Focal Tangent: Perspectives That Shift: Recent Episodes
Nathalie Amlani
Welcome to the Focal Tangent: Perspectives That Shift podcast. Hosted by Nathalie Amlani, brand strategist, photographer, soulful entrepreneur, and visual storyteller. This is a show all about connecting the power of storytelling, mindset, and brand strategy to bring to light the abundance of possibilities for creating the business of your dreams. Each week, Nathalie brings you impactful conversations with thought-leaders in all areas of business, branding, and personal growth to be inspired by their unique stories of experience and grit that led to unexpected paths to success they never thought possible. Gain insight and knowledge on how the magic happens, with clear takeaways and ideas. So hit that subscribe button and join Nathalie for a conversation that will truly shift your perspective.
Business coach Lianne Kim joined the Focal Tangent Podcast to discuss using individual uniqueness as an asset for attracting desired clients. Lianne explains how her sales and marketing background led her to found Mamas & Co. and become a successful entrepreneur. She offers tips on personal branding and the importance of recognizing one's own 'special sauce'.
She emphasizes the power of video on social media, and the need for authenticity, challenge, and expertise in engaging content. Lianne also addressed criticism, encouraging comfort with negative feedback.
A focus was made on the importance of living a healthy lifestyle for business success. Discussions included the benefits of daily exercise, well-structured scheduling, varied diets, and maintaining good gut health.
Highlights - In this incredible episode, you will get to learn:
• The importance of finding your 'Special Sauce' 🌟 and harnessing your authenticity
• Significant techniques to attract more 'Dream Clients' 🤝
• How to use wellness and self-care in entrepreneurship to fuel business growth 🧘♀️
• Insights on creating everyday habits that can lead to both business and personal success 📈
• The importance of self-belief throughout your entrepreneurial journey 💪
Time stamps:
00:00 Introduction and Guest Introduction
01:17 Understanding Your Special Sauce
02:18 The Journey of Building a Community
03:58 Identifying and Harnessing Your Special Sauce
06:01 The Power of Video Content
07:23 Embracing Authenticity and Dealing with Criticism
11:20 The Importance of Personal Branding
14:03 Balancing Personal Life and Business
17:23 The Role of Health and Wellness in Business Success
27:37 The Impact of Daily Habits on Success
30:10 Overcoming Challenges to Establish a Morning Routine
31:11 The Impact of Skipping Morning Movement
31:34 The Mind-Body Connection and Its Influence on Productivity
32:33 The Importance of Seeking Support in Personal Growth
33:31 Overcoming Excuses and Embracing Change
33:53 The Power of Careful Scheduling
34:48 Identifying Activities That Make You Feel Your Best
35:31 The Impact of Habits on Our Lives
35:56 The Benefits of Batching Tasks
37:03 The Importance of Energy Management
38:40 The Power of Entrepreneurship and Designing Your Life
40:10 The Impact of Your Business on Others
40:50 The Importance of Self-Care and Energy Management
45:25 The Power of Healthy Eating and Mindful Eating
58:03 The Journey to Being Your Best Self
Get in touch with Lianne at:
- Website URL: mamasandco.com
- Instagram URL: @mamasandco and @liannekimcoach
- LinkedIn Link: https://www.linkedin.com/in/lianne-kim-4b2015a0/?originalSubdomain=ca
- The Business of Thinking Big Podcast: https://www.liannekim.com/blog
In this discussion, Kari Russell, a leadership and self-expression business coach, speaks about the importance of self-expression, defining it as an individual's method of expressing feelings, thoughts, or ideas, whether it's through art, music, writing, or even their own personal style. Kari emphasizes the importance of authenticity, and the challenges between balancing self-expression and societal expectations. She also offers thought-provoking questions for self-reflection and encourages listeners to develop intimacy with their ego. Kari highlights her coaching programs and shares how these programs aim to help individuals build their personal power, strengthen their self-leadership, and transform their self-expression through vulnerability, courage, and self-ownership. Ultimately, Kari's message encourages an examination of one's self-expression in a compassionate light, creating a solid foundation to make more empowered decisions moving forward.
00:00 Introduction to Self Expression
01:02 Guest Introduction: Carrie Russell
02:15 Understanding Self Expression
03:00 The Dual Sides of Self Expression
05:05 The Journey of Self Expression
05:46 The Role of Ego in Self Expression
06:54 Overcoming the Need for External Validation
07:27 The Power of Self Leadership
10:48 Understanding and Embracing Judgment
16:54 The Role of Ego in Self Expression Revisited
27:04 Understanding Self-Knowership and Integrity
27:32 Dealing with Judgments and Self-Identity
28:53 Choosing Your Energy Focus
29:12 Self-Expression and Brand Expression
29:56 Creating Your Brand Identity
30:32 The Impact of Social Media on Self-Expression
31:08 The Importance of Authenticity in Branding
31:39 The Role of Self-Expression in Building Your Brand
33:27 The Journey of Self-Expression
36:38 The Power of Self-Expression
37:03 Tools for Deepening Self-Expression
38:43 The Impact of Self-Expression Prompts
46:06 The Power of Vulnerability and Intimacy in Self-Expression
49:50 Final Thoughts on the Self-Expression Journey
Get in touch with Kari at:
- Website:instagram.com/iamkarirussell
- Instagram: instagram.com/iamkarirussell
Links mentioned in the episode:
studio https://karirussell.kartra.com/page/studio2024
daily s|ex prompts https://karirussell.kartra.com/page/tqd
In this conversation, Nathalie Amlani speaks with Michelle Whyte about the topic of connecting and networking more effectively. They discuss personal strategies to combat the stress of networking events, the importance of intentionality and genuine connections, and the value of understanding oneself in order to navigate networking opportunities more authentically. Michelle emphasizes that networking is relational rather than transactional, and states that being prepared with specific questions, actively listening, and knowing oneself and the room are key elements to successful networking. They also share the importance of following up promptly after an event in a deliberate and personalized way, in order to keep the connections alive. They talk about the Etiquette Evolution Academy where entrepreneurs can learn to hone their social skills and build relationships that ultimately benefit their businesses.
Highlights:00:00 Introduction and Personal Experiences with Networking
01:46 The Importance of Networking and Building Relationships
04:06 The Art of Small Talk and Preparing for Networking Events
09:10 The Importance of Active Listening and Asking the Right Questions
12:32 Handling Different Types of Conversations and Social Anxiety
19:06 The Role of Mindset Shifts in Networking
23:37 Understanding the Importance of Genuine Conversations
24:11 Navigating Networking Events with Unknown Attendees
25:12 Leveraging Networking Events for Market Research
25:39 The Power of Pre-Event Networking
29:07 Strategies for Entering and Exiting Conversations
33:25 Making Yourself Memorable at Networking Events
37:52 The Art of Post-Event Follow-Up
42:27 The Evolution of Etiquette in Networking
Get in touch with Michelle
Website: https://michelleawhyte.com/work-with-me/
Instagram: https://www.instagram.com/themichelleawhyte/
LinkedIn: https://www.linkedin.com/in/michelle-whyte-b716a97b/
Cultivating a Growth Mindset and Authentic Sales Techniques with Gazzy Amin
In this episode, Gazzy Amin, a sales consultant for entrepreneurs, shares her journey from the political field to entrepreneurship. She emphasizes the importance of adopting a 'growth mindset' to overcome obstacles and limitations in both personal and professional life. A key focus in the discussion is her approach to authentic selling, which entails letting go of perfectionism and traditional methods, and finding what works best for each individual. In achieving business success, Gazzy encourages listeners to manage their energies effectively, leverage the power of service in sales, and believe in the potential and value of their work.
Highlights:
00:00 Introduction and Guest Welcome
00:49 Getting to Know Gazzy Amin: Personal and Professional Journey
02:39 Understanding Growth Mindset: An In-depth Discussion
04:48 Overcoming Fear and Embracing Change
07:07 The Power of Manifestation and Growth Mindset
09:03 Practical Steps to Cultivate a Growth Mindset
12:45 The Role of Growth Mindset in Entrepreneurship
18:03 Content Creation and Overcoming Perfectionism
31:06 The Importance of Authenticity in Sales
38:38 Final Thoughts and Contact Information
Get in touch with Gazzy at:
- LinkedIn:https://www.linkedin.com/in/authenticgazzy/
- Instagram: https://www.instagram.com/authenticgazzy/
In this discussion, the guest Nadine Moffatt, a mystic, lightworker, channel, healer, guide, Nordic witch, and empath, demystifies energy healing, intuition and awakening feminine energy.
Nadine explains the importance of becoming 'still', listening to one's inner wisdom, and understanding how the feminine energy works. She emphasizes the importance of aligning one's energy, and how clearing negative emotions and limiting beliefs can clear the 'static' from one's 'antenna' and improve their ability to attract what they want in life.
Also, she showcases the importance of acknowledging and processing emotions for a healthy mental state. Lastly, Nadine introduces her upcoming Mystical Mastermind, a membership collective, steeped in magic and rituals for those wanting to deepen their understanding of the topics discussed.
Highlights:
00:00 Introduction
01:02 Guest Introduction: Nadine Moffatt
03:24 The Story Behind 'Becoming Still'
05:22 Understanding Modern Day Witchcraft
10:08 The Importance of Embracing Stillness
14:41 Exploring the Divine Feminine Energy
17:55 The Power of Processing Emotions
23:05 Attracting Success through Energy Management
24:41 Understanding Self and Attracting Success
25:27 Clearing the Static: Emotions and Limiting Beliefs
26:38 Reframing Feelings of Lack
28:56 The Power of Attraction and Trust
33:49 Listening to Your Intuition and Guides
35:44 The Practice of Energy Healing
38:21 Starting Your Journey with Meditation
41:44 Final Thoughts and Upcoming Promotions
Get in touch with Nadine at:
- Website URL: https://www.becomingstill.ca/
- Instagram URL: https://www.instagram.com/becoming_still
- LinkedIn Link: https://www.linkedin.com/in/becomingstill/
- Facebook Link - https://www.facebook.com/becomingstill
- Other Links (Such as a podcast or blog) : https://www.becomingstill.ca/journey-to-stillness/
Links mentioned in the episode:
Mystical Mastermind™ Collective launching on Ostara/Spring Equinox - get on the VIP Waitlist and be the firs to know. (email becomingstillwellness@gmail.com) And then receive a 15 min FREE Yoga Nidra Meditation when you join my newsletter. https://mailchi.mp/bfeeaccffffe/joinmylist
Maximizing Engagement with Hooks on Instagram
The episode discusses the rising trend of using engaging 'hooks' at the start of Instagram reels and other social media content to immediately captivate viewers. The speaker explains that the hook can be presented as a caption or as overlay text on videos. After the hook, the content should provide insights and include a call to action. Several examples of trending hooks are provided, such as 'unpopular opinion', 'point of view', 'how my client went from zero to hero', and 'truth bombs'. The speaker encourages listeners to experiment with these hooks, promising to provide a list of examples and showcasing how they use the strategy on their own social media pages.
00:00 Introduction to Engaging Hooks
00:25 Applying Hooks to Your Content
00:54 The Caption Formula
01:07 Examples of Trending Hooks
02:38 How to Use Hooks Effectively
02:51 Conclusion and Invitation to Share
Connect with Nathalie:
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Website: https://pictonat.com
In this episode, the podcast host Nathalie Amlani discusses a year-long hiatus from her podcast, 'The Focal Tangent: Perspectives That Shift.’' A retreat in Costa Rica provided a profound emotional shift that led her to take an intentional pause from her work to concentrate on personal matters.
During this time, she experienced various emotions like grief, vulnerability, sadness, renewal, and inner strength. She discusses how her pause resulted in positive outcomes for her business and personal life, emphasizing the importance of self-care, decluttering and the power of vulnerability.
Towards the end, she emphasizes the importance of discussing mental health in improving overall wellbeing and promises to bring fresh content on the podcast that revolves around inner growth and transformation.
00:00 Introduction and Welcome Back
00:22 The Unplanned Break and Its Impact
02:40 Emotional Journey: Grief, Vulnerability, and Sadness
05:02 Renewal, Inner Strength, and Advocacy
07:15 The Power of Decluttering and Energy Shift
09:11 Strengthening Intuition and Inner Knowing
10:08 The Transformation and Renewed Self
10:51 The Importance of Mental Health Conversations
11:46 Embracing the Deep and the Darkness
12:13 The Way Forward: Fresh Content and Connections
The next season brings 22 fresh episodes and compelling topics, stay tuned!
Stay in touch with Nathalie:
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Website: https://pictonat.com
When you think of doing a video for your business, how does it feel? Good? Uncomfortable? Initially, for me, I was super uncomfortable and tried to make it perfect. The reality is, it’s never perfect, and the more imperfect it is, the more engagement I got. Whaattt? A recent study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. Video content is increasingly becoming an important part of every brand’s content marketing strategy. Today we’re going to dive into showing up on short-form video for your brand and business with a special guest, Sarah Weiss, a Social Media strategist.
About Sarah:
Sarah is a social media strategist who specializes in short-form videos like TikTok and Instagram Reels! She gets online business owners visible on video so they can land dreamy clients! When she's not over on TikTok, Sarah loves spending time with her puppies, fiancé and jamming out to Broadway showtunes.
Episode Highlights:
- Sarah’s career change from speech therapist to social media strategist (just a fun fact lol)
- Showing up on short-form video for your brand/business
- Why video is important to incorporate and why it's not going anywhere
- How to show up authentically
- Actionable tips to start getting on video today (hooks, video structure, etc)
Thanks, Sarah for sharing your zone of genius for on short-form video to help get online business owners more visible so that they can land their dream clients! This episode will truly shift your perspective.
Connect with Sarah Weiss:
- Website: www.onbrandbysarah.com
- Instagram: www.instagram.com/onbrandbysarah
- Tiktok: www.tiktok.com/@onbrandbysarah
- Facebook: www.facebook.com/onbrandbysarah
- 20 Hooks for IG and Instagram Reels: https://onbrandbysarah.com/#freebie
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
One of the key ways to grow your business and expand your reach is through partnerships and collaboration. Yes, a lot of it has to do with relationship building but time is precious. We want to take on the right opportunities and make it a fruitful relationship. One of my key values is community and connection and I'm so happy to dive deeper into this space with today’s topic ‘Prepared to partner - being ready for YES moments with Amelia Roberts, Business Development Advisor, and Collaboration Consultant.
About Amelia:
Amelia is a registered nurse by trade who fell in love with marketing and sales (it turns out the process for each matched her expertise with scientific methods perfectly).
Amelia's almost 20 years in healthcare and 6 years in business have proven that most challenges with advancing in a career or business result from:
A) a story that is not being told
B) a collaboration that is not happening
C) both A and B
Now, alongside other hats, individuals and teams hire Amelia to regain control of their day, quarter, or year with the RIGHT collaborations.
When she is not teaching leaders how to do less marketing while making more impact by developing relationships at scale, Amelia enjoys spending time on #teamnap as well as planning both real and imagined food tours.
Episode Highlights:
- How to go after the collaborations that will help your business grow
- How to know when to say yes or no to a collaboration opportunity
- Examples of collaborations for your business: podcasts, panels, virtual summits, sponsorship, a book to give (swag), masterminds, referral partners, affiliates
- Setting expectations
- Being ready to receive using the SCALE framework
- Using the BOND framework: Browse, Observe, Nurture, Deliver
- Questions to consider when seeking collaborations: Why you, Why them? Why now?
Quote: “Ask for what we want and be prepared to receive.” Maya Angelou
Thanks, Amelia for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.
Grab the Scale with Sanity guide that shares an easier and simpler way to grow your audience while preserving your well-being. http://bit.ly/getinfrontofanyone
You can connect with Amelia on:
- LinkedIn https://www.linkedin.com/in/ameliaroberts/
- Instagram: https://www.instagram.com/talk2amelia
- Twitter: https://twitter.com/talk2amelia
- YouTube: http://www.youtube.com/c/AmeliaRDream100
- Follow on Facebook: https://www.facebook.com/solutionsbyameliadotcom
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
One day… I dream of having my own business, with flexibility in my schedule, making my desired income… having a team, and becoming well known and big! The reality is… anything is possible. The bumps in the road are lessons and tests to help us continuously expand. What you imagine now may look a lot different later… today we’re going to dive into high performance leadership for Sustainable Scaling and Business Growth with Dinah Hampson, founder, and CEO of Pivot Sport Medicine and Orthopedics.
“Little raindrops make lasting ripples.” Dinah Hampson
About Dinah:
Dinah completed her B.A. in Health Studies at Queen’s University and B.Sc. in Physical Therapy at the University of Toronto. Her passion for Sport Physio led her to active membership in Sport Physio Canada, acquisition of her Sport Physio Diploma and her International Sports Physiotherapist qualification. Dinah holds the Diploma of Manual &; Manipulative Therapy, multiple clinical certifications, and is an examiner for new Sport Physio candidates.
Dinah trained in classical ballet. She regularly assesses and treats dancers from professional dance companies and associated training programs as well as community/competitive dancers.
Dinah founded Pivot Sport Medicine in 2003, 15 years later founding Pivot Dancer. Dinah, with Pivot Dancer, consults with clinicians and dancers worldwide.
Since 2000 Dinah has held a status faculty position at the University of Toronto Faculty of Medicine, Department of Physical Therapy. Dinah is honoured that students have nominated her for the teaching and mentorship awards she has received.
Dinah is happiest using her knowledge to promote high performance in others.
Episode Highlights:
- How Dinah founded her thriving businesses Pivot Sport and Pivot Dancer
- Expert recommendations on stepping into high performance leadership
- Why it’s important to really know everything about your business
- How to recognize the potential opportunity in every choice you make
- Key lessons learned from the journey to achieving sustainable scaling the business growth
“Do something you enjoy. Life is too short to be tired, angry and disappointed.” ~ Dinah Hampson
Thanks, Dinah for sharing your zone of genius on high performance leadership for Sustainable Scaling and Business Growth, this episode will truly shift your perspective.
Connect with Dinah:
- Website: https://pivotsmo.com/, https://pivotdancer.com/ https://dinahhampson.com/
- Instagram: https://www.instagram.com/pivotdancer/, https://www.instagram.com/pivotsport/
- LinkedIn: https://www.linkedin.com/in/dinah-hampson-27b6a6/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
If you’re wondering how to generate LEADS for your business so that you can hit the ground running in your business, today’s topic on ‘Lead Generation Strategies That Work’ will be sure to provide tangible action steps that you can start implementing right after this episode. I am excited to welcome special guest Jennie Wright, Business Growth Strategist & List Build Expert.
About Jennie:
Jennie Wright has been helping business owners grow their email lists & generate leads for nearly 10-years. As the creator of The List Injection Method™, she helps her clients and audience generate leads through inbound attraction and permission marketing.
Having built over 375+ list builds, Jennie understands the essential steps to creating an event that attracts ready buyers AND builds trust & engagement with your audience.
Her mission is to help business owners create intelligent and authentic marketing, lead generation and business growth strategies that drive bottom-line results.
Episode Highlights:
- Why businesses should invest time in growing their list
- Strategic approach to using free events to grow your list
- Insights on the top lead generation strategies for your business (Lead magnets, 3-part video series, live challenges, webinars, online summits)
- How to incorporate brand photos to strengthen the impact of generating leads
Thanks Jennie for sharing your zone of genius on lead generation that works, this episode will truly shift your perspective.
Discover Jennie’s Exact Process To Generate Revenue Now - And Later - From Your List Build Efforts. https://www.growandprofitonline.com/sell-from-your-list
Connect with Jennie:
- Website: https://jenniewright.com
- Instagram: https://www.instagram.com/jennielwright/
- Linkedin: http://www.linkedin.com/in/jenniewrightjlw
- Facebook: https://www.facebook.com/jenniewrightjlw
- Other Links: https://systemtothrive.com
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
What are you passionate about? What is your purpose? At the onset of hearing these questions, it really made me think and ponder… do I answer this as it relates to my mission and vision through my business? Or as a person? Is there a difference? What if we could live life by design… and not by default and really tap into our inner knowing and know how to truly lead oneself? Guess what? It’s possible and I’m so excited to dive into this topic! I’m excited to chat today with Julie Cober, CEO/Founder of the 'Free To BE' Leadership Academy for Women about Becoming HER , the leader she knows she is.
This is a not to miss unfiltered conversation, we go deep. Some of the highlights:
- Tapping into living life by design and what it looks like
- What happens when we live by default
- How we can tap into our true desires
- Stepping into becoming HER - hear Julie’s upfront and candid personal journey that led her to where she is today
- Action steps to take today (we don’t leave you hanging!)
Thank you Julie for sharing your zone of genius with us.
Get in touch with Julie Cober at:
- Free to Be Leadership Academy: https://julie-cober.mykajabi.com/free-to-be
- Website:juliecober.com
- LinkedIn:https://www.linkedin.com/in/juliecober/
- Facebook: https://www.facebook.com/groups/3962701347150927/
- Other links: https://www.facebook.com/julie.cober.5
Connect with Nathalie:
- Website: https://pictonat.com
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
When the pandemic started, there was a shift in habits, a rise in learning new things online while we were inside. I personally have always been one to take on many things and yes it can become crazy however for multipassionate people, it’s a lifestyle that helps them thrive. How do we manage it all? I am excited to have Jessica Tudos on to chat about exactly this, leading a Multipassionate Portfolio Lifestyle - how to manage it without going crazy!
About Jessica:
Jessica Tudos, As an Olympian turned life design coach, professional organizer, and experiential educator based in Toronto - Jessica helps multipassionate portfolioists who feel overwhelmed and unproductive declutter, both physically and mentally, so they can focus on what matters most.
Episode Highlights:
- What it means to be multipassionate
- Tips for managing a multipassionate lifestyle and making it sustainable
- The Tudos method to transformation and leading Multipassionate Portfolio Lifestyle
- Why - are we doing it
- Uncover - see all we have, calendar committments
- Decide - what to keep, let go of
- How - to organize
- Sustain - build a system, checkpoints
- How to nurture and embrace a multipassionate lifestyle
- Why energy managing and having structure is key for beating overwhelm
Thanks Jessica for sharing your zone of genius, this episode will truly shift your perspective.
Win Your Week lead magnet + freebies that including my 100 most inspiring books AND a pdf of my kids book, Kika the Upside-Down Girl
Connect with Jessica:
- Website: https://www.jessicatudos.com/
- Instagram: https://www.instagram.com/jessicatudos/
- Twitter: https://twitter.com/JessicaTudos
- Linkedin: https://www.linkedin.com/in/jessica-tudos/
- Facebook: https://www.facebook.com/jessicatudos/
- Other links: https://www.jessicatudos.com/blog
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
Visibility is defined as the state of being able to see or be seen. What it has meant for me in the last few years is how do I show up on social media all the time to showcase my brand and business… and it’s been a huge learning curve especially for someone who wasn’t born on the internet and it’s also shifted my energy and focus to trying to be learn how to show up in a way that sells… however there’s so much more strategy and depth to showing up and a lot of it starts within and honouring self. When I had a coffee chat with May-kay Tsang last month… I expressed feelings of overwhelm with saying yes to everything and while trying to keep up with showing up and it was no longer sustainable. Her insights totally shifted my perspective and today I’m so excited to welcome special guest May-kay Tsang and today we’re going to dive into Sustainable Visibility® - What it is, what it means to we can show up on our terms.
Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.
She helps underestimated & underrepresented entrepreneurs to take an intersectional approach to visibility, so they feel safer to be seen as they show up more consistently to grow their impact-fuelled businesses.
Episode Highlights:
- Understanding sustainability visibility and how one can start to step into the magic of it
- Tips for filtering requests and knowing when to say ‘no’
- Keys to aligning with sustainable visibility approaches for each unique individual this is both effective and efficient
- Insights on how to apply visibility that converts and leads to sales
- The importance of showing up and how sustainable visibility supports it
- Steps to sustainability - how to start integrating it into their life so that it sticks
"Visibility doesn't mean saying yes to everything." Mai-kee Tsang, The Sustainable Visibility® Mentor
Connect with Mai-kee
- Website www.MaikeeTsang.com
- Instagram www.Instagram.com/MaikeeTsang
- Free Resource: https://maikeetsang.com/25experts
- Join the waitlist for mentorship: https://maikeetsang.com/apply
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
When it comes to your personal brand, how does one truly show up as their authentic selves and boldly ask for what they want? What happens when imposter syndrome kicks in and the comparison trap? There setbacks can really play a number on the ego and I’ve been there many times over. When I started my business, the only way i knew how to grow was through comparison… and only through multiple mindset shifts, coaching programs, facing fears overtime did I lean into showing up with my own personal brand and now there’s no turning back and it’s something I help empower other female leaders do through brand photography. Today, we’re going to fastrack you even further with special guest Nicola Moors, we’re going to really peel back the layers and dive into how to be yourself online and finding your voice and how to be bold and ask for what you want.
Nicola is a Launch strategist and copywriter who creates profitable funnels fuelled by data, research, my client’s personality, and a ton of advanced conversion strategies.
“Don’t take no personally, it’s never about you.” Nicola Moors, Launch strategist and copywriter
Episode Highlights:
- Tips for being yourself online and discovering your inner voice
- Being bold and asking for what you want to get the desired outcomes you never would have imagined!
- Just do it!
- Ask and stay top of mind
- Pitch and go for the opportunity
- Don’t take no personally, it’s never about you
- Getting used to saying what’s on your mind and how to move past imposter symdrome
- Knowing when to filter or not
- The five mistakes everyone makes in their funnels and launches (that are losing you money and customers)
- How to create a brand voice guide that will help your business grow and scale with a team
- Quick tips for tapping into inspiration and generating topics that connect
- Conversational subject lines like talking to a friend
- Keep a list phrases and stories that happened - it’s easy to forget stuff once it happens
- Why metrics are important to track and what the results can tell you
“If you don’t ask, you don’t get.” Nicola Moors, launch strategist and copywriter
Thanks Nicola for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.
Links mentioned in the episode:
Get instant access to the Launch Fuel Formula to crack the code used by your favourite course creator to fire up their launches: https://www.nicolamoors.com/launch-fuel-formula
Connect with Nicola:
- Website: https://www.nicolamoors.com/
- Instagram https://www.instagram.com/nicolamoors
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
For all the business owners and entrepreneurs, you know you gotta show up but the thought of being in front of the camera makes you want to run for the hills. In this episode I help you find ease and confidence in showing up your authentic self with five secrets to rocking your brand photoshoot. These top secrets tips were shared in the Done in a Day Secrets showcase and I'm excited to give podcast listeners the inside scoop on it too.
Episode highlights of the secrets shared:
- Strike a pose - Posing inspiration - Pinterest - Practice those poses in the mirror! Cheesy but true. Muscle memory is a real thing. Work your ANGLES, turning slightly to the side, top down, sitting on the edge of a seat versus leaning back
- Story - Tell a story - a day in the life of… create those story buckets - have an outfit for each! Align with your brand photographer on this. Use a google doc to break out the stories
- Shift in Mindset - the branding shoot is all about capturing the ENERGY you bring on the shoot day, the passion you have for your mission… get SLEEP, drink water, eat light the night before, pamper yourself!
- SHARE the experience with your audience along the way (they love being taken along on the journey!)
Additional tips: use your image within 2 weeks of receiving it, prepare a post in advance for example '3 things you may not know about me', 'Why I’m here' and for DIY-ers - turn off the lights, use natural light, get your hair done, strike a pose!
Want a visual brand audit? Email hello@pictonat.com to book a complimentary 20 min visual brand audit by referencing this episode!
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
One of the most effective ways to connect, learn, and expand your network is through attending virtual summits. A virtual summit brings together industry experts, business leaders, and speakers together online. All these experts talk on or discuss a specific topic. Attendees also register online to attend these summits. These events have become wildly popular and can connect people from all over the world! As an entrepreneur, speaking at a summit can bring incredible growth opportunities. In 2020 I co-hosted my first ever branding and mindset focused summit and I can attest that both the speakers and the hosts got an uplift in leads, referrals and growth opportunities. There is a strategic approach to it all and today we're going to dive into speaking at summits to grow your business with special guest Jenn Zellers, virtual Summit Alchemist and founder of the Virtual Summit Search.
Jenn empowers servant-hearted online business owners to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit speaking and hosting experiences. Through the Virtual Summit Search directories, she connects attendees with awesome summits, as well as hosts with speakers and service providers to help make their summit even more amazing. The Virtual Summit Search team also works with hosts to evergreen their summits to get ongoing leads and sales, and with speakers to make the most of their summit presentations to grow their email list and get more sales - all without being sleazy or gross!
Episode Highlights:
- Why entrepreneurs should consider the opportunity to speak at virtual summits
- How to maximize the opportunity as a summit speaker to build connections and grow your business
- Tips for preparing for a summit with ease
- The ‘no sleaze sales’ method for pitching your business that converts
- When to say ‘no’ to being a summit speaker
- The ins and outs of getting paid as a summit speaker
- What to know and consider about sponsoring a virtual summit event
- How to ask for and attract opportunities to be a virtual summit speaker (hint: tell everyone you want to speak!)
Where can our listeners find you and do you have any promos coming up? http://virtualsummitspeaking.com/
Connect with Jenn
- Website https://virtualsummitsearch.com/
- Instagram instagram.com/virtualsummitsearch/
- LinkedIn https://www.linkedin.com/in/jenn-zellers/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Focal Tangent Facebook group - https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
The number one question I get asked before any photoshoot is what should I wear? I myself wondered the same thing when I had a promotional video filmed for Pictonat.... wardrobe was a huge concern for me, I've been there! And with the right guidance and help, it is truly a fun process. Personal style is a HUGE factor in how we show up and appear on camera, in real life... everywhere. When your image shows that you invest in yourself, others will invest in you. I am soooo excited to welcome special guest Hailey Verity, Personal Style Coach on today's show. We are going to dive into curating those first impressions and what it means to be styled into leadership.
Hailey Verity is a Toronto–based certified life coach and personal stylist. Driven by helping women to restore their confidence and sense of self, often after some serious life change, she founded Hailey Verity: Your Personal Style Coach. Her mission is to provide the women that she serves with wardrobe solutions (with a side of life coaching) that supports them as they regain their confidence, level up their style, and feel good from the inside out.
Though her superpower is style, her background in teaching and coaching allows her to relate to clients and help them ‘unpack’ feelings about themselves (and their wardrobes!) and shed old thought patterns that are no longer serving them…right alongside all the jeans that no longer fit.
When she’s not coaching and styling fabulous women, you’re likely to find Hailey curled up with a book on her dock at the cottage, baking up her almost-famous blueberry cake or playing cards with her three fantastic children.
“Dress for possibility…” Hailey Verity, Personal Style Coach
Episode Highlights:
- Where to begin with it comes to styling
- How to tap into style inspiration to hone in on your personal style
- What styled leadership means and how investing yourself leads to others investing in you
- Pointers on what to wear for a virtual meeting to appear online with confidence
- Tips for on what to wear for a branding photoshoot
- The steps that Hailey takes clients through to tap into their personal style with ease
- Fun conversation that pulls on Hailey’s insights and thoughts:
- Fitted vs. baggy
- Colour vs. neutral
- Accessorize vs. not
- How to overcome the limiting beliefs and embrace YOU and show up with ease
Links mentioned in the episode:
- Yes of Yes by Shonda Rhimes https://www.amazon.ca/Year-Yes-Dance-Stand-Person/dp/1476777128
Connect with Hailey
- Website www.haileyverity.com
- Facebook https://www.facebook.com/haverity
- Instagram @hailey_verity
- LinkedIn https://www.linkedin.com/in/haileyverity/
- Podcast https://haileyverity.com/podcast/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the free Focal Tangent Facebook group https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
Growing up as an introvert, I was often called shy and quiet... and during my corporate career, I remember one of my performance reviews I was told I have a quiet leadership style. I had no idea what it all meant however I know how it made me feel... that I should strive to be more outspoken, upfront, step out of my comfort zone. And I tried, many times over and still do today however now, in a more aligned way... the introvert way... without the anxiety or going against who I am. Embrace who you are and you'll attract exactly what you desire and experience exponential growth! Today i'm so excited to welcome special guest Tara Reid, an introvert coach and so much more... we're diving into introvert friendly marketing methods.
Tara Reid has been a multi-passionate online entrepreneur for 16 years. She is currently a business and marketing coach with a passion for helping introverts learn how to market and grow their business in more introvert-friendly ways. She is also the founder of Entrepreneur Templates as well as the host of the Introvertpreneur podcast and virtual summit.
“Pinterest is a long term strategy with long term results.” Tara Reid, Introvert Coach
Episode Highlights:
- The four key market methods for introverts to start taking action on now for business growth
- How Pinterest and Google search has been the top two success factors for driving traffic to Tara’s website
- Tips for doing a branding photoshoot for introverts with ease
- About the Introvertpreneur Summit, what to expect and the transformation it provides to attendees
More about the annual Introvertpreneur Summit hosted by Tara:
The annual Introvertpreneur kicks off on April 25, 2022.
This summit is different because you will get to focus on your strengths as an introvert and use those to build your business in a way that makes you feel comfortable and confident. And that's why this free event is just for YOU!
Over 5 days you'll hear from 40+ speakers about everything from mindset, productivity, visibility, marketing, and scaling with digital products. And it’s free!
Get your ticket at https://natykaty--introvertmedia.thrivecart.com/2022-introvertpreneur-summit-fast-action/
Where can our listeners find you and do you have any promos coming up? https://thetarareid.com/free-resources
Connect with Tara
- Website https://thetarareid.com
- Facebook https://www.Facebook.com/TheIntrovertCoach
- Instagram https://www.Instagram.com/introvertcoach
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
On today’s show, I am excited to dive into the topic of getting personal with your customers to attract the right people and generate more sales. We welcome special guest Karen Lamont, founder and chief designer of CITRUS - an e-commerce jeweller creating bespoke mementos that celebrate life’s bespoke moments.
Karen has crafted more than 30,000 designs in silver, rose and yellow gold coins and other precious materials so that the moments you’ve crafted are always close at hand. Karen lives and breathes a fully personalized experience. Her strong design sense, quality craftsmanship, creative marketing, in-person and online sales techniques have set Citrus apart as a Canadian brand for almost 14 years.
What sparks joy for Karen is meeting fellow entrepreneurs and sharing experiences that support one another and lift each other up. Starting an ecommerce business can be tough, let alone sustaining it for growth year over year.
“Step into your own voice, it is the path of least resistance.” Karen Lamont, CITRUS
In this powerful episode, Karen shares insights on:
- Key foundations or pillars of growth that led to the success of CITRUS
- How the pandemic impacted her business and led to shifts resulting in phenomenal growth
- Tips for new businesses in getting started with their customer value chain (marketing, sales, fulfillment, and operations) and learn CITRUS’ approach
- Insights on operating an e-commerce store combined with the value of face to face connection for business growth
- Advice for new artisans and businesses on the importance of authentic storytelling and how to start
- How getting clear on your values and leaning into them becomes the basis of your communication
“Be crystal clear on your values. Your values become the structure of your communication strategy.” Karen Lamont, CITRUS
Personalized touches and excelling in customer service for a memorable experience is what CITRUS values. Karen shares her love for humour with her audience and also with our listeners on the show. Be sure to tune into the full episode for key insights that will help your business shift and grow.
Stay tuned for Karen’s upcoming virtual workshop for artisans + makers to help them uncover their true, authentic voice and learn powerful written and in-person communication techniques to attract and engage more customers naturally.
“Think about it from the perspective of your customer and the experience they want to have.” Karen Lamont, CITRUS
Get in touch with Karen at:
- Website: https://craftedbycitrus.com/
- Instagram: https://www.instagram.com/craftedbycitrus/
- Facebook: https://www.facebook.com/CraftedbyCitrus/
Links mentioned in the episode:
- Book title: Untamed by Glennon Doyle
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
Today I’m diving into CEO days. I have a CEO day philosophy that is to take a day where the owner focuses on their own business, working ON their business with no client meetings or engagement, the day is for your business to move the needle. You may be wondering, what is a CEO day, why is it important and how do you structure it… well, I have good news for you, I have special guest Ashley Kang, business strategist and CEO of AHK Business Management and she’s going to spill the tea on CEO Days for your business.
About Ashley Kang:
“A real life Hermione Granger” is a tagline used frequently to describe Ashley. She’s been organizing, planning, and managing everything from a young age, from alphabetizing her personal library to coordinating group projects, to always having a to-do list and up-to-date planner.
During the early years of her career, Ashley spent time working in customer service and client management, juggling grad school and working as an event and client coordinator. She completed her masters in public policy and administration at Northwestern University before spending several years working as a project and policy manager at one of the largest higher education institutions in Illinois. During this time she used her skills in planning and strategy to directly support the board of trustees in areas of policy and project planning and implementation.
The pandemic pushed her to make the leap to be full time in her business, AHK Business Management, where she helps service providers stuck in the overwhelm and chaos of their own ideas. She loves helping her clients set direction and prioritize their action steps so they can move forward with confidence.
When she’s not working with clients, Ashley loves quilting, kayaking, and puttering around in the garden. And in true Hermione Granger form, a book is never too far away.
Episode Highlights:
- What is a CEO day how it can help entrepreneurs be more effective in business and life
- Tips for design your own CEO day and how to hold yourself accountable
- How to implement a CEO day that transforms your business
- Recommendations on frequency how to optimize your CEO day for success
- Getting started with a CEO day and incorporating it into your routine
Thanks Ashely for sharing your zone of genius on CEO days for your business this episode will truly shift your perspective. Join the AHK Business Management Newsletter: https://www.subscribepage.com/ahknewsletter
Connect with Ashley:
- Instagram: https://www.instagram.com/ahkbusinessmanagement/
- Website: www.ahkbusinessmanagement.com
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
In today’s show, I am excited to speak to special guest and Energy Coach, Chernell Bartholomew, about how to reclaim your energy and make habits stick.
Chernell is a mom of 3 beautiful girls, a Certified Health Coach, A Ritz-Carlton Award winning Registered Massage Therapist & Personal Trainer. She is your Vitality Coach! Her focus is making moms feel amazing in their body by helping them discover vibrant energy. Helping moms decrease pain & stress and nourish their unique mind & body so they can live a confident and limitless life. She believes health & wellness is not about quick fixes or deprivation but small habits and Progress over Perfection Every Damn Day! Her clients lose weight but most importantly they learn strategies for real long term success in health, business & life!
It's time to crush these goals & habits once & for all! Motivation is great but it fades, and new habits take time and planning to become solid lifestyle changes. So how do we really commit to make these new & improved habits LAST?
In this episode, Chernell tells her brand story and how she started her business and then shares her top tips for reclaiming your energy and making habits stick.
Episode highlights:
- Start small - Break your goal into manageable chunks. Small tasks to do each day, week.
- Make it easy and enjoyable - You have to also enjoy the process, not just the outcome
- Have a visual tracker - So you can see that check mark or gold star each day & feel accomplishment
- Focus on what you Want, not what you don't want - You want to eat More veggies at each meal. You want Energy, Clarity
The very most important part of this process is the belief that you can become this better version of yourself. We have one life and one body, you deserve to feel amazing!
Tune into the full episode for the complete list of tips from Chernell, her energy is truly infectious!
Get in touch with Chernell at:
- Website: https://www.vitalitymvmt.com/
- Instagram: Instagram.com/chernell.energycoach
- Facebook.com/chernellb
- Get in touch with Chernell for a call to create a plan for you www.calendly.com/vitalitymvmt
Connect with the Host, Nathalie Amlani:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
When I was starting my business, I was overwhelmed with all the tools and systems to choose. It was like researching what kind of stroller to get for a new baby, there are so many options and recommendations and in the end they are all quite similar with different branding.
When it comes to elevating your brand with the help of systems and tools, what does that look like? I'm talking about the behind the scenes view that people don't necessarily see. Today I'm going to break it down into the top five categories of systems that will elevate your brand, essential for saving time and increasing the conversion rate from leads to clients!
Episode Highlights:1. The importance of scheduling tools
2. Why productivity tools are a huge time saver
3. The secret to having design tools to showcase your brand
4. Tips for staying connected to clients behind the scenes on a consistent basis using tools such as Dubsado and Constant Contact
5. Reasons why Financial systems are essential for making decisions
If the thought of doing any of the above makes you hurl, know that there are so many small business experts that can help out! You are not alone. In fact there are professional who can even get you set up in a day. Yes! I was in a Done in a Day coaching program by Systems Saved Me and in the group are experts who can set up systems solutions in a day. For example Dubsado in a day, AirTable in a day, ClickUp in a day. So there is lots of opportunity to get it done quickly through a VIP day. A VIP day where you can help out clients in a day and eliminate the back and forth and retainer. If you're an expert in one of the systems and tools and want to see how you can turn your retainer days into a VIP day, check out the The Done in a Day program.
I hope that this episode was helpful. I really want it to just break down the categories of systems that will really help elevate your brand. And again, these aren't something that the client will see. It is in the background and it is something that you'll see and you'll be aware of but if you have these in place, it'll just really streamline your processes and the customer experience.
Systems and Tools mentioned in the episode:DubsadoDone In A Day ProgramConstant Contact
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
In the latest Pinterest Statistics released by Hootsuite in 2021, it states that weekly conversions on Pinterest grew by 300% last year. With billions of Pins on Pinterest, you'll always find ideas to spark inspiration.
This week, Nathalie chats with Elaine Timms about how to use Pinterest to increase your visibility and grow your business. Elaine is a Pinterest Expert and Strategist who helps other creative entrepreneurs harness the power of Pinterest to transform their business.
Through simplifying, educating, and empowering business owners, she helps them get more ideal people into their communities, sell more products, grow their email list and more.
“I always recommend when you're setting up an account or you're going back through your account and auditing it, take the time to create your keyword bank.” - Elaine Timms, Founder of Elaine Timms Creative
In this episode:
- How to leverage Pinterest for content repurposing
- The 5 pillars to Pinterest success
- How to use keywords
- The key parts of developing a Pinterest strategy
- Tips to monetizing your Pinterest content
- Easy steps to get your brand and business started
“The great thing about Pinterest is that people are actually open to smaller brands. They're not looking to connect with the bigger brands.” - Elaine Timms, Founder of Elaine Timms Creative
Listen in to this week’s episode to learn more about how to maximize Pinterest for your business growth and customer journey.
Connect with Elaine Timms:
- Website:https://elainetimms.com
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
When you’re starting a new business, venture, launching a new offer… one of the first things we’re advised to do is to create a website, a virtual storefront with our branding, copy, images. After it’s all done… now what? Now it’s time to drive that traffic to our website.
In today’s episode, I am excited to welcome special guest and Digital Marketer, Diel Gerber, to chat about Strategies for Driving Traffic to your website.
Diel helps companies manage their paid media budget and get higher return on ad spend. Her agency, Gerber Media, also helps clients manage their SEO, content and social media, making sure all channels are working together. Diel is a blogger and founder of Toronto New Mom blog, a blog that she grows organically every month. Toronto New Mom celebrate 5 years this month.
“Anything that loads really slow on your website for more than two seconds will hurt your SEO ranking…” ~ Diel Gerber, CEO of Gerber Media
Episode Highlights:
- Learn Diel’s story of becoming an entrepreneur
- Actionable tips for driving traffic to your website
- The lowdown on SEO, what it is, how to apply it to your content, and how to make it work for you
- Why having a Google My Business Account is essential
- How brand photos elevate a website and helps optimize SEO
- Understanding Pinterest as a tool to increase organic traffic to your website
- Organic versus paid traffic and how paid media helps increase conversions
… and so much more!
“Your website is our most important asset, think about social media as supporting it.” Diel Gerber, CEO of Gerber Media
Thanks Diel for sharing your zone of genius for how to strategically drive traffic to your website. Be sure to join Diel’s free Facebook community ‘Raising a Business’ to learn more tips and strategies on marketing operations for small business owners: https://www.facebook.com/RaisingaBusiness.
Connect with Diel:
- LinkedIn: https://www.linkedin.com/in/diel-gerber-29062349/
- Facebook Group: https://www.facebook.com/RaisingaBusiness
- Podcast: dielgerber.com
- Website: https://www.gerbermedia.ca/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
Do you ever wonder what branding photography is and what it can do for your business? In today’s episode, Nathalie talks about how personal brand photography helps a business grow.
I’m sure you’ve heard the saying that a picture is worth a thousand words, and that’s especially true when it comes to branding. The quickest way to get your brand identity across is through the images you use on your website and on social media channels. That’s why branding photography is essential for any business owner. Let's take a deeper look into what personal brand photography can do for your business.
Professional images for your brand
Branding photography is a collection of high-quality, professional images created to visually represent your business and demonstrate your brand identity. These photos can include images of you and your team members, your workspace, your products, and any part of your process or daily activities.
Humanize your company
One of the greatest things about branding photography is that it gives potential and current customers a look at the faces behind your business. You may be intimidated by the idea of putting your face out there, but consumers are more likely to interact with and trust a company more if they can see the people behind the brand. Branding photos not only show customers who you and your team are, but they also give interested consumers a peek behind the curtain, so to speak, allowing them to see your process, your products, and what you do every day.
Create a stunning first impression
Did you know that when someone visits your website or social media for the first time, you only have five seconds to make a first impression? You don’t want them to be put off by low-quality images. Professional branding photos create visual interest in your business and give visitors to your website a positive first impression of your brand. The better you present your company, the more likely people will be to get and stay interested in what you offer!
Increase engagement with your brand
While strong content is essential to creating a solid brand identity, visuals are even more important, especially since quality images encourage more people to engage with your business online. Facebook posts with images receive 2.3x more engagement than those without images, according to Hubspot. That’s why images are so essential, especially high-quality, professional branding photos.
You can use your photos everywhere
Branding photos are an investment, but one that’s well worth it! You’ll keep finding places where these photos come in handy, from your website and social profiles, to paid advertising, email newsletters, and even as your podcast cover image. Having these photos on hand makes it easier to properly promote your business and show potential and current clients just how professional you are.
Listen to the full episode to learn more about personal brand photography, the photoshoot process and how investing in branding photography can help your business grow.
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
Customer relationship management is a key process that helps us grow our business, make improvements, facilitate the process of making decisions of where the company will go, and strengthen the relationship with our clients. What customer engagement methods have the highest responses from consumers and how do we get started? You’re about to find out in today’s episode with special guest Cheryl Mason, founder of the Business Within CRM.
Episode Highlights:
- Understanding the big picture of ‘Customer Relationship Management’ CRM and how to get started
- Customer engagements trends to explore and execute with the highest responses
- Tips for mapping out the customer lifecycle, journey and value for strategic planning of touch-points
- Understanding customer lifetime value and how to enrich the bond between each customer
The inside scoop - the trends to explore as we head into the new year are:
- Text messaging engagement
- QR barcodes - having an impactful image, statement that resonates with the audience… can text or email or mail with QR barcode that they can scan to get a private discount, bonus, video. Example instructions on how to use the product
- Nominating and sharing where people can vote
- Mentorship program or accountability where people buddy up
- How consumers should use the product after they're done… extending the life of the service/product
- Creating a mobile App for your business
Thank you Cheryl for sharing your transformational story and unique perspectives that shift!
Connect with Cheryl:
- Instagram Handle: https://www.instagram.com/business_within/
- Facebook Link: https://www.facebook.com/thebusinesswithincrm
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
If you’ve ever struggled with knowing what to say on your website, sales page… and when you’re launching a new offering it just doesn’t sound right..., then this episode is for you! Today with special guest Sara Vartanian, we’re going to unblock that writer’s block and gain insight on how you can launch and create copy that converts.
Sara Vartanian is a launch strategist and copywriter who creates launch strategy & copy that leads with human connection by getting to the heart of what your people need to feel good about you, your offer, and most importantly your promise so you never run out of the folks you love working with or the passion to build feel-good launches.
Episode Highlights:
- Sara’s story and how she became an entrepreneur
- Examples of Sara’s work with entrepreneurs to help with launch strategy and copywriting
- Why is planning and strategy so essential when launching an offer into the world and how to get started
- Five steps for creating an effective sales landing page that converts
- How imagery and use of brand photography helps elevate launches
- Why active listening is the most effective sales strategy and how to apply it
Thanks Sara for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.
Connect with Sara:
- LinkedIn: https://www.linkedin.com/in/saravartanian/
- Facebook: https://www.facebook.com/saravartaniansocial
- Podcast: https://www.saravartanian.com/podcast
- Website: https://www.saravartanian.com/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
When I dreamed of starting my own business, I imagined a store. When I started my photography business, I operated out of my home studio, in my basement. Yes, we transformed a portion of our house where families would come for photoshoots. My home studio is now closed and I now do photoshoots on-location such as outdoors or at the client site, or rent studio photography studio space by hour/day. Do I desire to have my own location? Yes! Will it help me scale and grow my business? I’m sure it will! Is it possible? YES!
If you desire to have a brick and mortar business and gain perspective on how to scale your business to a 7-figure business, this episode is for you. I’m so excited to welcome to the show today Rebecca Lane, founder and Director of Lane School of Music and Rebecca Lane Coaching who has scaled and grown her brick and mortar business to a 7 figure business.
Episode Highlights:
- Rebecca’s journey to entrepreneurship from teaching in her home with a handful of students to leading a thriving 7-figure multi-location brick and mortar business with over 600 students
- The math of getting started with a brick and mortar business
- The key success factors that helped scale her business
- How shifts in mindset shifts helped in making aligned decisions
- Advice for effective goal setting and why it’s essential for thinking big
- Lessons learned that led to successful breakthroughs
- Tips for showcasing your personal brand and how it deepens connection and trust
Thank you Rebecca for sharing your transformational story and unique perspectives that shift!
Connect with Rebecca:
- Instagram Handle: https://www.instagram.com/laneschoolofmusic/ , https://www.instagram.com/rebeccalanecoach/
- Facebook Link: https://www.facebook.com/TheLaneSchoolofMusic , https://www.facebook.com/rebeccalanecoach
- Facebook Group: https://www.facebook.com/groups/powerhousemusicians ,
- Kids Q The Music Podcast: https://www.laneschoolofmusic.com/blog
- Website: www.laneschoolofmusic.com , https://rebeccalanecoaching.mykajabi.com
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
One of my lessons learned when I started my business is that I needed to have a service agreement or contract in place to protect my business. And not just any contract… I started off googling contracts on the internet and buying templates but I didn’t truly understand all the terms and conditions, the language… I would get questions from clients, some of the wording sounded scary, it didn’t cover all the scenarios I need to have boundaries on. It made me realize that I needed to have something created specifically for my business, in my voice. Which I did. I reached out to Adrienne Ng, Lawyer and partner of Open LLP and she helped me create contracts for my business that align with my BRAND, my vision, my mission, written in my voice and I understand how to use them. Expectations are clear on both sides, I have a point of reference when things become unclear.
Contracts are just one side of it, today we’re going to dive into law for startups and entrepreneurs with special guest Adrienne Ng, Law and Partner of Open LLP, a topic that I feel is so essential for the foundation of any brand and business to grow on.
Episode Highlights:
- Adrienne’s serial entrepreneurship journey
- Understanding law for start-ups
- Why contracts are important to protect your business and ensuring you’re on the same page
- Why a custom contract is recommended over a templated agreement
- How lawyers provide insight and value when creating contractual agreements
- Understanding the components of a valid contract; 1) Meeting of the minds and 2) Consideration
- Risks of not having a contract in place for your business
“The biggest risk of not having the kind of contract in place is there isn't any meeting of the minds. The parties have not thought about different eventualities or situations that have not yet arisen. And to distill it into simple terms is if you are not on the same page and something bad happens, then it's going to be very difficult to resolve because you have not agreed to it before you engaged with each other.” ~ Adrienne Ng, Lawyer and partner at Open LLP
Connect with Adrienne:
- Instagram Handle: https://www.instagram.com/open.llp/
- Twitter Handle@openllp
- LinkedIn Linkhttps://www.linkedin.com/in/adrienneklng/
- Facebook Link: https://www.facebook.com/openllp
- Website: http://openllp.com
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Facebook group - Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
Money, money, money…
With every business, part of the measure of success is money…
Money isn’t everything but it’s very important to continue operating your business and whether or not your business will stay open
Today I’m excited to welcome Jayne Dykstra, partner of Zetique, we’re going to talk about managing small business finances.
Jayne has been working with small and medium sized businesses on their finances for over a decade. Empowerment and understanding are central to what her and Zetique do - making sure that business owners have the hand holding they need to ensure proper bookkeeping and financial reports.
Episode highlights:
- How Jayne started her business and became an entrepreneur
- The background behind the branding and naming of Zetique
- Tips for managing small business finances
- The importance of tracking
Key tips for managing small business finances:
- Investing in your business and tracking this to make sure you are profitable
- Ensuring you have money saved for taxes
- Paying yourself
Connect with Jayne:
- Instagram Handle:https://www.instagram.com/mobilebookkeeper/
- LinkedIn LinkJayne Dykstra
- Facebook: https://www.facebook.com/groups/fearlessfinancesforsmallbiz
- Website: https://zetique.com/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
Being an entrepreneur…running your own business, growing a brand… is a huge undertaking, let's not sugar coat it… and you don’t have to do it alone. Whether you're a solopreneur or have a team, there are sources of support and collaboration that are made possible through community. Collaboration over competition is key to growth. There is so much power in community and today we’re going to dive into this very topic with Maria Locker, founder and CEO of RevolutionHER
Maria Locker is an advocate and champion for the advancement of women and female entrepreneurs across North America, and is sought as a speaker, contributor, and expert surrounding topics including economic empowerment, gender equality, lifestyle and business trends, and products that women love. As Founder and CEO of RevolutionHER™ and its sister non-profit organization Momentum, Maria and her team have welcomed over 30,000 members and subscribers, presented over 800 events, and given back over $200,000 in funding and business mentorship to women through their annual awards programming. RevolutionHERTM is dedicated to bringing women together worldwide with impactful events and a community of like-minded peers, providing support and inspiration to help women unleash their potential and live their lives to the fullest.
Episode Highlights:
- Maria’s entrepreneurial journey to becoming the CEO and founder of RevolutionHER
- The importance of self care and identifying signs of burn-out
- Challenges that women face over the years, lack of grace for themselves
- The benefits of community building, being part of a community and how to navigate it to reap the benefits
- How to combat imposter syndrome through conversations with each other and ourselves
The key tips for effectively engaging in community with like minded people through conversation is to: 1) ask for help, 2) be authentic - introduce yourself, and 3) show vulnerability. The key message is to just be yourself.
“When you have a real conversation and you show the vulnerability and you show authenticity, it's really hard for people not to respond to that.” ~ Maria Locker, RevolutionHER
Want to be part of a supportive community of women? Come join RevolutionHER at https://www.revolutionher.com. There is always an incredible line up of events planned year round.
Connect with Maria:
- Website: https://www.revolutionher.com
- Instagram Handle: https://www.instagram.com/RevolutionHerTM/
- Twitter Handle: @RevolutionHerTM
- LinkedIn Link:https://www.linkedin.com/company/2801855
- Facebook Link: https://www.facebook.com/RevolutionHerTM
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
When I get enough sleep, I am energized, my day is productive, I show up better, my mind is clear, and I make decisions with ease. On the otherhand, when I don’t get enough sleep...my day feels sluggish… like I’m hungover, I don’t feel my best self.
Sleep hygiene is something I put high importance on for self care and it also has a positive impact on my business! There’s soooo much to know about SLEEP! I am excited to welcome to the show today, sleep consultant Lily Horbi-(chuck). Today we’re going to dive into helping business owners manage sleep for themselves and their kids.
Lily is a Pediatric Sleep Consultant, Potty Training Consultant and “Oh Crap” Potty Training Specialist. She is the mama behind Lil Baby Sleep with two little one’s herself. She provides customized support to help parents conquer developmental milestones with ease.
Episode Highlights:
- Lily’s story of how sleep deprivation and postpartum anxiety led to becoming a successful entrepreneur
- Why it’s essential for entrepreneurs to manage sleep for themselves to increase productivity
- Simple yet powerful practices for establishing a consistent morning and a bedtime routine for optimal sleep
- How to prepare for the upcoming time change without the hangover feeling with a gradual approach of moving bedtime up by 10-15 minutes a day
- Understanding the ideal duration for naps
- Why getting out of bed right away upon waking up in the morning is the ideal start to the day
“The biggest tip that I would ever give anybody for sleep is to wake up at the same time each day, set your sleep cycles and you'll find that naturally you'll start waking up at that time and you'll start to sleep better. So that is also going to be helpful in terms of maximizing your energy and making sure that you're getting all of the rest.” Lily Horbatiuk, Lil Baby Sleep
Connect with Lily:
- Website: https://www.lilbabysleep.com/
- Instagram Handle: https://www.instagram.com/lilbabysleep/ and https://www.instagram.com/lilpottyplan/
- LinkedIn Link:https://www.linkedin.com/in/lily-horbatiuk-122a098/
- Facebook Link: https://www.facebook.com/lilbabysleepconsulting
- Blog: https://www.lilbabysleep.com/blog
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
What if you can manifest your greatest desires in business and life… what would that look like and feel like?.... And you’re probably wondering, HOW does one even get started with manifesting?
We’re going to dive into manifestation, what it is, how to do it… and the tools for coming home to harmony.
About special guests Nadia and Jillian of Rise Wellness Collective:
Hi! We are Nadia Yanuziello and Jillian Locke, Co-founders of Rise Wellness Collective, a beautiful and supportive safe-haven that encourages you to live from a heart and soul centred space and shine your light into the world.
We believe you already hold the key to accessing your joy; our purpose is to deliver powerful wellness tools to help you come back home to harmony.
We support you along your wellness journey through Yoga, Reiki, Energy Healing, Meditation and healing classes, workshops, privates, courses, personal guides and retreats.
“You hold the key to all your joy…” Jillian Locke, Rise Wellness Collective
Episode Highlights
- Nadia and Jillian’s story on how they joined forces and brought Rise Wellness Collective to life
- Unveiling the power of manifesting, what it is and how to energetically get in alignment to receive
- How to start with journaling and why it’s a powerful tool for believing in self
- Knowing yourself and your desires
- The invitation to write a letter to your future self
- The concept of release and how it opens up the pathway to abundance
- Understanding soul and getting in tune with your spiritual self
- What energy healing is and how it clears the blockages
Connect with Rise Wellness Collective:
- Instagram: https://www.instagram.com/risewellnesscollective/
- LinkedIn: https://www.linkedin.com/company/rise-wellness-collective-home-to-harmony
- Facebook: https://m.facebook.com/risewellnesscollective/
- Events: https://www.eventbrite.ca/o/rise-wellness-collective-28673248517
- Website: https://risewellnesscollec.wixsite.com/website
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
As a leader there can be a lot of pressure… to have the answers, to know what to do in uncertain times. Mindset is huge for helping to navigate unexpected terrain and today we’re going to chat about the new mindset needed to attract and retain top clients and employees post covid. I’m so excited to welcome Lynn Thomas, CEO of Thomas Consulting specializes in client and employee retention.
Lynn Thomas is an experienced, accomplished, dynamic, energetic, and deeply caring leader. She has been committed to cultivating transformative leaders for over 30 years — working with executives, managers, founders, organizations, and institutions to navigate change, rejuvenate culture and exceed their potential in areas of business and beyond. Covid offers companies a rare opportunity to harness the diamonds in the rough and turn them into invaluable insights that can catapult them forward.
"Don't ever underestimate the power of a motivated, engaged, productive, and happy employees…" ~ Lynn Thomas, Thomas Consulting
Episode Highlights:
- Lynn’s career that started out as a Tax Attorney to Private Banker to Change Agent to founder of Thomas Consulting
- Why a new mindset is needed to attract and retain top clients
- How to develop employees and ensure employee satisfaction is high which leads to increased productivity and retention
- Why coming up with 20 solutions/options to a problem can lead to creative breakthrough and how to complete the exercise
- How to leverage a board of advisors
- The keys to retaining top clients with in-depth interviews and why not to use surveys
- Tips for generating referrals in your business by asking
- How to ask for feedback in your business in order to improve, uncover blind spots and grow
- Why Emotional Intelligence is a key skill to tap into for the way forward
Four decision making behaviour questions to ask your top clients:
- Why did they come to you
- Why did they stay
- Why would they leave
- Why would they would refer or not refer you
"...being uncomfortable is the message to you that you're growing…" ~ Lynn Thomas, Thomas Consulting
Thanks for sharing your perspectives that shift!
Connect with Lynn:
- LinkedIn: https://www.linkedin.com/in/lynnthomasjd/
- Blog: https://www.thomasconsultingwins.com/blog/
- Website: https://www.thomasconsultingwins.com/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
In this week’s episode, I chat with Claudia Aronowitz who recently wrote an article on LinkedIn about Toxic Positivity that got over 6000 views. This topic is relevant and one that I felt was essential to bring to the forefront. To help with showing up authentically on social media and to release the need to feel that when we share our story it has to always be positive.
Toxic positivity is defined as an obsession with positive thinking. It is the belief that people should put a positive spin on all experiences, even those that are profoundly tragic. The impact of it is that it can invalidate one’s emotional state, it also increases secondary emotions: it may end up with feelings of being ashamed of being sad or embarrassed about being afraid or angry.
Claudia Aronowitz is an accomplished personal development and relationship coach. Claudia uses compassion, insight and straightforward communication to support her clients through change and transition. Her ability to clarify complex situations, and break them down into accessible steps, helps her clients gain new perspectives and confidence, while embracing new opportunities.
Positivity can be toxic because part of being positive is accepting that you have bad days and things you dislike and all kinds of feelings. ~ Claudia Aronowitz
In this episode:
- Learn about Claudia’s journey to entrepreneurship
- Understanding toxic positivity, the impact it can have and how to respond to it
- The powerful concept of the word AND and it permits you to embrace the good and the bad
- Acceptance, facing fears, and how to change the relationship with yourself
- Embracing how both humans and relationships are perfectly imperfect
- The process of getting to know yourself, to have personal awareness and why it’s essential in leadership
...I can say I'm having a hard time. I can say, you know, this year has been complicated. I can be real, permitting the other person to be real too…. ~ Claudia Aronowitz
Thank you Claudia for sharing your story, it truly provides powerful perspectives that shift.
Connect with Claudia:
- Website: www.claudiaaro.com
- Instagram:https://www.instagram.com/claudiaaronowitz_coaching/
- LinkedIn: https://www.linkedin.com/in/claudiaaronowitz/
- Facebook: https://www.facebook.com/ClaudiaAronowitz/
- Blog: https://claudiaaro.com/blog/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
You’ve invested in your brand, thought of a name… the colours, the website domain… there’s time, heart, and passion that goes into it. And it’s important to protect your brand because reality is, someone else can have the same thing too! Even naming this podcast, I went through weeks of research to pick a name that I can protect, that is unique but also aligned to who I am. Today we’re going to dive into the very important topic of brand protection and trademarks with special guest Cynthia Mason, a Canadian lawyer and trademark agent. I met Cynthia in a women’s entrepreneur group and she has educated and helped many entrepreneurs on trademarking for business.
Cynthia Mason is a Canadian lawyer and trademark agent with a passion for helping businesses arm themselves with the information and tools necessary to protect their brands from copycats. Over the span of her 20-year legal career, she has worked with numerous Fortune 500 companies to protect their names, logos and taglines from theft and misuse.
Cynthia is also a legal innovator and has developed an online platform for registering and monitoring trademarks, making professional brand protection accessible for entrepreneurs and small businesses.
Episode Highlights:
- Learn about Cynthia’s path to entrepreneurship
- Understand the meaning of what a trademark is and why it’s necessary for your business
- Discover tips for protecting your brand
- How to choose a good name that can be trademarked
- Why is there so much value in your brand and protecting it
- Tangible action steps for moving forward
- How a Trademark agent can help with the trademark process
“Register your trademarks, your name, your logo. If you're using a tagline, register that as well. They really are fundamental elements to your brand and you want to make sure that you own them. Don't make the mistake of believing that just because it came out of your head, you actually own it. You have to take the steps to own it. And the steps are not difficult. They can be intimidating, but there are people there who can help you.” ~ Cynthia Mason, Mason PC
Thank you Cynthia for sharing your perspectives that shift! Get in touch with Cynthia for a free consultation to obtain more information about owning and protecting your name, logo or other trademarks here: https://masonpc.com/book-a-consultation/
Connect with Cynthia:
- Instagram Handle: https://instagram.com/masonpctrademarks
- Twitter Handle: CMasonPC
- LinkedIn Link:www.linkedin.com/in/masonpc
- Facebook Link: MasonProfessionalCorporation
- Blog: https://masonpc.com/blog/
- Website: https://masonpc.com
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
Your busy season is approaching… your heart beats faster, it feels as though there are less minutes in a day to get things done, to prepare, it’s showtime… but wait, you haven’t had a chance to connect with your partner or your family… "there will be time... when things get less busy…", by then there may be tears, frustration, yelling. Does this feel familiar? This is my storyline on repeat and guess what? There's a way that couples can survive and thrive in the busiest of times.
I’m so excited to welcome Allison Villa, Psychotherapist + Relationship Expert, creator of The 4 Relationship Seasons-, and host of the Couplehood podcast. We learn about how to apply the 4 Relationship Seasons lean into her expertise on helping couples remain healthy during peak periods in business… and during uncertain and stressful times such as a pandemic. Her honest approach to parents in love has impacted couples, and families, worldwide.
Episode Highlights:
- Allison’s personal story of recovering perfectionist meets motherhood
- The inspiration behind Allison’s brand vibe and the evolution of her personal brand
- The 4 Relationship Seasons: what they are, why every couple goes through them, and why naming them is empowering and provides clarity/direction
- Tips for entrepreneurs for managing expectations in relationships during the coping season
- How couples can survive and thrive during the peaks and valleys of the entrepreneurial journey
- Recommendations for couples on how to deal with periods of uncertainty
- The breakdown of Allison’s marriage that led to a breakthrough
Thank you Allison for sharing your story and unique perspectives that shift!
Find out your Relationship Season by taking the free quiz: https://www.allisonvilla.com/quiz
Connect with Allison:
- Instagram Handle: https://www.instagram.com/allison__villa/
- LinkedIn Link:https://www.linkedin.com/in/allison-villa-39342ab0/
- Facebook: https://www.facebook.com/allisonvillarelationshipexpert
- Podcast: https://www.allisonvilla.com/podcast
- Website: https://www.allisonvilla.com/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
A website is essential for your business growth, think of it like a virtual business card, a virtual storefront where visitors can enter and browse and get to know you, your product, your service. How can you get them to stay a while longer? How can you get them to BUY? This is one of my favourite topics to dive into because I see the impact that websites can make and that professional brand photos can make on a website.
In today’s episode we dive into how to create a website that sells, that will attract your dream client with special guest Erin Dean Williams, website designer and brand strategist for entrepreneurs.
Erin Dean Williams is a leading website designer and brand strategist for entrepreneurs. She’s helped dozens of entrepreneurs create drool worthy brands and websites that increase revenue and standout.
… creating your website and your content strategy is an opportunity to go back to the roots of why you started your business…. ~ Erin Williams
Episode Highlights:
- [3:08] The story of how Erin became an entrepreneur
- [8:49] Why a website is essential for portraying your brand vibe and for business growth
- [10:48] Tips for designing a website that sells
- [15:15] How to be strategic and intentional with the content on your website or blog and why it matters
- [18:21] Ways to effectively manage your website and mistakes to avoid
You want that one-liner or headline at the top of the page, because you only have five seconds to really engage people that land on your website. You want that top part of your website to tell people what it is you do and how you can help them and have a call to action to either book a call with you or buy your product or buy your service. ~ Erin Williams
Stay tuned for Erin’s upcoming online course, Brand Accelerator for Coaches, launching in September.
Connect with Erin:
- Website: https://erindeanwilliams.com/
- Instagram: https://www.instagram.com/erindeanwilliams/
- LinkedIn: https://www.linkedin.com/in/erin-williams-0a8b9445/
- Facebook: https://www.facebook.com/Sunrise-Brand-Studio-104335828025065
- Blog: https://www.sunrisebrandcollective.com/blog
Links mentioned in the episode:
- https://www.sunrisebrandcollective.com/freebies ,
- https://erindeanwilliams.com/booked-coach-brand-accelerator
Connect with Nathalie:
- Website: https://pictonat.com
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
Did you know that affirmations are a part of your toolkit to help with your mindset, keeping you positive and helping with building confidence? True story. I’m so excited to welcome special guest Tanya Thomson to chat about enriching your mindset for high performance and growth… in business and in life. This episode will truly shift your perspective.
Tanya is the founder of RYSE; a business built out of necessity, both for herself but also for the struggles that we as women go through.
As a Marketer in the corporate world, Tanya had a successful career, working for big brands like RBC, Air Canada, AT&T, Kraft Heinz, the list goes on. When she went on mat leave, she thought she'd return in 9 months and pick-up exactly where she left off. That clearly was not the case. Her former employer filled her role, leaving her unemployed. Less than two weeks later COVID-19 hit.
The months to follow were an emotional roller coaster, from being forced to sell their condo & move in with her parents, to figuring out what she was going to do with her life. After a year of soul searching she found that her story was very similar to many other women; though the words are different the storyline is always the same. Women feeling unworthy, undervalued and unappreciated.
This is why we need to make changes. So, with that thought, RYSE was born.
RYSE strives to empower all women through positive affirmations and every day reminders; we provide the tools to enrich your mindset.
Episode Highlights:
- [03:08] How Tanya created her own opportunity with the creation of her company Ryse
- [08:21] Insights on the parallels between the determination and grit of athletes to high performance in business
- [11:56] How happiness and success are correlated
- [14:24] The four categories of the Ryse Affirmation cards and how it empowers and speaks to people on different days
- [18:43] Experience a live card reading
- [21:26] How consistency is key for forming habits and enriching your mindset
- [26:12] Tips for leaning into being open and vulnerable
- [31:16] The power of looking at challenges as new opportunities
Look at challenges as opportunities for new beginnings. ~Tanya Thomson, Ryse
This episode will truly shift your perspective.
Resources mentioned in this episode:
- Mamas and Co. community membership for women entrepreneurs https://www.mamasandco.com/a/42958/ao4jcZBy
Connect with Tanya:
- Instagram: https://www.instagram.com/shop_ryse/
- Facebook: https://www.facebook.com/shopryse
- Website: https://shopryse.ca/
- Join the free Facebook group: https://www.facebook.com/groups/shopryse/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
In this week’s episode, I chat with Kara Kennedy, Co-Founder of Little White Sneakers, all about building a brick and mortar business, pivoting during the pandemic, and creating exceptional marketing campaigns.
With a background in small business marketing, Kara was inspired to start her own business. Aware of the volume of clothes her three kids went through and the negative impact on both her wallet and the planet she was inspired to make a difference.
Little White Sneakers (named after a pair of shoes her daughter only wore 3 times) was born. It offers parents a positive alternative to fast fashion with resale, overstock and new high quality brands (many locally made).
“We've tried to change the image and the perception of retail. Shopping “used” is actually a really smart, hip and trendy way that's really helping the planet.” - Kara, Co-Founder of Little White Sneakers
In this episode:
- How waste and overproduction of clothing in the fashion industry inspired her business
- Must-know steps when opening up a brick and mortar business
- How her logo symbolizes rebirth and connection to the earth
- Kara’s tips for creating excitement and buzz via email and social media marketing
- Her company’s biggest wins and challenges throughout this time
- The mental benefit of staying active and impact it has had on her career
- How calming your body through activity has the same impact as meditation
Connect with Kara:
- Instagram: www.instagram.com/little_white_sneakers
- Twitter: www.twitter.com/lilwhitesneaks
- LinkedIn: https://www.linkedin.com/in/karak/
- Facebook: https://www.facebook.com/littlewhitesneakers
- Blog: https://www.littlewhitesneakers.com/blogs/media
- https://www.littlewhitesneakers.com/
Be sure to shop their daily sales and promotions over on* Instagram*
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
What does leadership mean to you and how do you embody it? Perhaps you’re climbing the corporate ladder or have a small business that you’re trying to grow. Regardless of what it is, leadership is a key trait that we all desire and have within us.
This week, I’m thrilled to chat with Christine LeLacheur, CEO of Cheurfire Consulting Inc., all about leading from within.
Christine is a speaker, corporate trainer, executive coach, and facilitator specializing in the areas of emotional intelligence, personal development, leadership and management, interpersonal communication, relationship building and team development with a focus on emerging leaders, mid-level managers, and entrepreneurs.
In the fall of 2020, Christine co-founded the C Factor Community, a comprehensive 7-week virtual leadership program for mid-level managers that includes personal development, professional development and – most importantly – membership to a community to help managers collaborate and connect with other leaders at their level.
“Find what people are good at and encourage that because it's shown time and time again, that people are more engaged, successful and happier if they can focus on what they do best.” - Christine LeLacheur, CEO of Cheurfire Consulting
We chat about:
- How the C Factor Community is changing the game for leaders in any industry
- Why you already have leadership abilities within you
- Tips to find your inner strengths
- Leadership vs. management
- Tips to hone in on your leadership qualities
“You don’t need to change who you are to be a leader.”Christine LeLacheur, CEO of Cheurfire Consulting
Upcoming promotions from C Factor Community: The next cohort starts on September 20th. Register by September 1st for the early bird rate. Any podcast listeners will receive a BONUS coaching program before the program starts, valued at $350.
Connect with Christine:
- Website: www.cfactorcommunity.com
- Email: hello@cfactorcommunity.com
- Instagram: www.instagram.com/christine_cheurfire
- Instagram: www.instagram.com/cfactorcommunity
- Twitter: www.twitter.com/cheurfire
- Twitter: www.twitter.com/cfactorteam
- LinkedIn: www.linkedin.com/in/christine-lelacheur
- Facebook: https://www.facebook.com/christine.lelacheurmihailidis
- https://www.facebook.com/cfactorcommunity
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
This week on the podcast I dive into the Five Keys to Building a Solid Brand Foundation.
What is a brand? A brand is what people say when you’re not in the room, it’s the EXPERIENCE that people have when they interact with a brand - it has to do with feelings and emotions. No matter what stage a brand is at, revisiting the FOUNDATIONS of the brand will ensure that it is authentic and continues to connect to its target audience.
As a Brand Strategist and Photographer, I help women entrepreneurs look and feel amazing online with visual branding that deepens connections and leads to business growth. Having a solid brand foundation helps you gain clarity and purpose, and bring authenticity to your brand story, connecting you with the people you love to serve.
“Knowing your client will help with effectively communicating to them in a way that makes them feel heard, understood and acknowledged when they interact with your brand.” Nathalie Amlani, Pictonat Creative and Host of Focal Tangent: Perspectives That Shift podcast
In this episode, I go in depth on each of the Five Keys to Building a Solid Brand Foundation:
- Define your why
- Identify your brand vibe
- Know your Client
- Showcase and Shine
- Consistency is Key
“Getting really clear on your voice has a powerful ripple effect across your business, as it establishes trust and a cohesive user-experience as people know what to expect from you.” Nathalie Amlani, Pictonat Creative and Host of Focal Tangent: Perspectives That Shift podcast
When you consistently showcase the foundations and uniqueness of your brand and what you love to do, the result is an increase in sales, a rise in audience growth, and added brand value.
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Brand Builder Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
What does scaling your business look like to you? Where do you want your business to be in one year, three years, or even five years?
In this week’s podcast, I’m so excited to chat with my friend Giovanna Aiello about how she scaled and grew her business by relaunching her service based business, Mindful Mommy and launching a brand new product, Mumdies.
Gio’s mission is to put moms first. This is the foundation and ethos of both her companies.
In 2017, Giovanna started her first company Mindful Mommy Doula & Birth Photography Services. Her team at Mindful Mommy has attended hundreds of births and supported hundreds of women.
"Meditation is what led me to follow my passion of being a doula. It allowed me to quiet down enough to actually hear myself and see the signs that the universe was giving me." - Giovanna Aiello
In this episode:
- How meditation and mindfulness sparked her entrepreneurship path
- How she built her brand identity
- Why it was essential to scale her business and how she did it
- How Mumdies came to life
- Tips to reset your sleep cycle
Giovanna spends her days and nights as a birth and postpartum doula, supporting women through their most vulnerable moments. After supporting so many women for so many years this is how the creation of Mumdies came to be.
Her story and grit provides perspectives that will shift your thinking on the possibilities to scale and grow your dream business.
Connect with Gio:
- Instagram: https://www.instagram.com/mindful_mommy_doula/
- LinkedIn: https://www.linkedin.com/in/giovanna-aiello-0a8947149/
- Facebook: https://www.facebook.com/gio.aiello1
- https://mumdies.com
- https://mindfulmommydoula.com
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Brand Builder Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
In this week’s episode, I sit down with Laura Niesslein, a nutritionist, registered massage therapist, yoga instructor, and the owner of Shey Wellness, a Toronto-based clinic.
Laura and I met a few years ago when I did branding photos for her business and I recently completed her Shey Method Nutrition and Wellness program.
She has over 12 years of experience in the health and wellness industry and her passion lies in educating people and supporting them on their journey to looking and feeling their best — while still allowing for indulgences!
“I think as a business owner, the biggest lesson for me was to learn to ask for help and let go of control. Learning to delegate and knowing that I am not in control over everything that's happening and being okay with that.” - Laura Niesslein
In this episode:
- How stress and overworking contributes to rising health issues an leaky gut
- How your gut is linked to your mental health
- What a journey to healing a leaky gut looks like
- Shifts you can make to overcome overwhelm as an entrepreneur
- Tips to manage your stress as we move through season changes
Laura is primarily focused on digestive health and stress management. What makes her practice unique is that she applies her extensive knowledge in nutrition, massage, reiki and yoga therapy to provide a holistic approach to her clients.
Resources mentioned in this episode:
- Get 10% off of Laura’s Shey Method Nutrition and Wellness Program by mentioning the Focal Tangent podcast https://www.sheywellness.com/the-shey-method
Connect with Laura:
- Instagram: www.instagram.com/sheywellness
- LinkedIn: https://www.linkedin.com/company/shey-wellness-clinic
- Facebook: www.facebook.com/sheywellness
- Shey Wellness Shop: https://www.sheywellness.com/wellness-shop
- Shey Wellness Website: www.sheywellness.com
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
This week on the podcast, I chatted with Emily Edwards, a registered nurse and founder of The Good Birth Co., about birthing a business and growing a community.
Emily is here to change the culture of perinatal care. The Good Birth Co. is an online space that provides full-spectrum pregnancy, birth, and postpartum support. She helps people create the birth experience they want or process the one they didn’t. Dismantling the systems that never served the people drives her work.
“You can see now again in my social media presence that I love to challenge the status quo. I love to push boundaries. I love to start controversial conversations around tough topics.” - Emily Edwards, The Good Birth Co.
In this episode:
- How the traumatic birth experience of her first child led to creating her business
- How her branding challenges the typical branding found in the wellness space, and why she wanted it to be that way
- The impact community has had on her business and networking
- Tips for breaking through your fear of showing up authentically online
- How she redefines storytelling as part of her birthing work
Emily loves hip hop, is married to a recording artist and is the mom of three brilliant kids. She’s obsessed with dog training and is figuring out how to live with Rheumatoid Arthritis.
Connect with Emily:
- Instagram: www.instagram.com/thegoodbirthco
- LinkedIn: https://www.linkedin.com/in/emilyedwardsbscn/
- Facebook: https://www.facebook.com/thegoodbirthco
- Podcast: thegoodbirthco.com/podcast
- https://thegoodbirthco.com/
- www.thegoodbirthco.com/birthstoryinventory
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Brand Builder Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
Have you ever wondered what brand management is, and how it can benefit your business? It’s so much more than brand colours and fonts, and this week on the podcast I sit down with Katherine Choi, an engineer turned Brand Manager at Nestle, to talk all about it.
Starting her career as a chemical engineer, she realized it wasn't her passion and went to pursue a career in marketing and business management, so she got an MBA at Rotman School of Business. She has worked on both the agency side and product side in terms of branding, marketing, and product development for major consumer goods companies such as Heinz, Mattel, and Nestle on various brands and categories. Product marketing and branding is her expertise and she looks forward to sharing her knowledge in this conversation.
“Test and learn is still the very best because when you ask potential consumers about what they think about products, how they answer may not actually be how they would buy. If someone paid for something, that's the true, true test.” - Katherine Choi
In this episode:
- Brand management for products vs. services
- Different stages of brand awareness
- How to position your brand in the market
- Tips to manage a brand for continuous growth
- Tips for working with freelancers and agencies
- Different types of media spend
Connect with Katherine:
- LinkedIn: https://www.linkedin.com/in/katherinechoi
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Brand Builder Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
In today’s show, I am so excited to talk about how to ignite your brand online using your personal brand photos. It may feel uncomfortable to post so many personal branding photos of yourself but today, I’m going to dive into the many ways that your brand photos can make an impact and help you grow your business.
Before we begin, I want to take a step back and recap on what a personal brand is: A personal brand is the perception portrayed of who you are, your values, your skills, and your vibe. It’s your story, your sense of beliefs and attitudes. How you promote yourself will shape your personal brand and that is why the secret is to be authentically you. It may sound cliche but by being yourself, you will attract your ideal clients who want to work with YOU and align with your mission, values, and vibe.
Think about it this way, there may be many businesses offering the same products or services as you but there is only one of YOU, you are unique and that is what makes your brand stand out. In a personal brand photoshoot, we capture your essence and showcase your brand vibe and various perspectives of the business owner in action.
“A personal brand is the perception portrayed of who you are, your values, your skills, and your vibe. It's your story, your sense of beliefs and attitudes, so how you promote yourself will shape your personal brand, and that is why the secret is to be authentically you.” - Nathalie Amlani, Founder of Pictonat Creative
You’ve made the investment in getting a batch of on-brand photos of yourself and your business and you may be thinking… now what? How do I start using them to grow my brand? Find it out in today's episode!
In this episode:
- How to use your images to bring your content buckets to life
- Using your brand photos for marketing your services
- Showcasing your guest appearances and published content
- How to make a powerful first impression with your photos
- Using brand photos for personalizing your email marketing
Tune into the full episode for deeper insights on each of the five tips. For a complete list of tips, download the free guide with the full list of 'How to Use Your Personal Brand Photos to Ignite Your Brand', find it at: https://pictonat.com/free-checklist-branding-photos/
Links mentioned in the episode
- Canva: www.canva.com
- Complete checklist on Twelve Ways to Use Your Personal Brand Photos to Shine Online: https://pictonat.com/free-checklist-branding-photos/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Website: https://pictonat.com
In this week’s episode, I chat with Tania Moraes-Vas, founder of Warrior Life Creative Co.-- a full-service creative agency.
Tania uses her zone of genius in writing, photography and content creation to help impact-driven and heart-inspired entrepreneurs focus on their zone of genius and leave the content to her.
She is also a creative partner and Editor-in-Chief at YGTMama Media Co and co-founder of Mama Brain Magazine with her biz bestie, Sabrina Greer.
We talked about what makes a story so impactful, and also how you can share yours in a powerful way.
"Your life is multifaceted. You have many layers to yourself, why is your business any different? And if business is an extension of who you are, I think business is very spiritual, to be honest." - Tania Moraes-Vas
Listen in to hear more about:
- How her different careers brought her to her dream business
- The significance of storytelling in your life and business
- The biggest pieces to building an aligned and soulful business
- How to get comfortable with being vulnerable
When Tania isn't busy putting out fires or igniting you into wildfire self-expression, she is building lego with her family, cozying up with a cuppa chai and some good books, or envisioning world domination where every creative is fully self-expressed.
Connect with Tania:
- Instagram: https://www.instagram.com/taniajanemoraesvaz/?hl=en
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- https://pictonat.com
In this episode, I share with you my top tips for props to bring and consider for your upcoming brand photoshoot.
One of the questions I hear often as a photographer is “what do I do with my hands?” Posing is always a concern when you're having your photo taken and I'm here to help! As a photographer, I’m here to guide you and direct you as you're in these sessions.
You may be feeling nervous and oftentimes having a prop or having something that feels customized to your brand can really help ease those nerves.
“If you're choosing props for your branding session, think about how you can best represent the work you do, and the products or services you offer.” - Nathalie Amlani
In this episode, we go into:
- How your props can illustrate your personality or lifestyle
- My go-to props for every photoshoot
- How to make a rental space feel like your own
- Choosing props for service based businesses and product based businesses
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- https://pictonat.com
This week on the podcast, Nathalie chats with Wendy Huynh about pivoting, mindset, and leaning into the unknown.
Wendy is the Owner of Beauty Babe Lounge, the #1 trusted lash a brow studio in midtown Toronto dedicated to emphasizing your natural attributes, while providing you with the highest level of care and attention. As a mother, she understands that time is precious, which is why she focuses on semi-permanent treatments and offers high performing products that allow you to manage your beauty routine more efficiently.
As a Master Lash Artist with over two decades in the beauty industry and 11 certifications under her belt, she understands how important it is for women to pay extra attention to self care, how the power of something seemingly so small and simple as getting lash extensions could completely change their confidence as they take charge of their day with ease.
“There are opportunities everywhere if you choose to look for them. If you believe that there isn't, then there won't be. But if you believe that there is, then they're going to show up for you.” - Wendy Huynh, Founder of Beauty Babe Lounge
In this episode:
- Wendy’s unique story to owning her business
- The process of choosing her brand name and colours
- How she pivoted to make her business profitable during COVID
- Wendy’s tips for creating a resilient mindset even in the hardest times
Promos for our listeners:
- www.beautycounter.com/wendyhuynh (use code CLEANFORALL20 to get 20% your first order)
Get in touch with Wendy at:
- Facebook: www.facebook.com/beautybabelounge
- Instagram: www.instagram.com/beautybabelounge
- ToriBelle Magnetic Lashes: https://www.toribellecosmetics.ca/?webalias=BabeLashes
- www.beautybabelounge.com
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- https://pictonat.com
This week on the podcast, Nathalie chats with Ashleigh Frankel to talk about self compassion and becoming a fearless leader.
At the heart of Ashleigh’s mission is the belief that nourishing our whole selves fuels our greatest potential. To go forward, we must first go inward.
She is a certified transformational leadership coach, applied mindfulness expert, keynote speaker and meditation teacher, and has helped hundreds of individuals, teams and organizations grow their capacity for sustainable well-being and resilience through heart-led leadership, so they can thrive in all areas of life.
Ashleigh has a special gift for empowering women, guiding them back home to themselves with The Inner Work Method, an integrative process of self-rediscovery that empowers women to remember who they are, dust themselves off and harness their innate wisdom.
Ashleigh’s work is founded on a powerful blend of good science (from the fields of positive psychology, mindfulness and neuroscience), ancient wisdom traditions + her own personal journey.
Previously a lawyer, Ashleigh hit burnout and overwhelm.
In her burnout came her breakthrough. Fuelled by a science-backed + soul-centred purpose, Ashleigh has created a “greenhouse” for human flourishing for both private clients and as co-founder of The WiseMind Co. Using an integrated approach that draws on her expertise in mindfulness, meditation, positive psychology and neuroscience, her workshops, retreats and coaching programs have helped others return to wholeness, and navigate their lives and transitions with greater clarity, ease and joy.
“Self-compassion really is about self caring. And when we're self-caring, we're creating an internal environment within us that feels safe. So when we're beating ourselves up, we're perpetuating that fear state.” - Ashleigh Frankel, Co-Founder of The WiseMind Co.
In this episode:
- How to move through fear
- The science behind transforming fear
- Tips to building lasting self compassion
- Knowing your inner critic vs. your inner ally
Get in touch with Ashleigh at:
- Website: https://www.thewisemindco.com/
- Email: ashleigh@thewisemind.ca
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- https://pictonat.com
Welcome to the very first episode of the podcast!
This week, I dive into the purpose and intention behind the name of the podcast, as well as share my five biggest lessons that I’ve learned in life and business over the last decade.
With my 40th birthday right around the corner, I can’t help but feel extremely grateful for all of the hard lessons and moments that have transformed my perspective. I truly feel like I’m living my utopia.
“When we own our story and allow vulnerability, it really unlocks courage.” - Nathalie Amlani
In this episode, we go into:
- The value and importance of community
- Why entrepreneurs need human interaction
- Using vulnerability as your superpower
- Leaning into your intuition to make tough decisions
Resources Mentioned in the Episode:
- Purchase the Life, Love, Lemonade Book: https://pictonat.com/lifelovelemonade/
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- https://pictonat.com
Welcome to the Focal Tangent: Perspectives That Shift Podcast!
I'm your host, Nathalie Amlani, and in my years of business and entrepreneurship, I've learned a thing or two.
I'm a photographer and branding expert, and while I love a great brand and capturing your most memorable moments, what has always stuck with me the most is that there is always so much more than meets the eye.
Join me each week as I interview an incredible guest, or share insight from my own experience. There's always a story and so much can be learned from it.
Be sure to subscribe to the show so you can catch each new episode, and leave us a rating and review if you love what you hear!
Connect with Nathalie
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- Website: https://pictonat.com
- Book a discovery call: https://hello.dubsado.com/public/appointment-scheduler/602fc97d86779e7b255cda46/schedule