The Unstoppable Marketer: Recent Episodes
Trevor Crump & Mark Goldhardt
Trevor Crump and Mark Goldhardt bring you quick marketing tips, tricks, and trends for the B2C business owner, entrepreneur, and marketer.These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. And continually practicing what they preach.Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this digital marketing podcast will not let you down.
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In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing revenue versus variable profits. They share unconventional tactics like tripling ad spend during high-demand periods and why turning off discount codes when slashing prices prevents margin erosion.
Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!
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Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and demand capture, the importance of the "filter phase" for negative keywords, and why post-purchase surveys asking "how long have you been searching?" can transform your channel strategy. Mark shares real examples of brands hitting their best new customer acquisition days in October—typically a down month—by properly leveraging Google alongside Meta.
Connect with the Unstoppable Marketer on Instagram, Facebook, X, and youtube @unstoppablemarkerspodcast and share your thoughts on channel diversification strategies.
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In this episode Trevor and Mark dive into the challenges keeping e-commerce owners and agency leaders up at night. They explore the impact of AI-generated content, shifting social media landscapes, and macroeconomic pressures on consumer spending. The duo discusses strategies for standing out in a crowded market, the importance of consistent customer touchpoints, and why brands must adapt to new efficiency standards. Despite current hurdles, they highlight opportunities for growth and success in the evolving digital marketplace.
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Trevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 35% discounts. They reveal a unique two-pronged approach to Black Friday sales that has yielded a 30% improvement in overall November performance.
Follow us on Instagram and TikTok @unstoppablemarketerpodcast for more marketing insights and direct feedback!
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Join us as Mark Goldhart and Trevor Crump explore the critical importance of creative velocity and diversity in digital advertising. They dive into how uploading varied content more frequently can lead to lower CPMs and better overall ad performance. The duo shares insights on leveraging user-generated content, the value of static ads, and why aiming for "lightning in a bottle" isn't a sustainable strategy. They also touch on the Pareto principle in advertising and draw parallels with sports to illustrate the need for consistent, predictable outcomes in marketing.
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Trevor Crump and Mark Goldhardt dive into recent marketing strategies that have captured attention. They analyze Cracker Barrel's logo controversy and subsequent recovery, Cozy Earth's innovative Bedrock Challenge, and Lo Hause's character-driven content approach. The hosts explore how these brands leveraged unique ideas to stand out, discussing the importance of entertainment value, audience engagement, and creative partnerships in modern marketing campaigns.
Follow us on instagram @unstoppablemarketerpodcast for more marketing insights and direct feedback on the podcast.
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Trevor and Mark dive into the recent Cracker Barrel rebrand controversy, exploring its impact on customer trust and brand identity. They dissect the risks of alienating loyal customers, the importance of maintaining unique selling points, and the potential consequences of changing a beloved restaurant experience. The hosts offer creative suggestions for doubling down on Cracker Barrel's nostalgic appeal, proposing unconventional ideas like mismatched chairs and hiring chatty older servers to enhance the "grandma's house" vibe.
For more exciting daily content, follow us on Instagram @Unstoppablemarketerpodcast!
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Trevor Crump and his co-host Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have declined since 2021, and how this impacts overall business success. The hosts offer unconventional insights on increasing customer lifetime value, including sending more frequent emails, building community, and staying top-of-mind. They challenge the notion that high ROAS is always best, arguing that brands focused on retention can afford lower acquisition costs and ultimately win in the long run.
Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and to connect directly with the host.
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Mark Goldheart and Hevor Krump dissect the aftermath of American Eagle's Sydney Sweeney ad campaign. They explore the pitfalls of chasing trends, the power of niching down in marketing, and why inclusivity isn't always the best strategy for brands. The duo delves into case studies like Lululemon and TikToker Hubs Life to illustrate the risks of expanding too broadly or changing your core audience. They argue that successful marketing often requires targeting specific demographics, even if it means excluding others.
Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and direct feedback.
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In this episode of the Unstoppable Marketer podcast, hosts discuss the controversial American Eagle campaign featuring Sydney Sweeney and its impact on brand visibility. They analyze the marketing strategy, drawing parallels to historical advertising tactics and exploring the potential shift in advertising trends. The hosts also delve into the broader implications for businesses seeking to capture attention in saturated markets.
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In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the importance of levity and entertainment in advertising. They explore how brands can stand out by incorporating humor and vibrant colors in their marketing strategies, drawing parallels to recent trends in movies and social media content. They emphasize the value of bringing joy to consumers' lives through advertising, rather than adding more weight or seriousness.
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Trevor Crump and Mark Goldheart dissect Dr. Squatch's $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today's challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approach. The hosts also discuss the shift in Meta's effectiveness and the need for brands to think beyond immediate ROI.
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In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldheart interview Noah and Kelsey Cook, co-founders of Learning with Kelsey, a subscription box service for educational activities. The Cooks share their journey from Kelsey's initial preschool packets to a thriving business, discussing the challenges of entrepreneurship, balancing family life, and the importance of curiosity in business growth. Learn valuable insights on building a successful business while maintaining a healthy work-life balance as a couple.
You can find Kelsey on social media @learningwithkelsey
Or you can visit her website at https://learningwithkelsey.com/
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In this episode of the Unstoppable Marketer podcast, Jon Richards, co-founder and chief product officer of Nomatic, discusses the company's journey from wallets to premium travel gear. He shares insights on product development, market expansion, and the challenges of entering new product categories like women's bags and apparel. The conversation also explores the impact of AI on business and content creation, offering a glimpse into potential future trends in technology and consumer behavior.
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Trevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against hasty pivots to new audiences without proper market research.
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Trevor Crump and Mark Goldheart dive into the impending AI content revolution and its impact on brand differentiation. They explore how the flood of AI-generated content will force brands to stand out through real-life experiences and authentic connections. The duo discusses examples like Taylor Swift's concerts and Joe Rogan's podcasts, highlighting the importance of creating unique, memorable moments in an increasingly digital world.
Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and updates.
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Trevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.
Follow Cody Wittick and Kynship on social media for more insights into e-commerce growth strategies and marketing trends.
Cody Wittick Instagram: https://www.instagram.com/codywittick?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Kynship Instagram: https://www.instagram.com/kynshipco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
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In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldhart discuss the concept of brand and its relationship to trust. They explore the effectiveness of "ugly ads" in digital marketing and challenge traditional notions of brand consistency. The hosts emphasize the importance of getting eyeballs on your brand and adapting marketing strategies to overcome consumers' aversion to being sold to.
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In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.
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In this episode of the Unstoppable Marketer podcast, host Trevor Crump interviews Tyler Hanks, founder of Happy Tooth Pediatric Dentistry and Happy Tooth Products, about his unique approach to pediatric dentistry and content creation. Tyler shares insights on building a brand, marketing to parents, and the challenges of entrepreneurship in the healthcare space. The conversation covers topics like company culture, going viral, and the importance of routine for entrepreneurs.
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In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss effective organic content strategies for e-commerce brands, analyzing the success of Americana Pipe Dream's TikTok account. They explore the importance of storytelling, visual engagement, and consistency in creating compelling content that resonates with audiences. They also draw parallels between content creation and baseball, emphasizing the need for persistence and focus on the target audience.
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In this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effectiveness, urging marketers to consider long-term profitability and customer retention when making decisions about ad spend and scaling.
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In this episode of the Unstoppable Marketer podcast, hosts Mark Goldheart and Trevor Crump discuss the current state of major marketing platforms, including Google, Meta, and TikTok. They share insights on what's working and what's not in digital advertising, with a focus on the challenges and opportunities in Meta's evolving landscape. The hosts also touch on the importance of reach, effective messaging, and adapting to changing user behaviors across different platforms.
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This episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine line between inspiration and imitation. They emphasize the importance of differentiating through audience targeting and branding rather than legal battles.
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In this episode of the Unstoppable Marketer podcast, hosts interview Kimberly O'Connell, founder and CEO of Brixley Bag, about her journey as a content creator and entrepreneur. Kimberly shares insights on balancing personal life with content creation, the importance of authenticity in social media, and how her TikTok success has impacted her business. The conversation also touches on the challenges of maintaining privacy as an influencer and the evolving landscape of social media marketing.
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London Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for top-of-funnel marketing, and the importance of building relationships with influencers. The episode also explores the challenges and successes of launching a new CPG brand in the competitive food challenge market.
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In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like farmers than engineers.
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In this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also provide practical advice for companies looking to pursue collaborations and offensive strategies during uncertain economic times.
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In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages.
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In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.
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In this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and enemies through bold marketing strategies can lead to brand growth and industry disruption. They emphasize the need for e-commerce businesses to adapt and innovate in 2025 to stay competitive in an increasingly challenging market.
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In this episode, Derek Tiltson, CEO and founder of Haven Tents, discusses how his innovative hammock-tent hybrid solves common camping sleep issues. He shares insights on product development, Kickstarter campaigns, and creating engaging content for a niche outdoor brand. Learn how Haven Tents expanded beyond traditional campers to attract non-campers, revolutionizing the outdoor sleeping experience.
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In this episode of the Unstoppable Marketer podcast, we explore the challenges brands face when balancing efficiency and growth, using real-world examples from the clothing industry. Discover strategies for maintaining customer acquisition and retention, and learn how to optimize operational costs to ensure long-term profitability. Tune in for insights on leveraging product seeding and ad strategies to scale your business effectively.
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What happens when a potential TikTok ban looms over the U.S. market? In this episode of the "Unstoppable Marketer" podcast, our hosts dive into the implications for brands heavily reliant on this platform. With TikTok's future uncertain, businesses must pivot quickly—Trevor emphasizes the need to master ad strategies on platforms like Meta. The conversation unfolds with insights into how brands can adapt and thrive amidst these changes, ensuring they remain competitive in a shifting digital landscape.
The discussion takes a turn towards the significant drop in organic reach on social media platforms like Instagram. Our hosts explore the 50-60% decrease in reach since mid-2023, urging brands to reassess their strategies. They highlight the importance of understanding these shifts and adapting to maintain engagement. Mark shares his frustration with the current state of A/B testing in marketing, advocating for a more structured approach to hypothesis testing to truly understand what drives success.
As we look ahead to 2025, the hosts discuss strategies for reaching more people and enhancing distribution in e-commerce. They stress the importance of targeting the right audience and maximizing reach. With January 2025 marketing performance in focus, they offer reassurance to those whose numbers didn't meet expectations initially, attributing it to the holiday season's impact. This episode is packed with actionable advice and insights to help marketers navigate the evolving digital landscape.
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In this episode of The Unstoppable Marketer, hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible journey—from selling journals at art festivals to building a $100M+ e-commerce empire. He dives into the challenges of scaling a business, the power of customer insights, and why being adaptable in marketing is key to long-term success.
Curtis explains how focusing on hero products, refining processes, and making bold decisions propelled his company to the top. Whether you’re a small business owner, marketer, or e-commerce entrepreneur, this episode is packed with actionable insights to help you level up your business.
Guest Bio:
Curtis Matsko is the founder and CEO of Portland Leather Goods, the largest leather bag manufacturer in North America. Starting in 2015 with handmade journals, Curtis quickly transitioned to scaling his business by focusing on marketing strategies and operational efficiency. With a background rooted in direct-to-consumer marketing, Curtis grew his company into a $150M powerhouse and continues to share his insights to inspire entrepreneurs worldwide.
Key Timestamps:
- [3:25] – How Curtis’s authentic marketing approach skyrocketed growth.
- [7:23] – What selling in-person taught him about online marketing.
- [15:08] – The transition from journals to hero products and scaling up.
- [34:09] – Why knowing your numbers is critical for problem-solving.
- [48:14] – The importance of tackling big problems immediately.
UnstoppableMarketer #CurtisMatsko #EcommerceTips #SmallBusinessGrowth #MarketingStrategy #ScalingBusiness #Entrepreneurship #BrandBuilding #PortlandLeatherGoods #DirectMarketing #MarketingMindset
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What if the key to unlocking your brand's potential lies in the unexpected performance of Meta's ads? Discover how brands are navigating the digital marketing maze amidst rising costs and perceived underperformance, yet finding surprising success through improved conversion rates on Meta. We delve into the shifting landscape where organic reach is declining, urging brands to rethink their audience engagement strategies. In this episode, we explore essential tactics for maintaining a robust organic presence, drawing inspiration from successful brands that have mastered this art.
We highlight the importance of adapting advertising strategies to align with evolving user behaviors and platform trends. Our insights suggest innovative ways to experiment with ad placements and budget allocations, ensuring that brands remain competitive in a rapidly changing environment. The conversation underscores the need for a nuanced approach to media buying and ad management, emphasizing that while paid ads remain vital, understanding the shifting digital terrain is key to sustaining growth.
Prepare to transform your e-commerce strategy by embracing the power of word-of-mouth and diverse marketing approaches. We discuss the importance of organic growth as a long-term strategy, akin to a consistent vitamin regimen, and its pivotal role in customer journey mapping. The episode also touches on the complexities of programmatic advertising and how brands can balance efficiency with volume to maintain profitability. By focusing on the right audience and leveraging both organic and paid traffic, brands can effectively navigate the challenges of declining organic reach and fluctuating ad costs. Join us for a deep dive into these strategies and how they can revolutionize your approach to digital marketing.
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Unlock the secrets to brand success in a saturated market with our latest episode of the Unstoppable Marketer Podcast. What if exclusivity could be the game-changer your brand needs? We're diving into the world of athleisure, and discussing how Vuori has managed to shake things up with an impressive $800 million fundraising milestone. With the return of in-person community activities, we also explore why traditional social media tactics might not be enough to build lasting brand loyalty.
Join us as we dissect the dynamic strategies of athleisure brands like Vuori and Alo, who are capturing market share from giants like Lululemon. Discover how these brands leverage direct-to-consumer sales and strategic retail partnerships, and why brand equity is pivotal even for companies experiencing financial losses. We also spotlight the importance of crafting your brand's niche, using examples like True Classic T's, to understand the power of targeted messaging and exclusive offerings.
Ready to optimize your Black Friday strategies? Our episode is packed with actionable insights and tips to ensure your sales campaigns are seamless across all platforms. From preparing your Shopify store to syncing discounts with social media channels, we've got you covered with strategies to maximize your holiday sales. Whether it's through pricing exclusivity or community-building efforts, learn how to effectively target and capture your market to stand out in the crowded landscape of modern marketing.
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What if the future of elections lies in the hands of podcasts and Instagram Live? Discover how this could transform political marketing as we explore the 2028 elections landscape, diving into how new-age platforms may outshine traditional media. Step into Salt Lake City winter vibes with us, and hear tales of ski passes, snowblowers, and the eternal struggle of winter driving – complete with the heart-pounding tale of a 360-degree spin on icy roads.
Join our conversation dissecting the recent election where Donald Trump's unconventional media strategy led to his presidency, while Kamala Harris's traditional tactics fell short. We examine the power of authenticity that figures like AOC wield over platforms such as the Joe Rogan podcast, and how these tactics altered public perception and mobilized voter support. This episode unfolds the changing terrain of political marketing and its undeniable influence on the ballot box.
Uncover the secrets behind turning adversity into opportunity, where political campaigns and brands alike flip negative perceptions into marketing gold. From the clever campaigns of Snowbird to the missteps of trick shot influencers, we shed light on the art of targeting the right audience with the right message. Experience insights into Millennial and Gen Z media habits, influencer alignment, and the evolving role of social media, pointing to a future where strategic media placement might be the key to campaign success.
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Ever wondered why some video content hooks you instantly, while others pass by unnoticed? We’ve cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just for the sake of politeness. From personal updates such as embarking on a multivitamin regimen to brace for colder weather, our conversation naturally shifts towards the festive season, revealing our Halloween plans. While my enthusiasm for Halloween shines through, Mark’s nonchalance adds a hilarious contrast, especially as we recount our plans to transform into characters from "Hocus Pocus"—and yes, we’ve got a fun plot rundown for those not yet bewitched by the film.
Politics and media are in the spotlight as we tackle the election cycle's final phase, spotlighting significant figures like Trump and Kamala Harris. Their interactions, especially with decentralized media outlets like Joe Rogan's podcast, reflect a major shift in how news is consumed. We dissect the symbiotic relationship between new age media and political engagement, including Kamala's rejected attempt to connect with Barstool Sports. This narrative underscores the evolving landscape where Gen Z and millennials opt for platforms like X and TikTok over traditional media, shaping a new era of political discourse.
We lighten the mood with a humorous analysis of Dwayne Wade’s statue unveiling, which inadvertently sparked a marketing lesson due to its amusing lack of resemblance. We liken this process to fishing—where finding the right bait ensures success—and dive into the dynamics of crafting emotional contrasts in advertising. With insights on fear vs. aspiration and the power of social proof, we explore creative ways to engage audiences in a fast-paced media environment.
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Ever wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday rush. Learn how fluctuating costs and declining organic reach are rewriting the rules of engagement in the digital ad space. We'll dive into why metrics like cost per click and conversion rates are more telling than ever, providing insights to help you navigate these turbulent times.
In our quest to decode effective brand communication, we explore innovative strategies to enhance your market presence. As consumer expectations evolve, so must your messaging. Discover the key messages that truly resonate and the core principles that can bolster your brand's authenticity and effectiveness. We uncover practical advice for marketers eager to thrive, offering strategies that connect meaningfully with audiences in a rapidly shifting landscape. Whether you're grappling with the rising costs of advertising on Meta or seeking to refine your brand's voice, this episode promises valuable insights that can propel your marketing efforts forward.
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Join us for an enlightening conversation with Russ Hannig, VP of Growth Marketing at Gabb Wireless, as we explore the intricate relationship between social media and children's mental health. Russ shares his personal journey of aligning his professional role with his values as a parent, highlighting Gabb Wireless's mission to provide safe communication technology for kids. You'll gain valuable insights into how this innovative company is tackling the challenge of harmful online content and learn from Russ's experience in becoming a more mindful marketer and parent.
Our discussion branches into the sophisticated world of marketing attribution and measurement. With examples from industry leaders like Gabb and Ancestry, we unravel the shift from third-party data to first-party cookies and the importance of a centralized data warehouse. We'll guide you through advanced tools like multi-touch attribution and Marketing Mix Models (MMM), offering a roadmap for e-commerce businesses to balance sales and brand-building efforts. The conversation underscores the necessity of creativity and a deep understanding of your audience, especially when traditional metrics fall short.
We also navigate the strategic landscape of marketing methods and analytics, uncovering how to optimize advertising across geographic regions with match market tests and holdout tests. Discover the nuances of marketing for political campaigns and the importance of maintaining a consistent brand presence. From leveraging platforms like Meta to adapting strategies for television and digital media, this episode is packed with actionable insights. Whether you're aiming to boost brand visibility or seeking to build strong team relationships, the focus remains on aligning marketing efforts with core business goals and brand identity.
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Unlock the secrets of brand growth with powerful collaborations and partnerships. Ever wondered how a small collaboration could lead to a tenfold increase in sales? We've got the story for you! Join us as we explore the strategic importance of these partnerships, sharing insights from a recent consulting call where a company faced unexpected challenges, and how innovative strategies can help navigate them.
Discover how targeting specific audiences can yield unexpected opportunities and why serving a dedicated niche might just be more impactful than chasing mass appeal. Through our stories and listener feedback, we illustrate how meaningful engagement with the right audience can lead to genuine business growth.
Round out this episode with a look at evolving strategies in both politics and business, from the media approaches of Donald Trump and Kamala Harris to innovative brand collaborations. We highlight successful partnerships, such as Fawn Design's influencer collaborations and KITH's buzz worthy campaigns, showcasing how they capture new audiences and enhance visibility. Hear an inspiring success story of a small brand collaboration that resulted in remarkable sales growth, and learn why you should never hesitate to explore these powerful strategies for your own brand’s success.
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Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggybacked on a viral TikTok scandal to draw in viewers.
Despite Hulu's challenges as a streaming service, they struck gold with this show by leveraging key influencers to drive record-breaking viewership. While opinions on the show's quality and moral values are mixed, its widespread appeal is undeniable.
Finally, we examine reality TV’s captivating mechanics and how they parallel election campaign strategies. We transition to discuss the distinct media strategies of the Harris and Trump campaigns, revealing how they utilize different platforms to target their key demographics. By drawing parallels between political campaigns and business strategies, we emphasize the critical importance of advertising spend and the power of going viral.
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Ever wondered how to break free from the monotony of routine marketing? Join us as we celebrate a monumental milestone—our 100th episode! Thank you to all of those who have been here every step of the way, and to those who are now just joining us for the first time. In this episode, we are taking a nostalgic trip back to November 2021, reflecting on our growth and the invaluable lessons we've learned along the way. Listen as we highlight marketing powerhouses like Sarah Ebert of Press Floral and Thomas Higgum of Lola Blankets, who remind us that customer satisfaction and product excellence should always be at the forefront. This episode offers a treasure trove of timeless strategies to ensure your brand’s success, accentuating the importance of evolving with feedback and breaking marketing norms.
We then shift gears to uncover the magic of organic storytelling in brand building. Ever wanted to stand out in a saturated market? Learn from the likes of Jake Karls of Mid-day Squares, whose authentic narratives go beyond mere products to create genuine connections with customers. We reflect on influencers like JT Barnett that weighs in on why staying true to your narrative trumps chasing fleeting trends. Plus, we discuss how the election season could affect media costs and what that means for your advertising strategies. Get ready for a masterclass on creating engaging hooks that capture organic attention.
Finally, we dive into the nuances of niche marketing and effective content strategies. Discover how Kizik shoes found success by targeting specific groups before broadening their audience. We emphasize the principle of "sales follow search," helping brands understand organic reach and measure incrementally over time. As the digital landscape evolves, we explore the rising trends in platforms like TikTok and how they can be leveraged for better engagement. With practical advice on transitioning from organic growth to paid ads and navigating increased media costs, this episode is packed with actionable insights to keep your marketing strategy robust and forward-thinking.
In this episode of Unstoppable Marketer, we dissect four critical areas—traffic, conversion rate, average order value (AOV), and lifetime value (LTV)—to reveal how you can achieve compounding growth rather than fleeting bursts of success.
Ever wondered how small pricing tweaks could significantly impact your bottom line? Learn how harnessing customer insights can optimize your pricing strategies and increase your AOV. We share compelling real-life examples, including a women’s clothing boutique that leveraged AI and post-purchase surveys to raise prices without losing sales. Additionally, discover how Fawn Design, a motherhood company, saw remarkable AOV boosts by bundling products into comprehensive offerings that customers couldn't resist.
Ready to elevate your conversion rates and manage traffic without compromising brand value? This episode highlights the importance of continuous testing in conversion rate optimization, emotional engagement through social proof, and the strategic use of dedicated landing pages. We also discuss managing traffic effectively through sustainable tactics like segmented email campaigns and high-value promotions. Join us to unlock the strategies that balance immediate revenue goals with enduring growth, ensuring your e-commerce success is both robust and sustainable.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.
Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From Pillow Cube's billion-view campaign to the broader implications of sleep positions on health, we discuss how targeted, data-driven creativity can lead to remarkable success. We also explore the challenges of producing engaging content, especially for niche markets like pest control, without resorting to fear-based tactics. Discover the concept of a "pain storm" and how identifying and addressing customer pain points can revolutionize your marketing strategy.
Join us as we navigate the ever-evolving landscape of e-commerce and media buying, unraveling tips on creating compelling video ads and the importance of maintaining an inquisitive mindset. This episode is packed with practical insights and memorable anecdotes, from crafting clear, focused messaging to collaborating effectively between creative and performance teams. Don't miss out on the valuable lessons Damian shares from his expansive career and the strategies that can elevate your marketing game to new heights.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
As we look ahead to the critical Q4 period, we unpack strategies for maximizing profitability during the Black Friday and holiday shopping season. With just 90 days to prepare, we dive into client experiences and emphasize the importance of defining your own success metrics based on historical trends, projected growth, and ad spend. From understanding the impact of discounts on profitability to ensuring your promotions are visible across all channels, we provide actionable insights to help you navigate this peak sales period effectively.
For Shopify store owners, we delve into the nuances of timing and consumer behavior leading up to major sales events. Learn how to maximize sales through strategic product planning during September and October, and discover the value of early preparation for Black Friday promotions. We wrap up with essential tips on maintaining customer engagement, managing inventory, and contingency planning to avoid disruptions during peak sales periods. Tune in for a comprehensive guide to conquering the holiday sales season with confidence!
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Our conversation then takes a deep dive into the world of "zombie brands," those once high-flying companies now struggling under the weight of high customer acquisition costs. With examples spanning Outdoor Voices to Warby Parker, we examine the shifting landscape of the Direct-to-Consumer space. Amidst debates on Disneyland rides and discussions on the economic impact on e-commerce, we spotlight sectors like grocery and beauty that are defying the odds, offering a glimmer of hope in a challenging market.
As we navigate the complexities of niche marketing, we uncover the perils brands face when they stray too far from their core audience. Highlighting stories from Madewell and Athleta, we underscore the necessity of authentic, unfiltered content—a shift driven by platforms like TikTok and Snapchat. Wrapping up with insights on balancing immediate sales with long-term brand building, and even a tangent on pronghorn adaptability, we leave you with a comprehensive view on how to make your brand not just survive but thrive. Tune in, subscribe, and let's keep the conversation going!
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like skincare, is key. We share practical strategies for smaller brands to gain visibility without breaking the bank and discuss how different types of engagement, particularly on social platforms like Meta, don't always lead to direct sales.
As we delve deeper, we explore the strategic approach to building effective e-commerce sales funnels, with a focus on high-ticket items like e-bikes. Discover how leveraging social media, influencer networks, and platforms like YouTube and Google can significantly impact customer decision-making. A standout YouTube giveaway campaign is highlighted for its success in boosting subscriptions and sales. We also emphasize the power of storytelling and human connection in brand marketing, comparing the customer journey to navigating the game Frogger, illustrating the need for a dynamic, multi-stage strategy to address customer concerns and drive conversions.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
We welcome Roxanne Wise, founder of Rookie Wellness, who shares her journey from an intense startup role to creating her own wellness brand. Together, we explore the chaos of managing overflowing inboxes and the generational differences in communication, bringing humor and insights to the table.
Roxanne's story is one of grit and determination. After leaving her demanding job without a plan, she sought mental wellness and healthier habits, eventually venturing into e-commerce consulting and launching her own brand. We tackle the challenges she faced in finding a niche between heavy workout brands and unappealing supplements, aiming to provide a more approachable product. Our conversation touches on the disillusionment with dishonest marketing in the supplement industry and the importance of transparency and maintaining integrity in branding.
As we navigate the complexities of the health and wellness industry, we discuss the balance between promoting a brand assertively and staying true to one's values. Roxanne shares her struggles of being a brand owner, managing personal life, and creating authentic content. We emphasize the importance of storytelling, personal connections, and the continuous effort to refine our approach based on customer feedback. Tune in to hear our thoughts on balancing brand image with relatability and the dynamic nature of building a successful brand.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Ever wondered if the secret to unlocking your best night's sleep lies in innovative technology? Join us as we kick off with a spirited chat about our latest experiment with the Eight Sleep Pod 4. We share our firsthand experiences and the surprising improvements in our sleep quality. This episode also takes a trip down memory lane, contrasting the sleep patterns of our younger days with adulthood. Plus, we throw in some fascinating tidbits about grounding mats and Beatrix Potter’s lesser-known achievements beyond her famous stories.
Shifting gears, we tackle the crucial topic of first-party data in making sound business decisions. Learn why relying on anecdotal evidence can lead you astray and how objective data collection can pave the way for better outcomes. We highlight the importance of framing questions correctly to sift out genuine customer interest from mere surface-level approval. By moving beyond anecdotal insights, you can ensure your business strategies are grounded in solid data, driving impressive growth and success.
We wrap up by diving deep into understanding customer motivations and journeys. Discover the power of qualitative attribution surveys and how they can transform your marketing strategies. Through compelling real-world examples, including a case where a company learned to reallocate their ad spend for better results, we illustrate the impact of understanding your customers' entire journey. With actionable insights on leveraging qualitative and quantitative data, engaging customers, and maintaining open lines of communication, this episode is a treasure trove for anyone looking to build stronger brand relationships and adapt to ever-changing customer needs.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into the phenomenon where younger generations mimic online personas, sometimes at the cost of developing their unique identities. From TikTok-induced pseudo-Tourette syndrome in Germany to how media has shaped our own language and aspirations, this conversation will leave you reflecting on the pervasive power of cultural trends and popular figures.
Finally, we explore the art of storytelling in marketing, drawing insights from the lives of legendary actors Marlon Brando and Daniel Day-Lewis. We'll discuss the importance of taking breaks, the toll intense roles can take on actors like Heath Ledger, and the need for authentic marketing hooks. Using the metaphor of fly fishing, we illustrate how marketers must adapt their strategies to current trends and audience behaviors. Join us for an insightful episode packed with marketing wisdom, compelling storytelling, and a lighthearted fishing analogy to tie it all together.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Unlock the secrets to optimizing health with nature’s powerhouse: mushrooms. Join us as we sit down with Jake Mellman, the innovative co-founder of Troop, to uncover how a personal health setback during the COVID-19 pandemic led him to the world of functional mushrooms. From this life-changing discovery, Jake and his cousin developed Troop, the first company to offer premium mushroom gummies, revolutionizing how we consume these potent fungi.
Step into the incredible world of mushrooms and learn why they’re closer to humans than plants, along with their unique growth processes. Jake demystifies the complexities of the mushroom market, revealing how Troop sets itself apart by using 100% fruiting body mushrooms. We also tackle the common issues of misleading products and the importance of authenticity and transparency in delivering high-quality supplements.
Explore the strategic marketing efforts behind Troop’s success, from challenging public misconceptions to leveraging the power of influential ambassadors. Jake shares how adaptogenics like lion’s mane have personally transformed his mindset and cognitive performance, offering insights into the broader benefits of these natural wonders. Packed with educational content and inspirational entrepreneurial tales, this episode promises to be a treasure trove for anyone interested in health, wellness, and groundbreaking business journeys.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, former CMO at Purple and Kizik, as he shares his fascinating journey from tech enthusiast to marketing maven. From our memorable first meeting at the Magic Show in Las Vegas to his latest consulting ventures, Alex brings a wealth of experience and insights on the power of genuine networking and personal connections in fostering professional growth.
Get ready to uncover the transformative power of innovative marketing strategies. Alex takes us through his career milestones, including his pivotal role at Orange Soda and the successful differentiation of Purple in a saturated market. You'll learn how humor and unique product features can set a brand apart, and the critical importance of balancing digital performance with brand awareness. As we navigate through the intricacies of maintaining brand authenticity, Alex provides valuable lessons on how brands can remain true to their core while capturing new market opportunities.
We also tackle the complex world of branding amidst controversies and market pressures. Alex and I reflect on high-profile cases like Bud Light's recent controversies and how bold marketing efforts can turn challenges into growth opportunities. From trust and team dynamics to the strategic advantage of increased marketing during uncertain times, this episode is packed with actionable insights for businesses looking to stand out. Tune in for a thought-provoking discussion on taking risks, embracing innovation, and the enduring impact of authentic storytelling in today's competitive landscape.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
As we peel back the layers of the baby product industry, we question the necessity of the plethora of gadgets and gizmos marketed to new parents. Are they essentials or cleverly spun luxuries? Lindsay and I unpack the truth behind these products and advocate for transparency in marketing, all while navigating the complexities of advertising breastfeeding accessories amidst social media restrictions. This episode promises to leave you questioning the next baby shower gift list you encounter and, perhaps, even your own consumer habits.
Wrapping things up, we dive into the cultural conversations that swirl around us every day—from the influence of celebrity diets to the representation of breastfeeding in pop culture. This discussion isn't just for parents; it's for anyone who's ever wondered about the societal tapestries we're all part of. So, whether you're feeding a newborn or simply fed up with unrealistic standards, join us for a discussion that's as nourishing for the mind as it is for the soul.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Strap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountain water reign supreme, we uncover the secret sauce to thriving amidst the market's wild waves. Our journey doesn't stop there, as we share heartwarming tales of businesses turning wedding bouquets into everlasting memories and even turning breast milk into bespoke jewelry. It's a testament to the magnetic pull of these specialized products and the communities they create.
For the final stitch in our eclectic tapestry, we're making a throwback to the MTV glory days and pondering if today's minimalist logo trend has us missing the mark. Amidst the laughter, we're threading the needle between nostalgia and novelty, celebrating the unsung heroes of the branding world. So whether you're a 'boy mom' seeking boy-proof fashion or a business owner navigating the challenges of a niche market, this episode is for you. Join us as we tailor a conversation fit for those who appreciate the beauty of the unique and the enduring.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Life is bigger than selling products. Trevor, the CEO and Co-foudner of MTN OPS talks about his mission not only around selling product but more importantly feeding children in need.
For every one order MTN OPS sells they feed one child in need. By the time you listen to this episode they will have provided over 6 million meals to kids in need!
Listen as Trevor talks about the power of building a brand with purpose. People want to be apart of something bigger buying something. MTN OPS does that. This community driven brand is absolutely crushing it.
We hope this episode inspires you the way it inspired us.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Strap in as we wade through the social media maelstrom, with TikTok's tidal wave of influence taking center stage. Our discussion isn't just a fly-by on latest trends; we're dissecting the crucial shifts from organic user engagement to the nuanced art of monetization strategies, all playing out in this dynamic new arena. And with a dash of international politics seasoning our talk, we're serving up hot takes on data privacy, platform trust, and whether TikTok's the ace in the hole for cultural clout or a "spy machine" sparking global debates.
It's not all about the laughs, though—get your heartstrings ready for a masterclass in emotional marketing and storytelling that truly sticks. We're pulling back the curtain on how brands are crafting tales that tug at those feelings, making their messages linger long after the screen dims. From the genius of the "good different" chart to the timeless appeal of Sinatra and Rowling, we're celebrating the mavericks and urging brands to embrace their odd socks in a world of matching pairs. So, whether you're a marketing whiz or simply love a good yarn, this episode is your front row ticket to the power of creativity.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Imagine turning a simple patch into a multi-million-dollar venture overnight—our guest, Kim Olson the Co-founder of Jovi did precisely that. She spills the beans on how they leveraged the might of influencer marketing and built a brand that not only sells but truly connects with women's needs. It's a tale of authentic growth, from a lightbulb moment in a business coaching session to a product launch that shattered expectations. Their journey isn't just inspiring; it's a masterclass in marrying ethical business choices with explosive market success, and we unpack every juicy detail.
But what's a great product without a strategy to keep customers coming back for more? In the final stretch of our chat, we lay bare the secrets of smart marketing and customer-centric approaches. We weigh the pros and cons of rewards programs and share personal stories about navigating the intricate dance of affiliate marketing without stepping on the toes of profitability. From credit card rewards to the power of word-of-mouth, we cover the gamut of techniques that brands like Apple and Delta employ to keep their customers loyal and engaged. So buckle up and tune in—it's a wild ride full of practical insights, belly laughs, and a side of unconventional health advice you won't want to miss!
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Just when you think you've got a handle on things, Utah's weather throws you a curveball – sounds familiar? That's because it's a lot like digital marketing, always keeping us on our toes! We open with a lighthearted look at the state's meteorological mood swings and segue into the warmth of family ties, sharing a chuckle about the various endearing names we have for our grandparents. Plus, you'll hear a sweet note from Grandma Peggy, who, spoiler alert, is possibly our biggest fan.
Running a business can feel like a high-stakes game, where high expectations often crash into the harsh walls of reality. In our lively discussion, we unpack what it means to have grit in the face of these challenges, especially in the fast-paced world of digital marketing. We talk about why the 'spray and pray' approach might leave you out in the cold and stress the importance of fine-tuning your strategy for the long haul. And with insights from our journey at a performance marketing agency and a digital marketing software company, we're spilling the beans on avoiding common pitfalls and setting yourself up for success.
To cap it off, we put the spotlight on the art of predictable customer acquisition and the significance of building a brand that sticks. As Meta's performance hiccup sent ripples through the direct-to-consumer landscape, we explore the alternatives like server-side tracking and the wisdom of a well-rounded strategy. Preston Rutherford from Chubbies joins us to dish out his take on the power of a compelling brand narrative and how it can create enduring connections with your audience. So tune in, and let's get your brand story on the path to becoming one for the ages!
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
As parents, we're in a tug-of-war with modern technology, trying to keep our kids safe while not stifling their digital savvy. That's why Mark and I sat down with Nate Randle, CEO of Gabb Wireless, to shed light on creating a secure digital space for our youngest tech users. Our discussion weaves through the snowy streets of Utah tales right into the fabric of child-safe telecommunications, revealing how Gabb's innovative solutions are crafting a more protected online experience for children. I even toss in my own story of breathing easier as my kids explore the digital world with Gabb's tech as their safeguard.
We've all seen kids glued to screens, but what's the real impact on their development? This episode traverses the underestimated terrain of how technology is shaping our children's social skills, creativity, and capacity for unstructured play. It's a compelling exploration likened to teaching them to swim—with the right support and structured exposure, they can navigate the digital waters safely. Nate gives us his insights on the importance of in-person interactions for kids and how even non-social media tech can affect their development.
Building a brand isn't just about luring in customers; it's about keeping them close and turning them into your most avid promoters. Nate and I chat about the delicate dance between customer acquisition costs and the golden nuggets of lifetime value, all while steering clear of discount-driven pitfalls. We also take a look at how investing in customer relationships lays the groundwork for a successful brand, fostering loyalty and creating a strong word-of-mouth network among parents who value trust and quality. Join us for this enlightening episode that's part guidebook, part roundtable, and entirely essential for marketing in the family-focused tech arena.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Why has it been so hard for brands to create winning content in the last few years?
Trevor and Mark dive into why brands struggle to create better content that is centered around storytelling.
They talk about brands that are doing this right and they give examples of how to succeed with story telling.
Listen as they talk about some of the great directors and how they tell great stories and how brands can learn from their success...
This is not an episode you will want to miss!
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Imagine kicking off your shoes after a long day and settling in for a chat that feels like hanging out with old friends, but these friends come bearing the secrets to a nine-figure business success. That's the vibe of our latest episode where we sit down with Preston Rutherford, the co-founder of Chubbies and Looper Turns, who takes us on an exhilarating ride from college camaraderie to shaking up the apparel industry. With wit as sharp as their business acumen, we uncover the story behind their phenomenal growth and how they turned a bold idea into a brand that's synonymous with fun.
As we dissect the evolution of the Chubbies brand, you'll feel the pulse of retro style and how mid-thigh shorts came to signify more than just a sartorial choice—it's a culture shift. Delving into the identity that set Chubbies apart, we trade tales on the courage it takes to craft a brand persona that's not just distinct but downright defiant. Join us for an examination of how authenticity and a refusal to take life too seriously became their ultimate differentiator, and perhaps, the secret sauce to their seismic impact on the retail world.
In this meeting of the minds, we tackle the gritty realities of marketing in a pay-to-play digital landscape. From Facebook and Google to the wilds of TikTok, we navigate the treacherous waters of brand loyalty and customer connection. Wrapping up, we send you off with insights that count, strategies to stand your ground in an ever-changing market, and an invitation to continue the conversation. If you're itching for more than just another business blueprint, this episode is your ticket to an adventure in entrepreneurship that proves success and a good laugh can indeed coexist.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
let's get up close with the entrepreneurial spirit that pulses through the veins of our guests. Karen takes us through her poignant career pivot from nursing to baby product design, inspired by the quest for the perfect swaddle, while Jeff shares his leap from the tech giant Qualtrics to a life where passion meets business acumen. They lay bare the thrills and spills of transforming a side hustle into a flourishing brand, reminding us all that with a bit of courage and a lot of love, you can indeed turn your dreams into reality. So, buckle up and join us for a heartfelt ride through the worlds of entrepreneurship, parenting, and the wild, wonderful life in between.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Strap in as we cruise through the twists and turns of brand storytelling with Sarah's expertise steering the way. We're not just talking dried petals here; we're witnessing memories transformed into timeless art. As we explore the intricacies of floral preservation, our conversation blooms into the significance of crafting an authentic brand image, even when juggling the allure of influencer marketing. Sarah's journey is a vibrant tapestry woven from threads of leadership lessons from her family, bridal shop beginnings, and the evolution into a blossoming business leader.
We get real about the hurdles of maintaining the soul of a brand when the market is a jungle of copycats. The answer lies within becoming the best at what you do. Listen as Sarah talks about how she's turning Pressed Floral into the best in the business.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Are you prepared for how the 2024 presidential election is going to impact your sales in 2024? Because if you're not prepping now, you might be in a world of hurt come the last half of 2024...
Strap in as we blast past the goalpost and into the world of ad economics, where CPMs reign supreme. We'll navigate the stormy seas of election season ad spending and throw you a lifeline of strategies to keep your marketing ship afloat. For the playmakers in ecommerce, we're passing down-field tactics on how to pivot with the seasonal spikes in advertising costs and score big on customer retention.
Wrapping up, we'll drop the playbook on conversion rate optimization, revealing the hard-hitting moves behind those big campaigns. No need to do anything major and spectacular. But we are breaking down some very simple basic things that can make or break your year in with marketing.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Embark on an inspiring journey with Sterling Jones of JOJO's Chocolates as he weaves the tale of his mother's cancer fight and the resulting chocolate brand that's just as dedicated to health as it is to quelling America's sweet tooth. Within our heartfelt discussion, we uncover the roots of Jojo's beloved recipes like the pistachio, almonds, and cranberry chocolate bar, designed to please his mother's palate and cater to her wellbeing during chemo. Sterling's narrative illuminates not just the enduring spirit of Jojo's legacy but also serves as a beacon of motivation for aspiring entrepreneurs determined to make a difference.
Navigating the entrepreneurial seas can be tumultuous, with cash flow and growth management often serving as the stormiest waters. Sterling shares his candid experiences, from the emotional upheaval of leadership changes to the near-financial ruin that preceded a year of staggering growth. Stories of a pivotal million-dollar Costco deal to everyday business challenges paint a revealing picture of the resilience necessary to scale a business effectively. Moreover, we delve into the crucial role of targeted branding and understanding your customer, demonstrating how a nuanced approach can completely transform a business model.
We round out our discussion by addressing the broader implications of our food choices on health and lifestyle, especially as we age and our dietary preferences evolve. From youthful fast-food indulgences to a matured focus on balanced nutrition, our personal anecdotes resonate with the changing health landscape. We also pull back the curtain on the meticulous process of getting a product onto the shelves of major retailers like Costco, sharing success stories that highlight the power of mentorship, strategic planning, and engaging with the community. Tune in for a mix of personal stories, professional tips, and the undeniable influence of a well-identified target audience on branding success.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Behind every good marketer is a better brand and product.
Tommy has built Lola Blankets around that exact statement. If you're looking or a masterclass in how to build and maintain an elevated successful brand, this is the podcast episode you CANNOT miss.
"Lola Blankets is a tribute to Amy Higham, our Tommy's mother. She lived a thoughtful life, devoted to the service of others. Through years of living with breast cancer and enduring its treatments, Amy found comfort in her soft, faux-fur blanket. This blanket also became a comfort to her entire family. Prior to Amy’s passing, she gave each of her children their own blanket, just like hers, to bring comfort and love when she could no longer be there.
Listen as we talk about the power of product perfection, designing the look and feel of a brand, working with the right influencers to maintain that feel, and driving revenue. Tommy is an absolute legend and we can't wait for you to find out why.
Join us!
Thank you for listening
Follow Tommy on Instagram @tomkatt
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Why do most brands struggle to create good content nowadays? We talk about three things that often times hold brands back and how to overcome those barriers.
This episode isn't just nostalgia; it's a playbook on the power of storytelling in marketing. We unravel the narrative threads that brands weave to connect with us and the delicate balance of authenticity. From the evolving landscape of social media platforms to the first gripping seconds of content that make or break viewer engagement, we're dissecting it all. We talk about creators and brands such as , Leo Olsson from Lucky Egg and the team at Midday Squares and how they share their maverick marketing tales, proving that sometimes the most bizarre challenges lead to the most compelling stories.
Buckle up for a conversation that's as enlightening as it is entertaining, marrying personal anecdotes with insightful wisdom on brand growth. We're talking about the unfinished narratives that keep us hooked, the organic content that feels like a chat with friends, and the emotional resonance of a well-told story. It's an episode that celebrates the shared human experience, from those 'oh no' moments to the triumphs, reminding us why we're all just suckers for a good yarn.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Imagine a world where customer value extends far beyond the first click. In this fascinating episode, we unravel the mystery of the customer journey, challenging the notion that ROAS and CPA are the be-all and end-all of Facebook ad performance. Charlie walks us through the concept of profitable scaling margin' and paints a vivid picture of the lifetime value of a customer, advocating for a nuanced and integrated approach to marketing. Whether you're a media buying mogul or a small business owner, this conversation is an eye-opener about the power of long-term relationships and the synergy between channels.
Ever wondered what really makes a customer click 'buy'? We're taking a deep dive into the heart of sales and marketing attribution with Charlie, debunking the myth that a single ad or interaction can take all the credit. Learn why retargeting and predictive bidding might not be the panacea they're often touted to be and why content that resonates and serves the platforms' purposes could be your golden ticket. As we dissect the intricacies of what drives a purchase, you'll also get insider tips on how smaller brands can make a big splash in a sea of marketing giants. Join us for an episode that's less about chasing metrics and more about creating meaningful connections that last.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Buckle up and prepare for a whirlwind journey through the realms of entrepreneurship, branding, and the mysteries of the universe on the Unstoppable Marketer podcast. We've got the scoop on Rhone's latest ventures, with co-founder and creative director, Ben Checketts, spilling the beans on their expansion into women's apparel, the power of a captivating brand story, and how personal passion intertwines with business success.
Ever wondered what integrity looks like in the cutthroat world of private equity? We've got that covered too. Learn from our candid chat about the delicate dance of scaling a business while staying true to your vision, despite the allure of a quick exit strategy. We also dissect the anatomy of the "Rhone man," the everyday hero whose journey mirrors the aspirations of many. Discover how to craft a marketing message that resonates with the desire to achieve, and why confidence in your unique story can make or break your brand.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Is marketing ethical? Or is it all propaganda?
Pull up a chair and join us as we navigate the moral labyrinth of digital marketing, where the dance of truth in advertising often leads to a tango with skepticism. We dive into the psyche of social media and influencers, dissecting how marketing tactics can both forge and fracture trust. Reflecting on our boutique agency's philosophy, we share insights on how anchoring in honesty can cultivate enduring client relationships in a world teetering on disbelief.
But it's not all serious business; there's a hearty dose of laughter as we exchange locker-room tales and cold plunge conquests. We balance the scale by contemplating responsibility in an age where digital presence is ubiquitous, and marketing ethics can sometimes be as murky as winter's chilliest waters. Tune in for this blend of humor, reflection, and candid conversation, where we strip down to the bare truths of life, both in the sauna and beyond.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
What if the car you drive or the shops you frequent are influenced by something far deeper than mere preference? Brace yourselves for a fascinating conversation as we expose the primal connection between individuals and their favorite brands, sports teams, and even retail giants like Walmart.
We take on the evolution of brand identity and its impact on profitability. By dissecting real-life examples, we explain how brands tactfully employ social media strategies and customer feedback to build a robust image and increase their bottom line. We also discuss the importance of understanding contribution margin and profitability in the current market. So, if you're an entrepreneur, a marketer, or just someone who's curious about the hidden psychology behind our daily choices, this enlightening episode is for you!
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
The most underrated marketing channel that most people don't talk about is friends and family...
Listen as Mark and Trevor discuss how to build a brand/product that gets other people talking about it to their friends and family. They also dive deep into what marketing channels most brands should be spending their money on.
In a world where everyone feels like they need to be diversifying their marketing spend and channel management. The dudes feel different... There are really only a couple channels everyone should be focused on..
Tune in and see what they are!
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Let's face it if you're a brand in today's day and age chances are you're not driving as much organic traffic as you once were or as you want to be...
But why is that?
The content creation game has changed throughout the years and most brands cant seem to keep up with those changes so they rely so heavily on paid ads to keep the traffic coming in.
Well this episode is gonna change the way you think. We've been watching Leo Olsson crush it for the different brands he's been working with for the past couple years. He's been responsible for increasing his companies social following organically up to the hundreds of thousands of followers.
In this episode we talk about two critical things for brands to understand in 2024:
- What kind of content creation hits for brands and how to create it
- How to hire and find the right people to come in and help you create that content
This is a must listen to episode. If we want to win in 2024, we have to find ways to drive more organic traffic to our website. Content creation is a massive vehicle to do that. Go give it a listen.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Launching new products can be massive wins for a brand, but on the flip side they can be super detremental to the brands identity and cashflow.
On this week's episode listen as Mark and Trevor talk about well known brands launched new products and failed miserably vs brands who did it and succeeded very well.
We touch on the volatile landscape of changing target audiences, using comedian Matt Rife's recent controversy as a case study. We discuss the potential pitfalls of such shifts, examining the repercussions on a brand's reputation and success. In a world where pleasing everyone can be an uphill battle, it's crucial to remain authentic to your audience. Buckle up as we zoom into an episode packed with lively discussions and unique insights.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
This week's episode with Taylor Offer, the dynamic CEO of Feat Clothing was LEGIT! Listen as we explore the Black Friday season, finding balance, and his viral bagel scooping controversy. Dive into Taylor's transformative journey through Thailand, where he reshaped his perspective to build an authentic brand. Uncover the delicate balance between metrics and creativity in business, with insights on aligning objectives and fostering a team appreciative of non-ROI initiatives. Brace yourself for powerful discussions on trust, risk-taking, and detaching from results in the business world. Join us on the Unstoppable Marketer podcast for a captivating exploration of business and marketing.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Everyone loves a good success story, and Kory's is no exception. From launching a successful Kickstarter campaign to a deal on Reddit that skyrocketed the sales, it's an entrepreneurial story for the books. But it's not just about business. Kory opens up about the emotional connection in the shoe business, the challenges of selling a product with a specific unemotional purpose, and the risks of using social media to express thoughts on mental health.
Finally, as we wrap up our conversation with Kory, we dig deep into his decision to sell his company and his future business plans. Kory shares his mental health journey and generously imparts advice for new parents. So tune in, because this episode is a potpourri of wisdom, laughter, and surprising twists you wouldn't want to miss!
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Strap in as we take a detour into the fast-paced world of business and branding. We talk about the challenges and opportunities presented by the evolving e-commerce landscape, where chasing quick-term money can kill long-term success. How and why you should focus on building a brand.
We draw on the journey of the Star Wars franchise from a small production house to an international phenomenon, we underline the importance of creating products and experiences that resonate with audiences. Filled with insights and personal anecdotes, this episode promises to be an enlightening journey.
We delve into the importance of open dialogue and understanding in fostering a reciprocal relationship with our children and draw fascinating parallels with customer relationships in marketing.
Also who do you think were more die hard in their prime? Beatles Fans or Swifties? We may or may not jump into that discussion...
Join us!
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Q&A w/ Mark and Trevor.
Ever wondered how competitor research can fuel your creative strategy? Or how the e-commerce boom of the past two years has squeezed businesses? Roll up your sleeves as we explore these topics in-depth, unravel the law of averages, and share a sprinkle of personal anecdotes about our creative grandparents. Also, we answer some intriguing questions from our listeners.
Finally, we maneuver into investing with a limited budget, the art of expanding a startup apparel brand's reach, and the significance of budgeting in Q4. As Apple gears up for its new iOS privacy update, we put our thinking hats on and discuss its potential impact on brands and their marketing strategies. Be ready for some insightful advice on creating content that connects with consumers without relying on conventional tracking tools. All this and more - for the entrepreneur in you.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Every Q4 people start panicking on how they should handle Black Friday/ Cyber Monday... Which makes sense because for some brands BFCM can make up over 50% of its annual sales...
In this podcast episode, we discuss the importance of seasonality for businesses, particularly the significance of planning for upcoming trends and investing in marketing. We present strategies for maximizing success during the critical fourth quarter, especially on Black Friday. And we don't stop there, touch on the advantages of offering discounts and free gifts to boost sales, as well as potential pitfalls to avoid. We dive into an in-depth examination of how strategy can impact retail brands, using the example of Ron Johnson's failed customer acquisition branding at JCPenney. Don't get left behind, tune in to become part of this enlightening conversation!
On a less serious note, but still from a marketing perspective we peel back the veil on the mystique of Halloween and haunted houses. We also delve into the distinctive world of Tim Burton, debating his style and whether we're fans of his work.
Moving from the supernatural to the natural, we turn our attention towards the wild new show 'The Golden Bachelor,' a senior citizen version of the popular show 'The Bachelor.' We tease apart the fascinating exploration of love and relationships among this older demographic. And what type of success its having and why it is happening in 2023.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Ever catch yourself wondering how a Brazilian immigrant, armed with an American Express credit card and a passion for fashion, could revolutionize the apparel industry? Tune in as Fernanda Bohme, co-founder of a women's fast fashion chain featured in Forbes, Cosmopolitan and Fast Inc 500, weaves a story of resilience, faith, and an unplanned Playboy Bunny fanbase. This episode is a montage of candid insights, laughter and timeless wisdom, offering a front row seat to Fernanda’s journey from Brazil to the corridors of a successful fashion brand.
Our conversation takes an unexpected yet exciting turn as we venture into the mystical realm of horoscope readings. We unveil our own astrological talents and challenges, leading to an intense discussion about judgement and compassion. We also dive into Fernanda's family history and her compelling journey from a law firm to co-founding a fashion brand with her sister. The story of how Playboy Bunnies became some of their best customers is a delightful twist you don't want to miss.
As we unravel Fernanda's journey, we address the elephant in the room – the 'retail apocalypse' myth, and the real cost of doing business online. We contrast the overheads of a physical retail location with the costs of online marketing and hiring developers. Fernanda elegantly reveals the secret to her success - a mix of hard work, empathetic understanding of customers, and an ability to quickly pivot with fashion trends. We round off our discussion exploring the role of her musical background in business, and how hardships only tuned her into her true frequency. Prepare to be inspired by this unique story of a woman, who didn’t just survive the fashion world, but mastered it.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Ever thought about the psychology behind our fascination with mascots, or the influence celebrities wield in shaping trends and consumer behavior? Prepare to have your mind blown as we, your hosts, journey into the intriguing world of mascots, marketing psychology, and gender-specific decision making. We'll explore how ancient societies used animals to symbolize their values and characteristics and how these have evolved into fun, modern-day mascots representing group identity.
Hold your breath as we delve into the trend of 'girl math' on TikTok, and its significance in the marketing world. We'll analyze the celebrity effect using Taylor Swift and her devoted fan base, the 'Swifties'. Drawing insights from Chip and Dan Heath's book, Switch, we'll spotlight the crucial role of emotions in marketing and decision-making. We'll also dissect the nuances of male and female consumer behavior, using real-life examples to illustrate how diverse selling tactics resonate differently with each gender.
Using the success stories of brands like &Collar and Kizik as examples, we'll explore the power of understanding and catering to the motivations of different customer demographics. So plug in your headphones, grab a cup of coffee, and get ready for an information-packed episode that will change the way you think about mascots, celebrities, and the psychology of consumer behavior!
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
We had a fascinating conversation with Brett Curry, the CEO of OMG Commerce, a renowned marketing agency. Together, we explored the dynamic world of digital marketing and some unexpected influencer insights.
Brett enlightened us on the immense potential YouTube offers to brands of all sizes. He emphasized the platform's unique ability to engage audiences and provided valuable tips for small brands looking to make a big impact.
We delved into the effectiveness of long-form content and its role in building trust and authority within your audience, which is often overlooked in today's fast-paced digital landscape.
Brett also shared his thoughts on the evolving landscape of SEO in ecommerce and talks about if it is worth it or not...
We also dive into Brett's take on Deion Sanders, aka "Coach Prime." As an influencer, Coach Prime has not only made a significant impact in the college football world but has also provided marketers with a lesson in innovation and differentiation.
This episode is a must-listen for marketers seeking to harness the power of YouTube, explore long-form content strategies, adapt to the changing SEO landscape, and draw inspiration from unexpected influencers like Deion Sanders. Tune in for invaluable insights and fresh perspectives from Brett Curry, a distinguished expert in digital marketing.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Join us for a delectable conversation with Nick Greer, the CEO of BUILT, a modern healthy chocolate bar company that's redefining indulgence. In this episode, Nick shares the secret ingredients to his success:
Nick's a risk-taker, and he's not afraid to admit it. Discover the power of taking calculated risks and how it's propelled BUILT to new heights.
Understanding customers is key. Learn how Nick's insights into his audience have transformed BUILT into a brand that truly connects.
Messaging matters. Nick reveals how crafting the right message has shaped BUILT'S irresistible brand identity.
From omni-channel marketing to creating unforgettable experiences, Nick spills the beans on the strategies that set BUILT apart.
And as a surprising twist, we explore the rise of Taylor Swift and what businesses can learn from her journey to success.
Tune in for a mouthwatering episode filled with insights, inspiration, and a touch of pop culture as we journey through the world of BUILT with Nick Greer.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
We had the privilege of speaking with the inspiring founder of Spencer of Zok Relief, who shared his remarkable journey from breaking out of molds to becoming an entrepreneur.
Spencer delved into the challenges he faced while transitioning into the world of entrepreneurship, highlighting the importance of breaking free from conventional paths and embracing the uncertainty that comes with it. He emphasized the need to break out of societal molds to truly pursue your passion and vision.
In a candid and deeply personal discussion, our guest also opened up about his battle with depression and anxiety as a CEO. He shared his personal journey of overcoming these mental health challenges and discussed the innovative solution he found. Now, he’s on a mission to help others struggling with similar issues, offering hope to those experiencing pain.
Throughout the conversation, we explored the theme of resilience and how to pick yourself back up when you face failure. Our guest reminded us that money isn’t everything and that you can live a fulfilling and meaningful life without it. His own experiences have taught him the value of purpose, community, and personal growth beyond financial success.
This interview is a powerful reminder that entrepreneurship is a journey filled with ups and downs, and it’s not just about financial gains but also about personal growth, well-being, and making a positive impact. Join us as we dive deep into the fascinating life and insights of the founder of Zok Relief.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
In this BANGER of an episode , we sit down with Ben Perkins, the visionary founder of &Collar, a brand that has not only survived but thrived during the pandemic. Ben shares invaluable insights into their journey, highlighting their fearless approach to marketing spend, their strategic investment in video ads, the importance of listening to customers, and their unexpected success in selling white dress shirts.
Discover how &Collar's bold marketing strategies paid off in unprecedented ways during challenging times. Ben offers real-world examples of calculated risks that resulted in tremendous rewards and growth for his brand.
If you're looking for inspiration on how to navigate the ever-changing marketing landscape, learn from your customers' feedback, and leverage innovative approaches to product offerings, then this episode is a must-listen. Tune in as we delve deep into the world of marketing, entrepreneurship, and the unexpected triumphs of &Collar.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
In this episode, we sit down with the visionary entrepreneur and Cofounder of The Spacestation, Sean Holladay. Get ready to explore the unconventional path to building a successful empire as we delve into a wide range of topics that challenge traditional notions of entrepreneurship.
Sean Holladay, one of the masterminds behind Spacestation.com, takes us on a captivating journey through his unique approach to business and success. Bucking the trend of focusing solely on one aspect, Sean shares his insights on how diversification and multi-faceted ventures have been key to his remarkable achievements.
Tune in as we uncover the power of cultivating a network in the world of business. Sean Holladay breaks down the art of forging genuine connections and how these relationships have played an integral role in his rise as a successful entrepreneur. Learn how to leverage your network not just for financial gains, but for personal growth and shared prosperity.
But that's not all – our conversation with Sean takes an intriguing turn as we discuss the untapped potential of content creation. Discover how creating valuable and engaging content can be a game-changer when it comes to scaling businesses. Sean Holladay reveals his strategies for harnessing the digital realm to expand his ventures and reach a wider audience.
In this thought-provoking episode, we also explore the profound impact of kindness in entrepreneurship. Sean Holladay passionately advocates for the principle that kindness is an entrepreneur's most potent tool. Learn how incorporating empathy and compassion into your business model can drive success while fostering a positive impact on your community and beyond.
Whether you're a seasoned entrepreneur, a budding business enthusiast, or simply seeking inspiration to navigate your own path to success, this interview with Sean Holladay is a must-listen. Join us to uncover unconventional wisdom, redefine your approach to business, and embrace the multifaceted journey to building an empire.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Evora is a fast growing up-and-coming DTC company that is doing a lot of stuff right... But it didn't start out that way... Evora started out just like many of our businesses. Had a good product and a good audience but was struggling to put all the pieces together.
Listen as Rigden talks about the three things that have helped him double his sales month over month.
1) Eliminated friction from his website and from his product
2) Focused on one single thing in front of him
3) Dialed in their messaging
We hope you enjoy this episode.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Community is one of the biggest buzzwords in marketing... Every business owner and marketer is talking about how you must build a community in order to scale your business. Chris Hall and the Bruce Bolt team disagree with this idea... well kinda...
It's not that they disagree with the fact that community is important. They just don't believe that you have to build it... Instead of building, why not just find an existing community and make an innovative product for that community?
Listen as Trevor and Chris talk about what it takes to build a successful company, how to cultivate a community, the importance of product market fit, and how the simplest marketing tactics can drive the biggest results.
This is a listen you won't regret!
Let's talk about how to ACTUALLY grow your business... Understanding the in's and out's of your business is everything when it comes scaling the right way...
In this episode Mark and Trevor interview Andrew Faris, Founder of AJF Growth. Andrew walks us through the proper questions you need to ask about your business before you can answer questions like, "what is a healthy ROAs?".
We talk about unit economics, contribution margin, product market fit, what your personal goals are, new customer acquisition and more...
If you want to truly understand what it takes to scale your business the right way. Then this episode is for you.
Do you know who your ideal customer is? If you can't answer that question in 15 seconds or less... you probably need to work on it...
In this episode, we'll talk to Aaron Orendorff, the CMO @Recart (ex-Shopify, ex-Common Thread Collective), a marketing expert who specializes in helping DTC businesses grow. Aaron shares his insights on the importance of knowing who your ideal customer is and how to find, understand, and reach them.
When you know your ideal customer, you can create products and marketing campaigns that are specifically designed to appeal to them. This will help you reach more of your target audience and convert more leads into customers.
Here are some of the key takeaways from our conversation with Aaron:
- Your ideal customer is the foundation of your business. Everything you do, from product development to marketing, should be focused on your ideal customer.
- It's important to understand your ideal customer's needs and wants. What are they looking for in a product or service? What are their pain points?
- You can find your ideal customer by talking to them. Conduct surveys, interviews, and focus groups to get a better understanding of your target audience.
- Once you know your ideal customer, you can create products and marketing campaigns that resonate with them. This will help you reach more of your target audience and convert more leads into customers.
If you're a DTC business owner, this is a MUST listen to... This is like a 4 year college degree fit into 1 hour...
If you have a subscription business, are thinking about starting one, or if you don't think your business can offer subscriptions this episode is for you...
Chris is a legend when it comes to the subscription world. He has worked with some of the biggest subscription brands on the planet. From Netflix to Bark Box, this guy knows his craft.
Listen as Mark and Trevor ask for Chris' direct play book when building a subscription business. Chris gives real live examples of what to do and what not to do when building a subscription business. This is a must-listen-to-episode. One thing Chris said that blew our minds was that every single business should have some sort of subscription element to it!
Make sure to take some notes. This podcast is wildly actionable!
In this episode, we interview London Lazerson, a renowned content creator with 9.5 million followers on TikTok and a multiple thriving businesses.
Join us as we dive into his secrets for content creation and scaling businesses. @londonlaz jumps into his creative process, engagement strategies, and valuable advice for aspiring creators. Gain insights into building a personal brand, leveraging social media, and achieving entrepreneurial success. Don't miss this opportunity to learn from one of the industry's legends.
In today's episode, we're thrilled to bring you an exciting guest, Brett Swensen, the VP of Marketing at one of the hottest direct-to-consumer footwear brands on the market - Kizik! Trust us when we say they're crushing it.
In this episode, Brett shares with us a wealth of knowledge that every marketer and founder should know. We dive deep into practical strategies for scaling your business, starting from seven figures all the way up to nine figures. Brett emphasizes the importance of building specific moats around your business to ensure that you can protect and scale effectively.
We also explore the power of taking risks and discuss what it really takes for a business to go from point A to point B. So, whether you're a seasoned marketer or just starting out, this episode is packed with valuable insights that you won't want to miss.
It seems like everyone either fears AI or is embracing it... In this episode, Mark and Trevor take a deep dive into the topic, examining the ways in which AI is transforming the marketing industry, and discussing the potential impact on the jobs of marketers.
We'll explore the ways in which AI is already being used in marketing, from predictive analytics to personalization, and content creation. But what happens when AI evolves to the point where it can create marketing campaigns entirely on its own? Will marketers be replaced by algorithms and automation?
Mark and Trevor share their insights on the topic, discussing the skills that marketers will need to thrive in a world dominated by AI... We'll also explore the potential benefits and drawbacks of AI in marketing, and how it can be leveraged to drive better results for businesses and consumers alike.
So join us for this thought-provoking episode as we delve into the fascinating world of AI and its impact on the future of marketing.
Can I tell you a little secret? This episode description was written by AI...
In this episode, Mark and Trevor interview Susan Peterson, the founder of Freshly Picked, a popular baby and toddler shoe brand. Susan shared her inspiring entrepreneurial journey, including how she got scrappy in the early days of her business. She opened up about the challenges she faced and the creative strategies she used to overcome them, from sewing her first product in her living room to building a community of brand ambassadors. Tune in to hear Susan's valuable insights on scrappiness, resilience, and building a successful business from the ground up.
In this episode, we explore the importance of creating quality products for customer retention with a special guest, Mike Clark, the CEO of Mano and Machine, a leading product design agency. Mike shares his insights on how creating quality products goes beyond just the first sale, and how it can make a huge difference in keeping customers loyal to a brand. He highlights the role of design and development in creating products that stand out in the market and exceed customer expectations.
We also delve into the impact of customer feedback on product development, as Mike emphasizes the importance of listening to customer needs and preferences to improve the overall product experience. He emphasizes that investing in product quality pays off in the long run, as it creates a positive brand reputation and builds customer trust.
Throughout the episode, we explore real-world examples of companies that have successfully created quality products, and the positive impact it has had on their customer retention rates. Listeners will come away with a deeper understanding of why creating quality products is essential for building customer loyalty and growing a successful business.
We brought it back to the basics with this podcast... and it was epic. In 2023, there are more tools, solutions, agencies, and hacks than there ever has been... But none of that really matters until you've got the basics dialed.
Listen as Mark and Trevor interview Brian Nielson, the VP of Marketing for Chirp. Brian shares with us how having a clear focus on the basics is what has helped Chirp grow to a 8-figure business in just a short amount of time. This episode was meant for every business owner and marketer out there.
Who said you can't win in an overly saturated market? This week on the Unstoppable Marketer Podcast Trevor interviews Jake Karls, the Co-founder of a brand called Mid-day Squares. They talk about taking on the biggest candy bar giants in the world that have been in business for over 100 years! How is that possible might you ask? Through the power of storytelling...
Building a successful brand is almost impossible nowadays. Between rising acquisition costs, a looming recession, & people feeling like they need to post 3-4 times a day, there is a lot rooting against brand owners...
But when you listen to Jordynn talk about how she's built her business she lay's out a pretty easy blueprint on how you can successfully build a brand in the DTC space. The key is three fold: solve a problem, find the gap, and then hit the trends. Make sure to listen in on how she accomplished all three of those.
There is no doubt that being an entrepreneur is hard... I've never done something where one day I feel like the king of the world and then the next you can feel like the biggest loser... Listen as Mark and I interview Shane Hickenlooper & Dan Page, Founders of Scroll, a digital marketing agency. As we talk about the importance of finding the right business partners (and how to do it), successfully building processes within your business to help it scale, and how hiring the right people will take your business from good to great.
When the pandemic forced Jess' husband to take a break from playing professional basketball, she decided it was her time to step up with an idea that was going to revolutionize women's health and wellness. Listen and learn as Mark and Trevor Interview Jess, the Founder of Mixhers, talk about how she launched a product during the pandemic and turned it into an 8 figure business with one of the strongest communities in the DTC space.
How do you go from using a rubber band from a piece of broccoli as your wallet to turning that idea into a multi-million dollar business!? Listen as McKenzie and Colby Bauer (married!) talk about what it took for them to build a product that solved a problem not very many people knew they had.
Influencer marketing seems to be one of the most controversial topics in all of marketing. There are people who swear on their grandma's grave that it doesnt work...
Then on the flip side, there are people out there that say it's built their entire business...
So which is it? There is no doubt it works... The question is how does it work? And how can I make it work for my brand? Listen as Mark and Trevor interview Cody, CEO, of Kynship, an influencer marketing agency, break down what it takes to win with influencer marketing in 2023.
This is a community building MASTERCLASS. Listen as Rachel from RAGS shares how she started sowing kids clothes out of old t-shirts, to building a multi-million dollar brand, and landing a deal on Shark Tank. All through the power of building a community. You cannot miss this episode!
If you're a business owner or entrepreneur you HAVE to listen to this episode.. TBH, there wasn't a good enough title for this one. We talk about what it takes to be a content creator in today's age. How to find purpose outside of being an entrepreneur... How Levi Lindsay (CMO @ Shyft Global and our special guest) almost took his own life in the name of "failure". Anyone and everyone in this game needs to hear this message it could save your life.
Success doesn't always come easy... Ryan and Mitch, founders of the 9-Figure clean skincare brand DIME Beauty know this better than anyone... They created 16 businesses together before they had their first success. See how perseverance and good ideas combined can be a lethal weapon.
What happens when you mix advertising with the desire to solve world hunger? Listen as Mark and Trevor talk to the CEO, Josh Cliffords, of Free Water. Josh is on a mission to end the global water crisis and eventually world hunger by giving out FREE water... How is that possible? One simple word... Advertising.
It seems like every year marketing seems to get more and more challenging... Listen as Mark and Trevor talk about different marketing strategies that are new/upcoming and some that stand the test of time.
The future of DTC is unknown. Competition is at an all time high. Yet people aren't buying as much... With a potential recession in the future, brands need to find a way to stand out more than ever. Learn as special guest Steve Mellor (@thestevenmellor) talks about how to build up a personal brand.
Don't get caught with your pants down this November for Black Friday. It's no secret that a lot of DTC brands are down this year... Seeing as Novembers tend to make up over 30% of a DTC brand's revenue its crucial to make a splash during shopping season. Listen as Mark and Trevor do a 5 round draft pick on the best tactics for Black Friday shopping.
Good content is nothing if you cannot stop people from what they're doing. Listen as we interview Jacques Spitzer, CEO of Raindrop Agency, a creative studio who's main objective is to stop people and hold their attention.
I kid you not, the gems in here are worth thousands of dollars to you as a marketer. Master the concept of stopping people in your tracks and you will be an unstoppable marketer.
Do you have any idea how much it would cost to get 900K website visits using paid ads?! Listen as Ben, CEO and Founder of Seeq Supply talks about how he's sold thousands of bottles of protein using TikTok alone...
A masterclass in how Suckerz is succeeding with a great idea, an amazing product, and epic STORYTELLING. Listen as Mark and Trevor interview Kasey Stewart, CEO and Co-founder of Suckerz.com.
I'm still so hyped on how Will Nitze launched IQBAR! Listen how he lays down how he executed one of the most epic Guerrilla Marketing ideas I've heard to date to launch his "brain food" brand IQBAR.
You can't win without starting and failing... Listen as Mark and Trevor interview Craig Hammond CEO and Founder of the innovative potty training pajama, Peejamas.
From getting laid off, working nights and weekends, to creating a patent, and finding amazing success.
There is not doubt that TikTok is where the attention is at. Like it or not, this is where your customers are. Remember how great IG was for business back in 2017? Well that is where TikTok is at right now. Listen as guest JT Barnett CEO and Founder of Strategy X talk about how brands just like you can win on TikTok .
You've heard this argument over and over again... So what is the answer? Listen as Trevor and Mark talk about their careers and how they break down the answer to this question with one word...
Go to where the attention is... Right now TikTok has over 3 BILLION downloads.... So where should marketers be? Listen as Mark and Trevor interview TikTok influencers Rory and Anna Mellor aka @mellorlite. They talk about how they got started, the highs the lows, how to find a niche, and how brands should work with influencers. This is a podcast you don't want to miss.
It's no secret that brands are losing organic reach every single day... With the privacy updates that happened in May of 2021, it's getting harder and harder to get the paid reach for the same price. So what should brands be doing?
Listen as Mark and Trevor talk about the brands that are getting the organic and paid reach and what they're doing to get it. You do not want to miss this episode...
It seems like getting new customers gets harder and harder every year... And it gets more expensive every year. So what are some of the best brands doing to lower their acquisition costs? Listen as Mark and Trevor talk about what it is going to take to get new customers in 2022.
In the digital age marketing is always changing. What works today wont always work tomorrow. However, there is one constant in marketing that never changes... the art of storytelling. Listen as Trevor and Mark talk with expert storyteller and designer Sun Yi talk about what it takes to get good at telling stories.
One of the biggest questions as an entrepreneur is how to make time for your business while making time for relationships? Listen as Mark and Trevor talk about their experience as with being husbands, dads, and multi-business owners.
How we consume content changes constantly, which means as business owners and marketers, we may have to adapt how we create content . Listen as Mark and Trevor have special guest Sam Hobson Fairman, Founder of Sauce Media Group talk about how to create great content in 2022.
“This could be one of the most important message we ever talk about”. Advertising costs are rising every single day. Competition is skyrocketing. Getting your customers to return again could be a matter of life or death (ok, maybe not that dramatic). Listen how Mark and Trevor breakdown why this is so important and how to scale them.
Every business has problems. The questions is how quickly can you identify them and can you accept accountability? Listen as Trevor and Mark talk about recent problems in their business and how they take ownership and move forward.
Have you built a brand or a label? Forget what you thought you knew about branding and listen as special guest and branding expert Talie Miller takes us to school.
You know the old adage, "It takes money to make money"? Well that isn't always true... When you're creative you can find a lot of ways to scale your business. Listen as Trevor & Mark talk about 4 simple ways any business can increase sales for next to nothing.
Do you build a marketing team internally? Hire a freelancer? Or maybe put an agency on retainer? Everyone has a marketing agency horror story (we have...), but listen to why Trevor & Mark think agencies are making a come back this year.
From buying a small business at age 16 to scaling a multi-million dollar business at age 24. Listen as special guest Ethan from Thirst talks about documenting his entrepreneurial journey, building a loyal community, and talking about what it takes to become an operational entrepreneur. Go follow Ethan on IG @ethanfromthirst
Have you heard of the Rule of 7? Well, sometimes the hardest part of a marketer's job is getting in front of the customer at the right time with the right message. Listen as Trevor & Mark talk about meeting the customer where they're at, and why it is critical for business to understand.
What makes a good marketer? In the digital age it's easier that ever to claim you're a marketer. But are you a good one? Do you know what you're doing? Listen as Trevor and Mark dive into the different lessons they've learned over the years and the skills they've acquired to help them become Unstoppable Marketers.
Personal branding is the future. Listen as Mark and Trevor talk to Brody Van Brocklin husband to Cara Loren (1.4M Followers on IG), talk about how they took a personal brand and are turning it into a business empire.
Discounts could be killing your brand... whether you're using them too much, or not enough.
Using discounts has been quite the topic of debate in the direct to consumer world. Listen as Trevor and Mark give their opinions on how discounts can scale and hurt your brand. You're not going to want to miss this one.
There are always booms and busts in business. Especially during a big promotion (booms) and after a promotion (busts). The question is, do you always to go through a bust after you see a boom? Listen as Trevor & Mark talk about how you can shorten the bust time and potentially eliminate it entirely.
Resurrecting a brand from the dead, building a community, scaling with performance marketing, and developing a massive collaboration strategy… This is an interview you’re not going to want to miss. Come listen as Matt Lemman, the CEO of Jones Sports Co take us to school on how to build a business.
Listen to how Trevor and Mark introduce an influencer marketing strategy called intent based influencer marketing. A strategy that consistently gave them 5-10x return on investment. Give it a try, all the cool kids are doing it...
With the end of the year around the corner. Here are 8 trending tips that are helping us and our clients grow their businesses.
What's going on with marketing today? Apple iOS updates changing digital marketing forever? Let's talk about what it all means and how you can do to combat it. (recorded in September 2021)
Welcome to The Unstoppable Marketing Podcast. Here is what to expect from us every single week. Glad you're joining us.