B2B Social Growth: Your Weekly B2B Social Media Podcast: Recent Episodes
Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms like LinkedIn, Twitter, Reddit and so on. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Executive Digital Activation, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall, CEO of Tribal Impact as she unfolds the successes and expertise of other B2B Social Media experts.
LinkedIn has become the #1 most-cited domain in professional AI queries. Which means that if your brand isn't showing up on LinkedIn, it's likely invisible when AI answers your buyers' questions too.
Tribal Impact's Justyna Brownbridge sits down with Brooke Weller, AI Search Consultant at LinkedIn, to unpack what LinkedIn learned when they tested their own AI visibility across four pillars (owned, social, earned and paid content) and then dig into what their data reveals about leveraging your LinkedIn presence.
In this session, you'll learn:
- Why original, educational content drives the majority of AI citations.
- Why individual authors with credibility are outperforming company pages.
- Why consistency beats virality when it comes to AI pick-up.
If your brand trust stops at the corporate feed, you’re missing the real starting line: your people.
Join Justyna Brownbridge, Tribal Impact, for a live conversation with Elena Ivanova, a seasoned Marketing & Communications leader, to uncover what it actually takes to activate employees on social media and turn internal voices into external trust.
In this session, you’ll learn:
- The practical steps and signals of readiness (culture, training, data and tech) that let employee advocacy take root.
- How organic, paid and leadership visibility work together to amplify authentic employee storytelling and build brand trust.
- Where to invest first when you scale: the priorities (people, processes, measurement) that deliver the fastest, most defensible ROI when rolling out employee activation.
Perfect for social media leaders, internal comms, HR, and executives who want their people to be the most trusted voice of the brand.
Join us for a live conversation with Chris Kim, a seasoned social media strategist who has helped shape the digital presence of IT leaders like Palo Alto Networks, Airtable, ServiceNow, Workday, and Microsoft.
In this session, we cover:
- How IT organisations can build genuine trust from the inside out.
- Practical tips and real-world examples tailored for the tech landscape.
- They key to blending employee advocacy with executive social presence to shape strong brands powered by people.
When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success.
In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific groups, wherever they are in the world.
In this session, we cover:
- Why role, team context and company culture often matter more than regional differences.
- How Henkel tailors LinkedIn enablement to different functions and levels of social media maturity.
- Practical examples of customising coaching and training for specific employee groups.
- Lessons learned from building a culture of authentic, sustainable employee activity on LinkedIn.
Startups grow fast because their founders are visible, authentic and deeply connected to their customers. They’re present in the market, build personal trust and tell the story in a way that moves people and deals.
But what happens when larger enterprises apply the same principles?
In this LinkedIn Live, Tribal’s Justyna Brownbridge will be speaking to Purna Virji, Principal Consultant at LinkedIn, about the latest LinkedIn playbook “Founder-Led Sales and Marketing Never Ends”.
We’ll explore what B2B leaders can learn from it to accelerate enterprise growth and discuss how to adapt the “founder effect” that blends authenticity, leadership presence, and storytelling into a scalable strategy for complex sales environments.
Join us to learn how enterprise brands can:
- Translate founder-style visibility into executive-led influence.
- Strengthen buyer confidence by humanising executive comms.
- Align leadership visibility with measurable commercial outcomes.
- Use video and thought leadership ads to scale outreach and build trust faster.
Almost 7 in 10 candidates say they would turn down a job offer from a company with a poor employer brand, even if they were unemployed (ITA Group).
That’s how high the stakes are today. Candidates today have more options, expect more from employers, and are less willing to tolerate brands that don’t deliver on their promises.
At Pfizer, culture is at the heart of how they attract and retain top talent. And doing so in a highly regulated industry is challenging. In this session, Tribal's Justyna Brownbridge will be speaking to Anne Kennedy Dotson, Head of Global Employer Brand, Recruitment Marketing & University Relations, and Clarence Stephens IV, Marketing & Employer Brand Associate, about how they lead Pfizer’s employee advocacy program to build an employer brand that people trust.
We will explore how Pfizer:
- Empowers brand ambassadors through a structured advocacy program
- Builds a community that shares stories, best practices and culture
- Identifies and engages new advocates already active on LinkedIn
If you’re an employer branding professional looking for practical ideas, inspiration, and proof that advocacy works, this is a conversation you won’t want to miss.
AI is transforming how organisations approach employee advocacy and social selling, and it’s not about replacing people. It’s about improving the way we work.
Salesforce’s latest Slack Workforce Index shows daily AI use among desk workers has jumped 233% in just six months. Those using AI every day are 64% more productive and 81% more satisfied in their jobs.
Join Felipe Torres from Tribal Impact and Guillem Cardenal Basté, Merck Healthcare, to learn about how Merck built a successful social selling community.
We’ll cover:
- How AI can enhance (not replace) human-led social selling alongside their employee advocacy program
- How AI accelerates engagement and sales outcomes
- Best practices for blending automation with authenticity
A recent Great Place To Work® UK report highlights the impact of quality connections between leaders and their colleagues (Leadership Proximity). In high-trust workplaces, revenue per employee is 8.5x higher, and organisations outperform the market by 4x.
Join Tribal Impact’s Justyna Brownbridge and Dr Petrina Carmody PhD CPsychol, Executive Coach and GPTW UK Chief Change Officer, to discover how visible leaders are essential for amplifying your advocacy, results, and team engagement.
We’ll cover:
🔸 How trust is the foundation of your growth strategy.
🔸 How leadership proximity drives employee advocacy.
🔸 Practical actions leaders can take to build a high trust culture.
🔸 Why trust accelerates both talent attraction and retention.
78% of businesses that use social selling outperform those who don’t. (LinkedIn)
The key is making it part of your team’s everyday mindset.
Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media.
Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges of their pilot program. You’ll learn:
- Why empowering employees to create authentic content is key to humanising your brand.
- How the Japanese concept of Ikigai integrates into Panasonic TOUGHBOOK’s social selling strategy.
- Real results from a pilot social selling program.
- Learnings for implementing and scaling your program beyond the pilot.
This session is a must for anyone early in their social selling journey.
The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up.
Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.
We’ll explore the following:
- The limitations of traditional attribution in modern B2B marketing
- How to track success when buyers engage across multiple channels
- The role of organic social and how to prove its value
- Actionable strategies for refining your tracking approach
Your employer brand isn’t what you say - it’s what your employees say about you.
When done right, employee advocacy can transform your employer brand, build trust, and attract top talent globally.
Join Tribal Impact's Sarah Goodall and Alex Her, in this LinkedIn Live as we uncover:
- Why employee advocacy is the backbone of employer branding
- How to empower employees to become authentic brand ambassadors
- The role of marketing, communications, and HR
- How to scale employer branding globally while keeping it relevant locally
- What metrics to focus on when measuring the impact of advocacy
When sales and marketing aren’t aligned on social media, you’re not just missing engagement, you’re leaving serious revenue on the table.
According to LinkedIn’s Deep Sales Report 2024, sellers who build relationships and use data-driven insights are nearly 2x more likely to exceed targets. But too often, marketing generates leads that sales can’t act on, while sales chase deals that marketing isn’t supporting.
Join Tribal Impact's Sarah Goodall and Felipe Torres in this LinkedIn Live as we uncover:
- The real cost of misaligned sales & marketing on social media.
- How leading B2B brands are turning social engagement into pipeline and revenue.
- Practical steps to improve collaboration, prioritisation & shared accountability.
- How to measure success: Leading vs. lagging indicators for social selling.
- The role of LinkedIn Sales Navigator, data & AI in bridging the gap.
Join Tribal Impact’s Sarah Goodall and Sally Jacobs, Senior Director of Social Media and Advocacy at Qlik, as they explore the critical role of connecting the dots between sales, marketing, and leadership teams to drive business impact through social media.
We’ll be covering:
- The impact of leadership social media presence on talent and revenue.
- Using social media as a strategic tool to bridge siloed advocacy programs, transforming employee engagement and driving company success.
- Key strategies to foster cross-department collaboration, leverage social platforms to empower employees, generate leads, and boost brand visibility.
With 84% of job seekers saying a company’s reputation is essential to their decision, authentic employee advocacy is a vital tool for brand impact (Glassdoor).
As an employer branding leader, you know the importance of creating an authentic brand story that resonates inside and outside your organisation.
Join Tribal Impact’s Sarah Goodall and Vineet Tandon, Global Leader of Talent Marketing at HCLTech and India’s only Musical Motivational Speaker, for an inside look at how HCLTech has built and scaled its successful advocacy program.
Join Felipe Torres and Sophie Nicolay Gwin as they share insights on how to unlock the full potential of your workforce. Discover how bite-sized, multimedia training can boost confidence, personalize learning paths, and meet employees where they are on their social media journey.
From beginners building profiles to advanced users creating impactful content, this session will provide you with the strategies and tools to empower your team. We'll be discussing:
- Scalable learning strategies.
- Practical implementation, including personalisation & monitoring.
- How to empower employees as content creators.
Tribal Impact’s CEO Sarah Goodall and R.Michael Anderson, author of Leadership Mindset 2.0, look at what the world’s highest-performing leaders have in common.
This session covers:
🔶 Shifting your mindset from a tactical ‘doer’ into a strategic leader, who thinks several steps ahead and stays ahead of your competitors.
🔶 Strategies to inspire, motivate and empower your team. How to get the best from them and maximise your employees’ potential.
🔶 Building a workplace culture where innovation and engagement are the norm, not the exception. How you and your team can develop a resilient and agile mindset.
Want to create real business impact with your employees on social media? Join us for an essential LinkedIn Live session with Tribal’s own Andy Norman and Felipe Torres.
In this 30-minute session, we’ll be exploring the business impact of employee advocacy and social selling, and why social media should be an integral part of your business strategy. Learn how to build a powerful social media employee advocacy program. We'll be covering:
- Scaling Employee Advocacy: Understand the process of activating employees on social media, evolving and influencing both immediate actions and long-term outcomes.
- Leading Indicators: Explore early signals such as content shares, engagement, active user percentages, reach, impressions, LinkedIn activity, clicks, and earned media value. These indicators help build a business case for further investment.
- Lagging Indicators: Discover how to move beyond the pilot phase by demonstrating business impact through metrics like candidate applications, new hire attrition rates, employee NPS scores, engagement, Glassdoor ratings, and conversation volume compared to competitors.
- Empowering Employees: Strategies to empower employees to become trusted advisors and thought leaders, tailored advocacy for different employees, and overcoming challenges with the help of AI.
- Success Stories: Hear success stories on how Tribal helps businesses create impact.
- Future Trends: Stay ahead with future trends in employee advocacy and the evolving role of AI in sustaining a culture of Subject Matter Expert branding to success.
Want to unlock the power of your employees on social media?
Join Sarah Goodall and Danielle Guzman who'll be sharing how Marsh McLennan built a powerful social media employee advocacy program.
We'll be covering:
- The importance of building powerful employee voices and how it impacts brand presence.
- Strategies for empowering employees to become trusted advisors and thought leaders.
- Tailoring advocacy for different employees.
- Success stories from Marsh McLennan.
- Overcoming common challenges in employee advocacy with the help of AI.
- Long-term strategies to sustain a culture of Subject Matter Expert branding.
- Future trends in employee advocacy and the evolving role of AI.
As an employee advocacy program leader, you’ll be familiar with the challenges of encouraging your employees to create video content. However, with 87% of marketers saying video helps them generate leads and increase sales (Wyzowl), it’s time to teach them.
Join Tribal Impact's Sarah Goodall and Rob Glass from ‘Make Great Video’. Rob was trained as a Video Journalist by the BBC, trained BBC other employees and now helps teams create authentic, change-making video content with their smartphones.
Over the past decade Rob has worked with teams around the world like Deloitte and Siemens, and, along with partners such as LinkedIn Learning, has trained over 80,000 students.
Amongst other things we’ll be covering;
- The characteristics of a successful video content creator
- Magical success stories
- Useful kit and editing apps
- The most important aspect to consider when making a video (and three ways to support this)
Stories are 22x more memorable than facts. What stories are your employees' telling?
Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and the power of a strong employee advocacy program.
We'll be covering:
- How employee advocacy fits into a wider employer branding strategy.
- Ensuring employees follow social media guidelines when sharing online.
- How to build momentum and increase adoption rates.
Join Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building.
We’ll be deep-diving into these topics:
- How to bring culture to life for the benefit of candidates, seeing and living it through the eyes of your employees.
- How this can lead to recruitment success, sharing specific examples.
- The importance of building a trust culture; how to empower employees to tell their stories.
78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn).
Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enablement at Pitney Bowes, about how he enables global sales teams to leverage the power of social media.
We’ll be covering:
- How to educate sales in the art of digital marketing & social media.
- How to scale employee advocacy across disparate teams.
- Techniques for getting the most out of Sales Navigator.
Tribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these.
We’ll be covering:
- The role of change management in social selling training. How to roll out a social selling program across a large enterprise
- organisation.
- The struggle of demonstrating ROI and how to overcome this.
When employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it.
Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author of High-Impact Content Marketing, about the synergy between your content marketing strategy and employee advocacy program.
We’ll be covering:
- Creating high-impact content.
- Why thought leadership is crucial in shaping a company's content strategy.
- How employees can effectively contribute to and amplify the key messages of a company.
View our upcoming schedule here: https://www.tribalimpact.com/resources/upcoming-linkedin-lives
Tribal Impact’s Sarah Goodall speaks to Vicki Saunders, Founder of The EVP Consultancy, about the intersection of Employee Value Proposition (EVP) and Employee Advocacy in modern business landscapes.
We’ll be covering:
- Defining Employee Value Proposition (EVP) and why it's important.
- How does a well-crafted EVP influence employee engagement?
- How can organisations empower their employees to become advocates?
Nearly half of Gen Z and Millennials post content about their employer on a weekly basis (Edelman).
Join Tribal Impact's Sarah Goodall and Steven Brand, head of employer brand at EY, as they delve into the power of social media in shaping and amplifying your organisation's employer brand.
We'll be covering:
- How can social media enhance an employer brand?
- The link between employee-generated content and employer brand.
- How do you encourage employees to create and share their own stories?
80% of jobseekers look up the social media profiles of current staff when applying or even considering a position (Capitalize).
Join Tribal Impact’s Sarah Goodall, and Jessica Tompkinson, Global Head of Communications & Corporate Affairs at Unilever, about how comms and HR can join forces with employee advocacy and how employee recognition can enhance your employer brand. We'll be covering:
- How do you empower employees to share their stories internally and externally?
- How does employee recognition play a role in enhancing an organisation's employer brand?
- Which metrics can measure the impact on employer brand?
Currently planning your 2024 marketing budget? You won’t want to miss this episode.
Join Tribal Impact's Justyna Brownbridge and Rand Fishkin from SparkToro, who’ll be discussing why paid media took such a large part of 2023 marketing budgets and whether this should be reconsidered for 2024.
We'll be covering:
- What’s the difference between measurement and attribution?
- Why do the least measurable marketing channels tend to perform best?
- How to prove the ROI of organic channels.
75% of job seekers consider an employer’s brand before even applying for a job (LinkedIn).
Join Tribal Impact's Sarah Goodall and Maria Dinu from Coca-Cola HBC, who’ll be discussing the link between employer branding, employee-generated content and social media.
We'll be covering:
- What does employer branding mean for Coca-Cola HBC?
- How can you encourage employee-generated content?
- How do you scale your employer branding efforts across different functions, teams, and borders?
Alexandra Fraysse, Channel Digital Engagement Manager at Henkel, will be discussing how a shared strategy with your channel partners can not only amplify your own social selling efforts, but bring joint success.
Sarah Goodall, Anna Troidl and Alexandra will be discussing:
- The challenges of launching a social selling program.
- Rolling it out through a channel ecosystem and maintaining engagement.
- Which metrics to focus on: Measuring success & KPIs.
Thought leadership is one of the most effective tools an organisation can use to demonstrate its value to customers during a tough economy (Edelman).
Join Tribal Impact's Sarah Goodall who’ll be talking to Ashley Faus from Atlassian about how to become a thought leader.
We'll be covering:
- What does it mean to be a thought leader?
- How to grow your network, reach a wider audience, and develop a following.
- Overcoming procrastination and the fear of imperfection when creating content.
- The habits of successful thought leaders.
76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek).
Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits into IBM's wider social strategy. We'll be covering:
- What does employee advocacy mean for IBM?
- IBM's three-tiered approach for identifying and supporting advocates.
- Tips for launching and scaling a sustainable employee advocacy program.
Content shared by employees gets 8X more engagement than content shared through branded channels.
Join Tribal Impact’s Sarah Goodall, and Lucy Thorpe, who'll be discussing how sales and marketing can collaborate to create engaging stories to attract customers. We'll be covering:
- The link between storytelling, sales and marketing.
- How employee-generated content can contribute to the value of a brand.
- Equipping sales with the right storytelling tools and techniques to enhance their customer interactions.
56% of professionals say an executive’s presence on social media positively influences their purchase decision.
Join Tribal Impact’s Sarah Goodall, and David Perry from WSP, who'll be discussing the importance of leaders being visible on LinkedIn and how to support their social media journey. We'll be covering:
- How active leaders help employee engagement and support new sales.
- How can you convince time-poor leaders to take social media seriously?
- Practical tips to encourage your leaders to post and engage on LinkedIn.
Leaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick).
Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building trust for brands, including challenges faced and the role senior leaders have to play. We'll be covering:
- The challenges of building trust on social media.
- How to encourage leaders to be more active online.
- The role of Employee Advocacy in building brand trust.
Join Ignacio Lancuba de Caro from Generali, a leader within the insurance industry, who will be sharing how they turn agents into trusted social advisors. Ignacio is joined by Tribal Impact’s Justyna Brownbridge.
You will learn:
- How to turn agents into highly effective social advisors
- How Generali builds trust through their advice-led approach
- Tips and tricks for using social media to generate leads, build your network, and close more deals.
In today's fast-paced business landscape, employee advocacy is quickly becoming a core part of how B2B companies go to market.
However, rolling out a company-wide program can be daunting and there are several common barriers to success.
Join Joe Morris, global B2B social media and employee advocacy leader at Capgemini, and Tribal Impact’s Sarah Winter, who'll explore what it takes to embed employee advocacy on a large scale. We'll be covering:
- How do you mobilise employee advocacy on a large scale?
- The main barriers to a successful employee advocacy program
- Tips to embed a digital culture globally
Employees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022).
In today's world, having your senior leadership active and showing up on social media is essential.
Join Tribal Impact's Sarah Winter and Sara Atkinson, EMEA Director of Field and Channel Marketing at Ciena, as they discuss how digitally active senior leaders are leading the way online. We'll be covering:
- Helping leaders become more digitally savvy
- Engaging Gen Z and Millennial employees
- Overcoming objections to being active online
- The connection to talent attraction
Join Tribal Impact's Sarah Goodall and Carole Scott, Head of Corporate Communications at Henkel, who'll be talking about the power of storytelling in B2B and how we enable employees to tell great stories.
Topics covered will include:
- Why storytelling is just as important in B2B
- Measuring communications and impact
- Creating a safe enviroment for employees to share their stories
According to LinkedIn, 76% of buyers are ready to have sales conversations on social media. Are your sales team ready to meet them there?
Join Tribal Impact’s Sarah Goodall and Emmanuel Delvaux, former VP at MillerKnoll, who'll be sharing his experience and insights on how to transform sales through social selling and build lasting relationships with customers.
You will learn:
- The key benefits of a SocialSelling program
- Best practices for creating a social selling strategy
- Tips and tricks for using social media to generate leads, build your network, and close more deals
Join Tribal Impact’s Sarah Goodall, and Nuria Munoz, Head of Talent Sourcing, at Microsoft, who'll be sharing her experiences of using social media across Microsoft, Unilever, and Vodafone (to name a few!), to attract top talent and promote diversity and inclusion in the workplace.
Topics covered will include:
- The role social media plays for inclusive hiring programs
- The importance of a compelling employer brand for attracting top diverse talent
- Best approaches for promoting diversity & inclusion in the workplace
Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent. (LinkedIn)
Join Tribal Impact's Justyna Brownbridge, and Anna Bertoldini, Global Head of Employer Branding at NielsenIQ, who'll be discussing how employee advocacy can amplify your employer branding efforts. We'll be covering:
- NIQ's approach to employee advocacy
- How do you bring employee stories to life online?
- Encouraging employees to participate
- Ensuring employees follow the guidelines
Many enterprise firms are seeing the benefits of digitally enabling their workforce on social media.
In this LinkedIn Live, Tribal Impact CEO Sarah Goodall will be joined by Kirsten Boileau, Learning Experience Partner from SAP, who will be sharing how to drive digital behaviour change, at scale.
You’ll learn:
- The importance of investing in a digital culture
- Practical learning experiences to implement
- How to scale digital learning experiences
- How to get leadership buy-in
- The best ways to get employees engaged with your program.
Almost 6 in 10 employees choose a workplace based on shared values (Edelman).
Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between HR, digital culture, employer branding, and social media.
We discussed:
- Coca-Cola HBC's employee advocacy journey
- Rolling out an Employee Advocacy tool
- The challenges of scaling a global program
- The relationship between employer branding and talent acquisition
84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions.
Learn about the power of building your own online community with Tribal Impact's Justyna Brownbridge, who'll be speaking to Nádia Vieira, Manager - Global Scaled Customer Success Programs for LinkedIn Sales Solutions, about the lessons learned from build a LinkedIn Sales Navigator community. We'll be covering:
- Why are online communities so important?
- How do you start to build a strong community?
- How to keep your community alive and maintain high engagement.
- Differentiating between a branded community and company page.
Employee networks have on average 10x more followers than branded accounts (LinkedIn). Did you know that your employees have the potential to become your best influencers?
Join Tribal Impact’s, Sarah Winter and Julia Dixon who’ll be talking to Peter Marshall, Portfolio Marketing Manager at Ericsson, about how he became a social media tech hero!
We'll be learning:
• How Peter got started on LinkedIn and keeps the momentum going
• The training approach used and how to encourage teams to become more active
• How to encourage introverted people to participate
• Scaling up and collaborating with other subject matter experts across the business
Join Tribal Impact's Sarah Goodall who'll be talking to Luan Wise, marketing consultant and founder of thelighthouse.social, about generational differences on social media and why social isn't just for Gen Z. We'll be covering:
- How brands can engage Gen Z on social
- How different generations use social media
- "I'm too old for social media" and other objections to social
- Youtube: Do you need to adapt your strategy?
Did you know that 76% of buyers are ready to have sales conversations on social media?
Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics:
- Identifying your target markets
- Using social selling techniques for account research
- Hiring dedicated 'social sellers' and expanding the program
- Changing mindsets and getting buy-in
- Is attending events still essential for the modern salesperson?
According to LinkedIn’s State of Sales Report 2022, top performing sales professionals are paving a better pathway to selling the way buyers actually want to buy.
Join Tribal Impact's Justyna Brownbridge, who'll be talking to Douglas Cole, Enterprise Sales Leader from LinkedIn, about the mindest of a successful modern seller.
We'll be discussing:
- Why the world of B2B sales demands a new breed of a sales professionals
- Why mindset plays a key role in sales success
- The mindset trajectory of a typical salesperson vs. how B2B buyers actually buy
- What strategies can salespeople apply to become a 'trusted advisor' in the sales process?
80% of job applicants look up the social media profiles of current staff when applying or even considering a position (Capitalize).
Do they show what it's like to work for your company?
Join Tribal Impact's Sarah Goodall who'll be talking to Danielle Guzman, Global Head of Social Media for Mercer, about employer vs employee branding and why your business needs to invest in building both together. We'll be covering:
- Employer and employee brand: How are they connected?
- Can social media be used for talent retention?
- Fostering relationships across internal employer teams
- Building trust and engaging your employees
64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content.
Join Tribal Impact's Sarah Goodall who'll be talking to Ryan Bares, Global Influencer Marketing Lead at IBM, about the power of transforming your technical experts into influencers on social media. We'll be covering:
- Benefits of having your subject matter experts active on social
- Identifying who to include and overcoming their objections
- The power of employee-generated content
- How do you measure if the program is successful
Are you struggling to get your employees active on LinkedIn? Has your employee advocacy platform plateaued in usage? If your employees don't have a compelling intrinsic reason to be active on LinkedIn, they won't be.
Typical LinkedIn training is heavily focused on the technical aspects of how to optimise your profile, build a network, and share content. However, this is often not enough to create long-lasting behaviour-change.
In this taster session, Justyna Brownbridge discusses the first step to a successful employee advocacy program - finding the why.
By the end of this taster learning experience, you will understand:
- Why now is the time to build your LinkedIn presence: 4 employment trends impacting you right now
- The science of motivation: why we do what we do?
- What would you like to achieve by being on this platform and why?
- From social zero to social hero - what specific steps you could take today to build your social media confidence
Note: This session is a change from our regular weekly interviews due to the last minute cancellation from a guest. Instead we'll be sharing our knowledge and give you a taster of one of our most popular training sessions. We hope you find it interesting!
Content shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage.
Join Tribal Impact's Sarah Goodall who'll be talking to Chris Kim, Director of Social Media at Airtable, about why social selling needs employee-generated content in the IT industry.
We'll be discussing:
- The relationship between content creation and social selling
- How do you encourage sales to share and create content?
- Challenges specific to the IT industry
- Achieving buy-in and measuring ROI
According to Linkedin, about one third of B2B sellers (31%) say that they've closed deals over $500,000 without ever meeting the buyer face to face.
Join Tribal Impact's Vanessa Baker who'll be talking to Alejandro Cabral, Global Digital Sales Transformation Leader at Kimberly-Clark Professional, to discuss how to accelerate your global digital selling program.
We'll be discussing:
- The challenges of running a global digital selling program
- Global vs. local approach to program management
- Onboarding new social sellers
- How long does it take to see results?
As always, this was recorded live on LinkedIn, so you may hear some four legged friends in the background throughout the podcast!
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.
In part five, we’ll be discussing how to activate your experts on social media and transform them into social media influencers. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions, and hosting a live Q&A.
Here’s a taster of what to expect:
- How do I identify which experts to activate on social media?
- People with small social media networks aren’t influential
- You have to be on Twitter, Instagram or TikTok to be an influencer
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.
In part four, we’ll be discussing how to activate your leaders on social media and how to handle objections to this. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A.
- Is it true that most leaders have someone else writing their posts?
- How can you measure the impact of your leader’s activity online?
- Is it true that to be influencial on social, leaders need to share about their personal life?
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.
In part three, we’ll be discussing how to activate your sales team on social media and launch a social selling program. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A.
Here’s a taster of what to expect:
- LinkedIn Sales Navigator is expensive and I don’t see any ROI
- Is it true that you should post on LinkedIn everyday to remain visible to your customers?
- We sell globally and different countries use social media differently.
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.
In part two, we’ll be discussing how to activate your employees on social media and launching an advocacy program. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A.
Here’s a taster of what to expect:
- What are the main benefits of activating employees online?
- What guidelines should you put in place to mitigate risk before launching employee advocacy program?
- What are the techniques that you could use to persuade more employees to become brand ambassadors?
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.
In part one, we’ll be discussing employees on social media and building a business case so that leaders can't say no. Sarah is joined by Tribal Impact's Global Key Account Director, Sarah Winter, and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A.
Here’s a taster of what to expect:
- Why do leaders typically say no to social selling/employee advocacy programs?
- How do you compare your company's online activity to your competitors?
- How do you sell the initiative internally to C-Suite?
- Is it true that it’s hard to measure ROI of digital employee activation programs?
Employee Activation, Sales Activation, Leadership Activation and Technical Experts Activation. These are the four pillars of Digital Activation.
Many companies make the mistake of taking a siloed approach - either having separate disconnected programs or only focusing on one component.
Join Tribal Impact's CEO Sarah Goodall and Head of Business and Industry Marketing at Panasonic Connect Europe, Stefan Hauck, as they discuss taking a holistic approach to digital activation and the transformative impact this can have. We'll cover:
- What was the trigger to start a Social Selling program?
- The impact of activating leaders and executives on social media
- Connecting employee experts to industry influencers
- The connection between social media and in-person events
- Connecting the dots and taking a holistic approach
On average, employees have 10 times more followers than their company's social media accounts and 92% of people trust recommendations from individuals (even if they don't know them) over brands.
The potential for businesses to reach new audiences using their own employees' brands is huge.
Join Tribal Impact's Vanessa Baker who'll be talking to Kate Bradley Chernis, CEO at Lately, to discuss why companies need to invest in their employees' personal brands. We'll be discussing:
- How we can share authentically on social
- Why personal branding matters on both a personal and professional level
- The value of employee generated content
- The power of content: best practice for shaping effective content with our copywriting
- B2B Social Media and how we all need to show up, share and engage
According to the 2022 Edelman Trust Barometer, the financial services sector lags behind all other major industries in terms of trust. With public distrust at an all time high, what actions should businesses be taking?
86% of financial publication readers say it’s important for business leaders to use social media and they trust leaders who use social media more than those who don’t by a ratio of 6 to 1 (Brunswick).
Join Tribal Impact's CEO Sarah Goodall and Financial Digital Marketing Manager at Fidelity International, Yoni Shapira, to learn how social media can build trust in the financial services sector. We'll be discussing:
- The challenges of managing social across multiple languages and cultures.
- Fidelity International's journey with social selling and how it's evolved.
- Aspirations of where social and digital will go next in financial services.
- How employee advocacy can help build trust, especially for industries where trust may be low.
Ensuring employees feel comfortable posting on social media is one of the biggest challenges in implementing an employee advocacy program. This often stems from employees being too scared to post online because of archaic social media policies that are no longer fit for purpose.
Join Tribal Impact's Vanessa Baker who'll be talking to Dan Klamm, Vice President - Global Head of Social Media at Nielsen, to discuss why having the correct culture is essential for employee advocacy.
Editors note: We experienced some connection issues at the end of the session resulting in Dan dropping out early. You can connect with both Dan and Vanessa on LinkedIn to keep up with the conversation!
Nearly 6 in 10 say their default tendency is to distrust something until they see evidence it is trustworthy (Edelman Trust Barometer 2022).
It's now more important than ever for brands to focus on building trust with their audience and stakeholders, but how can this be done authentically?
Join Tribal Impact's Justyna Brownbridge who'll be talking to Duarte Garrido, Global Head of Social Media at Coca-Cola HBC, to discuss how brands can build trust using social media.
- The impact trust (and distrust) has on brands.
- How trust also impacts the employee experience.
- The role of social media and how it can build trust with stakeholders.
- The connection between culture, advocacy, community and trust.
- “Social media has left the building” - social is no longer just the responsibility of marketing, where does it fit in the organisation now?
More and more enterprise organisations are adopting social selling techniques, with some industries moving faster than others.
In the health technology space, Philips has already begun its journey to become a social selling leader.
Join Tribal Impact's CEO Sarah Goodall and Digital Selling and Engagement Manager at Philips, Antti Leivo, to learn more about Philips's story and why social selling has the protentional to transform manufacturers. We'll be discussing:
- Antti's role as Digital Selling and Engagement Manager at Philips
- How the journey is progressing so far
- What changed in the health technology space to make this a priority
- Antti's previous experience in sales and this impact on the program
- Challenges in implementing a social selling program
- What's next?
78% of salespeople engaged in social selling are outselling their peers who aren’t and companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers.
Join Tribal Impact's CEO Sarah Goodall and Head of Social Media at Colt, Jake Potter, to learn how Social Selling has evolved in the telecommunications industry. We'll be discussing:
- How long Colt has been practicing social selling
- What the journey looked like to get to this point
- Keeping ahead of the trends and latest chages in social
- What would Jake do differently next time?
- Jake's volunteering for Pride in London as the Head of Social Media - and how social media can be used to support communities
Content shared by employees receives 8x more engagement than content shared by company channels and brand messages are re-shared 24 times more frequently when posted by an employee versus the company's own social media channels.
It's not surprising that people want to deal with people, not logos.
Join Tribal Impact's Justyna Brownbridge who'll be talking to Wendy van Gilst, Client Solutions Manager at LinkedIn, to discuss the importance of personal branding for employees.
⭐ What is personal branding?
⭐ Why should business leaders help employees build their brand online?
⭐ The role of personal branding in the sales process
⭐ How to help your employees build their personal brand and who you should focus on first?
⭐ Should you provide your employees with content to share?
⭐ How do you measure success?
Many B2B businesses underestimate the value of brand buildng, but a recent BCG & Google study found B2B brand building can be just as effective as in the B2C realm.
But how can a B2B business, especially maufacturers, authentically elevate their brand?
Join Tribal Impact’s Vanessa Baker who will be talking to Amy Strudwick, Sales and Marketing Operations Manager from DS Smith to learn about their journey in launching an Employee Advocacy program across their manufacturing organisation.
In this session, they'll cover the following points:
✅ Why DS Smith decided to launch an Employee Advocacy Program
✅ Which employee groups were included in this initiative
✅ Adoption challenges experienced
✅ Innovative ways in identifying content and topics
✅ Ways in which success has been measured
✅ Potential improvements to drive effectiveness of program
✅ Top tips for launching a program
73% of millennials found their last role through social media and according to Glassdoor nearly 80% of job applicants use social media as part of their job search.
Organisations need to start living their culture on social media if they want to drive an inbound recruitment strategy.
Join Tribal Impact's Sarah Winter and Kay Coombs from Peas in a Pod Consulting to learn how digital culture helps talent acquisition and the importance of employees and hiring managers being part of that story on social media. We'll cover:
✅ How can companies use their culture to gain an advantage in recruitment strategy?
✅ Can you use employees to create an authentic inbound approach to recruitment?
✅ Can you positively reject a candidate and keep their interest?
✅ How can investing in an employees brand help retention?
✅ Do recruitment videos from the hiring manager work? And what else can employees do beyond simply “sharing the job post”?
Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup). This means that engaging thought leaders and employee advocates on social is more important than ever before - especially at key moments, like launching a new proposition.
However, introducing social media across the organisation and encouraging employees to become active can be a challenge.
Join Tribal Impact's Vanessa Baker, and Lucy Thorpe, Head of Communications at Sapphire to learn how they pioneered a social first, newsroom style approach to relaunching Sapphire's new proposition.
Key themes we'll cover:
⭐Embracing social in the B2B workplace
⭐Role of social in communicating a brand relaunch & value proposition
⭐Importance of activating leaders & employees on social
⭐Sapphire's innovative approach to content strategy - with video and a newsroom style
⭐Value of social in internal and external communications
⭐How coaching for employees gives the confidence and skills needed to become active
When salespeople are move active on LinkedIn, they report 45% more sales opportunities and they’re 51% more likely to reach their quotas, according to LinkedIn.
Despite this, 63% of new employees are reluctant to share company messages on social media. And this only go down to 54% when someone has worked somewhere for 1-3 years.
Paid advertising, however, is blocked by as many as 44% of people, meaning that by focusing solely on that, you could be missing out on reaching a large portion of your target audience.
Employee-generated content is a powerful way to differentiate your brand from competitors, showcase company culture, and show how knowledgeable the people who work there are.
Join Tribal Impact CEO Sarah Goodall, and Andy Lambert, previous Director of Growth at ContentCal and now Senior Manager Product Marketing at Adobe to learn:
The power of employee-generated content
⭐ Why authenticity is key
⭐ How to get buy-in from leadership to invest in employee-generated content
⭐ How to foster an environment for employees to generate their own content
⭐ Why TikTok is a good channel for employee-generated content
It's no surprise that LinkedIn is quickly becoming the place to hang out for business professionals. This is even more true for executives and employees in leadership positions.
When leaders are active on LinkedIn, not only do they showcase their expertise and what it might feel like to work with that company, but they also attract talent and put a human personality in front of the brand of the company
In this episode, Tribal Impact CEO Sarah Goodall and Aileen Scriba, Digital Communications Manager at Henkel discuss:
✔ How to get buy-in from your executives and leaders to start posting on LinkedIn
✔ Common objections and how to overcome them
✔ Why providing training is important
✔ Who should you focus on first and why
Video is quickly becoming the preferred format of building trust for businesses and individuals. It’s not a surprise as you can see a company’s or individual’s personality over video than on text.
In fact, video is the most shared type of content on LinkedIn, over 20 times more than other forms of content.
In this episode, Tribal Impact CEO Sarah Goodall and Tyler Lessard from Vidyard discuss:
✔ Why video is important for executives to use on LinkedIn
✔ Why video helps executives become more accessible
✔ Why using video helps reduce sales-cycles and increase ROI in your marketing
✔ Why video helps your technical experts become influencers
When working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different channel.
In this episode, Tribal Impact CEO Sarah Goodall and Keith Lewis discuss:
✔ Regulatory red lines
✔ Starting with a comfort blanked
✔ No quick influence wins
✔ Ethics build business
To see what Keith is up to now, check him out on Linkedin.
People are online now more than ever and to be successful you need to have a digital presence. However, it's important that you don't confuse this with thinking you have to be online all the time.
In this episode, Tribal Impact CEO Sarah Goodall and Lee Welch will be talking all about the importance of digital disconnection and balancing our relationships between online and in person. Shortly after this podcast was recorded, Lee left SAP to join Microsoft. To see what he's upto now, check him out on Linkedin.
In this sesson, we cover:
✔ Using social media with purpose
✔ The importance of customer listening
✔ Embedding modern selling habits
✔ Digitally disconnecting
90% of CEOs think that their organisations have empathy for their employees and customers, but the number of employees that agree with this is less than half.
Employee engagement is now more important than ever and many leaders aren't aware of lack of engagement until it's too late.
In this episode, Tribal Impact CEO Sarah Goodall and Michael Brenner, CEO of Marketing Insider Group and author of 'Mean People Suck' discuss:
✔ Why Mean People Suck? Michael’s new book
✔ How Engaged are employees really?
✔ Using empathy to create a happier life
✔ What can leaders do to support employees?
✔ Activating a Company
Many enterprise firms are starting to see the benefits and power of digitally enabling their workforce on social media.
This can take different forms, from employee advocacy, social selling, expert activation, social listening, employee-generated content, analytics, and so on.
However, embedding a digital culture means doing all the above with synergy.
In this episode, Tribal Impact CEO Sarah Goodall, and Liz Brenner, will be talking all about how to take a holistic approach towards social media for B2B.
You’ll learn:
✔ Why change management plays an important role in embedding a digital culture
✔ The importance of companies investing in creating a digital culture
✔ How to scale change management
✔ How to get leadership buy-in
✔ The best ways to get employees engaged with your programme
A record 4.5 million people quit their jobs in November 2021. In some
industries, there are now more job openings than there are workers.
While the reasons people quit are varied, from childcare concerns to Covid, higher pay to flexible working, businesses still need to find ways to differentiate themselves from similar companies within their industry, not just to buyers, but to potential employees, too.
This means that businesses need to work harder than ever to stand out in the highly competitive labour market.
How can employee advocacy help you prevent these problems in your business? Our Tribal Impact CEO Sarah Goodall and Katrina Collier, recruitment and candidate experience expert, uncover this topic on this episode.
In this session, you’ll learn:
💡 What are the current challenges recruiters are facing?
💡 Which departments within the business can help with talent attraction?
💡 What do candidates expect when they deal with a brand?
💡 What candidate experience mistakes are companies making
💡 How existing employees can affect the candidate experience
The way businesses are buying has changed, social media has made information sharing and reputation building very easy and transparent. We're now entering an era where buyers learn about solutions via experts and colleagues through social media. As such, it's important sellers take a buyer-centric approach.
Join our LinkedIn Live session with our CEO Sarah Goodall and Steve Watt, Marketing Director at Seismic, on a discussion about The Impact of Marketing on Buyer Centric Selling.
What this episode covers:
✅ Why marketers need to think bigger than brand and look at the sum of activating personal brands
✅ Focusing on generating demand and not just capturing it
✅ Marketing's role in talent acquisition – how brand becomes a people magnet
✅ How marketers support buyer-centric selling and their role in activating sales on social media
✅ Pitfalls and mistakes
Activating your employees on LinkedIn is a very popular topic at the moment as companies witness the benefits of having a socially active workforce.
However, getting your employees to sign up and stay active with your advocacy programme is a very difficult thing to do. Many companies fail by forgetting to put the interests and motivations of their employees at the heart of the programme.
In this session, we'll uncover what it takes to increase the adoption and retention of your advocacy programme by clearly defining the pillars of a successful advocacy programme.
What this episode will cover:
✅ Increasing the adoption of your programme by tapping into employee motivations
✅ Why building a community around your advocacy programme is important
✅ How to get buy-in from leadership
✅ The main pillars of a successful employee advocacy programme.
✅ Sarah's and David's top tips for advocacy
We’ve witnessed a global tidal wave of resignations, driven largely by the pandemic. Employees are suffering burnout, as well as reprioritising the need for a work-life balance and job satisfaction. This ‘Great Resignation’ negatively impacts organisations as they grapple with the loss of talent and impact on business continuity.
Could Employee Advocacy be the key to combatting the effect of the Great Resignation and improving the employee experience? It’s a powerful strategy that can be used beyond sales and marketing. It can also help with retaining and attracting top talent.
How? Well, for your employee advocacy to work you need a positive and supportive company culture and that means putting people first.
To back up this statement, here are some stats:
✅ Employees of socially engaged companies are more likely to stay at their company, feel optimistic about their company’s future and believe their company is more competitive. (Prophet)
✅ Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent (LinkedIn)
✅ 79% of job applicants use social media in their job search. (Glassdoor)
✅ 47% of referral hires have greater job satisfaction and stay longer at companies. (Jobvite)
Join Tribal Impact's Head of Growth Programs, Vanessa Baker and HubSpot's Sales Director, Dan Tyre for a discussion on how Employee Advocacy can help you retain and attract talent.
What you'll learn from this episode:
✅ Why company culture is crucial for talent retention and attraction
✅ How employee advocacy can help improve your company culture
✅ How HubSpot use employee advocacy
✅ Dan's top tips for company culture and employee advocacy
Learn how to successfully launch and scale an employee advocacy programme as well as how to keep employees engaged with your programme.
Employee Advocacy is about activating the voice of your employees on social media. Recognising that every employee will play a different role in your advocacy program is the first vital step.
Launching and scaling a programme is a very difficult job, especially if your employees aren't engaging with your programme. It requires a lot of change management practices, time and patience.
Join Tribal Impact CEO Sarah Goodall and Angela Duggan from Teradata for a discussion about launching and scaling an employee advocacy programme.
What you'll learn from this LinkedIn Live:
✅ The steps required for launching an EA programme
✅ How to scale an employee advocacy programme
✅ How to keep employees engaged with your programme
Learn how to successfully scale your social selling programme at an enterprise firm.
Scaling a social selling programme is a difficult task as you're trying to convince different stakeholders on why rolling out the programme to the rest of the company makes sense.
Join Tribal Impact CEO Sarah Goodall and Global Head of Marketing & Solutions Functional Learning, Kirsten Boileau from SAP for a discussion on how to successfully scale social selling in an enterprise firm.
𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫:
✅ How Kirsten successfully scaled social selling at SAP
✅ How to convince stakeholders in order for you to scale your programme
✅ Key metrics to keep an eye on for scaling
✅ Kirsten's Top tips for scaling social selling
𝐓𝐡𝐢𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐢𝐬 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨:
✅ Have a social selling programme at an enterprise firm and would like to scale
✅ Want to increase the adoption rate of their programmes
✅ How to convince stakeholders
Learn how social selling can help you move to solution-selling with David Leyland, sales leader and board advisor at Tribal Impact.
With 30 years experience solving business problems, Dave Leyland and Sarah will discuss how an integrated solution-oriented approach rather than a tactical “problem solving” approach can ensure desired business outcomes.
Join Tribal Impact CEO Sarah Goodall, Tribal Impact Board Member, David Leyland and Head of Partner Growth programs at Tribal Impact, Vanessa Baker for a discussion on how to successfully switch to solution-selling.
Learn how to reinvigorate your broken employee advocacy programme with change management and company culture.
Change management and company culture are at the heart of successful employee advocacy programmes and can help you fix common issues like:
❌ Motivating employees
❌ Low adoption rates
❌ Getting C-suite support
❌ Using your time to become a 121 consultant
Join Tribal Impact CEO Sarah Goodall and Malin Liden from SAP for a discussion about why change management and company culture are crucial for a successful Employee Advocacy strategy.
𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 episode:
✅ What change management is and why it's important for employee advocacy
✅ How company culture can influence your employee advocacy programme
✅ How Malin applies change management and culture in order to enable employees on social media
✅ Malin's Top tips for employee advocacy
𝐓𝐡𝐢𝐬 episode 𝐢𝐬 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨:
✅ Have broken employee advocacy programmes and would like to fix them
✅ Want to increase the adoption rate of their programmes
✅ How to motivate employees to join and be engaged with your programme
Learn how to get c-suite buy-in and support for your B2B social media and employee advocacy strategy.
B2B Social Media has tremendous growth potential for your company's brand as well as your employees' personal brands. You're well aware of that, but your C-Suite aren’t. They often see social media as a linear process and don’t understand that it involves complex change management efforts.
Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup)
Content shared by employees receives 8x more engagement than content shared by brand channels. (Social Media Today)
That makes it one of the most effective ways to amplify your brand’s message, but how do you sell this internally?
Join Tribal Impact CEO Sarah Goodall and Anita Veszeli from Ericsson for a discussion about how to gain c-suite buy-in and support for your B2B Social Media and Employee Advocacy strategy.
𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫:
✅ What a holistic B2B Social Media Strategy is and how to join the dots around all the elements
✅ How Anita established this strategy at Ericsson and the benefits they’ve seen
✅ How Anita got C-Suite buy-in and support
✅ How to relate social media and employee advocacy metrics back to business outcomes.
✅ Top tips for employee advocacy and B2B Social Media
𝐓𝐡𝐢𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐢𝐬 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨:
✅ How to get C-Suite buy-in and support for your programmes
✅ Want to establish a holistic B2B Social Media Strategy
✅ How to relate social media metrics back to critical business outcomes
✅ Would like to understand how to sell the B2B social media and employee advocacy internally
Learn how manufacturers can build authority and revenue with social selling.
Social selling is a scalable, organic way to develop a business’s audience, authority, and revenue. It can establish long-lasting relationships with clients if approached in the right way.
55% of people in the manufacturing industry say that organic (unpaid) social media promotion has been their most successful marketing activity recently, according to the latest marketing in the manufacturing survey report.
That makes it one of the most effective ways for manufacturing businesses to connect with their target audience and fill their pipeline.
Join Tribal Impact CEO Sarah Goodall and Mike Umiker from ABB for a discussion about the impact social selling has had on ABB, and how it could help your business, too.
What you'll learn from this session:
- What social selling is, and the benefits of embracing it in the manufacturing industry
- How sales and marketing have shifted for the manufacturing industry over the last two years
- The benefits of a digital selling approach
- Key barriers to implementing a social selling strategy
- The role of GDPR in social selling
Connect with Sarah Goodall: https://www.linkedin.com/in/sarahgoodall/
Connect with Mike Umiker: https://www.linkedin.com/in/mikeumiker/
Browse our website for more content around this topic: www.tribalimpact.com