MARKETING MAKES A WORLD OF DIFFERENCE
Deborah Malone
THE EVOLUTION OF PURPOSE
Reassessing Purpose as Society’s Expectations for Business Rise
The Internationalist created the concept of MARKETING MAKES A WORLD OF DIFFERENCE™ in 2012— before the word “purpose” became part of marketing vernacular. This is now one of marketing’s most significant callings. Making a world of difference occurs through a deeper understanding of the complex dynamics of “purposeful marketing” strategies. And it demonstrates the importance of the marketing function within the corporation.
As part of our ongoing research, called The Internationalist INSIGHTS Survey™ series, we conducted a study in 2020 among marketers worldwide to understand more about their sentiments on the evolution of purpose in a tumultuous year. This podcast series is based on the INSIGHTS results.
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