributes to agency growth.
Some great moments:
✅ “Start off with your core values and what the business stands for, what you stand for as a person.”
✅ “Your mission is your rallying cry. It’s the thing that when you stand in front of your team, you say; We stand for this.”
✅ “Make sure you understand how people want to work and what motivates them.”
Episode Links:
Cosmo: www.https://ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://ajmastermind.co.uk/events/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Happy 200th episode of the Ignite podcast! Sam and Phil celebrate by reflecting on some of the top 200 tips from 200 episodes!
Click HERE to read all 200 of those top tips and for your chance to grab one of 200 signed copies of Sam's book 'The Selective Estate Agent'
Learn how diverse recruitment can complete your agency’s jigsaw and why long-form marketing letters can offer more impactful engagement.
Discover the importance of maintaining a clear vision and the benefits of a well-structured meeting culture, explore the various nuanced roles within an estate agency and understand how different personality types can optimise team performance.
Sam and Phil pick out their highlights from previous episodes, including conversations with thought leaders like Gary Vaynerchuk, providing insights that have shaped their own business approach.
Get ready to be inspired and IGNITE your agency’s growth!
When you're prepared, here are 3 ways we can help you IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer HERE
- Listen to another episode HERE
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
- Meet ambitious estate agency owners and scale your business by joining our private Mastermind Facebook group HERE
If you have any inquiries, reach out to us. Also, explore our upcoming events HERE
Key takeaways:
➡️ Building a versatile team structure enhances overall agency performance and efficiency.
➡️ A clear vision and methodical meeting strategy are vital for growth and stability.
➡️ Engaging content and strategic marketing can dramatically increase agency outreach.
Memorable moments:
✅ “The guests we've had and the conversations we've explored have truly been transformative.”
✅ “Understanding the different personality types creates a richer, more cohesive team environment.”
✅ “Your team should be a jigsaw that fits together.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Sam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles remain unchanged. We explore the importance of truly understanding your customer and creating a product so compelling that it sells itself.
Simon highlights the power of being known, liked, and trusted within your community, how using PR, email, social media, and direct mail reinvigorates local presence and drives success. You’ll also hear Simon’s views on current trends reshaping the industry, including the rise of the self-employed model.
Find Simon on LinkedIn HERE
Learn more about marketing with Unchained HERE
Sign up for one of Simon’s intensive marketing workshops HERE
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer HERE
- Listen to another episode HERE
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Employing technology and outsourcing can streamline operations.
➡️ Effective use of PR, email, social media, and direct mail can dramatically increase market presence.
➡️ The rise of the self-employed model offers new opportunities and challenges for estate agencies.
Some great moments:
✅ “The art of marketing is to make selling unnecessary because you build something so good it sells itself.”
✅ "Referrals are the most powerful form of marketing as someone says, 'You've got to really work with Sam.'”
✅ “Focus on the one thing, the three objectives that come out of that, and then the five strategies for each objective.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Sam and Phil hosted a webinar on Zoom in which they discussed how to be a pro-marketer by using direct Mail and online content, without breaking the bank.
They have turned that webinar into a podcast episode so that you can listen to their latest advice on how to Ignite your marketing strategies!
There are cost-effective strategies for you to implement without draining your resources, whilst keeping you ahead of the game in the competitive estate market.
Sam and Phil unpack effective direct mail tactics and the role of content in boosting brand awareness. Discover how successful companies set themselves apart, not by imitation but by innovation.
This episode is packed with tips to enhance the proficiency of your estate agency and help you to maintain a competitive edge. Tune in to discover how to strategically manage your marketing efforts and IGNITE your agency’s potential!
If you’re eager to lift your agency’s profile and growth, here are a few ways we can assist:
- Find out more about COSMO and take advantage of our exclusive podcast offer HERE
- Listen to another episode HERE
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Connect with fellow agency owners and expand your business by joining our private Mastermind Facebook community HERE
Have any questions or interested in upcoming events? Click HERE
Key insights:
➡️ Merging direct mail with thoughtful content maximises lead generation without breaking the bank.
➡️ Following innovative models rather than imitating competitors can significantly boost performance.
➡️ Tapping into potential markets without full-scale advertising can provide untapped opportunities.
Remarkable moments:
✅ “High quality marketing beats expertise. You may feel like you can do much better, but without marketing skills, you’ll never get the chance.”
✅ “You want to do things differently—not copycatted, not templated—but your way.”
✅ “Content on its own is useless. If you sit behind your desk and write the best blogs in the world... you'll still get in through no doors.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
In this episode, we share creative strategies to build brand awareness without breaking the bank. Dive into actionable tips for fresh, impactful marketing tactics that can enhance the visibility of your agency.
Sam and Phil explore innovative methods including newsjacking, content repurposing, and social media campaigns. Understand why developing context around your brand is crucial and how it can amplify your marketing efforts. Hear practical examples on leveraging guest content and creating engaging area guides to connect more deeply with your community.
Plus, get an exclusive introduction to Cosmo, a game-changing offering for estate agents looking for budget-friendly, high-quality marketing resources.
This episode brims with actionable advice and strategies to help independent estate agency owners boost their brand’s profile. Tune in to get inspired and IGNITE your agency’s growth!
Find the book ‘Shoe Dog’ which Sam and Phil recommended on Amazon
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page
If you have any questions, please get in touch. Also, make sure you check out our upcoming events
Some key takeaways:
➡️ Leveraging newsjacking and social campaigns can enhance your agency’s online presence.
➡️ Content repurposing is a time-effective strategy to maximize your marketing efforts.
➡️ Engaging with your local community through guest content and area guides can significantly boost brand awareness.
Some great moments:
✅ “Newsjacking is where you take a topic that is in the news right now and then you piggyback on it to talk about something that's relevant to you, your company, your industry.”
✅ “If you're constantly putting out content that says, “seven ways to do a viewing” then people are going to get bored, including you. So just be a little bit more adventurous with it.”
✅ “Think about social campaigns, think of the date, what’s happening at that time and what can you create content around.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
In this episode, we explore strategies for independent estate agency owners to build their business on a tight budget. Uncover five tactics that promise high returns with minimal investment.
Sam and Phil discuss the psychological and emotional aspects of door knocking, breaking down the barriers that often keep agents from trying this effective method. Learn how follow-ups, direct mail, and targeted content can fuel your growth even with limited resources. Explore the importance of consistency in your marketing efforts and the role of strategic planning in maximizing ROI.
Plus, get the insider scoop on COSMO, our brand-new service designed to help estate agencies thrive without breaking the bank.
Learn how to leverage low-cost marketing tactics to IGNITE your agency’s growth!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer HERE
- Listen to another episode HERE
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE
If you have any questions, please get in touch. Also, make sure you check out our upcoming events HERE
Some key takeaways:
➡️ Door knocking requires discussion of barriers like emotional and ego costs but can yield high returns.
➡️ Consistent follow-ups are vital, with potential to secure between one to three instructions per hour.
➡️ Direct mail should be strategic; smaller, more targeted campaigns can be highly effective.
➡️ Leveraging content like blogs, video scripts, and graphics can establish your agency’s credibility.
Some great moments:
✅ “Lead generating activities must be chosen carefully; CRMs are not the quick fix some agents might think.”
✅ “The success of direct mail depends significantly on the content and approach; it should always aim for a win-win.”
✅ “Content is your platform for building trust and long-term engagement with potential clients.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Explore the critical role that data plays in generating leads for your estate agency. Join Phil, as he discusses with Kieran Slinger from PropALT how leveraging data and automation can transform your lead generation efforts and boost your agency's performance.
Discover how PropALT uses advanced algorithms and AI to predict when properties are likely to sell, helping agents focus their marketing efforts more effectively. Learn the importance of having a repeatable and automated lead generation system in place, and how direct mail remains a powerful tool for reaching potential clients.
Phil and Kieran discuss understanding your market and how to be seen as the local property expert in your area. They also explore how agents can tap into new opportunities by offering comprehensive property advice and not just focusing on immediate sales.
Plus, get insights into how AI will reshape the estate agency landscape in the coming years and why embracing these changes now can put you ahead of the competition.
This episode is packed with expert advice and actionable strategies to help you make the most of data and automation in your estate agency. Tune in to learn how to IGNITE your agency’s lead generation and stay ahead in the market!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode:https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Utilising data effectively can revolutionize your lead generation and make your marketing efforts more efficient.
➡️ Having an automated, repeatable lead generation system is crucial for sustained growth.
➡️ Direct mail remains a highly effective tool for estate agents, providing a tangible touchpoint with potential clients.
Some great moments:
✅ “If you don't have something that is on the back burner doing something for you now, you're behind where you need to be because every other agent in your area will be doing it.”
✅ “The amount of times we've had agents where we've kind of worked with them to create a campaign, and they'll say, it's the best thing I've ever done, but then they stop doing it because they're too busy.”
✅ “Success leaves clues. Every single business has a system, an automated system, that is there to bring in customers. That has to be there.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
In this episode, we explore three ways to ensure your business New Year's resolutions stick, whether they’re for yourself or your businesses. Discover how taking part in a daily fitness challenge can build lasting habits, and find out when a resolution isn’t really a resolution.
Sam and Phil explore the benefits of setting visible, trackable goals and the importance of discipline in both personal and business contexts. They also share their ambitious financial goal for Ashdown Jones in 2025, demonstrating the power of public accountability.
This episode is packed with strategies to help you integrate personal resolutions into robust business practices and IGNITE your estate agency's potential.
When you’re ready, here are 3 ways we can help you to IGNITE your agency!
Sam discussed two books you may want to have a look at during this episode…
Find James Clear’s book ‘Atomic Habits’ HERE
‘Your Best Year Yet’ by Jinny Ditzler can be found on Amazon HERE
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Building consistent habits is more effective than relying solely on motivation.
➡️ Setting and publicly sharing visible goals can enhance accountability.
➡️ Understanding the distinction between essential business routines and resolutions is vital.
Some great moments:
✅ “Small daily steps can lead to significant habits that stick.”
✅ “Your goals should be as visible as possible; it increases commitment and follow-through.”
✅ “Daily tracking in both personal and business goals transforms vague aspirations into tangible results.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
In this episode, we delve into Sam and Phil's top 5 for 2025, covering crucial trends and predictions for independent estate agencies in the coming years. Discover insights on navigating an oversaturated market and the challenges of the personal agent model.
Sam and James explore the dual aspects of lead generation, the evolving use of social media platforms, and the significance of direct mail in effective audience communication. You'll learn how to leverage platforms like TikTok and YouTube to enhance your agency's online presence.
We also touch on the critical need for stronger regulation and support systems in the industry. Claire shares her experiences as a Mastermind member, showcasing the program's benefits in transforming her real estate journey.
Join us for engaging discussions about market stability, AI's role in SEO, and the potential disruptions from big tech companies like Amazon and Facebook. Tune in to understand the future landscape of estate agencies and get inspired to IGNITE your agency’s growth!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
- Listen to another episode:
- https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Navigating social media and direct mail is critical for effective lead generation.
➡️ Stronger regulation and mentoring support are essential for maintaining industry standards.
➡️ Preparing for market disruptions from big tech can safeguard your agency's future.
Some great moments:
✅ “Although Facebook views have dropped, the number of comments has risen. It’s about quality over quantity.”
✅ “The personal agent model has its benefits and limitations. We need a balanced approach for long-term sustainability.”
✅ “Using AI for mundane tasks can speed up processes, but avoid over-reliance. Human touch is irreplaceable.”
Tune in and arm yourself with the knowledge to thrive in 2025 and beyond. IGNITE your estate agency’s success with us!
Merry Christmas from The Ignite Podcast… In this mini episode, Sam and Hannah take a look at the People Analyser tool and its powerful application for building your dream team. Discover how this exercise can help to assess team members based on motivation, skills, and knowledge, ensuring the right people are in the right seats.
We also discuss the theories by Gino Wickman, whose books like ‘Traction’ provide a systematic approach to growing your business methodically.
Here’s a link to the books page of Gino’s website: https://ginowickman.com/books/
This episode is full of actionable advice for estate agency owners o fine-tune their team dynamics and drive growth. Tune in to elevate your estate agency's performance and IGNITE your team's potential!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Visit us for a unique and FREE behind-the-scenes day at Ashdown Jones in Windermere! Book your spot here: www.ajmastermind.co.uk/btsday
- Listen to another episode:https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ The People Analyser is an essential tool for evaluating team members on multiple dimensions to ensure they are a good fit.
➡️ Using a systematic approach to team development can minimise emotional decision-making and improve business outcomes.
➡️ Resources and proper training are critical for maximising team performance and addressing any gaps in knowledge or skills.
Some great moments:
✅ “We use the People Analyzer to bring clarity to our team structure, which helps us put the right people in the right seats.”
✅ “It's not about whether somebody is merely a good worker; it's about whether they are the right fit for the team and aligned with the agency's goals.”
✅ “A methodical approach can take the emotion out of managing a team, allowing leaders to focus on strategic growth.”
Tune in to streamline your team management strategies and IGNITE your estate agency's growth!
Joining Sam this week is AJ’s Operation Manager Edward who shares the key to setting focused, annual priorities that will drive your agency forward. Whether it's brand enhancement or team performance, align these annual goals with actionable quarterly priorities and break your projects into manageable milestones, ensuring clear ownership and defined success metrics.
With tips on pacing, structured team-building activities, and the power of small, focused projects, this episode is full of advice for keeping your team motivated and on track.
Plus, get an exclusive glimpse into Ashdown Jones’ systematic approach to training, from CPD to the innovative ECHO training program. Understand the balance between long-term planning and the necessity of flexible adjustments due to immediate challenges, showcasing the team's approach to strategic reviews and transparent decision-making.
Tune in to transform your agency’s planning process and IGNITE your estate agency’s success.
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Consistent financial management is essential for sustaining a successful estate agency.
➡️ Focus on setting clear, annual priorities and breaking them into manageable quarterly goals.
➡️ Emphasise team-building activities and small, focused projects to foster collaboration and achieve larger goals.
Some great moments:
✅ “Many employees might not think about company finances as their own.”
✅ “Have three top-level priorities for the year, written in one to three words.”
✅ “Projects need clear ownership, milestones, and success metrics to avoid overwhelm and ensure progress.”
In this episode, we take you through an exhilarating year-end review of 2024, sharing the highs, lows and lessons from the industry. Learn how focusing on key performance indicators (KPIs) can drive your agency’s success, and discover the importance of maintaining team morale even in challenging times.
Sam and Phil discuss disciplined goal setting and the role of Agile Planning in achieving consistent growth. Hear about how Ashdown Jones not only hit but exceeded their targets, despite a tough market.
Plus, get an exclusive look at how becoming part of the AJ Mastermind program can revolutionise your business.
This episode is brimming with advice and insights to elevate your estate agency’s profile and performance. Tune in to get inspired and IGNITE your agency’s growth!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Maintaining focus on KPIs and team morale can significantly impact your agency's success.
➡️ Strategic planning and disciplined goal setting are fundamental for hitting and exceeding targets.
➡️ High-value home market penetration requires a roadmap and the right team in place.
Some great moments:
✅ “The New Year period is when other agents don't really know what to do. This is the period where you can add that extra percentage of market share.”
✅ “We've turned a negative beginning of the year to a positive, where the team felt stronger and clearer about their roles and KPIs.”
✅ “There should be a committed capital amount required to set up an agency, ensuring those entering are genuinely prepared and have a plan in place.”
Sam is joined by entrepreneur and business mentor Chris Ducker to discuss transforming your business through the power of relationships, effective delegation, and maintaining a healthy work-life balance.
Discover why nurturing long-term professional relationships is vital for sustained success and how staying within your "zone of genius" can turbocharge your growth. Chris shares his wisdom on successful delegation, empowering your team, and systemizing your operations to avoid burnout.
You can find out more about Chris, his books, events or read his blog at chrisducker.com
Plus, get an exclusive invite to an Ashdown Jones event at AJHQ, designed to elevate your estate agency with proven strategies and insights. This episode is brimming with actionable advice to IGNITE your agency’s growth.
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
- Listen to another episode: ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Cultivating long-term relationships can significantly boost your estate agency’s success and growth.
➡️ Staying within your "zone of genius" and effectively delegating tasks is essential for sustained business growth.
➡️ Implementing a healthy work-life balance positively impacts personal well-being and professional endurance.
Some great moments:
✅ “People are inherently good, despite the negativity in the world. Building genuine relationships is key to long-term success.”
✅ “Starting small with policies like taking Fridays off or delegating spending decisions can lead to remarkable transformation in managing your time.”
✅ “Attending events outside your industry can offer fresh perspectives and innovative ideas that you can apply to your estate agency.”
December is a critical month for estate agency owners. Join Sam and Phil as they explore the importance of a well-timed Boxing Day launch, capturing market momentum through collective listings, and the art of engaging your team during the festive season.
Learn about structured campaigns like the "12 Days of Christmas," and understand how selecting the right local partners can transform your brand’s visibility and engagement.
Discover the rewards of non-traditional incentives and creative team activities for the festive period. From Secret Santa to personalised meetings, and even transforming your office into a festive wonderland, we’ve got you covered on how to maintain team morale and motivation.
Get insights on how to set realistic financial incentives and manage expectations, drawing lessons from the challenges faced in previous years. Phil and Sam candidly discuss their favourite lead-generation strategies, and how to keep your office vibrant and motivated post-holidays.
This episode is packed with a wealth of ideas to help you not only survive but thrive in the final month of the year. Tune in to set your agency up for a flourishing New Year.
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ The importance of well-timed sales campaigns to capture market momentum during the festive season.
➡️ Leveraging creative team incentives to maintain motivation and morale.
➡️ Structured campaigns and local partnerships can significantly boost brand visibility and engagement.
Some great moments:
✅ “The Boxing Day launch is about collectively putting homes on the market to create a micro-market that drives buyer engagement.”
✅ “We’ve found that including fun and personalized team activities around Christmas boosts morale and makes our office a happier place.”
✅ “Structured campaigns like our '12 Days of Christmas' help us remain visible and engage the community, which is crucial for generating leads and supporting local businesses.”
Don't miss out on these valuable insights to transform and IGNITE your agency this December!
James Cocker joins Sam for a debate on the use of social media versus traditional platforms like Rightmove to boost property sales and build your brand.
Find out why James believes in the power of social media marketing for estate agency owners, while Sam emphasises the proven returns from traditional direct mail and property platforms. Facebook, Instagram, and TikTok can be used to create engaging content that builds trust and brand affinity, but are they useful platforms to generate property sales? Sam and James also discuss the cost-effectiveness of various strategies.
Tune in to transform your estate agency’s marketing strategy, whether you lean towards social media innovation or prefer the reliability of traditional methods.
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Is it possible or advisable to drop Rightmove in favour of Social Media marketing?
➡️ Social media can create an audience and an affinity for your agency or brand
➡️ Will clients continue to engage with your social media once they have bought their dream home?
Some great moments:
✅ “I haven't seen any successful Facebook paid ad campaigns for valuations in 15 years of working with agents with their socials”
✅ “We pay 2% of our turnover to Rightmove per year for unlimited buyers across the world. To me that is just a no brainer”
✅ “I don't think that the property is the product, I think the brand and the team are the product”
Sam is joined by AJ Mastermind’s Client Executive, Emma Heath for this episode and they delve into the core principles that make an estate agency truly remarkable. Learn how curiosity and questions can spark deeper connections and understand the delicate balance of building rapport without letting ego steer the conversation.
Gain insights on delivering a world-class customer experience with empathy and avoid generic, insensitive practices.
Explore how Ashdown Jones uses training to refine agency communication to ensure professionalism and personalisation and understand the importance of humility and collaboration within the workplace to tackle challenges collectively.
Key principles like "We do what we say we'll do" underscore the significance of trust and reliability in client relationships.
Find out why it is important to avoid negative language and gossip, and how positive language can foster team cohesion and client satisfaction. Sam shares AJ Mastermind’s guiding principles, encapsulated by green "always" and red "never" disciplines, to underline their commitment to integrity.
We have actionable advice on:
- Handling client challenges with empathy.
- The impact of unsolicited advice versus solicited advice.
- The benefits of mastermind memberships and transitioning to high-end agencies.
Tune in, take notes, and transform your business practices to deliver unparalleled experiences and stand out from the rest.
When you’re ready, here are ways we can help you to IGNITE your agency:
- Experience a behind-the-scenes day at AshdownJones HQ in Windermere for FREE! Secure your spot at www.ajmastermind.co.uk/events
- Listen to more illuminating episodes:https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious estate agency owners and foster growth in your business by joining our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
Don’t hesitate to ask your questions to Sam or Phil: sam@ajmastermind.co.uk or phil@ashdownjones.co.uk
Explore upcoming events and more at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Balancing rapport-building and ego in client interactions is crucial.
➡️ Trust builds gradually from consistent reliability and transparent communication.
➡️ Unsolicited advice is best received when permission is sought first.
Notable moments:
✅ “Building trust is like piling up pebbles. It’s done gradually but can be lost all at once.”
✅ “We steer clear of negative gossip to keep our team environment positive.”
✅ “Delivering good news in person helps maintain clear, effective communication and shows clients they’re a priority.”
Embrace these principles to ensure your independent estate agency not only competes but excels in delivering exceptional client experiences.
Are we over-styling homes in our quest to deliver the perfect look? In this episode of Ignite Your Estate Agency we discuss home styling with a focus on balance, efficiency, and truly showcasing a property’s unique charm.
Learn why photographic documentation is critical for maintaining client trust and the importance of aligning with client preferences to avoid unnecessary conflicts. This episode will guide you on how to effectively use home styling to sell a house and a lifestyle, without the pitfalls of intrusive or excessive styling and provides actionable tips to make your photoshoots quicker and more cost-effective.
Sam tells us why it is important to stop over-styling, where adding too many personal touches can cloud the home's actual potential, with cautionary tales about the uneasy balance between effective styling and preserving homeowner comfort.
To simplify the art of effective home styling, Sam introduces her eight golden rules, including:
- “Style the shot, not the room”: Focus on what the camera will capture.
- “Enhance by simplifying”: Remove minimal items to highlight room features.
- “Consider the main features”: Pay attention to key elements like windows and fireplaces.
You can read Sam’s blog on this subject here: https://www.samashdown.co.uk/over-styling-homes/
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam: sam@ajmastermind.co.uk
Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Key Takeaways:
➡️ Photographic Documentation: Essential to return clients' items to their original places after a photoshoot, ensuring their comfort and trust.
➡️ Client Preferences: Always be considerate of client desires to maintain positive relationships.
➡️ Purpose of Styling: Style to sell the lifestyle a house offers, not to change the house itself.
Great Moments:
✅ “Taking before shots is crucial for returning clients' items to their original places after a photoshoot.”
✅ "The aim is to conduct quicker and more cost-effective photoshoots, potentially reducing the time required from six to four or even two hours."
✅ "The quality of the items used in styling reflects the brand image, so decisions should be made mindfully.”
Discover the importance of assertiveness training and how it can transform your interactions with clients and colleagues. Unlock the secrets to becoming a confident estate agent without crossing the line into aggression!
We give you techniques to maintain composure using body language, and communication styles that project confidence, ensuring you command respect and reassure clients. Learn from our hands-on experiences and training sessions that highlight the delicate balance between appearing strong-willed yet approachable.
From managing high-status client perceptions to the subtle art of leveraging your physical presence in the office, understand why assertiveness is essential for agency growth and how to foster these skills within your team.
We want to cultivate a culture of confidence and assertive leadership and this episode promises to provide actionable strategies to empower you and your team, transforming how you interact with clients and run your agency. Tune in to elevate your professionalism and IGNITE your agency's potential.
Here’s the book that Sam mentioned in the podcast:
The Charisma Myth by Olivia Fox Cabane
https://www.amazon.co.uk/Charisma-Myth-Master-Personal-Magnetism/dp/0670922870
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on our unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Confidence and assertiveness can transform an estate agent from uncertain to commanding and trustworthy.
➡️ Balancing assertiveness is crucial to manage perceptions and interactions, especially with high-status clients.
➡️ Developing assertiveness is a gradual process involving self-awareness, training, and consistent practice.
Some great moments:
✅ “Confidence in delivery and demeanour is crucial, even beyond credentials or appearance.”
✅ “We emphasise the significance of physical presence and how one’s office setup can influence perceptions of status.”
✅ “Taking a moment to respond, slowing down the conversation, and lowering voice pitch can significantly improve assertiveness.”
Learn how to navigate the dynamic landscape of attraction and interruption marketing tailored specifically for your independent estate agency!
In this episode, we debate which is the best strategy for estate agency owners? Explore the benefits of the self-employed agent model without sacrificing a large portion of your income. Learn how effective branding can set you apart, using successful examples like the Avocado Agency. We also tackle the potential for vendor confusion with mixed branding and how to maintain a focused marketing strategy.
Sam and Phil shed light on personal agent models, sharing insights into the pros and cons of structured self-employed roles. Hear how some models, such as the agency masterminded by George Vardis, leveraged personal branding while aligning with larger networks.
Get practical advice on building a local presence through attraction marketing versus the measurable results of interruption tactics like direct mail and cold calling. Understand the balance between nurturing existing relationships and boldly stepping into new markets to drive growth.
Plus, don't miss the critical discussion on managing long-term career sustainability, addressing the challenges of inconsistent income and the potential pitfalls of relying solely on referrals.
This episode is packed with actionable insights and strategies designed to help you maximise your income potential while maintaining stellar client service. Tune in and IGNITE your estate agency’s growth!
When you’re ready, here are 3 ways we can help you to IGNITE your estate agency:
- Explore the inner workings of Ashdown Jones at our exclusive and FREE event! Book your spot here: www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Have a question for Sam or Phil? Reach out via email: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Join our ambitious community of estate agency owners and elevate your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
Check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Establishing a strong, consistent personal brand can set independent estate agencies apart from competitors.
➡️ Balancing attraction marketing with direct, measurable interruption tactics is crucial for achieving sustained growth.
➡️ Understanding the financial and time investments needed for a personal agent model is essential for long-term career success in real estate.
Some standout moments:
✅ “Some agents excel in generating leads but falter in client service, akin to big brands thriving despite quality criticism.”
✅ “Working 20-hour days, and not having time for a cup of tea—that can’t be sustainable if you want to enjoy your work and life balance.”
✅ “Direct mail helped an agent earn £10,000 monthly, but growth stalled without proper systemization and recruitment support.”
Unlock the pathway to building an estate agency that you not only love but also loves you back!
Explore the challenges estate agency owners face when growth stagnates and frustration sets in. Discover why automation may not be the silver bullet and why systemisation is the key to freeing up your time and empowering your team.
This episode provides a blueprint to restructure, systemise, and scale your independent estate agency. From competitor analysis to lead generation systems, we reveal actionable steps to reignite your passion and drive your business forward.
Plus, get exclusive insights into how Ashdown Jones runs a finely tuned operation underpinned by effective systems and dedicated leadership. This episode is packed with practical advice designed to rejuvenate your agency. Tune in and learn how to build a business that serves you.
When you're ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Systemisation, not automation, can liberate your time and streamline your processes.
➡️ Leadership and structured growth are essential for a thriving estate agency.
➡️ Competitor analysis and lead generation systems are crucial for maintaining a competitive edge and driving growth.
Some great moments:
✅ “You create the systems; the systems run the business, and the people in the business run the systems.”
✅ “If you carry on running your business as you are doing, and Ashdown Jones moves in next door, who's going to win?”
✅ “If you don't have leadership, the business is rudderless, like a ship just kind of drifting.”
This is the ultimate guide to consistent lead generation success tailored specifically for estate agency owners! In this episode, Sam and Phil take you through the document that can transform your estate agency’s approach to lead generation.
Struggling with tracking and measuring your lead generation efforts? Sam and Phil have advice on maintaining a consistent lead generation pipeline, navigating the complexities of small geographic populations, and the nuances of targeting high-value versus high-volume sales. They also emphasise the necessity of regular, structured lead generation effort (beyond market triggers) to prevent business stagnation.
Discover how to double your valuations and why consistent daily actions, more than sporadic bursts of motivation, are key to maintaining growth. Whether you're looking to understand the importance of tracking key metrics or seeking strategies to manage challenging clients, this episode covers it all.
Are you prepared to elevate your business's strategy and ignite growth? Don't miss out on insights that can turn the tide for your estate agency!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Experience a behind-the-scenes day at Ashdown Jones in Windermere for FREE! Book your spot here www.ajmastermind.co.uk/btsday.
- Listen to another episode:https://www.ajmastermind.co.uk/ignite-podcast.
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk.
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk.
Join our community of ambitious estate agency owners and elevate your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth.
If you have any questions, please get in touch. Also, make sure to check out our upcoming events at www.ajmastermind.co.uk/events.
Some key takeaways:
➡️ Consistent lead generation, beyond market triggers, ensures continuous business growth.
➡️ Tracking and measuring key metrics is essential for understanding and improving performance.
➡️ Regular lead generation and follow-through processes can help double your valuations and drive sustained growth.
Some great moments:
✅ "Tracking and measuring response rates are crucial. By understanding our metrics, we’ve been able to adjust and improve our lead generation strategies, directly impacting our revenue."
✅ "We send out around 15,000 letters annually, and believe me, it's a lifeline for our business"
✅ "Once you can predict your business outcomes, managing growth becomes significantly more straightforward"
Tune in to transform and IGNITE your estate agency with these expert insights and proven strategies.
Download the Lead Generation Success Checklist here: https://tinyurl.com/Lead-Generation-Checklist or email sam@ajmastermind.co.uk
Read Sam’s blog post here: https://www.samashdown.co.uk/reboot-agency-successful-exit/
Sign up to our Direct Mail Workshops in Manchester or London via this link https://ajmastermind.co.uk/direct-mail-workshop
Listen to Jo Lines' remarkable journey from a psychology student to an independent estate agency owner, and uncover how she defied industry norms by focussing on kindness, long-term relationships, and client growth.
Discover the impact of transitioning from estate sales to lettings and property management, and how Jo leveraged diverse income streams to build a profitable and resilient business.
Explore Jo's innovative financial restructuring strategies, including tiered service packages and guaranteed rent options, which enhanced profitability and client satisfaction. Plus, get an inside look at the emotional and strategic considerations behind selling an estate agency, and how Jo navigated the transition gracefully.
This episode offers insights into the importance of financial education, income diversification, and viewing property investments as a business to maximise returns. Jo's reflections on work-life balance and the entrepreneurial mindset provide inspiration for agency owners looking to achieve sustainable success.
Contact Jo and find out more about her business by visiting her personal website jolines.co.uk, her business’ website searchhomes.co.uk or by reaching out on linkedin.com/in/jo-lines
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Spend a day at Ashdown Jones (AJHQ) for a behind-the-scenes look at our agency by signing up here www.ajmastermind.co.uk/events
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Building long-term relationships and client growth can be more profitable and sustainable than constantly acquiring new clients.
➡️ Diversifying income streams and understanding financial structures are crucial for an estate agency’s success and resilience.
➡️ The importance of financial education, particularly in understanding income diversification, tax planning, and navigating governmental challenges.
Some great moments:
✅ “I see no reason to retire because my job is not really a job; it’s helping people and living a balanced life.”
✅ “Shifting from sales to lettings brought consistent cash flow and residual income, significantly benefiting the business.”
✅ “It’s crucial to have a diverse and extensive client base to mitigate risks in property management.”
Tune in to gain actionable insights and transform your agency's approach to building long-term profitability and sustainability. IGNITE your agency today!
Unlock the secrets to revolutionising your estate agency’s direct mail strategies with insights that guarantee success!
In this episode, we talk about the fascinating world of direct mail marketing and reveal how understanding the psychology of your audience can enhance your response rates.
Learn about the importance of micro-commitments, and the subtleties of persuasive copywriting. Discover how to craft compelling narratives without feeling like a hard sell, and tailor your content to appeal to high-value homeowners.
Get effective writing tips that Sam and Phil have used successfully in their agency. This episode is filled with actionable advice and real-world examples designed to elevate your estate agency’s marketing game.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
Some key takeaways:
➡️ Understanding the psychology behind direct mail can significantly increase your response rates.
➡️ Effective copywriting involves telling relatable stories and aligning content with the reader's desired outcomes.
➡️ Tailoring your content to specific demographics can lead to better engagement and higher conversion rates.
Some great moments:
✅ “Using the word 'because' can work wonders, even if the reason is nonsensical.”
✅ “Micro-commitments, like scheduling a meeting or reading a blog, can help you gradually gain compliance.”
✅ “Avoid overt sales language in your direct mail to prevent it from being dismissed.”
Tune in for an episode packed with insights to help you master the art of direct mail marketing and see tangible improvements in your estate agency’s outreach efforts.
If you are interested in the next How to Use Direct Mail to Add 3 Vals to Your Diary Next Week workshop, then visit ajmastermid.co.uk/events for more information and to save your seat.
Get the insights on whether upfront marketing fees are right for your independent estate agency!
In this episode, discuss whether agencies should charge an upfront fee, and what are the potential pitfalls and benefits?
Sam is joined by Ashdown Jones’ senior sales manager Hannah Julian to explore the impact of these fees on an agency's cash flow and client relationships. Sam and Hannah discuss why differentiating your fee structure can serve as a testament to your agency's value and dedication. From navigating client perceptions to balancing risk and reward, this episode is packed with actionable advice to help you make informed decisions that could transform your agency's financial strategy.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Come and visit Ashdown Jones in Windermere on one of out unique and FREE 'Behind the Scenes' days! Book your spot here: www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Assess whether your agency has earned the right to charge an upfront marketing fee and articulate its value clearly to clients.
➡️ Understand the market and client-specific factors that influence the success of upfront fees in estate agency operations.
➡️ Weigh the benefits of upfront cash flow against potential risks in client conversion rates.
Some great moments:
✅ “It's our commitment, it's our responsibility.”
✅ “We literally do whatever it takes to sell a home.”
✅ “Think about your conversion rate, think about the market, think about have you earned the right to ask for this?”
Unlock the secrets to landing your first Superprime listing with actionable strategies you can implement this week!
In this episode, we lay out three concrete steps to move you closer to securing those high-value, Superprime properties. Learn the art of targeted letters, the ins and outs of social stalking (ethically, of course!), and the daring move of door-knocking. Hear from our hosts Sam and Phil as they dismantle the myths around Superprime listings and share their boots-on-the-ground experiences.
Discover how to tailor your marketing approaches for high-value homes, the importance of maintaining personalised and meaningful connections, and the strategies that have worked—or haven’t—for Ashdown Jones.
When you’re ready, here are 3 ways we can help you IGNITE your agency:
-
Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Consistently reaching out with relevant, targeted content can position your agency as the go-to in your market.
➡️ Personalised and persistent efforts, whether through letters or phone calls, can open doors to high-value opportunities.
➡️ Don't be afraid to try bold approaches like door-knocking; sometimes the big risks bring the big rewards.
Some great moments:
✅ “You might be wondering, well, why on earth would I target these properties? … you could easily add £500,000 pounds a year.”
✅ “I use the data by making the point and backing it up with data. I don't just deliver data, and it's very relevant data to that audience.”
✅ “Just by speaking to them consistently and speaking in their language ... they feel like you are the only person they could ask.”
Tune in to transform and IGNITE your agency!
Unlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity.
Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shares his insights and the transformative impact of Agent Response—a cutting-edge tool now available in a free version for emails and sales automations.
Uncover the critical need for creating robust systems and processes to scale your agency without falling into the "artisan trap." Sam and Michael emphasise the importance of delegating tasks to empower your team and grow your business effectively. Plus, get insights into Robert Kiyosaki's cash flow quadrant and why understanding your quadrant is crucial for your agency’s future.
With over 50 employees, a 150-year-old legacy, and a blend of technology with traditional methods, Michael Nettleton's agency has thrived. Discover how balancing technology and human connection can lead to success and why sending new listings to your database first can create a virtuous cycle of high traffic and early interest.
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page:
https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Automation can significantly reduce administrative tasks, freeing your team to focus on high-value clients.
➡️ Early access to property listings can drive traffic and build demand ahead of broader market releases.
➡️ Delegation and robust systems are vital for scaling your business and avoiding burnout.
Some great moments:
✅ "We've set up our system so new listings hit our website 24 hours before they appear anywhere else, leveraging our database to create a buzz before portal listings."
✅ "Using Agent Response for lead management has allowed us to cut down the phone volume, improving our customer service and efficiency."
✅ "Understanding which quadrant of Robert Kiyosaki's cash flow quadrant you’re operating in can critically influence how you delegate and grow your agency."
Tune in to revolutionise and IGNITE your estate agency!
Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency.
In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours, compare to the relentless effort in running a successful business? Discover how breaking down a mammoth 68-mile run into smaller, manageable chunks can offer invaluable lessons for estate agency owners seeking to conquer their goals one step at a time.
"Running a 50-mile race is akin to running an estate agency," Sam explains. They emphasise the importance of setting achievable short-term goals, managing daily tasks, and maintaining a steady resolve to drive your agency forward. Jenna likens this approach to organising tasks in a notebook, turning daunting chores into tangible progress.
Don't miss out on an exclusive behind-the-scenes event at Ashdown Jones, where you'll glean firsthand knowledge from industry leaders. Plus, discover the transformative benefits of becoming an AJ Mastermind member as recommended by Levi Fowler.
To IGNITE your agency further, here are three ways we can help:
1. Explore behind the scenes of Ashdown Jones in Windermere with a unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
2. Tune into another enlightening episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Key takeaways:
➡️ Breaking down large tasks into smaller, manageable chunks can lead to greater productivity and progress in your estate agency.
➡️ Consistent effort and positive self-coaching are crucial in both ultra-marathon training and running a successful business.
➡️ Documenting your business journey can provide valuable reflections and cherished memories.
Some great moments:
✅ "Running a 50-mile race is akin to running an estate agency."
✅ "Setting achievable short-term goals is the key to managing daily tasks."
✅ "Expressing gratitude and maintaining a positive mindset can significantly impact your journey."
Contact Sam: sam@ajmastermind.co.uk
Contact Phil: Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
For more details, check out our upcoming events at: www.ajmastermind.co.uk/events
Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the parallels between distance running and business management.
Incorporating personal running experiences, the hosts explore how running contributes to mental well-being, tranquility, and the satisfaction of personal achievement. You’ll find their discussion on setting realistic expectations, enjoying the journey, and not letting unmet goals lead to disappointment exceptionally relatable.
The pair discuss the reasons behind starting a business such as making an impact, achieving financial freedom, and creating job opportunities. They extend their conversation to the intricacies of work-life balance and family dynamics in relation to managing a growing independent estate agency.
If you’re an estate agency owner, estate agency coach, or simply interested in the balance between personal passions and professional duties, this episode offers a wealth of knowledge and inspiration.
Some key takeaways:
➡️ Distractions and mental breaks are vital for distance running success and managing an estate agency.
➡️ Empathy, trust, and patience are crucial in both personal and professional realms.
➡️ Preparation, resilience, and realistic goal-setting underpin long-term success in ultra running and business.
Some great moments:
✅ “During a long run, it’s crucial to learn how to check out mentally, and the same goes for when you’re dealing with difficult business situations.” – Sam
✅ “The ultra running community’s kindness reminds us of the camaraderie we should foster within our own teams.” – Jenna
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk or phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page:
https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Dive deep into the unapologetically raw and real world of estate agency dynamics in this action-packed episode of Ignite Your Estate Agency. Ready to confront and conquer your fears? Join hosts Sam and Phil as they peel back the layers, exploring intense subjects like criticism, vulnerability, and the undeniable impact of daring to be controversial.
In this compelling episode titled "Fake It Till You Make It - And I Did!" Sam shares instances where her bold approach on LinkedIn triggered fierce reactions. Discover why people often shy away from criticism and how the human psyche gravitates towards negativity. Yet, within controversy lies opportunity—controversial posts often result in higher engagement and attention.
Hear firsthand about Sam's endeavours to engage her critics by inviting them onto the podcast, only to face their refusal and delve into their reluctance. Phil, Sam, and their guest Kirsty demystify the benefit of embracing critique to foster growth and innovation in your estate agency.
There's more! Valuable discussions unfold regarding a recent informative webinar with a solid turnout of 350 attendees, exploring the impact of controversial follow-ups, including a rival's disapproving email. Get the scoop on Perry Power's success and the criticism he's faced—offering a candid look into the industry's competitive nature.
Highlights include:
- 🎙️ Sam's transparency and how it influences both positive and negative feedback.
- 🎙️ Insightful anecdotes from Kirsty's experience as an AJ masterminder.
- 🎙️ Dissecting the concept of vulnerability in training and operations.
Plus, uncover three compelling reasons to attend our behind-the-scenes day at Ashdown Jones, and hear about the resounding success of our "First 80 Days" webinar—a game-changer for every new business owner aiming to break into the industry.
Together, Sam, Phil, and Kirsty emphasize the power of professional photography, the brave path Sam has trodden as a female in a male-dominated industry, and the significance of open storytelling to push the edges of traditional agency operations.
Tune in for a rollercoaster of revelations and robust strategies designed to bolster your independent estate agency’s resilience and appeal.
When you’re ready, here are 3 ways we can IGNITE your agency:
- Experience a behind-the-scenes look at AshdownJones in Windermere on a unique and FREE day! Book your spot at www.ajmastermind.co.uk/btsday
- Listen to another insightful episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious estate agency owners and accelerate your growth by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
Check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Embracing vulnerability and critiquing oneself is vital for innovation.
➡️ Controversial posts can significantly enhance audience engagement.
➡️ Transparency and professional openness can propel industry change and agency growth.
Some great moments:
✅ “They declined the invitation for discussion; it’s revealing about how people avoid criticism and depth.”
✅ “Embrace feedback; it’s the tool sharpening your craft in this competitive industry.”
✅ “Checking professional compliance versus being real about your journey—it’s a contrast that sparks evolution.”
Get ready to confront your fears, embrace your vulnerabilities, and ignite your estate agency to unprecedented heights!
Unlock the secrets to revolutionising your independent estate agency by staying ahead of the latest industry trends!
Discover the power of presenter-led videos and how they can elevate your marketing strategies to new heights. We discuss the future of video content, including the potential for quick, TikTok-style videos with voiceovers to maintain audience attention in an era of shorter attention spans.
Explore the personal agent model and its impact on the real estate industry. We delve into the challenges and opportunities this model presents for estate agency owners, including potential salary opportunities, scalability, and the importance of training and quality control.
Plus, get insider tips on effective marketing tools like direct mail and cost-effective CRM solutions. Learn how targeted, personalized letters can lead to successful outcomes and discover alternative, budget-friendly marketing tools that deliver results without breaking the bank.
This episode is packed with actionable advice and real-life examples from industry experts and ambitious agency owners. Tune in to gain valuable insights and IGNITE your agency's growth.
When you're ready, here are 3 ways we can help you to IGNITE your agency:
-
Join us for a unique, FREE behind-the-scenes day at AshdownJones in Windermere! Book your spot here: www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Presenter-led videos can be a game-changer for estate agency marketing, but quality and consistency are crucial for success.
➡️ The personal agent model offers opportunities for individual success but may present challenges for overall agency quality and scalability.
➡️ Direct mail and cost-effective CRM tools can deliver impressive results when implemented strategically.
Some great moments:
✅ "Within the first month, solely through direct mail, resulting in a substantial value of 6 million at 1.5%."
✅ "Multiple alternative, cost-effective marketing tools like Mailchimp, Leadpages, and Monkey can be used to achieve effective results without the need for expensive and complex systems."
✅ "Learning a valuable idea that could change your business fortunes."
Unlock the mystery of where your estate agency fees truly go in this deep dive episode of Ignite Your Estate Agency! Join hosts Sam and Phil as they unravel the intricate costs of running an independent estate agency and explore the question, "Where does our fee go?"
Learn from their experiences and candid conversations on the distribution of fees, including insights into salaries, marketing expenses, and operational costs.
Discover how understanding these elements can reshape the way you manage your finances and set your team up for success.
Explore the significance of transparency with your team about commerciality, the dynamics of fee structures, and the powerful impact of informed decision-making. Through actionable advice and relatable anecdotes, this episode offers a straightforward look into the financial anatomy of a thriving estate agency.
Plus, delve into how Ashdown Jones navigates these challenges and maintains profitability without compromising on service quality. It’s an episode brimming with practical knowledge designed to IGNITE your agency’s growth.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Effective cost management is essential for maintaining agency profitability and growth.
➡️ Transparency with your team about fee distribution can enhance their understanding and performance.
➡️ Regularly reviewing and adjusting your financial strategies can lead to significant improvements in your business model.
Some great moments:
✅ “Bringing a home to market is 10% or just over 10%, 1500 pounds.” - Phil
✅ “If your salaries and payroll are more than 30%, I would really watch that because that can really sting you when you haven't got enough completions.” - Sam
✅ “You can’t get away with the marketing you were doing 10, 15, 20 years ago." - Sam
Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first!
Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes.
In this episode, we dissect a robust five-step problem-solving framework that can transform your business approach. Learn the importance of identifying root causes, designing sustainable solutions, and the crucial art of testing your strategies.
Hear an inspiring discussion about James Stockdale and the necessity of balancing gritty realism with unfaltering optimism in navigating business obstacles. Engage with real-world stories that illustrate how to confront harsh realities without losing faith in your vision.
Join hosts Phil and Sam as they debate the subtleties of quality versus quantity, and explore the delicate balance between maintaining impeccable client relations and achieving high turnover. Discover how to measure and optimize every facet of your business for greater profitability and ease.
Don't miss out on our exclusive invitation to a FREE event at Ashdown Jones Headquarters, where you can immerse yourself in the behind-the-scenes workings of a top-tier estate agency. It's the perfect opportunity for those feeling frustrated with their agency's growth to gain new perspectives and actionable takeaways.
This episode is brimming with actionable advice and insights designed to help estate agency owners and practitioners frame their issues accurately and find the most effective solutions. Tune in to this enlightening episode to transform and IGNITE your agency.
When you're ready, here are 3 ways we can help you IGNITE your estate agency:
1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam or Phil:
- sam@ajmastermind.co.uk
- Phil@ashdownjones.co.uk
Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Identifying the root cause of a problem is essential for designing effective and sustainable business solutions.
➡️ Balancing realism with optimism can help overcome business challenges while maintaining forward momentum.
➡️ Focusing on the right questions and challenges will directly impact your estate agency's growth and profitability.
Some great moments:
✅ “There’s a huge difference between being realistic about problems and being drained by pessimism.”
✅ “Framing our strategic issues as questions has enabled us to pinpoint our challenges and find the best solutions.”
✅ “Balancing the trade-off between quality and quantity in the real estate industry can define your business model and success.”
Tune in and elevate your estate agency with our insights and strategies on this not-to-be-missed episode of Ignite Your Estate Agency!
Unlock the strategies to command premium fees in a competitive market.
Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of their investment in your services.
Learn how to build a strong system that highlights your agency’s unique advantages and builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain insights into maintaining and justifying your fees effectively, even in the face of stiff competition.
Moreover, explore the essential business skills that can elevate your fee structure. Understand why pioneering unique offerings can position you as a market leader and how to handle client objections with finesse during negotiations.
Tune in to IGNITE your agency!Listen to the LEGEND Podcast here
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Learn strategies to target high-value homes without jeopardising your core market by creating a separate brand.
➡️ Embrace an entrepreneurial spirit and continually question the status quo, regardless of your experience level.
➡️ Master the LEGEND formula to convert property valuations into sales without compromising fees.
Some great moments:
✅ “We can decide that a £300,000 cottage with roses around the door is unique just as much as a £2.5 million home with 30 acres is!”
✅ “How do I make sure that, once I get the valuation, I convert without dropping my fee? Well, we have a formula we call legend!”
✅ “I'll very briefly explain what Legend is. It's listen, explore, gap, educate, needs, decision, and you can see it's just a timeline framework… ”
Unlock the strategies to command premium fees in a competitive market.
Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investment in your services.
Learn how to build a strong system that not only highlights your agency’s unique advantages but also builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain insights into maintaining and justifying your fees effectively, even in the face of stiff competition.
Moreover, explore the essential business skills that can elevate your fee structure. Understand why pioneering unique offerings can position you as a market leader and how to handle client objections with finesse during negotiations.
Tune in to IGNITE your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Develop a unique product or service that guarantees clients a higher net price for their property, thereby justifying your premium fees.
➡️ Enhance your ability to demonstrate and deliver value, and highlight the importance of perceived worth and confidence in client negotiations.
➡️ Establish exclusive systems and processes that clients can only access through your agency, ensuring they see the added value and are willing to pay higher fees.
Some great moments:
✅ “If some people are charging £1,000 fixed and you're wanting to charge 1.5%. It's quite a substantial difference on the face of it, isn't it?”
✅ “All agents are the same and, in reality, 95% of what we can do is pretty similar, isn't it?”
✅ “Fee's a funny thing because we think that they want to pay less than we want to offer. Yeah, and it's not true.”
Discover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency!
Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of new government policies.
Uncover the dynamics of selling in today’s market and understand why now is an opportune time despite past uncertainties. Phil and Sam delve into the potential impacts of government actions, such as interest rate adjustments, on market confidence and discuss their differing views on housing and tax policies.
Explore how financial education—or the lack thereof—affects the property market. Learn why better financial education in schools is critical and how it can provide employees with the tools to succeed in the ever-evolving housing market. Gain insights into simplifying home buying and selling processes and incentivizing landlords to stabilize rental prices.
Plus, get an exclusive experience of a behind-the-scenes day at Ashdown Jones. This episode is packed with actionable strategies designed to bolster your agency’s success. Tune in and equip yourself to navigate this complex landscape and IGNITE your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Key takeaways from this episode:
➡️ Understand why now is a good time to sell despite recent market uncertainties.
➡️ Learn the importance of financial education in schools to build a more knowledgeable future workforce.
➡️ Discover strategies to maintain high transactions and profitability in the property market while addressing buyer needs.
Great moments from our hosts:
✅ “The current market climate is ideal for sellers who want to make a smart move, given the low confidence in recent years.” – Phil
✅ “We need to push for better financial education in schools because it's foundational to creating a savvy, future workforce.” – Sam
✅ “Simplifying the buying and selling processes can bring significant benefits to both agents and clients, making the market more dynamic and efficient.” – Phil
Unlock the strategies that transformed Adam Day from a traditional estate agent into an industry pioneer.
We trace Adam's journey from the inception of Hatch, one of the UK's first online estate agencies, through its challenges and triumphs, to its acquisition by the Connells Group.
Adam shares insights into estate agency profitability and his significant move to eXp Realty. Discover how this change was influenced by industry events like Prop Trend, which have shaped property discussions and trends significantly.
Learn how eXp supports a strong community among agents, rewards recruitment and support efforts, and allows for higher profit margins through a unique business model. Adam's story is not just inspiring
It’s a blueprint for any estate agent looking to navigate the complexities of the market and emerge successful. Tune in to gain invaluable insights into future trends, the evolving landscape of estate agencies, and strategies that can IGNITE your agency’s growth.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Gain valuable lessons from Adam Day's transition from Hatch to eXp Realty, including the importance of rebranding, trademarking, and the innovative business models that foster agent community and higher profit margins.
➡️ Learn about the future trends in estate agency from Adam Day's perspective, highlighting the transformative potential of eXp's "Teams model" and its impact on enhancing customer experience and agent profitability.
Some great moments:
✅ “He was more hated than I was, definitely because he was a bit spikier than I was well, I actually got put next to him at one of the big industry award events”
✅ “ We were making a profit, but I was still going out doing valuations and listing houses 13, 14”
✅ “Some guy in north carolina approached me and said we're thinking of setting up in the uk, would you be interested? And I kind of said that's interesting!”
Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok!
Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit.
Discover the importance of crafting platform-specific content and the advantages of persistent innovation. We’ll tackle the challenges of staying authentic while appealing to high-end property markets, sharing strategies to maintain credibility and capture attention.
Plus, get an exclusive look at how Ashdown Jones maintains their top-tier engagement. This episode is packed with actionable advice designed to elevate your agency's profile. Tune in to transform and IGNITE your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Consistent, relevant content can transform an estate agent from a casual poster to a platform sensation.
➡️ Experimentation and platform-specific content are crucial for TikTok marketing success.
➡️ TikTok's diverse user base and potential for high engagement make it a valuable tool for targeting high-end properties and enhancing brand visibility.
Some great moments:
✅ “If you look up how much money you earn, say, something like two cents for every thousand views”
✅ “ They want to know how many times my wife's been to Disney World and what food she recommends in each park.”
✅ “But actually just going on and doing a walkthrough of three-bed semi, I don't think it's going to give you any extra credibility really”
Discover how to transform difficult client relationships into opportunities!
In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes.
Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive behaviour and mitigate stress effectively.
Embrace emotional resilience as your shield against the high demands of clients; Uncover the techniques to maintain your composure, as we draw parallels with the calming nostalgia of the Ready Break Glow advert.
Through Sam’s personal stories, we reveal crucial methods for managing emotions, helping you respond logically to emotional arguments while preserving your mental well-being and personal boundaries.
Gain mastery over work-related anxiety with actionable steps to manage intrusive communications outside office hours.
Learn how to reframe your thoughts and view challenging situations from new perspectives - you’ll have all the tools needed to handle demanding clients as effortlessly.
Join us in this episode and IGNITE your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Understanding client motivations helps professionals respond strategically and maintain professionalism.
➡️ Emotional resilience aids in managing stressful client interactions by separating logic from emotion.
➡️ Setting firm boundaries, like turning off notifications, can reduce work-related anxiety and improve work-life balance.
Some great moments:
✅ “When the name pops up on your phone, so does your levels of anxiety, like a little spike on whoop!”
✅ “She speaks in a very considered low tone way, very authoritative, and it can be a little bit intimidating for some people, yeah because she talks slowly to make sure that you can't interrupt her as she's talking!”
✅ “So when I got to the end I flew up this cliff because if I hesitated for one second they'd have had to helicopter me off that cliff!”
Dive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals.
Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry heavyweights like Belvoir and EweMove. Explore how this strategic consolidation could reshape the housing landscape.
Gain insights from David on the unexpectedly low sale price of Fine & Country, a brand renowned for its robust membership model and rich history. We unravel the complexities of the valuation, delving into factors like EBITDA, net profit, and potential undisclosed agreements that might have swayed the figures.
**Uncover the evolving landscape of franchise models within estate agencies - the challenges and opportunities of integrating technology to scale in a competitive market.
Learn about effective support systems for self-employed agents, compare UK and US models, and anticipate future dynamics between franchisors and franchisees.**
Don't miss this insightful exploration into the evolving trends and future prospects of the estate agency industry. Tune in to IGNITE your agency’s potential!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ The acquisition of Fine & Country by the Property Franchise Group for £15 million raises questions about the valuation of respected brands with a membership model and residual income, potentially signalling strategic shifts in the housing market.
➡️ Integrating technology and maintaining franchise growth in a saturated UK market presents challenges, highlighting the importance of community support for self-employed agents to foster the sharing of ideas and motivation.
➡️ The future of estate agency franchises appears uncertain, with a trend towards more franchise-like models and the potential impact on franchisor-franchisee relationships, particularly regarding fee structures and perceived value over time.
Some great moments:
✅ “And it's only getting bigger. It's got Belvoir, it's got Ewemove, it's now got Fine & Country!”
✅ “Our newest branches are £16 and £14K, whereas if you look at the average fee of an agent in the UK it's like £3k or less. I know it's just crazy, isn't it?!”
✅ “There's a weird backstory to this, but there was an overall deal that was worth 60 million pounds. That was a merger between Fine & Country, and back then Easy Property”
Dive deep into what truly motivates top estate agents to excel beyond mere competition. Join Sam and Phil as they explore the profound reasons behind their career choices, emphasising the quest for financial stability for their families and the critical role of strategic planning in ensuring long-term growth.
Discover how to transition from hands-on beginnings to a strategic, numbers-focused approach that can effectively scale your business. Whether you're just starting out or aiming to expand, Sam and Phil provide insights on investing in undervalued properties, building substantial equity, and implementing strong systems to circumvent future obstacles.
Packed with invaluable advice, this episode will guide you through the complexities of estate agencies, helping you balance personal involvement with strategic oversight and secure a prosperous future for your agency. Tune in to IGNITE your Agency!
Join us as we also contemplate the rise of the self-employment model in estate agencies and its impact on brand loyalty and consumer behaviour.
IGNITE growth and set your agency apart.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Estate agents ought to prioritise strategic planning and scalability to ensure future business success and growth rather than concentrating solely on immediate tasks and client needs.
➡️ Agents can bolster their wealth by utilising their industry knowledge to invest in undervalued properties, offering a more effective route to financial growth than solely relying on the agency model.
➡️ Agents must maintain a clear vision and avoid becoming too entangled in daily operations, planning for a future where they can step back from the business without it suffering.
Some great moments:
✅ “I don't imagine anyone sits in a room and goes right. My vision in 10 years time is to be the best agent!”
✅ “I sat down with somebody who they said when they wanted to retire and we worked out how many days they had left in their business and it was 1000 days, but to earn £2 million minimum from only a thousand days scared him!”
✅ “You have to be hands-off at some point and you have to accept that it's better for the business if you're hands-off!”
Ready to elevate your estate agency to new heights? Tune into our latest episode featuring Richard Rawlings, where we dive deep into the innovative strategies that transformed the property market. From the creation of groundbreaking pre-instruction packs to strategic marketing insights, Richard shares his journey and the pivotal tactics that set agencies apart.
Discover how simple yet powerful tools like detailed legal documents and well-crafted tangible offerings can significantly speed up transactions and enhance client engagement. We also explore Richard's transition from a photocopying assistant to a renowned Kensington estate agent and consultant, providing you with a roadmap to becoming an industry standout.
We tackle the challenges of guiding clients through the fluctuating housing market, from setting realistic expectations to managing discretionary sellers during downturns. Learn about "buyer representation light," an innovative strategy designed to double your revenue without doubling your workload, nurturing client relationships to secure instructions under any market conditions.
Join us as we also contemplate the rise of the self-employment model in estate agencies and its impact on brand loyalty and consumer behaviour.
IGNITE growth and set your agency apart.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ The use of pre-instruction packs, which include essential legal documents, can differentiate estate agents in the market, demonstrating professionalism and efficiency in the transaction process.
➡️ The rise of self-employment offers significant earnings potential for seasoned agents, though it requires careful consideration of long-term business strategies and may pose challenges for less experienced individuals.
➡️ Successful estate agents must adapt to market fluctuations, manage clients' expectations realistically, and use psychological strategies to navigate sensitive discussions, particularly during market downturns.
Some great moments:
✅ “A seller might stick on the market for ages. A hot buyer will probably find somewhere in two weeks. They'll look at seven houses. So just show them seven and they'll buy one of them.”
✅ “Fold your arms in front of you as you normally would, now fold them the other way, it's a bit uncomfortable, it's a bit weird, isn't it?”
✅ “You've got to have a market for it to work in and sometimes it is just sticking, sometimes even put the price up”
Are you ready to launch your estate agency while steering clear of the industry's most common pitfalls? Dive into our latest episode where we reveal the seven critical mistakes that often derail new agencies and arm you with robust strategies to avoid them.
Join Sam and Phil as they navigate through real-life scenarios, underscoring the importance of strategic planning and effective lead generation in achieving estate agency success. You'll learn how to align your ambitious goals with practical actions that focus on high-return activities, ensuring you're not just busy, but productive.
Discover why pouring funds into expensive advertising isn't always the best strategy. We'll discuss how a tailored, multi-faceted marketing approach can significantly enhance your brand's presence without straining your budget. Furthermore, gain insights on how to manage your resources wisely - from smart budgeting to impactful branding—and maintain an unwavering commitment to your business vision.
Whether you're just starting out or seeking to rejuvenate your existing strategies, this episode is packed with valuable insights to help you navigate the competitive landscape of selling homes with confidence and creativity.
Tune in now to IGNITE your agency's potential!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Focus on lead generation and time management by conducting a time audit and consistently applying a scalable lead generation strategy, as these are critical for the growth and success of your agency.
➡️ Avoid relying on costly marketing shortcuts and silver bullets; instead, adopt a multifaceted and brand-resonant marketing approach that fits within your budget and time constraints.
➡️ Steer clear of common startup mistakes such as overinvesting in unnecessary property technology and underestimating operational costs, and instead invest in proven systems and authentic branding.
Some great moments:
✅ “So when she said I've signed up to get a right move banner, everybody in the room went ‘huuuh!’ and she realised straight away that that wasn't the answer!.”
✅ “Imagine if we're turning over £800,000 a branch and giving away a third of that commission. Oh my god, I won't be able to sleep at night!”
✅ “People love a faff!”
Unveil the transformative power of data-driven decision-making. No more guessing games - learn how to set clear financial goals, track your progress, and steer your agency towards unparalleled growth. Discover why accurate measurements are crucial in the competitive housing market.
Explore the operations at Ashdown Jones HQ and gain insights into handling the "dip" phase of your business. Whether you're curious about the optimal number of lets per team member or need a fresh perspective on business planning, this episode promises actionable insights and a candid look at the tools that drive success.
Don't miss out on this opportunity to transform your agency with practical knowledge and real-world examples. IGNITE your Agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Tracking financial metrics and key performance indicators is crucial for setting goals and making informed decisions in business.
➡️ Understanding key business metrics enables effective management, strategic planning, and resilience during challenging phases like "the dip.
➡️ Agencies should adopt a systematic approach to measurement and management, setting industry benchmarks and tracking performance against them.
Some great moments:
✅ “If you're not keeping numbers, you honestly will not know whether you're improving or not!”
✅ “You're asking them to do double the work and the same amount of money!”
✅ “If we were to go back seven years now and do what we are doing now, then I reckon that our revenue would increase now by £500,000 a year!”
Join us in this illuminating episode of the Ignite Podcast, where Emma, Aj’s ‘Chief Happiness Officer’, shares invaluable lessons from her extensive experience with our AJ Mastermind members.
Dive deep into real-life success stories, such as Olivia’s strategic mastery in high-value property markets and Simon’s bold leap out of his comfort zone. These narratives aren’t just inspiring—they're a roadmap to cultivating a top performer’s mindset!
Learn from Michael Mortimer’s insights into team dynamics to Ben’s exemplary grit and accountability - discover each person’s success and understanding of what it takes to excel in today’s competitive property market.
Unlock the power of self-awareness, the art of effective communication, and the crucial balance of hard work and strategic thinking. Whether you’re a seasoned agent or just starting, Emma’s guidance will light your way to success.
Tune in to absorb the collective wisdom of the AJ Mastermind community members, learn the secrets to leveraging your strengths, and transform challenges into milestones.
IGNITE your agency now!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Embracing an open mindset and the willingness to adapt and try new strategies are key factors in driving agency growth and success.
➡️ The power of self-awareness and effective team communication is essential for personal development and maintaining strong client relationships.
➡️ Active participation and engagement in mastermind groups, along with balancing hard work with strategic planning, can lead to significant personal and financial growth within your agency.
Some great moments:
✅ “The main difference is your mindset is between people that go in with - I'm going to give this my all, I'm going to listen to everything you say!”
✅ “If you're going to pursue actively pursue the high-value homes market, you can't then counter that by going oh, but I'll just put a little 80 grand one on the market.”
✅ “We committed to speaking for two weeks every day at four o'clock, and every day at four o'clock, Zack would have updates!”
This episode of the Ignite Your Agency Podcast dives deep into the brave athlete mindset, revealing how the qualities that define sports heroes can empower property professionals to achieve greatness.
Join us as we explore the critical interplay between passion, motivation, and a profound love for the craft, all essential for both a winning athlete and a top-performing agent.
Discover the fascinating dynamics between the emotional "chimp brain" and the analytical "professor brain." Learn how mastering this balance can propel you beyond common fears like rejection, enhancing your sales tactics and overall resilience.
Sam and Phil share gripping anecdotes from both the demanding world of athletics and the high-stakes realm of estate agency, illustrating how the principles of heart, wings, and fight are as crucial in closing deals as they are in crossing finish lines.
Whether you’re pushing through the last mile of a marathon or navigating a tough sales negotiation, the insights from today’s episode are must-listen!
Tune in to learn how to harness your competitive instincts and transform pressure into performance, setting you on the path to IGNITE your agency!
http://www.ajmastemind.co.uk/market-response-plan-spring24
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Success in property requires heart (passion and motivation), wings (rising above obstacles and ego), and fight (competitive instinct), which parallel the attributes of a successful athlete.
➡️ Emotional resilience and the ability to handle rejection, along with practice and self-awareness, are critical for overcoming fears and succeeding in sales.
➡️ Reflecting on one's thoughts and reactions (metacognition) can help distinguish between emotional impulses and logical responses, enhancing decision-making in high-pressure situations.
Some great moments:
✅ “Yeah, it's the reptilian brain, it's the oldest brain, it's the one that saved you from the dinosaurs”
✅ “I don't have a love for property, but I have a love for the way it works. I have a love for the decisions people make to buy and sell houses. I find that fascinating.”
✅ “I don't want to knock on this door right now. That's your chimp brain!”
Do the latest budget changes Impact your Agency? Sam and Phil delve into the recent budget announcement that has left many property professionals seeking answers!
**Explore the unexpected cuts to Capital Gains Tax and the decision to freeze lower income tax brackets—actions that appear misaligned with the current economic realities of the housing market.
From the elimination of stamp duty reliefs to the perplexing adjustments in furnished holiday let taxes, discover how these changes are reshaping the industry.**
**Experience the effects of excess inventory and limited buyer numbers through understanding the broader implications of property valuations.
Arm yourself with strategies for effective cash management and seizing growth opportunities in a turbulent market!**
Whether you’re a seasoned agent or entering the market, this episode offers crucial insights into thriving amid uncertainty.
Tune in to IGNITE your knowledge of the latest fiscal policies and learn how to expertly navigate your agency through the evolving housing landscape.
http://www.ajmastemind.co.uk/market-response-plan-spring24
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ The housing market faces challenges with new fiscal policies, such as the furnished holiday let adjustments and the freeze on lower income tax brackets, which could lead to an increase in property supply without addressing buyer demand.
➡️ Despite the tough market conditions, there are opportunities for growth and effective cash management, with strategies like running a lean business and focusing on revenue-generating activities.
➡️ Estate agents need to adapt to policy changes by continuing marketing efforts to build stock and prepare for potential future demand in the property market.
Some great moments:
✅ “There's a lot of holiday lets, that just aren't washing their face! The owners only holiday let them so that they can justify it to themselves financially”
✅ “If I can't get three million for it, I'm not going to sell this year!”
✅ “Instructions are cheap at the moment, so they're easy to get, easy to win, easy to poach!”
Ready to dominate the Spring 2024 market? This is a direct call to action for all ambitious agency owners!
🪓 Unpredictable Cash Flow?
🪓 Underperforming Content Strategy?
🪓 Difficulty Adapting to Market Changes?
🪓 Premature Price Reductions?
🪓 Challenging Team Dynamics?
🪓 Lack of a Strategic Plan?
If any of these challenges resonate with you, we've tailored a strategy that can turn these obstacles into stepping stones for YOUR success.
Unlock the power of our Market Response Plan, grounded in four crucial pillars: cash, communication, content, and conversion; A detailed blueprint to transform YOUR business's success.
✅ Dive deep into strategies that ensure your agency’s financial progression, from insightful cash flow forecasting to smart cost management.
✅ Understand how to leverage the rise of the self-employed model to your advantage in a fluctuating market.
✅ Learn how to maintain client relationships effectively.
✅ Prevent premature price reductions.
✅ Craft content that not only engages but positions you as the definitive authority.
Experience firsthand all the success, like the sales surge in AJ's Dale's office, and discover how a market temperature gauge could revolutionise your strategic planning.
**Don't just adapt to changes in the market - master them and transform challenges into opportunities!
🔥 Tune in to transform your success in the housing market.**
**📥 Download your FREE plan and ignite your agency’s potential today. - http://www.ajmastemind.co.uk/market-response-plan-spring24
When you’re ready here are 3 ways we can help you to IGNITE your agency:**
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Implementing a Market Response Plan focusing on cash, communication, content, and conversion is crucial to navigating a shifting housing market.
➡️ Carrying out regular cash flow forecasting and expense audits is essential to maintain financial stability and adapt to market conditions.
➡️ Positive team dynamics and client communication, coupled with strategic content creation, can enhance your team's resilience
Some great moments:
✅ “ We ran out of money in one of our accounts because a completion hadn't shown up in the account!”
✅ “When you communicate with your team, if they're feeling uncertain, then one of two things can happen… They can just stop showing up as their best possible self or they can decide to leave and go to a company!”
Are you grappling with the decision to stick with a challenging client or let go? Dive into our latest episode where Sam and Phil explore the delicate balance of managing tough client relationships as an estate agent.
Learn when to push through the hurdles to turn a demanding client into a die-hard advocate, and when it's wise to strategically disengage for the health of your agency and team morale.
Uncover the secrets to agency growth and how facing tough decisions head-on can be transformative. From the fear of confronting difficult conversations to the stress of unmet expectations, and actionable advice that could reshape your approach to client management.
Discover the impact of embracing fresh perspectives that challenge the status quo, and how these strategic choices can foster a thriving business and a harmonious team dynamic. IGNITE your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Successfully managing tough client relationships can turn challenging clients into super fans and give an agency a competitive edge.
➡️ Agency owners must balance the emotional and team impacts when deciding whether to persevere with a difficult client or strategically disengage.
➡️ Open dialogue and seeking fresh perspectives are crucial for agency growth and overcoming obstacles in client management.
Some great moments:
✅ “Sit down with your team and really think about why they're tricky. What is causing the frustration or anger, however, it's coming out, and are you the best people to help them through that?.”
✅ “Be prepared to hear the answer you don't want”
✅ “Do you expect every client to behave in a way that suits you and your business and your feelings, your emotions?”
Dive into our latest episode where Edward Hartshorne unveils the remarkable transformation of Blenkin & Co which is now a leading independent firm in high-end property sales and lettings.
Discover Edward's journey from the ground up and how knowledge of agency operations propelled Blenkin & Co to the pinnacle of the estate agency market.
This episode doesn't just highlight success stories; it delves into the nuanced challenges of client-agent relationships, especially when dealing with high-profile clients with grand expectations!
Learn about identifying potential red flags with clients early on, the strategic use of upfront marketing fees, and when it might be time to part ways with difficult clients.
Explore the democratic approach within your team, balancing individual leadership with collective wisdom to maintain your agency's integrity and foster a healthy work environment.
Get insider insights into the art of negotiation with seasoned professionals, the strategic importance of mutual selection in client-agent pairings, and maintaining clear, transparent communication.
Tune in to IGNITE your path to success in the world of selling premium homes.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Charging upfront fees for marketing costs could influence the decision-making process regarding whether to maintain or terminate difficult client relationships.
➡️ Identifying red flags early in client-agent interactions and being selective in client choice is crucial for maintaining a healthy and successful agency.
➡️ Involving the team in critical decisions about client relationships helps balance individual leadership and making the best decisions.
Some great moments:
✅ “We've just worked with a billionaire. He loved the fact that it was an independent firm and we were earning our own coin.”
✅ “Being a bit brutal with your worst clients does send a very clear message.”
✅ “The general advice from the crowd is oh, sack him, he's not your ideal client, and I think that's too easy!”
**Ready to scale your agency with the perfect work-life balance? Sam interviews Michael Mortimer, whose journey to a million-£ turnover is packed with strategies you can't afford to miss.
Discover how focusing on high-value tasks and setting non-negotiable personal boundaries could revolutionise your approach to business and life.**
**Unlock the secrets of building a cohesive team that's in it for the long haul, as Michael shares his transition from HR-averse to a leader who champions effective training and development.
Learn the dynamics of hiring right and how categorising your team as Rocks, Concierges, or Hustlers can maximise their potential and your agency's efficiency.**
**Get an insider's look at innovative recruitment with group interviews, a move that's reshaping the hiring process. This isn't just about filling positions; it's about fostering relationships and ensuring your team aligns with your core values for sustained growth and unmatched customer service.
Tune in to empower your agency's future with insights from those who've walked the path and reaped the rewards. IGNITE your Agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:**
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Smart scaling is about setting boundaries and focusing on high-value tasks, which enabled entrepreneurs like Michael Mortimer to achieve a million-pound turnover while preserving work-life balance, highlighting that success doesn't require excessive working hours, but rather strategic and impactful effort.
➡️ Michael Mortimer's transformation in his approach to team dynamics—adopting effective training, employee development, and strategic staffing—demonstrates the significance of investing in the right people and assigning roles based on strengths, ultimately leading to a more cohesive and efficient team that contributes to business growth.
➡️ Group interviews, can be a game-changer for businesses by saving time, fostering relationships early on, and aligning with company values, which can turn the hiring process into a catalyst for profitability, customer service excellence, and an enhanced company reputation.
Some great moments:
✅ “It's not just about the number of staff I had, that was the big thing, it was also where everybody was sitting and how they were all interacting.”
✅ “I would just show someone how to do something quite quickly and expect them to pick it up, and they would just be like, well, what's just happened? ”
✅ “Do a million things in an hour before your next appointment and I say yes to everything and I promise things!”
Are you ready to transform challenges into opportunities and take your agency to new heights with fearless determination? In this episode, Sam is joined by Megan, who shares her remarkable ascent from Client Executive Assistant to leading her own team at Ashdown Jones. Learn how making bold decisions and embracing risk can drive significant progress in the world of selling property.
Dive into the power of turning vulnerability into your greatest asset. Explore essential strategies for cultivating a culture that values bold and daring, key elements in building a motivated and forward-thinking team.
Wrapping up our Core Value series, we invite you to consider the intricate balance of challenge and support within team dynamics, illustrated by Megan's tireless drive for improvement. Tune in to IGNITE transformative growth in your agency and beyond.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Are you constantly battling the clock, feeling there's never enough time for work, family, or yourself?
Sam and Phil dive deep into the essence of time management, far beyond the usual to-do lists. Discover transformative insights and personal journeys that will revolutionise your relationship with time, ensuring every minute counts towards achieving all your goals in life.
Unearth the concept of 'time tokens', a shift in perspective that assesses the impact of each task on your business and personal wealth. Be inspired by strategies from thought leaders like Dan Martell - learn how to invest every half-hour in activities that nurture both business and personal growth. Elevate the quality of your tasks and their long-term returns, and challenge conventional time management for a life of true value and success.
Delegation at home could also massively improve the progression of your agency, hear Sam and Phil’s approach: from hiring a housekeeper to a personal chef and learning how it all links to more time on your business.
Optimise every aspect of life and achieve peak efficiency, tune in to transform your approach to time and embrace more productivity.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Shift focus to high-value properties and niche markets to maximise profitability and provide a VIP experience to fewer, more lucrative clients
➡️ Effective delegation in both business and personal life can significantly enhance productivity and create space for balance.
➡️Investing in strategies to 'buy back' time can lead to exponential business growth and personal wealth over the long term.
Some great moments:
✅ “Sometimes it's shorter than you think. Well, I'm planning on living 101 years, so I'm okay there.”
✅ “Because she's not investing on cleaning the house, she's investing in a housekeeper, which then allows us you to invest better in the business”
✅ “At £120,000 to grow quickly, you're probably giving half of that back into the company”
Are you weary from the constant chase of selling lower-value homes and looking to move up to more premium properties? This episode of the Ignite Podcast could be the breakthrough you've been searching for. Join Sam and Phil as they showcase how shifting focus to higher-value properties can significantly enhance your profitability and transform your agency's branding.
Uncover the strategies that led to AJ's success in the premium market, packed with practical insights on niche marketing and sophisticated sales techniques designed to make your agency a standout. Dive into the essentials of a diversified lead generation strategy, methodical marketing approaches, and the significance of team training (the green team build process).
Focus on mastering effective questioning, steering clear of conversation takeovers, and crafting a robust sales process tailored to meet your client's needs precisely.
Tune in to IGNITE your agency and navigate your way to premium property positioning.
Click HERE to get a copy of the slides from this episode.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Shift focus to high-value properties and niche markets to maximise profitability and provide a VIP experience to fewer, more lucrative clients
➡️ Implement structured, systemised business processes and lead generation strategies to ensure agency growth and independence from its owner.
➡️ Train your team effectively, master the art of active listening and questioning, and own your sales process to build strong client relationships and secure sales.
Some great moments:
✅ "There are two types of buyers of KFC. One is the people that go there because it's cheap and one is the people that go there because it's a treat."
✅ "If our competitor was to go into a £5 million home, almost certainly they'd be offering less than 1%, probably more like 0.8%, and we would just be sticking to our guns at 1.5%. "
✅ "A really good interview will ask questions about that answer and they will keep asking questions about the answer"
Paul Avins, an expert in entrepreneurial well-being, unlocks the secrets of scaling your agency without burnout. If you're navigating the high seas of agency ownership, this episode is your lighthouse, uncover the balance between ambitious growth and personal health. Discover actionable strategies for building a solid team, crafting a clear business plan, and why stepping back can sometimes be the best step forward for your business.
Dive into the essentials of making your business attractive to buyers, with insights on revenue diversification and the power of a strong team. Plus, hear firsthand the transformative impact a Chief Operating Officer can have on your operations. This episode isn't just about growing your agency; learn the blueprint to thrive in business and personal well-being.
Tune in to redefine success on your terms, embracing a journey that promises not only a flourishing agency but also a fulfilled life. This is your chance to learn from those who've walked the path, gaining wisdom to avoid common pitfalls and embrace opportunities with confidence.
Learn more about Paul at paulavins.com.
Don't miss out on this opportunity to IGNITE your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! See when our next dates are: www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Join our private Facebook community for independent estate agents only HERE
Some key takeaways:
➡️ Building a successful and sellable business requires a strategic focus on team building, diversifying revenue streams, and planning an exit strategy.
➡️ A business' value to potential buyers is significantly enhanced by having robust systems, predictable cash flow, and a reliable team that ensures the business can thrive without the owner's constant involvement.
➡️ Hiring a Chief Operating Officer (COO) can be transformative for a growing business, bringing in essential skills in systemisation, compliance, and task completion that complement the vision and drive of the founders.
Some great moments:
✅ ”Only 18% of businesses ever get sold in the UK and despite how many get put up for sale, there are a number of reasons for that”
✅ ”My heart stopped at the edge of 42 for four and a half minutes, which is a pretty long time to hold your breath. ”
✅ ” If you have a good idea, if you haven't done something practical and measurable on it in 72 hours, bin it”
Delve into AJ’s 'New Branch Playbook' and discover how meticulous process documentation can elevate your agency from survival mode to a thriving, scaleable enterprise.
Experience the empowerment of stepping back without stepping away. Learn from Sam’s journey of taking time off, and see how a well-structured agency can continue its momentum, empowering your team to independently steer the ship.
Discover actionable strategies on delegation and system creation, ensuring your agency delivers consistent, predictable results, enhancing team autonomy and operational efficiency.
Leverage virtual assistants to systemise and streamline your operations by learning the eight-step process to ensure your agency operates like a well-oiled machine.
Tune in to ignite your agency's future.
Visit bit.ly/ignite-systemise to download a copy of the slides from this episode!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ By systemising your agency with documented processes, you unlock the potential for scalability and operational independence. Meaning, you’ll be creating an environment where your business can grow, and possibly even be sold, without requiring your constant attention.
➡️ When you delegate tasks to your team to manage and document key operations, you're not just ensuring that work continues smoothly in your absence. You're also building a resilient business that consistently delivers quality, even when you or other managers aren’t present.
➡️ Hiring virtual assistants can revolutionise your business operations, giving you more time and resources to focus on strategic growth
Some great moments:
✅ ”I just love spreadsheets. They're my favourite thing. Spreadsheets and whiteboards actually run our business, don't they, Mac?”
✅ ”You need to be able to make it so simple that even a 14-year-old can do it. ”
✅ ”He'd called it who, what, why, where, when? I mean, how on earth was I supposed to find that?”
Learn from Lucy, our lead designer, how creativity isn't just about aesthetics but a strategic tool for innovation and problem-solving. Discover the synergy between creativity and structure, as we reveal how past experiences and cultural histories shape compelling narratives in your marketing, resonating deeply with potential clients.
Unlock the potential of the 'Brand Bible' in harmonising creative freedom with consistency, ensuring your agency's brand stands out. We share insights into transforming standard brochures into captivating stories of future homes, aligning closely with buyers' values and aspirations.
Hear from Liam and embrace the transformative power of change, exploring how it fuels growth similar to the discipline in bodybuilding.
Discover the significance of embracing new ideas, the resilience in learning from setbacks, and the vital role of fun in driving innovation.
Tune in and unlock the creative potential of your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:➡️ Creativity in business is not just about aesthetics but also a problem-solving tool that fosters innovation and growth by approaching challenges from new angles.
➡️ The balance between standardisation and personalisation in branding is crucial for discovering your agency’s unique identity.
➡️ Embracing change, like a bodybuilder seeking growth through new routines, is essential for business growth - a willingness to experiment and learn from both successes and mistakes.
Some great moments:✅ "We want the site to look amazing and to be branded as us, but we don't want to be bankrupt in the process!"
✅ "How do we keep them happy but still retain the integrity of our brand?"
✅ "Things change and business changes, the environment changes, you've got to adapt, grow and move forwards with it"
Step into "Challenge 2023 - A Year of Challenges," where Sam guides you on an extraordinary path of self-discovery and growth. This episode transcends a mere recount of a year brimming with monthly challenges; it's a call to you to carve your transformative journey. Each challenge, from the thrill of physical feats to the rigour of mental tasks, forms a vital part of a blueprint tailored for your personal and professional evolution.
Discover the transformative power of a screen-free month, unearth how to re-evaluate your digital habits and reconnect with the world anew. Gain valuable insights from Sam's journey of clean eating in the heart of Italy, running 50 miles in 24 hours and learning how to harmonise indulgence with well-being.
As this episode unfolds, consider it your personal invitation to ignite your own "Challenge 2024.” Let this episode be the catalyst for your journey towards overcoming personal barriers and achieving unparalleled success in your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Embracing monthly personal challenges can lead to significant self-improvement and transformation, as experienced through activities such as cold water immersion, fasting, and disciplined eating.
➡️ Consistent participation in personal challenges, such as running daily or engaging in breath work, can alter daily routines and habits, leading to long-term lifestyle changes.
➡️ Documenting personal challenges can ignite the spark when setting future goals and challenges
Some great moments:
✅ ”I went skiing for a week and trying to fit at least a mile running in on slippery, icy, snowy pavements when it was dark before or after skiing. I found really hard. I'm glad I did it because it's done now, isn't it 31 days in the bag?”
✅ ”I was keeping my cardio going, but not just by running. So that's what I did 150 miles on the bike.”
✅ ”We went to Italy, food capital of the world, some people might say.”
Welcome to a special of Ignite Your Agency where we look back on some of our biggest and best episodes from 2023. Embark on a journey of self-discovery as we look back on episodes including the 'wheels' of life and business, guiding you through a reflective audit of your lifestyle and professional goals. Arm yourself with the tools for a comprehensive lifestyle audit, perfectly aligned with your agency's aspirations.
Engage in an intimate discussion about the essence of relationships, delving into the five love languages and the invaluable impact of quality time with loved ones.
Special guest Julie Hill from The Coastal House joins us to share her remarkable journey from an emerging online presence to a leader in the high-end housing market, a practical guide for excelling in marketing and client relations in the competitive agency landscape.
Experience the thrill and hurdles of establishing and growing an estate agency through the first-hand experiences of Sam and Phil. From conducting mock viewings to crafting innovative showcase strategies, each tale is steeped in entrepreneurial wisdom.
Interested in diving deeper into these subjects? Click the links to listen to the full podcasts in our library:
Episode 90 "The Strategic Business Audit – Lifestyle Wheel Part One,"
100th Episode Special "IGNITE Your Agency,"
Episode 111 "Doing What Most Agents Won’t to Become a High-Value Market Leader – Julie Hill."
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:
➡️ Personal fulfilment and professional success are interconnected, and using tools like the 'two wheels' for self-assessment can help identify areas for improvement in both life and business.
➡️ Understanding and effectively utilising the five love languages can greatly enhance the quality of your relationships, contributing to overall well-being.
➡️ A successful agency requires a blend of disciplined marketing, client relations, and the willingness to learn from challenges and adapt strategies for growth in a competitive market.
Some great moments:✅ ”But do you think? The time, though, is about the quality of time rather than the quantity. No, it's both.”
✅ ”Right from the word go, people were saying I just keep seeing you everywhere.
✅ ”It's very obvious when people are copying you, isn't it?”
Welcome back to Part 2 of our in-depth exploration of Aaron Ross's "From Impossible to Inevitable," brought to you exclusively, by Sam and Phil.
Transform your approach to achieving supersized deals by implementing niche marketing strategies that target higher-value property markets. Discover how to move away from the relentless competition in lower-value markets, learning how to rebrand and reposition your agency for the big leagues with ease.
Gain insights into the real entrepreneurial spirit required for business growth, appreciating not just the end goals but also the journey and milestones along the way. Embrace the importance of team-building, community engagement, and the joy found in each step of your entrepreneurial journey.
And there’s more – delve into the crucial role of motivation in leadership. Drawing parallels from the world of sports, uncover how adopting the tactics of a football manager can profoundly influence your leadership style and drive business success.
Master the art of setting clear goals, celebrating victories, and boosting team morale to guide your agency towards unparalleled growth. Don't miss this chance to accelerate your agency's journey. Tune in to Part 2 and ignite your agency's potential for extraordinary success!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ By specialising in a specific market niche, your agency can command higher fees and target more lucrative property markets, ultimately leading to greater revenue.
➡️ Embracing the hard work, persistence, and evolution of excitement in your business can lead to long-term success and fulfilment beyond the novelties of getting your first 7/8 figure listing.
➡️ Like a sports manager, a leader's ability to set clear targets, maintain team motivation, and celebrate successes can significantly influence a company's trajectory and success.
Some great moments:✅ “It's like these adverts on Instagram that I went from fat to ripped in three days, eating anything I wanted. It's that kind of instant gratification society, that which sells.”
✅ If you sell the shop of the Chippy and you're called I don't know wesellanyhouse.com Yeah, does that even exist? ”
✅ ”So maybe all we're doing is looking for bigger and bigger dopamine hits, bigger and bigger deals.”
Have you ever wondered what sets industry giants like Salesforce apart and how you could transfer all that success into your estate agency?
Join Sam and Phil in part 1 of 2, where they dissect Aaron Ross's six-step framework from "From the Impossible to the Inevitable." Discover how this blueprint can transform your agency, from pinpointing your niche to mastering predictable lead generation.
Uncover the secrets behind Salesforce's explosive growth and learn how to apply these strategies to your agency. You'll hear about AJ’s successful direct mail campaigns and how diversifying your marketing approach with seeds, nets, and spears can create a vibrant, high-energy environment.
This isn't just about theories; it's about actionable insights that can reshape your approach to scaling and managing your business. Stay tuned as you’ll learn how to create a culture where every team member thinks like an owner.
Tune in to grasp the full potential of predictable lead generation and its impact on sales growth and scalability. Learn from Sam and Phil’s experiences, exploring how different marketing strategies can stimulate immediate growth for your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:
➡️ A predictable lead generation system is the foundation for business growth, as it allows for consistent and sustainable sales opportunities.
➡️ Nailing a niche market is crucial for exponential growth, as it ensures a focused approach and avoids the dilution of efforts across too many areas.
➡️ Making sales scalable involves more than just hiring additional staff; it requires structured systems and training to ensure sustainable expansion.
Some great moments:
✅ “Predictable lead generation solves a lot of sales problems.”
✅ ”If you want to have multiple branches three, five, seven plus that it becomes a point where, if you've got enough money in the business, enough money in the pipeline, it's the time to bite the bullet and get somebody in and get them trained and get them converting.”
✅ ”If it's feeling like it's too hard, you probably haven't niched.”
Discover how the team at AshdownJones and AJ Mastermind harness the power of good energy and passion to create an environment that not only draws clients but also inspires and drives team growth. Learn the secrets behind cultivating a magnetic atmosphere and how it fuels motivation and agency expansion.
Gain insights into how unique team-building experiences like icy lake swims can dramatically uplift morale and infuse your agency with vibrant energy. Understand the importance of each team member's unique contribution, from the quiet dedication to the loud enthusiasm, and how it collectively shapes your business success. Plus, uncover the art of syncing your team's energy with that of your clients to enhance communication and service, making your agency stand out.
As you strive to maintain a high-energy, high-achieving environment, let this be your catalyst. Tune in now and ignite your agency's energy!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Channel your team's passion to create an attractive environment that drives growth and pulls in new clients.
➡️ Welcome challenges and promote diversity within your team to boost energy levels and elevate morale.
➡️ Align your team's energy with your clients' and cultivate a vibrant culture to foster productive discussions and distinguish your agency from the rest.
Some great moments:✅ “I'm going to scale a wall and get higher up and just show something about you that not necessarily everybody would.”
✅ ” No job too small, so you know who goes and does the washing up when it's needed”
✅ ”The more you spend time in your comfort zone, you get used to it and your energy levels will subside and plateau”
As 2023 draws to a close, join Sam and Phil in sharing the 13 critical lessons they wish they knew earlier in their journey as agency owners.
Discover the transformative power of perpetual recruitment and succession planning; ensuring your agency never skips a beat, even when key team members move on.
Learn how a well-maintained talent bench and a clear understanding of pricing can set you apart from the competition, guaranteeing that your agency survives and thrives in any market condition.
Explore the critical balance of maintaining a strong team culture and the often-overlooked influence of mental and emotional well-being on your business's success.
Gain insights on 'phone hygiene', intermittent fasting, and how these personal management strategies can dramatically improve your focus and energy.
This episode isn't just about strategies; it's about empowering you with the knowledge and tools to lead your agency confidently through the challenges of 2024 and beyond. Tune in now for an episode designed to help you IGNITE your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Successful team growth involves constant recruitment, a prepared succession plan, and maintaining a strong team culture despite inevitable staff turnover.
➡️ Understanding housing pricing involves balancing seller expectations with market realities, considering risk factors and supply-demand dynamics.
➡️ Time and phone management are essential for work-life balance, facilitating effective meeting scheduling and clear boundaries between personal and professional life.
Some great moments:✅ “So you hired somebody you'd gone to school with and it was all kind of very friendly”
✅ ”There's definitely opportunity to grow and we're going to put that against your cash flow and see how far you can stretch it.”
✅ ”What would a private equity firm do if they came into our company?”
Join Sam for an eye-opening interview with Edward from AshdownJones, where they unravel transformative strategies and tactical approaches for your agency’s growth.
Dive into the innovative Performance and Development (PAD) sessions and the 'Start, Stop, Continue' method.
Learn how integrating continuous employee development into your agency's culture can harmonise personal growth with professional success, laying the foundation for a high-performing team.
Enlighten yourself with the principles of constant improvement (Kaizen), effective time and task management, and the indispensable role of self-development in leadership.
Experience the power of knowledge sharing that can propel and IGNITE your team to new heights.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Integrating personal mastery with performance development is crucial for agency growth, a balance between enhancing professional output and individual skill sets.
➡️ Continuous self-improvement and the willingness to be coachable, even for leaders, are essential for driving success and maintaining a growth mindset within an agency.
➡️ Effective performance assessment and development planning are vital for employee progression and overall agency prosperity, including the 'start, stop, continue' approach and focusing on quality, quantity, skills, attitude, and self-development.
Some great moments:✅ “If you are the brightest person in the room, you need to move rooms or roles in this case”
✅ ”Combining both performance and development together now, I think, is a good step forward for moving into the new year and, at the end of the day, if you're not performing well, it's likely there’s scope to develop.”
✅ ”Imagine you spent 10 hours a week just focusing on your relationship with your other half. In a year's time, what would that relationship look like?”
Having a strong pipeline is very important, especially as an agency owner for long-term profitability. Gain exclusive insights into Sam and Phil’s year-end planning and team feedback processes at AJ HQ and learn how to balance the tough housing market's demands with the need for growth, even during challenging times.
Discover the critical balance between buyers and sellers, and uncover how extending your strategy beyond survival can lead to dominating your market area.
Sam and Phil also share the underrated aspect of mental and emotional well-being in business, sharing how you could significantly impact YOUR team performance and overall results.
Listen in for an empowering discussion filled with personal strategies and actionable insights, promising to leave you equipped and inspired to IGNITE your agency's success in 2024.
Access the podcast slides here
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Keep an eye on key performance indicators (KPIs), consistently track key drivers in your business, and establish weekly targets to maintain cash flow and profitability.
➡️ Understand that mental and emotional states directly impact business performance, it's crucial to manage personal energy levels through practices like intermittent fasting and cold showers, or any wellness routine that suits the individual.
➡️ Prepare for growth even during tough times by thinking outwardly and forward.
Some great moments:✅ “Make running a non-negotiable, or ice bath non-negotiable or just something that sets you off for the rest of the day.”
✅ ”Imagine if Richard Branson was sat there putting records into envelopes.”
✅ ”What marketing is, is developing a system that you can rely upon, that is predictable, consistent”
What is the balance between the relentless pursuit of your agency’s success and personal well-being? Discover why self-care and strategic planning aren't just buzzwords, but essential practices for your success and sanity.
Learn how your calendar could be your secret weapon in maintaining a healthy work-life balance, even during the busiest seasons. Sam and Phil also share the underrated power of taking holidays – your key to recharging and returning stronger in business.
This episode isn't just a listen; it's a leap towards a more balanced successful life and agency. Ready to make 2024 your best year yet? Tune in to IGNITE your journey.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Make Yourself and Your Holidays a Priority: Understand the crucial role personal time and holidays play in your life.
➡️ Setting Goals and Keeping Motivated: By setting your personal and professional goals, going through the process helps you find ways to stay motivated.
➡️ Think about how you can intentionally plan and design your lifestyle, set your expectations, and join groups that will fuel your personal growth.
Some great moments:✅ “I'm in charge of my diary, and that means planning.”
✅ ”If you try and follow that road map as closely as possible, the likelihood is you would get there to a similar destination.”
✅ ”But even in your 30s you're going to get through two million pretty quickly!”
How do you navigate the delicate balance when your team members face the pull between crucial family commitments and their career ambitions?
Learn how adopting a 'Family First' principle can revolutionise your agency's approach, making sure your team doesn't have to choose one over the other.
Hear from the team at AJ - Jenna, Lexi and Hannah, who share their personal experiences of how this inclusive culture has not only improved their work-life balance but also boosted their professional drive. Discover how a supportive work environment can impact YOUR business, where team members feel valued and understood, leading to more productivity and loyalty.
Listen to the full podcast to IGNITE loyalty and a supportive environment in your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
- Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
- If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Cultivate a family-centric work culture that provides flexibility and support for working parents, which can lead to increased productivity and motivation.
➡️ Open communication and understanding are essential for working parents to balance their professional responsibilities and family needs without feeling guilty or overwhelmed.
➡️ Incorporating the core principle of 'Family First' in your company can significantly benefit both employee and employer, creating a positive and supportive work environment.
Some great moments:✅ “I kind of forget I'm a mum. If I feel like that, you have my back in that regard. I'll work 100 times harder than I would on the days that I'm in.”
✅ ” I find myself working even more passionately than the days I am physically present in the office”
✅ ”You always think you have mum guilt or you feel like you're failing at work, so you always have to try and balance it out some way”
Dive into Sam and Phil’s expertly crafted winter reading list, carefully chosen to supercharge your agency.
Embrace their cutting-edge insights on resilience and masterful leadership from John C. Maxwell's "The 21 Irrefutable Laws of Leadership," transforming them into groundbreaking strategies for your business.
Harness the power of empathy from Matthew Perry's raw and revealing memoir, and radically overhaul your sales approach with the disruptive techniques from "The Answer is a Question" by Laura & Dominic Ashley Timms and "Pitch Anything" by Oren Clough.
And lastly discover how to draw inspiration from Matthew McConaughey’s rebellious path to defy the conventional, setting your agency on a trajectory of unparalleled distinction. Tune in for this shift in thinking… This winter, arm yourself with the tools to ignite your agency's rise to the top.
Make sure you check out our upcoming events at: www.ajmastermind.co.uk/event
-
The 21 Irrefutable Laws of Leadership - John C. Maxwell's
-
Friends, Lovers and the Big Terrible Thing - Matthew Perry
-
The Answer is a Question - Laura Ashley-Timms & Dominic Ashley-Timms
-
Pitch Anything - Oren Clough
-
Greenlights - Matthew McConaughey
Some key takeaways:
➡️ Use a questioning approach in sales to better understand clients' needs and motivations.
➡️ Cold water immersion is great for sharpening the mind and calorie-burning benefits.
➡️ Ask questions rather than provide answers for more effective communication and understanding of vendors.
Some great moments:
✅ “If we are talking to somebody about buying something from us, then usually the answer is a question.”
✅ ”The CEO only does three things: Culture, people, and numbers. I think that is really smart because that covers pretty much everything”
✅ “The idea about winter swimming and cold water immersion is that it refreshes your mind, your body, your attitude, emotions. Yeah, it takes anxiety away. It's amazing for burning calories.”
Listen to Episode 122 for Sam and Phil's Summer Reading Recommendations
Listen to Episode 116 You are a CEO - So Start Acting Like It! - Part 1
Listen to Episode 118 You are a CEO - So Start Acting Like It! - Part 2
As an agency owner, are you harnessing the full potential of your words? This episode, inspired by John C. Maxwell's insights, is your playbook for making every conversation count. Discover how to leverage credibility, observation, and feedback to transform your client and team interactions.
You’ll unlock the magic of blending passion and vulnerability in your talks. Discovering how you could turn principles into practical, daily strategies. Transforming every interaction as a step towards greater collaboration and success in your agency.
Dive in now to fine-tune your communication and scale your agency the right way. Listen to the full podcast to IGNITE your agency with powerful communication practices!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
- Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
- If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Invest in enhancing your communication skills by observing and learning from effective communicators, paying close attention to their delivery, passion, and credibility.
➡️ Practice vulnerability and conviction in your conversations, as these elements can foster trust and understanding, making your communication more effective.
➡️ Take time to prepare for important meetings or conversations, considering not only the facts or figures involved, but also the individual's motivations, plans, and personal context.
Some great moments:✅ “We were enthusiastic, we were passionate, we were motivated, we believed in them, their home and their plans”
✅ ”I think that, that vulnerability and that sort of conviction, that passion, that pure belief that what he was doing and saying was the right thing for him and for the gentleman that he was talking to, I think was definitely the right way to go”
Have you ever wondered how to cultivate a sense of camaraderie, trust, and loyalty within your team? Adventures, from cruises to a luxury stay in the Yorkshire Dales, aren't just fun escapes, they're your strategy to transform your agency into a power team.
In this episode, discover YOUR blueprint for a team getaway that delivers real returns, in a way that will significantly affect your business’s growth. We’ll guide YOU through the nuts and bolts of organising a group trip that forges stronger bonds.
Tune in to learn how investing in team experiences can pay off in improved performance and become a pivotal asset in YOUR success story to IGNITE your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
- Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
- If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Plan and budget for team retreats or holidays to boost camaraderie and morale, ensuring the involvement of the team in the decision-making process for a sense of ownership and excitement.
➡️ Create a balance between team activities and personal downtime during team trips to foster camaraderie without overstepping boundaries or invading personal space.
➡️ Utilise team trips as a means to strengthen team loyalty and retention, making sure to respect individual comfort levels and fostering a sense of community and trust.
Some great moments:✅ “to bring four or five people and sneak them into centre parks on our first time probably only costs us the price of the meal”
✅ ”Nobody knows, can Amelia actually sing?!”
✅ “do I go on a cruise and hate every minute, or do I look after all three companies?”
✅ “And when we have a hundred employees, there is a way everyone can still be in the same boat”
Have you ever wondered how the gears of a successful agency like AshdownJones keep spinning so smoothly? The magic - Strong replicable systems and efficient processes.
Join us for an enlightening chat with Edward, the Operations Manager at AshdownJones, as YOU will discover the importance of an agency’s growth and processes.
But an agency isn't just systems and processes - it's about people too. You’ll get a peek into the often-unseen roles that form the agency's backbone and the team executive roles. Edward shares his approach to managing these challenges and shows YOU how he fosters personal growth and responsibility within his team.
Lastly, we shine a spotlight on a sensitive subject - boredom and dissatisfaction within the team. Are they symptoms of the same problem or something more complex?
Listen to the full episode and equip yourself with all the knowledge that will IGNITE your agency’s scalability.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ If you want your agency to grow, make sure you've got systems in place that can be copied and training programs that really work. That's where your operations manager comes in
➡️ Your team executives - might not always get the credit they deserve, but they're super important. They're the ones making sure the team's working like a well-oiled machine, so don't forget about good team management.
➡️ Keep your team happy and stop them from getting bored - that's what good team management is all about. Try out things like audit trails, personal KPIs, and balanced praising to help your team members grow and take responsibility.
Some great moments:
✅ "If we end up with 50 branches, we'll need a failsafe system to keep us from going bananas!"
✅ "Is it a person problem or a process problem?"
✅ "So what you're doing is not just making a system we can replicate, but it's making replicable systems"
If you want to sprinkle some holiday magic into your agency's marketing strategy this episode is just for YOU!
Harness the power of relationship nurturing and turbocharging your winter campaigns to keep your business sparkling in the spotlight.
Transform Christmas boards into powerful marketing tools, create vibrant advent calendar-style campaigns that boost brand engagement, and discover the art of running powerful local support campaigns that attract high-net-worth individuals.
Stay tuned for the full episode to absorb all of the actionable insights and strategies that will IGNITE your agency's marketing.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see us On Tour near you and discover our methods in our 'Add £100K to Your Agency's Bottom Line with New High Value Listings' workshop.
Book your spot at: https://www.ajmastermind.co.uk/ontour2023 -
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Focus on nurturing and developing deeper, more meaningful relationships to solidify your brand’s place in the market.
➡️ Utilise Christmas boards and creative Advent Calendar campaigns to breathe life and holiday spirit into your brand
Some great moments:✅ “It becomes a chicken and egg, doesn't it?”
✅ ”When there's been a board up for quite a while and it looks exactly the same, what are you?! Having a Christmas board up instead makes people notice you again, so it refreshes the marketing."
✅ “And Ryanair is a bonus”
Avoid slipping into the ‘Busy Fool Syndrome’… Recalibrate your mindset, and maximise the value of your hours. Dive in as Sam and Phil strip away the fluff, delivering the straight-up strategies that skyrocketed their agency’s success. You’ll be given the keys to mastering strategic delegation and savvy time management.
Learn how to adopt the ‘Chillionaire’ mindset, where clarity meets a compelling focus on the bigger vision of your agency’s success. Listen to the full episode to IGNITE your agency with real, actionable steps.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see us On Tour near you and discover our methods in our 'Add £100K to Your Agency's Bottom Line with New High Value Listings' workshop.
Book your spot at: https://www.ajmastermind.co.uk/ontour2023 -
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:
➡️ Become a 'Chillionaire' by mastering the art of delegation, ensuring each task aligns perfectly with the right level of expertise
➡️ Safeguard your precious hours, ensuring they're not consumed by tasks that could be seamlessly handled by others, unleashing your agency’s full potential
➡️ Embrace strategic time management, reserving your expertise for tasks that truly require your time
Some great moments:✅ “When your friends and family say how's business, you answer enthusiastically oh really busy!”
✅”Sometimes they say they're a busy fool, but they don't actually want to do anything about it”
✅ “There's short term gain for the term pay”
Want to master the nuts and bolts of revenue, growth, and profitability in your agency? Dive in as we demystify the difference between turnover and revenue, guide YOU on setting ambitious yet achievable goals, and walk you through the pipeline maths to reach that dream revenue.
We're going deep into a tool that'll transform how YOU see your metrics, allowing you to predict turnovers, make data-driven decisions, and set laser-focused targets. No more guessing games!
Is cash flow giving you problems? Discover how to nail your forecasting, spot discrepancies early, and safeguard your agency's financial health.
But it's not all about numbers. You’ll learn strategies for time management, effective delegation, and supercharging your team's potential. Plus, get a taste of the 'Revenue Amplifier' magic – small tweaks with BIG impacts on your bottom line.
Listen to the entire episode and discover how fast-track and IGNITE your agency to success!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see us On Tour near you and discover our methods in our 'Add £100K to Your Agency's Bottom Line with New High Value Listings' workshop.
Book your spot at: https://www.ajmastermind.co.uk/ontour2023 -
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Revenue vs Turnover: Understanding there is a big difference and why it matters to your agency's profitability.
➡️ Pipeline Maths: Determining the exact pipeline you need to hit your desired revenue
➡️ The AJ Scorecard: Using a transformative tool that can be adapted in your agency for predicting turnovers, making data-driven decisions, and pinpointing specific yearly targets.
➡️ Cash Flow Mastery: Techniques for accurate forecasting, early discrepancy detection, and safeguarding your agency's finances.
Some great moments:✅” Do you ever go back on VAT returns and know what you can and cannot claim back?!”
✅ “Our targeted turnover is 1.6/1.7 this year!”
Did you ever envision wearing the hat of a content creator when you started your agency?
Dive into this episode as Sam teams up with the content maestro, Paul Travers a seasoned pro both in creativity and the property arena. Together, they'll unravel the secrets of curating content that will not only make YOU stand out but also resonate with YOUR agency's voice, vibe and vendors.
Ready to elevate your agency's online presence? Tune in and IGNITE your content creation!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see us On Tour near you and discover our methods in our 'Add £100K to Your Agency's Bottom Line with New High Value Listings' workshop.
Book your spot at: https://www.ajmastermind.co.uk/ontour2023 -
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Ask your questions to Paul: paul@husband.digital
Some key takeaways:➡️ Strike the perfect chord between EMPATHY and EXPERTISE in your content.
➡️ Share your experiences and wisdom generously; don't hold back over imitation concerns. Embrace authenticity!
Some great moments:✅"Basically back then... The writing we were doing was as bad/equal to anybody else"
✅ "My experience mainly was that most other agents sort of gave up!"
✅ "It's not enough for it to be good, It's gotta LOOK good. It's gotta make someone STOP SCROLLING"
Handling a diverse team or even a single team member comes with its own challenges, recognising that no two individuals share the same traits or skills.
Join Sam in this insightful episode as she unpacks the quirks and nuances of navigating through different personalities and behaviours in your team. It’s not just about facing the challenges, it’s about embracing them and turning them into stepping stones for YOUR agency’s growth!
Ready to be the spark that IGNITES the transformation in your team? Let’s roll up those sleeves, dive in, and spice up your leadership mojo to make your agency shine!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on our VERY SPECIAL, first ever 3 day event! Book your spot here https://www.ajmastermind.co.uk/underground
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ At the root of every challenging behaviour is fear.
➡️ Discontent within a team member often signals a mismatch in the role or even the organisational fit.
➡️ Celebrate achievements in the spotlight, but reserve coaching for a one-on-one setting
Some great moments:✅"It's all about getting the right person in the right seat for THEM"
✅"By Tolerating it you are sending a strong signal to your team that you lack integrity"
✅"In order to correct their behavior they've got to realise that they are actually doing something that isn't desirable in the first place"
Ever wondered what sets you apart in this crowded space? Why should clients pick YOU over the rest? Deep dive into this episode with Sam and Phil as they unravel the magic behind memorable brands.
Straight from AJ’s exclusive webinar, get insights on defining, designing, and delivering a brand that's uniquely YOU. Whether you're starting from scratch or looking to rebrand, we've got the fuel to IGNITE your agency's brand presence. Join us and carve out a lasting impression in your client's minds.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on our VERY SPECIAL, first ever 3 day event! Book your spot here https://www.ajmastermind.co.uk/underground
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:
➡️ Pinpoint what sets you apart from the crowd.
➡️ Every interaction, every message – that's your brand speaking, not just you or your team.
➡️ Nothing shouts success louder than tangible outcomes – like that bold “SOLD” sign. It's marketing gold!
Some great moments:
✅"You've gotta be a Psycho to sit through the adverts"
✅"Really 'All Types of homes' means that 90% of your homes are going to be the lower end"
✅"A brand is what you do, not what you think you are"
Ever felt stuck trying to make your agency pop on platforms like YouTube? Feeling lost in the technical jungle? You're not alone, and we've got just the map for YOU!
In today's episode, Sam sits down with Video Maestro, Matt Hughes, who's about to hand YOU the blueprint to elevate YOUR estate agency's content game.
Even our in-house pros were jotting down every gem he dropped! Dive in and let Matt IGNITE your agency’s video charisma! 🎥🔥
Go watch Matt’s work at: kingofvideo.co.uk
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on our VERY SPECIAL, first ever 3 day event! Book your spot here https://www.ajmastermind.co.uk/underground
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Seek purpose over views: what's the endgame for your videos?
➡️ A short tease can lead to a big reveal: use snappy clips to lure viewers to your longer content.
➡️ It's the substance, not the runtime, that captures hearts and minds.
Some great moments:✅"Focus on (what the big youtubers do) off-platform stuff"
✅ "You just want more eyeballs"
✅"You can't be too long only too boring"
Ever wondered how a husband and wife duo balances work, relationships, and family? Dive into The Real Agents Series as Sam catches up with the dynamic duo, John and Lisa Curran.
From navigating market challenges to raising kids whilst building a property empire, they've got a story that'll inspire. Stick around till the end, and let their experience fuel the fire to IGNITE your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on our VERY SPECIAL, first ever 3 day event! Book your spot here https://www.ajmastermind.co.uk/underground
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:➡️ Building genuine relationships can unlock a world of opportunities.
➡️ Dive deep to grasp the true driving force behind your business growth.
➡️ When partners team up, especially when mixing personal and business relationships, it’s important to clarify roles and stick to them.
Some great moments:✅ "And back in the day... I mean EMAIL was the big thing"
✅ "Don't wanna put words in your mouth but that's what it looks like!"
✅ "And did you all have to carry furniture across the road?" - "That was exactly it"
Feeling the market shift? As the sands of the industry change... you're not the only one with burning questions. But fret not, because you're in the right place!
This episode has Sam and Phil diving deep into the top 5 questions YOU and other agents have been firing away at 2023's Mastermind events.
Whether you're looking to stay ahead of the curve or refine your listing tactics, we've got the insights to supercharge your strategy. So hit play, absorb, and get ready to IGNITE your agency's success in this ever-changing market!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on our VERY SPECIAL, first 3 day event! Book your spot here https://www.ajmastermind.co.uk/underground
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
If you want our feedback on your letters email: team@ajmastermind.co.uk or sam@ajmastermind.co.uk
Some key takeaways:
➡️Reflect on pre-emptive measures to ensure past challenges don't resurface.
➡️Appraise to curate, not just to close.
➡️Choose brand names with foresight; they're the first impression of your business.
Some great moments:
✅"She had a 10/10 smile on every single photo" - "Uhu... And so did my bank account"
✅"The more houses you have, the more chances of those sales being yours"
✅"The letters are definitely the KEY part of it"
Hunting for that perfect summer read? One that not only entertains but also enriches? Look no further; we've curated the list for YOU.
Join Sam today as she reveals her top 5 transformative book recommendations. Whether you're eager to hone your skills, develop stellar habits, or simply get inspired, these reads promise to light the path to IGNITE your agency.
Stay with us to the end, and who knows, there might just be a delightful surprise waiting for you! Dive in and let's make this summer a season of learning and growth.
Make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
-
Atomic Habits - James Clear -https://www.amazon.co.uk/s?k=Atomic+Habits+by+James+Clear
-
The Sell - Frederick Ecklund -https://www.amazon.co.uk/s?k=The+Sell+by+Frederick+Ecklund
-
Pitch Anything - Oren Platff -https://www.amazon.co.uk/s?k=Pitch+Anything+by+Oren+Platff
-
Fierce conversations - Susan Scott -https://www.amazon.co.uk/s?k=Fierce+conversations+by+Susan+Scott
-
Fix This Next - Mike Motorbike -https://www.amazon.co.uk/s?k=Fix+This+Next+by+Mike+Motorbike
Some key takeaways:➡️ Often, it's consistent habits, not fleeting motivation, that drive us to our goals.
➡️ If a book doesn't resonate with you now, set it aside. Perhaps your future self will connect with it better.
A great moment:✅"I would say the secret is about BEING DISCIPLINED in your life"
Ever feel chained to your desk, with weekends and nights blurring into work marathons? Aspiring for more freedom and less grind? We're handing you the keys!
In this episode, Sam sits down with time-sorcerer Alexis Kingsbury, co-founder of Airmanual. Alexis is about to unveil the secrets that could set YOU free from the endless work spiral. Discover how to streamline your operations, making your business hum along smoothly even when you're off-duty. More time for family, adventures, or perhaps brewing another groundbreaking idea?
Ready to work smarter, not harder? Tune in and discover the transformative strategies that will IGNITE your agency's growth while giving you back your life.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere at a unique aevent! See more info here www.ajmastermind.co.uk/events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
To know more about Alexis'software: www.airmanual.link/discover
Some key takeaways:
➡️ Design robust, foolproof PROCESSES for your business – so you achieve stellar results, no matter who carries them out.
➡️ Build your business with strategy, ensuring its success isn't hinged solely on YOU and your strengths or weaknesses.
➡️ Hand off those time-consuming tasks to your team. Not only will this boost efficiency and elevate the task's quality, but it'll also gift you back precious hours. Time saved is success earned!
Some great moments:
✅"You sound like a bit of a Steve Jobs really!" - "Yeah, but without the success"
✅"They tend to think I'm a natural delegator and manager of people and yet... Nothing can be further from the truth..."
✅"It's hard to see what you're saying NO to until You've got time for those opportunities to come up"
Ever feel like business is an unending marathon, throwing challenge after challenge your way? Just when you consider throwing in the towel, remember: we're right here, racing alongside you! Dive into this week's episode of Ignite, where Sam and Phil swap their office shoes for running gear, taking on the mammoth challenge of the Lakeland 50.
Did they conquer the 50 miles in under a day? Discover their highs, lows, prep strategies, and teamwork dynamics during the event. But this isn't just a tale of endurance - it's a masterclass in perseverance and how it translates to conquering the business world.
Lace up, tune in, and find out how running can IGNITE not only your fitness but your entrepreneurial spirit. Let their journey inspire yours!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on a unique and FREE day! Find out when our next event is at www.ajmastermind.co.uk/events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Embrace challenges head-on; accepting pain often paves the path to overcoming it.
➡️ A solid strategy combined with the right mindset sets you up to tackle forthcoming hurdles.
➡️ Overthinking can drain you. Make your plan, but know that unpredictability is part of the journey. Stay adaptable!
Some great moments:
✅"At first he was going: ‘should we have a little run down here?’ and then it was: ‘Should we have a little DROP down here?’"
✅"It was people of all ages, all sizes and all fitnesses... they were just TRYING"
✅"The last 10 miles are going to be the worst, and then the last 5 and then the last mile... That's where you find out WHO YOU ARE"
Does the thought of taxes, debts, and expenses have you spinning? Ever been caught off guard by unexpected financial obligations? If you're VAT registered in the UK, the complexities can seem even more daunting.
But worry no more! Sam, the self-appointed CFO of AJ, is here to steer you towards financial clarity. In this enlightening episode, Sam shared her proven strategies for managing AJ's finances, contributing to company growth year after year.
Sam covers everything from managing general finances to the intricacies of being VAT registered as a UK agency. Listen to tips and tricks that will help YOU navigate financial challenges, streamline your processes, and handle any unexpected surprises with confidence.
Stay with us till the very end, and let's IGNITE your financial journey together! Equip yourself with financial mastery, and step into a future of stability and prosperity!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:➡️ Not all of your income is truly yours (thanks to VAT), and it's crucial to manage it wisely by separating it into different bank accounts
➡️ Stay alert to the category each expense belongs to. By doing so, you'll discern which costs are VAT applicable and which ones aren't
➡️ Keep a keen eye on your cashflow and adjust as necessary. This ensures all operational costs are covered and profitable margins are secured
Some great moments:✅"VAT registration makes you look like a bigger and probably better company"
✅"You probably have a better idea than they have because it's YOUR MONEY"
✅"You've got to be aware of what is in your bank account. You've got to know and OWN IT because that is YOUR RESPONSIBILITY"
Are YOU ready to embrace your role as CEO and propel your agency to new frontiers? If so, this episode is tailored just for YOU.
Join Sam and Phil as they delve deeper into the heart of what it means to be a CEO. They'll guide you through the essentials of leadership - from defining your key responsibilities to setting compelling objectives that align with your vision and goals.
Becoming a CEO isn't just about running a business - it's about crafting a vision that will light the way for your agency's future and also aligns with your personal goals. Without it, your journey might feel aimless, like a means to an undefined end.
In this episode, you'll unearth actionable insights that could revolutionise the way you lead and make your role as CEO not just a title, but a meaningful journey. So, hit play, immerse yourself in their experiences, and gear up with the tools to IGNITE your agency. Embrace your role as CEO and let's change the game, together!
- Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Missed part 1? Listen to it here: https://podtail.com/it/podcast/ignite-your-estate-agency/116-you-are-a-ceo-so-start-acting-like-it-part-1/
Some key takeaways:➡️ As a CEO one of your responsibilities is to keep the company's vision and mission
➡️ A company's Mission should be only a few words long. Otherwise it loses its weight.
➡️ Enjoying the journey has to be an integral part of that mission if you want to preserve the spark of motivation.
Some great moments:✅"It never always gets worse"
✅"We will take your house and NOT sell it!"
✅"If you always focus on that then... You will BURN yourself out with the DOWNS"
Attention all agency owners! We have something tailor-made for you. Welcome to the debut episode of our REAL AGENT SERIES
In this week's episode, Sam pulls back the curtain on the entrepreneurial journey of Levi and Julien from Fowler and Powell. Ever wondered how they came up with their big idea? Or what their lives looked like before they stepped into the estate agency world
The duo spills the beans on the path to becoming their own bosses and how they achieved their current success. Whether you're just starting out or looking to ignite your agency, there's a wealth of wisdom to be gleaned from their experiences.
So, tune in and listen close, because you're about to discover the trials, triumphs, and treasures of their journey. We guarantee you'll find some golden nuggets that resonate with your own experiences or inspire you to strive for more.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Levi and Julien’s site: https://fowlerandpowell.co.uk/
Some key takeaways:➡️When having a business partner it is very important to preserve mutual respect for one another even when challenging the other's views and decisions
➡️ Align your business decisions in such a way that each strategic move propels both your company's success and your personal life goals forward
➡️ Surround yourself with like-minded people. Entrepreneurs, agents, successful business owners as soon as you can.
Some great moments:✅"The salary was terrible!"
✅"Who came up with the idea?" - "Well ME! Obviously!!!"
✅"It was believing that YOU are the person to do the job"
Ready to supercharge your role as CEO and take your agency to new heights? Then this episode of Ignite Your Estate Agency is a must-listen for you!
CEO... Sounds fancy, right? But do you really know what it means to be the head honcho? What does the day-to-day look like beyond the shiny title? Is CEO even the right position to align with your goals?
Join Sam and Phil in a straight-up chat about their roles at AJ. They're breaking down what being a CEO truly means - the good, the bad, and everything in-between!
Don't miss out on the nuggets of wisdom throughout this episode that could have the most impact for your agency. Hit play and get ready to IGNITE your agency and truly find out what it takes to became a CEO.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/agencyofyourdreams
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:➡️ It is important to have a job title within the company to help define your role so that it differs from just being the owner
➡️ Ask other people in your business how do they see your role and compare it with your own idea of it to see if it matches
Some great moments:✅"So you've got a team of 3 being called a CEO. It's a bit overkill isn't it?"
✅"'You're what?' - 'Chief Executive' - 'Yeah. So basically you work for me"
✅"We are actually the problem' - 'Speak for yourself!"
This week, Sam and Phil invite Neil Whitfield, the genius behind "The Ultimate Property Listing" & "Five Mile Famous". Neil drops some serious knowledge on how to forge your brand, make waves in your local property scene, and master the art of listing properties that sell like hotcakes.
Get ready for an episode bursting with insider tips on copywriting, property listings and lead gen. Neil's unique copywriting prowess – used to successfully sell properties is shared to give you a serious competitive edge. Make sure you stick with us 'till the end, you'll want to soak up every gem! So strap in, let's IGNITE your agency's journey to success right here, right now!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Get Neil’s books: http://neilwhitfield.com
Some key takeaways:➡️ When it comes to marketing practices what works for big companies doesn't necessarily work for small ones
➡️ A well-done brochure represents more tangible and reliable proof of your commitment as an agency than making verbal promises to clients
➡️ A good property listing is not only a written description of the home, it also paints a compelling story for buyers to imagine living in it
Some great moments:✅"Was lettings good in 2007? - Lettings was GREAT in 2005!"
✅"That headline... The First line does 80% of the work"
✅"If you just look the same, smell the same and sound the same as everybody else then well... Vendors and Landlords will use FEE as the only thing to differentiate you"
Have you ever wondered how your clients perceive your team's interactions or even your own conversations? Get ready for a unique, insightful journey in this week's Ignite Your Estate Agency episode!
Join Sam as she welcomes AJ's rising star, Amelia, who's here to share her learning experience to adopt the agency's unique language. Brace yourself for an eye-opening exploration into the power of communication and how it can redefine your relations with homeowners.
Stay tuned to the end to grasp why establishing a consistent communication style and tone is vital. Pick up the most effective words and mannerisms that can help you connect more deeply with clients and set your conversations alight. You really won't want to miss this episode!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere for our 'Build the Agency of your Dreams' day. Book your spot here on this unique and FREE day! www.ajmastermind.co.uk/agencyofyourdreams
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:➡️ Swap phrases like "No Problem" or "No Worries" with "You are welcome", "Of Course" and "My pleasure" when speaking to clients
➡️ Filler words like "You know" "Actually" "Umm" can make your speech seem insecure and set a less confident tone
➡️ Use what your clients say to create conversational topics around them so that they feel valued
Some great moments:✅"You learn best by just doing it"
✅"As soon as you loose status in the conversation and then you want to give them advice they are not going to listen to you"
✅"Well in America a viewing is when you go to have a look at a dead body..."
Have you ever been curious about using Facebook ads for your business, but found yourself confused by all the complexity? We've got just the thing for YOU!
On this week's episode of Ignite, Sam welcomes Facebook Ads maestro, Dan Todd from Impactful Marketing.
Strap yourself in for an extended episode jam-packed with nuggets of wisdom on the do's and don'ts of Facebook advertising, the ins and outs of crafting compelling Lead Magnets to captivate more vendors and clients. Dan reveals insider tips and tricks that could transform the way YOU market your agency.
Be sure to stay with us 'till the end, as both Sam and Dan share invaluable advice drawn from their personal experiences of online marketing. This episode isn't just about learning - it's about transforming your marketing approach. So, tune in and let us IGNITE your journey into the world of Facebook Ads!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Reach Out to Dan Todd with your questions: www.impactfulmarketing.co.uk
Some key takeaways:
➡️ Don't rely on just one Ad, try several simultaneously so you can learn which ones give the best results
➡️ Be data-driven. What you think would attract you might not work the same with your target audience
➡️ A lead magnet ad can also be used to qualify your audience
Some great moments:
✅"So £150k a month that you are managing... How does it feel having that kind of responsibility?"
✅"What works here today might not work tomorrow"
✅"mmm I do think women use facebook way more than men"
✅"That data will be more valuable to you than any leads that you first get"
It's time to embrace a strategy that could boost your agency's income by an astonishing £100k in the coming year!
This week, Sam and Phil are back together, armed with a wealth of knowledge they're eager to share. They're set to guide YOU through the process of IGNITING your marketing and communication efforts, converting potential homeowners into your most rewarding clients.
Prepare for a storm of creative ideas that will ensure your letters and messages not only reach the right people, but also leave a powerful impression. To reap the maximum benefits from this episode, stay with us till the end!
Immerse yourself in unparalleled insights on property marketing. This could be YOUR key to unlocking a wealthier future for your agency! The adventure of adding an extra £100K to your bottom line starts right here, right now. Get ready to IGNITE your agency's potential!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk emma@ajmastermind.co.uk
Some key takeaways:➡️ Focus on doing the necessary activities to get more valuations resulting in acquiring more sales and income for your agency
➡️ To reach people with your direct mail think first about how you want to make them feel
➡️ Be sure to always include a well described call to action inside your letters with any kind of message you send to your potential vendors or buyers
Some great moments:✅"I think I remember him from Tinder!"
✅"We're not trying to disguise ourselves within those types of businesses and those types of letters"
✅"Well, It's like we are paying YOU to come... We are bribing you with lunch!"
Are you ready to shatter the status quo and lead your agency to new heights? Episode 111 of Ignite Your Estate Agency could be your stepping stone to becoming a high-value market leader.
This week, Sam welcomes the dynamic Julie Hill, Owner and Creative Director of Coastal House and Coastal Collection. Julie didn't just beat the odds in a static market, she revolutionised it. Merging her unique talents as a photographer, her past triumphs as an estate agent, and the insights from the AJ Mastermind, she ascended her agency into the world of luxurious, high-end homes.
Imagine doing the same for your agency...
This episode is full of strategies and insights.. From groundbreaking property marketing techniques to indispensable home presentation tips, Julie's lessons are a roadmap to spark a transformative impact in your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
If you want to know more about Julie and Coastal House: https://thecoastalhouse.co.uk/meet-the-team/
Some key takeaways:➡️ Always strive to be better than yourself every day and your skills and business will inevitably grow
➡️ When having a photo shoot of a home be sure to show each room with its objective purpose in addition to aesthetics
➡️ The value of your brand will always be based on the confidence and quality you show with your work
Some great moments:✅"Coming into a market changing like that made me have to work harder anyway"
✅"I did take it personally and I wanted to know why she had moved it!"
✅"He charges £140 on photographs" - "On his iPhone?!"
Are you ready to turn the most difficult conversations with vendors into your greatest strengths?
Episode 110 of Ignite Your Estate Agency is set to equip you with the tools YOU need. Join Sam and Phil as they unlock the secrets to successful communication with your vendors and team members, a critical yet often challenging aspect of business growth.
Discover how to pinpoint various personality types and learn 6 powerful strategies to navigate tough conversations with grace and effectiveness. We're not just talking about dodging communication landmines; we're talking about transforming these encounters into a springboard for growth and stronger relationships.
Missing this episode means missing the chance to become a skilled expert in communicating with your vendors. So, don't wait! Tune into Episode 110, elevate your communication game, and Ignite your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:➡️ Understanding whether a client is a left or right-brain person can give you a good idea of how to speak to them
➡️ The first phrase you say to people is very important as it sets the premise for the interaction
➡️ It will all go as you want as long as you keep control of the conversation
Some great moments:✅"You can counter their passive-aggression and control by beating them to the phone call"
✅"So what they need to feel from you is that sense of sympathy and empathy"
✅"Should I remember that?" - "She Bullied Him!"
Every successful agency surrounds itself with a solid team! Extraordinary teams are intentionally built.
In Episode 109 of Ignite Your Estate Agency, Sam and Phil reveal 9 innovative strategies to supercharge your team… Learn how you can transform your team meetings into electrifying, productive, and enjoyable events:
- Spice up your meetings with food – a secret recipe for boosting morale and enjoyment.
- Champion your core values and applaud wins to nurture a motivated, success-focused team.
- Embrace the power of 'confessions' to celebrate bold attempts and foster resilience amidst failure.
- Discover the engaging power of quizzes to ignite learning and strengthen team bonds.
- Unearth the potential of mystery shopping as a radical, reflective tool for company improvement.
- Learn the importance of orchestrating team get-togethers that cement camaraderie and collective spirit.
- Master the art of applause – because celebrations aren't just for birthdays. Recognise all achievements, big and small.
- Elevate your team’s skills with invigorating education sessions that inspire and empower.
- Implement the 'Traffic Light' self-assessment technique to stay attuned to your team's wellbeing.
Forget about mundane meetings! Listen to the end for invaluable insights that will IGNITE not just your meetings, but your entire team. You’ll be able to create meetings your team can’t wait to attend!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come to our next free event 'ADD £100K' DAY and see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/add100k
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:➡️ Vary the different activities or topics given in your meetings to keep them fresh
➡️ It feels more enjoyable to meet with people while having some nice food
Some great moments:✅"Why would you have a Vegan Cafe"
✅"People try and fail and that's better than not trying at all"
Fueling YOUR agency's growth requires a dedicated and motivated team, but remember - we're all human, not machines! Energy levels and performance can fluctuate… How do you get the best out of your team without pushing too hard?
On this episode of Ignite Your Estate Agency, Sam and Phil tackle an important topic - staff burnout! You’ll learn the various triggers that can lead to team fatigue, how to action preventative measures, and understand from first hand experiences what burnout actually is, both on a personal level and within your team.
You can't afford to let your agency lose its spark! Don't miss this episode! Tune in to absorb these valuable insights to keep your agency IGNITED - the right way, without burning out.
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/events
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
Some key takeaways:➡️ The type of relationships you have with your clients is a contributing factor to burnout.
➡️When recruiting and training new members make sure to give them the most realistic picture of the challenges they are most likely going to face in their role so that they are mentally prepared for it when the tough times come.
Some great moments:✅ "One minute you're up and everybody is selling and everybody is happy and the next minute... it all hits the fan and..."
✅"I can't remember why I told you this story"..."No wonder Everyone's left!"
✅"But it's actually fear. It's the fear that they're gonna lose what they wanted to gain"
Get set for a power-packed episode of Ignite Your Estate Agency! Join Sam and special guest Tom from AJ as they reveal AJ's marketing secret sauce through ‘Operation Momentum’. You'll learn how they reach clients and secure high-value homes, discover new methods to apply in YOUR own agency.
They'll also tackle FAQs asked by listeners, giving you the answers you need to excel. Don't miss out! Each moment of this episode is filled with actionable tips to IGNITE your agency's success. Tune in and level up your game!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Any questions about the episode for Sam? Send an email to sam@ajmastermind.co.uk or a message on Facebook (Sam J Ashdown).
Some key takeaways:➡️ Addressing the house instead of the people that live in it in the envelope of a letter makes it more desirable to read.
➡️ Referring oneself as an individual with "I" instead of with a company's "We" makes the letter more personal and engages with the reader
➡️Showing up to a house in person after the letters and mails have been sent can prove to be a good tactic.
Some great moments:✅ "You Can't really not respond to cupcakes!"
✅"Phil and I set a really big goal. Which is get to 5 million by 2025 in value or revenue"
✅"So VSL's do really really well. It's one of the best conversion tactics we know"
Have you ever noticed how some individuals talk the talk but do they walk the walk?! In your agency what do you demonstrate to people that sets you apart?
On this week's episode of Ignite Your Estate Agency, Sam and Phil take things up a notch... Diving into the practice of showing, not telling, and revealing how successful well-known brands set themselves apart from their competitors by letting their actions be louder than their words!
Discover how you can elevate your agency's reputation and become a true industry leader by focusing on results and letting them speak for themselves.
If you want to take your agency to the next level, tune in now to Ignite Your Estate Agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:1. Come see behind the scenes of AshdownJones and plan for the year ahead in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/strategicplanning
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:➡️ Highlight what is actually different and unique about your business rather than what is commonly voiced by other agents.
➡️ Demonstrate your agency’s worth with actions.
➡️ It's more about what clients say about you than how you describe yourself to the world.
Some great moments:✅"How on earth is a vendor supposed to choose when you all sell the same thing?"
✅"What is an extra mile?!"
✅"In fact they're not even claims, they don't actually say these words in their marketing. They demonstrate those words in what they give us"
Ever wondered how to make your estate agency truly stand out from the crowd? Unsure if you're searching for attention in the right places? Fear not, for we've got the answers you've been seeking!
Join us this week on "Ignite Your Estate Agency" as our brilliant host, Sam, uncovers the secrets behind underpriced vs. overpriced attention. Get ready to be captivated by a treasure trove of knowledge and insights that will revolutionise the way you attract potential clients and vendors.
Discover how to masterfully navigate the estate agency landscape, bypass the fierce competition, and effortlessly locate prime attention opportunities at an absolute steal. With Sam's guidance, you'll learn effective strategies to make your agency flourish and become the talk of the city!
Don't miss out on this game-changing episode - your estate agency's future success depends on it! Tune in, and ignite the potential of your business today!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones and plan for the year ahead in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/strategicplanning
-
Listen to another episode: www.ajmastermind.co.uk/ignite-podcast
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:➡️ Something is underpriced when the value that it represents to you is higher than its cost.
➡️ Going after underpriced attention can result in huge wins for your agency
Some great moments:✅"You only have to google best estate agent in 'big town or city' and you'll see how many people are paying to be there"
✅"And that feels like quite an intimate massage without being so personal as on whatsapp"
✅"I like to check LinkedIn everyday but I'm a bit of a LinkedIn NERD"
How important are the visuals, looks and design when it comes to your agency?
On this week’s episode Sam interviews special guest Bex (our in-house designer) uncovering how much of a different design and aesthetics can impact selling homes. With 20 different questions, you’ll learn about the purpose behind marketing decisions from a professional designer’s point of view.
Don’t miss these jewels of advice if you really want to position your agency above competing agents in your area!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/strategicplanning
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Show Sam and Bex some of your own brochures that you are proud of: sam@ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Pay attention to what the vendor/client likes about their own home when creating marketing material
➡️ Keep brand consistency through the quality and general aesthetics across photos, images, designs and everything else your agency does
➡️ Give identity to the homes and properties by building a brand around them
Some great moments:
✅"You can get them very similar. But yeah... A lot of trial and error"
✅"I feel I'm so much faster doing things now just because I practice every day"
✅"I think you don't want to be generic"
So how did the first quarter go for your business?
On this week’s episode, Sam details AJ’s planning process and goals from this year’s Q1 to Q2.
You’ll discover valuable tips and practices that will make a significant difference when applying to your own agency. Uncover easy improvements you could make through simple planning processes so you can hit your company goals for this year! Listen in to this episode to IGNITE your Q2,3 and 4!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
-
Ask Sam about this episode’s topic as well as the Convert Like A Boss seminar: sam@ajmastermind.co.uk
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:➡️ Having your team answer high-level questions about the goal achieving process is a good way to gather ideas to use in the planning strategy for the next quarter
➡️ Team members' personal growth often equates to company growth
➡️ In order to innovate you need to be willing to fail
Some great moments:✅"In order to achieve our goal we have to have certain priorities"
✅"So it means that everybody has a sense of progress and then nothing gets stuck in the mud"
✅"It's trying to make sure that everybody feels that they're still part of something really really valuable"
What is the core identity of your agency and who does it attract?
On this week’s episode, Sam and Phil invite an expert in marketing and industry superstar, Michael Price to talk all things marketing and brand building.
Michael has worked with big brands from Dunlop, Slazenger, Adidas, Reebok, ITV, and most recently Inov8. Listen in to absorb all the lessons he’s learnt from his experience of building these big brands and discover game-changing nuances that will help you easily elevate your own branding.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/strategicplanning
-
Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:
➡️ Challenge the way that everybody else does things in order to be innovative
➡️ It's good to know what people are saying about your product/service in order to improve your brand's identity and image
➡️ Adopting a sports mindset translates well when it comes to operating within your company
➡️ The quality of your product/service is something that should be maintained and improved as a priority above all as it represents the core identity of your brand
Some great moments:✅"Did they kind of see you as the big corporate baddie?..." - "Yes, absolutely"
✅"Sports people tend to have goals. So they're goal-orientated
✅"But because he was a runner and running is a lonely sport he was useless as a team player"
✅"Sometimes businesses find it hard to write down and be very very clear about what they are"
If you’ve listened to our other podcast episodes you’ve probably heard about our amazing Mastermind events!
On this week’s episode, Sam and Phil share with you what actually goes on in a mastermind by highlighting their top 5 favourite experiences in 2023’s spring event… You can easily action some of these nuggets even if you haven’t attended yet!
Listen to the full episode as you’ll discover what goes on in our masterminds and the colourful and ambitious characters who attend! And also key business gems that you can implement in your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:➡️ People tend to judge things like personality, professional capabilities and even experience just by looking at how the other person dresses.
➡️ It's important to give the impression and behave as a "high-status/value" professional when speaking to a potential client. Be aware of the dynamics
➡️ Reiterate on a consistent basis to your team the goals set for the company as well as the benefits it will bring to them so that it motivates and sets the right mindset to reach it.
Some great moments:✅"You can dress very very well and not wear a suit... as a man" [05:04]
✅"We realised actually that we're teaching him the structure but we're not teaching him how to read people" [12:32]
✅"Yeah you need to be careful, It isn't just a number on the wall" - "Yeah It's got to live and breath" [25:00]
We've reached a whopping 100 episodes!
In this very special episode, Sam and Phil take you on a trip down memory lane. Discover how they got started with their Estate Agency and how they plan to help YOU in future podcast episodes (episode 101 onwards).
Listen to our favorite bits from the previous 99 episodes and the reasons why Sam and Phil chose to share them with you.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Join the AJ Mastermind community on Facebook www.facebook.com/groups/ajmmforagencygrowth
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Here are Sam and Phil’s favourite episodes:
How We Launched our Estate Agency: from the Beginning - Sam's Side of the Story
How We Launched our Estate Agency: from the Beginning - Phil's Side of the Story
LEGEND: Our Legendary Conversion Formula to Turn Valuations Into Instructions
Marketing to Not on the Market Homes to Grow Your Estate Agency
Tom Panos: How to Get Bigger Fees, Better Listings and More Clients
Gary Vaynerchuk: How to Build Your Brand, a Bigger Company and be Happier in Your Business
Do you find yourself frustrated and anxious about how slowly your company is moving towards the goals you’ve set?
On this week’s episode, Sam and Phil evaluate their own systems and their implementation as growth leaders for their businesses. Letting you in on some of the key gems you can use to grow your business to a 7 figure turnover.
Understand the realities about why team members of your company don’t tend to think like their leaders and how you can change this to unlock the potential of scaling your business at speed.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Listen to another episode: www.ajmastermind.co.uk/ignite-podcast
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:➡️ Frustration with your employees may seem to come from something simple and mundane as a mistake, but it's actually coming from what that (often repeated) mistake symbolises.
➡️ One way of alleviating systematic problems with your team is to empower them by enhancing their leadership capabilities.
➡️ A company's employees and team members are not as concerned as business owners about reaching the bigger picture goals. They are more concerned with "just doing their own part" and calling it a day.
Some great moments:✅"If you've got a vision of turning over multiple millions then you need a high level team to do that"
✅"But if we miss the outcome it's 'cause the process is broken"
✅"You point the finger at me and I point the finger at you!"
In this week’s episode of Ignite Your Estate Agency Sam and Phil revisit our two wonderful guests - John DiJulius and Toby Salgado.
John is an internationally acclaimed expert and author of: Secret Service, Hidden Systems That Deliver Unforgettable Customer Service, What’s The Secret? To Being a World Class Customer Service Organization, The Customer Service Revolution, The Best Customer Service Quotes Ever Said, and The Relationship Economy.
Toby is a serial entrepreneur, investor, podcaster and adventurer. His own podcast has dominated the charts and has featured HUGE names like Grant Cardone and Brian Kurtz.
When you are ready here are 3 ways we can help you to IGNITE your agency.
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
make sure you join us on our FREE webinar by signing up at https://www.ajmastermind.co.uk/doubleyourfee
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:
➡️ Don’t underestimate the importance of good customer/client service it could be the difference between losing or keeping your existing clients
➡️ Start off with a hard offer first to capture your client’s attention
Some great moments:
✅"...When you answer the phone if the person’s mood is 5/10, then our job by the end of the call is to get them to a 7 or 8/10 .."
✅"If someone lands on your website you have 3-5 seconds to capture them!"
Is the dress code something to be concerned about in your agency or business?
Sam and special guest Rita uncover why it is important to have grooming guidelines in your company and how it can actually impact your productivity!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
-
Come take a look at AJ’s Grooming Guidelines at ajmastermind.co.uk/groomingguidelines
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Get in touch with Rita: @makeupdoctoruk (IG)
www.makeupdoctor.co.uk
Some key takeaways:➡️ Address your grooming guidelines at the earliest possible time i.e in interviews, to avoid having uncomfortable conversations with your employees at a later date.
➡️ The image of your team has to reflect the kind of clients you want to attract.
➡️ Core values are communicated and reinforced by the style and grooming guidelines of a company.
Some great moments:✅"...And then, by the time you are living together you are wearing sweatpants and a t-shirt..."
✅"By the way she has now applied for the army... Which I think is quite funny because..." - "Wow"
✅"People say that they are not judging but... It's human nature!"
In this week’s episode of Ignite Your Estate Agency Sam and Phil bring on a special guest and Everyday Warrior: Mike Sarraille!Mike is a retired SEAL and the author of many leadership books like “The Talent War” and “The everyday Warrior” which has also become a top-rated podcast. He’s known for setting and overcoming extraordinary challenges showing you how you can push your own boundaries to be the best YOU can be… Discover how YOU can easily break through your own personal barriers.
Get ready to learn about Mike’s principles and mindset so you know how to apply them to your everyday life and succeed!
When you’re ready, here are 2 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here > www.ajmastermind.co.uk/btsday
2. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Read "The Everyday Warrior" by Mike: https://www.amazon.co.uk/Everyday-Warrior-No-Hack-Practical-Approach
Listen to Mike’s Podcast: https://podcasts.apple.com/us/podcast/the-everyday-warrior-hosted-by-mike-sarraille/id1615088376
Some key takeaways:➡️ Making harder choices and overcoming more and more challenges, leads to a better life.
➡️ Recognise your little victories and more importantly, recognise your own failures. Both lead to significant improvement, and journaling them is vital to YOU achieving more.
➡️ Never think your limits are set in stone, there is always a way to change yourself and overcome them once you develop discipline.
Some great moments:✅"Who wants to get into a cold bath when it's 31 degrees Fahrenheit outside?"
✅"My biography will be very short... It will only say 2 things:"
✅"I can't influence their opinions other than by my actions"
How to take the BEST of corporate agency and mix it with the best of INDEPENDENT agency! Sam and Phil explore what the big ‘corporates’ do right so you can implement and adapt their strategies in your own agency.
Listen to the full episode for the 5 key focuses you can ACTION straight away and seriously IMPACT your agency.
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
-
Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here > www.ajmastermind.co.uk/btsday
-
Ask Sam for the salary matrix: sam@ajmastermind.co.uk
-
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Some key takeaways:
➡️ Companies need to have systems to grow. And systems need to be created as a way of creating order within your organisation
➡️ To justify values like salaries and budgets there must be a structure to help make decision making easy by following a finely-tuned set of criteria. eg a salary matrix
➡️ Corporate planning and actions usually take a long time and have to be made well in advance. This is where you as an independent can use this to your advantage by acting with speed.
Some great moments:
✅"And what's the result you are looking for?" - "Standardisation... which even that sounds boring, doesn't it?"
✅"If you didn't have enough money for a holiday then... who would you blame?"
In this week’s episode of Ignite Your Estate Agency Sam and Phil invite the amazing author and entrepreneur Mike Michalowicz to enlighten us about good financial hygiene!
Brace yourselves for an episode packed full of gems and transform YOUR mindset about turning your money management into big successes.
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Mike’s website: https://mikemichalowicz.com/
Some key takeaways:➡️ Pre-allocate each piece of money for its intended use so you actually know what you have
➡️ It's good to have a balance between saving your money and spending it because overdoing any of those can interfere with your happiness and peace of mind.
➡️ To run your businesses most effectively you should ask yourself what is the most important activity? And could my business survive without doing it?
Some great moments:✅ "I know you can't provide for the family right now but don't worry... I'll take care of it"
✅"Well it's not uncanny! It's Parkinson's Law. The bigger the serving of cash, the more we consume"
✅"Financial success is in SMALL numbers and recession is in BIG numbers"
In this week’s episode of Ignite Your Estate Agency Sam and Phil are reviewing key developments for 2023 that are significantly different from last year.
Listen to the full episode to avoid all the mistakes that Sam and Phil made and know what the most effective solutions are for YOUR agency!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:➡️ Cash Flow should be monitored on a daily basis in order to have clarity and control.
➡️ Have the right people qualified for organising your finances and bookkeeping so you don’t overpay!
➡️ Planning anything takes time and should be a priority to always set aside a date and time; Just like you would for any other important activity in your company.
Some great moments:✅ "When you’ve got lots of cash in the bank it's still important but it's not as visible"
✅ "30 things that she just swiped from hotels and put in this bag..."
✅"What does 'corporate' even mean!?"
In this week’s episode of Ignite Your Estate Agency Sam is back to share her successes with ‘Prediction Marketing’
Learn how to appeal to your audience at every stage of the buying process and convert people who aren’t interested into YOUR clients!
Find out in this episode how you can change people’s minds to buy by giving them what they want at the time that they need it!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind.co.uk/btsday
Some key takeaways:
➡️ Most people actually start their journey in the property as tenants, and eventually become a landlord and seller
➡️ To understand who the clients are you want to attract, think about the kind of homes that you want to sell
➡️ There are different stages that clients go through when selling and/or buying a property. And so each of these has its own unique wording and messaging.
Some great moments:✅ "It doesn't matter how good your content is if it's not resonating with the right audience"
✅ "Make sure that what you're doing aligns perfectly with the audience you want to attract"
✅ "The danger, of course, is that they end up doing so much to their house that they end up staying there..."
In this week’s episode of Ignite Your Estate Agency Sam and Phil continue with part 2 of the Wheels of lifestyle and business.
We’ve all heard the saying ‘What gets measured gets improved’ Learn how to track YOUR progress the right way and significantly improve every aspect of YOUR LIFE!
Download the Wheels: www.ajmastermind.co.uk/wheels
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind.co.uk/btsday
Part 1 of this episode if you haven't heard it yet
Some key takeaways:
➡️ Monitoring your own performance is essential when setting goals and the key to getting better at what you want to do
➡️ When scoring yourself keep in mind that this is an expression of your current performance
➡️ Your total score shouldn't be seen as a number to pursue perfection but rather an indicator of where your focus must go for continuing improvement
Some great moments:
✅ "If you avoid challenge and search for your comfort zone... when a challenge comes along it's gonna feel a lot more uncomfortable"
✅ "It's hard to keep going when you don't really know what you are aiming for"
✅ "A goal without a plan is just a wish"
In this week’s episode of Ignite Your Estate Agency, Sam and Phil take us through the wheels of life and business, which includes: health, finance, sleep and personal development.
Learn how YOU can effectively reflect back on 2022 and evaluate yourself using each section of the wheel to dramatically increase the quality of your life.
Stay tuned to catch a lot of useful life tips and develop yourself in 2023 as a successful agency owner and entrepreneur!
Download the Wheels: www.ajmastermind.co.uk/wheels
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind.co.uk/btsday
Some key takeaways:➡️ Each person has a different way of expressing and interpreting acts of love for themselves to others and vice versa
➡️ Your perception of ambition is not necessarily a trait that does good for everyone
➡️ It is a must to identify how far you have developed on each aspect of your life and YOUR relationships to know how you can further improve
Some great moments:✅ “I think we don’t give our brains the chance to wind down, do we?”
✅ “The part of your brain that controls fear is muscle that needs exercising”
✅ “Well I haven’t seen anybody succeed to a certain level without discipline…”
In this week’s episode of Ignite Your Estate Agency Sam uncovers the importance of having the right team members work well in your organisation, matching them up with the ideal salaries..
Learn how to be purposeful with each member of your team and how to adapt their values and attitudes towards YOUR company’s future growth.
Stay tuned to discover how you can unlock your team’s full potential so that your business can grow most effectively!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind/btsday
Write to Sam for a copy of the salary matrix: sam@fire-wave.co.uk
Some key takeaways:➡️Let your team members know what skills you are looking for in order to eventually promote/progress them
➡️Always make your team members aware when they are or aren't exhibiting your business' core values. As this will help them GROW.
Some great moments:✅"Happiness isn't just tied up in salary"
✅"Phil nearly fell off his chair and made her return it immediately"
✅"The 'NO MATTER WHAT' mentality is the thing that separates the director from any other level"
In this week’s episode of Ignite Your Estate Agency Sam and Phil revisit our two special guests - Michael Bruce and John Rossman.
Michael Bruce is the British entrepreneur, co-founder of and ex CEO of Purplebricks, and founder and Group CEO of Boomin, the new property portal.
John Rossman, is a best selling author, former Amazon leader and Managing Partner at Rossman Partners.
Stay tuned for lots of golden nuggets throughout this episode!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind.co.uk/btsday
Some key takeaways:
➡️ Business products and services should be like ‘wine windows’ - Know when the best time to is according to the market (not too early and not too late)
➡️ Have the client’s interest in mind instead of coming off as just wanting to get the transactional completed
Some great moments:
✅ "No one gives a kipper anymore about your product or service, they just care about how they feel when they engage with it!"
✅ "Trade short term profitability in order to drive long term growth"
In this week’s episode of Ignite Your Estate Agency Sam and Phil continue with part 2 where we left off on the fatal mistakes estate agents made and how YOU can avoid them.
You’ll learn how to create solid long-term business plans and bring them to life, moulding the correct mindset and skills around YOUR success plan.
Stay tuned till the end as YOU will uncover many tips and useful gems about marketing and self improvement that will help you grow your business.
Forbes’ article: https://www.forbes.com/sites/bernardmarr/2022/11/15/the-7-biggest-business-challenges-every-company-is-facing-in-2023/?sh=68ece5d56886
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind.co.uk/btsday
Some key takeaways:➡️ It's not always just about the results someone can bring to your team, but also the attitude and mindset they have that can contribute to being a great asset for your business
➡️ The first step to accomplish a long term plan is to break it down and focus on the little objectives that will lead to your desired result in the bigger picture
➡️ Marketing is also a way to create or raise the demand for your business.
Some great moments:✅"We want to be able to take out, somehow, 10 million pounds out of the business. That's our 10 year goal"
✅"In the short-term you gotta take a HIT!"
✅"When talking about putting information into your brain, it's important that information is full of nutrients!"
In this week’s episode of Ignite Your Estate Agency Sam and Phil take us through their past as experienced agency owners, sharing all the details that impacted their business, especially previous market crashes.
You’ll learn why many estate agents face difficulties and what YOU can do to prevent and overcome these challenges preparing you for future successes.
Stay tuned to the end and YOU will discover many tips and useful information about the property market in this episode!
Forbes’ article: https://www.forbes.com/sites/bernardmarr/2022/11/15/the-7-biggest-business-challenges-every-company-is-facing-in-2023/?sh=68ece5d56886
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind.co.uk/btsday
Some key takeaways:➡️ If your market shrinks every year then only striving to reach the same numbers as the previous year will actually work against your business.
➡️ Holidays, important events and even big local news are always great opportunities to reach out to your clients
➡️ Learning is not something you look forward to doing. You just simply DO IT.
Some great moments:✅ "...The fact that you could self-authorize for a mortgage… Seems Insane, doesn’t it?!"
✅ "Think about having a specific property type that you are known for"
✅ "Activity Conquers Fear"
In this week’s episode of Ignite Your Estate Agency Sam and Phil revisit our two wonderful guests - Cara Ameer and John Jantsch.
Cara Ameer is the award-winning: realtor, real estate media commentator, author, columnist, industry thought leader and speaker.
John Jantsch is known as the world's most practical small business marketing speaker and expert.
Stay tuned for many game changing perspectives mentioned throughout this episode!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind.co.uk/non-member-events
Some key takeaways:
➡️ Build your brand being "what you are"
➡️ Be focused on solving a problem for a selective part of your market, that way you don’t have to compete on price!
➡️ Figure out who you should ‘farming’ and the most effective method that works for you
Some great moments:✅ "When we try to be all things to all people, we end up really not being anything important to anyone"
✅ "I’m a very small fish in a very big pond, Lots of big names out here!"
In this week’s episode of Ignite Your Estate Agency Sam and Phil revisit our two amazing guests - Gary Vanerchuck and David Marquet…
Gary Vaynerchuk is the king of content marketing and one of the world's biggest entrepreneurs.
David Marquet is a retired United States Navy Captain and bestselling author of Turn the Ship Around and Leadership is Language.
Find out from these success entrepreneurs the important truths they believe, that nobody else has picked up on!
Stay tuned because there are many practical tips thrown throughout this episode!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Strategic Planning Day” www.ajmastermind.co.uk/spd
Some key takeaways:
➡️ Pick your position in the market. Either have a rate 0.5% at the low end or be at the top end 1.25%+. Never be in the middle
➡️ Tell your clients the true value of the property even if they are asking for more. Be the agency that tells them the ‘truth’
➡️ Make better leadership decisions by involving your team and different perspectives
Some great moments:
✅ "...You own your own agency and you teach your agents skills. How do you stop them from working and doing it themselves? …YOU DON’T!"
✅ "Then I asked my wife, would you pay this much for the house?"
✅ "Buying and selling is a house is stressful for human beings and they need someone to help them see clearly during that stress"
Acquiring a valuation on a new home is only half the ‘battle’. Knowing the right way to build trust with the seller is essential to making sure YOU are the agent they choose!
In this week’s episode of Ignite Your Estate Agency Sam takes us through proven steps the team at Ashdown Jones use to create fabulous follow-ups. Learn how YOU could win every new property listing!
Stay tuned because there are many practical tips thrown throughout this episode!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind.co.uk/btsday
Some key takeaways:
➡️ When creating your sales strategy proposal, consider if the client is more left or right brained as this will give you a hint to focus more on either facts and numbers or imagery and aesthetics.
➡️ A nice video follow-up containing an explanation of the selling strategy with visual backup is a great way to engage right-brained clients.
➡️ No matter how good your proposal or your video is, PERSISTENCY is key.
Some great moments:
✅ "He actually and literally couldn’t see them because he is not visual… He is all left brain figures, facts and logic"
✅ "Don’t worry about all the technical stuff, just get it recorded"
✅ "80% of sales require 5 follow-up calls after the meeting"
Growing a business is a focus of MOST entrepreneurs, but are most prepared to do what it takes? Once you reach growth, can you then maintain that level of success?
On this week’s episode of Ignite Your Estate Agency Sam reveals challenging truths about scaling businesses that every entrepreneur must contemplate before considering their own growth plan!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Check out John Warrillow’s “Built to Sell” podcast: https://podcasts.apple.com/us/podcast/built-to-sell-radio/id1018988393
If you want to check and apply for our latest “Behind The Scenes Day”: www.ajmastermind.co.uk/btsday
Some key takeaways:➡️ You should think about how you would feel to work with a larger team, more responsibilities and the potential challenges before taking the first step of expanding your business
➡️ Growth of your business depends on your capacity to create and take bigger risk
➡️ Having a vision and a detailed image of how you and your business will look like in 10 years is key for growth
Some great moments:✅ "Are you prepared to take a hit in the short term to grow in the long term?"
✅ "If you have an innate determination to disrupt the market then you probably have a growth mindset"
✅ "...If that guy hadn't put himself out there to help with the boxes then… this little guy wouldn’t had gotten his 20 million pounds…"
Being an estate agent has NOT been the easiest these past few months, especially when you’re not generating quality leads or not acquiring new properties on your books that have low conversion rates!
On this week’s episode of Ignite Your Estate Agency Phil details 3 game changing tactics you MUST deploy for more leads and higher conversions. Learn the important strategies YOU must have in place to become a world class agency.
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Check out John Warrillow’s “Built to Sell” podcast: https://podcasts.apple.com/us/podcast/built-to-sell-radio/id1018988393
Some key takeaways:
➡️ It is easier to focus on looking for properties that are already on the market and send the owners personalized letters.
➡️ It is fundamental to communicate to your potential clients that you can offer an alternate and better solution to their problems when sending them material like letters or video.
➡️ Always present yourself as someone relatable, share something personal like a photo of yourself with your family, doing an activity you like, etc rather than creating a typical corporate image. People will tend to trust you more.
Some great moments:
✅ “Persuading people that aren’t on the market that it’s the right time to sell is quite a bit of a challenge”
✅ “That’s how our environment can impact our thoughts and what we do. That’s why we need to control it as much as possible”
✅ “We need to make sure that we show that space in a different way so that it becomes an asset more than a hindrance”
In this week’s episode of Ignite Your Estate Agency, Sam and Phil talk about business buying and selling. What are the reasons any business or homeowner would want to sell? What are the right conditions to buy?
Tune in to discover the mindset YOU must adopt to help your business reach the point where exit strategies (10,15, 20 years from now) give you the maximum ROI both financially and with your own personal time!
Engage with ambitious agency owners and grow your business by visiting our AJ Mastermind page: www.ajmastermind.co.uk
If you have any questions, please get in touch and make sure you check out our upcoming events at: www.ajmastermind.co.uk/events where you can join us on our next Behind the Scenes day at AshdownJones by going to www.fire-wave.co.uk/btsday
Some key takeaways:
➡️ Even if you are not ready to sell your business yet (or never will): Taking the same steps as a business seller would to improve YOUR business creates win-wins in the long run.
➡️ It is quite different building a business to sell as opposed to building a business to sell as a “strategic purchase”
➡️ Selling a business doesn’t always mean the owner has to step away from it. In fact, many people stay with the company and have the satisfaction of seeing it grow and develop further, after passing the torch.
Some great moments:
✅ “These are those clients you don’t like… ‘because they’ll double the value of their own home. Yeah, this is you.”
✅ “If you sell meat burgers you wouldn’t want to own a vegan restaurant”
In this week’s episode of Ignite Your Estate Agency Sam and Phil cover the most common “barriers” that keep you as a business owner from maximising your full potential in both your personal and business ventures. Learn how you could identify what your unique obstacles are, improve and overcome them.
Stay tuned and discover the best approach YOU should take and break through!
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Join us on our up-coming webinar 'ADD £100K IN NEW HIGH VALUE LISTINGS' on the 1st November by going to www.firewave.lpages.co/add-100k-new-hv-listings-22
Check out John Warrillow’s “Built to Sell” podcast:
https://podcasts.apple.com/us/podcast/built-to-sell-radio/id1018988393
Some key takeaways:
➡️ Fear is one (if not the biggest) feeling that keeps people from reaching their goals and improving.
➡️ Perspective changes once you make the transition from a business founder to business owner. As courage, enthusiasm and motivation tend be lowered with time so it’s important to keep them high.
➡️ Being able to see your business and yourself as an owner looking in from the outside gives you a better perspective and clarity you can to improve your focus.
Some great moments:✅ “The more often you get used to making these decisions, the easier they get. And the easier they get, the more money you’ll get”
✅ “Having somebody to bounce ideas off and a whole room full of people that want you to do well… I think it’s valuable”
✅ “...I decided, after this conversation, that I don’t want to be an estate agent anymore…”
In this week’s episode of Ignite Your Estate Agency we have both Sam and Phil back for a stimulating conversation about MONEY.
Cash flow! How is your relationship with money? It’s very important to have the right mindset and discipline. Discover the best tactics and practices YOU must implement in your business and personal life to be more prosperous. Find out how you could manage your spending in a way that will help your agency grow; and not the other way round!
Tune in for Sam and Phil’s easy to use system to keep YOUR numbers tight!
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Sam’s e-mail in case you would like to have the cash flow spreadsheet: sam@fire-wave.co.uk
Michael Michalowicz book about the “Profit First” method : Link here
Some key takeaways:➡️ Having a “high” quantity of money in your bank account doesn’t mean that your business is going well as it may not necessarily be actual profit.
➡️ Most of the time we are taught that money is hard to come by and hence we need to work hard to earn it but it isn’t always the case.
➡️ Using a simple system of forecasting your costs and expenses is a great way of keeping track of your business’ money.
Some great moments:✅ “Money doesn’t grow on trees”
✅ “There’s always a cost around the corner”
✅ “Physically going to spend at the shop hurts more than tapping a card…”
No successful agency or person can be successful without a great team behind them. However, keeping your team motivated is not easy. If not done right it will often take so much of YOUR time and attention to keep performance high.
In this week’s episode of Ignite Your Estate Agency Sam educates us about leadership, detailing the role YOU must fulfil as a business owner or leader to motivate and manage your team the right way.
Be sure to listen to this full episode as Sam shares several working strategies which have been proven successful and implemented within AshdownJones.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Most of the lack of motivation in team members is due to either feeling undervalued/under-appreciated, having no wins or no clarity what their actual role is.
➡️ Every individual feels more motivated when their role is part of their “competence zone”
➡️ A great way of demonstrating appreciation for your team members is by giving them TIME. Especially training them and giving feedback.
Some great moments:✅ “Some people need to be validated and appreciated more than others”
✅ “If we don’t tell them that, then we are not helping them to help themselves”
✅ “Having a different environment can really really have somebody to get a different spin on it!”
Attracting quality people to join your team is one of the biggest challenges! What do you need to look for in a person to be a good fit? and what is the most effective way to do this?
In this week’s episode of Ignite Your Estate Agency Sam interviews our newest team members: Victoria and Claire, they share their perspectives on why they feel our unique approach is much more effective than any other company they've approached before.
Sam takes us through all the details of the recruiting process so YOU can adopt these strategies to fit into YOUR company, easily screening for the best candidates and build your own great team.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk & www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Any burning questions about recruitment shoot Sam an email - Sam@fire-wave.co.uk
Some key takeaways:
➡️ Previous career experience is important - how people carry themselves and interact with others is a determining factor when testing new applicants. Group interviews are a good way of putting that interaction to the test.
➡️ Be aware of the different life situations each individual team member is going through to better treat them accordingly inside the company.
➡️ Make sure new members feel welcome inside the team, that they get to meet and know all their teammates and share a bit about themselves to really help them fit.
Some great moments:
✅ “So we didn’t Catfish you?” “No, absolutely not!”
✅ “There was a questionnaire and it was… TRICKY”
✅ “If we’re not a really good fit as people, then it doesn’t really matter about professional accomplishment”
Sam is back to give us important lessons on lead generation and customer acquisition for your agency!
Figure out how YOU should evaluate which YOUR most effective marketing strategy is and what will give you the best ROI in the form of customers and leads. Discover why the businesses that spend the most money acquiring customers are usually the most successful. In this episode you’ll learn how to build a robust growth strategy for your agency as Sam shares her insights on the powerful ‘Home truths’.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ The US agencies have the option of buying valuation leads directly; In the UK we don’t have that option, so we must invest more into our marketing.
➡️ It is crucial to determine what was the last thing that made a customer call or contact your agency as that will tell you what the trigger point was and which marketing strategies are bringing you the most results.
Some great moments:
✅ “At least 80% of the estate agents that I talk to cite ‘word of mouth’ or ‘recommendation’ or ‘referrals and reputation’ as their prime resource for new business”
✅ “If you don’t pay for customer acquisition then you don’t have a real business”
What are the best practices to be in the business of having a “world-class” agency?
The 8th of our NEW Industry expert series, where we talk to leading industry experts and influencers!
In this week’s episode of Ignite Your Estate Agency Phil interviews our one and only Sam Ashdown!
Sam shares with us the most important quality a world-class estate agent MUST have. You will hear the lessons Sam picked up throughout the different stages of her journey; before and after founding AshdownJones.
Stay tuned for some entertaining and valuable stories especially from the beginning of her partnership with Phil!
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Check out Claire Jarrett’s Rapid Google Ads Success: And how to achieve it in 7 Simple
Some key takeaways:
➡️ A world-class estate agent needs to CARE
➡️ People tend to like new and shiny things
➡️ Offering services with different options and tier prices could sometimes backfire by lowering the quality of your service and reputation.
Some great moments:
✅ “You need to care about the client, you also need to care about the reputation of the agency… So it’s both about CARING”
✅ “I believe that in most businesses, if you are a marketer first and then a skilled person at that business second you are more likely to succeed”
✅ “The first challenge actually was: How on earth do I get to Sam’s House?!”
What are the best practices to be in the business of having a “world-class” agency?
The 7th of our NEW Industry expert series, where we talk to leading industry experts and influencers!
In this week’s episode of Ignite Your Estate Agency Phil interviews the “King of Estate Agency content” Jerry Lyons.
Jerry walks us through the mindset that makes YOU a world-class estate agency vs an agent. Discover what attracts and builds audiences, knowing what to focus on when creating content for your marketing.
Find out the 3 most important things YOU should do if you start your own agency today.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Check out Jerry’s Estate Agent Content Club: https://estateagentcontent.co.uk/
Some key takeaways:
➡️ A world-class estate agency is determined by their culture and values.
➡️ To have and communicate a clear purpose as a business or agency is another world-class characteristic.
➡️ Content marketing is about putting something out there that solves problems for your audience.
Some great moments:
✅ “There is a shortage in the Estate agency world… They can’t get enough good candidates”
✅ “Just position yourself as being helpful and interesting to your audience”
✅ “If someone cares, they will share!”
What are the best practices to be in the business of having a “world-class” agency?
The 6th of our NEW Industry expert series, where we talk to leading industry experts and influencers!
In this week’s episode of Ignite Your Estate Agency Phil Interviews Estate agent consultant and high performance coach Stephen J Brown. Stephen shares one of the most effective negotiation tactics. Something that could effectively save your clients £1000s and justify why YOU should be charging higher fees! Listen in to discover what should be actioning daily so that YOU become world-class!
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Stephen’s webpage: https://www.sjbconsultancy.co.uk/
Some key takeaways:
➡️ CONSISTENCY
➡️ Having a “Stay in touch” policy is a great way of creating good relationships with your clients and leads to being recommended to other potential new clients.
➡️ Dedicating time to helping your community with your business gets you exposure and helps you earn people’s trust.
Some great moments:
✅ “All the world-class agents are dedicating 2 hours to creating opportunities each week”
✅ “When you talk to people, let people know what you do”
✅ “Professionals practice before they play”
✅ “You trust going to your dentist, you trust going to your doctor…You should be able to trust your estate agent as well”
What are the best practices to be in the business of having a “world-class” agency?
The 5th of our NEW Industry expert series, where we talk to leading industry experts and influencers!
In this week’s episode of Ignite Your Estate Agency Phil Interviews the Distinguished Sales and Lettings CEO John Paul. John shares all the important details of how he manages his teams, recruitment and instils the empowering mentality that enables his agency to thrive… Learn how YOU could build multiple agency branches by tuning into this episode!
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
John’s Book: https://www.amazon.co.uk/Stress-Success-successful-business-operates/dp/1781332479
The Agency Roadmap: https://theagencyroadmap.co.uk/ & https://www.amazon.co.uk/Agency-Roadmap-successful-profitable-predictability/dp/1781333580
Some key takeaways:
➡️ Be the BEST you can be in everything you do.
➡️ When executing a business plan it is better to evaluate its turnover at the end of the year and monitor/maintain monthly.
➡️ The best way to develop a team is to understand each of their individual weaknesses and so you can help them overcome these and raise the standards of what their best is.
Some great moments:
✅ “I’m making you oodles of cash to open your third branch… You can og the 20 holidays you have, what are you complaining for?!”
✅ “In fact my kids are the first generation from my family that’s not been down the pit”
✅ “It doesn’t matter how good you are and how bad I am, we still have the same skill”
✅ “You need the best team you can possibly afford and attract’”
What are the best practices for having a “world-class” agency?
The 4th of our NEW Industry expert series, we talk to leading industry experts and influencers!
In this week’s episode of Ignite Your Estate Agency Phil Interviews the well respected Perry Power the “Power Agent”. Perry shares with us what it takes to be a great estate agent. YOU will learn the key mindset shifts of employed vs self-employed agents, giving you the true go-getter perspective.
Listen to the full episode to know the powerful practices Perry uses that could positively impact your agency.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Perry’s Site: https://www.perrypower.co.uk/
Some key takeaways:
➡️ COMMITMENT!
➡️ Evaluate if the sales you’ve made as an Estate Agent were generated mostly by yourself or by your brand and build a network of agents before committing to become a self-employed agent.
➡️ Automating your processes can help simplify and free up the workload for your team.
Some great moments:
✅ “No one’s a secret pill, YOU are the secret pill”
✅ “In any industry, let alone the market we will be going into… If you ain’t got the hustle. STAY EMPLOYED”
✅ “...And I said to him: ‘what do you call your terms of business?’ and he goes like “well ‘terms of business’. And I said ‘STOP CALLING IT THAT’”
What makes a “world-class” estate agent?
The 3rd of our NEW Industry expert series, where we talk to leading industry experts and influencers!
In this week’s episode of Ignite Your Estate Agency Phil Interviews the talented Chris Watkins one of UK’s greatest Lettings and Estate Agency Growth Specialists and shares the truth about what the function of an estate agent really is, (which is far from just selling homes). He also walks us through what characterises winning individuals and agencies in our industry.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Chris’ Site: http://www.christopherwatkin.co.uk/
Some key takeaways:
➡️ The ability to take/accept REJECTION.
➡️ When looking for anything, people are actually looking at how much their own worth is, and so your content should aim at answering that question.
➡️ Usually the best people for a business are the ones that are both “system people'' and “people people”.
Some great moments:
✅ “Ok well let's be honest… Most of us kind of FELL into being estate agents. No one actually sets out to be an estate agent, do they?”
✅ “Humans are designed to remember STORIES”
✅ “The winners in this game of life are the ones that work hard and also play the long game”
Episode 68 - Sean Newman
What are the best practices to have a “world-class” agency?
The 2nd of our NEW Industry expert series, where we talk to leading industry experts and influencers!
In this week’s episode of Ignite Your Estate Agency Phil talks to estate agent and entrepreneur Sean Newman, Owner of Newman Property Experts. Sean shares his legendary experience on what makes a good and “world-class” estate agent: The power of being a real person when dealing with clients and takes us through his health habits as a top performing agent.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Link to the upcoming webinar on August 9th: www.fire-wave.co.uk/doubleyourfee
Lifespan David Sinclairs’s Podcast: https://podcasts.apple.com/us/podcast/lifespan-with-dr-david-sinclair/id1601709306
Some key takeaways:
➡️ Being an authentic and genuine person (yourself) instead of trying to put up the front of what most agents do is such an important role when earning your client’s trust.
➡️ Most of what you communicate is non-verbal. Your tone, gestures, how you address and treat people and the impression you give through how you dress.
➡️ The 3 main aspects to look for in having great health as a business owner are: Sleep, Nutrition (careful of what you put in your body) and movement (taking the time to do physical activity).
Some great moments:
✅ “I went to the viewing in this black t-shirt and jeans… And my flip-flops on and I met my colleague there…”
✅ “It’s not about who is #1. It’s about who’s got the most money in the bank by the end of the month”
✅ “#1 priority for me is my health”
What are the best practices for having a “world-class” agency?
The 1st of our NEW Industry Expert Series, where we talk to leading industry experts and influencers!
In this week’s episode of Ignite Your Estate Agency Phil interviews Sarah Edmundson who is on the board of Boomin and CEO of ‘Agents Together’. You’ll learn the key focuses of having a solid, world-class business. Absorb the important lessons and advice that will positively impact your agency!
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
Link to the upcoming webinar on August 9th: www.fire-wave.co.uk/doubleyourfee
Some key takeaways:
➡️ Consistency.
➡️ Practicing good leadership lets you structure your business in a way that it should be even when you take yourself out completely.
➡️ Constantly feed your agents on the ground with good leads, even if they are self-employed, it’s a great way of ensuring your agency’s market share.
➡️ Be very selective with your time, with viewings, valuations and time outside the business. Our time on this earth is limited.
Some great moments:
✅“And what happens is, unfortunately… Ego gets in the way a little bit”
✅“I would like to see a world where estate agents have more respect for their listers and listers have more respect for their estate agents”
✅“When you say you are gonna do something. DO IT”
Do other agents charge similar to you in your area? Are you competing on fees?
Listen to this week’s episode of Ignite Your Estate Agency to find out how you can charge higher fees successfully and confidently. Know the niche you have and use it to your advantage. For the full 5 methods to double your fees, tune into the full podcast as you’ll be given more detailed explanations on how YOU could easily increase your Agency’s income.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Link to the upcoming webinar on August 9th: www.fire-wave.co.uk/doubleyourfee
Some key takeaways:➡️ In the UK the average fee charged by agencies is about 1% of selling price which is roughly £3k.
➡️ If you are unsure about which niche market you’re in, ask the question in a team meeting i.e what do you think our business is best known for.
➡️ A good way of reaching an increase in your fee is actually working towards earning it by self improving yourself as a person and a professional with discipline and structure.
➡️ Always lead, as Your team is one step below your level of energy and action taking, you bring to the office
Some great moments:✅“Anything you give a specific name to… People will want to buy into it”
✅“You’ve got to be selective with what house you take on”
✅“The battle in our industry is with mediocrity, I think mediocrity is accepted across the board”
Is your business growing at full capacity and working for YOU? Do your team members have the vision and drive to help move your company into rapid growth?
In this week’s episode of Ignite Your Estate Agency Sam interviews a highly respected business growth expert Graham Hardy from Infusion Group.
Learn how Graham helps other agency owners who have started from one office and scaled to multiple branches sustainably with speed. Discover the common mistakes agency owners make by knowing what to focus on for success and what to avoid. Listen to the full episode to take advantage of a very special prize, courtesy of Graham himself!
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Infusion Group’s website: https://infusion-group.co.uk/
To take advantage of Graham’s FREE giveaway, his email is ghardy@infusion-group.co.uk
Some key takeaways:
➡️ Teams within your business work at their best when each individual understands the value they bring to the company and the customer.
➡️ When you’re setting a goal for your business you must begin with the end in mind: Know specifically what your exit strategy looks like and understand what are the detailed steps needed in order to accomplish it.
➡️ A good leader knows how to keep everyone in their business inspired and motivated. From the directors and managers to the people who pick the phone calls. Avoid falling into the ‘hamster wheel trap’ of having to recruit new people regularly.
Some great moments:
✅“The Business needs to serve the individual, not the other way around”
✅“You’ve got to be clear on what is actually you want to build, if you don’t know what it looks like you are never going to get there”
✅“As a business leader you are the conductor of the orchestra and every single person in your business is playing a different instrument”
3 Things YOU Must Do Before EVERY Marketing Campaign
How do you position your brand in the most effective way? What is the best way to create awareness as a business owner?
In this week’s episode of Ignite Your Estate Agency Phil explains three powerful components YOU must integrate into your marketing campaigns. By listening to this episode you’ll figure out how to effortlessly fine tune your message to attract more clients. Know the most effective fundamentals to captivate motivated sellers!
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Improve yourself as an entrepreneur and your business by checking out our Mastermind page: www.fire-wave.co.uk/ajmm
Some key takeaways:
➡️ It is very important, if not critical, to know exactly WHO you are going to be talking to with your campaign. Set your Target.
➡️ Once you have decided the end goal of your campaign then it’s time to work on WHAT your message and angle is to attract your clients.
➡️ Your audience needs to quickly understand WHY they need to pay attention to you. Be clear on what’s going to be their gain and what you want them to do next!
Some great moments:
✅“People's motivation for doing anything in the future is a lot stronger than it is today”
✅“The moment you try to speak to everybody, you speak to actually no one”
✅“People’s attention right now is a very expensive commodity that you don’t want to waste”
What does it mean to be an entrepreneur? Have YOU fallen into the trap of becoming a ‘business owner’? Find out what it could cost you if you currently have the mindset of the latter…
In this week’s episode of Ignite Your Estate Agency Sam and Phil share their knowledge of why YOU must focus on becoming an entrepreneur rather than a business owner to grow a successful scalable agency. Which one best describes you? Listen to the full episode to find out what YOU can do to make it an easy switch.
Some key takeaways:
➡️ Entrepreneurs make their decisions based on ideals, innovation, creativity and disruption of the market, without focusing entirely on their personal monetary gain as the main goal
➡️ A good business coach should think you are bigger than you actually think you are and motivate you to keep reaching for whatever goal you have set for yourself… Recognise when you’ve outgrown your business coach
➡️ Constant change and self-improvement are always present characteristics of entrepreneurial thinking
➡️ Business owners spend money on themselves; Entrepreneurs spend money investing in themselves and the future
➡️ Don’t stay in the weeds… Be focused on high end strategy, have a helicopter view
Some great moments:
✅“The harder you work now, the more comfortable you will be in the future”
✅“If you are earning £10K a month and then you start earning £50k the difference won’t change your lifestyle at that point, therefore that extra 40k you would invest it back into your business to create something for the future”
✅“The difference between a rich person and a poor person is that the poor person spends their income and invests what’s left while the rich person invests their income and spends what’s left”
✅“Be the captain of your ship and keep getting bigger, better ships and bigger teams“
Click here for a link to The Compound Effect by Darren Hardy
Hope you enjoy and claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Improve yourself as an entrepreneur and your business by checking out our Mastermind page: www.fire-wave.co.uk/ajmm
In this week’s episode of Ignite Your Estate Agency Sam and Phil give us 6 powerful reasons why a mastermind enables you to easily grow your agency. And why only the top 1% are doing it!
Imagine being able to share and converse with like minded individuals who’ve already achieved the success you’ve wanted for YOUR business… Listen to Sam and Phil’s experience from recently attending a high value Mastermind conference… Learn what to expect and how to approach them most effectively to achieve your goals faster.
Some takeaways:
- Surround yourself with people that inspire and challenge you, which can be difficult and should be a priority for ambitious business owners
- Learn and develop your skills rapidly with people who share the same mindset
- There is a definite difference from business owners turning over £100,000s compared to those who are earning multi millions.
- Being held accountable for your progress with other successful individuals helps you significantly, improving your attitude and surpassing your goals.
- Gain multimillion-pound ideas from spending time with business owners who have already done what you want to do!
Some great moments:
- “You are the average of the 5 people around you”
- “The support and love in the room was immense”
- “When I first joined the Mastermind lowest level, I soon fell rightly or wrongly with the feeling that I was the most ambitious in the room… And when I went to the top room I felt the complete opposite”
- “Being uncomfortable in a room with people who are more ambitious than you is a good sign”
- “Spending money investing in yourself and your business… Puts you in the top %”
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
How do you build your dream team, a tribe of people working for you and want your company to be the best? Building your team and communicating in the right way establishes a powerful company culture.
In this week's episode of Ignite Your Estate Agency Sam and a very special guest, Louise Jones (Operations Manager at Ashdown-Jones) share easy steps to building your team the right way.
So if you are struggling with your recruitment, retention and reward structure, then listen back to the full episode and be sure to take some notes!
Episode 33 for more information about the process of hiring: https://podcasts.apple.com/us/podcast/033-the-ashdownjones-interview-process-how-to-find/id1569182048?i=1000544559793
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
KEY TAKEAWAYS
➡️ Have questions ready for people who have a busy schedule… 15 mins of their time could equate to 1 hour of your time.. Planning and preparation goes a long way.
➡️ Relationships between your team members and managers should be a two way relationship especially when it comes to reviews, accountability and feedback.
➡️ Showing your team members it’s ok to make a mistake… Having the right culture of the balance between being challenging and being supportive cultivates honesty and loyalty.
KEY MOMENTS
✅ ‘Yes. It's all about growth, turnover, profitability, but actually, unless you can have people running with you then you'll just constantly be chasing those figures’
✅ ‘They don't know what a day of difficult calls or difficult viewings might look like. So having us on hand to be able to tell things too, who do understand, I can see that being really valuable’
✅ So we start off with the recruitment, which we did back in episode 33, and then we have an induction period of three months, which is a true induction of about a week. And in that week, it's quite intense training. We spend lots of time with lots of different people in the company.
✅untracked holidays… I approached the subject with Phil, not expecting him to say anything other than “No way, never”, and he came back the next day and said, “I think we should do it”.
Let’s talk about sponsorship and involving yourself in your local community. Is this the right decision for your agency? What are the types of communities YOU should get involved in and how do they align with your brand?
In this week's episode of Ignite Your Estate Agency Sam and Phil share their thoughts on Community and recognition, differentiating: what is a passion project, the most effective communities you should be joining and which ones to avoid that could hurt your brand image.
Being recognised by your local community has its pros and cons, learn the right way to interact by absorbing Sam and Phil’s experience. Change your perspective about how you communicate with your community and create massive win:wins by building your own.
How much of an impact would it have on your client that’s selling a £3 million house? Listen in to the full episode to figure out how YOU could involve yourself in community building as part of an effective marketing strategy.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
What does success mean to YOU? How can you leverage discipline to dictate the amount of success you have?
In this week's episode of Ignite Your Estate Agency Sam and Phil discuss the importance of adopting a successful mental attitude. And how a small shift in thinking can have a huge impact on your health, business and lifestyle.
Sam updates us on her fitness challenge explaining the powerful 5 second rule and Phil translates his experience into key business lessons with real six figure examples…
What do the top earners have in common that average people don’t? Listen in to find out what you can easily do, to instantly move up and accomplish so much more with YOUR business and health goals…
There are always challenges along the way.. How can you convince yourself to do the things you know you should be doing? Imagine the impact you’d have on your lifestyle if you were reaching closer to your potential. This episode gives YOU the most effective tactics to help you make the quickest progress, and powerful strategies YOU can implement right away!
Sam and Lucy Nicholsons’ fitness challenge: https://www.facebook.com/groups/691628038713854
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
If you have visions of growing your agency beyond two or more branches you have come to the right podcast episode!
In this week of Ignite Your Estate Agency Sam and Phil continue part 2 of opening a 2nd branch (listen to episode 39 for part 1). Sharing valuable lessons so YOU avoid the typical mistakes, saving you the hassle of expensive investments as an agency owner.
What are the challenges when it comes to logistics, staff, ownership, costs and attracting more sellers? How much of a difference would it make to your business if you could tackle the above before they happened!…
Follow Sam and Phi’s progress where they give YOU simplified solutions to running a successful 2nd office in a few easy steps.
Episode 39 - https://podcasts.apple.com/gb/podcast/039-opening-a-new-branch-of-an-estate-agency-part-i/id1569182048?i=1000548585813
https://open.spotify.com/episode/4by9qeXjInXi7LBj3N6Lya?si=ufjaom0iScaHkbW51SsxWA
https://fire-wave.co.uk/ignite-podcast/
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
How do you engage and grab people's attention online? With so much content flying around especially with social media, can email marketing be the better option? Is it worth it?
In this week’s episode of Ignite Your Estate Agency Sam and Phil interview hypnotists/mind readers turned expert email marketers Rob and Kennedy from “The Email Marketing Show”. They talk about email marketing in a way that actually converts!
Do you want your clients to look forward to every one of your emails and open them religiously? Do you want to increase the number of emails converting into sales?
Rob and Kennedy share three powerful strategies to deliver value, making converting readers into YOUR paying clients an effortless process. Listen to the full episode to learn how this marketing asset could be the biggest ROI in your business when done correctly.
Rob and Kennedy’s Podcast: https://www.emailmarketingheroes.com/podcast/
Their Agency: https://get.emailmarketingheroes.com/agency
Their Facebook Group: https://www.facebook.com/groups/emailmarketingshow
Gift from Rob and Kennedy: https://emailmarketingheroes.com/ignite
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
How does your health and fitness affect your performance in business? What can you do on a personal level to grow? Just focusing on business isn’t enough and is not YOUR most effective approach.
In this week’s episode of Ignite Your Estate Agency Sam shares her simplified approach to significantly improving your health… Sharing her journey of losing over 1 stone(6kg), proving how easily you can do it too.
What sort of an impact would it have on YOU if you had improved energy and were in better shape than last month?
Sam talks with Lucy Nicholson, owner of “Lucy’s On A Plate”, a well established restaurant with a great reputation! Taking you through the perspective of a successful business owner optimising their diet, exercise routine and mindset.
Stay with us to the end of the episode and find out how you could take part in Sam's free 30 day 'Fit for Business' challenge which starts on the 1st June! https://www.facebook.com/groups/691628038713854
Lucy Nicholson’s website: http://www.lucysofambleside.co.uk/
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
What is it about Disney that attracts thousands of people to spend so much of their time and money? Is it possible for you to do the same?
In this week’s episode of the Ignite Your Estate Agency, Phil shares his magical moments from a recent experience visiting Disney World.
Phil decodes 5 valuable business lessons you could be implementing to have a lasting impact on your agency. Imagine the effect you could have on your business when applying Disney’s principles!
-
Is your company culture designed to make money?
-
Overcoming challenges with staff.
-
How you could benefit from knowing people consistently pay more for convenience and ease?
-
Eliminate your competition by creating a compelling story.
-
Creating a winning atmosphere and culture.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
In this week’s episode of Ignite Your Estate Agency Sam shares her breakthroughs on why you shouldn't pay out commissions and the best ways to incentivise your agents.
Motivating your staff, stimulating learning and improving your company culture could all be methods of positive incentivisation.
What role does commission play in your organisation? Does it conflict with the best interest of your clients and employees?
Listen to the full episode to figure out your winning strategies that could be more effective than having a commission structure.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Inc Magazine’s article on commissions: https://www.inc.com/aaron-skonnard/why-sales-commissions-don-t-work-in-the-long-run.htm
What are “Left Handed Knights”?
In this week’s episode of Ignite Your Estate Agency, Sam unpacks the idea of “Left Handed Knights”. A game changing tactic focusing on outside-of-the-box activities that other agents never do!
You’ll figure out what you can do to be different from your competition by overcoming any disadvantages or limitations in your industry by doing the unconventional.
Listen to many of the effective “left-handed knight” strategies that Sam, Phil and the AshdownJones team use. Could you implement these to help grow your agency?
If you have any questions or just want to share your thoughts then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
How can you harness the power of hate to flourish in your business and personal life?
In this week’s episode we have Phil explain how having haters (people who criticize our work) could be the best thing that happens to you! The most effective ways to deal with them, so they can impact your life and your activities as an estate agency in a positive way.
Phil shares his and Sam’s experiences working in the industry with some interesting and relatable challenges that you can use to build your professional and personal life.
If you have any questions or just want to share your thoughts on the topic then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Hope you enjoy, remember to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
On this week's episode of the Ignite Your Estate Agency podcast we're continuing with our mini-series called "Don't Make Them Think".
Designed to give you easily-implementable, fast-acting, actionable tips to up-level your agency and make YOU easier to do business with.
On this episode you'll discover exactly what you should be doing on the phone to potential clients, what you should say, and what you should find out, in order to give that person a world-class experience.
Listen now on all major streaming platforms and the Ignite Podcast Player.
Hope you enjoy.
Don't forget to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
On this week's episode of the Ignite Your Estate Agency podcast we're continuing with our mini-series called "Don't Make Them Think".
Designed to give you easily-implementable, fast-acting, actionable tips to up-level your agency and make YOU easier to do business with.
On this episode you'll discover exactly what a "CTA" (Call to Action) is, and how you can use it effectively to generate leads and convert enquiries into clients.
Listen now on all major streaming platforms and the Ignite Podcast Player.
Hope you enjoy.
Don't forget to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Welcome to a brand-new mini-series of the Ignite Your Estate Agency podcast called "Don't Make Them Think" and this week, following on from our episode last week, it's all about making your website as easy as possible for your clients to use.
The aim of the game is to be as easy to do business with as possible, and by making your website simple, you're doing exactly that.
In this super short episode, we discuss who your website is for.
Which is something that nearly everyone in the industry gets wrong, almost all the time.
Find out why that's the case...
And how you can make sure your website is as simple as possible to use for your clients, following a couple of super-simple steps.
Hope you enjoy.
Don't forget to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
This week we've got a super-special guest from the Lake District itself! On this episode of the show we're welcoming Andrew Armitage, the founder of award winning digital agency A Digital and the author of the best-selling book Holistic Website Planning; Positioning your Website at the Centre of your Digital Transformation.
Andrew's an expert in his field. And has worked with huge Lake District clients including James Cropper plc, visitor attraction Windermere Lake Cruises and ecommerce start up The Stem.
He's an advisor on business growth programmes for local businesses and is passionate about supporting the skills of school leavers considering a career in digital.
He Lives on the edge of the Lake District with his wife and 2 daughters he enjoys blasting across the local mountain bike trails and rounding off with a cold beer.
In this episode we're talking all things websites, how your website can make or break your business, and how you can make yours have the biggest impact possible when it comes to generating new clients.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
In this week's episode of the Ignite Your Estate Agency podcast we're discussing the topic that's front of every single estate agents' mind in the UK.
Your stock.
But this week we're not sharing how you can get more, or anything to do with lead generation for estate agents. We're discussing how your stock directly impacts your ability to target high-value homes effectively.
Basically: "You are what your stock is."
And the stock you have on your books right now IS your brand, and it could be stopping you from growth in the higher price brackets.
We'll go through our thoughts on branding, listings, and how you can change your clients perception of you by NOTtaking on instructions... Yep, we said it, not taking on instructions.
Hope you enjoy this episode, and if you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Also, claim your FREE gift now! Go to: www.fire-wave.co.uk/freegift.
In this week's episode of the Ignite Your Estate Agency podcast Phil's away, Sam's solo, and she's discussing the rollercoaster of emotions that isestate agency.
We all know the highs and lows of the industry...
Big vals, big instructions, big wins. And then sometimes it falls through.
And it's stressful! And sometimes, there's outside influence that causes that stress to amp up, which affects our day to day.
In this episode, Sam will share some personal experiences, and how she's overcome the disappointment and sorrow and enjoyed the absolute elation that comes when things just go right.
Hope you enjoy.
Don't forget to claim your FREE Firewave Gift by going to: www.fire-wave.co.uk/freegift
On this week's episode of the Ignite Your Estate Agency podcast we're discussing THEnumber 1 lead generation tool in the whole of the UK estate agency industry.
Our now infamous Not on the Market letter.
You might have already hear about it, and about the results that it's brought us, at our own estate agency, AshdownJones, and for our amazing Firewave members up and down the country.
This week you'll discover what our 'Not on the Market' letter is, why we use it, and most importantly what it brings us in.
If you want to find out more about how to get your hands on your very own Not on the Market letter then get in touch with the Firewave team on 015394 40892 and find out if your area is available.
Also, don't forget to claim your FREE Firewave gift by going to www.fire-wave.co.uk/freegift.
In this week's episode we have not just 1, but 5 incredibly special guests joining us.
We're super proud to introduce: Amy Rowlands, Ben Scrace, Lucy Joerin, and Lisa and John Curran.
All of who are expert estate agents in their own rights, and they all have one thing in common. They're all an integral part of the Firewave family.
We brought them on to the podcast discuss their experience in estate agency, and to find out how they've built their dream business with the help of Firewave.
We DO NOT intend for this to be a Firewave sales pitch, but more of an inspirational podcast episode to show you exactly what's possible if you set your mind to it.
We hope you enjoy the episode, if you do, then please leave us a review.
Don't forget to claim your FREE Firewave gift by going here:
www.fire-wave.co.uk/freegift
And if you have any questions for us, or any of the members you hear from on today's episode the get in touch. We'll be happy to answer any of them.
On this super-quick podcast episode we're discussing the do's and do not's of language, and why it's so important we speak to potential and current clients in a certain way.
The language we use directly impacts a clients thoughts and feelings, and to provide a world-class client experience you have to use language to convey your standards.
For many people the first impression they get of you and your agency will be over the phone!
So, today you'll discover what we do, how we say things, and why we say it how we do.
And yes, that does include never saying "no worries", "no problem", or "bear with me"...
Hope you enjoy, let us know what you think by leaving a review.
And make sure you claim your FREE Firewave gift by going to:
www.fire-wave.co.uk/freegift
In this week's episode of the Ignite Your Estate Agency podcast we're talking lead generation.
And you're going to discover 5 quick and easy tactics that we use every day in our own estate agency, AshdownJones, and why you should be implementing them too...
We're sharing:
- A super-special Direct Mail mini-masterclass – so you can discover EXACTLY what you NEED to put in your Direct Mail to guarantee a response, valuation and instruction
- Phil's magic response email – a 10-second, super-simple email formula to re-ignite a conversation and attract MORE instructions
- The "2-minutes to Convert" video – a lightning-fast targeted video strategy, to capture attention and win instructions
- The "Show-off Strategy" – our unique blueprint to attract more sellers and increase stock levels
- The Perfect PR Piece tactic – an 8-step guide to creating an agency accelerator PR piece designed to get YOU noticed!
And much more.
We hope you enjoy today's episode, if you want to join us for our Get Through More Doors in 2022 events then just click here.
Also, don't forget to claim your FREE Firewave Gift, just go tho this link:
www.fire-wave.co.uk/freegift
Today is a BIG one, we've got one of the biggest international names in world-wide real estate joining us the Ignite Your Estate Agency podcast...
... Tom Panos!
And he's joined us from Down Under today for a VERY special episode, where we'll be bringing various different scenarios to him, sent in by YOU, our listeners!
He's going to be discussing how to increase your fee, get more clients, make sure your client experience is up to scratch and how you can stand a head and shoulders above your biggest competitor.
If you don't know who Tom is, then you should! But just to fill you in he's Australasia’s #1 real estate coach and trainer... as well as a leading auctioneer and real estate speaker.
He opened his own real estate office at 22 years of age and has been immersed in the industry for over 30 years.
He's got a Masters degree in Management and Coaching Psychology, and teaches agents how to attract business and not just chase it.
Tom also runs the Real Estate Gym, which helps over 20,000 agents to learn what it takes to build a 7-figure attraction business.
Make sure you check out his stuff, and also grab your FREE Firewave gift from:
www.fire-wave.co.uk/freegift
It seems like January is customer experience month on the Ignite Your Estate Agency podcast...
That's because it's something we're super passionate about at both Firewave and AshdownJones.
And this week we've got a complete and utter LEGEND joining us as a guest.
Shep Hyken, a world-leading EXPERT on customer service experiences, who lives by the mantra: "Your customers no longer compare you to your competitor. They compare you to the best service they ever had… from anyone."As a customer service and experience expert and keynote speaker, Shep works with companies that want to build loyal relationships with their customers and employees. His focus is on delivering amazing customer service, customer engagement, managing the customer experience and creating customer loyalty.
He is a hall of fame speaker (National Speakers Association) and a New York Times and Wall Street Journal best-selling author.
You can find out more about him at hyken.com, where you'll also find links to his incredible books.
Plus! Don't forget to claim your FREE Firewave gift, just go to: www.fire-wave.co.uk/freegift
On this week's episode of the Ignite Your Estate Agency podcast we're talking all things opening a new branch of your estate agency.
This is something we're going through right now at our own agency AshdownJones and we thought we'd like to share the experience.
In this episode you'll discover...
1. How to chose the right location - Geographical area, the Not on the Market properties you can target, and how to challenge competitors
2. A super-charged Marketing Plan
3. The recruitment process to follow
4. The best time
5. And the capital needed to get it all in motion
Plus we'll share our medium and long-term plans and the sort of stuff you can expect from branching out.
We hope you enjoy, don't forget to claim your FREE Firewave Gift by going to:
www.fire-wave.co.uk/freegift
We're continuing 2022 with a bang! On this week's episode of the Ignite Your Estate Agency podcast we have Lee Cockerell, the former Executive Vice President of Operations for the Walt Disney World® Resort, joining us as a guest!
As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members, with a management team of 5,000 and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world...
A HUGE task, with a MASSIVE responsibility.
And on this episode you'll discover Lee's thoughts on how an independent estate agent in the UK can create a truly magical customer experience for their clients.
Lee is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney. which is now available in 13 languages and his latest book, The Customer Rules…The 39 Essential Rules for Delivering Sensational Service.
You can find out more about Lee, his work, and his books by visiting his website:
www.leecockerell.com
We hope you enjoy this episode, it's full of AMAZING content, and if you do like it then please leave us a review. Also, don't forget to claim your FREE Firewave Gift by going to:
www.fire-wave.co.uk/freegift
Happy New Year! And welcome to the first FULL episode of the Ignite Your Estate Agency podcast of 2022.
In this episode we're jumping straight into a look back at the AshdownJones figures from 2021, and measuring our KPIs, targets, and results.
As Phil say's: "If you don't know your results, you don't know your business."
We'll discuss exactly why we do this, the numbers and statistics, and how you can measure them for yourself too, so you can guarantee you're hitting your targets consistently.
Measuring results is the most important thing in marketing, if you're not measuring, how do you know what you need to change?
Hope you enjoy this episode, let us know how your estate agency performed in 2021 if you want!
And don't forget to claim your FREE Firewave gift by going to:
www.fire-wave.co.uk/ignite-podcast
We're back with another bonus episode of Agency Affairs, where we take the news headlines from the UK Estate Agency industry and discuss our thoughts.
On this episode we talk about the infamous PeeBee, the anonymous commenter...
We'll also go through Estate Agent Today's article about the new Omicron COVID variant, and their predictions on how this will affect the housing market in 2022, the report from Nationwide on the annual house price growth of 10.4%, making 2021 the best year for house price growth since 2006 and much, much more.
Hope you enjoy, make sure you join the FREE Firewave Facebook group so you can watch live and get involved in the discussion, just click here.
Also, don't forget to claim your FREE Firewave gift, just go to this link:
www.fire-wave.co.uk/freegift
On this week's episode of the Ignite Your Estate Agency Podcast we've got a very special state-side guest.
Kevin Hines - a best selling author, global public speaker, and award winning documentary filmmaker.
But that's not Kevin's full story...
In the Year 2000, Kevin attempted to take his life by jumping off the Golden Gate Bridge. Many factors contributed to his miraculous survival including a sea lion which kept him afloat until the Coast Guard arrived.
He is one of only 36 people to ever survive the fall.
Kevin now travels the world sharing his story of hope, healing, and recovery while teaching people of all ages the art of wellness & the ability to survive pain with true resilience.
And we've got him on the podcast to talk about you, your "brain health", and your business.
We hope you enjoy, and just a warning, Kevin talks in depth about his suicide attempt so only listen if you're happy to hear about it.
Don't forget to claim your FREE Firewave Gift by going to www.fire-wave.co.uk/freegift.
Merry Christmas! On this week's episode of the Ignite Your Estate Agency podcast we're talking... all things podcasts?
In this episode you'll discover FIVE podcasts you need to listen to as an estate agency owner. Other than ours of course...
We'll share our thoughts on podcast from people like Gary Vee, and exactly what you as a business owner will gain from making sure you subscribe to each show.
Hope you enjoy, let us know if you agree with our choices.
Also, don't forget to claim your FREE Firewave gift by going to: www.fire-wave.co.uk/freegift.
On this week's episode of the Ignite Your Estate Agency podcast we've got a SUPER-SPECIAL guest.
It's our in-house lead generation EXPERT Isaac!
And on this episode you'll discover five lead generation mistakes agents in the UK make all the time, from leaflets to social media strategies and everything in between.
How many of the mistakes we discuss are you making?
If you want to find out more about how Firewave can help you up-level your marketing and provide you with world-class lead generation material go to: www.fire-wave.co.uk/start
Also, make sure you claim your FREE Firewave gift by clicking here.
On this week's episode we're talking recruitment.
A massive part of running a successful business is making sure you have the right people in the right roles.
And right now, at AshdownJones and Firewave we're on a recruitment drive for loads of different experts to join our team in the different areas.
In this episode we'll share the exact process we use for our interviews, the red flags and the green lights that we spot when interviewing potential candidates, and how you can find your perfect hire in a huge pile of applications.
Hope you enjoy, and find this episode useful if you're at the next stage of your business development.
Let us know what you think by leaving us a review, and make sure you claim your FREE Firewave gift by going to: www.fire-wave.co.uk/freegift
On this week's episode of the Ignite Your Estate Agency podcast Phil's back and together with Sam we're discussing how to ensure you follow-up every single lead and potential vendor in world-class way.
We've got 5 super important steps to success, and today you'll discover exactly what they are, and why they're completely critical to winning as many instructions as possible... Here they are:
- Specificity (a word Phil literally cannot say properly)
- Micro commitments
- Quality of questions
- News
- The reasons why
With these 5 steps you'll be able to create a world-class follow up process to guarantee a higher conversion rate of your ideal client.
Hope you enjoy, leave us a rating and let us know what you think of the podcast so far!
Make sure you claim your FREE Firewave gift by clicking here.
In this week's episode of the Ignite Your Estate Agency podcast Sam's solo, Phil's on holiday, and we're talking marketing planning!
You'll discover the exact process we use in AshdownJones, our own estate agency, to plan out our yearly marketing activities and exactly how you can do it to in order to guarantee grow your agency exponentially in 2022.
Plus, you'll hear all about our "brand-new for 2022" Firewave Marketing Planner, and the tools included that WILL ensure your marketing is bulletproof throughout next year.
You can get your copy by clicking here.
Plus don't forget to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift
Hope you enjoy!
Welcome back to the Ignite Your Estate Agency Podcast. On this week's episode we're talking business growth and personal development in a Mastermind setting.
Here at Firewave we run quarterly Masterminds for our members, where everyone gets together, bring their burning questions and get the answers to their biggest challenges from everyone in the room.
But why? Well firstly, because Mastermind settings are the perfect place for growth, development and innovation. And our members always take away brand-new ideas to implement in their own agencies.
From staffing situations, to super-exciting marketing ideas designed to up-level their lead generation and rake in more vals.
Hope you enjoy the episode. Don't forget to claim your FREE Firewave Gift by going to: www.fire-wave.co.uk/freegift.
On this week's episode of the Ignite Your Estate Agency Podcast we've brought back a fan favourite.
Overrated or Underrated?
Where we go through topics from marketing, to tv shows and decide whether they live up to their name or not.
This week we'll discuss stuff like Email Marketing, Branding, Industry Awards, Television Christmas Adverts and ever Squid Game...
Hope you enjoy! Claim your FREE Firewave Gift here: www.fire-wave.co.uk/freegift
On this week's episode of the Ignite Your Estate Agency we have the LEGENDARY direct marketer, Brian Kurtz!
Brian has been a serial direct marketer for over 35 years, and spent 34 of those years building Boardroom Inc. a direct marketing powerhouse and one of the most successful and respected direct marketing companies ever.
He had been responsible for overseeing the mailing of over ONE BILLION pieces of direct mail, and is an email marketing expert.
On this episode we'll discuss EVERYTHING direct marketing, the differences between then and now, and what Brian thinks the most successful businesses use to market their business.
Hope you enjoy!
To find out how Firewave can help you accelerate your business growth with world-class, lead generating direct marketing strategies, go to: www.fire-wave.co.uk/start.
Don't forget to claim your FREE Firewave gift at: www.fire-wave.co.uk/freegift.
On this week's episode of the Ignite Your Estate Agency podcast we discuss 5 books you NEED to read if you're a businesses owner.
Personal development is a key part of performance and innovation, here at AshdownJones we're constantly searching for the newest, biggest and best marketing strategies to grow our agency and help us tackle challenges, whether that comes from getting new valuations and instructions, or sorting issues within your team structure.
This week you'll discover 5 books you can read or listen to that will help you grow your own estate agency. We won't reveal what they are, you'll have to listen to find out!
Don't forget you can claim your FREE Firewave gift by going to: www.fire-wave.co.uk/freegift
Welcome to another BONUS episode of Agency Affairs, our live weekly chat show about on going news topics in the UK estate agency industry.
This week we discuss an innovative marketing strategy to take away "for sale" and "to let" board messages and replace them with other phrases, a "Google Reviews Game Changer" by allAgents, new property listings being down EVERY month compared to the same month in 2019 and whether it will cause a catastrophic cashflow issue next year and much more.
Hope you enjoy.
If you want to watch us LIVE then join the FREE Firewave Facebook group by clicking here.
It's almost that time of year again! It might be a few month's away, but for your Christmas marketing campaigns to be successful you NEED to be planning them NOW!
In this week's episode we'll discuss the campaigns we have planned at AJ, the what, the where and the why.
From bespoke Christmas sale boards, to massively engaging social campaigns, we'll cover exactly what we do year on year to grow our agency.
Plus some of our brand-new tactics for 2021.
If you want to know how to access all of our Christmas market campaigns and how you can implement them in your own agency then go to: www.fire-wave.co.uk/start
You can also get your FREE Firewave gift by visiting www.fire-wave.co.uk/freegift and filling in your regular details.
In this week's episode of the Ignite Your Estate Agency Podcast we're discussing a topic that's at the heart of everything we do at AshdownJones - Team Meetings and Team Happiness.
An energetic, happy team is the key to business success, and at AshdownJones we believe that the team we have are the most integral part of operating our business and are super important to the growth of the company.
In this episode we'll discuss exactly what we do to keep morale, happiness and energy at extra-high levels. What we do in our meetings, and how we reward excellence.
We hope you enjoy this episode and that it gives you some inspiration on your journey to build your dream team.
Make sure you claim your FREE Firewave Gift by going to: www.fire-wave.co.uk/freegift
Welcome to another BONUS episode of Agency Affairs, the chat show where we discuss the latest headlines in the UK estate agency industry.
In this week's episode we discuss whether best and final offers are a bad thing, and if they do a disservice to sellers, whether or not properties should ever be taken to auction, if Jason Oppenheim is right when he says "the UK estate agency industry is backwards" and franchises.
We hope you enjoy! Make sure you join the FREE Firewave Facebook Group so you can have your say when we go live on these weekly shows, just click here.
On this week's episode Sam's on holiday in Svalbard, so I'm (Phil) solo, and will take you through the world-class decision making process I use every day to make big business decisions at AshdownJones.
In this episode I'll discuss the WRAP process, and how you can effectively use it in your estate agency to hire, fire, grow your business, and just about anything else that requires careful thought process.
Taken from Chip and Dan Heath, authors of “Decisive: How to Make Better Choices in Life and Work”, WRAP is a four step process for decision-making process that stands for:
-
Widen your choices - push for new and better options, and ask how you can expand your choices.
-
Reality-test your assumptions - Challenge the decision your planning to make, argue against your own choice to come up with alternatives.
-
Attain distance before deciding - Distance yourself from short-term emotions, ask others what they would do and don't make decisions without careful thought.
-
Prepare to be wrong - You won't get it right every time, if you're wrong and things don't turn out the way you think they will, are you prepared for what might happen? Do you have an "insurance policy"?
I hope this episode is informative, and you find something big to takeaway, and if you're in the process of making a big decision I'd love to know how exactly this episode helped you!
Also, make sure you claim your FREE Firewave gift by going to:
www.fire-wave.co.uk/ignite-podcast
On this week's episode we talk all things lead generation with Darin Adams, the Utah based TV personality, speaker, author and 'passionater'!
An award-winning broadcaster Darin Adams believes the "secret of TV is the secret of life". It’s always better with passion.
He’s done just about everything when it comes to TV. And worked as a lifestyle host, a sports anchor, a weather anchor, and a morning feature reporter, in cities from Louisville, Kentucky to Kalispell, Montana—from Boston, Massachusetts to Pocatello, Idaho.
Darin wears many hats, sometimes for Keap, formerly Infusionsoft, and knows all about the importance of systemisation and automatisation to be able to target your ideal client with digital marketing material.
Plus, ENERGY! You'll notice how energetic Darin is, and that's something every single business owner needs to bring every single day to grow and develop!
We're really excited to have Darin on our show, having heard him speak at Expert Empires we knew we had to get him to speak to you too!
Hope you enjoy.
Make sure you claim your FREE Firewave gift by going to: www.fire-wave.co.uk/ignite-podcast.
Welcome to the first EVER episode of Agency Affairs, the bonus section of the Ignite Your Estate Agency Podcast.
In these bonus episodes we'll discuss weekly estate agency news from around the UK.
This week we discuss the housing stock crisis, buyer demand, whether estate agents should still wear suits and Michael Gove's promotion to housing secretary.
Hope you enjoy, make sure you join the FREE Firewave Facebook group so you can catch us LIVE for Agency Affairs, every week!
Click here to join.
On this week's episode of the Ignite Your Estate Agency podcast we're super excited to welcome John Beede, adventurer, speaker and author.
We'll discuss everything from the mindset you need to overcome your biggest challenges, to what it was like standing on top of Mount Everest, his other adventures and how you can focus your mind on success.
John has climbed to the top of the tallest mountain on every continent. More people have orbited in space than have climbed the tallest mountain on every continent.
During the 9 year adventure, he somehow survived avalanches, pulmonary edema, tribal warfare, and a whole lot of Clif bars.
He’s a worldwide adventurer who has traveled to 67 countries, written 3 books, and given live presentations to nearly 1 million live audience members.
He's the author of 3 books, the newest is called The Warrior Challenge: 8 Quests for Boys to Grow Up with Kindness, Courage, and Grit.
We're super excited to have John on the show, and hope you enjoy what he has to share!
Let us know what you think by leaving a review, and remember to claim your FREE Firewave gift by going to: www.fire-wave.co.uk/freegift
In today's episode we welcome Toby Salgado from Super Agents Live. An expert in lead generation for estate agents from the USA who specialises in radio advertising for real estate.
Toby is a serial entrepreneur, investor, podcaster and adventurer. His own podcast has dominated the charts and has featured HUGE names like Grant Cardone and Brian Kurtz.
With Toby we'll discuss the gender domination in the real estate industry both in the USA and the UK, the ego that comes from that, as well as the most powerful lead generation tactics any estate agent can implement to grow their agency and business.
Plus find out what sacrifices Toby thinks an agency owner needs to make to succeed.
We hope you enjoy this week's episode! Let us know what you think by leaving a review, and don't forget to claim your FREE Firewave Gift by going to: www.fire-wave.co.uk/freegift
Welcome to the first EVER episode of Agency Affairs, the bonus section of the Ignite Your Estate Agency Podcast.
In these bonus episodes we'll discuss weekly estate agency news from around the UK.
This week we go through the sales market, what's happening now, and what's forecast for the future. Maternity leave, staff pay and the agent who won £185,000 in compensation when her employer refused to allow her flexible working hours. As well as the idea of manditory vaccinations for staff.
Hope you enjoy, make sure you join the FREE Firewave Facebook group so you can catch us LIVE for Agency Affairs, every week!
Click here to join.
In today's episode we discuss the importance of bespoke property marketing for your high-value, unique homes.
Bespoke brochures are one of our biggest instruction winners at AshdownJones, for three main reasons:
They are tangible proof of our promises to our clients, which builds trust.
Vendors are always SUPER-EXCITED to see their home in a bespoke brochure, it makes instructing us aspirational.
And these brochures are a MILLION percent better than any other property brochure they've seen before, which makes us different.
Find out why we create bespoke marketing material, what success it's given us at our own agency, and how you can do it yourself.
Hope you enjoy! Make sure you claim your FREE Firewave gift by going to www.fire-wave.co.uk/freegift
In this week's episode of the Ignite Your Estate Agency Podcast we discuss the difference between On the Market and Not on the Market Direct Mail Sales Letters.
At our own agency, AshdownJones, Direct Mail is at the centre of what we do. It's our most valuable instruction winning marketing tool and just one of our Not on the Market letters has been responsible for over £700,000 in potential fees! And that's not counting the fees it's brought in for our Firewave members...
In this episode we'll go through the Market, Message and Medium we target with the different types of Direct Mail Sales Letters we use.
Who should you target? What should you write? And how should you send it? We'll explain it all.
We hope you enjoy, let us know what you think, and don't forget to claim your FREE Firewave gift by going to: www.fire-wave.co.uk/freegift.
On this week's episode we have something a little different!
Overrated or Underrated? A trend taking social media by storm.
In this episode we'll discuss various things relating to estate agency and decide whether we think they're over or underrated... And we won't always agree.
From Rightmove to Bespoke Brochures there's plenty to talk about. And this week we're joined by our Lead Generation Specialist, Isaac, who'll try to keep the peace.
Hope you enjoy, let us know if you agree with us or not by leaving a review.
And don't forget to claim your super-special FREE Firewave Gift by going to www.fire-wave.co.uk/freegift.
In this episode we discuss the social media platform that has taken the world by storm, and why you should think about getting your estate agency on it!
TikTok has grown rapidly, and currently sits at over 1 Billion active users every month... Not only is the platform growing exponentially, it provides a fun and engaging place to show off content!
Listen now to hear our thoughts on why any independent estate agent should be using TikTok,
Hope you enjoy.
Make sure you claim your FREE Firewave Gift by going to: www.fire-wave.co.uk/freegift
In today's episode we discuss AshdownJones' journey to becoming a Million Pound Agency from sales alone.
This year we're on track to earn over £1,000,000 from our estate agency, without lettings, how crazy is that!?
Listen to this episode and discover the super-successful marketing strategies and tactics and we used to turn AshdownJones into the powerhouse it is today.
We hope you enjoy, let us know what you think by leaving a review.
Make sure you claim your FREE Firewave Gift by going to www.fire-wave.co.uk/freegift now!
In this weeks episode we talk to the world's leading authority on Customer service, John DiJulius.
We'll discuss exactly how an estate agent can provide a world-class customer journey for their customers and go through John's thoughts on the estate agency industry.
John didn’t just read the books on customer service to become the internationally acclaimed expert he is, he wrote them: Secret Service, Hidden Systems That Deliver Unforgettable Customer Service, What’s The Secret? To Being a World Class Customer Service Organization, The Customer Service Revolution, The Best Customer Service Quotes Ever Said, and The Relationship Economy.
He's known as one of the most captivating and charismatic speakers in the world and John’s keynotes and workshops are used by world-class service companies to provide unforgettable customer service every day.
We hope you enjoy this episode of the Ignite Your Estate Agency podcast, let us know what you think by leaving a review.
Don't forget, you can claim your FREE Firewave gift by going to: www.fire-wave.co.uk/freegift.
On this week's episode we discuss everything to do with being confident on camera with the founder and coach from Camera Confidence, Adam Woods.
Adam has worked as a Creative Director for National Geographic, BBC and ITV as well as working as an Advertising Film Director.
You can find out what Adam's 6-step Camera Confidence method is below:
- Calling - Achieve clarity on your vision for WHY you do what you do
- Audience - Get specific on your ideal client and how to relate to them
- Message - Define a single-minded relevant message for your audience
- Empathy - Learn to engage with powerful rapport to connect personally
- Response - Be intentional to get specific results you desire from your videos
- Action - Create a personal practice that gets you learning and improving
To find out more about Adam and his work go to: https://www.cameraconfidence.co.uk
Hope you enjoy, let us know what you think by leaving a review. Don't forget to claim your FREE Firewave Gift by going to: www.fire-wave.co.uk/freegift
In this episode we talk with John Rossman, the author of The Amazon Way book series, a former Amazon leader and Managing Partner at Rossman Partners. Mr. Rossman is an expert leveraging the Amazon leadership principles to help others innovate, compete and win in the digital era.
One of the leading innovation speakers, John delivers practical techniques and strategies the audience can apply in their business.
John was an executive at Amazon.com where he played a key role in launching the Amazon marketplace business as the Director of Merchant Integration, and went on to have responsibilities for the enterprise business at Amazon.
Listen now to find out John's thoughts on leadership and what the very best estate agents should be doing right now.
Mr. Rossman’s blog is www.the-amazon-way.com and he can be reached at info@rossmanpartners.com.
In this episode we discuss BLAST, our super special social media formula we use every day in our agency, AshdownJones.
You'll discover our exact social media post formula, why we use it across all of our estate social channels, the results we get and how we get the team to do it for us!
It's the perfect way to increase your social media outreach, attract followers and convert those followers into clients, all without it seeming like you're selling them something.
We hope you enjoy, let us know what you think by leaving us a review and subscribe so you get notified when our next episode goes live.
You can claim your super-special gift just for listening to our podcast by going to: www.fire-wave.co.uk/freegift.
It's full of amazing marketing goodies just for you!
In episode 11 we talk to Michael Bruce, the British entrepreneur, co-founder of and ex CEO of Purplebricks, and founder and Group CEO of Boomin, the new property portal.
We'll discuss the importance of learning from mistakes in order to grow and scale a business and how to deliver the best experience for your clients.
There'll also be plenty of discussion around Boomin, how it will challenge the status quo and the advancements it will make in the property industry, not least it's MatchMaker service, which Boomin describes as "a unique service that helps buyers connect with homeowners who aren’t on the market. Simply place an advert pinpointing your dream locations and potential sellers can ask to be introduced, with the support of a professional local Estate Agent."
We hope you enjoy this episode and discover lots of useful info from our chat with Michael. Let us know what you think by leaving a review.
You can also access your super special FREE Firewave gift by going to: www.fire-wave.co.uk/freegift.
It's full of awesome marketing goodies specifically for our podcast listeners!
In today's episode we speak to the legendary John Jantsch, who is known as the world's most practical small business marketing speaker and expert.
We'll discuss growth tactics and strategies, the most profitable clients any business can have, price of services and the importance of finding the right market.
As John said: "When we try to be all things to all people, we end up really not being anything important to anyone."
We hope you enjoy today's episode, if you do make sure you subscribe so we can let you know when the next one goes live! Also, we'd really appreciate a review.
If you want to know more about Firewave and what we can do for you and your agency then go to: www.fire-wave.co.uk/start
John's latest book, The Ultimate Marketing Engine, is your 5 step system for creating clients for life, it'll teach you how to take every customer from where they are to where they want to be.
Get access to two FREE chapters by going to: www.theultimatemarketingengine.com
You can also find out more about John and his other work at: www.ducttapemarketing.com
In today's episode we discuss our legendary conversion formula, designed to turn valuations into instructions.
Converting high value homes is a skill you need to develop and we've developed this 6 step formula to help you become more successful at converting.
At AshdownJones we convert valuations to instructions at a rate of 90% or more, and it's all down to LEGEND!
We hope you enjoy this episode and find it useful, please leave us a review and let us know what you think.
To find out more about Firewave and what we can do for your agency go to: www.fire-wave.co.uk/start
In this episode we discuss branding and brand identity with one of the USA's biggest real estate agents, Cara Ameer from Orange County, California.
Cara is an award-winning realtor, real estate media commentator, author, columnist, industry thought leader and speaker. She is also a firm believer in your brand being "what you are" and in this episode we'll delve deep into how to build a brand to grow your estate agency.
Sam met Cara 5 years ago in 2017 after being told by a mutual friend that she "ruled Florida real estate" and now she rules California too as a coast to coast realtor.
We're super proud to have Cara on our show, and we hope you enjoy what she has to share.
Make sure you subscribe so you're notified when a new episode goes live and let us know what you think by leaving a review!
If you want to find out more about Firewave and what we can do for you and your agency then go to: www.fire-wave.co.uk.
If you want to find out more about Cara and what she's working on, then go to: www.caraameer.com.
In this episode we talk to the king of content marketing and one of the world's biggest entrepreneurs, Gary Vaynerchuk.
We'll talk about what the biggest real estate agents in the USA are doing right now and what UK agents can learn from them. How to build your brand, build a bigger company and be happier in your business.
We got Gary Vee for 9 minutes 45 seconds (before editing) to talk to him on behalf of all UK estate agents.
We recorded our conversation over Zoom and we've made every effort to improve the sound quality and listener experience. Let us know what you think by leaving us a review. Hope you enjoy!
Find out what Firewave can do for your agency at: www.fire-wave.co.uk/start
To learn more about Gary Vee, what he does, and what he's focusing on right now go to: https://www.garyvaynerchuk.com/
In this episode we discuss the challenge of creating leads from properties that are not currently on the market.
We'll share our ideas, tips and top level strategies that we used at our own agency, AshdownJones, to get through the doors of homes that hadn't given any signifiers that they want to sell at all.
We hope you enjoy Episode 6. Let us know what you think by leaving a review.
Find out what Firewave can do for your agency at: www.fire-wave.co.uk/start
In episode 5 we welcome our first ever Ignite podcast guest, David Marquet, retired United States Navy Captain and bestselling author of Turn the Ship Around and Leadership is Language, for a discussion on the importance of strong leadership.
We hope you enjoy! Make sure you leave a review and let us know your thoughts.
Find out what Firewave can do for your agency at: www.fire-wave.co.uk/start
Learn more about David Marquet and find his books at: www.davidmarquet.com
In this episode we discuss the three most important skills every estate agent must have to become super successful and grow their business. Hear our thoughts on lead generation and marketing, being tenacious, developing a thick skin and having the skill the set a vision and a workplace culture and stick to it.
We hope you enjoy Episode 4. Let us know what you think by leaving a review.
Find out what Firewave can do for your agency at: www.fire-wave.co.uk/start
In this episode we discuss the "Market Share Trap" and how so many UK estate agents pursue a large market share for their agency. But is it the right direction to take? What's the logic behind it? Why did we avoid it when we started AshdownJones? And why did we decide to take another path when starting our agency and build our brand solely around high-value, unique homes?
We hope you enjoy this episode. Let us know what you think by leaving a review.
Find out what Firewave can do for your agency at: www.fire-wave.co.uk/start
Welcome to our first ever Ignite podcast episode! In it we'll go into detail about how we launched our agency AshdownJones, the go-to agency for high-value, unique homes in the English Lake District. We'll dig deep into the highs and lows of building a successful agency from the ground up, as well as the strategies we used to grow exponentially.
This is Phil's side of the story.
We know the audio is not brilliant! We've done everything we can to make your listening experience as enjoyable as possible and will do the same in the future as we get better equipment.
Hope you like it! Let us know what you think by leaving a review.
Find out what Firewave can do for your agency at: www.fire-wave.co.uk/start
Welcome to our first ever Ignite podcast episode! In it we'll go into detail about how we launched our agency AshdownJones, the go-to agency for high-value, unique homes in the English Lake District. We'll dig deep into the highs and lows of building a successful agency from the ground up, as well as the strategies we used to grow exponentially.
This is Sam's side of the story.
Hope you enjoy! Let us know what you think by leaving a review.
Find out what Firewave can do for your agency at: www.fire-wave.co.uk/start