Next Level Influence: Recent Episodes
Samantha Riley & Melanie Benson
What got you here, won’t get you there.
It’s time to uncover the micro shifts required to take your income, influence and impact to the next level.
Have you observed an increase in people sending poorly crafted cold pitches via Direct Messages lately? This not only discourages potential clients but also casts a negative light on your business and branding.In this episode of Next Level Influence, Samantha Riley and Melanie Benson speak with Adam Urbanski and delve into the art of elevating your social selling strategies. Drawing on his proficiency in developing Strategic Marketing Plans and nurturing the expansion of service-based selling enterprises, Adam provides insights so you can enhance your approach.Adam shares his insights on how to effectively leverage social platforms to organically market your business. He steers clear of excessive self-promotion and instead concentrates on consistent enhancements in key areas: your profile, messaging, content creation, and the demonstration of your expertise.Join us for this valuable and high energy conversation where we explore ways to constantly provide value to clients and excel in the art of social selling.What you’ll learn in this episode:* Adam's rich entrepreneurial journey (04:15) * The value of knowing which marketing platform is best for your business (06:25) * Why is Facebook Adam's go-to platform? (08:33) * What does organic marketing through social media look like (11:11) * How to implement congruence in social media (15:23) * The three-step process to selling effectively in DMs (21:30) * How to be of service and add value while networking (27:26) * The importance of researching who the client is and what they do (30:48) * Understanding the purpose of interruption through content (33:27)
Quotes:
"Being in business means you have to sell something to someone, that's how it works. And if you're unwilling to do that, perhaps you should reconsider being in business for yourself." -Adam Urbanski
"The way you make more money is by being of service through your unique genius to more of humanity and you do this by interrupting everybody you possibly can." -Adam Urbanski
"We need to start moving from the idea of selling, to the idea of serving." -Samantha Riley
"Creating content that demonstrates your value proposition and establishes authority, whether it's selling in the DMS or getting booked on podcasts, is something everyone should be doing anyway." -Melanie Benson
Resources:Four Ways to Generate Leads Out of Social MediaNext Level InfluenceConnect with Adam Urbanski
* Website - https://themarketingmentors.com/
* Facebook - https://www.facebook.com/adamurbanski/
* LinkedIn - https://www.linkedin.com/in/AdamUrbanski/
* Twitter - https://twitter.com/AdamUrbanski
* Youtube - https://www.youtube.com/@AdamUrbanski
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Achieving beyond your wildest dreams is an incredible accomplishment. It shows the strength of your determination and your refusal to accept limitations on your potential.Continuing the thread from our previous episode, “Is Playing Safe in Business Keeping You Small?”, we explore some ways you can pivot your thinking so you can accelerate your business results and show up at the next level.In this episode of Next Level Influence, Samantha Riley and Melanie Benson talk about the key pillars to achieve more impact and income. While business owners might think that growth is painful, reaching the next level can actually be an exciting adventure filled with valuable insights that you can use to move your business forward.If you want to have a greater impact and more revenue, you need to be willing to play outside your comfort zone and adopt strategies that can help you realise your unlimited potential and purpose. Discover how these pillars can lead you to expand your influence which will bring new opportunities and unprecedented growth.Here are some of the highlights of this episode:* The importance and impact of constant exposure (02:39) * Two critical areas in embracing new paradigms (04:23) * The power of association and having the right support (06:00) * Strategic investments in time, money, and energy to achieve next level success (07:25)
Quotes:"At all times in our business we should be thinking, “How do we remove ourselves from the bottleneck?”, so we can be in our zone of genius." -Samantha Riley
"Sometimes you need to stop or slow down to move forward faster. It's not about doing more things or doing them faster. It's about stopping and feeling into what the needle mover activities are." -Samantha Riley
"When we are not stuck in the present moment and we're not feeling trapped in what is, we have unlimited potential." -Melanie Benson
"We either normalize next level behaviour or we're normalizing comfort zones and staying safe." -Melanie Benson
"Who you ask for support will always define the level of success you can go to." -Melanie Benson
"Look at things not as they are, but as they can be." -David J. Schwartz, The Magic of Thinking Big
Resources:
* The Million Dollar Plan: Discover The 9 Key Growth Areas For Your Business That Will Give You More Income, Freedom and Impact https://samanthariley.global/plan/
* The 7-Step Proven Framework to Leverage Other People’s Audiences By Melanie Benson
* Next Level Influence Episode 50: Is Playing Safe in Business Keeping You Small?
* The Magic of Thinking Big
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Entrepreneurs are likely to face significant moments in their lives when they have to make crucial choices. These decisions can either lead them to greater success or keep them in their comfort zones.In this episode of Next Level Influence, Melanie Benson and Samantha Riley chat about the pitfalls of playing safe in business. It is said that in the world of business, fortune will always favour the brave and this entails breaking through things that hold us back and keeping a lid on our potential.Staying in what’s familiar may minimise risks but opting to always play safe can have far-reaching consequences that hinder an entrepreneur's visibility, thought leadership, and potential results.Discover the impact of playing it safe on your progress and learn how to avoid its traps, so you can embrace new opportunities and reach new heights.
Don't miss this episode to learn more!Here are some of the highlights of this episode:* The impact of holding back from sharing your thought leadership (03:30) * What prevents us from reaching a higher level of visibility? (07:05) * The influence of playing safe in investing and growing ourselves (10:08) * Understanding which clients to focus on (13:38) * How your network can affect your actions and results (17:15) * How to breakthrough limiting thoughts, behaviours, and beliefs (21:13)
Quotes:"We want to be around people who make us feel good about ourselves. But when we do that at the expense of stepping into our greatness, it's catastrophic." -Melanie Benson
"If you are not asking for wisdom from somebody who has set the pace beyond what you're doing, you're always going to get people who are afraid of you rocking the boat." -Melanie Benson
"It's uncomfortable to push boundaries. But unless we push those boundaries, we can't take our teachings to new levels." -Samantha Riley
"When you're hanging out with people that also have a mindset of keeping it safe, and don't take risks, that's going to play out in your business. It feeds fear and negative emotions that are going to hold you back." -Samantha Riley
"Ironically, in a changing world, playing it safe is one of the riskiest things you can do." -Reid Hoffman
Resources:
* The Million Dollar Plan: Discover The 9 Key Growth Areas For Your Business That Will Give You More Income, Freedom and Impact https://samanthariley.global/plan/
* Uncover the #1 Barrier that's keeping your Authority in the Shadows through the Authority Quiz https://melaniebenson.com/authorityquiz/
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
As a business owner, you know that new trends and ideas can bring growth opportunities. But it’s important to note that for long-term success, embrace the "less is more" mindset. Cut out the unnecessary and focus on what truly matters.In this episode of Next Level Influence, Samantha Riley and Melanie Benson talk about why less is more, and the business advantage of removing vs adding so you can identify and streamline your needle movers.In the dynamic business arena, it’s easy to get caught thinking we need to add new products, services or tactics when we’re not getting the results we want. But rather than chasing every shiny new thing, what would happen in your business if you were more intentional about what to let go of, and prioritized what was going to move the needle?Throughout this episode, Samantha and Melanie explore their personal practices and practical strategies for self-mastery, uncover the power of simplicity in business, and the impact of letting go of unnecessary complexity. Here are some of the highlights of this episode:* The benefits of having a simplified approach in business (03:49) * Why boredom doesn't always mean we have to change things (05:52) * The impact of recalibrating for increased business creativity (07:52) * Areas in business to evaluate so you can create space (10:18) * The four-quadrant approach for recognising opportunities (14:28) * Why you need to delegate the things that drain you (15:35) * Keeping tab of what's keeping you busy yet not producing results (17:27) * Own your superpower and use it to shift your focus (20:30)
Quotes:"Making things simple and creating processes that can happen without you is the way we need to run a business to make it profitable." -Samantha Riley
"It's really important to reflect on the things that drain or deplete you - and then delegate those things. -Samantha Riley
"The only way to know what moves the needle for you is understanding what gets the result when you do that activity." -Melanie Benson
"Money doesn't come from doing more, it comes from doing the right things more often." -Melanie Benson
Resources:
* The Million Dollar Plan: Discover The 9 Key Growth Areas For Your Business That Will Give You More Income, Freedom and Impact https://samanthariley.global/plan/
* Learn the 7 Step Proven Framework for Getting Booked as a Guest Expert on the Hottest Stages and Podcasts to Attract High Ticket Clients (And Add Another 6 Figures To Your Business!) www.amplifywithmelanie.com
* Zapier
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Picking up where we left off from last week’s episode 047: AI Solutions To Boost Business Success, we dive deeper into the AI rabbit hole and focus on the dark side of AI, what business owners can do to protect their assets, and how to use it responsibly.In this episode of Next Level Influence, Melanie Benson and Samantha Riley discuss AI ethics and thought leadership: empowering entrepreneurs in the digital era with Heather Pearce Campbell. Heather is an Attorney and Legal Coach who provides legal education and support and brand protection to information-based businesses AI is labelled as the ultimate game changer since it enhances productivity and efficiency across all business areas. However, we’re also seeing counterarguments about how AI risks our information and a growing concern about data privacy and security.Heather provides valuable insights into the immense capabilities of AI and the responsibility of business owners to make informed decisions. This empowers entrepreneurs about the types of information that can be fed to AI platforms, help them navigate the complexities of the digital business landscape, and preserve their thought leadership. What you’ll learn in this episode:* How to protect your IP and core assets (06:19) * The risks of inputting your information into different AI platforms (13:07) * Using AI ethically and how to preserve your thought leadership (16:47) * Ways to verify content and prevent publishing inaccuracies (20:45) * Nurturing thought leadership by using AI (24:30) * How to use Chat GPT with limited inputs (27:33) * Things to remember when using ChatGPT (30:58)
Quotes:
"We're seeing some really wild stuff happening in the AI world. And primarily, it's because people are not slowing down to think it through all the way to the end." -Heather Pearce Campbell
"Like any other platform that you get on to, you are responsible as a consumer for understanding the terms that you agree to when you sign up for that platform." -Heather Pearce Campbell
"It's really important that we observe the marketplace, know what's up with these AI tools, and that we interact with them enough so that we are part of the conversation and be informed to contribute in a meaningful way." -Heather Pearce Campbell
"Thought leadership is where creativity and innovation gets rewarded. However, AI could potentially be the antithesis of that." -Melanie Benson
"People are already relying on AI, rather than using their own decision making skills or coming up with their own thoughts." -Samantha Riley
Resources:LEGAL BASICS BootcampNext Level Influence episode 047: AI Solutions To Boost Business SuccessMelanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
It’s only halfway through 2023 and yet we’ve seen tremendous growth in Artificial Intelligence (AI). And the AI market is expected to reach an astonishing $407 billion by 2027. There seems to be no stopping AI so how can business owners leverage this technology to be their strategic ally to unparalleled growth and success?In this episode of Next Level Influence Samantha Riley and Melanie Benson speak with Deborah Cole aka Coach Deb, Deirdre Tshien, and Alicia Lyttle. These three global leaders in their industries have been leveraging AI to create and deliver valuable content.They elaborate on how to effectively use AI to your advantage and although the possibilities with AI are endless, the crucial thing is to know how to use these tools well. It is important to note that despite the many benefits and business potential that can arise through using AI, embracing it fully should come with caution and thoughts about responsibilities. Using it in a good way and combining it with human components creates a winning formula for business success.AI strategies can be tailored specifically to business owners and being able to understand how to leverage them effectively can help you stay ahead of the competition, make a meaningful impact, expand influence, and drive business growth.What you’ll learn in this episode:* How our panelists each use AI in their business * Some of the tools available to content creators to build their audience faster * How you can use ChatGPT to speed up the process of your course creation * Some things to be cautious about when using AI
Quotes:
"If you want to get all your content out and compete with the next guy, you've got to start using AI apps. Otherwise, someone else will produce more content faster, easier, and less cost than you and you'll just get left off in the dust." -Coach Deb (Deborah Cole)
"The worst thing you could do when meeting people online is destroy the trust factor. So don't try to pretend it's YOU - the human, let people know it's your AI assistant or your AI bot. Combine humanity with the bot and that's the winning formula." -Coach Deb (Deborah Cole)
"We have to be mindful that although AI can help us, it should not be replacing us in critical places - our expertise, stories, and our IP, should be retained." -Deirdre Tshien
“The power of AI when you use it the right way is it opens up your mind to the possibilities of what you can do.” -Deirdre Tshien"I realized that going all in on AI meant that it would totally transform my business, my clients, and those that I did business with. It helped me see that this AI wave was the only wave to be on." -Alicia Lyttle
"We should be educated about AI and what it's capable of - we know that people could use it for bad and for good. So just understand and remember to keep the human component with it." -Alicia Lyttle
"Whilst AI appears neutral because it's made by humans, a very large male industry has been working on AI so we've got this gender bias. And as women, if we don't input the data and really use this technology, AI can literally change history." -Samantha Riley
"AI can be a self-coaching opportunity to create better quality content." -Melanie Benson
Resources:Coach Deb’s - Monetize Reels PlaybookDeirdre’s - FREE 14 Day Trial of Capsho & the Amazing $743 Bonus BundleAlicia's - ChatGPT Made Easy. A Beginner's Fast-Track to Mastering ChatGPT Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
We often applaud business owners for their unyielding ambition that drives progress and takes their companies to great heights. But when you're constantly chasing after your goals without a break, something called "ambition fatigue" can sneak up on you. It's like a threat that not only affects your business performance but also takes a toll on your personal well-being.In this episode of Next Level Influence, Melanie Benson and Samantha Riley share their ideas on the impact of ambition fatigue on business performance. It’s typical to experience business turbulence regardless of the industry you’re in. These events lead to contemplating what you really want in business.This frustration can create a narrative that questions your ability to operate a business.Instead of constantly hitting your head against the wall and dwelling on diminished motivation, you can look for guidance that sets you on an aligned path and learning opportunities. It is crucial for business owners to recognise the importance of a well-balanced approach; where one can reset and plug back into the business. Uncover how you can reframe ambition fatigue and disappointments into something that can showcase business growth and performance when you tune into this episode.
Here are some of the highlights of this episode:* Life tsunamis - how to deal with waves of varying experiences (05:09) * The impact of operating the business while in a shame cycle (08:39) * How health affects the way we do business (10:35) * The power of reframing disappointments as learning opportunities (13:30) * How Melanie and Samantha reclaim their motivation and energy (17:22) * The importance of engaging in conversations and activities that help you plug back in (19:55)
Quotes:"We need to turn off, take some space, reconnect, and plug into things that give us energy that has nothing to do with business, and reset." -Melanie Benson
"It's very important to be intentional about who you bring into that plugging back in space because if you invite somebody who drains you and doesn't give back, it won't work." -Melanie Benson
"Being able to reframe the disappointments and how they're affecting us is so important because otherwise, these can really drain us." -Samantha Riley
"Even when these tsunamis are happening, it's not always bad because they showcase growth opportunities." -Samantha Riley
Resources:
* The Human Design Advantage: Discover How To Align To Your Design To Achieve More Profit And Ease In Your Business https://samanthariley.global/advantage/
* Learn the 7 Step Proven Framework for Getting Booked as a Guest Expert on the Hottest Stages and Podcasts to Attract High Ticket Clients (And Add Another 6 Figures To Your Business!) www.amplifywithmelanie.com
* Next Level Influence Episode 030: The Winning Mindset: How to Level Up Your Business and Achieve Next-Level Success
* Next Level Influence Episode 041: Flipping the Impact of Scarcity Thinking To Discover Abundance
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Establishing credibility is more crucial than ever before. Whether you're a business trying to attract customers or an individual seeking to gain influence, credibility is the foundation upon which trust is built.In this episode of Next Level Influence, Samantha Riley and Melanie Benson delve into the power of case studies and testimonials as effective marketing tools. They explore the differences between the two, discuss their advantages, and provide practical tips on how to use them to showcase your products or services.Case studies and testimonials are indispensable marketing assets that can significantly boost your business's credibility and attract new customers. By understanding the differences between the two and implementing effective strategies for structuring and presenting them, you can leverage their power to showcase your products or services, build trust, and drive growth.If you’re ready to leverage social proof and build credibility, this episode is for you.
Here are some of the highlights of this episode:* Case studies vs. testimonials (01:53) * What is a case study, and how you can use it to your advantage (03:20) * How to structure a case study in a podcast (08:39) * How to use testimonials on product pages (10:39) * Ways to capture great testimonials and case studies (16:10) * How to seed your offers (20:16) * Melanie’s framework for testimonials and case studies (25:05)
Quotes:“Sometimes you can give a case study, and you don't have to divulge somebody's name.” -Melanie Benson
“Social proof is way more influential than you and your words.” -Melanie Benson
“You need to think about your processes so that you can capture case studies and testimonials at the right time.” -Samantha Riley
Resources:* The 7-Step Proven Framework to Leverage Other People’s Audiences By Melanie Benson * How Andrew Eggelton Added $10K+ Recurring Revenue To His Business In Just 2 Weeks (With No Extra Marketing) by Samantha Riley * How Cathy Carr Launched Her First Global Online Program by Samantha Riley
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
In the world of coaching and consulting, your success hinges on your ability to attract and engage clients. However, some coaches are finding it more and more difficult to fill their programs, and tactics that were once working are no longer bringing in clients. Despite the coaching industry being highly competitive and always changing, coaches need to embrace the challenge and develop strategies to attract more participants to their courses so they can increase their income and make a greater impact.In this episode of Next Level Influence Samantha Riley and Melanie Benson speak with Shay Wheat, Ryan Bowles and Cindy Schulson about the strategies they are currently using to fill their courses and programs. They share useful tips on what’s working in social media right now, understanding how your ideal clients are most likely to spend their time, and how conducting market research before launching a program can benefit you. The strategies shared in this conversation will help you generate more leads and increase the number of people enrolling in your programs.Here are some of the highlights of this episode:* An introduction to the panel - what they do and how they help clients (02:30) * Common challenges with filling online courses and coaching programs (04:23) * The best strategies to help clients fill their programs (11:15) * The ACE formula and how it boosts client connection (14:30) * The value of doing market research in launching programs (15:11) * The power of counter offers in your buyers journey (18:19) * Leveraging social media to attract leads for your program (21:15) * The best platform for finding an audience of buyers (25:52) * The importance of knowing where your audience hangs out (29:00) * What derails coaches' success? (32:45)
Quotes:
"You need to utilize different types of events at different times in your business, so you can continue to serve your audience where they're at." -Shay Wheat
"It's important to have a connection with clients because you're going to spend a lot of time with them and you’ll be helping them to move through something that is not comfortable for most people." -Shay Wheat
"We see clients that have people in their groups get results that aren't even in their programs, just because of the way that they show up and serve." -Ryan Bowles
"It's not about the size and quantity of your leads. It really is about the quality and the connection that you implement." -Ryan Bowles
"You want to coach clients on tailoring the journey that best applies to them so they can implement it in a way that feels right for them." -Cindy Schulson
"You can't overwhelm your clients with too much content thinking it's doing them a favor because it's actually doing them a disservice." -Cindy Schulson
"It makes perfect sense that coming out of the pandemic, so many people are looking for ways to feel more connected." -Melanie Benson
"Helping people understand that we need to meet our prospects where they're at is so important." -Samantha Riley
Resources
Cindy Schulson’sSignature Program TemplateDownload Shay Wheats guide - The Five Phases of Events to Scale Your Business & Leverage Your Time GuideJoin Ryan Bowles Facebook Group - Conversion ProsProfitable Group Academy Grab The Sell by Chat Audit™Presence: Bringing Your Boldest Self to Your Biggest Challenges Connect with Shay Wheat
* https://graceandeaseproductions.com/
* https://www.facebook.com/shay.wheat
* https://www.facebook.com/GraceandEaseProductions
* http://instagram.com/shaywheat/
* http://instagram.com/graceandeaseproductions/
* https://www.linkedin.com/in/shaywheat/
* https://www.linkedin.com/company/graceandeaseproductions/
* https://www.youtube.com/@graceeaseproductionsinc9388
* http://twitter.com/ShayWheat/
Connect with Ryan Bowles
* https://www.profitablegroupacademy.com
* https://www.facebook.com/itsryanbowles
* http://instagram.com/ryanlbowles/
Connect with Cindy Schulson
* http://marketingfromwithin.com
* https://www.facebook.com/cindyschulson
* https://www.linkedin.com/in/cindyschulson
* https://www.twitter.com/cindychulson
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Mistakes are an inevitable part of life. From the simplest errors to the most significant blunders, we all make them at some point. While the immediate aftermath of a mistake can be disheartening and discouraging, it is crucial to recognize that mistakes are not the end of the world. They offer us valuable opportunities for growth and learning.In this episode of Next Level Influence, Samantha Riley and Melanie Benson dive deep into why it’s not only okay to make mistakes, but it’s an essential part of being an entrepreneur. As Albert Einstein once famously said, "A person who never made a mistake never tried anything new."
Being an entrepreneur is a journey filled with risks, challenges, and, inevitably, mistakes. The path to success is often paved with failures and setbacks. While making mistakes may be daunting, embracing them as valuable learning opportunities rather than sources of discouragement is important.In this era of constant change and complexity, embracing learning from mistakes is crucial. Doing so unlocks our potential for growth, resilience, and success.
Here are some of the highlights of this episode:* Normalizing making mistakes as an entrepreneur (02:22) * Making mistakes and resourcefulness - how are they related? (04:05) * Understanding the deeper problems, rather than just seeing what presents at face value (06:12) * The importance of understanding what data is telling you (09:25) * The dangers of hiring people too quickly (13:18) * How to set the right mindset around making mistakes (20:05) * The importance of a support network (22:28)
Quotes:“When we normalize making mistakes, it's easier to recover. It also allows you to be more resourceful.” -Melanie Benson
“The more you make mistakes, the more you realize you're going to be okay.” -Samantha Riley
“If you aren't making mistakes, you probably aren't growing.” -Melanie Benson
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
In today’s business landscape, standing out is crucial for success. However, there is a major difference between being known and being known for what you do. So as a business owner, what are the strategies that can help leverage your uniqueness and expertise?In this episode of Next Level Influence, Samantha Riley and Melanie Benson deep dive into helping your step into the spotlight and stand out from the crowd. There’s so much impact on your brand and business when you become known as someone with expertise in your market.However, expertise will not always guarantee you getting clients, hence the importance of standing out so you can share the value you offer. When people recognise your brand, it’s easier for them to send you business opportunities. If you’re ready to stand out, be remembered, and be referred, then this episode is for you.
Here are some of the highlights of this episode:* Understanding the difference between being known, and being known for your expertise (01:48) * How can multi-passionates showcase what they’re good at? (03:33) * Being consistent to achieve a standout brand - what does this really mean? (06:58) * How to maintain industry relevance (10:33) * The value of leaning on your energetic blueprint to help you stand out (15:37) * The importance of understanding Human Design type to amplify your uniqueness (19:37)
Quotes:"The people who are able to clearly articulate what they do, are the people that we remember, we're able to refer to and who will get the opportunities in their industry." -Samantha Riley"Just because you're an expert in something doesn't mean that you are automatically going to get clients." -Samantha Riley"It's very easy to become invisible quickly by being somebody who's jumping on the latest trend and pivoting your business to pursue that new trend." -Melanie Benson"A lot of people have an expertise and are good at what they do, but they are not conveying it in a way that other people remember them for that." -Melanie BensonResources:* The Human Design Advantage - https://samanthariley.global/advantage/ * The 7-Step Proven Framework to Leverage Other People's Audiences www.amplifywithmelanie.com
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
The scarcity mindset is often a product of deeply ingrained limiting beliefs that have developed into a habit, and usually operate unconsciously holding back business owners from their next level of success. So how can you shatter these restrictions and transform into a better thought leader?In this episode of Next Level Influence, Melanie Benson and Samantha Riley discuss flipping the impact of scarcity thinking and discovering abundance. Scarcity thinking developed from situations that make entrepreneurs think they have limitations in energy, finances, and time. Flipping the scarcity thinking into an abundance mindset begins with being aware of the thought that may be restraining your ability to grow, reach more people, and achieve wealth. This episode will serve as your guiding light on how you can flip frequently limiting thoughts into abundant thinking and unlock better opportunities in business. Here are some of the highlights of this episode:* The impact of having an abundance mindset on your energy and decisions (03:28) * Using “qualifiers” to tap into the abundance mindset (06:15) * Understanding Human Design to do what is aligned with your values (07:17) * Areas where entrepreneurs unconsciously operate in scarcity (10:20) * How to look beyond the “I can’t afford that” lens (15:35) * Transforming the competition mindset into expansive collaboration (21:21)
Quotes:"There are ways that we are programmed and conditioned to think that emerges from a place of scarcity, and this can be holding us back." -Melanie Benson"Not every decision we make that's going to catapult us, feels good instantly." -Melanie Benson"It's important to remember that what got you here, won't get you there. There are things we need to do to notice the little blocks so they don’t blindside us." -Samantha Riley"The universe is popping little opportunities in our lap all the time. And it's up to us to decide what we’re going to do with them." -Samantha Riley Resources:* The 7-Step Proven Framework to Leverage Other People's Audiences www.amplifywithmelanie.com * The Million Dollar Plan - Discover The 9 Key Growth Areas For Your Business That Will Give You More Income, More Freedom And More Impact. https://samanthariley.global/plan/
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Having co-founders and business partners can be a strategic way to leverage other’s resources, capabilities and create unique solutions for mutual benefit. However, forming successful partnerships require careful consideration of each partner’s vision and what can possibly make a business venture fail. Although partnerships are a powerful tool for businesses to expand reach, increase profit and gain new markets, recent studies show that 70% of business partnerships are bound to fail. The major underlying cause of this is the friction between business partners. In this episode of Next Level Influence, Samantha Riley and Melanie Benson chat with Tanis Jorge and Anne Lackey about what happens behind the scenes to sustain successful business partnerships.Whether you’re starting a business with a colleague, significant other or a friend, it’s important to set the intentionality of your partnership and commit to making sure there is a healthy business relationship.Here are some of the highlights of this episode:* How each panelist started their partnership (02:25) * The catalyst for going down the business partnership route (05:20) * One tip to ensure a thriving business partnership (10:15) * Business challenges that can make partnerships thrive (19:15) * How to nurture partnerships outside the business (27:30)
Quotes:
"We always think of partnerships like a 'set-it' and 'forget-it' element within our business. Unfortunately, that is how resentment, mistrust, and failure to reach each other's expectations arise." -Tanis Jorge
"Having all of us row the boat in the same direction was super important. A partnership tip is to know your lane, stay in your lane. And let everybody else stay in theirs." -Anne Lackey
"There is a very different dynamic when you're in business with your life partner. So get to know yourself very well, and learn to control your emotions." -Samantha Riley
"Businesses thrive with the right kind of partnerships. But we also need to be aware of what can derail a partnership, because getting into a partnership that's failing can make the business ultimately fail." -Melanie Benson
Resources
The Cofounder’s Handbook: The Ultimate Guide to Starting, Building, and Exiting a Successful Business PartnershipMultiply Yourself: Increase Your Productivity & Profits Using Virtual AssistantsCrucial Conversations: Tools for Talking When Stakes are HighConnect with Tanis Jorge
* https://www.tanisjorge.com/
* https://www.linkedin.com/in/tanisjorge/
* https://www.instagram.com/tanisjorge/
Connect with Anne Lackey
* https://hiresmartvirtualemployees.com/
* https://www.linkedin.com/in/annelackey/
* https://www.facebook.com/AnneLackey/
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
There are many challenges in taking your coaching business to 7 figures and beyond. These challenges can affect all areas of your business - not having enough time to build your authority, marketing your brand, and hitting an income ceiling. In this episode of Next Level Influence, Samantha Riley and Melanie Benson dive into a topic that they’re both passionate about - how to coach at 7- figures and beyond. Many coaches feel like they're stuck or not making progress, and that makes them really want to make their business even more successful.As coaches focus on their primary growth catalyst, they tend to pivot towards strategies that allow them to grow revenue, and not so much on scaling the delivery of their coaching. However, there also needs to be a focus on the transition from having one-on-one clients to group coaching, so the business is scalable.Join Samantha and Melanie and discover how you can make a smooth and effective transition in your coaching business, so you can achieve your 7-figure income goal.Here are some of the highlights of this episode:* Knowing the best time to introduce scalable programs (02:03) * What inspired Melanie and Samantha to transition their coaching programs (03:08) * How to guide people to shift from one-on-one to group coaching (08:25) * Group coaching models (12:32) * The difference between one-on-one coaching and training a group (14:47) * The biggest scalability traps and how to avoid them (22:05) * The false assumption of people wanting on- on-one coaching (26:40)
Quotes:"There's a lot of people that are afraid to make the transition to group coaching, and this can have a really big impact on the growth and the scalability of their business." -Samantha Riley
"I prefer to be part of a group coaching program. I love to be surrounded by people that are going through the same challenges and transitions as I am, and with the same energy of success that I'm looking for." -Samantha Riley
"I work very hard to create a place where everybody benefits from the coaching of somebody in the hot seat. I also set very powerful containers about how to show up if you're a listener, and you're not the person in the hot seat." -Melanie Benson"There are people who join coaching programs with very little intention of actually getting a result, but they make the investment to be surrounded by the energy of other people." -Melanie BensonResources:* Develop And Distill Your Thought Leadership - The 4 Frameworks You Need To Stand Out From The Crowd https://samanthariley.global/thoughtleader/ * Learn the 7 Step Proven Framework for Getting Booked as a Guest Expert on the Hottest Stages and Podcasts to Attract High Ticket Clients (And Add Another 6 Figures To Your Business!) www.amplifywithmelanie.com
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Running a business can easily become overwhelming and all-consuming, leading to burnout and dissatisfaction. Entrepreneurs may find themselves feeling uninspired and stuck in moments where everything in business feels draining. In this episode of Next Level Influence, Melanie Benson and Samantha Riley tackle one of the topics that they are both very passionate about - the importance of taking time away from your business. Most business owners, especially those who are new in business, often feel guilty of taking time off. Hustling too much is identified with unbreakable commitment, purpose and drive. However, if this continues, your physical, emotional and mental state will demand a break and you’ll see the consequences bleed through your business. Taking a step back from the business provides an opportunity for both personal and professional growth. It relieves you from the stress and pressure, allows you to think outside the box and look at things with a different perspective. Here are some of the highlights of this episode:* The negative impact of not taking time away from your business (01:23) * Understanding your unique Human Design (03:40) * How to schedule time away from your business (06:59) * The detrimental effects of not holding strong boundaries (08:35) * Melanie's Freedom Weeks and how it transformed her life and business (09:55) * Samantha’s Freedom days and getting clear on what she’s tolerating (13:43) * The value of taking little yet frequent vacations (15:39) * Preparing for timeaway (20:10) * How Melanie and Samantha recharge (23:10)
Quotes:"For me to be at my best, I have to take some time away and unplug." -Melanie Benson
"One of the things that we do that's a disservice to ourselves is not honoring the scheduled time for the other things that are important to us." -Melanie Benson
"Taking small times out on a week-to-week basis are sometimes even more important than the big vacation times." -Samantha Riley
"There are no rules in taking time away from business and we can make it work however we want." -Samantha RileyMelanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Achieving 7-figure success in business is no easy task and entrepreneurs consider this a major turning point. It’s often an indication that the right decisions were made at every level of business dilemma and success. In this episode of Next Level Influence, Samantha Riley and Melanie Benson share their reflections from episode 36, a panel interview with Jennifer Longmore, Isa Herrera, and Elizabeth Purvis. During the discussion, it became clear that a common thread in everyone's experiences was the need to make decisions that aligned with their desired identity and values in order to achieve a seven-figure business.In the long run, these decisions led to unapologetically owning who they are and becoming aware of present and potential opportunities and challenges that could affect how they run their business. Join Samantha and Melanie as they share valuable insights that can help you continuously create forward momentum and make the decisions that drive you toward achieving your business goals.Here are some of the highlights of this episode:* Decisions that made the greatest impact on Samantha and Melanie (03:45) * Why entrepreneurs need to be unapologetic in life and business (05:40) * The invisible bottleneck of getting stuck in the “how” (10:25) * Bottlenecks of making big decisions (15:20) * The importance of being surrounded by the right people (16:51)
Quotes:"Our business is an extension of who we are and if it energetically doesn't match who we want to be, then there will always be friction." -Samantha Riley
"We need to lean into unapologetically owning what we want." -Samantha Riley
"If you find yourself asking lots of “how” questions, it's time to up-level who you're having conversations with." -Melanie Benson
"It's not about perfection, it's about progress." -Melanie Benson
Resources:* The Million Dollar Plan™ by Samantha Riley * Authority Quiz by Melanie Benson * Next Level Influence Episode 036: Unlocking Seven-Figure Success
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
In the world of entrepreneurship, there's no doubt that achieving 7-figure success is a significant milestone. It's a sign that your business has reached a level of profitability that many aspiring entrepreneurs only dream of. But how do you make the transition from 6 to 7 figures?
In this episode of Next Level Influence, Melanie Benson and Samantha Riley speak with Jennifer Longmore, Isa Herrera, and Elizabeth Purvis about how to unlock your seven-figure success. They discuss the key strategies and insights entrepreneurs can apply to take their businesses to the next level.
Taking your business to 7-figures requires strategic planning, smart decision-making, and a willingness to take calculated risks. It's important to build a solid foundation for your business, including establishing your brand identity, defining your target audience, and developing a solid marketing strategy.
Ultimately, achieving 7-figure success is about making more money and creating a business that aligns with your values so you can impact the world positively.
By following the tips and strategies these successful entrepreneurs share, you can take your businesses to the next level and achieve long-term success.
Here are some of the highlights of this episode:* The biggest learning that helped them reach the seven-figure mark (05:10) * The decision question (10:03) * What needs to shift to break through the seven-figure barrier? (13:03) * Failing - why you should not be afraid of it (15:22) * The golden thread through everyone’s story (18:19) * The importance of having a mentor (23:03) * Advice for people who are afraid to make the leap (26:20) * Transitioning from high touch to high-caliber service (27:10) * Are you the bottleneck in your business? (29:15)
Quotes:
“Competence is all stuff you can delegate.” -Jennifer Longmore
“Whether it happens or not, it doesn't matter as long as I give it my best shot.” -Isa Herrera
“When we can be unapologetic about what we want, we can change our narrative.” -Samantha Riley
“You have to let go of being a bottleneck so that your business can grow.” -Melanie Benson
“Just because we can do it doesn't mean that we're the ones who should do it.” -Jennifer Longmore
Connect with Jennifer Longmore
* www.souljourneys.ca
* https://www.facebook.com/SoulPurposeExpert
* https://www.instagram.com/jenniferlongmore/
* https://www.youtube.com/c/JenniferLongmoreSoulJourneys
* https://www.souljourneys.ca/prosperitycodes
Connect with Isa Herrera
* https://www.facebook.com/IsaHerreraPelvicHealer/
* https://www.linkedin.com/in/isaherreraphysio/
* https://www.youtube.com/channel/UCowAmESp6j7obTUnCn531JA
* https://twitter.com/IsaPelvicHealer
* https://www.pelvicpainrelief.com
Connect with Elizabeth Purvis
* http://www.7figuregoddess.com
* http://www.femininemagic.com
* https://www.facebook.com/elizpurvis/
* https://www.linkedin.com/in/elizabethpurvis/
* https://www.instagram.com/elizpurvis/
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
As podcasts continue to grow in popularity, more and more entrepreneurs are seeking guest spots on their favorite shows. However, many are pitching in a way that is unlikely to get them booked. While having a good story or expertise in a particular subject is important, there are other qualities that podcast hosts look for in their guests.
In this episode of Next Level Influence, Melanie Benson and Samantha Riley discuss the traits of a great podcast guest, and how you can increase your chances of being invited to appear on a podcast. They also delve into the importance of respecting the podcast host and their audience and building strong relationships.
Becoming a podcast guest can be a great opportunity to showcase your expertise, share your story, and reach a new audience. However, it can also be a competitive field, with many people vying for a limited number of guest spots.
By preparing and building relationships with podcast hosts, you can position yourself as a valuable guest and increase your exposure to new audiences. So if you're interested in becoming a podcast guest, don't miss this episode!
Here are some of the highlights of this episode:* What are the elements of a good pitch? (02:55) * How is podcasting a form of collaborative media? (06:07) * How to say no to a pitch (08:50) * The right way to approach a podcast host (11:25) * Is podcast guest swapping effective? (13:03) * How to have podcast hosts reach out to you (16:10) * What is the diamond factor? (18:28)
Quotes:“Remember that a podcast host is a real person.” -Samantha Riley
“If you enter into the conversation with the intention of creating a relationship, you never know what could happen.” -Samantha Riley
“The success of the show's reach has a lot to do with how both people share it.” -Melanie Benson
Resources:* The Podcast Guest Advantage by Samantha Riley
17 Mistakes You are Making as a Guest Expert by Melanie BensonMelanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Letting go and surrendering to the unknown can be scary. We can get so accustomed to staying within our comfort zones that the thought of venturing beyond them can feel intimidating and resistance can show up in a big way.In this episode of Next Level Influence, Samantha Riley and Melanie Benson speak about perfectionism vs progress: How to let go and move forward. Hitting the next level of business growth is usually masked in fear and confusion which cripples many entrepreneurs to move forward.Although surrendering to the unknown is terrifying, it can also be incredibly exciting. It can potentially be far more rewarding; it teaches us to push boundaries, experience new opportunities, and see the business from different perspectives.Letting go of what you know and embracing the unknown transforms your life and business. It creates the space to ponder what needs to happen next, how to do things differently and explore the best way to reach your next level of success.Here are some of the highlights of this episode:* The impact of stuck energy on personal life and business (02:23) * The power of surrendering and letting go to achieve business growth (03:43) * Melanie's story of being stuck and how she moved through this time (06:05) * The three distinct phases of letting go, and recognising which phase you're in right now (08:19) * Why it's important to trust the path of your evolution (09:22) * Being clear on your future vision to help you move out of stuck points (11:55) * Acknowledging different modes of growth and how to grow when faced with the unknown (18:55)
Quotes:"We need to understand that by doing something which may not seem "correct" gives us the learning to move forward with new clarity." -Samantha Riley"If we've reached a certain level of success and we know everything that's happening, we need to surrender and let go of that to go to the next level." -Samantha Riley"I don't need to know what the whole path looks like, but I have to trust that it will be revealed as I need it." -Melanie Benson"We don't have to know all the things, but we need to realize the one tiny thing we can do today to move forward." -Melanie BensonResources:* Discover The 9 Key Growth Areas For Your Business That Will Give You More Income, Freedom and Impact https://samanthariley.global/plan/
Learn the 7 Step Proven Framework for Getting Booked as a Guest Expert on the Hottest Stages and Podcasts to Attract High Ticket Clients (And Add Another 6 Figures To Your Business!) www.amplifywithmelanie.comMelanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
When it comes to getting things done, the conventional wisdom is that perfection should be the goal. We’ve been taught to take the time to plan and then slowly execute to get the best results.. But while this kind of delayed perfection may seem like a no-brainer move, there's something to be said for messy success as well.
In this episode of Next Level Influence, Melanie Benson and Samantha Riley talk about messy success and why it can be a great place to start. They explore why taking an imperfect approach—with plenty of trial and error along the way—isn't such a bad thing after all.
We’ve all been there – we let perfection get in the way of our success. We obsess over small details and wait until every last angle is polished before expecting to see results from our efforts. But when it comes down to it, is delaying progress for perfect outcomes really worth it?
While a well-planned approach offers an attractive idea of what’s possible in the long run, aiming for messiness rather than perfection can kick start a much faster path towards your desired destination.
Here are some of the highlights of this episode:* What is the power threshold and how does it affect you (01:50) * The unconscious pattern of being bored (04:12) * Why a perfect zone isn’t sustainable in the long run (08:46) * Two things that starting messy tells you (10:30) * The problem with not having enough time (14:45) * What to expect when bringing on new employees (18:39) * Recognizing the mess before recording a system (22:07) * Make your energy work with you, not against you (25:05)
Quotes:"Just because you're bored doesn't mean you should stop doing what you're doing and start something new." -Melanie Benson"Sometimes, there's a certain amount of messy growth required to get an idea out before you move into the zone of more flow and ease." -Melanie Benson"I'm a big believer that starting messy is the right way to go." -Samantha RileyResources:* The Highly Paid Authority Quiz https://melaniebenson.com/authorityquiz/ * Discover the 5 foundational principles to position yourself as the Stand Out Expert https://samanthariley.global/checklist/ * Shape Up by Basecamp
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Are you wanting to increase your revenue, but finding it difficult due to your current price point?
Many coaches and experts find themselves struggling to decide when it's the right time to introduce their high ticket offering.
In this episode of Next Level Influence, Melanie Benson and Samantha Riley talk about when is the right time to introduce a high-ticket offer. They share the benefits of high ticket offers and delve into the factors that will help you make an informed decision about introducing one.
High-ticket offers can be one of the most effective techniques for increasing revenue and growing bottom lines. However, it's not easy to go from selling low-cost products or services to offering higher-priced options.
Here are some of the highlights of this episode:* Why high-ticket offers are valuable (03:34) * How to know it’s time for a high-ticket offer (04:57) * How many clients do you need to get to your goal revenue? (07:16) * Delivering high-ticket programs in a group setting (10:15) * How to get people to take advantage of your program? (13:11)
Quotes:"Work less to make more." -Melanie Benson
“When people recognize that you have high ticket offers, it changes their perspective of your expertise.” -Melanie Benson
“It's not about what's right or wrong. It's about what fits you.” -Samantha RileyResources:* What is your number one barrier to becoming a highly paid authority? Find out by completing The Highly Paid Authority Quiz https://melaniebenson.com/authorityquiz/
Discover the 5 foundational principles to position yourself as the Stand Out Expert https://samanthariley.global/checklist/Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Building a community is vital for sustaining long-term business growth and success. However, it's important to recognize the difference between a community with a strong sense of purpose and deep connections, versus just a group of people gathering together.In this episode of Next Level Influence, Samantha Riley and Melanie Benson welcome Maruxa Murphy, a culture and community expert, to talk about building communities to make a bigger impact in the world.As the founder of Revolutionary Communities, Maruxa understands the value of having people with deepened relationships in elevating a business brand. It helps in many ways - from generating leads to turning your audience into raving fans.Given the current state of the world, when you explore methods for your customers to experience your brand rather than simply viewing it, you will be a giant step ahead. Discover how establishing a solid community can generate engaging experiences that improve both profit and impact.Here are some of the highlights of this episode:* Maruxa’s journey of building revolutionary communities (04:50) * The best way to define community (10:05) * How community impacts your brand (13:13) * The Five Profit Paths (14:57) * Utilising engaging experiences to improve profit and impact (19:12) * How to create an evangelised community (25:23) * Common mistakes people make when building communities (31:31)
Quotes:"When we're fully lit up from the inside out, what happens is revolutionary. It creates massive impact, shift, and expansion." -Maruxa Murphy"Culture is the glue that sticks everything together." -Samantha Riley"A community without culture is just a group of individuals. It's the culture that provides context and experience." -Melanie Benson Where to find Maruxa Murphy
* Website: https://www.revolutionarycommunities.com/
* LinkedIn: https://www.linkedin.com/in/maruxamurphy/
* Instagram: https://www.instagram.com/maruxamurphy/
* Facebook: https://www.facebook.com/MaruxaLive
* Revolutionary Communities Podcast coming soon
Join the Revolutionary Insider’s Club: https://revolutionarycommunities.com/ for free Revolutionary tips and resources to grow and expand your community.Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
At any new level of success, it’s common to experience retraction and self-sabotage that can hinder consistent growth.In this episode of Next Level Influence, Melanie Benson and Samantha Riley talk about how to bust doubts and limiting beliefs so you can level up your business and achieve next-level success.Entering uncharted territories often brings about feelings of fear and doubt. As the saying goes, "new level, new devil," which means you must choose whether to remain confined within your limiting beliefs or break through to a new level of growth and success.No one’s ever immune to the intense process of growth. What’s important is having the tools available to help you move forward and navigate this evolution.Here are some of the highlights of this episode:* The upper limit problem and the internal changes it causes (01:40) * The impact of limiting beliefs on next-level growth (04:08) * How to take control of self imposed limitations (06:09) * Internal conflicts and how they can sabotage growth (09:52) * Melanie’s and Samantha’s personal experience with limiting beliefs and how they shift their mindset (14:27) * Why it’s essential to focus on what’s working well in life and business (23:19)
Quotes:"We can shatter limits. You just have to decide that what you want is important enough not to let the appearance of limitation dictate the action you take or don't take." -Melanie Benson"If you're trying to solve new problems with old thinking, you're going to get old results." -Melanie Benson"Be very selective of who you let in your inner circle. You need to feel safe so you can be vulnerable enough to share what’s really going on." -Samantha Riley"When we lift others, we lift ourselves." -Samantha RileyResources:* Train Your Mind to become a Money and Success Magnet https://melaniebenson.com/rewired-for-wealth/ * Discover the 5 foundational principles to position yourself as the Stand Out Expert https://samanthariley.global/checklist/ * The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Hosting events is a great way to take your influence lever up a notch. However, there is a lot of effort to host or attend events, so is it worth the time investment?In this episode of Next Level Influence, Samantha Riley and Melanie Benson dive deeper into the role of events to grow influence. Many people think twice before hosting an event because of the amount of work it requires, but tapping into this powerful tool is a proven way to boost brand awareness and build trust and rapport with your desired audience.Here are some of the highlights of this episode:* The impact of live events on the audience and the speaker (02:02) * Determining the type of events best suited for your audience and business (06:15) * How to grow your network from events (10:18) * Three factors to consider when hosting events (13:25)
Quotes:"Hosting events puts you in a position where you're able to demonstrate your expertise in real time." -Samantha Riley"You can run an event whatever way you want, but you need to think about how you're best able to show up in your zone of genius and create an action spark to your audience." -Samantha Riley"There is no better way to build trust and rapport than hosting an event and you're seen as the lead speaker. It moves your influence lever up the scale." -Melanie Benson"If you're not hosting events in your business, you're missing out on opportunities to elevate your influence to the next level, sales opportunities, and collaboration currency." -Melanie BensonResources:* Download the free step-by-step blueprint to discover the 5 foundational principles to position yourself as the Stand Out Expert in your niche https://samanthariley.global/expert/ * Learn the 7 Step Proven Framework for Getting Booked as a Guest Expert and Attract High Ticket Clients (And Add Another 6 Figures To Your Business!) https://amplifywithmelanie.com
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Scaling a business demands a considerable investment of time and effort, and it’s not uncommon to wish for additional resources to aid the process.In this episode of Next Level Influence, Melanie Benson and Samantha Riley explore the potential avenues for achieving growth through the concept of "cloning" yourself for next level growth.Entrepreneurs are constantly in search of ways to grow their businesses without adding more hours to their schedules. One great resource to help with this is automation. By automating processes, you can achieve more in less time, freeing up space and energy for your next big idea. With the right tech and automation, you can boost impact, output, and connections - certainly the path toward your next level of success.Here are some of the highlights of this episode:* Three business areas where you can “clone” yourself (01:47) * What business systems need to be automated? (03:00) * Ways to use automation in social media (06:57) * The advantages of automating the onboarding process (10:43) * Why you need to automate booking calendars (12:05) * Key things to get the most out of automation (14:08)
Quotes:"Automating the first point of connections opens up conversations and creates relationships that may not be there if that initial connection point was not established." -Melanie Benson"Automating effectively requires using the right tech for you, your team, and the size of business you have." -Melanie Benson"Not having automated touchpoints in your onboarding process can make new clients feel lost, confused and buyer's remorse may come in." -Samantha Riley"To help level up the business, we need to understand the value of using tech and automation alongside real-life conversations with people." -Samantha RileyResources:* Discover the Fastest Way to Grow by Hiring the Right Support for Each Stage Of Business https://hireforgrowthguide.com * Learn the 9 Key Growth Areas For Business That Will Give More Income, Freedom and Impact https://samanthariley.global/plan/ * Next Level Influence 022: Get More Of The Right Things Done
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Speaking is one of the best resources to gain leads and amplify your influence. But when your schedule gets hectic, you need to evaluate what speaking events are worth taking on.In this episode of Next Level Influence, Samantha Riley and Melanie Benson chat about how to leverage speaking to attract better clients. Although speaking in stages only has you on stage for around an hour, the actual preparation takes days or weeks and it demands a lot of your time, energy, and money. Making the effort to undergo this thorough process can yield significant returns by enhancing the visibility of your business and opening up a world of endless opportunities. When executed correctly, it can help you to draw in your ideal clients who share a genuine connection with your brand.Here are some of the highlights of this episode:* Key factors to consider before saying yes to speaking events (03:05) * The importance of learning how to say no (05:48) * Intentional goals and the value of trusting your own energy (06:35) * How to maximise the return of opportunity (ROO) in speaking (08:50) * Why you need to be aware of the flow of the speaking event (10:35)
Quotes:"Speaking may seem like showing up and speaking on stage for an hour but it's days worth of putting content together that allows you to show up as your best self." -Samantha Riley"You've only got so many hours in a day and you need to make sure that you're getting the greatest ROI of your time, at all times." -Samantha Riley"You need to know the difference between a good opportunity and a great opportunity. Good opportunities are dime-a-dozen while the great ones will keep moving the needle for you." -Melanie Benson"We put a lot of time, money, and energy to show up in a powerful way while speaking." -Melanie Benson Resources:* Move from being Unknown to Standout Expert and attract your dream clients https://samanthariley.global/expert/ * Learn more about Melanie's 7 Step Proven Framework to get booked, get leads and get five figure clients https://amplifywithmelanie.com
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Your Facebook Group can be an infinite reservoir of quality leads for your business. However, this is only possible if you leverage your group in the right way.In this episode of Next Level Influence, Melanie Benson and Samantha Riley discuss how to generate leads from your Facebook Group.There might come a time in your business when you question whether having a Facebook Group is giving you the results you want. If you’re in this situation, you may need to restructure and upgrade your group.Join Melanie and Samantha as they share how they utilize Facebook Groups as a gold mine of relationships and the best client attraction strategy for business.Here are some of the highlights of this episode:* Why Sam and Melanie almost shut down their Facebook Groups (00:55) * How they revived and re-strategised their Facebook Groups (03:15) * The importance of engagement and how to take advantage of the noise on Facebook (05:30) * Using keywords to share valuable resources and initiate conversations (06:50) * The golden value of Facebook polls and how you can extract information from your group members (08:50) * The best way to invite quality people to your group (11:03) * Two key factors that will leverage your Facebook group (12:40) * How Melanie’s team utilizes the app Group Leads to establish connections in her group (14:45)
Quotes:"You can't assume that your community is seeing what's happening in the Facebook group unless you're strategically engaging them." -Melanie Benson"Inviting new members to connect with me personally makes it easier for them to see notifications and find out what is happening in the Facebook group." -Samantha Riley Resources:* Join Samantha’s Facebook Group - Coaches, Course Creators and Speakers * Join Melanie's Facebook Group - Amplify Your Authority * Next Level Influence Episode 023: Leverage Your Influence to Create a Steady Stream of Leads
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
The success of your business relies on a number of things, and one of them is having the right people who will support, challenge and propel you forward. We affectionately refer to these super supporters as our Inner Circle.In this episode of Next Level Influence, Samantha Riley and Melanie Benson have a conversation about the importance of your inner circle. Having a large network of people may be beneficial, but it's the individuals within your inner circle that significantly impact the choices and plans you make towards personal growth and advancement.Your inner circle radiates a special relationship that goes beyond transactions. Samantha and Melanie discuss how they leverage the unique bond within their inner circle to elevate their business to new heights, and how their relationships go beyond just business transactions.Here are some of the highlights of this episode:* Your inner circle is like the rising tide that lifts all boats (01:10) * The “cone of silence” and trust (03:00) * Where you can find new business besties (04:15) * The importance of nurturing and investing in your relationships (07:40) * Usual characteristics of people in the inner circle (11:17) * The benefits of having an inner circle (15:20)
Quotes:"Our inner circle relationships are a two-way relationship that go over and above business collaborations or transactions." -Samantha Riley"What makes your inner circle special is they push and support you to go to a whole new level and they will challenge your thinking." -Samantha Riley"Our inner circle influences our decision-making and beliefs of what's possible and causes us to think better and strategically." -Melanie Benson"With your inner circle, you can talk and get support for things you normally don't get from anybody else." -Melanie Benson Resources:* Discover how to align your design to achieve more profit and ease in your business with The Human Design Advantage https://samanthariley.global/advantage/ * Learn more about Melanie's 7 Step Proven Framework to get booked, get leads and get five figure clients https://amplifywithmelanie.com
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Whether you’re speaking about something you’re genuinely passionate about or you’re doing it because you’re getting paid, speaking is one of the best tools to attract your target audience and leverage your impact and influence.True power that comes from speaking can be seen in several factors, it opens a new world filled with opportunities and connections you never thought to be possible. In this episode of the Next Level Influence, co-hosts Samantha Riley and Melanie Benson are joined by known authorities in speaking - Bri Seeley, Corey Poirier and Jacqueline Nagle. Their years of experience in the speaking industry have taught them how to use it to scale their business, common mistakes that speakers make, and revolutionary strategies that helped them acquire great results from speaking.
Here are some of the highlights of this episode:* Introduction to today's guests - what they do and who they work with (01:40)
* How can speaking grow influence and impact (05:30)
* Establishing speaking connections through the “Domino Effect” (09:09)
* The power of speaking - taking business to the next level and why it won’t deliver a linear impact (14:35)
* Game-changing factors that provide better speaking results (19:40)
* The biggest speaking mistake others commit and lessons you can learn from them (31:08)
Quotes:"Don't make your pitch about you, focus on the impact that you can make on the audience." -Bri Seeley"A mistake that most speakers make is not knowing how to leverage and fully capitalise after delivering their talks; this limits impact and opportunities." -Corey Poirier"Once you gift someone the power of speaking, their world opens up and they see possibilities that didn't exist before." -Jacqueline Nagle"No one's going to come and tap you on the shoulder. You have to give yourself permission and do the work." -Samantha Riley"We can activate the audience with inspiration and connection but true change happens with what they choose to do after they hear us speak." -Melanie BensonResources:* Get access to Bri's free workshop: Activate Your Most Profitable Year https://briseeley.com/plan/ * Take Jacqueline's Quiz for Discovering your language of influence https://anygiventuesday.com.au/ * Grab a free copy of Corey's The Book of Public Speaking http://thebookofpublicspeaking.com/
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
The truth is not all lead generation activities will yield better quality leads. You need to look for better lead sources that can potentially boost your revenue.In this episode of Next Level Influence, Samantha Riley and Melanie Benson delve into how to leverage your influence to create a steady stream of leads. Two of the most common dilemmas that business owners have is getting more leads, and attracting unaligned leads that will hamper your confidence as an established authority.You need to be aware that not all leads are created equal. Tune in to discover ways to attract great leads and how you can better nurture this connection.Here are some of the highlights of this episode:* Using a podcast as an authority platform to attract your target audience (02:42) * The magic of speaking on other people's stages (05:37) * Ramping up leads through collaborations (07:45) * Maximizing social media platforms to create a network overlap (11:08) * The difference between aligned vs unaligned leads (13:45) * The impact of not inviting people into conversations (16:53)
Quotes:"Getting aligned leads gives you the confidence to show up fully." -Samantha Riley"If you're delivering value without inviting people to the next step, then it's not actually valuable. The value is in our coaching, working with people to create a transformation, and helping them to achieve the outcome they desire." -Samantha Riley"The value lies in implementing and not just in learning. Learning isn't going to transform anything." -Melanie Benson"People will remember you for a long time when they experience you in real life and experience the genuine quality of you from the position of authority." -Melanie BensonResources:* Move from being Unknown to Standout Expert and attract your dream clients https://samanthariley.global/expert/ * Learn more about Melanie's 7 Step Proven Framework to get booked, get leads and get five figure clients https://amplifywithmelanie.com * Next Level Influence episode 011: Collaboration Currency
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Do you find yourself working long hours, yet at the end of the day wonder what you actually achieved?Do you often get frustrated with not being able to get big projects completed, because you can’t find the time to get them done?In this episode of Next Level Influence, Melanie Benson and Samantha Riley discuss how to stop wasting time on activities that don’t move the needle toward your goals so you can get more of the right things done without feeling overwhelmed.Kick off the new year right by understanding where you want the business to be and what you need to do to get there. Don’t get trapped in confusion or being blinded by bright shiny things that aren’t relevant to you right now. Instead, learn how to know what opportunities to say yes to, so you can achieve your big, hairy, audacious goals in 2023 and beyond. Here are some of the highlights of this episode:* The importance of having clarity on your goals, and how to align your theme for the year (01:39) * Find the data to know what moves the needle in your business (02:50) * Determining criteria for successful activities that move you toward your goal (05:12) * Samantha and Melanie's theme for 2023 (05:50) * Establishing standards and boundaries to increase productivity (07:20) * The benefits of delegation if you want to grow (10:20) * Why it’s significant to know and live your role in the business (11:50) * Understanding your human design for business success (15:50)
Quotes:"Knowing the right things to do helps us be more productive with the right things." -Melanie Benson"Get the right things done by committing to your role, and make sure you have people on your team that can do the things you get distracted by." -Melanie Benson"You have to be very clear on your goals because if you're not, it's very difficult to know what to say yes to and what to say no to." -Samantha Riley"If we're not constantly learning, reflecting, and changing things up, then we're not having the full human experience." -Samantha RileyResources:* Download The Million Dollar Plan to discover the 9 key growth areas for more income, freedom, and impact https://samanthariley.global/PLAN/ * Learn more about Melanie's 7 Step Proven Framework and Add Another 6 Figures to Your Business https://amplifywithmelanie.com
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
So many entrepreneurs don’t reach their next level of growth and self-sabotage by holding themselves back, all because of a belief that shifting from one level to another requires a lot of hustle and grind. In this episode of Next Level Influence, Melanie Benson and Samantha Riley engage in a mindset-shifting episode about why having a 7-figure business can be easier than having a 6-figure business.Take your influence and business to the next level by increasing your momentum and learning how you can remove the business bottlenecks that are currently preventing you from scaling further. Here are some of the highlights of this episode:* The belief that ignites self-sabotage (01:12) * Understanding growth bottlenecks and their impact on business (02:25) * The crucial role of optimizing boring business tasks (04:09) * Scaleable offerings and common misconceptions around them (06:25) * Influencing next-level growth via repeatable systems and delegation (08:35) * The ultimate trap that keeps business owners from reaching exponential growth (13:00) * The power of stepping up as the visionary/ CEO in your business (14:49)
Quotes:"Whatever level you're at now, getting to that next level always appears harder than it really is." -Melanie Benson"When you master removing yourself as the bottleneck, you're actually tapping into a momentum that is very easy to grow exponentially." -Melanie Benson"Implementing systems won’t hold you back. They will give you freedom in your business." -Samantha Riley"If you're going to continue doing tasks yourself because it's faster, you'll do it forever. And that’s going to be like running a never-ending marathon." -Samantha RileyResources:* Learn more about Melanie's 7 Step Proven Framework and Add Another 6 Figures to Your Business https://amplifywithmelanie.com * Download The Million Dollar Plan to discover the 9 key growth areas for more income, freedom, and impact https://samanthariley.global/PLAN/
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
To grow your business and brand influence you’ll need to evaluate your marketing performance. It’s important to know what works and what doesn’t, so you know where to improve.In this episode of Next Level Influence, Samantha Riley and Melanie Benson discuss how to establish marketing key performance indicators (KPIs) to grow your business.Tracking and understanding your KPIs means you’ll be aware of where to focus your time and attention for the best return on investment for your time. You’ll also learn what attracts people to you, and what drives them to continue to work with you.Here are some of the highlights of this episode:* The benefits of tracking your numbers (01:40) * Conversion rates that Samantha and Melanie track in business (03:45) * How Melanie analyses the data from her opt-in rates (06:30) * Detrimental expectations from a webinar and the KPIs to track (08:33) * Data that can be extracted from email conversion and open rates (12:05) * Why Samantha doesn’t aim for a zero percent opt-out rate (14:17) * Understanding customer lifetime value (16:00)
Quotes:"The better your business performs, the more people you can impact." -Samantha Riley
"You can't grow what you don't measure." -Samantha Riley
"If you don't know what your numbers are then you don't know where to put your time and attention." -Melanie Benson
“If people are opting out of your list, it’s not a bad thing. It may mean that your emails aren’t relevant to the problem they have right now.” -Melanie BensonResources:* Download The Million Dollar Plan to discover the 9 key growth areas for more income, freedom, and impact https://samanthariley.global/PLAN/ * Learn more about Melanie's 7 Step Proven Framework and Add Another 6 Figures to Your Business https://amplifywithmelanie.com
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
There’s been a major shift in the coaching industry - you may have noticed that some coaches are leaving the industry and changing direction.This “dying-off” of a fantasy of being a coach presents great opportunities for those resilient enough to stay at the top of their field.In this episode of Next Level Influence, Melanie Benson and Samantha Riley prepare for the new year by discussing their predictions for the growth opportunities in 2023. To do well in business in 2023 and seize these opportunities demands an understanding of your unique superpower, and helping others acknowledge you as an authority.Here are some of the highlights of this episode:* The die-off of the coaching fantasy (00:58) * Why it's important to get clear on your unique superpower (03:07) * Amplifying visibility with relatability (06:25) * The components of relatability (11:11) * Where is content shifting to in 2023 and the big opportunity that comes with it (12:12) * The power of simplification and how to embrace it in business (16:40)
Quotes:"The way to stop being a best-kept secret and to really stand out is by taking your unique superpower and helping people understand that you are an authority." -Melanie Benson"It will not be enough to be good at what you do anymore. You have to be seen and experienced as an authority." -Melanie Benson"Visibility needs to come from a place of service and giving value to others." -Samantha Riley "As experts, we don't necessarily want our videos to go viral as it may not attract the right audience. We're better off keeping our message tight and making sure it gets to the right people so we get a better return on investment." -Samantha RileyResources:* Learn How to Avoid the 17 Mistakes You Are Making As A Guest Expert That's Costing You Leads and Clients by Melanie Benson https://melaniebenson.com/magnetize/ * Discover The 9 Key Growth Areas For Your Business That Will Give You More Income, Freedom and Impact through Samantha's The Million Dollar Plan™ https://samanthariley.global/plan/ * Next Level Influence Episode 18 Lessons Learned
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
We’re coming to the end of 2022 and for some of us, it’s been an incredibly powerful year. We’ve experienced transformations through painful lessons and discovered new growth opportunities.Exploring these lessons will give you a better understanding of where to pivot, invest, and how to manage challenges moving forward.In this episode of Next Level Influence, Samantha Riley and Melanie Benson chat about the lessons learned from this year. It’s much harder to move forward and make the changes needed for your next level of growth if you don't look back, reflect and learn from the lessons. These learnings will help you better plan and make the changes needed for the coming year.Here are some of the highlights of this episode:* Melanie’s Year-End Wrap-Up and how she uses it to plan out the next year (02:29) * Samantha’s preparations for 2023 and the value of having a supportive network (02:59) * The dangers of over-delegating and the learnings Melanie got from a difficult situation (04:45) * The significance of having the right people when scaling a business (09:53) * Samantha’s challenges and learnings from doing 30 podcast episodes in 30 days (12:55) * Changes in podcasting during the pandemic (19:40) * The cost when you operate outside your human design (23:49)
Quotes:"You can't move forward and reach your next level of growth without reflecting back." -Samantha Riley "When you're up-leveling in business, there will be hard decisions to make. Sometimes some people need to get off the bus to allow other people to get on the bus." -Samantha Riley"You can delegate ownership but you have to invest in having the right people to accelerate growth. If you don't have the right people and level of expertise and you're giving them ownership, you're bound to have problems and breakdowns in business." -Melanie Benson"When you understand your human design profile, you learn how to engage with others in a way that activates the most energetic flow state." -Melanie BensonResources:* Download The Million Dollar Plan to discover the 9 key growth areas for more income, freedom, and impact https://samanthariley.global/PLAN/ * Learn more about Melanie's 7 Step Proven Framework and Add Another 6 Figures to Your Business https://amplifywithmelanie.com * Good to Great: Why Some Companies Make the Leap and Others Don't
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Hiring and training teams involve investing a good amount of money and time. But some entrepreneurs feel like it’s wasting their resources because good results aren’t being achieved.Delegation is a crucial factor in the success of your business growth, but not getting the results you want may lead you to wonder if the time, effort, and money are worth it. In this episode of Next Level Influence, Melanie Benson and Samantha Riley speak about how you can empower your team to achieve your goals. Not having a team limits your business growth, so you need to learn how to expand their impact by empowering them. Here are some of the highlights of this episode:* Samantha’s onboarding process of team members (03:59) * Why it’s important to hire people who have an ownership mentality (05:37) * The impact of human design on how team members achieve goals (08:20) * The advantage of employing people with different personality traits (11:20) * Getting clear on Key Performance Indicators (KPIs) and addressing bottlenecks (15:45) * How to evaluate the outcome of your investment in your team (21:05)
Quotes:"Delegating is such a key part of growth and being able to reach more people." -Melanie Benson"We need to balance our team and understand what kind of role, energy, and human design they have so we don't get stuck all trying to be part of the wheel." -Melanie Benson"Your team will not perform at their best if they're being micromanaged. They'll be afraid at every step, so you need to give them space to operate at their best." -Samantha Riley "If we love what we do, we push forward. If we're hating what we do, we hold back." -Samantha RileyResources:* Download Samantha's Guide to Create Your High-Performing Team https://samanthariley.global/TEAM/ * Learn more about Melanie's Hiring For Growth Guide by sending her a message * Next Level Influence Episode 006: Using Your Human Design to Create Aligned Content
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Many entrepreneurs set goals at the beginning of the year but a whopping 80% of these goals are never achieved. The idea of setting goals may seem exciting, but actually committing to achieve them is a whole different story.In this episode of Next Level Influence, Samantha Riley and Melanie Benson chat about what you need to do instead of goal setting so you can achieve powerful outcomes for your life and business next year.Here are some of the highlights of this episode:* How to decide on a theme for next year (03:05) * Melanie's and Samantha's themes for 2022 (05:52) * How to ensure your decisions are aligned with your goals (12:18) * The impact of challenging your belief systems (15:28) * How habits can hinder or move you towards your goals (17:10) * Finding the gaps in your business, and knowing what needs to be done (18:57) * Milestone projects that scale the business forward (20:18)
Quotes:"Our habits can either hinder or help us. Paying attention to your habits helps you move towards your goals." -Samantha Riley"Our belief system plays out more than any of us could ever know." -Samantha Riley"One of the reasons why people don't achieve their goals is that their habits are taking them away from the goals instead of moving towards them." -Melanie Benson"Setting a theme acts like a guiding light for the goals you set. It will give you a much greater chance of realizing those goals instead of them disappearing on a piece of paper." -Melanie BensonResources:* Discover The 9 Key Growth Areas For Your Business That Will Give You More Income, Freedom and Impact https://samanthariley.global/plan/ * Unlock Your Hidden Profits in Just 4 Simple Steps https://melaniebenson.com/profitexplosion/
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Podcasting is growing exponentially, yet some people don’t recognise its value in brand visibility.It’s challenging to stand out with platforms such as social media, blogs, or YouTube. But podcasting generates an intimate opportunity that can easily capture the listener’s attention.In this episode of Next Level Influence, Melanie Benson and Samantha Riley talk about how to get booked on high-profile podcasts. With its evergreen shelf life, podcasting is a coveted visibility strategy you should leverage to grow your business. Here are some of the highlights of this episode:* Why podcasting is a hot visibility strategy for your brand (03:30) * The value of consistency in podcast guesting (06:25) * Understanding the power of a great pitch (8:48) * Common mistakes that prevent you from getting booked on podcasts (18:22)
Quotes:"If you don't know how to deliver a good podcast episode then you're not going to get booked on high-profile podcasts." -Melanie Benson"You don't need to be on everybody's podcast. You just need to be on a podcast that is creating a connection with your ideal clients or creating new opportunities." -Melanie Benson"No other platform allows us to dive deep, talk about our zone of genius, and show people what we know and how we interact better than podcasting." -Samantha Riley"You need to understand that showing and doing the interview is not the whole podcast strategy. The whole strategy is also about how you're bringing people back to your world." -Samantha RileyResources:* Learn Melanie’s How to Avoid the 17 Biggest Mistakes When Podcast Guesting https://melaniebenson.com/magnetize/ * Get a copy of Samantha’s Podcast Guest Advantage - The 5 steps to getting yourself booked on podcasts https://samanthariley.global/guest/
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedInSamantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedInProduced by Your Podcast Concierge
Do you regularly spend more time doing tasks that you could have easily assigned to someone else? And instead of showing up as the face of your business, you regularly get caught in the weeds?
This symptom is a strong indication that you’re a bottleneck in your business.
In this episode of Next Level Influence, Melanie Benson and Samantha Riley exchange insights about how you can remove the bottlenecks that prevent business growth. If you want to succeed in business, there are many areas you need to focus on. However, not dealing with the bottlenecks steers you away from achieving your goals.
Does the idea of increasing your revenue sound exciting, but you’re worried that it will mean a lot of extra work?
What if you could earn more next year without working harder?
In this episode of Next Level Influence, Samantha Riley and Melanie Benson chat about how to earn more and command authority in your niche. Implementing a strategy to 10X your revenue may be easier than you think but it does require the confidence to try new things - “What got you here won’t get you there”.
You may have noticed the word recession is coming up more frequently lately. Whilst you can’t stop a recession, there are definitely things you can do to recession proof your business.
Although a recession can trigger damaging effects in your business, it also offers opportunities if you are prepared.
In this episode of the Next Level Influence Show, co-hosts Melanie Benson and Samantha Riley are joined by well-known experts in their respective fields - Dr. Darnyelle Jervey Harmon, Jackson Millan, and Nikki Rausch. They share insights and wise advice about how to recession-proof your biz.
Have you ever been frustrated by not knowing how to attract a steady stream of ideal clients and opportunities? Or maybe you’ve reached a point where you question whether entrepreneurship is really for you?
These dilemmas are typical for business owners who get stuck in their own minds. They only see things based on their own beliefs and paradigms and they fail to access the level of creativity their business needs.
In this episode of The Next Level Influence Show, Melanie Benson and Samantha Riley talk about how your competition can be your top source of unlimited opportunities. And to do this, you need to do one thing - strengthen your collaboration currency.
Strategic partners are indeed a powerful tool for growing your business. However, partnering with the wrong people puts you at a greater risk of having challenges that you may or may not overcome.
Choosing strategic partners is often compared to playing with dolphins or swimming with sharks. And you and your business must determine who you’re spending time with.
In this episode of The Next Level Influence Show, Samantha Riley and Melanie Benson shed light on strategic partnerships – what to look for to avoid the sharks and swim with dolphins. As a business owner, you have to make the decision of choosing the right people to work with and be aware of warning signs that tell if a shark is lurking nearby.
As a business owner, you may desire to constantly change offers and programs if they don’t give the outcome you want immediately.
Although it’s important to recognise the superpower of having perseverance, it’s equally valuable to know when to give up when things are no longer working in your alignment.
In this episode of The Next Level Influence Show, Melanie Benson and Samantha Riley will discuss perseverance - power of not giving up and when to know it’s time to let go. You don’t want to be the person who gives up when you're inches away from achieving your goals, but you also don’t want to hold onto something that’s no longer serving you. So how do you strike a balance? Tune in to the episode.
To niche or not to niche? This is a crucial question every business owner must know the answer to as they grow their brand.
If you find yourself struggling to amplify your brand’s influence, chances are, you don’t understand your niche or haven’t identified the right clients who are in your particular niche.
In this episode of The Next Level Influence Show, Samantha Riley and Melanie Benson will help you discover the right niche so your marketing can perform better. There are different ways to hone your niche and leverage its power, tune in to find out how you use this to scale your brand and business.
Are you acting like the boss or the bottleneck in your business growth? The answer to this is linked to whether or not you’re delegating tasks to your team.
As a business owner, you have to accept that you can’t do it all on your own. In fact, believing that you’re capable of doing everything only hinders your business growth.
In this episode of The Next Level Influence Show, Melanie Benson and Samantha Riley discuss their ways on how they delegate like a boss. They share how you can take your business to the next level with the simple task of delegation.
Have you ever felt frustrated that your content is not getting the traction it deserves after spending lots of time and effort?
To make matters worse, it seems that everybody else’s contents are getting attention except yours.
In this episode of The Next Level Influence Show, Melanie Benson and Samantha Riley talk about one of their favourite business tools - human design, its five different types, and how you can use it to create aligned content.
Has your business hit a growth plateau or are you struggling to break through your current financial ceiling?
The midpoint of a year is a great time to shift gears and unleash your Inner CEO to take inventory of your progress and recalibrate your approach to hit your goals.
In today’s episode of The Next Level Influence Show, Melanie Benson and Samantha Riley will share how to shift into the “Chief Entrepreneurial Officer” for mid-year planning.
What’s the secret to dissolving “best-kept secret” mode and standing out as a credible authority?
Influence.
But not the kind of influence that Online Influencers have made popular by growing their followers.
We are talking about the kind of influence that inspires people to create positive change in their lives and business.
If your business growth has hit a plateau, you may not be playing big enough.
Do you know your business growth is trapped by your comfort zone?
Today on the The Next Level Influence Podcast, let’s talk about what influence is and why it is a valuable positioner for your business.
Do you ever make a decision only to regret it later? Or feel paralyzed because you don’t really trust yourself to make a good decision?
Making decisions is such a critical part of having a successful biz owner, but we’re not all wired to make decisions in the same way.
Whether you want to be an influencer or not, we all have influence over the people around us, and we should put this to good use. To kick off the first episode of Next Level Influence, Melanie and Samantha talk about what is influence and why business leaders need to have one.