The Mitchell Cohen Podcast: Recent Episodes
Mitchell Cohen
Braxton Manley is the founder Braxley Bands (a D2C Apple Watch bands company). The company started as a class project but now has scaled millions of dollars. Braxton shares his story, lessons learned, favorite resources, and much more.
Timestamps:
0:00 Intro
1:22 Origins of Braxley Bands
4:22 First customers and inflection points
07:30 DTC brand learns and restructures using Profit First
11:11 Design frameworks and philosophy
12:13 Scaling brand, facing MOQ challenges, shifted focus
14:18 E-commerce strategy and customer loyalty in marketing
17:50 Ways to drive traffic (and pitching Mark Cuban)
20:22 Riding big waves for product demand
23:30 Ways to reduce expenses and maximize revenue
25:43 Switch to Sendland for email and SMS
28:00 Hiring a fractional CMO, Tegan Gainan
28:52 Outside perspective is invaluable for growth
32:06 Adopting a flexible approach, learning from mistakes
35:49 New business of flavored mastic gum for facial structure
37:41 Soft launching under a beta brand for feedback
41:30 Braxton’s girlfriend and founder connections
43:05 Peace Love Hormones business
45:00 Shiny penny syndrome and multiple businesses
45:45 Businesses with family members
47:00 Communication frameworks to express needs
50:00 Final takeaways
Guest Links:
Braxley Bands https://braxleybands.com/
Braxton Manley X https://twitter.com/Braxtonmanley
Braxton Manley IG https://www.instagram.com/braxtonmanley/
Other Links Mentioned:
Conversion Rate Optimization (CRO) Agency https://oddit.co/
Social Snowball https://socialsnowball.io/
Sendlane for email and SMS https://www.sendlane.com/
Fractional CMO for ecom brands https://tegangainan.com/
Peace Love Hormones https://www.peacelovehormones.com/
Mystic Gum https://mysticgum.com/
My Links:
🧠 3-minute Newsletter: https://making-connections.beehiiv.com/
🎙️ Podcast: https://podcasters.spotify.com/pod/show/mitchellcohen
🐦 Twitter: https://twitter.com/MitchellLandon
📸 IG: https://Instagram.com/mitchelllandon
Courtney Johnson creates viral content across LinkedIn and TikTok on her personal accounts (and as a ghostwriter for others). She shares her “unhinged cheat codes” to grow a personal brand, b2b social strategies, leveraging tools/hacks to free up your time, mental models, and much more.
Timestamps:
(04:31) Leverage and income diversification
(08:10) Simplifying tasks to make everything else easier
(11:45) Art of using effective hooks in content
(13:45) Niche targeting/strategies to increase engagement
(17:17) “Problematic cheat codes” to get ahead
(20:01 ) Courtney’s ultimate cheat code for creativity and focus
(22:06) Finding your zone of genius and unfair advantages
(23:50) Shapeshifting your hotness & understanding power dynamics
(26:00) Creating niches from your unique interests
(31:35) Wealthy people & entrepreneurial cheat codes
(39:15) VA task delegation, automation, and software tools
(44:15) Favorite books and mental models
Courtney’s Links:
LinkedIn https://www.linkedin.com/in/courtneylynnjohnson/
TikTok https://www.tiktok.com/@courtney..johnson
Other Links Mentioned:
- Virtual assistant service https://www.timeetc.com/
- Virtual coworking https://flown.com/
- “The Four Agreements” by Don Miguel Ruiz https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319
- “The Big Leap” by Gay Hendricks https://www.amazon.com/Big-Leap-Conquer-Hidden-Level-ebook/dp/B0026772QU/ref=tmm_kin_swatch_0
- “The ONE Thing” by Gary Keller and Jay Papasan https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776/ref=tmm_hrd_swatch_0
- "We Should All Be Millionaires" by Rachel Rodgers https://www.amazon.com/We-Should-All-Be-Millionaires/dp/B08CVS2G24/ref=sr_1_3
My Links:
🧠 3-minute Newsletter: https://making-connections.beehiiv.com/
🐦 Twitter: https://twitter.com/MitchellLandon
📸 IG:https://Instagram.com/mitchelllandon
Charlie Light created the first huge parody account (@cokedupoptions) on Twitter/ X and turned it into a $40K/month content agency. Then he sold it.
Here’s how he did it and what he’s up to now. (Recorded Oct 2023.)
Timestamps:
(00:00) Started first finance meme parody account
(05:40) Transition to managing larger Twitter accounts
(07:01) Ghostwriting for founders
(14:16) Trends on Twitter come and go
(19:25) Figuring out what long-term game you want to play
(24:33) Up-and-coming writers doing content right
Charlie’s Links
Twitter: https://twitter.com/charliewrich
Website: https://solowriters.com/
My Links:
🧠 3-minute Newsletter: https://making-connections.beehiiv.com
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.Instagram.com/mitchelllandon
Dive into the journey of best-selling author Claire Isenthal who opens up about leaving a stable tech career at Google to unleash her passion for writing.
We discuss building genuine relationships, having the courage to bet yourself, and testing passions on the side before going all in. (Recorded 11/9/2023)
Timestamps:
(04:12) Realized Google wasn't fulfilling, pursued writing instead
(07:54) Personal identity struggle
(12:15) Leaving Google
(16:00) Mini retreats and feeling fully ALIVE
(16:55) Finding your people (conferences & writing groups)
(22:15) Mistakes in hindsight
(23:23) Friends' perspectives on challenges
(25:25) Debut novel The Rising Order
(28:00) Reminder to keep going
Claire’s Links
Book: https://a.co/d/9tCZonJ
Website: https://www.claireisenthal.com/
Newsletter: https://claireisenthal.substack.com/
My Links
🧠 3-minute Newsletter: https://www.making-connections.beehiiv.com
🎙️ Podcast: https://www.podcasters.spotify.com/pod/show/mitchellcohen
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.instagram.com/mitchelllandon
Cam Houser is a 4x founder who builds entrepreneurship and leadership programs.Timestamps:(00:00:00) Introducing Cam Houser(00:00:50) Origins of 3 Day Startup(00:07:00) The personal board of directors concept(00:13:00) Personal shareholder meetings(00:19:00) The significance of newsletters and communication(00:23:30) How did Cam became a lecturer at the University of Texas(00:30:00) Starting vs trying to get everything right(00:32:00) Where to find Cam HouserCam’s Links:Website: www.camhouser.comNewsletter https://www.camhouser.com/newsletterPersonal Board of Directors blog post: https://www.camhouser.com/how-to-personal-board-of-directors/My Links:🧠 3-minute Newsletter: making-connections.beehiiv.com🎙️ Podcast: podcasters.spotify.com/pod/show/mitchellcohen🐦 Twitter: twitter.com/MitchellLandon📸 IG: Instagram.com/mitchelllandon
Jordan Carroll is an author and content creator who helps high performers land remote jobs.
Timestamps:
(01:55) Identity challenged by others' perceptions
(03:09) Struggling with identity, seeking external validation, self-forgiveness
(07:00) Journaling exercise for self-forgiveness and understanding
(11:36) Recognizing milestones, becoming a guide, sharing knowledge
(16:28) Prioritized fun and meaningful conversations in life
(21:49) Seeking inspiration for comedy
(22:41) Improv comedy
(27:13) Authenticity creates opportunities in the creator economy
(28:56) Navigating opportunities, mentorship, experimentation
(34:54) Monthly calls are easy and fun
(38:54) Learning to listen and hold space for others
(40:02) Seeking therapy, solving life's puzzles elegantly described
(43:29) Incorporate adventure in daily activities for impact
(46:37) Expressing gratitude
Connect with Jordan:
https://www.linkedin.com/in/jordanscarroll/
My Links:
🧠 3-minute Newsletter: https://www.MitchellLandon.com/newsletter
🎥 YouTube: https://youtube.com/@mitchellcohen
🎙️ Podcast: https://podcasters.spotify.com/pod/show/mitchellcohen
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.Instagram.com/mitchelllandon
Joel Byars is a comedian and founder of Hot Breath! Comedy Network.
A few highlights include: how to bring humor into everyday work/life, Joel helping me write a joke live, breaking down Joel's marketing strategy, and giving him feedback (which he calls therapy). And much more.
Timestamps:
(00:05:57) Humor chemicals (dopamine, serotonin, endorphins)
(00:08:28) “Humor Cliff” and daily laughs per age
(00:16:34) Approaches to big-name guest interviews (Andrew Schulz, Bo Burnham)
(00:21:22) Joke writing daily & finding material
(00:29:21) Joel helps Mitchell Write a joke live!
(00:35:36) Joke writers for big comedians (Chris Rock, Conan O’Brien)
(00:39:48) Using comedy for teaching
(00:41:12) Pattern interrupt (even using emojis)
(00:43:57) Performing comedy in strip clubs in Atlanta
(00:47:01) The moment Joel knew comedy was his calling
(00:48:54) Favorite bombing stories
(00:55:25) Comedy career turns into business (with purpose)
(00:58:05) Joe’s media channels and strategy
(01:05:06) Mitchell gives Joel strategy feedback (or maybe therapy?)
Joel’s Links:
Hot Breath! Comedy Network: https://www.youtube.com/@HotBreathPod
Joel Byars: https://www.youtube.co/@JoelByars
The Joke Doctor Interview: https://youtu.be/nj9MAv9INCY?si=bv-0BPmNcLQ5xH7-
Joel’s Website: https://www.joelbyarscomedy.com/
Joel’s Twitter: https://twitter.com/joelbyarscomedy
Joel’s IG: https://www.instagram.com/joelbyarscomedy/
My Links:
🧠 3-minute Newsletter: https://www.MitchellLandon.com/newsletter
🎥 YouTube: https://youtu.be/iwJJ0__Xgno
🎙️ Podcast: https://podcasters.spotify.com/pod/show/mitchellcohen
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.Instagram.com/mitchelllandon
James Camp has been buying and growing businesses on the internet for a long time.
Per his bio, "2 Exits, 1000 failures | Buying And Operating Online Businesses & Helping Others Do The Same"
We dive into his entrepreneurial journey and actionable nuggets such as:
(00:02:32) From early blogging to selling first company at 20 years old
(00:08:32) Success in Capital Markets: It's All About Storytelling
(00:11:44) From Nightclubs to Cannabis: The Entrepreneurial Journey
(00:23:01) "Micro PE World: Flipping Small Businesses for Profit"
(00:27:33) "Starting a business with $10,000 or Less"
(00:33:18) "e-commerce vs content Sites
(00:43:21) Tips for website acquisitions
(00:49:19) AI's Impact on Search: Insights and Predictions
(01:00:11) Equity vs Cash: The Power of Strategic Bets
(01:04:45) Lessons for Building a Multi-Million Dollar Business
Guest Links & Mentions
James Camp https://twitter.com/JamesonCamp
Nano Flips https://nanoflips.com/
---LET'S CONNECT---
🧠 3-minute Newsletter: https://www.MitchellLandon.com/newsletter
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.Instagram.com/mitchelllandon
In this episode, I talk to my friend Jordan Carroll about intentional traveling, finding like-minded people, conflict resolution frameworks, and much more.
Jordan is an author/entrepreneur/coach/creator helping high performers land remote jobs to gain freedom and flexibility in life.
Highlights
[00:02:03] Backstory after living together, daily habits, and how ideas happen
[00:12:42] Quitting alcohol and documenting the process which has helped others, and continues to receive messages about it
[00:16:28] Optimizing slow traveling
[00:21:19] Connect with key people when visiting new places
[00:24:20] Different life seasons
[00:29:45] Conflict resolution
[00:31:25] Nonviolent communication framework and trigger example
[00:35:39] Validate feelings and intentions, communicate love in preferred ways, and approach conflict as a team
[00:39:20] Patterns can hinder communication in relationships, but conflict can lead to growth
Guest Links & Mentions
- Jordan Carroll https://www.linkedin.com/in/jordanscarroll/
- Remote Job Coach https://theremotejobcoach.com/
---LET'S CONNECT---
🧠 3-minute Newsletter: https://www.MitchellLandon.com/newsletter
🎥 YouTube: https://youtu.be/FN1ZAgwMhuc
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.Instagram.com/mitchelllandon
In this episode, Ding Zheng, aka The Sales Rapper, shares his journey from a failed music career to successful tech sales and creating an album called "Rapping and Bootstrapping." He shares how to connect hidden dots such as his lessons from sales and music to create a philosophy of combining entrepreneurship, sales, and music.
Highlights:
- Ding's journey from a failed music career to successful tech sales and creating an album called "Rapping and Bootstrapping."
- Philosophy of combining entrepreneurship, sales, and music.
- Ding's experience from Yelp sales to starting his own creative agency.
- The strategy behind using creative methods, such as rap videos, for B2B outreach to potential clients.
- How Ding has diversified his business to include activation at conferences and events.
Connect with Ding Zheng:
- Salesrap.io
Reference & Link Mentioned:
- Hitting the Phone - Cold Calling Anthem
- Arlene’s Grocery
- On-the-Spot Performance at Laugh Factory
- Laugh Factory
---LET'S CONNECT---
🧠 3-minute Newsletter: https://www.MitchellLandon.com/newsletter
🎥 YouTube: https://youtu.be/FN1ZAgwMhuc
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.Instagram.com/mitchelllandon
Jack Raines turned $6k into $400k day trading when he was 23 years old. Now he’s writing one of the fastest growing (and hilarious) finance blogs on the internet.
5:17 How did you get into writing?
7:28 DMing @Litquidity on Twitter (and getting the job)
10:50 Beehiiv newsletter platform review
12:25 Millenial or Gen Z?
13:34 Turning $6K into $400K in 9 months
18:04 Career Shift and plotting the "Escape Plan"
25:05 Find your niche and get traction (Twitter growth hacks)
29:24 Brand deals and getting sponsorships
32:09 Jack's creative process
34:40 Using Notion to capture writing ideas
35:34 How to start writing?
40:23 Three people whose "stock" you'd buy?
Check out Jack online:
-
Twitter: https://twitter.com/Jack_Raines
-
Blog: https://www.youngmoney.co
---LET'S CONNECT---
🧠 3-minute Newsletter: https://www.MitchellLandon.com/newsletter
🎥 YouTube: https://youtu.be/g7k8k-RMGuE
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.Instagram.com/mitchelllandon
Dan Witmer is the CEO and co-founder of Jump Rope Dudes, an internet media company helping millions of people with fitness via jump rope.
In this conversation, Dan covers a TON of interesting topics.
A few highlights:
-
Leaving software job to start an internet media company
-
Loosing 70 pounds jumping rope (and epic success stories)
-
CARNAGE lifestyle aka putting 110% into everything you do (this was my favorite)
Check out Jump Rope Dudes.
YouTube: https://www.youtube.com/c/JumpRopeDudes/featured
IG: https://www.instagram.com/officialjumpropedudes
Main Site: https://www.jumpropedudes.tv
---LET'S CONNECT---
🧠 3-minute Newsletter: https://www.MitchellLandon.com/newsletter
🎥 YouTube: https://youtu.be/5Pd_Lyst52w
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.Instagram.com/mitchelllandon
Aryo Shokohiazar shares two life-changing moments going from college dropout to entrepreneur to a top tech engineer. We also talk about permissionless lifehacks and the best ways to learn. His immigrant mindset is contagious and inspiring! 💪
---LET'S CONNECT---
🧠 3-minute Newsletter: https://www.MitchellLandon.com/newsletter
🎥 YouTube: https://youtu.be/vqZd3RMV5-I
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.Instagram.com/mitchelllandon
Jason Wright bought his first company at 28. Then he bought 4 more. Now he shares all the wisdom he learned the hard way.
Check out Jason Wright's newsletter & podcast: https://www.Jasonwrightnow.com
---LET'S CONNECT---
🧠 3-minute Newsletter: https://www.MitchellLandon.com/newsletter
🎥 YouTube: https://youtu.be/FN1ZAgwMhuc
🐦 Twitter: https://www.twitter.com/MitchellLandon
📸 IG: https://www.Instagram.com/mitchelllandon
The TOP ways to wake up early without snoozing. I've tracked my sleep nightly for 5 years and tried a ton of "sleep hacks". This episode outlines the few things that have made the BIGGEST impact for me. And the exact ways to get started:
- 30-day commitment
- Tracking system and nudges
- Accountability system
Read the full article here: https://mitchelllandon.com/how-to-wake-up-early/
Here are 6 tips to make ANY trip better.
1) The 2-Night Rule. Open the suitcase two nights before the trip to start packing.
2) Unpack Same Day. Do laundry the day you get back. NO exceptions.
3) Everything is Part of the Adventure. Guide your expectation. Ultimately, happiness = expectations - reality.
4) Double Up. Packing is easier when you have two of everything.
5) Go First. Be the first to smile, open the door, introduce yourself.
6) Is This The End? Think how you would feel if this was your last trip.
Read the full article here: https://mitchelllandon.com/travel-hacks/
Brian Grazer (top Hollywood producer) started his "curiosity conversations" over 35 years ago. He does them as often as once a week... and they've led to massive results for him.
Learn about curiosity conversations for yourself and how to find more things you're "pulled" into — and less that you're "pushed" to.
Watch the video and read the full article here:
https://mitchelllandon.com/curiosity-conversations/
"Marathon Mindset" — Optimizing Your Daily Focus
Full article here: https://mitchelllandon.com/marathon-mindset/
A short poem about following our intuition. Written May of 2020.
Video and poem here: https://mitchelllandon.com/eagle-instincts/
Originally written 4/11/2020 during the beginning of quarantine.
Video and poem here: https://mitchelllandon.com/quarantine-king/