The WE Pivot Podcast

As 2025 comes to a close, I’m sharing five lessons that shaped how I’m choosing clarity going into 2026.

In this episode, I reflect on what I learned by slowing down, focusing on what actually worked in my season, and letting go of strategies that no longer fit. I talk about what happens when you stop trying to be everywhere, why clarity matters more than chasing trends, and how understanding your audience and message changes everything.

This conversation is for business owners who feel overwhelmed, unsure what to focus on next, or tired of trying to figure everything out alone. If you’ve been questioning your direction, your messaging, or how you want to show up in the next year, this episode will help you pause, reflect, and move forward with intention.

We’ll talk about digital marketing clarity, audience focus, messaging, consistency, faith in the process, and why clarity is often the missing piece behind growth.

If you’re heading into 2026 wanting less noise and more direction, this episode is for you.

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Feeling overwhelmed by trying to be everywhere at once? Finding clarity in your digital marketing strategy is the real game-changer.

In this episode, Tona shares her personal journey from exhausting herself across multiple platforms to finding sustainable growth by focusing solely on her Facebook business page.

You’ll hear:
• The burnout and frustration that comes from spreading yourself too thin across multiple platforms
• How simplifying to one platform created space for deeper audience understanding
• Why slow, steady growth with higher engagement is more valuable than chasing follower counts
• The realization that clarity, not more hustle, is the missing piece for most entrepreneurs
• How focusing on the right things rather than all the things leads to sustainable growth

👉 Quick Action Step: After you listen, pick one platform you enjoy most and commit to showing up there this week. Don’t worry about being everywhere. Start with clarity, not chaos.

Grab your copy of You’re Not Behind, You Just Need Clarityto get a simple, pressure-free roadmap that will help you focus on what matters.

If you’d like to reach out and let me know how much you enjoyed this podcast, feel free to email me at support@haywoodsbs.com.

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What if your content could work harder and longer for your business instead of disappearing after 24 hours? In this eye-opening conversation with SEO expert Brittany Herzberg, we explore why search engine optimization deserves a central place in your marketing strategy even if you have been avoiding it because it feels too technical or overwhelming.

Brittany shares her journey from massage therapist to copywriter to SEO specialist, revealing how she discovered the power of optimization almost by accident while building a location-independent business. Her refreshingly straightforward approach cuts through the intimidation factor and shows you how to create content that drives sustainable website traffic for years.

“I help people create content that lasts longer than the stomach flu,” Brittany says, perfectly capturing the fleeting nature of social media posts compared to SEO-optimized blogs, podcasts, and YouTube videos. You will also learn the three essential questions every entrepreneur should answer before creating content:

Who do you help?
How do you help them?
What do you want to be known for?

Through inspiring success stories like a client who gained 15,000 monthly visitors through consistent blogging and another who landed a six-month contract within weeks of making targeted SEO changes Brittany proves you do not need technical expertise or a big budget to start seeing results.

Whether you are launching your first business or pivoting for the fifth time you will leave this episode with practical SEO tips to move beyond the hamster wheel of social media and build lasting visibility that attracts your ideal clients when they are actively searching for solutions.

Listen now to learn how to grow your visibility on Google and follow The We Pivot Podcast for more of the strategies and encouragement you need to keep showing up in your business.

📌 Connect with Brittany Herzberg
Website: https://brittanyherzberg.com

📌 Connect with Haywood Digital Marketing
Website: https://www.haywooddigitalmarketing.com

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Have you ever stared at your screen, knowing you should be posting but having no idea what to say?

Same.

I’m Tona, and I’m back after hitting reset on my business, my website, and this podcast. In this episode, I’m sharing why I stepped away, how comparison held me back, and the tool I built that finally helped me show up online without overthinking every post.

This isn’t just another “use AI” pep talk. It’s my real story of feeling overwhelmed and inconsistent and how creating my own social media content generator changed everything for me.

If you have been struggling to stay visible, keep your voice authentic, or write content that connects, this episode is for you.

I hope this reminds you that it is never too late to start fresh.

Ready to stop overthinking your content and finally show up consistently? Check out the demo at www.haywooddigitalmarketing.com and see how this tool can help make writing feel easy again in your voice, for your people.

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What happens when a former high school biology teacher-turned-digital marketing strategist sits down with a print-on-demand expert to uncover the secrets to e-commerce success? In this episode of The WE Pivot Podcast, I chat with Shimmy Morris, an entrepreneur who transformed his passion for design and business into a thriving career in print-on-demand, Amazon FBA, and online education. Together, we dive into the essentials of building a profitable print-on-demand business, from creating designs that resonate with customers to leveraging platforms like Printify and the power of AI to streamline marketing. Whether you're just starting out or looking to refine your strategy, this episode is packed with practical tips and inspiration to help you build a business that lasts.

If you want to get more information about Print On Demand please check out Shimmy's Print On Demand Hub. https://www.theprintondemandhub.com/

Ready to Take the Next Step?If you're looking to elevate your digital presence with a new website or explore digital marketing strategies for your business, reach out to us:

📧 Email: tona@haywoodsbs.com

Special Offer for Listeners: Mention that you found us through the podcast when you email, and you'll receive a discount on your next service!

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Ever wondered how to navigate the complex world of print-on-demand for your creative business? In this episode, I’ll take you through my 11-year journey, highlighting lessons learned, from the importance of choosing reliable partners to the realities of pricing, product quality, and variety. Along the way, I’ll share stories about our experiences with platforms like Zenfolio and Printful, and the crucial role research and product testing play in maintaining quality control.

You’ll also hear candid tales of resilience, like overcoming a problematic order with a smelly blue jean jacket and navigating the 2020 inventory crisis. With each story, my mission to empower others in their entrepreneurial journey shines through, reminding us all of the power of persistence and quality service. Whether you’re just starting out or looking for inspiration, this episode is packed with insights to motivate you to make a positive impact through print-on-demand. Join me as we dive into the behind-the-scenes world of building a creative business that matters.

Ready to Take the Next Step?If you're looking to elevate your digital presence with a new website or explore digital marketing strategies for your business, reach out to us:

📧 Email: tona@haywoodsbs.com

Special Offer for Listeners: Mention that you found us through the podcast when you email, and you'll receive a discount on your next service!

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Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs

Unlock the power of strategic branding with Shaunda Head, founder of SHH Creative LLC. In this eye-opening episode of We Pivot Podcast, discover expert strategies to elevate your brand and grow your business:

Transform your brand identity beyond logos and websites
Leverage your unique voice to attract ideal clients
Use authenticity to stand out in the digital noise
Master the art of storytelling for genuine connections
Apply color psychology and social media strategies for success

Shaunda shares her journey from creative professional to brand strategist, offering actionable advice for entrepreneurs, especially women over 40. Learn how to craft a compelling brand message that resonates with your audience and drives business growth. Don't miss this opportunity to revolutionize your branding approach and take your small business to new heights!

Connect with Shaunda HeadInterested in learning more about brand strategy? Check out these resources from Shaunda Head:

Free Workshop on Story Marketing: Brand Magic Academy
Client Attraction Guidebook: Identify and attract your perfect-fit clients with a strategic brand message. Get the guide
Book a Free Consultation:Schedule your call

Ready to Take the Next Step?If you're looking to elevate your digital presence with a new website or explore digital marketing strategies for your business, reach out to us:

📧 Email: tona@haywoodsbs.com

Special Offer for Listeners: Mention that you found us through the podcast when you email, and you'll receive a discount on your next service!

Thank you for listening to today's episode! Don't forget to subscribe for more expert insights on digital marketing for women entrepreneurs.

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Have you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-world experiences to highlight the crucial role consistency plays in digital marketing. Tona kicks things off with a heartwarming story of a family barbecue, where her niece's journey to mastering a game of cornhole perfectly illustrates the power of consistent practice—not just in games, but in building your brand too.

Listen as we explore why showing up regularly is key to maintaining your audience’s interest and trust. Tona gets candid about her own struggles with maintaining a regular podcast schedule and the impact it had on her listener base. We break down actionable strategies for consistently posting content, sending emails, and engaging with your audience to ensure your brand's visibility and success. Whether you're just starting out or looking to get back on track, this episode is packed with invaluable insights you won't want to miss.

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Ever wondered how a spark of inspiration can ignite a booming business? Brenna Millville, the force behind Elly and Grace, shares her journey from a conference lightbulb moment to shipping over half a million faith-based apparel pieces worldwide.

With her husband's support and a timely bonus from her previous job, Brenna’s leap into entrepreneurship is a story of faith, creativity, and grit. She opens up about challenges like Facebook advertising changes, design theft, and social media fact-checking snafus.

Despite these hurdles, Brenna's strategic decisions and authenticity have built strong brand loyalty through social media, email marketing, and direct customer communication. Tune in for invaluable lessons on balancing creativity with business and the power of staying true to your convictions.

Connect with Brenna Millville:
https://ellyandgrace.com

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Ever feel like everyone else is sprinting ahead while you're stuck in place? Join me, Tona Haywood, on the WE Pivot Podcast, where we tackle the comparison trap and find your unique path to success. This episode is packed with real, actionable advice for women entrepreneurs. From supporting your peers with prayer to refreshing your business strategies, we cover the small wins that lead to big growth. Tune in for heartfelt conversations about celebrating your journey and staying true to your unique entrepreneurial path.

Connect with Tona Haywood:
tona@haywoodsbs.com

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Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, showing us that listening to customers, whether through focus groups or online chats, helps create lasting memories.

Laura also dives into how understanding customer needs all year round, not just during busy seasons, can make a big difference. She highlights the value of authentic content and choosing influencers who genuinely match the brand's values. This approach, Laura explains, builds trust and keeps the connection with customers strong.

For small business owners and solopreneurs, Laura offers golden advice: stay true to your mission and use customer insights to make smart choices. She also emphasizes the importance of evolving your brand's story as your business grows and the power of mentorship in supporting women entrepreneurs.

In short, Laura's message is all about celebrating your unique brand journey and keeping it real with your audience, a lesson valuable for anyone looking to make a meaningful impact in the business world.

Join Sams Club Today:
https://www.samsclub.com/join

Connect with Laura Vanderslice:
https://www.linkedin.com/in/lauravanderslice

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Ever wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines. My journey with Call to Edify serves as a case study, revealing how intertwining personal narratives within my blog posts not only enriched the content but also sky-rocketed its visibility in search results. We walk through the transformative power of incorporating your unique experiences, offering you tactics to breathe life into your content and resonate with your audience like never before.

As we wrap up, we're keen to hear your take on the insights shared—has personal experience been a game-changer in your content creation too? We ask you to hit us up with your stories and feedback, fueling our collective growth. Your interaction breathes life into our community, and we thank you for that. Don't keep the wisdom to yourself; let's multiply the impact by spreading the word about our we Pivot Podcast. Stay tuned for more episodes that promise to equip you with cutting-edge digital marketing strategies.

Click Hear And Listen To Season 2 / Episode 1 of Google E.A.T (Part 1)

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tona@haywoodsbs.com

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Embark on a transformative journey with video content creation coach and online course expert XayLi Barclay, as we unravel the secrets to pivoting from corporate life to thriving entrepreneurship. Witness first-hand XayLi's candid revelations about overcoming her initial fears and harnessing the dynamic power of video to forge genuine connections, inspire confidence, and stimulate revenue growth. This episode is an invaluable resource for aspiring entrepreneurs and established business owners alike, offering a behind-the-scenes glimpse at the strategic use of video content to resonate with audiences and foster lasting relationships.

Our conversation with XayLi Barclay dives into the essence of crafting an engaging online presence, revealing the pivotal steps every video coach must embark on to captivate their audience. From the foundational importance of setting achievable goals and authentically understanding your viewers, we discuss the art of building camera confidence and crafting a magnetic on-camera persona. Whether you're starting with just a smartphone or have a full studio at your disposal, this episode demystifies the online branding process, guiding you through the journey of evolving your skills and tools to amplify your message and standout in the digital realm.

As we close our insightful discussion, XayLi Barclay imparts wisdom on the keys to successful online branding, emphasizing the significance of crafting a personal brand story that echoes with your audience. By aligning strategic content creation with the needs of your customers, our expert guest illustrates how to establish oneself as the go-to authority in your niche, creating a brand narrative that not only captivates but converts. So tune in, as this episode is packed with actionable steps, success stories, and the clear roadmap you need to shine online and make your mark with powerful content and courses.

Connect with XayLi Barclay:
https://xaylibarclay.com/

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Ever wondered what happens behind the scenes of an entrepreneurial journey that suddenly goes quiet? That's exactly what I, Tona Haywood, explore in a solo edition of the We Pivot Podcast. As I walk you through the strategic decisions reshaping our business, the silence since last February unfolds into a story of growth, new challenges, and an unwavering commitment to bring you digital marketing insights that pack a punch. From adjusting our podcast's frequency to embarking on the thrilling venture of crafting in-depth digital marketing courses, this episode is a treasure trove for anyone eager to navigate the digital landscape successfully.

Amidst personal anecdotes, like acquiring a new Wisconsin home that threw us off our podcasting game, I dish out sneak peeks of our upcoming courses designed to increase our offerings to our audience. So, for those thirsty for actionable digital marketing strategies and a personal touch that turns listeners into digital dynamos, make sure you're tuned in and subscribed at haywooddigitalmarketing.com. This is a comeback you won't want to miss, filled with the insights and inspiration to fuel your entrepreneurial engine.

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With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy. As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email marketing continues to be a go-to for top online marketers. It's reliable, brings in results and provides one of the best returns on investment across all digital marketing channels. Investing in a comprehensive and effective email marketing strategy is essential for businesses looking to stay ahead of the curve and get the most out of their campaigns.

In this podcast episode "Mastering Email Marketing in Minutes," Al and Tona will cover tips and strategies to improve the effectiveness of your email marketing campaigns. They will explores various elements of a successful email campaign, such as upgrading your lead magnet, crafting compelling subject lines, and using A/B testing to optimize open and click-through rates. The discussion also touches on the importance of personalization and segmentation, as well as the role of cleaning out your subscriber list. The goal of the podcast is to provide listeners with practical insights that can help them improve their email marketing efforts and drive more conversions.

Episode Chapters:

1) Introduction To Email Marketing.
2) Upgrade Your Lead Magnet.
3) What Is Your Engagement Style?
4) Personalizing & Segmenting Your Emails.
5) Don't Be Boring.
6) Clean House On Your Email Lists.
7) Summary.
8) Review Our Show On Apple Podcast!

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Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself?

If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs outsourcing when it comes to web design, content writing (blogging), SEO, social media management, email marketing, and ad management.

You don’t have to have a full-time team or endless hours in the day to be successful with digital marketing. We’ll help you decide which tasks are worth delegating and when it’s best for you to take on something yourself. You’ll learn how to effectively manage your time and resources so that you can create a successful digital marketing strategy for your business.

Join us as we discuss the ins and outs of DIY vs outsourcing! With our expert tips, you’ll be able to confidently determine which tasks are best handled by yourself, and where it makes sense to hire outside help.

You don’t want to miss this essential podcast for women entrepreneurs looking to optimize their digital marketing strategies in 2023! Tune in now and take charge of your digital marketing plan!

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In this podcast, we'll discuss five strategies for staying positive and productive when times are tough. This episode will help you stay motivated and focused on the tasks that will get you through difficult times. In addition, we’ll explore how to stay focus and connected to your values and big-picture goals. Finally, we’ll discuss strategies for reflecting on past mistakes you have made in business and remembering what you have learned from those mistakes. Join us as we discuss these useful strategies for staying positive and productive when times are tough!

Chapter Markers:

Introduction.
Go back to the reason why you started your business.
Celebrate past milestones.
Read past reviews of your customers who have benefited from your service or product.
Try not to compare results with your competitors.
Reflect on past mistakes and how you've learned from those mistakes.
Final Thoughts.

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Wix has been making major strides with its platform over the last couple of years. It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle! Wix allows you to add titles, descriptions and keywords for each page on your site. It also features a built-in SEO Wizard that will help you optimize your pages even further. Additionally, it has advanced tools like XML sitemaps, which makes it easier for search engines to index your website. Wix also provides support for Google Analytics and Search Console, as well as HTML improvements and 301 redirects. All in all, Wix has more than enough tools to help you optimize your website for SEO.

But there are still misconceptions about utilizing the WIX platform. Today, Al and Tona sit down with Kendall Cook, Partner Success Manager with wix.com and talk about those misconceptions and much more.

Chapter Markers:

Introduction.
Meet Kendall Cooke: WIX Partner Success Manager.
What is the difference between build a website on WIX vs other website builder platforms?
Does WIX provide specific resources that contributes to the success of most business owners that use the platform?
How does a WIX user get in contact with the WIX support group directly if they are needing additional assistance setting up their website?
How has SEO with the WIX platform improved over the years?
What are some of your personal favorite WIX features?
How easy is it to incorporate digital ads (Facebook/Google) within the WIX e-commerce platform?
WIX and integration with other platforms.
Do have any advice for new or seasoned entrepreneurs wanting to build their website on the WIX platform?
Thank you, Kendall.

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Google is a search engine giant. Its importance in the online world can't be overstated. But what does Google Eat? And why is it so important for business owners to know?

Well, first of all, Google eats content. Content is the lifeblood of the internet, and Google knows that better than anyone. So if you want your website to rank well on Google, you need to make sure your content is high-quality and authoritative.

But that's not all. Google also eats data. In fact, data is one of its main sources of revenue. So if you want your website to rank well on Google, you need to make sure your data is accurate and up-to-date.

So how can you increase the trustworthiness and authority of your content? Here are the seven tips we will discuss in more detail in episode 1 of Season 2 of the We Pivot Podcast.

1) Tell people who you are

2) Work with experts to create good content

3) Make sure your content is clear and your titles are straightforward

4) Update your content regularly

5) Link to high-quality sources

6) Consider multiple viewpoints

7) Pay close attention to your online reputation

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The end of Season One of The WE Pivot Podcast has arrived, and it is time to let our loyal listeners know that the podcast will be going on a hiatus until September 2022.

In our final episode of the season, we'll be talking about the 7 Things We Learned About Podcasting That Changed Us For The Better. If you've enjoyed our podcast episodes thus far, let us know by logging into your iTunes account and rate us; and don't forget to tell other business owners about this wonderful podcast that brings a ton of information and value from the digital marketing industry!

In this episode, we talk about:

Nothing will ever be perfect.
Not everyone will like or listen to you.
Don't podcast for fame or fortune.
Podcasting is great for education.
Podcasting takes time and commitment.
Not to obsess over how many downloads you get.
Do not be afraid to ask people to be a guest on your podcast; they just might say yes!

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In the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can generate a report using nothing but data. Today, will be speaking with Chris Lu, co-Founder of copy.ai, and hear how his company is revolutionizing copywriting in the digital marketing industry.

In this episode, we talk about:

Introduction of Chris Lu.
What inspired you to create a copywriting software?
How does copy.ai help writers write better content?
What are some misconceptions of AI copywriting software?
How will AI copywriting software impact the future of content marketing?
With AI copywriting software companies starting to pop up, how do you choose the best program for you?
How do you keep yourself from comparing your company to other AI copywriting software companies?
How will AI copywriting software have an affect on the SEO industry?
What advice would you give on helping users choose the right AI copywriting software to help express themselves better?
Final thoughts: Chris Lu on AI copywriting software as a whole.

Connect with Chris Lu:
www.copy.ai (Company)
LinkedIn
Chris@copy.ai (email)

The We Pivot Podcast "Copy.ai - Affiliate Link"
Click Here!

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*This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support.

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Ashleigh Chanel is a Strategic Marketing Consultant who gets just as excited about your business as you do! Through social media marketing and Facebook ads management, Ashleigh will help you achieve your business goals.

In todays episode, Ashleigh will give you insight on Facebooks Ads like you've never heard it before.

In this episode, we talk about:

Introduction of Ashleigh Chanél. (00:00:00)
The everchanging of Facebook Ads. (00:02:39)
Testing for success. (00:05:19)
Should businesses still use Facebook Ads? (00:07:34)
Facebook Ads works for different people in different industries. (00:11:16)
Are pixels still relevant on websites because of the changes with IOS? (00:13:32)
How do you determine the best Facebook Ad to use? (00:15:34)
Do you spend more money per conversions with Conversion Ads? (00:18:13)
Dealing with frustration when your ads don't produce the intended result. (00:19:53)
Can you still get positive results from Facebook Ads with a smaller budget? (00:25:05)
Using Audience Gathering Ads to nurture individuals in your email marketing. (00:27:49)
In your opinion, which is better, Facebook Ads or Google Ads? (00:30:06)
Why have business acumen is so important when running ads of any kind. (00:32:09)
What should you budget in order to hire a seasoned Facebook Ads Manager on a monthly basis? (00:36:47)
Should people still boost posts? (00:38:42)
What is the best business advice to entrepreneurs considering Facebook Ads. (00:39:57)

Connect with Ashleigh Chanel:
MakeYourMarkConsulting.com (Company)

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I'm Jackie Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level.

In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.

An Interact quiz helps you do the same thing online. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.

Learn more and meet the whole team here: https://www.tryinteract.com/about

In this episode, we talk about:
1. Introduction of Jackie Aguglia

Quizzes as a Lead Magnet
How Tona and Jackie Met (Group Coaching Sessions)
The Interact Facebook Support Group vs Group Coaching Sessions
Moving from Facebook Groups to Group Coaching Sessions
What makes a quiz a more effective lead generation tool vs traditional tools we have seen?
Why are people more likely to take a quiz over other types of lead magnets?
What are the best practices for creating and engaging an effective quiz?
Don’t hesitate- put it out there and test as you go.
Don’t be too analytical of everything.
Using Quiz data to improve marketing and sales strategies.
Is there a downside for using quizzes as lead magnets in your business?
What are some creative ways businesses use quizzes as a lead magnet?
How can we contact Jackie or one of her team members?
Utilizing a quiz will help people learn more about themselves.
In summary.

*Start your trial with Interact today.

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*This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support.

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Our guest today is owner and founder of one of the fastest growing Print-On-Demand company in the US and have tons of products to choose from to help get your business up and running quickly. Their company motto is “What is limited for all of us is the ability to realize what we dream!” Let’s give a warm welcome to Zach Yildrim of Print Melon!

In this episode, we talk about:
1. Introductions. (1:01)

The Print Melon story and mission. (2:02)
Tona's experience with Print Melon. (3:41)
Word of mouth marketing and Etsy integration. (6:19)
Why do you feel word of mouth marketing is best for your company? (8:47)
What inspired you to create Print Melon? (10:53)
What are some of the unique benefits of Print On Demand for entrepreneurs and business owner? (15:30)
What are some of the biggest challenges you see Print On Demand facing in the future? (18:10)
How do you deal with competition with other Print On Demand companies? (22:27)
What advice would you give women entrepreneurs who are considering Print On Demand? (25:34)
How has Print On Demand evolved since you launched your company? (27:41)
Tona's take on how to find the right Print On Demand Company. (29:21)
The goal is for our businesses customers to be happy. (30:50)
Closing remarks. (32.04)

UPDATE
Print Melon now has an ETSY integration. If you currently have a Etsy shop and your looking for a great Print on Demand Company to use with your shop visit them at https://printmelon.com/integration/#/

Visit Print Melon for more information
https://www.printmelon.com/

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Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.

Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog.

In this episode, we talk about:
1. Introduction (0:00)

Identify the target audience for your blog. (1:15)
Conduct keyword research. (3:27)
Add visuals. (6:50)
Write a catchy title. (8:59)
Include an enticing CTA. (11:48)
Focus on the reader's experience. (13:26)

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In this episode, we talk about:
1. Introduction (0:00)

Dwell Time. (3:23)
Page Speed. (6:13)
Mobile Responsiveness. (8:37)
Index Date. (10:49)
Recent Data. (12:38)

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In today's episode, we will talk about the reasons why “Pretty pictures and pretty logos alone won’t get you ranked on search engines”. We'll discuss 7 easy SEO tips that you can implement into your website TODAY that will boost your reach to users who are searching online for your products and/or services!

In this episode, we talk about:
1. Tona and Al get fooled by the beautiful website. (1:31)

Choosing the right URL. (2:45)
Create titles and descriptions for each of your web pages. (4:14)
Utilize anchor texts in your website. (5:19)
Add alt texts to all your website images. (7:03)
Give your site structure with the right headers. (8:40)
Set up the free Google Search Console and Google Analytic Tools. (9:50)
Blog, Blog, and more Blogging! (12:35)
Hold up! Tona forgot something! (14:25)

Connect with Tona and Al Haywood:

Website//Facebook

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Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!

Support the show (https://www.buymeacoffee.com/WEPivotPodcast)

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In today's business world, the sky's the limit. There are no rules and no limits to what you can achieve if you set your mind to it. But even with all of the opportunities out there, there are still some things that women business owners and entrepreneurs need to stop doing in order to be successful. So if you're looking to take your business to the next level in 2022, make sure you avoid these five common mistakes! Don't forget to subscribe to our podcast so you will never miss an episode.

We are so excited that you've found our podcast! We would also love your support in taking this journey with us and can offer some encouragement by buying us one coffee ☕ or two.

Creating SMART Goals and why they are important. (1:55)
Investing in your business time, money, and hiring when needed. (9:36)
Finishing out what you actually started. (15:03)
Being afraid of getting out there. (17:30)
Sending out emails to your list consistently according to your schedule. (20:29)

Connect with Tona and Al Haywood:

Website//Facebook

Join our Digital Marketing Group:Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!

Support the show (https://www.buymeacoffee.com/WEPivotPodcast)

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Becoming an entrepreneur may be difficult but the journey is always exciting.

In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Tona Haywood. You will find out what were some of the earlier circumstances that led Her to want to pursue entrepreneurship full time. In this episode we talk about:

How old were you when exposed to entrepreneurship and how did you feel about it? 2:15
Who helped influence your decision to become an entrepreneur? 5:08
What led you to want to make Digital Marketing your focus? 7:19
You worked in education for years as a High School Biology, Environmental
Science, and Botany and Zoology. What made you decide to finally step out on faith and leave teaching behind? 10:10
What has been one of the most memorable moments from being an entrepreneur thus far? 15:17
What are three interesting facts that you want your audience to know about you? 18:15
What is the best business advice you have ever received? 19:53
Why did you and your husband create the WE Pivot Podcast? How does it benefit your clients? 22.16

About Tona Haywood

Described as an ‘educator of digital marketing’, Tona Haywood came to the digital marketing field as a 16-year veteran of secondary education. Tona now uses her gift of teaching to help build clarity in digital marketing for women entrepreneurs, and share her knowledge and strategy through the WE Pivot Podcast.

Tona continues to positioned herself as one of the go-to's for teaching brands how to engage their community and harness the power of email marketing, social web, content strategies. Working with companies ranging from start up to national organizations, and individual bloggers, Tona is known for her ability to teach businesses how to develop shareable content and overhaul their digital marketing strategies with cutting edge best practices.

Tona has been invited to speak on numerous social platforms such as the Social Media For Christian Ministries, Christian Women of Impact, and the National Association of Christian Women Entrepreneurs.

In her leisure time, Tona also heads an online Christian boutique (calledtoedify.com) and sells inspirational gifts and apparel; while sending portions of the stores proceeds to The Voice of the Martyrs ministry to help place a Bible in the hands of every Christian believer worldwide.

Tona holds Bachelor's degree in Science (Biology), and holds a Master's degree in Education.

Connect with Tona Haywood:

Website//Facebook

Join our Digital Marketing Group:Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!

Support the show (https://www.buymeacoffee.com/WEPivotPodcast)

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Becoming an entrepreneur may be difficult but the journey is always exciting.

In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Al Haywood. You will find out what were some of the earlier circumstances that led Him to want to pursue entrepreneurship full time.

In this episode we talk about:

How old Al was when he decided he wanted to be an entrepreneur and who helped influence his decision. 1:35
One of Al’s memorable experiences selling Avon. 5:48
Specific events that lead Al to make Web Design the core of his business. 9:04
The circumstances that lead Al to finally step out on faith. 11:47
Al’s most memorable moments from entrepreneurship. 16:14
3 Interesting facts about Al. 17:56
The best business advice Al has ever received. 21:15

About Al Haywood:

With a strong background in web development, Al Haywood made his mark in technology during his stint with two of the world’s top educational publishing companies (Pearson Education and McGraw-Hill Education). At McGraw-Hill, Al worked with Media Producers to help build beautiful cutting-edge e-learning websites for some of the world’s top educational authors- as online companion resources to their textbooks. As a Senior Product Support Specialist II at Pearson, Al helped train college professors and students in Pearson's online media which in turn led to over a million dollars in product adoption sales during a 5-year period.

Since co-founding HAYWOOD SBS LLC, Al has been instrumental in the growth and development of the company that has seen growth in revenue every year since 2014. Having come from a long background in marketing and technology, Al has helped build and grow HAYWOOD SBS's digital marketing model.

A former Big Ten collegiate athlete, Al holds a bachelor’s degree in Recreation (Sports Management), and a master’s degree in Education (Instructional Systems Technology).

Connect with Al Haywood:

Website//Facebook

Join our Digital Marketing Group:Facebook Group

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!

Support the show (https://www.buymeacoffee.com/WEPivotPodcast)

The WE Pivot Podcast: Recent Episodes

Tona & Al Haywood