Shoppernomics: Recent Episodes
Phil
Decision Breakers president, Phil McGee, interviews authors of academic papers on the topic of shopping behavior and decision making.
Phil & Peter discuss two topics: Priming at retail and the impact of technology on shopping behavior
Phil McGee, President Decision Breakers, and Jeff Inman, Albert Wesley Frey Professor of Marketing at UPenn, discuss the Needs-Adaptive Shopper Journey Model.