People You Should Know Podcast: Recent Episodes

Empowered Media Co.

Have you ever been in a networking environment when a friend points to somebody in the room and says, “You Should Know Each Other.” Marketing entrepreneurs Danny Ferry and David Farwell are embarking on a challenge to answer the question of who are the people they should know and to hear the stories of those people. If you’re somebody who likes to network or is forced to network, a business owner, or an entrepreneur you’ll love this show as we tell the stories of people we all should know, connect their greatness to others, and witness some magic along the way.

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"Your identity supports the dream of your heart." - Melody Dowlearn

For today's episode, Melody Dowlearn, author & founder of Tridentity Coaching & Consulting and the Identity Academy, shares her journey to building her own Academy. Along the way, she shared her thoughts about connecting our confidence to achieving our dream and how it can change our life.  

She also tackles personal things that can hinder our success. Check out the full episode to be empowered by our fantastic guest, Melody Dowlearn!

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In today's episode, the founder of Glimpse Video, Greg Cross, shares his journey in creating a second video marketing agency called Faith Video. He shared how he purposefully niched down to serve churches and other religious institutions. 

He also discusses the importance of networking in business development because it's through people that you can unlock your greatest potential. Check out the full episode and learn more about Greg's journey!

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In this episode, Berlin Byers, the owner of Wildcrafted Essentials, shares her experience in building her business. She discusses how overcoming a personal health issue led her to develop personal skincare products. When she was seeing excellent results, she offered them to other women, and soon enough, Berlin had herself an amazing business!

Berlin shares that if love what you do, you will be successful. You don't have to choose between success and happiness-- you can have both! Check out the full episode to be empowered by our fantastic guest!

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One key ingredient that is required for all entrepreneurs is faith. How that faith is expressed is different for everyone based on your belief system, but, nonetheless, FAITH is required to help bring things that are currently only ideas in your head into existence. Faith requires a certain amount of courage to believe in the passions for your particular business category.

In this episode, Jon Umsted, owner of Yummylicious Cookies, shares his journey in building his business and building his community. He discusses how his relationship with God influences every decision he makes in his life and how trusting God helps Jon feel a sense of security when exploring the unknown of entrepreneurship.

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"Bloom where you're planted" we frequently hear this expression everywhere. But how can we grow if we don't step beyond our comfort zone? Challenges are part of growth so are mistakes, but it is a stepping stone for us to bloom. We can only find where we should stay if we take a step toward finding it.

Just like what our guest, Katie Klenk, did in changing careers from being an Olympic horse trainer to becoming a real estate agent. The transition was not easy, but it was definitely worth the risk as she is now one of the top real estate agents in South Central Pennsylvania.

In 2022, she was recognized as one of the top six associates at KW Keystone. Homesnap named her among the top fifteen and ranked in the top 15% of sales volume in York and Adams Counties. She has multiple Diamond Circle awards for sales volume exceeding.

In this episode, Katie shares how she had outgrown a particular attitude, a particular stance that she observed in the people she worked with in her firm. She was becoming aware of new values rising to the top and establishing themselves as dominant values that needed to inform how they worked. We also talked about how being a real estate agent is also a business owner.

Timestamp Outline

00:00 - Introduction

01:41 - Welcoming Katie Klenk

02:34 - What Katie can offer you!

04:23 - Katie Shares Her Background

04:43 - Katie's Interest

10:15 - Katie Discusses Her Childhood

11:04 - Values that Influenced Katie

15:01 - How Katie Became a Realtor

19:17 - The difficulty in transitioning from horse training to real estate.

21:31 - Similarities that Katie could transfer from Horse Training to Real Estate.

23:41 - Being a real estate agent is the same as owning a business

27:11 - Support that Brokerages Give to Real Estate Agents

31:34 - How Katie Figures Out the Right Path

35:22 - How Katie's Values Aligned With Her Work

40:00 - Don't Make Assumptions in Doing Business

42:37 - Teach People How To Think Rather Than What to Think

45:58 - Other People's Opinions Don't Matter

51:17 - Adjustments that Katie Makes in Doing Her Work

56:55 - Authenticity: A Value That Helps You In Your Business

58:14 - Katie Leaves Her Encouragement Message

1:01:46 - How to Stand Up For Your Values

1:07:47 - Connect With Katie

1:09:14 - Episode Conclusion

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Have you ever joined an online group or community? Have you ever thought about building an online community? What would it be like to be able to encourage and learn with a group of like-minded individuals? 

In this episode of the People You Should Know podcast, we talk with Kyle Van Heusen from the Admin Bar. The Admin Bar was voted as the #1 Wordpress Community and Kyle dishes out how the community was started, his motivations for starting it, and his encouragement to others who are interested in starting an online community.  

ALSO, for football lovers, Danny and Kyle talk about their love for sports and the CRAZY rivalry between Eagles fan and Cowboys fans.

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We all dread the day when we receive bad news. For Jeff Bellomo, he received bad news just days before he was to take his bar exam and finally realize his dream of becoming a lawyer. Jeff found out that his month has an aggressive form of cancer, and he asked a surgeon some questions regarding next steps for caring for his mother, “What should I do?”

The doctor was unable to give Jeff the answers he needed, but through the process of caring for his mother, Jeff was able to find his passion and the people he would fight for when he became a lawyer.

Jeff’s story is a lesson and reminder that you must find your passion first, and that it’s only when you find your passion that you can serve people well. We also talk about how fear stops people from truly pursuing their passion.

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Have you ever thought about starting your own podcast?  

In this episode, Danny and Dave take you BEHIND THE SCENES and share what they have experienced in the days leading up to launching the podcast and what they’ve experienced in their first 6 episodes.   

Danny and Dave give candid advice about the Do’s and Dont's of Starting A Podcast in hopes of helping others skip a few of the early painful mistakes that they have made.  Dave shares how he has learned to ask better questions during the podcast episode and how becoming a better listener has allowed him to ask questions that truly provide value to the listener.  

This leads Danny to share that your motivations in starting a podcast must be pure and that you must be generally curious about your niche in order to provide the best value for podcast listeners.   

The duo also provides some warning in regards to things NOT to do. This includes not having too high of expectations, not making things too difficult, and not expecting amazing results right away.  

This episode is full of value for anyone who is thinking about starting a podcast or for somebody who may genuinely feel discouraged about their podcast.

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Generosity and wealth are typically considered polar opposites in the world of finances. Especially, right now, in a time of increased inflation and absurd costs of goods, how can one even consider being generous?

In this week's episode, we sat down with Gary Russel and Sammy Chon of ACTS Token to discuss how they designed a cryptocurrency that was built on principles of wisdom and generosity. Additionally, they discuss how through their value of generosity they have built a very solid online community of people who are passionate about seeing this cryptocurrency succeed.

Gary and Sammy discuss how meaningful it is that they received the 2 Comma Club Award from Click Funnels and how they created a foolproof offer to help them hit the necessary marks to win the award.

For anyone who has felt a shroud of mystery around cryptocurrency, this episode will help to educate you on EXACTLY what it is and why people have looked at cryptocurrency as an alternative currency within our economy.

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In 2007, Fox was experiencing the unparalleled success of the reality TV show American Idol. The show was reaching millions each week in the audience and Fox decided to try a new reality show called On the Lot.

The premise of the show was that it would be a single-season reality show and online competition for filmmaking that would be produced by world-renowned producers: Steven Spielberg, Mark Burnett, and David Goffin.

Jason Epperson submitted his footage to the show and was selected to be on the show. The next several weeks took Jason on a rollercoaster ride that led him to be one of the final two contestants on the show where he stood before some of the most renowned producers in the filmmaking industry.

In this episode, we chat with Jason about his first days in video along with how he left central Kentucky to go to Hollywood and how his connections and knowledge of Hollywood helped him when he returned to central Kentucky to establish his film and production company Eppic Films.

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Starting a new business can feel really lonely sometimes. There are a lot of questions that arise and if you aren’t surrounded by people who you know, like, and trust, it can just feel overwhelming. If you’ve felt this way or are currently feeling this way, don’t worry, every entrepreneur has been there. The good news for you is we want to help you AND we can help you skip some of those painful steps!

In this episode, we talk with website design business coach and webpreneur Josh Hall. Josh’s story begins when he was working as a cabinet maker for a tour bus company in the late 2000s. We walk through how getting laid off from that job began the journey into entrepreneurship and how he Josh is trying to help his students go from point A to point B without experiencing his mistakes.

Josh has gone through the rigors of entrepreneurship and has experienced so much. After getting laid off from his cabinet maker job, he began to dabble in graphic design and eventually made his way to website design. Josh talks about his experiences growing his business through networking and how establishing a local networking group helped him to successfully grow his business.

His website design agency: InTransit Studios serviced the Columbus, Ohio region for several years until Josh began to another venture JoshHall.co. As his new venture began to grow, he had to make a decision and eventually sold his website design agency. Josh talks about that process and how he knew it was time to make the move into webpreneurship.

This episode is full of practical tips and is based on Josh’s experience throughout the last decade as he went from cabinet maker to website design agency owner and now to website design business coach and course creator. There is so much value in what Josh shares in this episode, and I’m excited that my sphere of influence has the opportunity to get to know my friend Josh Hall.

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For 30 years the internet has been a wide open space for innovation, passing of ideas, and exploring the possibilities of human connection. Many named the internet the new Wild West. A place with many possibilities and no regulation. Many great things have been birthed, and our world has certainly changed because of the internet. But along with the good that has come from the internet there has also been bad.

Big corporations such as Facebook and Google have taken your information and used it for their purposes without consumer consent. Information has been sold from one company to the next without any repercussions and the only people who suffered were you....the consumer. But now....regulation has come to the internet in the form of privacy laws. These laws are a direct result of voter concern about their privacy and what companies are doing with their information.

This is a good thing, but the problem is that each state has its own version of these privacy laws. For entrepreneurs and business owners, this can add a lot of stress and cost to their business as they try to figure out what policies they need to have on their website.

Thankfully, in this episode, we interview Hans Skillrud of Termageddon. We first heard of Hans from listening to the @Josh Hall Website Design podcast. Hans started a company called Termageddon because of the need for an affordable solution for companies as each state passes its own laws. Hans talks about his early days working for @Groupon and how he first got a taste for the digital marketing space in that job.

Eventually, he moved into owning a digital marketing agency and served clients in the Chicago area. Hans provides us with some really good tips on listening and even how to hone in on what customers are saying to you.

We then discuss the idea behind Termageddon and Hans tells us the story of how he met his wife and how trying to solve the privacy law issues led to him meeting his wife Donata. Hans also shares about the moment Termageddon got their big break and how being a guest on the @The Admin Bar podcast changed EVERYTHING!

This episode is full of inspiring stories and IMPORTANT information for any business owner and/or entrepreneur as we move into a time of more internet regulation.

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In this episode, we had the privilege of sitting down with the co-owners of the Belmont Bean, Holly Lanteigne-Marrow and Jason Wehrle, to discuss how they turned an abandoned building into the #1 voted coffee shop in York County two years in a row.

Very early in the episode, it becomes very apparent that neither Holly nor Jason planned on opening a coffee shop, but how their willingness to be flexible helped them to ultimately accomplish their goal of creating a diverse space where people are accepted and people from all walks of life can share in their humanity.

Holly's journey is very interesting as she details how she had to overcome a failed partnership and also struggle with the sellers of the building. Additionally, she details how she met Jason and opens up about her willingness to not give up on partnerships.

Jason shares about his transition from dance parent to partner in the business and how during the pandemic, when local businesses were struggling, a local community of dance parents came around them to ensure their business would continue forward. It's a very humbling conversation about community support for people they care about.

This episode takes a look at networking from a very practical standpoint as we detail how those DIRECTLY in your sphere of influence can be the most important people you cultivate relationships with, and how in tough times that network of people can be the difference between making it or folding up shop.

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If we are honest, getting to know complete strangers can be scary. In our debut episode, we had the honor of talking with the CEO of Logos Academy and Logos Works, Aaron Anderson. He talks about networking in this episode and how if he could give people one thing it would be the ability to network and get to know people.

Aaron grew up in Aurora, Illinois and we take a look at how his parents helped him develop habit formation and also what Aaron is passing along to his children now that they are getting married and growing up. He provides some GEMS for any entrepreneur and business owner.

We also talk about Aaron's transition from ministry to the social sector and how his understanding of ministry evolved into wanting to make a greater impact in his community. Aaron, also, shares a story of when he felt ashamed while networking, and gives some practical ideas for introverts and how they can start networking.

This entire episode is just PURE gold, and it is full of encouragement for wherever you are on your journey.

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This is a special subscriber-only pre-launch episode of the People You Should Know podcast. We really wanted to let you in on our hopes and dreams for the podcast AND the best way we thought we could do that is by answering a very simple question: Does the world need another podcast?  

Our focus for this podcast is networking and we believe we can inspire people to network through hearing the stories of people and, as the show continues, we would love to model how to build an online network by doing something as simple as having a podcast!   As the world continues to push out content online, we take a look at why we think this podcast is important and the value we believe it can add to entrepreneurs and business owners alike. Additionally, we share a few stories that inspired this podcast to begin.  

Also, don't miss out on Danny pinning Dave down and asking him about the type of crowd he hung out with in high school! You're not going to want to miss out on Dave's answer!!   

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