Let's Talk About Brand: Recent Episodes
Christine Gritmon
Weekly conversations with experts to help YOU level up your personal brand. New podcasts every Monday.
Join our Twitter chat, #ChatAboutBrand, every Tuesday at noon ET:
https://www.twitter.com/cgritmon
Check out video episodes every Friday on YouTube:
https://www.youtube.com/c/christinegritmoninc
Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner.
He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry.
In today’s episode, Mike is going to walk us through the development of his brand journey from being the white paper guy to the social media guy and into his newest mission. So many great lessons to be learned!
Tune in as we talk about:
[00:00] Welcome Michael Stelzner
[04:28] How white papers launched Mike Stelzner's personal brand
[10:25] How did Mike pivot from being "The white paper guy" to social media?
[14:30] How did Mike build up his contacts in an industry he was relatively new to?
[16:45] How did Social Media Examiner Start?
[18:47] How did Mike move people from online content to an in-person conference?
[22:42] How does Mike balance three brands?
[25:37] How does Mike find up-and-coming industry voices?
[29:33] What should you do if you are asked to be on stage?
[30:25] What characteristic does Mike think makes someone successful?
[32:00] What is Mike's current mission?
[34:11] How to connect with Mike
Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
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This week I’m excited to talk to fellow brand designer, Liz Mosley!
Liz was originally a stationary designer before recognizing her knack for branding creatives. We’re going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She’s going to share with us important considerations when branding for creatives because it is a bit different from other types of personal branding.
We are also going to talk about the evolution of Liz's own personal brand, and we’re going to get to the things that she has learned from her own podcast, Building Your Brand.
Tune in as we talk about:
[00:00] Welcome Liz Mosley!
[02:26] How did Liz come to focus on branding?
[07:09] What has it been like for Liz to brand herself?
[09:06] How did you brand Liz Mosley Designs when it was a stationary company
[15:30] How it's different working with a fellow creative on the creative elements of their brand?
[18:42] What are the elements that creatives need to have in their branding?
[23:04] The story of Liz's brand transition
[27:30] How has Liz's podcast fit into her brand?
[31:20] Connect with Liz Mosley
Contact Liz Mosley
Podcast: Building Your Brand - https://www.lizmosley.net/podcast
Website: Liz Mosley Design - https://www.lizmosley.net/
Social Media at LizMMosley
Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
While a personal brand is … well…personal. It isn’t something you should work on defining on your own.
But have you ever thought about working with personal brand coach? Do you wonder what it would be like? What would you talk about? What conclusions would you walk away with?
This episode is going to be a little bit different. In this episode, I’m going to give you a little taste of what I do with clients in my personal branding work.
It's not like a whole session, but my brilliant podcast editor, Sarah Scott of Sarah Scott Studios, has said to me, “I think it might be interesting to see you do your thing on an episode.”
And so I've turned that right back around on her and said, “how about I do it with you?”
She of course agreed!
So I'm very excited for today's conversation with Sarah about her personal brand.
This is not nearly as thorough or as specific as I would do with an actual client, but I wanted to give you an episode that hopefully you could take some of this discussion back to yourself and use it to figure out some more of your own personal brand.
If you want to take a look at the guide I gave Sarah before our session you can download it here: https://www.gritmon.com/prework
Tune in as we talk about:
[00:03] Welcome! This episode will be a little different!
[01:31] Introducing the Guest: Sarah Scott
[02:49] Sarah's Journey from Healthcare Consulting to Podcast Management
[06:41] The Importance of Niching in Business
[09:41] How Your Experiences Can Lead to Building Your Personal Branding
[12:50] The Power of the Personal Brand Coaching Pre-Work
[14:21] Digging into Past Experience for Your Personal Brand
[23:30] Blending Skills to Define Your Personal Brand
[29:00] Building a Personal Brand
[32:33] One way Christine built her brand
[33:14] Choosing a platform for your brand
[35:49] Benefits of Establishing Your Brand
[38:34] The Power of Networking to Build Your Brand
[47:30] Defining Your Brand: The Struggle of Self-Representation
[51:42] Generous Curiosity: The Key to Successful Branding
[58:26] Where to Find Me: Connecting with Sarah Scott
[59:18] Wrapping Up: The Journey of Personal Branding
If you are ready to start taking your personal brand seriously. Start by downloading my Personal Branding Worksheet at https://www.gritmon.com/prework
Contact Sarah Scott
Website: Sarah Scott Studios
Linkedin: Sarah Scott
Show Links
https://www.gritmon.com/ltab/lets-talk-about-personal-band-coaching-session-sarah-scott
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Today I'm really excited because I'm so happy to have finally had this conversation with Kaitlyn Barclay.
Kaitlyn Barclay is the CEO and co-founder of Scout Lab, which is an agency that helps startups with their branding, communications, and marketing. The focus of her work is on founders in addition to being one herself.
Kaitlyn and Scout Lab especially work with founders who have a mission behind their work, whether it's planetary health or actual health. She works with and advises founders who stand out in their fields. Many of whom are women, people of color, and part of the LGBT+ community.
So today, Kaitlyn and I are going to discuss the development of her personal brand, which really started with developing her reputation in the market by doing the work and absorbing as much as she could from other startup founders. She talks about what influenced her to become an entrepreneur and how storytelling is such a large part of building a brand.
And finally, we're going to hear from her about how she put together her personal brand, how that is influenced by being a co-founder and the things that she personally struggled with.
Tune in as we talk about:
[00:00] Welcome Kaitlyn Barclay!
[03:37] Where did your career start, and how did it get to that point?
[07:09] Why did Kaitlyn decide to work with other companies first, rather than starting her own company? And how did that help you later?
[10:41] How did Kaitlyn's reputation get her into FitMob?
[13:21] Why is it that Kaitlyn decided to focus on building brands for startups? What is the focus of Scout Lab?
[15:50] How did Kaitlyn's personal brand change when she made the shift from consultant to agency founder?
[19:05] How does a two-founder brand work when it comes to those personal brands and how do those personal brands serve the agency?
[23:03] How does Kaitlyn help founders tell their stories?
[25:59] How does Kaitlyn help founders find the balance between professional and personal stories while highlighting their differences?
[28:22] Does a founder's personal brand help them build trust for investors and partners?
[31:00] What do you personally as Kaitlyn struggle with or have you struggled with the most in the past when it comes to your own personal brand?
[34:06] How to connect with Kaitlyn Barclay
Contact Kaitlyn Barclay
Website: Scout Labs - https://www.scoutlab.com/
Email:Kaitlyn@scoutlab.com
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging.
So that is, of course, what we are talking about today.
We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your brand.
Tune in as we talk about:
[00:00] Welcome Kate DiLeo!
[02:10] How do you define brand?
[04:16] How did Kate start to build a SaaS (software as a service) brand technology?
[06:28] Are there differences in the approach to building a personal brand vs a company brand?
[08:00] What about B2B or B2C, is there a difference in the brand messaging there?
[09:50] How does a brand get the consumer to ask "Who am I?"
[12:05] Where does brand messaging fit in with your overall marketing content?
[14:44] What do brands need to have in order to have a strong brand message
[17:03] When did brands shift from being aspirational to being real and relatable?
[20:10] Let's talk about becoming a personal brand inside of an organization
[22:55] How did Kate start her personal brand?
[28:05] What is the most effective way to get your brand message out there?
[30:18] Catch up with Kate DiLeo
Contact Kate DiLeo
Website: https://katedileo.com/
Linkedin: https://www.linkedin.com/in/katedileo/
Instagram: https://www.instagram.com/katedileo/
Show Links
https://www.gritmon.com/ltab/lets-talk-about-Building-Your-Brand-Messaging-Kate-DiLeo
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
On today's episode, I want you to be inspired by the personal brand story of George B. Thomas.
I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives.
Today we are going to talk about how he first grew his personal brand by aligning himself with other companies and what that led to. We're going to talk about his adventures within agencies and how they helped him to continue to evolve his brand. Then we will talk about the next phase of his career as he launches his own agency and how all that work became the unknown foundation that allowed him to launch quickly.
Finally, we talk about his newest initiative that goes beyond his agency work and speaks to the core of what he's always been about, which is, corralling untapped human potential and encouraging others to go for it the way others have encouraged him along his journey.
Tune in as we talk about:
[00:00] Welcome George B. Thomas!
[04:34] How did George start his personal brand?
[07:51] Personal Brand Lesson: Be very careful that you don't let what you think are weaknesses stop you, because many times what you think is a weakness can be your strength.
[09:14] What was George doing (before video, podcasting or any internet content) that captured the attention of Marcus Sheridan?
[11:03] Personal Brand Lesson: If you’re sitting in an organization you can become a leader. You can be a thought leader. Even if you're not the owner, even if you don't work for the organization that you're teaching the things around, that's the power of building a personal brand inside of the organization.
[15:31] When it comes to building a personal brand remember that different people engage with different types of humans. So its not a competition with others - you are just reaching the people you were meant reach and others are reaching the ones they are meant to reach.
[19:42] How George decided to start his own agency and how the work he had done on his personal brand helped him launch quickly.
[24:07] How does George decide what opportunities he is going to align himself to?
[29:18] What is next for George?
Geroge B. Thomas Podcast
HubHeros
Beyond Your Default
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Have you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again!
Today I’m talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are.
To do that we first define what a brand and culture is and we discuss what it means to make a measurable change in a culture. We also talked about how you find the message that your brand will be the vessel for. Then we wrap it up with a marketing lesson from Picasso.
Emmanuel Probst is the head of global thought leadership at Ipsos (one of the largest market research firms). He also teaches brand strategy at UCLA, and he's the author of "Assemblage: The Art and Science of Brand Transformation."
Tune in as we talk about how personal brands can make an impact:
[00:00] Welcome Emmanual Probst!
[03:09] How do you define a brand?
[06:52] How do you define culture?
[08:22] At what point are you considered to have a personal brand?
[11:20] Should you follow your gut or data when it comes to marketing your brand?
[14:02] Is there a separation between the person inside the brand and they things that are selling?
[17:51] How can you find the core message for your personal brand?
[21:20] What roles do influencers play?
[24:46] What marketing lessons can we learn from Picasso?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
What comes to mind when you think of personal brand design? Is it fonts? Colors? Logos? Images? Templates? All of the above? Or maybe none of the above?
That is not all that uncommon, a lot of people, when they think of design, they think of a consumer brand or something like that, or, some big corporation, but personal brands also need some design love too.
Today I’m talking with brand designer, Amy Walker from Bloom Creative about,what goes into brand design, what type of visual branding is useful for a personal brand to have, what brand parameters make sense for a personal brand to have and so much more!
While there are no hard and fast rules when it comes to personal brand design, Amy has worked with many people to design their personal brands, so she's going to tell us her expert opinion on what are good things to think about when it comes to designing your personal brand.
Tune in as we talk about the following design choices for personal brands:
[00:00] Welcome Amy Walters!
[02:36] What is the core of every personal brand design?
[04:05] How does color psychology play into selecting a brand color?
[10:22] What is important when it comes to visual branding for personal brands?
[13:03] Should personal brands have a logo?
[18:08] How do photography and brand images come into play with personal branding?
[20:39] What are some of the digital assets that are needed for a personal brand design?
[24:11] What is included in a personal brand design guide?
[26:03] What are the limits for colors and fonts in a personal brand?
[30:03] What should be taken into consideration as a brand evolves over time?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
How do you feel about selling in your business? If the very thought makes you feel ‘ick’, then you are not alone.
But what if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today’s episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a strong personal brand.
Tim talks to us about how people are buying from people which means that ultimately they are buying from people that they know, like, and trust (shout out to Bob Berg). So it's our goal to show the world that we are not just another sales person and we are going to do that by leveraging social media. And Tim will give us some ideas on how we can do that.
Tune in as we explore:
[00:00] Welcome Tim Hughes
[03:31] What is the problem with the approach that most people make with sales today? And how can that be solved?
[07:12] What should your personal brand (on social media) look like? How does having a personal brand work with or replace a buyer's need to search for information? Why do we trust people's opinions over research (in some cases)?
[15:49] People want an experience that is rent-free. Meaning that they want to connect with you, but not end up in a funnel or a sales cycle. So how can companies position their salespeople in a way that their customers go to them and not directly to the company?
[21:32] What kind of content should you be using to create a strong personal brand primed for social selling?
[26:55] How can companies create programs that encourage the development of personal brands?
[29:02] What are Tim’s thoughts about using email lists? And how can you protect your brand from the constant changes in social media platforms?
[34:20] Can this approach be scalable? And should it be?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Have you ever wanted to write a book?
This week’s episode has the goods on personal branding and book publishing.
If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to?
Mindy Gibbins-Klein, a.k.a. The Book Midwife, has helped hundreds of people get their books out of their heads and onto the page⏤and ideally, into the hands of people who can benefit from those books and from those ideas. Mindy is the author of "The Thoughtful Leader," and that title really sums up the various work that she does⏤not only in book coaching, but in leadership consulting as well.
Tune in as we chat about:
[01:42] Is publishing easier or harder these days?
[06:18] Where should people be personally or professionally before they decide to write a book, especially as it relates to a personal brand?
[08:59] Is there a good (or bad) reason to write a book? What should your motivators be?
[10:39] What are some ways that writing a book can be part of an overall personal branding strategy?
[16:51] What commonalities are seen in books that are well-leveraged within personal brands?
[28:18] How did writing a book impact Mindy's own career?
[33:37] What are some things you should consider before starting to write your book?
Contact Mindy Gibbins-Klein
Book Midwife - https://bookmidwife.com/
MindyGK - https://mindygk.com/
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!)
So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to).
Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is the co-founder and head of Farotek, a digital marketing agency that really has leveraged AI and AI's impact on SEO.
Today we are diving into AI and branding. I'm big on personal branding, but as we discussed today, when it comes to AI, you get out what you put in. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues right now with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.
Tune in as we talk about:
[03:29] How is Artificial Intelligence (AI) defined?
[05:18] Can AI be trained to sound like you and your brand? What is the best way to train it? Is AI a utility for my brand? Chris tells us what chat priming is and the right and wrong ways to do it.
[11:36] How do you use the AI to know more about your audience?
[13:21] We all know that the information found on the internet is not reliable. So what information is being fed into these AI tools to teach them? Can we rely on it?
[17:34] Can we protect our thought leadership from feeding the AI and eventually from informing our competition?
[20:49] How is AI impacting SEO performance on content creation?
[23:08] Chatbots are a rudimentary AI. Some things that Chris has seen would blow your mind![25:31] Will AI replace humans?
[27:07] What are three ways brands can get started using AI to help them with their branding efforts?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Season 4 premiere of Let’s Talk About Brand!
I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way.
If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.
I am excited to welcome Jack Appleby!
Tune in as we talk about:
[00:00] Introductions
[01:43] Welcome Jack Appleby!
[04:41] When working to build a personal brand, freely share your insights to build a community that will help you establish a strong personal brand.
[06:21] How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?
[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?
[15:02] Jack never started out to be a content creator; when was he ready to take the leap and become one?
[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?
[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?
[25:59] Jack Appleby: Basketball Star? What lessons has Jack brought with him to build a completely different kind of audience?
[34:13] What three things does Jack recommend you do to grow your LinkedIn community?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
It’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and collaboration in content creation. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community.
Pat Flynn is a successful entrepreneur and passive income advocate. He believes that passive income is achievable through upfront work and strategic automation. Pat has a diverse portfolio of passive income sources, including books, online courses, workshops, and YouTube channel revenue. His dedication and hard work have led to a seven-figure per year income.
Tune in as we talk about:
[00:00] Introductions
[02:21] Let’s clarify this, what is passive income (and what is it not)?
[06:45] What was Pat Flynn’s first entrepreneurial venture?
[4:24] Learn more about some of Pat’s income streams
[10:26] How did Pat start to build his personal brand?
[14:47] How did Pat move his personal brand into a company brand?
[21:46] Pat tells us about the development of Deep Pocket Monster.
[19:00] What does Kimmy look for in the brands that she wants to invest in?
[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.
[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is a hugely important part of branding. And today's guest, Kimmy Scotti has built brands from her own personal interests and as an investor in other people's brands.
Today we're gonna talk about what goes into brand building, what you really need to know if you're going to be building a brand, what the important elements of her brand are, and what she looks for as an investor.
Today’s guest is Kimmy Scotti. She is the co-founder of Fig.1, a serial entrepreneur and venture capitalist, is a self-ascribed skincare obsessive. She is also a founding partner at 8VC where she focuses on consumer and healthcare investments.
Tune in as we talk about:
[00:00] Introductions
[03:34] On a personal level, what are some brands that were part of Kimmy’s earliest experiences with brand affinity?
[05:43] Kimmy tells us about the accidental way she started her jewelry business at the age of 15.
[10:01] How did Kimmy become an investor and start 8VC?
[14:23] When you are highly creative how do you learn when to step in or stay out of a brand you are investing in?
[16:21] How does Kimmy advise on brands that are not in her area of expertise?
[19:00] What does Kimmy look for in the brands that she wants to invest in?
[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.
[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
In this episode I am speaking with Jonathan Trimble, founder of And Rising, to discuss the topic of conscious brands. Jonathan shares insights from And Rising's work in the consciousness space, ensuring both positive impact and founder well-being. We delve into the importance of a brand's consciousness and how it relates to consumer self-identity. The conversation highlights the shift in brand storytelling, with an increased focus on product origins and sustainability. We also discuss the focus that brands must have on putting functionality first for eco-friendly products and the need to offer superior alternatives. Jonathan emphasizes the importance of providing opportunities for consumers to engage with brands beyond purchasing products. He also shares his hope for a future where regenerative business models dominate. The episode wraps up by talking about the challenges faced by founders in maintaining their well-being and balancing their mission with self-care and how And Rising is helping.
Tune in as we talk about:
[00:00] Introductions
[02:49] Jonathan tells us about what And Rising is all about and what conscious branding and conscious companies mean to them.
[07:09] How do brands drive consumption of their products while also framing it as something that will actually is making a perceptible difference in the world?
[10:15] How does And Rising make sure that the brands they are working with aren't just talking the talk, but are actually walking the walk of consciousness as a brand?
[15:08] How much of the operational details should be shared with the consumer when marketing and branding a conscious brand?
[19:28] How do companies make sure they don't niche down too far into only the most hardcore consumers with their messaging?
[20:36] What are some ways that brands can get consumers engaged that don’t include purchasing?
[25:51] How do founders of conscious brands differ from ordinary founders?
[29:19] How does And Rising work with founders to make sure that they're not just making the world a better place, but that they're able to be in a good place in the world as well?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive bullshit detectors in this stage of capitalism, shall we say. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool.
Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.
Today’s guest is Tamsen Webster. Tamsen is part keynote speaker, part message strategist -- and all about building big ideas. She has combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer into a simple way to change how people see, and what they do as a result.
Tune in as we talk about:
[00:00] Introductions
[03:12] What is a brand?
[04:29] What are some of those actions that companies take that give people these experiences that inform the brand impression?
[07:31] Are we expecting too much of brands today? Especially as we seem to anthropomorphize them so much more.
[17:16] How do brands really speak to their audience without it feeling like they are trying to hard to “fit in” with them?
[22:36] How can companies make sure that the actions they are taking to create their brand and impression are actually going to create that impression that they hope for?
[34:08] In conclusion, Tamson Webster, what question does your personal brand answer? How does it answer it? And what are your beliefs that drive what behaviors that drive what brand?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Today is all about branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really, really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.
Today’s guest is Yash Chavan, the founder of SARAL: The Best Influencer Marketing Tool on the Planet right now.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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This week's conversation about brand conversations was a really, really great conversation. Our guest, Brooke Sellas, literally wrote the book on brand conversations, and this is such an important part of both customer care and brand impression.
We talked about different ways that those conversations can take place, whether it is in public, on social media, on dark social, or one-on-one. We talk about the team that you should have in place and how you should prepare them to make sure that those conversations put the best foot possible forward for your brand, and we delved into emerging technologies such as Chat and AI when it comes to customer conversations.
You won’t want to miss this conversation about conversations.
Today’s guest is Brooke B. Sellas. She is the founder and CEO of B Squared Media LLC, which is a social-first marketing agency that has a special focus on customer care. She is also the author of the book Conversations That Connect.
Tune in as we talk about:
[00:00] Introductions
[02:40] How did conversations become the focus?
[05:47] Should the social media team be separate from the customer care team and even the sales team?
[07:39] What are the different types of conversation that happen with brands on social?
[11:51] Is social media a sales channel or a branding channel?
[13:59] Should social media managers be trained in sales or should companies have sales teams that step into social conversations?
[18:30] What are Brooke’s feelings about the use of chatbots and AI in brand conversations?
[22:45] When should brands step into conversations found through social listening?
[24:57] In Brooke’s opinion where should conversations take place on dark social or in public?
[26:39] What are some of the common things that brands are missing and what should they be taking advantage of in conversations
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Do you know what Beyonce, Jesus Christ, and Patagonia have in common?
They all have brands that have shaped the culture that surrounds them.
In today’s branding conversation, I am talking to Dr. Marcus Collins. We talk about what your brand needs to do if you want to fit into a certain cultural framework, and especially if you want to smash it and really forge your own path within the culture.
Today’s guest is Dr. Marcus Collins, he studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers who aim to put ideas in the world that inspire people to take action.
Tune in as we talk about:
[00:00] Introductions
[02:41] How do we define culture?
[05:05] How do the disciplines of sociology, anthropology, and psychology bring context and insight to a marketer?
[09:31] How can brands balance taking cultural context into consideration but also stand out in the market?
[14:29] How can brands let go of trying to get the cultural context right for everyone and focus on those that their message is for?
[21:29] What are some key factors that enable a brand to transcend and almost become a culture unto itself?
[21:21] What is social contagion? How can brands learn for it to leverage its influence?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Is there a connection between boudoir photography and branding photography? You bet there is!
They both require you to be both vulnerable and confident enough to show up in your own way!
Stepping into the spotlight of your own personal brand can be a very empowering activity, and it really does involve empowering yourself with a certain amount of fearlessness to show up as your true self, to bring your personality into it and to just really say here’s who I am, here’s what I stand for and what I am all about.
But how does that empowerment come across in your brand photography? Tune in to find out.
Today’s guest is Tigz Rice, a UK-based Empowering Portrait Photographer, who helps fearless humans re/connect with their bodies & feel empowered, confident & unapologetically present in both their personal and professional adventures.
Tune in as we talk about:
[00:00] Introductions
[03:03] How did Tigz become an empowerment photographer?
[06:16] People tend to have mental blocks when it comes to showing up as our true selves, how can a photographer work with you through that? Or does the work need to be done first?
[08:23] What is it about capturing our image that freaks people out so much?
[09:26] How a photograph express the why as a person or their business?
[11:39] What is the difference between a headshot and a branding photo?
[13:07] How should you prepare for a branding shoot?
[15:40] What is a lifestyle shoot and why should you have one for your personal brand?
[19:37] How is the act of showing up in a different way for our brand photography, empowering?
[21:09] How can you use the images from a branding shoot?
[23:26] What are ways that you can bring personal elements into a branding shoot that won’t muddy your message?
[21:09] How can you use the images from a branding shoot?
[31:28] What is one tip that you would give people to help them through that process and get a little closer to being able to show up in that way?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Is your brand persuasive? What does that even look like? Do you know what elements your brand needs to have to be persuasive? If you’re not sure then you’re in the right place. Today we’re talking about what persuasion is, what it means, and what branding has to do with your ability to persuade.
Today’s guest is Jason Harris, author of the book, the Soulful Art of Persuasion, host of the podcast Soul & Science, and CEO of Mekanism
Tune in as we talk about:
[00:00] Introductions
[02:56] Jason defines for us what persuasion is.
[05:21] The art of persuasion has changed over the years. What does it look like now?
[06:52] People hate ads but love brands. What does that mean for you and your brand?
[10:18] How is your brand’s soul connected to persuasion and branding?
[14:08] How can you communicate to buyers that your brand is tied to a purpose and not just looking to make more money?
[18:00] How do you take your company from being one that has a soul and a purpose to making that a brand that people can truly connect with?
[22:09] What does your brand need to be persuasive?
[23:58] If your brand is failing to catch, do you know where to look?
[27:08] Jason and I both define brand.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell?
Today we're gonna be talking with sales and marketing coach Janine Coombes, who specializes in offerings.
Tune in as we talk about:
[00:00] Introductions
[2:23] How Janine got started with helping people define their offers.
[5:48] Why is it important to niche down?
[8:01] How do you find out more about your audience and what they really need?
[12:25] Let’s talk about pricing your offer!
[19:14] Once you have an offer, how do you make sure it sells?
[22:33] How do you put your brand into an offer so you can stand out from others offering the same thing?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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On this episode of Chat About Brand, we dive into the world of speaking engagements as a means of building your brand. Our guest, Bri Williams, a speaker coach, shares valuable insights on how to know you are ready to take the stage and take it from something you do occasionally to actually building a sustainable business.
We discuss the importance of having a signature talk, understanding your audience, and picking a topic you're passionate about. We also touch on the symbiotic relationship between speaking and branding, building relationships, and creating marketing assets such as headshots and bios. Join us as we explore the world of speaking and how it can help elevate your brand.
Bri Williams is a speaker coach. She works with professionals who are ready to leverage speaking to get to that next level in their career visibility. And she also works with entrepreneurs to build. Speaking businesses.
[0:00] Introductions
[3:40] How did speaking become Bri’s business?
[5:49] How do you know you are ready for a speaking career?
[9:56] How do you focus your talk so you don’t overwhelm your audience?
[13:07] Why you should be marketing your business through speaking
[13:59] How do you focus your efforts to find your signature talk and turn speaking into your business?
[19:15] How do you make sure that the speaking you are doing is actually building your business (and not harming it)?
[23:18] What assets do you need to have in place to begin speaking?
[25:28] What are two things that people commonly struggle with when they start speaking?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Today we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3.
I am talking with Benoit Vatere who is the CEO and founder of Mammoth Media, and he is absolutely at the cutting edge of new ways that brands are reaching their people and providing experiences both in the digital world and the physical world, and even somewhere in between.
Listen in as we talk about:
[2:33] How did brands leverage Web1? What was the mindset behind it and what did they hope to accomplish?
[7:50] How/When did the mindset shift from thinking of the web like a digital billboard to realizing that they could deliver a different experience to their customers?
[13:31] What were cutting-edge brands doing in early Web2 but before the rise of social media?
[16:17] How did branding and messaging change after the release of smartphones (especially the iPhone)?
[20:46] How were brands adopting the early phases of social media?
[25:01] What is really exciting about Web3?
[29:36] What should brands not ignore as we move into the latest phase of brand experiences?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't really have a brand.
So today we're going to talk all about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the gamut, whether we're talking B2B brands, B2C brands, or even personal brands.
We will talk about different ways to get your brand messaging out there from traditional PR, how PR and marketing can work together, and how brands can leverage events as PR opportunities.
I am talking with Gabie Kur, the senior VP of Code Word, a marketing agency that helps tech companies in both the B2B and B2C sectors get their name out there and build that brand recognition.
So whether you're working with a B2B brand, a B2C brand, or just building your own personal brand, this episode is definitely going to tell you all about how to leverage PR in your marketing efforts.
[0:00] Introductions
[2:50] What does it mean when someone says “get your brand ‘out there’”?
[4:01] What is the role of PR? And how is it different from marketing?
[5:22] Who does a PR campaign focus on?
[7:11] What do brands need to have in place to take full advantage of a PR campaign?
[8:58] How can PR and marketing work together to promote your brand?
[11:22] What PR activities should you focus on (when even the PR expert hates press releases!)?
[13:25] Do influencers play into a PR campaign?
[15:19] How can events be leveraged effectively to market your brand?
[19:50] Should your brand consider events as part of their marketing?
[19:50] Are there any unique ways to market your brand that most companies are not leveraging at this time?
[23:28] How does storytelling factor into a PR campaign?
[25:17] What can B2B, B2C and personal brands learn from each other when it comes to leveraging PR?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of.
I am talking to Erik Huberman CEO of Hawke Media, an agency that brings Fortune 500 company-style branding to companies of all shapes and sizes.
Listen in to learn:
[2:13] What does Erik do to help companies with their marketing and branding?
[4:56] What is the relationship between company size and market trust? Is being small a superpower or a disadvantage?
[6:59] How can smaller brands gain trust if they don’t have a large budget?
[8:41] What are some ways that smaller businesses can get press opportunities?
[11:01] If getting press opportunities means that you need to stand out, how do brands figure out how they do that?
[12:09] What factors make a brand fun to work with at Hawke Media?
[13:47] What are some common factors that indicate that a company is primed for growth?
[15:47] When is the right time for a brand to outsource their marketing to an agency?
[17:16] Why is it better to hire an agency than to build an in-house marketing team?
[18:58] What other opportunities do big companies have access to that smaller companies might not have?
[21:58]What are some of the best ways that a brand can get ROI from social media?
[23:58] What can big brands and smaller brands learn from each other?
[25:41] What three things are most important when building a brand?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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This week's topic is definitely one that is very relevant to a lot of brands, which is branding a micro-niche. This will be especially relevant if you are in B2B or tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today’s guest is going to show us how she has taken her experience in branding and marketing large B2C companies and applied it to a B2B micro niche.
Melissa LuVisi, the Chief Strategy Officer at tab32. tab32 is the leading innovator of dental practice management technology.
Listen in to learn:
[2:19] What has been Melissa's interesting career journey?
[4:05] What does a strategy office do?
[5:12] How did Melissa transition from larger niches into the micro-niche of dental practitioners?
[7:48] How do you build a following for a micro-niche?
[9:48] What has been her strategy behind the frequent rebranding?
[12:27] Where did Melissa first start when she started branding a micro-niche?
[17:07] What is the difference between marketing a large B2C niche and a B2B micro-niche?
[19:40] What does Melissa believe is the next thing that companies should lean into to get their brand out there?
[23:51] What are some things that bigger companies might learn from smaller ones and smaller companies could learn from the bigger ones about branding?
[26:47] What can B2C and niche B2B learn from each other as well?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Building internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting.
Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives.
Listen in to learn:
[3:10] What is thought leadership?
[5:42] What are the benefits to developing internal thought leadership?
[7:22] What is one reason companies are hesitant to develop thought leaders?
[10:03] How does Ashley’s role as a product marketer make her the perfect person to develop thought leaders?
[13:46] How should a company select its thought leaders?
[17:01] What are the best platforms or outlets for new thought leaders?
[20:34] How does Ashely help to develop thought leaders?
[22:16] How does Ashley work with new thought leaders to move beyond one piece of content?
[25:09] What are some of the benefits Ashley has seen from developing thought leaders?
[27:43] What can a smaller company do to begin to develop thought leaders?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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"Brand Sustainability" Here is a term that means different things to different people, different brands, and even different industries. But what is it really and how should your brand respond?
Katie Klencheski from SMAKK Studios discusses what brand sustainability is and how brands can make a meaningful impact that resonates with their customers.
Listen in to learn:
[2:50] How is sustainability defined?
[5:21] What is cause-washing and how can companies avoid it?
[7:55] What do different generations expect when it comes to sustainability?
[10:14] Can small changes really have an impact?
[13:03] Why is it so hard for companies to change and is it really worth the effort?
[15:05] Is absolute sustainability possible?
[18:43] Are consumers focused on the right things when considering sustainable brands?
[22:16] What practices are emerging among companies?
[25:43] How can companies stand out when sustainability is expected and not a differentiator?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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"Thought Leadership." We've all heard the term. But what exactly does it mean, and who can it benefit?
Katie McKiever discusses why thought leadership matters for ALL professionals⏤even those with employers⏤and how we can earn some of it for ourselves.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
A strong network and a strong personal brand are not the same thing. But they can certainly benefit each other⏤or, if done poorly, damage each other.
Beth Granger discusses how crucial the right networking can be to building your personal brand, and how to ensure you're communicating your brand well to new connections, whether in person or online.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
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So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we're meant to do⏤the rest be damned.
Transformational coach Kute Blackson has seen the power of surrender to set people free to be their greatest selves. We discuss how surrender is an essential step to bringing greater purpose to our brands⏤and lives.
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No, you don't have to invent something totally brand new and different in order to have an impactful brand...but it certainly doesn't hurt to buck trends and chart your own branding path sometimes!
Robin Albin has helped create unique brand positionings and voices in a variety of industries. She discusses how to make sure your brand stands out from the crowd in a memorable way.
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Self-empowerment is, of course, one of the benefits of a strong personal brand⏤but the strongest opt to bring others up along with them.
Throughout her varied career, Allison Walsh has always made it a priority to use whatever power she has to empower others in turn. She guides us through some ways to do it and why it matters.
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We know how important it is to determine how our brand looks (colors, fonts, even people), speaks (brand "voice"), and feels...but what about how it sounds—literally? What about how it moves?
In his work creating multimedia pieces for brands, David O'Hearns has learned the importance of sound and motion in creating and conveying an overall brand impression. We discuss what that means and how to define it.
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What makes your brand worth listening to?
It's all about the story your brand is telling—and how.
Scott Newman of work x work and On Air Fest discusses the importance of telling your brand story through content, with a focus on podcasting as a uniquely powerful medium.
You don't need a fancy origin story to be "super"—you already are!
Dana Bowling tells us how to figure out what makes ordinary ol' you simply MARVEL-ous by figuring out your own superpowers—then wearing them like a badge of honor (or even a cape!).
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"Personal branding" can seem like somewhat murky territory. If only there were some kind of guide you could follow while constructing it...
Well, good news!
Professor Karen Freberg has boiled down personal branding education down to a clear, easy-to-follow "blueprint." Today, she shares the system she's taught to hundreds of students—and even turned into a personal branding simulation with Stukent!
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Even though we talk about "brand" here every week, it can still seem like a nebulous concept. What is a brand? How do you figure yours out? How do you express it to others?
Shelley Röstlund has branding down to a science. Her well-defined system for building brands has helped hundreds—and will hopefully clarify the process for you as well!
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We all think we know what a "story" is—but what is a brand story? What elements need to go into it, and what can it do for us?
Master "business storyteller" Park Howell gives us his proven structure for coming up with a business story and expressing it in the clearest, most impactful way possible.
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If you don't have a brand positioning, you won't have a brand for long. But what is brand positioning, and what are some of its most important elements?
Todd Irwin of Fazer (not "Frasier," as I erroneously pronounced it at first!) helps brands strategize their brand positioning all the time—as well as how to leverage a tactic he terms "de-positioning." We dive into what all of that means, why it's important, and how to work on it for your own brand.
How can brands build trust—and how has the internet changed that?
Chris Brogan has been on the forefront of internet culture, helping brands adjust to building relationships online since the beginning. We discuss managing online reputation, the importance of genuine engagement, the rise of influencer marketing, and the constants of trust-building—both on- and off-line.
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AI art isn't just for bizarro DALL-E experiments—when done deliberately, it can be an incredible tool for creating an endless supply of relevant, on-brand images, to a degree that stock sites cannot even begin to touch.
Branding expert Jenna Soard explains why AI art is such a powerful tool for your brand, how to use it strategically, and what further technology is on the horizon.
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Social media has not negated the importance of the humble website. Far from it—as social media sites (and their users) come and go, having an owned piece of the internet that you can call your own is more crucial than ever.
Andy Crestodina shares how to make your website work harder for you by making your audience do LESS work to figure out who you are, why they should care, and what they should do next.
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When we think of creative branding efforts—especially videos—we often think of B2C brands. It is for this reason that creative B2B branding has such opportunity to stand out and be noticed.
Hope Morley of Umault is a master of the happy medium between "stale demo video" and "pure entertainment," making entertaining and informative videos for B2B brands that really sell. We discuss why the B2B market is so ripe for creativity, the relationship between sales and marketing, and why branding still matters in the B2B space.
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People aren't static, and neither are brands. But how can you keep a brand fresh without negating all the familiarity of its previous incarnation?
Designer Marisa Messick of Quill and Co. has helped create and re-create many a brand, as well as studying what has made big-brand refreshes flop or soar. She shares her tips for balancing consistency and newness, and lets us know what should never change.
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Social media is often a "highlight reel" of the prettiest, most perfect parts of people's lives—which can leave us feeling "less than" when we compare our own whole, human selves to those images of perfection.
Julia Jornsay-Silverberg rejects that notion, and brings her "Anti-Highlight Reel" realness to her own content, resulting in important conversations about mental health, self care—and some new, truly genuine influencer deals with some of her favorite brands! She shares how she keeps a balance between her naturally bubbly, optimistic vibe and keeping it real, how she stays healthy and sane while entrenched in the world of social media all day long, and how she's taking the power of her voice to the next level.
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Before there was even marketing, there was word of mouth.
Saul Colt explains how to get people talking, why it matters, how it differs from traditional "influencer marketing," and how to measure your results.
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Being yourself shouldn't feel like work—but when you're trying to build a personal brand, it sure can feel like it!
Fab Giovanetti of Alt Marketing School helps us understand how to focus our time and energy on what really matters, so we've got some left over to actually enjoy life.
It's exciting to see lots of "likes" on our posts, and disheartening to see lower engagement—but which numbers actually matter, and why?
As data scientist Katie Robbert of Trust Insights tells us, it's important to understand which metrics do and don't matter as we build our personal brands, and how we can use that information to strengthen our strategy moving forward.
There's a big difference between so-called "influencers" with millions of followers, and people with actual influence on the people around them.
Jason Falls works with professionals to build the kind of trust and expertise that inspires real action. He shares what matters, what doesn't, and how to leverage that influence for good and not evil.
A conversation with Michelle Ngome about inclusive branding—what it means, what it doesn’t mean, and how to get it right. ❤️
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A conversation with Rich Brooks about discovering your remarkability. What makes you remarkable (yes, something does, I assure you!) and how can you harness that power in your own personal brand? Tune in and find out!
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A live conversation with Agorapulse Chief Marketing Officer Darryl Praill about brand evangelism. What is it? Why does it matter? How can your brand harness its power? Tune in and find out!
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A conversation about brand humanity with Courtney and Bryan Kramer of H2H Coaching.
This episode was originally broadcast as a livestream on February 26, 2021. It has been edited from its original format.
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A conversation about branding with psychology with Rob and Kennedy.
This episode was originally broadcast as a livestream on February 19, 2021. It has been edited from its original format.
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A live conversation about Branding With TikTok with Keenya Kelly.
This episode was originally broadcast as a livestream on February 12, 2021. It has been edited from its original format.
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A live conversation with Simon Raybould about Branding with Story.
This episode was originally broadcast as a livestream on February 5, 2021. It has been edited from its original format.
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A talk with Jayde I. Powell about Branding with Community.
This episode was originally broadcast as a livestream on January 26, 2021. It has been edited from its original format.
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A conversation about Know, Like, and Trust with Bob Burg.
This episode was originally broadcast as a livestream on January 22, 2021. It has been edited from its original format.
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A talk with Brianne Fleming about branding with what you love.
This episode was originally broadcast as a livestream on January 15, 2021. It has been edited from its original format.
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A live conversation with Troy Sandidge about finding your personal brand.
This episode was originally broadcast as a livestream on January 8, 2021. It has been edited from its original format.
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Brand strategist Laura Pearman talks Branding With Creativity.
This episode was originally broadcast as a livestream on December 18, 2020. It has been edited from its original format.
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A conversation with Molly Mahoney about how branding both is — and isn't — like a performance.
This episode was originally broadcast as a livestream on December 11, 2020. It has been edited from its original format.
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Welcome back to Let's Talk About Brand! Today we are talking with financial educator and analyst Winnie Sun. She’s the perfect person to talk to us about owning a niche. She's on TV five days a week and she’s been ranked the most influential female in the finance space on social media!
In this episode, we talk to Winnie about how she came to own this niche. People were so excited to hear that she would be joining us on Let’s Talk About Brand because she’s so influential in the social media space!
This episode was originally broadcast as a livestream on December 4, 2020. It has been edited from its original format.
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Today's guest is Matthew Kobach. Many people know Matthew for being a leader in the Twitter space. He's built an incredible community for himself and today he’s going to tell us all about how he did that. We’ll also discuss how his own incredible personal brand has benefited his employer.
When he started building his personal brand, he was not yet with Fast, which is a brand new startup. He has helped it grow even faster by the power of his personal brand. We're going to talk about that as well as this larger shift, which is about companies valuing their employee's personal brands instead of seeing it as a threat.
This episode was initially broadcast as a livestream on November 20, 2020. It has been edited from its original format.
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This week's guest is Gary Ware of Breakthrough Play, which facilitates personal and professional breakthroughs through the power of play. As adults, we often forget how to do that; Gary rediscovered the power of play himself through comedic improv training, and figured out how to apply that to something new.
Marketing is a creative application when you think about it. Gary very brilliantly made that twist from a marketing career into creating Breakthrough Play, where he works with corporations and teams and groups to rediscover the power of play to enhance their creativity, productivity, and facilitate team building.
This episode was initially broadcast as a livestream on November 13, 2020. It has been edited from its original format.
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This week's guest, Mel Bridger, is joining us today from the UK. Mel is a personal trainer, but she has three separate fitness brands! We're going to cover all of them, but basically, she has branded a partnership, a personal brand, and a franchise. She’s the perfect guest to be speaking with us about branding something bigger than yourself.
This episode was initially broadcast as a livestream on November 6, 2020. It has been edited from its original format.
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Today’s guest Ryan Foland is all about ditching the act, keeping it real, and bringing his whole self to the table rather than playing some sort of part of what he should be, because what he should be is himself. He’s the perfect person to talk with us today about this week’s topic, branding with authenticity.
This episode was initially broadcast as a livestream on October 30, 2020. It has been edited from its original format.
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Welcome back to Let's Talk About Brand! Today’s show is special because our guest is talking with us live from Sydney, Australia! We have the fabulous Chocolate Johnny on with us today to talk with us about personalizing a brand.
John Kapos is a third-generation chocolatier. His family business, Perfection Chocolates, was founded in 1939. They hand-make their chocolates and confections in Sydney, Australia. Years ago, John realized the power of social media, especially video for small businesses. Today, he spreads that message to small businesses all over the world, as well as continuing to put it to use for Perfection Chocolates!
When John took over the family business, social media wasn’t around yet. However, John is an early adopter, so it didn’t take long to hop on all the social media platforms. He not only used social media to grow his business but used it to become well known through his personal brand, Chocolate Johnny.
This episode was originally broadcast as a livestream on October 23, 2020. It has been edited from its original format.
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And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Today we’re talking about branding a collaboration with 360 Marketing Squad! 360 Marketing Squad is made up of content and blogging expert Mike Allton, Instagram expert Jenn Herman, Facebook live expert Stephanie Liu, and Facebook ads, chat box and analytics expert Amanda Robinson, a.k.a. The Digital Gal.
This episode was originally broadcast as a livestream on October 16, 2020. It has been edited from its original format.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
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Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Today we’re talking with Ramon Ray of Smart Hustle. Ramon has done a great job of branding with expertise. He started in the tech sector, and then it became about small business tech. And now he is a renowned expert, not only in tech, but also in small businesses, their needs, business in general, and marketing!
He has worked at the United Nations and has spoken at the White House. He's interviewed President Obama and testified before Congress. He runs an amazing conference every year. He has a whole community of smart hustlers, small businesses, and he also is a very, very in demand speaker all over the world. We're so lucky to have him talking with us today!
This episode was originally broadcast as a livestream on October 9, 2020. It has been edited from its original format.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
Welcome back to Let's Talk About Brand! Today we are talking with Ashley Graham, aka Your Brandista. Ashley describes herself as a publicist and empowerment coach that works with conscious brands to elevate their influence through aligned media strategies!
Ashley is all about empowering brands to be able to get their message out there in the places they want and in the ways that they want. This also has to do with aligned media strategies, because not all exposure is equal. Today, Ashley is going to tell us how you can get aligned media strategies that make sense for yourself and your brand.
This episode was originally broadcast as a livestream on October 2, 2020. It has been edited from its original format.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Today on Let's Talk About Brand, we're talking about personal branding with Katie and Mario Marchese. Mario is better known as Mario the Maker Magician. He has been a magician for over 15 years, and he really breaks the mold!
Mario has been called “the greatest children's magician in the world” by magician David Blaine, who he's also toured the world with. He has taught his own special brand of Maker Magic to Murray the Muppet on Sesame Street. He has also done a whole ton of live programming with Make Magazine. Normally, he’s touring all over the place with his family and his co-adventurer, Katie Marchese.
Katie, in addition to being Mario's wife and keeping their personal life going, is also his manager, his co-adventurer, road trip buddy, and they've got their kids in on the action too!
Mario and Katie had been touring all over the country until March, when the pandemic abruptly canceled all performances. However, they’ve been able to continue their show in a different way. They’ve been broadcasting from their home, where they’ve designed a set in their very own attic!
The traditional image of a children's magician would probably include a tux, top hat, and a black cape with red lining. However, Mario has created his own aesthetic, which has a punk rock, steampunk, Vaudevillian feel. In a cover piece for MUM Magazine, writer Chloe Olewitz summed Mario up perfectly as, “magic’s punk rock Peter Pan philosopher.”
This episode was broadcast as a livestream on September 25, 2020. It has been edited from its original format.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Today on Let’s Talk About Brand, we talked to Rebekah Radice on branding with content.
Rebekah is a former morning radio talk show host, but for the past twenty years, she's been training others on how to engage their audiences through digital marketing.
She's the founder of Rebekah Radice Media and the co-founder of BRIL.LA, a digital marketing and consumer experience design firm that, as of this year, is working exclusively with cause-based organizations.
She’s also the creator of the Authority Matrix and the performance method and author of the book Social Media Mastery: A Comprehensive Guide to Strategic Growth.
This episode was broadcast as a livestream on September 18, 2020. It has been edited from its original format.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
Today we’re talking about building a brand, not just a channel, with YouTube creator and educator Roberto Blake.
Roberto is also a creative entrepreneur, public speaker, and business coach. He's all about educating and motivating creative people with new videos every week on his YouTube channel
His Awesome Creator Academy helps creative entrepreneurs leverage YouTube to grow their audience, increase revenue and develop their businesses and brands.
This episode was broadcast as a livestream on September 11, 2020. It has been edited from its original format.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Julie Cottineau from BrandTwist on building your unique personal brand.
This episode was broadcast as a livestream on September 4, 2020. It has been edited from its original format.
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.