Supercharge Marketing: Recent Episodes
Lumen5
The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE for 20% off your first 3 months.
Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down the yellow brick road to #gettinggood. 🦁👌
It all starts with knowing your strengths, in marketing and in life. As Alice says, once you know what works, you can double down and do more of it. Out with ambiguity!
Listen in on Pius and Alice and get good!
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We did a branding thing recently - check the rebrand out on our video version of this episode to see Supercharge's new look!
No time in the day? We have a TLDR blog highlighting the takeaways.
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ABOUT THIS PODCAST
Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.
We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!
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BROUGHT TO YOU BY LUMEN5
Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.
Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!
People say B2B content is “unwatchable”, “boring”, and “rigid”, but it doesn’t have to be. Award-winning Creative Director superstar Joel Alcala is here to spill all the tea. 🐸🍵
With 20+ years of experience in over 3 continents, you know he knows the ins and outs of the corporate world and storytelling - and how to do it in the LEAST boring way possible.
Let’s spice things up and stop creating boring content!
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Want to see Joel's work in action? Check out the video version of this month's episode on Youtube to see our brand's facelift.
No time in the day? We have a TLDR blog highlighting the takeaways.
-
ABOUT THIS PODCAST
Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.
We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!
-
BROUGHT TO YOU BY LUMEN5
Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.
Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!
Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly grow both your marketing function and your organization.
Stephen Midgley, Invafresh’s Vice President of Marketing, fosters a two-decade-long career delivering on increased brand awareness, pipeline attribution, and accelerated growth. His approach is founded on marketing attribution, data, and facilitating productive and compelling discussions with C-suite and Sales teams alike to initiate a cohesive strategy that drives revenue.
“If you can speak to the data points, it really helps clarify your thinking,” he says. “It really gives you a sense of authority that marketing knows what they're doing.”
From the best time to speak to your customers, to best practices for a more objective approach to marketing, this episode of Supercharge Marketing focuses on how marketers can leverage data as the currency for growth and alignment across your organization.
Join us to learn:
- How to use data to show pipeline attribution and justify budget
- Why marketers should create assets based on the needs of the sales team
- How to best implement new technology to support data-driven decision making
Don't have all the time in the world? Check out the TLDR version on our blog.
Enjoyed this conversation? New episode every month! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Stephen: Stephen is a strategic business leader with broad functional and organizational experience in marketing. With over 20 years’ experience leading initiatives that deliver increased brand awareness, generate pipeline, and accelerate revenue growth, Stephen has a proven track record for identifying opportunities for process improvement and crafting innovative solutions. Connect with Stephen here.
About This Series: The Supercharge Marketing series is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this series will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today.
In every crisis lies an opportunity for those who can adapt. Identification of risks, scenario planning and watching for early warning signs are approaches all marketers can take, regardless of circumstance.
As an independent board director of both public and private companies with no fewer than four different successful IPOs under her belt, Carol Meyers is the go-to for triple-digit revenue growth and billions in investor returns. Her industry-spanning consultancy and advisory services make her the ideal person to quiz on top marketing, planning and sales strategies.
Sneak Peek:
“You have to try to help people to go back to the data, which means you need to really understand your customer, your results, and how those two things connect together so that you can show people — even if they disagree with something that marketing is doing — why you're doing it, and why that makes sense from the customer's point of view. If you can help people get back to the customer’s point of view (versus their own personal point of view), it really, really helps.”
Key discussions covered in this episode include:
- How marketers are often the tip of the spear on new strategies
- What to do to adjust your marketing strategy in times of big change
- Why MQLs aren’t everything and what marketers should focus on instead
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Carol: Anindependent board director for public and private companies, CMO and go-to-market coach, Carol also coaches CEOs and C-suite executives in IPOs, acquisitions, strategic planning, sales strategy and more. Connect with Carol here.
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today.
In a world where every startup is using innovative technology to disrupt the status quo, how can you ensure that your idea stands above the rest? Josh Lowman believes that the answer to cutting through the noise lies in category design and creation.
As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers.
Sneak peek:
“To me, the definition of something that's disruptive is, it's categorically different,” says Josh. He argues that if you aren’t creating a new category of solutions that can solve unique customer needs, you may be leaving critical opportunities (and dollars) on the table.
Category design goes beyond product positioning; it’s a North Star that executives can lean on “to animate and lead their entire company.” It’s the core DNA of the business and requires company-wide support — from product to marketing to sales — in order to succeed.
Key discussions covered in this episode include:
- How to create a category in three steps
- How to market your category and convert customers
- Common mistakes to avoid when creating a category
- 3 key questions you need to ask when creating your category
- Why category creation does not equal product positioning
- How to weave your category story into your brand strategy
Don't have all the time in the world? Check out our TLDR version on our blog.
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Josh: Josh Lowman is the Founder and CEO of Gold Front. As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers. Connect with Josh here.
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.
Unlike most B2B SaaS companies, Later doesn’t rely on its sales team to drive revenue. In fact, it doesn’t even have a sales team. Instead, Later closes deals using a highly effective content strategy that aims to provide users with the right content through each step of the buyer journey.
Later’s former editorial lead, Jill Warren, joins us to dive deep into how she and her team built a content marketing engine that attracts over 2 million sessions per month to the Later blog. Her secret? Connecting content strategy with social media savvy.
Sneak peek:
"You have to take that leap of faith, that if I invest in my community enough, build a brand personality and develop that element of loyalty and trust, the revenue will come […] It's hard to do but if you don't do it, then you're ultimately going to be running behind and eventually you'll get overtaken by people who are willing to innovate and take that risk." - Jill Warren
Key discussions covered in this episode include:
- How to create revenue-generating content
- Best practices for repurposing content across different social channels
- How to build a loyal social community around your product
- Why dedicating time to your freelance contributors is always worth it
- Why you shouldn’t let your competitors keep you from getting creative on social media
- How to create fresh content for each social channel
- How B2B companies can learn from their B2C counterparts and focus on the human aspect of social media.
Don't have all the time in the world, but still want great insights? Check out our TLDR version on our blog.
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Jill: Jill Warren was the former Editorial Manager of Content Marketing at Later, an all-in-one social media management and scheduling tool. She managed Later's content marketing hub, specialising in social media trends and growth tips for social media managers, creators and influencers, and small business owners. Connect with Jill here.
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.
James Mulvany is an endless resource about all things podcasting. As Founder of podcast.co and matchmaker.fm, two platforms designed to maximize the success of podcasts, we've lured him into sharing all the tips and tricks of succeeding in the B2B podcasting world.
Sneak peek:
"It's a case of identifying your market, trying to reach people who are maybe looking for a solution to a problem, or identifying some of the common pain points or the common questions that your customers have, and trying to solve them in an informative and entertaining way." - James Mulvany
Key discussions covered in this episode include:
- How to successfully position yourself in the B2B podcast space and stand out amongst competitors
- Creative examples of B2B companies who have successfully launched podcasts
- The importance of building a podcast strategy and some principles and practices to follow
- Measuring the success of a podcast and how to tie that to the overall company goals
- The benefits of being a guest on external podcasts and how to position yourself as a thought leader
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About James: James Mulvany is a successful entrepreneur based in Manchester, UK. Over the past 10 years, he has built multiple internet companies - primarily in the audio space. His current portfolio include; Podcast.co, MatchMaker.fm & Radio.co and he recently launched a full-service agency, Cue Podcasts, to provide podcast production and live audio solutions for brands. Connect with James here.
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.
To read the transcript for this episode, click here.
In the B2B marketing world, organizations that harness the power of thought leadership can leverage this to drive their business forward. However, building a thought leadership brand can be daunting.
Enter Mark Raffan, a highly successful serial entrepreneur and lover of marketing, negotiation and thought leadership. Having coached executives and teams in some of the largest companies in the world, Mark shares some advice on how to get started, as well as some hot takes on some of the things you can do to get it right.
Sneak peek:
"For anyone who’s thinking about developing a thought leadership brand, I want you to start by thinking about the one thing in your industry that you would chop down with a sword. Then start to think about why you feel that way and what the logic behind it is. Then start thinking about the kind of content that you can build off of this." - Mark Raffan
Key discussions covered in this episode include:
- The definition of thought leadership and how B2B companies can build thought leaders to help amplify their brand
- How to successfully distribute content via social media marketing, and some specific examples that you can get started on
- Tips and tricks on what to avoid and lean into, and how to stand out without being too controversial
- Negotiation as a long-lost cousin of marketing, and how some of the principles overlap
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Mark: Mark is a serial entrepreneur and lover of marketing and thought leadership. Mark is an expert in negotiation, influence, and persuasion. He has coached executives and teams in some of the largest companies in the world, such as Zendesk, Nike, Citi Bank, The Sasha Group, Salesforce, The US Army, LinkedIn, and Humana. Mark has been featured in Entrepreneur, Forbes, Thrive Global, Supply and Demand Chain Executive Magazine (as a 2019 pro-to-know), and has appeared on dozens of podcasts, including Make it Happen Mondays, The Brutal Truth About Sales, and The Insider’s Guide to Finance.
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.
To read the transcript for this episode, click here.
Buckle up B2B marketers, this is a good one! Talia Wolf, Founder and Chief Optimizer of Getuplift, has spent many years convincing companies to invest in conversion optimization instead of solely focusing on traffic metrics.
As the brain behind the Emotional Targeting Framework, Talia helps companies maximize conversions by digging deeper into a customer’s psyche to identify how to meet them where they are.
Sneak peek:
"Emotional marketing is the key for companies that are just getting started. This emotional targeting isn't just saved for the Legos and the Adidas companies, they are for you. If you're just getting started out and you're in a saturated market and there are huge players in the field, you can actually stand out by simply making it about the customers, by being emotional and by focusing on them and making them the hero of the story. And that's exactly what will make you soar and scale." - Talia Wolf
Key discussions covered in this episode include:
- The best tactics to successfully initiate your emotional marketing campaign
- Psychological triggers and the importance of correctly using them to understand and connect with your customer needs
- How to convey emotion through multimedia content and storytelling
- Best A/B testing practices that drive conversions
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Talia: As the founder Getuplift, Talia helps businesses understand their audience better, fix the leaks in their funnel & increase conversions with a customer-centric optimization process. Recently listed as one of the most influential experts in conversion optimization, Talia has trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love and many more.
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months
To read the transcript for this episode, click here.
Freelancers may know him for his hilarious (and sometimes painfully accurate) Twitter account, but Brooklin Nash isn’t just a witty commentator on life as a writer; he’s also a seasoned content strategist with an impressive list of B2B SaaS clients.
Brooklin is an advocate for encouraging companies to step back to make sure they are offering something unique, rather than just publishing content pieces for demand generation. In his experience, B2B companies see the best results when they invest in creating deeper content, including thought leadership pieces.
Sneak peek:
"Good content takes the time to consider if it's unique and if it's adding to the conversation, or if it's just noise. It might take longer to get out the door, but it's going to have a larger impact down the road because content, at the end of the day, is not just about demand gen. It's about building your brand and having quality conversations. It's about looking at the bigger picture and making sure you're actually offering something unique." - Brooklin Nash
Key discussions covered in this episode include:
- Thought leadership as a buzzword and how content marketers can elevate their strategic thinking to improve the value of their content pieces
- Tips to engage teams to ensure more meaningful (and more fully embraced) content that will resonate with customers
- Repurposing content and how to make its shelf-life last longer
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Brooklin: Boost your organic traffic, social engagement and conversions with winning B2B SaaS content marketing. Brooklin has 7+ years of content marketing experience. His clients include: Mixpanel, Intricately, TrustRadiusm MediaRadar, ServiceRocket, PostBeyond. As a guest contributor, he's written for G2, Drift and MarketingProfs. Want to build up your organic channels to drive revenue? Give Brooklin a call: 619.752.0949
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months
To read the transcript for this episode, click here.
The days of detached, templated social media posts and handing out brochures at conferences are over. Instead, Nick Bennett, Director of Evangelism & Customer Marketing at Alyce, says it’s all about creating experiences for B2B prospects and letting your personality come through online via ABM campaigns.
Nick is paving the way for a new generation of field marketers who work cross-functionally with sales, finance, and ops to help drive revenue. He calls this approach “full-stack marketing” and this episode will leave you feeling inspired to move from counting touch-points to wowing prospects with unforgettable experiences.
Sneak peek:
“It's about creating an experience for someone that just gets to know them as a human, which means that whether they need the product today or three quarters from now, they're gonna keep you in mind because you created an experience and didn't try to just pitch them, and first focused on understanding who they actually are and what they care about.” - Nick Bennett
Key discussions covered in this episode include:
- How to build a sales-focused ABM strategy that incorporates digital, creative, and events
- Practical tips for creating a personalized experience in a digital world
- Building your personal brand and how this can lead to pipeline growth
- Creating more alignment between sales and marketing, and how to create content that supports their sales funnel
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Nick: Nick Bennett is the Director of Evangelism & Customer Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, writing content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months
To read the transcript for this episode, click here.
Who better to talk about PR and what it takes to get noticed than PR veteran, Jim James, Founder of EASTWEST PR.
Get ready for some story time because in this episode, Jim shares insights into how he’s spent the last 25 years building successful businesses around the world and offers some advice on how to consistently create, repurpose, and distribute engaging content far and wide.
Sneak peek:
"I often talk about what I call the 'Active Communications Index' which is Content x Channels x Consistency. So, how much content do you create over how many channels you share it, and most importantly, how consistently do you share it? Because what many companies do is they create content occasionally that's good, or they create stuff consistently that's dull. The challenge is to create content that goes across all channels and is delivered consistently and is engaging." - Jim James
Key discussions covered in this episode include:
- The evolution of PR and how to bypass the traditional channels to stand out more
- Examples of some out-of-the-box content formats
- Creating a two-way conversation to build a brand and relationship with customers
- Utilizing technology to increase team collaboration and enable more diverse content
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Jim: Since 1995, Jim James has been working with companies large and small, mainly B2B Tech, sharing the value of their innovations with their intended audience. As the founder of EASTWEST PR, Jim is on a mission to help entrepreneurs to unlock the value in their business by getting noticed.
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months.
To read the transcript for this episode, click here.
Growth marketers, listen up! This one’s for you. In this episode, Mark Huber, Head of Brand & Product Marketing at Metadata, shares some secrets behind the planning, promotion and post-event follow-up for the inaugural (and VERY successful) virtual B2B marketing summit he helped build: DEMAND 2021.
With over 4,000 registrations and an agenda packed with some incredible thought-leader speakers, Mark believes transparency and building personal connections were part of what made this event so popular.
Sneak peek:
"How would you text a friend? It's not going to be grammatically incorrect, and it's not going to be perfect. It's going to be short, punchy, and conversational, and it's how we all talk in the real world. The real world and the B2B marketing world should be the same thing." - Mark Huber
Key discussions covered in this episode include:
- Insight into some of the key things Metadata focused on when planning and promoting the virtual event
- Driving registrations down the marketing funnel and how to convert them into pipeline
- Why focusing on longer-term strategic projects is best in B2B marketing
- How to repurpose event content to maximize its exposure to a wider audience
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Mark: Mark purchased Metadata in 2020 as a Director of Demand Generation at Fast Radius. The more he used it, the more he realized Metadata was building something special, and so he joined Metadata in August of 2020 as the second full-time marketer. Since then, he's been on the hook for making sure every B2B marketer held accountable to pipeline and revenue knows this category-defining tool exists.
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months
To read the transcript for this episode, click here.
Gone are the days when blogs were a crucial component of every organization's thought leadership strategy. The way we consume content is rapidly evolving, and brands looking to get an edge over the competition must master repurposing their content in a digital world where content is multi-faceted.
But fear not, Mike Cheng, CEO and Co-founder of Lumen5, believes snappy, shareable content formats like bite-sized video snippets are here to save the day. And even better, every marketing team can make it happen.
Sneak peek:
“It’s a race towards brands figuring out how to thrive in this multimedia world. And I think the brands that really figure it out are going to be the big players when 2030 comes around. This is a foundation-setting time, the turn of the decade, where every brand is going through a bit of a gold rush to figure out who's going to win this content landscape. And video, in particular, is one that all marketers across industries agree is so powerful and so impactful." - Mike Cheng
Key discussions covered in this episode include:
- The benefits of repurposing your content within the multimedia world of marketing
- How you can make your brand stand out with powerful multimedia content
- The importance of finding out which content formats your customers prefer, and how you can easily adapt to their needs
- Why video is set to dominate the marketing world
- How to measure the impact of the content you’re putting out there
Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast
About Mike: A serial entrepreneur, Mike is the CEO and Co-founder of Lumen5, a revolutionary online video creation platform with over 1M users. Built upon the goal of democratizing video, Lumen5 has scaled rapidly and has been named one of Canada’s top 100 fastest-growing companies.
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off on your first 3 months
To read the transcript for this episode, click here.