Pet Boss® Podcast with Candace: Recent Episodes
Candace D'Agnolo of Pet Boss Nation®
This is a podcast for the local pet business owner. Get foundational business tips mixed with the latest secrets of what’s working now, especially in this challenging world. Hear honest conversations from industry peers working the streets of Main Street, where dog business is BIG business. So, if you’re a pet supply store, grooming salon, dog daycare, boarding facility, pet sitter or dog trainer - we welcome you! What really sets this show apart from others in this space is that your show host, Candace D’Agnolo, the CEO & Founder of Pet Boss Nation® - has started, scaled and sold successful pet businesses in almost every niche of the pet industry. Not only that, but her business had multiple locations, a team of 30 people, and annual revenue hitting multiple 7 figures. What this means for you is that you’ll get a holistic approach from someone who’s been on your biz journey from start to finish. Intrigued? Press play.
In July, the Pet Boss Nation® team wrapped up a wildly successful training week known as Pet Business Bootcamp– where we brought together over 700 participants in the pet industry to do a deep dive into marketing their businesses!
If you want access to ALL of the replays from that week, you’d have to join us in the Pet Boss Club® (and you might just get the chance… if you listen throughout the month of August!)
For now, we wanted to bring you a highlight reel– which was really tough to narrow down because we covered SO much amazing information throughout the week! This fourth and FINAL highlight is all about creating a WOW-factor experience that keeps your customers coming back again and again! You’ll learn:
✨ Part of our Rapid Retention Roadmap, a critical piece in your customer retention plan.
✨ TWELVE (yes, twelve) different ways you can surprise and delight your customers to make their experience with you memorable. ✨ Why retention is so important, and what will always keep you top of mind to your customers (and help with word of mouth!)
✨ And so much more!! Think about it– the businesses that offer you a great experience and surprise you with something extra special are the ones you’ll always go back to, right?! How are you recreating that for your customers?
If you haven’t thought about it quite yet, then this is an episode you’ll want to take notes during! Many, if not all, of these ideas will apply to your business in some way!
And don’t forget about our podcast listener EXCLUSIVE offer happening this month! This is the LAST episode you’ll hear about it. There’s no better time than NOW!
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In July, the Pet Boss Nation® team wrapped up a wildly successful training week known as Pet Business Bootcamp– where we brought together over 700 participants in the pet industry to do a deep dive into marketing their businesses!
If you want access to ALL of the replays from that week, you’d have to join us in the Pet Boss Club® (and you might just get the chance… if you listen throughout the month of August!)
For now, we wanted to bring you a highlight reel– which was really tough to narrow down because we covered SO much amazing information throughout the week! This third highlight is for you if you want to skyrocket your revenue! You’ll learn:
✨ Part of our proven Seal the Deal System that helps you raise prices, sell more, and CONVERT!
✨ Six offers you can make to convert more of those lurkers into BUYERS– and keep them around for the long haul! ✨ The six elements your juicy offer needs to be truly and completely irresistible!
✨ And so much more!! Part of your marketing is making an offer when the time comes– so don’t be afraid! Figure out what your irresistible offer is NOW, and you’ll be prepared when the time comes.
And don’t forget– throughout the month of August, there’s an exclusive opportunity hiding inside each episode! Have you taken advantage yet?
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Show Notes
Join Us Online
Find us on Facebook
Join our Free Pet Industry Facebook Group
Follow us on Instagram
Read our Blog
In July, the Pet Boss Nation® team wrapped up a wildly successful training week known as Pet Business Bootcamp– where we brought together over 700 participants in the pet industry to do a deep dive into marketing their businesses! If you want access to ALL of the replays from that week, you’d have to join us in the Pet Boss Club® (and you might just get the chance… if you listen throughout the month of August!) For now, we wanted to bring you a highlight reel– which was really tough to narrow down because we covered SO much amazing information throughout the week! This second highlight covers building your email list and keeping new potential customers coming in with lead magnets! You’ll learn: ✨ Why you MUST be growing your audience in more places than social media. ✨ Why automating a lead generation process is a MUST for every business. ✨ 15 different types of lead magnets and which platforms to build them on! Mix and match the ones that work for YOUR business. ✨ And so much more!! You are definitely going to find something to implement in your business inside this less-than-30-minute-long episode. So get to it!
And don’t forget– throughout the month of August, there’s an exclusive opportunity hiding inside each episode. Take FULL advantage!
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Join Us Online
Find us on Facebook
Join our Free Pet Industry Facebook Group
Follow us on Instagram
Read our Blog
The Pet Boss Nation® team just wrapped up a wildly successful training week known as Pet Business Bootcamp– where we brought together over 700 participants in the pet industry to do a deep dive into marketing their businesses!
If you want access to ALL of the replays from that week, you’d have to join us in the Pet Boss Club® (and you might just get the chance… if you listen throughout the month of August, starting with this episode!)
For now, we wanted to bring you a highlight reel– which was really tough to narrow down because we covered SO much amazing information throughout the week! This first highlight covers marketing to different generations, a very clear favorite eye-opening topic! You’ll learn:
✨ The NUMBERS behind pet ownership in the United States and how this data affects your marketing plan. ✨ Pet ownership habits withing each generation- Gen Z, Millennials, Gen X, and Baby Boomers. Who is your ideal customer, and how should you be communicating with them? ✨ How to assess your marketing to reach multiple generations and ensure the long-term success of your business. ✨ How purchase decisions are made and influenced despite which generational group your ideal customer is in.
✨ And so much more, with special appearances from the Pet Boss Nation team! Ready for the highlight reel?! Grab your notebook because this conversation is going to get your wheels turning. And don’t forget–
Throughout the month of August, there’s an exclusive opportunity hiding inside each episode. Take FULL advantage!
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What does achieving Pet Business Bliss look like for you?
More time?
More money?
More freedom?
More traveling?
Whatever it looks like, you deserve it, but it’s going to take a lot of hard work to get there, of course. Owning a pet business is no joke, after all.
But what if you knew where to focus your time and attention? What if you could pinpoint all the moving parts of what makes up a successful business and list out tangible steps to conquer each of those parts?
You can– using the Pet Boss Success Pillars.
In this episode, Candace is going to:
✨ Introduce what the Pet Boss Success Pillars are. And explain how each building block is an important puzzle piece to your unique Pet Business Bliss!
✨ Run a Business Health Check. This will reveal exactly where you stand in your journey toward Bliss and which foundational pieces of your business need the MOST attention.
✨ How this helped her reach success in the past! After starting, scaling, and selling three different pet businesses, she has seen it all, and these foundational pieces are MUSTS to being successful.
✨ List out your choices… What is your next step? Where will each decision lead you?
Listen in to see MORE success faster and with fewer headaches!
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Running a business is doable… but it is NOT easy.
And unlike many more traditional jobs, you can’t just “leave work at work.”
It follows you home, it intersects with your personal life, and some days, you might even go as far as to question why you chose it.
That is normal! Running your business is probably harder than you ever imagined it could be, but that’s why it is so important to have the right support.
Even on your hardest days, I want you to remember– this isn’t Mission Impossible.
Business owners are a breed ALL their own, and YOU possess the ability to make your dreams come true!
In this episode, we’re hitting reset on your MINDSET, which is something you definitely have to get in order to be able to handle everything business ownership throws your way.
Today we’re talking about the three Mindset MUST-Have’s for business owners. These three qualities will help you:
✨ Conquer any and EVERY setback in your business. Learn how to dismiss negativity, keep excuses from creeping in, and handle the hard things like a Boss.
✨ Keep learning and improving. Be open to the unknown… because you never know where it’ll take you.
✨ Evaluate risks. Because you want to be smart, but you also want to know when “taking a leap” is worth it.
I want you to get really honest about your mindset and your choices. If you stay in a negative mindset cycle… how will it affect your business?
We’ll figure it all out together, so tune in!
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If you could ask Candace one question relating to your business right now and get feedback… what would you ask?
Well on top of the MANY free resources we offer pet pros at Pet Boss Nation®, like this podcast and our highly recommended blog, we also offer a way for you to submit questions to Candace and have a chance at hearing them answered!
This episode is deep diving into some anticipated answers that came in from two petpreneurs who wanted Candace’s advice and asked a question at AskPetBoss.com.
In this episode, you’ll learn:
🐾 How to optimize your Instagram profile description, utilize different revenue streams, and do it all in a clever way that really connects with your audience.
🐾 How to clarify exactly what your business does and portray that consistently throughout your brand messaging… so no one ever questions what you offer again.
🐾 How to prepare to leave your business– from when to start preparing, to how to make the transition with your employees and customers, and everything in between!
Do YOU have a question for Candace? If you need an answer, chances are that there’s another pet pro out there that needs it too! Don’t be shy. Ask away!
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Business owners make mistakes– and Candace made them once too.
Making those mistakes and turning them around to become WINS is what led her to become a business coach in the first place.
It wasn’t until she invested in her own professional development and hired business coaches that she was able to turn her businesses around and eventually name her price in selling them.
So…
What is a business coach?
Do you need one?
In this episode, Candace talks about:
🐾 Her road to business coaching and why investing in it made the biggest difference in her business and life.
🐾 Why not ALL business coaches are created equal– and how to find the right one for you.
🐾 How a business coach can open your eyes to the mistakes you could be making– your pricing, your hiring, your cash flow, and more.
🐾 How you might be too close to see your business in focus, and why an outside, unbiased opinion could be your game changer.
🐾 And SO much more about business coaching!
There was once SO much that Candace had to learn, and she didn’t even realize it. Is that you? Discover if business coaching could take your pet business dreams from troubled waters to smooth sailing!
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Where are your loyal, raving fans, Pet Boss?
If you’re thinking… “I don’t know if I have any of those…”
Then you might have a retention problem.
This is the final episode of a four-part series where I teach you how to find more potential customers, get them to buy, and then… keep them coming back again and again!
And THAT is how you grow your business, make more money, and keep your marketing funnel running smoothly.
In this episode, you’ll learn how to take a paying customer and get them to come back ASAP… and then as frequently as possible.
We’ll cover:
🐾 How to retain customers beyond just loyalty programs, sales, and events (yup, there’s more to it!)
🐾 All the different ways you can communicate with your customers and keep your business top-of-mind.
🐾 How to map out your customer experience with touchpoints GALORE.
🐾 6 things you can do that add up and extend the lifetime value of your customer.
🐾 And more!
There’s so much value in this episode, and I know your raving fans are out there and just ready to buy from you again and again… so let’s give them no excuse NOT to.
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You’re leaving money on the table, Pet Boss. 💸
So, where is the snag in your sales process?
Or… do you even have an official sales process?
A recent Pet Boss Nation® survey showed us that one of the biggest struggles of small business owners in the pet industry is finding more customers.
But once you find the customers, you have to make sure they buy from you too!
In the last two episodes, we talked about how you’re going to put your business on center stage through your marketing.
In this episode, we’re talking about CONVERSION– turning those lookers into raving fan buyers.
Conversion is a BIG concept, but within this episode, we’ll break it down into the KEY things you need to think about, like:
🐾 Your customer experience. Put yourself in your customers’ shoes. Do you make it easy and convenient for them to buy from you?
🐾 Your sales process. Now that your customers are looking, calling, and walking through your door… what are you doing to actually offer the sale?
🐾 Your value. Is your pricing on point? Is your customer clear on how they’ll benefit from what you’re offering?
So put on your customer goggles, Pet Boss. Let’s take a look at your business through their eyes and see what might be stopping you from scoring the sale!
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If you build it… the customers will come when you FIND them.
Wouldn’t it be nice if finding customers to buy from your business was just an “if you build it, they will come” scenario?
It’s not the case, and you’re not alone if you’re in need of more people buying from you to reach the business goals you have in mind!
The more eyes you have on your business, whether in person, online, or elsewhere, the more traffic you create…. And then the more customers you bring in and turn into raving loyal fans.
It’s traffic, conversion, and retention… and it all plays a part in making more money in your pet business! Luckily, this episode marks the start of a deep dive into all three!
Today’s episode focuses on TRAFFIC. Candace walks you through:
🐾 What traffic actually is– because there are more ways to be seen than you’re probably thinking!
🐾 Two major rules to keep in mind for your business– to get seen AND stand out.
🐾 The results you can expect when you start consistently feeding your marketing funnel with potential buyers.
🐾 The 3 by 10 rule– a 20-minute exercise that’ll leave you with 30 days of content ideas for your business!
🐾 How to STOP hiding in your business and find the confidence to market yourself. You are not annoying your audience!
It all starts at the top of the funnel, Pet Boss! Dive into this episode before we release the next two that will tackle conversion AND retention. Once you nail down these three things in your business, you’ll be truly unstoppable.
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Are you battling the same problem many pet business owners are facing– how to find more customers?
A recent Pet Boss Nation® survey showed us that this is still one of the top problems that pet business owners are facing, and while you might think you can just spend more on marketing to fix this issue, you’ll quickly realize–
Marketing is SO vast. Where should you spend your hard-earned money? And how much of it should you spend?
More customers = more money in your pocket, business growth, and pushing you toward the business you’ve always dreamed of.
So you have to find the perfect mix of marketing strategies to meet your specific goals!
In today’s episode, Candace explains:
🐾 The five marketing monsters you MUST face to find the customers who want to hear from you.
🐾 How to not only find the customers– but KEEP them coming back. Plus, how to get your current customers to spend more money with you!
🐾 What your marketing funnel looks like, and how to keep feeding the funnel and always have new potential customers coming your way.
🐾 Your homework for the next 30 days (it’s easy, we promise! It’ll get you into a consistent groove, and consistency is KEY.)
🐾 And so much more!
In the next three episodes, Candace is going to take the concepts she explains here and break them down even further so that you can stop hiding inside of your business and attract more of your raving fan customers.
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You know how flipping excited your dog gets when you grab their leash and tell them they’re going to doggy daycare? → THAT’S how excited we are that Global Pet Expo is almost here.
It’s all happening in Orlando, Florida March 22nd-224th, and if you’ve been on the imaginary fence about attending, you’ll officially leap over the fence and be ready to register after this episode!
While our CEO, Candace, is on maternity leave, Jolanta and Maddie from the Pet Boss Nation team stepped in to give you their perspectives on attending Global Pet Expo– and they have surely learned a thing or two (actually, MORE) while attending this particular pet industry tradeshow themselves.
In this episode, you’ll discover:
✨ Tips for conquering the Expo like a Pet Boss, no matter your niche (but Maddie gives some REALLY detailed tips for buyers, retailers, manufacturers, and exhibitors since she has experience as all of the above!)
✨ How attending Global Pet Expo can help you grow your business. What kind of partnerships can you build? What connections can you make? How does it all apply once you get home?
✨ Content ideas! Everything at Global Pet Expo is content, and you should absolutely be sharing it with your audience (or engaging them by doing polls!)
✨ How to narrow down the learning sessions and events. Which ones will be most beneficial to you? Plus, find out where you can find Pet Boss Nation hanging out!
Whether you’re a seasoned veteran of Global Pet Expo or a first-timer, you’ll unleash some next level tips that’ll ensure this is your best experience at Global Pet Expo ever. So listen in!
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Register to attend or exhibit at Global Pet Expo 2023.
Check out the Global Learning Sessions.
You’re an avid Pet Boss® Podcast listener… but have you ever considered starting your own podcast?
A podcast is another creative platform that can have a huge impact on your business goals. At Pet Boss Nation®, the podcast has helped us build our email list, gain new customers, and support our growing community in a brand-new (and accessible) way.
And today, we’re sharing our secret podcast weapon with you!
Her name is Sarah Heeter, and she’s our brilliant and talented podcast producer.
Seriously, grab a notepad for this one because by the end of this episode, your brain will be overflowing with podcast ideas and inspiration.
In this episode, Sarah shares:
🎧 The podcast industry stats! You are NOT too late to the game.
🎧 How starting a podcast can lead to business growth and connecting with your ideal audience.
🎧 IDEAS. What would your podcast be about? Sarah gives real-life examples based on our own Pet Boss Club® members and their businesses.
🎧 The exact next steps if you’re interested in starting a podcast.
✨BONUS✨→ Sarah’s enthusiasm is contagious. Consider this episode a free pep talk from her because your confidence will be off the charts after listening!
Are you ready to start something fun AND beneficial for your business? Let’s get the podcast ideas flowing!
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SarahKHeeter.com
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If you’re a petpreneur who feels like you can’t take a week off from your business, let alone THREE months, then this episode will truly show you what’s possible.
Our CEO of Pet Boss Nation®, Candace, is officially on maternity leave, but having the ability to step away from the business didn’t happen overnight.
She and the team have been working to prepare the business for her leave for four months!
Along the way, Candace realized that the steps she took to prepare could be applied to any pet business… and not just for a maternity leave.
By following the steps she shares in this episode, you could:
🐾 Take more time off from your business regularly. (Vacation, anyone?!)
🐾 Be prepared for any type of leave of absence, whether planned or not.
🐾 Truly unchain yourself from your business and have more of a personal life!
Prepare your pet business NOW so you can feel completely comfortable stepping away when and if needed. These thirteen thorough and proven steps will get you there!
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Show Notes
Resources Mentioned
Clockwork: Design Your Business to Run Itself by Mike Michalowicz
Buy Back Your Time by Dan Martell
Project Planning Softwares:
Airtable
Trello
Monday
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This is the third and FINAL episode of our three-part Pet Boss All Stars 🌟series!
What’s a Pet Boss All Star, you ask? They’re long-time Pet Boss Club ® members who actively support others in the Club by answering questions, offering advice, and sharing their own real-life experiences as pet business owners.
And if you had to ask, you may have missed parts one and two of this series, so make sure you go back to hear more great business advice from successful petpreneurs in episodes 62 & 63!
But in today’s episode, you’ll hear from:
🌟 Amanda McReynolds, the owner of Pure Pet in Carbondale, Illinois.
🌟Jen Havens, the owner of Two Dogs Pet Services in Monrovia, California.
🌟 Dani Edgerton, the owner of Paws on Main, A Place for Paws, and Paws Dog Wash in Canfield, Ohio.
🌟 Maddie Shutts, the owner of Modern Companion in Chapin, South Carolina.
These Pet Bosses are covering niches within the pet industry far and wide, so you will absolutely find something you can apply to your own pet business within each of their journeys.
Enjoy getting to know and being inspired by these leaders in the industry!
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- Read our Blog
Welcome back to part two of hearing from our Pet Boss All Stars. 🌟
They’re long-time Pet Boss Club® members who actively support others in the Club by answering questions, offering advice, and sharing their own real-life experiences as pet business owners.
If you love hearing the stories and advice of other successful petpreneurs, then this three-part series is for you! Make sure you go back and listen to part one if you haven’t already, and then get ready to be inspired by today’s guests:
🌟 Shannon Heitt, owner of Wiggles And Whiskers Pet Supplies in Unity, Canada.
🌟 Lori Riegler, owner of Off Leash Milwaukee in Milwaukee, Wisconsin.
🌟 Pattie Zeller, owner of Animal Connection in Charlottesville, VA.
🌟 Elaina Stanley, owner of Three Happy Hounds in Fernley, Nevada.
Our Pet Boss All Stars stretch across various niches within the pet industry, and many of them bring in multiple revenue streams. You will 100% find something that will be helpful to you while you grow your own pet business!
Listen in, and don’t forget to subscribe to get notified when the last part of this series releases!
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We know how much you love hearing from fellow pet professionals about how they got started, what helped them grow their businesses, and what’s working for them right now…
It’s inspiring to hear about the journey of others, and it can help you dream up new ideas for your own business when you see what’s possible!
That’s why you’re definitely not going to want to miss this THREE-PART podcast series coming your way.
We’ll introduce the members of our newest program– the Pet Boss All Stars. 🌟
They’re long-time Pet Boss Club ® members who will actively support others in the Club by answering questions, offering advice, and sharing their own real-life experiences as pet business owners.
But even if you’re not a Pet Boss Club ® member– you can still gather some of their wisdom in these next few episodes!
In part one, you’ll meet:
🌟 Alison Schwartz owner of All Pets Considered in Greensboro, North Carolina
🌟 Amy Schiek co-owner of Lucky Dogs Canine Services in Skaneateles, New York
🌟 Anna Woodcock owner of Brown Dog Bakery in Ankeny, Iowa
🌟 Jessica Ellis co-owner of The Green Spot in Omaha, Nebraska
Our Pet Boss All Stars stretch across various niches within the pet industry, and many of them bring in multiple revenue streams. You will 100% find something that will be helpful to you while you grow your own pet business!
Listen in, and don’t forget to subscribe to get notified when the next two parts of this series get released.
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- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Did you know that according to the American Pet Products Association, millennials and Gen Zs combined makeup 46% of the pet parent population?
That’s almost HALF, and that number is just going to keep growing…
So the big question is– how are you marketing to reach every generation of pet parents?!
This podcast episode is going to shine a spotlight on your marketing efforts. Do you bring your A-game? Are you consistent? Are you marketing across various platforms?
If not, you’re missing out on generational audiences, and there’s a chance that in a few years– you’ll lose your relevance!
But we’re not going to let that happen. In this episode, you’ll learn:
💥 How to devise a strategic marketing plan you can actually stick to.
💥 What your marketing budget should be and why it will be a big factor in your marketing success.
💥 Why visual content is QUEEN👑 and how to give the people (yes, the younger generations) what they want.
💥 How to optimize your website and ensure it gets SEEN by your audience.
💥 How to gather reviews from your biggest fans consistently and use them in your marketing.
These are not “optional” marketing tips… these are must-dos if you want to get eyes on your pet business! Listen in and prepare to take massive (but doable) action in your pet business’ marketing.
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- Read our Blog
One of the beautiful things about the Pet Boss Club® is that when our members see success, they are eager to share their advice and knowledge with the rest of Pet Boss Nation®!
And that’s exactly what this episode is about. This panel of Award-Winning Pet Bosses has so many amazing insights and gold nuggets of pet business ownership knowledge to bring to the table, and they’re giving it all away… to you!
Our panelists include:
⭐ Ed Kaczmarek of Urban Pooch Daycare
⭐ Jessica Cooke of Yuppy Puppy Pet Spa
⭐ Maddie Shutts of Modern Companion
⭐ Stacy Busch-Heisserer of Busch Pet Products & Care
⭐ Renee & Taylor Gonzalez of Three Tails Parlor and Pantry
Get ready to take notes because these Pet Bosses are sharing what makes their pet businesses unique, how they have reached new levels of success, and where they plan to go from here.
And SPOILER ALERT→ One common denominator? They are all longtime Pet Boss Club® members, and they plan to stick around!
The Pet Boss Club doors are open until 1/31/2023, and we know you’ll want to join us after hearing what they have to say. Click here to join!
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- Read our Blog
A new year means you’re probably feeling EXTRA motivated, so what better time to talk about goal setting?
Not just a jumbled list of resolutions you’ll have forgotten about come June.
But SPECIFIC needle-moving goals you can achieve because you have an actionable plan backing them up.
Those goals are what this episode is all about.
In this episode, Candace kicks off season two of the podcast covering:
⭐ The benefits and challenges of goal-setting and why you need it as a pet business owner.
⭐ What holds you back from achieving your goals, and how to overcome those obstacles.
⭐How to set S.M.A.R.T. goals (specific, measurable, attainable, relative, and time-bound.)
⭐Three different types of goals and how you should prioritize them.
⭐ And more that will spark the go-getter goal-setter in you!
You can utilize this episode now and keep it in your back pocket throughout 2023 (and beyond) when you need some motivation to hit the reset button and get back to the “why” and “how” of your business goals.
So let’s kick off a new year and podcast season by defining and crushing your together! Listen in.
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Owning a pet business is exciting, but also scary. It’s thrilling, but also exhausting! It’s completely worth it, but can be completely overwhelming…
Do you see where we’re going with this?
In this episode, Candace talks about what she needed in her pet business ownership days– a community to support her, mentors to guide her, and resources to help her market her business and thrive.
Those things just simply did not exist within the pet industry, so she had to fight her way to scaling and eventually selling 7-figure pet businesses on her own. And she DID. And then…
She created the Pet Boss Club™️ so that other pet industry professionals would have access to the EXACT tools that would’ve helped her succeed faster.
Listen to this episode for:
- A boost of inspiration to keep going! You WILL have the business of your Pet Boss™️ dreams someday. You just need to know what next steps to take.
- Motivation! Candace has seen it all– crazy business debt, a recession, dishonest employees, and SO much more. She succeeded despite all of those things, and you can too.
- AN EXCLUSIVE SURPRISE. That’s right, loyal Boss Your Business podcast listeners. We’ve hidden a special nugget just for YOU right inside this episode. You’ll want to save this phone number (312-847-2404) and listen to the episode for the secret code to claim your surprise!
You do not have to feel isolated and stuck in your business, Pet Boss™️. You can see success faster when we work together!
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In this episode, I help you shift your mindset about competition and open your eyes to the unlimited potential for your business.
We’ll go on a journey together from a place of scarcity to a place of abundance where you’ll see there is enough business to go around for everyone. Along the way, we’ll crunch some numbers to understand the true size of your market and who is your real competitor. Then we’ll talk about the reasons why community over competition is important, ways you can handle bad energy and attitude when it happens, and how you can connect and coexist with your competitors.
By the end of this episode, you’ll understand that competition is actually really good for your business and how we are better together as a community and not alone as individuals. Because this business thing is hard and worrying about what other people are doing limits you from your full potential.
Everyone needs to listen to this episode, and we hope you share it with your competition!
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That’s a WRAP on season one of the Boss Your Business Podcast (well, almost… after this recap, of course!)
And we’re (deservingly so) clinking glasses 🥂all the way into 2023 because this first season was Saint Bernard drool-worthy.
So what will you find in this recap? Let’s break it down faster than your dog destroys a stuffie:
✨ Who this podcast is reaching, and how it’s changing the lives of pet pros GLOBALLY.
✨ Which episodes were fan favorites and why you should go back and listen to them again (or for the first time if you’re just tuning in!)
✨ The BIG things we have in store for 2023 and season two of the Boss Your Business podcast, and what that means for your growth as a pet business owner.
So Happy New Year and Happy End-of-Season One to our loyal listeners, You are why we do what we do (and why this podcast ranked in the top 3% globally within just 30 days of existing!)
See you in 2023. 😎
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🎶Organized folders that live on a cloud,
Content tools that’ll make you feel proud,
Taking your notes on Earth-friendly screens,
These are a few of Candace’s favorite things! 🎶
It’s the end of the year, and while you’re gearing up to set new goals, change up how you do things, and feel confident that you’re going to crush the New Year, you might be looking for the right tools to support you.
In this episode, Candace shares a list of her TWELVE favorite things– all of which will make a big difference in your pet business or just your everyday life.
Candace breaks her favorites into three different categories–
✅ Organizational
✅ Business Resources
✅ Personal Everyday Use
So get ready to find out which tools (and ways of life) Candace suggests to save you time, grow your business, and help you be your best Pet Boss™ self!
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Did you know that Morgan Stanley predicts that pet industry sales will grow to $275 billion by 2030? And that the pet industry just recently exceeded the $100 billion mark?
People are spending more and more money on their pets. Their pets are family, and catering to their needs is NOT going out of style anytime soon.
And do you know what type of service is in demand (and just happens to be highly profitable)?
Doggy daycare!
In this episode, doggy daycare is the star ⭐.
With spending on pets on the continuous rise, doggy daycare is a niche that will become more in demand and rapidly. So you either want to:
👉 Consider opening a doggy daycare to meet the needs of more pet parents looking to utilize this service.
OR,
👉 If you already have one, expand your current services or add another location.
And whichever route you take, you’ll find the details you need to run your doggy daycare like a well-oiled machine– from deciding which type of doggy daycare to open to different logistical variables to consider, how to organize your playgroups and SO much more.
Don’t rule out doggy daycare as another revenue stream! There’s a big piece of that estimated $275 billion pie with your name on it. Listen in!
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🚨Hot topic alert! 🚨
At Pet Boss Nation®, we’ve been having conversations like this one a lot recently, so we wanted to bring it to the podcast in case anyone else out there in the pet industry is struggling with this…
Doodle grooms!
As doodles are becoming more and more popular… matted doodles are becoming more and more common for groomers. And when groomers are forced to shave a doodle down shorter than the owner expects, it can lead to some tough conversations and an upset customer.
Even if you’re not a groomer, and you don’t own a grooming salon, you’ve probably run into a difficult situation with a customer in general, and the tips in this episode will help you too!
The five tips in this episode all point back to one main idea:
Being proactive vs. reactive.
They can easily be applied to countless different scenarios in the pet industry, and they’ll certainly save you some future headaches (and maybe an iffy Yelp review, because as we all know, an upset customer goes straight to the internet.)
Groomer or not, you’ll love these actionable takeaways, so listen in! 🐩
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What story will you find in your “books”?
Nope, not the ones on your shelves you wish you had more time to read. We’re talking about your financial books! 💰
In this episode, Candace is joined by CPA and owner of Smashing Numbers, LLC, Maddie Brown. Maddie has been Candace’s go-to money resource and business accountant since her pet business ownership days, and she even works one on one with some Pet Boss Club members!
Maddie is passionate about helping the small business owner unlock the power of staying aware and on top of their bookkeeping, taxes, and all things MONEY! 🤑
In this episode, you’ll learn:
✔️ How understanding your books and financial situation will help you make the best decisions for the future of your small business.
✔️ How to budget for your taxes (yes, we used the “ T” word), and why paying taxes only unfolds the story of a successful business.
✔️ What your accountant should do for you (Spoiler: empower you, NOT make you feel guilty), and how to find the perfect fit.
Don’t avoid money talk, Pet Boss! It doesn’t have to be hard, and these conversations are so crucial to making sure you’re managing your money in the right way for long-term success. Let us hold your hand through the tough money conversation so you can start taking full control of your pet business’ finances!
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Small Business Saturday is all about celebrating you– your business, your accomplishments, and what you continue to build day in and day out in your pet business.
And being that it’s just a couple of short weeks away, there’s nothing like some last-minute procrastination panic to get your butt in gear and make a Small Business Saturday plan!
But seriously, when you’re a small business owner, time just seems to pass by 3x faster, and now you might find yourself wondering what you can do to make Small Business Saturday an extra special day for your pet business and your customers.
Even if you haven’t had time to map out an elaborate Small Business Saturday event, you can still go BIG on short notice, and it can be:
✔️ Easy
✔️ Inexpensive
✔️ And Impactful
Want to hear 7 different ideas that you can pull off whether you’re starting two weeks before or two days before Small Business Saturday? Well, then grab a pen and listen to what Candace has to say in this episode!
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Stop. Pause. Be grateful. Shift your mindset. You are doing a phenomenal job, Pet Boss.
On today’s podcast episode, we’re kicking off November, a month that reminds us to be thankful, with a training exercise that will put all of the positive things in your life front and center in your mind, where they belong.
When you make space for what you “get to do” every day versus what you “have to do” every day, your view changes, your focus increases, and your mindset shifts to a place of abundance.
For example, as we celebrate our 50th episode of this podcast (🥳🥳🥳), we are reminded that we get to connect with, encourage, and serve our listeners every week by producing these podcast episodes.
It’s not just another chore on our list. It’s an honor!
So let’s take a few minutes to reflect. Grab a pen and some post-it notes (or scrap paper or the notes app on your phone), and let’s walk through an exercise that will leave you feeling more grateful, more inspired, and more motivated to keep on doing the fantastic things you’re already doing.
Watch what great things can happen when your attitude is overflowing with gratitude!
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Happy Howl-O-Ween, Pet Boss! 🎃
To assume nothing scary will ever happen in your pet business is very witchful thinking…
In Candace’s almost 20 years of being a pet business owner, she ran into LOTS of scary scenarios, so she wanted to share a few of the kookiest and spookiest with you in today’s Halloween Eve episode. 👻
We’re not just talking about your everyday mishaps– like a dog fight, giving a dog the wrong meds, or a disgruntled customer…
We’re talking about the really scary stuff that calls for great leadership, swift action, and being as prepared as possible for a crisis.
Listen in to learn the tales of:
💀 The Christmas Cookie Horror
💀 The Ghost Ride Fiasco
💀 And The Employee Witch Craft
Listening to these stories will spark action. You’ll ask yourself–
What could be lurking around the corner for me?
And do I have the proper protocols in place to handle it?
You do, and you will. Listen in so we can prepare to tackle the spooky side of business together!
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What would happen if you braved stepping outside of the box when hosting events in your pet business?
Well, Pattie Zeller, the owner of Animal Connection in Charlottesville, Virginia, is proof that you might see a whole lot of success– in more ways than one!
Pattie is a seasoned pet business owner and longtime member of the Pet Boss Club®. She has embraced an experiential retail concept, and not only has it won her prestigious awards within the pet industry, but it’s created a sense of community with her customer base that just can’t be topped.
Tune in to listen to Candace and Pattie discuss:
🐕 Pattie’s story behind starting Animal Connection, and the power of natural and raw diets for pets. (This story is a jaw-dropper, so be prepared!)
🐕 Pattie’s visual concepts and how she makes her store stand out from the pack.
🐕 How Pattie steps outside of the box to create experience-based events for her customers that keep them coming back. (Like a 4-day long 21st business birthday celebration!🥳)
🐕 How Pattie measures the success of her events– and spoiler, it’s NOT just about sales. (Even though her events have led to the biggest sales days ever in her business.)
🐕And so much more!
If you’re feeling overwhelmed with putting successful events together in your pet business, this conversation with Pattie is a must-listen. Get ready to take some notes from one of the best event hosts in the pet biz!
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If you feel like running for your life every time you hear the word “recession,” then you NEED to listen to this episode!!
What kind of economical storm might be headed our way in 2023?
While you can’t be 100% sure, you can feel 100% prepared.
In this episode, our CEO Candace sheds some light on how you can move forward in your pet business feeling empowered and ready, even if a recession hits!
She talks about:
☑️ How she made it through the Great Recession, even while 350K in business debt.
☑️The six pillars you need at the foundation of your pet business to take on ANYTHING, especially a recession.
☑️Why the pet industry is as recession-proof as they come, and how you can put your mind at ease while riding the roller coaster of entrepreneurship.
☑️What’s beyond the recession horizon. (SPOILER: it’s GOOD news!)
If you’re looking for some positivity and actionable solutions to prepare your business for a potential recession, you just found it! Tune in, take notes, and stay calm. You’ve got this, Pet Boss.
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Would you feel comfortable stepping away from your business for a week? How about a month? Three months?
If you haven’t heard the amazing news yet, here it is–
Baby Pet Boss is coming in February 2023!!
Our CEO, Candace, her husband, Joey, and their three fur kids, Clover, Dory & Dante are ready to welcome their first baby, and it’s a BOY!
A baby on the way means that over the next few months, Candace will be preparing herself and the Pet Boss Nation team for her maternity leave. But how does one step away from their business for an extended period of time?
No matter the reason– unexpected illness, needing a long vacation, maternity leave, or something else, finding ways that you can actually remove yourself from your business if needed is a GOOD thing.
On today’s episode, Candace called in a pet industry professional who is on her maternity leave right now– Kaila Piepkow, the CEO and founder of the creative design studio, Dox Design.
Kaila and Candace dive into:
☑️ How Kaila nailed down the SOPs in her business, and how that prepared her team for her maternity leave.
☑️How Kaila was able to relinquish some control and trust her employees– even as a protective entrepreneur!
☑️What Kaila’s leave actually looks like, and what will be different once she returns to her business.
☑️So much more!
No matter what, being prepared to step away from your pet business and know that things will still run smoothly is something that will benefit you, so don’t miss this episode!
More about our Guest:
Kaila Piepkow is the crazy dog-lady behind Dox Design. She’s a proud mama to three dachshunds (and now one adorable human baby!), lover of all 70’s music, and the OG Swiftie. After college, and a few more traditional jobs, Kaila wanted to take her two favorite things—dogs and design—and create something that nobody had done before. Something big, bold, and most importantly, drool-worthy. And so, Dox Design was born!
Today, she leads her fearless team on a mission to create strong, compelling brands that flaunt her clients’ stand-out qualities in fun and daring ways. Dox Design creates #droolworthy brands and designs for people just like you: the doers, the dreamers and the dog-obsessed.
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It’s officially fall in the U.S. and Canada, which means pet parades are lurking right around the corner and the holiday shopping craze is about to begin. And whether or not you feel prepared, it’s not too late to get ahead now so you can enjoy the holidays later! While rolling in extra holiday revenue to boot!
Afterall, you didn’t get into business to work late nights and early mornings day after day only to barely spend time with family and friends this time of year. Our goal here at Pet Boss Nation® is to help you grow your business and have a life outside of it.
In this episode, Candace discusses:
☑️ How to plan ahead, get your team ready, and set some boundaries or expectations with your business so you can spend the holidays however you like to!
☑️ Maximize every opportunity possible to bring in extra revenue quickly and easily.
☑️ Five really great examples of events and promotions to get your creative juices flowing.
Listen in and use these tips and the resources so you can have the best Q4 in your pet business yet!
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Join the Pet Boss Club® Waitlist and be the first to know when enrollment opens again!
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In the U.S. alone, the pet industry just hit $123.6 BILLION spent on pets through products and services. Maybe you own a company in the pet industry, want to get into the pet industry, or are looking to buy another business in this BOOMING niche. Makes sense!
In this episode, Pet Boss Nation’s CEO, Candace, details the various types of businesses you could purchase within the pet industry, but even more importantly–
The key factors to consider when buying a business.
Candace has successfully sold three different pet businesses, and each experience has been a bit different than the last. Her understanding of the process and the intricacies that could make a BIG difference is invaluable information for anyone considering buying a pet business.
In this episode, Candace discusses:
☑️ What the different types of pet businesses are and why purchasing one might be an easier entry point.
☑️ The pros and cons of purchasing an existing pet business vs. starting your own.
☑️ The nitty gritty details of the buying process and five important questions you must ask yourself before moving forward with the purchase.
Ready to dive in and see if buying a pet business is the right decision for you? Grab your note-taking tools, and let’s get to it!
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Okay, Pet Bosses, it’s time to wrap up our “Ask Candace” mini-series with some drool worthy data-driven goodness!
We turned to our amazing Pet Boss Club® members and asked them–
“If you could ask Candace anything, what would it be?” 🤔
And the questions we received from our paw-ticipants sparked amazing conversations that will absolutely help YOU in your own pet business!
This episode features Karla Novoa, one of the owners of Hungry Tails in Boston, Massachusetts.
Karla and her business partner, Jose, are coming up on the 1st anniversary of their doors opening, but Karla (who has a background in finance) wanted to really track the store’s progress by analyzing the one thing that will NEVER lie– the numbers!
In this episode, Candace and Karla discuss:
🦴Karla’s journey as a newer business owner who has no experience in retail, and how she has successfully managed her pet retail store while still working her full-time corporate job.
🦴Which numbers Karla is closely tracking in her business, and which ones she should start tracking in order to measure her growth.
🦴Why comparing your pet business to another pet business in an apples to apples fashion doesn’t really work, and how you can figure out where you fall on the map of success.
🦴Some industry standard goals to keep in the back of your mind while checking the numbers each week, month, and year.
🦴And MORE!!!
This episode takes the overwhelm OUT of the data and gives you simple, actionable steps for tracking the numbers within your own pet business!
P.S. Did you LOVE this mini-series? We thought you would! This was just a sample of the feedback you’ll get as a Pet Boss Club® member. And guess what… The doors to the Club are OPEN until September 20th, 2022! Listening to this episode beyond that date? No worries! Join the waitlist to be the first to know when the doors reopen!
More about our Guest:
Karla Novoa and her business parnter, Jose, own Hungry Tails, a 1,000 square foot pet supplies store in an up-and-coming neighborhood in East Boston, MA. They are just shy of their one year business anniversary, and currently have 4 part-time employees. Their focus is healthy food and treats, and small-batch, local, independent, made-in-the-USA products. Karla has been in Financial Planning and Analysis for 20+ years, and Hungry Tails is her first venture into entrepreneurship.
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This part three out of four of our fun (and valuable) mini-series called “Ask Candace!” is a doozy!
We turned to our amazing Pet Boss Club members and asked them–
“If you could ask Candace anything, what would it be?” 🤔
And the questions we received from our paw-ticipants sparked amazing conversations that will absolutely help YOU in your own pet business!
Episode 42’s guest is Brianna Swanberg, the owner of Mutts + Meows Natural Pet Market in Nashville, Tennessee.
Mutts + Meows is a retail store where cute, fun, and “boutique-y” meets nutritional– so you’ll find everything you need for your pet to live a healthy life, but with lots of cute flair!
Brianna’s business journey has been anything but easy, and we’re not just referencing the pandemic that showed up shortly after her opening.
In this episode, Brianna shares the story of her overcoming a disastrous event and STILL managing to operate a successful pet business.
You’ll draw so much inspiration from what she has overcome!
But besides that, Brianna had a specific question about when and how to market her in-store events, and she knows there are other Pet Bosses wondering the same!
In this episode, you’ll learn:
🦴How to find the sweet spot for when to start promoting certain events within your pet business to see the best turnouts.
🦴Which advertising avenues you should utilize for which events and why (we’re talking all social media platforms, email marketing, in-store promos, community reach, and more).
🦴How to define the purpose behind your event, and what that will tell you about your marketing plan.
🦴And MORE!!!
Take the guesswork out of your marketing timeline by tuning in to this episode!
P.S. Do you have a question for the Hot Seat?! Pet Business Coaching Week is September 11th-16th, 2022, and you could get your chance for a 1:1 experience similar to this! Just head to PetBusinessCoachingWeek.com to get registered!
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This is part TWO out of four of our fun (and valuable) mini-series we’re calling “Ask Candace!”
We turned to our amazing Pet Boss Club members and asked them–
“If you could ask Candace anything, what would it be?” 🤔
And the questions we received from our paw-ticipants sparked amazing conversations that will absolutely help YOU in your own pet business!
Our second guest is Wendy Rivera, owner of Muttigans, a coffee shop and pet retail store hybrid with its flagship location in Emerald Isle, a gorgeous tourist destination town in North Carolina.
Wendy owns multiple locations, but is interested in expanding her business to include an offer that will generate recurring revenue. And who doesn’t want automatic and repeated money coming into their business?!
Listen in to learn:
🦴All about Wendy’s exciting journey from stay-at-home-mom, to police officer, to successful pet business owner, and everything she learned along the way!
🦴How to introduce recurring revenue programs to your team and include them in the implementation process. Change is scary, so you don’t want to overwhelm them!
🦴The MANY options you have for recurring revenue streams, and how to figure out which makes sense for you and your business.
🦴How to take the next right steps toward launching a subscription box, or ANY recurring revenue idea, you’ve been sitting on for too long!
Generating revenue on auto-pilot is paws-ible, Pet Boss! And you might be closer to launching an idea than you think. Grab a notepad and dig your paws into this episode!
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We’re all about the wins at Pet Boss Nation, so we’re putting on our paw-ty hats to celebrate one of ours: The 40th episode milestone of the Boss Your Business Podcast! 🥳🥳🥳
We thought it’d be fun (and valuable for you) to celebrate with a 4-part series we’re calling “Ask Candace!”
We turned to our amazing Pet Boss Club members and asked them–
“If you could ask Candace anything, what would it be?”
And the questions we received from our paw-ticipants sparked amazing conversations that will absolutely help YOU in your own pet business!
Our first guest in this series is Amber Sutfin, owner of Pet Wants South Hills, a franchise location offering freshly made, clean, and nutritious food options for your pet.
Amber’s question surrounds a topic that every pet business owner is always looking to learn more about–
Effective marketing and driving more business into her store.
Listen in to learn:
🦴How Amber’s previous dog inspired her journey in the pet industry, and why she’s so passionate about offering healthier dog food alternatives to other pet parents.
🦴Ways to stay consistent with your marketing efforts in order to see real results.
🦴How to build your list, keep current customers coming back more frequently, and get in front of new ideal customers.
🦴Old and new school marketing ideas that are affordable, really work, and that you can easily implement starting TODAY.
Marketing doesn’t have to be something you leave unchecked on your to-do list, Pet Boss! We’ve got this– together.
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Community >>> Competition, 💯💯💯.
If you’ve been a loyal Pet Boss Nation follower, you know we encourage supporting other pet biz owners, and this episode is no different…
Except for the specific examples for how those relationships can be mutually beneficial and bring you both new customers!!!
Referral marketing is powerful, and in this episode,we’ll show you exactly why.
Candace shares:
🐶 Three easy-to-implement ideas for building your referral marketing locally OR online.
🐶 Unique ideas for what the actual partnership could look like (hint: it’s more than just sharing each other’s posts on social media!).
🐶 How utilizing other businesses within your own will best serve your customers (and why they’ll love you for that!).
🐶And MORE!!
So if you’re curious about how you can start the conversation with pet businesses you admire, and what a referral partnership could look like, this episode is for you! Grab your notebook to jot down all of these juicy ideas. 📝📝
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This is your chance to get ahead of the Google curve… they’re up to BIG things for the pet industry!
Our friend Lorne Sederoff from SearchKings, a premier Google Partner, stopped by to share all about the new "Google Screened" option launching NOW for the pet care space. Getting your "Google Screened" Badge verifies to customers searching for services that you're a licensed professional who they can trust over randomly choosing someone online.
Lorne breaks down all the specifics:
- What Google Screened is and how it will benefit your pet business by bringing in new leads.
- How SearchKings can assist in getting your business Google Screened verified.
- How to get the most out of your Google marketing budget.
- And MORE!
PLUS, SearchKings is offering Pet Boss friends + clients an opportunity to onboard early (HUGE BENEFIT!) and provide all Pet Boss referrals with a dedicated account manager and a discounted rate on their services to get your accounts set up and optimized.
Listen to the episode to claim your offer and be one BIG step ahead in Google marketing!
If you're interested in working with SearchKings or participating in “Google Screened” - each individual business has a different set of criteria and/or opportunity to participate or not in the program, based on the services you offer and the state you are established in. We recommend reaching out to petboss@searchkings.com to confirm your required details and opportunity.
Some types of pet businesses that fall into "pet care" from our industry perspective aren't recognized by Google Screened yet, but may in the future.
To see the full list of approved categories and states at the time of this recording, visit our Show Notes for this episode here.
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You’re going to have to exit your pet business someday… the reason might be in your control, or it might not be, but it’s 100% a fact that someday, you’ll leave.
So what does that look like?!
In this episode, you’re encouraged to think about what exiting your business looks like someday, even if that feels like it’s a million years down the road!
When you start running your business like you’re getting ready to sell it, it actually creates positive changes in your business NOW, and that ultimately improves the value of your business (whether you’re looking to sell or not).
Listen in to learn:
🐶 Nine different reasons you would need to exit your business (voluntarily or involuntarily).
🐶 The stories behind our CEO, Candace, selling three different pet businesses and what she learned from each sale that will help you someday.
🐶 The four stages of selling your pet business & what to expect during each (it’s a PROCESS, but you’ve got this!).
No matter what stage of business you’re in right now, the advice packed into this episode will be SO beneficial to you! Grab your pen and notepad and get ready to plan your future!
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Jamie Bright, founder of the Brighter Together Mastermind, joined Candace on this episode of the podcast to give you permission…
🌟 Permission to explore different avenues of entrepreneurship, including finding others who can lift you up (and vice versa).
🌟 Permission to step away from your to-do list and schedule time for whatever you want to be doing.
🌟 Permission to… really pursue any of those big Pet Boss dreams you’ve thought about.
Jamie Bright has been an entrepreneur since 2009 when she started her photography business that she grew to $700,000 a year, but when she started to see dips in her progress, she felt called to make a pivot in her business path.
Jamie didn’t lean into that pivot until the pandemic came along and she had no choice, but she is here to tell you:
You don’t have to wait for someone to scream “PIVOT!!!!” at you like Ross in Friends to make a change.
You have permission every step of the way, and even better, you can find people to guide you through those pivots when you need support!
Are you waiting for permission to do the next big thing? Are you wondering if a mastermind is right for you? Stop waiting for permission, grab a pen for notetaking, and listen in to get Jamie’s fresh and eye-opening business perspectives!
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Did you know that 6 out of 10 Americans live paycheck to paycheck, no matter how much money they earn?
This is a topic we want to cover because we see it often in the pet industry… hardworking pet business owners who are not paying themselves or not paying themselves what they’re worth. Any money they make is put right back into their business.
The bottom line is→ You have to focus on your life too.
And money is a part of your life. Without investing in the life you dreamed of when you started your pet business or in your wellbeing, you’ll start to question why you started your business to begin with!
In this episode, we focus on:
💰Your money story, where it comes from, and how it affects your mindset and beliefs surrounding money.
💰The two types of money mindset– scarcity mindset and abundance mindset.
💰Four steps for shifting your mindset from scarcity to abundance.
💰Why investing in yourself, personally and professionally, is the #1 investment you can make.
We want you to live the life you’ve always dreamed of, and adjusting your money mindset will help you get there. Let’s tackle this topic together!
View Transcript
Show Notes
Resources
- Episode 16 | Managing Cash Flow
- Episode 31 | Cash Flow Crash Course
- Blog Money Mini-Series | 5 Steps to Increase Your Income
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Our guest in this episode is Dani Edgerton, owner of Paws on Main and A Place for Paws in Columbiana, Ohio, and a Pet Boss Club™️ Member with 23 years of experience in the pet industry.
Dani is digging deep into her pet biz wisdom vault and dishing out valuable advice for FIVE different kinds of pet businesses in this episode– doggy daycare, training, retail, manufacturing, AND self-wash/grooming.
In this episode, we cover:
🐕 A nugget of knowledge Dani learned along the way when starting or purchasing each of her various pet businesses.
🐕 How events have a paws-itive impact on Dani’s businesses, and how she ran a record-breaking 5th Saturday Sale (with the help of a new marketing platform you might want to try).
🐕 How to run a business when you have big personal life struggles happening behind the scenes.
🐕 Plus more!!
Dani is a staple in her community, a successful Pet Boss™️, and an inspiration to anyone who crosses her path! You don’t want to miss what she has to say.
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Pet Boss™️ Summer School is a brand new experience for pet professionals who want to build a better pet business in a short amount of time!
Tune in to a convenient, five-part, podcast series made up of 20-minute (or less) episodes. Lessons roll out July 11th-July 15th, 2022, but don’t worry you can attend Pet Boss™️ Summer School… any time!
Each episode is focused on one topic that is vital to the success of your business, and will give you actionable steps to make progress in that area… even while you’re busy juggling other things in your business!
Lesson 1 - Marketing Mini Class
Lesson 2 - Selling Skills Lab
Lesson 3 - Cash Flow Crash Course
Lesson 4 - Operation Station
Lesson 5 - Leadership Lecture
And we’ve added in a FREE BONUS for our summer school students… downloadable worksheets to help you maximize your takeaways from each episode and walk away with a physical roadmap to success!
Head over to PetBossSummerSchool.com to register & download your worksheets, and we’ll see you in class!
Lesson #5 - Leadership Lecture
This isn’t one of those boring lectures that had you struggling to stay awake back in your school days… This is a lecture that will have you frivolously taking notes so that you can become the superstar leader you’ve always wanted to be (and that your pet business NEEDS)!
In this lesson you’ll learn:
✏️The mindset shifts needed to grow as a leader, and how a positive mindset directly impacts your beliefs, behaviors, and results!
✏️How to build trust with your team, and how it will affect your company culture.
✏️The seven steps of the employee lifecycle and why skipping one is NOT an option!
✏️And much more!!
And don’t forget your homework bonus! For this lesson, it’s a Job Posting Cheat Sheet! Snag it at PetBossSummerSchool.com.
Get ready for the most useful Summer School sessions you’ve ever experienced!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Pet Boss™️ Summer School is a brand new experience for pet professionals who want to build a better pet business in a short amount of time!
Tune in to a convenient, five-part, podcast series made up of 20-minute (or less) episodes. Lessons roll out July 11th-July 15th, 2022, but don’t worry you can attend Pet Boss™️ Summer School… any time!
Each episode is focused on one topic that is vital to the success of your business, and will give you actionable steps to make progress in that area… even while you’re busy juggling other things in your business!
Lesson 1 - Marketing Mini Class
Lesson 2 - Selling Skills Lab
Lesson 3 - Cash Flow Crash Course
Lesson 4 - Operation Station
Lesson 5 - Leadership Lecture
And we’ve added in a FREE BONUS for our summer school students… downloadable worksheets to help you maximize your takeaways from each episode and walk away with a physical roadmap to success!
Head over to PetBossSummerSchool.com to register & download your worksheets, and we’ll see you in class!
Lesson #4 - Operation Station
Repeat after us– “Systems will set you free!” 🙌
Keep repeating it, because it’s true, and it might be the motivation you need to implement systems that will allow your business to run smoothly– with OR without you there. Yes, you CAN take time off from your pet biz! Lesson #4 of Pet Boss™ Summer School will help you achieve all of this and more!
In this episode you’ll learn:
✏️What S.O.P.’s are and why you should implement them in every area of your business– whether it’s front of the house, back of the house, or virtually!
✏️How to build out systems that allow you to delegate more and trust that the job will get done the RIGHT way (without you having to micro-manage).
✏️Some of the most useful software programs that will help you implement, track, and edit your systems and processes.
✏️And much more!!
And don’t forget your homework bonus! For this lesson, it’s an S.O.P. Quick Start Map! Snag it at PetBossSummerSchool.com.
Get ready for the most useful Summer School sessions you’ve ever experienced!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Pet Boss™️ Summer School is a brand new experience for pet professionals who want to build a better pet business in a short amount of time!
Tune in to a convenient, five-part, podcast series made up of 20-minute (or less) episodes. Lessons roll out July 11th-July 15th, 2022, but don’t worry you can attend Pet Boss™️ Summer School… any time!
Each episode is focused on one topic that is vital to the success of your business, and will give you actionable steps to make progress in that area… even while you’re busy juggling other things in your business!
Lesson 1 - Marketing Mini Class
Lesson 2 - Selling Skills Lab
Lesson 3 - Cash Flow Crash Course
Lesson 4 - Operation Station
Lesson 5 - Leadership Lecture
And we’ve added in a FREE BONUS for our summer school students… downloadable worksheets to help you maximize your takeaways from each episode and walk away with a physical roadmap to success!
Head over to PetBossSummerSchool.com to register & download your worksheets, and we’ll see you in class!
Lesson #3 - Cashflow Crash Course
In lessons #1 and #2, you learned how to market your business and become a rockstar salesperson. Now, it’s time to track your money in and money out and get a firm handle on your cashflow!
In this episode you’ll learn:
✏️The basic principles of cashflow in your business, and how to demystify the topic of money to make it less stressful.
✏️How to calculate your “break even” point so you know how much money you need coming in daily, weekly, and monthly.
✏️5 steps to improve your cashflow situation. Use them now if you need to make immediate improvements, or keep them in your back pocket in case something changes in your business suddenly!
✏️And more!!
And don’t forget your homework bonus! It’s a Sales Tracker. Snag it at PetBossSummerSchool.com
Get ready for the most useful Summer School sessions you’ve ever experienced!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Pet Boss™️ Summer School is a brand new experience for pet professionals who want to build a better pet business in a short amount of time!
Tune in to a convenient, five-part, podcast series made up of 20-minute (or less) episodes. Lessons roll out July 11th-July 15th, 2022, but don’t worry you can attend Pet Boss™️ Summer School… any time!
Each episode is focused on one topic that is vital to the success of your business, and will give you actionable steps to make progress in that area… even while you’re busy juggling other things in your business!
Lesson 1 - Marketing Mini Class
Lesson 2 - Selling Skills Lab
Lesson 3 - Cash Flow Crash Course
Lesson 4 - Operation Station
Lesson 5 - Leadership Lecture
And we’ve added in a FREE BONUS for our summer school students… downloadable worksheets to help you maximize your takeaways from each episode and walk away with a physical roadmap to success!
Head over to PetBossSummerSchool.com to register & download your worksheets, and we’ll see you in class!
Lesson #2 - Selling Skills Lab
Once you’ve put in the work to market your business, you have to hone your selling skills to be able to convert your new leads into paying and loyal customers!
In this episode you’ll learn:
✏️How to make sales feel natural, especially if you are someone who fears coming off as “pushy” when having sales conversations.
✏️Why encouraging your customers to buy is a service to them, their pet, and your community.
✏️A simple framework that will make the selling process easy and effective!
✏️And more!!
And don’t forget your homework bonus! It’s a Revenue Potential Calculator. Snag it at PetBossSummerSchool.com
Get ready for the most useful Summer School sessions you’ve ever experienced!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Pet Boss™️ Summer School is a brand new experience for pet professionals who want to build a better pet business in a short amount of time!
Tune in to a convenient, five-part, podcast series made up of 20-minute (or less) episodes. Lessons roll out July 11th-July 15th, 2022, but don’t worry you can attend Pet Boss™️ Summer School… any time!
Each episode is focused on one topic that is vital to the success of your business, and will give you actionable steps to make progress in that area… even while you’re busy juggling other things in your business!
Lesson 1 - Marketing Mini Class
Lesson 2 - Selling Skills Lab
Lesson 3 - Cash Flow Crash Course
Lesson 4 - Operation Station
Lesson 5 - Leadership Lecture
And we’ve added in a FREE BONUS for our summer school students… downloadable worksheets to help you maximize your takeaways from each episode and walk away with a physical roadmap to success!
Head over to PetBossSummerSchool.com to register & download your worksheets, and we’ll see you in class!
Lesson #1 - Marketing Mini Class
This is lesson one of Summer School, and we’re kicking things off by talking about something no business can go without– Marketing.
In this episode you’ll learn:
✏️The different types of marketing and why each is so important to your success.
✏️How to identify gaps in your selling process and focus your marketing on correcting them.
✏️How to create a marketing plan you can be consistent with, and plan your marketing out in advance to relieve some of the pressure!
✏️And more!!
And don’t forget your homework bonus! It’s a Monthly Marketing Planner. Snag it at PetBossSummerSchool.com
Get ready for the most useful Summer School sessions you’ve ever experienced!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
There are 244.4 million digital video viewers in the U.S. alone, and in this episode, you’ll find out how many of those viewers want to see MORE video marketing from brands they currently follow (spoiler: it’s more than half!).
The bottom line is–
Video MUST be part of your pet business’ marketing strategy.
Maybe you loathe being in front of the camera or don’t feel confident enough. Maybe you just don’t feel like you have enough time, or you aren’t setting aside time in your schedule to make videos.
Whatever the reason is that you’re not utilizing video in your marketing, this episode will squash it. We’ll introduce 13 different ways to work video into your marketing strategy, including some quick and easy ones that won’t take much time at all!
It’s time to show your customers the human side of your business and build your “know, like, and trust” factor using the number one format used in content strategy… video marketing!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
June was Pride Month🏳️🌈, but gender equality in the workplace is something every business owner should have front of mind all year long!
This episode contains the highlights of a webinar Pet Boss Nation® hosted called “Gender Pronouns In The Workplace”.
We hosted a rock star panel to look at the topic of gender pronouns and creating equitable workplaces from various angles.
You’ll learn:
Why having a safe workplace for members of the LGBTQ+ community is so important.
How to be a socially loud and proud ally.
How to handle misgendering + the biggest hurdles as a pet business owner.
💜What to do when you or a team member says the wrong thing and important mindset shifts you can make.
Gender Definitions– the difference between gender identity and expression, and cisgender, transgender, and non-binary.
Legal rights for the LGBTQ+ community. Know your role and responsibilities as an employer and/or rights as an employee.
No matter your personal beliefs, this is an important episode to open the door to conversations about how your workplace can become more equitable and safe for all!
Meet our Panelists
Lee Finch (He/Him or They/Them), Animal Care Worker + Transgender Panelist
Michaela Nielsen (She/Her), President, Soarin Group + HR Specialist
Laurie Cox (She/Her), Founder, Unleashed Dog Camp + Queer Panelist
Abigail Witthauer (She/Her), Founder, Rover Chase + Ally Panelist
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
If you’ve been wanting to hear directly from a pet industry service provider, this episode is for you! Or even if you’re not a service provider, there are a ton of great tips for running a pet business in general throughout this whole episode!
Candace had the wonderful opportunity to sit down and chat with Corey McCusker, the founder and owner of Muttz with Mannerz in Ontario, Canada.
Corey is a Pet Boss Club™️ member and dog trainer (as well as many other titles on her long standing resume).
In this episode, Candace and Corey cover:
🐶 How to connect with your local community to find great team members while simultaneously offering paw-some mentorship and hands-on job experience.
🐶 Corey’s journey from the corporate world to the pet industry, and what it was like opening a pet business as the pandemic hit.
🐶 The importance of a digital presence for your business, and how to repurpose content and get comfortable in front of the camera.
🐶 How Corey’s business continues to evolve, and her service offerings evolve alongside it.
🐶 How to juggle finding a solid team, training them, managing them, and tending to all the other parts of your pet business.
🐶 And MORE!
There’s a little bit of everything for every Pet Boss in this episode! Tune in and leave a review to let us know what you think!
More about our guest, Corey McCusker:
Corey’s passion for helping humans and dogs excel led her to take a leap of faith and leave her corporate job in 2006 to start two coaching companies. She works with business leaders & high-performance teams, as well as canines. Corey’s 30 years of diverse experience includes over 15 years of dog training, 22 years corporate experience, and the last 13 years as a successful Solopreneur delivering a niche service coaching high performing leaders, athletes, and canines to achieve their goals.
Corey’s roles have included Senior Manager, Dog Trainer, Vet Assistant, Group Tour Leader, and Mental Performance Coach. She believes in giving back to the community and over many years has volunteered at the Toronto Humane Society and the OSPCA. Currently, she is active with Markham Fair, Stouffville Ladies Floor Hockey League, and is proud to be an evaluator for St. John Ambulance Dog Therapy Program. She also holds the position of Director of Communications for the Canadian Association for Women Entrepreneurs and Executives.
Corey has made Stouffville her home for the last 18 years and shares it with Mike, her partner, two step-daughters, Karla and Alison, Cleo, her 13-year-old Miniature Poodle, plus her two energetic kittens, Dino and Demi. She stays active with her two businesses and when not with the canines or family she loves playing floor hockey with the ladies or golfing with Mike.
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Are you ready for the pet industry Super Bowl?!
And by that, we mean: SuperZoo is coming!
SuperZoo is one of the pet industry’s largest trade shows and an exciting opportunity to gather with like minded Pet Bosses™️ from around the country! It's happening August 22nd-25th, 2022 in Las Vegas, Nevada, and if you can step away from your pet business for a few days, you should absolutely be there!
Why? Well, there are SO many reasons why, but in this episode Candace dives into some of the top reasons, along with great tips for how to maximize your time, go in prepared, and leave feeling confident and excited about what’s to come in your pet business!
In this episode you’ll learn:
🐶 Why it’s SO important to invest in your professional development as a pet pro at a show like SuperZoo.
🐶What you’ll discover at the show! It’s more than just finding new products (although that’s part of it). It’s about unlocking new connections, partnerships, learning experiences, and more.
🐶How connection is currency. You’ll find your people at SuperZoo, and those connections will serve you and your business in the long run!
🐶The golden ticket questions you should ask when traveling from booth to booth at SuperZoo!
🐶How stepping away from your business to attend can actually open your eyes to how the homefront operates without you, where your staff might need more training, or if you’re able to take more days off than you thought!
🐶And MUCH more. This episode is packed with so much value and you’ll feel ready to register for SuperZoo and start preparing to make it a magical experience for yourself!
So, are you ready to expand your mind while checking out thousands of exhibitors, walking over 300,000 square feet of show floor, learning about over 700 new products, having access to 70 different educational sessions, and surrounding yourself with the most amazing Pet Bosses™️ in the industry?
We thought so. Listen in for all things SuperZoo!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Owning a pet business is exciting, but also scary. It’s thrilling, but also exhausting! It’s completely worth it, but can be completely overwhelming…
Do you see where we’re going with this?
In this episode, Candace talks about what she needed in her pet business ownership days– a community to support her, mentors to guide her, and resources to help her market her business and thrive.
Those things just simply did not exist within the pet industry, so she had to fight her way to scaling and eventually selling 7-figure pet businesses on her own. And she DID. And then…
She created the Pet Boss Club™️ so that other pet industry professionals would have access to the EXACT tools that would’ve helped her succeed faster.
Listen to this episode for:
- A boost of inspiration to keep going! You WILL have the business of your Pet Boss™️ dreams someday. You just need to know what next steps to take.
- Motivation! Candace has seen it all– crazy business debt, a recession, dishonest employees, and SO much more. She succeeded despite all of those things, and you can too.
- AN EXCLUSIVE SURPRISE. That’s right, loyal Boss Your Business podcast listeners. We’ve hidden a special nugget just for YOU right inside this episode. You’ll want to save this phone number (312-847-2404) and listen to the episode for the secret code to claim your surprise!
You do not have to feel isolated and stuck in your business, Pet Boss™️. You can see success faster when we work together!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
LGBTQ people own more than 1.4 million small businesses in the United States, and those companies bring in an estimated 1.7 trillion in revenue. Those numbers continue to rise, which we love to see, but we want to stress creating an overall inclusive world always.
June is Pride Month, and as an ally to the LGBTQ+ community, we’re kicking things off with an interview with a member of that community who also happens to be a thriving member of the Pet Boss Club™️!
Barbara Mundis is the owner of All Star Pet Hotel & Day Care in White Bear Lake, Minnesota. As a lesbian in the LGBTQ community, Barbara stives for inclusivity in her business, and values mentorship and feeling safe in the workplace.
Listen in to hear more about:
-
Barbara’s journey from a career in criminal justice to becoming a Pet Boss™️, and the differences she saw as a woman in the LGBTQ community.
-
How Barbara prioritizes mentorship for young women within her business.
-
What Barbara is doing to ensure her employees feel valued, safe, and appreciated.
-
How you can create a safe space for your employees, clients, and anyone coming into contact with your pet business.
Enjoy, and Happy Pride Month!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
What happens when Candace gets to interview a woman in STEM and pet industry leader who not only owns her own pet retail location, but is making great strides in the study and transparency of pet food nutrition?
You get a jam-packed episode bursting at the seams with value, knowledge, and inspiration!
In this episode, Candace is joined by Nicci Cammack, founder and owner of NorthPoint Pets & Company, a large independent pet retail store. Nicci has an MS in Nutrition, and is currently pursuing her Ph. D in comparative biomedical sciences with a focus on canine nutrition.
Here’s a sneak peek of some of the many topics Candace covered with Nicci:
- How Nicci got to the point of letting her team handle the day-to-day of her retail business, even if that meant letting them make some mistakes.
- Her pitbull, Taser, and how her experiences with him propelled her down the path of exploring animal nutrition and a raw diet.
- Why she switched careers and opened a pet retail location, and how that snowballed into wanting to understand (and change) companion pet food regulation processes.
- What questions retailers should be asking to ensure quality products on their shelves.
- What pet industry professionals should really know about DCM.
- Her journey as a woman in STEM and how we can support others in that pursuit.
We were not kidding when we said “jam-packed”! Grab a pen for note-taking, and get ready to absorb the incredible knowledge Nicci brings to the pet industry!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Whether you love using Facebook personally or not, the fact is, it gets 2.9 billion users every single day– so you should be utilizing it to market your pet business!
In this episode, Candace reveals the various simple ways to connect with your ideal audience for free using this older but still very relevant social media platform.
You’ll learn:
- How to use your personal Facebook page to direct traffic to your business page.
- What updates you can make to your personal profile that will tell people what you do loudly and proudly!
- Small tweaks you can make on your business Facebook page that will have a BIG impact.
- Common mistakes we’ve seen on pet business Facebook pages and how to avoid them.
It’s time to stop hiding! Get on Facebook, connect with your ideal customer, and make the impact you set out to when you became a Pet Boss™️!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Your task list never seems to end, Pet Boss™️. In fact, as your business grows, it seems to just get longer!
What if someone skilled could take some of those tasks off of your plate… and they could do it all remotely?
That’s where a virtual assistant, aka a “VA” comes in.
Whether it’s social media management, email organization, invoicing, inventory tracking, or anything in between that would make your life easier and give you more time, a VA might be the perfect fit for you.
At Pet Boss Nation®, we get a lot of questions about hiring a VA for your business. Where can you find one? Which jobs can you delegate to them? How much should you pay them?
So we brought in an expert to discuss those exact burning questions. Jolanta Smulski of Pet Pro Media is a digital strategist in the pet industry who is amazing at her job (we know from experience).
In this episode, Candace chats with Jolanta to find out:
- How to structure the logistics of working with a virtual assistant, including fair pay, contracts, and communication.
- Why it is so helpful for a pet business owner to work with a VA.
- How to overcome whatever is holding you back from hiring a VA to help you in your pet business.
- And so much more!
Listen in to find out why hiring a VA could be the right move for you and exactly where to find one!
More about our guest:
Jolanta Smulski is a New York-based dog mom and digital strategist in the pet industry. She runs Pet Pro Media, a boutique agency dedicated to helping pet professionals build, launch, and optimize online courses, coaching programs, and memberships. Her Australian Shepherd, Cody, drives her passion for making an impact in the pet industry through online education.
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Were you happy with your sales last month? Do you feel like you did all the right things, but you could’ve done better?
You could be missing one major part of bringing in revenue:
Sales conversations that convert.
We know, we know… sales talk does not come naturally to everyone, but that’s okay!
Even if you love sales conversations (and are good at them), is your team properly trained? Are they engaging with every customer who walks in your door? Are they leaving money on the table by not anticipating the customer’s needs and helping them solve their problems?
Helping people is not being pushy. Sales conversations are not pushy. Those customers walked in your doors, so they’re looking to be helped and spend money.
In this episode you’ll learn:
- Why it is SO important to train your team to engage with your customers.
- How to stay in control during your conversations with customers.
- How to show customers what they need– before they even know they need it.
- How to keep the transaction going even after your customer has left the store.
If you apply the three steps to sales conversations that Candace talks about in this episode, you’ll be rolling in the dough, so listen in!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Have you noticed a shift in the workforce?
You’re not imagining it, Pet Boss™️. It’s happening! Employees are seeking out companies that truly value them and give them the tools they need to succeed (and rightfully so!).
That’s exactly why a solid company culture is more important than ever.
In this episode of the Boss Your Business Podcast, we reveal everything a Pet Boss™️ should consider when building or improving on their company culture.
What is company culture exactly?
How do your employees feel about working in your business?
What is the entire experience like, and how does that reflect on your business’ success?
You don’t have to feel intimidated reflecting on those questions! We’ll answer those, plus evaluate where your company culture stands and how to do the hard, nitty-gritty work to get to where you want to be.
If you need to do some soul searching to assemble the puzzle pieces of your own company culture, we’ll make it really easy by breaking it down into six different phases: purpose, values, behaviors, recognition, rituals, and cues.
We’ll also look at the three things we consistently see front and center within businesses that are struggling to improve their company culture, and how you can confidently overcome those common occurrences to build your pet biz dream team!
Whether you are ready to build your team or have an existing one, you’ll find value in this jam-packed episode!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Are you struggling to hire employees in your pet business?
Did you know that, according to the U.S. Bureau of Labor Statistics, over 47 million Americans have voluntarily quit their jobs recently? It’s being called the Great Resignation, and it’s changing everything about the workforce, how we hire, and how we should determine our business structures further down the road.
On today’s episode, I got to speak with Natasha O’Banion, founder of Automated CEO.
Natasha is all about automating your businesses so that it can run like clockwork without you, the CEO, actually present. Besides that, she has some amazing insight on how she hires within her own business, how she got into coaching, and how you can hire and retain employees that are a good fit for your business– even during the Great Resignation.
Listen in to learn:
- How to reshift your mindset about hiring and incentive your employees to want to stay (and grow) with you.
- Why having pet industry experience doesn’t have to be a requirement for your employees.
- How community presence and outreach can help you hire the right people.
- What “knockout” questions are, and how they’ll help you easily screen applicants before considering them!
I know hiring is a common theme amongst our Pet Bosses™️, so get ready to take lots of notes!
More about our guest and where to find her:
Natasha O’Banion is the founder of Automated CEO, a systems, sales and leadership training agency. Automated CEO helps business owners structure the front and backend of their business so it runs successfully with your team and without you. Natasha has 20 years of collective experience across the automotive and pet industries, and she shares herStart Scale Sail®️ framework with both product and service based businesses looking to step into a true CEO seat.
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
A thriving pet business will rely heavily on one major component:
How you manage your cash flow.
Overseeing and directing the money coming in and going out of your business will impact your overall profitability. This can feel like a heavy topic that most of us would like to avoid, but hear us out, Pet Bosses™️:
You can armor up and face these tough topics head on!
In this episode of the Boss Your Business Podcast, Candace gives you the nitty gritty details of managing your pet business’ cash flow, and what she learned from her experiences (like getting out of $400,000 in business debt).
You’ll learn:
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Where to start from three different stages: in the hole, breaking even, or making money but with no plan in place.
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Three steps you can take right now to increase the cash flow in your business.
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How to dedicate time on your calendar to managing this part of your business.
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That you are not your numbers. We can always work toward increasing our business’ profitability, but it also doesn’t define you.
Listen in to gain confidence in managing your pet business’ cash flow like it’s just another day at the paw-ffice!
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Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Have you ever wanted to do something ambitious, but someone told you it wasn’t possible?
Did you prove them wrong?
That’s exactly what happened to Shannon Heitt, our guest on episode 15 of the Boss Your Business podcast.
Shannon is the founder and owner of Wiggles and Whiskers Pet Supply in Unity, Saskatchewan, Canada. She’s a fairly new business owner who opened her doors in August of 2020 (yes, during the pandemic), and she has accrued so much business wisdom in just that short timeframe!
In this episode, we cover:
- The extensive demographic research Shannon did before opening her doors so that she felt confident this was a viable business option.
- How Shannon overcame being denied a business loan initially, and how she didn’t let that stop her from pursuing her dream.
- Resources for new business owners, even if you have no formal business training or degree.
- How Shannon is now crushing her revenue goals!
- Plus, so much more!
Pet Bosses™️ in ANY stage will surely pull so much value from Shannon’s experiences, so tune in to hear about her struggles, her triumphs, and her undeniable confidence!
More about our guest:
Before opening Wiggles and Whiskers, Shannon worked in vet offices, pet supply stores, grooming salons, and doggy daycares. She was also on the board of the local cat rescue, but one job in particular gave her the push she needed to go into business for herself. Find out which job that was in the episode!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Did You Know:
With a global market of $180 Billion, it’s projected that just the people in the US will spend close to $110 Billion on their pets in 2022!
Have you been considering getting in on that promising action by starting your own pet business?
If you’ve ever considered switching up your career path and becoming your own #PetBoss™️, then this episode is for you…
And if you’re already a seasoned Pet Boss™️ Pro, it’s for you too! There are some hidden nuggets of pure gold information for any pet business owner– no matter what stage you’re in!
In this episode, you’ll learn:
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How to hone in on your unique skillset to choose which model of #petbiz careers works best for you.
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Ways to break into the industry, whether that means drawing a business plan up from scratch or taking over an existing business.
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Whether or not your plan is viable for the long term.
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The legalities surrounding starting your own business.
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How to get and KEEP clients through marketing, communication, and more.
If you want to be a Boss and sniff out your portion of a BOOMING industry, this is a great place to start. Grab your notebook, because your mind will be swarming with ideas after this one!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
While attending Global Pet Expo 2022, the Pet Boss Nation® team saw so many amazing outcomes happening already for pet business owners that were participating, so we decided to bring the action to you and share what happened while we were there.
Listen in for a peek behind the scenes with pet business coach Candace D’Agnolo and team member Jolanta Smulski, and to learn the top six amazing outcomes for attending a pet industry trade show. You’ll hear about how people reconnected, met for the first time, got unstuck in their business, learned new things, made an impact and got recognition!
We also celebrated Candace’s birthday at the show, as well as some of her incredible accomplishments. You don’t want to miss this episode!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Our guest in this episode is Anna Woodcock, owner of Brown Dog Bakery in Ankeny, Iowa.
Anna has more than doubled her annual revenue in just three years time, jumping from $400,000 to a whopping one million dollars. Not only that, but she truly loves what she does, even after 15 years in the pet industry. That’s a win-win!
Over the years, Anna has learned big and small lessons about revenue building, managing the many aspects of growth, and the pressure a pandemic can place on your business. In this episode, she’s spilling all of her secrets, including how she avoids the dreaded “B” word…
Burnout.
Listen to find out how Anna bosses her business leading to growth, success, and a genuine love for her job!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Has it been awhile since you’ve attended an in-person trade show? The Global Pet Expo is almost here, and we couldn’t be more excited to explore pet industry vendors and get to interact with Pet Bosses™️ in real life for the first time since February 2020.
In this episode, we’ll dive into all things trade shows. You’ll hear Candace’s top ten tips for maximizing your time at Global Pet Expo, or really any trade show you attend, so that you leave feeling accomplished, fulfilled, and excited.
Candace covers:
- How to make sure your business is not a museum of outdated inventory.
- Drawing inspiration from other Pet Bosses™️.
- Organizing your time for maximum efficiency.
- Building connections on and off of the trade show floor.
- What tools to use to stay structured.
- What to pack to be fully trade show prepared.
- How to network before, during, and after the expo.
- Utilizing your experience as social media gold.
- Keeping track of your orders.
- Prioritizing your trade show goals.
Yes, Pet Bosses™️– this is the ultimutt episode for the tradeshow attendee! If you want to feel confident and prepared heading into this expo or any tradeshow you attend in the future, then this is the episode for you.
Plus, find out when Candace will be presenting at Global Pet Expo, and stop by to say hello!
After listening, you’ll be raring to go and antsy to hit that tradeshow floor!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Have you ever noticed how the pet industry is so female-driven? In our Pet Boss Club™️ alone, 95% of our members are women! That’s why we’re dedicating this episode to female petpreneurs in honor of Women’s History Month. For this conversation, I reached out to one of the few voices speaking up for female entrepreneurship in the pet industry, Tori Mistick.
Tori is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. We talked about why it’s important to dedicate space and resources just for women, and the interesting direction the pet industry is headed. You’ll also hear about Tori’s unique journey with her own podcast and three of her favorite female petpreneurs she has interviewed herself.
You’ll walk away from this episode feeling inspired and supported as a #girlboss!
Meet our Guest!
Tori Mistick is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. Her mission is to help women live their best lives their with dogs - as pet parents and petpreneurs! Her dog mom advice has been featured in BuzzFeed, Good Morning America and The Wall Street Journal. Tori is guardian to two chocolate labs, Lucy and Burt (who she adopted as a special needs senior dog). Their favorite activities include discovering new hikes and coming up with canine enrichment activities to do together.
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Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
In this week’s episode, I’m keeping it real – running a business is hard! I know some of you are going through tough times, and I want to help remind you that it’s only a season and you can take control of your future. I’m talking about what challenges entrepreneurs like you are facing, the decisions you have in front of you and how to get through them.
Whether it’s working the hours you want, getting paid what you deserve, spending time with the people (and pets) you love, or even expanding your business and preparing to sell it one day, we’re in different places in our journey and are headed to different destinations. But there are a few things we all can do to make our businesses support the lifestyle we want.
I’m sharing my problem-solving method you can use to find solutions, test new ideas, and get more efficient with your time, so you can fill up your cup and show up as your best self.
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Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
In this episode, I help you shift your mindset about competition and open your eyes to the unlimited potential for your business.
We’ll go on a journey together from a place of scarcity to a place of abundance where you’ll see there is enough business to go around for everyone. Along the way, we’ll crunch some numbers to understand the true size of your market and who is your real competitor. Then we’ll talk about the reasons why community over competition is important, ways you can handle bad energy and attitude when it happens, and how you can connect and coexist with your competitors.
By the end of this episode, you’ll understand that competition is actually really good for your business and how we are better together as a community and not alone as individuals. Because this business thing is hard and worrying about what other people are doing limits you from your full potential.
Everyone needs to listen to this episode, and we hope you share it with your competition!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
The last two years have been challenging for everyone, but pet professionals like Carly Patryluk, owner of House of Paws and member of the Pet Boss Club™️, found ways to turn these challenges into opportunities and create record-breaking revenue in their pet businesses.
In this episode’s interview, you’ll get inspiration and advice for ways you can lift up your pet business using events and promotions. Hear about how Carly went from $11,000 a month in revenue to now almost $60,000 a month in just two and a half years after opening her business – only a few months before the pandemic.
If you’ve been concerned about organizing events in these uncertain times, you need to listen to this interview! Carly shares how she navigated hosting events during the pandemic and lays out one of her favorite promotions that recently gave her a record sales day.
Press play to learn these secrets to success in the pet industry!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
It’s not your customer’s job to remember you. It’s your job to remind your customers how amazing it is to do business with you. In this episode, we’re spicing things up and kicking your event calendar up a notch to help you bring in more money, attract new customers, and raise awareness about your business.
If you’ve ever planned an event before, chances are you may feel that they take a lot of time to plan and are hard to make a success. But with the right signature event, any pet professional can successfully increase their sales!
In this episode, I’m sharing three promotions you can implement right away to give you something to talk about, encourage customers to come in more often, and get them talking about your business.
- Games - BINGO, Candyland, Scavenger Hunt
- 5th Saturday Sales
- Challenges
After you listen to this episode, you’ll want to have a robust event and promotion calendar as part of your marketing plan. And once you host one of these signature events, you’ll be wondering why you didn’t do it sooner!
So, grab your notebook and pen and press play to get started!
View Transcript
Show Notes
Join Us Online
- Find us on Facebook
- Join our Free Pet Industry Facebook Group
- Follow us on Instagram
- Read our Blog
Whether you love marketing or hate it, you have to do it in order to grow your business! In this episode, Candace D’Agnolo, the CEO and Founder of Pet Boss Nation®, sat down to talk to Pet Boss Club™️ members that have had tremendous success with their independent pet business marketing with the help of Pet Boss resources and one-on-one coaching.
Listen for business marketing tips and tricks from Amanda McReynolds and Flo Glodde of Pure Pet in Carbondale, IL, who’ve had their fair share of learning lessons and experiences over the years, and are now killing it on social media and in email marketing! They’re spilling their secrets about how they made marketing magic happen and saw incredible growth in customer sales.
You’ll want to grab a piece of paper and pen to jot down their marketing ideas that you, too, can use to increase your following on Facebook and Instagram and convert followers into customers. And you won’t want to miss best practices for activating and maintaining your email list, and mistakes to avoid when organizing pet events!
Ready to uplevel your marketing game? Press play on this episode to learn how!
View Transcript
Show Notes
Join Us Online
- Facebook Page
- Free Pet Industry Facebook Group
- Website
Hear all about the journey of Candace D’Agnolo, the CEO and Founder of Pet Boss Nation®. From failing to scaling, broke to naming her price and selling businesses, and from chained to her storefront to traveling the world. She has experienced firsthand the extreme struggles and successes of pet ownership since 2004 in starting and running three businesses. In this episode, you’ll hear about the early years, the hard years, and then the "She finally figured it out" years that happened before she even started Pet Boss Nation®!
In this episode, you’ll hear all about the blood, sweat, and tears (along with the drama) that went with running a dog empire while managing multiple locations and types of businesses. Believe us when we say that she’s seen everything, from several recessions, employee theft, huge bank debt, to personal hardships; and a lot of these came from simply growing too fast in her businesses, among other things shared in this episode.
Halfway through her pet career Candace learned that she really loved small business and invested heavily in her professional and personal development. She welcomes you to learn from her experiences so you don’t make the same mistakes, and be inspired by her journey to go for your dreams! Whether it’s that you want to be out of debt, pay yourself, build the dream team, take time off, open another location, or retire, whatever it is, we are here to support your dream and help you achieve it.
Press play on this episode to get all the juicy details and inspiration you need in your pet business!
Access the episode transcript here: https://bit.ly/petbosspodcast4
Access the full show notes here: https://petboss.com/episode4/
Join Us Online
- Facebook Page
- Free Pet Industry Facebook Group
- Website
My guest today says less 4% of pet professionals are people of color. If you’ve ever been to a pet industry trade show, pet consumer expo or conference you may have noticed that it’s a bunch of white people.
Black-owned brands, businesses and pet professionals are underrepresented in the pet industry. In today’s podcast episode we talk about it, we celebrate new initiatives and provide some resources to explore how we can do our part in supporting these awesome pet bosses.
Lashonda Geffrard is the co-owner of a pet grooming salon in Ocoee, FL called The Paw Shop. She’s had a record year in 2021 and even just purchased a new mobile grooming vehicle to expand into those services this year.
On top of running a successful salon and charity, last year, Lashonda launched the Black Pet Business Network, a non-profit bringing together like-minded pet industry business owners, professionals and influencers with the mission of growing strong black pet brands. I love her spirit and courage to step up as a leader.
Get the full episode transcript here: https://bit.ly/petbosspodcast3
Access the full show notes here: https://petboss.com/episode3
Join Us Online
- Facebook Page
- Free Pet Industry Facebook Group
- Website
Are you actually successful or accidentally successful in your pet business? Sure times are good right now! You might be riding high on the fact that so many people got pets over the last two years. But, what happens when things change AGAIN? Because they will. There’s always good and bad times in business… that’s why they often compare it to a roller coaster.
In this episode, Candace D’Agnolo shares the five key areas of customer retention and dives deep into each with examples and suggestions on what you can do to overcome obstacles, too.
The Pet Boss™️ Business Success Cycle is a circle and includes the following points…
- Meet New People
- Build a Relationship
- Ask for the Sale
- Sell them More
- Maintain the Relationship
Get the full episode transcript here: https://bit.ly/petbosspodcast2
Access the full show notes here: https://petboss.com/episode2
Join Us Online
- Facebook Page
- Free Pet Industry Facebook Group
- Website
It’s here! Our very first Pet Boss™️ podcast!! This episode is JAM PACKED with pet business tips. So, grab your notebook because Candace D’Agnolo, your show host, CEO & Founder of Pet Boss Nation® is sharing the 5 biggest lessons she’s learned over 20 years of owning and operating her pet businesses.
Pet Boss Nation® is a global collaborative community, helping pet professionals move from their passion of pets to being profitable pet bosses. We’re turning 5 this month! From 0 to a community of 4,000 pet industry professionals, we grew an experience that was desperately needed in the pet industry.
This year clients are hitting their first 7-figure revenue mark, pet pros are taking vacations and even moving to their dream countries while they manage the business from afar. We have members hiring their first employee and some committing to watch their finances better or even getting over the fear of being on camera.
Here are the five areas that helped Candace AND hundreds of other Pet Boss™️ Clients:
- Secure Your Brand Assets
- Protect Yourself
- Community Over Competition
- What Doesn’t Kill You Makes You Stronger
- Your Online Presence Matters
Press play on this episode to get all the extra details on each of the 5 success lessons!
No matter where you are right now, the lone wolf or the alpha dog, know that we all start somewhere and we’re all on our own journey. We can guarantee that listening to this podcast will give you a holistic approach to your pet business!
This is just the beginning of our journey together!
Get the full episode transcript here: https://bit.ly/petbosspodcast1
Access the full show notes here: https://petboss.com/episode1
Join Us Online
- Facebook Page
- Free Pet Industry Facebook Group
- Website
This is a podcast for the local pet business owner. Get foundational business tips mixed with the latest secrets of what’s working now, especially in this challenging world. Hear honest conversations from industry peers working the streets of Main Street, where dog business is BIG business. So, if you’re a pet supply store, grooming salon, dog daycare, boarding facility, pet sitter or dog trainer - we welcome you! What really sets this show apart from others in this space is that your show host, Candace D’Agnolo, the CEO & Founder of Pet Boss Nation® - has started, scaled and sold successful pet businesses in almost every niche of the pet industry. Not only that, but her business had multiple locations, a team of 30 people, and annual revenue hitting multiple 7 figures. What this means for you is that you’ll get a holistic approach from someone who’s been on your biz journey from start to finish. Intrigued? Press play.
Connect with us! * PetBoss.com - learn more and access our blog
* Pet Industry Facebook Group - https://www.facebook.com/groups/petbossnation/